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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

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FORM 10-K

[X]ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
OF 1934

For the Fiscal Year Ended January 1, 2000

OR

[_]TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934

Commission file number 1-5064

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Jostens, Inc.
(Exact name of Registrant as specified in its charter)

Minnesota 41-0343440
(State or other jurisdiction of (I.R.S. Employer Identification
incorporation or organization) number)

5501 Norman Center Drive, 55437
Minneapolis, Minnesota (Zip code)
(Address of principal executive
offices)

Registrant's telephone number, including area code: (952) 830-3300

Securities registered pursuant to Section 12(b) of the Act:



Name of each exchange
Title of each class on which registered
------------------- -----------------------

Common Shares, $0.33 1/3 par value New York Stock Exchange
Preferred Share Purchase Rights New York Stock Exchange


Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
Registrant was required to file such reports) and (2) has been subject to such
filing requirements for the past 90 days. Yes [X] No [_]

Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to
the best of registrant's knowledge, in definitive proxy or information
statements incorporated by reference in PART III of this Form 10-K or any
amendment to this Form 10-K. [_]

The aggregate market value of voting stock held by nonaffiliates of the
Registrant on March 1, 2000, was $567,548,472, based upon a closing price of
$24.00 per share. The number of shares outstanding of Registrant's only class
of common stock on March 1, 2000, was 33,327,209.

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JOSTENS, INC.

Annual Report on Form 10-K
For the Year Ended January 1, 2000



Page
----

PART I


ITEM 1. Our Business.................................................. 1
ITEM 2. Properties.................................................... 6
ITEM 3. Legal Proceedings............................................. 6
ITEM 4. Submission of Matters to a Vote of Security Holders........... 7

PART II

Market for Registrant's Common Stock and Related Security
ITEM 5. Holder Matters................................................ 7
ITEM 6. Selected Financial Data....................................... 8
Management's Discussion and Analysis of Financial Condition
ITEM 7. and Results of Operations..................................... 9
ITEM 7A. Quantitative and Qualitative Disclosures about Market Risk.... 17
ITEM 8. Financial Statements and Supplementary Data................... 18
Changes in and Disagreements with Accountants on Accounting
ITEM 9. and Financial Disclosure...................................... 42

PART III

ITEM 10. Directors and Executive Officers of the Registrant............ 42
ITEM 11. Executive Compensation........................................ 43
Security Ownership of Certain Beneficial Owners and
ITEM 12. Management.................................................... 52
ITEM 13. Certain Relationships and Related Transactions................ 53

PART IV

Exhibits, Financial Statement Schedules, and Reports on Form
ITEM 14. 8-K........................................................... 54
Signatures.................................................... 56



PART I

ITEM 1. OUR BUSINESS

Unless otherwise indicated, all references to "Jostens," "we," "our," and
"us" refer to Jostens, Inc., a Minnesota corporation (incorporated in 1906),
and its subsidiaries.

We are a leading manufacturer and marketer of school-related affinity
products and one of the leading manufacturers and suppliers of corporate-based
affinity products that help people celebrate important moments, recognize
achievements and build affiliations.

Our home page on the Internet is www.jostens.com. You may learn more about
us by visiting this site. The information on our web site is not incorporated
into this annual report.

RECENT DEVELOPMENTS

Merger and Recapitalization

On December 27, 1999, we entered into a merger agreement with Saturn
Acquisition Corporation, a newly formed corporation controlled by Investcorp
S.A., a global investment group, and its co-investors. Under this agreement,
Saturn Acquisition Corporation will merge with and into Jostens. The merger
will be accounted for as a recapitalization by Jostens. Upon completion of the
merger, Investcorp and its co-investors, including Jostens' senior management,
will own approximately 94 percent of Jostens' common stock. The remaining 6
percent of our post-merger common stock will be retained by some or all of our
pre-merger public shareholders.

As a result of the merger:

. approximately 98 percent of Jostens' outstanding common stock will be
purchased for cash of $25.25 per share;

. all outstanding options to purchase Jostens' common stock will
automatically vest and be cancelled in exchange for a cash payment equal
to $25.25 per underlying share, less the applicable exercise price; and

. we will incur a substantial amount of debt.

The merger agreement obligates us to pay a fee of $19.125 million, plus up
to $5.0 million in expenses if the agreement is terminated under certain
circumstances, including a decision by us to accept a more favorable
acquisition proposal.

Successful completion of the recapitalization depends principally upon
shareholder approval and satisfaction of conditions to closing in the merger
agreement with Saturn Acquisition Corporation.

It is anticipated that the merger and recapitalization will be completed in
the second quarter of 2000.

In connection with our execution of the merger agreement, our Board of
Directors approved the following amendments to the shareholder rights
agreement:

. neither Saturn Acquisition nor its affiliates will be deemed to be an
acquiring person;

. the execution and delivery of the merger agreement will not give rise to
a distribution date or a triggering event; and

. no holder of rights shall be entitled to exercise such rights as a result
of the execution and delivery of the merger agreement.

1


If the merger is not approved, the rights will expire in August 2008 unless
extended or redeemed earlier by us.

Special Charge

In the fourth quarter of 1999, we completed a strategic review of product
lines, manufacturing operations, infrastructure projects, and support functions
based on performance trends. In addition, we decided to refocus our
organization on sales growth versus infrastructure improvement. As a result of
this review, we incurred a pre-tax special charge of $20.2 million ($13.3
million after tax or $0.39 per share), which was approved by our Board of
Directors.

Information relating to the special charge follows:



Balance
Initial Used in end of
Accrual 1999 1999
------- ------- -------
(In thousands)

Employee termination benefits......................... $ 4,910 $ -- $4,910
Abandonment of internal use software under
development.......................................... 6,455 6,245 210
Write-off of impaired goodwill related to retail class
ring sales channel................................... 4,560 4,560 --
Write-off of goodwill related to exiting the direct
marketing sales channel to college alumni............ 3,086 3,086 --
Other costs related to exiting the direct marketing
sales channel to college alumni...................... 1,183 270 913
------- ------- ------
$20,194 $14,161 $6,033
======= ======= ======


Of the $20.2 million special charge, $4.8 million relates to the School
Products segment and $15.4 million relates to the "Other" segment.

Included in other accrued liabilities on the consolidated balance sheets is
the unused portion of the special charge of $6.0 million, which will be used or
paid in 2000.

Of the total special charge, $4.9 million relates to employee termination
benefits for the elimination of about 100 full-time positions, primarily in
corporate staff and executive functions and in exiting the direct marketing
sales channel to college alumni. Headcount reductions will be completed and
termination benefits paid in 2000.

We reviewed and modified our strategies for the retail class ring product
line and, as a result, determined that the carrying value of the related
goodwill was impaired based upon anticipated inadequate projected cash flows.
Accordingly, an impairment charge of $4.6 million was recorded as part of the
special charge for the write-off of all of the goodwill.

We also reviewed the Jostens Direct business and decided in the fourth
quarter of 1999 to close down the business due to 1999 performance and
forecasted decline in sales volume. As a result of that decision, the remaining
balance of the related goodwill of $3.1 million was written off and other
exiting costs of $1.2 million were recorded.

We estimate the pre-tax future savings of the 1999 special charge to be
approximately $8.0 million in 2000 and $10.0 million in 2001 and beyond.

2


BUSINESS SEGMENTS

We classify our operations into the following business segments:

. SCHOOL PRODUCTS, which manufactures and markets school-related affinity
products primarily for the high school and college markets. School
Products is comprised of four product lines: Printing & Publishing,
Jewelry, Graduation Products and Photography.

. RECOGNITION, which manufactures and supplies corporate-based affinity
products that help companies and other organizations promote and
recognize achievement in people's careers. We concentrate our efforts in
service recognition and incentive programs designed to help companies
achieve their business objectives through improved employee performance.
Products include jewelry and other brand name merchandise from industry
leading manufacturers.

. OTHER, which represents the operating units that do not meet the
quantitative threshold for determining reportable segments. The "Other"
segment is primarily comprised of corporate expenses, the results of the
direct marketing sales channel to college alumni, international sales and
expenses and expenses associated with new product development.

Business segment financial information is contained in ITEM 8, Note 12 of the
Notes to Consolidated Financial Statements, included in this Form 10-K and is
incorporated herein by reference.

SCHOOL PRODUCTS SEGMENT

Product Lines

Printing & Publishing

We manufacture and sell student-created yearbooks in elementary, middle and
high schools, and colleges. Our independent and employee sales representatives
and their associates work closely with each school's yearbook staff (both
students and a faculty adviser), assisting with the planning, editing, layout
and printing scheduling until the yearbook is completed. Our independent and
employee sales representatives work with the faculty advisers to renew yearbook
contracts. We also print commercial brochures, and promotional books and
materials.

Jewelry

We manufacture and sell class rings primarily to high school and college
students. Many schools have only one school-designated supplier to its students
each year. Class rings are sold through bookstores, other campus stores, retail
jewelry stores and within the school through temporary order-taking booths. Our
independent and employee sales representatives manage the in-school process of
interacting with the students through ring design, promotion and ordering.

Graduation Products

We manufacture and sell graduation announcements and accessories, diplomas
and caps and gowns to students and administrators in high schools and colleges.
Our independent and employee sales representatives make calls on schools and
take sales orders through temporary order-taking booths, telemarketing
programs, college bookstores and the Internet.

Photography

Photography provides class and individual school pictures to students in
elementary, middle and high schools. Additionally, photography provides high
school senior portrait photography, photography for proms and other special
events and other photo-based products such as student ID cards. Our independent
dealers and employee sales force arrange the sittings/shootings at individual
schools or in their own studios.

3


Seasonality

Our School Products segment experiences strong seasonal business swings
concurrent with the North American school year, with about 40 percent of full-
year segment sales and about 50 to 60 percent of full-year segment operating
income occurring in the second quarter. This seasonality requires us to
carefully manage our cash flows over the course of the year.

Competition

Consumers differentiate school products principally on the basis of
quality, price, marketing and service.

We are one of four primary competitors in the sale of yearbooks along with
Herff Jones, Inc., Taylor Publishing Company and Walsworth Publishing Company.
Each competes on the basis of print quality, price, product offerings and
service. Technological offerings in the way of computer-based publishing are
becoming significant market differentiators.

Customer service is particularly important in the sale of class rings
because of the high degree of customization and the emphasis on timely
delivery. Class rings are marketed through different channels that have
different quality and price points. Competitors in the sale of class rings
primarily consists of two firms: Herff Jones, Inc. and Commemorative Brands,
Inc. (CBI), which markets the Balfour and ArtCarved brands. Herff Jones, Inc.
distributes its product in schools in a manner similar to ours, while CBI
distributes its product through multiple distribution channels, including
schools, independent and chain jewelers and mass merchandisers.

In Graduation Products, several national and numerous local and regional
competitors offer products similar to ours.

In Photography products, we compete with Lifetouch, Inc., Herff Jones, Inc.
and a variety of regional and locally owned and operated photographers.

RECOGNITION SEGMENT

Our Recognition segment helps companies and other organizations promote and
recognize achievement in people's careers. We concentrate our efforts in
service recognition and incentive programs designed to help companies achieve
their business objectives through improved employee performance.

We manufacture almost half the products sold including jewelry, rings,
watches and engraved certificates. In addition, we market items manufactured
by other companies, such as Lenox, Waterman, Howard Miller, Oneida and
Waterford.

We serve customers ranging from small and mid-size companies to global
corporations, professional sports teams and special interest associations. We
design, communicate and administer programs, tailoring the products to an
individual organization's needs. We sell our products primarily through
independent sales representatives.

Standardized programs such as Symphony(TM) provide small to mid-sized
clients a variety of recognition options based on how much administrative work
the client wants to outsource and the client's budget. Many larger companies
expect more customized programs and products. We team with them to:

. design jewelry collections that capture the client's corporate identity;

. create brochures that feature product offerings and promote the client's
mission, values and goals; and

. design company-specific web sites for employees to view and choose their
awards.

4


Competition

Principal competitors in the service recognition and incentive program
market include O.C. Tanner Recognition Company, The Robbins Company and The
Tharpe Company, Inc.

INFORMATION REGARDING ALL BUSINESS SEGMENTS

Backlog

Because of the nature of our business, all orders are generally filled
within a few months from the time of placement. However, our School Products
segment obtains student yearbook contracts in one year for a significant
portion of the yearbooks to be delivered in the next year. Often the prices of
the yearbooks are not established at the time of the order because the content
of the books may not be finalized. Subject to the foregoing qualifications, we
estimate the backlog of orders related to continuing operations was
approximately $305.0 million as of the end of 1999, compared with $292.0
million as of the end of 1998, primarily related to student yearbooks, jewelry
and graduation products. We expect most of the 1999 backlog to be confirmed and
filled in 2000.

Environmental

Matters pertaining to the environment are discussed in ITEM 7 and in ITEM 8,
Note 13 of the Notes to Consolidated Financial Statements, included in this
Form 10-K and are incorporated herein by reference.

Raw Materials

The principal raw materials that we purchase are gold, paper products, and
precious, semiprecious and synthetic stones. Any material increase in the price
of gold could adversely impact our cost of sales.

We purchase substantially all synthetic and semiprecious stones from a
single supplier, located in Germany, who is also a supplier to almost all of
the class ring manufacturers in the United States. We believe that the loss of
this supplier could adversely affect our business during the time period in
which alternate sources adapted their production capabilities to meet increased
demand.

Matters pertaining to our market risks are discussed in ITEM 7A,
Quantitative and Qualitative Disclosures about Market Risk, included in this
Form 10-K and are incorporated herein by reference.

Intellectual Property

We have licenses, trademarks and copyrights that in aggregate, are an
important part of our business. However, we do not regard our business as being
materially dependent upon any single license, trademark or copyright. We have
trademark registration applications pending and will pursue other registrations
as appropriate to establish and preserve our intellectual property rights.

Employees

As of the end of January 2000 we had approximately 6,700 employees, of which
approximately 300 were members of two separate unions. Because of the
seasonality of our business, the number of employees tends to vary. We have
never suffered an interruption of business that had a material impact on our
operations as a result of a labor dispute and consider our relationship with
our employees to be good.

Foreign Operations

Our foreign sales are derived primarily from operations in Canada. The
accounts and operations of our foreign businesses, excluding Canada, are not
material. Local taxation, import duties, fluctuation in currency exchange rates
and restrictions on exportation of currencies are among risks attendant to
foreign operations, but these risks are not considered material with respect to
our business. The profit margin on foreign sales is approximately the same as
the profit margin on domestic sales.

5


ITEM 2. PROPERTIES

Our physical properties are summarized below:



Approximate
Owned square
Business segment Location Type of property or leased footage
---------------- ------------------ ------------------- --------- -----------

School Products.. Anaheim, CA Office Leased 12,000
Attleboro, MA Manufacturing Owned 52,000
Burnsville, MN Manufacturing Leased 47,000
Clarksville, TN Manufacturing Owned 105,000
Denton, TX Manufacturing Owned 56,000
Laurens, SC Manufacturing Owned 98,000
Laurens, SC Warehouse Leased 105,000
Owatonna, MN Office Owned 88,000
Owatonna, MN Manufacturing Owned 30,000
Owatonna, MN Warehouse Leased 29,000
Red Wing, MN Manufacturing Owned 132,000
Shelbyville, TN Manufacturing Owned 87,000
State College, PA Manufacturing Owned 66,000
Topeka, KS Manufacturing Owned 236,000
Visalia, CA Manufacturing Owned 96,000
Winnipeg, MAN Manufacturing Owned 69,000
Winnipeg, MAN Office Leased 28,000
Winston-Salem, NC Manufacturing Owned 132,000
Webster, NY (2) Manufacturing Owned 60,000
Recognition...... Memphis, TN Distribution center Owned 67,000
Princeton, IL Manufacturing Owned 65,000
Saddle Brook, NJ Office Leased 6,000
Sherbrooke, QUE Distribution center Leased 15,000
Other............ Bloomington, MN (1) Office Owned 116,000
Bloomington, MN Office Leased 37,000

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(1) A portion of this facility has been financed through revenue bonds.
(2) Closed and currently held for sale.

We believe that our production facilities are suitable for their purpose and
are adequate to support our businesses. The extent of utilization of individual
facilities varies due to the seasonal nature of the business.

ITEM 3. LEGAL PROCEEDINGS

In January 1999, a federal judge in Texas overturned a jury's $25.3 million
verdict against Jostens in an antitrust lawsuit. The judge, acting on Jostens'
post-trial motions, set aside the jury's verdict and dismissed all claims
against Jostens in the case. Yearbook competitor Taylor Publishing Company, who
is also the plaintiff in the case, has appealed the decision and is seeking to
have the jury verdict reinstated. Briefs have been filed and oral arguments
were held on December 8, 1999. The date for the decision from the Fifth Circuit
Court of Appeals has not been determined. No costs were accrued related to the
lawsuit because we believe a loss is not "probable and estimable."

Following the public announcement of the merger, three purported class
actions were filed, two on December 30, 1999 and the third on January 14, 2000,
in the Fourth Judicial District of the District Court for the State of
Minnesota, County of Hennepin ("the Court"). By order of the Honorable Daniel
H. Mabley dated January 21, 2000, the Actions were consolidated, and the
Complaint in File No. MC 99-18533 was thereafter designated as the Consolidated
Complaint.

6


The Consolidated Complaint is purportedly brought on behalf of a class of
"all holders of Jostens common stock who are being and will be harmed" by the
actions alleged in the Consolidated Complaint. In the Consolidated Complaint,
the plaintiffs allege that the individual defendants, by virtue of their
positions as officers and directors of Jostens, owe fiduciary duties to the
shareholders of Jostens, and that by allegedly failing to take all steps
reasonably required to maximize the value shareholders will receive in a sale
of Jostens, the defendants have breached such duties. More specifically, the
plaintiffs allege that the defendants have taken actions designed to halt any
other offers and deter higher offers from other potential acquirers including,
among other things:

. allegedly concealing Jostens' fourth quarter results until after the
defendants entered into and disclosed the existence of the merger
agreement, thus allegedly capping the price of Jostens' common stock;

. allegedly agreeing to include in the merger agreement a termination fee
provision which would under specified circumstances require Jostens to
pay Saturn Acquisition the sum of $24 million, together with Investcorp's
expenses, in the event that Jostens receives a superior offer and
terminates the merger agreement;

. allegedly structuring a "preferential deal" pursuant to which some of the
defendants would receive "change of control" payments following the
consummation of the proposed merger; and

. allegedly failing to announce any active auction, open bidding, or any
other procedures best calculated to maximize shareholder value.

