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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-Q

X QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
- --- SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended September 28, 2003


___ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the transition period from ___ to ___

Commission File No. 0-26841

1-800-FLOWERS.COM, Inc.
(Exact name of registrant as specified in its charter)

DELAWARE 11-3117311
-------- ----------
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization) Identification No.)

1600 Stewart Avenue, Westbury, New York 11590
---------------------------------------------
(Address of principal executive offices)(Zip code)

(516) 237-6000
--------------
(Registrant's telephone number, including area code)

Not applicable
--------------
(Former name, former address and former
fiscal year, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the Registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes (X) No ( )

Indicate by check mark whether the registrant is an accelerated filer (as
defined in Rule 12b-2 of the Exchange Act). Yes (X) No ( )

The number of shares outstanding of each of the Registrant's classes of common
stock:


28,899,353
----------
(Number of shares of Class A common stock outstanding as of November 5, 2003)


36,959,815
----------
(Number of shares of Class B common stock outstanding as of November 5, 2003)




1-800-FLOWERS.COM, Inc.

FORM 10-Q
FOR THE THREE MONTHS ENDED SEPTEMBER 28, 2003


INDEX
Page
----

Part I. Financial Information

Item 1. Consolidated Financial Statements:

Consolidated Balance Sheets - September 28, 2003
(Unaudited) and June 29, 2003 1

Consolidated Statements of Operations (Unaudited) - Three
Months Ended September 28, 2003 and September 29, 2002 2

Consolidated Statements of Cash Flows (Unaudited) - Three
Months Ended September 28, 2003 and September 29, 2002 3

Notes to Consolidated Financial Statements (Unaudited) 4

Item 2. Management's Discussion and Analysis of Financial Condition
and Results of Operations 6

Item 3. Quantitative and Qualitative Disclosures About Market Risk 11

Item 4. Controls and Procedures 11


Part II. Other Information

Item 1. Legal Proceedings 12

Item 2. Changes in Securities and Use of Proceeds 12

Item 3. Defaults upon Senior Securities 12

Item 4. Submission of Matters to a Vote of Security Holders 12

Item 5. Other Information 12

Item 6. Exhibits and Reports on Form 8-K 12

Signatures 13













PART I. - FINANCIAL INFORMATION
ITEM 1. - CONSOLIDATED FINANCIAL STATEMENTS



1-800-FLOWERS.COM, Inc. and Subsidiaries
Consolidated Balance Sheets
(in thousands, except share data)



September 28, June 29,
2003 2003
--------------- -----------
(unaudited)

Assets
Current assets:
Cash and equivalents $ 28,854 $ 49,079
Short-term investments 19,390 12,139
Receivables, net 9,343 7,767
Inventories 29,322 20,370
Prepaid and other current assets 4,941 2,208
------------- ------------
Total current assets 91,850 91,563

Property, plant and equipment, net 44,858 46,500
Investments 9,427 19,471
Capitalized investment in leases 244 276
Goodwill 37,692 37,692
Other intangibles, net 3,053 3,211
Other assets 18,555 16,083
------------- ------------
Total assets $205,679 $214,796
============= ============




Liabilities and stockholders' equity
Current liabilities:
Accounts payable and accrued expenses $ 57,667 $ 61,663
Current maturities of long-term debt and obligations under capital leases 2,950 3,025
------------- ------------
Total current liabilities 60,617 64,688
Long-term debt and obligations under capital leases 8,379 9,124
Other liabilities 4,312 3,696
------------- ------------
Total liabilities 73,308 77,508
Commitments and contingencies
Stockholders' equity:
Preferred stock, $.01 par value, 10,000,000 shares authorized, none issued - -
Class A common stock, $.01 par value, 200,000,000 shares authorized, 28,837,611
and 28,679,848 shares issued at September 28, 2003 and June 29, 2003,
respectively 288 287
Class B common stock, $.01 par value, 200,000,000 shares authorized, 42,293,855
and 42,399,915 shares issued at September 28, 2003 and June 29, 2003,
respectively 423 424
Additional paid-in capital 247,865 247,636
Retained deficit (113,097) (107,951)
Treasury stock, at cost-52,800 Class A and 5,280,000 Class B shares (3,108) (3,108)
------------- ------------
Total stockholders' equity 132,371 137,288
------------- ------------
Total liabilities and stockholders' equity $205,679 $214,796
============= ============





See accompanying notes.



