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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D. C. 20549

FORM 10-K

(Mark One)

[X] ANNUAL REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2000

[ ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934

For the transition period from _____________ to _____________

Commission file number 0-5703

Siebert Financial Corp.
(Exact name of registrant as specified in its charter)

New York 11-1796714
- --------------------------------------------------------------------------------
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization) Identification No.)

885 Third Avenue, New York , New York 10022
- --------------------------------------------------------------------------------
(Address of principal executive offices) (Zip Code)

Registrant's telephone number (212) 644-2400

Securities registered under Section 12(b) of the Exchange Act:

Title of each class Name of each exchange on which registered
None None
---- ----


Securities registered under Section 12(g) of the Exchange Act:

Common Stock, par value $.01 per share
- --------------------------------------------------------------------------------
(Title of class)

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes [ X ] No [ ]

Indicate by check mark if disclosure of delinquent filers in response
to Item 405 of Regulation S-K (ss. 229.405) is not contained herein, and will
not be contained, to the best of registrant's knowledge, in definitive proxy or
information statements incorporated by reference in Part III of this Form 10-K
or any amendment to this Form 10-K. [ ]

The number of shares of the Registrant's outstanding Common Stock, as
of March 23, 2001, was 22,592,805 shares. The aggregate market value of the
Registrant's Common Stock held by non-affiliates of the Registrant (based on the
closing price of the Common Stock as reported by the NASDQ National Market on
March 23, 2000 and the assumption for this computation only that all directors
and executive officers are affiliates) was $12,566,306.

Documents Incorporated by Reference: Proxy Statement to be filed
pursuant to Regulation 14A of the Exchange Act on or before April 30, 2001,
incorporated by reference into Parts II and III.

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Special Note Regarding Forward-Looking Statements

Except for historical information contained in this Annual Report on
Form 10-K, the matters discussed in this report contain certain forward-looking
statements that involve risks and uncertainties that could cause actual results
to differ materially from those anticipated in the forward-looking statements.
Factors that may cause such differences include, but are not limited to: the
volume of trading of securities on stock exchanges and in the over-the-counter
markets; the method of placing trades by our customers; computer and telephone
system failures; the effects of competitors pricing and technology developments,
telephone waiting time for servicing of accounts; the effects of industry
regulation and changing industry practices, customs; changes in revenues and
profit margin due to the cyclical securities markets; the level of spending on
advertising and promotion; short or long-term decline in securities prices and
trading volumes; and, the effect of losses from customer non-payment of balances
due.

PART I

Item 1. BUSINESS

General

Siebert Financial Corp. (the "Company") is a holding company that
conducts its retail discount brokerage and investment banking business through
its wholly-owned subsidiary, Muriel Siebert & Co., Inc., a Delaware corporation
("Siebert") and its financial institution, offering financial products and
financial education for women by women, through Siebert Women's Financial
Network, Inc., also a Delaware Corporation. Muriel Siebert, the first woman
member of the New York Stock Exchange, is the Chairwoman and President and owns
approximately 88% of the outstanding common stock, par value $.01 per share (the
"Common Stock") of the Company.

Siebert Financial Corp. became a reporting company through a merger,
effective on November 8, 1996, with J. Michaels, Inc. ("JMI"), a company
incorporated in the State of New York in 1934, with which it was not previously
associated.

Following the merger, JMI's fiscal year was changed to December 31 and
its name was changed to Siebert Financial Corp.

Business Overview

Siebert's principal activity is providing internet and traditional
discount brokerage and related services to retail investors. Through its Capital
Markets division, Siebert also offers institutional clients equity execution
services on an agency basis as well as equity and fixed income underwriting and
investment banking services. The Company believes that it is the largest
Woman-Owned Business Enterprise ("WBE") in the capital markets business in the
country through Siebert and the largest Minority and Women's Business Enterprise
("MWBE") in the tax-exempt underwriting business in the country through its 49%
interest in Siebert, Brandford, Shank & Co.,LLC ("SBS"), which was formed in
Delaware in 1998.




2



The Retail Division

Discount Brokerage and Related Services. Siebert became a discount
broker on May 1, 1975, a date that would later come to be known as "May Day."
Siebert believes that it has been in business and a member of The New York Stock
Exchange, Inc. (the "NYSE") longer than any other discount broker. In 1998
Siebert began to offer its customers access to their accounts through
SiebertNet, its Internet website.

Siebert's focus in its discount brokerage business is to serve retail
clients seeking a wide selection of quality investment services, including
trading with a broker on the telephone, through a wireless device or via the
Internet, at commissions that are substantially lower than those of
full-commission firms and competitive with the national discount brokerage
firms. Siebert clears all securities transactions on a fully disclosed basis
through National Financial Services Corp. ("NFSC"), a wholly owned subsidiary of
Fidelity Investments. NFSC, with over $9 billion in assets, adds
state-of-the-art technology as well as back-office experience to the operations
of Siebert supplementing Siebert's in-house systems.

Siebert serves investors who make their own investment decisions.
Siebert seeks to assist its customers in their investment decisions by offering
a number of value added services, including easy access to account information.
The firm provides its customers with information via toll-free 800 service
direct to its representatives, Monday through Friday between 7:30 a.m. and 7:30
p.m. Eastern Time. Through its SiebertNet, Mobile Broker, inter-active voice
recognition and Siebert MarketPhone services, 24-hour access is available to
customers.

Independent Retail Execution Services. Siebert offers what it believes
to be the best possible trade executions for customers. Siebert does not make
markets in securities, nor does it position against customer orders. Siebert's
listed orders are routed in a manner to afford all customers the opportunity for
price improvement on all orders. Through a service called NYSE Prime1, Siebert
also has the ability to document to customers all price improvements received on
orders executed on the NYSE when orders are filled at better than the National
Best Bid/Offer.

The firm's OTC orders are executed through a network of NASDAQ market
makers with no single market maker executing all trades. Additionally, the firm
offers customers execution services through the SelectNet2 and Instinet3 systems
for an additional fee. These systems give customers access to all Electronic
Communication Networks listed on SelectNet and to Instinet before and after
regular market hours. Siebert believes that its OTC executions afford its
customers the best possible opportunity for consistent price improvement.
Siebert does not have any affiliation with market makers and therefore does not
execute OTC trades through affiliated market makers.

Siebert offers customers the ability to execute online trades in U.S.
Treasury bonds and notes through E-bond, operated by Cantor Fitzgerald, a large
dealer in U.S. Treasury securities.

Customers may also indicate online interest, in buying, selling or
shopping for competitive yields of fixed income securities, including municipal
bonds, corporate bonds, mortgage-backed securities, Government Sponsored
Enterprises, Unit Investment Trusts or Certificates of Deposit. These
transactions are executed by registered representatives.

Retail Customer Service. Siebert believes that superior customer
service enhances its ability to compete with larger discount brokerage firms and
therefore provides retail customers, at no additional charge, with personal
service via toll-free access to dedicated customer support personnel for all of
its products and services. Customer service personnel are located in each branch
office of the firm.


- --------
1 NYSE Prime is a service mark of the New York Stock Exchange, Inc.
2 SelectNet is a trademark of NASDAQ Stock Market, Inc.
3 Instinet is a trademark of Reuters Group PLC.




3



Retirement Accounts. Siebert offers customers a variety of
self-directed retirement accounts for which it acts as agent on all
transactions. Custodial services are provided through an affiliate of NFSC, the
firm's clearing agent, which also serves as trustee for such accounts. Each IRA,
SEP IRA, ROTH IRA, 401(k) and KEOGH account can be invested in mutual funds,
stocks, bonds and other investments in a consolidated account.

Customer Financing. Customers margin accounts are carried through
Siebert's clearing agent, which lends customers a portion of the market value of
certain securities held in the customer's account. Margin loans are
collateralized by these securities. Customers may sell securities short in a
margin account, subject to minimum equity and applicable margin requirements,
and the availability of such securities to be borrowed.

In permitting a customer to engage in transactions, Siebert assumes the
risk of its customers' failure to meet the customer's obligations in the event
of adverse changes in the market value of the securities positions. Both Siebert
and its clearing agent reserve the right to set margin requirements higher than
those established by the Federal Reserve Board.

Risk Management. The two principal risks the Company faces relate to
systems and credit. The Company's systems, including communications and trading,
are critical to the Company's operations. Although the Company maintains
redundancy in certain systems, failures in these systems nevertheless could have
a material adverse affect on the Company's operations. The principal credit risk
facing the Company relates to customers who fail to pay for their purchases or
who fail to maintain the minimum required collateral for amounts borrowed
against securities positions.

Information and Communications Systems. Siebert's operations rely
heavily on information processing and communications systems. The system for
processing securities transactions is highly automated. Registered
representatives are equipped with computer terminals that can access customer
account information, obtain securities prices and related information and enter
and confirm orders online.

To support its customer service delivery systems, as well as other
applications such as clearing functions, account administration, record keeping
and direct customer access to investment information, Siebert maintains a
computer network. Through its clearing agent, Siebert's computers are also
linked to the major registered United States securities exchanges, the National
Securities Clearing Corporation and The Depository Trust Company. Failure of the
information processing or communication systems for a significant period of time
could limit the ability to process a large volume of transactions accurately and
rapidly. This could cause Siebert to be unable to satisfy its obligations to
customers and other securities firms, and could result in regulatory violations.
External events, such as an earthquake or power failure, loss of external
information feeds, such as security price information, as well as internal
malfunctions, such as those that could occur during the implementation of system
modifications, could render part or all of such systems inoperative.

To enhance the reliability of the system and integrity of data, Siebert
maintains carefully monitored backup and recovery functions. These include
logging of all critical files intra-day, duplication and storage of all critical
data outside of its central computer site each evening, and trading facilities
for backup and communications in each of its branches.



