Attached files

file filename
EX-99.1 - EX-99.1 - ALLIANCE DATA SYSTEMS CORPexhibit1.htm






Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of Earliest Event Reported):   November 5, 2009

Alliance Data Systems Corporation
(Exact name of registrant as specified in its charter)

Delaware 001-15749 31-1429215
(State or other jurisdiction
(I.R.S. Employer
of incorporation) File Number) Identification No.)
17655 Waterview Parkway, Dallas, Texas   75252
(Address of principal executive offices)
(Zip Code)
Registrant’s telephone number, including area code:   (972) 348-5100

Not Applicable
Former name or former address, if changed since last report


Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

[  ]  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[  ]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[  ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
[  ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 7.01 Regulation FD Disclosure.

On November 5, 2009, Alliance Data Systems Corporation provided to market analysts an IR Update announcing that its Epsilon business has signed a new multi-year agreement with San Francisco-based Visa, a global payments technology company, to develop, host and operate Visa’s next generation loyalty program for its issuers. A copy of this IR Update is attached hereto as Exhibit 99.1.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits

99.1 IR Update dated November 5, 2009 announcing an agreement with Visa.

Note: The information contained in this report (including Exhibit 99.1) shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, except as expressly set forth by specific reference in such a filing.


Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

    Alliance Data Systems Corporation
November 5, 2009   By:   Edward J. Heffernan
        Name: Edward J. Heffernan
        Title: President and Chief Executive Officer

Exhibit Index

Exhibit No.   Description

  IR Update dated November 5, 2009 announcing an agreement with Visa.