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SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

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FORM 10-K

[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES AND
EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 1998 Commission File Number 0-23702

STEVEN MADDEN, LTD.
(EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

Delaware 13-3588231
(STATE OR OTHER JURISDICTION (I.R.S. EMPLOYER
OF INCORPORATION OR ORGANIZATION) IDENTIFICATION NO.)

52-16 Barnett Avenue, Long Island City, New York 11104
(ADDRESS OF PRINCIPAL EXECUTIVE OFFICES) (ZIP CODE)

REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE: (718) 446-1800

SECURITIES REGISTERED PURSUANT TO SECTION 12(B) OF THE ACT: None

SECURITIES REGISTERED PURSUANT TO SECTION 12(G) OF THE ACT:

Common Stock, par value $.0001 per share

Indicate by check mark whether the registrant: (1) has filed all
reports required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes [X] No [ ]

Indicate by check mark if disclosure of delinquent filers pursuant to
Item 405 of Regulation S-K is not contained herein, and will not be contained,
to the best of registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [ ]

The aggregate market value of the voting stock held by non-affiliates
of the registrant as of March 25, 1999 was approximately $83,070,584

The number of outstanding shares of the registrant's common stock as of
March 25, 1999 was 10,724,235 shares.

DOCUMENTS INCORPORATED BY REFERENCE:

PART III INCORPORATES CERTAIN INFORMATION BY REFERENCE FROM THE
REGISTRANT'S DEFINITIVE PROXY STATEMENT FOR THE ANNUAL MEETING OF STOCKHOLDERS
SCHEDULED FOR MAY 28, 1999.

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PART I

ITEM 1. BUSINESS.

Steven Madden, Ltd. (together with its subsidiaries, the "Company")
designs, sources and sells fashion footwear under the Steve Madden(R), lei(R)
and David Aaron(R) brands for women and girls ages 8 to 45 years. The Company's
branded products are designed to appeal to style-conscious consumers in the
junior and better market segments. The Company distributes its products through
its twenty eight (28) Steve Madden(R) retail stores, one (1) David Aaron(R)
store, three (3) outlet stores and more than three thousand (3,000) department
and specialty store locations in the United States, Australia, Canada, Israel,
Mexico and Venezuela. The Company's product line includes core products, which
are sold year-round, complemented by a broad range of updated styles which are
designed to establish or capitalize on market trends.

The Company's business is comprised of three (3) distinct segments: a
wholesale division which includes Steve Madden(R), l.e.i.(R) and David Aaron(R);
a retail subsidiary; and a private label subsidiary. The Company also has an
aggressive licensing program and has through March 15, 1999 entered into nine
(9) licensing agreements for belts, sportswear and jeanswear, outerwear,
handbags, sunglasses, hosiery, intimate apparel, hair accessory products and
jewelry. Given the strength of brand awareness in the juniors marketplace, in
April, 1998, the Company entered into a license agreement pursuant to which the
Company has the right to source, distribute and market footwear under the
lei(R).

The Company anticipates continuing the execution of its strategy to
increase sales in each of its wholesale, retail and private label divisions. The
wholesale division expects growth in the number of locations selling the Steve
Madden(R), lei(R) and David Aaron(R) brands which will in part be due to adding
new department store accounts. The Company expects to add approximately nine (9)
Steve Madden retail stores and one (1) outlet store during the 1999 fiscal year
which the Company believes will increase revenue for its retail division.
Adesso-Madden, a subsidiary of the Company specializing in sourcing product for
mass merchandisers and other high volume purchasers, anticipates higher revenues
in 1999 because of the introduction of its new Jordache(R) footwear line. And
perhaps most significantly, the Company believes that 1999 may be a good year
for certain of the Company's licensing partners. After engaging a new license
for the Steve Madden(R) sportswear and jeanswear business as of January 1, 1999,
the Company believes that the sales in this category will increase resulting in
enhanced brand recognition. Finally, the Company intends to focus additional
efforts to promote sales through its popular web site www.stevemadden.com.

Steven Madden, Ltd., was incorporated as a New York corporation on July
9, 1990 and reincorporated under the same name in Delaware in November 1998. The
Company was founded and developed by Steven Madden, its principal designer and
Chief Executive Officer, President and Chairman of the Board, who has
established a reputation for his creative designs, popular styles and quality
products at accessible price


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points. The Company completed its initial public offering in December 1993 and
its securities traded on The Nasdaq SmallCap Market until December 1996. In
January 1997, the Company's shares of Common Stock and Class B Common Stock
Purchase Warrants began trading on The Nasdaq National Market under the symbols
"SHOO" and "SHOOZ", respectively. In July 1998, the Class B Warrants were called
for redemption by the Company, and as a result, the Company received
approximately $10,800,000 in proceeds from the exercise of the Class B Warrants.

The Company maintains its principal executive offices at 52-16 Barnett
Avenue, Long Island City, NY 11104, telephone number (718) 446-1800.

STEVEN MADDEN - WHOLESALE DIVISION

The wholesale division sources, sells and markets the Company's Steve
Madden(R) brand to major department stores, better specialty stores, and shoe
stores throughout the country and a small amount in Australia, Canada, Israel,
Mexico and Venezuela. During the last few years the Steve Madden(R) product line
has become a leading footwear brand in the fashion conscious junior marketplace.
To serve its customers (women primarily ages 16 to 25), the wholesale division
creates and markets fashion forward footwear designed to appeal to customers
seeking exciting, new footwear designs at reasonable prices.

As the Company's largest division, the Steve Madden(R) wholesale
division accounted for $49,891,000 in sales in 1998, or approximately 58% of the
Company's total sales. Many of the wholesale division's newly created styles are
test marketed at the Company's retail stores. Within a few days, the Company can
determine if a test product appeals to customers. This enables the Company to
use its flexible sourcing model to rapidly respond to changing preferences which
is essential for success in the fashion footwear marketplace.

DIVA ACQUISITION CORP. - THE DAVID AARON(R) WHOLESALE DIVISION

On April 1, 1996, the Company acquired Diva International, Inc., a New
York corporation ("Diva"). The Company acquired all of the outstanding capital
stock of Diva for a total purchase price of approximately $1,885,000 in cash and
stock. In connection with the Diva transaction, the Company entered into
employment agreements with four (4) employees of Diva, none of whom are
currently employed by the Company.

Diva designs and markets fashion footwear to women under the "David
Aaron(R)" name through one (1) Company owned retail shoe store located in the
Soho area of Manhattan, major department stores and better footwear specialty
stores. Priced a tier above the Steve Madden(R) brand, Diva's products are
designed to appeal principally to fashion conscious women, ages 26 to 45, who
shop at department stores and footwear


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boutiques. The Company recorded sales from the David Aaron(R) brand of
$5,846,000 for the year ended December 31, 1998, or 7% of the Company's total
sales.

L.E.I. (R) - WHOLESALE DIVISION

In April, 1998, the Company entered into a license agreement with
R.S.V. Sport, Inc. pursuant to which the Company was granted the license to use
the lei(R) trademark in connection with the sale and marketing of footwear. The
lei(R) trademark is well known for jeanswear in the junior marketplace recording
annual sales in excess of $100 million. The Company's lei(R) footwear products
are targeted to attract girls ages 6 to 11 years old and young women ages 12 to
20 years old which are younger than the typical Steve Madden(R) brand customer.
Despite having only started selling lei(R) products at retail in August 1998,
the Company is encouraged by the initial consumer demand for the lei(R) footwear
products. Although sales during 1998 are not necessarily indicative of future
performance, the Company anticipates increased sales of lei(R) footwear during
the 1999 fiscal year. The l.e.i. Wholesale Division generated revenue of
$3,483,000 for the six month period ended December 31, 1998 and there have been
substantial product reorders in early 1999.

STEVEN MADDEN RETAIL, INC. - RETAIL DIVISION

As of December 31, 1998, the Company owned and operates twenty eight
(28) retail shoe stores under the Steve Madden(R) name, one (1) under the David
Aaron(R) name and three (3) outlet stores. Three (3) stores are located in
Manhattan (two (2) in Soho and one (1) on the Upper Eastside), twenty five (25)
stores are located in major shopping malls in California, Florida, Georgia,
Maryland, Massachusetts, New Jersey and New York and two (2) stores are located
in highly traveled urban street locations in Coconut Grove, Florida and
Washington, D.C. Each of the Steve Madden(R) stores has been designed to appeal
to young fashion conscious women by creating a "nightclub" type atmosphere. The
retail stores have been very successful for the Company, generating annual sales
of approximately $700 per square foot. Sales are primarily from the sale of the
Company's Steve Madden(R) product line. Same store sales increased 3.8% in 1998
over 1997 sales and total sales for the retail division were $26,563,000
compared to $13,249,000 for 1997. Sales from the retail division for year ended
December 31, 1998 were 31% of the Company's total sales.

The Company believes that the Retail Division will continue to enhance
overall sales and profits while building equity in the Steve Madden brand. It is
for these reasons that the Company has embarked upon an aggressive expansion
plan and intends to add approximately ten (10) new retail stores during the 1999
calendar year. Additionally, the expansion of the Retail Division enables the
Company to test and react to new products and classifications which strengthen
the Steve Madden wholesale division.


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THE ADESSO-MADDEN, INC. - PRIVATE LABEL DIVISION

In September 1995, the Company incorporated Adesso-Madden, Inc. as a
wholly owned subsidiary ("A-M"). A-M was formed to serve as a buying agent to
mass market merchandisers, shoe store chains and other off-price retailers in
connection with their purchase of private label shoes. As a buying agent, A-M
arranges with shoe manufacturers in Asia and South America for them to
manufacture private label shoes to the specifications of their clients. The
Company believes that by operating in the private label, mass merchandising
market, the Company is able to maximize additional non-branded sales
opportunities and provides for more competitive sourcing thereby leveraging the
Company's overall sourcing, design and distribution capabilities. Currently,
this division manufactures women's footwear for large retailers including J.C.
Penny, Sears, Mervyn's, and Target. A-M receives commissions in connection with
the purchase of private label shoes by its clients. A-M also sources and sells
footwear under the Soho Cobbler(R) trademark, and in 1999, will commence sales
under the Jordache(R) trademark. The private label division generated commission
revenue of $2,679,000 for the year ended December 31, 1998 compared to
$2,192,000 in 1997.

PRODUCTS AND LICENSING

The Company's products emphasize youthful styling and contemporary
design and are marketed at moderate to better price points. The Company's
primary products include Steve Madden(R), lei(R) and David Aaron(R) branded
shoes. The Company also has a private label shoe operation, Adesso-Madden, Inc.,
and has also entered into strategic licensing agreements for additional Steve
Madden(R) branded products. The following paragraphs describe the Company's
products:

STEVE MADDEN(R)

Steve Madden(R) branded products are designed to appeal to style
conscious consumers in the junior market (ages 16 to 25 years). The Steve
Madden(R) line emphasizes up-to-date fashion and includes a wide range of
women's footwear including boots, sneakers, evening shoes, casual and tailored
shoes and sandals. Steve Madden(R) brand shoes sell at retail price points
generally ranging from $48 to $70 for shoes and up to $99 for boots.

In order to reduce the impact of changes in fashion trends on the Steve
Madden(R) brand product sales, the Company designs and classifies its product
line into three categories: CORE, CORE-PLUS, and FASHION. The Company's CORE
line is available year round and consists of classic products which have proven
to be consistent sellers over several seasons. The CORE line currently includes
[twelve (12)] style/color combinations six (6) of which can be reordered using
the Company's EDI system and shipped to retailers within one to two weeks. This
results in rapid replenishment of the most popular Steve Madden styles. The
Company's CORE-PLUS line consists of basic styles whose


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patterns and colors are updated each season to keep pace with changing trends.
Finally, the Company's FASHION line consists of styles that are designed close
to or in season and capitalize on the Company's ability to design, test,
manufacture and market products quickly. CORE and CORE-PLUS products account for
a majority of Steve Madden(R) brand sales.

DAVID AARON(R)

The Company acquired the David Aaron(R) brand in 1996, and David
Aaron(R) products are marketed through the Company's Diva subsidiary. David
Aaron(R) branded products are designed to appeal to more sophisticated, career
and fashion oriented consumers (ages 26 to 45 years) in the better market
segment. David Aaron(R) products are priced at a tier above the Steve Madden(R)
brand and have retail price points generally ranging from $70 to $85 for shoes
and up to $150 for boots. Similar to the Steve Madden(R) line, the Company's
David Aaron(R) line is organized into CORE, CORE-PLUS, and FASHION categories
with CORE and CORE-PLUS products accounting for a large majority of David
Aaron(R) brand sales.

l.e.i.(R)

In April, 1998, the Company entered into a license agreement with
R.S.V. Sport, Inc. pursuant to which the Company was granted the license to use
the lei(R) trademark in connection with the sale and marketing of footwear. The
lei(R) trademark is well known for jeanswear in the junior marketplace recording
annual sales in excess of $100 million. The Company's lei(R) footwear products
are targeted to attract girls ages 6 to 11 years old and young women ages 12 to
20 years old which are younger than the typical Steve Madden(R) brand customer.
Despite having only started selling lei(R) products at retail in August, 1998,
the Company is encouraged by the initial consumer demand for the lei(R) footwear
products. Although sales during 1998 are not necessarily indicative of future
performance, the Company anticipates increased sales of lei(R) footwear during
the 1999 fiscal year.

LICENSING

The Company believes that strategic licensing will enhance the Steve
Madden brand(R), leverage brand equity and increase customer loyalty. During
1997, the Company began to license the Steve Madden(R) brand selectively while
attempting to maintain strict design, merchandising and marketing control over
its licensees. In 1998, the Company terminated licenses with its sportswear
licensees and entered into a new license with an affiliate of the Jordache
organization as of January 1, 1999. Pursuant to the Agreement, a Jordache entity
will manufacture, market, sell and distribute sportswear and jeanswear under the
Company's Steve Madden trademark to better department stores and specialty
shops.


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Presently, the Company has licensed the Steve Madden trademark for use
in connection with the manufacturing, marketing and sale of sportswear and
jeanswear, outerwear, belts, handbags, sunglasses, hosiery, intimate apparel,
hair accessory products and jewelry. Each license agreement requires the
licensee to pay to the Company a royalty based on net sales, a minimum royalty
in the event that net sales fail to reach specified targets and a percentage of
sales for advertising of the Steve Madden(R) brand. During 1999, the Company may
continue to pursue additional licensees in new product categories as well as to
seek expansion into certain markets outside the United States.

DESIGN

Steve Madden, the principal designer of the Company, has established a
reputation for his creative designs, popular styles and quality products at
accessible price points. Mr. Madden has been involved in the footwear industry
for over twenty (20) years and is responsible for the Company's overall fashion
direction, maintaining direct, day-to-day supervision of the Company's ten (10)
person product design and development team.

The Company believes that its future success will depend in substantial
part on its ability to continue to anticipate and react to changing consumer
demands in a timely manner. To meet this objective, the Company has developed a
unique design process that allows it to recognize and adapt quickly to changing
consumer demands. Mr. Madden and his design team work together to create a
design which they believe fits the Company's image, reflects current or
approaching trends and can be manufactured in a timely and cost-effective
manner. Once the initial design is complete, a prototype is developed, which is
reviewed and refined prior to the commencement of limited production. Most new
designs are then tested in the Steve Madden(R) retail stores. Designs that prove
popular are then scheduled for mass production overseas and wholesale and retail
distribution nationwide. The Company believes that its unique design and testing
process and flexible sourcing model is a significant competitive advantage
allowing the Company to cut mass production lead times and avoid the costly
production and distribution of unpopular designs.

PRODUCT SOURCING

The Company sources each of its product lines separately based on the
individual design, styling and quality specifications of such products. The
Company does not own or operate any mass manufacturing facilities and sources
its branded products directly or indirectly through independently owned
manufacturers in Brazil, China, Italy, Mexico, Spain, Taiwan and the United
States. The Company has established relationships with a number of manufacturers
in each country. The Company believes that this sourcing of footwear products
minimizes its investment and inventory risk, and enables efficient and timely
introduction of new product designs. Although the Company has not entered into
any long-term manufacturing or supply contracts, the Company believes that a
sufficient


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number of alternative sources exist for the manufacture of its products. The
principal materials used in the Company's footwear are available from any number
of sources, both within the United States and in foreign countries.