The Consolidated Complaint seeks an order of the Court:

. enjoining the defendants from proceeding with the merger;

. enjoining the defendants from consummating the merger, or a business
combination with a third party, unless and until Jostens adopts and
implements a procedure or process, such as an auction, to obtain the
highest possible price for Jostens;

. directing the individual defendants to exercise their fiduciary duties to
obtain a transaction which is in the best interests of shareholders until
the process for the sale or auction of Jostens is completed and the
highest possible price is obtained;

. awarding compensatory damages against the defendants;

. awarding the plaintiffs the costs and disbursements of the Consolidated
Complaint, including reasonable attorneys' and experts' fees; and

. granting such further relief as the Court may deem just and proper.

Jostens is a party to other litigation arising in the normal course of
business. We regularly analyze current information and, as necessary, provide
accruals for probable liabilities on the eventual disposition of these matters.
We believe the effect on our consolidated results of operations and financial
position, if any, for the disposition of these matters will not be material.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

NONE

PART II

ITEM 5. MARKET FOR REGISTRANT'S COMMON STOCK AND RELATED SECURITY HOLDER
MATTERS

Our common stock trades on the New York Stock Exchange under the trading
symbol "JOS." As of December 31, 1999, there were 5,044 shareholders of record.

Quarterly market and dividend information can be found in ITEM 8, Note 15 of
the Notes to Consolidated Financial Statements, included in this Form 10-K and
is incorporated herein by reference.

7


ITEM 6. SELECTED FINANCIAL DATA

The table below sets forth summary consolidated historical data relating to
Jostens. The summary historical financial information for the years ended
January 1, 2000, January 2, 1999, January 3, 1998; the six month period ended
December 28, 1996; and for each of the two years ended June 30, 1996 and 1995
was derived from the audited historical Consolidated Financial Statements of
Jostens.

Financial Summary of Selected Financial Data Jostens, Inc. and subsidiaries



(2) (3) (4) (4) (5) (6)
---------- ---------- ---------- ---------------- ------------------
Years ended Six months ended Years ended
--------------------------------- ---------------- ------------------
January 1, January 2, January 3, December 28, June 30, June 30,
2000 1999 1998 1996 1996 1995
---------- ---------- ---------- ---------------- -------- --------
(In millions, except per share data)

Statement of Operations
Net sales .............. $782.4 $770.9 $742.5 $ 277.1 $695.1 $665.1
Cost of products sold .. 349.7 351.8 351.3 141.5 332.2 313.7
Operating income ....... 81.7 102.2 99.7 4.2 94.8 94.6
Net interest expense ... 7.0 6.7 6.3 4.1 7.3 0.7
Income taxes ........... 31.5 41.7 36.2 0.8 35.9 38.0
Income (loss) --
continuing operations
....................... 43.2 41.8 57.2 (0.8) 51.6 55.9
Net income (loss) ...... 43.2 41.8 57.2 (0.8) 51.6 50.4
Return on sales --
continuing operations
....................... 5.5% 5.4% 7.7% (0.3%) 7.4% 8.4%
Return on average
shareholders'
investment . 90.8% 45.1% 47.7% (0.7%) 26.3% 19.1%
------ ------ ------ ------- ------ ------
Balance Sheet Data
Current assets ......... $286.3 $240.5 $252.5 $ 257.5 $251.3 $402.4
Working capital (1) .... (70.8) (47.2) 6.3 11.8 8.9 206.3
Property and equipment,
net ................... 84.6 88.6 74.1 67.6 67.0 67.8
Total assets ........... 407.7 366.2 390.7 383.8 384.0 548.0
Short-term borrowings .. 117.6 93.9 50.0 90.9 27.6 --
Long-term debt,
including current
maturities 3.6 3.6 3.6 3.9 53.9 54.3
Shareholders' investment
....................... 36.5 58.6 127.1 112.6 121.8 270.6
------ ------ ------ ------- ------ ------
Common Share Data
Basic EPS -- continuing
operations ............ $ 1.27 $ 1.14 $ 1.47 $ (0.02) $ 1.29 $ 1.23
Basic EPS -- net income
(loss) ................ 1.27 1.14 1.47 (0.02) 1.29 1.11
Diluted EPS --
continuing operations
....................... 1.27 1.14 1.47 (0.02) 1.28 1.22
Diluted EPS -- net
income (loss) ......... 1.27 1.14 1.47 (0.02) 1.28 1.10
Cash dividends declared
per share ............. 0.88 0.88 0.88 0.22 0.88 0.88
Common shares
outstanding at period
end.................... 33.3 35.1 38.4 38.7 38.7 45.5
Stock price -- high .... 27 1/8 26 1/4 28 13/16 22 1/4 25 1/8 21 5/8
Stock price -- low ..... 17 9/16 19 20 17 1/4 19 1/2 15 3/4
------ ------ ------ ------- ------ ------
Other Data
Depreciation and
amortization .......... $ 25.3 $ 23.2 $ 22.1 $ 9.9 $ 16.6 $ 28.3
Capital expenditures ... 27.8 36.9 24.4 9.9 15.4 28.7
------ ------ ------ ------- ------ ------

- --------
(1) Represents current assets less current liabilities.
(2) Net income in 1999 reflects a pre-tax special charge of $20.2 million
($13.3 million after tax or 39 cents per share).
(3) Net income in 1998 reflects an after tax charge of $15.7 million (43 cents
per share) for the write-off of JLC notes receivable of $12.0 million and
related net deferred tax assets of $3.7 million.
(4) Net income in 1998 and 1997 reflects pre-tax gains of $3.7 million ($2.2
million after tax or 6 cents per share) and $6.8 million ($4.0 million
after tax or 10 cents per share), respectively, resulting from a reduction
in LIFO gold inventories.
(5) In 1996, the company changed its fiscal year end from June 30 to the
Saturday closest to December 31, resulting in a six-month transition period
from July 1 to December 28, 1996.
(6) Net income reflects a loss from discontinued operations of $4.9 million (11
cents per share) for our JLC and Wicat Systems businesses. Net income also
reflects the cumulative effect of adopting SFAS 112 of $1.1 million ($0.6
million after tax, or one cent per share).

8


ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

We occasionally may make statements regarding our business and markets, such
as projections of future performance, statements of our plans and objectives,
forecasts of market trends and other matters. To the extent such statements are
not historical fact, they may constitute forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. Forward-
looking statements generally can be identified by the use of forward-looking
terminology such as "may," "will," "expected," "intend," "estimate,"
"anticipate," "believe," "project," or "continue," or the negative thereof or
similar words. Forward-looking statements may appear in this document or other
documents, reports, press releases and written or oral presentations made by
our officers to shareholders, analysts, news organizations or others. All
forward-looking statements speak only as of the date on which the statements
are made. Actual results could be affected by one or more factors, which could
cause the results to differ materially. Therefore, all forward-looking
statements are qualified in their entirety by such factors, including the
factors listed below. Such factors may be more fully discussed periodically in
our subsequent filings with the Securities and Exchange Commission ("SEC").

Any change in the following factors may impact the achievement of results:
the proposed merger and recapitalization; our ability to achieve the intended
benefits of our corporate restructuring; the price of gold; our dependence on a
key supplier for our synthetic and semiprecious stones; the seasonality of our
School Products business; general economic conditions, especially during peak
buying seasons for our products; competitive pricing and program changes;
manufacturing performance; our relationship with our sales forces; our ability
to respond to customer change orders and delivery schedules; fashion and
demographic trends; our ability to control costs and our ability to maintain
our customer base.

The foregoing factors are not exhaustive, and new factors may emerge or
changes to the foregoing factors may occur that would impact our business.

RESULTS OF OPERATIONS

The following table sets forth selected information from our Consolidated
Statements of Operations, expressed as a percentage of net sales.



Percentage of net sales Percentage change
------------------------- -------------------------
1999 1998 1997 1999 to 1998 1998 to 1997
------- ------- ------- ------------ ------------

Net sales................ 100.0% 100.0% 100.0% 1.5% 3.8%
Cost of products sold.... 44.7% 45.6% 47.3% (0.6%) 0.1%
------- ------- ------- ------ -----
Gross profit........... 55.3% 54.4% 52.7% 3.3% 7.1%
Selling and
administrative
expenses................ 42.3% 41.1% 39.3% 4.4% 8.7%
Special charge........... 2.6% 0.0% 0.0% -- --
------- ------- ------- ------ -----
Operating income......... 10.4% 13.3% 13.4% (20.1%) 2.5%
Net interest expense..... 0.9% 0.9% 0.8% 5.1% 6.1%
Write-off of JLC notes
receivable, net......... 0.0% 1.6% 0.0% (100.0%) --
------- ------- ------- ------ -----
Income before income
taxes................. 9.5% 10.8% 12.6% (10.6%) (10.6%)
Income taxes............. 4.0% 5.4% 4.9% (24.5%) 15.2%
------- ------- ------- ------ -----
Net income............... 5.5% 5.4% 7.7% 3.2% (26.9%)
======= ======= ======= ====== =====


Net sales

Net sales in 1999, 1998 and 1997 were $782.4 million, $770.9 million and
$742.5 million, respectively. The increase from 1998 to 1999 of $11.5 million,
or 1.5 percent, was driven by price increases in our School Products segment
and volume increases in class rings and yearbook pages. These increases were
offset by overall volume decreases in our other product lines. The increase
from 1997 to 1998 of $28.4 million, or 3.8

9


percent, was driven by increases in sales volume and pricing in our three
largest product lines (Printing & Publishing, Jewelry and Graduation Products).
Price increases in 1999 and 1998 varied by product and ranged from zero to four
percent. The following is an explanation of changes in net sales by business
segment.

School Products segment net sales in 1999, 1998 and 1997 were $675.5
million, $653.9 million and $624.5 million, respectively. The increase from
1998 to 1999 of $21.6 million, or 3.3 percent, was primarily driven by price
increases in all school product lines and a unit volume increase of 2.2 percent
in Jewelry, primarily due to strong sales in the high school market. In
addition, we experienced yearbook page volume increases and higher sales of
add-on features in our Printing & Publishing product line. These increases were
offset by a decline in commercial printing volume (used to fill excess
capacity), higher than expected yearbook rebates and returns due to problems
encountered with Jostens Direct Solutions ("JDS") (a direct payment program for
parents of high school students), a decrease in photography sales volume due to
closing eleven unprofitable retail sites and not renewing our relationships
with a number of independent wholesale dealers. In addition, the first half of
1998 included approximately $9.9 million in Jewelry, Graduation Products, and
Printing & Publishing sales volume from an independent sales group that left in
mid-1998.

The increase of $29.4 million, or 4.5 percent, from 1997 to 1998 was due to
increased pricing in all school product lines and new marketing programs which
resulted in higher sales of yearbooks and add-on features in our Printing &
Publishing product line. In addition, we had a 5.2 percent increase in Jewelry
units sold in 1998 primarily due to sales of specially designed rings for
students graduating in 1999, 2000 and 2001 (the "Millennium classes"). These
increases were offset by a decline in commercial printing volume as more
production capacity was used to produce higher margin yearbooks, and a decrease
in photography sales volume as we did not renew our relationships with a number
of independent wholesale dealers whose volume generated unacceptable returns.
In addition, we lost about $2.9 million in Jewelry and Graduation Products
sales volume due to an independent sales group that left in mid-1998.

Recognition segment net sales in 1999, 1998 and 1997 were $97.0 million,
$103.9 million and $103.7 million, respectively. The decrease of 6.7 percent
from 1998 to 1999 was primarily due to lower sales volume caused by issues
related to the new system implemented in the first quarter of 1999 as part of
our year 2000 compliance efforts. In 1998 Recognition sales were flat with 1997
as we realigned sales management, drove internal efficiencies and streamlined
business processes in advance of the system implementation.

The Other segment is comprised primarily of corporate expenses, the results
of the direct marketing sales channel to college alumni, international sales
and expenses and expenses associated with new product development. Net sales in
1999, 1998 and 1997 were $9.9 million, $13.1 million and $14.3 million,
respectively. The decreases of $3.2 million in 1999 compared with 1998, and
$1.2 million in 1998 compared with 1997 were primarily due to lower sales
volume resulting from a decline in response rates and fewer mailings in our
direct marketing program to college alumni. As part of the 1999 special charge,
we decided to closedown the direct marketing program to college alumni due to
1999 performance and forecasted decline in sales volume. In addition, we
experienced International sales volume decreases from 1997 to 1998 due to sales
representatives in Puerto Rico not renewing their contracts. We replaced these
sales representatives in the second-half of 1999.

Gross Margin

Gross margin in 1999 was 55.3 percent, compared with 54.4 percent in 1998
and 52.7 percent in 1997. The 2.6 percentage point increase in gross margin
from 1997 to 1999 was primarily the result of increased pricing and
manufacturing efficiencies.

Improvements in 1999 included:

. exiting the ring production facility in Nuevo Laredo, Mexico, which
experienced higher than expected costs, and moving all ring manufacturing
back to the United States; and

. closing eleven unprofitable retail photo sites.

10


Improvements in 1999 were offset by:

. approximately $2.5 million of expenses incurred in 1999 to exit the Nuevo
Laredo, Mexico facility;

. higher costs in 1999 due to problems encountered with JDS; and

. higher costs in Recognition due to issues related to the new system
implemented in the first quarter of 1999 as part of our year 2000
compliance efforts.

Improvements in 1998 included:

. consolidating all photography processing into one facility;

. a one-time pre-tax benefit of $3.7 million in 1998 due to a reduction in
the remaining LIFO gold inventories resulting from our expansion of
consigned gold; and

. a decrease in raw material costs for jewelry compared with 1997.

Improvements in 1998 were offset by:

. a one-time charge of $2.5 million in 1998 to consolidate all photography
processing into one facility; and

. a one-time pre-tax benefit of $6.8 million in 1997 due to a reduction in
a portion of the LIFO gold inventories resulting from our decision to
consign gold.

Selling and Administrative Expenses

Selling and administrative expenses in 1999, 1998 and 1997 were $330.9
million, $316.9 million and $291.5 million, respectively. The 4.4 percent
increase in 1999 from 1998 and 8.0 percent increase in 1998 from 1997 were
primarily the result of investments in information systems to ensure year 2000
readiness and higher costs associated with market development activities.

Special Charge

In the fourth quarter of 1999, we completed a strategic review of product
lines, manufacturing operations, infrastructure projects, and support functions
based on performance trends. In addition, we decided to refocus our
organization on sales growth versus infrastructure improvement. As a result of
this review, we incurred a pre-tax special charge of $20.2 million ($13.3
million after tax or $0.39 per share), which was approved by our Board of
Directors.

Information relating to the special charge follows:



Balance
Initial Used in end of
accrual 1999 1999
------- ------- -------
(In thousands)

Employment termination benefits....................... $ 4,910 $ -- $4,910
Abandonment of internal use software under
development.......................................... 6,455 6,245 210
Write-off of impaired goodwill related to retail class
ring sales channel................................... 4,560 4,560 --
Write-off of goodwill related to exiting the direct
marketing sales channel to college alumni............ 3,086 3,086 --
Other costs related to exiting the direct marketing
sales channel to college alumni...................... 1,183 270 913
------- ------- ------
$20,194 $14,161 $6,033
======= ======= ======


Of the $20.2 million special charge, $4.8 million relates to the School
Products segment and $15.4 million relates to the "Other" segment.

11


Included in other accrued liabilities on the consolidated balance sheets is
the unused portion of the special charge of $6.0 million, which will be used or
paid in 2000.

Of the total special charge, $4.9 million relates to employee termination
benefits for the elimination of about 100 full-time positions, primarily in
corporate staff and executive functions and in exiting the direct marketing
sales channel to college alumni. Headcount reductions will be completed and
termination benefits paid in 2000.

We reviewed and modified our strategies for the retail class ring product
line and, as a result, determined that the carrying value of the related
goodwill was impaired based upon anticipated inadequate projected cash flows.
Accordingly, an impairment charge of $4.6 million was recorded as part of the
special charge for the write-off of all of the goodwill.

We also reviewed the Jostens Direct business and decided in the fourth
quarter of 1999 to close down the business due to 1999 performance and
forecasted decline in sales volume. As a result of that decision, the remaining
balance of the related goodwill of $3.1 million was written off and other
exiting costs of $1.2 million were recorded.

We estimate the pre-tax future savings of the 1999 special charge to be
approximately $8.0 million in 2000 and $10.0 million in 2001 and beyond.

Operating Income (Loss)

Excluding the special charge of $20.2 million, operating income in 1999 was
$101.9 million compared with $102.2 million in 1998 and $99.7 million in 1997.
The following is an explanation of changes in operating income by business
segment.

School Products operating income in 1999 was $146.7 million, excluding the
special charge of $4.8 million, compared with $127.0 million in 1998 and $108.8
million in 1997.

The $19.7 million, or 15.5 percent, increase in 1999 compared with 1998
primarily resulted from:

. increased sales; and

. manufacturing efficiencies due to exiting the Nuevo Laredo, Mexico
facility and moving all ring manufacturing back to the United States.

These were partially offset by:

. approximately $2.5 million of expenses incurred in 1999 to exit the
Nuevo, Laredo, Mexico facility; and

. higher costs in 1999 due to problems encountered with JDS.

The $18.2 million, or 16.7 percent, increase in 1998 compared with 1997
primarily resulted from:

. consolidating all photography processing into one facility;

. decreased cycle times and lower costs in Printing & Publishing due to
operating plants with common management teams;

. a one-time pre-tax benefit of $2.3 million in 1998 due to a reduction in
the remaining LIFO gold inventories resulting from our expansion of
consigned gold;

. a decrease in raw material costs for jewelry compared with 1997; and

. a one-time charge of $2.6 million in 1997 to close an announcement plant.

12


These were partially offset by:

. a one-time charge of $2.5 million in 1998 to consolidate all photography
processing into one facility;

. higher than expected costs associated with the Nuevo Laredo, Mexico
facility; and

. a one-time pre-tax benefit of $5.4 million in 1997 due to a reduction in
a portion of the LIFO gold inventories resulting from our decision to
consign gold.

Recognition had an operating loss in 1999 of $0.4 million compared with
operating income of $10.4 million in 1998 and $8.9 million in 1997.

The $10.8 million decrease in 1999 compared with 1998 was primarily due to:

. decreased sales;

. higher costs caused by issues related to the new system implemented in
the first quarter of 1999 as part of our year 2000 compliance efforts;
and

. a one-time pre-tax benefit of $1.4 million in 1998 due to a reduction in
the remaining LIFO gold inventories resulting from our expansion of
consigned gold.

