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EX-10.2 - HALLMARK TRADEMARK LICENSE EXTENSION - CROWN MEDIA HOLDINGS INChctmle.htm
EX-10.1 - HMC TRADEMARK LICENSE EXTENSION - CROWN MEDIA HOLDINGS INChmctmle.htm
EX-31.2 - SECTION 302 CERTIFICATION OF THE CFO - CROWN MEDIA HOLDINGS INCcfocert.htm
EX-31.1 - SECTION 302 CERTIFICATION OF THE CEO - CROWN MEDIA HOLDINGS INCceocert.htm
EX-10.3 - ED GEORGER EMPLOYMENT AGREEMENT - CROWN MEDIA HOLDINGS INCgeorgeremploy.htm
EX-32 - SECTION 906 CERTIFICATION OF THE CEO AND CFO - CROWN MEDIA HOLDINGS INCceocfocert.htm



UNITED STATES SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

Form 10-Q

(Mark One)
[X]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 2009

or

[  ]   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                    to                    .

Commission File Number: 000-30700

Crown Media Holdings, Inc.
(Exact Name of Registrant as Specified in Its Charter)

Delaware
84-1524410
(State or Other Jurisdiction of
 
Incorporation or Organization)
(I.R.S. Employer Identification No.)

12700 Ventura Boulevard,
Suite 200
Studio City, California  91604
(Address of Principal Executive Offices and Zip Code)

(818) 755-2400
(Registrant’s Telephone Number, Including Area Code)

(Former Name, Former Address, and Former Fiscal Year,
if Changed Since Last Report.)

Indicate by check mark whether the registrant:  (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes  [X]     No [  ]

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes  [ ]     No [  ]

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company.  See definition of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
Large accelerated filer [  ]
Accelerated filer [ X ]

Non-accelerated filer (do not check if a smaller reporting company) [   ]
Smaller reporting company [  ]


Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o   No ý

As of November 3, 2009, the number of shares of Class A Common Stock, $.01 par value outstanding was 74,117,654, and the number of shares of Class B Common Stock, $.01 par value, outstanding was 30,670,422.





TABLE OF CONTENTS

   
Page
PART I
Financial Information
 
     
Item 1
Financial Statements (Unaudited)
 
CROWN MEDIA HOLDINGS, INC. AND SUBSIDIARIES
 
 
Condensed Consolidated Balance Sheets – December 31, 2008 and
September 30, 2009 (Unaudited)
 
Condensed Consolidated Statements of Operations and Comprehensive Loss (Unaudited)
 
 
- Three and Nine Months Ended September 30, 2008 and 2009
 
 
Condensed Consolidated Statements of Cash Flows (Unaudited)
 
- Nine Months Ended September 30, 2008 and 2009
 
 
Notes to Unaudited Condensed Consolidated Financial Statements
     
Item 2
Management’s Discussion and Analysis of Financial Condition and Results of Operations
     
Item 3
Quantitative and Qualitative Disclosures About Market Risk
     
Item 4
Controls and Procedures
     
PART II
Other Information
     
Item 1
Legal Proceedings
     
Item 1A
Risk Factors
 
     
Item 4
Submission of Matters to a Vote of Security Holders
     
Item 6
Exhibits
     
Signatures                                                                              


In this Form 10-Q the terms “Crown Media Holdings” and the “Company” refer to Crown Media Holdings, Inc. and, unless the context requires otherwise, subsidiaries of Crown Media Holdings that operate or have operated our businesses including Crown Media United States, LLC (“Crown Media United States”). The term “common stock” refers to our Class A common stock and Class B common stock, unless the context requires otherwise.
 
The name Hallmark and other product or service names are trademarks or registered trademarks of their owners.
 

PART I. FINANCIAL INFORMATION

Item 1.  Financial Statements (Unaudited)


CROWN MEDIA HOLDINGS, INC. AND SUBSIDIARIES
UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands, except par value and number of shares)

   
As of December 31, 2008
   
As of September 30,
2009
 
             
                       ASSETS
           
             
Cash and cash equivalents                                                               
  $ 2,714     $ 8,359  
Accounts receivable, less allowance for doubtful accounts of
  $294 and $322, respectively                                                               
    66,510       57,488  
Program license fees                                                               
    105,936       110,051  
Prepaid and other assets                                                               
    11,722       6,821  
         Total current assets                                                               
    186,882       182,719  
                 
Program license fees                                                               
    214,207       194,726  
Property and equipment, net                                                               
    15,392       13,689  
Goodwill                                                               
    314,033       314,033  
Prepaid and other assets                                                               
    8,831       6,106  
         Total assets                                                               
  $ 739,345     $ 711,273  










See accompanying notes to unaudited condensed consolidated financial statements.


CROWN MEDIA HOLDINGS, INC. AND SUBSIDIARIES
UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands, except par value and number of shares)
(continued)

   
As of December 31,
2008
   
As of September 30,
2009
 
             
             
LIABILITIES AND STOCKHOLDERS’ DEFICIT
           
             
LIABILITIES:
           
Accounts payable and accrued liabilities                                                               
  $ 23,992     $ 15,728  
Audience deficiency reserve liability                                                               
    11,505       17,281  
License fees payable                                                               
    128,638       113,108  
Payables to Hallmark Cards affiliates                                                               
    14,799       19,970  
Payables to National Interfaith Cable Coalition                                                               
    2,849       2,727  
Credit facility and interest payable                                                               
    29       2,516  
Notes and interest payable to Hallmark Cards affiliates
    3,987       340,727  
         Total current liabilities                                                               
    185,799       512,057  
                 
Accrued liabilities                                                               
    28,857       25,936  
License fees payable                                                               
    112,451       105,606  
Payables to National Interfaith Cable Coalition                                                               
    2,504       -  
Credit facility                                                               
    28,570       -  
Notes payable to Hallmark Cards affiliates                                                               
    340,697       -  
Senior secured note to HC Crown, including accrued interest
    686,578       740,083  
Company obligated mandatorily redeemable preferred
  interest                                                               
    20,822       22,382  
         Total liabilities                                                               
    1,406,278       1,406,064  
COMMITMENTS AND CONTINGENCIES
               
STOCKHOLDERS' DEFICIT:
               
Class A common stock, $.01 par value; 200,000,000 shares authorized; 74,117,654 shares issued and outstanding as of December 31, 2008 and September 30, 2009, respectively
      741         741  
Class B common stock, $.01 par value; 120,000,000 shares
  authorized; 30,670,422 shares issued and outstanding as of December 31, 2008 and September 30, 2009, respectively
      307         307  
Paid-in capital                                                               
    1,465,293       1,460,400  
Accumulated deficit                                                               
    (2,133,274 )     (2,156,239 )
         Total stockholders' deficit                                                               
    (666,933 )     (694,791 )
         Total liabilities and stockholders' deficit                                                               
  $ 739,345     $ 711,273  

See accompanying notes to unaudited condensed consolidated financial statements.


CROWN MEDIA HOLDINGS, INC. AND SUBSIDIARIES
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS
(In thousands, except per share data)




   
Three Months Ended
September 30,
   
Nine Months Ended
September 30,
 
   
2008
   
2009
   
2008
   
2009
 
Revenue:
                       
Subscriber fees
  $ 14,240     $ 15,998     $ 42,672     $ 47,153  
Advertising
    49,950       46,296       162,836       153,177  
Advertising by Hallmark Cards
    -       191       157       525  
Other revenue
    292       334       901       1,098  
Total revenue, net
    64,482       62,819       206,566       201,953  
Cost of Services:
                               
Programming costs
                               
Affiliates
    245       315       529       914  
Non-affiliates
    36,408       31,365       107,170       94,282  
Other costs of services
    2,459       3,405       9,522       11,905  
Total cost of services
    39,112       35,085       117,221       107,101  
Selling, general and administrative expense (exclusive of depreciation and amortization expense shown separately below)
    12,640       12,208       37,966       35,000  
Marketing expense
    4,633       339       13,091       5,956  
Depreciation and amortization expense
    506       495       1,430       1,462  
Income from operations
    7,591       14,692       36,858       52,434  
Interest income
    187       115       552       375  
Interest expense
    (25,641 )     (24,999 )     (75,912 )     (75,774 )
Net loss and comprehensive loss
  $ (17,863 )   $ (10,192 )   $ (38,502 )   $ (22,965 )
Weighted average number of Class A and Class B shares outstanding, basic and diluted
    104,788       104,788       104,772       104,788  
Net loss per share, basic and diluted
  $ (0.17 )   $ (0.10 )   $ (0.37 )   $ (0.22 )

                          See accompanying notes to unaudited condensed consolidated financial statements.



CROWN MEDIA HOLDINGS, INC. AND SUBSIDIARIES
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)

   
Nine Months Ended September 30,
 
   
2008
   
2009
 
CASH FLOWS FROM OPERATING ACTIVITIES:
           
Net loss
  $ (38,502 )   $ (22,965 )
Adjustments to reconcile net loss to net cash provided by operating activities:
               
Depreciation and amortization
    111,738       99,319  
Accretion on company obligated mandatorily redeemable preferred interest
    1,665       1,560  
Provision for allowance for doubtful accounts
    43       1,128  
Residuals and participations
    (1,052 )     -  
Impairment of film asset
    176       -  
Stock-based compensation (benefit)
    1,650       (550 )
Changes in operating assets and liabilities:
               
Decrease in accounts receivable
    12,846       7,894  
Additions to program license fees
    (135,893 )     (79,829 )
(Increase) decrease in prepaid and other assets
    (8,622 )     4,964  
Decrease in accounts payable, accrued and other liabilities
    (16,998 )     (5,538 )
Increase in interest payable
    66,700       49,481  
Increase (decrease) in license fees payable
    46,335       (22,375 )
Increase in payables to affiliates
    1,493       278  
Net cash provided by operating activities
    41,579       33,367  
CASH FLOWS FROM INVESTING ACTIVITIES:
               
Purchases of property and equipment
    (1,772 )     (371 )
Payments to buyer of international business
    (2,597 )     (691 )
Net cash used in investing activities.
    (4,369 )     (1,062 )
CASH FLOWS FROM FINANCING ACTIVITIES:
               
Borrowings under the credit facility
    18,761       18,062  
Principal payments on the credit facility
    (53,100 )     (44,121 )
Principal payments on capital lease obligations
    (547 )     (601 )
Net cash used in financing activities
    (34,886 )     (26,660 )
Net increase in cash and cash equivalents
    2,324       5,645  
Cash and cash equivalents, beginning of period
    1,974       2,714  
Cash and cash equivalents, end of period
  $ 4,298     $ 8,359  
                 
Supplemental disclosure of cash and non-cash activities:
               
Interest paid
  $ 3,882     $ 22,022  
Tax sharing payment from Hallmark Cards applied to
      note payable to Hallmark Cards
  $ 15,488     $ -  
Tax sharing amount due to Hallmark Cards                                                                  
  $ -     $ 4,893  
Reclassification of Redeemable Common Stock to common stock
     and paid-in capital                                                          
  $ 32,765     $ -  
Interest payable converted to principal on note payable
   to Hallmark Card affiliates
  $ 24,747     $ -  

See accompanying notes to unaudited condensed consolidated financial statements.


CROWN MEDIA HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
For the Three and Nine Months Ended September 30, 2008 and 2009


1. Business and Organization

Organization

Crown Media Holdings, Inc. (“Crown Media Holdings,” “Crown Media” or the “Company”), through its wholly-owned subsidiary, Crown Media United States, LLC (“Crown Media United States”), owns and operates pay television channels (collectively the “Channels” or the “channels”) dedicated to high quality, entertainment programming for adults and families in the United States. Significant investors in Crown Media Holdings include Hallmark Entertainment Investments Co. ("Hallmark Entertainment Investments"), a subsidiary of Hallmark Cards, Incorporated ("Hallmark Cards"), the National Interfaith Cable Coalition, Inc. ("NICC"), the DIRECTV Group, Inc. and, indirectly through their investments in Hallmark Entertainment Investments, Liberty Media Corporation and J.P. Morgan Partners (BHCA), L. P.

The Company’s continuing operations are currently organized into one operating segment, the domestic channels.

 
Liquidity
 

As of September 30, 2009, the Company had $8.4 million in cash and cash equivalents on hand and $42.5 million of current borrowing capacity under the bank credit facility.  Day-to-day cash disbursement requirements have typically been satisfied with cash on hand and operating cash receipts supplemented with the borrowing capacity available under the bank credit facility and forbearance by Hallmark Cards and its affiliates.  The Company’s management anticipates that the principal uses of cash up to May 1, 2010, will include the payment of operating expenses, accounts payable and accrued expenses, programming costs, interest and repayment of principal under the bank credit facility and interest of approximately $8.0 million to $12.0 million due under certain notes to the Hallmark Cards affiliates from October 1, 2009, through May 1, 2010.  The amounts outstanding under the bank credit agreement and those notes are due May 1, 2010 as discussed below.
 
Operating activities for the year ended December 31, 2008 and the nine months ended September 30, 2009, yielded positive cash flow from operations. As discussed below, there can be no assurance that the Company’s operating activities will generate positive cash flow in future periods.
 
Another significant aspect of the Company’s liquidity is the deferral of payments on obligations owed to Hallmark Cards and its subsidiaries. Under the Amended and Restated Waiver Agreement as amended with Hallmark Cards and its affiliates (the “Waiver Agreement”), the deferred payments under such obligations are extended to May 1, 2010.  These obligations comprised $340.7 million at September 30, 2009.  An additional $740.1 million (10.25% Senior Secured Note) of principal and interest outstanding at September 30, 2009, payable to a Hallmark Cards’ affiliate in August 2011, is also subject to the Waiver Agreement until May 1, 2010.  Interest amounts related to the 10.25% note will be added to principal through February 5, 2010. The Hallmark affiliate has indicated that it will not extend the Waiver Agreement beyond May 1, 2010.
 