The Company's design and distribution processes are intended to be
flexible, allowing the Company to respond to and accommodate changing consumer
demand. The Company's production staff tracks warehouse inventory on a daily
basis, monitors sell through data and incorporates input on product demand from
wholesale customers. The Company can use product feedback to adjust production
or manufacture new products in as little as five weeks. Constant inventory
tracking allows the Company to manage inventory on a continuous flow basis with
the goal of optimizing inventory turns. More specifically, all inventory is
classified into three categories: CORE products, which are sold year round,
CORE-PLUS products which are in-season styles that are experiencing unusually
strong sell through, and FASHION products. The Company strives to only have
reorder inventory in selected CORE and CORE-PLUS products that are proven
best-sellers.

In 1998, the Company expanded its use of electronic data interchange
("EDI") quick replenishment system to its department store accounts on
designated CORE items and offered EDI to all of its significant wholesale
accounts. The Company believes that its flexible product introduction schedule
and perpetual inventory control system are competitive advantages in an industry
that is subject to high fashion risks.

CUSTOMERS

The Company's customers purchasing shoes consist principally of
department stores and specialty stores, including shoe boutiques. Presently, the
Company sells approximately sixty percent (60%) of its products to department
stores, including Federated Department Stores (Bloomingdales, Bon Marche,
Burdines, Macy's and Rich's), May Department Stores (Famous Barr, Filene's,
Foley's, Hecht's, Kaufmann's, Meier & Frank and Robinsons May), Dillard's,
Dayton-Hudson and Nordstrom approximately forty percent (40%) to specialty
stores, including Journey's, Wet Seal and The Buckle and catalog retailers,
including Victoria's Secret and Fingerhut. Federated Department Stores and
Nordstrom's presently account for approximately twenty percent (20%) and
seventeen percent (17%) of the Company's wholesale sales, respectively.

DISTRIBUTION CHANNELS

The Company sells it products principally through its Company-owned
retail stores, better department stores and specialty shoe stores in the United
States and abroad. Retail stores and wholesale sales account for approximately
thirty-one percent (31%) and sixty-nine percent (69%) of total sales,
respectively. The following paragraphs describe each of these distribution
channels:

STEVE MADDEN AND DAVID AARON RETAIL STORES

As of December 31, 1998, the Company operated twenty eight (28)
Company-owned retail stores under the Steve Madden(R) name and one (1) under the


7


David Aaron(R) name. The Company believes that its retail stores will continue
to enhance overall sales, profitability, and its ability to react to changing
consumer trends. The design, format and environment of the Steve Madden(R)
retail stores resemble a nightclub type atmosphere which has become a popular
destination and gathering place for young women. The David Aaron(R) store has a
more sophisticated design and format styled to appeal to its more mature target
audience. These stores are a powerful marketing tool which allow the Company to
strengthen brand recognition and to showcase certain of its full line of branded
and licensed products. Furthermore, the retail stores provide the Company with a
venue to test and introduce new products and merchandising strategies.
Specifically, the Company often tests new designs at its Steve Madden(R) retail
stores before scheduling them for mass production and wholesale distribution. In
addition to these test marketing benefits, the Company has been able to leverage
sales information gathered at Steve Madden(R) retail stores to assist its
wholesale accounts in order placement and inventory management.

The Company's prototype Steve Madden(R) store is approximately 1,400 to
1,600 square feet and is located in malls and street locations which attract the
highest concentration of the Company's core demographic --style-conscious young
women ages 16 to 25 years. In addition to carefully analyzing mall demographics,
the Company also sets profitability guidelines for each potential store site.
Specifically, the Company targets sites at which the demographics fit the
consumer profile, the positioning of the site is well trafficked and the
projected fixed annual rent expense does not exceed a specified percentage of
sales over the life of the lease. By setting these standards, the Company
believes that each store will contribute to the Company's overall profits both
in the near- and longer-terms.

OUTLET STORES

In May 1998, Shoe Biz, Inc. (formerly known as Steven Madden Outlets,
Inc.) a wholly owned subsidiary of the Company ("Shoe Biz"), purchased certain
assets from and assumed certain liabilities of, Daniel Scott, Inc. with respect
to its Shoe Biz outlet stores located in Mineola and Garden City, NY. In
connection with the transaction, the Company hired Robert Schmertz, the former
President and sole stockholder of Daniel Scott, as the President of Shoe Biz.
Shoe Biz operates the 2 outlet stores in Garden City, Mineola, NY and one (1)
Steve Madden Outlet store in Woodbury Commons Outlet Mall in Harriman, NY (a
large off-price retail mall). Shoe Biz sells many product lines, including Steve
Madden, David Aaron and lei(R) footwear, at significantly lower prices than
prices typically charged by other "full price" retailers. The Company
anticipates opening an additional outlet store in the 1999.


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DEPARTMENT STORES

The Company currently sells to over 2,000 locations of twenty five (25)
better department stores throughout the United States and Canada. The Company's
top accounts include Federated Department Stores (Bloomingdale's, Bon Marche,
Burdine's, Macy's and Rich's), May Department Stores (Hecht's, Famous Barr,
Filene's, Foley's, Kaufmann's, Meier & Frank and Robinson's May), Dillard's,
Dayton-Hudson and Nordstrom.

Department store accounts are offered extensive merchandising support
which includes in-store fixtures and signage, supervision of displays and
merchandising of the Company's various product lines. An important development
in the Company's wholesale merchandising efforts is the creation of in-store
concept shops, where a broader collection of the Company's branded products are
showcased. These in-store concept shops create an environment that is consistent
with the Company's image and enable the retailer to display and stock a greater
volume of the Company's products per square foot of retail space. In addition,
these in-store concept shops encourage longer term commitment by the retailer to
the Company's products and enhance consumer brand awareness. Currently, the
Steve Madden(R) brand is featured in over five hundred fifty (550) in-store
concept shops in its leading department and specialty store accounts.

In addition to merchandising support, the Company's customer service
representatives maintain weekly communications with their accounts to guide them
in placing orders and to assist them in managing inventory and retail sales. The
Company leverages its sell-through data gathered at its retail stores to assist
department stores in allocating their open-to-buy dollars to the most popular
styles in the product line and to phase out styles with poor sales records. In
addition to this account order support, the Company has implemented an
electronic data interchange ("EDI") program which allows top accounts rapid size
replenishment of six (6) style/color combinations of certain core products
within one to two weeks. EDI replenishment of key core styles is offered to all
of the Company's retail customer accounts.

INTERNET SALES

In 1998, the Company updated its internet site, www.stevemadden.com,
with improved graphics and more efficient e-commerce capabilities. Customers can
now purchase up to several different styles of the Company's footwear products
and continue to participate in the Company's chat forum. As a result of the
Company's increased focus on e-commerce, sales in 1998 derived from
stevemadden.com increased 700% compared with sales in 1997. The Company intends
to increase advertising and promotion of stevemadden.com and has recently hired
a full time Internet Manager. The Company has also recently implemented a
fulfillment center for internet sales. In addition, in February 1999, the
Company signed an agreement to sell its products on Fashionmall.com, a premier
fashion site on the internet. The Company hopes that the Fashionmall.com site
will be successful in attracting new customers for the Company's footwear and
licensed products.


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SPECIALTY STORES/CATALOG SALES

The Company currently sells to approximately one thousand (1,000)
specialty store locations throughout the United States and Canada. The Company's
top specialty store accounts include Journey's, The Buckle and Wet Seal. The
Company offers specialty store accounts the same merchandising, sell-through and
inventory tracking support offered to its department store accounts. Sales of
the Company's products are also made through various catalogs, such as Fingerhut
and Victoria's Secret.

COMPETITION

The fashionable footwear industry is highly competitive. The Company's
competitors include specialty shoe companies as well as companies with
diversified footwear product lines. The recent substantial growth in the sales
of fashionable footwear has encouraged the entry of many new competitors and
increased competition from established companies. Most of these competitors,
including Kenneth Cole, Nine West, DKNY, Sketchers, Nike and Guess, have
significantly greater financial and other resources than the Company. The
Company believes effective advertising and marketing, fashionable styling, high
quality and value are the most important competitive factors and intends to
continue to employ these elements as it develops its products.

MARKETING AND SALES

Prior to 1997, the Company's marketing plans relied heavily on its few
Steve Madden(R) retail store locations and word-of-mouth referrals. In 1998, the
Company continued to focus on creating a more integrated brand building program
to establish Steve Madden as the leading designer of fashion footwear for
style-conscious young women. As a result, the Company developed a national
advertising campaign for lifestyle and fashion magazines which was also used in
regional marketing programs such as radio advertisements and billboards. The
Company also continues to promote its website (WWW.STEVEMADDEN.COM) where
consumers can purchase Steve Madden(R) products and interact with both the
Company and other customers.

In order to service its wholesale accounts, the Company retains a sales
force of thirteen (13) independent sales representatives. These sales
representatives work on a commission basis and are responsible for placing the
Company's products with its principal customers, including better department and
specialty stores. The sales representatives are supported by the Vice President
- -- National Sales Manager, a staff of three (3) merchandise coordinators and
twenty (20) customer service representatives who continually cultivate
relationships with wholesale customers. This staff assists accounts in
merchandising and assessing customer preferences and inventory requirements,
which ultimately serves to increase sales and profitability.


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MANAGEMENT INFORMATION SYSTEMS (MIS) OPERATIONS

Sophisticated information systems are essential to the Company's
ability to maintain its competitive position and to support continued growth.
The Company operates on a dual AS/400 system which provides system support for
all aspects of its business including manufacturing purchase orders; customer
purchase orders; order allocations; invoicing; accounts receivable management;
real time inventory management; quick response replenishment; point-of-sale
support; and financial and management reporting functions. The Company has a
PKMS bar coded warehousing system which is integrated with the wholesale system
in order to provide accurate inventory positions and quick response size
replenishment for its customers. In addition, the Company has installed an EDI
system which provides a computer link between the Company and certain wholesale
customers that enables both the customer and the Company to monitor purchases,
shipments and invoicing. The EDI system also improves the Company's ability to
respond to customer inventory requirements on a weekly basis. Anticipating
continued growth, the Company recently strengthened its systems by adding an
AS/400, model 620. The Company also implemented in 1998 a licensing tracking
system, a disaster recovery system and automated the Adesso-Madden order
placement and fulfillment business. The Company also anticipates completing its
upgrade for the Year 2000 compliance by June 1999.

RECEIVABLES FINANCING; LINE OF CREDIT

The Company finances its receivables through the use of a factor. The
Company's present relationship with Capital Factors, Inc. permits the Company to
draw down eighty (80%) percent of its invoiced receivables at an interest rate
of one (1) point below the Prime Rate (as defined). The agreement provides that
Capital Factors is not required to purchase all the Company's receivables. On
September 1, 1998, the Company and Capital Factors amended its Factoring
Agreement to, among other things, provide the Company with a credit line of up
to $15,000,000, subject to certain limitations. The Company has not recently
borrowed funds under its credit line with Capital Factors. The Factoring
Agreement terminates in December 2000.

TRADEMARKS

The Steve Madden and Steve Madden plus Design trademarks/service marks
have been registered in numerous International Classes (25 clothing, shoes; 18
leather goods, handbags, wallets; 9 eye wear, 14 jewelry, 35 retail store
services) in the United States. The Company also has trademark registrations in
the U.S. for the marks Eyeshadows by Steve Madden (Int'l Cl. 9 eye wear), Ice
Tea (Int'l Cl. 25 clothing) and Soho Cobbler (Int. Cl. 9 eye wear, 25, shoes).

The Company further owns registrations for the Steve Madden and Steve
Madden plus Design trademarks/service marks in various International Classes in
China, Hong Kong, Israel, Japan, Korea, Panama, Taiwan and the Benelux countries
and has pending applications for registration for the Steve Madden and Steve
Madden plus Design trademarks/service marks in Canada, Argentina, Australia,
Brazil, Chile, throughout 15


11


cooperating countries in Europe, Italy, Malaysia, Mexico, Peru, South Africa,
Thailand and Venezuela. There can be no assurance, however, that the Company
will be able to effectively obtain rights to the Steve Madden mark throughout
all of the countries of the world. Moreover, no assurance can be given that
others will not assert rights in, or ownership of, trademarks and other
proprietary rights to the Company or that the Company will be able to
successfully resolve such conflicts. The failure of the Company to protect such
rights from unlawful and improper appropriation may have a material adverse
effect on the Company's business, financial condition and results of operation.

Additionally, the Company owns registration for the David Aaron
trademark and service mark in various International Classes in the United States
(Int'l Cl. 25 clothes, shoes, 18 leather goods, handbags, wallets, 35 retail
store services), Australia, Canada, Hong Kong and the 15 cooperating countries
in Europe. The Company further has pending applications for registration of the
David Aaron trademark and service mark in Israel, Japan, Panama and South
Africa. The Company believes that the David Aaron trademark has a significant
value and is important to the marketing of the Company's products.

The Company believes that its trademarks/service marks and other
proprietary rights are important to its success and its competitive position.
Accordingly, the Company devotes substantial resources to the establishment and
protection of its trademarks on a worldwide basis. Nevertheless, there can be no
assurance, however, that the Company will be able to effectively obtain rights
in its marks throughout all the countries of the world. The failure of the
Company to protect such rights from unlawful and improper appropriation may have
a material adverse effect on the Company's business, financial condition and
results of operation.

EMPLOYEES

At March 15, 1999, the Company employed approximately five hundred
persons, of whom approximately two hundred and twenty (220) work on a full-time
basis and approximately two hundred and eighty (280) work on a part-time basis.
The management of the Company considers relations with its employees to be good.

IN ADDITION TO OTHER INFORMATION IN THIS ANNUAL REPORT ON FORM 10-K,
THE FOLLOWING IMPORTANT FACTORS SHOULD BE CAREFULLY CONSIDERED IN EVALUATING THE
COMPANY AND ITS BUSINESS BECAUSE SUCH FACTORS CURRENTLY HAVE A SIGNIFICANT
IMPACT ON THE COMPANY'S BUSINESS, PROSPECTS, FINANCIAL CONDITION AND RESULTS OF
OPERATIONS.

DEPENDENCE ON KEY PERSONNEL. The Company is dependent, in particular,
upon the services of Steven Madden, its Chief Executive Officer, President,
Chairman of the Board and chief designer and Rhonda Brown, its Chief Operating
Officer. If Mr. Madden or Ms. Brown are unable to provide services to the
Company for whatever reason, the business would be adversely affected. The
Company therefore maintains a key person life insurance policy on Mr. Madden
with coverage in the amount of $10,000,000; however, the Company


12


does not maintain a policy on Ms. Brown. The Company has an employment contract
with Mr. Madden that expires on December 31, 2007, and an employment contract
with Ms. Brown that expires on June 30, 2001. In the event Mr. Madden is
terminated for other than cause or total disability, the Company will be
required to pay Mr. Madden's remaining salary under his contract, half of which
must be paid upon termination. Mr. Madden is also entitled during the term of
the contract to an annual $50,000 non-accountable expense account. In the event
of a change in control, Mr. Madden and Ms. Brown may choose to continue their
employment with the Company or terminate employment and receive the remaining
salary under their respective contracts.

Since Mr. Madden and Ms. Brown are involved in all aspects of the
Company's business, there can be no assurance that a suitable replacement for
either could be found if either were unable to perform services for the Company.
As a consequence, a loss of Mr. Madden, Ms. Brown or other key management
personnel could have a material adverse effect upon the Company's business,
results of operations and financial condition. In addition, the Company's
ability to market its products and to maintain profitability will depend, in
large part, on its ability to attract and retain qualified personnel.
Competition for such personnel is intense and there can be no assurance that the
Company will be able to attract and retain such personnel. The inability of the
Company to attract and retain such qualified personnel would have a material
adverse effect on the Company's business, financial condition and results of
operations.

