Attached files
Exhibit
99.2
Element
21’s Zeroloft insulation to be launched by Russell Outdoors in Their Hunting
Apparel at Las Vegas Shot Show 2010
Element 21 and Russell to work
towards integrating additional products with ZeroLoft Aspen AerogelsTM
TORONTO,
January 19, 2010 (GLOBE NEWSWIRE) -- Element 21 Golf Company (OTCBB:ETGF - News) (“Element 21”),
the leader in applications of high tech materials in the sports industry
announced today that Russel Outdoors, a leader in the hunting apparel and
outdoor sportswear industry, will debut several hunting apparel products using
ZeroLoft Aspen AerogelsTM
Insulated apparel at Shot Show 2010 (www.shotshow.org )
held at the Sands Expo and Convention Center in Las Vegas Nevada from January
19th
through January 22nd.
Russell Outdoors will provide an ongoing demonstration of the benefits of
products using Zeroloft, highlighting its low weight, reduction of bulk and
thickness as well as ultimate performance under compression where all
traditional apparel insulation fail, making Zeroloft demonstration a remarkable
experience for visitors of the show.
Russell
Outdoors stated, prior to the show in Las Vegas “The company is launching
Zeroloft insulation into several products in 2010 which were made possible by
Element 21. The launch will affect hunting apparel and will work towards
integration into other products that make up Russell Outdoor product portfolio.
The ZeroLoft insulation has worked well in trials, providing superior warmth and
protection from heat loss from compression. The E21 team has been the catalyst
that has helped the Russell Outdoors team and manufacturers, develop and launch
the Zeroloft Aspen Aerogels TM Technology
Commenting
on the debut, Dr. Nataliya Hearn, Chairman, President and CEO of Element 21,
stated “As an industry leader, Russell Outdoors prides itself on being an
innovator in hunting and outdoor apparel and we are pleased to take part in this
product launch at the 2010 Shot Show. The launch may initiate a lot of attention
and interest from the industry and followers of Russell Outdoors as well as many
apparel, footwear and outdoor product companies visiting the show. We will work
with Russell Outdoors and many more OEMs towards integrating Zeroloft insulation
into more products within the sports apparel and footwear markets.”
About
Russell Outdoors
Russell
Outdoors, is a division of Russell Brands, LLC, is a leading manufacturer of
hunting apparel and outdoor sportswear – combining advanced technology with
hunting necessities to create the industry’s most comprehensive and innovative
line of outdoor inspired performance and sportswear apparel. www.russeloutdoorsgear.com
For further information contact Sharon Arnold, Director of Marketing at Russell
Outdoors by phone at 256-500-4000.
About
ZeroLoft
The
Zeroloft www.zeroloft.com is
in business of manufacturing proprietary new nanotechnology based materials and
composites for consumer products for energy conservation, recycling, and home
green energy solution. Zeroloft Aspen Aerogels TM is
manufactured with nanoporous aerogel, material that holds 15 world records in
Guinness Book of World Records, and proven to have better insulation capacity by
factor of 2 to 12 times over any existing insulation materials. (independent
data www.zeroloft.com/independent)
About
Element 21
Element
21 is the leader in applications of high tech materials in sports industry
including advanced Scandium Alloy golf products and biofiber fishing equipment
Element 21's premier products are golf clubs (www.e21golf.com) and
fishing poles made out of Scandium and biofiber materials, which are lighter and
stronger than Titanium, Graphite and Steel. Element 21's golf clubs have been
used by renowned golf pros, such as the winner of the FedEx Cup in
2008.
Element
21 has developed award winning fishing products (www.e21fishing.com).
Element 21's Carrot StixTM represents the latest in cutting-edge technology,
using a newly developed proprietary method of integrating nano level cellulose
bio-fibers into the rod. The fishing products recently were recognized as the
"BEST OF SHOW" in the 2007 and 2008 ICAST shows, the world's largest sports
fishing show.
Forward-Looking
Statements
Certain
statements in this press release may constitute "forward looking statements"
that involve risks and uncertainties. These include statements about our
expectations, plans, objectives, assumptions or future events. You should not
place undue reliance on these forward-looking statements. Information concerning
factors that could cause our actual results to differ materially from these
forward-looking statements can be found in our periodic reports filed with the
Securities and Exchange Commission. We undertake no obligation to publicly
release revisions to these forward-looking statements to reflect future events
or circumstances or reflect the occurrence of unanticipated events.
Contact:
John M
Columbia
Legend
Securities, Inc.
Direct:
718-233-2677
Fax:
888-586-6515
Email:
jcolumbia@legendsecuritiesinc.com
Acorn
Management Partners, LLC
Investor
Relations:
John R.
Exley, III
866-491-3739
678-368-4002
JRE@acornmanagementpartners.com
http://www.acornmanagementpartners.com
Element
21 Sports Company
1-888-365-2121
ext 106
sales@e21golf.com
http://www.e21Sports.com
Media
/ Marketing:
Nigel
DaCosta
1-416-362-2121 ext. 104
Nigel.Dacosta@e21sports.com