1





1-800-FLOWERS.COM, Inc. and Subsidiaries
Consolidated Statements of Operations
(in thousands, except per share data)
(unaudited)



Three Months Ended
----------------------------------
September 28, September 29,
2003 2002
----------------- ---------------
Net revenues $95,160 $89,225
Cost of revenues 56,093 52,547
----------------- ---------------
Gross profit 39,067 36,678
Operating expenses:
Marketing and sales 28,846 28,953
Technology and development 3,431 3,578
General and administrative 7,779 7,407
Depreciation and amortization 3,917 4,029
----------------- ---------------
Total operating expenses 43,973 43,967
----------------- ---------------
Operating loss (4,906) (7,289)
Other income (expense):
Interest income 192 351
Interest expense (233) (314)
Other, net (199) (42)
----------------- ---------------
Total other income (expense), net (240) (5)
----------------- ---------------
Net loss $(5,146) $(7,294)
================= ===============

Basic and diluted net loss per common share ($0.08) $(0.11)
================= ===============
Weighted average shares used in the calculation of basic and
diluted net loss per common share 65,775 65,476
================= ===============


See accompanying notes.





















2






1-800-FLOWERS.COM, Inc. and Subsidiaries
Consolidated Statements of Cash Flows
(in thousands)
(unaudited)



Three Months Ended
--------------------------------
September 28, September 29,
2003 2002
--------------- --------------

Operating activities:
Net loss $(5,146) ($7,294)
Reconciliation of net loss to net cash used in operations:
Depreciation and amortization 3,917 4,029
Bad debt expense 91 82
Other non-cash items 156 72
Changes in operating items:
Receivables (1,667) (27)
Inventories (8,952) (9,214)
Prepaid and other (2,733) (2,577)
Accounts payable and accrued expenses (3,996) (2,105)
Other assets (2,581) (3,796)
Other liabilities 616 326
--------------- --------------
Net cash used in operating activities (20,295) (20,504)

Investing activities:
Purchase of investments (18,666) (5,026)
Sale of investments 21,459 12,651
Capital expenditures, net of non-cash expenditures (2,233) (1,962)
Other 75 56
--------------- --------------
Net cash provided by investing activities 635 5,719

Financing activities:
Proceeds from employee stock options 229 108
Repayment of notes payable and bank borrowings (250) (244)
Payment of capital lease obligations (544) (537)
--------------- --------------
Net cash used in financing activities (565) (673)
--------------- --------------
Net change in cash and equivalents (20,225) (15,458)
Cash and equivalents:
Beginning of period 49,079 40,601
--------------- --------------
End of period $28,854 $25,143
=============== ==============





See accompanying notes.






3





1-800-FLOWERS.COM, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(unaudited)

Note 1 - Accounting Policies

Basis of Presentation

The accompanying unaudited consolidated financial statements have been prepared
by 1-800-FLOWERS.COM, Inc. and subsidiaries (the "Company") in accordance with
accounting principles generally accepted in the United States for interim
financial information and pursuant to the rules and regulations of the
Securities and Exchange Commission. Accordingly, they do not include all of the
information and footnotes required by accounting principles generally accepted
in the United States for complete financial statements. In the opinion of
management, all adjustments (consisting of normal recurring accruals) considered
necessary for a fair presentation have been included. Operating results for the
three months ended September 28, 2003 are not necessarily indicative of the
results that may be expected for the fiscal year ending June 27, 2004.

The balance sheet information at June 29, 2003 has been derived from the audited
financial statements at that date.

For further information, refer to the consolidated financial statements and
footnotes thereto included in the Company's Annual Report on Form 10-K for the
fiscal year ended June 29, 2003.

Use of Estimates

The preparation of the consolidated financial statements in conformity with
accounting principles generally accepted in the United States requires
management to make estimates and assumptions that affect the amounts reported in
the financial statements and accompanying notes. Actual results could differ
from those estimates.