FASHION INDUSTRY RISKS. The success of the Company will depend in
significant part upon its ability to anticipate and respond to women's product
and fashion trends as well as to anticipate, gauge and react to changing
consumer demands in a timely manner. There can be no assurance that the
Company's products will correspond to the changes in taste and demand or that
the Company will be able to successfully market products which respond to such
trends. If the Company misjudges the market for its products, it may be faced
with significant excess inventories for some products and missed opportunities
with others. In addition, misjudgments in merchandise selection could adversely
affect the Company's image with its customers and weak sales and resulting
markdown requests from customers could have a material adverse effect on the
Company's business, results of operations and financial condition.

The industries in which the Company operates are cyclical, with
purchases tending to decline during recessionary periods when disposable income
is low. Purchases of contemporary shoes and accessories tend to decline during
recessionary periods and also may decline at other times. While the Company has
fared well in recent years in a difficult retail environment, there can be no
assurance that the Company will be able to maintain its historical rate of
growth in revenues and earnings, or remain profitable in the future. A recession
in the national or regional economies or uncertainties regarding future economic
prospects, among other things, could affect consumer spending habits and have a
material adverse effect on the Company's business results of operations and
financial condition.


13


In recent years, the retail industry has experienced consolidation and
other ownership changes. In addition, some of the Company's customers have
operated under the protection of the federal bankruptcy laws. In the future,
retailers in the United States and in foreign markets may consolidate, undergo
restructurings or reorganizations, or realign their affiliations, any of which
could decrease the number of stores that carry the Company's products or
increase the ownership concentration within the retail industry. While such
changes in the retail industry to date have not had a material adverse effect on
the Company's business or financial condition, there can be no assurance as to
the future effect of any such changes.

INVENTORY MANAGEMENT. The Company's ability to manage its inventories
properly is an important factor in its operations. Inventory shortages can
adversely affect the timing of shipments to customers and diminish brand
loyalty. Conversely, excess inventories can result in increased interest costs
as well as lower gross margins due to the necessity of providing discounts to
retailers. The inability of the Company to effectively manage its inventory
would have a material adverse effect on the Company's business, financial
condition and results of operations.

DEPENDENCE UPON CUSTOMERS AND RISKS RELATED TO EXTENDING CREDIT TO
CUSTOMERS. The Company's customers purchasing shoes consist principally of
department stores and specialty stores, including shoe boutiques. Certain of the
Company's department store customers, including some under common ownership,
account for significant portions of the Company's wholesale net sales.
Presently, the Company sells approximately sixty percent (60%) of its products
to department stores, including Federated Stores (Bloomingdales, Burdines,
Macy's and Bullocks), Dillards, Nordstrom, Dayton Hudson and May Department
Stores (Famous Barr, Filene's, Foley's, Hecht's, Kaufmann's, Meier & Frank, and
Robinson's May) and approximately forty (40%) percent to specialty stores,
including shoe boutiques. The Company's largest customers, Federated Stores and
Nordstrom, account for approximately twenty percent (20%) and seventeen percent
(17%) of the Company's wholesale sales, respectively.

The Company believes that a substantial portion of sales of the
Company's licensed products by its domestic licensing partners are also made to
the Company's largest department store customers. The Company generally enters
into a number of purchase order commitments with its customers for each of its
lines every season and does not enter into long-term agreements with any of its
customers. Therefore, a decision by Federated Stores, Nordstrom or any other
significant customer, whether motivated by competitive conditions, financial
difficulties or otherwise, to decrease the amount of merchandise purchased from
the Company or its licensing partners, or to change its manner of doing business
could have a material adverse effect on the Company's business, financial
condition and results of operations. The Company sells its products primarily to
retail stores across the United States and extends credit based on an evaluation
of each customer's financial condition, usually without requiring collateral.
While various retailers, including some of the Company's customers, have
experienced financial difficulties in the past few years which increased the
risk of extending credit to such retailers, the Company's losses due to bad


14


debts have been limited. However, financial difficulties of a customer could
cause the Company to curtail business with such customer or require the Company
to assume more credit risk relating to such customer's receivables.

IMPACT OF FOREIGN MANUFACTURERS. A significant portion of the Company's
products are currently sourced outside the United States through arrangements
with a number of foreign manufacturers in four different countries. During the
year ended December 31, 1998, approximately 95% of the Company's products were
purchased from sources outside the United States, including Mexico, China,
Brazil and Spain.

Risks inherent in foreign operations include work stoppages,
transportation delays and interruptions, changes in social, political and
economic conditions which could result in the disruption of trade from the
countries in which the Company's manufacturers or suppliers are located, the
imposition of additional regulations relating to imports, the imposition of
additional duties, taxes and other charges on imports, significant fluctuations
of the value of the dollar against foreign currencies, or restrictions on the
transfer of funds, any of which could have a material adverse effect on the
Company's business, financial condition and results of operations. The Company
does not believe that any such economic or political conditions will materially
affect the Company's ability to purchase products, since a variety of materials
and alternative sources exist. The Company cannot be certain, however, that it
will be able to identify such alternative sources without delay or without
greater cost to the Company, if ever. The Company's inability to identify and
secure alternative sources of supply in this situation would have a material
adverse effect on the Company's business, financial condition and results of
operations.

The Company's imported products are also subject to United States
customs duties. The United States and the countries in which the Company's
products are produced or sold may, from time to time, impose new quotas, duties,
tariffs, or other restrictions, or may adversely adjust prevailing quota, duty
or tariff levels, any of which could have a material adverse effect on the
Company's business, financial condition and results of operations.

POSSIBLE ADVERSE IMPACT OF UNAFFILIATED MANUFACTURERS' INABILITY TO
MANUFACTURE IN A TIMELY MANNER, TO MEET QUALITY STANDARDS OR TO USE ACCEPTABLE
LABOR PRACTICES. As is common in the footwear industry, the Company contracts
for the manufacture of a majority of its products to its specifications through
foreign manufacturers. The Company does not own or operate any manufacturing
facilities and is therefore dependent upon independent third parties for the
manufacture of all of its products. The Company's products are manufactured to
its specifications by both domestic and international manufacturers. The
inability of a manufacturer to ship orders of the Company's products in a timely
manner or to meet the Company's quality standards could cause the Company to
miss the delivery date requirements of its customers for those items, which
could result in cancellation of orders, refusal to accept deliveries or a
reduction in purchase prices, any of which could have a material adverse effect
on the Company's business, financial condition and results of operations.


15


Although the Company enters into a number of purchase order commitments
each season specifying a time frame for delivery, method of payment, design and
quality specifications and other standard industry provisions, the Company does
not have long-term contracts with any manufacturer. As a consequence, any of
these manufacturing relationships may be terminated, by either party, at any
time. Although the Company believes that other facilities are available for the
manufacture of the Company's products, both within and outside of the United
States, there can be no assurance that such facilities would be available to the
Company on an immediate basis, if at all, or that the costs charged to the
Company by such manufacturers will not be greater than those presently paid.

The Company requires its licensing partners and independent
manufacturers to operate in compliance with applicable laws and regulations.
While the Company promotes ethical business practices and the Company's staff
periodically visits and monitors the operations of its independent
manufacturers, the Company does not control such manufacturers or their labor
practices. The violation of labor or other laws by an independent manufacturer
of the Company or by one of the Company's licensing partners, or the divergence
of an independent manufacturer's or licensing partner's labor practices from
those generally accepted as ethical in the United States, could have a material
adverse effect on the Company's business, financial condition and results of
operations.

INTENSE INDUSTRY COMPETITION. The fashionable footwear industry is
highly competitive and barriers to entry are low. The Company's competitors
include specialty companies as well as companies with diversified product lines.
The recent substantial growth in the sales of fashionable footwear has
encouraged the entry of many new competitors and increased competition from
established companies. Most of these competitors, including Kenneth Cole, Nine
West, DKNY, Sketchers, Nike and Guess, have significantly greater financial and
other resources than the Company and there can be no assurance that the Company
will be able to compete successfully with other fashion footwear companies.
Increased competition could result in pricing pressures, increased marketing
expenditures and loss of market share, and could have a material adverse effect
on the Company's business, financial condition and results of operations. The
Company believes effective advertising and marketing, fashionable styling, high
quality and value are the most important competitive factors and plans to employ
these elements as it develops its products. The Company's inability to
effectively advertise and market its products could have a material adverse
effect on the Company's business, financial condition and results of operations.

EXPANSION OF RETAIL BUSINESS. The Company's continued growth depends to
a significant degree on further developing the Steve Madden and David Aaron
brands, creating new product categories and businesses and operating
Company-owned stores on a profitable basis. The Company plans to open ten (10)
Steve Madden retail stores in 1999. The Company's recent and planned expansion
includes the opening of stores in new geographic markets. New markets have in
the past presented, and will continue to present, competitive and merchandising
challenges that are different from those faced by the Company in its existing
markets. There can be no assurance that the Company will be able


16


to open new stores, and if opened, that such new stores will be able to achieve
sales and profitability levels consistent with existing stores. The Company's
retail expansion is dependent on a number of factors, including the Company's
ability to locate and obtain favorable store sites, the performance of the
Company's wholesale and retail operations, and the ability of the Company to
manage such expansion and hire and train personnel. Past comparable store sales
results may not be indicative of future results, and there can be no assurance
that the Company's comparable store sales results will increase or not decrease
in the future. In addition, there can be no assurance that the Company's
strategies to increase other sources of revenue, which may include expansion of
its licensing activities, will be successful or that the Company's overall sales
or profitability will increase or not be adversely affected as a result of the
implementation of such retail strategies.

The Company's growth has increased and will continue to increase demand
on the Company's managerial, operational and administrative resources. The
Company has recently invested significant resources in, among other things, its
management information systems and hiring and training new personnel. However,
in order to manage currently anticipated levels of future demand, the Company
may be required to, among other things, expand its distribution facilities,
establish relationships with new manufacturers to produce its products, and
continue to expand and improve its financial, management and operating systems.
There can be no assurance that the Company will be able to manage future growth
effectively and a failure to do so could have a material adverse effect on the
Company's business, financial condition and results of operations.

SEASONAL AND QUARTERLY FLUCTUATIONS. The Company's quarterly results
may fluctuate quarter to quarter as a result of the timing of holidays, weather,
the timing of larger shipments of footwear, market acceptance of the Company's
products, the mix, pricing and presentation of the products offered and sold,
the hiring and training of additional personnel, the timing of inventory write
downs, the cost of materials, the mix between wholesale and licensing
businesses, the incurrence of other operating costs and factors beyond the
Company's control, such as general economic conditions and actions of
competitors. In addition, the Company expects its sales and operating results
may fluctuate significantly with the opening of new retail stores, the amount of
revenue contributed by new stores, changes in comparable store sales and the
introduction of new products. Accordingly, the results of operations in any
quarter will not necessarily be indicative of the results that may be achieved
for a full fiscal year or any future quarter.

TRADEMARK AND SERVICEMARK PROTECTION. The Steve Madden and Steve Madden
plus Design trademarks/service marks have been registered in numerous
International Classes (25 clothing, shoes; 18 leather goods, handbags, wallets;
9 eye wear, 14 jewelry, 35 retail store services) in the United States. The
Company also has trademark registrations in the U.S. for the marks Eyeshadows by
Steve Madden (Int'l Cl. 9 eye wear), Ice Tea (Int'l Cl. 25 clothing) and Soho
Cobbler (Int. Cl. 9 eye wear, 25, shoes).


17


The Company further owns registrations for the Steve Madden and Steve
Madden plus Design trademarks/service marks in various International Classes in
China, Hong Kong, Israel, Japan, Korea, Panama, Taiwan and the Benelux countries
and has pending applications for registration for the Steve Madden and Steve
Madden plus Design trademarks/service marks in Canada, Argentina, Australia,
Brazil, Chile, throughout 15 cooperating countries in Europe, Italy, Malaysia,
Mexico, Peru, South Africa, Thailand and Venezuela. There can be no assurance,
however, that the Company will be able to effectively obtain rights to the Steve
Madden mark throughout all of the countries of the world. Moreover, no assurance
can be given that others will not assert rights in, or ownership of, trademarks
and other proprietary rights to the Company or that the Company will be able to
successfully resolve such conflicts. The failure of the Company to protect such
rights from unlawful and improper appropriation may have a material adverse
effect on the Company's business, financial condition and results of operation.

Additionally, the Company owns registration for the David Aaron
trademark and service mark in various International Classes in the United States
(Int'l Cl. 25 clothes, shoes, 18 leather goods, handbags, wallets, 35 retail
store services), Australia, Canada, Hong Kong and the 15 cooperating countries
in Europe. The Company further has pending applications for registration of the
David Aaron trademark and service mark in Israel, Japan, Panama and South
Africa. The Company believes that the David Aaron trademark has a significant
value and is important to the marketing of the Company's products.

The Company believes that its trademarks/service marks and other
proprietary rights are important to its success and its competitive position.
Accordingly, the Company devotes substantial resources to the establishment and
protection of its trademarks on a worldwide basis. Nevertheless, there can be no
assurance that the actions taken by the Company to establish and protect its
trademarks and other proprietary rights will be adequate to prevent imitation of
its products by others or to prevent others from seeking to block sales of the
Company's products as violative of the trademarks and proprietary rights of
others. Moreover, no assurance can be given that others will not assert rights
in, or ownership of, trademarks and other proprietary rights of the Company or
that the Company will be able to successfully resolve such conflicts. In
addition, the laws of certain foreign countries may not protect proprietary
rights to the same extent as do the laws of the United States. The failure of
the Company to establish and then protect such proprietary rights from unlawful
and improper appropriation could have a material adverse impact on the Company's
business, financial condition and results of operations.

FOREIGN CURRENCY FLUCTUATIONS. The Company generally purchases its
products in U.S. dollars. However, the Company sources substantially all of its
products overseas and, as such, the cost of these products may be affected by
changes in the value of the relevant currencies. Changes in currency exchange
rates may also affect the relative prices at which the Company and foreign
competitors sell their products in the same market. There can be no assurance
that foreign currency fluctuations will not have a material adverse impact on
the Company's business, financial condition and results of operations.


18


ABSENCE OF DIVIDENDS. The Company anticipates that all of its earnings
in the foreseeable future will be retained to finance the continued growth and
expansion of its business and has no current intention to pay cash dividends.

OUTSTANDING OPTIONS. As of March 15, 1999, the Company had outstanding
options to purchase an aggregate of approximately 2,968,000 shares of Common
Stock. Holders of such options are likely to exercise them when, in all
likelihood, the Company could obtain additional capital on terms more favorable
than those provided by the options. Further, while its options are outstanding,
they may adversely affect the terms in which the Company could obtain additional
capital.

YEAR 2000. The Company recognizes that a challenging problem exists in
that many computer systems worldwide do not have the capability of recognizing
the year 2000 or the years thereafter. No easy technological "quick fix" has yet
been developed for this problem. The Company has spent a considerable sum of
money to assure that all its software programs are year 2000 compliant and
believes that they will be year 2000 compliant during 1999, most likely during
the first half of the year. This "Year 2000 Computer Problem" creates risk for
the company from unforeseen problems in its own software and from third parties
with whom the company deals. Such failures of the Company and/or third parties'
computer systems could have a material adverse effect on the Company and its
ability to conduct its business in the future.

ITEM 2. PROPERTIES.

The Company maintains its executive offices at 52-16 Barnett Avenue,
Long Island City, NY 11104, and wholesale warehouse at 34-09 Queens Boulevard,
Long Island City, NY 11101. The Company maintains approximately 14,000 square
feet for its executive offices and approximately 12,000 square feet and 23,600
square feet at each of its wholesale warehouses. In addition, the Company
maintains a 6,000 square foot retail warehouse space at 43-15 38th Street, Long
Island City, NY 11101.

The Company's showroom is located at 1370 Avenue of the Americas, New
York, NY. All three of the Company's brands (Steve Madden(R), lei(R) and David
Aaron(R)) are sold from the 3,500 square foot showroom. The lease for the
Company's showroom expires in November, 2002.