The $1.5 million increase in 1998 compared with 1998 was primarily the
result of:

. $3.3 million in material cost reductions, overhead spending reductions
and production efficiency improvements; and

. a partial offset by $1.8 million of additional investments in sales and
marketing staff to realign sales management.

Operating loss for the "Other" segment in 1999 was $44.5 million, excluding
the special charge of $15.4 million, compared with $35.3 million in 1998 and
$18.1 million in 1997.

The $9.2 million operating loss increase in 1999 compared with 1998 and
$17.2 million increase in 1998 compared with 1997 resulted primarily from:

. higher costs related to investments in information systems as part of our
year 2000 compliance efforts and

. higher costs associated with market development activities.

Net Interest Expense

Net interest expense was $7.0 million in 1999 compared with $6.7 million in
1998 and $6.3 million in 1997. The year-over-year increases reflect higher
borrowings partially offset by a decline in average interest rates. As a result
of the proposed merger and recapitalization, we will have significantly more
debt that will result in much higher future interest expense.

Write-off of JLC Notes Receivable, Net

In June 1995 we sold our Jostens Learning Corp. ("JLC") curriculum software
subsidiary to a group led by Bain Capital, Inc. As partial consideration for
the sale, we received two notes which were subsequently discounted and recorded
at their estimated fair values. In addition, a transaction gain of $13.2
million was deferred in accordance with the SEC Staff Accounting Bulletin No.
81, "Gain Recognition on the Sale of a Business or Operating Assets to a Highly
Leveraged Entity." The notes were subsequently recorded at their estimated fair
value of $12.9 million, net of deferred gain.

In January 1999, we received information indicating to us that the carrying
value of the notes was permanently impaired. As a result, we wrote-off $12.0
million in 1998 for the carrying value of the notes, net

13


of miscellaneous JLC-related assets and liabilities, plus $3.7 million of net
deferred tax assets associated with the initial sale of JLC. We did not record
a tax benefit related to the write-off for financial reporting purposes because
the tax benefit may not be realized.

Income Taxes

Our 1999 effective income tax rate was 42.2 percent compared with 49.9
percent in 1998 and 38.8 percent in 1997. The 7.7 percentage point decrease in
1999 from 1998 and the 11.1 percentage point increase in 1998 from 1997 were
primarily due to the write-off in 1998 of $3.7 million of net deferred tax
assets related to our 1995 sale of JLC, and the fact that no tax benefit was
recorded for financial reporting purposes on the JLC-notes that were written
off.

Other items that impacted our tax rates for the three years included: the
write-off of $3.1 million of nondeductible goodwill in connection with the
special charge in 1999; a benefit of $0.8 million for the reduction of a
valuation reserve in 1998 to reflect the utilization of previously reserved
foreign tax credits as a result of executed tax planning strategies; and the
recognition of $2.0 million of accumulated net operation loss carryforwards
benefits in 1997 through the reversal of a deferred tax asset valuation reserve
as a result of combining our U.S. Photography legal entity with the main U.S.
businesses.

We expect our effective tax rate in 2000 to be 40.5 percent before the
effects of the proposed merger and recapitalization.

LIQUIDITY AND CAPITAL RESOURCES

Cash generated from operating activities and availability under short-term
borrowing agreements have been our principal sources of liquidity in 1999, 1998
and 1997. These funds covered our share repurchases, dividend payments, and
investments in property and equipment and equity investments.

Operating Activities

Operating activities generated cash of $125.2 million in 1999 compared with
$101.6 million in 1998 and $116.7 million in 1997. The $23.6 million increase
in 1999 over 1998 was primarily due to increased customer deposits, partially
offset by other working capital decreases. The $15.1 million decrease in cash
generated in 1998 compared with 1997 primarily reflected a change in the timing
of customer deposit collections resulting from a vendor change in the JDS
program.

Investing Activities

Capital expenditures in 1999, 1998 and 1997 were $27.8 million, $36.9
million and $24.4 million, respectively. The $9.1 million decrease in 1999 over
1998 and the $12.5 million increase in 1998 over 1997 was primarily due to
higher spending in 1998 to replace information systems to ensure year 2000
compliance. We anticipate capital spending in 2000 to be about $27.0 million.

In 1999 we invested $10.6 million to take minority equity positions in three
privately-held Internet-based companies which we believe will leverage our
access into, and our sales representatives' relationships with, schools. In
1997, we invested $9.5 million to purchase Gold Lance, our retail class ring
sales channel. An impairment charge of $4.6 million was recorded as part of the
1999 special charge for the write-off of goodwill associated with this sales
channel.

Financing Activities

Dividends paid in 1999 were $30.0 million compared with $32.3 million in
1998 and $34.2 million in 1997. The year-over-year decreases are the result of
common stock repurchases in each of the years. Following

14


the proposed merger and recapitalization, we do not anticipate paying any
dividends to common shareholders for the foreseeable future.

The following table summarizes total amounts available under various
borrowing agreements as of the end of 1999:



Amount
Expiration Total available
date of amount of at the
agreement agreement end of 1999
---------- --------- -----------
(In millions)

Five-year bank credit
agreement.............. 12/20/2000 $180.0 $ 62.4
Unsecured demand
facilities with three
banks.................. (1) 54.5 54.5
Precious metals
consignment arrangement
(2).................... 5/31/2000 25.0 2.9
------ ------
$259.5 $119.8
====== ======

- --------
(1) Facilities are subject to periodic review from time to time and at least
annually.
(2) See Note 5 of Notes to Consolidated Financial Statements.

As a result of the proposed merger and recapitalization, we will have
significantly more debt which will result in much higher interest expense and a
decline in operating cash flows which could adversely affect our future
financial health.

YEAR 2000

In 1997 we began to develop programs to address the impact of the year 2000
on our computer systems. All programs were completed before the century change
and to date we have not experienced any adverse effects resulting from the date
change. Our spending on year 2000 projects since inception was $50.2 million of
which $36.3 million was capitalized.

COMMITMENTS AND CONTINGENCIES

Environmental

As part of our environmental management program, we are involved in various
environmental remediation activities. As sites are identified and assessed in
this program, we determine potential environmental liabilities. Factors
considered in assessing liability include, but are not limited to: whether we
have been designated as a potentially responsible party, the number of other
potentially responsible parties designated at the site, the stage of the
proceedings and available environmental technology. As of the end of 1999, we
had identified three sites requiring further investigation. However, we have
not been designated as a potentially responsible party at any site.

We have assessed the likelihood that a loss has been incurred at one of
these sites as probable, and based on findings included in remediation reports
and from discussions with legal counsel, estimated the potential loss as of the
end of 1999 to range from $2.8 million to $3.8 million. As of the end of 1999,
$3.5 million was accrued and is included in "other accrued liabilities" on the
consolidated balance sheets. While we may have a right of contribution or
reimbursement under insurance policies, amounts recoverable from other entities
with respect to a particular site are not considered until recoveries are
deemed probable. No assets for potential recoveries were established as of the
end of 1999.

Litigation

In January 1999, a federal judge in Texas overturned a jury's $25.3 million
verdict against Jostens in an antitrust lawsuit. The judge, acting on Jostens'
post-trial motions, set aside the jury's verdict and dismissed all claims
against Jostens in the case. Yearbook competitor Taylor Publishing Company, who
is also the plaintiff in

15


the case, has appealed the decision and is seeking to have the jury verdict
reinstated. Briefs have been filed and oral arguments were held on December 8,
1999. The date for the decision from the Fifth Circuit Court of Appeals has not
been determined. No costs were accrued related to the lawsuit because we
believe a loss is not "probable and estimable."

Following the public announcement of the merger, three purported class
actions were filed, two on December 30, 1999 and the third on January 14, 2000,
in the Fourth Judicial District of the District Court for the State of
Minnesota, County of Hennepin ("the Court"). By order of the Honorable Daniel
H. Mabley dated January 21, 2000, the Actions were consolidated, and the
Complaint in File No. MC 99-18533 was thereafter designated as the Consolidated
Complaint.

The Consolidated Complaint is purportedly brought on behalf of a class of
"all holders of Jostens common stock who are being and will be harmed" by the
actions alleged in the Consolidated Complaint. In the Consolidated Complaint,
the plaintiffs allege that the individual defendants, by virtue of their
positions as officers and directors of Jostens, owe fiduciary duties to the
shareholders of Jostens, and that by allegedly failing to take all steps
reasonably required to maximize the value shareholders will receive in a sale
of Jostens, the defendants have breached such duties. More specifically, the
plaintiffs allege that the defendants have taken actions designed to halt any
other offers and deter higher offers from other potential acquirers including,
among other things:

. allegedly concealing Jostens' fourth quarter results until after the
defendants entered into and disclosed the existence of the merger
agreement, thus allegedly capping the price of Jostens' common stock;

. allegedly agreeing to include in the merger agreement a termination fee
provision which would under specified circumstances require Jostens to
pay Saturn Acquisition the sum of $24 million, together with Investcorp's
expenses, in the event that Jostens receives a superior offer and
terminates the merger agreement;

. allegedly structuring a "preferential deal" pursuant to which some of the
defendants would receive "change of control" payments following the
consummation of the proposed merger; and

. allegedly failing to announce any active auction, open bidding, or any
other procedures best calculated to maximize shareholder value.

The Consolidated Complaint seeks an order of the Court:

. enjoining the defendants from proceeding with the merger;

. enjoining the defendants from consummating the merger, or a business
combination with a third party, unless and until Jostens adopts and
implements a procedure or process, such as an auction, to obtain the
highest possible price for Jostens;

. directing the individual defendants to exercise their fiduciary duties to
obtain a transaction which is in the best interests of shareholders until
the process for the sale or auction of Jostens is completed and the
highest possible price is obtained;

. awarding compensatory damages against the defendants;

. awarding the plaintiffs the costs and disbursements of the Consolidated
Complaint, including reasonable attorneys' and experts' fees; and

. granting such further relief as the Court may deem just and proper.

Jostens is a party to other litigation arising in the normal course of
business. We regularly analyze current information and, as necessary, provide
accruals for probable liabilities on the eventual disposition of these matters.
We believe the effect on our consolidated results of operations and financial
position, if any, for the disposition of these matters will not be material.

16


NEW ACCOUNTING STANDARDS

In June 1998, the Financial Accounting Standards Board issued Statement SFAS
No. 133, "Accounting for Derivative Instruments and Hedging Activities," as
amended, which is required to be adopted in years beginning after June 15,
2000. The effect of adopting the Statement is not currently expected to have a
material effect on our future financial position or overall trends in results
of operations.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Market Risk

We are subject to market risk associated with changes in commodity prices,
interest rates and foreign currency exchange rates. To reduce any one of these
risks, we may at times use financial instruments. All hedging transactions are
authorized and executed under clearly defined policies and procedures, which
prohibit the use of financial instruments for trading purposes.

Commodity Price Risk

Our results of operations could be significantly affected by changes in the
price of gold. To manage the risk associated with gold price changes, on an
annual basis we simultaneously set our pricing to customers and enter into gold
forward or option contracts based upon the estimated ounces needed to satisfy
customer requirements. We prepared a sensitivity analysis as of the end of 1999
to estimate our exposure to market risk on our open gold forward purchase
contracts. The fair market value of our gold positions was calculated by
valuing each position at quoted futures prices as of the end of 1999 and 1998,
and was $18.0 million and $17.8 million, respectively. The market risk
associated with these contracts was $1.8 million as of the end of 1999 and
1998, and is estimated as the potential loss in fair value resulting from a
hypothetical 10 percent adverse change in such prices.

Interest Rate Risk

Our earnings are affected by changes in short-term interest rates as a
result of our issuing short-term commercial paper. As of the end of 1999 and
1998, the fair market value of our outstanding commercial paper approximated
the carrying value. If market interest rates for commercial paper borrowings
averaged 10 percent more or less in 1999 and 1998, our interest expense would
have changed by approximately $0.7 million in 1999 and 1998.

Foreign Currency Risk

We may enter into foreign currency forward contracts to hedge purchases of
inventory in foreign currency. The purpose of these hedging activities is to
protect us from the risk that inventory purchases denominated in foreign
currencies will be adversely affected by changes in foreign currency rates. Our
principal currency exposures relate to the Canadian dollar and German mark. We
consider our market risk in such activities to be immaterial. Our foreign
operations are primarily in Canada, and substantially all transactions are
denominated in the local currency. Therefore, the exposure to exchange risks is
not considered to be material.

17


ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

REPORT OF MANAGEMENT

We are responsible for the integrity and objectivity of the financial
information presented in this report. The financial statements have been
prepared in conformity with accounting principles generally accepted in the
United States and include certain amounts based on our best estimates and
judgment.

We are also responsible for establishing and maintaining our accounting
systems and related internal controls, which are designed to provide reasonable
assurance that assets are safeguarded and transactions are properly recorded.
These systems and controls are reviewed by the internal auditors. In addition,
our code of conduct states that our affairs are to be conducted under the
highest ethical standards.

The independent auditors provide an independent review of the financial
statements and the fairness of the information presented therein. The Audit
Committee of the Board of Directors, composed solely of outside directors,
meets regularly with us, our internal auditors and our independent auditors to
review audit activities, internal controls and other accounting, reporting and
financial matters. Both the independent auditors and internal auditors have
unrestricted access to the Audit Committee.

William N. Priesmeyer
Senior Vice President and Chief Financial Officer

Robert C. Buhrmaster
Chairman of the Board, President and Chief Executive Officer

Minneapolis, Minnesota
February 2, 2000

18


REPORT OF INDEPENDENT AUDITORS

To the Shareholders of Jostens, Inc.:

We have audited the accompanying consolidated balance sheets of Jostens,
Inc. and subsidiaries as of January 1, 2000 and January 2, 1999, and the
related consolidated statements of operations, changes in shareholders'
investment and cash flows for each of the three fiscal years in the period
ended January 1, 2000. These financial statements are the responsibility of the
Company's management. Our responsibility is to express an opinion on these
financial statements based on our audits.

We conducted our audits in accordance with auditing standards generally
accepted in the United States. Those standards require that we plan and perform
the audit to obtain reasonable assurance about whether the financial statements
are free of material misstatement. An audit includes examining, on a test
basis, evidence supporting the amounts and disclosures in the financial
statements. An audit also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating the overall
financial statement presentation. We believe that our audits provide a
reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly,
in all material respects, the consolidated financial position of Jostens, Inc.
and subsidiaries as of January 1, 2000 and January 2, 1999, and the
consolidated results of their operations and cash flows for each of the three
fiscal years in the period ended January 1, 2000, in conformity with accounting
principles generally accepted in the United States.

Ernst & Young LLP

Minneapolis, Minnesota
February 2, 2000

19


JOSTENS, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS



1999 1998 1997
-------- -------- --------
(In thousands, except per-
share data)

Net sales......................................... $782,438 $770,917 $742,479
Cost of products sold............................. 349,691 351,795 351,290
-------- -------- --------
Gross profit.................................... 432,747 419,122 391,189
Selling and administrative expenses............... 330,895 316,933 291,527
Special charge.................................... 20,194 -- --
-------- -------- --------
Operating income.................................. 81,658 102,189 99,662
Interest income................................... (487) (366) (587)
Interest expense.................................. 7,486 7,026 6,866
Write-off of JLC notes receivable, net............ -- 12,009 --
-------- -------- --------
Income before income taxes...................... 74,659 83,520 93,383
Income taxes...................................... 31,480 41,700 36,200
-------- -------- --------
Net income........................................ $ 43,179 $ 41,820 $ 57,183
======== ======== ========
Earnings per common share
Basic........................................... $ 1.27 $ 1.14 $ 1.47
Diluted......................................... $ 1.27 $ 1.14 $ 1.47
-------- -------- --------
Weighted average common shares outstanding
Basic........................................... 34,004 36,527 38,773
Diluted......................................... 34,093 36,705 38,969
-------- -------- --------



See accompanying notes to consolidated financial statements.

20


JOSTENS, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

January 1, 2000 and January 2, 1999



1999 1998
-------- --------
(In thousands,
except per-share
ASSETS data)

Current assets
Cash and cash equivalents.................................. $ 38,517 $ 2,595
Accounts receivable, net of allowance of $5,775 and $7,308,
respectively.............................................. 107,638 106,347
Inventories................................................ 87,839 90,494
Deferred income taxes...................................... 17,400 14,682
Salespersons overdrafts, net of allowance of $6,332 and
$7,061, respectively...................................... 26,194 20,689
Prepaid expenses and other current assets.................. 8,721 5,737
-------- --------
Total current assets..................................... 286,309 240,544
-------- --------
Other assets
Intangibles, net........................................... 18,895 28,165
Other...................................................... 17,872 8,811
-------- --------
Total other assets....................................... 36,767 36,976
-------- --------
Property and equipment, net................................ 84,640 88,647
-------- --------
$407,716 $366,167
======== ========
LIABILITIES AND SHAREHOLDERS' INVESTMENT
Current liabilities
Short-term borrowings...................................... $117,608 $ 93,922
Accounts payable........................................... 23,641 23,682
Employee compensation...................................... 29,478 27,560
Commissions payable........................................ 26,134 22,131
Customer deposits.......................................... 112,958 92,092
Income taxes............................................... 17,223 4,713
Other accrued liabilities.................................. 30,100 23,679
-------- --------
Total current liabilities................................ 357,142 287,779
Other noncurrent liabilities............................... 14,064 19,836
-------- --------
Total liabilities.......................................... 371,206 307,615
Commitments and contingencies
Shareholders' investment
Preferred shares, $1.00 par value: authorized 4,000 shares,
none issued............................................... -- --
Common shares, $.33 1/3 par value: authorized 100,000
shares, issued January 1, 2000 --33,324; January 2, 1999
-- 35,071................................................. 11,108 11,690
Retained earnings.......................................... 31,072 54,627
Accumulated other comprehensive loss....................... (5,670) (7,765)
-------- --------
Total shareholders' investment........................... 36,510 58,552
-------- --------
$407,716 $366,167
======== ========


See accompanying notes to consolidated financial statements.