4




CREDIT MANAGEMENT. Siebert has established policies with respect to
maximum purchase commitments for new customers or customers with inadequate
collateral to support a requested purchase. Managers have some flexibility in
the allowance of certain transactions. When transactions occur outside normal
guidelines, accounts are monitored closely until their payment obligation is
completed; if the customer does not meet the commitment, steps are taken to
close out the position and minimize any loss. Siebert has not had significant
credit losses in the last five years.

Current Developments. In 2000 the Company acquired the Women's
Financial Network and HerDollar.com, both websites in the development stage
providing financial information and education targeted primarily to women. The
two websites were combined to form WFN.com ("WFN"), the Woman's Financial
Network at Siebert. WFN.com, ("WFN") offering a broad range of investment
information and financial educational materials, as well as tools, small
business center community, investment club exchange, online workbooks all
intended to help users to better understand and more effectively manage both
their professional and personal lives. WFNInvest is a division of Siebert that
offers online brokerage services similar to, and under similar terms and
conditions as those offered by Siebert. WFN.com will have a formal re-launch in
early April 2001.

The Company presently is installing a new company wide telephone
system. . This system permits the automatic routing of calls to the next
available agent in a designated skill set, regardless of physical location, at
times that all lines in the office originally called are busy. The system also
permits detailed analysis of calls, including times and the nature of the calls,
offering management tools to increase efficiency and customer service.

The Company is also rolling out its new proprietary, custom built,
Customer Relationship Management System that enables representatives to have all
customer data on a computer screen, thereby aiding the resolution of questions
on the first call. The information will be available to customers online during
2001 enabling customers to research and answer many of their questions online
without help from a representative.

On May 15, 2000, Siebert opened a branch in Freemont, California. The
branch caters to a Mandarin speaking clientele and offers all of the products
and services offered by Siebert.

In June 2000 a branch was opened in Ft. Lauderdale, Florida. A portion
of the space in that location will be used as a customer service call center
unless it is required to service new customers originated by the branch..

Capital Markets Division

In 1991, Siebert created its Capital Markets division, which serves as
a co-manager, underwriting syndicate member, or selling group member on a wide
spectrum of securities offerings for corporations and Federal agencies.

Principal activities of the Capital Markets Division are investment
banking and institutional equity execution services.

During 1996, Siebert formed the Siebert, Brandford, Shank division of
the investment banking group to enhance the activities of Siebert's tax exempt
underwriting. The operations of the Siebert, Brandford, Shank division were
moved on July 1, 1998 to a newly formed entity, SBS. Two individuals, Mr.
Napoleon Brandford and Ms. Suzanne F. Shank, own 51% of the equity and are
entitled to 51% of the net profits of SBS and Siebert is entitled to the
balance. SBS has made Siebert a more significant factor in the tax exempt
underwriting area, and is expected to enhance Siebert's government and
institutional relationships as well as the breadth of products that can be made
available to retail clients.



5


In addition to occupying a portion of Siebert's existing offices in New
York, SBS operates out of offices in San Francisco, Seattle, Houston, Chicago,
Detroit, Los Angeles, Washington, DC and Dallas.

To date, the Siebert, Brandford, Shank division and SBS have co-managed
offerings of approximately $85 billion and senior managed offerings of
approximately $3.7 billion. Clients include the States of California,
Washington, Texas, Ohio and Michigan and the Cities of Chicago, Detroit, Los
Angeles, Houston, Dallas, Denver and St. Louis.

Certain risks are involved in the underwriting of securities.
Underwriting syndicates agree to purchase securities at a discount from the
initial public offering price. If the securities must be sold below the
syndicate cost, an underwriter is exposed to losses on the securities that it
has committed to purchase. In the last several years, investment banking firms
have increasingly underwritten corporate and municipal offerings with fewer
syndicate participants or, in some cases, without an underwriting syndicate. In
these cases, the underwriter assumes a larger part or all of the risk of an
underwriting transaction. Under Federal securities laws, other laws and court
decisions, an underwriter is exposed to substantial potential liability for
material misstatements or omissions of fact in the prospectus used to describe
the securities being offered. While municipal securities are exempt from the
registration requirements of the Securities Act of 1933, underwriters of
municipal securities nevertheless are exposed to substantial potential liability
in connection with material misstatements or omissions of fact in the offering
documents prepared in connection with offerings of such securities.

Advertising, Marketing and Promotion

Siebert develops and maintains its retail customer base through printed
advertising in financial publications, broadcast commercials over national and
local cable TV channels, as well as promotional efforts and public appearances
by Ms. Siebert. Additionally, a significant portion of the firm's new business
is developed directly from referrals by satisfied customers. WFN, is intended to
target new retail customers for WFNInvest, a division of Siebert.

Competition

Siebert encounters significant competition from full-commission, online
and discount brokerage firms, as well as from financial institutions, mutual
fund sponsors and other organizations many of which are significantly larger and
better capitalized than Siebert. There are currently over 150 online brokerage
firms. The general financial success of the securities industry over the past
several years has strengthened existing competitors, although the reduced volume
of trading starting in late January 2001 is leading to a consolidation in the
industry. Siebert believes that additional competitors such as banks, insurance
companies, providers of online financial and information services and others
will continue to be attracted to the online brokerage industry as they expand
their product lines. Many of these competitors are larger, more diversified,
have greater capital resources, and offer a wider range of services and
financial products than Siebert. Some such firms are offering their services
over the facilities of the Internet and have devoted more resources to and have
more elaborate web sites than the Company. Siebert competes with a wide variety
of vendors of financial services for the same customers. Siebert believes that
its main competitive advantages are excellent executions, high quality customer
service, responsiveness, cost and products offered and the breadth of product
line.

Regulation

The securities industry in the United States is subject to extensive
regulation under both Federal and state laws. The SEC is the Federal agency
charged with administration of the Federal securities laws. Siebert is
registered as a broker-dealer with the SEC, the NYSE and the National
Association of Securities Dealers ("NASD"). Much of the regulation of
broker-dealers has been delegated to self-regulatory organizations, principally


6



the NASD and national securities exchanges such as the NYSE which is Siebert's
primary regulator with respect to financial and operational compliance. These
self-regulatory organizations adopt rules (subject to approval by the SEC)
governing the industry and conduct periodic examinations of broker-dealers.
Securities firms are also subject to regulation by state securities authorities
in the states in which they do business. Siebert is registered as a
broker-dealer in 49 states, the District of Columbia and Puerto Rico.

The principal purpose of regulations and discipline of broker-dealers
is the protection of customers and the securities markets, rather than
protection of creditors and stockholders of broker-dealers. The regulations to
which broker-dealers are subject cover all aspects of the securities business,
including training of personnel, sales methods, trading practices among
broker-dealers, uses and safekeeping of customers' funds and securities, capital
structure of securities firms, record keeping, fee arrangements, disclosure to
clients, and the conduct of directors, officers and employees. Additional
legislation, changes in rules promulgated by the SEC and by self-regulatory
organizations or changes in the interpretation or enforcement of existing laws
and rules may directly affect the method of operation and profitability of
broker-dealers and investment advisers. The SEC, self-regulatory organizations
and state securities authorities may conduct administrative proceedings which
can result in censure, fine, cease and desist orders or suspension or expulsion
of a broker-dealer or an investment adviser, its officers or its employees.
Neither the Company nor Siebert has been the subject of any such administrative
proceedings.

As a registered broker-dealer and NASD member organization, Siebert is
required by Federal law to belong to the Securities Investor Protection
Corporation ("SIPC") which provides, in the event of the liquidation of a
broker-dealer, protection for securities held in customer accounts held by the
firm of up to $500,000 per customer, subject to a limitation of $100,000 on
claims for cash balances. The SIPC is funded through assessments on registered
broker-dealers. In addition, Siebert, through its clearing agent, has purchased
from private insurers additional account protection up to the net asset value of
each account. as defined, for customer securities positions only. Stocks, bonds,
mutual funds and money market funds are considered securities and are protected
on a share basis for the purposes of SIPC protection and the additional
protection. Neither SIPC protection nor the additional protection applies to
fluctuations in the market value of securities.

Siebert is also authorized by the Municipal Securities Rulemaking Board
to effect transactions in municipal securities on behalf of its customers and
has obtained certain additional registrations with the SEC and state regulatory
agencies necessary to permit it to engage in certain other activities incidental
to its brokerage business.

Margin lending arranged by Siebert is subject to the margin rules of
the Board of Governors of the Federal Reserve System and the NYSE. Under such
rules, broker-dealers are limited in the amount they may lend in connection with
certain purchases and short sales of securities and are also required to impose
certain maintenance requirements on the amount of securities and cash held in
margin accounts. In addition, those rules and rules of the Chicago Board Options
Exchange govern the amount of margin customers must provide and maintain in
writing uncovered options.


Net Capital Requirements

As a registered broker-dealer, Siebert is subject to the SEC's Uniform
Net Capital Rule (Rule 15c3-1) (the "Net Capital Rule"), which has also been
adopted through incorporation by reference in NYSE Rule 325. Siebert is a member
firm of the NYSE and the NASD. The Net Capital Rule specifies minimum net
capital requirements for all registered broker-dealers and is designed to
measure financial integrity and liquidity. Failure to maintain the required
regulatory net capital may subject a firm to suspension or expulsion by the NYSE
and the NASD, certain punitive actions by the SEC and other regulatory bodies
and, ultimately, may require a firm's liquidation.



7


Regulatory net capital is defined as net worth (assets minus
liabilities), plus qualifying subordinated borrowings, less certain deductions
that result from excluding assets that are not readily convertible into cash and
from conservatively valuing certain other assets. These deductions include
charges that discount the value of firm security positions to reflect the
possibility of adverse changes in market value prior to disposition.

