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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

[ X ] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934

For the fiscal year ended: November 30, 2000
-----------------
or
[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934

For the transition period______from______to

Commission file Number: 000-21623
---------

OBIE MEDIA CORPORATION

Oregon 93-0966515
(State of incorporation) (I.R.S. Employer
Identification No.)

4211 West 11th Avenue, Eugene, Oregon 97402
(Address of principal executive offices)

Issuer's telephone number: (541) 686-8400

Securities registered under Section 12(b) of the Exchange Act: None

Securities registered under Section 12(g) of the Exchange Act:

Common Stock, without par value
(Title of class)

Check whether the issuer (1) filed all reports required to be filed by
Section 13 or 15(d) of the Securities Exchange Act of 1934 during the past 12
months (or for such shorter period that the registrant was required to file such
reports), and (2) has been subject to such filing requirements for the past 90
days.
Yes X No
-----

Check if there is no disclosure of delinquent filers in response to
Item 405 of Regulation S-B contained in this Form 10-KSB, and no disclosure will
be contained, to the best of registrant's knowledge, in definitive proxy or
information statements incorporated by reference in Part III of this Form 10-KSB
or any amendment to this Form 10-KSB. [ X ]
---
State issuer's revenues for its most recent fiscal year: $51,325,798

State the aggregate market value of the voting stock held by
nonaffiliates computed by reference to the price at which the stock was sold, or
the average bid and asked prices of such stock, as of a specified date within 60
days prior to the date of filing: $19,987,225 aggregate market value as of
December 31, 2000 based on the price at which the stock was sold.

Indicate the number of shares outstanding of each of the issuer's
classes of common equity, as of the latest practicable date: 5,896,232 shares of
Common Stock, without par value, on February 15, 2001.

DOCUMENTS INCORPORATED BY REFERENCE

Part III of this Form 10-K incorporates information from the issuer's definitive
proxy statement for the annual meeting of shareholders to be held on April 27,
2001.

TABLE OF CONTENTS




Part I

Item 1. Description of Business............................................. 3
Item 2. Description of Properties........................................... 11
Item 3. Legal Proceedings .................................................. 11
Item 4. Submission of Matters to a Vote of Shareholders..................... 12


Part II

Item 5. Market for Registrant's Common Stock and Related Shareholder Matters 12
Item 6. Selected Financial Data............................................. 13
Item 7. Management's Discussion and Analysis of Financial Condition
and Results of Operations........................................... 14
Item 8. Financial Statements and Supplementary Data......................... 20
Item 9. Changes in and Disagreements with Accountants on Accounting
and Financial Disclosures........................................... 20


Part III

Item 10. Directors, Executive Officers, Promoters and Control Persons;
Compliance with Section 16(a) of the Exchange Act................... 20
Item 11. Executive Compensation.............................................. 20
Item 12. Security Ownership of Certain Beneficial Owners and Management...... 20
Item 13. Certain Relationships and Related Transactions...................... 20

Part IV.

Item 14. Exhibits and Reports on Form 8-K.................................... 21
Signatures .................................................................. 22
Financial Statements........................................................ F-1

FORM 10-K

This Annual Report includes certain forward-looking statements that involve a
number of risks and uncertainties. The Company's actual results could differ
materially from the forward-looking statements. Factors that could cause or
contribute to such differences include: a decline in the demand for advertising
in the areas where the Company conducts its business; a deterioration of
business conditions generally in such areas; slower than expected acceptance of
the Company's innovative display products; competitive factors, including
increased competition and price pressures; changes in regulatory or other
external factors; failure to successfully conclude negotiations on pending
transactions or to successfully assimilate expanded operations, inability to
generate advertising revenues to meet contractual guarantees, and cancellation
or interruption of contracts with governmental agencies, as well as those
factors listed from time to time in the Company's SEC reports, including, but
not limited to, the factors discussed in Exhibit 99.1 filed in connection with
this Annual Report. Readers are cautioned not to place undue reliance on the
Company's forward-looking statements, which speak only as of the date of this
Annual Report. The Company does not update its forward-looking statements.

Unless otherwise indicated, the information contained in this Annual Report has
been restated to give retroactive effect to 11-for-10 stock splits declared in
October 1997, November 1998 and November 1999. Unless the context otherwise
requires, references in this Annual Report to "Obie Media," the "Company," "we,"
"us" or "our" are to Obie Media Corporation and its subsidiaries. We have
derived some information in this Annual Report from government and industry
sources. Although we believe this information is reliable, we have not
independently verified it.





























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PART I
- ------

ITEM 1. DESCRIPTION OF BUSINESS

Company Overview

Obie Media Corporation is an out-of-home advertising company which markets
advertising space primarily on transit vehicles and outdoor advertising displays
(billboards and wallscapes). As of November 30, 2000, the Company had 39
exclusive agreements with transit districts in the United States and Canada to
operate transit advertising displays. The markets in which these transit
districts are located include eight of the 30 largest U.S. markets--Dallas;
Portland, Oregon; Cleveland; Sacramento; Hartford; Ft. Lauderdale; St. Louis;
and Cincinnati--and the third largest Canadian market, Vancouver, British
Columbia. Since our initial public offering ("IPO") in November 1996, the number
of vehicles on which we have the right to operate transit advertising displays
has increased from approximately 1,200 to over 10,500. We also operate and
generally own over 1,200 advertising displays on billboards and walls primarily
in Washington, Oregon, California, Montana, Wyoming and Idaho. The Company was
formed in 1987 as a subsidiary of Obie Industries Incorporated ("Obie
Industries"), a family-owned outdoor advertising business. To facilitate its
IPO, the Company was separated from Obie Industries in November 1996.

In September 1998, we acquired P & C Media ("P & C"), which had operated in the
out-of-home advertising industry for over 50 years. P & C had 19 agreements with
transit districts, including districts located in Hartford and Stamford,
Connecticut; Fort Lauderdale and West Palm Beach, Florida; Cincinnati and
Cleveland, Ohio; Richmond, Virginia; and Milwaukee, Wisconsin.

In August 1999, we completed the offering of an additional 1,100,000 shares of
common stock to the public. The net proceeds of the offering, approximately $9.7
million, were used to reduce debt, including the debt incurred in our
acquisition of P & C.


Industry Overview

The out-of-home advertising industry includes displays on buses, trains, taxis,
subways, transit benches and shelters, billboards, wallscapes on urban
buildings, and displays in shopping centers, malls, airports, stadiums, movie
theaters and supermarkets. The industry has grown significantly in recent years.
According to estimates of the Outdoor Advertising Association of America (the
"OAAA"), between 1993 and 1999, annual revenues generated by the out-of-home
advertising industry increased 68.1% to $4.96 billion from $2.95 billion,
representing a compound annual growth rate of approximately 8.5%.

The out-of-home medium offers several advantages to advertisers. As compared
with television, newspapers, magazines and direct mail marketing, out-of-home
advertising offers repetitive consumer impacts at a relatively low
cost-per-thousand-impressions, a commonly used advertising measurement. Because
of its cost-effective nature, out-of-home advertising is a good vehicle to build
mass-market support. Out-of-home advertising can also be used to target a
defined audience in a specific location. This allows local businesses to
concentrate on a particular geographic area or demographic group. Additionally,
increases in automobile travel times due to highway congestion and continued
migration of businesses and residences from cities to outlying suburbs has
increased consumer exposure to out-of-home advertising.

As of 1999, the OAAA estimated that there were approximately 560,000 outdoor
advertising displays in the United States, operated by more than 500 companies.

Transit advertising represents a significant portion of the out-of-home
advertising industry. According to estimates of the Federal Transit
Administration, in 1997, there were approximately 331 transit districts in the
United States operating over 40,000 transit buses. The Canadian Urban Transit
Association estimated that approximately 11,548

3

urban transit vehicles were in use in Canada in 1999. Transit districts range in
size from very large districts with thousands of vehicles to small districts
with 10 or fewer vehicles. Advertising displays represent a significant source
of revenue to transit districts.

Agreements with transit districts are awarded through a competitive proposal
process. Each transit district evaluates proposals based on a number of
criteria, but primarily on the basis of the minimum amount that the bidder
guarantees to pay to the district. A transit agreement typically requires the
transit advertising operator to guarantee to pay the transit district the
greater of a minimum stated amount or a percentage (usually over 50%) of the
advertising revenues generated by the operator's use of the district's vehicles.

The out-of-home advertising industry includes several large advertising and
media companies with operations in multiple markets. It also includes many small
and local companies operating a limited number of displays in a single or a few
local markets. There has been, and we expect there will continue to be,
consolidation in the out-of-home advertising industry.

Obie Media Strategy

Obie Media's overall business strategy is to expand upon our national presence
to become a leader in the out-of-home advertising industry. Our strategy is to
increase our revenues and improve our profitability by delivering to local,
regional and national advertisers efficient access to one or multiple markets.
The following are components of our strategy:


o Develop Regional Operating Centers ( "Hubs "). We seek to increase our
revenues, profitability and operating efficiencies through our development
and use of regional operating centers, or hubs. In developing hubs, we seek
to establish an initial base of operations in a geographic region by
obtaining exclusive agreements with one or more significant transit
districts. We then seek to expand our market presence by bidding for
contracts with other transit districts in the region and by expanding the
range of non-transit products and services we offer there. We believe our
hub strategy results in revenue growth and cost savings by enabling us to
efficiently provide sales and administrative services to several
intra-regional markets from one strategically located operating base.

o Obtain Additional Transit Advertising Agreements. We believe that, by
obtaining additional transit advertising agreements, we will increase our
operating efficiencies and geographic diversity and create additional bases
from which to achieve further market penetration. We expect increased
revenue and profitability from the additional transit agreements to occur
over time as we implement our direct sales and product strategies.

o Maintain a Large, Proactive Sales Force. We believe that our large,
proactive sales force that sells directly to local advertisers and, more
traditionally, to advertising agencies, enables us to increase display
occupancy levels and maximize our advertising rates. We believe our ratio
of sales personnel to display inventory is higher than the industry
average. We devote significant resources to recruit and train individuals
who will excel in our culture. The sales force is motivated by an
incentive-based compensation program and supported by a network of
experienced local managers who operate under a centrally coordinated
marketing plan. We believe the size, quality and motivation of our sales
force provide us a competitive advantage.

o Increase Revenues From Existing Display Space. We seek to increase the
revenue potential of our available transit and outdoor advertising display
inventory by offering innovative transit products and increasing the
percentage of time our display space is occupied. Innovative transit
products we offer include vinyl displays that are physically larger than
traditional transit advertisements. These vinyl displays offer customers
greater impact while providing us more revenue from a given transit display
space. We seek to sell advertising on our transit and outdoor displays by
means of extended contracts, which enable us to fill display space that
would normally be vacant between traditional advertising campaigns.

4

o Selectively Pursue Acquisition Opportunities. We continuously evaluate
opportunities to enter new markets and increase our presence in existing
markets through the selective acquisition of out-of-home advertising
companies or assets. We intend to continue to focus our acquisition efforts
on expanding around our existing hubs and developing new hubs in regions
where attractive growth and consolidation opportunities exist.

o Increase Inventory of Outdoor Displays. We expect to increase our market
penetration by acquiring or building additional outdoor displays in new and
existing markets. We believe that the resulting increase in inventory will
provide advertisers a greater variety of display alternatives and leverage
our existing sales design and production capabilities.

o Expand Obie Media's National Sales Effort. To more effectively coordinate
and expand our sales efforts to national advertisers and national
advertising agencies, Obie Media has established national sales offices in
Los Angeles, Chicago and New York City. We believe that our further growth
and expansion into new markets will continue to increase our national
sales. The Company intends to open additional national sales offices in San
Francisco, Dallas and St. Louis during 2001.

o Attract New Advertisers Through Direct Local Sales. By selling directly to
local businesses not represented by advertising agencies, we seek to obtain
a larger share of the overall advertising expenditures in our markets and
broaden our customer base for out-of-home advertising. We dedicate
substantial resources to directly target local businesses whose advertising
expenditures may not typically include out-of-home advertising and
introduce them to the benefits of the medium. We offer comprehensive sales,
marketing and creative services that make it easier for these potential
customers to purchase out-of-home advertising.

Products and Markets

Obie Media offers advertisers a wide range of out-of-home advertising products,
including transit advertising and outdoor advertising displays. Our product mix
provides advertisers with significant flexibility in their advertising programs
and allows us to cross-sell multiple products and leverage our design and
production capabilities. We have also benefited from improvements in production
technology, including the use of computerized design, vinyl advertising copy and
improved lighting techniques. These improvements have facilitated a more
dynamic, colorful and creative use of the out-of-home medium.

