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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
(Mark One)
|X| ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934
For the fiscal year ended December 31, 2001
OR
|_| TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934
For the transition period from __________ to ___________
Commission file number 001-14790
Playboy Enterprises, Inc.
(Exact name of registrant as specified in its charter)
Delaware 36-4249478
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization) Identification Number)
680 North Lake Shore Drive, Chicago, IL 60611
(Address of principal executive offices) (Zip Code)
Registrant's telephone number, including area code: (312) 751-8000
Securities registered pursuant to Section 12(b) of the Act:
Name of each exchange
Title of each class on which registered
------------------- --------------------------
Class A Common Stock, par value $0.01 per share ................... New York Stock Exchange
Pacific Exchange
Class B Common Stock, par value $0.01 per share ................... New York Stock Exchange
Pacific Exchange
Securities registered pursuant to Section 12(g) of the Act: None
Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months and (2) has been subject to such filing
requirements for the past 90 days. Yes |X| No |_|
Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. |_|
The aggregate market value of Class A Common Stock, par value $0.01 per
share, held by nonaffiliates on February 28, 2002 (based upon the closing sale
price on the New York Stock Exchange) was $19,783,146. The aggregate market
value of Class B Common Stock, par value $0.01 per share, held by nonaffiliates
on February 28, 2002 (based upon the closing sale price on the New York Stock
Exchange) was $214,618,476.
As of February 28, 2002, there were 4,864,102 shares of Class A Common
Stock, par value $0.01 per share, and 19,676,047 shares of Class B Common Stock,
par value $0.01 per share, outstanding.
DOCUMENTS INCORPORATED BY REFERENCE
Documents Form 10-K Reference
- --------- -------------------
Notice of Annual Meeting of Stockholders and Proxy Part III, Items 10-13, to the
Statement (to be filed) relating to the Annual extent described therein
Meeting of Stockholders to be held in May 2002
PLAYBOY ENTERPRISES, INC.
2001 FORM 10-K ANNUAL REPORT
TABLE OF CONTENTS
Page
----
PART I
Item 1. Business............................................................3
Item 2. Properties.........................................................13
Item 3. Legal Proceedings..................................................14
Item 4. Submission of Matters to a Vote of Security Holders................14
PART II
Item 5. Market for Registrant's Common Stock and Related Stockholder
Matters............................................................14
Item 6. Selected Financial Data............................................15
Item 7. Management's Discussion and Analysis of Financial Condition and
Results of Operations..............................................16
Item 7A. Quantitative and Qualitative Disclosures about Market Risk.........29
Item 8. Financial Statements and Supplementary Data........................29
Item 9. Changes in and Disagreements with Accountants on Accounting and
Financial Disclosure...............................................58
PART III
Item 10. Directors and Executive Officers of the Registrant.................58
Item 11. Executive Compensation.............................................58
Item 12. Security Ownership of Certain Beneficial Owners and Management.....58
Item 13. Certain Relationships and Related Transactions.....................58
PART IV
Item 14. Exhibits, Financial Statement Schedule, and Reports on Form 8-K....58
2
PART I
Item 1. Business
The term "Company" means Playboy Enterprises, Inc., together with its
subsidiaries and predecessors, unless the context otherwise requires. The
Company was organized in 1953 to publish Playboy magazine. Shortly after its
inception, the Company expanded its operations by engaging in entertainment
businesses that are related to the content and style of Playboy magazine, and
licensing its trademarks for use on various consumer products and services.
The Company's businesses have been classified into the following
reportable segments: Entertainment, Publishing, Playboy Online, Catalog and
Licensing Businesses. The sale of the Collectors' Choice Music catalog in
November 2001 ended the Company's presence in the nonbranded print Catalog Group
business. Net revenues, loss from continuing operations before income taxes and
cumulative effect of change in accounting principle, earnings before interest,
taxes, depreciation and amortization ("EBITDA"), depreciation and amortization
and identifiable assets of each reportable segment are set forth in Note (U)
Segment Information of Notes to Consolidated Financial Statements.
The Company's trademarks are critical to the success and potential future
growth of all of the Company's businesses. The trademarks, which are renewable
periodically and which can be renewed indefinitely, include Playboy, Playmate,
Rabbit Head Design, Spice, Sarah Coventry and numerous domain names related to
its online business.
ENTERTAINMENT GROUP
The Entertainment Group operations include the production and marketing of
programming through domestic TV networks, international TV and worldwide home
video markets.
On July 6, 2001, the Company acquired The Hot Network and The Hot Zone
networks, together with the related television assets of Califa Entertainment
Group, Inc. ("Califa"). In addition, under the asset purchase agreement related
to the Califa networks, upon the resolution of certain contingencies, the
Company will complete the acquisition of the Vivid TV network and the related
television assets of V.O.D., Inc. ("VODI"), a separate entity owned by Califa's
principals. Through provisions in the asset purchase agreement, the Company is
currently operating Vivid TV and has generally assumed the risks and benefits
associated with the ownership of the Vivid TV assets until the closing. These
transactions are referred to collectively as the "Califa acquisition." The
addition of these networks into the Company's television networks portfolio
enables the Company to offer a wider range of adult programming. See Note (B)
Acquisitions of Notes to Consolidated Financial Statements.
Programming
The Entertainment Group develops, produces and distributes programming for
worldwide TV and home video markets. Its productions have included feature
films, magazine-format shows, reality-based and dramatic series, documentaries,
live events, anthologies of sexy short stories and celebrity and Playmate
features. The Company continues to increase the amount and variety of quality
programming by offering new genres, such as Director's Cut films. Its
programming features stylized eroticism in a variety of entertaining formats for
men and women and does not contain scenes that link sexuality with violence. The
Company's programming is designed to be adapted easily into a number of formats,
enabling the Company to spread its relatively fixed programming costs over
multiple product lines. The majority of the programming that airs on the movie
networks, comprised of Spice, Spice 2, The Hot Network, The Hot Zone and Vivid
TV, is licensed by the Company from third parties.
The Company invests in high-quality Playboy style programming to support
its expanding businesses. The Company invested $37.3 million, $33.1 million and
$35.3 million in entertainment programming in 2001, 2000 and 1999, respectively.
These amounts, which also include expenditures for licensed programming,
resulted in the production of 232, 192 and 172 hours of original programming,
respectively. At December 31, 2001, the Company's library of primarily
exclusive, Playboy branded original programming totaled approximately 2,000
hours. In 2002, the Company expects to invest approximately $45 million in
Company-produced and licensed programming, which could vary based on, among
other things, the timing of completing productions.
3
The Company also created and markets The Eros Collection, a line of
small-budget, non-Playboy branded movies. These films air on Playboy TV, are
distributed internationally and are available for rent or sale through home
video retailers, such as Blockbuster Video stores. In addition, these movies
frequently air on the HBO and Showtime networks.
The Company has produced or co-produced a number of shows which air on the
domestic Playboy TV network and are also distributed internationally.
Additionally, some episodes have been released as Playboy Home Video titles
and/or have been licensed to other networks, such as HBO and Showtime. Some of
the series in recent years have included Women: Stories of Passion, Red Shoe
Diaries, which was co-produced with Zalman King Entertainment, Inc., Beverly
Hills Bordello and Passion Cove. In 2001, the Company premiered its two newest
series, Sexy Urban Legends and 7 Lives Xposed, Playboy TV's first venture into
reality-based television.
In 2002, the Company expects to move to a new 105,000 square-foot studio
facility where the Company will have a centralized digital, technical and
programming facility for both the Entertainment and Playboy Online Groups. The
move will enable the Company to produce more original programs in a more
efficient and cost effective operating environment.
Domestic TV Networks
The Company currently operates multiple domestic TV networks. Playboy TV
is offered on cable and through the satellite direct-to-home ("DTH") market on a
pay-per-view, video-on-demand ("VOD") and monthly subscription basis. In 1999,
the Company acquired Spice Entertainment Companies, Inc. ("Spice"), a leading
provider of adult television entertainment. The Spice and Spice 2 networks are
offered on cable on a pay-per-view basis. As previously discussed, in July 2001,
through the Califa acquisition the Company added the The Hot Network, The Hot
Zone and Vivid TV networks to its portfolio, which are all offered on cable and
through the DTH market on a pay-per-view basis. The Company intends to rebrand
these new networks into its Spice branded portfolio. The Company also recognizes
royalty revenues from the license of its programming to other pay networks.
Pay-per-view programming can be delivered through any number of delivery
methods, including: (a) digital and analog cable television, (b) DTH to
households with small dishes receiving a Ku-band medium or high power digital
signal ("DBS"), such as those currently offered by DirecTV and EchoStar, or with
large satellite dishes receiving a C-band low power analog or digital signal
("TVRO"), (c) wireless cable systems, and (d) technologies such as cable modem
and the Internet.