The Net Capital Rule requires notice of equity capital withdrawals to
be provided to the SEC prior to and subsequent to withdrawals exceeding certain
sizes. The Net Capital Rule also allows the SEC, under limited circumstances, to
restrict a broker-dealer from withdrawing equity capital for up to 20 business
days.

The firm falls within the provisions of Rule 240.15c3-1(a)(1)(ii)
promulgated by the SEC. Siebert has elected to use the alternative method,
permitted by the rule, which requires that Siebert maintain minimum net capital,
as defined, equal to the greater of $250,000 or 2 percent of aggregate debit
balances arising from customer transactions, as defined. (The net capital rule
of the NYSE also provides that equity capital may not be withdrawn or cash
dividends paid if resulting net capital would be less than 5 percent of
aggregate debits.) At December 31, 2000 and 1999, Siebert had net capital of $
18.0 million and $15.4 million, respectively, and net capital requirements of
$250,000 under Regulation 240.15c3-1(a)(1)(ii). Siebert is not subject to SEC
Rule 15c3-3 and claims exemption from the reserve requirement under Section
15c3-3(k)(2)(ii). The firm maintains net capital in excess of the SEC Rule
17a-11 requirement.

Employees

As of March 14, 2001, the Company had approximately 138 employees, five
of whom were corporate officers. None of the employees is represented by a
union, and the Company believes that relations with its employees are good.



8



Item 2. PROPERTIES. Siebert currently maintains nine retail discount brokerage
offices. Customers can visit the offices to obtain market information, place
orders, open accounts, deliver and receive checks and securities, and obtain
related customer services in person. Nevertheless, most of Siebert's activities
are conducted by telephone and mail.


Siebert operates its business out of the following 9 leased offices:



Approximate Expiration Date of
Office Area in Square Current Renewal
Location Feet Lease Terms
- -------- ---- ----- -----

Corporate Headquarters, Retail and
Investment Banking Office

885 Third Ave. 7,828 SF 4/30/03 None
New York, NY 10022


Retail Offices 1,000 SF 12/31/02 None
9693 Wilshire Boulevard
Beverly Hills, CA 90212

4400 North Federal Highway 1,038 SF 2/28/02 None
Boca Raton, FL 33431

111 Pavonia Avenue 7,700 SF 6/30/04 Partial
Jersey City, NJ 07310 to 5 year option
6/30/05

400 Fifth Avenue - South 1,008 SF 4/30/02 None
Naples, FL 33940

240A South County Road 770 SF 12/31/02 2 year option
Palm Beach, FL 33480

9569 Harding Avenue 1,150 SF Month None
Surfside, FL 33154 to
month

44260 Fremont Blvd. 1,100 Month None
Freemont, CA 94538 to
month

6210 N. Federal Highway 1,200 2/28/03 3 year option
Fort Lauderdale, FL 33308



The Company believes that its properties are in good condition and are
suitable and adequate for the Company's business operations.



9



Item 3. LEGAL PROCEEDINGS

The Company is involved in various routine litigation that it believes
is customary and incidental to its business. In the opinion of management, the
ultimate disposition of these actions will not, in the aggregate, have a
material adverse effect on the financial position or results of operations of
the Company.

Item 4. SUBMISSION OF MATTERS TO A VOTE OF SHAREHOLDERS

None



10





Part II

Item 5. PRICE RANGE OF COMMON STOCK

The Common Stock trades on the NASDAQ National Market System under the
symbol "SIEB". The high and low sales prices of the Common Stock reported by
NASDAQ SmallCap Market during the following periods were:


High Low

First Quarter - 1999 ............................. $ 70.63 $ 8.50

Second Quarter - 1999 ............................ $ 58.00 $ 18.50

Third Quarter - 1999 ............................. 30.44 $ 14.50

Fourth Quarter - 1999 ............................ $ 22.84 $ 13.50

First Quarter - 2000 ............................. $ 17.00 $ 9.00

Second Quarter - 2000 ............................ $ 14.00 $ 6.81

Third Quarter - 2000 ............................. $ 9.94 $ 6.81

Fourth Quarter - 2000 ............................ $ 8.00 $ 3.45

January 1, 2000 - March 23, 2001 ................. $ 6.50 $ 4.63

The closing bid price of the Common Stock on the NASDAQ National System
on March 23, 2001 was $ 4.63 per share and there were 171 holders of record of
the Common Stock.

Dividend Policy

The Company paid cash dividends of $.04 to its shareholders on June 28,
2000, January 18, April 15, July 16, and October 29, 1999; and $.0225, $.0225,
$.03 and $.03 on March 16, June 23, September 25 and December 30, 1998,
respectively. Ms. Siebert, the majority shareholder of the Company, waived her
right to receive the dividends declared by the Company to date. The Board of
Directors of the Company considers the declaration of dividends quarterly.

Subject to statutory and regulatory constraints, prevailing financial
conditions and future earnings, the Company may pay cash dividends on its Common
Stock. In considering whether to pay such dividends, the Company's Board of
Directors will review the earnings of the Company, its capital requirements, its
economic forecasts and such other factors as are deemed relevant. Some portion
of the Company's earnings will be retained to provide capital for the operation
and expansion of its business.





11



Item 6. SELECTED FINANCIAL INFORMATION
(In thousands except per share data)




2000 1999 1998 1997 1996
---- ---- ---- ---- ----
Income statement data:

Total Revenues ..................................... $ 44,341 $ 36,118 $ 30,491 $ 31,266 $ 29,665
Net income (1) ..................................... 7,999 4,603 4,313 2,618 1,964

Net income per share of common stock (1)
Basic ........................................... .35 .20 .20 .12 .09
Diluted ......................................... .34 .20 .19 .12 .09



Weighted average shares outstanding(basic) ......... 22,886,100 22,725,452 21,598,406 21,549,484 21,543,588
Weighted average shares outstanding (diluted) ...... 23,265,897 23,238,100 22,241,860 21,549,484 21,543,588
Statement of financial condition data (at year-end):
Total assets ..................................... $ 40,636 $ 32,305 $ 21,494 $ 18,510 $ 15,354
Total liabilities excluding subordinated ......... $ 3,952 $ 2,851 $ 4,194 $ 5,493 $ 4,918
borrowings
Subordinated borrowings to majority shareholder .. $ - $ - $ 3,000 $ 3,000 $ 3,000
Stockholders' equity ............................. $ 36,684 $ 29,454 $ 14,300 $ 10,017 $ 7,446



(1) Amounts for 1996 give effect to the income taxes that would have been paid
if the Company did not file as an S Corporation.



12



Item 7. MANAGEMENT'S DISCUSSION AND ANALYSIS

This discussion should be read in conjunction with the Company's audited
Consolidated Financial Statements and the Notes thereto contained elsewhere in
this Annual Report.


Market conditions during the first quarter of 2000 reflected a continuation of
the 1996 bull market characterized by record volume, record high market levels
and large daily swings in the market averages. Concerns about oil prices and a
slowing economy, however, led to lower trading volume in the markets overall
during the second and third quarters. During the fourth quarter, uncertainties
over interest rates, inflation, the price of oil and high stock valuations in
the technology weighted NASDAQ led to continued lower volumes and generally
bearish market conditions. Bearish sentiments continue to affect the markets
through the first quarter of 2001 and market volumes continued light, especially
when compared to the record volume levels of the first quarter of 2000.


Meanwhile, competition continued to intensify among all types of brokerage firms
including established discount brokers and new firms entering the on-line
brokerage business. Electronic trading continues to account for an increasing
amount of trading activity with some firms offering very low or even free flat
rate trading execution fees that are difficult for any conventional discount
firm to meet. Some of these flat fee or free brokers, however impose asset based
charges for services such as mailing, transfers and handling exchanges which the
Company does not currently impose, and also direct their executions to captive
market makers. Continued competition could limit the Company's growth or even
lead to a decline in the Company's customer base which would adversely affect
its results of operations. Industry-wide changes in trading practices, such as
the advent of decimal pricing and the increasing use of Electronic
Communications Networks, are expected to put continuing pressure on fees earned
by discount brokers for the sale of order flow while increasing volatility.

On May 15, 2000, the Boaqrd of Directors of the Company authorized a buy back of
up to one million shares of common stock. Shares will be purchased from time to
time in the open market and in private transactions. Through March 23, 2001,
345,900 shares were purchased at an average price of $5.27.

The Company, like other securities firms, is directly affected by general
economic and market conditions including fluctuations in volume and prices of
securities, changes and prospects for changes in interest rates and demand for
brokerage and investment banking services, all of which can affect the Company's
relative profitability. In periods of reduced market activity, profitability is
likely to be adversely affected because certain expenses, including salaries and
related costs, portions of communications costs and occupancy expenses, remain
relatively fixed. Accordingly, earnings for any period should not be considered
representative of any other period. Further, expenditures associated with the
planned development and promotion of the Company's financial website for women,
WFN, the Women's Financial Network at Siebert ("WFN"), may have an adverse
affect on the Company's future earnings. The Company believes that revenues from
new accounts expected to be generated by the website will be sufficient to
offset the operating and promotional cost for its website over the long term.
However, there can be no assurance that a sufficient number of new accounts will
be generated to offset the costs or produce significant profits.




13


Results of Operations

Year Ended December 31, 2000 Compared to Year Ended December 31, 1999

Revenues. Total revenues for 2000 were $44.3 million, an increase of $8.2
million or 22.7%, over 1999. Commission and fee income increased $7.9 million,
or 24.2%, over the prior year to $40.3 million due to higher trading volume,
particularly in the first quarter, partially offset by lower commissions earned
per trade resulting from the increased lower priced electronic trading,
reductions on other related services caused by increased competition from ultra
low cost flat fee brokers and a reduction of per share order flow fees.
Investment banking revenues increased $.4 million, or 29.9%, from the prior year
to $1.7 in 2000, primarily due to the Company's involvement at the co-manager
level in fixed income securities offerings.