Transit Advertising. As of November 30, 2000, the Company had 39 exclusive
agreements with transit districts in the United States and Canada to operate
transit advertising displays on over 8,000 transit vehicles. The markets in
which these transit districts are located include eight of the 30 largest U.S.
markets--Dallas; Portland, Oregon; Cleveland; St. Louis; Sacramento; Hartford;
Ft. Lauderdale; and Cincinnati--and the third-largest Canadian market,
Vancouver, British Columbia.

Pursuant to our transit advertising agreements, Obie Media is the exclusive
seller of exterior advertising on the transit vehicles operated by the
contracting transit districts. Typically, these agreements also provide us the
right to sell advertising on the interior of the vehicles.

Agreements with transit districts are awarded through a competitive proposal
process. Each transit district evaluates proposals based on a number of
criteria, but primarily on the basis of the minimum amount that the bidder
guarantees to pay to the district. A transit agreement typically requires the
transit advertising operator to guarantee to pay the transit district the
greater of a minimum stated amount or a percentage (usually over 50%) of the
advertising revenues generated by the operator's use of the district's vehicles.
Transit advertising operators often must post performance bonds or letters of
credit to secure their guarantees under their transit agreements. Obie Media's
transit agreements typically have terms of three to five years, with renewals or
extensions either unilaterally at the discretion of the transit district or upon
the mutual agreement of the district and Obie Media.



5

We also sell advertising on over 700 transit benches in Portland, Oregon,
approximately 100 transit shelters in Cincinnati, over 300 benches in Fort
Worth, Texas and on approximately 22 walkway dioramas (a display similar to a
"cut-out" billboard) in Cleveland. We believe these products complement our
other product offerings and intend to secure additional shelters, dioramas and
transit benches in our markets.

Transit districts range in size from very large districts with thousands of
vehicles to small districts with 10 or fewer vehicles. Through our hub strategy
and proactive marketing to local advertisers, we are able to profitably offer
our services to both large and small transit districts. The following table sets
forth certain information about Obie Media's transit district agreements as of
November 30, 2000:

No. of Served
Transit District Agreements Vehicles Since

British Columbia
Vancouver 1136 1998
Victoria and 27 smaller districts 380 1998
Ohio
Cleveland 833 1997 (2)
Cincinnati 385 1981 (2)
Texas
Dallas 809 1997
Austin 303 1998
Oregon
Portland 726 1994
Eugene and Springfield 102 1980 (1)
Salem 54 1994
Missouri
St. Louis 631 1999
Kansas City 280 1999
Wisconsin
Milwaukee 500 1992 (2)
Madison 170 1999
Racine 23 1997 (2)
Kenosha 47 1996 (2)
Connecticut
Hartford and Stamford 380 1996 (2)
Danbury 52 1999
Bridgeport 52 1981 (2)
New Britain 20 1981 (2)
Waterbury 41 1981 (2)
California
Sacramento 246 1994
Santa Cruz 112 1997
Stockton 111 1989
Paratransit, Inc. (Sacramento) 86 1997
Monterey 72 1995
Florida
Ft. Lauderdale 202 1998 (2)
West Palm Beach 139 1998 (2)
Gainesville 45 1981 (2)
Daytona Beach 50 1981 (2)
Ontario, Canada
London 170 1999

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St. Catharines 49 1999
Burlington 46 1999
Oshawa 41 1999
Cambridge 27 1999
Niagara Falls 26 1999
Whitby 18 1999
Washington
Spokane 133 1999
Bremerton 115 1996
Jefferson County 16 1999
Yakima 22 1999

Total 8,564


(1) This agreement was serviced by a division of Obie Industries (Obie
Media's parent corporation until 1996) prior to 1987, when Obie Media
was formed.
(2) These dates reflect periods of service under agreements with P & C,
which Obie Media acquired in September 1998.

The above transit district agreements are scheduled to expire as follows:



Approximate
Number of
Vehicles
Number of Covered Under
Agreements Agreements
Calendar Scheduled to Scheduled to
Year Expire(1) Expire (1)(2)

2001 5 1,200
2002 7 1,900
2003 13 2,400
2004 10 1,900
2005 1 1,100
2006 3 100

(1) In addition, four agreements covering a total of approximately 100
vehicles are awarded on a year-to-year basis. We have served each of
these four transit districts since the 1980's.

(2) Certain of our transit district agreements provide that they may be
renewed for additional one-year to five-year periods beyond the
specified expiration date, either unilaterally by the transit district
or by mutual agreement of Obie Media and the transit district. The
table above represents the last expiration date in the contract,
including extensions. Some of our transit district agreements provide
that the transit district may terminate the agreement before the end of
the specified term at the convenience of the transit district, or if
the transit district determines that such termination is in its best
interest or in the public interest.

Transit Display Products. We offer traditional and innovative non-traditional
transit advertising products. Traditionally, transit advertisements have been
inserted into metal frames mounted on the exterior or interior of a bus.
Industry standard sizes include "Kings," "Queens," "Tails" and "Heads." While
still offering traditional
7

advertising products, we also offer vinyl displays that cover almost the entire
side and/or rear of a bus. These vinyl products create significant additional
revenue potential per bus when compared to traditional products. We believe
these products also give us a competitive advantage in bidding for transit
advertising agreements in districts that use or are willing to use them.

Outdoor Advertising Displays. Obie Media owns and operates over 1,200 billboards
primarily in Washington, Oregon, California, Montana, Wyoming and Idaho.
Substantially all of our billboards are bulletins, which are large format
displays at least 10 feet by 24 feet in size. We have no 30-sheet or 8-sheet
poster units. Our bulletins are generally located on major thoroughfares and
provide greater impact and higher value than traditional posters.

We lease the property underlying our billboards, generally under 10-year leases
that give us renewal rights for two additional five-year periods. The lessor
typically reserves the right to cancel the lease if construction of permanent
improvements on the subject property conflicts with the billboard.

Most of our billboards were designed and installed within the last nine years,
and most are built of steel and engineered to withstand high winds. More than
two-thirds of our billboards are illuminated. The displays are insured against
damage caused to them by storms, vandalism and other causes.

Obie Media also leases, from others, building walls in urban areas for wallscape
displays. Wallscapes are painted on vinyl surfaces or directly on the sides of
buildings. We currently lease 27 building walls for wallscape displays in
Seattle and own a 50% interest in a corporation that leases, from others, 17
building walls for wallscape displays in Portland. The following table gives
number of our outdoor displays at November 30, 2000. The following table gives
the number of our outdoor displays at November 30, 2000:

Market Displays
Washington 467
Oregon 156
California 87
Montana 247
Wyoming, Idaho and other 259
Total 1,216


Sales and Service

In each of our principal markets, Obie Media maintains a large, high quality,
proactive sales force. We believe our ratio of sales personnel to display
inventory is higher than the industry average. At November 30, 2000, we had 121
sales and marketing employees. Our superior sales and service efforts are a key
element in maximizing our inventory occupancy levels.

We view our proactive sales efforts as an important part of our culture. In
hiring our sales force, we carefully screen applicants. We typically hire
college graduates who have demonstrated their suitability and aptitude to excel
in our unique sales environment. New sales employees undergo extensive training
and are supervised by regional sales managers with substantial advertising sales
experience. Obie Media and each of our sales representatives jointly establish
individual sales targets. We have monthly sales meetings with all our
salespeople to acknowledge and reward individuals who are meeting or exceeding
their targets. A sales representative's compensation depends significantly on
meeting or exceeding individual targets. Sales representatives also participate
in our broad-based stock option plan.

We are significantly expanding our national presence by growing in diverse
geographic areas. To complement our growth, we have added to our national sales
team working out of certain of our local offices by establishing national sales
and marketing offices in Los Angeles, Chicago and New York City. We also intend
to open offices in Dallas,

8

San Francisco and St. Louis during 2001. Our national sales team services
national advertising accounts, calls on customers in major cities where we do
not have sales offices and supports our sales force in local markets.

We work directly with companies and advertising agencies in coordinating the
marketing, production and installation of advertising displays. Our sales
personnel also serve as customer service representatives, maintaining frequent
and regular contact with our advertising customers to resolve customer concerns
in the field. We believe that our high quality customer service contributes to
customer loyalty and improves renewal rates.

Out-of-home advertisements are traditionally sold for a few months at a time. To
increase occupancy, Obie Media employs several techniques to encourage customers
to commit to longer contracts, including offering incentives through our rate
structure and pricing policies. We sell certain innovative transit products
primarily by means of year-long contracts. We also sell space on almost all of
our outdoor advertising displays by means of extended contracts, and offer our
outdoor display customers the opportunity to rotate their advertisements among
several display faces within the same market.

Design and Production

We maintain our own design and production facilities. We offer advertisers
customized design and production services as well as display space. Charges for
design and production are typically added to the cost of the space and billed to
customers over the life of the advertising contract. We believe that our design
and production capabilities give us a significant competitive advantage in
direct sales to advertisers and brings new customers to the out-of-home
advertising medium.

Obie Media's design and production services are used primarily by direct sales
customers that are not represented by advertising agencies. The design
department works with these advertisers and our sales representatives to create
advertising copy, design and layout.

We view transit advertising design and production as a distinct activity. We
attempt to achieve independent profitability in this operation. Customers that
are represented by advertising agencies generally arrange for the production of
their ads, with Obie Media providing installation services. We increasingly act
as a broker with respect to this production.

Customers

Obie Media maintains a broad base of local, regional and national advertising
customers. Most of our regional and national customers are represented by
advertising agencies. Customers represented by advertising agencies accounted
for approximately 61% of our gross revenues for fiscal 2000 (66% in fiscal
1999). Consistent with standard industry practice, advertising agencies working
with Obie Media typically retain 15% of the gross advertising revenues from
their accounts. Advertising agencies generally create the artistic design and
written content of their customers' advertising. They plan and implement their
customers' overall advertising campaign, including the selection of advertising
media. Obie Media's sales personnel, including our national sales team, are
trained to work closely with advertising agencies to service the needs of these
customers.

A key component of our sales and marketing strategy is the proactive marketing
of our services to local advertisers. Local advertisers tend to have smaller
advertising budgets and to require greater assistance from our production and
creative personnel to design and produce advertising copy. With respect to local
sales, we often expend significant sales efforts on educating potential
out-of-home advertising customers about the benefits of the medium and on
developing advertising strategies. While price and availability of display space
are important factors in local sales, service and customer relationships are
also critical. We believe that our strength in sales, design and service gives
us an advantage in local sales, and that our direct sales focus on local
companies significantly contributes to increased occupancy and renewal rates.
Further, we believe this focus is an important competitive advantage that
enables us to profitably serve small transit districts.

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Competition

Obie Media's markets are highly competitive. In the transit advertising market,
we compete with other out-of-home advertising companies that submit proposals
for exclusive agreements with transit districts by means of a formal proposal
process. In the outdoor advertising display market, we compete with other
out-of-home advertising companies for customers. We also compete for customers
with other advertising media, including broadcast and cable television, radio,
print media, direct mail marketing and displays in shopping centers and malls,
airports, stadiums, movie theaters and supermarkets and on taxis, trains and
subways.

In recent years, there has been consolidation among our competitors, including
consolidation between out-of-home advertising companies and broadcast or other
media. For example, in May 1999, Infinity Broadcasting Corporation ("Infinity"),
a subsidiary of CBS Corporation and the sole shareholder of TDI Worldwide, Inc.
("TDI"), agreed to acquire Outdoor Systems, Inc., a leading company in the
outdoor advertising display market. Several of our competitors, including
diversified media companies such as Infinity, are substantially larger, better
capitalized, more widely known and have access to substantially greater
resources than we do. These traits may provide competitive advantages,
particularly in large advertising markets.

Transit. The transit advertising market has historically been fragmented,
consisting of a few national transit advertising companies with operations in
multiple markets and numerous small companies operating under one or a few
agreements. In large advertising markets, Obie Media encounters direct
competition for transit agreements from major transit advertising companies such
as TDI, one of the largest transit advertising companies in the United States
and a dominant competitor in such markets. Competition among transit advertising
companies is primarily based on obtaining and retaining agreements with transit
districts. Agreements with transit districts are awarded primarily on the basis
of the minimum amount the bidder guarantees to the district. Other factors which
transit districts may consider in awarding agreements are the financial
resources of the bidder available to support its minimum revenue guarantee, the
bidder's business reputation and the soundness of the bidder's marketing plan.
The agreements generally give the operator the exclusive right to provide
transit advertising services within the transit district. The number and nature
of competitors for each agreement depend upon the desirability of the market,
including the number of vehicles operated by the transit district, and the size
and rank of the market.

Outdoor Advertising Displays. The outdoor advertising display market is also
fragmented. Several large outdoor advertising companies have operations in
multiple markets. Many more small companies operate a limited number of displays
in a single or a few local markets. Although some consolidation has occurred in
this segment of the out-of-home industry over the past few years, the OAAA
estimated that, as of 1999, there were approximately 560,000 outdoor displays in
the United States operated by more than 500 companies. The primary competitive
factors in the outdoor advertising display market are the location of a
company's displays and the price charged for their use.

