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8-K - FORM 8-K REG FD CITI PRESENTATION - Celanese Corpform8kregfdciti.htm
Celanese Corporation
December 2009
 
 

 
2
Forward Looking Statements, Reconciliation and Use of Non-
GAAP Measures to U.S. GAAP
 Forward-Looking Statements
  This presentation may contain “forward-looking statements,” which include information concerning the company’s plans, objectives, goals, strategies, future revenues or performance, capital
 expenditures, financing needs and other information that is not historical information. When used in this release, the words “outlook,” “forecast,” “estimates,” “expects,” “anticipates,” “projects,” “plans,” “intends,”
 “believes,” and variations of such words or similar expressions are intended to identify forward-looking statements. All forward-looking statements are based upon current expectations and beliefs and various
 assumptions. There can be no assurance that the company will realize these expectations or that these beliefs will prove correct. There are a number of risks and uncertainties that could cause actual results to differ
 materially from the forward-looking statements contained in this release. Numerous factors, many of which are beyond the company’s control, could cause actual results to differ materially from those expressed as
 forward-looking statements. Certain of these risk factors are discussed in the company’s filings with the Securities and Exchange Commission. Any forward-looking statement speaks only as of the date on which it is
 made, and the company undertakes no obligation to update any forward-looking statements to reflect events or circumstances after the date on which it is made or to reflect the occurrence of anticipated or
 unanticipated events or circumstances.
 Reconciliation of Non-U.S. GAAP Measures to U.S. GAAP
  This presentation reflects five performance measures, operating EBITDA, affiliate EBITDA, adjusted earnings per share, net debt and adjusted free cash flow, as non-U.S. GAAP measures. The
 most directly comparable financial measure presented in accordance with U.S. GAAP in our consolidated financial statements for operating EBITDA is operating profit; for affiliate EBITDA is equity in net earnings of
 affiliates; for adjusted earnings per share is earnings per common share-diluted; for net debt is total debt; and for adjusted free cash flow is cash flow from operations.
 Use of Non-U.S. GAAP Financial Information
 Operating EBITDA, a measure used by management to measure performance, is defined as operating profit from continuing operations, plus equity in net earnings from affiliates, other income and depreciation and
 amortization, and further adjusted for other charges and adjustments. We may provide guidance on operating EBITDA and are unable to reconcile forecasted operating EBITDA to a U.S.GAAP financial measure
 because a forecast of Other Charges and Adjustments is not practical. Our management believes operating EBITDA is useful to investors because it is one of the primary measures our management uses for its
 planning and budgeting processes and to monitor and evaluate financial and operating results. Operating EBITDA is not a recognized term under U.S. GAAP and does not purport to be an alternative to operating
 profit as a measure of operating performance or to cash flows from operating activities as a measure of liquidity. Because not all companies use identical calculations, this presentation of operating EBITDA may not
 be comparable to other similarly titled measures of other companies. Additionally, operating EBITDA is not intended to be a measure of free cash flow for management’s discretionary use, as it does not consider
 certain cash requirements such as interest payments, tax payments and debt service requirements nor does it represent the amount used in our debt covenants.
 Affiliate EBITDA, a measure used by management to measure performance of its equity investments, is defined as the proportional operating profit plus the proportional depreciation and amortization of its equity
 investments. Affiliate EBITDA, including Celanese Proportional Share of affiliate information on Table 8, is not a recognized term under U.S. GAAP and is not meant to be an alternative to operating cash flow of the
 equity investments. The company has determined that it does not have sufficient ownership for operating control of these investments to consider their results on a consolidated basis. The company believes that
 investors should consider affiliate EBITDA when determining the equity investments’ overall value in the company.
 Adjusted earnings per share is a measure used by management to measure performance. It is defined as net earnings (loss) available to common shareholders plus preferred dividends, adjusted for other charges
 and adjustments, and divided by the number of basic common shares, diluted preferred shares, and options valued using the treasury method. We may provide guidance on an adjusted earnings per share basis and
 are unable to reconcile forecasted adjusted earnings per share to a GAAP financial measure without unreasonable effort because a forecast of Other Items is not practical. We believe that the presentation of this
 non-U.S. GAAP measure provides useful information to management and investors regarding various financial and business trends relating to our financial condition and results of operations, and that when U.S.
 GAAP information is viewed in conjunction with non-U.S. GAAP information, investors are provided with a more meaningful understanding of our ongoing operating performance. This non-U.S. GAAP information is
 not intended to be considered in isolation or as a substitute for U.S. GAAP financial information.
 The tax rate used for adjusted earnings per share approximates the midpoint in a range of forecasted tax rates for the year, excluding changes in uncertain tax positions, discrete items and changes in
 management’s assessments regarding the ability to realize deferred tax assets. We analyze this rate quarterly and adjust if there is a material change in the range of forecasted tax rates; an updated forecast would
 not necessarily result in a change to our tax rate used for adjusted earnings per share. The adjusted tax rate is an estimate and may differ significantly from the tax rate used for U.S. GAAP reporting in any given
 reporting period. It is not practical to reconcile our prospective adjusted tax rate to the actual U.S. GAAP tax rate in any future period.
 Net debt is defined as total debt less cash and cash equivalents. We believe that the presentation of this non-U.S. GAAP measure provides useful information to management and investors regarding changes to
 the company’s capital structure. Our management and credit analysts use net debt to evaluate the company's capital structure and assess credit quality. This non-U.S. GAAP information is not intended to be
 considered in isolation or as a substitute for U.S. GAAP financial information.
 Adjusted free cash flow is defined as cash flow from operations less capital expenditures, other productive asset purchases, operating cash from discontinued operations and certain other charges and adjustments.
 We believe that the presentation of this non-U.S. GAAP measure provides useful information to management and investors regarding changes to the company’s cash flow. Our management and credit analysts use
 adjusted free cash flow to evaluate the company’s liquidity and assess credit quality. This non-U.S. GAAP information is not intended to be considered in isolation or as a substitute for U.S. GAAP financial
 information.
 