Employee Stock Incentive Plans

The Company accounts for its stock option plans under Accounting Principles
Board ("APB") Opinion No. 25, "Accounting for Stock Issued to Employees," and
related Interpretations. Accordingly, no stock-based compensation is reflected
in net income, as all options granted had an exercise price equal to the market
value of the underlying common stock on the date of grant and the related number
of shares granted is fixed at that point in time. The following table
illustrates the effect on net loss and net loss per share as if the Company had
applied the fair value recognition provisions of Statement of Financial
Accounting Standards ("SFAS") No. 123, "Accounting for Stock-Based
Compensation", as amended by SFAS No. 148, "Accounting for Stock-Based
Compensation - Transition and Disclosure."





Three Months Ended
---------------------------------
September 28, September 29,
2003 2002
---------------- ----------------
(in thousands, except per share data)


Net loss ($5,146) ($7,294)
Less: Stock based compensation $1,877 $1,589
---------------- ----------------
Pro forma net loss ($7,023) ($8,883)
================ ================

Net loss per share:
Basic and diluted - As reported ($0.08) ($0.11)
Basic and diluted - Pro-forma ($0.11) ($0.14)



The assumptions used to calculate the fair value of options granted are
evaluated and revised, as necessary, to reflect market conditions and
experience.

Comprehensive Loss

For the three months ended September 28, 2003 and September 29, 2002, the
Company's comprehensive losses were equal to the respective net losses for each
of the periods presented.



4





1-800-FLOWERS.COM, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
(unaudited)

Note 2 - Other Intangibles

The Company's other intangible assets consist of the following:



September 28, 2003 June 29, 2003
---------------------------------------- ----------------------------------------
Gross Gross
Amortization Carrying Accumulated Carrying Accumulated
Period Amount Amortization Net Amount Amortization Net
--------------- ------------ ------------- ----------- ----------- --------------- ------------
(in thousands)

Intangible assets with
determinable lives
Investment in licenses 14 - 16 years $4,927 $2,872 $2,055 $4,927 $2,792 $2,135
Customer lists 3 years 910 430 480 910 354 556
Other 20 years 171 129 42 171 127 44
------------ ------------- ----------- ----------- --------------- ------------
6,008 3,431 2,577 6,008 3,273 2,735

Trademarks with
indefinite lives - 480 4 476 480 4 476
------------ ------------- ----------- ----------- --------------- ------------
Total identifiable
intangible assets $6,488 $3,435 $3,053 $6,488 $3,277 $3,211
============ ============= =========== =========== =============== ============




Estimated amortization expense is as follows: remainder of fiscal 2004 - $0.5
million, fiscal 2005 - $0.6 million, fiscal 2006 - $0.3 million, fiscal 2007 -
$0.3 million, fiscal 2008 - $0.3 million, and thereafter - $0.6 million.

Note 3 - Long-Term Debt

The Company's long-term debt and obligations under capital leases consist of the
following:



September June 29,
28, 2003 2003
------------- ------------
(in thousands)

Commercial notes and revolving credit lines $6,402 $6,612
Seller financed acquisition obligations 113 145
Obligations under capital leases 4,814 5,392
----------- -----------
11,329 12,149
Less current maturities of long-term debt and obligations under
capital leases 2,950 3,025
----------- -----------
$8,379 $9,124
=========== ===========


Note 4 - Net Loss Per Common Share

Basic net loss per common share is computed using the weighted-average number of
common shares outstanding during the period. Diluted net loss per common share
is computed using the weighted average number of common shares outstanding
during the period, and excludes the effect of 2,741,000 and 2,052,000 dilutive
potential common shares outstanding (employee stock options) for the three
months ended September 28, 2003 and September 29, 2002, as their inclusion would
be antidilutive.

Note 5 - Commitments and Contingencies

Legal Proceedings

From time to time, the Company is subject to legal proceedings and claims
arising in the ordinary course of business. The Company is not aware of any such
legal proceedings or claims that it believes will have, individually or in the
aggregate, a material adverse effect on its consolidated financial position,
results of operations or liquidity.


5

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS.