Government Regulation

The government extensively regulates the outdoor advertising industry at the
federal, state and local levels. These laws and regulations limit the growth of
outdoor advertising companies and operate as a substantial barrier to entry in
the industry and, in limited circumstances, may restrict advertising content.
Construction of new outdoor structures has been substantially restricted to
commercial and industrial areas. Many jurisdictions also have restricted the
location, relocation, height and size of outdoor advertising structures. Some
jurisdictions also restrict the ability to enlarge or upgrade existing
structures, such as converting from wood to steel or from non-illuminated to
illuminated displays, and restrict the reconstruction of structures that are
substantially destroyed as a result of storms or other causes. Some
jurisdictions have enacted local laws and ordinances that prohibit wallscapes
and other outdoor advertising on urban buildings.

We believe our displays conform to current laws and regulations. When leasing
property for the installation of new outdoor advertising displays, we carefully
review applicable laws, including building, sign and zoning ordinances. Because
billboards are typically located adjacent to roads and highways, they are also
subject to removal through condemnation or other actions by governmental
entities in the event of road or highway improvement or expansion.

10

While compensation for such actions is generally available, under existing state
and local regulations, we may not be permitted to relocate any condemned
displays.

In limited circumstances, governmental laws and regulations may also restrict
the content of outdoor advertising. For example, some states have banned all
outdoor advertising of tobacco products. In November 1998, 46 states signed a
settlement agreement with the four largest American tobacco companies. Among
other things, the agreement bans transit and outdoor advertising of the
companies' tobacco products in the 46 states. The U.S Congress has also
considered legislation that would severely restrict or ban such advertising.

The outdoor advertising industry is heavily regulated and existing or future
laws or regulations could adversely affect us. To date, our operations have not
been materially adversely affected by such laws and regulations.

Employees

At November 30, 2000, we had 241 full-time and 10 part-time employees, of whom
130 were primarily engaged in sales and marketing, 27 were engaged in art design
and production, 41 were engaged in installation, construction or maintenance of
transit or outdoor advertising displays, and 53 were employed in financial,
administrative or similar capacities. None of our employees is covered by
collective bargaining agreements, except for 8 installers in Portland, Oregon
and 15 installers in British Columbia. We believe that our relationships with
our employees are good.


ITEM 2. DESCRIPTION OF PROPERTIES

Our headquarters are located in a 20,000 square foot facility in Eugene, Oregon.
The headquarters includes space for our centralized design and production
departments, as well as our accounting, credit, marketing and management
personnel. The headquarters is leased at market rates from Obie Industries, an
affiliate of Obie Media, pursuant to a lease under which Obie Media moved into
the facility and began paying rent in May 1997. Lease payments were $268,262
during fiscal 2000, $180,000 during fiscal 1999 and $171,000 during fiscal and
1998, respectively. Brian Obie, our Chairman of the Board, President and Chief
Executive Officer, is the President, a director and the controlling shareholder
of Obie Industries. Delores Mord, our Secretary and a director of Obie Media, is
Vice President, a director and a shareholder of Obie Industries.

We lease parcels of property beneath outdoor advertising structures. Our site
leases are generally for a term of ten years, with two five-year renewal options
at our discretion. We also lease local operating offices for sales, service and
installation in Spokane and Yakima, Washington; Portland and Salem, Oregon; Ft.
Lauderdale, Florida; Wallingford, Connecticut; Cleveland and Cincinnati, Ohio;
Dallas and Austin, Texas; Sacramento, Stockton and, California; Richmond,
Virginia; St. Louis and Kansas City Missouri; Milwaukee and Madison, Wisconsin;
Vancouver and Victoria, British Columbia; and London, Richmond Hill, Burlington,
and St. Catharines, Ontario. We also lease national sales offices in Los
Angeles, Chicago and New York City. Total lease payments for the forgoing leases
were $1.5 million, $ 1.3 million and $ 1.1 million for fiscal 2000, 1999 and
1998, respectively.


ITEM 3. LEGAL PROCEEDINGS

Heard Communications, Inc., doing business as Gateway Outdoor Advertising
("Gateway"), the former operator of transit advertising displays for the
Bi-State Development Agency of the Missouri-Illinois Metropolitan District
("Bi-State") in metropolitan St. Louis (including St. Clair County, Illinois),
has contested both judicially and administratively Bi-State's award of the
transit advertising agreement for St. Louis to us. We began operating under such
agreement in July 1999.

In the administrative action commenced July 2, 1999, Gateway alleges that the
procurement process which awarded the contract to us was arbitrary and
capricious in part because Gateway's proposal guaranteed greater minimum


11

revenue to Bi-State over the term of the contract. Bi-State denied Gateway's
protest by letter dated July 19, 1999. Gateway filed a protest with Bi-State's
Executive Director requesting our contract with Bi-State be terminated and the
bidding for the contract be reopened. The Executive Director denied Gateway's
protest. Gateway then appealed the Executive Director's decision to the Federal
Transit Administration ("FTA"). The appeal to the FTA was denied.

In the judicial proceeding before the United States District Court for the
Eastern District of Missouri, Case No. 4:99-CV-1054-CAS, commenced June 30,
1999, Gateway challenged the award of the St. Louis contract to us and sought a
declaratory judgment and an injunction prohibiting Bi-State and Obie from
performing under the contract. We intervened in the proceeding as a party
defendant. On August 25, 2000, the Court dismissed the action for failure to
state a claim and for lack of subject matter jurisdiction.

On September 25, 2000, Gateway filed a notice of appeal of the dismissal in the
United States Court of Appeals for the Eighth Circuit. The matter has been
briefed by the parties and is awaiting a date for oral argument.

On September 18, 2000, Gateway filed a petition in the Circuit Court of the
County of St. Louis, State of Missouri, challenging the award of the contract to
us and seeking a preliminary and permanent injunction, including award of the
remaining term of the contract to Gateway and its bid preparation costs.
Bi-State filed a motion to dismiss and the Court will hear argument on that
motion on March 7, 2001.

In addition, the Company is defended in litigation in the ordinary course of its
business and in the aggregate such suits are not expected to be material.


ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SHAREHOLDERS

No matters were submitted to a vote of Obie Media's shareholders during the
fourth quarter of fiscal 2000.


PART II
- -------

ITEM 5. MARKET FOR REGISTRANT'S COMMON STOCK AND RELATED SHAREHOLDER MATTERS

Price Range of Common Stock

Since November 21, 1996, our Common Stock has been traded on the Nasdaq Market
under the symbol "OBIE." The following table presents the high and low bid
prices of our Common Stock as reported by The Nasdaq Stock Market, as adjusted
to give retroactive effect to 11-for-10 stock splits declared by Obie Media in
October 1997, November 1998 and November 1999:


Fiscal 2000 High Low
First Quarter ....................... $11.63 $ 7.31
Second Quarter ...................... 9.38 7.31
Third Quarter........................ 9.00 7.69
Fourth Quarter ...................... 9.00 5.50

Fiscal 1999 High Low
First Quarter ....................... $17.73 $11.82
Second Quarter ...................... 14.66 9.55
Third Quarter........................ 11.82 9.38
Fourth Quarter ...................... 10.75 8.58

12

As of February 5, 2001, there were approximately 88 holders of record of the
Company's Common Stock. The Company believes the number of beneficial owners is
substantially greater than the number of record holders because a large portion
of the Company's outstanding Common Stock is held of record in "street name."

Dividends

The Company has not paid cash dividends on its Common Stock during the last two
fiscal years and does not anticipate doing so in the foreseeable future. The
Company plans to retain any future earnings to finance operations. In addition,
our credit agreements may limit our ability to pay dividends or make other
distributions on our Common Stock.

Recent Exempt Sales of Securities

Effective June 1, 1999, in connection with our lease of real property from
Robert Evanson, we issued to Mr. Evanson options to purchase 13,310 shares of
our common stock at an exercise price of $5.27 per share. All such options were
exercisable upon the effective date of their issuance. We did not register the
issuance of the options under the Securities Act in reliance upon the exemption
from registration contained in Section 4(2) thereof. The options are not
transferable without our consent.


ITEM 6. Selected Financial Data



IN THOUSANDS EXCEPT PER Years Ended November 30
SHARE AMOUNTS 2000 1999 1998 1997 1996


Statement of Operations Data


Gross Sales $51,326 $40,466 $25,218 $14,625 $10,898
Net sales 46,656 36,460 22,718 13,303 10,070
Direct Advertising Expenses 33,961 26,438 14,793 8,005 5,907
General and Administrative 6,882 4,677 3,628 2,242 1,685
Depreciation and Amortization 1,871 1,513 935 664 514
Start-up Costs 116 668 106 267 -
Contract Settlement - (1,077) - - -
Operating Income 3,826 4,241 3,255 2,155 1,964

Net income(loss) available for common Shareholders 1,618 2,012 1,501 1,000 96

EBITDA (1) 5,697 5,754 4,190 2,819 2,478

Basic Income per Share $0.27 $0.40 $0.32 $0.26 $0.03

Diluted Income per Share $0.27 $0.39 $0.32 $0.26 $0.03

Balance Sheet Data

Working Capital $10,661 $ 2,695 $ 1,033 $ 646 $ 380
Total Assets 41,308 32,704 27,647 14,284 12,533
Long-term Debt 13,812 4,919 13,354 5,695 6,555

Shareholders' Equity $19,225 $17,365 $ 5,547 $ 3,796 $ 2,784

13

(1) "EBITDA" (earnings before interest, taxes, depreciation and amortization is
defined as operating income before depreciation and amortization expense. While
EBITDA should not be considered in isolation or as a substitute for net income,
cash provided by operating activities or other income or cash flow data prepared
in accordance with generally accepted accounting principles, or as a measure of
profitability or liquidity, we believe that it is widely used by certain
investors as one measure to evaluate the financial performance of companies in
the out-of-home advertising industry. It assists in comparing out-of-home
advertising company performance on a consistent basis without regard to
depreciation and amortization, which can vary significantly depending on
accounting methods used (particularly when acquisitions are involved) or
non-operating factors (such as historical cost basis). Accordingly, this
information has been disclosed to facilitate the comparative analysis of our
operating performance relative to other companies in the out-of-home advertising
industry.

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS

Overview

Obie Media is an out-of-home advertising company, which markets advertising
space primarily on transit vehicles and outdoor advertising displays (billboards
and wallscapes). As of November 30, 2000, we had 39 exclusive agreements with
transit districts in the United States and Canada to operate transit advertising
displays. Since our IPO in November 1996, the number of vehicles on which we
have the right to operate transit advertising displays has increased from
approximately 1,200 to over 8,000. We also operate and generally own over 1,200
advertising displays on billboards and walls primarily in Washington, Oregon,
Montana, Wyoming, California and Idaho.

Our gross revenues increased from $40.5 million in fiscal 1999 to $51.3 million
in fiscal 2000, representing an increase of 26.8%. EBITDA decreased from $5.8
million to $5.7 million in the same period, representing a decrease of 1.0%.
However, the 1999 EBITDA amount included a one time transit contract settlement
gain of $1.1 million. The EBITDA increase from 1999 to 2000, excluding the
settlement amount, was 21.8%. EBITDA (earnings before interest, taxes,
depreciation and amortization) is defined as operating income before
depreciation and amortization expense.

Our significant growth since fiscal 1996 is primarily the result of: (i) growth
in our existing transit advertising business, primarily resulting from
agreements with additional transit districts; (ii) the acquisition of P & C on
September 1, 1998; and (iii) the development and acquisition of new outdoor
displays. As a result of these factors, our operating performance is not
necessarily comparable on a period-to-period basis. We plan to continue a
strategy of expanding through both internal growth and acquisitions.

Our operating results are affected by general economic conditions, as well as
trends in the advertising industry. Based on industry sources, in recent years
outdoor advertising expenditures in the United States have increased more
rapidly than total U.S. advertising expenditures. However, this trend may not
continue and future outdoor advertising expenditures may grow more slowly than
expenditures for the advertising industry as a whole.

Our gross revenues are derived from the sale of advertising on out-of-home
advertising displays, primarily on transit vehicles under our transit district
agreements and on outdoor advertising displays we own or operate. Gross revenues
are a function of both the occupancy of these display spaces and the rates we
charge. We focus our sales effort on maximizing occupancy levels while
maintaining rate integrity in our markets. Over the past several years, our
transit advertising operations have expanded more rapidly than our outdoor
advertising operations. Revenues from transit advertising sales, as a percentage
of gross revenues, increased from 85.3% in fiscal 1999 to 86.9% in fiscal 2000.
Increases in our gross revenues over the last two fiscal years are primarily the
result of the increased number of transit vehicles and outdoor displays on which
we market advertising space and, to a lesser extent, rate increases.