 Results Unaudited
 The results presented in this presentation, together with the adjustments made to present the results on a comparable basis, have not been audited and are based on internal financial data furnished to management.
 Quarterly results should not be taken as an indication of the results of operations to be reported for any subsequent period or for the full fiscal year.
 
 

 
3
Celanese
($ million)
2008 Revenue:   $6,823
2008 Operating EBITDA: $1,169
2009 3Q YTD Revenue: $3,694
2009 3Q YTD Op. EBITDA: $620
Consumer Specialties
2008 Revenue: $1,155
2008 Operating EBITDA: $293
2009 3Q YTD Revenue: $817
2009 3Q YTD Op. EBITDA: $283
Advanced Engineered
Materials
2008 Revenue: $1,061
2008 Operating EBITDA: $170
2009 3Q YTD Revenue: $569
2009 3Q YTD Op. EBITDA: $84
Industrial Specialties
2008 Revenue: $1,406
2008 Operating EBITDA: $117
2009 3Q YTD Revenue: $745
2009 3Q YTD Op. EBITDA: $90
Acetyl Intermediates
2008 Revenue: $3,201
2008 Operating EBITDA: $676
2009 3Q YTD Revenue: $1,860
2009 3Q YTD Op. EBITDA: $229
Strong financial performance in a challenging year
Celanese diversified portfolio delivers
shareholder value through leading franchises
 
 