Forward Looking Statements

Certain of the matters and subject areas discussed in this Quarterly Report on
Form 10-Q contain "forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. All statements other than statements
of historical information provided herein are forward-looking statements and may
contain information about financial results, economic conditions, trends and
known uncertainties based on the Company's current expectations, assumptions,
estimates and projections about its business and the Company's industry. These
forward-looking statements involve risks and uncertainties. The Company's actual
results could differ materially from those anticipated in these forward-looking
statements as a result of several factors, including those more fully described
under the caption "Risk Factors that May Affect Future Results" within the
Company's Annual Report on Form 10-K. Readers are cautioned not to place undue
reliance on these forward-looking statements, which reflect management's
analysis, judgment, belief or expectation only as of the date hereof. The
forward-looking statements made in this Quarterly Report on Form 10-Q relate
only to events as of the date on which the statements are made. The Company
undertakes no obligation to publicly update any forward-looking statements for
any reason, even if new information becomes available or other events occur in
the future.

Overview

1-800-FLOWERS.COM has helped millions of customers connect to the people they
care about with a broad range of thoughtful gifts, award-winning customer
service and its unique technology and fulfillment infrastructure. The Company's
product line includes flowers, plants, gourmet foods, candies, gift baskets and
other unique gifts available to customers around the world via: the Internet
(www.1800flowers.com); by calling 1-800-FLOWERS(R) (1-800-356-9377) 24 hours a
day; or by visiting one of the Company-operated or franchised stores.
1-800-FLOWERS.COM's collection of thoughtful gifting brands includes home decor
and garden merchandise from Plow & Hearth(R) (phone: 1-800-627-1712 or web:
www.plowandhearth.com), premium popcorn, confections and other food gifts from
The Popcorn Factory(R)(phone: 1-800-541-2676 or web: www.thepopcornfactory.com),
gourmet food products from GreatFood.com(R) (www.greatfood.com), and children's
gifts from HearthSong(R) (www.hearthsong.com) and Magic Cabin(R)
(www.magiccabin.com).

Results of Operations

Net Revenues

Three Months Ended
----------------------------------
September September 29,
28, 2003 2002 % Change
---------------- --------------- -----------
(in thousands)
Net revenues:
Telephonic $40,371 $42,531 (5.1%)
Online 48,936 40,800 19.9%
Retail/fulfillment 5,853 5,894 (0.7%)
-------- -------
Total net revenues $95,160 $89,225 6.7%
======== =======

Net revenues consist primarily of the selling price of the merchandise, service
or outbound shipping charges, less discounts, returns and credits. The Company's
combined telephonic and online revenue growth of 7.2% during the three months
ended September 28, 2003 was due to an increase in order volume and average
order value resulting from the Company's effective marketing efforts, continued
leverage of its existing customer base and strong brand name recognition.

The Company fulfilled approximately 1,381,000 orders through its combined
telephonic and online sales channels during the three months ended September 28,
2003, an increase of 5.5% over the prior year period. This growth was driven by
the Company's online sales channel, which experienced a 16.8% increase in order
volume in comparison to the prior year period, driven by improved conversion of
qualified traffic through the Company's websites and third party portals and
affiliates, and the continued migration of customers from the Company's
telephonic sales channel, which experienced a corresponding 7.7% order volume
decrease in comparison to the prior year period. The online sales channel
contributed 54.8% of total combined telephonic and online revenues during the
three months ended September 28, 2003, compared to 49.0% for the same period of

6


the prior year. The Company intends to continue to drive revenue growth through
its online business, and continue the migration of its customers from the
telephone to the Web for several important reasons: (i) online orders are less
expensive to process than telephonic orders, (ii) online customers can view the
Company's full array of gift offerings including non-floral gifts, which yield
higher gross margin opportunities, (iii) online customers can utilize all of the
Company's services, such as the various gift search functions, order status
check and reminder service, thereby deepening the relationship with its
customers and leading to increased order rates, and (iv) when customers visit
the Company online, it provides an opportunity to interact with them in an
electronic dialog via cost efficient marketing programs.