Net revenues represent gross revenues less agency commissions. Consistent with
standard industry practice, advertising agencies working with Obie Media
typically retain 15% of the gross advertising revenues from their accounts.
While advertising agencies purchase the majority of the out-of-home advertising
that we sell, we believe
14

our focus on direct sales to accounts not served by advertising agencies has
resulted in Obie Media recognizing agency commissions that, as a percentage of
our aggregate gross revenues, are lower than the industry average. Customers
represented by advertising agencies currently account for approximately 70% of
our gross revenues. Agency commissions, as a percentage of our gross revenues,
have risen recently, in large part because we have obtained new transit
agreements in a number of districts where the previous providers made
substantially all sales through advertising agencies.

Direct advertising expenses consist primarily of occupancy, production and
installation, and sales costs. Occupancy expense primarily consists of two
elements: (i) payments to transit districts for the right to sell advertising
displayed on their vehicles; and (ii) lease payments to owners of property on
which our outdoor advertising structures are located. Under our transit
agreements, we typically guarantee to pay the transit district the greater of a
minimum stated amount or a percentage (usually over 50%) of the advertising
revenues generated by our use of the district's vehicles. Occupancy expense also
includes the cost of illuminating outdoor displays and property taxes on the
outdoor advertising structures. Production and installation expenses consist
primarily of the costs of producing, shipping and installing the advertising
displays. Sales expenses consist primarily of the cost of staffing our sales
force.

General and administrative expenses include costs related to individual markets,
as well as corporate expenses. Expenses related to individual markets include
expenses for the personnel and facilities required to administer that and
neighboring markets. Corporate general and administrative expenses represent
personnel and facilities costs for our executive offices and centralized staff
functions. We believe that, although general and administrative expenses will
increase on an absolute dollar basis as our revenues increase, such expenses
will decline as a percentage of revenues.

Contract settlement represents the financial impact of the settlement reached
regarding the early termination of the Tri-Met contract. See the Notes to our
Consolidated Financial Statements.

Start-up costs are the costs we incur in pursuing new transit district
agreements and the costs of establishing a sales force and office in a new
market prior to beginning to operate under a new agreement. These costs consist
primarily of travel expenses, various personnel costs, legal fees and the costs
of preparing our proposals in response to transit district requests for
proposals. The amount of start-up costs we will incur in the future will vary,
both in total amount and as a percentage of revenues, depending on the number
and complexity of proposals for new districts and our success in obtaining new
contracts.

Recent Developments

Additional Transit Advertising Agreements.

In December 2000 we were awarded the advertising contract for the Chicago
Transit Authority. The contract provides for advertising space on 1,875 buses,
1,190 rapid transit cars, and 140 rail stations.

In January 2001 we were awarded the advertising contracts for San Antonio, Texas
(619 buses), Indianapolis, Indiana (130 buses) and Vancouver, Washington (101
buses).

Outdoor Asset Acquisitions. In January and October 2000, we acquired the
outdoor assets of two companies with displays primarily in Montana and Wyoming.
The acquisitions added over 330 displays to our outdoor display inventory. The
total purchase price was $3.2 million cash. We borrowed the purchase price from
our lender to finance the transaction.


Acquisition of P & C. In September 1998, we acquired P & C, which has operated
in the out-of-home advertising industry for over 50 years. P & C had 19
agreements with transit districts covering approximately 3,200 vehicles,

15

including districts located in Hartford, Stamford and New Haven, Connecticut;
Fort Lauderdale and West Palm Beach, Florida; Cincinnati and Cleveland, Ohio;
Richmond, Virginia; and Milwaukee, Wisconsin.

Obie Media acquired P & C for an aggregate purchase price of $7.6 million in
cash, up to 151,250 shares of our common stock and options to purchase up to
163,350 additional shares of our common stock, of which $6.1 million and 60,500
shares were paid at closing, and options to purchase 30,250 shares were
exercisable on the closing date. Of the remaining $1.5 million of the cash
purchase price, $500,000 was paid on January 1, 2000 and the remainder will be
paid as follows; $500,000 on or before January 1, 2001, and $250,000 on or
before each of January 1, 2002 and 2003. The remaining 90,750 shares were to be
issued depending on P & C's performance through November 30, 2001 and the
unvested options were to become exercisable over 4 years, depending on Wayne
Schur's continued employment by us. Further, Mr. Schur provided the Company with
a performance guarantee for fiscal years 2000 and 2001. We financed the
acquisition of P & C from borrowings and repaid those borrowings with a portion
of the proceeds of our August 1999 stock offering discussed above. Because of P
& C's performance during fiscal 2000, the option on the 90,750 shares has been
forfeited, and an additional sum of approximately $239,000 is due the company.

The acquisition of P & C has been accounted for under the purchase method of
accounting, with Obie Media recording most of the purchase price as goodwill.
Because of P & C's performance during fiscal 2000, the option on the 90,750
shares has been forfeit, and an additional sum of approximately $239,000 is due
the company. The amount of goodwill recorded has been reduced by the $239,000
adjustment, and could decrease further in 2001 depending on P & C's performance.
Future periods will reflect the amortization of goodwill over 15 years. The
acquisition occurred on September 1, 1998 and our financial statements do not
include P & C operations prior to that date.


Operating Results


The following table presents certain items from our consolidated statements of
income (and EBITDA) as a percentage of gross revenues.
Year Ended
November 30
------------------------------
2000 1999 1998
----- ----- -----

Transit advertising revenue..................... 86.9% 85.3% 77.0%
Outdoor advertising revenue..................... 13.1 14.7 23.0
----- ----- -----
Gross revenue................................... 100.0 100.0 100.0
Less agency commissions......................... 9.1 9.9 9.9
----- ----- -----
Net revenues..................................... 90.9 90.1 90.1
Operating expenses:
Direct advertising expense................... 66.2 65.3 58.7
General and administrative................... 13.4 11.6 14.4
Start-up .2 1.7 0.4
costs............................................
Contract settlement (2.7) -
----- ----- -----
EBITDA........................................... 11.1 14.2 16.6
Depreciation and amortization.................... 3.6 3.7 3.7
----- ----- -----
Operating income................................. 7.5 10.5 12.9
Interest expense................................. 2.2 2.3 3.1
----- ----- -----
Income before income taxes and extraordinary item 5.3 8.2 9.8
Provision for income taxes....................... 2.1 3.2 3.8
----- ----- -----
Net income....................................... 3.2% 5.0% 6.0%
===== ===== =====

16

Comparison of Years ended November 30, 2000 and 1999

Revenues. Gross revenues increased $10.9 million, or 26.8%, from $40.5 million
in fiscal 1999 to $51.3 million in fiscal 2000. This increase was principally
due to having a whole year's activities of transit contracts acquired in 1999
and increases in other previously acquired contracts. Transit revenues increased
$10.1 million, or 29.2%, from $34.5 million in fiscal 1999 to $44.6 million in
fiscal 2000, primarily due to the above factors. Outdoor advertising revenues
increased $769,000, or 12.9%, from $5.9 million in fiscal 1999 to $6.7 million
in fiscal 2000. Agency commissions increased $0.7 million, or 16.6%, from $4.0
million in fiscal 1999 to $4.7 million in fiscal 2000, primarily due to the
general increase in overall business. As a result of the foregoing reasons, net
revenues increased $10.2 million, or 28.0%, from $36.5 million in fiscal 1999 to
$46.7 million in fiscal 2000.

Direct Advertising Expenses. Direct advertising expenses increased $7.5 million,
or 28.5%, from $26.4 million in fiscal 1999 to $34.0 million in fiscal 2000.
This increase was primarily the result of activities required to support our
increased level of business. Direct advertising expenses increased slightly, as
a percentage of gross revenues, from 65.3% in fiscal 1999 to 66.2% in fiscal
2000, primarily due to the growth of the transit advertising business, where
costs, especially occupancy costs, are higher as a percentage of revenue, than
in the outdoor advertising business.

General and Administrative Expenses. General and administrative expenses
increased $2.2 million, or 47.2%, from $4.7 million in fiscal 1999 to $6.9
million in fiscal 2000. The increase resulted primarily from increased costs of
administering new transit districts and districts which operated for less than
all of fiscal 1999. General and administrative expenses, as a percentage of
gross revenues, increased from 11.6% in fiscal 1999 to 13.4% in fiscal 2000.

Contract Settlement. During 1999, we recognized a non-recurring pre-tax gain of
$1.1 million associated with our contract settlement with Tri-Met (See Note 11
to our Consolidated Financial Statements).

Start-Up Costs. Start-up costs decreased $553,000, from $668,000 in fiscal 1999
to $116,000 in fiscal 2000. The larger 1999 amounts were primarily due to our
increased response to requests for proposal for transit district contracts, our
bidding on a greater number of large district contracts, and the costs incurred
in retaining the Portland contract.

Depreciation and Amortization Expenses. Depreciation and amortization expenses
increased $358,000, or 23.6%, from $1.5 million in fiscal 1999 to $1.9 million
in fiscal 2000, primarily due to our investment in equipment in new markets, our
upgrading of computer capabilities and adding outdoor displays in our existing
operations and through acquisitions.

Operating Income. Due to the above factors, operating income decreased $415,000
or 9.8%, from $4.2 million in fiscal 1999 to $3.8 million in fiscal 2000.

Interest Expense. Interest expense increased $179,000 or 19.0%, from $940,000 in
fiscal 1999 to $1.1 million in fiscal 2000, primarily due to the increased use
of the working capital credit line and additional long-term borrowing.

Provision for Income Taxes. Provision for income taxes decreased $199,000, or
15.5%, from $1.3 million for fiscal 1999 to $1.1 million in fiscal 2000,
primarily due to the 18.0% decrease in income before income taxes. The effective
rate of income taxes as compared to taxable income was 40.2% in 2000 and 39.0 %
in 1999.

Net Income. As a result of the foregoing factors, net income decreased $394,000,
or 19.6%, from $2.0 million for fiscal 1999 to $1.6 million for 2000.

Comparison of Years ended November 30, 1999 and 1998

Revenues. Gross revenues increased $15.2 million, or 60.5%, from $25.2 million
in fiscal 1998 to $40.5 million in fiscal 1999. This increase was principally
due to transit advertising revenues associated with the operations of P & C
17

(which we acquired September 1, 1998), as well as the addition of new districts,
and transit districts operating less than a full year in 1998, primarily British
Columbia (which we began operating in August 1998). Transit revenues increased
$15.1 million, or 77.8%, from $19.4 million in fiscal 1998 to $34.5 million in
fiscal 1999, primarily due to the above factors. Outdoor advertising revenues
increased $146,000, or 2.5%, from $5.8 million in fiscal 1998 to $5.9 million in
fiscal 1999. Agency commissions increased $1.5 million, or 60.2%, from $2.5
million in fiscal 1998 to $4.0 million in fiscal 1999, primarily due to the
large proportion of existing agency business in our new markets. As a result of
the foregoing reasons, net revenues increased $13.7 million, or 60.4%, from
$22.7 million in fiscal 1998 to $36.5 million in fiscal 1999.

Direct Advertising Expenses. Direct advertising expenses increased $11.6
million, or 78.7%, from $14.8 million in fiscal 1998 to $26.4 million in fiscal
1999. This increase was primarily the result of activities required to support
our increased level of business. Direct advertising expenses increased, as a
percentage of gross revenues, from 58.7% in fiscal 1998 to 65.3% in fiscal 1999,
primarily due to the growth of the transit advertising business, where costs,
especially occupancy costs, are higher as a percentage of revenue, than in the
outdoor advertising business.

General and Administrative Expenses. General and administrative expenses
increased $1.0 million, or 28.9%, from $3.6 million in fiscal 1998 to $4.7
million in fiscal 1999. The increase resulted primarily from increased costs of
administering new transit districts and districts which operated for less than
all of fiscal 1998. General and administrative expenses, as a percentage of
gross revenues, decreased from 14.4% in fiscal 1998 to 11.6% in fiscal 1999.

Contract Settlement. During 1999, we recognized a non-recurring pre-tax gain of
$1.1 million associated with our contract settlement with Tri-Met (See Note 11
to our Consolidated Financial Statements).

Start-Up Costs. Start-up costs increased $562,000, from $106,000 in fiscal 1998
to $668,000 in fiscal 1999, primarily due to our increased response to requests
for proposal for transit district contracts, our bidding on a greater number of
large district contracts, and the costs incurred in retaining the Portland
contract.

Depreciation and Amortization Expenses. Depreciation and amortization expenses
increased $577,000, or 61.7%, from $936,000 in fiscal 1998 to $1.5 million in
fiscal 1999, primarily due to our investment in equipment in new markets, our
upgrading of computer capabilities and adding outdoor displays in our existing
operations and the amortization of goodwill associated with the P & C
acquisition. Depreciation and amortization expenses are expected to increase in
fiscal 2000 primarily due to depreciation from the Montana acquisitions.

Operating Income. Due to the above factors, operating income increased $1.0
million, or 30.3%, from $3.3 million in fiscal 1998 to $4.2 million in fiscal
1999.