The following table illustrates certain information regarding approximate
household units and current average retail rates for the Company's networks (in
millions, except retail rates):
Household Units (1) Average Retail Rates
--------------------- -------------------------------
Dec. 31, Dec. 31, Monthly Pay-
2001 2000 Subscription Per-View
- -------------------------------------------------------------------------------------------------------------------
Playboy TV
DTH 18.1 15.4 $ 15.60 $ 8.00
Cable digital 10.3 3.2 12.25 7.90
Cable analog addressable 7.8 11.0 14.50 7.75
Movie Networks
DTH 35.3 -- -- 9.35-11.00
Cable digital 25.3 8.4 -- 7.65-10.95
Cable analog addressable 17.0 16.2 $ -- $ 7.45-$11.95
- -------------------------------------------------------------------------------------------------------------------
(1) Each household unit is defined as one household carrying one given network
per carriage platform. A single household can represent multiple household
units if two or more of the Company's networks and/or multiple platforms
(i.e. analog and digital) are available to that household.
(2) Includes additional networks in connection with the Califa acquisition in
July 2001.
Most cable service in the United States is distributed through large
multiple system operators ("MSOs") and their affiliated cable systems ("cable
affiliates"). Once arrangements are made with an MSO, the Company is able to
negotiate channel space for its networks with the cable affiliates. Individual
cable affiliates determine the retail price of both pay-per-view, which is
dependent on the length of the block of programming, and monthly subscription
services, which can be dependent on the number of premium services to which a
household subscribes.
4
Growth in the cable pay-per-view market is expected to result principally
from cable system upgrades, utilizing digital compression and other bandwidth
expansion methods that provide cable operators additional channel capacity. In
recent years, cable operators have been shifting from analog to digital
technology in order to upgrade their cable systems and to counteract competition
from DBS operators. Digital cable television has several advantages over analog
cable television, including more channels, better audio and video quality,
advanced set-top boxes that are addressable, a secure fully scrambled signal,
integrated program guides and advanced ordering technology. Paul Kagan
Associates, Inc. ("Kagan"), an independent media research firm, projects average
annual increases of approximately 1% in total cable households and 35% in cable
digital households through December 31, 2004. During this same period, Kagan
projects an average annual decrease of approximately 39% in cable analog
addressable households, as customers move from older analog systems to the
digital or DBS platforms.
Additionally, recent technology advances will allow consumers to not only
order programs on a pay-per-view basis, but also to choose VOD, which differs
from traditional pay-per-view in that it allows viewers to purchase a specific
movie or program for a period of time with VCR functionality. The basic premise
is that consumers have a menu of options to choose from and can buy a program
"on demand" without having to adhere to the schedule of a programmed network.
The Company believes it is well positioned for this new phase of technology
because of the power of its brand names, its large library of original
programming and its agreements with leading major adult movie producers for VOD
rights. Growth of this technology will be dependent on a number of factors
including, but not limited to, operator investment, server/bandwidth capacity,
availability of a two-way communication path, programmer rights issues and
consumer acceptance.
In addition to cable, some of the Company's networks are provided via
encrypted signal to home satellite dish viewers. Playboy TV is the only adult
service to be available on all four DBS services in the United States and
Canada. It is currently available on DirecTV and EchoStar in the United States
and ExpressVu and Star Choice in Canada. Playboy TV was previously available on
PrimeStar, which was acquired by DirecTV in 1999. The Hot Network, The Hot Zone
and Vivid TV are all available on DirecTV and, in September 2001, The Hot Zone
also was launched on EchoStar.
In recent years, the Company has added a significant number of viewers
through the DBS market, providing the Company with an expanded customer base via
digital transmission which has historically produced higher buy rates than
analog cable markets. Kagan projects an average annual increase of approximately
10% in DBS households through December 31, 2004. In October 2001, EchoStar
announced plans to merge with DirecTV. The merger is expected to close in the
second half of 2002, subject to certain conditions precedent. If this proposed
merger becomes effective, the Company believes it will maintain its position as
the leading provider of adult material through the merged entity, although the
actual impact cannot be determined.
Competition among television programming providers is intense for both
channel space and viewer spending. The Company's competition varies in both the
type and quality of programming offered, but consists primarily of other premium
pay services, such as general-interest premium channels like HBO and Showtime,
and other adult movie pay services. The Company competes with the other pay
services as it (a) attempts to obtain or renew carriage with individual cable
affiliates and DTH operators, (b) negotiates fee arrangements with these
operators, and (c) markets its programming to consumers. Over the past several
years, the Company has been adversely impacted by all of the competitive factors
described above. While there can be no assurance that the Company will be able
to maintain its current cable and DTH carriage or fee structures or maintain or
grow its viewership in the face of this competition, the Company believes that
strong Playboy and Spice brand recognition, the quality of its original
programming and its ability to appeal to a broad range of adult audiences are
critical factors which differentiate the Company's networks from other providers
of adult programming. Additionally, in response to consumers' requests for a
wider spectrum of adult-programming choices, through the Califa acquisition in
July 2001, the Company added additional adult-oriented pay networks to the
Company's portfolio. Also, to optimize revenue potential, the Company is
encouraging cable and DTH operators to market the full range of pay-per-view,
VOD and monthly subscription options to consumers.
From time to time, certain groups have sought to exclude the Company's
programming from pay television distribution because of the adult-oriented
content of the programming. Management does not believe that any such attempts
will materially affect the Company's access to cable and DTH systems, but the
nature and impact of any such limitations in the future cannot be determined.
5
The programming of the Company's domestic TV networks is delivered to
cable and DTH operators through a communications satellite transponder. The
Company's satellite lease agreement for Playboy TV expired in October 2001 and
the Company began service on a replacement transponder under an agreement which
expires in 2010. The Company has an additional transponder service agreement
related to its other networks, the term of which currently extends through 2015.
The Company's current transponder service agreements contain protections typical
in the industry against transponder failure, including access to spare
transponders, and conditions under which the Company's access may be denied.
Major limitations on the Company's access to cable or DTH systems or satellite
transponder capacity could materially adversely affect the Company's operating
performance. There have been no instances in which the Company has been denied
access to transponder service.
International TV
During 1999, Playboy TV International, LLC ("PTVI") was formed as a joint
venture between the Company and a member of the Cisneros Group ("Cisneros"). In
2001, Claxson Interactive Group, Inc. ("Claxson") succeeded Cisneros as the
Company's joint venture partner. PTVI has the exclusive right to create and
launch new television networks under the Playboy and Spice brands outside of the
United States and Canada and, under certain circumstances, to license
programming to third parties. PTVI will also own and operate all existing
international Playboy TV and Spice networks. In addition, the Company and PTVI
have entered into program supply and trademark license agreements. These
international networks are programmed principally with U.S.-originated content,
which is subtitled or dubbed, and complemented by local content. As of December
31, 2001, the international networks reached approximately 31.0 million
households, compared to approximately 26.2 million households at December 31,
2000.
Currently, the Company has a 19.9% interest in PTVI with an option to
increase its equity up to 50%. The option expires on the earlier to occur of
September 15, 2009 and 30 days after the date on which PTVI reaches "cash
breakeven" as specified in PTVI's operating agreement. The purchase price for
the option through September 15, 2003 is the founders' price plus interest as
specified in the operating agreement. Founders' price as of a specified date
means, with respect to the price per one percentage interest of PTVI acquired by
the Company, an amount equal to the sum of the capital contributions to PTVI by
the venture partners through and including that date, divided by 100. After
September 15, 2003, the purchase price is based on the market value of the
acquired interests. The option purchase price can be paid in cash and/or the
Company's Class B common stock ("Class B stock") at the Company's option.
In return for the exclusive international TV rights for the use of the
Playboy tradename, film and video library, and for the acquisition of the
international rights to the Spice film library, the U.K. and Japan Playboy TV
networks and certain international distribution contracts, PTVI is obligated to
make total payments of $100.0 million to the Company over six years, of which
$42.5 million has been received through the end of 2001. The remaining payments
are owed over the next three years as follows: $7.5 million, $25.0 million and
$25.0 million. PTVI also has a long-term commitment with the Company to license
international TV rights to each year's output production, with payments
representing a percentage of the Company's annual production spending. Until
PTVI generates sufficient cash flow from operations, PTVI's ability to fund its
operations, including making library license and programming output payments to
the Company, is dependent on receiving capital contributions principally from
Claxson and also from the Company. The maximum mandatory capital contributions
by the partners is $100 million, of which $61.6 million has been contributed
through December 31, 2001. In a recent filing with the Securities and Exchange
Commission ("SEC"), Claxson indicated that it is evaluating a number of
alternatives and taking certain steps which, if not completed successfully and
in a timely manner, would result in its auditors expressing a "going concern
opinion" in connection with the filing of Claxson's annual report in June 2002.
Although Claxson has, to date, funded its obligations with respect to PTVI,
PTVI's independent auditors have expressed a "going concern opinion" in their
report relating to PTVI's financial statements for the fiscal year ended
December 31, 2001. See Note (C) Playboy TV International, LLC Joint Venture of
Notes to Consolidated Financial Statements. If PTVI fails to make these payments
to the Company in a timely manner, either because of the failure of the partners
to make capital contributions or otherwise, the Company's future financial
condition and operating results could be materially adversely affected.
Prior to the formation of the PTVI joint venture, the Company sold its
television programming internationally either on a tier or program-by-program
basis to foreign broadcasters and pay television services or through local
Playboy TV networks in which the Company owned an equity interest and from which
it received fees for programming and the use of the Playboy brand name.
