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8-K - 8-K - DigitalPost Interactive, Inc.digitalpost_8k102909.htm
DigitalPost Interactive, Inc.
 
OTCBB:DGLP
October, 2009
 
 

 
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Forward Looking Statements
Disclaimer
 Certain of the matters discussed in this document constitute “forward-looking statements” within
 the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking
 statements are subject to risks and uncertainties, which could cause actual results to differ
 materially from those anticipated. Such statements are based on management’s beliefs as well as
 assumptions made by and information currently available to management. When used herein, the
 words “will,” “anticipate,” “intend,” “estimate,” “believe,” “expect,” “plan,” “hypothetical,” “potential,”
 “forecast,” “project,” variations of such words and similar expressions are intended to identify
 forward-looking statements.
 It is possible that the Company’s actual results and financial condition may differ, possibly
 materially, from the anticipated results and financial condition indicated in these forward-looking
 statements; therefore all such forward-looking statements are made as of the date of this plan
 only. We do not undertake any obligation to publicly update or correct any forward-looking
 statements to reflect events or circumstances that subsequently occur or of which we hereafter
 become aware.
 
 

 
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n 2007: “Top 10 App to Preserve Memories”
 by PC Magazine, and “Best of Web” by
 Dell
n 2008: Signed Partnerships with Mitsubishi
 and Disney Q1, ’08
  Launched OurFamilyLife with Kiddie
 Kandids Q4, ‘08
Award Winning Digital Media Platform
Who We Are
How We Started: TheFamilyPost.com
n 2005: Launched TheFamilyPost.com
n 2006: “Most advanced digital media-
 sharing platform on the Internet” Intel
 Capital
 
 

 
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n 2009: Signed Three Strategic Partnerships
  Signed Partnership with Local.com
 n Awarded multiple Software Development contracts
  Signed Partnership with Lucidiom Sept. ‘09
  Signed Partnership with The Picture People Oct. ‘09
Who We Are
Digital Media Management Provider
Continued growth through B2B Partnerships
 
 

 
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Photo Sharing / File Management
Video Sharing / File Management
What We Do
Digital Media Sharing Made Simple
n Visually Stunning Display of Digital
 Media
n Permanent Destination of Treasured
 Media
n Display, Store, Protect
n Online and Offline Backup
 
 

 
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Eventually all consumers will need their own
permanent destination online for their digital life…
Popular Photo Sharing Sites allow consumers to share digital media
online (Photos, Videos, Music…), temporary solution.
 
 
 
 
Online photo management and photo sharing application.
 
 
Photo sharing and photo merchandise platform.
 
Largest photo sharing site in the world. Focused on social
networking.
Photo Sharing “Sites”
 
 

 
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Why We Are Different
Permanent Destination For A Lifetime
DigitalPost Interactive is the NEXT generation of digital
media management
n Re-brandable enterprise digital media sharing solution
n Providing a permanent destination on the web
n Easy access to ALL digital media including photos and videos within ONE
 destination on the web...for a lifetime
n Safe and Secure
  Backed up daily
  Password protected
 
 

 
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n 2) Professional Services
  Custom Software Development for
 business applications
  Examples: Local.com, Disney
How We Make Money
Digital Media Technology Solutions
n 1) Recurring Revenue
  Digital Media Sharing Platform, subscription
 revenue model
 n Examples: Kiddie Kandids, Westgate Resorts,
 Dog Channel, The Family Post
 
 

 
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TheFamilyPost V. 5.0
Acknowledged as “Best of Web” by Dell
Engaging & Interactive. Features provide
the ultimate destination for users to handle
digital media.
New V5.0 Feature: Family Tree
§ Family Tree
§ Photo & Video Sharing
§ Photo Editor
§ Drag & Drop Tools
§ Ability to upload music files
§ Interactive Flash Designs
Interactive Features Include:
Calendar
Family Website Platform
 
 

 
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Market Opportunity
The expanding role of digital media within the family
n 76 Million Families in the U.S. Alone 
n 93% of married with children households have a
 computer / laptop
  94% of these households have at least one family
 member accessing the Internet
n 53% of these families say new technologies have
 increased the quality of their family communication
n 80% of US households will have a Digital Camera by
 
2010
The DGLP Family Website Platform is the next generation of digital media
presentation and a permanent showcase for a lifetime of memories.
Pew Research Center / InfoTrends
 
 

 
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Wide Vertical Range
Tailored for Consumer Markets
Digital Media Sharing platform: Secure Architecture
n Consumer ISPs - 30.7 million customers
n Portrait Studios - 70 million customers
n Wedding Industry - 70 million weddings per year
n Scrap-booking Industry - 9 million customers
n Baby Industry - 4 million newborns per year
n Military - 1.8 million service men & women
 
 