All of the Company's retail stores are leased pursuant to leases that
extend for terms which average ten years in length. A majority of the leases
include clauses that provide for contingent rental payments if gross sales
exceed certain targets. In addition, a majority of the leases enable the Company
and/or the landlord to terminate the lease in the event that the Company's gross
sales do not achieve certain minimum levels during a prescribed period. Many of
the leases contain rent escalation clauses to compensate for increases in
operating costs and real estate taxes.


19


The current terms of the Company's retail store leases expire as
follows:

YEARS LEASE TERMS EXPIRE NUMBER OF STORES
------------------------------------------------------------
2003 3
2004 1
2005 1
2006 3
2007 3
2008 13
2009 5
2010 1

ITEM 3. LEGAL PROCEEDINGS.

Except as set forth below, no material legal proceedings are pending to
which the Company or any of its property is subject.

On or about March 13, 1998, the Company, its wholly owned subsidiary,
Steven Madden Retail, Inc. and Stav Efrat were sued by Ooga Associates Corp.
("Ooga"), a design and construction firm previously engaged by the Company to
design and construct certain of the Company's retail shoe stores. In this
action, entitled OOGA ASSOCIATES CORP. V. STEVEN MADDEN, INC., STEVEN MADDEN
RETAIL, INC., STEVEN MADDEN, LTD. AND STAV EFRAT, which is pending in the
Supreme Court of New York , County of New York , Ooga principally alleges that
(i) the Company breached an oral contract pursuant to which it engaged Ooga to
exclusively design and build the Company's retail shoe stores, (ii) the Company
induced Mr. Efrat, an officer and director of Ooga, to breach his fiduciary
duties to Ooga by improperly employing his services, and (iii) the Company
misappropriated Ooga's trade secrets by impermissibly using store designs and
concepts owned by Ooga. In its lawsuit, Ooga seeks damages consisting of amounts
based on its prospective earnings under the alleged oral contract with the
Company, its lost earnings on certain projects it claims to have abandoned or
forgone in reliance on the alleged oral contract with the Company, and on the
value of the designs and concepts allegedly misappropriated by the Company, and
also seeks an injunction prohibiting the Company from using Ooga's designs or
other proprietary information, from employing any Ooga employees or interfering
with Ooga's contractual relationships with its customers. On or about July 6,
1998, the Company moved to dismiss certain portions of Ooga's complaint,
including its claims for breach of the alleged oral contract, unfair competition
and conversion based upon the alleged misappropriations. In or about September
1998, Ooga moved for a preliminary injunction barring the Company's use of
certain designs and plans in a retail store then under construction in
Washington, D.C., and to amend its complaint to add claims against Steve Madden,
the Company's Chairman, and the Tricarico Group, an architectural firm retained
by the Company to provide certain services in connection with the Washington,
D.C. store. At a hearing held on October 22, 1998, the court denied Ooga's
motion for a preliminary injunction, orally dismissed Ooga's breach of contract
claims, and reserved decision with respect to the remainder of


20


Ooga's motion. On January 7, 1999, the Court suspended the action based on the
failure of Ooga to be present for mandatory court conference. The action is
subject to being revived upon application by Ooga within a one year period. The
Company believes that Ooga's claims are completely without merit, and intends to
vigorously contest its lawsuit.

The lawsuits commenced by Yves Levenson, the former president of Diva
Acquisition Corp. ("Diva"), and by David Siskin, the former Vice President of
Design of Diva, discussed in the Company's quarterly report on Form 10-Q for the
quarter ended March 31, 1998, were settled by the parties in December, 1998.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

No matters were submitted to a vote of the holders of the Company's
Common Stock during the last quarter of its fiscal year ended December 31, 1998.













21



PART II

ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS.

The Company's shares of Common Stock, Class A Warrants and Class B
Warrants were quoted since December 10, 1993 on The Nasdaq SmallCap Market under
the symbols SHOO, SHOOW and SHOOZ, respectively. In January 1996 and August,
1998 the Class A Warrants and Class B Warrants, respectively, ceased trading as
a result of the Company's call for redemption of such securities. The Company's
shares of Common Stock presently trade on The Nasdaq National Market.

The following table sets forth the range of high and low bid quotations
for the Common Stock, Class B Warrants for the two year period ended December
31, 1998, as reported by The Nasdaq SmallCap Market and The Nasdaq National
Market. The quotes represent inter-dealer prices without adjustment or mark-ups,
mark-downs or commissions and may not necessarily represent actual transactions.
The trading volume of the Company's securities fluctuates and may be limited
during certain periods. As a result, the liquidity of an investment in the
Company's securities may be adversely affected.

COMMON STOCK CLASS B WARRANTS
--------------- ----------------
HIGH LOW HIGH LOW
---- --- ---- ---
1998
----
Quarter ended
March 31, 1998 10 1/8 6 3/8 4 3/4 1 13/16

Quarter ended
June 30, 1998 11 7/8 8 1/8 6 1/8 3 3/16

Quarter ended
September 30, 1998 11 11/16 5 3/4 5 13/16 3 1/8*

Quarter ended
December 31, 1998 9 1/16 3 9/16 * *

1997
----
Quarter ended
March 31, 1997 6 3/8 3 1/2 2 7/16 15/16

Quarter ended
June 30, 1997 6 3/16 3 1/4 2 1 1/16

Quarter ended
September 30, 1997 8 13/16 5 7/16 3 7/16 1 9/16

Quarter ended
December 31, 1997 8 1/4 6 1/8 3 3/16 1 21/32

- -----------------
* The Class B Warrants ceased trading as of August 13, 1998 as a result of such
securities being called for redemption by the Company.


22


On March 25, 1999, the final quoted prices as reported by The Nasdaq
National Market was $8.00 for each share of Common Stock. As of March 25, 1999,
there were 10,724,235 shares of Common Stock outstanding, held of record by 88
record holders and approximatley 4,000 beneficial owners.

ITEM 6. SELECTED FINANCIAL DATA.

Item 6. Selected Financial Data

The following selected financial data has been derived from the
Company's audited financial statements. The Income Statement Data relating to
1998, 1997 and 1996 and the Balance Sheet Data as of December 31, 1998 and 1997
should be read in conjunction with the Company's audited consolidated financial
statements and notes thereto appearing elsewhere herein.




YEAR ENDED DECEMBER 31,
---------------------------------------------------------------------------
1998 1997 1996 1995 1994
---------------------------------------------------------------------------

INCOME STATEMENT DATA:

Net sales $85,783,000 $59,311,000 $45,823,000 $38,735,000 $8,448,000
Cost of sales 49,893,000 34,744,000 31,343,000 25,911,000 6,226,000
---------------------------------------------------------------------------

Gross profit 35,890,000 24,567,000 14,480,000 12,824,000 2,222,000
Commissions and licensing fees 3,273,000 2,321,000 951,000 378,000
Operating expenses (29,949,000) (22,262,000) (13,998,000) (7,451,000) (2,975,000)
---------------------------------------------------------------------------

Income from operations 9,214,000 4,626,000 1,433,000 5,751,000 (753,000)
Interest income 380,000 312,000 322,000 167,000 144,000
Interest expense (235,000) (339,000) (162,000) (265,000) (128,000)
Loss on sale of net assets (104,000)
---------------------------------------------------------------------------
Income before provision for income taxes 9,359,000 4,599,000 1,593,000 5,549,000 (737,000)
Provision for income taxes 3,912,000 1,899,000 534,000 1,793,000
---------------------------------------------------------------------------

Net Income $5,447,000 $2,700,000 $1,059,000 $3,756,000 ($737,000)
===========================================================================

Basic income per share $0.58 $0.33 $0.14 $0.66 ($0.13)
===========================================================================

Diluted income per share $0.50 $0.30 $0.13 $0.51 ($0.13)
===========================================================================

Weighted average common shares outstanding-basic
income per share 9,436,798 8,064,604 7,689,848 5,674,579 5,512,304

effect of potential common shares from exercise of
options and warrants 1,546,303 848,462 737,232 1,644,873 0
---------------------------------------------------------------------------

Weighted average common shares
outstanding-diluted
income per share 10,983,101 8,913,066 8,427,080 7,319,452 5,512,304
===========================================================================
BALANCE SHEET DATA

Total assets $48,928,000 $29,277,000 $22,361,000 $14,530,000 $5,741,000
Working capital 33,627,000 16,545,000 13,719,000 9,625,000 4,701,000
Noncurrent liabilities 681,000 359,000 166,000 0 0
Stockholders' equity 44,960,000 25,793,000 20,101,000 12,765,000 5,168,000



23



ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS.

The following discussion of the Company's financial condition and
results of operations should be read in conjunction with the Financial
Statements and Notes thereto appearing elsewhere in this document.

Statements in this "Management's Discussion and Analysis of Financial
Condition and Results of Operations" and elsewhere in this document as well as
statements made in press releases and oral statements that may be made by the
Company or by officers, directors or employees of the Company acting on the
Company's behalf that are not statements of historical or current fact
constitute "forward looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. Such forward-looking statements
involve known and unknown risks, uncertainties and other unknown factors that
could cause the actual results of the Company to be materially different from
the historical results or from any future results expressed or implied by such
forward-looking statements. In addition to statements which explicitly describe
such risks and uncertainties, readers are urged to consider statements labeled
with the terms "believes", "belief", "expects", "intends", "anticipates" or
"plans" to be uncertain forward-looking statements. The forward looking
statements contained herein are also subject generally to other risks and
uncertainties that are described from time to time in the Company's reports and
registration statements filed with the Securities and Exchange Commission.

The following table sets forth information on operations for the
periods indicated:


PERCENTAGE OF NET REVENUES
TWELVE MONTHS ENDED
DECEMBER 31



CONSOLIDATED: 1998 1997 1996
- ------------ ---- ---- ----

Net Sales $85,783,000 100% $59,311,000 100% $45,823,000 100%
Cost of Sales 49,893,000 58 34,744,000 59 31,343,000 68
Other Operating Income 3,273,000 4 2,321,000 4 951,000 2
Operating Expenses 29,949,000 35 22,262,000 38 13,998,000 31
Income from Operations 9,214,000 11 4,626,000 8 1,433,000 3
Interest Income (Expense) Net 145,000 0 (27,000) 0 160,000 0
Income Before Income Taxes 9,359,000 11 4,599,000 8 1,593,000 3
Net Income 5,447,000 6 2,700,000 5 1,059,000 2



24


PERCENTAGE OF NET REVENUES
TWELVE MONTHS ENDED
DECEMBER 31



By Segment 1998 1997 1996
- ---------- ---- ---- ----

WHOLESALE DIVISIONS:

STEVEN MADDEN, LTD.
Net Sales $49,891,000 100% $38,487,000 100% $36,464,000 100%
Cost of Sales 31,201,000 63 23,385,000 61 24,887,000 68
Other Operating Income 594,000 1 129,000 0 -- --
Operating Expenses 14,549,000 29 13,348,000 35 10,675,000 29
Income from Operations 4,735,000 9 1,883,000 5 902,000 3

DIVA ACQUISITION CORP
Net Sales $5,846,000 100% $6,447,000 100% $3,013,000 100%
Cost of Sales 4,421,000 76 4,086,000 63 2,741,000 74
Operating Expenses 1,489,000 25 2,207,000 34 1,147,000 38
Income (Loss) from Operations (64,000) (1) 154,000 2 (375,000) (12)

L.E.I. FOOTWEAR:
Net Sales $3,483,000 100% -- -- -- --
Cost of sales 2,200,000 63 -- -- -- --
Operating Expenses 828,000 24 -- -- -- --
Income from Operations 455,000 13 -- -- -- --

STEVEN MADDEN RETAIL INC.:

Net Sales $26,563,000 100% $13,249,000 100% $3,805,000 100%
Cost of Sales 12,071,000 45 6,143,000 46 1,871,000 49
Operating Expenses 11,751,000 44 5,501,000 42 1,385,000 36
Income from Operations 2,741,000 10 1,605,000 12 549,000 14

ADESSO MADDEN INC.:
(FIRST COST)

Net Sales -- -- $1,128,000 -- $2,541,000 --
Cost of Sales -- -- 1,130,000 -- 2,344,000 --
Commission Revenue -- -- 2,192,000 -- 951,000 --
Total Operating Revenue $2,679,000 100% 2,190,000 100% 1,148,000 100%
Operating Expenses 1,332,000 50 1,206,000 55 791,000 69
Income from Operations 1,347,000 50 984,000 45 357,000 31



25


RESULTS OF OPERATIONS

YEAR ENDED DECEMBER 31, 1998 VS. YEAR ENDED DECEMBER 31, 1997

CONSOLIDATED:

Sales for the year ended December 31, 1998 were $85,783,000 or 45%
higher than the $59,311,000 recorded in the comparable period of 1997. The
increase in sales is due to several factors including additional wholesale
accounts, increased reorders, EDI size replenishment, increased retail sales due
to the opening of twelve additional retail stores and three outlet stores during
1998. As a result of additional distribution, management feels that "Steve
Madden" as a brand name has increased in popularity nationwide. In turn,
increased sales have enabled the Company to expand its advertising and in store
concept efforts, all of which have contributed to the continuing increase in
sales. Also, the Company's new l.e.i. Wholesale Division ("l.e.i. Wholesale")
was launched in the third quarter of 1998 shipping to department stores
throughout the country. l.e.i. Wholesale generated revenue of $3,483,000 for the
six month period ended December 31,1998.

Cost of sales as a percentage of sales decreased 1% from 59% in 1997 to
58% in 1998. Increased sales volume has allowed the Company to purchase in
larger volume, resulting in a lower cost per pair. Gross profit as a percentage
of sales increased 1% from 41% in 1997 to 42% in 1998. This increase was due to
balanced sourcing, inventory management, EDI replenishment and the increase in
retail sales.

Selling, general and administrative (SG&A) expenses increased by 35% to
$29,949,000 in 1998 from $22,262,000 in 1997. The increase in SG&A is due
primarily to a 43% increase in payroll, bonuses and related expenses from
$8,358,000 in 1997 to $11,948,000 in 1998. Additionally, the Company focused its
efforts on advertising and marketing by increasing those expenses by 48% from
$1,698,000 in 1997 to $2,515,000 in 1998. The increase in the number of retail
outlets and expanded office facilities resulted in an increase in occupancy,
telephone, utilities, computer, printing/supplies and depreciation expenses by
102% from $3,264,000 in 1997 to $6,593,000 in 1998.


26


Income from operations for 1998 was $9,214,000 which represents an
increase of $4,588,000 or 99% over the income from operations of $4,626,000 in
1997. Net income increased by 102% to $5,447,000 in 1998 from $2,700,000 in
1997.

WHOLESALE DIVISIONS:

Sales from the Steve Madden Wholesale Division ("Madden Wholesale"),
accounted for $49,891,000 or 58% and $38,487,000 or 65% of total sales in 1998
and 1997, respectively. Cost of sales as a percentage of sales increased from
61% in 1997 to 63% in 1998 due the changing product mix in Madden Wholesale in
1998 compared to 1997. In 1997 sneakers, which were shipped at a higher margin
are not an important classification in 1998. Gross profit as a percentage of
sales decreased from 39% in 1997 to 37% in 1998 due to the same reason mentioned
above. Operating expenses increased by 9%, from $13,348,000 in 1997 to
$14,549,000 in 1998. This increase is due to an increase in payroll and payroll
related expenses principally due to the hiring of additional management
personnel and an increase in occupancy expenses due to additional warehouse
space needed for expanding EDI size replenishment inventory. Madden Wholesale
income from operations for the Year ended December 31, 1998 was $4,735,000
compared to income from operations of $1,883,000 for the Year ended December 31,
1997.

Sales from the Diva Acquisition Corp. Wholesale Division ("Diva
Wholesale") which markets the "David Aaron" brand name in footwear accounted for
$5,846,000 or 7%, and $6,447,000 or 11%, of total sales in 1998 and 1997,
respectively. The Company believes that the decrease in sales is primarily due
to the introduction of a new management team in the first quarter of 1998 for
Diva and the implementation of certain modifications to Diva's business which
the Company hopes will enhance operations in the future. Cost of sales as a
percentage of sales has increased from 63% in 1997 to 76% in 1998 in Diva
Wholesale, primarily as a result of a higher markdowns experienced in the second
and third quarters of 1998. Gross profit as a percentage of sales decreased from
37% in 1997 to 24% in 1998 due to the same reason mentioned above. Operating
expenses decreased by 33% from $2,207,000 in 1997 to $1,489,000 in 1998 due to
decreases in administrative payroll, selling and designing expenses. Loss from
operations from Diva was $64,000 in 1998 compared to income from operations of
$154,000 in 1997.