Interest Expense. Interest expense increased $166,000, or 21.4%, from $776,000
in fiscal 1998 to $942,000 in fiscal 1999, primarily due to the indebtedness
incurred in connection with the acquisition of P & C, offset by the reduction in
debt from the net proceeds of the offering. See "Recent Developments."

Provision for Income Taxes. Provision for income taxes increased $309,000, or
31.6%, from $978,000 for fiscal 1998 to $1.3 million in fiscal 1999, primarily
due to the increase in income before income taxes. The effective rate of income
taxes as compared to taxable income was 39.0% in 2000 and 39.2 % in 1999.

Net Income. As a result of the foregoing factors, net income increased $511,000,
or 34.1%, from $1.5 million for fiscal 1998 to $2.0 million for 1999.

Seasonality

Obie Media's revenues and operating results historically have fluctuated by
season. Typically, our results of operations are strongest in the fourth quarter
and weakest in the first quarter of our fiscal year ending November 30. Our
transit advertising operations are more seasonal than our outdoor advertising
operations as our outdoor
18

advertising display space, unlike our transit advertising display space, is and
has been sold nearly exclusively by means of 12-month contracts. We believe that
the seasonality of our revenues and operating results will increase as our
transit advertising operations continue to expand more rapidly than our outdoor
advertising operations. This seasonality, together with fluctuations in general
and regional economic conditions and the timing and expenses related to
acquisitions, the obtaining of new transit agreements and other actions we have
taken to implement our growth strategy, have contributed to fluctuations in our
periodic operating results. These fluctuations likely will continue.
Accordingly, our results of operations in any period may not be indicative of
the results to be expected for any future period.

Liquidity and Capital Resources

We have historically satisfied our working capital requirements with cash from
operations and revolving credit borrowings. Our working capital at November 30,
1999 and 2000 was $2.7 million and $10.7 million, respectively. Acquisitions and
capital expenditures, primarily for the construction of new outdoor advertising
displays, have been financed primarily with borrowed funds.

Effective February 19, 2001 we have entered into a new financing arrangement
with U.S. Bank National Association. The new arrangement provides for a $16.0
million term line maturing in August of 2007, and a $6.0 million working capital
line of credit available for general purposes. These credit facilities are
secured by substantially all of the assets of the company and its subsidiaries.

At November 30, 2000, Obie Media had outstanding borrowings of $ 13.9 million,
of which $ 13.2 million was pursuant to the long-term credit agreement, $660,000
was pursuant to the agreement to acquire P & C, and $40,000 on a note maturing
in 2001. See Note 5 to our Consolidated Financial Statements. At November 30,
2000, available borrowing capacity under the line of credit, based on
collateralized accounts, was $6.0 million.

Obie Media's net cash provided by operations was $ 251,000 and $799,000 in
fiscal 1999 and 2000, respectively.

Net cash used in investing activities was $ 3.3 million and $5.3 million in
fiscal 1999 and 2000, respectively. The increase from fiscal 1999 to fiscal 2000
was primarily due to approximately $4.8 million used in 2000 for direct
billboard acquisitions. Capital expenditures totaled $ 3.2 million and $ 5.2
million in fiscal 1999 and 2000, respectively. Capital expenditures consist
primarily of the cost of building and acquiring outdoor advertising displays. We
anticipate that our capital expenditures will approximate $2.0 million in fiscal
2001.

Net cash provided by financing activities was $ 2.7 million and $5.1 million in
fiscal 1999 and 2000, respectively. Cash provided in fiscal 1999 was primarily
from the proceeds of our public stock offering completed in August 1999, net of
payments on long-term debt, and in 2000 from the proceeds of long term debt and
use of our credit line.

We expect to pursue a policy of continued growth through obtaining new transit
district agreements, acquiring out-of-home advertising companies or assets and
constructing new outdoor advertising displays. We intend to finance our future
expansion activities using a combination of internal and external sources. We
believe that internally generated funds and funds available for borrowing under
our bank credit facilities will be sufficient to satisfy all debt service
obligations and finance our operations, including anticipated capital
expenditures, but excluding possible acquisitions, through fiscal 2001. Future
acquisitions by Obie Media, if any, may require additional debt or equity
financing.


The Effect of New Accounting Pronouncements

New accounting pronouncements are discussed in Note 1 to our Consolidated
Financial Statements.
19

ITEM 8. FINANCIAL STATEMENTS

The financial statements and supplementary data required by this item are
included on pages F-1 to F-19 of this Annual Report.



ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

Not applicable


PART III
- --------

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS;
COMPLIANCE WITH SECTION 16(a) OF THE EXCHANGE ACT

Information with respect to directors and executive officers is included under
"Election of Directors" and "Executive Officers" in the Company's definitive
proxy statement for its 2001 Annual Meeting of Shareholders to be filed not
later than 120 days after the end of the fiscal year covered by this Annual
Report, and such information is incorporated herein by reference.

Information with respect to Section 16(a) of the Securities Exchange Act is
included under "Compliance with Section 16(a) of the Securities Exchange Act" in
the Company's definitive proxy statement for its 2001 Annual Meeting of
Shareholders to be filed not later than 120 days after the end of the fiscal
year covered by this Annual Report, and such information is incorporated herein
by reference.

ITEM 11. EXECUTIVE COMPENSATION

Information with respect to executive compensation is included under "Executive
Compensation" in the Company's definitive proxy statement for its 2001 Annual
Meeting of Shareholders to be filed not later than 120 days after the end of the
fiscal year covered by this Annual Report, and such information is incorporated
herein by reference.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

Information with respect to security ownership of certain beneficial owners and
management is included under "Principal Shareholders and Management Ownership"
in the Company's definitive proxy statement for its 2001 Annual Meeting of
Shareholders to be filed not later than 120 days after the end of the fiscal
year covered by this Annual Report, and such information is incorporated herein
by reference.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Information with respect to certain relationships and related party transactions
is included under "Certain Transactions" in the Company's definitive proxy
statement for its 2001 Annual Meeting of Shareholders to be filed not later than
120 days after the end of the fiscal year covered by this Annual Report, and
such information is incorporated herein by reference.


20

ITEM 14. EXHIBITS AND REPORTS ON FORM 8-K

(a)(1) Financial Statements. The Financial Statements are listed in the Index
to Consolidated Financial Statements on page F-1 of this Annual Report.

(a)(2) Exhibits:

Exhibit Description

3.1 Restated Articles of Incorporation, as amended (1)

3.2 Restated Bylaws, as amended (1)

4.1 See Articles 3, 4 and 8 of Exhibit 3.1 and Articles 1, 2, 5, 6 and 7 of
Exhibit 3.2

10.1* Restated 1996 Stock Incentive Plan (4)

10.2 Form of Indemnification Agreement between the Company and its directors
(4)

10.3 Form of Indemnification Agreement between the Company and its officers
(4)

10.4 Lease between Obie Industries Incorporated and the Company, dated
November 12, 1996 (1)

10.5 Amendment, dated July 15, 1997, to lease agreement between Obie
Industries Incorporated and the Company (2)

10.6 Restated and Amended Loan Agreement, dated as of September 1, 1998,
among the Company, Obie Media Limited, Philbin & Coine, Inc., and U.S.
Bank National Association, and related documents (4)

10.7 Amendment to Loan Agreement, dated January 3, 2000

10.8 Stock Purchase Agreement among Registrant and Philbin & Coine, Inc. and
Wayne P. Schur dated August 25, 1998 (3)

10.9* Employment Agreement, dated September 1, 1998, between the Company and
Wayne P. Schur (4)

10.10* Amendment to Wayne P. Schur employment agreement

10.11* Non-Qualified Stock Option Agreement, dated September 1, 1998, between
the Company and Wayne P. Schur(4)

10.12 Settlement Offer Letter dated September 25, 1998 from Tri-County
Metropolitan Transportation District of Oregon to Registrant, signed by
the Registrant indicating acceptance (5)

20.1 Portions of the Definitive Proxy Statement for the 2000 Annual Meeting
of Shareholders to be held on April 21, 2000 (6)

21.1 List of Subsidiaries (4)

23.1 Consent of Arthur Andersen LLP, Independent Accountants

- ----------

*Management Contract or Compensatory Plan or Arrangement.

21

(1) Incorporated herein by reference from the Company's Registration Statement
on Form SB-2 (Registration No. 333-5728-LA), declared effective on November
21, 1996.

(2) Incorporated by reference to the Company's Annual Report on Form 10-KSB for
the year ended November 30, 1997 filed February 27, 1998.

(3) Incorporated by reference to the Company's Form 8-K filed September 14,
1998.

(4) Incorporated by reference to the Company's Annual Report on Form 10-KSB for
the year ended November 30, 1998 filed March 1, 1999.

(5) Incorporated by reference to the Company's Registration Statement on Form
S-1 (Registration No. 333-79367), declared effective on August 10, 1999.

(6) To be filed with the Securities and Exchange Commission within 120 days
after the end of the fiscal year covered by this report.

Upon written request to Brian B. Obie, CEO and President of Obie Media
Corporation, 4211 West 11th Avenue, Eugene, OR 97402, shareholders will be
furnished a copy of any exhibit, upon payment of $.25 per page, which represents
the Company's reasonable expense in furnishing the exhibit requested.

(b) Reports on Form 8-K. Obie Media filed one report on Form 8-K during the 2000
fiscal year; that report was filed on October 11, 2000 announcing third quarter
earnings.


SIGNATURES

In accordance with Section 13 or 15(d) of the Securities Exchange Act of 1934,
the Registrant caused this report to be signed on its behalf by the undersigned,
thereunto duly authorized.

OBIE MEDIA CORPORATION

Dated: February 27, 2001 By/s/ Brian B. Obie
----------------------
Brian B. Obie, Chairman, President
and Chief Executive Officer

In accordance with the Securities Exchange Act of 1934, this report has been
signed below by the following persons on behalf of the Registrant and in the
capacities and on the dates indicated.

PRINCIPAL EXECUTIVE OFFICER AND
DIRECTOR:

Dated: February 27, 2001 By/s/ Brian B. Obie
----------------------
Brian B. Obie, Chairman, President
and Chief Executive Officer



PRINCIPAL FINANCIAL AND ACCOUNTING
OFFICER:

Dated: February 27, 2001 By/s/ Gary F. Livesay
----------------------
Gary F. Livesay,
Chief Financial Officer

22

DIRECTORS:

Dated: February 27, 2001 By/s/ Delores M. Mord
----------------------
Delores M. Mord, Director

Dated: February 27, 2001 By/s/ Randall C. Pape'
----------------------
Randall C. Pape, Director

Dated: February 27, 2001 By/s/ Stephan A. Wendell
----------------------
Stephen A. Wendell, Director

Dated: February 27, 2001 By/s/ Richard C. Williams
----------------------
Richard C. Williams, Director

Dated: February 27, 2001 By/s/ Wayne P. Schur
----------------------
Wayne P. Schur, Director



































23


EXHIBIT INDEX

Exhibit*
- -------

23.1 Consent of Arthur Andersen LLP, Independent Accountants

- --------------

* See Item 13(a)(2) of this Annual Report for a list of all exhibits, including
those incorporated by reference.












































24


Obie Media Corporation

Consolidated Financial Statements
As of November 30, 2000 and 1999
Together with Report of Independent Public Accountants





OBIE MEDIA CORPORATION

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS




Report of Independent Public Accountants F-2

Consolidated Balance Sheet as of November 30, 2000 and 1999 F-3

Consolidated Statements of Income for the years ended
November 30, 2000, 1999 and 1998 F-4

Consolidated Statements of Changes in Shareholders'Equity
(Deficit) for the years ended November 30, 2000, 1999 and 1998 F-5

Consolidated Statements of Cash Flows for the years ended
November 30, 2000, 1999 and 1998 F-6

Notes to Consolidated Financial Statements F-8




















Report of Independent Public Accountants

To the Board of Directors and Shareholders
of Obie Media Corporation:

We have audited the accompanying consolidated balance sheets of Obie Media
Corporation (an Oregon corporation) and subsidiaries as of November 30, 2000 and
1999, and the related consolidated statements of income, changes in
shareholders' equity and cash flows for each of the three years in the period
ended November 30, 2000. These financial statements are the responsibility of
the Company's management. Our responsibility is to express an opinion on these
financial statements based on our audits.

We conducted our audits in accordance with auditing standards generally accepted
in the United States. Those standards require that we plan and perform the audit
to obtain reasonable assurance about whether the financial statements are free
of material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant estimates
made by management, as well as evaluating the overall financial statement
presentation. We believe that our audits provide a reasonable basis for our
opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of Obie Media Corporation and
subsidiaries as of November 30, 2000 and 1999, and the results of their
operations and their cash flows for each of the three years in the period ended
November 30, 2000 in conformity with accounting principles generally accepted in
the United States.





