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8-K - FORD MOTOR COMPANY 8-K - FORD MOTOR CO | a6164445.htm |
NEWS
IMMEDIATE
RELEASE
FORD
KICKS OFF 2010 WITH 24 PERCENT SALES INCREASE,
MARKET
SHARE GAIN, THANKS TO PRODUCT LINEUP
· Ford,
Lincoln and Mercury January sales up 24 percent versus year
ago
· Cars
up 43 percent, crossovers up 20 percent, SUVs up 8 percent, trucks and
vans up 14 percent
· Ford
brand sales up 26 percent, Lincoln up 16 percent and Mercury up 6
percent
· Ford’s
U.S. market share estimated at 16 percent, up 2 points versus year
ago
· Fleet
customers are back in the market – and buying Ford; fleet sales more than
doubled versus last January’s depressed levels
· Retail
sales were 5 percent lower following December’s 18 percent
increase
· New
products drive Ford’s brand favorability and purchase consideration to
record levels
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DEARBORN,
Mich., Feb. 2, 2010 – Higher sales for
every brand and in every product category propelled Ford to a 24 percent sales
increase in January versus a year ago.
Ford cars
were up 43 percent, crossovers were up 20 percent, sport utilities were up 8
percent, and trucks and vans were up 14 percent. Among brands, Ford
sales were up 26 percent, Lincoln sales were up 16 percent and Mercury sales
were up 6 percent.
Go to http://media.ford.com for news releases and high-resolution
photographs.
“Ford’s focus
on building products consumers want to buy and love to drive will continue,”
said Ken Czubay, Ford vice president, U.S. Marketing Sales and
Service. "In 2010, we will give Ford customers even more reasons to
Drive One.”
Ford
estimates its January U.S. total market share was approximately 16 percent –
about 2 percentage points higher than in January 2009. Last year,
Ford posted its first full-year U.S. market share increase since
1995.
Plus,
every consumer metric about the Ford brand – including favorable opinion,
consideration, shopping and intention to buy – ended the year at record
levels. Last year, favorable opinion improved 27 percent and
intention to buy Ford increased 30 percent.
“People
increasingly are discovering that the Ford difference is the strength of our
products, particularly our leadership in quality, fuel efficiency, safety, smart
technologies and value,” said Czubay.
Among
full-line manufacturers, Ford, Lincoln and Mercury vehicles recorded the largest
gain in resale values from the 2009 to 2010 model year. The projected
resale value of Ford vehicles increased
by more than $1,300 per vehicle. Ford already holds a resale value
advantage over its U.S.-based competitors, and it continues closing the gap on
key imports with some Ford vehicles already having surpassed competing foreign
vehicles.
“Resale
value is a key indicator of brand health and an important contributor to the
total value equation,” said Czubay. “Fleet managers monitor vehicle
operating costs very carefully. They are giving Ford more
consideration because of our improving resale values.”
In
January, Ford sales to fleet customers more than doubled last
January’s depressed levels (up 154 percent) when most fleet owners deferred
vehicle purchases due to the credit crunch and uncertain business and economic
conditions.
Go to http://media.ford.com for news releases and high-resolution
photographs.
Ford posted gains in every fleet market – commercial, government and rental. On an annual basis, a majority of Ford’s fleet sales are to commercial and government customers where the Ford F-Series truck and Econoline van have long been top sellers. Today, products such as Fusion, Taurus and Escape are popular choices among fleet customers.
Additional Sales
Highlights
·
|
Ford
Fusion, recently named Motor Trend’s Car of
the Year, posted a January sales increase of 49 percent. The
Fusion Hybrid recently was named North American Car of the
Year. Fusion and Mercury Milan are the most fuel-efficient
mid-size sedans in America.
|
·
|
Ford
Taurus sales totaled 3,768, up 121 percent versus a year
ago. Since the introduction of the all-new model in August,
Taurus sales are nearly double year-ago
levels.
|
·
|
Crossover
utilities also posted strong sales increases. In 2009, the Ford
brand was the top-selling brand of crossovers in the U.S., led by the Ford
Escape. In January, Escape sales were up 29 percent versus a
year ago, Edge sales were up 26 percent and Lincoln MKX sales were up 27
percent.
|
·
|
Ford’s
F-Series, America’s best-selling truck for 33 years in a row and
best-selling vehicle – car or truck – for 28 years in row, posted a 9
percent increase in January, and Ford Ranger compact pickup sales were up
47 percent. In 2009, F-Series increased its leadership position
among full-size pickups with a 4 percentage-point gain in segment
share.
|
·
|
Transit
Connect, Ford’s new versatile, fuel-efficient small commercial van, posted
January sales of 1,161. The Transit Connect recently was named
North American Truck of the Year. Econoline, Ford’s full-size
van, saw a sales increase of 5
percent.
|
# #
#
Note: The sales data included in this release
and the accompanying tables are based largely on data reported by dealers
representing their sales to retail and fleet customers.
About
Ford Motor Company
Ford
Motor Company, a global automotive industry leader based in Dearborn, Mich.,
manufactures or distributes automobiles across six continents. With about
198,000 employees and about 90 plants worldwide, the company's automotive brands
include Ford, Lincoln, Mercury and Volvo. The company provides financial
services through Ford Motor Credit Company. For more information regarding
Ford's products, please visit www.ford.com.
Go to http://media.ford.com for news releases and high-resolution
photographs.