 
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Market Opportunity: Strategic Targeted Partners
Business Development Strategy
Targeting New Partners
Portrait Studios
n Lifetouch: 700+ Portrait Studios and in over 50,000 schools nationwide
  Existing online portrait viewing is limited, need robust portrait viewing / ordering capabilities
  To include full featured family websites for long-term digital media management
n Sears: 3,108 Portrait Studios
  Existing online portrait viewing is limited, need robust portrait viewing / ordering capabilities
  To include full featured family websites for long-term digital media management
Online Photo Sharing Communities
n Walmart.com: 4 million Walmart.com/photo members
  Existing photo platform is limited, need entire platform built-out for robust photo / video sharing
  To include upgrade path for full featured family websites
 
 

 
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America’s largest children’s portrait studio launched OurFamilyLife in Q4, 2008
- Sold over 26,000 subscriptions and ramping…
 
 
World’s entertainment leader now using DGLP media sharing platform in new
TomorrowLand attraction
 
- Planning additional contracts for further use of our technology
 
World’s largest local search network contracted DGLP to build proprietary software
for digital content
 
- Additional contracts signed July, 2009
 
3rd largest timeshare company in the world launched a new family portal to drive
recurring revenues & enhance the vacation experience
 
 
 
World’s largest pet publisher, re-branding TFP websites for new online dog
community
 
Partner
Project Description
Recent Partners
Family Website Re-brands & Software Development
 
 

 
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DGLP Strategic Partnership
Lucidiom / Noritsu
n Websites to be integrated within Lucidiom
 Kiosks in 55,000 retail locations worldwide
  Kiosk launch date: January, 2010
n Websites to be integrated online at
 PhotoFinale.com
  1 million online Lucidiom members
  Online launch date: November, 2009
n Lucidiom is the leading global provider of flexible and brand-
 independent photo kiosk solutions
  Owned by Noritsu America, a world leader in photo processing and digital
 imaging technology
 n Retail Partners Include: Ritz Camera and Walgreens
 
 

 
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DGLP Strategic Partnership
The Picture People
n Mobile Portrait Studios to offer Online
 Church Directories
  Church Directory Websites: December,
 2009
n Websites to be integrated in Picture People Studios
n DGLP’s digital media platform to be integrated within
 Mobile Studios at Petco
  Pet & Family Portraits to be taken in over 1,000 retail
 stores in 50 states
Long-term Strategy, 2010
 
 

 
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Pentagon Approved
Battle Tested Family Websites
n WebsitesforHeroes.org, Military Family
 Websites
  Currently serving over 3,000 military families
 with deployed loved ones overseas
n Approved by the Department of Defense
  #1 Platform for Connecting Military Families
  Social Networking Sites such as YouTube,
 MySpace & Facebook have been banned by
 the military
 
 

 
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DGLP Financials
Cash Burn: Last Four Sequential Quarters
 
 

 
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DGLP Financials
Revenue: Last Four Sequential Quarters
 
 

 
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Year End Total $5,263,909
2010 Pro Forma Projections
 
 

 
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Year End Total $1,206,794
2010 Projected EBITDA
 
 

 
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Four Year Projection
Revenue & EBITDA
 
 

 
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n Founder/CEO - Michael Sawtell
  Former President / COO of Interchange Corp (5yrs) - NASDAQ: INCX
  Managed INCX from -$250K burn (2000) to 7-straight profitable quarters (2004)
  INCX IPO in 2004 raising over $22 million
n CFO - Steven H. Dong
  CEO and President of Irvine CPA Group; Former CFO of Taitron Components, Inc., (4yrs) -
 NASDAQ: TAIT
  Eight years with Coopers & Lybrand, LLP; CPA
n VP of Technology - Robert Grant
  Technology Director of DIG Media, Ltd.; Engineer - Luxent Development & Toshiba
  Technology management assignments in France, England, Scotland, and Sweden
n Board Advisor - Darin Brannan
  Previously founded Website Pros, Inc. in 1999, raising over $65 million in financing leading
 to a successful IPO in November 2005
  Previously the founder of Verio, Inc., sold in 1999 to NTT Communications for $5.5 billion
 cash
  Helped launch VIANet, which achieved an IPO with a valuation in excess of $3.5 billion
Key Management Team Members
 
 

 
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DGLP Technology Overview
Connecting Digital Media to over 30,000 Consumers!
n Offering Fortune 1,000 companies immediate access to the $20B digital media-
 sharing and social networking space
  Full Featured, Customizable Family Website Platform
  Software Development: Interactive Functionalities
n Re-brandable / Private Label world-class website products
  Partners look and feel
  Instant access: premium consumer offering
  Significant revenue opportunities
 n subscription revenues
 n Photo prints / product sales
 
 

 
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Contacts
Michael Sawtell
President / CEO
Ph: 949-333-7505
Email: msawtell@dglp.com
www.DigitalPostInteractive.com
www.TheFamilyPost.com
DigitalPost Interactive, Inc.
4040 Barranca Parkway, Ste. 220
Irvine, CA 92604