In order to improve overall demand, in response to forecasted economic
conditions and analysis of consumer buying patterns, during the three months
ended September 28, 2003, the Company reallocated some of its marketing
spending, reducing the circulation of certain non-floral product catalogs and
redirecting those funds to various online and media programs, including several
summer programs featuring floral gifts, such as the Company's successful rose
promotion in July. As a result, during the three months ended September 28,
2003, non-floral gift products accounted for 37.4% of total combined telephonic
and online net revenues, in comparison to 39.5% during the same period of the
prior year. In the future, while the Company may choose to emphasize different
products and categories to better match changes in consumer preferences and
economic conditions, the Company expects that on an annual basis, an
increasingly higher proportion of revenue will continue to be derived from the
sale of non-floral products.

The Company's combined telephonic and online sales channels average order value
of $64.68 during the three months ended September 28, 2003, was 1.6% higher than
that of the prior year, due in part to merchandise mix and the successful
penetration of recently implemented up-selling and cross-brand selling programs.

Retail/fulfillment revenues for the three months ended September 28, 2003
decreased slightly in comparison to the same period of the prior year, primarily
as a result of closing or converting certain company owned retail stores into
franchised operations.


Gross Profit




Three Months Ended
---------------------------------
September 28, September 29,
2003 2002 % Change
--------------- ---------------- ---------------
(in thousands)

Gross profit $39,067 $36,678 6.5%
Gross margin % 41.1% 41.1%



Gross profit consists of net revenues less cost of revenues, which is comprised
primarily of florist fulfillment costs (fees paid directly to florists and fees
paid to wire service entities that serve as clearinghouses for floral orders,
net of wire service rebates), the cost of floral and non-floral merchandise sold
from inventory or through third parties, and associated costs including inbound
and outbound shipping charges. Additionally, cost of revenues include labor and
facility costs related to direct-to-consumer merchandise production operations,
as well as facility costs on properties that are sublet to the Company's
franchisees. Gross profit increased during the three months ended September 28,
2003, in comparison to the same period of the prior year, primarily as a result
of increased order volume. Gross margin percentage was consistent with prior
year as a result of the aforementioned shift in product mix towards floral
products which yield a lower gross margin, but require a comparably lower
proportion of marketing support, thereby contributing to the Company's overall
improvement in operating margins in comparison to prior year. The reduction in
margin percentage resulting from the shift in product mix was offset by: i)
improvements in inventory management and product sourcing, ii) the November 2002
increase in the Company's service charge, aligning it with industry norms, and
iii) the Company's continued focus on customer service, whereby stricter quality
control standards and enforcement methods reduced the rate of product
credits/returns and replacements.

As the Company continues to grow its higher margin, non-floral business, the
Company expects that gross margin percentage, while varying by quarter due to
seasonal changes in product mix, will continue to increase on an annual basis by
approximately 50 basis points.



7



Marketing and Sales Expense

Three Months Ended
---------------------------------
September 28, September 29,
2003 2002 % Change
--------------- ---------------- -------------
(in thousands)

Marketing and sales $28,846 $28,953 (0.4%)
Percentage of net revenues 30.3% 32.4%



Marketing and sales expense consists primarily of advertising and promotional
expenditures, catalog costs, online portal agreements, retail store and
fulfillment operations (other than costs included in cost of revenues) and
customer service center expenses, as well as the operating expenses of the
Company's departments engaged in marketing, selling and merchandising
activities. Marketing and sales expenses for the three months ended September
28, 2003 were consistent with the same period of the prior year, and decreased
to 30.3% of net revenues during the three months ended September 28, 2003, from
32.4% during the same period of the prior fiscal year, as a result of: (i)
volume related operating efficiencies, (ii) a reduction in order processing
costs, and (iii) a net reduction in advertising cost per order, resulting from
the aforementioned shift in the mix of products being promoted by the Company,
which enabled it to reduce the circulation of higher cost per order catalogs in
favor of lower cost media and online advertising. As a result of the Company's
cost-efficient customer retention programs, of the 1,160,000 customers who
placed orders during the three months ended September 28, 2003, approximately
58.3% represented repeat customers as compared to 56.0% in the prior year
period. In addition, as a result of the strength of the Company's brands,
combined with its cost-efficient marketing programs, the Company added
approximately 484,000 new customers during the three months ended September 28,
2003.