Effective April 1, 2009, the bank credit facility’s maturity date was extended to March 31, 2010, and the bank’s lending commitment was set at $45.0 million.  The Company’s ability to pay amounts outstanding on the maturity date is highly dependent upon its ability to generate sufficient, timely cash flow from operations between September 30, 2009 and March 31, 2010.  Based on the Company’s forecasts for 2009 and 2010, which assume no principal payments on notes payable to Hallmark Cards and its affiliates, the Company would have sufficient cash to repay all or most of the bank credit facility on the maturity date, if necessary.  However, there is uncertainty regarding the Company’s future advertising revenues, so it is possible that the cash flow may be less than the expectations of the Company’s management.
 
Upon maturity of the credit facility on March 31, 2010, to the extent the facility has not been paid in full, renewed or replaced, the Company could require under the Waiver Agreement that Hallmark Cards purchase the interest of the lending bank in the facility.  In that case, Hallmark Cards would have all the obligations and rights of the lending bank under the bank credit facility and could demand payment of outstanding amounts at any time after May 1, 2010, under the terms of the Waiver Agreement.
 
The Company believes that cash on hand, cash generated by operations, and borrowing availability under its bank credit facility through March 31, 2010, when combined with (1) the deferral of any required payments on related-party debt, any 2009 tax sharing payments and related interest on the 10.25% Senior Secured Note described under the Waiver Agreement, and (2) if necessary, Hallmark Cards’ purchase of any outstanding indebtedness under the bank credit facility on March 31, 2010, as described below, will be sufficient to fund the Company’s operations and enable the Company to meet its liquidity needs through May 1, 2010.
 
The sufficiency of the existing sources of liquidity to fund the Company’s operations is dependent upon maintaining subscriber and advertising revenue at or near the amount of such revenue for the nine months ended September 30, 2009. A significant decline in the popularity of the Channels, a further economic decline in the advertising market, an increase in program acquisition costs, an increase in competition or other adverse changes in operating conditions could negatively impact the Company’s liquidity and its ability to fund the current level of operations.  For the first three quarters, lower viewership ratings in 2009 as compared to 2008 for the Company's programming on the Hallmark Channel resulted in an increase in audience deficiency units owed to advertisers, thereby reducing revenues and cash flows.  Since the second quarter of 2008, the Company has also experienced a softening of advertising rates in the direct response and general rate scatter market because of the national recession.  Subsequent to the first quarter of 2008, the rates for the Company's advertising spots in the scatter market and direct response advertising were lower than 2007 levels.  These market conditions have continued in 2009, with rates lower in the third quarter of 2009 and the first nine months of 2009 when compared to the same periods in 2008. The Company expects continued lower rates through 2009 and into 2010. In response to these market conditions, the Company has implemented certain cost containment measures for 2009, and has a limited number of additional, contingent cost cutting measures that can be implemented in the remainder of 2009 depending on market conditions.
 
The Company is currently unable to meet its obligations which come due on and after May 1, 2010.  A default on the obligations due on May 1, 2010 would also result in a default under the Company’s 10.25% Senior Secured Note. The Company anticipates that prior to May 1, 2010, it will be necessary to extend, refinance or restructure (i) the bank credit facility and (ii) the promissory notes payable to affiliates of Hallmark Cards. As part of a combination of actions and in order to obtain additional funding, the Company may consider various alternatives, including restructuring of the debt if possible, refinancing the bank credit facility, raising additional capital through the issuance of equity or debt securities, or other strategic alternatives. If the current adverse credit market conditions continue, a restructuring or refinancing could be difficult to achieve and if achieved could include changes to existing interest rates and other provisions within the current debt arrangements. These changes may have a negative impact on future operating results and cash flows.
 
As discussed in Note 6, the Hallmark Cards' affiliate has proposed a recapitalization of the Company's obligations.  There can be no assurance that the Company will accept and consummate this proposal, with or without modification. Further, there can be no assurance that the Company will ever consummate a refinancing or recapitalization.
 

2. Summary of Significant Accounting Policies and Estimates

Interim Financial Statements

In the opinion of management, the accompanying condensed consolidated balance sheets and related interim condensed consolidated statements of operations and cash flows include all adjustments, consisting of normal recurring items necessary for their fair presentation in conformity with accounting principles generally accepted in the United States. Interim results are not necessarily indicative of results for a full year. These condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and the notes to those statements for the year ended December 31, 2008, included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2008.

Basis of Presentation

The condensed consolidated financial statements include the accounts of Crown Media Holdings and its wholly-owned subsidiaries. All significant intercompany balances and transactions have been eliminated in consolidation.

The preparation of financial statements in accordance with generally accepted accounting principles requires the consideration of events or transactions that occur after the balance sheet date but before the financial statements are issued. Depending on the nature of the subsequent event, financial statement recognition or disclosure of the subsequent event is required.  Subsequent events have been evaluated through the time of filing of the Company’s Form 10-Q Report on November 5, 2009, which represents the date the unaudited condensed consolidated financial statements were issued.

Use of Estimates

The preparation of the accompanying condensed consolidated financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions about future events. These estimates and the underlying assumptions affect the amounts of assets and liabilities reported, disclosures about contingent assets and liabilities, and reported amounts of revenue and expenses. Such estimates include the valuation of accounts receivable, goodwill, program license fee assets, subscriber acquisition fee assets, and other long-lived assets, legal contingencies, indemnifications, and assumptions used in the calculation of income taxes, among others. These estimates and assumptions are based on management’s best estimates and judgment. Management evaluates its estimates and assumptions on an ongoing basis using experience and other factors, including the current economic environment, which management believes to be reasonable under the circumstances. Management adjusts such estimates and assumptions when facts and circumstances dictate. Illiquid credit markets, volatile markets for equity, foreign currency, and energy, and declines in consumer spending have combined to increase the uncertainty inherent in such estimates and assumptions. Estimates of the effects of future events are inherently uncertain; therefore, actual results could differ significantly from these estimates. Whenever revisions to estimates are warranted by subsequent events or changes in conditions, the effect of such revisions will be reflected in the financial statements of future periods.

Allowance for Doubtful Accounts

The allowance for doubtful accounts is based upon the Company’s assessment of probable loss related to uncollectible accounts receivable.  The Company uses a number of factors in determining the allowance, including, among other things, collection trends. The Company’s bad debt expense was $235,000 and $1.1 million for the three and nine months ended September 30, 2009, respectively. The Company’s bad debt expense was $38,000 and $43,000 for the three and nine months ended September 30, 2008, respectively.

Fair Value of Financial Instruments

 
Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (the “ASC”) Topic 820, Fair Value Measurements and Disclosures, provides guidance which defines fair value, establishes a framework for measuring fair value and specifies disclosures about fair value measurements.  On January 1, 2008 we adopted that portion of the standard that relates to those nonfinancial assets and liabilities which are recognized or disclosed at fair value on a recurring basis (that is, at least annually).  On January 1, 2009, subject to the FASB’s delayed implementation, we adopted the remaining provisions of the standard.  After adoption, we now determine fair value as an exit price, representing the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants.
 

The Company does not have balance sheet items carried at fair value on a recurring basis such as derivative financial instruments which are valued primarily based on quoted prices in active or brokered markets for identical as well as similar assets and liabilities. Significant balance sheet items which are subject to non-recurring fair value measurements consist of goodwill and property and equipment. The adoption of the standard in 2008 had no effect on the measurement of the Company’s financial assets and liabilities. The standard has not had an impact on the determination of fair value related to non-financial assets and non-financial liabilities in the first nine months of 2009.


Net Loss per Share

Basic net loss per share is computed by dividing the net loss for the period by the weighted average number of common shares outstanding during the period. Diluted net loss per share is computed based on the weighted average number of common shares and potentially dilutive common shares outstanding. The calculation of diluted net loss per share excludes potential common shares if the effect would be antidilutive. Potential common shares consist of incremental common shares issuable upon the exercise of stock options. Approximately 341,000 stock options for each of the three and nine months ended September 30, 2008, have been excluded from the calculations of earnings per share because their effect would have been antidilutive. Approximately 88,000 stock options for each of the three and nine months ended September 30, 2009, have been excluded from the calculations of earnings per share because their effect would have been antidilutive.

Concentration of Credit Risk

Financial instruments, which potentially subject Crown Media Holdings to a concentration of credit risk, consist primarily of cash, cash equivalents and accounts receivable. Generally, Crown Media Holdings does not require collateral to secure receivables. Crown Media Holdings has no significant off-balance sheet financial instruments with risk of losses.

Four and five of our distributors each accounted for more than 10% of our consolidated subscriber revenue for the three months ended September 30, 2008 and 2009, and together accounted for a total of 68% and 76% of consolidated subscriber revenue during the three months ended September 30, 2008 and 2009, respectively.  Three of our distributors each accounted for approximately 15% or more of our consolidated subscribers for both the three months ended September 30, 2008 and 2009, respectively, and accounted for 61% of our subscribers during both the three months ended September 30, 2008 and 2009, respectively.

Four and five of our distributors each accounted for more than 10% of our consolidated subscriber revenue for both the nine months ended September 30, 2008 and 2009, and together accounted for a total of 68% and 76% of consolidated subscriber revenue during the nine months ended September 30, 2008 and 2009, respectively.  Three of our distributors each accounted for approximately 15% or more of our consolidated subscribers for both the nine months ended September 30, 2008 and 2009, respectively, and accounted for 61% our subscribers during both the nine months ended September 30, 2008 and 2009, respectively.

Recently Issued Accounting Pronouncements

 
The FASB’s Accounting Standards Codification is effective for all interim and annual financial statements issued after September 15, 2009.  The ASC is now the single official source of authoritative, nongovernmental generally accepted accounting principles (GAAP) in the United States.  The historical GAAP hierarchy was eliminated and the ASC became the only level of authoritative GAAP, other than guidance issued by the Securities and Exchange Commission.  Our accounting policies were not affected by the conversion to the ASC.  However, we have conformed references to specific accounting standards in these notes to unaudited condensed consolidated financial statements to the appropriate section of the ASC.
 
In August 2009, the FASB issued Accounting Standards Update No. 2009-05 Fair Value Measurements and Disclosures (ASC Topic 820) - Measuring Liabilities at Fair Value (ASC Update 2009-05). This update provides amendments to reduce potential ambiguity in financial reporting when measuring the fair value of liabilities. Among other provisions, this update provides clarification that in circumstances in which a quoted price in an active market for the identical liability is not available, a reporting entity is required to measure fair value using one or more of the valuation techniques described in ASC Update 2009-05. The Company will adopt ASC Update 2009-05 prospectively from October 1, 2009.  We have not determined the impact, if any, that this update may have on our financial statements.

In October 2009, the FASB issued Accounting Standards Update, 2009-13, Revenue Recognition (ASC Topic 605): Multiple Deliverable Revenue Arrangements – A Consensus of the FASB Emerging Issues Task Force. This update provides application guidance on whether multiple deliverables exist, how the deliverables should be separated and how the consideration should be allocated to one or more units of accounting. This update establishes a selling price hierarchy for determining the selling price of a deliverable. The selling price used for each deliverable will be based on vendor-specific objective evidence, if available, third-party evidence if vendor-specific objective evidence is not available, or estimated selling price if neither vendor-specific or third-party evidence is available. The Company will be required to apply this guidance prospectively for revenue arrangements entered into or materially modified after January 1, 2011; however, earlier application is permitted. The Company has not determined the impact that this update may have on its financial statements.


3. Program License Fees

Program license fees are comprised of the following:

   
As of December 31,
   
As of September 30,
 
   
2008
   
2009
 
   
(In thousands)
 
Program license fees — non-affiliates                                                      
  $ 576,779     $ 623,076  
Program license fees — Hallmark Cards affiliates
    10,967       12,467  
          Program license fees, at cost                                                      
    587,746       635,543  
Accumulated amortization                                                      
    (267,603 )     (330,766 )
          Program license fees, net                                                      
  $ 320,143     $ 304,777  

At December 31, 2008, and September 30, 2009, $7.6 million and $3.5 million, respectively, of program license fees were included in prepaid and other assets on the accompanying condensed consolidated balance sheets as the Company made payments for the program license fees prior to commencement of the respective license periods.

License fees payable are comprised of the following:

   
As of December 31,
   
As of September 30,
 
   
2008
   
2009
 
   
(In thousands)
 
License fees payable — non-affiliates                                                     
  $ 231,218     $ 208,201  
License fees payable — Hallmark Cards affiliates
    9,871       10,513  
  Total license fees payable                                                     
    241,089       218,714  
Less current maturities                                                     
    (128,638 )     (113,108 )
  Long-term license fees payable                                                     
  $ 112,451     $ 105,606  


4. Credit Facility


On March 2, 2009, the Company and JPMorgan Chase Bank executed Amendment No. 15 to the credit facility, renewing the Company’s $45.0 million credit line and extending the maturity date to March 31, 2010, all effective April 1, 2009.  The facility is guaranteed by Hallmark Cards and the Company’s subsidiaries and is secured by all tangible and intangible property of Crown Media Holdings and its subsidiaries.  Interest rates under the credit facility increased from the Eurodollar rate to the Eurodollar rate plus 2.25% and from the Alternate Base rate to the Alternate Base rate plus 1.25%.