Loss from equity investee was $300,000 compared to the prior year's profit of
$100,000, due in part to the decreased number of municipal bond offerings as
interest rate concerns affected this market too.

Trading profits declined $300,000, or 31.2%, from the prior year to $700,000
primarily due to reduced proprietary trading activity and investment of the
Company's capital in lower risk investments, including money market funds.

Income from interest and dividends increased $700,000, or 58.7%, from the prior
year to $1.9 million primarily due to higher cash balances as a result of the
Company's rights offering completed in January, 1999.

Expenses. Total expenses for 2000 were $30.5 million, an increase of $2.3
million, or 8.2%, from the prior year.

Employee compensation and benefit costs increased $1.7 million, or 15.2%, from
the prior year to $12.9 million primarily due to an increase in management
headcount, and new management employees associated with WFN, offset in part by a
reduction in line personnel.

Clearing and floor brokerage fees increased $100,000, or 2.5%, from the prior
year to $6.1 million due to increased volume of trades executed, offset in part
by a lower per ticket charge to the Company under a new clearing agreement
entered into in 2000.

Advertising and promotion expense decreased $600,000, or 17.6%, from the prior
year to $2.8 million primarily due to a decreased level of promotional
advertising.

Communications expense increased $600,000, or 22.4%, over the prior year, to
$3.0 million primarily due to increased quote usage by customers and news
services offered by the Company, coupled with an increase in the volume of the
Company's business and communication expenses incurred by WFN.

Occupancy costs increased $200,000, or 40.5%, from the prior year to $800,000
principally due to the execution of new leases entered into by the Company in
connection with the planned move of the Company's operations to Jersey City, New
Jersey and the opening of the Company's Fort Lauderdale call center.

Interest expense decreased $100,000, from the prior year to $20,000, primarily
due to decreased activity in the Company's proprietary trading accounts. In July
1999, management decided to reduce trading activity and instead invest the
Company's capital in lower risk investments, including money market funds.



14


General and Administrative. General and administrative expenses increased
$400,000, or 9.1%, from the prior year to $4.9 million primarily due to higher
depreciation expense resulting from fixed asset purchases and higher consulting
costs.

Taxes. Provision for income taxes increased $2.5 million, or 75.7%, from the
prior year to $5.9 million due to an increase in net income before income tax to
$13.9 million in 2000 from $7.9 million in 1999.

Year Ended December 31, 1999 Compared to Year Ended December 31, 1998

Revenues. Total revenues for 1999 were $36.1 million, an increase of $5.6
million or 18.5%, over 1998. Commission and fee income increased $8.4 million,
or 34.9%, over the prior year to $32.5 million due to higher trading volume
partially offset by lower commissions earned per trade resulting from the
increased lower priced electronic trading, reductions on other related services
caused by increased competition from ultra low cost flat fee brokers and a
reduction of per share order flow fees. The portion of trades executed on
SiebertNet continues to increase, amounting to approximately 46% of retail
trades executed for the year ending December 31, 1999 compared to 16% for 1998.

Investment banking revenues decreased $1.9 million, or 59.6%, from the prior
year to $1.3 in 1998, which included investment banking revenues of SBS for the
six months ended June 30, 1998. SBS generates a majority of its revenues in the
tax-exempt underwriting area.

Income from equity investee decreased $1.1 million or 91.5% from the prior year
to $100,000 due in part to the decreased number of municipal bond offerings as
interest rates trended higher.

Trading profits declined $249,000, or 19.4%, from the prior year to $1.0 million
primarily due to reduced income opportunities in the trading of listed bond
funds, the firm's principal trading activity. Additionally, In July 1999,
management curtailed proprietary trading activity and invested the Company's
capital in lower risk investments, including money market funds.

Income from interest and dividends increased $527,000, or 78.7%, from the prior
year to $1,197,000 primarily due to higher cash balances as a result of the
Company's rights offering.

Expenses. Total expenses for 1999 were $28.1 million, an increase of $5.1
million, or 22.3%, from the prior year.

Employee compensation and benefit costs increased $258,000, or 2.4%, from the
prior year to $11.2 million primarily due to increase in the Company's
headcount, offset in part by the treatment of SBS as a separate entity from
July, 1998.

Clearing and floor brokerage fees increased $1.9 million, or 46.6%, from the
prior year to $5.9 million due to increased volume of tickets executed, offset
in part by lower per ticket charges. Additionally, the Company received a refund
of $1 million in connection with a renegotiated clearing agreement during 1998,
the effect of which was to decrease clearing and floor brokerage fees during
1998.

Advertising and promotion expense increased $1.4 million, or 69.5%, from the
prior year to $3.4 million primarily due to increased spot television
advertising and increased media costs.

Communications expense increased $665,000, or 36.8%, over the prior year, to
$2.5 million primarily due to increased quote usage by customers and news
services offered by the Company, coupled with an increase in the volume of the
Company's business.



15


Occupancy costs decreased $112,000, or 16.8%, from the prior year to $553,000
principally due to the treatment of SBS as a separate entity from July 1998,
partially offset by a lease extension option cancellation fee of approximately
$33,000 paid during 1998.

Interest expense decreased $172,000, or 52.6%, from the prior year to $155,000,
primarily due to decreased activity in the Company's proprietary trading
accounts. In July 1999, management curtailed proprietary trading activity and
invest the Company's capital in lower risk investments, including money market
funds.

General and Administrative. General and administrative expenses increased $1.2
million, or 37.7%, from the prior year to $4.5 million primarily due to merger
costs in connection with the acquisition of Peck, higher consulting fees and the
cost of outsourcing fulfillment of an increased number of new account leads.

Taxes. Provision for income taxes increased $191,000, or 6.1%, from the prior
year to $3.3 million primarily due to an increase in net income before income
tax to $7.9 million in 1999 from $7.5 million in 1998.

Liquidity and Capital Resources

The Company's assets are highly liquid, consisting generally of cash, money
market funds and securities freely salable in the open market. Siebert's total
assets at December 31, 2000 were $40.6 million. As of December 31, 2000, $32.7
million or 80.6% of total assets were regarded by the Company as highly liquid.

Siebert is subject to the net capital requirements of the SEC, the NYSE and
other regulatory authorities. At December 31, 2000, Siebert's regulatory net
capital was $18.0 million, $17.8 million in excess of its minimum capital
requirement of $250,000.

Item 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Financial Instruments Held For Trading Purposes:

Through Siebert, the Company maintains inventories in Exchange-listed and NASDAQ
equity securities on both a long and short basis. The fair value of all
securities at December 31, 2000 was approximately $6.3 million in long positions
and approximately $2,000 in short positions. The fair value of all securities at
December 31, 1999 was approximately $2.7 million in long positions and
approximately $50,000 in short positions. Using a hypothetical 10% increase or
decrease in prices, the potential loss in fair value, respectively, could be
approximately $630,000 and $ 270,000, respectively, due to the offset of change
in fair value in long and short positions.

Financial Instruments Held For Purposes Other Than Trading:

Working capital is generally temporarily invested in dollar denominated money
market funds and overnight certificates of deposits. These investments are not
subject to material changes in value due to interest rate movements.

Item 8. FINANCIAL STATEMENTS.

See financial statements and supplementary data required pursuant to
this item beginning on page F-1 of this Report on Form 10-K.




16


Item 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS IN ACCOUNTING AND
FINANCIAL DISCLOSURE.

None.





17


PART III

Item 10. DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS;
COMPLIANCE WITH SECTION 16(A) OF THE EXCHANGE ACT.

(a) Identification of Directors

(b) Identification of Executive Officers

The executive officers of the Company are:

Name Age Position

Muriel F. Siebert 68 Chairwoman and President

Daniel Jacobson 72 Vice Chairman

Nicholas P. Dermigny 43 Executive Vice President and
Chief Operating Officer

Mitchell M. Cohen 45 Executive Vice President,
Chief Financial Officer and
Assistant Secretary

Daniel Iesu 41 Secretary

Certain information regarding each executive officer's business
experience is set forth below.

Muriel F. Siebert has been Chairwoman, President and a director of
Siebert since 1967 and the Company since November 8, 1996. The first woman
member of the New York Stock Exchange on December 28, 1967, Ms. Siebert served
as Superintendent of Banks of the State of New York from 1977 to 1982. She is a
director of the New York State Business Council, the National Women's Business
Council, the International Women's Forum and the Boy Scouts of Greater New York.

Daniel Jacobson has been Vice Chairman and a director of the Company
since May 4, 1999. He was a partner in Richard A. Eisner & Company, LLP from
June 1, 1994 until May 1, 1999. He is a director and chairman of the audit
committee of Barnwell Industries, Inc. Mr. Jacobson is an attorney and certified
public accountant.

Nicholas P. Dermigny has been Executive Vice President and Chief
Operating Officer of Siebert since joining the firm in 1989 and the Company
since November 8, 1996. Prior to 1993, he was responsible for the retail
division. Mr. Dermigny became an officer and director of the Company on November
8, 1996.

Mitchell M. Cohen has been Executive Vice President, Chief Financial
Officer and Assistant Secretary of Siebert since November 9, 1998. From December
1996 to October 1998, Mr. Cohen served as Chief Financial Officer of
Everything's Jake. From May 1994 to November 1996, Mr. Cohen served as Chief
Financial Officer of three firms including two broker-dealers. From January 1993
to May 1994, Mr. Cohen was an audit manager for Goldstein, Golub, Kessler & Co.
P.C, a public accounting firm. Prior to these positions, Mr. Cohen was Chief
Financial Officer of Ehrlich Bober Financial Corp., an investment banking firm
listed on the American Stock Exchange.

Daniel Iesu has been Secretary of Siebert since October 1996 and the
Company since November 8, 1996. He has been Controller of Siebert since 1989.