 
4
 
Portfolio Characteristics
Financial Impact
Advanced Engineered
Materials
(Engineered Thermoplastics and
Polymers)
 Industry-leading technology
 Strong product pipeline
 Higher growth
 Margin expansion 
Consumer Specialties
(Acetate Flake and Tow, High
Intensity Food Sweetener)
 Stable cash generation
 Industry-leading partnerships in
 Asia
 Cash flow
 Stable
Acetyl Intermediates
(Acetic Acid, Vinyl Acetate
Monomer, Acetyl Derivatives)
 A global leader
 Advantaged technology
 Superior cost position
 Capital efficient
 More stable EBITDA
Industrial Specialties
(Vinyl Emulsions and Polymers)
 Upstream integration
 Emerging economy opportunities
 Growth through innovation
 Asia growth
 Increased demand for low VOC
Balanced portfolio creates a unique hybrid business model
Portfolio well-positioned to deliver and
execute
 
 

 
5
 Balanced footprint in key
 regions
 Recovering conditions in key
 end-use industries
 Attractive balance sheet with
 strong cash generation
Geographic
Demand
Capital Structure
 Sustainable fixed spending
 reductions
 Efficient and scalable capital
 Global macro trends driving
 customer growth
Operating
Innovation
 Celanese Advantages Celanese Levers of Value
Increasing the earnings power of the business through multiple
levers
Why Celanese? Why Celanese Now?
 
 

 
6
Operating EBITDA
2006 - 2010 Strategic Objectives
$350-400 million
~$1,100 million
$1,600-1,800 million
2009 to “Recovery” Strategic Objectives
$250-350 million
$800-1,000 million
Increased earnings power drives significant
shareholder value
 
 

 
7
2006 - 2010 Strategic Objectives
>$100 million
2009 to “Recovery” Strategic Objectives
$70-90 million
Earnings power improvement substantial with initiatives - innovation
will play a key role
$400-450 million
$140-160 million
New initiatives increase earnings
 
 

 
8
Precise applications
in complex
environments
Collaborative engineering
right people - right place -
right time
Providing valuable solutions to extreme
requirements
 
 

 
9
95%
5%
Standard Polymers
High-Performance Polymers (HPP)
Engineering Thermoplastics (ETP)
ABS, SAN, ASA = 3%
PE = 28%
PP = 19%
PET = 7%
PU = 6%
PVC = 14%
PS, EPS = 8%
Range of Products
$1/kg
$100/kg
$10/kg
$3/kg
Price for Performance
PA = 5%
PC = 5%
Value of technology and performance is
differentiated
 
 

 
10
Key Products
Ticona
DuPont
DSM
Sabic
Solvay
BASF
Major End Uses
Hostaform®
Polyacetal
Copolymer (POM)
+++
+++
--
--
--
++
 
Vectra®
Liquid Crystal
Polymer (LCP)
+++
++
--
--
++
--
 
GUR®
Ultra-high molecular
weight polyethylene
(UHMW-PE)
++++
--
++
+
--
--
 
Fortron®
Polyphenylensulfide
(PPS)
++++
++
+++
++
++
+
Tech Fibers
Connectors
Battery
 Membranes
Filtration
Joint
 Replacements
Auto
Appliances
Fuel
AEM clear leader in key high performance polymers
Product portfolio unmatched in the industry
 
 

 
11
Value of Specification
Value Delivered
LANXESS
AEM
DuPont
SABIC/PC
BASF
DSM
Solvay
DOW
SABIC/Core
Specification drives sustainable value for high performance polymers
Average Specification by Material Type
Source: Celanese internal estimates
Specification position demonstrates strength
of the franchise
 
 

 
12
Other 2%
2008 Revenue ~ $1.1 billion
Alternate Fabrication
7%
Transportation
44%
Fuel systems
Safety systems
Mechanical components
Electrical & Electronics
10%
Consumer electronics
LED lighting
Connectors
Consumer & Appliance
12%
Water purification
Durable household goods
Industrial
17%
Fluid handling
Gearing
Drug delivery systems
Medical implants
Medical
8%
Emissions filtration
Textiles
Broad range of end-use applications to
targeted value-added niches
 
 

 
13
Project Pipeline Development
 Continued increases in new
 project opportunities with
 focus on:
  High-growth end-segments
  Regional penetration
 Pipeline drivers continue to
 be:
  Regulatory trends
  Consumer preferences
  Geographic shift to adopt
 Western standards
  Productivity emphasis
Innovation remains a key element to growth trajectory
Robust and balanced pipeline continues to
grow with emphasis on automotive programs
 