21


JOSTENS, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS



1999 1998 1997
-------- -------- --------
(In thousands)

Operating activities
Net income...................................... $ 43,179 $ 41,820 $ 57,183
Depreciation.................................... 23,329 20,587 19,845
Amortization.................................... 2,009 2,584 2,297
Deferred income taxes........................... (2,671) 15,712 (3,403)
Special charge (non-cash portion)............... 14,101 -- --
Write-off of JLC notes receivable, net.......... -- 12,009 --
Changes in assets and liabilities, net of
effects of business acquisition:
Accounts receivable........................... (1,291) 2,167 (651)
Inventories................................... 2,655 1,568 6,431
Salespersons overdrafts....................... (5,505) 4,806 (602)
Prepaid expenses and other current assets..... (2,984) (1,058) 4,554
Accounts payable.............................. 8,364 (1,171) 1,506
Employee compensation......................... 1,918 8,114 4,457
Commissions payable........................... 4,003 2,909 1,628
Customer deposits............................. 20,866 (6,567) 22,625
Income taxes.................................. 12,593 (6,044) 5,658
Other......................................... 4,653 4,179 (4,811)
-------- -------- --------
Net cash provided by operating activities... 125,219 101,615 116,717
-------- -------- --------
Investing activities
Purchases of property and equipment............. (27,830) (36,936) (24,381)
Business acquisition............................ -- -- (9,883)
Equity investments.............................. (10,611) -- --
Other........................................... 1,262 1,675 --
-------- -------- --------
Net cash used for investing activities...... (37,179) (35,261) (34,264)
-------- -------- --------
Financing activities
Net short-term borrowings (repayments).......... 15,281 38,248 (36,238)
Principal payments on long-term debt............ -- -- (281)
Dividends paid.................................. (29,998) (32,332) (34,198)
Proceeds from exercise of stock options......... 2,452 4,258 11,693
Repurchases of common stock..................... (39,853) (80,001) (20,000)
-------- -------- --------
Net cash used for financing activities...... (52,118) (69,827) (79,024)
-------- -------- --------
Change in cash and cash equivalents............. 35,922 (3,473) 3,429
Cash and cash equivalents, beginning of period.. 2,595 6,068 2,639
-------- -------- --------
Cash and cash equivalents, end of period........ $ 38,517 $ 2,595 $ 6,068
======== ======== ========
Supplemental information
Income taxes paid............................... $ 20,623 $ 32,357 $ 26,300
Interest paid................................... $ 5,702 $ 6,426 $ 5,900
-------- -------- --------



See accompanying notes to consolidated financial statements.

22


JOSTENS, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS' INVESTMENT



Accumulated
Common shares other
--------------- Capital Retained comprehensive Comprehensive
Number Amount surplus earnings loss Total income
------ ------- ------- -------- ------------- -------- -------------
(In thousands, except per-share data)

Balance -- December 28,
1996................... 38,665 $12,888 $ 1,480 $101,687 $ (3,442) $112,613
Stock options and
restricted stock, net.. 584 241 11,452 11,693
Cash dividends declared
of $0.88 per share..... (34,198) (34,198)
Share repurchases....... (827) (276) (14,430) (5,294) (20,000)
Tax benefit of stock
options................ 1,498 1,498
Net income.............. 57,183 57,183 $57,183
Change in cumulative
translation
adjustment............. (824) (824) (824)
Adjustment in minimum
pension liability, net
of $606 tax............ (872) (872) (872)
-------
Comprehensive income.... $55,487
------ ------- ------- -------- -------- -------- =======
Balance -- January 3,
1998................... 38,422 12,853 -- 119,378 (5,138) 127,093
Stock options and
restricted stock, net.. 234 78 4,180 4,258
Cash dividends declared
of $0.88 per share..... (32,332) (32,332)
Share repurchases....... (3,585) (1,241) (4,521) (74,239) (80,001)
Tax benefit of stock
options................ 341 341
Net income.............. 41,820 41,820 $41,820
Change in cumulative
translation
adjustment............. (1,576) (1,576) (1,576)
Adjustment in minimum
pension liability, net
of $649 tax............ (1,051) (1,051) (1,051)
-------
Comprehensive income.... $39,193
------ ------- ------- -------- -------- -------- =======
Balance -- January 2,
1999................... 35,071 11,690 -- 54,627 (7,765) 58,552
Stock options and
restricted stock, net.. 129 43 2,409 2,452
Cash dividends declared
of $0.88 per share..... (29,998) (29,998)
Share repurchases....... (1,876) (625) (2,492) (36,736) (39,853)
Tax benefit of stock
options................ 83 83
Net income.............. 43,179 43,179 $43,179
Change in cumulative
translation
adjustment............. 1,078 1,078 1,078
Adjustment in minimum
pension liability, net
of $667 tax............ 1,017 1,017 1,017
-------
Comprehensive income.... $45,274
------ ------- ------- -------- -------- -------- =======
Balance -- January 1,
2000................... 33,324 $11,108 $ -- $ 31,072 $ (5,670) $ 36,510
====== ======= ======= ======== ======== ========



See accompanying notes to consolidated financial statements.

23


JOSTENS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1. Summary of Significant Accounting Policies

Our Business

We are a leading manufacturer and marketer of school-related affinity
products and one of the leading manufacturers and suppliers of corporate-based
affinity products that help people celebrate important moments, recognize
achievements and build affiliations.

Fiscal Year

Our fiscal year ends the Saturday closest to December 31. Fiscal years 1999,
1998 and 1997 ended on January 1, 2000, January 2, 1999 and January 3, 1998,
respectively. Normally each fiscal year consists of 52 weeks, but periodically,
there will be a 53-week year, as was the case in 1997.

Principles of Consolidation

Our consolidated financial statements include the accounts of our company
and our subsidiaries. Significant intercompany accounts and transactions have
been eliminated. Certain balances have been reclassified to conform to the 1999
presentation.

Use of Estimates

The preparation of our consolidated financial statements in conformity with
accounting principles generally accepted in the United States requires us to
make estimates and assumptions that affect the amounts reported in our
consolidated financial statements and accompanying notes. Actual results could
differ from those estimates.

Cash and Cash Equivalents

Cash and cash equivalents include cash on hand, time deposits and commercial
paper. Short-term investments have an original maturity of three months or less
and are considered cash equivalents. Investments in debt securities have an
original maturity of three months or less and are held to maturity. All short-
term securities are carried at amortized cost, which approximates fair value.
Negative cash as of the end of 1998 was $8.4 million and is included in
"accounts payable" on the consolidated balance sheets. There was no negative
cash as of the end of 1999.

Inventories

Inventories are stated at the lower of cost or market. Cost is determined by
the first-in, first-out (FIFO) method for all inventories except gold and
certain other precious metals which are determined using the last-in, first-out
(LIFO) method. LIFO inventories were $0.1 million and $0.2 million as of the
end of 1999 and 1998 and approximate replacement cost.

Net income in 1998 and 1997 reflects pre-tax gains of $3.7 million ($2.2
million after tax or 6 cents per share) and $6.8 million ($3.5 million after
tax or 10 cents per share), respectively, resulting from a reduction in LIFO
gold inventories.

Intangibles

Intangibles primarily represent the excess of the purchase price over the
fair value of the net tangible assets of acquired businesses and are amortized
over various periods of up to 40 years. Accumulated amortization as of the end
of 1999 and 1998 was $14.1 million and $16.6 million, respectively.

24


JOSTENS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (Continued)


Property and Equipment

Property and equipment are stated at cost. Depreciation and amortization is
computed for financial reporting purposes principally using the straight-line
method over the following estimated useful lives:



Years
--------

Buildings........................................................ 15 to 40
Machinery and equipment.......................................... 3 to 10
Capitalized software............................................. 2 to 5


Impairment of Long-Lived Assets

We review long-lived assets for impairment when events or changes in
circumstances indicate that the carrying amount of an asset may not be
recoverable. If impairment indicators are present and the estimated future
undiscounted cash flows are less than the carrying value of the assets and any
related goodwill, the carrying value is reduced to the estimated fair value as
measured by the discounted cash flows.

Income Taxes

Deferred taxes are recognized for the estimated taxes ultimately payable or
recoverable based on enacted tax law. Changes in enacted tax rates are
reflected in the tax provision as they occur.

Revenue Recognition, Sales Returns and Warranty Costs

Sales are recognized when product is shipped. Provisions for sales returns
and warranty costs are recorded at the time of sale based on historical
information and current trends.

Foreign Currency Translation

Assets and liabilities denominated in foreign currency are translated at the
current exchange rate as of the balance sheet date, and income statement
amounts are translated at the average monthly exchange rate. Translation
adjustments resulting from fluctuations in exchange rates are recorded in
comprehensive income.

Financial Instruments

From time to time, we may use derivative financial instruments to manage
market risks and reduce our exposure resulting from fluctuations in foreign
currency and interest rates. Financial instruments are not used for trading
purposes.

We may enter into foreign currency forward contracts to hedge purchases of
inventory in foreign currency. The purpose of these hedging activities is to
protect us from the risk that inventory purchases denominated in foreign
currency will be adversely affected by changes in foreign currency rates. Gains
or losses on forward contracts used to purchase inventory for which we have
firm purchase commitments qualify as accounting hedges and are therefore
deferred and recognized in income when the inventory is sold. Counterparties
expose us to credit loss in the event of nonperformance as measured by the
unrealized gains on the contracts. There were no foreign currency contracts
outstanding as of the end of 1999 or 1998.

We may enter into interest rate swap agreements to limit the effect of
increases in the interest rates on any floating rate debt. The differential is
accrued as interest rates change and is recorded in interest expense. There
were no open interest rate swap agreements as of the end of 1999 or 1998.

25


JOSTENS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (Continued)


Earnings Per Common Share

Basic earnings per share are computed by dividing net income by the weighted
average number of common shares outstanding. Diluted earnings per share are
computed by dividing net income by the weighted average number of common shares
outstanding, including the dilutive effects of options, restricted stock and
contingently issuable shares. Unless otherwise noted, references are to diluted
earnings per share.

Basic and diluted earnings per share were calculated using the following:



1999 1998 1997
------- ------- -------
(In thousands, except
per-share data)

Weighted average common shares outstanding --
basic............................................. 34,004 36,527 38,773
Dilutive shares.................................... 89 178 196
------- ------- -------
Weighted average common shares outstanding --
diluted........................................... 34,093 36,705 38,969
======= ======= =======
Net income for basic and diluted earnings per
share............................................. $43,179 $41,820 $57,183
Earnings per share -- basic........................ $ 1.27 $ 1.14 $ 1.47
Earnings per share -- diluted...................... $ 1.27 $ 1.14 $ 1.47


Stock-Based Compensation

We use the intrinsic value method prescribed by Accounting Principles Board
Opinion No. 25, "Accounting for Stock Issued to Employees," and related
interpretations in accounting for employee stock options. Under the intrinsic
value method, compensation expense is recognized only to the extent the market
price of the common stock exceeds the exercise price of the stock at the date
of grant.

New Accounting Standards

In June 1998, the Financial Accounting Standards Board issued Statement SFAS
No. 133, "Accounting for Derivative Instruments and Hedging Activities," as
amended, which is required to be adopted in years beginning after June 15,
2000. The effect of adopting the Statement is not currently expected to have a
material effect on our future financial position or overall trends in results
of operations.

2. Merger and Recapitalization

On December 27, 1999, we entered into a merger agreement with Saturn
Acquisition Corporation, a newly formed corporation controlled by Investcorp
S.A., a global investment group, and its co-investors. Under this agreement,
Saturn Acquisition Corporation will merge with and into Jostens. The merger
will be accounted for as a recapitalization by Jostens. Upon completion of the
merger, Investcorp and its co-investors, including Jostens' senior management,
will own approximately 94 percent of Jostens' common stock. The remaining 6
percent of our post-merger common stock will be retained by some or all of our
pre-merger public shareholders.

As a result of the merger:

. approximately 98 percent of Jostens' outstanding common stock will be
purchased for cash of $25.25 per share;

. all outstanding options to purchase Jostens' common stock will
automatically vest and be cancelled in exchange for a cash payment equal
to $25.25 per underlying share, less the applicable exercise price; and

. we will incur a substantial amount of debt.

26


JOSTENS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (Continued)


The merger agreement obligates us to pay a fee of $19.125 million, plus up
to $5.0 million in expenses if the agreement is terminated under certain
circumstances, including a decision by us to accept a more favorable
acquisition proposal.

Successful completion of the recapitalization depends principally upon
shareholder approval and satisfaction of conditions to closing in the merger
agreement with Saturn Acquisition Corporation.

It is currently anticipated that the merger and recapitalization will be
completed in the second quarter of 2000.

In connection with our execution of the merger agreement, our Board of
Directors approved the following amendments to the shareholder rights
agreement:

. neither Saturn Acquisition nor its affiliates will be deemed to be an
acquiring person;

. the execution and delivery of the merger agreement will not give rise to
a distribution date or a triggering event; and

. no holder of rights shall be entitled to exercise such rights as a result
of the execution and delivery of the merger agreement.

If the merger is not approved, the rights will expire in August 2008 unless
extended or redeemed earlier by us.

3. Special Charge

In the fourth quarter of 1999, we completed a strategic review of product
lines, manufacturing operations, infrastructure projects, and support functions
based on performance trends. In addition, we decided to refocus our
organization on sales growth versus infrastructure improvement. As a result of
this review, we incurred a pre-tax special charge of $20.2 million ($13.3
million after tax or $0.39 per share), which was approved by our Board of
Directors.

Information relating to the special charge follows:



Balance
Initial Used in end of
accrual 1999 1999
------- ------- -------
(In thousands)

Employee termination benefits......................... $ 4,910 $ -- $4,910
Abandonment of internal use software under
development.......................................... 6,455 6,245 210
Write-off of impaired goodwill related to retail class
ring sales channel................................... 4,560 4,560 --
Write-off of goodwill related to exiting the direct
marketing sales channel to college alumni............ 3,086 3,086 --
Other costs related to exiting the direct marketing
sales channel to college alumni...................... 1,183 270 913
------- ------- ------
$20,194 $14,161 $6,033
======= ======= ======


Of the $20.2 million special charge, $4.8 million relates to the School
Products segment and $15.4 million relates to the "Other" segment.

Included in other accrued liabilities on the consolidated balance sheets is
the unused portion of the special charge of $6.0 million, which will be used or
paid in 2000.

27


JOSTENS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (Continued)


Of the total special charge, $4.9 million relates to employee termination
benefits for the elimination of about 100 full-time positions, primarily in
corporate staff and executive functions and in exiting the direct marketing
sales channel to college alumni. Headcount reductions will be completed and
termination benefits paid in 2000.

We reviewed and modified our strategies for the retail class ring product
line and, as a result, determined that the carrying value of the related
goodwill was impaired based upon anticipated inadequate projected cash flows.
Accordingly, an impairment charge of $4.6 million was recorded as part of the
special charge for the write-off of all of the goodwill.

We also reviewed the Jostens Direct business and decided in the fourth
quarter of 1999 to close down the business due to 1999 performance and
forecasted decline in sales volume. As a result of that decision, the remaining
balance of the related goodwill of $3.1 million was written off and other
exiting costs of $1.2 million were recorded.

4. Comprehensive Income

The following amounts were included in accumulated other comprehensive loss
as of the end of 1999 and 1998:



1999 1998
------- -------
(In thousands)

Minimum pension liability adjustments, net of tax...... $(1,026) $(2,043)
Foreign currency translation adjustments............... (4,644) (5,722)
------- -------
Accumulated other comprehensive loss................. $(5,670) $(7,765)
======= =======


5. Inventories

As of the end of 1999 and 1998, inventories were comprised of:



1999 1998
------- -------
(In thousands)

Raw materials and supplies............................... $17,886 $22,618
Work-in-process.......................................... 29,772 29,735
Finished goods........................................... 40,181 38,141
------- -------
Total inventories...................................... $87,839 $90,494
======= =======


Precious Metals Consignment Arrangement

We have a precious metals consignment arrangement with a major financial
institution whereby we have the ability to obtain up to $25.0 million in
consigned inventory. In 1999, 1998 and 1997, we expensed consignment fees
related to this facility of approximately $0.3 million, $0.1 million and $0.1
million, respectively. Under the terms of the consignment arrangement, we do
not own the consigned inventory until it is shipped in the form of a product to
a customer. Accordingly, we do not include the value of consigned inventory or
the corresponding liability in our financial statements. The value of our
consigned inventory as of the end of 1999 and 1998 was $22.1 million and $14.4
million.

28


JOSTENS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (Continued)


6. Property and Equipment

As of the end of 1999 and 1998, property and equipment, net consisted of:



1999 1998
-------- --------
(In thousands)

Land................................................... $ 3,618 $ 4,866
Buildings.............................................. 36,420 36,210
Machinery and equipment................................ 195,673 182,698
Capitalized software................................... 36,079 32,391
-------- --------
Total property and equipment........................... 271,790 256,165
Less accumulated depreciation and amortization......... 187,150 167,518
-------- --------
Property and equipment, net............................ $ 84,640 $ 88,647
======== ========


Capitalized interest was $0.4 million in 1999 and $0.7 million in 1998.

7. Borrowings

Line of Credit and Commercial Paper

We have a $180.0 million, five-year bank credit agreement that expires on
December 31, 2000. Credit available under the agreement is reduced by
commercial paper borrowings outstanding. Commercial paper outstanding is due
within 90 days and is included in short-term borrowings in the consolidated
balance sheets.

Annual fees and interest on borrowings are based on our commercial paper
rating. Annual fees range from 0.075 to 0.15 percent of the commitment. The
weighted average interest rate on commercial paper outstanding as of the end of
1999 and 1998 was 5.9 percent and 5.8 percent. Under the restrictive covenants
of the agreement, we must maintain a defined minimum interest coverage ratio
and a maximum leverage ratio. As of the end of 1999, $62.4 million was
available under the bank credit agreement.

Demand Facilities

As of the end of 1999, we had available unsecured demand facilities with
three banks totaling $54.5 million. Such credit arrangements are renegotiated
periodically based on the anticipated seasonal needs for short-term financing.