The Company's new l.e.i. Wholesale Division ("l.e.i. Wholesale")
commenced shipping to department stores throughout the country in third quarter
of 1998. l.e.i. Wholesale generated revenue of $3,483,000 for the six month
period ended December 31, 1998 and there have been substantial product reorders
in early 1999.

RETAIL DIVISION:

Sales from the Retail Division accounted for $26,563,000 or 31% and
$13,249,000 or 22% of total revenues in 1998 and 1997, respectively. The
increase in Retail Division sales is primarily due to the Company's opening of
twelve additional retail stores and three outlet stores during 1998 all of which
generated aggregate sales of $5,725,000. Same store sales


27


for the year ended December 31, 1998 increased by 4% over the same period of
1997. This increase in same store sales is due to EDI basic replenishment,
expansion of product assortment within classifications such as sandals, and the
Company's continued focus on testing new product. Gross profit as a percentage
of sales has increased by 1% from 54% in 1997 to 55% in 1998. Selling, general
and administrative expenses for the Retail Division increased to $11,751,000 or
44% of sales in 1998 from $5,501,000 or 42% of sales in 1997. This increase is
due to increases in payroll and related expenses, occupancy, printing, computer
and depreciation expenses as a result of opening twelve additional stores and
three outlet stores during the year ended December 31, 1998 and the addition of
a retail warehouse. Income from operations from the retail division was
$2,741,000 in 1998 compared to income from operations of $1,605,000 in 1997.

ADESSO-MADDEN DIVISION:

Adesso-Madden, Inc., a wholly owned subsidiary of the Company,
generated commission revenues of $2,679,000 for the year ended December 31, 1998
which represents an increase of $489,000 or 22% over the commission revenues of
$2,190,000 in 1997 due to having additional accounts. Adesso-Madden arranged for
the shipment of over $34 million of shoes at first cost to the mid-tier and mass
channels of distribution including stores such as JC Penneys, Target, Famous
Footwear, MelDisco and Walmart. Operating expenses increased by 10% from
$1,206,000 in 1997 to $1,332,000 in 1998 due to increases in sales commissions,
payroll and payroll related expenses. Income from operations from Adesso-Madden
was $1,347,000 in 1998 compared to income from operations of $984,000 in 1997.

YEAR ENDED DECEMBER 31, 1997 VS. YEAR ENDED DECEMBER 31, 1996

Sales for the year ended December 31, 1997 were $59,311,000, or 29%
higher than the $45,823,000 recorded in the comparable period of 1996. The
increase in sales is due to several factors including additional wholesale
accounts, increased reorders, increased retail sales due to the opening of two
retail stores in fourth quarter of 1996 and thirteen retail stores during 1997
and increased sales from the David Aaron brand (acquired April 1996). As a
result of additional distribution, management feels that "Steve Madden" as a
brand name has increased in popularity nationwide. In turn, increased sales have
enabled the Company to expand its advertising and in store concept efforts, all
of which have contributed to the continuing increase in sales.

Cost of sales decreased 9% from 68% in 1996 to 59% in 1997. Increased
sales volume has allowed the Company to purchase in larger volume, resulting in
a lower cost per pair. Also, the purchase of a higher percentage of shoes from
overseas suppliers, resulted in a lower cost per pair as compared to 1996. Gross
profit as a percentage of sales increased 9% from 32% in 1996 to 41% in 1997

Selling, general and administrative (SG&A) expenses increased by 59% to
$22,262,000 in 1997 from $13,998,000 in 1996. The increase in the year ended
December 31, 1997


28


reflect the costs incurred in implementing the Company's strategic plan to
strengthen it's management team and infrastructure, thereby laying the
foundation for future growth. The increase in SG&A is due primarily to a 67%
increase in payroll, bonuses and related expenses from $5,010,000 in 1996 to
$8,358,000 in 1997. Additionally, the Company focused its efforts on selling,
advertising, marketing and designing thus increasing those expenses by 61% from
$4,660,000 in 1996 to $7,517,000 in 1997. Also, the increase in the number of
retail outlets and expanded office facilities resulted in an increase in
occupancy, telephone, utilities, computer, legal, printing/supplies and
depreciation expenses by 150% from $1,507,000 in 1996 to $3,763,000 in 1997.

Income from operations for 1997 was $4,626,000 which represents an
increase of $3,193,000 or 223% over the income from operations of $1,433,000 in
1996. The net income increased by 155% to $2,700,000 in 1997 from $1,059,000 in
1996.

WHOLESALE DIVISIONS:

Sales from the Steve Madden Wholesale Division ("Madden Wholesale"),
accounted for $38,487,000 or 65% and $36,464,000 or 80% of total sales in 1997
and 1996, respectively. Cost of sales as a percentage of sales has decreased by
7% from 68% in 1996 to 61% in 1997 in Madden Wholesale. Gross profit as a
percentage of sales increased 7% from 32% in 1996 to 39% in 1997. Operating
expenses increased by 25%, from $10,675,000 in 1996 to $13,348,000 in 1997. This
increase is due to an increase in advertising expenses, payroll and payroll
related expenses principally due to the hiring of additional management
personnel and an increase in occupancy expenses due to additional warehouse
space needed for expanding EDI size replenishment inventory. Operating expenses
have also increased due to the development of a new line of sneakers and the
hiring of additional personnel to facilitate future growth of footwear
classifications/extensions. Wholesale income from operations for the year ended
December 31, 1997 was $1,883,000 compared to income from operations of $902,000
for the year ended December 31, 1996.

Sales from the Diva Acquisition Corp. Wholesale Division ("Diva
Wholesale"-acquired April 1, 1996) which markets the "David Aaron" brand name in
footwear accounted for $6,447,000 or 11%, and $3,013,000 or 7%, of total sales
in 1997 and 1996, respectively. Gross profit as a percentage of sales increased
from 26% in 1996 to 37% in 1997. Operating expenses increased by 92% from
$1,147,000 in 1996 to $2,207,000 in 1997 due to increases in payroll and payroll
related expenses, computer, printing, and depreciation expenses. Income from
operations from Diva was $154,000 in 1997 compared to a loss of $375,000 in
1996.

RETAIL DIVISION:

Sales from the Retail Division accounted for $13,249,000 or 22% and
$3,805,000 or 8% of total revenues in 1997 and 1996, respectively. The
comparable stores sales for the year end increased 17% over the same period of
1996. The increase in Retail Division sales is


29


primarily due to the Company's opening of retail stores in Roosevelt Field in
Garden City, NY and Garden State Plaza in Paramus, NJ, in the fourth quarter of
1996, Queens Center Mall in Elmhurst, NY and Lenox Square Mall in Atlanta, GA,
in the second quarter of 1997, Willowbrook Mall in Wayne, NJ; Cherry Hill Mall
in Cherry Hill, NJ; Staten Island Mall in Staten Island, NY; Glendale Galeria in
Glendale, CA and Montgomery Mall in Bethesda MD, in the third quarter of 1997
and Southshore Plaza in Braintree, MA; David Aaron in New York, NY; Smithhaven
Mall in Lakegrove, NY; Coconut Grove Mall in Coconut Grove, FL; Broward Mall in
Plantation, FL; Valleyfair Shopping Center in Santa Clara, CA, in the fourth
quarter of 1997 all of which generated aggregate sales of $8,782,000. Selling,
general and administrative expenses for the Retail Division increased to
$5,501,000 or 42% of sales in 1997 from $1,385,000 or 36% of sales in 1996. This
increase is due to increases in payroll and related expenses, occupancy,
printing, computer and depreciation expenses as a result of opening thirteen
additional stores in 1997 and the addition of a retail warehouse at 43-15 38th
Street, Long Island City, NY. Income from operations from the retail division
was $1,605,000 in 1997 compared to income from operations of $549,000 in 1996.

ADESSO-MADDEN DIVISION:

Adesso-Madden , a wholly owned subsidiary of the Company, generated
sales of $1,128,000 in 1997 compared to revenue of $2,541,000 in 1996. This
decrease in sales in the year ended December 31, 1997 reflects the change in how
Adesso-Madden sells its products or services, the private label business
provides design and sourcing services to its customers and records commission
income. Adesso-Madden generated commission revenues of $2,192,000 for the year
ended December 31, 1997 which represents an increase of $1,241,000 or 130% over
the commission income of $951,000 in 1996. Operating expenses increased by 52%
from $791,000 in 1996 to $1,206,000 in 1997 due to increases in selling and
commission, payroll and payroll related expenses, and telephone expenses. Income
from operations from Adesso-Madden was $984,000 in 1997 compared to an income of
$357,000 in 1996.

LIQUIDITY AND CAPITAL RESOURCES

The Company had working capital of $33,627,000 at December 31, 1998
which represents an increase of $17,082,000 in working capital from December
31,1997.

As of July 9, 1998, the Board of Directors of the Company approved the
redemption of all of the Company's outstanding Class B Redeemable Common Stock
Purchase Warrants (the "Class B Warrants). Warrantholders had until the close of
business on August 13, 1998 to exercise their Class B warrants for the purchase
of shares of Common Stock at an exercise price of $5.50 per share. Class B
Warrants not exercise were redeemed by paying $.05 for each outstanding Class B
Warrant. The Company received net proceeds of $10,826,000 from the exercise of
Class B Warrants and redeemed 15,310 Class B Warrants.


30


The Company's customers purchasing shoes consist principally of
department stores and specialty stores, including shoe boutiques. Presently, the
Company sells approximately sixty percent (60%) of its products to department
stores, including Federated Department Stores (Bloomingdales, Bon Marche,
Burdines, Macy's and Rich's), May Department Stores (Famous Barr, Filene's,
Foley's, Hecht's, Kaufmann's, Meier & Frank and Robinsons May), Dillard's,
Dayton-Hudson and Nordstorm approximately forty percent (40%) to specialty
stores, including Journey's, Wet Seal and The Buckle and catalog retailers,
including Victoria's Secret and Fingerhut. Federated Department Stores and
Nordstorm's presently account for approximately twenty percent (20%) and
seventeen percent (17%) of the Company's sales, respectively.

OPERATING ACTIVITIES

During the year ended December 31, 1998, cash provided by operating
activities was $1,054,000. Uses of cash arose principally from an increase in
accounts receivable factored of $4,552,000 and an increase in inventories of
$2,716,000 and a decrease in accrued bonuses of $362,000. Cash was provided
principally by an increase in accounts payable and accrued expenses of $386,000
and a decrease in prepaid expenses and other assets of $717,000.

The Company has lease agreements for office, warehouse, and retail
space, expiring at various times through 2009. Future obligations under these
lease agreements total approximately $30,000,000.

The Company has employment agreements with various officers currently
providing for aggregate annual salaries of approximately $1,327,000, subject to
annual bonuses and annual increases as may be determined by the Company's Board
of Directors. In addition, as part of the employment agreements, the Company is
committed to pay incentive bonuses based on income before interest, depreciation
and taxes to the officers.

The Company continues to increase its supply of products from foreign
manufacturers, the majority of which are located in Brazil and Mexico. Although
the Company has not entered into long-term manufacturing contracts with any of
these foreign companies, the Company believes that a sufficient number of
alternative sources exist outside of the United States for the manufacture of
its products if current suppliers need to be replaced. In addition, because the
Company deals with U.S. currency for all transactions and intends to continue to
do so, the Company believes there should be no foreign exchange considerations.

INVESTING ACTIVITIES

During the year ended December 31, 1998, the Company used cash of
$4,017,000 to acquire computer equipment and make leasehold improvements on new
retail stores, warehouse space and office space. The Company also sold
investment securities resulting in proceeds of $1,492,000.


31


FINANCING ACTIVITIES

During the year ended December 31, 1998, the Company received
$13,345,000 from the exercise of options and warrants.

LICENSE AGREEMENTS

During the second quarter of 1997, the Company entered into three
license agreements for hosiery, jewelry and ready-to-wear, bringing the total
number of license agreements to six, including three license agreements entered
into during the year ended December 31, 1997 for handbags, sunglasses and
outerwear. The Company added its seventh license, Van Mar, Inc. for Steve Madden
intimates which contract commenced on April 1, 1998 and the Company also
extended its agreement with CO International to include hair accessories in
Canada and U.S.A. due to requests from customers. The Company is pleased to
announce that as of January 1, 1999 an affiliate of the Jordache organization,
will now be the Company's jeanswear and sportswear licensee. The previous
license agreement with Winer Industries was mutually ended. Also, in October 1,
1998 the Company entered into a license agreement with Daniel M. Friedman
Associates, Inc., for belts. Additionally, our license income increased by 360%
from $129,000 in 1997 to $594,000 in 1998. By December 31, 1998, the Company had
eight license partners covering ten product categories. The Company is exploring
additional licensing opportunities.

On April 21, 1998 the Company signed a License Agreement with R.S.V.
Sport, Inc., pursuant to which the Company has the right to use the l.e.i.
trademark in connection with the sale of women and girls footwear. R.S.V. Sport,
Inc., is a $130 million jeanswear company and is among the most popular jean
brands for young women ages 12 to 20. This provides the Company with the
opportunity to market shoes to a different customer base than those customers
presently targeted by the Steve Madden brand. The line will be offered at lower
retail prices than the Steve Madden brand.

As of January 1, 1999, the Company entered into a license agreement
with Jordache organization that will enable the Company to use the Jordache
brand name in the mass channels of distribution, such as Walmart. The Company
believes that this strategy will continue to support the growth of its Adesso
Madden subsidiary beginning in the third quarter of 1999.

YEAR 2000

The Company recognizes that a challenging problem exists in that many
computer systems worldwide do not have the capability of recognizing the year
2000 or the years thereafter. No easy technological "quick fix" has yet been
developed for this problem. The Company is expending approximately $200,000 to
assure that its computer systems are reprogrammed in time to effectively deal
with transactions in the year 2000 and beyond. This "year 2000 Computer Problem"
creates risk for the Company from unforeseen problems in its own computer
systems and from third parties with whom the Company deals. Such failures of


32


the Company and/or third parties' computer systems could have a material adverse
effect on the Company and its business in the future.


INFLATION

The Company does not believe that inflation has had a material adverse
effect on sales or income during the past several years. Increases in supplies
or other operating costs could adversely affect the Company's operations;
however, the Company believes it could increase prices to offset increases in
costs of goods sold or other operating costs.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Not applicable.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

See financial statements following Item 14 of this Annual Report on
Form 10-K.

ITEM 9. CHANGES IN AND DISAGREEMENT WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE.

None.

PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS;
COMPLIANCE WITH SECTION 16(a) OF THE EXCHANGE ACT OF THE REGISTRANT.

The names and ages of the directors and executive officers of the
Company are set forth below:

NAME AGE POSITION(S) WITH THE COMPANY
- ---- --- ----------------------------

Steven Madden 41 Chairman of the Board, Chief Executive
Officer and President

Rhonda Brown 43 Chief Operating Officer and Director

Arvind Dharia 49 Chief Financial Officer, Director and
Secretary

John Basile 47 Executive Vice President and Director

Gerald Mongeluzo 58 President of Adesso-Madden, Inc.

Charles Koppelman 58 Director

John L. Madden 51 Director

Peter Migliorini 50 Director

Les Wagner 58 Director


33


BACKGROUND OF EXECUTIVE OFFICERS AND DIRECTORS

STEVEN MADDEN has been since the Company's inception, the Chairman of
the Board, Chief Executive Officer and President. In 1980, Mr. Madden joined
L.J. Simone, a domestic footwear manufacturer, as an Account Executive. At that
time, L.J. Simone had annual sales of approximately $800,000. Mr. Madden was
promoted to Sales Manager and Director of Product Development and was
instrumental in the company's growth to $28 million in annual sales. After
leaving L.J. Simone in 1988, Mr. Madden joined M.C.M. Footwear, where he
commenced the design, development and marketing of the "Souliers" line of
footwear for women. In 1990, Mr. Madden founded the Company.