6
Worldwide Home Video
The Company also distributes its original programming domestically on VHS
and DVD which are sold in video and music stores and other retail outlets,
through direct mail, including Playboy magazine, and online, including
PlayboyStore.com. In 2001, the Company expanded the home video business into
three distinct product lines. The lines include the flagship Playboy Home Video
line, which features Playmate, celebrity and specials product. The new product
lines include Playboy TV, which features TV shows from the Company's premium pay
television network, and Playboy Exposed, a line of adult reality-based
programming. All three product lines are available on both VHS and DVD. In
addition, the Company also releases titles under its Eros Collection label.
The Company released 11 new Playboy Home Video titles in 2001, compared to
21 new titles in 2000 and 16 new titles in 1999. In 2001, the Company also
released two titles under each of the new Playboy TV and Playboy Exposed labels.
Additionally, the Company continues to release library titles on DVD, which were
previously only released on VHS.
The Company's contract with its domestic distributor expired in June 2001
and a contract with a new distributor became effective in October 2001. The
Company's VHS and DVD products are currently distributed in the United States
and Canada by Image Entertainment, Inc. ("Image"). The Company is responsible
for manufacturing the product for sale and for certain marketing and sales
functions. The Company receives advances from Image on all new release titles in
the Playboy Home Video and Playboy TV line. Image receives a distribution fee on
sales of all product and remits a net amount to the Company.
In 2001, the Company entered into an agreement with Mandalay Direct
("Mandalay"), the creator of Girls Gone Wild, to market a continuity line of
reality-based videos. These programs are advertised on demographically targeted
television programs across a variety of networks and sold directly to consumers
via these offers. In general, the Company and Mandalay are equal participants in
the profits of the series.
The Company also distributes, generally through separate distribution
agreements, its home video products to other countries worldwide. These products
are based on the videos produced for the U.S. market, with the licensee dubbing
or subtitling into the local language where necessary.
PUBLISHING GROUP
The Publishing Group operations include the publication of Playboy
magazine, other domestic publishing businesses and the licensing of
international editions of Playboy magazine.
Playboy Magazine
Founded by Hugh M. Hefner in 1953, Playboy magazine continues to be the
best-selling monthly men's magazine in the world. Circulation of the U.S.
edition is approximately 3.2 million copies monthly. Combined average
circulation of the Company's international editions is approximately 1.3 million
copies monthly. According to Fall 2001 data published by Mediamark Research,
Inc. ("MRI"), an independent market research firm, the U.S. edition of Playboy
magazine is read by approximately one in every seven men in the United States
aged 18 to 34.
Playboy magazine is a general-interest magazine for men offering a variety
of features. It has gained a loyal customer base and a reputation for excellence
by providing quality entertainment and informative articles on celebrities,
current issues and trends. Each issue of Playboy magazine includes an in-depth,
candid interview with a well-known, thought-provoking personality. Over the
magazine's 48-year history, exclusive interviews have included prominent public
figures (such as Martin Luther King, Jr., Jimmy Carter, Fidel Castro, Mike
Wallace, Rush Limbaugh and Jesse Ventura), business leaders (such as Bill Gates,
David Geffen, Tommy Hilfiger and Ted Turner), entertainers (such as Steve
Martin, Jerry Seinfeld, David Letterman, Jay Leno, Mel Gibson, Bruce Willis and
John Travolta), authors (such as Salman Rushdie, Anne Rice, Ray Bradbury, Alex
Haley and James Michener) and sports figures (such as Michael Jordan, Muhammad
Ali and Bobby Knight). The magazine also regularly publishes the works of
leading journalists, authors and other prominent individuals. For example,
Playboy magazine has published fiction by Scott Turow, Jay McInerney, John
Updike and Margaret Atwood, articles by Michael Crichton, Bill Maher and William
F. Buckley, and book adaptations by Tony Horwitz (Middle East correspondent for
The Wall Street Journal) and Pulitzer Prize winning author William Kennedy. It
has long been known for its graphic excellence and features and publishes the
work of top artists and photographers. Playboy magazine also features lifestyle
articles on consumer products, fashion, automobiles and consumer electronics and
covers the worlds of sports and entertainment. It is also renowned for its
pictorials of beautiful women and frequently features celebrities on its cover
and in exclusive pictorials (among them Farrah Fawcett, Pamela Anderson, Elle
Macpherson, Jenny McCarthy, Cindy Crawford, Sharon Stone, Madonna and Katarina
Witt).
7
The net circulation revenues of the U.S. edition of Playboy magazine for
2001, 2000 and 1999 were $65.5 million, $72.1 million and $73.9 million,
respectively. Net circulation revenues are gross revenues less provisions for
newsstand returns and unpaid subscriptions, and commissions. Circulation revenue
comparisons may be materially impacted with respect to newsstand sales in any
period based on whether or not there are issues featuring major celebrities.
According to the Audit Bureau of Circulations, an independent audit
agency, with a circulation rate base (the total newsstand and subscription
circulation guaranteed to advertisers) of 3.15 million at December 31, 2001,
Playboy magazine was the 12th highest-ranking U.S. consumer publication. Playboy
magazine's rate base at December 31, 2001 was larger than each of Newsweek,
Cosmopolitan and Maxim, as well as the combined rate bases of Rolling Stone, GQ
and Esquire.
Playboy magazine has historically generated approximately two-thirds of
its revenues from subscription and newsstand circulation, with the remainder
primarily from advertising. Subscription copies are approximately 80% of total
copies sold. The Company believes that managing Playboy's circulation to be
primarily subscription driven, like most major magazines, provides a stable and
desirable circulation base, which is also attractive to advertisers. According
to the MRI data previously mentioned, the median age of male Playboy readers is
33, with a median annual household income of $52,000. The Company also derives
revenues from the rental of Playboy magazine's subscriber list, which consists
of the subscriber's name, address and other subscription-related information
maintained by the Company.
The Company attracts new subscribers to the magazine through its own
direct mail advertising campaigns, subscription agent campaigns and the
Internet, including Playboy.com. The Company recognizes revenues from magazine
subscriptions over the terms of the subscriptions. Subscription copies of the
magazine are delivered through the U.S. Postal Service as periodical mail. The
Company attempts to contain these costs through presorting and other methods.
The Publishing Group was impacted by general postal rate increases of
approximately 10% and 3% in January and July of 2001, respectively. Postal rates
are expected to increase again in October 2002 by approximately 10%.
Playboy magazine subscriptions are serviced by Communications Data
Services, Inc. ("CDS"). Pursuant to a subscription fulfillment agreement with
the Company, CDS performs a variety of services, including (a) receiving,
verifying, balancing and depositing payments from subscribers, (b) processing
Internet transactions, (c) printing forms and promotional materials, (d)
maintaining master files on all subscribers, (e) issuing bills and renewal
notices to subscribers, (f) issuing labels, (g) resolving customer service
complaints as directed by the Company and (h) furnishing various reports to
monitor all aspects of the subscription operations. The term of the subscription
fulfillment agreement expired June 30, 2001, but has been extended to June 30,
2006. Either party may terminate the agreement prior to expiration in the event
of material nonperformance by, or insolvency of, the other party. The Company
pays CDS specified fees and charges based on the types and amounts of service
performed under the subscription fulfillment agreement. The fees and charges are
to be fixed at their July 1, 2001 levels until June 30, 2003, after which they
will increase yearly at a rate based on the rate of increase in the consumer
price index, but no more than six percent in one year. CDS's liability to the
Company for a breach of its duties under the subscription fulfillment agreement
is limited to actual damages of up to $140,000 per event of breach, except in
cases of willful breach or gross negligence, in which case the limit is
$280,000. The subscription fulfillment agreement provides for indemnification by
the Company of CDS and its shareholders against claims arising from actions or
omissions by CDS in compliance with the terms of the agreement or in compliance
with the Company's instructions.
Playboy magazine is one of the highest priced magazines in the United
States. Effective with the April 2001 issue, the basic U.S. newsstand cover
price is $4.99 ($5.99 for the December holiday issue and $6.99 for the January
holiday issue) and the Canadian cover price is C$6.99 for all issues. In
addition, when there is a feature of special appeal, the Company generally
increases the newsstand cover price by $1.00. Prior to the April 2001 issue, the
basic U.S. cover price for Playboy magazine was $4.95 ($5.95 for the December
holiday issue and $6.95 for the January holiday issue) and the Canadian cover
price was C$5.95 (C$6.95 for holiday issues). No general price increases are
currently planned for 2002.
8
Distribution of the magazine to newsstands and other retail outlets is
accomplished through Warner Publisher Services, Inc. ("Warner"), a national
distributor. Copies of the magazine are shipped in bulk to wholesalers, who are
responsible for local retail distribution. The Company receives a substantial
cash advance from Warner at the time each issue goes on sale. The Company
recognizes revenues from newsstand sales based on estimated copy sales at the
time each issue goes on sale, and adjusts for actual sales upon settlement with
Warner. These revenue adjustments are not material on an annual basis. Retailers
return unsold copies to the wholesalers, who count and then shred the returned
magazines and report the returns via affidavit. The Company then settles with
Warner based on the number of magazines actually sold. The number of issues sold
on newsstands varies from month to month, depending in part on consumer interest
in the cover, the pictorials and the editorial features.