Portland, Oregon
February 19, 2001


F-2

Obie Media Corporation


Consolidated Balance Sheets
As of November 30, 2000 and 1999

ASSETS
2000 1999
CURRENT ASSETS:

Cash $ 634,633 $ 34,224
Accounts receivable, net of allowance for doubtful accounts of $598,403 and
$359,850, respectively 11,174,866 8,715,044
Prepaid expenses and other current assets 4,837,954 2,375,237
Deferred income taxes 419,258 959,427
------------- -------------
Total current assets 17,066,711 12,083,932

PROPERTY AND EQUIPMENT, net 16,770,943 12,837,224

OTHER ASSETS:
Goodwill, net 6,423,335 7,183,581
Other assets, net 577,066 599,464
------------- -------------
$ 40,838,055 $ 32,704,201
============= =============

LIABILITIES AND SHAREHOLDERS' EQUITY

CURRENT LIABILITIES:
Current portion of long-term debt $ 200,888 $ 1,743,718
Line of credit - 2,505,534
Accounts payable 1,979,305 999,894
Accrued expenses 1,623,581 2,085,357
Income taxes payable 497,504 443,916
Deferred revenue 2,221,423 1,610,855
-------------------------------
Total current liabilities 6,522,701 9,389,274

DEFERRED INCOME TAXES 1,360,392 995,407

LONG-TERM DEBT, less current portion 13,694,941 4,919,353
-------------------------------
Total liabilities 21,578,034 14,799,934

MINORITY INTEREST IN SUBSIDIARY 35,424 35,424

COMMITMENTS (Note 8)

SHAREHOLDERS' EQUITY:
Preferred stock, without par value, 10,000,000 shares authorized, no shares
issued and outstanding - -
Common stock, without par value; 20,000,000 shares authorized, 5,896,232
and 5,855,244 shares issued and outstanding, respectively 16,960,365 16,657,650
Options issued for common stock 211,763 211,763
Note receivable (59,895) -
Foreign currency translation (2,203) (993)
Retained earnings 2,114,567 496,323
-------------------------------
Total shareholders' equity 19,224,597 17,364,743
-------------------------------
$ 40,838,055 $ 32,704,201
============= =============

The accompanying notes are an integral part of these consolidated balance
sheets.

F-3

Obie Media Corporation


Consolidated Statements of Income
For the Years Ended November 30, 2000, 1999 and 1998



2000 1999 1998

REVENUES:

Outdoor advertising $ 6,710,996 $ 5,942,294 $ 5,796,230
Transit advertising 44,614,802 34,523,332 19,421,970
---------- ---------- ----------
Gross Revenues 51,325,798 40,465,626 25,218,200
Less- Agency commissions (4,669,561) (4,005,600) (2,500,455)
---------- ---------- ----------
Net revenues 46,656,237 36,460,026 22,717,745

OPERATING EXPENSES:
Direct advertising expenses 33,961,087 26,438,100 14,792,952
General and administrative 6,882,450 4,676,977 3,628,028
Depreciation and amortization 1,870,630 1,512,890 935,545
Start-up costs 115,632 668,200 106,375
Contract settlement - (1,077,469) -
---------- ---------- ----------
Operating income 3,826,438 4,241,328 3,254,845

INTEREST EXPENSE 1,120,976 942,316 776,001
---------- ---------- ----------
INCOME BEFORE INCOME TAXES 2,705,462 3,299,012 2,478,844

PROVISION FOR INCOME TAXES 1,087,218 1,286,615 977,665
---------- ---------- ----------
NET INCOME $ 1,618,244 $ 2,012,397 $ 1,501,179
========== ========== ==========

BASIC NET INCOME PER SHARE $ .27 $ .40 $ .32
========== ========== ==========

DILUTED NET INCOME PER SHARE $ .27 $ .39 $ .32
========== ========== ==========





The accompanying notes are an integral part of these consolidated statements.









F-4


Obie Media Corporation


Consolidated Statements of Changes in Shareholders' Equity
For the Years Ended November 30, 2000, 1999 and 1998

Options Cumulative Retained
Issued for Note Other Earnings
Common Stock Common Receiv- Comprehensive (Accumulated
Shares Amount Stock able Loss Deficit) Total
--------- ----------- -------- -------- ------------- ------------ -----------

BALANCE, November 30, 1997 4,665,137 $ 6,173,967 $ - $ - $ - $(2,378,073) $ 3,795,894
Issuance of common stock for benefit plan and
stock option exercises 22,196 127,788 - - - - 127,788
Issuance of common stock for the acquisition
of business 60,500 512,500 - - - - 512,500
Purchase of property from related party in excess
of net book value - - - - - (639,180) (639,180)
Options issued for common stock for the
acquisition of business - - 211,763 - - - 211,763
Income tax benefit of nonqualified stock option
exercises - 36,798 - - - - 36,798
Net income - - - - - 1,501,179 1,501,179
--------- ----------- -------- -------- ------------- ------------ -----------
BALANCE, November 30, 1998 4,747,833 6,851,053 211,763 - - (1,516,074) 5,546,742
Issuance of common stock for benefit plan and
stock option exercises 7,434 102,149 - - - - 102,149
Issuance of common stock for public offering,
net of expenses 1,100,000 9,704,745 - - - - 9,704,745
Purchase of fractional shares (23) (297) - - - - (297)
Foreign currency translation - - - - (993) - (993)
Net income - - - - - 2,012,397 2,012,397
--------- ----------- -------- -------- ------------- ------------ -----------
BALANCE, November 30, 1999 5,855,244 16,657,650 211,763 - (993) 496,323 17,364,743
Issuance of common stock for benefit plan and
stock option exercises 41,060 250,880 - (59,895) - - 190,985
Additional expenses for public offering - (1,837) - - - - (1,837)
Purchase of fractional shares (72) (763 - - - - (763)
Foreign currency translation - - - - (1,210) - (1,210)
Income tax benefit of nonqualified stock option
exercises - 54,435 - - - - 54,435
Net income - - - - - 1,618,244 1,618,244
--------- ----------- -------- -------- ------------- ------------ -----------
BALANCE, November 30, 2000 5,896,232 $16,960,365 $211,763 $(59,895) $ (2,203) $2,114,567 $19,224,597
========= =========== ======== ======== ============= ============ ===========



The accompanying notes are an integral part of these consolidated statements.

F-5

Obie Media Corporation


Consolidated Statements of Cash Flows
For the Years Ended November 30, 2000, 1999 and 1998


2000 1999 1998
CASH FLOWS FROM OPERATING ACTIVITIES: ------------- ------------- -------------

Net income $ 1,618,244 $ 2,012,397 $ 1,501,179
Adjustments to reconcile net income to net cash provided by operating
activities-
Depreciation and amortization 1,870,630 1,512,890 935,545
Contract settlement - (527,469) -
Deferred income taxes 905,154 11,310 499,359
Income tax benefit of nonqualified stock option exercises 54,435 - 36,798
Change in assets and liabilities net of effect of acquisition:
Increase in-
Accounts receivable (2,459,822) (1,995,826) (2,759,773)
Prepaid expenses and other assets (2,462,717) (967,558) (231,977)
Increase (decrease) in-
Accounts payable 979,411 219,626 337,735
Accrued expenses (370,616) (522,778) 927,378
Income taxes payable 53,588 144,826 299,090
Deferred revenue 610,568 363,385 230,859
------------- ------------- -------------
Net cash provided by operating activities 798,875 250,803 1,776,193

CASH FLOWS FROM INVESTING ACTIVITIES:
Capital expenditures, net (5,230,048) (3,196,166) (1,679,981)
Acquisition of business, net of cash acquired - - (6,288,846)
Other investing activities (30,769) (69,219) (36,259)
------------- ------------- -------------
Net cash used in investing activities (5,260,817) (3,265,385) (8,005,086)
------------- ------------- -------------

CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from issuance of common stock for offering - 11,000,000 -
Costs to issue common stock (1,837) (1,077,243) (43,012)
Proceeds from issuance of common stock for options 99,825 16,221 55,885
Net borrowings on lines of credit 2,705,717 1,090,657 672,013
Checks outstanding in excess of cash deposits - - (173,611)
Proceeds from long-term debt 4,000,000 - 7,000,000
Net payments on long-term debt (1,739,381) (8,298,600) (886,871)
Payments of debt issuance costs - (7,079) (69,371)
Other financing activities (763) (297) -
------------- ------------- -------------
Net cash provided by financing activities 5,063,561 2,723,659 6,555,033
------------- ------------- -------------

EFFECT OF EXCHANGE RATE CHANGES ON CASH (1,210) (993) -

NET INCREASE (DECREASE) IN CASH 600,409 (291,916) 326,140

CASH, beginning of period 34,224 326,140 -
------------- ------------- -------------
CASH, end of period $ 634,633 $ 34,224 $ 326,140
============= ============= =============


(Continued)
F-6


Obie Media Corporation

Consolidated Statements of Cash Flows
For the Years Ended November 30, 2000, 1999 and 1998 (Continued)


2000 1999 1998
------------- ------------- -------------
SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:
Issuance of stock to employee benefit plan $ 91,160 $ 85,928 $ 71,903
Note payable issued to acquire outdoor advertising structures - 96,000 698,000
Issuance of common stock and stock options for the acquisition of business - - 724,263
Issuance (reduction) of note payable for the acquisition of business (339,112) - 1,500,000
Issuance of common stock for note receivable 59,895 - -
Costs associated with financing activities - 175,000 131,855
Interest capitalized 12,895 14,886 14,104

CASH PAID FOR INTEREST 1,042,172 921,998 850,626

CASH PAID FOR TAXES 74,305 1,130,479 138,216




The accompanying notes are an integral part of these consolidated statements.

F-7

Obie Media Corporation

Notes to Consolidated Financial Statements
November 30, 2000 and 1999



1. Summary of Significant Accounting Policies
------------------------------------------

Company

Obie Media Corporation (the Company) is a full service out-of-home advertising
company which markets advertising space primarily on transit vehicles and
outdoor advertising displays (billboards and wallscapes). At November 30, 2000,
the Company had 39 exclusive agreements with transit districts in the United
States and Canada to operate transit advertising displays. These transit
districts are located in, among other advertising markets: Dallas; Portland,
Oregon; Cleveland; Sacramento; Hartford; Ft. Lauderdale; Cincinnati, St. Louis
and Vancouver, British Columbia. The Company also operates and generally owns
advertising displays on billboards and walls primarily located in Washington,
Oregon, California, Montana and Idaho.

On August 16, 1999, the Company completed a secondary offering of 1,100,000
shares of its common stock, raising $9,702,908, net of expenses of $1,297,092.
The net proceeds were used primarily to reduce previously outstanding debt.

Philbin & Coine, Inc. Acquisition

On September 1, 1998, the Company acquired all of the outstanding stock of
Philbin & Coine, Inc., a New York corporation doing business as P&C Media (P&C)
in exchange for 60,500 newly issued shares of the Company's common stock valued
at $512,500, stock options for 30,250 shares of the Company's common stock
valued at $211,763 (Note 7), cash of approximately $6,024,000, a note for
$1,500,000 (Note 5) and incurred fees and expenses of $191,497. Additionally,
subject to certain performance contingencies in the purchase agreement, the
Company would be required to issue up to an additional 90,750 shares of the
Company's common stock to the former P&C shareholder in future years. As of
November 30, 2000, the first year for evaluating certain performance
contingencies, it was determined that such performance contingencies were not
achieved. As a result of the shortfall, none of the 90,750 shares will be issued
to the former P&C shareholder. Additionally, $339,112 is due from the former P&C
shareholder, under the purchase agreement, as a result of the shortfall
determined by the performance contingencies. Accordingly, the Company has
recorded the shortfall as a reduction of the original purchase price and the
note payable in the accompanying consolidated balance sheets.

Included in accounts receivable in the accompanying balance sheets at November
30, 1999 is a receivable from the former shareholder of P&C for approximately
$76,000, which related to the acquisition of P&C.

The transaction has been accounted for as a purchase with the excess of the
purchase price over the fair value (which approximated historical carrying
value) of the net assets acquired allocated to goodwill. The operations of P&C
have been included in the accompanying financial statements since the date of
acquisition.

A summary of the net assets acquired follows:

Working capital $ 408,123
Property and equipment 273,564
Other assets 11,680
Intangibles 7,822,393
-------------
$ 8,515,760
=============




F-8

The following unaudited pro forma consolidated results of operations for the
year ended November 30, 1998, have been prepared as if the acquisition of P&C
had occurred as of the beginning of fiscal year 1998:

Net revenue $28,197,250
Operating income 2,847,366
Net income 1,054,648
Net income per share-
Basic $ .22
Diluted .22

These pro forma results are not necessarily indicative of what actually would
have occurred had the acquisition been completed as of the beginning of each of
the periods presented, nor are they necessarily indicative of the results that
will be obtained in the future.