In order to further execute its business plan, the Company expects to continue
to invest in its marketing and sales efforts to acquire new customers, while
also leveraging its already significant customer base through cost effective,
customer retention initiatives. Such spending will be within the context of the
Company's overall marketing plan, which is continually evaluated and revised to
reflect the results of the Company's most recent market research, including
changing economic conditions, and seeks to determine the most cost-efficient use
of the Company's marketing dollars. Although the Company believes that increased
spending in the area of marketing and sales will be necessary for the Company to
continue to grow its revenues, the Company expects that on an annual basis
marketing and sales expense will continue to decline as a percentage of net
revenues.



Technology and Development Expense



Three Months Ended
--------------------------------
September 28, September 29,
2003 2002 % Change
--------------- ---------------- -----------
(in thousands)

Technology and development $3,431 $3,578 (4.1%)
Percentage of net revenues 3.6% 4.0%



Technology and development expense consists primarily of payroll and operating
expenses of the Company's information technology group, costs associated with
its Web sites, including hosting, design, content development and maintenance
and support costs related to the Company's order entry, customer service,
fulfillment and database systems. Technology and development expense decreased
during the three months ended September 28, 2003, in comparison to the same
period of the prior year, due to cost-efficiencies realized by bringing the
Popcorn Factory's web-hosting platform in-house during the second quarter of the
prior year. Internalizing the Company's development functions has enabled the
Company to cost effectively enhance the content and functionality of its Web
sites and improve the performance of the Company's fulfillment and database
systems, while adding improved operational flexibility and supplemental back-up
and system redundancy. During the three months ended September 28, 2003, the
Company expended $5.3 million on technology and development, of which $1.9
million has been capitalized.

Although the Company believes that continued investment in technology and
development is critical to attaining its strategic objectives, the Company
expects that its spending in comparison to prior fiscal periods will continue to

8

decrease as a percentage of net revenues due to the expected benefits from
previous investments in the Company's current technology platform.


General and Administrative Expense

Three Months Ended
-------------------------------
September September
28, 2003 29, 2002 % Change
-------------- --------------- -----------
(in thousands)

General and administrative $7,779 $7,407 5.0%
Percentage of net revenues 8.2% 8.3%


General and administrative expense consists of payroll and other expenses in
support of the Company's executive, finance and accounting, legal, human
resources and other administrative functions, as well as professional fees and
other general corporate expenses. The increase in general and administrative
expense during the three months ended September 28, 2003, in comparison to the
same period of the prior year, was primarily attributable to increases in
various professional fees, including executive search costs related to the
Company's vacant senior vice president of marketing position.

The Company believes that its current general and administrative infrastructure
is sufficient to support existing requirements, and as such, while increasing in
absolute dollars, general and administrative expenses on an annual basis are
expected to continue to decline as a percentage of net revenues.


Depreciation and Amortization Expense


Three Months Ended
-------------------------------
September September
28, 2003 29, 2002 % Change
-------------- --------------- -----------
(in thousands)

Depreciation and amortization $3,917 $4,029 (2.8%)
Percentage of net revenues 4.1% 4.5%



The decrease in depreciation and amortization expense during the three months
ended September 28, 2003, in comparison to the same period of the prior year,
reflects the impact of the Company's declining rate of capital additions, and
the fact that certain software components of the Company's order entry, customer
service, fulfillment and database systems, are now fully depreciated.

Although the Company believes that continued investment in its infrastructure,
primarily in the areas of technology and development, is critical to attaining
its strategic objectives, the Company expects that depreciation and amortization
will continue to decrease as a percentage of net revenues in comparison to prior
fiscal periods.


