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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-Q

X QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended December 28, 2003


___ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the transition period from ___ to ___

Commission File No. 0-26841

1-800-FLOWERS.COM, Inc.
(Exact name of registrant as specified in its charter)

DELAWARE 11-3117311
-------- ----------
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization) Identification No.)

1600 Stewart Avenue, Westbury, New York 11590
---------------------------------------------
(Address of principal executive offices)(Zip code)

(516) 237-6000
--------------
(Registrant's telephone number, including area code)

Not applicable
--------------
(Former name, former address and former fiscal year, if changed since last
report)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the Registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes (X) No ( )

Indicate by check mark whether the registrant is an accelerated filer (as
defined in Rule 12b-2 of the Exchange Act). Yes (X) No ( )

The number of shares outstanding of each of the Registrant's classes of
common stock:

29,137,188
----------
(Number of shares of Class A common stock outstanding as of February 4, 2004)

36,878,605
----------
(Number of shares of Class B common stock outstanding as of February 4, 2004)




1-800-FLOWERS.COM, Inc.

FORM 10-Q
FOR THE THREE MONTHS ENDED DECEMBER 28, 2003


INDEX
Page
----
Part I. Financial Information

Item 1. Consolidated Financial Statements:

Consolidated Balance Sheets - December 28, 2003
(Unaudited) and June 29, 2003 1

Consolidated Statements of Income (Unaudited) -
Three and Six Months Ended December 28, 2003 and
December 29, 2002 2

Consolidated Statements of Cash Flows (Unaudited) -
Six Months Ended December 28, 2003 and December 29,
2002 3

Notes to Consolidated Financial Statements (Unaudited) 4

Item 2. Management's Discussion and Analysis of Financial
Condition and Results of Operations 7

Item 3. Quantitative and Qualitative Disclosures About Market Risk 12


Item 4. Controls and Procedures 13


Part II. Other Information

Item 1. Legal Proceedings 14

Item 2. Changes in Securities and Use of Proceeds 14

Item 3. Defaults upon Senior Securities 14

Item 4. Submission of Matters to a Vote of Security Holders 14

Item 5. Other Information 14

Item 6. Exhibits and Reports on Form 8-K 14

Signatures 16







PART I. - FINANCIAL INFORMATION
ITEM 1. - CONSOLIDATED FINANCIAL STATEMENTS


1-800-FLOWERS.COM, Inc. and Subsidiaries
Consolidated Balance Sheets
(in thousands, except share data)



December 28, June 29,
2003 2003
-------------- --------------
(unaudited)

Assets
Current assets:
Cash and equivalents $ 84,696 $ 49,079
Short-term investments 7,870 12,139
Receivables, net 15,686 7,767
Inventories 18,429 20,370
Prepaid and other current assets 2,750 2,208
------------- ------------
Total current assets 129,431 91,563

Property, plant and equipment, net 43,202 46,500
Investments 10,508 19,471
Capitalized investment in leases 215 276
Goodwill 37,692 37,692
Other intangibles, net 2,895 3,211
Other assets 15,318 16,083
------------- ------------
Total assets $239,261 $214,796
============= ============

Liabilities and stockholders' equity
Current liabilities:
Accounts payable and accrued expenses $77,816 $ 61,663
Current maturities of long-term debt and obligations under capital leases 2,871 3,025
------------- ------------
Total current liabilities 80,687 64,688
Long-term debt and obligations under capital leases 7,834 9,124
Other liabilities 3,915 3,696
------------- ------------
Total liabilities 92,436 77,508
Commitments and contingencies
Stockholders' equity:
Preferred stock, $.01 par value, 10,000,000 shares authorized, none issued - -
Class A common stock, $.01 par value, 200,000,000 shares authorized, 29,119,537
and 28,679,848 shares issued at December 28, 2003 and June 29, 2003,
respectively 291 287
Class B common stock, $.01 par value, 200,000,000 shares authorized, 42,170,015
and 42,399,915 shares issued at December 28, 2003 and June 29, 2003,
respectively 422 424
Additional paid-in capital 248,639 247,636
Retained deficit (99,419) (107,951)
Treasury stock, at cost-52,800 Class A and 5,280,000 Class B shares (3,108) (3,108)
------------- ------------
Total stockholders' equity 146,825 137,288
------------- ------------
Total liabilities and stockholders' equity $239,261 $214,796
============= ============



See accompanying notes.