RHONDA J. BROWN has been the Chief Operating Officer of the Company
since July 1996 and a director of the Company since November 1996. Prior to
joining the Company, Ms. Brown served as President and Chief Executive Officer
of Icing, Inc. from May 1995 to December 1995. Previously, from August 1992 to
December 1994, Ms. Brown served as Merchandise President of Macy's East, a
division of R.H. Macy & Co., Inc. From July 1988 to July 1992. Ms. Brown served
as Senior Vice-President and General Merchandise Manager to Lord & Taylor, a
division of the May Company. Ms. Brown attended the American University,
receiving a BS in Marketing and Public Communications in 1976.

ARVIND DHARIA has been the Chief Financial Officer of the Company since
October 1992 and a Director since December 1993. From December 1988 to September
1992, Mr. Dharia was Assistant Controller of Millennium III Real Estate Corp.

JOHN BASILE has been the Director of Operations of the Company since
June 1994 and a Director of the Company since November 1996. From 1990 to 1994,
Mr. Basile was Executive Vice President of Cougar U.S.A. responsible for the
United States Division of Susan Shoes of Canada. Previously, Mr. Basile was a
Sales Manager at Bellini Imports from 1980 to 1990.


34


GERALD MONGELUZO has been President of Adesso-Madden, Inc., a wholly
owned subsidiary of the Company, since September 1995. Previously, Mr. Mongeluzo
was the founder and President of Adesso Shoes, Inc., a buying agent of private
label shoes. From 1987-1991, Mr. Mongeluzo was the President of the Prima
Barabaro Division of Cells Enterprise, Inc. Mr. Mongeluzo founded Prima Shoes,
Inc., a buying agent of private label shoes, and served as President from 1984
to 1987.

CHARLES KOPPELMAN has been a director of the Company of the Company
since June 1998. Since February 4, 1998, Mr. Koppelman has been the Chairman and
Chief Executive Officer of CAK Universal Credit Corp., a joint venture created
with Prudential Securities to provide financing to the entertainment, sports and
licensing industries. From 1988 to 1997, Mr. Koppelman served as the Chairman
and Chief Executive Officer of EMI Capital Music, N.A.

JOHN L. MADDEN has been a Director of the Company since the Company's
inception. From April 1992 until August 1993, Mr. Madden was associated with GKN
Securities, Inc. as a Senior Account Executive. From August 1993 to April 1994,
Mr. Madden was employed by Biltmore Securities as a Managing Director and
registered sales representative. From May 1994 to May 1996, Mr. Madden served as
Vice President of Investments for GKN Securities, Inc. From May 1996 through
December 1996, Mr. Madden was associated with Kenny Securities, Inc. As of
January 1997, Mr. Madden has been associated with Merit Capital, Corp. Mr.
Madden is the brother of Steven Madden, the Company's Chairman of the Board,
Chief Executive Officer and President.

PETER MIGLIORINI has been a Director of the Company since October 1996.
From 1994 to present, Mr. Migliorini has served as Sales Manager for Greschlers,
Inc., a major supply company located in Brooklyn, New York. From 1987 to 1994
Mr. Migliorini served as Director of Operations for Mackroyce Group. Mr.
Migliorini has previously served in a number of capacities, ranging from
Assistant Buyer to Chief Planner/Coordinator for several shoe companies
including Meldico Shoes, Perry Shoes, and Fasco Shoes.

LES WAGNER has been a Director of the Company since October 1996. From
1993 to 1996, Mr. Wagner served as the President of Baker/Leeds Shoe Store, a
Division of Edison Brothers Stores, Inc. Mr. Wagner has served in a number of
other capacities for Baker/Leeds from 1963 to 1993 which included, General
Merchandise Manager from 1989 to 1993; Vice President Real Estate Northeast Area
from 1988 to 1989; and President, Gussini Discount Shoe Division from 1987 to
1988. Mr. Wagner attended Harvard University, completing the Advanced Management
Program (AMP 100). Mr. Wagner performs consulting services for the Company from
time to time.

COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934

Section 16(a) of the Securities Exchange Act of 1934 requires the
Company's directors and executive officers, and persons who own more than ten
percent (10%) of a


35


registered class of the Company's equity securities, to file with the Securities
and Exchange Commission initial reports of ownership and reports of changes in
ownership of common stock and other equity securities of the Company. Officers,
directors and greater than ten percent shareholders are required by SEC
regulation to furnish the Company with copies of all Section 16(a) forms they
file.

To the Company's knowledge, based solely on its review of the copies of
such reports furnished to the Company during the year ended December 31, 1998,
all Section 16(a) filing requirements applicable to its officers and directors
and greater than ten percent beneficial owners were satisfied.

ITEM 11. EXECUTIVE COMPENSATION

Incorporated herein by reference from the Company's definitive proxy
statement to be filed pursuant to Regulation 14A under the Securities Exchange
Act of 1934.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.

Incorporated herein by reference from the Company's definitive proxy
statement to be filed pursuant to Regulation 14A under the Securities Exchange
Act of 1934.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

Incorporated herein by reference from the Company's definitive proxy
statement to be filed pursuant to Regulation 14A under the Securities Exchange
Act of 1934.

PART IV

ITEM 14. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

(a)(1) FINANCIAL STATEMENTS

The following consolidated financial statements of Steven
Madden, Ltd. and subsidiaries are included in Item 8:

Consolidated Balance Sheets--December 31, 1998 and 1997
Consolidated Statements of Operations--Years ended December
31, 1998, 1997 and 1996.
Consolidated Statements of Changes in Stockholder's
Equity--Years ended December 31, 1998, 1997 and 1996.

Notes to Financial Statements.


36


(a)(2) FINANCIAL STATEMENT SCHEDULES

All other schedules for which provision is made in the
applicable accounting regulations of the Securities and
Exchange Commission are not required under the related
instructions or are not applicable and therefore, have been
omitted.

(b) REPORTS ON FORM 8-K

(1) Current Report on Form 8-K filed on November 18, 1998, Item 5.

(c) EXHIBITS.

EXHIBITS
- --------

3.01** Certificate of Incorporation of the Company.

3.02** By-Laws of the Company.

4.01* Specimen Certificate for shares of Common Stock.

10.01*** Amended Employment Agreement between the Company and Steven Madden,
as amended.

10.02 Employment Agreement of John Basile.

10.04*** Employment Agreement of Rhonda Brown.

21.01 Subsidiaries of Registrant.

* Previously filed with and incorporated hereby with reference to the
Registrant's Registration Statement on Form SB-2 (No. 3367162-NY, as
amended, declared effective on December 10, 1994).

** Incorporated by reference to the Company's Current Report on Form 8-K filed
on November 23, 1998 with the Commission.

*** Previously filed with and incorporated hereby with reference to the
Company's Form 10-KSB for the year ended December 31, 1996.




37


STEVEN MADDEN, LTD. AND SUBSIDIARIES

CONTENTS



PAGE
----

CONSOLIDATED FINANCIAL STATEMENTS

Independent auditors' report F-2

Balance sheets as of December 31, 1998 and 1997 F-3

Statements of operations for the years ended December 31 1998, 1997 and 1996 F-4

Statements of changes in stockholders' equity for the years ended December 31, 1998,
1997 and 1996 F-5

Statements of cash flows for the years ended December 31, 1998, 1997 and 1996 F-6

Notes to financial statements F-7



F-1






INDEPENDENT AUDITORS' REPORT

To the Board of Directors and Stockholders
Steven Madden, Ltd.
New York, New York


We have audited the accompanying consolidated balance sheets of Steven Madden,
Ltd. and subsidiaries as of December 31, 1998, and 1997, and the related
consolidated statements of operations, changes in stockholders' equity and cash
flows for each of the years in the three-year period ended December 31, 1998.
These financial statements are the responsibility of the Company's management.
Our responsibility is to express an opinion on these financial statements based
on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements enumerated above present fairly, in all
material respects, the consolidated financial position of Steven Madden, Ltd.
and subsidiaries as of December 31, 1998 and 1997, and the consolidated results
of their operations and their consolidated cash flows for each of the years in
the three-year period ended December 31, 1998 in conformity with generally
accepted accounting principles.



Richard A. Eisner & Company, LLP

New York, New York
February 19, 1999


F-2




STEVEN MADDEN, LTD. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS



DECEMBER 31,
----------------------------
1998 1997
------------ ------------

ASSETS
Current assets:
Cash and cash equivalents $ 14,642,000 $ 3,887,000
Investments 499,000 1,991,000
Accounts receivable - net of allowances of $462,000 and $351,000 924,000 1,127,000
Due from factor - net of allowances of $351,000 and $335,000 9,357,000 4,821,000
Inventories 7,971,000 5,081,000
Prepaid advertising 896,000 441,000
Prepaid expenses and other current assets 2,091,000 2,322,000
Deferred taxes 534,000
------------ ------------

Total current assets 36,914,000 19,670,000

Property and equipment, net 8,991,000 5,931,000
Prepaid advertising, less current portion 1,041,000
Deferred taxes 293,000 401,000
Deposits and other 247,000 258,000
Cost in excess of fair value of net assets acquired - net of accumulated
amortization of $297,000 and $170,000 2,483,000 1,976,000
------------ ------------

$ 48,928,000 $ 29,277,000
============ ============
LIABILITIES
Current liabilities:
Current portion of lease payable $ 106,000 $ 105,000
Accounts payable and accrued expenses 2,950,000 2,427,000
Accrued bonuses 231,000 593,000
------------ ------------

Total current liabilities 3,287,000 3,125,000

Deferred rent 385,000
Lease payable, less current portion 296,000 359,000
------------ ------------

3,968,000 3,484,000
------------ ------------
Commitments, contingencies and other (Note I)

STOCKHOLDERS' EQUITY (NOTE D)
Common stock - $.0001 par value, 60,000,000 shares authorized, 10,940,643
and 8,429,073 shares issued and outstanding 1,000 1,000
Additional paid-in capital 36,601,000 21,721,000
Retained earnings 11,256,000 5,809,000
Unearned compensation (1,661,000) (1,281,000)
Treasury stock at cost - 270,204 and 101,800 shares (1,237,000) (457,000)
------------ ------------
44,960,000 25,793,000
------------ ------------
$ 48,928,000 $ 29,277,000
============ ============


SEE NOTES TO FINANCIAL STATEMENTS CONSOLIDATED BALANCE SHEETS


F-3



STEVEN MADDEN, LTD. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS



YEAR ENDED DECEMBER 31,
--------------------------------------------
1998 1997 1996
------------ ------------ ------------

Net sales $ 85,783,000 $ 59,311,000 $ 45,823,000
Cost of sales 49,893,000 34,744,000 31,343,000
------------ ------------ ------------

Gross profit 35,890,000 24,567,000 14,480,000
Commission and licensing fee income 3,273,000 2,321,000 951,000
Operating expenses (29,949,000) (22,262,000) (13,998,000)
------------ ------------ ------------

Income from operations 9,214,000 4,626,000 1,433,000

Other income (expenses):
Interest income 380,000 312,000 322,000
Interest expense (235,000) (339,000) (162,000)
------------ ------------ ------------

Income before provision for income taxes 9,359,000 4,599,000 1,593,000
Provision for income taxes 3,912,000 1,899,000 534,000
------------ ------------ ------------

NET INCOME $ 5,447,000 $ 2,700,000 $ 1,059,000
============ ============ ============

BASIC INCOME PER SHARE $ 0.58 $ 0.33 $ 0.14
============ ============ ============

DILUTED INCOME PER SHARE $ 0.50 $ 0.30 $ 0.13
============ ============ ============

WEIGHTED AVERAGE COMMON SHARES OUTSTANDING - BASIC
INCOME PER SHARE 9,436,798 8,064,604 7,689,848
EFFECT OF POTENTIAL COMMON SHARES FROM EXERCISE OF
OPTIONS AND WARRANTS 1,546,303 848,462 737,232
------------ ------------ ------------

WEIGHTED AVERAGE COMMON SHARES OUTSTANDING - DILUTED
INCOME PER SHARE 10,983,101 8,913,066 8,427,080
============ ============ ============


SEE NOTES TO FINANCIAL STATEMENTS


F-4


STEVEN MADDEN, LTD. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY



COMMON STOCK ADDITIONAL
---------------------- PAID-IN RETAINED UNEARNED
SHARES AMOUNT CAPITAL EARNINGS COMPENSATION
--------- -------- ------------ ----------- -------------

BALANCE - DECEMBER 31, 1995 6,415,776 $ 1,000 $ 11,179,000 $ 2,050,000 $ (464,000)
Exercise of stock options and warrants 1,417,818 6,342,000
Common stock purchased for treasury
Costs incurred in connection with registration (40,000)
Tax benefit from exercise of options 288,000
Net income 1,059,000
Amortization of unearned compensation 144,000
--------- -------- ------------ ----------- -----------

BALANCE - DECEMBER 31, 1996 7,833,594 1,000 17,769,000 3,109,000 (320,000)
Exercise of stock options 487,000 1,339,000
Common stock issued in connection
with purchase of subsidiary 108,479 809,000
Compensation in connection with
issuance of stock options 39,000
Tax benefit from exercise of options 420,000
Net income 2,700,000
Unearned compensation relating
to issuance of stock options 1,345,000 (1,345,000)
Amortization of unearned compensation 384,000
--------- -------- ------------ ----------- -----------

BALANCE - DECEMBER 31, 1997 8,429,073 1,000 21,721,000 5,809,000 (1,281,000)
Exercise of stock options,
units and warrants net of costs of $60,000 2,447,050 13,345,000
Common stock issued in connection with acquisition 64,520 667,000
Compensation in connection with issuance of stock
options to consultant 14,000
Tax benefit from exercise of options 198,000
Net income 5,447,000
Unearned compensation relating
to issuance of stock options 656,000 (656,000)
Amortization of unearned compensation 276,000
Common stock purchased for treasury
---------- -------- ------------ ----------- -----------

BALANCE - DECEMBER 31, 1998 10,940,643 $ 1,000 $ 36,601,000 $11,256,000 $(1,661,000)
========== ======== ============ =========== ===========





TREASURY STOCK TOTAL
-------------------- STOCKHOLDERS'
SHARES AMOUNT EQUITY
------ ----------- ------------

BALANCE - DECEMBER 31, 1995 $ 12,766,000
Exercise of stock options and warrants 6,342,000
Common stock purchased for treasury 101,800 $ (457,000) (457,000)
Costs incurred in connection with registration (40,000)
Tax benefit from exercise of options 288,000
Net income 1,059,000
Amortization of unearned compensation 144,000
------- ----------- ------------

BALANCE - DECEMBER 31, 1996 101,800 (457,000) 20,102,000
Exercise of stock options 1,339,000
Common stock issued in connection
with purchase of subsidiary 809,000
Compensation in connection with
issuance of stock options 39,000
Tax benefit from exercise of options 420,000
Net income 2,700,000
Unearned compensation relating
to issuance of stock options 0
Amortization of unearned compensation 384,000
------- ----------- ------------

BALANCE - DECEMBER 31, 1997 101,800 (457,000) 25,793,000
Exercise of stock options, units and warrants net
of costs of $60,000 13,345,000
Common stock issued in connection with acquisition 667,000
Compensation in connection
with issuance of stock options to consultant 14,000
Tax benefit from exercise of options 198,000
Net income 5,447,000
Unearned compensation relating
to issuance of stock options 0
Amortization of unearned compensation 276,000
Common stock purchased for treasury 168,404 (780,000) (780,000)
------- ----------- ------------

BALANCE - DECEMBER 31, 1998 270,204 $(1,237,000) $ 44,960,000
======= =========== ============


F-5

STEVEN MADDEN, LTD. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS


YEAR ENDED DECEMBER 31,
-------------------------------------------
1998 1997 1996
------------ ------------ -------------