Playboy magazine and special editions are printed at Quad/Graphics, Inc.,
located in Wisconsin, which ships the product to subscribers and Warner. The
print run varies each month based on expected sales and is determined with input
from Warner. Paper is the principal raw material used in the production of these
publications. The Company uses a variety of types of high-quality coated paper
that is purchased from a number of suppliers. The market for paper has
historically been cyclical resulting in volatility in paper prices, which can
materially affect the Publishing Group's financial results. The Publishing Group
expects paper prices in 2002 to be comparable with 2001.
Playboy magazine targets a wide range of advertisers. Advertising by
category, as a percent of total ad pages, and the total number of ad pages were
as follows:
Fiscal Year Fiscal Year Fiscal Year
Ended Ended Ended
Category 12/31/01 12/31/00 12/31/99
- ----------------------------------------------------------------------------
Beer/Wine/Liquor 28% 25% 21%
Tobacco 23 23 26
Retail/Direct mail 19 19 22
Toiletries/Cosmetics 5 5 6
Apparel/Footwear/Accessories 5 5 4
All other 20 23 21
- ----------------------------------------------------------------------------
Total 100% 100% 100%
============================================================================
Total ad pages 618 674 640
============================================================================
The Company continues to focus on securing new advertisers, including from
underdeveloped categories. The net advertising revenues of the U.S. edition of
Playboy magazine for 2001, 2000 and 1999 were $37.0 million, $38.4 million and
$33.9 million, respectively. Net advertising revenues are gross revenues less
advertising agency commissions, frequency and cash discounts and rebates. The
Company publishes the U.S. edition of Playboy magazine in 15 advertising
editions: one upper income zip-coded, eight regional, two state and four metro.
All contain the same editorial material but provide targeting opportunities for
advertisers. The Company implemented 8% cost per thousand increases in
advertising rates effective with both the January 2002 and 2001 issues.
Levels of advertising revenues may be affected by, among other things,
increased competition for and decreased spending by advertisers, general
economic activity and governmental regulation of advertising content, such as
tobacco products. However, as only approximately one-third of Playboy magazine's
revenues and less than 15% of the Company's revenues are from advertising, the
Company is not overly dependent on this source of revenues.
From time to time, Playboy magazine and certain of its distribution
outlets and advertisers have been the target of certain groups who seek to limit
its availability because of its content. In its 48-year history, the Company has
never sold a product that has been judged to be obscene or illegal in any U.S.
jurisdiction.
Magazine publishing companies face intense competition for readers,
advertising and newsstand shelf space. Magazines and Internet sites primarily
aimed at men are Playboy magazine's principal competitors. In addition, other
types of media that carry advertising, such as newspapers, radio, television and
Internet sites, compete for advertising revenues with Playboy magazine.
9
Other Domestic Publishing
The Publishing Group has also created media extensions, including special
editions and calendars, which are primarily sold in newsstand outlets using
mostly original photographs. In each of 2001, 2000 and 1999, the group published
24 special editions. Effective with issues on sale subsequent to March 1, 2001,
the U.S. and Canadian special editions newsstand cover prices are $6.99 and
C$7.99, respectively. Prior to this, the U.S. and Canadian newsstand cover
prices were $6.95 and C$7.95, respectively. No general price increases are
currently planned for 2002.
International Publishing
The Company licenses the right to publish 17 international editions of
Playboy magazine in the following countries: Brazil, Croatia, the Czech
Republic, France, Germany, Greece, Hungary, Italy, Japan, the Netherlands,
Poland, Romania, Russia, Slovakia, Slovenia, Spain and Taiwan. Combined average
circulation of the international editions is approximately 1.3 million copies
monthly. In 2001, the Company sold a majority of its interest in VIPress Poland
Sp. z o. o. ("VIPress"), publisher of the Polish edition of the magazine. As
such, the results of VIPress are no longer consolidated in the Company's
financial statements. Subsequent to the sale, the Company's remaining 20%
interest is accounted for under the equity method and, as such, the Company's
proportionate share of the results of VIPress is included in nonoperating
results. The Company expects to sell its remaining interest in VIPress in 2002.
Also in 2001, the Company sold its 19% joint venture interest in each of its
Romanian and Hungarian editions.
Local publishing licensees tailor their international editions by mixing
the work of their national writers and artists with editorial and pictorial
material from the U.S. edition. The Company monitors the content of the
international editions so that they retain the distinctive style, look and
quality of the U.S. edition, while meeting the needs of their respective
markets. The terms of the license agreements vary, but in general are for terms
of three to five years and carry a guaranteed minimum royalty as well as a
formula for computing earned royalties in excess of the minimum. Royalty
computations are generally based on both circulation and advertising revenues.
In 2001, two editions, Brazil and Germany, accounted for approximately 45% of
the total licensing revenues from international editions.
PLAYBOY ONLINE GROUP
The Playboy Online Group is dedicated to the lifestyle and entertainment
interests of young men around the world. The Company believes that it is well
positioned to provide compelling online entertainment experiences due to the
strength of the Playboy brand. The group's online destinations combine Playboy's
distinct attitude with extensive and original content, a large community of
loyal users and a wealth of e-commerce offerings. The group's sites provide the
Company with multiple revenue streams, including e-commerce, fees for
subscription services and pay-per-view events, advertising and sponsorships,
online gaming and international ventures.
The Playboy.com site offers original Playboy style content and was
recently redesigned with a goal of converting a greater percentage of visitors
to purchasers. It focuses on areas of interest to its target audience, including
Love & Sex, Arts & Entertainment, Style, On Campus, Sports, World of Playboy,
Playboy TV, Home Video and Playmates. The site also offers pay-per-view events
such as lingerie fashion shows, Mardi Gras and parties at the Playboy Mansion
(the "Mansion"). The Company also offers a members-only Playboy Cyber Club,
which is a subscription-based site offering services such as VIP access to over
50,000 photos, every interview from Playboy magazine, individual home pages for
Playboy Playmates, live Playmate chats, video clips and free access to some
pay-per-view specials. As of December 31, 2001 and 2000, Playboy Cyber Club had
approximately 100,000 and 67,000 subscribers, respectively. Playboy Cyber Club
is currently offered on a monthly basis for $9.95, a quarterly basis for $20.85
and an annual basis for $59.40.
The group's Playboy branded e-commerce offerings include PlayboyStore.com,
which is the primary destination for purchasing over 2,500 different Playboy
branded fashions, videos, jewelry and collectibles. The PlayboyStore.com
Partners Marketplace allows top-notch companies, including Amazon.com, to sell
products such as movies, CDs, books, software, games and consumer electronics to
the very desirable Playboy.com demographic. The Company also operates auction
sites located at Auctions.Playboy.com and the eBay Playboy Marketplace in order
to capitalize on the market for Playboy collectibles. CCMusic.com, an online
version of the Collectors' Choice Music catalog, was sold in 2001 and
CCVideo.com, an online version of the Critics' Choice Video catalog, was sold in
2000. The sales of these businesses are discussed in more detail in the Catalog
Group section.
10
The group's online gaming business currently consists of three sites,
PlayboySportsBook.com, PlayboyCasino.com and PlayboyRacingUSA.com.
PlayboySportsBook.com and PlayboyCasino.com are partnerships with Ladbroke
eGaming Limited, the world's largest bookmaker. PlayboySportsBook.com offers a
full range of sports and event wagering, allowing international consumers to bet
on U.S. and international sports. Safeguards have been implemented to prevent
betting from within the United States and other places where online sports
wagering is illegal. The site includes highlights of daily sports wagering,
event coverage, sports commentary, scores and statistics. PlayboyCasino.com
offers more than 50 casino games, including roulette, blackjack and slot games.
The site uses realistic sound effects and graphics to give the look and feel of
a real casino. The third gaming site, PlayboyRacingUSA.com, a partnership with
Penn National Gaming, Inc., offers a wide variety of pari-mutuel wagering on
horse races in North America. The site offers an array of interactive tools and
resources, including real-time odds and scratches, past performance programs and
special features like the virtual stable, which allows consumers to follow
specific horses.
The group is expanding its international presence by entering into joint
ventures and/or licensing arrangements in foreign countries to provide
compelling content specifically tailored to those individual foreign audiences.
Its first international joint venture, Playboy.de with Focus Digital AG, was
launched late in 2001. The German version of the web site has a local, dedicated
editorial staff that develops original Playboy style content, makes use of
content from the German edition of Playboy magazine and translates appropriate
U.S.-originated Playboy.com content. The Company has also announced a
relationship with Korea Telecom Hitel Co., Ltd. to develop a Playboy site aimed
at the Korean marketplace. The Company is in negotiation in additional countries
regarding other international web sites.
A separately branded online adult entertainment site is located at
SpiceTV.com. Capitalizing on the Company's acquisition of Spice, the site offers
over 20,000 adult-oriented products in SpiceTVStore.com, including videos and
DVDs, lingerie and sensual products. SpiceTV Club, a subscription site
relaunched late in 2001, offers adult pictorials, video clips, interactive
features that allow the users to view highly customized adult-video content, the
Spice virtual studio highlighting SpiceTV Club original content, live chat rooms
and Spice Girl of the Month. As of December 31, 2001, SpiceTV Club had
approximately 1,000 subscribers. The SpiceTV Club is currently offered on a
monthly basis for $24.95.