18



Item 11. EXECUTIVE COMPENSATION.

The information required by this item is incorporated by reference from
the Company's definitive proxy statement to be filed by the Company pursuant to
Regulation 14A on or prior to April 30, 2001

Item 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.

The information required by this item is incorporated by reference from
the Company's definitive proxy statement to be filed by the Company pursuant to
Regulation 14A on or prior to April 30, 2001.

Item 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

The information required by this item is incorporated by reference from
the Company's definitive proxy statement to be filed by the Company pursuant to
Regulation 14A on or prior to April 30, 2001.

Item 14. EXHIBITS AND REPORTS ON FORM 8-K.

(a) Exhibits

The exhibits required by Item 601 of the Regulations S-K filed
as part of, or incorporated by reference in, this report are
listed in the accompanying Exhibit Index.

(b) Reports on Form 8-K

None.


19






INDEX TO CONSOLIDATED FINANCIAL STATEMENTS





Page

SIEBERT FINANCIAL CORP.


Report of Independent Auditors F-1

Consolidated Statements of Financial Condition at December 31, 2000 and 1999 F-2

Consolidated Statements of Income for each of the years in the
three-year period ended December 31, 2000 F-3

Consolidated Statements of Changes in Stockholders' Equity for each
of the years in the three-year period ended December 31, 2000 F-4

Consolidated Statements of Cash Flows for each of the
years in the three-year period ended December 31, 2000 F-5

Notes to Consolidated Financial Statements F-6









REPORT OF INDEPENDENT AUDITORS

Board of Directors
Siebert Financial Corp.
New York, New York


We have audited the accompanying consolidated statements of financial condition
of Siebert Financial Corp. and its wholly owned subsidiaries as of December 31,
2000 and December 31, 1999, and the related consolidated statements of income,
changes in stockholders' equity and cash flows for each of the years in the
three-year period ended December 31, 2000. These financial statements are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these financial statements based on our audits.

We conducted our audits in accordance with auditing standards generally accepted
in the United States of America. Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement. An audit includes examining, on a
test basis, evidence supporting the amounts and disclosures in the financial
statements. An audit also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating the overall
financial statement presentation. We believe that our audits provide a
reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the consolidated financial position of Siebert Financial
Corp. and its wholly owned subsidiaries as of December 31, 2000 and December 31,
1999, and the consolidated results of their operations and their consolidated
cash flows for each of the years in the three-year period ended December 31,
2000 in conformity with accounting principles generally accepted in the United
States of America.


Richard A. Eisner & Company, LLP

New York, New York
February 14, 2001



F-1





SIEBERT FINANCIAL CORP. AND SUBSIDIARIES


Consolidated Statements of Financial Condition



December 31,
-----------------------------------
2000 1999
---- ----
ASSETS


Cash and cash equivalents $ 26,370,000 $ 22,882,000
Cash equivalents - restricted 1,300,000 1,300,000
Receivable from clearing broker 124,000 2,358,000
Securities owned, at market value 6,271,000 2,653,000
Furniture, equipment and leasehold improvements, net 1,956,000 729,000
Investment in and advances to affiliate 981,000 1,097,000
Intangibles, net 2,375,000
Prepaid expenses and other assets 1,259,000 1,286,000
---------------- ----------------
$ 40,636,000 $ 32,305,000
================ ================

LIABILITIES AND STOCKHOLDERS' EQUITY

Liabilities:
Securities sold, not yet purchased, at market value $ 2,000 $ 50,000
Accounts payable and accrued liabilities 3,950,000 2,801,000
---------------- ----------------
3,952,000 2,851,000
---------------- ----------------

Commitments and contingent liabilities

Stockholders' equity:
Common stock, $.01 par value; 49,000,000 shares authorized, 22,911,187 shares
outstanding at December 31, 2000
and 22,889,687 at December 31, 1999 229,000 228,000
Additional paid-in capital 17,736,000 17,582,000
Retained earnings 19,522,000 11,644,000
Less: 148,700 shares of treasury stock, at cost (803,000)
---------------- ----------------

36,684,000 29,454,000
---------------- ----------------
$ 40,636,000 $ 32,305,000
================ ================


See notes to consolidated financial statements.


F-2




Consolidated Statements of Income

Year Ended December 31,
---------------------------------------------------------
2000 1999 1998
----------------- ----------------- -----------------
Revenues:

Commissions and fees $ 40,322,000 $ 32,452,000 $ 24,059,000
Investment banking 1,731,000 1,332,000 3,296,000
Trading profits 713,000 1,037,000 1,286,000
Income (loss) from equity investee (324,000) 100,000 1,180,000
Interest and dividends 1,899,000 1,197,000 670,000
----------------- ----------------- -----------------
44,341,000 36,118,000 30,491,000
----------------- ----------------- -----------------

Expenses:
Employee compensation and benefits 12,884,000 11,183,000 10,925,000
Clearing fees, including floor brokerage 6,088,000 5,942,000 4,053,000
Advertising and promotion 2,790,000 3,386,000 1,998,000
Communications 3,022,000 2,470,000 1,805,000
Occupancy 778,000 553,000 665,000
Interest 23,000 155,000 327,000
Other general and administrative 4,901,000 4,492,000 3,262,000
----------------- ----------------- -----------------

30,486,000 28,181,000 23,035,000
----------------- ----------------- -----------------

Income before provision for income taxes 13,855,000 7,937,000 7,456,000

Provision for income taxes - current 5,856,000 3,334,000 3,143,000
----------------- ----------------- -----------------

Net income $ 7,999,000 $ 4,603,000 $ 4,313,000
================= ================= =================

Net income per share of common stock - basic $.35 $.20 $.20
Net income per share of common stock - diluted $.34 $.20 $.19

Weighted average shares outstanding - basic 22,886,100 22,725,452 21,598,406
Weighted average shares outstanding - diluted 23,265,897 23,238,100 22,241,860



See notes to consolidated financial statements.


F-3



Consolidated Statements of Changes In Stockholders' Equity


Common Stock
--------------------
Number Additional
of $.01 Par Paid-in Retained
Shares Value Capital Earnings
------ ----- ------- --------


Balance - January 1, 1998 21,550,440 $ 215,000 $ 6,585,000 $ 3,217,000
Net income - - - 4,313,000
Issuance of shares in connection with
Restricted Stock Award Plan, net of
7,200 shares forfeited 38,000 - - -
Non-cash compensation in connection
with Restricted Stock Award Plan - - 91,000 -
Issuance of shares in connection with
exercise of employee stock options 16,520 - 38,000 -
Dividends on common stock ($.12 per share) - - - (159,000)
------------- ----------- --------------- --------------

Balance - December 31, 1998 21,604,960 215,000 6,714,000 7,371,000
Net income 4,603,000
Issuance of shares in connection with rights
offering, net of expenses 961,087 10,000 6,919,000
Issuance of shares in connection with
Restricted Stock Award Plan, net of
850 shares forfeited 3,400 - - -
Non-cash compensation in connection
with Restricted Stock Award Plan 50,000
Issuance of shares in connection with
exercise of employee stock options 320,240 3,000 744,000 -
Tax benefit arising from exercise of employer
stock options 3,155,000
Dividends on common stock ($.12 per share) - - - (330,000)
------------- ----------- --------------- --------------

Balance - December 31, 1999 22,889,687 228,000 17,582,000 11,644,000
Net income 7,999,000
Treasury share purchases
Non-cash compensation in connection with
Restricted Stock Award Plan 40,000
Issuance of shares in connection with exercise
of employee stock options 21,500 1,000 57,000 -
Tax benefit arising from exercise of employee
stock options 57,000
Dividends on common stock ($.04 per share) - - - (121,000)
------------- ----------- --------------- --------------

Balance - December 31, 2000 22,911,187 $ 229,000 $ 17,736,000 $ 19,522,000
============= =========== =============== ==============



Treasury Stock
----------------------
Number
of
Shares Amount Total
------ ------ -----


Balance - January 1, 1998 10,017,000
Net income 4,313,000
Issuance of shares in connection with
Restricted Stock Award Plan, net of
7,200 shares forfeited -
Non-cash compensation in connection
with Restricted Stock Award Plan 91,000
Issuance of shares in connection with
exercise of employee stock options 38,000
Dividends on common stock ($.12 per share) (159,000)
--------------

Balance - December 31, 1998 14,300,000
Net income 4,603,000
Issuance of shares in connection with rights
offering, net of expenses 6,929,000
Issuance of shares in connection with
Restricted Stock Award Plan, net of
850 shares forfeited -
Non-cash compensation in connection
with Restricted Stock Award Plan 50,000
Issuance of shares in connection with
exercise of employee stock options 747,000
Tax benefit arising from exercise of employer
stock options 3,155,000
Dividends on common stock ($.12 per share) (330,000)
--------------

Balance - December 31, 1999 29,454,000
Net income 7,999,000
Treasury share purchases 148,700 $ (803,000) (803,000)
Non-cash compensation in connection with
Restricted Stock Award Plan 40,000
Issuance of shares in connection with exercise
of employee stock options 58,000
Tax benefit arising from exercise of employee
stock options 57,000
Dividends on common stock ($.04 per share) (121,000)
------------ -------------- --------------

Balance - December 31, 2000 148,700 $ (803,000) $ 36,684,000
============ ============== ==============



See notes to consolidated financial statements.