The Company had at September 30, 2009, $42.5 million of unused revolving credit capacity. The Company’s ability to borrow additional amounts under the credit facility is not limited or restricted.

Each borrowing under the bank credit facility bears interest at a Eurodollar rate or an Alternate Base Rate as the Company may request at the time of borrowing.  The Eurodollar rate is based on the London interbank market for Eurodollars, and remains in effect for the time period of the loan ranging from one, two, three, six or twelve months.  The alternate rate is the greatest of the prime rate of JP Morgan Chase Bank, the one month London interbank market for Eurodollars plus 1.00% or the Federal Funds effective rate plus 0.50%, and is adjusted whenever the applicable rate changes.  Prior to the effectiveness of Amendment No. 15, the Company was required to pay a commitment fee of 0.15% per annum of the committed, but not outstanding, amounts under the revolving credit facility, payable in quarterly installments. Pursuant to Amendment No. 15, the commitment fee was increased to 0.375% per annum.

At December 31, 2008, and September 30, 2009, the Company had outstanding borrowings under the credit facility of $28.6 million and $2.5 million, respectively, and there were no letters of credit outstanding. At December 31, 2008, the outstanding balance bore interest at the Eurodollar rate (a 2.02% weighted average rate). At September 30, 2009, the outstanding balance bore interest at the Eurodollar rate (a 2.51% weighted average rate). Interest expense on borrowings under the credit facility for each of the three months ended September 30, 2008 and 2009, was $389,000 and $53,000, respectively. Interest expense on borrowings under the credit facility for each of the nine months ended September 30, 2008 and 2009, was $1.8 million and $342,000, respectively.

Covenants

The credit facility, as amended, contains a number of affirmative and negative covenants.  The Company was in compliance with these covenants at September 30, 2009.


5. Related Party Long-Term Obligations

Waiver and Standby Purchase

On March 10, 2008, the Company, Hallmark Cards and affiliates of Hallmark Cards who hold obligations of the Company entered into an Amended and Restated Waiver and Standby Purchase Agreement, which was most recently amended in May 2009, to extend the waiver period to May 1, 2010 (the “Waiver Agreement”).  In connection with the recapitalization proposal described in Note 6, a Hallmark Cards affiliate stated that it would not further extend the waiver period. The Waiver Agreement replaced a previous version of the Waiver and Standby Purchase Agreement dated March 21, 2006 as amended through October 2007.  The Waiver Agreement defers payments (excluding interest on the 2001, 2005 and 2006 notes mentioned below) due on any of the following obligations (the “Subject Obligations”) until May 1, 2010, and interest on the 10.25% Note until August 5, 2010, or an earlier date as described below as the waiver termination date, whereupon all of these amounts become immediately due and payable (the “Waiver Period”):
 
·  
Note and interest payable to HC Crown, dated December 14, 2001, in the original principal amount of $75.0 million, payable to HC Crown. (Total amount outstanding at December 31, 2008, and September 30, 2009, including accrued interest was $109.8 million and $108.6 million, respectively. See Note and Interest Payable to HC Crown below.)
 
·  
$70.0 million note and interest payable to Hallmark Cards affiliate, dated as of March 21, 2006, arising out of the sale to Crown Media Holdings of the Hallmark Entertainment film library. (Total amount outstanding at December 31, 2008, and September 30, 2009, including accrued interest was $62.7 million and $62.0 million, respectively. See Note and Interest Payable to Hallmark Cards Affiliate below.)
 
 
·  
10.25% senior secured note, dated August 5, 2003, in the initial accreted value of $400.0 million, payable to HC Crown.  (Total amount outstanding at December 31, 2008, and September 30, 2009, including accrued interest was $686.6 million and $740.1 million, respectively. See Senior Secured Note below.)
 
·  
Note and interest payable to Hallmark Cards affiliate, dated as of October 1, 2005, in the principal amount of $132.8 million. (Total amount outstanding at December 31, 2008, and September 30, 2009, including accrued interest was $172.1 million and $170.1 million, respectively. See Note and Interest Payable to Hallmark Cards Affiliate below.)
 
 
·  
All obligations of the Company under the bank credit facility by virtue of Hallmark Cards’ deemed purchase of participations in all of the obligations under a guarantee which Hallmark Cards has given in support of the facility or the purchase by Hallmark Cards of all these obligations pursuant to the bank credit facility.
 
 
·  
Any and all amounts due and owing to Hallmark Cards pursuant to the Tax Sharing Agreement (Total amount outstanding at September 30, 2009, was $4.9 million.).
 
Interest will continue to accrue on these obligations during the Waiver Period.  The Waiver Agreement also contains certain covenants, including but not limited to (1) our covenant not to take any action that would prohibit us from being included as a member of Hallmark Cards consolidated federal tax group, (2) compliance with obligations in the loan documents for the bank credit facility and (3) commercially reasonable efforts to refinance the obligations subject to the Waiver Period.  Pursuant to the Waiver Agreement, the Company must make prepayments on the outstanding debt from 100% of any “Excess Cash Flow” during the Waiver Period.  There was no Excess Cash Flow for the first, second or third quarters of 2009. For the nine months ended September 30, 2009, the Company repaid $26.1 million of principal under the credit facility and $20.6 million of interest due to Hallmark Cards affiliates, which amounts would otherwise be Excess Cash Flow.
 
The waiver termination date is May 1, 2010, or earlier upon occurrence of certain events including but not limited to the following:  (a) the Company fails to pay any principal or interest, regardless of amount, due on any indebtedness to unrelated parties with an aggregate principal amount in excess of $5.0 million or any other event or condition occurs that results in any such indebtedness becoming due prior to its scheduled maturity, provided that the waiver will not terminate if the Company reduces the principal amount of such indebtedness to $5.0 million or less within five business days of a written notice of termination from Hallmark Cards; or (b) the Company fails to pay interest on the bank credit facility described above to the extent that Hallmark Cards has purchased all or a portion of the indebtedness thereunder or to perform any covenants in the Waiver Agreement.
 
Under the Waiver Agreement, if the bank lender under the bank credit facility accelerates any of the indebtedness under the bank credit facility or seeks to collect any indebtedness under it, the Company may elect to exercise its right to require that Hallmark Cards or its designated subsidiary exercise an option to purchase all the outstanding indebtedness under the bank credit facility.  All expenses and fees in connection with this purchase would be added to the principal amount of the credit facility obligations.
 

Hallmark Guarantee; Interest and Fee Reductions

Hallmark Cards has provided to the lending bank under the credit facility the Hallmark Cards facility guarantee.  The guarantee is unconditional for obligations of the Company under the bank credit facility.  If any payment is made on the guarantee, it will be treated as a purchase of the lending bank’s interest in the credit facility.

Prior to April 1, 2009, Hallmark Cards provided an irrevocable letter of credit to JP Morgan Chase Bank as credit support for our obligations under the Company’s bank credit facility for which we previously paid the letter of credit fees. This letter of credit was cancelled on April 1, 2009.

The above mentioned credit support provided by Hallmark Cards resulted in reductions in the interest rate and commitment fees under the credit facility; however, we agreed to pay and have paid an amount equal to the reductions in the interest rate and commitment fees to Hallmark Cards.  Prior to April 1, 2009, we paid 2.25% and 0.375% to Hallmark Cards, representing the reductions in the interest rate and commitment fees, respectively. On April 1, 2009, as noted in Note 4, the interest rate and commitment fees under the renewed credit facility increased and we began paying Hallmark Cards a smaller reduction amount of the interest rate and commitment fees equal to 0.75% and 0.125%.

Senior Secured Note

In August 2003, the Company issued a senior note to HC Crown for $400.0 million. A portion of the proceeds was used to repurchase the Company’s outstanding trust preferred securities, and the balance of the proceeds, after expenses, was used to reduce amounts outstanding under its bank credit facility.

In accordance with the Waiver Agreement, cash payments are not required until August 5, 2010 (which is the first payment date after May 1, 2010). The principal amount of the senior secured note accretes at 10.25% per annum, compounding semi-annually, to February 5, 2010.  From that date, interest at 10.25% per annum is scheduled to be payable semi-annually in arrears on the accreted value of the senior note to HC Crown on August 5 and February 5 of each year until maturity.  The note matures on August 5, 2011, and is pre-payable without penalty. At December 31, 2008, and September 30, 2009, $686.6 million and $740.1 million, respectively, of principal and interest were included in the senior note payable in the accompanying consolidated balance sheets. The note purchase agreement for the senior note provides that if there is an event of default with respect to any other indebtedness in excess of $5.0 million, the accreted value and any accrued and unpaid interest on the senior note would become due and payable. The note purchase agreement for the senior note contains certain restrictive covenants which, among other things, prevent the Company from incurring any additional indebtedness, purchasing or otherwise acquiring shares of the Company’s stock, investing in other parties and incurring liens on the Company’s assets.  As a fee for the issuance of the notes, the Company paid $3.0 million to HC Crown, which was initially capitalized and is being amortized as additional interest expense over the term of the note payable.

Note and Interest Payable to HC Crown

On December 14, 2001, the Company executed a $75.0 million promissory note with HC Crown.  Pursuant to the Waiver Agreement, the note is payable in full on May 1, 2010 (although the maturity date of the note is December 31, 2009). Under the Waiver Agreement, accrued interest on this 2001 Note was added to principal through November 15, 2008.  Commencing November 16, 2008, interest is payable in cash, quarterly in arrears five days after the end of each calendar quarter. This note is subordinate to the bank credit facility. The rate of interest under this note is currently LIBOR plus 5% per annum (9.05% and 5.60% at December 31, 2008, and September 30, 2009, respectively). At December 31, 2008, and September 30, 2009, $108.6 million, is reported as note payable to Hallmark Cards affiliate and $1.3 million and $0, respectively, are reported as interest payable to Hallmark Cards affiliate on the accompanying condensed consolidated balance sheet. Interest of $1.3 million was paid on January 5, 2009, interest of $1.7 million was paid on April 6, 2009, interest of $1.7 million was paid on July 6, 2009, and interest of $1.6 million was paid on September 30, 2009.

Note and Interest Payable to Hallmark Cards Affiliate

On October 1, 2005, the Company converted approximately $132.8 million of its license fees payable to Hallmark affiliates to a promissory note.  The rate of interest under this note is currently LIBOR plus 5% per annum (9.05% and 5.60% at December 31, 2008, and September 30, 2009, respectively). Pursuant to the Waiver Agreement, the promissory note is payable in full on May 1, 2010 (although the maturity date of the note is December 31, 2009).  Under the Waiver Agreement, accrued interest on this 2005 Note was added to principal through November 15, 2008.  Commencing November 16, 2008, interest is payable in cash, quarterly in arrears five days after the end of each calendar quarter. At December 31, 2008, and September 30, 2009, $170.1 million is reported as note payable to Hallmark Cards affiliate and $2.0 million and $0, respectively, are reported as interest payable to Hallmark Cards affiliate on the accompanying condensed consolidated balance sheet. Interest of $2.0 million was paid on January 5, 2009, interest of $2.7 million was paid on April 6, 2009, interest of $2.7 million was paid on July 6, 2009, and interest of $2.4 million was paid on September 30, 2009.

Note and Interest Payable to Hallmark Cards Affiliate

On March 21, 2006, the Company converted approximately $70.4 million of its payable to a Hallmark Cards affiliate to a promissory note. The rate of interest under this note is currently LIBOR plus 5% per annum (9.05% and 5.60% at December 31, 2008, and September 30, 2009, respectively). Pursuant to the Waiver Agreement, the promissory note is payable in full on May 1, 2010 (although the maturity date of the note is December 31, 2009). Under the Waiver Agreement, accrued interest on this 2006 Note was added to principal through November 15, 2008.  Commencing November 16, 2008, interest is payable in cash, quarterly in arrears five days after the end of each calendar quarter. At December 31, 2008, and September 30, 2009, $62.0 million is reported as note payable to Hallmark Cards affiliates and $717,000 and $0, respectively, are reported as interest payable to Hallmark Cards affiliate on the accompanying condensed consolidated balance sheet. Interest of $717,000 was paid on January 5, 2009, interest of $996,000 was paid on April 6, 2009, interest of $971,000 was paid on July 6, 2009, and interest of $887,000 was paid on September 30, 2009.


Interest Paid to HC Crown Related to the Credit Facility

Interest expense paid to HC Crown in connection with the credit facility was $241,000 for the three months ended September 30, 2008, and $15,000 for the three months ended September 30, 2009.  Interest expense paid to HC Crown in connection with the credit facility was $953,000 for the nine months ended September 30, 2008, and $1.0 million for the nine months ended September 30, 2009.


 
Related Party Note Obligations

The aggregate maturities of related party notes for each of the five years subsequent to September 30, 2009, are as follows:

   
Payments Due by Period
   
Total
       2010      
2011
   
2012
   
2013
   
2014
 
   
(In thousands)
Note and interest payable to HC Crown,
  with principal deferred until  May 1, 2010
  $ 108,611     $ 108,611     $ -     $ -     $ -     $ -  
10.25 % Senior secured note to HC Crown,
  including accrued interest, due August 5, 2011
    740,083       -       740,083       -       -       -  
Note and interest payable to Hallmark Cards affiliate
  with principal deferred until May 1, 2010
    170,109       170,109       -       -       -       -  
Note and interest payable to Hallmark Cards affiliate
  with principal deferred until May 1, 2010
    62,007       62,007       -       -       -       -  
    $ 1,080,810     $ 340,727     $ 740,083     $ -     $ -     $ -  



6. Related Party Transactions

Recapitalization Proposal

On May 28, 2009, the Company received a proposal (the “Proposal”) from HC Crown Corp. (“HCC”), a wholly owned subsidiary of Hallmark Cards, Incorporated, regarding a recapitalization of the Company's existing indebtedness and accounts payable to HC Crown Corp. and its affiliates (“HCC Debt”) in excess of $1.05 billion. Under the Proposal, $500.0 million principal amount of HCC Debt would be restructured into new secured loans (the “New Debt”) with a maturity date of September 30, 2011 and the remaining balance of the HCC Debt would be converted into an equal amount of convertible preferred stock (the “Preferred Stock”).