1




1-800-FLOWERS.COM, Inc. and Subsidiaries
Consolidated Statements of Income
(in thousands, except per share data)
(unaudited)


Three Months Ended Six Months Ended
--------------------------------- ---------------------------------
December 28, December 29, December 28, December 29,
2003 2002 2003 2002
---------------- ---------------- --------------- ----------------
Net revenues $213,182 $197,429 $308,342 $286,654
Cost of revenues 117,550 107,335 173,643 159,882
---------------- ---------------- --------------- ----------------
Gross profit 95,632 90,094 134,699 126,772
Operating expenses:
Marketing and sales 66,762 64,978 95,608 93,931
Technology and development 3,503 3,415 6,934 6,993
General and administrative 7,577 7,462 15,356 14,869
Depreciation and amortization 3,843 4,068 7,760 8,097
---------------- ---------------- --------------- ----------------
Total operating expenses 81,685 79,923 125,658 123,890
---------------- ---------------- --------------- ----------------
Operating income 13,947 10,171 9,041 2,882
Other income (expense):
Interest income 223 284 415 635
Interest expense (186) (262) (419) (576)
Other (14) (106) (213) (148)
---------------- ---------------- --------------- ----------------
Total other income (expense), net 23 (84) (217) (89)
---------------- ---------------- --------------- ----------------
Income before income taxes 13,970 10,087 8,824 2,793
Income taxes (292) - (292) -
---------------- ---------------- --------------- ----------------
Net income $13,678 $10,087 $8,532 $2,793
================ ================ =============== ================

Net income per common share:
Basic $0.21 $0.15 $0.13 $0.04
================ ================ =============== ================
Diluted $0.20 $0.15 $0.12 $0.04
================ ================ =============== ================

Weighted average shares used in the calculation of
net income per common share:
Basic 65,881 65,522 65,828 65,500
================ ================ =============== ================
Diluted 69,074 67,804 68,811 67,704
================ ================ =============== ================


See accompanying notes.






2





1-800-FLOWERS.COM, Inc. and Subsidiaries
Consolidated Statements of Cash Flows
(in thousands)
(unaudited)



Six Months Ended
--------------------------------
December 28, December 29,
2003 2002
--------------- --------------

Operating activities:
Net income $8,532 $2,793
Reconciliation of net income to net cash provided by operations:
Depreciation and amortization 7,760 8,097
Bad debt expense 279 317
Other non-cash items 157 187
Changes in operating items:
Receivables (8,198) (6,339)
Inventories 1,941 (4,761)
Prepaid and other (542) (617)
Accounts payable and accrued expenses 16,154 13,315
Other assets 619 648
Other liabilities 219 1,553
--------------- --------------
Net cash provided by operating activities 26,921 15,193

Investing activities:
Purchase of investments (23,018) (18,364)
Sale of investments 36,250 38,434
Capital expenditures, net of non-cash expenditures (4,296) (3,522)
Other 145 132
--------------- --------------
Net cash provided by investing activities 9,081 16,680

Financing activities:
Proceeds from employee stock options/stock purchase plan 1,005 333
Repayment of notes payable and bank borrowings (528) (466)
Payment of capital lease obligations (862) (1,192)
--------------- --------------
Net cash used in financing activities (385) (1,325)
--------------- --------------
Net change in cash and equivalents 35,617 30,548
Cash and equivalents:
Beginning of period 49,079 40,601
--------------- --------------
End of period $84,696 $71,149
=============== ==============





See accompanying notes.







3




1-800-FLOWERS.COM, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(unaudited)

Note 1 - Accounting Policies

Basis of Presentation

The accompanying unaudited consolidated financial statements have been prepared
by 1-800-FLOWERS.COM, Inc. and subsidiaries (the "Company") in accordance with
accounting principles generally accepted in the United States for interim
financial information and pursuant to the rules and regulations of the
Securities and Exchange Commission. Accordingly, they do not include all of the
information and footnotes required by accounting principles generally accepted
in the United States for complete financial statements. In the opinion of
management, all adjustments (consisting of normal recurring accruals) considered
necessary for a fair presentation have been included. Operating results for the
three and six months ended December 28, 2003 are not necessarily indicative of
the results that may be expected for the fiscal year ending June 27, 2004.

The balance sheet information at June 29, 2003 has been derived from the audited
financial statements at that date.

For further information, refer to the consolidated financial statements and
footnotes thereto included in the Company's Annual Report on Form 10-K for the
fiscal year ended June 29, 2003.

Use of Estimates

The preparation of the consolidated financial statements in conformity with
accounting principles generally accepted in the United States requires
management to make estimates and assumptions that affect the amounts reported in
the financial statements and accompanying notes. Actual results could differ
from those estimates.

Employee Stock Incentive Plans

The Company accounts for its stock option plans under Accounting Principles
Board ("APB") Opinion No. 25, "Accounting for Stock Issued to Employees," and
related Interpretations. Accordingly, no stock-based compensation is reflected
in net income, as all options granted had an exercise price equal to the market
value of the underlying common stock on the date of grant and the related number
of shares granted is fixed at that point in time. The following table
illustrates the effect on net income and net income per share as if the Company
had applied the fair value recognition provisions of Statement of Financial
Accounting Standards ("SFAS") No. 123, "Accounting for Stock-Based
Compensation", as amended by SFAS No. 148, "Accounting for Stock-Based
Compensation - Transition and Disclosure."