 

 
14
Unique Properties:
  Inherent lubricity
  Chemical resistance
  Long-term fatigue strength
Primary Applications:
  Automotive fuel systems
  Consumer appliances
  Medical delivery devices
  Fluid handling
Estimated global POM market size is ~$2 Billion*
* At 90% industrial utilization rate
Methanol
POM
Monomer Formation
Polymer Production
Polymer Reaction
+
R
CH2
CH2
O
CH2
CH2
O CH3
Source: Celanese internal estimates
Polyacetal (POM) - key engineered polymer
provides technology platform for continued
growth
 
 

 
15
48 years of innovative development
1961
1968
1976
1982
1993
1997
1999
2001
2005
Over 48 years of Hostaform® POM production
- innovation through product and application
development
2005
Technology breakthrough drives further innovation…
 
 

 
16
 Filed more than 100 patents for intellectual property protection
Reactive end
groups
R
OCH3
CH2
O
CH2
Standard POM Chain
Non-reactive
end group
R
CH2
O
CH2
R
Significant innovation in POM chemistry
Breakthrough in reactive end group formation
IM POM Chain
Methanol
Monomer Formation
Polymer Production
Polymer Reaction
+
R
CH2
CH2
O
CH2
CH2
O CH3
Impact
Modified
POM
Innovative backbone modification results in
breakthrough new POM product
 
 

 
17
 Improved impact strength by 75%
 Best in class weldline performance by
 300%
 Higher stiffness (modulus) - Up to 25%
 Reduce cooling times for molded parts
 by 30%
 Elevated heat deflection temperature
Conventional Impact Modified POM
Visible weld
line
NEW Impact Modified POM
No weld line
Significant improvement in polymer performance in end applications
and part manufacturability
Innovative technology drives improved impact
performance & weld line strength
 
 

 
18
NEW POM
IM Nylon
Stiffness (Mpa)
Elongation @
Break (%)
330
Impact Performance
@ Cold
Temperature
4
Versatility and reliability to meet all the requirements
New POM product family offers design
freedoms and access to new growth
opportunities
 
 

 
19
Improvement in POM Technical
Performance
New Ticona
POM Space
Existing
POM Space
Increase weldline strain @ break %
Technology enables additional estimated $500 million application
space opportunity
Automotive Applications
 Chemical resistance
 Superior impact & weldline strength
 Elevated heat deflection temperature
Industrial Applications
 Higher stiffness (Modulus)
 Improved slip & wear performance
 Less mold deposit
Consumer Applications
 Design freedom
 Superior impact and weldline strength
Incremental $500 Million
Application Opportunity
Ticona: Growing application space through
innovation
 
 

 
20
 
Global Automotive Trends
 
Regulatory
Consumer
Manufacturing
 
Emissions
Fuel
Efficiency
Adoption of
Western
Standards
“Green”
Initiatives
Global
Platforms
Productivity
North
America
ü
ü
 
ü
ü
ü
Europe
ü
ü
 
ü
ü
ü
Asia
ü
 
ü
ü
 
ü
Indifferent to producer, model or manufacturing location…
AEM delivers solutions globally
Changing automotive environment favors
high performance plastics
 
 

 
21
Efficient
engines
Hybrid-
engine
systems
Alternative
fuels
Metal
replacement
ü
Ticona high
temperature polymers
for turbo-charged
engines
Ticona polymers in
hybrid vehicle
systems
New Hostaform® POM
products meet more
aggressive conditions in
fuel delivery systems
Ticona portfolio for
components in door
module
ü
ü
ü
Ticona is well-positioned to capitalize
on growth opportunities
 
 

 
22
Asia Sales for Ticona Global Portfolio
Ticona Key Products - Asia Trajectory
Asia segment size (est.)
CE share (est.)
Source: Form 10-K, Celanese internal estimates
We are making progress in Asia… and the
platform is in place to capture growth
 