8. Income Taxes

The following summarizes the differences between income taxes computed at
the federal statutory rate and income tax expense for financial reporting
purposes:



1999 1998 1997
------- ------- -------
(In thousands)

Federal statutory income tax rate............ 35% 35% 35%
Federal tax at statutory rate................ $26,130 $29,232 $32,684
State income taxes, net of federal tax
benefit..................................... 3,086 4,509 4,223
Write-off of JLC notes and related deferred
tax assets.................................. -- 7,245 --
Write-off of goodwill........................ 1,080 -- --
Reduction in deferred tax valuation
allowance................................... -- (750) (2,030)
Other differences, net....................... 1,184 1,464 1,323
------- ------- -------
Income tax expense........................... $31,480 $41,700 $36,200
======= ======= =======


29


JOSTENS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (Continued)


The U.S. and foreign components of income before income taxes and the
provision for income taxes were as follows:



1999 1998 1997
------- ------- -------
(In thousands)

Income before income taxes
Domestic........................................ $68,044 $77,756 $88,275
Foreign......................................... 6,615 5,764 5,108
------- ------- -------
Income before income taxes...................... $74,659 $83,520 $93,383
======= ======= =======
Provision for income taxes
Federal......................................... $25,828 $18,435 $30,227
State........................................... 5,276 4,439 6,864
Foreign......................................... 3,047 3,114 2,512
------- ------- -------
Total current taxes............................. 34,151 25,988 39,603
Deferred........................................ (2,671) 15,712 (3,403)
------- ------- -------
Income tax expense.............................. $31,480 $41,700 $36,200
======= ======= =======


Deferred income taxes reflect the net tax effects of temporary differences
between the carrying amounts of assets and liabilities for financial reporting
purposes and the amounts used for income tax purposes. Significant components
of the deferred income tax liabilities and assets as of the end of 1999 and
1998 consisted of:



1999 1998
-------- --------
(In thousands)

Deferred tax liabilities
Tax over book depreciation.......................... $ (3,558) $ (4,083)
Capitalized software development costs.............. (8,712) (8,076)
Other, net.......................................... (3,616) (2,792)
-------- --------
Deferred tax liabilities............................ (15,886) (14,951)
-------- --------
Deferred tax assets
Reserves for accounts receivable and salespersons
overdrafts......................................... 6,936 7,194
Reserves for employee benefits...................... 10,669 8,698
Other reserves not recognized for tax purposes...... 4,025 4,215
Foreign tax credit carryforwards.................... 838 1,900
Other, net.......................................... 4,483 3,066
-------- --------
Deferred tax assets................................. 26,951 25,073
Valuation allowance................................. (838) (1,900)
-------- --------
Deferred tax assets................................. 26,113 23,173
-------- --------
Net deferred tax asset.............................. $ 10,227 $ 8,222
======== ========


The net deferred tax asset as of the end of 1999 consisted of $17.4 million
current net deferred tax assets and $7.2 million noncurrent net deferred tax
liabilities. The net deferred tax asset as of the end of 1998 consisted of
$14.7 million current net deferred tax assets and $6.5 million noncurrent net
deferred tax assets.

We also have foreign tax credit carryforwards of $0.8 million that expire in
2000 through 2002. The foreign tax credits of $0.8 million and $1.9 million as
of the end of 1999 and 1998 were fully reserved.

30


JOSTENS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (Continued)


9. Benefit Plans

Pension and Postretirement Benefits

We have noncontributory defined-benefit pension plans that cover nearly all
employees. The benefits provided under the plans are based on years of service
and/or compensation levels. We also provide health care insurance benefits for
nearly all retirees. Generally, the health care plans require contributions
from retirees.

The assumptions used for these plans consisted of:



Pension benefits Retiree health benefits
------------------- -------------------------
1999 1998 1997 1999 1998 1997
----- ----- ----- ------- ------- -------

Discount rate.............. 7.75% 7.00% 7.75% 7.75% 7.00% 7.75%
Expected return on plan
assets.................... 10.00% 10.00% 10.00% -- -- --
Rate of compensation
increase.................. 5.00% 5.00% 5.00% -- -- --
Initial health care cost
trend rate(1)............. -- -- -- 7.00% 8.00% 9.00%

- --------
(1) Assumed to decrease to 6% in 2001.

Net periodic benefit (income) or expense for 1999, 1998 and 1997 included
the following components:



Pension benefits Retiree health benefits
---------------------------- -------------------------
1999 1998 1997 1999 1998 1997
-------- -------- -------- ------- ------- -------

Service cost............ $ 4,419 $ 4,044 $ 3,988 $ 74 $ 65 $ 61
Interest cost........... 9,462 8,838 8,346 351 372 377
Expected return on plan
assets................. (14,942) (13,447) (11,653) -- -- --
Amortization of prior
year service cost...... 1,869 1,716 1,585 (8) (7) (7)
Amortization of
transition amount...... (885) (894) (894) -- -- --
Amortization of net
actuarial gains........ (341) (929) (698) (41) (95) (109)
-------- -------- -------- ------- ------- -------
Net periodic benefit
(income) expense....... $ (418) $ (672) $ 674 $ 376 $ 335 $ 322
======== ======== ======== ======= ======= =======


31


JOSTENS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (Continued)


The following tables present a reconciliation of the benefit obligation of
the plans, plan assets, and funded status of the plans.



Retiree health
Pension benefits benefits
------------------ ------------------
1999 1998 1999 1998
-------- -------- -------- --------

Change in benefit obligation
Benefit obligation beginning of year.. $138,825 $117,670 $ 5,238 $ 5,047
Service cost.......................... 4,419 4,044 74 65
Interest cost......................... 9,462 8,838 351 372
Plan amendments....................... -- 1,575 -- --
Actuarial loss (gain)................. (12,284) 14,004 (894) 643
Benefits paid......................... (7,919) (7,306) (762) (889)
-------- -------- -------- --------
Benefit obligation end of year........ $132,503 $138,825 $ 4,007 $ 5,238
======== ======== ======== ========
Change in plan assets
Fair value of plan assets beginning of
year................................. $164,103 $167,246 $ -- $ --
Actual return on plan assets.......... 43,651 2,397 -- --
Company contributions................. 1,938 1,766 762 889
Benefits paid......................... (7,919) (7,306) (762) (889)
-------- -------- -------- --------
Fair value of plan assets end of
year................................. $201,773 $164,103 $ -- $ --
======== ======== ======== ========
Funded status
Funded (unfunded) status end of year.. $ 69,270 $ 25,278 $ (4,007) $ (5,238)
Unrecognized cost:
Net actuarial gains................. (64,263) (23,611) (1,947) (1,095)
Transition amount................... (3,294) (4,179) -- --
Prior service cost.................. 8,416 10,285 (50) (58)
-------- -------- -------- --------
Prepaid (accrued) benefit cost........ $ 10,129 $ 7,773 $ (6,004) $ (6,391)
======== ======== ======== ========


Plan assets consist primarily of corporate equity investments as well as
corporate and U.S. government debt and real estate.

The components in the consolidated balance sheets consist of:



Pension benefits Retiree health benefits
------------------ ------------------------
1999 1998 1999 1998
-------- -------- ----------- -----------

Prepaid benefit cost...... $ 25,612 $ 22,918 $ -- $ --
Accrued benefit
liability................ (18,185) (19,808) (6,004) (6,391)
Intangible asset.......... 1,005 1,283 -- --
Accumulated other
comprehensive income..... 1,697 3,380 -- --
-------- -------- ----------- -----------
Net amount recognized..... $ 10,129 $ 7,773 $ (6,004) $ (6,391)
======== ======== =========== ===========


Pension plans with obligations in excess of plan assets were as follows:



1999 1998
------- -------

Projected benefit obligation............................. $19,159 $21,048
Accumulated benefit obligation........................... 18,185 19,808
Fair value of plan assets................................ -- --


32


JOSTENS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (Continued)


A one-percent change in the assumed health care cost trend rate would have
the following effects:



1-Percent 1-Percent
Increase Decrease
--------- ---------
(In thousands)

Effect on total of service and interest cost
components for 1999............................... $ 19 $ 19
Effect on postretirement benefit obligation at the
end of 1999....................................... $218 $212


Savings Plan

We have a retirement savings plan (401k plan), which covers nearly all
nonunion employees. We provide a matching contribution on amounts, limited to 6
percent of compensation, contributed by employees. Our contribution, in the
form of our common stock purchased in the open market, was $2.9 million, $2.6
million and $2.3 million in 1999, 1998 and 1997, respectively and this
represents 50 percent of eligible employee contributions.

10. Shareholders' Investment

Share Repurchases

In December 1998, the Board of Directors authorized the repurchase of up to
$100.0 million shares of our common stock in open market or negotiated
transactions. During 1999, we repurchased 1.9 million shares for $39.9 million.
This share repurchase program was suspended in the fourth quarter of 1999. A
similar $100.0 million repurchase program was authorized in July 1997 and
completed in the fourth quarter of 1998. Under this program we repurchased 4.4
million shares, including 3.6 million shares for $80.0 million in 1998.

Shareholder Rights Plan

In July 1998, the Board of Directors declared a distribution to shareholders
of one preferred share purchase right for each outstanding share of common
stock. The dividend was payable August 19, 1998, to shareholders of record at
the close of business on that date. Each right entitles the holder to purchase
one one-hundredth of a share of Series A Junior Participating Preferred Stock
at an exercise price of $90. If a person or group acquires at least 20 percent
of our common stock, each right will entitle the holder (other than the
acquiring person or group) to purchase, at the right's then-current exercise
price, a number of our common shares having a market value of twice the
exercise price. In addition, if we are acquired in a merger or other business
combination transaction after a person has acquired at least 20 percent of our
common stock, each right will entitle the holder to purchase, at the right's
then-current exercise price, a number of the acquiring company's common shares
having a market value of twice the exercise price. If a person or group
acquires at least 20 percent and less than 50 percent of our common stock, the
Board of Directors may exchange the rights (other than the rights owned by the
acquiring person or group), in whole or in part, for the number of shares of
common stock per right as could be purchased at the then-current exercise
price. Before a person or group acquires at least 20 percent of our stock, the
rights are redeemable for one-tenth of a cent per right at the option of a
committee of the board composed exclusively of our independent, non-employee
directors. The rights will expire in August 2008 unless extended or redeemed
earlier by us.

33


JOSTENS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (Continued)


11. Stock Plans

Stock Options

We may grant stock options to any employee, including officers, under our
stock option plans. Options are granted with an exercise price equal to 100
percent of the market price on the dates the options were granted. One plan
also provides for increases in the number of shares available for future grants
equal to 1 percent of the outstanding common shares on July 1 of each year
through 2002. As of the end of 1999, there were 710,320 shares available for
future grant under stock option plans. Options are exercisable after five years
or less, subject to continuous employment and certain other conditions and
expire 10 years after the grant date. We apply Accounting Principles Board
Opinion No. 25, "Accounting for Stock Issued to Employees," and related
interpretations in accounting for employee stock options and long-term
management incentive plans. Accordingly, no compensation cost has been
recognized for these plans. The following table summarizes results as if we had
recorded compensation expense for our stock option and long-term management
incentive plans under SFAS No. 123, "Accounting for Stock-Based Compensation."



1999 1998 1997
------- ------- -------
(In thousands,
except per-share data)

Net income
As reported....................................... $43,179 $41,820 $57,183
Pro forma......................................... $42,428 $41,404 $56,800
------- ------- -------
Basic earnings per share
As reported....................................... $ 1.27 $ 1.14 $ 1.47
Pro forma......................................... $ 1.25 $ 1.13 $ 1.46
------- ------- -------
Diluted earnings per share
As reported....................................... $ 1.27 $ 1.14 $ 1.47
Pro forma......................................... $ 1.24 $ 1.13 $ 1.46
------- ------- -------


These figures reflect only the impact of grants since July 1, 1995, and
reflect only part of the possible compensation expense that we would amortize
over the vesting period of the grants. In future years, therefore, the effect
on net income and earnings per share may differ from those shown above.

The weighted average fair value of options granted in 1999, 1998 and 1997
was $6.72, $4.67 and $4.44 per option, respectively. We estimated the fair
values using the Black-Scholes option-pricing model, modified for dividends and
using the following assumptions:



1999 1998 1997
---- ---- ----

Risk-free rate............................................ 6.7% 4.7% 5.4%
Dividend yield............................................ 3.9% 3.8% 3.6%
Volatility factor of the expected market price of Jostens'
common stock............................................. 37% 26% 22%
Expected life of the award................................ 5.0 5.2 4.7


34


JOSTENS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (Continued)


The following table summarizes stock option activity:



Weighted-average
Shares exercise price
------ ----------------
(Shares in thousands)

Outstanding at December 28, 1996.................... 2,882 $22.38
Granted............................................. 496 24.69
Exercised........................................... (581) 25.05
Canceled............................................ (582) 25.14
----- ------
Outstanding at January 3, 1998...................... 2,215 22.31
Granted............................................. 946 23.47
Exercised........................................... (199) 19.34
Canceled............................................ (62) 24.40
----- ------
Outstanding at January 2, 1999...................... 2,900 22.69
Granted............................................. 776 22.66
Exercised........................................... (53) 18.51
Canceled............................................ (453) 24.85
----- ------
Outstanding at January 1, 2000...................... 3,170 $22.44
===== ======


The following table summarizes information concerning options outstanding as
of the end of 1999:



Options outstanding Options exercisable
------------------------------------------------ -------------------------------
Number Weighted-average Number
outstanding remaining life Weighted-average exercisable Weighted-average
Range of exercise prices (in thousands) (in years) exercise price (in thousands) exercise price
- ------------------------ -------------- ---------------- ---------------- -------------- ----------------

$16.56-$20.00........... 831 4.9 $18.19 804 $18.19
$20.01-$25.00........... 2,161 8.0 23.43 773 23.93
$25.01-$30.00........... 76 1.5 26.42 76 26.42
$30.01-$34.19........... 102 1.6 33.22 102 33.22
----- --- ------ ----- ------
3,170 6.8 $22.44 1,755 $21.94
===== === ====== ===== ======


Restricted Stock Awards

We have a stock incentive plan under which eligible employees are awarded
restricted shares of our common stock. Awards generally vest from three to five
years, subject to continuous employment and certain other conditions. The
awards are recorded at market value on the date of the grant as unearned
compensation and amortized over the vesting period.

The following table summarizes information concerning our restricted stock
awards:



1999 1998 1997
------- ------- -------

Number of restricted shares awarded during the
year.............................................. 51,442 5,350 46,050
Average market price of shares awarded during the
year.............................................. $ 23.84 $ 23.72 $ 23.51
Restricted shares outstanding at year end.......... 67,492 47,100 53,350
Annual expense, net (in thousands)................. $ 629 $ 416 $ 36


Performance Shares

In 1997, a management incentive plan was approved. Under the plan, certain
members of the senior management team would receive the market value of up to
56,400 shares of our common stock upon achieving

35


JOSTENS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (Continued)

specific financial targets in 1998. Under the plan, 50 percent of the value of
the award was paid in cash and 50 percent in unrestricted common stock. We
recorded $1.1 million as compensation expense in 1998 as a result of achieving
the financial targets contained in the plan. The plan was not renewed in 1999.

12. Business Segments

We classify our operations into the following business segments:

. SCHOOL PRODUCTS, which manufactures and markets school-related affinity
products primarily for the high school and college markets. School
Products is comprised of four product lines: Printing & Publishing,
Jewelry, Graduation Products and Photography.

. RECOGNITION, which manufactures and supplies corporate-based affinity
products that help companies and other organizations promote and
recognize achievement in people's careers. We concentrate our efforts in
service recognition and incentive programs designed to help companies
achieve their business objectives through improved employee performance.
Products include jewelry and other brand name merchandise from industry
leading manufacturers.

. OTHER, which represents the operating units which do not meet the
quantitative threshold for determining reportable segments. The "Other"
segment primarily is comprised of corporate expenses, the results of the
direct marketing sales channel to college alumni, international sales and
expenses and expenses associated with new product development.

The accounting policies of our operating segments are the same as those
described in the summary of significant accounting policies. We evaluate
performance based on the operating income of the segment. Revenues are reported
in the geographic area where the final sales to customers are made, rather than
where the transaction originates.

36


JOSTENS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (Continued)


Financial information by reportable business segment is included in the
following summary:



1999 1998 1997
-------- -------- --------
(In thousands)

Net Sales From External Customers
School Products............................. $675,511 $653,865 $624,528
Recognition................................. 96,998 103,929 103,651
Other....................................... 9,929 13,123 14,300
-------- -------- --------
Consolidated................................ $782,438 $770,917 $742,479
======== ======== ========
Operating Income
School Products............................. $141,947 $127,016 $108,803
Recognition................................. (361) 10,430 8,916
Other....................................... (59,928) (35,257) (18,057)
-------- -------- --------
Consolidated................................ 81,658 102,189 99,662
Net interest expense........................ 6,999 6,660 6,279
Write-off of JLC notes receivable, net...... -- 12,009 --
-------- -------- --------
Income Before Income Taxes.................. $ 74,659 $ 83,520 $ 93,383
======== ======== ========
Identifiable Assets
School Products............................. $247,059 $251,629 $265,638
Recognition................................. 54,109 43,089 43,080
Other....................................... 106,548 71,449 82,012
-------- -------- --------
Consolidated................................ $407,716 $366,167 $390,730
======== ======== ========
Depreciation and Amortization
School Products............................. $ 15,560 $ 16,032 $ 15,244
Recognition................................. 2,649 2,749 3,002
Other....................................... 7,129 4,390 3,896
-------- -------- --------
Consolidated................................ $ 25,338 $ 23,171 $ 22,142
======== ======== ========
Capital Expenditures
School Products............................. $ 12,509 $ 12,358 $ 14,754
Recognition................................. 1,074 1,966 2,036
Other....................................... 14,247 22,612 7,591
-------- -------- --------
Consolidated................................ $ 27,830 $ 36,936 $ 24,381
======== ======== ========


Operating Income

School Products operating income included:

. $4.8 million of the $20.2 million special charge in 1999;

. charges of $2.5 million in both 1999 and 1998 and $2.6 million in 1997
for plant closing costs; and

. LIFO gains from converting owned gold to consigned gold of $2.3 million
in 1998 and $5.4 million in 1997.

Recognition operating income included LIFO gains from converting owned gold
to consigned gold of $1.4 million in both 1998 and 1997.

37


JOSTENS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (Continued)


Operating loss for the Other segment in 1999 included of $15.4 million of
the $20.2 million special charge.

The following tables present net sales by product and certain geographic
information.



1999 1998 1997
-------- -------- --------
(In thousands)

Net Sales by Classes of Similar Products or
Services
Printing & publishing, primarily yearbooks......... $264,801 $258,452 $243,806
Jewelry, primarily class rings..................... 206,624 194,283 186,816
Graduation products................................ 164,713 159,473 153,066
Photography........................................ 45,971 47,297 48,245
Recognition, primarily jewelry and brand name
merchandise....................................... 96,998 103,929 103,651
Other.............................................. 3,331 7,483 6,895
-------- -------- --------
Consolidated....................................... $782,438 $770,917 $742,479
======== ======== ========
Net Sales by Geographic Area
United States...................................... $743,450 $732,433 $703,781
Other, primarily Canada............................ 38,988 38,484 38,698
-------- -------- --------
Consolidated....................................... $782,438 $770,917 $742,479
======== ======== ========
Net Property and Equipment and Intangibles by
Geographic Area
United States...................................... $ 98,858 $111,911 $100,999
Other, primarily Canada............................ 4,677 4,901 3,888
-------- -------- --------
Consolidated....................................... $103,535 $116,812 $104,887
======== ======== ========


13. Commitments and Contingencies

Forward Purchase Contracts

To manage the risk associated with gold price changes, on an annual basis we
simultaneously set our pricing to customers and enter into gold forward or
option contracts based upon the estimated ounces needed to satisfy customer
requirements. We had open forward contracts of $17.9 million to purchase gold
as of the end of 1999 that mature at various times in 2000.