Three Months Ended Six Months Ended
------------------------------- -----------------------------
December 28, December 29, December 28, December 29,
2003 2002 2003 2002
--------------- --------------- -------------- --------------
(in thousands, except per share data)


Net income - As reported $13,678 $10,087 $8,532 $2,793
Less: Stock based compensation 1,974 2,261 3,851 3,851
--------------- --------------- -------------- --------------
Net income (loss) - Pro forma $11,704 $7,826 $4,681 ($1,058)
=============== =============== ============== ==============
Net income (loss) per share:
Basic - As reported $0.21 $0.15 $0.13 $0.04
Basic - Pro forma $0.18 $0.12 $0.07 ($0.02)
Diluted - As reported $0.20 $0.15 $0.12 $0.04
Diluted - Pro forma $0.17 $0.12 $0.07 ($0.02)

The assumptions used to calculate the fair value of options granted are
evaluated and revised, as necessary, to reflect market conditions and
experience.

Comprehensive Income

For the three months and six months ended December 28, 2003 and December 29,
2002, the Company's comprehensive income was equal to the respective net income
for each of the periods presented.

4


1-800-FLOWERS.COM, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
(unaudited)

Note 2 - Other Intangibles

The Company's other intangible assets consist of the following:


December 28, 2003 June 29, 2003
------------------------------------ ----------------------------------------
Gross Gross
Amortization Carrying Accumulated Carrying Accumulated
Period Amount Amortization Net Amount Amortization Net
--------------- --------- ------------- ----------- --------------- ------------ ----------
(in thousands)
Intangible assets with
determinable lives
Investment in licenses 14 - 16 years $4,927 $2,954 $1,973 $4,927 $2,792 $2,135
Customer lists 3 years 910 506 404 910 354 556
Other 5 years 171 129 42 171 127 44
------------ --------------- ----------- ----------- ------------------------
6,008 3,589 2,419 6,008 3,273 2,735

Trademarks with
indefinite lives - 480 4 476 480 4 476
------------ --------------- ----------- ----------- --------------- --------
Total identifiable
intangible assets $6,488 $3,593 $2,895 $6,488 $3,277 $3,211
============ =============== =========== =========== ========================


Estimated amortization expense is as follows: remainder of fiscal 2004 - $0.3
million, fiscal 2005 - $0.6 million, fiscal 2006 - $0.3 million, fiscal 2007 -
$0.3 million, fiscal 2008 - $0.3 million, and thereafter - $0.6 million.

Note 3 - Long-Term Debt

The Company's long-term debt and obligations under capital leases consist of the
following:


December 28, June
2003 29, 2003
---------------- -----------
(in thousands)

Commercial notes and revolving credit lines $6,131 $6,612
Seller financed acquisition obligations 106 145
Obligations under capital leases 4,468 5,392
----------- -----------
10,705 12,149
Less current maturities of long-term debt and obligations under
capital leases 2,871 3,025
----------- -----------
$7,834 $9,124
=========== ===========

















5



1-800-FLOWERS.COM, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
(unaudited)

Note 4 - Net Income Per Common Share

The following table sets forth the computation of basic and diluted net income
per common share:



Three Months Ended Six Months Ended
---------------------------------- ----------------------------------
December 28, December 29, December 28, December 29,
2003 2002 2003 2002
----------------- --------------- ---------------- ----------------
(in thousands, except per share data)
Numerator:
Net income $13,678 $10,087 $8,532 $2,793
================= =============== ================ ================

Denominator:
Weighted average shares outstanding 65,881 65,522 65,828 65,500
Effect of dilutive securities:
Employee stock options 3,193 2,282 2,983 2,204
----------------- --------------- ---------------- ----------------
Adjusted weighted-average shares and assumed
conversions 69,074 67,804 68,811 67,704
================= =============== ================ ================
Net income per common share:
Basic $0.21 $0.15 $0.13 $0.04
Diluted $0.20 $0.15 $0.12 $0.04



Note 5 - Commitments and Contingencies

Legal Proceedings

From time to time, the Company is subject to legal proceedings and claims
arising in the ordinary course of business. The Company is not aware of any such
legal proceedings or claims that it believes will have, individually or in the
aggregate, a material adverse effect on its consolidated financial position,
results of operations or liquidity.

























6


ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS.

Forward Looking Statements

Certain of the matters and subject areas discussed in this Quarterly Report on
Form 10-Q contain "forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. All statements other than statements
of historical information provided herein are forward-looking statements and may
contain information about financial results, economic conditions, trends and
known uncertainties based on the Company's current expectations, assumptions,
estimates and projections about its business and the Company's industry. These
forward-looking statements involve risks and uncertainties. The Company's actual
results could differ materially from those anticipated in these forward-looking
statements as a result of several factors, including those more fully described
under the caption "Risk Factors that May Affect Future Results" within the
Company's Annual Report on Form 10-K. Readers are cautioned not to place undue
reliance on these forward-looking statements, which reflect management's
analysis, judgment, belief or expectation only as of the date hereof. The
forward-looking statements made in this Quarterly Report on Form 10-Q relate
only to events as of the date on which the statements are made. The Company
undertakes no obligation to publicly update any forward-looking statements for
any reason, even if new information becomes available or other events occur in
the future.