The Internet industry is highly competitive. The Company competes for
visitors and advertisers. The Company believes that the primary competitive
factors include brand recognition, the quality of content and products,
technology, pricing, ease of use, sales and marketing efforts and user
demographics. The Company believes that it competes favorably with respect to
each of these factors. Additionally, the Company has the advantage of leveraging
the power of the Playboy and Spice brands, its libraries, marketing and
promotions and loyal audiences.
CATALOG GROUP
The Catalog Group operations have historically included the direct
marketing of products through the Critics' Choice Video and Collectors' Choice
Music catalogs. In 2000, the Company completed the sale of its Critics' Choice
Video catalog and related Internet business and fulfillment and customer service
operations to Infinity Resources, Inc. ("Infinity"). In 2001, the Company also
sold to Infinity its Collectors' Choice Music catalog and related Internet
business, ending the Company's presence in the nonbranded print catalog
business. Infinity is subleasing an approximately 105,000 square-foot warehouse
facility and related equipment from the Company and is providing fulfillment and
customer service for the Company's e-commerce business.
LICENSING BUSINESSES GROUP
The Licensing Businesses Group combines certain brand-related businesses,
such as the licensing of consumer products carrying one or more of the Company's
trademarks and artwork, as well as Playboy branded casino gaming opportunities.
Also reported within the group are certain Company-wide marketing activities.
This group was formerly named the Other Businesses Group.
11
The Company licenses the Playboy and Spice names, Rabbit Head Design and
other images, trademarks and artwork owned by the Company for the worldwide
manufacture, sale and distribution of a variety of consumer products. The group
works with licensees to develop, market and distribute high-quality Playboy and
Spice branded merchandise. The group's licensed product lines include men's and
women's apparel, men's underwear and women's lingerie, accessories,
collectibles, cigars, watches, jewelry, fragrances, small leather goods,
stationery, eyewear, barware and home fashions. The group also licenses
art-related products based on the Company's extensive collection of artwork,
many of which were commissioned as illustrations for Playboy magazine and for
other uses by the Company. Additionally, the Company owns all of the trademarks
and service marks of Sarah Coventry, Inc., which it licenses. Products are
marketed primarily through retail outlets, including department and specialty
stores. While the Company's branded products are unique, the marketing of
apparel, jewelry and cigars is an intensely competitive business that is
extremely sensitive to economic conditions, shifts in consumer buying habits or
fashion trends, as well as changes in the retail sales environment. The Company
is also interested in exploiting Playboy's brand equity in the location-based
entertainment market by entering into partnerships with companies in which it
would contribute its brand name and marketing expertise in return for licensing
fees, and perhaps the option to earn or purchase equity in these ventures.
Company-wide marketing activities consist of the Playboy Jazz Festival,
Alta Loma Entertainment and Playmate promotions. The Company has produced the
Playboy Jazz Festival on an annual basis in Los Angeles at the Hollywood Bowl
since June 1979. In conjunction with the Playboy Jazz Festival, the Company
continued its community events program by sponsoring free concerts. The Company
has revived Alta Loma, which had been established in the 1980s to create
television programming, so as to take advantage of the market for Playboy
branded and Playboy style entertainment products targeted for film and
television distribution beyond the Playboy networks. Alta Loma can draw upon
material from Playboy magazine and Company franchises like the Mansion to
develop original programming for non-Playboy outlets. Current television and
film productions either under production or consideration, to be produced and
funded by outside parties, include Who Wants to be a Playboy Playmate, A Night
at the Playboy Mansion, Little Annie Fanny and Playboy After Dark. Playmate
promotions encompass Playmates' involvement in ad campaigns, brochures,
celebrity endorsements, commercials, conventions, motion pictures, trade shows,
television and videos for the Company and outside clients.
SEASONALITY
The Company's businesses are generally not seasonal in nature. Revenues
and operating results for the quarters ended December 31, however, are typically
impacted by higher newsstand cover prices of holiday issues. These higher
prices, coupled with typically higher sales of subscriptions of Playboy magazine
during those quarters, also result in an increase in accounts receivable.
E-commerce revenues and operating results are typically impacted by the holiday
buying season and decreased Internet traffic during the summer months.
PROMOTIONAL AND OTHER ACTIVITIES
The Company believes that its sales of products and services are enhanced
by the public recognition of Playboy as a lifestyle. In order to establish
public recognition, the Company, among other activities, purchased in 1971 the
Mansion in Holmby Hills, California, where the Company's founder, Hugh M.
Hefner, lives. The Mansion is used for various corporate activities, including
serving as a valuable location for video production, magazine photography,
online events, business meetings, enhancing the Company's image, charitable
functions and a wide variety of other promotional and marketing activities. The
Mansion generates substantial publicity and recognition which increase public
awareness of the Company and its products and services. As indicated in Part II.
Item 7. "Management's Discussion and Analysis of Financial Condition and Results
of Operations" ("MD&A") and Part III. Item 13. "Certain Relationships and
Related Transactions," Hugh M. Hefner pays rent to the Company for that portion
of the Mansion used exclusively for his and his personal guests' residence as
well as the value of meals and other benefits received by him and his personal
guests. The Mansion is included in the Company's Consolidated Balance Sheet as
of December 31, 2001 at a cost, including all improvements and after accumulated
depreciation, of $2.0 million. The Company pays all operating expenses of the
Mansion, including depreciation and taxes, which were $3.2 million, $3.2 million
and $3.6 million for 2001, 2000 and 1999, respectively, net of rent received
from Mr. Hefner.
Through the Playboy Foundation, the Company supports not-for-profit
organizations and projects concerned with issues historically of importance to
Playboy magazine and its readers, including anti-censorship efforts, civil
rights, AIDS education, prevention and research, and reproductive freedom. The
Playboy Foundation provides financial support to many organizations and also
donates public service advertising space in Playboy magazine and in-kind
printing and design services.
12
The Company's trademarks are critical to the success and potential future
growth of all of the Company's businesses. The Company actively defends its
trademarks and copyrights throughout the world and monitors the marketplace for
counterfeit products. Consequently, it initiates legal proceedings from time to
time to prevent their unauthorized use.
EMPLOYEES
At February 28, 2002, the Company employed 605 full-time employees
compared to 681 at February 28, 2001. No employees are represented by collective
bargaining agreements. The Company believes it maintains a satisfactory
relationship with its employees.
Item 2. Properties
Location Primary Use
Office Space Leased:
680 North Lake Shore Drive This space serves as the Company's
Chicago, Illinois corporate headquarters, and is used by
all of the Company's operating groups,
primarily Publishing and Playboy Online,
and for executive and administrative
personnel.
730 Fifth Avenue This space serves as the Company's
New York, New York Publishing and Playboy Online Groups'
headquarters, and a limited amount of
this space is used by the Entertainment
and Licensing Businesses Groups, as well
as executive and administrative
personnel.
9242 Beverly Boulevard This space serves as the Company's
Beverly Hills, California Entertainment Group headquarters, and a
limited amount of this space is used by
the Publishing Group, as well as
executive and administrative personnel.
5055 Wilshire Boulevard This space is primarily used by the
Los Angeles, California Company's Entertainment Group for
general business and film editing, and a
limited amount of this space is used by
the Playboy Online Group.
Operations Facilities Leased:
Itasca, Illinois The Company began subleasing this
warehouse facility to Infinity in 2000.
This facility, under separate agreements
with Infinity, is used to provide
direct- and e-commerce order
fulfillment, customer service and
related activities for the Company's
Playboy Online Group and previously for
the Catalog Group, and storage for the
entire Company. The facility was
formerly used by the Company in the same
capacities.
Santa Monica, California This space is used by the Company's
Publishing Group as a photography
studio.
Los Angeles, California This space is used by the Company's
Entertainment Group as a motion picture
production facility.
Property Owned:
Holmby Hills, California The Mansion is used for various
corporate activities, including serving
as a valuable location for video
production, magazine photography, online
events, business meetings, enhancing the
Company's image, charitable functions
and a wide variety of other promotional
and marketing activities.
In 2002, the Company expects to move to the new 105,000 square-foot studio
facility where the Company will have a centralized digital, technical and
programming facility for both the Entertainment and Playboy Online Groups and
also expects to relocate its Beverly Hills and Los Angeles office space.
Additionally, in 2002 the Company subleased excess space in its New York office
and expects to do the same for its Chicago office as a result of restructuring
efforts in 2001.
13
Item 3. Legal Proceedings
The Company is from time to time a defendant in suits for defamation and
violation of rights of privacy, many of which allege substantial or unspecified
damages, which are vigorously defended by the Company. The Company is currently
engaged in other litigation, most of which is generally incidental to the normal
conduct of its business. Management believes that its reserves are adequate and
that no such action will have a material adverse impact on the Company's
financial condition. There can be no assurance, however, that the Company's
ultimate liability will not exceed its reserves. See Note (Q) Commitments and
Contingencies of Notes to Consolidated Financial Statements.
Item 4. Submission of Matters to a Vote of Security Holders
There were no matters submitted to a vote of security holders during the
quarter ended December 31, 2001.
PART II
Item 5. Market for Registrant's Common Stock and Related Stockholder Matters
Stock price information, as reported in the New York Stock Exchange
Composite Listing, is set forth in Note (W) Quarterly Results of Operations
(Unaudited) of Notes to Consolidated Financial Statements. The Company's
securities are traded on the exchanges listed on the cover page of this Form
10-K Annual Report under the ticker symbols PLA A (Class A voting) and PLA
(Class B nonvoting). As of February 28, 2002, there were 7,387 and 8,590 holders
of record of Class A and Class B common stock, respectively. There were no cash
dividends declared during 2001 and 2000. The Company's credit agreement
prohibits the payment of cash dividends.