As stated in the Proposal, the New Debt would have two tranches: (1) Tranche 1 of $300.0 million would bear cash-pay interest at the rate of 12% per annum with the Company having the right to pay-in-kind up to three quarterly payments and (2) Tranche 2 of $200.0 million would bear pay-in-kind at the rate of 15% per annum. The New Debt would be secured by the Company's assets.

The terms of the Preferred Stock would include (1) an aggregate liquidation preference, equal to the amount of converted HCC Debt; (2) no preferential dividend but participation in any dividends on the Common Stock on an “as if converted” basis; (3) the right to convert into common stock at a rate equal to the liquidation preference divided initially by $1.00 per share, which permits the Company’s existing shareholders (including Hallmark) to retain 15% ownership of the Company; (4) the Company's right to redeem the Preferred Stock at a price equal to the liquidation preference; and (5) the right to vote together with the Common Stock on an “as if converted” basis.

As part of the Proposal, the Company’s certificate of incorporation would be amended to authorize additional shares of Preferred Stock and Common Stock in amounts sufficient for the proposed conversion of HCC Debt into Preferred Stock and the conversion of such Preferred Stock into Common Stock.  The Proposal also contemplates a merger of Hallmark Entertainment Holdings and HEIC into the Company, with the shareholders in Hallmark Entertainment Holdings and HEIC receiving Common Stock of the Company in accordance with their indirect ownership of the Company immediately prior to such mergers.  Additionally, the existing Federal Income Tax Sharing Agreement would be amended to, among other things, permit the Company to deduct both cash-pay and pay-in-kind interest due to Hallmark Cards in calculating tax-sharing payments on a prospective basis.

The HCC Debt is subject to the Waiver Agreement described above that provides, among other things, that during the Waiver Period (which is scheduled to expire on May 1, 2010), HCC will not accelerate the maturity of the HCC Debt, initiate proceedings for the collection of the HCC Debt, foreclose on the collateral security for the HCC Debt, or commence or participate in certain bankruptcy proceedings with respect to the Company. In connection with the Proposal, HCC stated that it will not further extend the expiration of the Waiver Period.  The Company's Board of Directors has formed a Special Committee of three independent directors to review and consider the Proposal.  In July 2009, the Special Committee announced that it has retained an independent financial advisor to aid in the Special Committee’s review of the Proposal.

There can be no assurance that the Company will accept and consummate this Proposal, with or without modification. The Proposal was filed with the Securities and Exchange Commission by the Company in a May 28, 2009 Form 8-K Report and by Hallmark Cards in an amendment to a Schedule 13D concerning the Company.

On July 16, 2009, counsel to HCC delivered a letter (the “July 16 Letter”) to counsel to the Special Committee.  In the July 16 Letter, counsel to HCC reiterated its understanding that the Special Committee needs time to determine an appropriate response to the Proposal.  Although HCC had requested to receive a decision from the Company regarding the Proposed prior to the filing of the Company’s second quarter Form 10-Q, HCC’s counsel confirmed in the July 16 Letter that the filing date was in no way intended as a deadline.  In addition, counsel to HCC confirmed that notwithstanding HCC’s understanding that the Company is unable to obtain refinancing of the debt owed to HCC, HCC assumes that the Special Committee will explore other refinancing alternatives.

For information on the lawsuit brought in July 2009 with respect to the Proposal, see Note 11, Commitments and Contingencies.

Tax Sharing Agreement

Overview

On March 11, 2003, Crown Media Holdings became a member of Hallmark Cards consolidated U.S. federal tax group and entered into a federal tax sharing agreement with Hallmark Cards (the “tax sharing agreement”). Hallmark Cards includes Crown Media Holdings in its consolidated U.S. federal income tax return.  Accordingly, Hallmark Cards has benefited from past tax losses and may benefit from future federal tax losses, which may be generated by Crown Media Holdings.  Based on the tax sharing agreement, Hallmark Cards has agreed to pay Crown Media Holdings all of the benefits realized by Hallmark Cards as a result of including Crown Media Holdings in its consolidated income tax return.  These benefits are estimated and paid 75% in cash on a quarterly basis and the balance when Crown Media Holdings becomes a federal taxpayer.  A final true-up calculation is completed within 15 days after Hallmark Cards files its consolidated federal income tax return for the year.  Pursuant to the true-up calculation, Crown Media Holdings is obligated to reimburse Hallmark Cards the amount that any estimated payments have exceeded the actual benefit realized by Hallmark Cards and Hallmark Cards is obligated to pay Crown Media Holdings the amount that any actual benefit exceeds the estimated payments.  Under the tax sharing agreement, at Hallmark Cards’ option, the non-interest bearing balance of the 25% in federal tax benefits not funded immediately may be applied as an offset against any amounts owed by Crown Media Holdings to any member of the Hallmark Cards consolidated group under any loan, line of credit or other payable, subject to limitations under any loan indentures or contracts restricting such offsets.

The Company received $5.3 million, which was offset during the third quarter of 2008 against debt owed under the tax sharing agreement with Hallmark Cards ($15.5 million for the nine months ended September 30, 2008). The Company recorded a $1.2 million reduction to the payable to Hallmark Cards affiliates during the third quarter of 2009 under the tax sharing agreement ($4.9 million payable for the nine months ended September 30, 2009). All payments received from Hallmark Cards or otherwise credited against amounts owed by Crown Media Holdings to any member of the Hallmark Cards consolidated group, all pursuant to the tax sharing agreement, have been recorded as paid-in capital.

Services Agreement with Hallmark Cards

Hallmark Cards provides various support services to the Company under a 2003 agreement, the most recent renewal of which expires December 31, 2009.  The Company plans to request a renewal of this agreement on similar terms to the current agreement. Such services include tax, risk management, health safety, environmental, insurance, legal, treasury, human resources, cash management services and real estate consulting services.  In exchange, the Company is obligated to pay Hallmark Cards a fee, plus out-of-pocket expenses and third party fees, in arrears on the last business day of each quarter. Fees for Hallmark Cards’ services were $541,000 for 2008 and are scheduled to be $455,000 for 2009. With the concurrence of Hallmark Cards, the Company deferred payment of fees for services provided through September 2008. Commencing October 2008, the Company has paid the required monthly fees, amounting to $135,000 during the three months ended December 31, 2008, $127,000 during the three months ended September 30, 2009, and $341,000 during the nine months ended September 30, 2009.

At December 31, 2008, and September 30, 2009, non-interest bearing unpaid accrued service fees and unreimbursed expenses of $14.8 million and $15.1 million, respectively, were included in payable to affiliates on the accompanying consolidated balance sheets. For the year ended December 31, 2008, and the nine months ended September 30, 2009, related out-of-pocket expenses and third party fees were $1.1 million and $278,000, respectively.

Trademark License Agreement

Crown Media United States has a trademark license agreement with Hallmark Licensing, Inc. for use of the “Hallmark” mark for the Hallmark Channel and for the Hallmark Movie Channels.  In September 2009, Hallmark Cards extended the trademark license agreements for the Hallmark Channel and the Hallmark Movie Channels to September 1, 2010. The Company is not required to pay any fees under the trademark license agreements.

The Company has accounted for the agreement pursuant to the contractual terms of the arrangement, which is royalty free.  Accordingly, no amounts have been reflected in the balance sheet or income statement of the Company.


7. Company Obligated Mandatorily Redeemable Preferred Interest and NICC License Agreements

VISN owns a $25.0 million company obligated mandatorily redeemable preferred interest in Crown Media United States (the “preferred interest”) issued in connection with an investment by the Company in Crown Media United States. On November 13, 1998, the Company, Vision Group, VISN and Henson Cable Networks, Inc. signed an amended and restated company agreement governing the operation of Crown Media United States (the "company agreement"), which agreement was further amended on February 22, 2001, January 1, 2002, March 5, 2003, January 1, 2004, November 15, 2004 and December 1, 2005 (the “December 2005 NICC Settlement Agreement”).

Under the company agreement, the members agreed that if during any year ending after January 1, 2005 and on or prior to December 31, 2009, Crown Media United States has Federal taxable income (with possible adjustments) in excess of $10.0 million, and the preferred interest has not been redeemed, Crown Media United States will redeem the preferred interest in an amount equal to the lesser of: (i) such excess Federal taxable income; (ii) $5.0 million; or (iii) the amount equal to the preferred liquidation preference on the date of redemption.  Crown Media United States may voluntarily redeem the preferred interest at any time; however, it is obligated to do so no later than December 31, 2010. Because of the mandatory redemption provisions, this equity instrument is reflected as a liability in the accompanying consolidated balance sheets. Notwithstanding provisions of the Tax Sharing Agreement, the Company believes that it will not have Federal taxable income in 2009. Accordingly, the accreted amount of this obligation is classified among other than current liabilities as of December 31, 2008, and September 20, 2009.
 
On January 2, 2008, the Company and NICC signed an agreement (the “Modification Agreement”) which, among other things, immediately extinguished a right to put to the Company common stock owned by NICC.  In addition, the Modification Agreement also settled the dispute with respect to whether an obligation to pay $15.0 million upon a change in control of Crown Media Holdings expired with, or survived, the December 31, 2007 expiration of the December 2005 NICC Settlement Agreement. We agreed to pay NICC $8.3 million in three equal installments payable in 2008, 2009 and 2010.  We also agreed to provide NICC a two-hour broadcast period granted each Sunday morning during the two year period ending December 31, 2009.  The discounted value of the broadcast period, estimated to be $1.4 million, is reflected as deferred revenue as of December 31, 2007. The deferred revenue is being amortized to revenue ratably over NICC’s two-year use of the broadcast commitment.

During the three months ended September 30, 2008 and 2009, Crown Media United States paid NICC $0 and $40,000, respectively, under the terms of the Modification Agreement and one programming agreement. During the nine months ended September 30, 2008 and 2009, Crown Media United States paid NICC $6.4 million and $4.6 million, respectively, under the terms of the Modification Agreement and one programming agreement.


8. Share-Based Compensation

Approximately 200,000 stock options expired, without being exercised, in August 2009 following the resignation of one of the Company’s executives in May 2009. Such options were fully vested at the time of resignation.

The Company recorded $649,000 and $2.4 million of compensation expense associated with the Employment and Performance restricted stock units (“RSUs”) during the three and nine months ended September 30, 2008, respectively, which have been included in selling, general and administrative expense on the accompanying condensed consolidated statements of operations. The Company recorded $134,000 of compensation expense and $303,000 of compensation benefit associated with the Employment and Performance RSUs during the three and nine months ended September 30, 2009, respectively, which have been included in selling, general and administrative expense on the accompanying condensed consolidated statements of operations. The Company recorded these RSUs at fair value during each period.

The Company issued cash settlements related to the RSUs of $3.8 million during the year ended December 31, 2008, and $1.5 million during the nine months ended September 30, 2009.

At December 31, 2008, the CEO’s share appreciation rights (“SARs”) were valued at $440,000 using the $2.85 closing price of a share of our common stock on December 31, 2008. At September 30, 2009, these SARs were valued at $0 as the related CEO resigned on May 4, 2009. The Company recorded $42,000 and $0 in compensation benefit related to SARs for the three months ended September 30, 2008 and 2009, respectively, on our condensed consolidated statement of operations as a component of selling, general and administrative expense.  The Company recorded $730,000 and $247,000 in compensation benefit related to SARs for the nine months ended September 30, 2008 and 2009, respectively, on our condensed consolidated statement of operations as a component of selling, general and administrative expense.  The SARs were recorded in accounts payable and accrued liabilities on the accompanying condensed consolidated balance sheet at December 31, 2008.
 

9.  Resignation Agreements, Long Term Incentive Plan and Employee Terminations

Resignation Agreements

The individual then serving as the Company’s chief executive officer resigned May 31, 2009.  Pursuant to the resignation agreement, in June 2009 the Company paid this individual $2.5 million, an amount representing the present value of the salary and bonus that otherwise would have been paid to him from June 1, 2009 through October 2, 2010, the scheduled expiration of his employment contract.  The Company was obligated to pay this individual a transaction bonus if a change in control of the Company occurred on or before August 29, 2009.  The Company is obligated to provide him office space, an assistant and payment of COBRA insurance benefits for periods that expire at various times through May 31, 2010.

The Executive Vice President of Programming resigned from his position effective May 31, 2009. The executive will receive continued payment of the regular installments of his salary through December 31, 2009 ($523,000) and his salary through May 31, 2010 in one lump sum payable on January 15, 2010 ($347,000). He will also receive a payment of a pro rated annual bonus, determined by the Company, for the 2009 calendar year for the period up to the resignation date.  Finally, he received an amount equal to accrued but unused vacation/personal time ($42,000).
 