Basis of Presentation

The consolidated financial statements include the Company, its wholly owned
subsidiary, Obie Media Limited, and its 50% owned subsidiary, OB Walls, Inc. All
significant intercompany accounts and transactions between the Company and its
subsidiaries have been eliminated in consolidation.

Foreign Currency Translation

The financial statements of the Company's foreign subsidiary, Obie Media
Limited, are translated into United States dollars using exchange rates at the
balance sheet date for assets and liabilities, and average exchange rates for
the period for revenues and expenses. The effect of the foreign currency
translation was insignificant for the years ended November 30, 2000, 1999 and
1998.

Use of Estimates

The preparation of consolidated financial statements in conformity with
accounting principles generally accepted in the United States requires
management to make estimates and assumptions that affect the reported amounts of
assets and liabilities and disclosure of contingent assets and liabilities at
the date of the financial statements and the reported amounts of revenues and
expenses during the reporting period. Actual results could differ from those
estimates.

Revenue Recognition

The Company has contracts to provide future advertising to its customers.
Advertising revenue is recognized ratably over the period the advertising is
displayed. Payments received and amounts billed for advertising revenue in
advance of display are deferred. Costs incurred for the production and
installation of displays for advertising, which are paid for by the customer
ratably over the term of the advertising contract and are specifically
recoverable in the event the related contract is canceled, are deferred and
recognized as expense as the related revenue is recognized over the life of the
respective contracts.

Concentration of Credit Risk

Financial instruments that potentially subject the Company to concentrations of
credit risk consist principally of cash and accounts receivable. The Company
places its cash with high credit quality financial institutions. Concentrations
of credit risk with respect to accounts receivable are not significant due to
the large number of customers, and their dispersion across different industries
and geographic areas.






F-9

At November 30, 2000, the Company had agreements with 39 transit districts.
Customers advertising on transit vehicles owned by the seven largest transit
districts of Dallas; Portland, Oregon; British Columbia; Cleveland; St. Louis,
Sacramento and Cincinnati represented approximately 64.0 percent of the
Company's total net revenues for the year ended November 30, 2000. No single
advertising customer represented 10 percent or more of the Company's revenues
for any of the periods presented in the accompanying financial statements.

Transit agreements range from one to five years and are subject to renewal
either at the discretion of the transit district or upon the mutual agreement of
the Company and the transit district. Generally, these agreements require the
Company to pay the transit district the greater of a percentage of the related
advertising revenues, net of the advertising production charges, or a guaranteed
minimum amount (Notes 8 and 11).

Fair Value of Financial Instruments

The Company's financial instruments consist of cash, accounts receivable,
accounts payable, accrued expenses and debt instruments. At November 30, 2000
and 1999, the fair value of the Company's financial instruments are estimated to
be equal to their reported carrying value. The carrying value of long-term debt
approximates fair value. The resulting estimates of fair value require
subjective judgments and are approximations. Changes in the methodologies and
assumptions could significantly affect the estimates.

Property and Equipment

Property and equipment are stated at cost. Depreciation is provided on the
straight-line method over the estimated useful lives. Additions and
improvements, including interest incurred during construction, are capitalized.
Normal repairs and maintenance are expensed as incurred. The cost and
accumulated depreciation of assets sold or otherwise retired are removed from
the accounts and the resulting gain or loss is recognized. Interest expense
incurred is capitalized in connection with the construction of properties and
equipment.

Goodwill and Other Long-Lived Assets

Goodwill resulting from the P&C acquisition is being amortized over 15 years
using the straight-line method and is net of accumulated amortization of
$1,172,550 and $651,416 at November 30, 2000 and 1999, respectively. Goodwill
and other long-lived assets are periodically evaluated when facts and
circumstances indicate that the value of such assets may be impaired.
Evaluations are based on undiscounted projected earnings. If the valuation
indicates that undiscounted earnings are insufficient to recover the recorded
assets, then the projected earnings are discounted to determine the revised
carrying value and a write-down for the difference is recorded.

Other assets include loan costs, which are stated at cost and amortized over the
life of the loan.

Income Taxes

The Company uses the liability method to record deferred tax assets and
liabilities that are based on the difference between the tax bases of assets and
liabilities and their carrying amounts for financial reporting purposes. These
temporary differences result from the use of different accounting methods for
financial statement and tax reporting purposes.

Earnings Per Share

Basic earnings per share (EPS) and diluted EPS are computed using the methods
prescribed by Statement of Financial Accounting Standards (SFAS) No. 128,
"Earnings per Share." Basic EPS is calculated using the weighted average number
of common shares outstanding for the period and diluted EPS is calculated using
the weighted average number of common shares and dilutive common equivalent
shares outstanding. Such amounts have been retroactively adjusted to reflect the
11-for-10 stock split which occurred in November 1998 and the 11-for-10 stock
split which occurred in November 1999 (Note 7).




F-10

Following is a reconciliation of basic EPS and diluted EPS:


Year Ended November 30, 2000
----------------------------------------
Per Share
Income Shares Amount
---------- --------- ---------

Basic EPS-
Income available to common shareholders $1,618,244 5,884,666 $0.27
Effect of dilutive Securities-
Stock options - 41,256
---------- ---------
Diluted EPS-
Income available to common shareholders $1,618,244 5,925,922 $0.27
========= =========


Year Ended November 30, 1999
----------------------------------------
Per Share
Income Shares Amount
---------- --------- ---------
Basic EPS-
Income available to common shareholders $2,012,397 5,089,486 $0.40
Effect of dilutive securities-
Stock options - 91,504
---------- ---------
Diluted EPS-
Income available to common shareholders $2,012,397 5,180,990 $0.39
========== =========


Year Ended November 30, 1998
----------------------------------------
Per Share
Income Shares Amount
---------- --------- ---------
Basic EPS-
Income available to common shareholders $1,501,179 4,689,659 $0.32
Effect of dilutive securities-
Stock options - 65,166
---------- ---------
Diluted EPS-
Income available to common shareholders $1,501,179 4,754,825 $0.32
========= =========


At November 30, 2000, 1999 and 1998, the Company had options covering 174,833
and 75,593 and 44,721 shares, respectively, of the Company's common stock that
were not considered in the respective diluted EPS calculations since they would
have been antidilutive.

Recent Accounting Pronouncements

In June 1997, the Financial Accounting Standards Board (FASB) issued Statement
of Financial Accounting Standards No. 130 "Reporting Comprehensive Income" (SFAS
130). This statement establishes standards for reporting and displaying
comprehensive income and its components in a full set of general-purpose
financial statements. The objective of SFAS 130 is to report a measure of all
changes in equity of an enterprise that result from transactions and other
economic events of the period other than transactions with owners. The Company
adopted SFAS 130 during the first quarter of fiscal 1999. Comprehensive income
does not materially differ from currently reported net income in the periods
presented.

F-11

Effective in its fiscal year ending November 30, 1999, the Company adopted
Statement of Financial Accounting Standards No. 131 "Disclosures about Segments
of an Enterprise and Related Information" (SFAS 131). SFAS 131 changes current
practice under SFAS 14 by establishing a new framework on which to base segment
reporting (referred to as the "management" approach) and also requires interim
reporting of segment information. Based upon definitions contained within SFAS
131, the Company has determined that it operates in one segment.

In June 2000, the FASB issued Statement of Financial Accounting Standards No.
138, "Accounting for Certain Derivative Instruments and Hedging Activities - an
amendment of FASB Statement No. 133" (SFAS 138). In June 1999, the FASB issued
Statement of Financial Accounting Standards No. 137, "Accounting for Derivative
Instruments and Hedging Activities" (SFAS 137). SFAS 133 and SFAS 138 establish
accounting and reporting standards for all derivative instruments. SFAS 133 and
SFAS 138 are effective for fiscal years beginning after June 15, 2000. The
company currently has no derivative instruments and, therefore, does not expect
the adoption of SFAS 133 and SFAS 138 will have any material impact on the
Company's financial position or results of operations.

Reclassifications

Certain amounts previously reported in the 1999 and 1998 financial statements
have been reclassified to conform to the 2000 financial statement
classifications.

2. Prepaid Expenses and Other Current Assets
-----------------------------------------

Prepaid expenses and other current assets consist of the following:

November 30,
----------------------------
2000 1999
------------- -------------
Deferred commissions $ 1,174,303 $ -
Prepaid leases 468,249 384,593
Transit advertising production costs 1,811,217 1,041,430
Other 1,384,185 949,214
------------- -------------
$ 4,837,954 $ 2,375,237
============= =============


3. Property and Equipment
----------------------

Property and equipment consist of the following:



November 30,
------------------------------
2000 1999 Asset Lives
-------------- -------------- -----------

Outdoor advertising structures $ 17,777,092 $ 13,835,142 20 years
Other equipment and leaseholds 5,382,211 4,173,827 5-20 years
-------------- --------------
23,159,303 18,008,969
Less- Accumulated depreciation 6,388,360 5,171,745
-------------- --------------
$ 16,770,943 $ 12,837,224
============== ==============




F-12

4. Accrued Expenses
----------------

Accrued expenses consist of the following:
November 30,
---------------------------
2000 1999
------------- -------------
Transit district fees $ 1,071,254 $ 819,283
Payroll and related items 528,941 592,788
Other 23,386 674,286
------------- -------------
$ 1,623,581 $ 2,085,357
============= =============

5. Financing Arrangements
----------------------


Long-term debt consists of the following:

November 30,
----------------------
2000 1999
---------- ----------

Term loan with U.S. Bank National Association (U.S. Bank), payable in monthly
installments, with interest to be based, at the Company's option, partially
at the London Inter-Bank Offering rate (LIBOR) plus 2% (8.615% at November
30, 2000) and the remainder at U.S.
Bank's prime rate plus .5% (10.00% at November 30, 2000) $3,508,333 $4,500,000
Bridge loan payable to U.S. Bank, due November 30, 2000 (see discussion below),
with interest to be based, at the Company's option, partially at the London
Inter-Bank Offering rate (LIBOR) plus 2% (8.615% at November 30, 2000) and
the remainder at U.S.
Bank's prime rate plus .5% (10.00% at November 30, 2000) 4,000,000 -
Note payable to U.S. Bank, as described below 475,357 575,071
Note payable to former shareholder of P&C in certain
installment payments plus interest at 6%, due January 1, 2003 (Note 1) 660,888 1,500,000
Note payable in monthly payments of $4,000 plus interest at 8%, due September
2001 40,000 88,000
---------- ----------
8,684,578 6,663,071
Less- Current portion 200,888 1,743,718
---------- ----------
$8,483,690 $4,919,353
========== ==========



On August 1, 1998, the Company received a $698,000 loan from U.S. Bank, which
was used to pay a note due to an affiliated partnership (Note 8). The loan is
payable in monthly installments of $8,310 through July 15, 2005, with interest
to be based, at the Company's option, partially at LIBOR plus 2 percent (8.615
percent at November 30, 2000) and the remainder at U.S. Bank's prime rate plus
.5 percent (10.00 percent at November 30, 2000). The loan is collateralized by
substantially all of the Company's assets.

The Company also has a $6,000,000 operating line of credit with U.S. Bank. The
interest rate is at U.S. Bank's prime rate (9.50 percent at November 30, 2000)
and the line is collateralized by receivables, equipment, inventory and contract
rights. The outstanding balance on this line of credit at November 30, 2000 and
1999, was $5,211,251 and $2,505,534, respectively.




F-13

Subsequent to November 30, 2000, the Company and U.S. Bank agreed on a new
financing arrangement. The arrangement includes a $16 million term loan revolver
and a $6 million working capital revolver, each bearing interest on terms
similar to currently outstanding loans with U.S. Bank. The term loan revolver
will be used to refinance all existing bank debt, including the line-of-credit,
and will not be subject to any principal payments until fiscal 2002. As a
result, the Company has reflected all of its debt due to banks as long-term as
of November 30, 2000.

The aggregate principal payments due on the above debt subsequent to November
30, 2000, after giving effect to the refinancing, are:

Fiscal Year Ending
November 30,
------------------
2001 $ 200,888
2002 250,000
2003 2,044,941
2004 2,600,000
2005 3,200,000
Thereafter 5,600,000
-----------
$13,895,829
===========

The Company was in compliance with all loan covenants at November 30, 2000.

6. Income Taxes

For the year ended November 30, 2000, the provision for income taxes included a
current provision of $182,064 and a deferred provision of $905,154. For the year
ended November 30, 1999, the provision for income taxes included a current
provision of $1,275,305 and a deferred provision of $11,310. For the year ended
November 30, 1998, the provision for income taxes included a current provision
of $478,306 and a deferred provision of $499,359.