Overview

1-800-FLOWERS.COM has helped millions of customers connect to the people they
care about with a broad range of thoughtful gifts, award-winning customer
service and its unique technology and fulfillment infrastructure. The Company's
product line includes flowers, plants, gourmet foods, candies, gift baskets and
other unique gifts available to customers around the world via: the Internet
(www.1800flowers.com); by calling 1-800-FLOWERS(R) (1-800-356-9377) 24 hours a
day; or by visiting one of the Company-operated or franchised stores.
1-800-FLOWERS.COM's collection of thoughtful gifting brands includes home decor
and garden merchandise from Plow & Hearth(R) (phone: 1-800-627-1712 or web:
www.plowandhearth.com), premium popcorn, confections and other food gifts from
The Popcorn Factory(R) (phone: 1-800-541-2676 or web:
www.thepopcornfactory.com), gourmet food products from GreatFood.com(R)
(www.greatfood.com), and children's gifts from HearthSong(R) (phone:
1-800-325-2502 or web: www.hearthsong.com) and Magic Cabin(R) (phone:
1-888-623-623-6557 or web: www.magiccabin.com).

Results of Operations

Net Revenues


Three Months Ended Six Months Ended
--------------------------------------------- --------------------------------------------
December 28, December 29, December 28, December 29,
2003 2002 % Change 2003 2002 % Change
--------------- ---------------- ------------ --------------- -------------- ------------
(in thousands)
Net revenues:
Telephonic $113,374 $113,999 (0.5%) $153,745 $156,530 (1.8%)
Online 90,878 75,750 20.0% 139,814 116,550 20.0%
Retail/fulfillment 8,930 7,680 16.3% 14,783 13,574 8.9%

-------------- ---------------- --------------- --------------
Total net revenues $213,182 $197,429 8.0% $308,342 $286,654 7.6%
============== ================ =============== ==============

Net revenues consist primarily of the selling price of the merchandise, service
or outbound shipping charges, less discounts, returns and credits. The Company's
combined telephonic and online revenue growth of 7.6% and 7.5%, respectively,
during the three and six months ended December 28, 2003 was due to an increase
in order volume resulting from the Company's effective marketing efforts,
continued leverage of its existing customer base and strong brand name
recognition.

The Company fulfilled approximately 3,420,000 and 4,801,000 orders through its
combined telephonic and online sales channels during the three and six months
ended December 28, 2003, an increase of 8.3% and 7.5% over the prior year
periods. This growth was driven by the Company's online sales channel, which
experienced a 19.1% and 18.3% increase in order volume during the three and six
months ended December 28, 2003, respectively, driven by improved conversion of
qualified traffic through the Company's websites and third party portals, search
engines and affiliates, and the continued migration of customers from the
Company's telephonic sales channel. During the three months ended December 28,
2003, telephonic order volume was consistent with the same period of the prior
year, while order volume during the six months ended December 28, 2003 decreased
1.8% in comparison to the prior year period. The Company's combined telephonic

7


and online average order value of $59.72 and $61.15, during the three and six
months ended December 28, 2003, respectively, was consistent with the prior year
periods.

The online sales channel contributed 44.5% and 47.6% of total combined
telephonic and online revenues during the three and six months ended December
28, 2003, respectively, compared to 39.9% and 42.7% during the same periods of
the prior year. The Company intends to continue to drive revenue growth through
its online sales channel, and continue the migration of its customers from the
telephone to the Web for several important reasons: (i) online orders are less
expensive to process than telephonic orders, (ii) online customers can view the
Company's full array of gift offerings including non-floral gifts, which yield
higher gross margin opportunities, (iii) online customers can utilize all of the
Company's services, such as the various gift search functions, order status
check and reminder service, thereby deepening the relationship with its
customers and leading to increased order rates, and (iv) when customers visit
the Company online, it provides an opportunity to interact with them in an
electronic dialog via cost efficient marketing programs.

In order to improve overall demand, in response to forecasted economic
conditions and analysis of consumer buying patterns, during the three and six
months ended December 28, 2003, the Company reallocated some of its marketing
spending, reducing the circulation of certain non-floral product catalogs and
redirecting those funds to various online and media programs featuring floral
gifts. As a result, during the three and six months ended December 28, 2003,
non-floral gift products accounted for 66.2% and 57.5% of total combined
telephonic and online net revenues, respectively, in comparison to 67.0% and
58.6% during the same periods of the prior year. In the future, while the
Company may choose to emphasize different products and categories to better
match changes in consumer preferences and economic conditions, the Company
expects that on an annual basis, an increasingly higher portion of revenue will
continue to be derived from the sale of non-floral products.