Long Term Incentive Compensation Agreements

In the second quarter of 2009, the Company granted Long Term Incentive Compensation Agreements (“LTI Agreements”) to vice presidents and above.  The target award under each LTI Agreements is a percentage of the employee’s base salary and range from $26,000 to $469,000 for executive officers of the Company.  Of each award, 50% is an Employment Award and 50% is a Performance Award.  The Employment Award will vest and be settled in cash on August 31, 2011, subject to earlier pro rata settlement as provided in the LTI Agreement.  The Performance Award will vest and be settled in cash 50% on December 31, 2010, and 50% on December 31, 2011, in accordance with the Company performance criteria concerning adjusted EBITDA and cash flow and subject to earlier pro rata settlement as provided in the LTI Agreement. Early settlement is provided in the case of involuntary termination of employment without cause on or after January 1, 2010, death or disability.  Potential payouts under the Performance Awards depend on achieving 90% or higher of a target threshold and range from 0% to 150% of the target award.  The Company’s Compensation Committee has the ability to increase or decrease the payout based on an assessment of demographics achieved, relative market conditions and management of expenses.

Employee Terminations

In August 2009, the Company terminated the employment of certain individuals.  The Company recorded severance expense of approximately $1.2 million during the third quarter of 2009 as part of selling, general and administrative expenses.

10. Fair Value

The following table presents the carrying amounts and estimated fair values of the Company’s financial instruments at December 31, 2008, and September 30, 2009.


   
December 31, 2008
   
September 30, 2009
 
   
Carrying
   
Significant Unobservable
Inputs
(Level 3)
Fair
   
Carrying
   
Significant Unobservable
Inputs
(Level 3)
Fair
 
   
Amount
   
Value
   
Amount
   
Value
 
   
(In thousands)
 
                         
Senior secured note to HC Crown,
                       
  including accrued interest
  $ 686,578     $ 599,683     $ 740,083     $ 724,613  
Note and interest payable to HC Crown
    109,837       86,544       108,611       104,101  
Note and interest payable to Hallmark Cards
   Affiliate
    62,724       49,422       62,007       59,448  
Note and interest payable to Hallmark Cards
   Affiliate
    172,077       135,584       170,109       163,089  
Company obligated mandatorily redeemable
                               
  preferred interest
    20,822       17,430       22,382       19,200  


ASC Topic 820 defines fair value of a liability as the price that would be paid to transfer a liability in an orderly transaction between market participants at the measurement date. When determining fair value, the Company considers the principal or most advantageous market in which the Company would transact and the market-based risk measurements or assumptions that market participants would use in pricing the liability, such as inherent risk, transfer restrictions, and credit risk. Level 3 is defined as inputs that are generally unobservable and typically reflect management’s estimates of assumptions that market participants would use in pricing the liability.

The carrying amounts shown in the table are included on the accompanying consolidated balance sheets under the indicated captions. The valuation of the Company obligated mandatorily redeemable preferred interest is dependent upon the future pre-tax income of Crown Media United States since the Company is only obligated to make payments on the instrument within 60 days after the end of any fiscal year in which pre-tax income is generated by Crown Media United States with the remaining preferred liquidation preference payable in full on December 31, 2010.

The Company estimates the fair value of its debt to Hallmark Cards affiliates on a quarterly basis, commencing June 30, 2009, using the discounted future cash flow method.

Accounts payable and receivable are carried at reasonable estimates of their fair values because of the short-term nature of these instruments. Long-term license fees payable are also considered carried at reasonable estimates of their fair value. Interest rates on borrowings under the bank credit facility are for relatively short periods and variable. Therefore, the fair value of this debt is not significantly affected by fluctuations in interest rates.  The credit spread in debt is fixed, but the market credit spread will fluctuate.

Estimates of the fair value of the Company’s financial instruments are presented in the tables above. As a result of recent market conditions, the Company has financial instruments for which limited or no observable market data is available. Fair value measurements for these instruments are included in Level 3 of the fair value hierarchy of ASC Topic 820. These fair value measurements are based primarily upon the Company’s own estimates and are often based on its current pricing policy, the current economic and competitive environment, the characteristics of the instrument, credit and interest rate risks, and other such factors. Therefore, the results cannot be determined with precision, cannot be substantiated by comparison to quoted prices in active markets, and may not be realized in an immediate settlement of the liability. Additionally, there are inherent uncertainties in any fair value measurement technique, and changes in the underlying assumptions used, including discount rates, liquidity risks, and estimates of future cash flows, could significantly affect the fair value measurement amounts.

The majority of the Company’s debt has been transacted with Hallmark Cards and its affiliates.


11. Commitments and Contingencies

Lawsuit

On July 13, 2009, a lawsuit was brought in the Delaware Court of Chancery against each member of the Board of Directors of Crown Media Holdings, Hallmark Cards and its affiliates, as well as the Company as a nominal defendant, by a minority stockholder of the Company regarding the recapitalization proposal (the “Proposal”) which the Company received from HCC. The plaintiff is S. Muoio & Co. LLC which owns beneficially approximately 5.8% of the Company's Class A common stock, according to the complaint and filings with the Securities and Exchange Commission. The Proposal, which the Company publicly announced on May 28, 2009, provides for a recapitalization of its outstanding debt to Hallmark Cards affiliates in exchange for new debt and convertible preferred stock of the Company. The lawsuit claims to be a derivative action and a class action on behalf of the plaintiff and other minority stockholders of the Company. The lawsuit alleges, among other things, that, the defendants have breached fiduciary duties owed to the Company and minority stockholders in connection with the Proposal. The lawsuit includes allegations that if the Proposal is consummated, an unfair amount of equity would be issued to the majority stockholders, thereby reducing the minority stockholders' equity and voting interests in the Company, and that the majority stockholders would be able to eliminate the minority stockholders through a short-form merger. The complaint requests the court to enjoin the defendants from consummating the Proposal and to award plaintiff fees and expenses incurred in bringing the lawsuit.

On July 22, 2009, a Stipulation Providing for Notice of Transaction (the “Stipulation”) was filed with the Delaware Court of Chancery.  The Stipulation provides that the Company will not consummate any transaction arising out of or relating to the Proposal until not less than seven weeks after providing the plaintiff with a notice of the terms of the proposed transaction.  If the plaintiff moves for preliminary injunctive relief with respect to any such transaction, the parties will establish a schedule with the Court of Chancery to resolve such motion during the seven week period.  In addition, following the decision of the Court of Chancery, the Company will not consummate any transaction for a period of at least one week, during which time any party may seek an expedited appeal.  The Stipulation further provides that the plaintiff shall withdraw its motion for preliminary injunction filed on July 13, 2009 and that the action shall be stayed until the earlier of providing the notice of a transaction or an announcement by the Company that it is no longer considering a transaction.  

The Company is unable to predict the outcome of the legal proceeding discussed in this Note. The plaintiff does not seek monetary damages from the Company or other named defendants. However, if the plaintiff’s request for relief is granted, the Company will be unable to consummate the recapitalization described in the Proposal. Legal fees to defend the proceeding described in this Note are being expensed as incurred.

12. Subsequent Event

At November 5, 2009, the Company believes that it will be necessary in the first quarter of 2010 to record a charge to cost of services of approximately $4.0 million to $5.0 million. This relates to the Company’s planned launch of a high definition version of the Hallmark Channel in February 2010.


ITEM 2.  Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following discussion and analysis of the Company’s financial condition and results of operations should be read in conjunction with “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2008.

Description of Business and Overview

Current Business

We own and operate the Channels. With 87.7 million subscribers (as provided by Nielsen Research) in the United States at September 30, 2009, the Hallmark Channel is the 38th most widely distributed advertising-supported cable channel in the United States. At December 31, 2008, the Hallmark Channel was the 38th most widely distributed advertising-supported cable channel in the United States with 85.5 million subscribers (as provided by Nielsen Research). For the third quarter of 2009, the Hallmark Channel finished the quarter as the 18th highest rated advertising-supported cable channel for total day ratings and the 17th highest rated advertising-supported cable channel in prime time as measured by Nielsen Research. These viewer ratings represent a decline that started earlier in 2009. See “Results of Operations – Three Months Ended September 30, 2008 compared to Three Months Ended September 30, 2009 – Revenue” for more information on ratings.

We launched our second 24-hour linear channel, the Hallmark Movie Channel, during the first quarter of 2005.  Programming on the Hallmark Movie Channel consists of movies and mini-series. The Hallmark Movie Channel has generated subscriber fees and advertising revenue since 2005. As distribution continues to expand, the financial contribution of the Hallmark Movie Channel may grow, including increases in advertising and subscription revenue. The Hallmark Movie Channel is operated through Crown Media Holdings’ existing infrastructure at a small incremental cost.  In April 2008, we began distributing the Hallmark Movie Channel HD in high definition format, resulting in additional costs; however, we expect that this additional format will continue to contribute to subscriber growth for the Hallmark Movie Channel.  See below for information regarding a high definition version of the Hallmark Channel.

At September 30, 2009, the Hallmark Movie Channel was distributed to over 24.9 million subscribers, an increase of nearly 10.4 million subscribers from 14.5 million at December 31, 2008. As of October 15, 2009, the Hallmark Movie Channel was distributed in the nation’s top 30 demographic measurement areas (DMA’s). This increase in distribution, particularly in these key markets, and a greater number of advertising spots has contributed to improved Hallmark Movie Channel revenue in the first three quarters of 2009 and should continue to do so through the remainder of the year.

Current Challenges and Developments

The Company faces numerous operating challenges. Among them are maintaining and increasing advertising revenue, maintaining and expanding the distribution of the Channels, broadening viewership demographics to meet our target audience, and increasing viewership ratings.
 
We have completed our 2009/2010 upfront sales process.  In this year’s process, we entered agreements with major advertising firms representing approximately 41% of our advertising inventory for the last quarter of 2009 and the first three quarters of 2010.  This inventory was sold at CPMs (i.e., advertising rates per thousand viewers) approximately 1.6% lower than the inventory sold in the 2008/2009 upfront.  In the 2008/2009 upfront sales process, we entered agreements for approximately 51% of our advertising inventory for the last quarter of 2008 and the first three quarters of 2009.  We held more advertising inventory from the 2009/2010 upfront than the 2008/2009 upfront, for use in the general scatter market, because of lower CPMs offered by some advertisers in the 2009/2010 upfront.
 
Advertisers with upfront contracts have an option to terminate their contracts, as well as an option to expand the amount of inventory purchased under the contracts. During the twelve months period ended September 30, 2009, advertisers canceled approximately 13% of the inventory covered by such contracts.  In prior years, cancellations of upfront contracts were unusual.
 
The Company intends to sell the balance of the 2009/2010 general rate inventory in the calendar year upfront and scatter marketplace. The Company sold the balance of the 2008/2009 general rate inventory, including that resulting from the cancellations, in the scatter market. Continued weakness in the economy has resulted generally in lower demand and lower rates for our inventory of ad spots available for the scatter market and lower revenue from direct response advertising when comparing the third quarter of 2009 to the third quarter of 2008 and comparing the first three quarters of 2009 to the first three quarters of 2008. Notwithstanding the relatively higher CPMs negotiated in the 2008/2009 upfront sales period versus the 2007/2008 upfront sales period, our advertising revenue for the nine months ended September 30, 2009, decreased relative to the nine months ended September 30, 2008, primarily because of lower viewer ratings and also because of lower rates in the scatter market. With the shortfall in achieving viewership commitments, our liability for audience deficiency units has increased significantly since December 31, 2008.
 
Following the upfront period, sales of our general rate, direct response and paid-programming inventory are made closer to the timing of the actual advertisement.  We have historically seen significant increases in rates on these remaining advertising sales over the rates obtained from our upfront sales.  During the fourth quarter of 2008 and the first three quarters of 2009, rates for this scatter market and direct response advertising decreased when compared to the same periods in the prior year, although still at levels in excess of our 2008/2009 upfront sales rates.  Accordingly for the 2008/2009 upfront period, while we still saw increases in rates on that portion of our advertising sales from the upfront, this was offset by decreases in rates on the remaining advertising inventory related to scatter and direct response sales.
 

The scatter rates in the first three quarters of 2009 were higher by approximately the following percentages than the upfront rates for those quarters:  45% for the first quarter of 2009; 40% for the second quarter of 2009; and 46% for the third quarter of 2009.
 
Distribution agreements are important because they affect our number of subscribers, which in turn have a major impact on our subscriber fees, the number of persons viewing our programming, and the rates charged for advertising. The long-term distribution challenge is renewing our distribution arrangements with the multiple system operators as they expire on favorable terms. Our major distribution agreements have terms which expire at various times from December 31, 2009, through December 2023, inclusive of renewal options. Agreements representing approximately 12% of our total Hallmark Channel subscriber base expire between the date of this Report and December 31, 2009. Agreements representing an additional 5% of our subscribers will expire during 2010.
 
Domestic telephone companies have entered the business of distributing television channels to households through their wire-lines. We have distribution agreements with several telephone companies for the carriage of the Hallmark Channel, the Hallmark Movie Channel and Hallmark Movie Channel HD, and continue to seek agreements with other telephone companies.
 
We expect to continue experiencing increases in our bad debt expense during the remainder of 2009 and into 2010 because of the economic downturn. Such increased expense is expected to result from certain customers, primarily advertisers, which will experience cash flow problems in this adverse economic environment.

The universe of cable TV subscribers in the United States is approximately 100 million homes.  The top 30 cable TV networks in the United States, measured by the number of subscribers, have 90 million or more subscribers.  Our goal is for the Hallmark Channel to reach 90 million subscribers in the next one to two years.
 