 

 
23
Automotive Opportunity
 Current “best-in-class”
 translation to all models
 yields
translation
 opportunity
 Westernization of current
 China production drives
 
China opportunity
 Successful
 commercialization of
 application R&D creates
 
pipeline opportunity
3.0
Total AEM
Today
Total
Competitors
Today
Translation
China
Pipeline
Total
Opportunity
Significant opportunities exist in ~$3 billion industry space
AEM: Application development creates
current - and future - opportunities
 
 

 
24
kT
kT
Source: Celanese internal estimates
Well-positioned for growth in China with the right partner
China
ROW
Chinese Imports
Chinese Domestic
Production
Worldwide Tow Demand
Tow Demand Growth
Acetate Tow demand in China will drive
worldwide growth
 
 

 
25
Productivity Driven
Tax Rate
Represents approximately $1.00 per share in
2010 earnings improvement
2010 Earnings Improvement
  AEM: Destocking complete
  CS: Sustain performance
  AI: Technology, 2009 FIFO effect
  IS: Asia growth focus
  Pardies & Cangrejera closures
  Other manufacturing realignment
  SG&A realignment
  Sustain lower tax rate
  Benefits of manufacturing and
  administrative restructuring
  Cash taxes rate expected
  to be similar
Volume Driven
$80 - $100
At least $100
Low 20% range
vs. 29%
 $ in millions
 
 

 
26
Why Celanese? Why Celanese Now?
Significant value upside over current share price
Geographic
Demand
Capital Structure
Operating
Innovation
Track record
of execution
High return
opportunities
 $1.6-1.8 billion recovery
 earnings
 Rapid earnings growth of
 the current base -
 $1.00/share growth in
 2010
 Over $2 billion of cash
 generation through 2014
 Returns continue to
 exceed weighted
 average cost of capital
 More stable earnings
 profile
 Levers of Value Shareholder Value
 
 

 
Celanese Corporation
December 2009
 
 

 
28
Celanese Global Manufacturing Locations
All values shown in kT per year
Singapore
Acid = 600
VAM = 210
Esters = 130
Frankfurt, Germany
VAM = 285
Esters = 40
Tarragona, Spain
VAM = 200
Bay City, TX
VAM = 300
Clear Lake, TX
Acid = 1,200
VAM = 310
Cangrejera,
Mexico
Anhydride = 90
Esters = 105
VAM = 115
Pardies, France
(announced closure)
Acid = 440
VAM = 150
Nanjing, China
Acid = 1,200
(expansion)
VAM = 300
Anhydride = 100
 Utilization of all
 global Celanese
 acetic acid and
 downstream sites to
 meet global customer
 needs
 Ensure all Celanese
 sites have a leading
 cost structure
 Strategy to remove
 high cost facilities
Roussillon, France
Anhydride = 30
Celanese well-positioned globally to meet changing demand landscape
Pampa, TX
(site closed)
Acid = 290
Anhydride = 145
Esters = 60
Leading global footprint positioned to meet
customer demand
 
 

 
29
Company
Capacity
2007
2008
2009
2010
2011
BP / Sinopec
550 kt
 
 
 
 
Sipchem
430 kt
 
 
 
 
 
Sopo (expansion)
600 kt
 
 
 
Wujing (expansion)
500 kt
 
 
 
 
Yangkuang Cathay
350 kt
 
 
 
 
Henan Shunda
200 kt
 
 
 
 
HC
Tianjin Bohei
200 kt
 
 
 
HC
Hualu Hensheng
200 kt
 
 
 
 
HC
Henan Yima
200 kt
 
 
 
Yunan Yunwei
200 kt
 
 
 
 
Kingboard
400 kt
 
 
 
 
 