Retail/fulfillment revenues for the three and six months ended December 28, 2003
increased in comparison to the same periods of the prior year, primarily as a
result of continued enhancements in our BloomNet(TM) distribution network and
improved Company-owned and franchised store sales.

Gross Profit


Three Months Ended Six Months Ended
--------------------------------------------- ---------------------------------------------
December 28, December 29, December 28, December 29,
2003 2002 % Change 2003 2002 % Change
-------------- --------------- ------------- --------------- --------------- ------------
(in thousands)

Gross profit $95,632 $90,094 6.1% $134,699 $126,772 6.3%
Gross margin % 44.9% 45.6% 43.7% 44.2%


Gross profit consists of net revenues less cost of revenues, which is comprised
primarily of florist fulfillment costs (fees paid directly to florists and fees
paid to wire service entities that serve as clearinghouses for floral orders,
net of wire service rebates), the cost of floral and non-floral merchandise sold
from inventory or through third parties, and associated costs including inbound
and outbound shipping charges. Additionally, cost of revenues include labor and
facility costs related to direct-to-consumer merchandise production operations,
as well as facility costs on properties that are sublet to the Company's
franchisees. Gross profit increased during the three and six months ended
December 28, 2003, in comparison to the same periods of the prior year,
primarily as a result of increased order volume on the Company's online sales
channels. Gross margin percentage during the three and six months ended December
28, 2003 decreased in comparison to the prior year, primarily as a result of the
aforementioned shift in product mix towards floral products which yield a lower
gross margin, but require lower marketing support, thereby contributing to the
Company's overall improvement in operating margins in comparison to prior year.
Gross margin percentage was also impacted by a slight increase in promotional
offers, as the Company used targeted discount programs to incentivize certain
customer behavior, such as new product introductory pricing, and early delivery
offers, which improve fulfillment logistics. The reduction in margin percentage
resulting from the above was largely offset by: i) improvements in inventory
management and product sourcing, ii) the November 2002 increase in the Company's
service charge, aligning it with industry norms, and iii) the Company's
continued focus on customer service, whereby stricter quality control standards
and enforcement methods reduced the rate of product credits/returns and
replacements.

As a result of these factors, the Company expects that its gross margin
percentage for its fiscal year ending June 27, 2004 will be consistent with the
prior year. However, over the longer term, the Company expects to continue to

8

grow its higher margin, non-floral business, and while varying by quarter due to
seasonal changes in product mix, expects that its gross margin percentage will
continue to increase on an annual basis.

Marketing and Sales Expense


Three Months Ended Six Months Ended
---------------------------------------------- ---------------------------------------------
December 28, December 29, December 28, December 29,
2003 2002 % Change 2003 2002 % Change
--------------- --------------- ------------- -------------- --------------- -------------
(in thousands)

Marketing and sales $66,762 $64,978 2.7% $95,608 $93,931 1.8%
Percentage of net revenues 31.3% 32.9% 31.0% 32.8%



Marketing and sales expense consists primarily of advertising and promotional
expenditures, catalog costs, online portal agreements, retail store and
fulfillment operations (other than costs included in cost of revenues) and
customer service center expenses, as well as the operating expenses of the
Company's departments engaged in marketing, selling and merchandising
activities. Marketing and sales expenses decreased as a percentage of net
revenues during the three and six months ended December 28, 2003, compared to
the same periods of the prior year as a result of: (i) volume related operating
efficiencies, (ii) a reduction in order processing costs, and (iii) a net
reduction in advertising cost per order, resulting from the aforementioned shift
in the mix of products being promoted by the Company, which enabled it to
proportionately reduce the circulation of higher cost per order catalogs in
favor of lower cost media and online advertising. As a result of the Company's
cost-efficient customer retention programs, of the 2,327,000 and 3,487,000
customers who placed orders during the three and six months ended December 28,
2003, respectively, approximately 48.6% and 48.9% represented repeat customers,
compared to 46.9% and 46.4%, in the prior year periods. In addition, as a result
of the strength of the Company's brands, combined with its cost-efficient
marketing programs, the Company added approximately 1,197,000 and 1,681,000 new
customers during the three and six months ended December 28, 2003, respectively.

In order to further execute its business plan, the Company expects to continue
to invest in its marketing and sales efforts to acquire new customers, while
also leveraging its already significant customer base through cost effective,
customer retention initiatives. Such spending will be within the context of the
Company's overall marketing plan, which is continually evaluated and revised to
reflect the results of the Company's most recent market research, including the
impact of changing economic conditions and consumer preferences, and seeks to
determine the most cost-efficient use of the Company's marketing dollars.
Although the Company believes that increased spending in the area of marketing
and sales will be necessary for the Company to continue to grow its revenues,
the Company expects that, on an annual basis, marketing and sales expense will
continue to decline as a percentage of net revenues.