Two factors have contributed to the ratings of the Hallmark Channel: acquired series and movies and original productions. Original productions are our most high profile programs and generate the Hallmark Channel’s highest ratings. Their ratings success is of significant help to our distribution and advertising sales teams in selling the Hallmark Channel. In the past, the Company has typically incurred additional marketing and promotional expenses surrounding original productions and certain acquired movies to drive higher ratings.
 
We plan to launch a high definition version of the Hallmark Channel in February 2010.  The Company’s management estimates that the costs for this launch will be approximately $5.0 million to $7.0 million.  This estimate is subject to change based upon several factors. The Company may also incur additional costs including the cost of converting certain television series to high definition.  The launch of a high definition version will further the Company’s efforts to maintain competitiveness.
 
Revenue from Continuing Operations

Our revenue consists of subscriber fees and advertising fees.


Subscriber Fees

Subscriber fees are generally payable to us on a per subscriber basis by pay television distributors for the right to carry our Channels. Rates we receive per subscriber vary with changes in the following factors, among others:

 
the degree of competition in the market;

 
the relative position in the market of the distributor and the popularity of the channel;

 
the packaging arrangements for the channel; and

 
length of the contract term and other commercial terms.

We are in continuous negotiations with our existing distributors to increase our subscriber base in order to enhance our advertising revenue. We have been subject in the past to requests by major distributors to pay subscriber acquisition fees for additional subscribers or to waive or accept lower subscriber fees if certain numbers of additional subscribers are provided. We also may help fund the distributors' efforts to market our Channels or we may permit distributors to offer limited promotional periods without payment of subscriber fees.

We have generally paid certain television distributors up-front subscriber acquisition fees to obtain initial carriage on domestic pay distributor systems. Subscriber acquisition fees that we pay are capitalized and amortized over the contractual term of the applicable distribution agreement as a reduction in subscriber fee revenue. If the amortization expense exceeds the revenue recognized on a per distributor basis, the excess amortization is included as a component of cost of services. At the time we sign a distribution agreement and periodically thereafter, we evaluate the recoverability of the costs we incur against the incremental revenue directly and indirectly associated with each agreement.

Our Channels are usually offered as one of a number of channels on either a basic tier or part of other program packages and are not generally offered on a stand-alone basis. Thus, while a cable or satellite customer may subscribe and unsubscribe to the tiers and program packages in which one of our Channels is placed, these customers do not subscribe and unsubscribe to our Channels alone.  We are not provided with information from the distributors on their overall subscriber churn and in what manner their churn rates affect our subscriber counts; instead, we are provided information on the total number of subscribers who receive the Channels.

Our subscriber count depends on the number of distributors carrying one of our Channels and the size of such distributors as well as the program tiers on which our Channel is carried by these distributors. From time to time, we experience decreases in the number of subscribers as promotional periods end, or as a distributor arrangement is amended or terminated by us or the distributor. The level of subscribers could also be affected by a distributor repositioning our Channels from one tier to another tier. Management analyzes the estimated effect each new or amended distribution agreement will have on revenue and costs. Based upon these analyses, if subscriber acquisition fees are needed, management endeavors to achieve a fair combination of subscriber commitments and subscriber acquisition fees.


Advertising
 

Historically, revenue from advertising aired on our channels has contributed more than 75% of our total annual revenue.  We earn advertising revenue in the form of spot or general rate advertising, direct response advertising and paid-programming (i.e., “infomercials”).  Spot advertisements and direct response advertisements are generally 30 seconds long and are aired during or between licensed program content.  Spot advertisements are priced at a rate per thousand viewers and almost always bear the Company’s commitment to deliver a specified number of viewers.  Our revenue from direct response advertising varies in proportion to the direct sales achieved by the advertiser.  It is sold without ratings or product sales commitments.  Paid-programming is sold at fixed rates for 30 minute blocks of time, typically airing in the early morning hours.  It requires no licensed program content.  Our advertising revenue is affected by the mix of these forms of advertising.

Our rates for spot advertisements are generally calculated on the basis of an agreed upon price per unit of audience measurement in return for a guaranteed commitment by the advertiser. We commit to provide advertisers certain rating levels in connection with their advertising. Advertising rates also vary by time of year due to seasonal changes in television viewership. Revenue is recorded net of estimated delivery shortfalls (“audience deficiency units” or “ADUs”), which are usually settled by providing the advertiser additional advertising time. The remainder of the revenue is recognized as the “make-good” advertising time is delivered in satisfaction of ADUs. Revenue from direct response advertising depends largely upon actions of viewers.

Whenever spot advertising is aired in programs that do not achieve promised viewership ratings, we issue ADUs which provide the advertiser with additional spots at no additional cost.  We defer a pro rata amount of advertising revenue and recognize a like amount as a liability for programs that do not achieve promised viewership ratings.  When the make-good spots are subsequently aired, revenue is recognized and the liability is reduced.  The level of inventory that is utilized for ADUs varies over time and is influenced by prior fluctuations in our under-delivery, if any, of viewers against promised ratings as well as the rate at which we and our customers mutually agree to utilize the ADUs.

Our channels are broadcast 24 hours per day.  The revenue contribution of Hallmark Movie Channel has been small relative to that of Hallmark Channel.  The Hallmark Movie Channel has not been the subject of ratings measurement by Nielsen Media Research. However, as currently planned, the Hallmark Movie Channel will have Nielsen ratings commencing in the second quarter of 2010, and we will sell advertising inventory for the Hallmark Movie Channel commencing in that quarter based on a price per unit of audience measurement.

Our advertising inventory comprises the commercial load or advertising capacity of the program hours in which we intend to broadcast licensed program content.  The volume of inventory that we have available for sale is determined by the number of our channels (i.e., two), our chosen commercial load per hour and the number of broadcast hours in which we air licensed program content.  Sales of advertising inventory are decreased by our need to reserve inventory for the use of ADUs.

Cost of Services

Our cost of services consists primarily of the amortization of program license fees; the cost of signal distribution; and the cost of promotional segments that are aired between programs. Although we expect our 2009 expenses for bad debts and severance payments to exceed 2008 levels, we expect our total cost of service to decrease in 2009 compared to 2008 because of reduced amortization expense associated with program license fees.  See the discussion of programming costs in “Results of Operations” below. See also discussion of operating costs in “Results of Operations” below for an anticipated increase in the operating costs for the first quarter of 2010 due to the costs of launching a high definition version of the Hallmark Channel.

Critical Accounting Policies, Judgments and Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires Crown Media Holdings to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates.

For further information regarding our critical accounting policies, judgments and estimates, please see Notes to Unaudited Condensed Consolidated Financial Statements contained in Item 1 of this Report and “Critical Accounting Policies, Judgments and Estimates” in Item 7 of the Company’s Annual Report on Form 10-K as filed with the SEC for the year ended December 31, 2008.


Effects of Transactions with Related and Certain Other Parties

In 2009 and in prior years, we entered into a number of significant transactions with Hallmark Cards and certain of its subsidiaries. These transactions include, among other things, programming, trademark licenses, administrative services, a line of credit, a tax sharing agreement, the issuance of four promissory notes and a waiver agreement. For information regarding such transactions and transactions with other related parties, please see “Effects of Transactions with Related and Certain Other Parties” in Item 7 of the Company’s Annual Report on Form 10-K as filed with the SEC for the year ended December 31, 2008. Also, please see Notes 5, 6 and 7 of Notes to Unaudited Condensed Consolidated Financial Statements contained in Item 1 of this Report.

For information on a recapitalization proposal received in May 2009 from a Hallmark Cards affiliate, see Note 6 of Notes to the Unaudited Condensed Consolidated Financial Statements contained in Item 1 of this Report.



Selected Historical Consolidated Financial Data of Crown Media Holdings

In the table below, we provide selected historical condensed consolidated financial and other data of Crown Media Holdings and its subsidiaries. The following selected condensed consolidated statement of operations data for three and nine months ended September 30, 2008 and 2009, are derived from the unaudited financial statements of Crown Media Holdings and its subsidiaries. Ratings and subscriber information is also unaudited. This data should be read together with the condensed consolidated financial statements and related notes included elsewhere in this Form 10-Q.

               
Percent Change
               
Percent Change
 
   
Three Months Ended September 30,
   
2009 vs.
   
Nine Months Ended September 30,
   
2009 vs.
 
   
2008
   
2009
   
2008
   
2008
   
2009
   
2008
 
Revenue:
                                   
  Subscriber fees
  $ 14,240     $ 15,998       12 %   $ 42,672     $ 47,153       11 %
  Advertising
    49,950       46,487       -7 %     162,993       153,702       -6 %
  Other revenue
    292       334       14 %     901       1,098       22 %
Total revenue
    64,482       62,819       -3 %     206,566       201,953       -2 %
Cost of Services:
                                               
  Programming costs
    36,653       31,680       -14 %     107,699       95,196       -12 %
  Operating costs
    2,459       3,405       38 %     9,522       11,905       25 %
Total cost of services
    39,112       35,085       -10 %     117,221       107,101       -9 %
Selling, general and administrative expense
    13,146       12,703       -3 %     39,396       36,462       -7 %
Marketing expense
    4,633       339       -93 %     13,091       5,956       -55 %
Income from operations
                                               
  before interest expense
    7,591       14,692       94 %     36,858       52,434       42 %
Interest expense
    (25,454 )     (24,884 )     -2 %     (75,360 )     (75,399 )     0 %
Net loss
  $ (17,863 )   $ (10,192 )     -43 %   $ (38,502 )   $ (22,965 )     -40 %
                                                 
Other Data:
                                               
Net cash provided by operating activities
  $ 24,580     $ 19,985       -19 %   $ 41,579     $ 33,367       -20 %
Net cash used in investing activities
  $ (1,083 )   $ (414 )     -62 %   $ (4,369 )   $ (1,062 )     -76 %
Net cash used in financing activities
  $ (19,476 )   $ (18,016 )     -7 %   $ (34,886 )   $ (26,660 )     -24 %
Total domestic day household ratings (1)(3)
    0.657       0.537       -18 %     0.689       0.571       -17 %
Total domestic primetime household ratings (2)(3)
    1.115       0.899       -19 %     1.128       0.976       -13 %
Subscribers at period end
    84,761       87,717       3 %     84,761       87,717       3 %
                                                 
                                                 
(1) Total day is the time period measured from the time each day the broadcast of commercially sponsored
                 
programming commences to the time such commercially sponsored programming ends.
                                 
(2) Primetime is defined as 8:00 - 11:00 P.M. in the United States.
                                         
(3) These Nielsen ratings are for the time period July 1 through September 30 and January 1 through September 30, respectively.
         


Results of Operations
 
Three Months Ended September 30, 2008 Compared to Three Months Ended September 30, 2009
 

Revenue.  Our revenue from continuing operations, comprised primarily of subscriber fees and advertising, decreased $1.7 million or 3% in 2009 over 2008. Our subscriber fee revenue increased $1.8 million or 12%.  The amount of subscriber acquisition fees that was recorded as a reduction of subscriber fee revenue declined from $702,000 for the three months ended September 30, 2008, to $651,000 in 2009. Subscriber revenue increased primarily due to an increase in distribution because of the addition of subscribers in 2009 with some of the Company’s distributors and small contractual rate increases.

 
Charter Communications filed for a Chapter 11 bankruptcy in March 2009. There is a risk in a bankruptcy of a distributor that a sale of some of the systems under bankruptcy to other distributors may result in a decline of subscriber revenue. This risk is diminished significantly in the case of Charter Communications which has stated that it expects to emerge soon from Chapter 11. Charter Communications has indicated in its press releases that it has received authorization from the bankruptcy court to pay in the normal course trade creditor balances which were incurred prior to the bankruptcy filing and that Charter Communications is authorized to transact business in the ordinary course of business and as such has been paying its trade creditors in full for balances incurred after the bankruptcy filing in the normal course.  On October 15, 2009, Charter Communications announced that the bankruptcy court indicated that it would confirm Charter Communications’ pre-arranged joint plan of reorganization and issue a confirmation order in the next several weeks.

The $3.5 million or 7% decrease in advertising revenue is primarily due to declines in viewer ratings across demographic categories in the third quarter of 2009 compared to the third quarter of 2008. Audience deficiency reserve revenue decreased $1.8 million from revenue of $951,000 for the three months ending September 30, 2008, to contra-revenue of $842,000 for the same period in 2009, leading to a corresponding decrease in revenue recognized by the Company. A number of changes to our program schedule were implemented in second and third quarters of 2009, including the replacement of programs that had appeared in the schedule for a number of years, as well as a shift in scheduling strategy to more specifically target the demographic group of women 25-54.  This strategy included the placement of television series in certain timeslots, instead of movies or original productions. These changes have caused a disruption to established viewing patterns of our audience resulting in declines in household ratings, but over time are intended to increase our delivery of viewers in this target demographic category.

In the later half of the fourth quarter, we will implement our traditional Holiday schedule, including an expanded block of Holiday-themed movies from noon to midnight each weekday.  This additional emphasis on our most successful programming genre (Holiday-themed movies) is intended to increase our audience of women ages 25 to 54, and provide promotional information on our post-Holiday schedule to this important audience.  In 2010, we will continue to refine our schedule in an attempt to optimize our women 25 to 54 viewership, and launch original series intended to increase this viewing audience and increase the CPM’s we charge advertisers.  At this time, we expect advertising revenue to improve marginally in the fourth quarter of 2009 as compared to the third quarter of 2009, consistent with our historically strong ratings for our Holiday programming.