Environmental

As part of our environmental management program, we are involved in various
environmental remediation activities. As sites are identified and assessed in
this program, we determine potential environmental liabilities. Factors
considered in assessing liability include, but are not limited to: whether we
have been designated as a potentially responsible party, the number of other
potentially responsible parties designated at the site, the stage of the
proceedings and available environmental technology. As of the end of 1999, we
had identified three sites requiring further investigation. However, we have
not been designated as a potentially responsible party at any site.

We have assessed the likelihood that a loss has been incurred at one of
these sites as probable, and based on findings included in remediation reports
and from discussions with legal counsel, estimated the potential loss as of the
end of 1999 to range from $2.8 million to $3.8 million. As of the end of 1999,
$3.5 million was accrued and is included in "other accrued liabilities" on the
consolidated balance sheets. While we may have a right of contribution or
reimbursement under insurance policies, amounts recoverable from other entities
with

38


JOSTENS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (Continued)

respect to a particular site are not considered until recoveries are deemed
probable. No assets for potential recoveries were established as of the end of
1999.

Executive Stock Purchase Program

In 1998, our Board of Directors approved an Executive Stock Purchase Program
("the Program"). The Program offered certain executives a one-time opportunity
to purchase our stock, at current market price, through unsecured, full-
recourse loans financed by The First Chicago National Bank and guaranteed by
us. The total amounts of such loans outstanding as of the end of 1999 were $7.2
million.

Litigation

In January 1999, a federal judge in Texas overturned a jury's $25.3 million
verdict against Jostens in an antitrust lawsuit. The judge, acting on Jostens'
post-trial motions, set aside the jury's verdict and dismissed all claims
against Jostens in the case. Yearbook competitor Taylor Publishing Company, who
is also the plaintiff in the case, has appealed the decision and is seeking to
have the jury verdict reinstated. Briefs have been filed and oral arguments
were held on December 8, 1999. The date for the decision from the Fifth Circuit
Court of Appeals has not been determined. No costs were accrued related to the
lawsuit because we believe a loss is not "probable and estimable."

Following the public announcement of the merger, three purported class
actions were filed, two on December 30, 1999 and the third on January 14, 2000,
in the Fourth Judicial District of the District Court for the State of
Minnesota, County of Hennepin ("the Court"). By order of the Honorable Daniel
H. Mabley dated January 21, 2000, the Actions were consolidated, and the
Complaint in File No. MC 99-18533 was thereafter designated as the Consolidated
Complaint.

The Consolidated Complaint is purportedly brought on behalf of a class of
"all holders of Jostens common stock who are being and will be harmed" by the
actions alleged in the Consolidated Complaint. In the Consolidated Complaint,
the plaintiffs allege that the individual defendants, by virtue of their
positions as officers and directors of Jostens, owe fiduciary duties to the
shareholders of Jostens, and that by allegedly failing to take all steps
reasonably required to maximize the value shareholders will receive in a sale
of Jostens, the defendants have breached such duties. More specifically, the
plaintiffs allege that the defendants have taken actions designed to halt any
other offers and deter higher offers from other potential acquirers including,
among other things:

. allegedly concealing Jostens' fourth quarter results until after the
defendants entered into and disclosed the existence of the merger
agreement, thus allegedly capping the price of Jostens' common stock;

. allegedly agreeing to include in the merger agreement a termination fee
provision which would under specified circumstances require Jostens to
pay Saturn Acquisition the sum of $24 million, together with Investcorp's
expenses, in the event that Jostens receives a superior offer and
terminates the merger agreement;

. allegedly structuring a "preferential deal" pursuant to which some of the
defendants would receive "change of control" payments following the
consummation of the proposed merger; and

. allegedly failing to announce any active auction, open bidding, or any
other procedures best calculated to maximize shareholder value.

39


JOSTENS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (Continued)


The Consolidated Complaint seeks an order of the Court:

. enjoining the defendants from proceeding with the merger;

. enjoining the defendants from consummating the merger, or a business
combination with a third party, unless and until Jostens adopts and
implements a procedure or process, such as an auction, to obtain the
highest possible price for Jostens;

. directing the individual defendants to exercise their fiduciary duties to
obtain a transaction which is in the best interests of shareholders until
the process for the sale or auction of Jostens is completed and the
highest possible price is obtained;

. awarding compensatory damages against the defendants;

. awarding the plaintiffs the costs and disbursements of the Consolidated
Complaint, including reasonable attorneys' and experts' fees; and

. granting such further relief as the Court may deem just and proper.

Jostens is a party to other litigation arising in the normal course of
business. We regularly analyze current information and, as necessary, provide
accruals for probable liabilities on the eventual disposition of these matters.
We believe the effect on our consolidated results of operations and financial
position, if any, for the disposition of these matters will not be material.

14. Write-off of JLC Notes Receivable, Net

In June 1995 we sold our Jostens Learning Corp. ("JLC") curriculum software
subsidiary to a group led by Bain Capital, Inc. As partial consideration for
the sale, we received two notes which were subsequently discounted and recorded
at their estimated fair values. In addition, a transaction gain of $13.2
million was deferred in accordance with the SEC Staff Accounting Bulletin No.
81, "Gain Recognition on the Sale of a Business or Operating Assets to a Highly
Leveraged Entity." The notes were subsequently recorded at their estimated fair
value of $12.9 million, net of deferred gain.

In January 1999, we received information indicating to us that the carrying
value of the notes was permanently impaired. As a result, we wrote-off $12.0
million in 1998 for the carrying value of the notes, net of miscellaneous JLC-
related assets and liabilities, plus $3.7 million of net deferred tax assets
associated with the initial sale of JLC. We did not record a tax benefit
related to the write-off for financial reporting purposes because the tax
benefit may not be realized.

40


JOSTENS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (Continued)


15. Selected Quarterly Financial Data (Unaudited)



1999 1998
--------------------------------------------------- ----------------------------------------------------
First Second Third Fourth(1) Year(1) First Second Third Fourth(2) Year(2)
--------- ---------- -------- --------- -------- -------- -------- -------- --------- --------
(In thousands, except per-share and stock data)

Net sales....... $ 166,358 $ 303,161 $122,643 $190,276 $782,438 $168,277 $298,879 $127,009 $176,752 $770,917
Gross margin.... 97,859 162,417 52,984 119,487 432,747 99,604 156,320 56,539 106,659 419,122
Net income
(loss)......... 8,043 39,046 (6,914) 3,004 43,179 10,496 37,632 (7,178) 870 41,820
Earnings (loss)
per share: (3)
Basic........... 0.23 1.14 (0.21) 0.09 1.27 0.28 1.02 (0.20) 0.02 1.14
Diluted......... 0.23 1.14 (0.21) 0.09 1.27 0.28 1.01 (0.20) 0.02 1.14
Stock price:
High............ 27 1/8 22 5/8 21 24 5/16 27 1/8 24 15/16 26 1/4 25 5/8 26 1/4 26 1/4
Low............. 21 1/4 20 7/16 19 1/8 17 9/16 17 9/16 22 1/16 22 7/8 19 9/16 19 19
Dividends
declared per
share (4)...... 0.22 0.22 0.22 0.22 0.88 0.22 0.22 0.22 0.22 0.88

- --------
(1) Net income in 1999 reflects a pre-tax special charge of $20.2 million
($13.3 million after tax or 39 cents per share) incurred in the fourth
quarter.
(2) Net income in 1998 reflects an after tax charge of $15.7 million (43 cents
per share) in the fourth quarter for the write-off of JLC notes receivable
and related net deferred tax assets. Net income in 1998 also reflects a
pre-tax gain of $3.7 million ($2.2 million after tax or 6 cents per share)
resulting from a reduction in LIFO gold inventories in the fourth quarter.
(3) Amounts may not total to the annual earnings per share because each quarter
and the year are calculated separately based on basic and diluted weighted
average common shares outstanding during that period.
(4) We have historical declared and paid a quarterly dividend to our common
stock shareholders. We do not anticipate paying dividends to any class of
our common shareholders following the proposed merger and recapitalization.

41


ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

NONE

PART III

ITEM 10. DIRECTORS AND OFFICERS OF THE REGISTRANT

Executive officers and directors of Jostens as of March 1, 2000 are as
follows:



Name Age Title
---- --- -----

Robert C. Buhrmaster........ 52 Chairman of the Board, President and Chief
Executive Officer
William N. Priesmeyer....... 55 Senior Vice President and Chief Financial
Officer
Carl H. Blowers............. 60 Senior Vice President--Manufacturing
Michael L. Bailey........... 44 Senior Vice President--School Solutions
Gregory S. Lea.............. 47 Vice President--Business Ventures
William J. George........... 51 Vice President, General Counsel and
Corporate Secretary
Lee U. McGrath.............. 43 Vice President and Treasurer
Patricia R. Schiavone....... 48 Vice President and General Manager--
Recognition
Lilyan H. Affinito.......... 68 Director
Jack W. Eugster............. 54 Director
Mannie L. Jackson........... 60 Director
Brenda J. Lauderback........ 49 Director
Kendrick B. Melrose......... 59 Director
Richard A. Zona............. 55 Director


Robert C. Buhrmaster joined Jostens in December 1992 as Executive Vice
President and Chief Staff Officer. He was named President and Chief Operating
Officer in June 1993; was named Chief Executive Officer in March 1994; and was
named Chairman in February 1998. Prior to joining Jostens, Mr. Buhrmaster
worked for Corning, Inc. for 18 years, most recently as Senior Vice President.
He is also a director of The Toro Company.

William N. Priesmeyer joined Jostens in August 1997 in his current position.
From April to August 1997, Mr. Priesmeyer was Senior Vice President and CFO of
MVE Holdings. From 1994 to 1997, he was Senior Vice President and CFO for
Waldorf Corp.; and from 1993 to 1994 was Vice President and CFO for DataCard
Corp.

Carl H. Blowers joined Jostens in May 1996 as an independent consultant
serving as Division Vice President--Manufacturing & Engineering and was hired
as an employee in 1997. He was appointed to his current position in February
1998. Prior to joining Jostens, Mr. Blowers worked for Corning, Inc. for 27
years, most recently as Vice President and General Manager of Corning's
Advanced Materials and Process Technologies Division.

Michael L. Bailey joined Jostens in 1978. He has held a variety of
leadership positions including director of marketing, planning manager for
manpower and sales, national product sales director, division manager for
Printing & Publishing, printing operations manager and Vice President--Jostens
School Solutions. He was appointed to his current position in February 2000.

Gregory S. Lea joined Jostens in November 1993 as Vice President--Total
Quality Management. From June 1995 to January 2000 he was Vice President and
General Manager--College and Universities. He was named to his current position
in February 2000. Prior to joining Jostens, Mr. Lea spent 19 years with
International Business Machines Corp. in various financial, operations and
quality positions.

42


William J. George joined Jostens in February 1999 in his current position.
From 1995 to 1999, Mr. George was Vice President, General Counsel and Secretary
of Simplex Time Recorder Co. From 1978 to 1995, he worked for Honeywell, Inc.,
most recently as Vice President and Associate General Counsel.

Lee U. McGrath joined Jostens in May 1995 in his current position. For the
six years prior to joining Jostens, he was the assistant treasurer for H.B.
Fuller Company.

Patricia R. Schiavone joined Jostens in January 1998 as Vice President--
Sales. She was named to her current position in January 1999. Prior to joining
Jostens, Ms. Schiavone held the position of Senior Consultant for Wm. M. Mercer
Inc, of Marsh and McLennan's consulting group, where she worked from 1994 to
1998. Prior to that, Ms. Schiavone was Vice President of Marketing and Business
Development for Ogden Corp. and worked for Pan American Airways as the General
Manager of the U.S. Division.

Lilyan H. Affinito has been a director of Jostens since 1987. Until 1991 she
served as Vice Chairperson of the Board of Maxxam Group, Inc., a forest
products and real estate management and development company. She previously
served as President and Chief Operations Officer of Maxxam Group. She is also a
director of Kmart Corporation; Caterpillar, Inc.; and KeySpan Energy
Corporation.

Jack W. Eugster has been a director of Jostens since 1995. Mr. Eugster is
Chairman, President and Chief Executive Officer of Musicland Stores Corp, a
specialty retailer of home entertainment products. He has been with Musicland
Stores Corp. since June 1980. He is also a director of Donaldson Company, Inc.;
MidAmerican Energy Holdings Company; and ShopKo Stores, Inc.

Mannie L. Jackson has been a director of Jostens since 1994. Mr. Jackson is
majority owner and Chairman of Harlem Globetrotters International, Inc., a
sports and entertainment company. Until December 1994, he was Senior Vice
President--Corporate Marketing and Administration of Honeywell Inc., a
manufacturer of control systems. He was with Honeywell since 1968, serving in a
variety of executive capacities. He is also a director of Ashland Inc.; The
Stanley Works; and Reebok International Ltd.

Brenda J. Lauderback has been a director of Jostens since 1999. Ms.
Lauderback was the Group President--Wholesale and Retail of Nine West Group,
Inc., a company that designs, develops and markets quality, fashionable
footwear and accessories, from 1995 until March 1998. From 1993 through 1995,
Ms. Lauderback was President--Wholesale Division of U.S. Shoe Corporation. She
is also a director of Irwin Financial Corporation; Consolidated Stores Corp.;
and Louisiana Pacific Corporation.

Kendrick B. Melrose has been a director of Jostens since 1996. Mr. Melrose
is Chairman and Chief Executive Officer of The Toro Company, a manufacturer of
outdoor beautification equipment. He has been with The Toro Company since 1970.
He is also a director of The Valspar Corporation; Donaldson Company, Inc.; and
SurModics, Inc.

Richard A. Zona has been a director of Jostens since 1996. Mr. Zona is Vice
Chairman of U.S. Bancorp, a regional bank holding company. He has been with
U.S. Bancorp since September 1989.

ITEM 11. EXECUTIVE COMPENSATION

REPORT OF THE COMPENSATION COMMITTEE REGARDING EXECUTIVE COMPENSATION

To Jostens Shareholders:

The Compensation Committee of our Board of Directors has the responsibility
to establish and carry out the executive compensation philosophy and programs
of Jostens and to report to you the compensation decisions and actions taken
during the past fiscal year. Our committee consists of three outside
independent board members. We have independent access to and use of outside
executive compensation consultants on matters of plan design, administration
and competitiveness. This report discusses the committee's work in establishing
executive compensation for the Chief Executive Officer and the other executive
officers of Jostens.

43


Philosophy

The Board of Directors has established a compensation philosophy and
programs that support and reinforce growth in shareholder value. We recognize
and reward our employees for individual, team and overall company performance.
We provide a competitive total compensation opportunity that delivers premium
rewards for superior performance and below-competitive rewards for performance
that fails to meet our standards. Beyond structuring base salary and benefits
to be competitive to attract and retain well-qualified executives, our
philosophy is to strongly tie compensation to company performance by placing a
significant part of the executive officers' compensation at risk.

The committee believes that:

. The interests of executives and shareholders should be linked through the
risks and rewards of Jostens stock ownership;

. Executives should purchase and hold Jostens stock;

. A substantial portion of executive compensation should be at risk of not
being paid if Jostens' performance does not meet objectives;

. All executives should have a portion of compensation tied to overall
corporate performance;

. Executives responsible for specific business units also should have a
substantial portion of compensation tied to that business unit's
performance;

. In addition to rewards for annual results, a significant portion of
executive compensation should be long-term, to focus management on
achieving sustained long-term results; and

. Special benefits and perquisites for executives should be minimized.

Elements of the Executive Compensation Program

We directly link key executive officer compensation to Jostens' stock
performance and achievement of other long- and short-term performance goals and
objectives. Approximately 60 percent of an executive officer's targeted total
compensation is "at risk." If Jostens' performance targets are not achieved,
bonus and incentive awards are significantly reduced or not paid at all. If
performance targets are met or surpassed, shareholder value should increase and
executive officer performance-based compensation increases commensurate with
Jostens' performance.

The key elements of Jostens' executive compensation are: base salary, an
annual bonus and long-term incentives in the form of stock options. While we
establish the elements and targets for compensation, individual and corporate
performance drive the actual compensation paid.

In determining each component of compensation, we consider an executive's
total compensation package. We target total compensation for executive officers
at levels that reflect total compensation offered by companies of similar size
in general industry (represented by organizations with revenues of $500 million
to $1 billion in the Towers Perrin Executive Compensation Database). The
comparison companies we use to determine appropriate executive compensation
levels are not the same companies included in the Performance Graph in this
Form 10-K, because the peer group index includes companies with revenues
greater than Jostens and companies in a different grouping of industries.

We establish base salaries of executive officers that are competitive with
the market median for similar positions in other companies of similar size in
general industry. Each executive's base salary is initially determined
according to competitive pay practices, consideration of internal equity, level
of responsibility, prior experience and breadth of knowledge. Generally,
salaries are reviewed annually. Increases to executive officer base salary
depend primarily on individual performance and the executive officer's
contribution and future growth potential, as well as company performance and
competitive market rates.

44


We establish annual bonus targets as a percentage of base salary. Bonus
awards are designed to reward executives and other key managers for achieving
financial performance goals of Jostens and/or operating unit as well as
completing key business initiatives. If performance goals are exceeded, award
amounts increase, but if goals are not met, awards are reduced or not paid at
all. Annual bonus awards are paid to operating officers for achieving total
corporate and individual operating unit financial performance and key business
initiatives. Annual bonus awards for staff officers are tied to achieving total
corporate financial performance and key strategic initiatives. Executive
officers (excluding the chief executive officer) also participate in a company-
wide Performance Pays bonus program that was introduced in 1997 for all of
Jostens' non-union employees and is based on achieving net income performance
goals established by this committee.

Long-term incentive compensation for executive officers consists primarily
of annual stock option grants approved by the committee. In February 1999, the
committee approved an annual grant of stock options. These options were granted
at fair market value on date of grant with vesting over three years or earlier
under certain change of control provisions. The granting of stock options was
suspended in 2000 pending the merger of Jostens by Investcorp, a global
investment group, and certain other international co-investors.

Mr. Buhrmaster's 1999 performance was reviewed by the independent directors
as provided for in the CEO Evaluation Process adopted by the Board of Directors
in 1995. Jostens' overall financial performance was slightly below plan as we
completed several infrastructure improvements and positioned ourselves to focus
on schoolhouse business going forward.