Technology and Development Expense


Three Months Ended Six Months Ended
---------------------------------------------- ---------------------------------------------
December 28, December 29, December 28, December 29,
2003 2002 % Change 2003 2002 % Change
-------------- --------------- -------------- -------------- --------------- -------------
(in thousands)

Technology and development $3,503 $3,415 2.6% $6,934 $6,993 (0.8%)
Percentage of net revenues 1.6% 1.7% 2.2% 2.4%



Technology and development expense consists primarily of payroll and operating
expenses of the Company's information technology group, costs associated with
its Web sites, including hosting, design, content development and maintenance
and support costs related to the Company's order entry, customer service,
fulfillment and database systems. During the three and six months ended December
28, 2003, technology and development expense decreased as a percentage of net
revenues in comparison to the same periods of the prior year due to continued
cost-efficiencies realized by internalizing the Company's development functions,
which offset increased costs associated with software licensing and computer
maintenance agreements required to support the Company's IT infrastructure.
Internalizing the development functions has enabled the Company to cost
effectively enhance the content and functionality of its Web sites and improve
the performance of the Company's fulfillment and database systems, while adding
improved operational flexibility and supplemental back-up and system redundancy.
During the three and six months ended December 28, 2003, the Company expended
$4.6 million and $9.9 million on technology and development, of which $1.1
million and $3.0 million has been capitalized.

9

Although the Company believes that continued investment in technology and
development is critical to attaining its strategic objectives, the Company
expects that its spending in comparison to prior fiscal periods will continue to
decrease as a percentage of net revenues due to the expected benefits from
previous investments in the Company's current technology platform.

General and Administrative Expense


Three Months Ended Six Months Ended
---------------------------------------------- ----------------------------------------------
December 28, December 29, December 28, December 29,
2003 2002 % Change 2003 2002 % Change
--------------- --------------- -------------- --------------- --------------- --------------
(in thousands)

General and administrative $7,577 $7,462 1.6% $15,356 $14,869 3.3%
Percentage of net revenues 3.6% 3.8% 5.0% 5.2%



General and administrative expense consists of payroll and other expenses in
support of the Company's executive, finance and accounting, legal, human
resources and other administrative functions, as well as professional fees and
other general corporate expenses. Although decreasing as a percentage of net
revenues, general and administrative expense during the three and six months
ended December 28, 2003 increased in comparison to the same periods of the prior
year, primarily as a result of payroll increases and higher health and business
insurance costs.

The Company believes that its current general and administrative infrastructure
is sufficient to support existing requirements, and as such, while increasing in
absolute dollars, general and administrative expenses on an annual basis are
expected to continue to decline as a percentage of net revenues.

Depreciation and Amortization Expense


Three Months Ended Six Months Ended
---------------------------------------------- ----------------------------------------------
December 28, December 29, December 28, December 29,
2003 2002 % Change 2003 2002 % Change
--------------- --------------- -------------- --------------- --------------- --------------
(in thousands)

Depreciation and amortization $3,843 $4,068 (5.5%) $7,760 $8,097 (4.2%)
Percentage of net revenues 1.8% 2.1% 2.5% 2.8%



The decrease in depreciation and amortization expense during the three and six
months ended December 28, 2003, in comparison to the same periods of the prior
year, reflects the impact of the Company's declining rate of capital additions,
and the fact that certain software components of the Company's order entry,
customer service, fulfillment and database systems, are now fully depreciated.

Although the Company believes that continued investment in its infrastructure,
primarily in the areas of technology and development, is critical to attaining
its strategic objectives, the Company expects that depreciation and amortization
will continue to decrease as a percentage of net revenues in comparison to prior
fiscal periods.

Other Income (Expense)


Three Months Ended Six Months Ended
---------------------------------------------- ----------------------------------------------
December 28, December 29, December 28, December 29,
2003 2002 % Change 2003 2002 % Change
--------------- --------------- -------------- --------------- --------------- --------------
(in thousands)

Interest income $223 $284 (21.5%) $415 $635 (34.6%)
Interest expense (186) (262) 29.0% (419) (576) 27.3%
Other (14) (106) 86.8% (213) (148) (43.9%)

------------- ------------- ------------- ---------------
$23 ($84) 127.4% ($217) ($89) (143.8%)
============= ============= ============= ===============


10


Other income (expense) consists primarily of interest income earned on the
Company's investments and available cash balances, offset by interest expense,
primarily attributable to the Company's capital leases and other long-term debt.
The increase in other income (expense) during the three months ended December
28, 2003 was primarily attributable to a reduction in interest expense
associated with the refinancing of a series of fixed and variable rate mortgage
and equipment notes in June 2003, and a loss incurred in the prior year upon the
closure of a retail store, offset in part by a reduction of interest income due
to a decline in the average rate of return on the Company's investments as a
result of prevailing market conditions. The decrease in other income (expense)
during the six months ended December 28, 2003 was primarily due to a decline in
the average rate of return on its investments, and a loss incurred upon the
conversion/relocation of a retail store into a local fulfillment center, offset
by a reduction in interest expense associated with the aforementioned long-term
debt refinancing.