The decrease in advertising revenue also reflects slightly lower scatter rates in the third quarter of 2009 compared to the third quarter of 2008, and lower direct response advertising revenue based on lower programming rates and lower viewer responses in the third quarter of 2009 than in the third quarter of 2008.  As indicated under “Current Challenges and Developments” above, we continue to experience a softening of advertising rates due to economic conditions.

For the three months ended September 30, 2009, Nielsen ranked the Hallmark Channel 18th in total day viewership with a 0.537 household rating and 17th in primetime with a 0.899 household rating among the 76 cable channels in the United States market.  We believe that these ratings declines are due primarily to the changes to our programming schedule described above.

Cost of services.  Cost of services as a percent of revenue decreased to 56% in 2009 as compared to 61% in 2008. This decrease results primarily from the effects of the 14% decrease in programming costs, discussed below, offset in part by the 7% decrease in advertising revenue discussed above.

Programming costs decreased $5.0 million or 14% from the three months ended September 30, 2008. In the second and third quarters of 2008, we entered into agreements to amend significant programming agreements which added programs and deferred certain payments for programming content to periods beyond 2008. Some of the agreements resulted in the extension of related program licenses to cover slightly longer periods of availability, the deferral of expected delivery of certain programming and the deferral of certain payments primarily from 2008 until 2009. Upon the amendment of the agreements, we prospectively changed the amortization of program license fees for any changes in the period of expected usage and/or changes in license fees.  The effects of these amendments on 2008 amortization were not significant. Additionally, we returned our exclusivity rights to one title, which resulted in a lower asset and liability balance.  During the first quarter of 2009, we also entered into amendments to some of our original programming agreements which extended the current license period to those titles, and thus, resulted in lower amortization in the third quarter of 2009 compared to the third quarter of 2008.  Additionally, we have not entered into any significant new third party license agreements since the fourth quarter of 2008, so expiring program rights and the related amortization have not been replaced in full with assets and amortization from newer license agreements.

Operating costs for the three months ended September 30, 2009, increased $946,000 over 2008. During the third quarter of 2008, the Company recorded $1.1 million negative amortization of film assets related to a change in estimate of the Company’s residual and participation liability using information that became available during the third quarter of 2008. The Company’s bad debt expense was $235,000 for the three months ended September 30, 2009, compared to $38,000 for the three months ended September 30, 2008.  The increase in bad debt expense is due to certain advertising customers experiencing cash flow problems under current economic conditions.  The Company will continue to monitor cash collections as part of estimating this expense and expects that this expense may continue at higher levels in 2009 than in 2008.  The Company’s management expects that approximately $4.0 million to $5.0 million of the estimated costs of launching a high definition version of the Hallmark Channel in February 2010 (estimated costs of $5.0 million to $7.0 million) will be an additional expense in operating costs for the first quarter of 2010.

Selling, general and administrative expense. Our selling, general and administrative expense decreased $443,000 or 3%.  The Company recorded $1.2 million of severance expense associated with the termination of 15 employees in August 2009. Legal fees expense also increased $451,000 primarily related to the shareholder lawsuit and the recapitalization proposal described in Notes 6 and 11 to the unaudited consolidated financial statements in this Report. The increases were offset by decreases in the bonus and RSU related expenses. Bonus expense decreased $1.5 million quarter over quarter. Additionally, the Company recorded $649,000 of compensation expense associated with RSUs during the three months ended September 30, 2008, as compared to $134,000 of compensation expense associated with RSUs for the three months ended September 30, 2009. See Note 8 to the unaudited condensed consolidated financial statements in this Report.

Marketing expense.  Our marketing expense decreased 93%. The Company had one marketing promotion for “A Gunfighter’s Pledge” in July 2008, which was a large, national off-air campaign.  In addition to radio, television, print and online advertising, we executed a multi-market event to drive press coverage and viewer awareness. As part of our contingency cost reduction efforts, promotional and marketing efforts were reduced overall during the 2009 quarter compared to the third quarter of 2008.
 
Interest expense.  Interest expense for the three months ended September 30, 2009, decreased $570,000 compared to the three months ended September 30, 2008. The principal balance under our credit facility was $35.2 million at September 30, 2008, and $2.5 million at September 30, 2009. The interest rate on our bank credit facility decreased from 4.45% at September 30, 2008, to 2.5% at September 30, 2009. Interest rates on our 2001, 2005 and 2006 notes decreased from 7.79% at September 30, 2008, to 5.60% at September 30, 2009. The benefit of these rate decreases was offset in part by a higher principal balance on the Senior Secured Note.
 


Nine Months Ended September 30, 2008 Compared to Nine Months Ended September 30, 2009
 

Revenue.  Our revenue from continuing operations, comprised primarily of subscriber and advertising fees, decreased $4.6 million or 2% in 2009 over 2008. Our subscriber fee revenue increased $4.5 million or 11%.  The amount of subscriber acquisition fees that was recorded as a reduction of subscriber fee revenue was approximately $2.0 million for both the nine months ended September 30, 2008 and 2009. The primary reason for the increase in subscriber fees in the nine months ended September 30, 2009 was the same as those stated above for subscriber fee revenue for the three months ended September 30, 2009.

The $9.3 million or 6% decrease in advertising revenue is primarily due to declines in viewer ratings across demographic categories for the first nine months of 2009 compared 2008. Audience deficiency unit revenue decreased $6.9 million from revenue of $1.2 million for the nine months ending September 30, 2008, to contra-revenue of $5.7 million for the same period in 2009, leading to a corresponding decrease in revenue recognized by the Company.  Please see the discussion above related to the decrease in advertising revenue for the three months ended September 30, 2009 for additional information on the ratings. The decrease in advertising revenue also reflects lower scatter rates and direct response advertising revenue during the first three quarters of 2009 compared to 2008 because of the effects of the national recession on the advertising market. An offsetting factor was an increase in the number of available general/scatter rate advertising spots. In response to the lower advertising revenue, starting in the third quarter of 2008, we reduced the amount of time allotted to on-air, self-promotion and increased the time available for paid advertising.

For the nine months ended September 30, 2009, Nielsen ranked the Hallmark Channel 15th in total day viewership with a 0.571 household rating and 12th in primetime with a 0.976 household rating among the 76 cable channels in the United States market. These ratings declined primarily due to recent changes to our programming schedule.

Cost of services.  Cost of services as a percent of revenue decreased to 53% in 2009 as compared to 57% in 2008. This decrease results primarily from the effects of the 12% decrease in programming costs, discussed below, offset in part by the 6% decrease in advertising revenue discussed above.

Programming costs decreased $12.5 million or 12% from the nine months ended September 30, 2008. See the discussion of programming costs for the three months ended September 30, 2009 above as to the primary reason for this decrease.

Operating costs for the nine months ended September 30, 2009, increased $2.4 million over 2008 primarily due to the $1.1 million increase in bad debt expense and the $912,000 of severance expense recorded in May 2009 related to one executive’s resignation. The Company’s bad debt expense was $1.1 million for the nine months ended September 30, 2009, as compared to $42,000 for the nine months ended September 30, 2008. See the discussion above on the bad debt expense for the third quarter of 2009 for additional information.

Selling, general and administrative expense. Our selling, general and administrative expense decreased $2.9 million or 7%.  The Company recorded $2.5 million of severance expense associated with the resignation of its President on May 31, 2009. The Company also recorded $1.2 million of severance expense associated with the termination of 15 employees in August 2009. Legal fees expense also increased $587,000 primarily related to the shareholder lawsuit and the recapitalization proposal described in Notes 6 and 11 to the unaudited consolidated financial statements in this Report. These increases in expense were offset by decreases in the bonus, commission, travel, communication, and RSU related expenses. Bonus and commission expenses decreased $3.3 million period over period. Travel and communication events related expenses decreased approximately $1.0 million period over period. Additionally, the Company recorded $2.4 million of compensation expense associated with RSUs during the nine months ended September 30, 2008, as compared to $303,000 of compensation benefit associated with RSUs for the nine months ended September 30, 2009. See Note 8 to the unaudited condensed consolidated financial statements in this Report.

Marketing expense.  Our marketing expense decreased 55%. The Company had three marketing promotions in the first three quarters of 2008: “The Good Witch” in January 2008, “Bridal Fever” in February 2008, and “A Gunfighter’s Pledge” in July 2008. The Company had one significant marketing promotion in January 2009 centered around the original movie, “Taking a Chance on Love.” As part of our contingency cost reduction efforts, promotional and marketing efforts were reduced overall during the 2009 compared to 2008.
 
Interest expense.  The principal balance under our credit facility was $35.2 million at September 30, 2008, and $2.5 million at September 30, 2009. The interest rate on our bank credit facility decreased from 4.45% at September 30, 2008, to 2.5% at September 30, 2009. Interest rates on our 2001, 2005 and 2006 notes decreased from 7.79% at September 30, 2008, to 5.60% at September 30, 2009. The benefit of these rate decreases was offset by a higher principal balance on the Senior Secured Note, resulting in interest expense for the first three quarters of 2009 being nearly the same as for the first three quarters of 2008.
 


Liquidity and Capital Resources

During the nine months ended September 30, 2008, our operating activities provided $41.6 million of cash compared to $33.4 million in 2009. The Company’s net loss for the nine months ended September 30, 2009, decreased $15.5 million to $23.0 million from $38.5 million for the nine months ended September 30, 2008. Our depreciation and amortization expense for the nine months ended September 30, 2009, decreased $12.4 million to $99.3 million from $111.7 million in 2008.  Due to contract amendments mentioned above under programming costs, we reduced programming amortization expense, but those adjustments did not change the cash payment terms.  Additionally, certain amendments to programming agreements moved cash payments from 2008 to 2009, resulting in higher programming cash payments and lower cash from operations in 2009 compared to 2008.  Pursuant to the Waiver Agreement, the Company paid $20.6 million for interest on the 2001, 2005 and 2006 Notes that accrued from November 16, 2008, through September 30, 2009, while no such interest payments were made in the prior year period.

Cash used in investing activities was $4.4 million and $1.1 million for the nine months ended September 30, 2008 and 2009, respectively. During the nine months ended September 30, 2008 and 2009, the Company paid $2.6 million and $691,000, respectively, to the buyer of the international business (sold in April 2005) for amounts due under the terms of the sale agreement, primarily for reimbursement of transponder lease payments. During the nine months ended September 30, 2008 and 2009, the Company purchased property and equipment of  $1.8 million and $371,000, respectively.

Cash used in financing activities was $34.9 million and $26.7 million for the nine months ended September 30, 2008 and 2009, respectively. We borrowed $18.8 million and $18.1 million under our credit facility to supplement the cash requirements of our operating and investing activities during the nine months ended September 30, 2008 and 2009, respectively. We repaid principal of $53.1 million and $44.1 million under our bank credit facility during the nine months ended September 30, 2008 and 2009, respectively.


Cash Flows


As of September 30, 2009, the Company had $8.4 million in cash and cash equivalents on hand and $42.5 million of current borrowing capacity under the bank credit facility.  Day-to-day cash disbursement requirements have typically been satisfied with cash on hand and operating cash receipts supplemented with the borrowing capacity available under the bank credit facility and forbearance by Hallmark Cards and its affiliates.  The Company’s management anticipates that the principal uses of cash up to May 1, 2010, will include the payment of operating expenses, accounts payable and accrued expenses, programming costs, interest and repayment of principal under the bank credit facility and interest of approximately $8.0 million to $12.0 million due under certain notes to the Hallmark Cards affiliates from October 1, 2009, through May 1, 2010.  The amounts outstanding under the bank credit agreement and those notes are due May 1, 2010 as discussed below.
 
Operating activities for the year ended December 31, 2008 and the nine months ended September 30, 2009, yielded positive cash flow from operations. As discussed below, there can be no assurance that the Company’s operating activities will generate positive cash flow in future periods.
 
Another significant aspect of the Company’s liquidity is the deferral of payments on obligations owed to Hallmark Cards and its subsidiaries. Under the Amended and Restated Waiver Agreement as amended with Hallmark Cards and its affiliates (the “Waiver Agreement”), the deferred payments under such obligations are extended to May 1, 2010.  These obligations comprised $340.7 million at September 30, 2009.  An additional $740.1 million (10.25% Senior Secured Note) of principal and interest outstanding at September 30, 2009, payable to a Hallmark Cards’ affiliate in August 2011, is also subject to the Waiver Agreement until May 1, 2010.  Interest amounts related to the 10.25% note will be added to principal through February 5, 2010. The Hallmark affiliate has indicated that it will not extend the Waiver Agreement beyond May 1, 2010.
 
Effective April 1, 2009, the bank credit facility’s maturity date was extended to March 31, 2010, and the bank’s lending commitment was set at $45.0 million.  The Company’s ability to pay amounts outstanding on the maturity date is highly dependent upon its ability to generate sufficient, timely cash flow from operations between September 30, 2009 and March 31, 2010.  Based on the Company’s forecasts for 2009 and 2010, which assume no principal payments on notes payable to Hallmark Cards and its affiliates, the Company would have sufficient cash to repay all or most of the bank credit facility on the maturity date, if necessary.  However, there is uncertainty regarding the Company’s future advertising revenues, so it is possible that the cash flow may be less than the expectations of the Company’s management.
 
Upon maturity of the credit facility on March 31, 2010, to the extent the facility has not been paid in full, renewed or replaced, the Company could require under the Waiver Agreement that Hallmark Cards purchase the interest of the lending bank in the facility.  In that case, Hallmark Cards would have all the obligations and rights of the lending bank under the bank credit facility and could demand payment of outstanding amounts at any time after May 1, 2010, under the terms of the Waiver Agreement.
 