Mr. Buhrmaster's compensation reflects the board's assessment of both
Jostens' 1999 results and his overall performance. The board granted Mr.
Buhrmaster a salary increase in 1999 of 8 percent to bring him to a base salary
of $540,000. Based on Mr. Buhrmaster's partial achievement of fiscal year 1999
performance goals, the board approved a 1999 bonus for him of $273,266. This
bonus is 51 percent of Mr. Buhrmaster's 1999 base salary of $540,000. Mr.
Buhrmaster's bonus target for 1999 was 60 percent of base salary.

In February 1999, Mr. Buhrmaster received an annual grant of 100,000 stock
options. The options were granted at fair market value on the date of grant and
vest over three years or earlier under certain change of control provisions.
Additionally, Mr. Buhrmaster was awarded restricted stock under Jostens'
Executive Stock Purchase Program in the amount of 10,135 shares, which vest
five years from the date of grant.

IRS Limitations

Under Section 162(m) of the Internal Revenue Code of 1986, as amended, no
tax deduction by a publicly-held corporation is allowed for compensation to a
named executive officer that exceeds $1 million in a taxable year. Annual
compensation for purposes of this deduction limitation does not include any
compensation that is considered performance based under Section 162(m). Our
policy is to ensure that compensation earned under our executive compensation
program will either qualify for the exclusion from deduction limitation under
Section 162(m) or be deferred until they become tax deductible by Jostens.

Summary

The committee believes Jostens' executive compensation policies and programs
effectively serve the interests of the shareholders. The quality and motivation
of the Jostens' executive leadership team are two of the most crucial factors
impacting our long-term success. We believe that recognizing and rewarding
individual, team and corporate achievement related to Jostens' performance is
very important in reinforcing our beliefs and in advancing the long-term
interests of you, the shareholder. We also believe that the executive
compensation actions we have taken are consistent with our philosophy for the
executive compensation program.

Respectfully submitted,

Members of the Compensation
Committee:

Jack W. Eugster, Chair
Mannie L. Jackson
Brenda J. Lauderback

45


EXECUTIVE COMPENSATION

The following table sets forth the cash and non-cash compensation for 1999,
1998 and 1997 awarded to or earned by the Chief Executive Officer, the four
other most highly compensated executive officers, and one former executive
officer of Jostens.

Summary Compensation Table



Long-
Annual compensation term compensation
-----------------------------------------
Securities
Restricted underlying
Name and principal stock options All other
position Year Salary Bonus(1) awards(2) (#) compensation(3)
------------------ ---- --------- -------------------- ---------- ---------------

Robert C. Buhrmaster.... 1999 $ 536,154 $ 273,266 $243,873 100,000 $ --
Chairman of the Board,
President 1998 500,000 324,000 -- 75,000 286,344
and Chief Executive
Officer 1997 467,307 167,227 -- 60,000 --

David J. Larkin......... 1999 $ 348,650 $ 153,516 $143,028 55,000 $684,011
Executive Vice President
and 1998 304,927 138,933 10,639 100,000 225,785
Chief Operating
Officer(4) 1997 -- -- -- -- --

Carl H. Blowers......... 1999 $ 296,471 $ 124,524 $115,909 25,000 $ --
Senior Vice President 1998 290,097 118,288 -- 70,000 100,221
Manufacturing(5) 1997 249,231 66,746 -- 21,000 --

William N. Priesmeyer... 1999 $ 262,490 $ 153,536 $120,144 50,000 $ --
Senior Vice President
and 1998 229,154 70,513 15,491 85,000 162,186
Chief Financial
Officer(6) 1997 77,692 23,663 -- 21,000 --

Thomas W. Jans.......... 1999 $ 201,891 $ 63,717 $ 60,974 20,000 $289,886
Vice President --
Consumer 1998 195,261 25,000 -- 31,500 71,586
Marketing and Channel
Development(7) 1997 197,308 -- 35,719 30,000 --

John J. Mann............ 1999 $ 139,983 $ -- $ -- 25,000 $336,846
Vice President and
General 1998 209,231 72,463 -- 41,500 71,586
Manager -- Scholastic(8) 1997 207,692 66,485 35,719 30,000 --

- --------

(1) Bonuses for 1999, 1998 and 1997 were paid in February of the following
year. Amounts in 1999 include payments under the Performance Pays bonus
program as follows: Mr. Buhrmaster: not eligible; Mr. Larkin, $12,900; Mr.
Blowers, $10,969; Mr. Priesmeyer, $9,712; Mr. Jans, $7,470; and Mr. Mann,
not eligible. Amounts in 1998 include payments under the Performance Pays
bonus program as follows: Mr. Buhrmaster: not eligible; Mr. Larkin,
$11,343; Mr. Blowers, $10,792; Mr. Priesmeyer, $8,525; Mr. Jans, $2,207;
and Mr. Mann, $7,783. Amounts in 1997 include payments under the
Performance Pays bonus program as follows: Mr. Buhrmaster, $5,227; Mr.
Blowers, $2,788; Mr. Priesmeyer, $1,163; Mr. Jans $570; and Mr. Mann,
$2,323. The Performance Pays bonus program was introduced in 1997 for all
of Jostens' non-union employees and is based on Jostens' net income
performance.
(2) Amounts in 1999 include awards of restricted stock under the Executive
Stock Purchase Program. The total number and value of restricted stock
holdings as of the end of 1999 was calculated by multiplying the average of
the high and low trading prices of our common stock on the last trading day
of 1999 ($24.2188) by the number of restricted shares held for the named
officers as follows: Mr. Burhmaster, 10,135 shares valued at $245,458; Mr.
Larkin, 6,411 shares valued at $155,267; Mr. Blowers, 4,817 shares valued
at $116,662; Mr. Priesmeyer, 5,673 shares valued at $137,393; and Mr. Jans,
4,034 shares valued at $97,699. Amounts in 1998 were for restricted stock
awarded to Mr. Larkin and Mr. Priesmeyer as part of their bonus and vest
three years from the date of grant. Amounts in 1997 were for restricted
stock awarded to Mr. Jans and Mr. Mann upon their appointment as officers
in May 1997 and upon Mr. Mann's date of hire in April 1996.

46


(3) The 1999 amounts for Mr. Larkin and Mr. Jans are accruals related to the
termination of their employment as part of the restructuring plan announced
in the fourth quarter of 1999. The accrual amounts were estimated based on
terms set forth in the Executive Severance Pay Plan. The actual termination
benefits Mr. Larkin and Mr. Jans will receive are still under negotiation
and actual amounts paid could differ from the amounts accrued. The 1999
amount for Mr. Mann is for salary continuation and other benefits paid or
to be paid by Jostens under his separation agreement. Amounts in 1998
include conversion of performance shares granted in 1997 for 1998 company
performance. Performance shares were earned at 110 percent of targets. One-
half of the amounts were paid in cash and the other-half was paid in our
common stock based on the average of the high and low trading prices of our
common stock on the last trading day of 1998 ($26.0313). The 1998 amounts
listed for Mr. Larkin and Mr. Priesmeyer also include the portion of their
1998 bonus they elected to have paid in our common stock, $42,525 and
$61,965, respectively.
(4) Mr. Larkin joined Jostens in February 1998. His employment with Jostens
will be terminated as part of the restructuring plan announced in the
fourth quarter of 1999.
(5) Mr. Blowers joined Jostens in May 1996 as an independent consultant and
became an employee of Jostens in 1997. He was appointed to his current
position in February 1998.
(6) Mr. Priesmeyer joined Jostens in August 1997.
(7) Mr. Jans' employment with Jostens will be terminated as part of the
restructuring plan announced in the fourth quarter of 1999.
(8) Mr. Mann resigned from Jostens in August 1999 as his position was
eliminated. Mr. Mann and Jostens reached a mutually acceptable separation
agreement in which his compensation and certain benefits will continue
through August 2000. The separation agreement is filed as an exhibit of
this Form 10-K.

Stock Options

The following table sets forth information concerning stock options granted
in 1999, including the potential realizable value of each grant assuming that
the market value of our common stock appreciates from the date of grant to the
expiration of the option at annualized rates of (a) 5% and (b) 10%, in each
case compounded annually over the term of the option. These assumed rates of
appreciation have been specified by the Securities and Exchange Commission for
illustrative purposes only and are not intended to predict future prices of our
common stock, which will depend upon various factors, including market
conditions and our future performance and prospects.

Option Grants in 1999



Individual Grants
------------------------------------------
Number of Potential realizable value
securities % of total at assumed annual rates
underlying options of stock price appreciation
options granted to Exercise Expiration for option term
granted employees price date(1) ---------------------------
Name (#) in 1999 ($/share) (2) 5% 10%
---- ---------- ---------- --------- ---------- ------------- -------------

Robert C. Buhrmaster.... 100,000 13.23% $22.7813 2/4/09 $ 1,432,703 $ 3,630,753
David J. Larkin......... 55,000 7.28% $22.7813 2/4/09 787,987 1,996,914
Carl H. Blowers......... 25,000 3.31% $22.7813 2/4/09 358,176 907,688
William N. Priesmeyer... 50,000 6.61% $22.7813 2/4/09 716,352 1,815,376
Thomas W. Jans.......... 20,000 2.65% $22.7813 2/4/09 286,541 726,151
John J. Mann............ 25,500 3.31% $22.7813 2/4/09 358,176 907,688

- --------

(1) Options not yet exercisable generally become exercisable upon a change in
control as defined in our Executive Change in Control Severance Pay Plan.
The exercise price may be paid in cash, in shares of Jostens' common stock
subject to certain conditions or pursuant to a cash-less exercise
procedure. The

47


proposed merger and recapitalization will constitute a change in control as
a result of which all outstanding options will vest and will be cancelled in
exchange for a cash payment equal to the difference between $25.25 per
underlying share, less applicable exercise price.
(2) Options become exercisable in equal installments on February 4 of 2000,
2001 and 2002 so long as employment with Jostens or any of its subsidiaries
continues.

The following table sets forth information concerning the aggregate number
of options held and the value of unexercised "in-the-money" options held as of
the end of 1999 (the difference between the aggregate exercise price of all
such options held and the market value of the shares covered by such options as
of the end of 1999). No options by the named officers were exercised in 1999.

Year End 1999 Option Values



Number of unexercised Value of unexercised In-
securities underlying the-money options at year
options at year end 1999 end 1999(1)
------------------------- -------------------------
Name Exercisable Unexercisable Exercisable Unexercisable
---- ----------- ------------- ----------- -------------

Robert C. Buhrmaster........ 466,000 170,000 $2,291,223 $181,250
David J. Larkin............. 33,333 121,667 25,000 129,063
Carl H. Blowers............. 55,333 78,667 96,813 70,938
William N. Priesmeyer....... 42,333 113,667 21,250 114,375
Thomas W. Jans.............. 61,420 46,000 48,800 44,500
John J. Mann(2)............. 46,333 -- 33,110 --

- --------
(1) Based on the average of the high and low trading prices of our common stock
on the last trading day of 1999 ($24.2188).
(2) Mr. Mann's vested options expire in August 2000 as part of his separation
agreement.

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

Mr. Eugster, Mr. Jackson and Ms. Lauderback served as members of the
Compensation Committee during fiscal year 1999. Neither Mr. Eugster, Mr.
Jackson nor Ms. Lauderback was an officer or employee of Jostens or any of its
subsidiaries during 1999.

TERMINATION OF EMPLOYMENT AND CHANGE IN CONTROL ARRANGEMENTS

Termination of Employment

In August of 1999, we entered into a separation agreement with Mr. Mann. The
terms of the agreement provide Mr. Mann will receive salary and perquisites
through August 2000, a management bonus of $36,846 for the first half of 1999,
and an additional performance bonus of $50,000. In addition, Mr. Mann will
receive an amount covering the difference of any COBRA premiums paid and the
premiums paid for coverage by similarly situated active employees. Under the
agreement, Mr. Mann will have a period of twelve months following his
termination date to exercise any stock options which have vested and not
expired. In addition, under the agreement, all of Mr. Mann's restricted stock
awards immediately vest as of his termination date.

Executive Change in Control Severance Pay Plan

In 1999, we implemented the Jostens' Executive Change in Control Severance
Pay Plan (the "Plan"). The primary purpose of the Plan is to provide severance
benefits for our Chief Executive Officer and other members of management or
highly compensated employees that are selected by our Chief Executive Officer,
whose employment is terminated during the 24 month period following a change in
control (as defined in the Plan).

48


Plan participants are eligible to receive severance benefits if their
employment is terminated either voluntarily with "good reason" (as defined in
the Plan) or involuntarily for any reason other than death or for "cause" (as
defined in the Plan). The amount of severance benefits received by a particular
employee is based upon the employee's position in Jostens and the employee's
base salary plus the higher of the target of the current year's annual
incentive or the three year average of actual payments of annual incentives.
The range of severance benefits is from 15 months to 36 months and would be
paid in a lump sum upon termination. Plan participants are also eligible to
receive an additional cash payment from us to the extent the total payments
received from this Plan or any other benefit plan is treated as an "excess
parachute payment" within the meaning of Section 280(G) of the Internal Revenue
Code of 1986, as amended.

EXECUTIVE STOCK PURCHASE PROGRAM

In 1998, our Board of Directors approved an Executive Stock Purchase Program
("the Program") sponsored by Jostens. The Program offered certain executives a
one-time opportunity to purchase Jostens' common stock, at current market
price, through unsecured, full-recourse loans financed by The First Chicago
National Bank and guaranteed by Jostens. The dollar value of shares that
participants were authorized to purchase under the Program was one to three
times their base salary, depending upon the executive's position within
Jostens. A minimum purchase of 50 percent of the authorized value was required
in order to participate. Our Board of Directors also authorized a grant of
restricted shares of common stock equal to 15 percent of the number of shares
that each participant purchased in the Program. The restricted stock awards
under this Program vest five years from the date of grant. Dividends from the
stock purchased under this Program and the restricted stock may be applied to
the quarterly interest payments due on the loans. The remainder of the interest
will be capitalized and due at the end of the five-year loan period. Five of
the named executive officers in the Summary Compensation Table elected to
participate in this Program. Shares purchased under this Program and the
restricted stock grants are included in the Shares Held by Directors and
Officers. The principal amounts of loans to the named executive officers and
guaranteed by Jostens are: Mr. Buhrmaster: $1,620,000; Mr. Larkin: $950,000;
Mr. Blowers: $770,000; Mr. Priesmeyer: $798,000; and Mr. Jans: $405,000. The
number of shares purchased and related restricted stock granted for each of the
named executive officers are: Mr. Buhrmaster: 67,569 and 10,135; Mr. Larkin:
39,624 and 5,944; Mr. Blowers: 32,116 and 4,817; Mr. Priesmeyer: 33,284 and
4,993 and Mr. Jans: 16,892 and 2,534.

JOSTENS RETIREMENT PLANS

We maintain a non-contributory pension plan, Pension Plan D (Plan D), that
provides benefits for substantially all salaried employees. Retirement income
benefits are based upon a participant's highest average annual cash
compensation (base salary plus annual bonus, if any) during any five
consecutive calendar years, years of credited service (to a maximum of 35
years) and the Social Security-covered compensation table in effect at
termination.

We also maintain an unfunded supplemental retirement plan that gives
additional credit under Plan D for years of service as a Jostens' sales
representative to those salespersons who were hired as employees of Jostens
prior to October 1, 1991. In addition, benefits specified in Plan D may exceed
the level of benefits that may be paid from a tax-qualified plan under the
Internal Revenue Code of 1986, as amended. The benefits up to IRS limits are
paid from Plan D and benefits in excess, to the extent they could have been
earned in Plan D, are paid from the unfunded supplemental plan.

The executive officers participate in pension plans maintained by us for
certain employees. The following table shows estimated annual retirement
benefits payable for life at age 65 for various levels of compensation

49


and service under these plans. The table does not take into account transition
rule provisions of the plan for employees who were participants on June 30,
1988.



Years of service at retirement(1)
--------------------------------------------------------------------
Average
final
compensation 15 20 25 30 35
- ------------ -------- -------- -------- -------- --------

$ 150,000 $ 27,300 $ 36,400 $ 45,500 $ 54,600 $ 63,700
200,000 38,600 51,400 64,300 77,100 90,000
300,000 61,100 81,400 101,800 122,100 142,500
400,000 83,600 111,400 139,300 167,100 195,000
500,000 106,100 141,400 176,800 212,100 247,500
600,000 128,600 171,400 214,300 257,100 300,000
700,000 151,100 201,400 251,800 302,100 352,500
800,000 173,600 231,400 289,300 347,100 405,000
900,000 196,100 261,400 326,800 392,100 457,500
1,000,000 218,600 291,400 364,300 437,100 510,000
1,050,000 229,800 306,400 383,000 459,600 536,200

- --------
(1) The following individuals named in the Summary Compensation Table have the
respective number of years of service under Plan D: Mr. Buhrmaster, 7.1
years; Mr. Larkin, 1.9 years; Mr. Blowers, 3.6 years; Mr. Priesmeyer, 2.3
years; Mr. Jans, 4.4 years; and Mr. Mann, 3.4 years.

We also maintain a non-contributory supplemental pension plan for corporate
vice presidents. Under the plan, vice presidents who retire after age 55 with
at least seven full calendar years of service as a corporate vice president are
eligible for a benefit equal to 1 percent of final base salary for each full
calendar year of service, up to a maximum of 30 percent. Only service after age
30 is recognized in the plan. The calculation of benefits is frozen at the
levels reached at age 60. If they continue in their current positions at their
current levels of compensation and retire at age 60, the estimated total annual
pension amounts from this plan for Messrs. Buhrmaster and Priesmeyer would be
$75,600 and $21,280, respectively. Messrs. Larkin and Blowers waived their
eligibility in this plan. Messrs. Mann and Jans were not vested in this plan at
the time of their separation from Jostens in 1999.

DIRECTORS FEES

An annual retainer of $22,000 is paid to those members of the Board of
Directors who are not present or past employees of Jostens. In addition, non-
employee directors receive $1,000 for each board or committee meeting attended
and $500 for each telephone meeting. The chair of each board committee is
entitled to an additional $2,000 per year. Pursuant to Jostens' 1992 Stock
Incentive Plan, each non-employee director automatically is granted, as of the
date of each annual meeting of shareholders, a non-qualified option to purchase
4,000 shares of Jostens' common stock at the then-current market value and
restricted stock units equal to 50 percent of the value of the then-annual base
retainer. Such share units are paid to the director in Jostens' common stock.