F-4






Consolidated Statements of Cash Flows

Year Ended December 31,
-------------------------------------------------
2000 1999 1998
--------------- --------------- -------------
Cash flows from operating activities:

Net income $ 7,999,000 $ 4,603,000 $ 4,313,000
Adjustments to reconcile net income to net cash provided by
operating activities:
Depreciation and amortization 518,000 382,000 184,000
(Income) loss from equity investee 325,000 (100,000) (1,180,000)
Non-cash compensation 40,000 50,000 91,000
Tax benefit of exercised employee stock options 57,000 3,155,000
Changes in operating assets and liabilities:
Net (increase )decrease in securities owned, at market
value (3,618,000) 2,728,000 1,526,000
Net change in receivable from clearing broker 2,234,000 342,000 (457,000)
Increase in prepaid expenses and other assets (89,000) (182,000) (491,000)
Net decrease in securities sold, not yet
purchased, at market value (48,000) (517,000) (1,471,000)
Increase (decrease) in accounts payable and accrued
liabilities 1,149,000 (747,000) 93,000
Net change in advances to equity investee (263,000) (514,000)
--------------- --------------- -------------

Net cash provided by operating activities 8,304,000 9,200,000 2,608,000
--------------- --------------- -------------

Cash flows from investing activities:
Purchase of intangibles (2,375,000)
Purchase of furniture, equipment and leasehold improvements (1,629,000) (318,000) (358,000)
Distributions from affiliate 54,000 998,000
Loans to affiliate (4,000,000)
Repayment of loans - affiliate 4,000,000
--------------- --------------- -------------

Net cash (used in) provided by investing activities (3,950,000) 680,000 (358,000)
--------------- --------------- -------------

Cash flows from financing activities:
Purchase of treasury shares (803,000)
Issuance of shares, net of expenses 6,929,000
Proceeds from exercise of options 58,000 747,000 38,000
Dividend on common stock (121,000) (409,000) (80,000)
Repayment of subordinated loan - stockholder (1,000,000)
--------------- --------------- -------------

Net cash (used in) provided by financing activities (866,000) 6,267,000 (42,000)
--------------- --------------- -------------

Net increase in cash and cash equivalents 3,488,000 16,147,000 2,208,000
Cash and cash equivalents - beginning of year 22,882,000 6,735,000 4,527,000
--------------- --------------- -------------

Cash and cash equivalents - end of year $ 26,370,000 $ 22,882,000 $ 6,735,000
=============== =============== =============

Supplemental cash flow disclosures:
Cash paid for:
Interest $ 23,000 $ 155,000 $ 382,000
Income taxes $ 5,812,000 $ 566,000 $ 3,522,000

Noncash investing and financing activities:
Dividends declared $ 79,000
Tax benefit of employee stock options $ 57,000 $ 3,155,000
Return of secured demand note receivable and concellation of
subordinated notes payable $ 2,000,000




See notes to consolidated financial statements.


F-5



SIEBERT FINANCIAL CORP. AND SUBSIDIARIES

Notes to Consolidated Financial Statements


NOTE A - ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

[1] Organization and basis of presentation:

Siebert Financial Corp. ("Financial"), through its wholly owned
subsidiary, Muriel Siebert & Co., Inc. ("Siebert"), engages in the
business of providing discount brokerage services for customers,
investment banking services for institutional clients and trading
securities for its own account, and, through its new wholly owned
subsidiary, Siebert Women's Financial Network, Inc. ("WFN"), engages in
providing products, services and information all uniquely devoted to
women's financial needs. All significant intercompany accounts have been
eliminated. Financial, Siebert and WFN collectively are referred to
herein as the "Company".

The municipal bond investment banking business was conducted by the
Siebert Brandford Shank division until July 1, 1998. Since that date it
is being conducted by Siebert Brandford Shank & Co., LLC ("SBS"), an
investee, which is accounted for by the equity method of accounting (see
Note B). The equity method provides that Siebert record its share of SBS'
earnings or losses.

On May 28, 1999, the Company consummated a merger with Andrew Peck
Associates, Inc. ("Peck"). Under the terms of the agreement, Peck was
merged with and into Siebert and the separate existence of Peck ceased.
All of the common stock of Peck outstanding was converted into 600,000
shares of the Company's common stock. The merger is accounted for as a
pooling of interests. Accordingly, the Company's financial statements for
1999 and 1998 have been restated to include the results of Peck.

The following information presents certain income statement data of the
separate companies for the periods preceding the merger:

January 1, 1999
Through
May 28, 1999
(unaudited) 1998
------------ -------------

Revenues:
Company $ 12,929,000 $ 25,661,000
Peck 2,504,000 4,830,000
------------ -------------

$ 15,433,000 $ 30,491,000
============ =============

Net income:
Company $ 2,023,000 $ 4,313,000
Peck 0 0
------------ -------------

$ 2,023,000 $ 4,313,000
=========== =============


There were no transactions between the Company and Peck prior to the
merger.

In several transactions during September and October of 2000, WFN acquired
WFN Women's Financial Network, Inc. and HerDollar.com, Inc., respectively,
companies in the development stage which had yet to commence principal
operations, had no significant revenue and had assets consisting
principally of websites, content and domain names with no significant book
value, for aggregate consideration of $2,375,000 including costs. The
transactions have been accounted for as purchases of intangible assets
allocated to domain name, website and content, and a noncompete agreement.



F-6




NOTE A - ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

[2] Security transactions:

Security transactions, commissions, revenues and expenses are recorded on a
trade date basis.

Siebert clears all its security transactions through an unaffiliated
clearing firm on a fully disclosed basis. Accordingly, Siebert does not
hold funds or securities for or owe funds or securities to its customers.
Those functions are performed by the clearing firm which is highly
capitalized.

[3] Income taxes:

The Company accounts for income taxes utilizing the asset and liability
approach requiring the recognition of deferred tax assets and liabilities
for the expected future tax consequences of temporary differences between
the basis of assets and liabilities for financial reporting purposes and
tax purposes. Financial files a consolidated federal income tax return
which includes Siebert and WFN.

[4] Furniture, equipment and leasehold improvements:

Property and equipment is stated at cost and depreciation is calculated
using the straight-line method over the lives of the assets, generally five
years. Leasehold improvements are amortized over the period of the lease.

[5] Cash equivalents:

For purposes of reporting cash flows, cash equivalents include money market
funds.

[6] Advertising costs:

Advertising costs are charged to expense as incurred.

[7] Use of estimates:

The preparation of financial statements in conformity with accounting
principles generally accepted in the United States of America requires
management to make estimates and assumptions that affect the reported
amounts of assets and liabilities and disclosure of contingent assets and
liabilities at the date of the financial statements and the reported
amounts of revenues and expenses during the reporting period. Actual
results could differ from those estimates.

[8] Earnings per share:

Earnings per basic share are calculated by dividing net income by the
weighted average outstanding shares during the period. Earnings per diluted
share are calculated by dividing net income by the basic shares and all
dilutive securities, which consist of options. The treasury stock method is
used to reflect the dilutive effect of outstanding options, which, for
2000, 1999 and 1998 amounted to 379,797, 512,648 and 643,454 additional
shares respectively added to the basic weighted average outstanding shares
of 22,886,100, 22,725,452 and 21,598,406 in 2000, 1999 and 1998,
respectively.

[9] Investment banking:

Investment banking revenues include gains and fees, net of syndicate
expenses, arising from underwriting syndicates in which the Company
participates. Investment banking management fees are recorded on the
offering date, sales concessions on the settlement date and underwriting
fees at the time the underwriting is completed and the income is reasonably
determinable.



F-7




NOTE A - ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

[10] Cash equivalents - restricted:

Cash equivalents - restricted represents cash invested in a money market
account which is pledged as collateral for a secured demand note in the
amount of $1,200,000 executed in favor of SBS.

[11] Accounting for stock options:

The Company accounts for stock options in accordance with Accounting
Principles Board Opinion No. 25 ("APB Opinion 25"), "Accounting for Stock
Issued to Employees" using intrinsic values with appropriate disclosures in
conformity with the fair values based method of Statement of Financial
Accounting Standards No. 123 (See Note G).

[12] Software development cost:

In accordance with Statement of Position ("SOP") 98-1, "Accounting for the
Costs of Computer Software Developed or Obtained for Internal Use", costs
related to the development of software for use in operations and in
connection with the Company's internet websites, other than those costs
incurred during the application development stage, are expensed as
incurred. Costs incurred during the application development stage are
capitalized and amortized using the straight-line method over an estimated
useful life of three years beginning when the software is ready for its
intended use. Costs relating to the application development stage during
2000, 1999 and 1998 were not material.

[13] Intangibles:

Purchased intangibles will principally be amortized using the straight-line
method over the assigned useful lives, principally three years.


NOTE B - INVESTMENT IN AFFILIATE

In March 1997, Siebert and two individuals (the "Principals") formed SBS to
succeed to the tax-exempt underwriting business of the Siebert Brandford Shank
division of Siebert when regulatory requirements permitted. The agreements with
the Principals provide that profits will be shared 51% to the Principals and 49%
to Siebert. Losses incurred in the amount of approximately $631,000 through June
30, 1998 were recouped by Siebert prior to any profit allocation to the
Principals. Siebert invested $392,000 as its share of the members' capital of
SBS. Through June 30, 1998, Siebert operated the division's business in
accordance with the terms of the agreements with the Principals. Effective July
1, 1998, SBS met the regulatory requirements and commenced operations.

In 1998, the Company loaned an aggregate of $4,000,000 to SBS, which was
subsequently repaid, pursuant to Temporary Subordination Agreements.

In 1999, Muriel F. Siebert, the Chairwoman of the Company, pledged a portion of
her shares of the Company's common stock to collateralize SBS's obligation under
a $5,000,000 Revolving Subordinated Loan Agreement.


F-8




NOTE B - INVESTMENT IN AFFILIATE (CONTINUED)

Summarized financial data of SBS is as follows:



2000 1999 1998
---- ---- ----


Total assets $ 3,413,000 $ 10,519,000 $ 6,234,000
Total liabilities including subordinated liabilities of
$1,200,000, $6,200,000 and $1,200,000 2,807,000 9,143,000 3,685,000
Total members' capital 605,000 1,376,000 2,549,000
Total revenues 5,568,000 6,535,000 4,817,000
Net (loss) income (661,000) 204,000 1,750,000


During 2000, 1999 and 1998, Siebert charged SBS $240,000, $265,000 and $150,000
respectively, for rent and general and administrative services, which Siebert
believes approximates the cost of furnishing such services.