CASH FLOWS FROM OPERATING ACTIVITIES:
Net income $ 5,447,000 $ 2,700,000 $ 1,059,000
Adjustments to reconcile net income to net cash provided by
(used in) operating activities:
Options issued for consulting services 14,000 39,000
Depreciation and amortization 1,357,000 774,000 368,000
Deferred taxes (426,000) 50,000 (233,000)
Deferred compensation 276,000 384,000 144,000
Tax benefit from exercise of options 198,000 420,000 288,000
Provision for doubtful accounts and chargebacks 228,000 664,000 675,000
Deferred rent expense 385,000 (36,000)
Changes, net of acquisitions, in:
Accounts receivable (9,000) (1,269,000) 365,000
Due from factor (4,552,000) 41,000 (876,000)
Inventories (2,716,000) (2,324,000) (1,381,000)
Prepaid expenses and other assets 717,000 (680,000) (199,000)
Accounts payable and accrued expenses 386,000 1,144,000 280,000
Accrued bonuses (362,000) 160,000 (163,000)
Other current liabilities 303,000 (11,000)
Tax liability 111,000 (1,000) (1,154,000)
------------ ------------ -------------
Net cash provided by (used in) operating activities 1,054,000 2,405,000 (874,000)
------------ ------------ -------------

CASH FLOWS FROM INVESTING ACTIVITIES:
Purchase of property and equipment (4,017,000) (3,686,000) (1,180,000)
Acquisition of lease rights (242,000) (235,000) (200,000)
Acquisition of subsidiary (1,076,000)
Repayment of debt assumed in acquisition (476,000)
Purchases of investment securities (499,000) (1,991,000)
Maturity of investment securities 1,991,000

Payments in connection with acquisition of business (35,000)
------------ ------------ -------------
Net cash used in investing activities (2,802,000) (5,912,000) (2,932,000)
------------ ------------ -------------

CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from options, units and warrants exercised - net 13,345,000 1,339,000 6,302,000
Purchase of treasury stock (780,000) (457,000)
Payments of lease obligations (62,000) (96,000) (11,000)
------------ -------------- -----------
Net cash provided by financing activities 12,503,000 1,243,000 5,834,000
------------ -------------- -----------

NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS 10,755,000 (2,264,000) 2,028,000
Cash and cash equivalents - beginning of year 3,887,000 6,151,000 4,123,000
------------ -------------- -----------

CASH AND CASH EQUIVALENTS - END OF YEAR $ 14,642,000 $ 3,887,000 $ 6,151,000
============ ============== ===========

SUPPLEMENTAL DISCLOSURES OF NONCASH INVESTING AND
FINANCING ACTIVITIES:
Acquisition of leased assets $ 358,000 $ 194,000
Note issued in connection with acquisition $ 645,000
Common stock issued in payment of acquisition note and
additional acquisition cost $ 809,000
Common stock issued in connection with acquisition $ 667,000

SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:
Cash paid during the year for:
Interest $ 235,000 $ 339,000 $ 162,000
Income taxes $ 3,902,000 $ 1,351,000 $ 1,116,000


SEE NOTES TO FINANCIAL STATEMENTS

F-6



STEVEN MADDEN, LTD. AND SUBSIDIARIES

NOTES TO FINANCIAL STATEMENTS
DECEMBER 31, 1998 AND 1997


NOTE A - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

[1] ORGANIZATION:

Steven Madden, Ltd. was incorporated on July 9, 1990, in the state of New
York and reincorporated in the state of Delaware on November 10, 1998.
The Company is engaged primarily in the business of designing,
wholesaling and retailing women's shoes. Revenues are generated
predominately through the sale of the Company's brand name merchandise.
See Note J for operating segment information.

[2] PRINCIPLES OF CONSOLIDATION:

The consolidated financial statements include the accounts of Steven
Madden, Ltd. and its wholly owned subsidiaries (collectively referred to
as the "Company"). All significant intercompany balances and transactions
have been eliminated.

[3] USE OF ESTIMATES:

The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities
and disclosure of contingent assets and liabilities at the date of the
financial statements and the reported amounts of revenues and expenses
during the reporting period. Actual results could differ from those
estimates.

[4] CASH AND CASH EQUIVALENTS:

Cash equivalents at December 31, 1998, amounted to approximately
$9,592,000 and consist of money market funds, certificates of deposit and
commercial paper. The Company considers all highly liquid instruments
with an original maturity of three months or less to be cash equivalents.

[5] INVESTMENTS:

Investments, which are to be held to maturity, are stated at amortized
cost which approximates market value and consist primarily of government
securities and corporate commercial paper with maturities of less than
one year.

[6] INVENTORIES:

Inventories, which consist of finished goods, are stated at the lower of
cost (first-in, first-out method) or market.

[7] PROPERTY AND EQUIPMENT:

Property and equipment are stated at cost. Depreciation is computed
utilizing the straight-line method based on estimated useful lives
ranging from five to ten years. Leasehold improvements are amortized
utilizing the straight-line method over the shorter of their estimated
useful lives or the lease term. Depreciation and amortization include
amounts relating to property and equipment under capital leases.

Impairment losses are recognized for long-lived assets, including certain
intangibles, used in operations when indicators of impairment are present
and the undiscounted cash flows estimated to be generated by those assets
are not sufficient to recover the assets' carrying amount. The impairment
loss is measured by comparing the fair value of the assets to its
carrying amount.


F-7


STEVEN MADDEN, LTD. AND SUBSIDIARIES

NOTES TO FINANCIAL STATEMENTS
DECEMBER 31, 1998 AND 1997


NOTE A - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

[8] COST IN EXCESS OF FAIR VALUE OF NET ASSETS ACQUIRED:

Cost in excess of fair value of net assets acquired relates to the
acquisitions of Diva International, Inc. and Daniel Scott, Inc. (Note B)
and is being amortized over 20 years.

[9] NET INCOME PER SHARE:

Basic income per share is based on the weighted average number of common
shares outstanding during the year. Diluted income per share reflects the
potential dilution assuming common shares were issued upon the exercise
of outstanding options and warrants and the proceeds thereof were used to
purchase outstanding common shares.

[10] ADVERTISING COSTS:

The Company expenses costs of print, radio and billboard advertisements
as of the first date the advertisements take place. Advertising expense
included in operating expenses amounted to $2,515,000 in 1998, $1,698,000
in 1997 and $1,024,000 in 1996. Prepaid advertising at December 31, 1998
and 1997 includes barter credits received in exchange for merchandise in
a prior year. The Company intends to utilize the remaining credits in
1999.

[11] FAIR VALUE OF FINANCIAL INSTRUMENTS:

The carrying value of the Company's financial instruments approximate
fair value due to their short term nature or their underlying terms.

[12] STOCK-BASED COMPENSATION:

The Company has elected to continue to account for its stock-based
compensation plans using the intrinsic value method prescribed by
Accounting Principles Board Opinion No. 25 ("APB No. 25"), "Accounting
for Stock Issued to Employees". Under the provisions of APB No. 25,
compensation arising from the grant of stock options is measured as the
excess, if any, of the quoted market price of the Company's common stock
at the date of the grant over the amount an employee must pay to acquire
the stock.


NOTE B - ACQUISITIONS

On May 1, 1998, the Company purchased certain assets from and assumed
certain liabilities of Daniel Scott, Inc. which operated two retail outlet
stores under the name Shoe Biz located in Mineola and Garden City, N.Y. in
exchange for 64,520 shares of common stock. The acquisition was recorded at a
total cost of approximately $703,000, including related expenses, of which
$635,000 was allocated to cost in excess of fair value of the identifiable net
assets acquired. The acquisition was accounted for as a purchase and
accordingly, the results of operations of the acquired entity were included in
the consolidated statements of operations from the date of acquisition. The pro
forma results for 1998 and 1997, assuming this acquisition had been made at the
beginning of 1997, would not be materially different from reported results.


F-8


STEVEN MADDEN, LTD. AND SUBSIDIARIES

NOTES TO FINANCIAL STATEMENTS
DECEMBER 31, 1998 AND 1997


NOTE B - ACQUISITIONS (CONTINUED)

On April 1, 1996, the Company acquired all the outstanding common stock of Diva
International, Inc., which designs and markets women's footwear under the David
Aaron name. The purchase price consisted of an initial payment of $1,000,000 in
cash and a note of $644,839, as adjusted, payable within one year. In 1997, the
Company issued 108,479 common shares valued at $809,000 in payment of the note
and as an adjustment of the purchase price. The transaction was accounted for as
a purchase. The pro forma results for 1996 assuming this acquisition had been
made at the beginning of such year, would not be materially different from
reported results.


NOTE C - PROPERTY AND EQUIPMENT

The major classes of assets and accumulated depreciation and amortization are as
follows:

DECEMBER 31,
---------------------------
1998 1997
------------ ------------
Leasehold improvements $ 8,196,000 $ 4,660,000
Machinery and equipment 474,000 323,000
Furniture and fixtures 710,000 325,000
Computer equipment 1,636,000 1,419,000
Equipment under capital lease 217,000 217,000
------------ ------------

11,233,000 6,944,000
Less accumulated depreciation and amortization (2,242,000) (1,013,000)
------------ ------------

Property and equipment - net $ 8,991,000 $ 5,931,000
============ ============

NOTE D - DUE FROM FACTOR

Under the terms of a factoring agreement, the Company may request advances from
the factor up to 80 percent of aggregate receivables purchased by the factor at
an interest rate of prime minus 1%. The Company also pays a fee equal to .70% of
the gross invoice amount of each receivable purchased. In addition, the factor
charges an annual unused line fee of .25% of the average daily unused portion of
the maximum credit line which is $15,000,000. The Company sells and assigns a
substantial portion of its receivables, principally without recourse, to the
factor. The factor assumes the credit risk to all assigned accounts approved by
it, but maintains liens on all trade receivables (whether or not assigned) and
the goods represented thereby. These transfers are recognized as sales of
receivables.


F-9


STEVEN MADDEN, LTD. AND SUBSIDIARIES

NOTES TO FINANCIAL STATEMENTS
DECEMBER 31, 1998 AND 1997


NOTE E - STOCK OPTIONS

Through 1998, the Company established various stock option plans under which
options to purchase shares of common stock may be granted to employees,
directors, officers, agents, consultants and independent contractors. The plans
provide that the option price shall not be less than the fair market value of
the common stock on the date of grant and that no portion of the option may be
exercised beyond ten years from that date. No incentive stock option can be
granted for more than five years to a stockholder owning 10% or more of the
Company's outstanding common stock. Options granted under the plans during the
three years ended December 31, 1998 vest on date of grant or up to three years
from such date. Through December 31, 1998, options had been granted for the
maximum number of shares for which options were available under the plans and as
of such date no shares were available for the granting of future options under
the plans.



F-10



STEVEN MADDEN, LTD. AND SUBSIDIARIES

NOTES TO FINANCIAL STATEMENTS
DECEMBER 31, 1998 AND 1997


NOTE E - STOCK OPTIONS (CONTINUED)

In addition to options granted under the stock options plans, in March 1995, the
Company issued options to purchase 1,000,000 shares of its common stock to a
company wholly owned by the Company's President, Chief Executive Officer and a
stockholder. The options were subsequently transferred to the President. The
options which are fully exercisable, have an exercise price of $1.75 and an
exercise period of 10 years. Unearned compensation was recorded in the amount of
$575,000, which represented the difference between the exercise price and the
fair value of the stock on the date of grant, and is classified as a component
of stockholders' equity. The unearned compensation was being amortized over four
years, however, there was no net charge to earnings since the amount which would
otherwise have been recorded as compensation reduced the President's bonus. If
such bonus was not sufficient to offset the amortization in any of the four
years, the President was required to pay to the Company an amount equal to the
shortage. The unamortized portion was charged to operations in 1997 in
connection with the President's amended employment agreement.

In connection with the amended employment agreement, in 1997, the Company issued
the President options to purchase 500,000 shares of its common stock. The
options, which vested in August 1998, have an exercise price of $3.31 and an
exercise period of 10 years. Unearned compensation was recorded in the amount of
$1,345,000 which represents the difference between the exercise price and the
fair value of the stock on the date of grant, and is classified as a component
of stockholders' equity. The unearned compensation is being amortized over the
ten year term of the amended agreement.

The Company issued options to purchase 1,500,000 shares of its common stock to
its President in 1995 with an exercise price of $7.00 (market price on date of
grant) and an exercise period of 10 years. The options were to have vested
equally over a period of three years beginning January 1, 1997. Subsequently, in
January 1996, these options were returned to the Company and canceled.

Activity relating to stock options during the three years ended December 31,
1998, including the options described in Note I[1], follows:



1998 1997 1996
------------------------- -------------------- -----------------------
NUMBER AVERAGE NUMBER AVERAGE NUMBER AVERAGE
OF EXERCISE OF EXERCISE OF EXERCISE
SHARES PRICE SHARES PRICE SHARES PRICE
---------- -------- --------- ---------- ---------- --------

Outstanding at January 1 2,300,000 $ 4.54 1,718,000 $ 3.93 2,963,000 $5.06
Granted 1,070,000 7.07 1,153,000 4.70 510,000 5.86
Exercised (222,000) 5.55 (487,000) 2.75 (165,000) 2.37
Cancelled (180,000) 7.44 (84,000) 4.67 (1,590,000) 6.80
---------- --------- ----------

Outstanding at December 31 2,968,000 5.16 2,300,000 4.54 1,718,000 3.93
========== ========= ==========

Shares exercisable 2,530,000 4.79 1,297,000 4.53 1,718,000 3.93
========== ========= =========



F-11


STEVEN MADDEN, LTD. AND SUBSIDIARIES

NOTES TO FINANCIAL STATEMENTS
DECEMBER 31, 1998 AND 1997


NOTE E - STOCK OPTIONS (CONTINUED)

The following table summarizes information about stock options to employees at
December 31, 1998:



OPTIONS OUTSTANDING OPTIONS EXERCISABLE
----------------------------------------- ------------------------
WEIGHTED
AVERAGE
REMAINING WEIGHTED WEIGHTED
CONTRACTUAL AVERAGE AVERAGE
NUMBER LIFE EXERCISE NUMBER EXERCISE
RANGE OF EXERCISE PRICE OUTSTANDING (IN YEARS) PRICE EXERCISABLE PRICE
----------------------- ----------- ------------ -------- ----------- --------

$1.50 to $3.50 1,045,000 7.3 $ 2.55 1,045,000 $2.55
$5.50 to $6.00 1,120,000 8.8 5.73 894,000 5.67
$6.50 to $7.97 693,000 9.4 7.46 591,000 7.43
$9.13 to $10.25 110,000 9.4 9.74
---------- ---------

2,968,000 5.16 2,530,000 4.79
========== =========


As set forth in Note A[10], the Company applies APB No. 25 in accounting for its
stock option incentive plans and, accordingly, recognizes compensation expense
for the difference between the fair value of the underlying common stock and the
grant price of the option at the date of grant. Pro forma information regarding
net income and earnings per share is required by Statement of Financial
Accounting Standards No. 123 ("SFAS 123") "Accounting for Stock-Based
Compensation" and has been determined as if the Company had accounted for its
employee stock options under the fair value method of SFAS 123. The weighted
average fair value of options granted in 1998, 1997 and 1996 was approximately
$4.57, $3.25 and $3.06, respectively. The following pro forma information gives
effect to the fair value of the options on the date of grant using the
Black-Scholes option-pricing model with the following assumptions: dividend
yield of 0%, volatility of 79% for 1998, 56% for 1997 and 73% for 1996, risk
free interest rates of 4.22% - 5.57% for 1998, 5.80% - 6.17% for 1997 and 5.98%
- - 6.82% for 1996, and expected life of 3 to 5 years for 1998, 3 to 5 years for
1997 and 1 1/2 to 5 years for 1996. For purposes of pro forma disclosures, the
estimated fair value of the options is amortized to expense over the options
vesting period. Substantially all options granted in 1998, 1997 and 1996 vested
on date of grant, and accordingly, the estimated fair value of such options were
charged to expense in the year of grant for pro forma disclosures. The Company's
pro forma information follows:

1998 1997 1996
---- ---- ----
Net income:
As reported $5,447,000 $2,700,000 $1,059,000
Pro forma $2,619,000 $ 504,000 $ 135,000
Basic income per share:
As reported $.58 $.33 $.14
Pro forma $.28 $.06 $.02
Diluted income per share:
As reported $.50 $.30 $.13
Pro forma $.24 $.06 $.02




F-12


STEVEN MADDEN, LTD. AND SUBSIDIARIES

NOTES TO FINANCIAL STATEMENTS
DECEMBER 31, 1998 AND 1997


NOTE F - WARRANTS

The Company issued 1,252,818 shares of its common stock in 1996 resulting from
the exercise of Class A warrants. In connection therewith, the Company received
proceeds of approximately $5,950,000.