14
Item 6. Selected Financial Data (1)
(in thousands, except per share amounts,
number of employees and ad pages)
Fiscal Year Fiscal Year Fiscal Year Fiscal Year Six Months Fiscal Year
Ended Ended Ended Ended Ended Ended
12/31/01 12/31/00 12/31/99 12/31/98 12/31/97 6/30/97
- ---------------------------------------------------------------------------------------------------------------------------------
Selected financial data
Net revenues $ 291,226 $ 307,722 $ 347,817 $ 317,618 $ 149,541 $ 296,623
Interest expense, net (13,184) (7,629) (6,179) (1,424) (239) (354)
Income (loss) from continuing operations before
cumulative effect of change in accounting principle (29,323) (47,626) (5,568) 4,320 2,142 21,394
Net income (loss) (33,541) (47,626) (5,335) 4,320 1,065 21,394
Basic income (loss) per common share
Income (loss) from continuing operations before
cumulative effect of change in accounting principle (1.20) (1.96) (0.24) 0.21 0.10 1.05
Net income (loss) (1.37) (1.96) (0.23) 0.21 0.05 1.05
Diluted income (loss) per common share
Income (loss) from continuing operations before
cumulative effect of change in accounting principle (1.20) (1.96) (0.24) 0.21 0.10 1.03
Net income (loss) (1.37) (1.96) (0.23) 0.21 0.05 1.03
EBITDA (2) 39,198 23,875 58,722 39,267 17,255 41,519
Cash flows from operating activities (7,945) (31,150) 16,100 (11,110) (3,736) 1,539
Cash flows from investing activities (2,853) (3,889) (68,126) (10,120) (1,991) (2,450)
Cash flows from financing activities $ 12,874 $ 14,045 $ 75,213 $ 20,624 $ 5,371 $ (224)
- ---------------------------------------------------------------------------------------------------------------------------------
At period end
Total assets $ 426,240 $ 388,488 $ 429,402 $ 212,107 $ 185,947 $ 175,542
Long-term financing obligations $ 78,017 $ 94,328 $ 75,000 $ -- $ -- $ --
Shareholders' equity $ 81,525 $ 114,185 $ 161,281 $ 84,202 $ 78,683 $ 76,133
Long-term financing obligations as a
percentage of total capitalization 49% 45% 32% --% --% --%
Number of common shares outstanding
Class A voting 4,864 4,859 4,859 4,749 4,749 4,749
Class B nonvoting 19,666 19,407 19,288 15,868 15,775 15,636
Number of full-time employees 610 686 780 758 684 666
- ---------------------------------------------------------------------------------------------------------------------------------
Selected operating data
Playboy magazine ad pages 618 674 640 601 273 558
Cash investments in Company-produced and
licensed entertainment programming $ 37,254 $ 33,061 $ 35,262 $ 25,902 $ 14,359 $ 30,747
Amortization of investments in Company-produced
and licensed entertainment programming $ 37,395 $ 33,253 $ 34,341 $ 26,410 $ 11,153 $ 21,355
Playboy TV networks household units (at period end) (3)
DTH 18,100 15,400 12,400 9,800 6,800 6,300
Cable digital 10,300 3,200 1,300 200 -- --
Cable analog addressable 7,800 11,000 11,700 11,700 11,600 11,200
Movie networks household units (at period end) (3) (4)
DTH 35,300 -- -- -- -- --
Cable digital 25,300 8,400 3,900 -- -- --
Cable analog addressable 17,000 16,200 18,300 -- -- --
- ---------------------------------------------------------------------------------------------------------------------------------
For a more detailed description of the Company's financial position, results of
operations and accounting policies, please refer to Part II. Item 7. "MD&A" and
Part II. Item 8. "Financial Statements and Supplementary Data."
(1) Certain amounts reported for prior periods have been reclassified to
conform to the current year's presentation.
(2) EBITDA represents earnings from continuing operations before interest
expense, income taxes, cumulative effect of change in accounting
principle, depreciation of property and equipment, amortization of
intangible assets, amortization of investments in entertainment
programming, amortization of deferred financing fees, expenses related to
the vesting of restricted stock awards and equity in operations of PTVI
and other. EBITDA should not be considered an alternative to any measure
of performance or liquidity under generally accepted accounting principles
("GAAP"). Similarly, it should not be inferred that EBITDA is more
meaningful than any of those measures.
(3) Each household unit is defined as one household carrying one given network
per carriage platform. A single household can represent multiple household
units if two or more of the Company's networks and/or multiple platforms
(i.e. analog and digital) are available to that household.
(4) The Company acquired Spice in March 1999 and additional networks in
connection with the Califa acquisition in July 2001.
15
Item 7. Management's Discussion and Analysis of Financial Condition and Results
of Operations
Several of the Company's businesses can experience variations in quarterly
performance. As a result, the Company's performance in any quarter is not
necessarily reflective of full-year or longer-term trends. Playboy magazine
newsstand revenues vary from issue to issue, with revenues generally higher for
holiday issues and any issues including editorial or pictorial features that
generate unusual public interest. Advertising revenues also vary from quarter to
quarter, depending on economic conditions, product introductions by advertising
customers and changes in advertising buying patterns. E-commerce revenues are
typically impacted by the holiday buying season and decreased Internet traffic
during the summer months. Additionally, international TV revenues vary due to
the timing of recognizing library license fees from PTVI.
CRITICAL ACCOUNTING POLICIES
The Company's financial statements are prepared in conformity with GAAP,
which requires management to make estimates and assumptions that affect the
amounts reported in the financial statements and accompanying notes. The Company
believes that of its significant accounting policies, the following are some of
the more complex and critical areas.
PTVI REVENUE RECOGNITION
The Company recognizes revenues from PTVI for the license of the exclusive
international TV rights for the use of the Playboy tradename, film and video
library, and for the acquisition of the international rights to the Spice film
library, the U.K. and Japan Playboy TV networks and certain international
distribution contracts. PTVI is obligated to make total payments of $100.0
million to the Company related to the above over six years, of which $42.5
million has been received through the end of 2001. The remaining payments are
owed over the next three years as follows: $7.5 million, $25.0 million and $25.0
million. As the collectibility of these payments is not reasonably assured, the
Company recognizes these revenues as the consideration is paid to the Company,
less the Company's 19.9% intercompany interest in such transactions. This
results in significant volatility in the Company's results of operations and
cash flows from year to year. See Note (C) Playboy TV International, LLC Joint
Venture of Notes to Consolidated Financial Statements.
TRADEMARKS
The Company's trademarks are critical to the success and potential future
growth of all of the Company's businesses. The Company actively defends its
trademarks throughout the world and monitors the marketplace for counterfeit
products. Consequently, it initiates legal proceedings from time to time to
prevent their unauthorized use. As such, the Company incurs certain costs for
acquisition, defense, registration and/or renewal of its trademarks. Trademark
acquisition costs are capitalized and have been amortized using the
straight-line method over 40 years. Trademark defense, registration and/or
renewal costs are capitalized and have been amortized using the straight-line
method over 15 years. Beginning in 2002, all trademark-related costs which have
indefinite lives will no longer be amortized but will be subject to annual
impairment tests in accordance with new accounting standards. As such,
capitalized amounts related to the Company's trademarks are expected to increase
going forward.