The Company believes that cash on hand, cash generated by operations, and borrowing availability under its bank credit facility through March 31, 2010, when combined with (1) the deferral of any required payments on related-party debt, any 2009 tax sharing payments and related interest on the 10.25% Senior Secured Note described under the Waiver Agreement, and (2) if necessary, Hallmark Cards’ purchase of any outstanding indebtedness under the bank credit facility on March 31, 2010, as described below, will be sufficient to fund the Company’s operations and enable the Company to meet its liquidity needs through May 1, 2010.
 
The sufficiency of the existing sources of liquidity to fund the Company’s operations is dependent upon maintaining subscriber and advertising revenue at or near the amount of such revenue for the nine months ended September 30, 2009. A significant decline in the popularity of the Channels, a further economic decline in the advertising market, an increase in program acquisition costs, an increase in competition or other adverse changes in operating conditions could negatively impact the Company’s liquidity and its ability to fund the current level of operations.  For the first three quarters, lower viewership ratings in 2009 as compared to 2008 for the Company's programming on the Hallmark Channel resulted in an increase in audience deficiency units owed to advertisers.  Since the second quarter of 2008, the Company has also experienced a softening of advertising rates in the direct response and general rate scatter market because of the national recession.  Subsequent to the first quarter of 2008, the rates for the Company's advertising spots in the scatter market and direct response advertising were lower than 2007 levels.  These market conditions have continued in 2009, with rates lower in the third quarter of 2009 and the first nine months of 2009 when compared to the same periods in 2008. The Company expects continued lower rates through 2009 and into 2010. In response to these market conditions, the Company has implemented certain cost containment measures for 2009, and has a limited number of additional, contingent cost cutting measures that can be implemented in the remainder of 2009 depending on market conditions.
 
The Company is currently unable to meet its obligations which come due on and after May 1, 2010.  A default on the obligations due on May 1, 2010 would also result in a default under the Company’s 10.25% Senior Secured Note. The Company anticipates that prior to May 1, 2010, it will be necessary to extend, refinance or restructure (i) the bank credit facility and (ii) the promissory notes payable to affiliates of Hallmark Cards. As part of a combination of actions and in order to obtain additional funding, the Company may consider various alternatives, including restructuring of the debt if possible, refinancing the bank credit facility, raising additional capital through the issuance of equity or debt securities, or other strategic alternatives. If the current adverse credit market conditions continue, a restructuring or refinancing could be difficult to achieve and if achieved could include changes to existing interest rates and other provisions within the current debt arrangements. These changes may have a negative impact on future operating results and cash flows.
 
As discussed in Note 6, the Hallmark Cards' affiliate has proposed a recapitalization of the Company's obligations.  There can be no assurance that the Company will accept and consummate this proposal, with or without modification. Further, there can be no assurance that the Company will ever consummate a refinancing or recapitalization.
 



Risk Factors and Forward-Looking Statements

The discussion set forth in this Form 10-Q contains statements concerning potential future events. Such forward-looking statements are based on assumptions by Crown Media Holdings management, as of the date of this Form 10-Q including assumptions about risks and uncertainties faced by Crown Media Holdings. Readers can identify these forward-looking statements by their use of such verbs as "expects," "anticipates," "believes," or similar verbs or conjugations of such verbs. If any of management's assumptions prove incorrect or should unanticipated circumstances arise, Crown Media Holdings' actual results, levels of activity, performance, or achievements could differ materially from those anticipated by such forward-looking statements.

Among the factors that could cause actual results to differ materially are those discussed in this Report below and in the Company’s filings with the Securities and Exchange Commission, including the Risk Factors stated in the Company’s Annual Report on Form 10-K for the year ended December 31, 2008, the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 3009, and this Report. Such Risk Factors include, but are not limited to, the following:  competition for distribution of channels, viewers, advertisers and the acquisition of programming; fluctuations in the availability of programming; fluctuations in demand for programming which we air on our channels; our ability to address our liquidity needs; our incurrence of losses; and our substantial indebtedness affecting our financial condition and results.

Available Information
 

We will make available free of charge through our website, www.hallmarkchannel.com, the 2008 Annual Report on Form 10-K, our quarterly reports on Form 10-Q, our current reports on Form 8-K, and amendments to such reports, as soon as reasonably practicable after we electronically file or furnish such material with the Securities and Exchange Commission.

Additionally, we will make available, free of charge upon request, a copy of our Code of Business Conduct and Ethics, which is applicable to all of our employees, including our senior financial officers. Requests for a copy of this code should be addressed to the General Counsel at 12700 Ventura Boulevard, Studio City, California  91604.

Item 3.  Quantitative and Qualitative Disclosures About Market Risk

We only invest in instruments that meet high credit and quality standards, as specified in our investment policy guidelines. These instruments, like all fixed income instruments, are subject to interest rate risk. The fixed income portfolio will decline in value if interest rates increase. If market interest rates were to increase immediately and uniformly by 10% from levels as of September 30, 2009, the decline of the fair value of the fixed income portfolio would not be material.

As of September 30, 2009, our cash, cash equivalents and short-term investments had a fair value of $8.4 million and were invested in cash and short-term commercial paper. The primary purpose of these investing activities has been to preserve principal until the cash is required to fund operations. Consequently, the size of this portfolio fluctuates significantly as cash is provided by and used in our business.

The value of certain investments in this portfolio can be impacted by the risk of adverse changes in securities and economic markets and interest rate fluctuations. For the three and nine months ended September 30, 2009, the impact of interest rate fluctuations, changed business prospects and all other factors did not have a material impact on the fair value of this portfolio, or on our income derived from this portfolio.

We have not used derivative financial instruments for speculative purposes. As of September 30, 2009, we are not hedged or otherwise protected against risks associated with any of our investing or financing activities.


We are exposed to market risk.

We are exposed to market risk, including changes to interest rates. To reduce the volatility relating to these exposures, we may enter into various derivative investment transactions in the near term pursuant to our investment and risk management policies and procedures in areas such as hedging and counterparty exposure practices. We have not used derivatives for speculative purposes.

If we use risk management control policies, there will be inherent risks that may only be partially offset by our hedging programs should there be any unfavorable movements in interest rates or equity investment prices.

The estimated exposure discussed below is intended to measure the maximum amount we could lose from adverse market movements in interest rates and equity investment prices, given a specified confidence level, over a given period of time.  Loss is defined in the value at risk estimation as fair market value loss.

Our interest income and expense is subject to fluctuations in interest rates.

Our material interest bearing assets consisted of cash equivalents and short-term investments. The balance of our interest bearing assets was $8.4 million, or 1% of total assets, as of September 30, 2009. Our material liabilities subject to interest rate risk consisted of our bank credit facility, our note and interest payable to HC Crown, and our notes and interest payable to Hallmark Cards affiliates. The balance of those liabilities was $343.2 million, or 24% of total liabilities, as of September 30, 2009. Net interest expense for the three months ended September 30, 2009, was $24.9 million, 40%, of our total revenue. Net interest expense for the nine months ended September 30, 2009, was $75.4 million, 37%, of our total revenue.  Our net interest expense for these liabilities is sensitive to changes in the general level of interest rates, primarily U.S. and LIBOR interest rates. In this regard, changes in U.S. and LIBOR (“Eurodollar”) interest rates affect the fair value of interest bearing liabilities.
 
If market interest rates were to increase or decrease by 1% from the rates discussed in Notes 4 and 5 to the financial statements as of September 30, 2009, our interest expense for the three and nine months would change by $892,000 and $2.8 million, respectively. See Notes 4 and 5.
 
Item 4.  Controls and Procedures.

a.  Disclosure Controls and Procedures

Our management evaluated, with the participation of our Chief Executive Officer and our Chief Financial Officer, the effectiveness of our disclosure controls and procedures as of the end of the period covered by this Quarterly Report on Form 10-Q. Based on this evaluation, our Chief Executive Officer and our Chief Financial Officer have concluded that our disclosure controls and procedures were effective as of the end of the period covered by this Quarterly Report on Form 10-Q.

b.  b.           Chandes in Internal Control over Financial Reportingy this Quarterly Rport on Form 10-Q because we have not yet completed theChanges in Internal Control over Financial Reporting

There was no change in the Company’s internal control over financial reporting that occurred during the quarter ended September 30, 2009, that materially affected, or was reasonably likely to materially affect, the Company’s internal control over financial reporting.

PART II.  OTHER INFORMATION

Item 1.  Legal Proceedings

For information regarding a lawsuit concerning a recapitalization proposal made in May 2009 by a Hallmark Cards affiliate, please see Note 11 to the Unaudited Condensed Consolidated Financial Statements contained in Item 1 of this Report.

Item 1A.  Risk Factors

If our programming declines in popularity, our subscriber fees and advertising revenue could fall.

Our success depends partly upon unpredictable and volatile factors beyond our control, such as viewer preferences, competing programming and the availability of other entertainment activities.  We may not be able to anticipate and react effectively to shifts in tastes and interests in our markets.  Our competitors may have greater numbers of original productions, better distribution, and greater capital resources, and may be able to react more quickly to shifts in tastes and interests.  As a result, we may be unable to maintain the commercial success of any of our current programming, or to generate sufficient demand and market acceptance for our new programming.  A shift in viewer preferences in programming or alternative entertainment activities could also cause a decline in both advertising and subscriber fees revenue.  The decline in revenue could hinder or prevent us from achieving profitability or maintaining a positive cash flow and could adversely affect the market price of our Class A common stock.

In both the second and third quarters of 2009, we experienced declines in viewer ratings across demographic categories, compared to the second and third quarters of 2008, resulting in decreases in advertising revenues and cash flows.  A number of changes to our program schedule were implemented in the second and third quarters of 2009, including the replacement of programs that had appeared in the schedule for a number of years, as well as a shift in scheduling strategy to more specifically target our prime demographic group of women 25-54.  These changes have caused a temporary disruption to established viewing patterns for our audience resulting in declines in household ratings but over time are intended to increase our delivery of viewers in the women 25-54 demographic category.  We must successfully implement the program rescheduling with an increase in ratings, which is uncertain, or otherwise address the decrease in ratings in order to maintain or increase our advertising revenues, to maintain subscriber fees and to maintain or improve our cash flow from operations.


Item 4.  Submission of Matters to a Vote of Security Holders

Our 2009 annual meeting of stockholders was held on July 23, 2009, and was temporarily adjourned until July 30, 2009.  The following proposals were voted upon at the meeting on July 30, 2009, with the following number of votes cast for, against or withheld:

Proposal 1: Election of Directors


 
 
Name
 
 
Number of Votes For
   
Votes For as a Percent of Votes Eligible
   
 
Votes Withheld
 
William J. Abbott
    367,649,294       96.54 %     6,372,864  
Dwight C. Arn
    367,644,911       96.54       6,377,247  
Robert C. Bloss
    367,503,397       96.50       6,518,761  
William Cella
    368,944,755       96.88       5,077,403  
Glenn Curtis
    367,665,389       96.55       6,356,769  
Steve Doyal
    367,649,117       96.54       6,373,041  
Brian E. Gardner
    366,929,588       96.35       7,092,570  
Herbert A.Granath
    368,946,473       96.88       5,075,685  
Donald J. Hall, Jr.
    367,635,471       96.54       6,386,687  
Irvine O. Hockaday, Jr.
    367,600,487       96.53       6,421,671  
A. Drue Jennings
    368,901,736       96.87       5,120,422  
Peter A. Lund
    367,667,583       96.55       6,354,575  
Brad R. Moore
    368,946,026       96.88       5,076,132  
Deanne R. Stedem
    367,500,519       96.50       6,521,639  


Item 6.  Exhibits

INDEX TO EXHIBITS

 
Exhibit Number
 
Exhibit Title
 
3.1
Amended and Restated Certificate of Incorporation (previously filed as Exhibit 3.1 to our Registration Statement on Form S-1/A (Amendment No. 2), Commission File No. 333-95573, and incorporated herein by reference).
3.2
Amendment to the Amended and Restated Certificate of Incorporation (previously filed as Exhibit 3.2 to our Quarterly Report on Form 10-Q filed on July 31, 2001 (File No. 000-30700; Film No. 1693331) and incorporated herein by reference).
3.3
Amended and Restated By-Laws (previously filed as Exhibit 3.2 to our Registration Statement on Form S-1/A (Amendment No. 3), Commission File No. 333-95573, and incorporated herein by reference).
10.1
Trademark License Extension Agreement (Hallmark Movie Channel) dated August 15, 2009 by and between Hallmark Licensing Inc. and Crown Media United States, LLC.
10.2
Trademark License Extension Agreement (Hallmark Channel) dated August 15, 2009 by and between Hallmark Licensing Inc. and Crown Media United States, LLC.
10.3*
Employment Agreement, dated as of June 15, 2009, by and between Crown Media Holdings, Inc. and Edward Georger.
31.1
Rule 13a-14(a) Certification executed by the Company's Chief Executive Officer.
31.2
Rule 13a-14(a) Certification executed by the Company's Executive Vice President and Chief Financial Officer.
32
Section 1350 Certifications.

__________

*Management contract or compensating plan or arrangement.



SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

CROWN MEDIA HOLDINGS, INC.

Signature                              
Title                
Date            
     
By:               /s/ WILLIAM J. ABBOTT
Principal Executive
Officer
November 5, 2009
                            William J. Abbott
   
     
By:             /s/ BRIAN C. STEWART
Principal
Financial and
November 5, 2009
                         Brian C. Stewart
Accounting Officer