Income Taxes

During the three and six months ended December 28, 2003 the Company recorded a
$0.3 million income tax provision for federal alternative minimum tax (AMT) and
various state taxes resulting from state tax law changes that deferred the usage
of available net operating losses. During the three and six months ended
December 29, 2002, no income taxes were recorded, as all available loss
carrybacks had been fully utilized. The Company has provided a full valuation
allowance on that portion of its deferred tax assets, consisting primarily of
net operating loss carryforwards.

Liquidity and Capital Resources

At December 28, 2003, the Company had working capital of $48.7 million,
including cash and equivalents and short-term investments of $92.6 million,
compared to working capital of $26.9 million, including cash and equivalents and
short-term investments of $61.2 million, at June 29, 2003. In addition to its
cash and short-term investments, at December 28, 2003 and June 29, 2003, the
Company maintained approximately $10.5 million and $19.5 million, respectively,
of long-term investments, consisting primarily of investment grade corporate and
U.S. government securities.

Net cash provided by operating activities of $26.9 million for the six months
ended December 28, 2003 was primarily attributable to net income and seasonal
changes in working capital, consisting of increases in accounts payable and
accrued expenses related to the Christmas holiday and non-cash charges of
depreciation and amortization, offset in part by increases in accounts
receivable, also due to the Christmas Holiday.

Net cash provided by investing activities of $9.1 million for the six months
ended December 28, 2003 was principally comprised of net sales of investments,
reduced by capital expenditures primarily related to the Company's technology
infrastructure.

Net cash used in financing activities was $0.4 million for the six months ended
December 28, 2003, resulting primarily from the repayment of amounts outstanding
under the Company's credit facilities and long-term capital lease obligations,
offset in part by the net proceeds received upon the exercise of employee stock
options.

At December 28, 2003, the Company's material capital commitments consist of:

o obligations outstanding under capital and operating leases (including
guarantees of $0.4 million), as well as commercial notes related to
obligations arising from, and collateralized by, the underlying
assets of the Company's warehousing/fulfillment facility in Madison,
Virginia ($6.2 million - 2004, $9.2 million - 2005, $6.1 million -
2006, $3.9 million - 2007, $2.5 million - 2008, and $8.1 million -
thereafter);o
o inventory commitments ($14.9 million).

On September 16, 2001, the Company's Board of Directors approved the repurchase
of up to $10.0 million of the Company's Class A common stock. Although no
repurchases have been made as of February 4, 2004, any such purchases could be
made from time to time in the open market and through privately negotiated
transactions, subject to general market conditions. The repurchase program will
be funded utilizing available cash.

Critical Accounting Policies and Estimates

The Company's discussion and analysis of its financial statements and results of
operations are based upon the consolidated financial statements of
1-800-FLOWERS.COM, Inc., which have been prepared in accordance with accounting
principles generally accepted in the United States. The preparation of these
financial statements requires management to make estimates and assumptions that
affect the reported amount of assets, liabilities, revenues and expenses, and

11

related disclosure of contingent assets and liabilities. On an ongoing basis,
management evaluates its estimates, including those related to revenue
recognition, inventory and long-lived assets, including goodwill and other
intangible assets related to acquisitions. Management bases its estimates and
judgments on historical experience and on various other factors that are
believed to be reasonable under the circumstances, the results of which form the
basis for making judgments about the carrying values of assets and liabilities.
Actual results may differ from these estimates under different assumptions or
conditions. Management believes the following critical accounting policies,
among others, affects the Company's more significant judgments and estimates
used in preparation of its consolidated financial statements.

Revenue Recognition

Net revenues are generated by online, telephonic and retail fulfillment
operations and primarily consist of the selling price of merchandise, service or
outbound shipping charges, less discounts, returns and credits. Net revenues are
recognized upon product shipment.

Accounts Receivable

The Company maintains allowances for doubtful accounts for estimated losses
resulting from the inability of its customers to make required payments. If the
financial condition of the Company's customers were to deteriorate, resulting in
an impairment of their ability to make payments, additional allowances may be
required.

Inventory

The Company states inventory at the lower of cost or market. In assessing the
realization of inventories, we are required to make judgments as to future
demand requirements and compare that with inventory levels. It is possible that
changes in consumer demand could cause a reduction in the net realizable value
of inventory.

Goodwill and Other Intangible Assets

Goodwill represents the excess of the purchase price over the fair value of the
net assets acquired and is evaluated annually for impairment. The cost of
intangible assets with determinable lives is amortized to reflect the pattern of
economic benefits consumed, on a straight-line basis, over the estimated periods
benefited, ranging from 3 to 16 years.