NOTE C - SUBORDINATED BORROWINGS AND SECURED DEMAND NOTE RECEIVABLE

In 1999, Siebert returned $2,000,000 of secured demand notes receivable and
$1,000,000 in cash in exchange for the cancellation of $3,000,000 of
subordinated notes payable.

The subordinated borrowings were available in computing net capital under the
Securities and Exchange Commission's (the "SEC") Uniform Net Capital Rule.

Interest paid on subordinated borrowings was $120,000 and $160,000 in 1999 and
1998, respectively.


NOTE D - FURNITURE, EQUIPMENT AND LEASEHOLD IMPROVEMENTS, NET

Furniture, equipment and leasehold improvements consist of the following:




December 31,
-------------------------------
2000 1999
-------------- --------------


Equipment $ 2,077,000 $ 1,077,000
Leasehold improvements 504,000 137,000
Furniture and fixtures 196,000 97,000
-------------- --------------

2,777,000 1,311,000
Less accumulated depreciation and amortization 821,000 582,000
-------------- --------------

$ 1,956,000 $ 729,000
============== ==============



Depreciation and amortization expense for the years ended December 31, 2000,
1999 and 1998 amounted to $402,000, $264,000 and $184,000, respectively.



F-9



NOTE E - INCOME TAXES

Income tax expense consists of the following:



Year Ended December 31,
-----------------------------------------------
2000 1999 1998
-------------- --------------- --------------

Federal income tax $ 4,194,000 $ 2,388,000 $ 2,233,000
State and local income tax 1,662,000 946,000 910,000
-------------- --------------- --------------

Income tax expense $ 5,856,000 $ 3,334,000 $ 3,143,000
============== =============== ==============


A reconciliation between the income tax expense and income taxes computed by
applying the statutory Federal income tax rate to income before taxes is as
follows:

Year Ended December 31,
-----------------------------------------------
2000 1999 1998
-------------- --------------- --------------
Expected income tax provision at statutory Federal
tax rate $ 4,711,000 $ 2,699,000 $ 2,535,000
State and local taxes, net of Federal tax effect 1,145,000 635,000 718,000
Effect of refund of prior years' local taxes, net of
Federal and state tax effect (110,000)
--------------- --------------- ---------------

Income tax expense $ 5,856,000 $ 3,334,000 $ 3,143,000
=============== =============== ===============



There are no significant temporary differences which give rise to deferred tax
assets or liabilities at December 31, 2000 and 1999.

In 2000 and 1999, the Company reduced current taxes payable by $57,000 and
$3,155,000, respectively, resulting from the deductibility of the difference
between the exercise price of nonqualifying stock options granted by the Company
and the market value of the stock on the dates of exercise. The tax benefit was
recorded as a credit to paid-in capital.


NOTE F - STOCKHOLDERS' EQUITY

Siebert is subject to the SEC's Uniform Net Capital Rule (Rule 15c3-1), which
requires the maintenance of minimum net capital. Siebert has elected to use the
alternative method, permitted by the rule, which requires that Siebert maintain
minimum net capital, as defined, equal to the greater of $250,000 or 2 percent
of aggregate debit balances arising from customer transactions, as defined. At
December 31, 2000 and 1999, Siebert had net capital of approximately $17,980,000
and $15,475,000, respectively, as compared with net capital requirements of
$250,000. Siebert claims exemption from the reserve requirement under Section
15c3-3(k)(2)(ii).

The principal shareholder waived her right to receive her portion of dividends
declared in 1998, 1999 and 2000.

On January 15, 1999, the Company completed a rights offering in which
shareholders received one right to purchase one share of the Company's common
stock at $7.50 for each share that they owned; approximately 961,000 rights were
exercised raising approximately $6,900,000 after the payment of offering
expenses of approximately $270,000.



F-10




NOTE F - STOCKHOLDERS' EQUITY (CONTINUED)

The 1998 Restricted Stock Award Plan (the "Award Plan"), provides for awards of
not more than 60,000 shares of the Company's common stock, subject to
adjustments for stock splits, stock dividends and other changes in the Company's
capitalization, to key employees, to be issued either immediately after the
award or at a future date. As provided in the Award Plan and subject to
restrictions, shares awarded may not be disposed of by the recipients for a
period of one year from the date of the award. Cash dividends on shares awarded
are held by the Company for the benefit of the recipients and are paid upon
lapse of the restrictions.

During 1998 and 1999, respectively, the Company awarded employees 38,000 and
3,400 shares under the Award Plan, net of forfeiture of 7,200 and 850 shares.
The shares, which vest one year from the dates of grant, were valued at market
value on the dates of grant and are being charged to expense over the vesting
periods. The Company recorded non-cash compensation charges of $91,000, $50,000
and $40,000 in 1998, 1999 and 2000, respectively, relating to the shares awarded
under the Award Plan.

On May 15, 2000, the Board of Directors of the Company authorized a buy back of
up to one million shares of common stock. Shares will be purchased from time to
time in the open market and in private transactions. Through December 31, 2000,
148,700 shares were purchased at an average price of $5.40.


NOTE G - OPTIONS

The Company's 1997 Stock Option Plan (the "Plan") authorizes the grant of
options to purchase up to an aggregate of 2,100,000 shares, subject to
adjustment in certain circumstances. Both non-qualified options and options
intended to qualify as "Incentive Stock Options" under Section 422 of the
Internal Revenue Code, as amended, may be granted under the Plan. A Stock Option
Committee of the Board of Directors administers the Plan. The committee has the
authority to determine when options are granted, the term during which an option
may be exercised (provided no option has a term exceeding 10 years), the
exercise price and the exercise period. The exercise price shall generally be
not less than the fair market value on the date of grant. No option may be
granted under the Plan after December 2007.

In March 1997, the Company granted to non-employee directors options to purchase
120,000 shares of the Company's common stock at an exercise price of $2.313 per
share. The options expire five years from the date of grant.

In May 1997, pursuant to the Plan, the Company granted options to certain of its
employees to purchase 799,000 shares of its common stock at an exercise price of
$2.313 per share. In November 1997, pursuant to the Plan, the Company granted
options to an employee to purchase 40,000 shares of the Company's common stock
at an exercise price of $2.219 per share. In February 1998 and November 1998,
the Company granted options to purchase 76,000 and 10,000 shares, respectively,
of the Company's common stock at exercise prices of $2.688 and $6.625 per share,
respectively. During 1999, the Company granted 34,500 options to employees to
purchase the Company's common stock at exercise prices ranging from $17.81 to
$32.50. All employee options vest 20% per year for five years and expire ten
years from the date of grant.



F-11





NOTE G - OPTIONS (CONTINUED)

A summary of the Company's stock option transactions for the three years ended
December 31, 2000 is presented below:



2000 1999 1998
------------------------- ------------------------- ------------------------
Weighted Weighted Weighted
Average Average Average
Exercise Exercise Exercise
Shares Price Shares Price Shares Price
----------- ---------- ----------- -------- ----------- ---------

Outstanding - beginning of year 521,700 $4.15 870,800 $ 2.39 925,200 $2.31
Granted 34,500 $27.33 86,000 $3.15
Forfeited (5,600) $22.35 (63,360) $ 2.31 (123,880) $2.31
Exercised (21,500) $2.70 (320,240) $ 2.31 (16,520) $2.31
----------- ----------- -----------

Outstanding - end of year 494,600 $3.93 521,700 $ 4.15 870,800 $2.39
=========== =========== ===========

Exercisable at end of year 182,250 $3.02 53,840 $ 2.69 254,560 $2.31
=========== ===========

Weighted average fair value
of options granted $12.13 $1.44


The following table summarizes information related to options outstanding at
December 31, 2000:

Options Outstanding Options Exercisable
------------------------------------------------------ -----------------------------
Weighted Weighted
Range Weighted Average Average Average
Exercise Number Remaining Exercise Number Exercise
Prices Outstanding Contractual Life Price Exercisable Price
------ ----------- ---------------- ----- ----------- -----

$ 2.31 408,000 6.42 Years $ 2.31

$ 2.69 49,100 7.08 Years $ 2.69 176,250 $2.31
$ 6.63 8,000 7.83 Years $ 6.63 2,000 $6.63
$17.81 9,500 8.25 Years $17.81
$32.50 20,000 8.33 Years $32.50 4,000 $32.50
------------ -----------

$2.31 - $32.50 494,600 6.62 Years $ 3.93 182,250 $3.02
============ ===========



The fair value of stock options is estimated at the grant date using the
Black-Scholes option pricing model with the following weighted average
assumptions.

1999 1998
---- ----

Risk free interest rate 5.11 5.55
Expected life of options in years 3 10
Expected dividend yield .47% 2%
Expected volatility 62% 40%


F-12



NOTE G - OPTIONS (CONTINUED)

The Company applies APB Opinion 25 and related Interpretations in accounting for
its employee/director option grants. Accordingly, no compensation cost has been
recognized for its stock option grants. The pro forma effect of applying SFAS
No. 123 on net income for the years ended December 31, 2000, 1999 and 1998 is
not necessarily representative of the effects on reported net income for future
years due to, among other things, (1) the vesting period of stock options and
(2) the fair value of additional stock options in future years. Had compensation
costs for the Company's stock option grants been determined based on the fair
value at the grant dates for awards, the Company's net income and earnings per
share would have reduced to the pro forma amounts indicated below.