A
A
A
A
A
A
A
A
X
X
X
X
X
X
X
X
X
Company Announced Startup
Current Update
A
CE 2005 Update
SU = Actual plant startup
X
CE 2006 Update
HC = Highest Cost
X
CE 2007 Update
X
X
X
X
X
X
X
SU
X
SU
Viability of many higher cost projects is in question
1Celanese internal analysis and opinion
?
A
SU
X
A
A
?
Timing in question
Timing in question
Forecast Capacity Expansions1
Delays in project startups likely to continue
 
 

 
30
 Majority of planned
 capacity additions and
 expansions may be
 disadvantaged
2009/2011E Acetic Acid Cost Curve (kT)
By Prod
Avg Other Leading
Technology
Effective Industry Utilization Rates
Ethylene
Highest Cost
China MeOH
Ethanol
Average Celanese
Lower Cost
China MeOH
Source: Celanese internal estimates
Pricing for CE to
earn >15% EBITDA
AI: New capacity not expected to impact
Celanese’s advantaged position
on the cost curve
 
 
 

 
31
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Return on Invested Capital
Source: Celanese internal estimates; available public data
AI: Celanese is able to achieve >15% ROIC
when others are not able to profitably reinvest
Recent Peak Pricing $600-700
Current Pricing $350-400
Return on Invested Capital vs. Acetic Acid Margin
 
 

 
32
Majority of announced capacity additions challenged in today’s
pricing environment
1Source: Celanese internal estimates, Tecnon 2008. Based on nameplate capacity
Disadvantaged technology
Significant differentiation in technology of
announced expansions
 
 

 
33
Available Cash
Cash (as of 9/30/2009)
$1,293
Kelsterbach Spending
~($300)
Operating Cash
~($300)
Cash Available for
Strategic Purposes
~$700
 Ticona Kelsterbach relocation
 cash flow neutral through end of
 2010
 Expect to continue to generate
 positive free cash flow
Significant cash available after anticipated cash commitments
$ million
Positive cash generation and portfolio
improvements enhance our cash position
 
 
 

 
34
Balance for “high return” productivity and capital efficient growth
Note: Not including Kelsterbach plant relocation
Maintain Plant
Other Growth
Nanjing
Productivity
Capital Spending by Category
Efficient use of cash
 
 

 
35
*Starting from an Operating EBITDA base
Positive cash generation even in normalized trough
Normalized Trough
18 - 20%
18 - 20%
8 - 10%
8 - 10%
22 - 25%
22 - 25%
18 - 20%
18 - 20%
21 - 23%
21 - 23%
10 - 12%
10 - 12%
13 - 15%
13 - 15%
20 - 22%
20 - 22%
Industrial Specialties
Acetyl Intermediates
Advanced Engineered Materials
Consumer Specialties
Other Activities
$800-1,000
million
2009E Cash Flow Guidance
$ in millions
2009E2
Cash Taxes
$40 - $50
Capital Expenditures
$165 - $175
Reserve/Other
$80 - $90
Net Interest
$200 - $210
Pension
$40 - $50
Adjusted Free Cash Outflows
$525 - $575
Dividends / Debt Service
$75 - $100
Total Cash Outflows
$600 - $675
Hybrid portfolio well positioned in peak or
trough conditions 
 
 

 
36
Acetyl Intermediates
Industrial Specialties
Advanced Engineered Materials
Consumer Specialties
JVs Dividends
PVOH Divesture
3Q 2009
Segment Operating EBITDA Recovery
 
 

 
37
Term Loan - $2.8 billion
Other Debt Obligations - $775 million
Cash - $1.3 billion
Net Debt - $2.3 billion
Revolver - $600 million
Cost
Stability
Flexibility
Structure Characteristics
Primary Components
Solid liquidity position and covenant-lite term loan create
advantaged capital structure
Credit Linked Facility - $136 million
Celanese capital structure
 
 

 
38
 
 

 
39
Reg G: Reconciliation of Consumer
Specialties Operating EBITDA: 2000-2008
 
 

 
40
Reg G: Reconciliation of Celanese Operating
EBITDA: 2001