Other Income (Expense)



Three Months Ended
--------------------------------
September 28, September 29,
2003 2002 % Change
--------------- --------------- ------------
(in thousands)

Interest income $192 $351 (45.3%)
Interest expense (233) (314) (25.8%)
Other (199) (42) (373.8%)
--------- -------
($240) ($5) (4,700.0%)
========= =======

Other income (expense) consists primarily of interest income earned on the
Company's investments and available cash balances, offset by interest expense,
primarily attributable to the Company's capital leases and other long-term debt.
The decrease in other income (expense) for the three months ended September 28,
2003 was primarily due to a decline in the average rate of return on its
investments as a result of prevailing market conditions, and a loss incurred

9

upon the conversion/relocation of a retail store into a local fulfillment
center, offset by a reduction in interest expense associated with the
refinancing of a series of fixed and variable rate mortgage and equipment notes
in June 2003.

Income Taxes

During the three months ended September 28, 2003 and September 29, 2002, the
Company recorded no income tax benefit as all available loss carrybacks have
been fully utilized. The Company has provided a full valuation allowance on that
portion of its deferred tax assets, consisting primarily of net operating loss
carryforwards.

Liquidity and Capital Resources

At September 28, 2003, the Company had working capital of $31.2 million,
including cash and equivalents and short-term investments of $48.2 million,
compared to working capital of $26.9 million, including cash and equivalents and
short-term investments of $61.2 million, at June 29, 2003. In addition to its
cash and short-term investments, at September 28, 2003 and June 29, 2003, the
Company maintained approximately $9.4 million and $19.5 million of long-term
investments, respectively, consisting primarily of investment grade corporate
and U.S. government securities.

Net cash used in operating activities of $20.3 million for the three months
ended September 28, 2003 was primarily attributable to net losses and seasonal
changes in working capital, consisting of reductions in accounts payable and
accrued expenses and inventory purchases for the upcoming holidays, offset in
part by non-cash charges of depreciation and amortization.

Net cash provided by investing activities of $0.6 million for the three months
ended September 28, 2003 was principally comprised of net sales of investments,
reduced by capital expenditures related to the Company's technology
infrastructure.

Net cash used in financing activities was $0.6 million for the three months
ended September 28, 2003, resulting primarily from the repayment of amounts
outstanding under the Company's credit facilities and long-term capital lease
obligations, offset in part by the net proceeds received upon the exercise of
employee stock options.

At September 28, 2003, the Company's material capital commitments consist of:

o obligations outstanding under capital and operating leases (including
guarantees of $0.4 million), as well as commercial notes related to
obligations arising from, and collateralized by, the underlying
assets of the Company's warehousing/fulfillment facility in Madison,
Virginia ($8.6 million - 2004, $9.2 million - 2005, $6.1 million -
2006, $3.9 million - 2007, $2.5 million - 2008, and $8.1 million -
thereafter);
o inventory commitments ($21.3 million).

On September 16, 2001, the Company's Board of Directors approved the repurchase
of up to $10.0 million of the Company's Class A common stock. Although no
repurchases have been made as of November 5, 2003, any such purchases could be
made from time to time in the open market and through privately negotiated
transactions, subject to general market conditions. The repurchase program will
be funded utilizing available cash.

Critical Accounting Policies and Estimates


The Company's discussion and analysis of its financial statements and results of
operations are based upon the consolidated financial statements of
1-800-FLOWERS.COM, Inc., which have been prepared in accordance with accounting
principles generally accepted in the United States. The preparation of these
financial statements requires management to make estimates and assumptions that
affect the reported amount of assets, liabilities, revenues and expenses, and
related disclosure of contingent assets and liabilities. On an ongoing basis,
management evaluates its estimates, including those related to revenue
recognition, inventory and long-lived assets, including goodwill and other
intangible assets related to acquisitions. Management bases its estimates and
judgments on historical experience and on various other factors that are
believed to be reasonable under the circumstances, the results of which form the
basis for making judgments about the carrying values of assets and liabilities.
Actual results may differ from these estimates under different assumptions or
conditions. Management believes the following critical accounting policies,
among others, affects the Company's more significant judgments and estimates
used in preparation of its consolidated financial statements.


10

Revenue Recognition

Net revenues are generated by online, telephonic and retail fulfillment
operations and primarily consist of the selling price of merchandise, service or
outbound shipping charges, less discounts, returns and credits. Net revenues are
recognized upon product shipment.