16
RESULTS OF OPERATIONS
The following represents the results of operations of the Company for the
periods indicated below (in millions, except per share amounts):
Fiscal Year Fiscal Year Fiscal Year
Ended Ended Ended
12/31/01 12/31/00 12/31/99
- -------------------------------------------------------------------------------------------------------------------
Net revenues
Entertainment
Domestic TV networks $ 86.6 $ 74.4 $ 74.0
International TV 17.0 17.0 38.0
Worldwide home video 9.6 8.6 10.5
Movies and other 0.6 0.9 3.3
- ------------------------------------------------------------------------------------------------------------------
Total Entertainment 113.8 100.9 125.8
- ------------------------------------------------------------------------------------------------------------------
Publishing
Playboy magazine 102.7 110.5 107.9
Other domestic publishing 15.5 16.5 18.1
International publishing 9.9 12.9 11.1
- ------------------------------------------------------------------------------------------------------------------
Total Publishing 128.1 139.9 137.1
- ------------------------------------------------------------------------------------------------------------------
Playboy Online 27.5 25.3 16.1
- ------------------------------------------------------------------------------------------------------------------
Catalog 11.0 32.4 60.3
- ------------------------------------------------------------------------------------------------------------------
Licensing Businesses 10.8 9.2 8.5
- ------------------------------------------------------------------------------------------------------------------
Total net revenues $ 291.2 $ 307.7 $ 347.8
==================================================================================================================
Net loss
Entertainment
Before programming expense $ 67.3 $ 58.6 $ 78.7
Programming expense (37.4) (33.3) (34.3)
- ------------------------------------------------------------------------------------------------------------------
Total Entertainment 29.9 25.3 44.4
- ------------------------------------------------------------------------------------------------------------------
Publishing 1.8 6.9 6.0
- ------------------------------------------------------------------------------------------------------------------
Playboy Online (21.7) (25.2) (9.1)
- ------------------------------------------------------------------------------------------------------------------
Catalog (0.4) -- 0.3
- ------------------------------------------------------------------------------------------------------------------
Licensing Businesses 2.6 0.9 (0.5)
- ------------------------------------------------------------------------------------------------------------------
Corporate Administration and Promotion (19.7) (20.9) (27.1)
- ------------------------------------------------------------------------------------------------------------------
Total segment income (loss) (7.5) (13.0) 14.0
Restructuring expenses (3.8) (3.9) (1.1)
Gain (loss) on disposals (0.9) (3.0) 1.7
- ------------------------------------------------------------------------------------------------------------------
Operating income (loss) (12.2) (19.9) 14.6
- ------------------------------------------------------------------------------------------------------------------
Nonoperating income (expense)
Investment income 0.8 1.5 1.8
Interest expense (14.0) (9.1) (8.0)
Minority interest (0.7) (0.1) (0.1)
Equity in operations of PTVI and other (0.7) (0.4) (13.8)
Playboy.com registration statement expenses -- (1.6) --
Legal settlement -- (0.6) --
Other, net (1.5) (1.2) (0.9)
- ------------------------------------------------------------------------------------------------------------------
Total nonoperating expense (16.1) (11.5) (21.0)
- ------------------------------------------------------------------------------------------------------------------
Loss from continuing operations before income taxes
and cumulative effect of change in accounting principle (28.3) (31.4) (6.4)
Income tax benefit (expense) (1.0) (16.2) 0.9
- ------------------------------------------------------------------------------------------------------------------
Loss from continuing operations before cumulative
effect of change in accounting principle (29.3) (47.6) (5.5)
Gain on disposal of discontinued operations (net of tax) -- -- 0.2
- ------------------------------------------------------------------------------------------------------------------
Loss before cumulative effect of change in accounting principle (29.3) (47.6) (5.3)
Cumulative effect of change in accounting principle (net of tax) (4.2) -- --
- ------------------------------------------------------------------------------------------------------------------
Net loss $ (33.5) $ (47.6) $ (5.3)
==================================================================================================================
Basic and diluted income (loss) per common share
Income (loss) before cumulative effect
of change in accounting principle
From continuing operations $ (1.20) $ (1.96) $ (0.24)
From discontinued operations (net of tax) -- -- 0.01
- ------------------------------------------------------------------------------------------------------------------
Total (1.20) (1.96) (0.23)
Cumulative effect of change in accounting principle (net of tax) (0.17) -- --
- ------------------------------------------------------------------------------------------------------------------
Net loss $ (1.37) $ (1.96) $ (0.23)
==================================================================================================================
17
2001 COMPARED TO 2000
The Company's revenues for 2001 decreased $16.5 million, or 5%, compared
to the prior year primarily due to the sale of its Critics' Choice Video
businesses in October 2000. In November 2001, the Company also sold its
Collectors' Choice Music businesses, ending the Company's presence in the
nonbranded print catalog business. The comparison also reflected lower Playboy
magazine revenues combined with higher domestic TV networks revenues, largely
due to the Califa acquisition in July 2001.
Operating performance improved $7.7 million compared to the prior year
primarily due to the factors discussed above combined with better performance
from the Playboy Online and Licensing Businesses Groups and lower Corporate
Administration and Promotion expenses. The current year operating loss also
included a lower loss related to the sale of Collectors' Choice Music compared
to the loss related to the sale of Critics' Choice Video in the prior year.
The lower net loss for 2001 reflected significantly lower income tax
expense related to the Company's decision in the prior year to increase the
valuation allowance for its deferred tax assets. The current year also included
a noncash charge representing a cumulative effect of change in accounting
principle related to the adoption of Statement of Position 00-2, Accounting by
Producers or Distributors of Films ("SOP 00-2"). Additionally, the current year
reflected higher interest expense primarily due to imputed noncash interest
related to the deferred payment of the purchase price for the Califa
acquisition.
ENTERTAINMENT GROUP
On July 6, 2001, the Company acquired The Hot Network and The Hot Zone
networks, together with the related television assets of Califa. In addition,
under the asset purchase agreement related to the Califa networks, upon the
resolution of certain contingencies, the Company will complete the acquisition
of the Vivid TV network and the related television assets of VODI, a separate
entity owned by Califa's principals. Through provisions in the asset purchase
agreement, the Company is currently operating Vivid TV and has generally assumed
the risks and benefits associated with the ownership of the Vivid TV assets
until the closing. The addition of these networks into the Company's television
networks portfolio enables the Company to offer a wider range of adult
programming.
The following discussion focuses on the profit contribution of each
business before programming expense.
Revenues from domestic TV networks for 2001 increased $12.2 million, or
16%, and profit contribution increased $9.8 million. These increases were
primarily due to the Califa acquisition described above and an increase in
Playboy TV revenues.
The Company's networks were available to the following approximate household
units (in millions):
Dec. 31, Dec. 31,
2001 2000
- --------------------------------------------------------------------------------
Playboy TV (1)
DTH 18.1 15.4
Cable digital 10.3 3.2
Cable analog addressable 7.8 11.0
Movie Networks (1) (2)
DTH 35.3 --
Cable digital 25.3 8.4
Cable analog addressable 17.0 16.2
- --------------------------------------------------------------------------------
(1) Each household unit is defined as one household carrying one given network
per carriage platform. A single household can represent multiple household
units if two or more of the Company's networks and/or multiple platforms
(i.e. analog and digital) are available to that household.
(2) Includes additional networks in connection with the Califa acquisition in
July 2001.
18
Revenues from the international TV business for 2001 were flat and profit
contribution decreased $0.2 million. Lower revenues due to the timing of library
license fees from PTVI were offset by higher PTVI programming output payments.
Although the Company and Claxson have, to date, funded their respective
obligations with respect to PTVI, PTVI's independent auditors have expressed
substantial doubt as to PTVI's ability to continue as a going concern in their
opinion relating to PTVI's financial statements for the fiscal year ended
December 31, 2001. The reasons cited as the basis for raising substantial doubt
as to PTVI's ability to continue as a going concern are the potential inability
of Claxson to make required capital contributions combined with PTVI's losses
from operations. If Claxson does not make its share of capital contributions or
PTVI continues to incur losses, the Company's future financial condition and
operating results could be materially adversely affected.
Revenues from the worldwide home video business for 2001 increased $1.0
million, or 11%, and profit contribution increased $1.4 million primarily due to
revenues recorded in the current year in accordance with SOP 00-2, Accounting by
Producers or Distributors of Films, primarily related to the domestic business.
These revenues were related to guarantees from a backlist distribution agreement
that were recorded in prior years. Under the new rules of SOP 00-2, these
previously recognized revenues were considered not yet earned and therefore were
reversed and reported as part of a cumulative effect of change in accounting
principle in the first quarter of 2001. The current year also reflected the
impact of the absence of a domestic distributor in the third quarter. The
Company's contract with its domestic distributor expired in June 2001 and a
contract with a new distributor became effective in October 2001. Additionally,
the current year reflected royalties related to a new continuity series deal.
Both revenues and profit contribution from movies and other businesses for
2001 decreased $0.3 million, primarily due to lower sales of previously released
movies combined with the timing of library license fees from PTVI.
Programming expense increased $4.1 million in the current year primarily
due to higher amortization for domestic TV networks and international TV,
primarily related to the higher programming output payments from PTVI.
The group's administrative expenses increased $1.7 million in the current
year primarily due to higher performance-related variable compensation expense
and increased staffing.
PUBLISHING GROUP
Playboy magazine revenues decreased $7.8 million, or 7%, for 2001
principally due to fewer U.S. and Canadian newsstand copies sold in the current
year. Additionally, advertising revenues were lower due to fewer ad pages,
partially offset by higher average net revenue per page. Advertising sales for
the 2002 first quarter magazine issues are closed and the Company expects to
report 5% lower ad revenues and 9% fewer ad pages compared to the 2001 quarter.
These declines are largely the result of industry-wide softness. Philip Morris,
a top advertiser to the Company, has announced that they will significantly
reduce their overall spending on print advertising, including no pages in
Playboy magazine for at least 2002. While this loss of revenues will have an
adverse affect on the Company's financial performance, to mitigate this loss the
Company continues to implement cost reduction measures and to focus on securing
new advertisers, including from underdeveloped categories. Lower revenues from
the rental of the magazine's subscriber list also contributed to the revenue
decline, a trend the Company expects to continue.
Revenues from other domestic publishing businesses decreased $1.0 million,
or 6%, for 2001 compared to the prior year. This decline primarily reflected
lower sales of special editions principally as a result of increased competition
for shelf space and erotica on the Internet.
International publishing revenues decreased $3.0 million, or 22%,
primarily due to the Company's sale in July 2001 of a majority of VIPress, its
Polish publishing joint venture, to its local management. As a result, the joint
venture's results are no longer consolidated. Also contributing to the decline
were lower royalties from the Brazilian edition as a result of weak economic
conditions in that country.
The Publishing Group's segment income for 2001 decreased $5.1 million, or
74%, compared to the prior year primarily due to the lower Playboy magazine
newsstand and special editions revenues combined with lower subscription
profitability. Partially offsetting the above were lower manufacturing costs,
principally related to a smaller Playboy magazine book size due in part to the
fewer advertising pages, and lower editorial costs. In 2002, the Company expects
continued profitability of the Publishing Group.