The Company periodically evaluates acquired businesses for potential impairment
indicators. Judgment regarding the existence of impairment indicators is based
on market conditions and operational performance of the Company. Future events
could cause the Company to conclude that impairment indicators exist and that
goodwill and other intangible assets associated with our acquired businesses are
impaired.

Capitalized Software

The carrying value of capitalized software, both purchased and internally
developed, is periodically reviewed for potential impairment indicators. Future
events could cause the Company to conclude that impairment indicators exist and
that capitalized software is impaired.

Income Taxes

The Company has established deferred income tax assets and liabilities for
temporary differences between the financial reporting bases and the income tax
bases of its assets and liabilities at enacted tax rates expected to be in
effect when such assets or liabilities are realized or settled. The Company
records a valuation allowance on the deferred income tax assets to reduce the
total to an amount management believes is more likely than not to be realized.
Valuation allowances were provided principally to offset certain deferred income
tax assets for operating loss carryforwards.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The Company's earnings and cash flows are subject to fluctuations due to changes
in interest rates primarily from its investment of available cash balances in
investment grade corporate and U.S. government securities. Under its current
policies, the Company does not use interest rate derivative instruments to
manage exposure to interest rate changes.

12




ITEM 4. CONTROLS AND PROCEDURES

Under the supervision and with the participation of our management, including
the Chief Executive Officer and Chief Financial Officer, we have evaluated the
effectiveness of the design and operation of our disclosure controls and
procedures pursuant to Exchange Act Rule 13a-14(c) as of the end of the period
covered by this report. Based on that evaluation, the Chief Executive Officer
and Chief Financial Officer have concluded that these disclosure controls and
procedures are effective. There were no changes in our internal control over
financial reporting during the quarter ended December 28, 2003 that have
materially affected, or are reasonably likely to materially affect, our internal
controls over financial reporting.


























13





PART II. - OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

From time to time, the Company is subject to legal proceedings and claims
arising in the ordinary course of business. The Company is not aware of any such
legal proceedings or claims that it believes will have, individually or in the
aggregate, a material adverse effect on its business, consolidated financial
position, results of operations or liquidity.

ITEM 2. CHANGES IN SECURITIES AND USE OF PROCEEDS

Not applicable.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

Not applicable.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

The Company's Annual Meeting of Stockholders was held on December 2,
2003.

The following nominees were elected as directors, each to serve until
the 2006 Annual Meeting or until their respective successors shall have
been duly elected and qualified, by the vote set forth below:



Nominee For Withheld
---------------------------- ----------------------------------- ------------------------------------------
Jeffrey C. Walker 390,212,925 935,376
Kevin J. O'Connor 390,437,248 711,053

The following Directors who were not nominees for election at
this Annual Meeting will continue to serve on the Board of Directors
of the Company: James F. McCann, Christopher G. McCann, T. Guy Minetti,
John J. Conefry, Jr., Leonard J. Elmore and Mary Lou Quinlan.

The proposal to approve the Section 16 Executive Officers Bonus Plan
was approved by the vote set forth below:

For Against Abstain
------------------------- ----------------------------------- ------------------------------------------
390,988,707 118,993 40,601

The proposal to approve the 2003 Long Term Incentive and Share Award
Plan was approved by the vote set forth below:

For Against Abstain
------------------------- ----------------------------------- ------------------------------------------
371,727,831 10,743,144 3,849


The proposal to ratify the selection of Ernst & Young LLP, independent
public accountants, as auditors of the Company for the fiscal year
ending June 27, 2004 was approved by the vote set forth below:

For Against Abstain
------------------------- ----------------------------------- ------------------------------------------
391,011,917 135,128 1,256


ITEM 5. OTHER INFORMATION

Not applicable.

ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

(a) Exhibits.

31.1 Certifications pursuant to Section 302 of the Sarbanes-Oxley Act
of 2002.

32.1 Certifications pursuant to Section 906 of the Sarbanes-Oxley Act
of 2002.



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(b) Reports on Form 8-K

On October 23, 2003, the Company filed a report on Form 8-K
announcing results of operations and financial condition for its
fiscal 2004 first quarter ended September 28, 2003.

On January 12, 2004, the Company filed a report on Form 8-K announcing
anticipated results for its fiscal 2004 second quarter ended December
28, 2003.

On February 5, 2004, the Company filed a report on Form 8-K disclosing
financial results for its fiscal 2004 second quarter ended December
28, 2003.
































15






SIGNATURES



Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.





1-800-FLOWERS.COM, Inc.
----------------------------------
(Registrant)




Date: February 10, 2004 /s/ James F. McCann
- --------------------------- ----------------------------------
James F. McCann
Chief Executive Officer
Chairman of the Board of Directors
(Principal Executive Officer)




Date: February 10, 2004 /s/ William E. Shea
- ------------------------- ----------------------------------
William E. Shea
Senior Vice President Finance and
Administration (Principal Financial
and Accounting Officer)























16