Accounts Receivable

The Company maintains allowances for doubtful accounts for estimated losses
resulting from the inability of its customers to make required payments. If the
financial condition of the Company's customers were to deteriorate, resulting in
an impairment of their ability to make payments, additional allowances may be
required.

Inventory

The Company states inventory at the lower of cost or market. In assessing the
realization of inventories, we are required to make judgments as to future
demand requirements and compare that with inventory levels. It is possible that
changes in consumer demand could cause a reduction in the net realizable value
of inventory.

Goodwill and Other Intangible Assets

Goodwill represents the excess of the purchase price over the fair value of the
net assets acquired and is evaluated annually for impairment. The cost of
intangible assets with determinable lives is amortized to reflect the pattern of
economic benefits consumed, on a straight-line basis, over the estimated periods
benefited, ranging from 3 to 16 years.

The Company periodically evaluates acquired businesses for potential impairment
indicators. Judgment regarding the existence of impairment indicators is based
on market conditions and operational performance of the Company. Future events
could cause the Company to conclude that impairment indicators exist and that
goodwill and other intangible assets associated with our acquired businesses are
impaired.

Capitalized Software

The carrying value of capitalized software, both purchased and internally
developed, is periodically reviewed for potential impairment indicators. Future
events could cause the Company to conclude that impairment indicators exist and
that capitalized software is impaired.

Income Taxes


The Company has established deferred income tax assets and liabilities for
temporary differences between the financial reporting bases and the income tax
bases of its assets and liabilities at enacted tax rates expected to be in
effect when such assets or liabilities are realized or settled. The Company
records a valuation allowance on the deferred income tax assets to reduce the
total to an amount management believes is more likely than not to be realized.
Valuation allowances were provided principally to offset certain deferred income
tax assets for operating loss carryforwards.



ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The Company's earnings and cash flows are subject to fluctuations due to changes
in interest rates primarily from its investment of available cash balances in
investment grade corporate and U.S. government securities. Under its current
policies, the Company does not use interest rate derivative instruments to
manage exposure to interest rate changes.

ITEM 4. CONTROLS AND PROCEDURES

Under the supervision and with the participation of our management, including
the Chief Executive Officer and Chief Financial Officer, we have evaluated the
effectiveness of the design and operation of our disclosure controls and
procedures pursuant to Exchange Act Rule 13a-14(c) as of the end of the period
covered by this report. Based on that evaluation, the Chief Executive Officer
and Chief Financial Officer have concluded that these disclosure controls and
procedures are effective. There were no changes in our internal control over
financial reporting during the quarter ended September 28, 2003 that have
materially affected, or are reasonably likely to materially affect, our internal
controls over financial reporting.



11


PART II. - OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

From time to time, the Company is subject to legal proceedings and claims
arising in the ordinary course of business. The Company is not aware of any such
legal proceedings or claims that it believes will have, individually or in the
aggregate, a material adverse effect on its business, consolidated financial
position, results of operations or liquidity.

ITEM 2. CHANGES IN SECURITIES AND USE OF PROCEEDS

Not applicable.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

Not applicable.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

Not applicable.

ITEM 5. OTHER INFORMATION

Not applicable.

ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

(a) Exhibits.

31.1 Certifications pursuant to Section 302 of the Sarbanes-Oxley
Act of 2002.

32.1 Certifications pursuant to Section 906 of the Sarbanes-Oxley
Act of 2002.

(b) Reports on Form 8-K

On August 6, 2003, the Company filed a report on Form 8-K
announcing results of operations and financial condition for its
fiscal 2003 fourth quarter ended June 29, 2003.

On October 23, 2003, the Company filed a report on Form 8-K
announcing results of operations and financial condition for its
fiscal 2004 first quarter ended September 28, 2003.


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SIGNATURES
----------


Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.






1-800-FLOWERS.COM, Inc.
----------------------------------
(Registrant)




Date: November 11, 2003 /s/ James F. McCann
- --------------------------- ----------------------------------
James F. McCann
Chief Executive Officer
Chairman of the Board of Directors
(Principal Executive Officer)




Date: November 11, 2003 /s/ William E. Shea
- --------------------------- ----------------------------------
William E. Shea
Senior Vice President Finance and
Administration (Principal Financial
and Accounting Officer)























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