The tax effects of temporary differences that give rise to deferred tax assets
and liabilities are as follows:

November 30,
--------------------------
2000 1999
----------- -------------
Current deferred tax assets:
Deferred revenue $ 1,129,329 $ 851,800
Allowance for doubtful accounts 239,361 115,142
Accrued expenses and other 92,576 59,244
----------- -------------
Total current deferred tax assets 1,461,266 1,026,186

Current deferred tax liabilities:
Prepaid fees and other (1,042,008) (66,759)
----------- -------------
Net current deferred tax assets $ 419,258 $ 959,427
=========== =============

Noncurrent deferred tax liabilities:
Property and equipment $ 1,360,392 $ 995,407
=========== =============


F-14

Income tax expense for the years ended November 30, 2000, 1999 and 1998 differs
from the amounts computed by applying the U.S. federal income tax rate of 34
percent to pretax income, as follows:

Year Ended
November 30,
-------------------
2000 1999 1998
---- ---- ----
Statutory federal income tax rate 34.0% 34.0% 34.0%
Increase in income taxes resulting from-
State and local taxes, net of federal income tax benefit 4.4 4.0 4.6
Other differences, net 1.8 1.0 0.8
---- ---- ----
Actual income tax expense 40.2% 39.0% 39.4%
==== ==== =====


7. Shareholders' Equity
--------------------

The Company's Restated Articles of Incorporation authorize the issuance of up to
20,000,000 shares of common stock and 10,000,000 shares of preferred stock
issuable in series (Preferred Stock).

In November 1998, the Company declared an 11-for-10 stock split for shareholders
of record on November 21, 1998. In October 1999, the Company declared an
11-for-10 stock split for shareholders of record on November 21, 1999.

Preferred Stock

The Board of Directors is authorized, without further shareholder authorization,
to issue Preferred Stock in one or more series and to fix the terms and
provisions of each series, including dividend rights and preferences, conversion
rights, voting rights, redemption rights and rights on liquidation, including
preferences over common stock.

Common Stock

Holders of common stock are entitled to one vote per share on all matters
requiring shareholder vote. Holders of common stock are entitled to receive
dividends when and as declared by the Board of Directors out of any funds
lawfully available therefor, and, in the event of liquidation or distribution of
assets, are entitled to participate ratably in the distribution of such assets
remaining after payment of liabilities, in each case subject to any preferential
rights granted to any series of Preferred Stock that may then be outstanding.

Stock Options

On September 1, 1998, the Company granted nonstatutory stock options to the
former shareholder of P&C, as part of the acquisition of P&C (Note 1),
exercisable for 151,250 shares of the Company's common stock. Additionally, as
part of the acquisition, the Company granted nonstatutory stock options to the
legal counsel of the P&C shareholder exercisable for 12,100 shares of the
Company's common stock. Of the 163,350 stock options granted, 30,250 were
exercisable on the date of grant at an exercise price of $7.20 per share, and
included in the purchase price for the acquisition of P&C (Note 1). The
remaining 121,000 options granted to the former shareholder of P&C are
exercisable in 30,250 increments on the annual anniversary dates of the
Company's employment agreement signed with the former P&C shareholder, subject
to the former P&C shareholder's employment with the Company.



F-15

In addition, on October 2, 1996 (amended April 21, 2000), the Company's Board of
Directors and shareholders adopted the 1996 Stock Incentive Plan (the Plan),
which provides for the issuance of 399,300 shares of common stock pursuant to
Incentive Stock Options (ISOs), Nonqualified Stock Options (NSOs), stock bonuses
and stock sales to employees, directors and consultants of the Company. During
the year ended November 30, 2000, the Company reserved an additional 150,000
shares of the Company's common stock for the issuance of stock options under the
Plan. ISOs may be issued only to employees of the Company and will have a
maximum term of ten years from the date of grant. The exercise price for ISOs
may not be less than 100% of the fair market value of the common stock at the
time of the grant, and the aggregate fair market value (as determined at the
time of the grant) of shares issuable upon the exercise of ISOs for the first
time in any one calendar year may not exceed $100,000. In the case of ISOs
granted to holders of more than 10% of the voting power of the Company, the
exercise price may not be less than 110% of the fair market value of the common
stock at the time of the grant, and the term of the option may not exceed five
years. NSOs may be granted at not less than 85% of the fair market value of the
common stock at the date of grant. Options become exercisable in whole or in
part from time to time as determined by the Board of Directors' Compensation
Committee, which administers the Plan. Activity under the Plan is summarized as
follows:


Weighted
Shares Shares Average
Available for Subject to Exercise
Grant Options Price
---------- ---------- --------
BALANCES, November 30, 1997 224,273 175,027 $ 5.08
Options granted (79,365) 79,365 10.22
Options canceled 30,608 (30,608) 6.83
Options exercised - (13,709) 5.02
---------- ----------
BALANCES, November 30, 1998 175,516 210,075 6.77
Options granted (106,281) 106,281 12.27
Options canceled 38,358 (38,358) 11.45
Options exercised - (1,629) 6.01
---------- ----------
BALANCES, November 30, 1999 107,593 276,369 8.24
Additional shares provided 150,000 - -
Options granted (241,490) 241,490 9.29
Options canceled 58,429 (58,429) 9.42
Options exercised - (31,944) 5.00
---------- ----------
BALANCES, November 30, 2000 74,532 427,486 9.15
======= ======

Statement of Financial Accounting Standards No. 123

During 1995, the Financial Accounting Standards Board issued SFAS 123, which
defines a fair value based method of accounting for employee stock options and
similar equity instruments and encourages all entities to adopt that method of
accounting for all of their employee stock compensation plans. However, it also
allows an entity to continue to measure compensation cost for those plans using
the method of accounting prescribed by APB 25. Entities electing to continue to
use the accounting treatment in APB 25 must make pro forma disclosures of net
income and, if presented, earnings per share, as if the fair value based method
of accounting defined in SFAS 123 had been adopted.









F-16

The Company has elected to account for its stock-based compensation plans under
APB 25; however, the Company has computed, for pro forma disclosure purposes,
the value of all options granted during the years ended November 30, 2000, 1999
and 1998 using the Black-Scholes option pricing model as prescribed by SFAS 123
using the following weighted average assumptions for grants:

Year Ended November 30,
----------------------------------
2000 1999 1998
------- ------- -------
Risk-free interest rate 6.25% 5.50% 6.00%
Expected dividend yield 0% 0% 0%
Expected lives 6 years 6 years 6 years
Expected volatility 66.43% 72.00% 53.11%


Using the Black-Scholes methodology, the total value of options granted during
the years ended November 30, 2000, 1999 and 1998 was $1,470,878, $895,367 and
$1,535,903, respectively, which would be amortized on a pro forma basis over the
vesting period of the options (typically five years). The weighted average per
share fair value of options granted during the years ended November 30, 2000,
1999 and 1998 was $6.09, $8.42, and $7.66, respectively. If the Company had
accounted for its stock-based compensation plans in accordance with SFAS 123,
the Company's net income and net income per share would approximate the pro
forma disclosures below:



Year Ended November 30,
-----------------------------------------------------------------------
2000 1999 1998
---------------------- ---------------------- ----------------------
As As As
Reported Pro Forma Reported Pro Forma Reported Pro Forma
---------- ---------- ---------- ---------- ---------- ----------

Net income $1,618,244 $1,076,587 $2,012,397 $1,626,324 $1,501,179 $1,355,304

Basic net income $0.27 $0.19 $0.40 $0.32 $0.32 $0.30
per share

Diluted net income per $0.27 $0.19 $0.39 $0.32 $0.32 $0.30
share


The effects of applying SFAS 123 in this pro forma disclosure are not indicative
of future amounts. SFAS 123 does not apply to awards prior to January 1, 1995,
and additional awards are anticipated in future years.

The following table summarizes information about stock options outstanding at
November 30, 2000:

Options Outstanding Options Exercisable
- --------------------------------------------------- -------------------------
Weighted
Number Average Weighted Number Weighted
Range of Outstanding at Remaining Average Exercisable at Average
Exercise November 30, Contractual Exercise November 30, Exercise
Prices 2000 Life - Years Price 2000 Price

$ 5.00 - 5.68 99,827 7.3 $ 5.15 93,704 $ 5.13
6.01 - 7.20 143,143 7.9 7.17 84,288 7.19
8.00 - 9.35 218,877 9.4 8.60 59,710 8.74
10.63 - 10.97 38,300 9.4 10.89 9,420 10.84
11.48 - 12.60 58,346 9.9 11.52 8,756 11.58
13.81 - 14.89 45,653 8.7 14.86 - -
- -------------- ---------- ------ -------- ----------- ---------
$ 5.00 - 14.89 604,146 8.7 $ 8.59 255,878 $ 7.08
============ ====== === ===== ====== ======





F-17

At November 30, 1999 and 1998, 155,847 and 84,288 options were exercisable at a
weighted average exercise price of $6.34 and $5.82 per share, respectively.

8. Commitments and Certain Related-Party Transactions
--------------------------------------------------

Transit Agreements

Certain transit agreements require the Company to remit to the transit district
the greater of a percentage of the related advertising revenues or a guaranteed
minimum amount. At November 30, 2000 future guaranteed minimum payments under
the transit agreements are as follows:

Fiscal Year Ending
November 30,
------------------
2001 $23,280,944
2002 18,723,533
2003 16,613,441
2004 11,722,234
2005 3,507,036
Thereafter 75,000

Operating Leases

The Company leased outdoor advertising structures from an affiliated
partnership. The lease agreement required monthly payments of a minimum base
rent plus additional rent equal to 5 percent of the gross revenues derived from
advertising displayed on the structures. Minimum base rent payments were $8,500
per month through December 1996, and increased to $9,000 per month for the
following calendar year. The lease expired December 31, 1997. Total lease
expense pursuant to this lease was $17,981 for the year ended November 30, 1998.

In December 1997, the Company exercised its option to purchase the property
discussed above at a purchase price of $698,000. In accordance with generally
accepted accounting principles, the Company recorded only the book value carried
on the books of the affiliated partnership at the date of purchase. The
difference between the net book value of these assets and the purchase price was
recorded as a charge to the Company's accumulated deficit.

The Company also rents office and production space from affiliates. Such rents
totaled $268,262, $180,311 and $171,096 for the years ended November 30, 2000,
1999 and 1998, respectively.

The Company leases parcels of property beneath outdoor advertising structures.
These leases are generally for a term of up to ten years, with two five-year
renewal options at the Company's discretion. The Company also leases facilities
for sales, service and installation for its operating offices. Total rent
expense pursuant to these leases was $1,665,334, $1,338,141 and $1,073,074 for
the years ended November 30, 2000, 1999 and 1998, respectively.

At November 30, 2000, future minimum lease payments for all operating leases
described above are as follows:

Fiscal Year Ending
November 30,
------------------
2001 $ 939,183
2002 755,391
2003 660,437
2004 537,672
2005 405,413
Thereafter 683,870




F-18

9. Employee Benefit Plan
---------------------

Substantially all of the Company's employees who have met vesting requirements
participate in a defined contribution benefit plan that provides for
discretionary annual contributions by the Company. During the years ended
November 30, 2000, 1999 and 1998, the Company accrued $0, $100,000 and $86,304,
respectively, as a contribution to the plan. In 2000, the Company paid the 1999
accrued contribution through a contribution of 9,116 shares of its common stock
to the Plan and the balance in cash. In 1999, the Company paid the 1998 accrued
contribution through a contribution of 5,643 shares of its common stock to the
Plan and the balance in cash.

10. Geographic Information
----------------------

For geographic information, revenues are allocated between the United States and
Canada, depending on whether the advertising contracts are to customers within
the United States or located outside the United States. Long-lived assets
outside the United States were immaterial for all periods presented.

Years Ended November 30,
----------------------------------------------
2000 1999 1998
-------------- -------------- --------------
Canada $ 7,778,061 $ 5,275,211 $ 1,518,643
United States 38,878,176 31,184,815 21,199,102
-------------- -------------- --------------
$ 46,656,237 $ 36,460,026 $ 22,717,745
========== ========== ==========


11. Contract Settlement
-------------------

The Company had a contract to provide advertising sales services to the
Tri-County Metropolitan Transit District (Tri-Met) in Portland, Oregon, which,
by its terms, was scheduled to expire in June 2001. The Company originally began
serving Tri-Met in January 1994, pursuant to a five-year agreement, which was
later extended for an additional two years. The Federal Transit Administration
(FTA), which provides substantial monies to transit districts, has taken the
position that transit advertising contracts may not exceed five years in length.
At the request of the FTA, Tri-Met and the Company agreed that the Company's
agreement with Tri-Met was to terminate on June 30, 1999 and in December 1998
entered into an agreement to compensate the Company for early termination of the
existing contract. The total amount of the contract settlement was $1,077,469
and is included as an offset in operating expenses in the accompanying
consolidated statements of income for the year ended November 30, 1999.

In anticipation of the termination of the Company's transit district agreement,
Tri-Met solicited proposals for the operation of the Portland transit district.
In September 1999, the Company began a new contract with Tri-Met.







F-19