Under the Jostens' Deferred Compensation Plan, a non-employee director may
elect to receive his or her fees in the form of either cash or Jostens' common
stock or to defer such fees in an interest-bearing account and/or a share
equivalent account. The interest-bearing account accrues interest at a rate
equivalent to the seven-year U.S. Treasury Note rate plus one percentage point.
Deferred compensation in the share equivalent account is treated as though it
were invested in Jostens' common stock, with each account credited for dividend
equivalents and adjusted to reflect share ownership changes resulting from
events such as a stock split or recapitalization. Participants have no voting
rights with respect to the share equivalent account until shares are
distributed. Upon termination of service as a director, a participant may elect
to receive the balance in his or her account (in the form of cash or shares, as
the case may be) either in a lump sum or in installments. Upon a change in
control of Jostens, participants will receive the balance in their accounts in
a lump sum.

50


PERFORMANCE GRAPH

The following graph and table compare the cumulative total shareholder
return of our common stock from December 31, 1994 through December 31, 1999
with the S&P 500 Index and a peer group index comprised of 15 companies in
three S&P consumer product indexes. The comparisons reflected in the graph and
table are not intended to forecast the future value of our common stock and may
not be indicative of future performance. The graph and table assume an
investment of $100 in our common stock and each index on December 31, 1994 and
the reinvestment of all dividends.



[GRAPH APPEARS HERE]



Cumulative Total Return
-----------------------------------------
Dec-94 Dec-95 Dec-96 Dec-97 Dec-98 Dec-99
------ ------ ------ ------ ------ ------

Jostens, Inc.......................... 100.00 134.81 122.31 138.68 163.43 158.22
Peer Group(1)......................... 100.00 105.59 117.11 143.20 146.12 112.70
S&P 500............................... 100.00 137.58 169.17 225.61 290.09 351.13

- --------
(1) The peer group index comprises the following 15 companies that are included
in three S&P consumer product indexes: Jostens, Inc.; American Greetings
Corporation; A.T. Cross Co.; Action Performance Company, Inc.; Blyth
Industries, Inc.; Cyrk, Inc.; Department 56, Inc.; Enesco Group, Inc.;
Fossil, Inc.; Franklin Covey Co.; Gibson Greetings, Inc.; Jan Bell
Marketing, Inc.; Lancaster Colony Corporation; Russ Berrie and Company,
Inc.; and Swiss Army Brands, Inc. Total return calculations were weighted
according to the respective company's market capitalization.

51


SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

We prepare Section 16(a) forms on behalf of our officers and directors based
on the information provided by them. Based solely on review of this
information, including written representations from our officers and directors
that no other reports were required, we believe that, during 1999, all Section
16(a) filing requirements applicable to our officers and directors were
complied with except for one late Form 4 report filing. In 1999, as a result of
an administrative oversight, Isaac Yates, a section 16(a) officer of Jostens,
had one late Form 4 report filing related to a single open market sale
transaction.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The following table sets forth the beneficial ownership of our common stock
as of March 1, 2000 by each of our directors, by each executive officer listed
in the Summary Compensation Table in ITEM 11, by all directors and executive
officers as a group and by each of our shareholders beneficially owning in
excess of five percent of our outstanding shares.



Options
Restricted Deferred exercisable Common stock Percentage of
Name of beneficial Common stock compensation within 60 beneficially shares
owner stock(1) awards(2) (3) days (4) owned outstanding(5)
------------------ --------- ---------- ------------ ----------- ------------ --------------

Lilyan H. Affinito..... 1,800 -- 13,663 10,449 25,912
Carl H. Blowers........ 37,041 4,817 -- 86,999 128,857
Robert C. Buhrmaster... 111,798 10,135 -- 524,333 646,266 1.91%
Jack W. Eugster........ 1,000 -- 8,396 5,449 14,845
Mannie L. Jackson...... -- -- 11,311 6,449 17,760
Thomas W. Jans......... 27,022 2,534 -- 78,586 108,142
David J. Larkin........ 49,216 6,411 -- 84,999 140,626
Brenda J. Lauderback... -- -- 524 1,333 1,857
John J. Mann(6)........ 4,934 -- -- 46,333 51,267
Kendrick B. Melrose.... 2,000 -- 6,575 4,449 13,024
William N. Priesmeyer.. 41,498 5,673 -- 87,332 134,503
Richard A. Zona........ 6,683 -- 1,582 4,449 12,714

All directors and
executives officers as
a group (20 members).. 379,970 43,579 44,415 1,234,845 1,702,809 4.93%

Barclays Global
Investors, N.A.(7).... 2,036,782 2,036,782 6.10%
45 Fremont Street
San Francisco, CA
94105

Capital Group
International,
Inc.(8)............... 4,004,910 4,004,910 12.00%
11100 Santa Monica
Blvd.
Los Angeles, CA 90025

ESL Partners, L.P.(9).. 3,169,700 3,169,700 9.50%
One Lafayette Place
Greenwich, CT 06830

- --------
(1) Unless otherwise noted, each person and group identified possesses sole
voting and investment power with respect to the shares shown opposite such
person's or group's name. Shares not outstanding but deemed beneficially
owned by virtue of the right of an individual to acquire them within 60
days are treated as outstanding only when determining the amount and
percent owned by such individual or group. Unless otherwise noted, each
person and group has an address of Jostens, Inc., 5501 Norman Center Drive,
Minneapolis, Minnesota 55437.
(2) Restricted shares issued pursuant to incentive plans in which the
beneficial owner has sole voting power but no investment power.
(3) Represents shares issued pursuant to our Deferred Compensation Plan.

52


(4) Represents options exercisable within 60 days from March 1, 2000.
(5) Less than 1 percent unless otherwise indicated.
(6) Mr. Mann's vested options expire in August 2000 as part of his separation
agreement.
(7) According to a Schedule 13G filed with the SEC on February 14, 2000, this
entity had the sole power to dispose or to direct the disposition of
2,036,782 of the shares set forth opposite its name as of December 31,
1999. Barclays Global Investors, LTD, a bank as defined in Section 3(a)(6)
of the Exchange Act, is deemed to be the beneficial owner of the securities
reported as a result of holding trust accounts for the economic benefit of
the beneficiaries of those accounts. The securities reported include
1,963,827 shares for Barclays Global Investors, N.A., 40,655 shares for
Barclays Global Fund Advisors , 3,000 shares for Barclays Fund Limited, and
29,300 shares for Barclays Global Investors, LTD, all of which are deemed
to be beneficial owners as a result of its serving as the investment
manager of various accounts. Barclays Global Investors LTD, Barclays Global
Investors, N.A., Barclays Global Fund Advisors and Barclays Funds Limited
are affiliated entities.
(8) According to a Schedule 13G filed with the SEC on February 11, 2000, this
entity had sole dispositive power over all of the shares set forth opposite
its name as of December 31, 1999. Capital Group International, Inc. does
not have investment power or voting power over any of the securities
reported herein; however, Capital Group International, Inc. may be deemed
to "beneficially own" such securities by virtue of Rule 13d-3 under the
Act. Capital Guardian Trust Company, a bank as defined in Section 3(a)(6)
of the Exchange Act, is deemed to be the beneficial owner of 2,484,770
shares as a result of its serving as the investment manager of various
institutional accounts. Capital Group International, Inc. and Capital
Guardian Trust Company are affiliated entities.
(9) According to a Schedule 13G filed with the SEC on November 30, 1999, this
entity had sole dispositive power over 2,531,120 of the shares set forth
opposite its name as of December 1, 1999; ESL Limited had sole dispositive
power over 591,135 of such shares; and ESL Institutional Partners, L.P. had
sole dispositive power over 47,445 of such shares. These three entities may
be deemed to be the beneficial owners of all of the shares set forth above
opposite the name of ESL Partners, L.P.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

NONE

53


PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

(a)List of documents filed as part of this report:

(1) Financial Statements


Consolidated Statements of Operations for 1999, 1998 and 1997

Consolidated Balance Sheets as of January 1, 2000 and January 2, 1999

Consolidated Statements of Cash Flows for 1999, 1998 and 1997

Consolidated Statements of Changes in Shareholders' Investment for
1999, 1998 and 1997

Notes to Consolidated Financial Statements

(2) Financial Statement Schedules

Schedule II--Valuation and Qualifying Accounts

All other schedules for which provision is made in the applicable
accounting regulations of the Securities and Exchange Commission have
been omitted because they are not applicable or the required
information is shown in the financial statements or notes thereto.

(3) Exhibits



2 Stock Purchase Agreement by and between JLC Holdings, Inc. Software
Systems Corp. and JLC Acquisition, Inc. and Jostens, Inc.
(Incorporated by reference to Exhibit 2.1 contained in the Current
Report on Form 8-K filed on July 14, 1995).

3.1 Restated Articles of Incorporation of Jostens, Inc. (Incorporated by
reference to Exhibit 3.1 contained in Jostens' Report on Form 10-Q for
the quarterly period ended July 3, 1999).

3.2 Bylaws of Jostens, Inc. (Incorporated by reference to Exhibit 3.2
contained in Jostens' Report on Form 10-Q for the quarterly period
ended July 3, 1999).

4.1 Rights Agreement, dated July 23, 1998, between Jostens, Inc. and
Norwest Bank Minnesota, N.A. (incorporated by reference to Jostens'
Form 8-A filed on August 5, 1998).

4.2 Form of Indenture, dated August 30, 1999, between Jostens, Inc. and
Norwest Bank Minnesota, N.A., as Trustee (incorporated by reference to
Exhibit 4.1 contained in Jostens' Form 8-K filed August 30, 1999).

4.3 Officers' Certificate and Company Order, dated August 30, 1999
pursuant to sections 201, 301 and 303 of the Indenture dated August
30, 1999 (incorporated by reference to Exhibit 4.2 contained in
Jostens' Form 8-K filed August 30, 1999).

4.4 Specimens of the Global Fixed Rate Note, Global Floating Rate Note,
Global Original Issue Discount Zero Coupon Note, and Global Original
Issue Discount Fixed Rate Note (incorporated by reference to Exhibit
4.3 contained in Jostens' Form 8-K filed August 30, 1999).

4.5 Form of Indenture, dated May 1, 1991, between Jostens, Inc. and
Norwest Bank Minnesota, N.A., as Trustee (incorporated by reference to
Exhibit 4.1 contained in Jostens' Registration Statement on form S-3,
File No. 33-40233).]

10 1984 Stock Option Plan (incorporated by reference to Jostens'
Registration Statement on
Form S-8, File No. 2-95076).

10.1 1987 Stock Option Plan (incorporated by reference to Jostens'
Registration Statement on
Form S-8, File No. 33-19308).


54




10.2 1992 Stock Incentive Plan (incorporated by reference to Exhibit 10(d)
contained in the Annual Report on Form 10-K for 1992).

10.3 Form of Contract entered into with respect to Executive Supplemental
Retirement Plan (incorporated by reference to Jostens' Registration
Statement on Form 8 dated May 2, 1991).

10.4 Jostens, Inc. Executive Change in Control Severance Pay Plan First
Declaration of Amendment, effective August 1, 1999 (incorporated by
reference to Jostens' Report on Form 10-K for the quarterly period
ended October 2, 1999).

10.5 1992 Stock Incentive Plan Performance Share Agreement (incorporated
by reference to Exhibit 10(f) contained in the Annual Report on Form
10-K for 1997).

10.6 Deferred Compensation Plan (incorporated by reference to Exhibit
10(j) contained in the Annual Report on Form 10-K for 1997).

10.7 Jostens, Inc. Deferred Compensation Plan 1998 Revision and Jostens,
Inc. Deferred Commission Plan 1998 Revision (incorporated by
reference to Jostens' Registration Statement on Form S-8 filed on
June 9, 1998, File No. 333-56455).

10.8 Jostens, Inc. Executive Change in Control Severance Pay Plan
effective January 1, 1999 (incorporated by reference to Exhibit 10.8
contained in the Annual Report on Form 10-K for 1998).

10.9 Executive Stock Purchase Program dated February 15, 1999 (filed by
Jostens' on Form S-8 filed on February 12, 1999, File No. 333-72347).

10.10 Credit Agreement, dated December 20, 1995, between Jostens, Inc. and
The First National Bank of Chicago (incorporated by reference to
Exhibit 10.1 contained in Jostens' Report on Form
10-Q for the Quarterly Period Ended July 3, 1999).

10.11 Amendment to Credit Agreement, dated July 14, 1997, between Jostens,
Inc. and The First National Bank of Chicago (incorporated by
reference to Exhibit 10.2 contained in Jostens' Report on Form 10-Q
for the Quarterly Period Ended July 3, 1999).

10.12 Agreement and Plan of Merger, dated December 27, 1999, by and between
Jostens, Inc. and Saturn Acquisition Corporation.

10.13 Jostens, Inc. Executive Change in Control Severance Pay Plan First
Declaration of Amendment, effective August 1, (incorporated by
reference to Exhibit 10.10 contained in Jostens' Report on Form 10-Q
for the Quarterly Period Ended October 2, 1999).

10.14 Separation Agreement dated August 13, 1999 between Jostens, Inc. and
John Mann.

12 Computation of Ratio of Earnings to Fixed Charges

21 List of Jostens' subsidiaries.

23 Consent of Independent Auditors -- Ernst & Young LLP

27 Financial Data Schedule.


(b) Reports on Form 8-K

A Form 8-K dated December 27, 1999, was filed on January 5, 2000 announcing
a definitive Agreement and Plan of Merger (the "Merger Agreement") pursuant to
which Jostens will be merged (the "Merger") with a newly formed corporation
controlled by Investcorp S.A., a global investment group, and its co-investors.
Additionally, we announced on December 28, 1999 an internal restructuring
unrelated to the Merger.

A Form 8-K dated and filed on March 9, 2000, announcing that our Board of
Directors postponed the annual shareholders meeting previously scheduled for
April 27, 2000. The action was taken to give shareholders the opportunity to
vote on the proposed merger of Jostens into a company controlled by Investcorp.
It is anticipated that the special shareholders' meeting will be held in late
April, but no specific meeting date has been set.

55


SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned, thereunto duly authorized, on March 10, 2000.

JOSTENS, INC.



/s/ Robert C. Buhrmaster
By __________________________________
Robert C. Buhrmaster
Chairman of the Board, President and
Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on March 10, 2000 in the
capacities indicated.



Signature Title
--------- -----


/s/ Robert C. Buhrmaster Chairman of the Board,
____________________________________ President and Chief
Robert C. Buhrmaster Executive Officer

/s/ William N. Priesmeyer Senior Vice President and
____________________________________ Chief Financial Officer
William N. Priesmeyer (Chief Accounting Officer)

/s/ Lilyan H. Affinito Director
____________________________________
Lilyan H. Affinito

/s/ Jack W. Eugster Director
____________________________________
Jack W. Eugster

/s/ Mannie L. Jackson Director
____________________________________
Mannie L. Jackson

/s/ Brenda J. Lauderback Director
____________________________________
Brenda J. Lauderback

/s/ Kendrick B. Melrose Director
____________________________________
Kendrick B. Melrose

/s/ Richard A. Zona Director
____________________________________
Richard A. Zona


56


SHAREHOLDER INFORMATION

EXECUTIVE OFFICES
Jostens, Inc.
5501 Norman Center Drive
Minneapolis, Minnesota 55437

ANNUAL MEETING

The annual meeting of shareholders has been postponed from its regular meeting
date of April 27, 2000. The annual meeting date was postponed to give
shareholders the opportunity to vote on the proposed merger of Jostens into a
company controlled by Investcorp at a special shareholders meeting. It is
anticipated that the special shareholders' meeting will be held in late April,
but no specific meeting date has been set.

COMMON STOCK TRANSFER AGENT AND REGISTRAR

Communications concerning stockholdings, transfer requirements, address
changes, dividend checks and requests for dividend reinvestment plan brochures
should be directed to our transfer agent and registrar:

Norwest Shareowner Services
P.O. Box 64854
St. Paul, Minnesota 55164-0854
(800) 468-9716

FINANCIAL INFORMATION

Jostens news and financial results are available through our web site and mail.

Web Site

For information about Jostens, including news and financial results and
product information , access our home-page on the Internet at
www.jostens.com.

Mail

At your request, we will mail to you our quarterly financial data on
Form 10-Q, and additional annual reports on Form 10-K. Please contact us at:

Investor Relations
Jostens, Inc.
5501 Norman Center Drive
Minneapolis, Minnesota 55437
(952) 830-3300

INVESTOR CONTACTS

We maintain an Investor Relations office to assist shareholders and investors.
Inquiries may be directed to:

Heide Erickson
Director, Investor Relations
(952) 830-3332

SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS
Jostens, Inc. and subsidiaries


ADDITIONS
------------------------
CHARGED TO
BALANCE CHARGED TO OTHER BALANCE
BEGINNING COSTS AND ACCOUNTS - DEDUCTIONS - END OF
IN THOUSANDS OF PERIOD EXPENSES DESCRIBE DESCRIBE PERIOD
- ------------------------------------------------------------------------------------------------------------------------

RESERVES AND ALLOWANCES DEDUCTED FROM ASSET ACCOUNTS:
ALLOWANCES FOR UNCOLLECTIBLE ACCOUNTS:
Year ended January 1, 2000 .................. $ 7,308 $ 1,882 $ -- $ 3,415/(1)/ $ 5,775
Year ended January 2, 1999 .................. $ 7,446 $ 1,858 $ -- $ 1,996/(1)/ $ 7,308
Year ended January 3, 1998 .................. $ 6,884 $ 2,245 $ -- $ 1,683/(1)/ $ 7,446

ALLOWANCES FOR SALES RETURNS:
Year ended January 1, 2000 .................. $ 5,569 $22,458 $ -- $20,897/(2)/ $ 7,130
Year ended January 2, 1999 .................. $ 5,569 $17,753 $ -- $17,822/(2)/ $ 5,500
Year ended January 3, 1998 .................. $ 4,787 $18,352 $ -- $17,570/(2)/ $ 5,569

SALES PERSON OVERDRAFT RESERVES:
Year ended January 1, 2000 .................. $ 7,061 $ 2,500 $ 3,229/(1)/ $ 6,332
Year ended January 2, 1999 .................. $ 8,322 $ 1,947 $ -- $ 3,208/(1)/ $ 7,061
Year ended January 3, 1998 .................. $ 7,344 $ 2,946 $ -- $ 1,968/(1)/ $ 8,322

RESTRUCTURING RESERVE:
Year ended January 1, 2000 .................. $ -- $20,194 $ -- $ 14,161/(3)/ $ 6,033
- --------------

(1) Uncollectible accounts written off, net of recoveries.
(2) Returns processed against reserve.
(3) Goodwill and property and equipment written off against reserve.