In connection with the initial public offering, the Company granted to the
underwriter an option to purchase an aggregate of 150,000 units exercisable for
four years commencing December 10, 1995 (one year after the effective date) at
an exercise price of $5.80 per unit. Each unit consists of one share of common
stock, one Class A warrant and one Class B warrant. During the year ended
December 31, 1998 120,000 units were exercised and the Class A and Class B
warrants issued in connection with the units were also exercised. In connection
therewith, the Company received proceeds of $1,926,000. As of December 31, 1998,
30,000 units remain outstanding and expire on December 9, 1999.

During July 1998, the Board of Directors of the Company approved the redemption
of all of the Company's outstanding Class B warrants. Warrant holders had until
the close of business on August 13, 1998 to exercise their Class B warrants for
the purchase of shares of common stock at an exercise price of $5.50 per share.
Unexercised Class B warrants were redeemable on August 14, 1998 at $.05 for each
outstanding Class B warrant. The Company issued 1,859,690 shares of its common
stock resulting from the exercise of Class B warrants and received proceeds of
approximately $10,228,000. The Company redeemed 15,310 Class B warrants not
exercised.

The Company also had outstanding 150,000 Class C warrants issued in connection
with a bridge financing which entitled the holder to purchase one share of
common stock at a price of $15.00 per share. The Class C warrants expired on
December 10, 1998.


NOTE G - LEASES

[1] CAPITAL LEASES:

The Company leases certain equipment under capital leases. Future minimum
lease payments consist of the following:

1999 $ 145,000
2000 144,000
2001 136,000
2002 43,000
2003 4,000
---------

Total minimum lease payments 472,000
Less amounts representing interest 70,000
---------

Present value of minimum lease payments 402,000
Less current maturities 106,000
---------

Capital lease obligation, less current maturities $ 296,000
=========


F-13


STEVEN MADDEN, LTD. AND SUBSIDIARIES

NOTES TO FINANCIAL STATEMENTS
DECEMBER 31, 1998 AND 1997


NOTE G - LEASES (CONTINUED)

[1] OPERATING LEASES:

The Company leases office, showroom, warehouse and retail facilities
under noncancelable operating leases with terms expiring at various times
through 2009. Future minimum annual lease payments under noncancelable
operating leases consist of the following at December 31, 1998:

1999 $ 3,521,000
2000 3,224,000
2001 3,274,000
2002 3,235,000
2003 3,011,000
Thereafter 10,806,000
------------

$ 27,071,000
============

A majority of the retail store leases provide for contingent rental
payments if gross sales exceed certain targets. In addition, many of the
leases contain rent escalation clauses to compensate for increases in
operating costs and real estate taxes. Rent expense for the years ended
December 31, 1998, 1997 and 1996 was approximately $3,561,000, $1,434,000
and $626,000, respectively. Included in such amounts are contingent rents
of $82,000 and $85,000 in 1998 and 1997, respectively.


NOTE H - INCOME TAXES

The income tax provision consists of the following:

1998 1997 1996
---------- ------------- ---------
Current:
Federal $3,211,000 $1,318,000 $ 510,000
State and city 1,127,000 531,000 257,000
---------- ----------- ---------

4,338,000 1,849,000 767,000
---------- ----------- ---------

Deferred:
Federal (346,000) (16,000) (101,000)
State and city (80,000) 66,000 (132,000)
---------- ----------- ---------

(426,000) 50,000 (233,000)
---------- ----------- ---------

$3,912,000 $ 1,899,000 $ 534,000
========== =========== =========



F-14


STEVEN MADDEN, LTD. AND SUBSIDIARIES

NOTES TO FINANCIAL STATEMENTS
DECEMBER 31, 1998 AND 1997


NOTE H - INCOME TAXES (CONTINUED)

A reconciliation between taxes computed at the federal statutory rate and the
effective tax rate is as follows:



DECEMBER 31,
---------------------------
1998 1997 1996
---- ---- ----

Income taxes at federal statutory rate 34.0% 34.0% 34.0%
State income taxes - net of federal income tax benefit 7.9 7.7 5.9
Nondeductible items .1 3.7 1.6
Net operating loss carryforward benefit (.4) (4.6)
Other (.1) (3.8) (3.4)
---- ---- ----
Effective rate 41.9% 41.2% 33.5%
==== ==== ====


The Company applies the liability method in accounting for income taxes. Under
this method, deferred tax assets and liabilities are determined based on
differences between financial reporting and tax bases of assets and liabilities
and are measured using the enacted tax rates and laws that are expected to be in
effect when the differences are expected to reverse.

The components of deferred tax assets and liabilities are as follows:

DECEMBER 31,
-------------------------
1998 1997
----------- -----------
Deferred tax liabilities:
Accelerated depreciation $ (94,000)
Deferred tax assets:
Depreciation $ 43,000
Accounts receivable allowances 333,000 356,000
Capitalization of inventory 201,000 139,000
Deferred compensation 94,000
Deferred rent 156,000
----------- -----------

Net deferred tax asset $ 827,000 $ 401,000
=========== ===========

NOTE I - COMMITMENTS, CONTINGENCIES AND OTHER

[1] EMPLOYMENT AGREEMENTS:

The Company has an employment agreement with its President/Chief
Executive Officer which was amended in July 1997 to extend the term
through December 2007. The employment agreement provides for salary
commitments of $3,706,000 over the next nine years. Additionally, the
agreement provides for a discretionary bonus in cash, capital stock or
other property as the board may determine from time to time. The prior
agreement provided for a bonus plan based on graduated rates at specified
levels of net revenue. The bonus was payable in cash or in the Company's
stock at the option of the officer. Bonus payable in stock was to be
based on 2/3 of the market price on the date of election. Bonuses payable
for the years ended December 31, 1997 and 1996 have each been reduced by
approximately $144,000 for the amortization of the unearned compensation
discussed in Note E.


F-15


STEVEN MADDEN, LTD. AND SUBSIDIARIES

NOTES TO FINANCIAL STATEMENTS
DECEMBER 31, 1998 AND 1997


NOTE I - COMMITMENTS, CONTINGENCIES AND OTHER (CONTINUED)

[1] EMPLOYMENT AGREEMENTS: (CONTINUED)

During 1997 and 1998, the Company entered into three and four year
employment agreements with various executives which provide for aggregate
annual salaries of $1,210,000, subject to increases. With respect to
certain executives, the agreements provide for bonuses based upon
earnings, as defined. In connection with one agreement, the Company
granted options to one executive to purchase 250,000 shares of the
Company's common stock at $7.50 per share. The market value of the stock
at the date of grant was $10.125 per share. The Company recorded
approximately $656,000 as unearned compensation relating to such options,
of which approximately $148,000 was charged to operations during the year
ended December 31, 1998.

[2] LETTERS OF CREDIT:

At December 31, 1998, the Company had open letters of credit for the
purchase of imported inventories of approximately $3,565,000.

[3] PENDING LITIGATION:

On or about March 13, 1998, the Company and Stav Efrat were sued by Ooga
Associated Corp. ("Ooga"), a design and construction firm previously
engaged by the Company to design and construct certain of the Company's
retail shoe stores. In this action, which is pending in the Supreme Court
of New York, County of New York, Ooga principally alleges that (i) the
Company breached an oral contract pursuant to which it engaged Ooga to
exclusively design and build the Company's retail shoe stores, (ii) the
Company induced Mr. Efrat, an officer and director of Ooga, to breach his
fiduciary duties to Ooga by improperly employing his services, and (iii)
the Company misappropriated Ooga's trade secrets by impermissibly using
store designs and concepts owned by Ooga. In its lawsuit, Ooga seeks
damages consisting of amounts based on its prospective earnings under the
alleged oral contract with the Company, its lost earnings on certain
projects it claims to have abandoned or forgone in reliance on the
alleged oral contract with the Company, and on the value of the designs
and concepts allegedly misappropriated by the Company and also seeks an
injunction prohibiting the Company from using Ooga's designs or other
proprietary information, from employing any Ooga employees or interfering
with Ooga's contractual relationships with its customers. On October 22,
1998, the Court orally dismissed Ooga's breach of contract claims and on
January 7, 1999, the Court suspended the action based on the failure of
Ooga to be present for a mandatory court conference. The action is
subject to being revived upon application by Ooga within a one year
period. The Company believes that Ooga's claims are completely without
merit, and intends to vigorously contest its lawsuit.

[4] LITIGATION SETTLEMENT:

In December 1998, the complaint brought by former officers of Diva
International, Inc. against the Company was settled for a nominal amount.


F-16


STEVEN MADDEN, LTD. AND SUBSIDIARIES

NOTES TO FINANCIAL STATEMENTS
DECEMBER 31, 1998 AND 1997


NOTE I - COMMITMENTS, CONTINGENCIES AND OTHER (CONTINUED)

[5] CONCENTRATIONS:

The Company maintains cash and cash equivalents with various major
financial institutions which at times are in excess of the amount
insured.

During the year ended December 31, 1998, the Company purchased
approximately 41% of their inventory from two suppliers in Brazil and
Mexico. Purchases are made in United States dollars.

Sales to one customer represented approximately 13%, 11% and 17% of net
sales and amounts receivable at year end from such customer represented
11%, 13% and 28% of accounts receivable in 1998, 1997 and 1996,
respectively. Sales to such customer are included in the wholesale
segment (see Note J).

[6] VALUATION AND QUALIFYING ACCOUNTS:

The following is a summary of the allowance for doubtful accounts related
to accounts receivable and allowance for chargebacks related to the
amount due from factor for the years ended December 31, 1998, 1997 and
1996:



1998 1997 1996
--------- --------- ---------

Balance at beginning of year $ 686,000 $ 325,000 $ 161,000
Charged to expense 228,000 664,000 675,000
Uncollectible accounts written off, net of recoveries (101,000) (303,000) (511,000)
--------- --------- ---------

Balance at end of year $ 813,000 $ 686,000 $ 325,000
========= ========= =========



NOTE J - OPERATING SEGMENT INFORMATION

The Company's reportable segments are primarily based on methods used to
distribute its products. The wholesale and retail segments derive revenues from
sales of women's footwear. The wholesale segment, through sales to department
and specialty stores, and the retail segment through operation of its own retail
stores, derive revenues from sales of branded women's footwear. In addition,
commencing in 1997, the wholesale segment began a licensing program that
extended the Steve Madden brand to accessories and ready-to wear apparel. The
other segment represents activities of a subsidiary which earns commissions for
serving as a buying agent to mass-market merchandisers, shoe chains and other
off-price retailers with respect to their purchase of private label shoes.


F-17


STEVEN MADDEN, LTD. AND SUBSIDIARIES

NOTES TO FINANCIAL STATEMENTS
DECEMBER 31, 1998 AND 1997


NOTE J - OPERATING SEGMENT INFORMATION (CONTINUED)

The accounting policies of the segments are the same as those described in the
summary of significant accounting policies. The Company evaluates performance
based on profit or loss from operations before interest income and interest
expense and before income taxes. Following is information for the Company's
reportable segments:



WHOLESALE RETAIL OTHER CONSOLIDATED
--------- ------ ----- ------------

Year ended December 31, 1998:
Net sales to external customers (a) $59,221,000 $26,562,000 $ 85,783,000
Commissions and licensing fees 594,000 $ 2,679,000 3,273,000
Operating earnings 5,126,000 2,741,000 1,347,000 9,214,000
Depreciation and amortization 516,000 837,000 4,000 1,357,000
Other significant noncash items:
Deferred compensation 276,000 276,000
Deferred rent 47,000 336,000 2,000 385,000
Provision for doubtful accounts 127,000 127,000
Segment assets (b) 33,731,000 14,663,000 534,000 48,928,000
Capital expenditures 550,000 3,467,000 4,017,000

Year ended December 31, 1997:
Net sales to external customers (a) 44,934,000 13,249,000 1,128,000 59,311,000
Commissions and licensing fees 129,000 2,192,000 2,321,000
Operating earnings 2,037,000 1,605,000 984,000 4,626,000
Depreciation and amortization 371,000 401,000 2,000 774,000
Other significant noncash items:
Deferred compensation 384,000 384,000
Provision for doubtful accounts 361,000 361,000
Segment assets (b) 20,424,000 8,341,000 512,000 29,277,000
Capital expenditures 640,000 3,038,000 8,000 3,686,000

Year ended December 31, 1996:
Net sales to external customers (a) 39,477,000 3,805,000 2,541,000 45,823,000
Commissions and licensing fees 951,000 951,000
Operating earnings 527,000 549,000 357,000 1,433,000
Depreciation and amortization 293,000 75,000 368,000
Other significant noncash items:
Deferred compensation 144,000 144,000
Provision for doubtful accounts 714,000 714,000
Segment assets (b) 19,184,000 2,293,000 546,000 22,023,000
Capital expenditures 379,000 795,000 6,000 1,180,000


(a) Attributed to the United States based on the location in which the sale
originated.
(b) All long-lived assets, consisting of property and equipment and cost in
excess of fair value of net assets acquired, are located in the United
States.


F-18


STEVEN MADDEN, LTD. AND SUBSIDIARIES

NOTES TO FINANCIAL STATEMENTS
DECEMBER 31, 1998 AND 1997


NOTE K - QUARTERLY RESULTS OF OPERATIONS (UNAUDITED)

The following is a summary of the quarterly results of operations for the years
ended December 31, 1998 and 1997 (000's):



MARCH 31 JUNE 30 SEPTEMBER 30 DECEMBER 31
-------- ------- ------------ -----------

1998:
Revenues $16,511 $18,733 $23,991 $26,548
Costs of goods sold 9,485 11,200 13,908 15,300
Commissions and licensing fees 764 779 992 738
Net income 773 881 1,880 1,913
Net income per share:
Basic 0.09 0.10 0.19 0.18
Diluted 0.08 0.08 0.17 0.17

1997:
Revenues $13,218 $12,270 $18,055 $15,768
Costs of goods sold 8,608 7,409 10,192 8,535
Commissions and licensing fees 362 492 748 719
Net income 401 357 881 1,061
Net income per share:
Basic 0.05 0.04 0.11 0.13
Diluted 0.05 0.04 0.10 0.11



F-19



SIGNATURE

Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

Dated: New York, New York
March 25, 1999

STEVEN MADDEN, LTD.

By: /s/ STEVEN MADDEN
--------------------------------
Steven Madden
Chairman of the Board, President
and Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934,
this report has been signed below by the following persons on behalf of the
registrant in the capacities and on the dates indicated.

SIGNATURE TITLE DATE
--------- ----- ----

/s/ STEVEN MADDEN Chairman of the Board, President March 25, 1999
- --------------------- and Chief Executive Officer
Steven Madden


/s/ RHONDA BROWN Chief Operating Officer March 25, 1999
- --------------------- and Director0
Rhonda Brown


/s/ JOHN BASILE Director of Operations March 25, 1999
- --------------------- and Director
John Basile


/s/ ARVIND DHARIA Chief Financial Officer March 25, 1999
- --------------------- and Director
Arvind Dharia

/s/ CHARLES KOPPELMAN Director March 25, 1999
- ---------------------
Charles Koppelman

/s/ JOHN L. MADDEN Director March 25, 1999
- ---------------------
John L. Madden

/s/ PETER MIGLIORINI Director March 25, 1999
- ---------------------
Peter Migliorini

/s/ LES WAGNER Director March 25, 1999
- ---------------------
Les Wagner