Year Ended December 31,
---------------------------------------------
2000 1999 1998
---------- ---------- ----------

Net Income As reported $7,999,000 $4,603,000 $4,313,000
Pro forma $7,750,000 $4,334,000 $4,098,000

Net Income Per Share - Basic As reported $.35 $.20 $.20
Pro forma $.34 $.19 $.19

Net Income Per Share -Diluted As reported $.34 $.20 $.19
Pro forma $.33 $.19 $.18



At December 31, 2000, 1,760,340 shares of the Company's common stock have been
reserved for future issuance under the Plan, the Award Plan and for options
granted to directors.


NOTE H - CLEARING AGREEMENT

In 1998, Siebert signed a new agreement with its clearing broker which provides,
among other things, for reduced ticket charges and execution fees. The agreement
provided for retroactive effect at the new rates and resulted in a refund of
$1,000,000 in 1998.


NOTE I - FINANCIAL INSTRUMENTS WITH OFF-BALANCE SHEET RISK AND CONCENTRATIONS OF
CREDIT RISK

In the normal course of business, Siebert enters into transactions in various
financial instruments with off-balance sheet risk. This risk includes both
market and credit risk, which may be in excess of the amounts recognized in the
statement of financial condition.

Retail customer transactions are cleared through clearing brokers on a fully
disclosed basis. In the event that customers are unable to fulfill their
contractual obligations, the clearing broker may charge Siebert for any loss
incurred in connection with the purchase or sale of securities at prevailing
market prices to satisfy customers' obligations. Siebert regularly monitors the
activity in its customer accounts for compliance with its margin requirements.

Siebert is exposed to the risk of loss on unsettled customer transactions in the
event customers and other counterparties are unable to fulfill contractual
obligations. Securities transactions entered into as of December 31, 2000
settled with no adverse effect on Siebert's financial condition.



F-13




NOTE J - COMMITMENTS AND CONTINGENT LIABILITIES

The Company rents office space under long-term operating leases expiring in
various periods through 2005. These leases call for base rent plus escalations
for taxes and operating expenses.

Future minimum base rental payments under these operating leases are as follows:

Year Ending
December 31, Amount
------------ ------

2001 $ 732,000
2002 696,000
2003 351,000
2004 223,000
2005 223,000
-------------
$ 2,225,000
=============


Rent expense, including escalations for operating costs, amounted to
approximately $583,000, $376,000 and $591,000 for the years ended December 31,
2000, 1999 and 1998, respectively. Rent is being charged to expense over the
entire lease term on a straight-line basis.

Siebert is party to certain claims, suits and complaints arising in the ordinary
course of business. In the opinion of management, all such claims, suits and
complaints are without merit, or involve amounts which would not have a
significant effect on the financial position of the Company.

Siebert sponsors a defined contribution retirement plan under Section 401(k) of
the Internal Revenue Code that covers substantially all employees. Participant
contributions to the plan are voluntary and are subject to certain limitations.
Siebert may also make discretionary contributions to the plan. No contributions
were made by Siebert in 2000, 1999 and 1998.

Siebert executed a demand note payable in favor of SBS in the amount of
$1,200,000 collaterized by approximately $1,300,000 of cash equivalents which
are reported as "cash equivalents - restricted". This obligation is not included
in the Company's statement of financial condition because it has not been drawn
down by SBS.


NOTE K - FAIR VALUE OF FINANCIAL INSTRUMENTS

The carrying amounts reflected in the consolidated statements of financial
condition for cash, cash equivalents, receivable from broker, secured demand
notes receivable, accounts payable and accrued liabilities and subordinated
borrowings approximate fair value due to the short term maturities of those
instruments. Securities owned and securities sold, not yet purchased are carried
at market value, in accordance with industry practice for broker-dealers in
securities.



F-14



NOTE L - SUMMARIZED QUARTERLY FINANCIAL DATA (UNAUDITED)



2000 1999
----------------------------------------------------- ------------------------------------------------
First Second Third Fourth First Second Third Fourth
Quarter Quarter Quarter Quarter Quarter Quarter Quarter Quarter
------- ------- ------- ------- ------- ------- ------- -------


Revenues $ 13,621,000 $ 10,598,000 $9,999,000 $10,122,000 $8,550,000 $9,255,000 $7,783,000 $10,530,000
Net income $ 3,206,000 $ 1,754,000 $1,754,000 $ 1,285,000 $1,031,000 $1,369,000 $ 643,000 $ 1,560,000
Earnings per share:
Basic $.14 $0.08 $0.08 $0.06 $.05 $0.06 $0.03 $0.07
Diluted $.14 $0.08 $0.08 $0.06 $.04 $0.06 $0.03 $0.07





F-15







SIGNATURES

In accordance with Section 13 or 15(d) of the Exchange Act, the
registrant caused this report to be signed on its behalf by the undersigned,
thereunto duly authorized.

SIEBERT FINANCIAL CORP.


By: /s/ Muriel F. Siebert
----------------------
Muriel F. Siebert
Chair and President

Date: March 28, 2001


In accordance with the Exchange Act, this report has been signed below
by the following persons on behalf of the registrant and in the capacities and
on the dates indicated.



Name Title Date
---- ----- ----


/s/ Muriel F. Siebert
- ----------------------- March 28 2001
Muriel F. Siebert Chair, President and Director
(principal executive officer)

/s/ Nicholas P. Dermigny
- ------------------------- March 28, 2001
Nicholas P. Dermigny Executive Vice President,
Chief Operating Officer and
Director

/s/ Mitchell M. Cohen March 28, 2001
- ------------------------------------
Mitchell M. Cohen Chief Financial Officer
and Assistant Secretary
(principal financial and
accounting officer)



/s/ Patricia L. Francy March 28, 2001
- ------------------------------------
Patricia L. Francy Director



/s/ Jane H. Macon March 28, 2001
- ------------------------------------
Jane H. Macon Director



/s/ Daniel Jacobson March 28, 2001
- ------------------------------------
Daniel Jacobson Director




20




SIEBERT FINANICIAL CORP. & SUBSIDIARY


EXHIBIT INDEX


Exhibit
Number Description of Exhibit
- ------ ----------------------

2.1 Plan and Agreement of Merger between J. Michaels, Inc. ("JMI") and
Muriel Siebert Capital Markets Group, Inc. ("MSCMG"), dated as of
April 24, 1996 ("Merger Agreement") (incorporated by reference to
Siebert Financial Corp.'s Form 10-K for the fiscal year ended December
31, 1996)

2.2 Amendment No. 1 to Merger Agreement, dated as of June 28, 1996
(incorporated by reference to Siebert Financial Corp.'s Form 10-K for
the fiscal year ended December 31, 1996)

2.3 Amendment No. 2 to Merger Agreement, dated as of September 30, 1996
(incorporated by reference to Siebert Financial Corp.'s Form 10-K for
the fiscal year ended December 31, 1996)

2.4 Amendment No. 3 to Merger Agreement, dated as of November 7, 1996
(incorporated by reference to Siebert Financial Corp.'s Form 10-K for
the fiscal year ended December 31, 1996)

3.1 Certificate of Incorporation of Siebert Financial Corp., formerly
known as J. Michaels, Inc. originally filed on April 9, 1934, as
amended and restated to date (incorporated by reference to Siebert
Financial Corp.'s Form 10-K for the fiscal year ended December 31,
1997)

3.2 By-laws of Siebert Financial Corp. (incorporated by reference to
Siebert Financial Corp.'s Registration Statement on Form S-1 (File No.
333-49843) filed with the Securities and Exchange Commission on April
10, 1998)

10.1 Siebert Financial Corp. 1998 Restricted Stock Award Plan (incorporated
by reference to Siebert Financial Corp.'s Form 10-K for the fiscal
year ended December 31, 1997)

10.2 10(a) Siebert Financial Corp. 1997 Stock Option Plan (incorporated by
reference to Siebert Financial Corp.'s Form 10-K for the fiscal year
ended December 31, 1996)

10.4 LLC Operating Agreement, among Siebert, Brandford, Shank & Co., LLC,
Muriel Siebert & Co., Inc., Napoleon Brandford III and Suzanne F.
Shank, dated as of March 10, 1997 (incorporated by reference to
Siebert Financial Corp.'s Form 10-K for the fiscal year ended December
31, 1996)

10.5 Services Agreement, between Siebert, Brandford, Shank & Co., LLC and
Muriel Siebert & Co., Inc., dated as of March 10, 1997 (incorporated
by reference to Siebert Financial Corp.'s Form 10-K for the fiscal
year ended December 31, 1996)


21



10.6 Siebert Financial Corp. 1998 Restricted Stock Award Plan (incorporated
by reference to Siebert Financial Corp.'s Form 10-K for the fiscal
year ended December 31, 1997)

10.7 Stock Option Agreement, dated March 11, 1997, between the Company and
Patricia L. Francy (incorporated by reference to Siebert Financial
Corp.'s Registration Statement on Form S-8 (File No. 333-72939) filed
with the Securities and Exchange Commission on February 25, 1999)

10.8 Stock Option Agreement, dated March 11, 1997, between the Company and
Jane H. Macon (incorporated by reference to Siebert Financial Corp.'s
Registration Statement on Form S-8 (File No. 333-72939) filed with the
Securities and Exchange Commission on February 25, 1999)


22




10.9 Stock Option Agreement, dated March 11, 1997, between the Company and
Monte E. Wetzler (incorporated by reference to Siebert Financial
Corp.'s Registration Statement on Form S-8 (File No. 333-72939) filed
with the Securities and Exchange Commission on February 25, 1999)

10.10 Employment Agreement, dated as of April 9, 1999, between the Company
and Daniel Jacobson (incorporated by reference to Siebert Financial
Corp.'s Form 10-Q for the quarter ended September 30, 1999)

21 Subsidiaries of the registrant (incorporated by reference to Siebert
Financial Corp.'s Registration Statement on Form S-1 (File No.
333-49843) filed with the Securities and Exchange Commission on April
10, 1998)

23 Consent of Independent Auditors



23