19
PLAYBOY ONLINE GROUP
Playboy Online Group revenues for 2001 increased $2.2 million, or 9%, to
$27.5 million. Higher subscription and international revenues, the latter as a
result of licensing fees generated by the Company's new German and Korean joint
ventures, drove the increase. Additionally, e-commerce revenues increased in
spite of the sales of CCVideo.com in October 2000 and CCMusic.com in November
2001. Weaker advertising and sponsorship revenues, an ongoing industry-wide
trend, also affected the comparison. In spite of higher trademark and
administrative fees to the parent company and write-offs for obsolete inventory,
primarily related to the remerchandising of the sites, the segment loss
decreased $3.5 million primarily due to cost-saving initiatives, including
restructuring, in the current year. The Company is taking actions to achieve
profitability for the group in 2002 by increasing efforts to convert visitors to
purchasers and continuing to reduce expenses. The Company expects the
restructuring and cost-saving initiatives to continue to favorably impact the
financial performance of the Playboy Online Group.
CATALOG GROUP
Catalog Group revenues for 2001 decreased $21.4 million, or 66%, and
segment performance decreased $0.4 million. These changes were the result of
management's decision to divest this nonbranded noncore business. In October
2000, the Company sold its Critics' Choice Video businesses and related
fulfillment and customer service operations to Infinity. In November 2001, the
Company also sold to Infinity its Collectors' Choice Music businesses, ending
the Company's presence in the nonbranded print catalog business. Infinity is
subleasing an approximately 105,000 square-foot warehouse facility and related
equipment from the Company and is providing fulfillment and customer service for
the Company's e-commerce business.
LICENSING BUSINESSES GROUP
Segment income for 2001 from the Licensing Businesses Group, formerly the
Other Businesses Group, increased $1.7 million on a revenue increase of $1.6
million, or 16%. Growth in the Company's domestic licensed branded products
business combined with lower business development expenses related to casino
gaming opportunities were responsible for the increased performance. The Company
expects to continue to add new domestic and international licensees in 2002,
leading to further growth in the group's profitability.
The Company believes that the greatest interest in the marketplace for
Playboy branded casino-based entertainment centers is from licensing and
marketing opportunities, as opposed to equity and management deals. Therefore,
as part of its restructuring, the Company has combined the operations of casino
gaming into licensing.
CORPORATE ADMINISTRATION AND PROMOTION
Corporate Administration and Promotion expenses for 2001 decreased $1.2
million, or 6%, compared to the prior year. This improvement primarily reflects
a reduction of expenses related to higher trademark fees from the Playboy Online
Group and lower technology expenses, partially offset by higher
performance-related variable compensation expense.
RESTRUCTURING EXPENSES
In 2001, the Company implemented a restructuring plan in anticipation of a
continuing weak economy. The plan included a reduction in work force coupled
with vacating portions of certain office facilities by combining operations for
greater efficiency, refocusing sales and marketing, outsourcing some operations
and reducing overhead expenses. As a result of these measures, the Company
expects to save approximately $8 million to $10 million on an annualized basis.
Total restructuring charges of $3.7 million related to this plan were recorded
in 2001, of which $2.5 million related to the termination of 88 employees.
Additionally, 16 positions were eliminated through attrition. Also included in
the charge were $1.2 million of expenses related to the excess space in its
Chicago and New York offices.
In 2000, realignment of senior management, coupled with staff reductions,
led to a restructuring charge of $3.7 million related to the termination of 19
employees.
20
GAIN (LOSS) ON DISPOSALS
In 2001, the Company's sale of its Collectors' Choice Music businesses
resulted in a loss of $1.3 million. Additionally, the Company sold a majority of
its interest in VIPress, publisher of the Polish edition of Playboy magazine,
resulting in a gain of $0.4 million. The prior year included a loss of $3.0
million related to the sale of the Critics' Choice Video businesses and
fulfillment and customer service operations.
2000 COMPARED TO 1999
The Company's revenues for 2000 decreased 12% compared to the prior year
primarily due to a $30.0 million up-front payment in 1999 from PTVI to the
Entertainment Group toward the $100.0 million purchase principally related to
library license fees, compared to $7.5 million in 2000. The comparison also
reflected the expected decrease of Catalog Group revenues as the Critics' Choice
Video businesses were sold in October 2000.
The Company reported an operating loss of $19.9 million in 2000 compared
to operating income of $14.6 million in 1999, primarily due to the timing and
amount of PTVI payments discussed above combined with higher planned investments
in the Playboy Online Group, partially offset by lower Corporate Administration
and Promotion expenses. The operating loss for 2000 also included a loss related
to the sale of the Critics' Choice Video businesses while the prior year
included a gain from the sale of the Company's equity in The Playboy Casino at
Hotel des Roses (the "Rhodes Casino") in Greece. Additionally, 2000 included a
higher restructuring charge compared to the prior year.
The higher net loss for 2000 reflected lower PTVI nonoperating expense,
including the Company's 19.9% equity in PTVI, the elimination of unrealized
profits of certain transactions between the Company and PTVI and gains related
to the transfer of certain assets to PTVI. The prior year also included the
accounting effects of the formation of the PTVI joint venture. The net loss for
2000 also included a charge incurred in connection with a Playboy.com
registration statement that was subsequently withdrawn and significant noncash
federal income tax expense related to the Company's decision to increase the
valuation allowance for its deferred tax assets.
ENTERTAINMENT GROUP
The following discussion focuses on the profit contribution of each
business before programming expense.
For 2000, revenues from domestic TV networks increased $0.4 million, or
1%, and profit contribution increased $0.5 million, primarily due to the Spice
acquisition. Also contributing were higher sales of programming to other
networks and higher Playboy TV cable pay-per-view revenues, primarily due to
higher retail rates. These increases were mostly offset by lower Playboy TV DTH
revenues, principally due to a significant decline in PrimeStar subscribers as a
result of DirecTV's acquisition of PrimeStar in 1999. PrimeStar service was
discontinued in September 2000.
The Company's networks were available to the following approximate household
units (in millions):
Dec. 31, Dec. 31,
2000 1999
- --------------------------------------------------------------------------------
Playboy TV (1)
DTH 15.4 12.4
Cable digital 3.2 1.3
Cable analog addressable 11.0 11.7
Movie Networks (1)
Cable digital 8.4 3.9
Cable analog addressable 16.2 18.3
- --------------------------------------------------------------------------------
(1) Each household unit is defined as one household carrying one given network
per carriage platform. A single household can represent multiple household
units if two or more of the Company's networks and/or multiple platforms
(i.e. analog and digital) are available to that household.
International TV business profit contribution for 2000 decreased $19.4
million on a $21.0 million, or 55%, decrease in revenues primarily due to the
$30.0 million PTVI payment in 1999 primarily for library license fees.
21
Revenues from the worldwide home video business for 2000 decreased $1.9
million, or 19%, while profit contribution decreased $1.4 million largely due to
softness in the domestic business.
Profit contribution from movies and other businesses for 2000 decreased
$2.1 million on a $2.4 million, or 72%, decrease in revenues primarily due to
lower sales of previously released movies combined with the lower library
license fees from PTVI.
Programming expense decreased $1.0 million in 2000 primarily due to the
lower library license fees from PTVI and the lower sales of movies. Higher
amortization for domestic TV networks primarily offset the decrease.
The group's administrative expenses decreased $2.1 million in 2000
primarily due to lower performance-related variable compensation expense.
PUBLISHING GROUP
Playboy magazine revenues increased $2.6 million, or 2%, for 2000 compared
to the prior year due to higher advertising revenues, due to both higher average
net revenue per page and more ad pages. Partially offsetting the above were
lower circulation revenues, from both subscriptions and newsstand sales.
Revenues from other domestic publishing businesses decreased $1.6 million,
or 9%, for 2000 compared to the prior year. This decline largely reflected lower
sales of special editions primarily as a result of the previously discussed
increased competition.
International publishing revenues increased $1.8 million, or 16%, for 2000
primarily due to higher revenues from VIPress, the Company's majority-owned
Polish publishing joint venture. As previously discussed, the Company sold a
majority of its interest in VIPress in 2001.
The Publishing Group's segment income for 2000 increased $0.9 million, or
15%, compared to the prior year primarily due to the higher Playboy magazine
advertising revenues, lower manufacturing costs related to a reduction in print
runs and lower legal, performance-related variable compensation and ancillary
businesses expenses. Partially offsetting the above was lower Playboy magazine
subscription profitability combined with higher editorial costs and the lower
special editions and Playboy magazine newsstand revenues.
PLAYBOY ONLINE GROUP
Playboy Online Group revenues for 2000 were $25.3 million, an increase of
$9.2 million, or 57%, compared to the prior year due to higher e-commerce and
subscription revenues. Contributing significantly to the higher e-commerce
revenues was the integration of the Playboy and Spice direct commerce businesses
with e-commerce effective October 1, 1999. Higher Playboy e-commerce revenues
were offset by a decline in e-commerce revenues from Spice.
The group reported a segment loss for 2000 of $25.2 million compared to
$9.1 million in the prior year. This reflected planned higher expenses,
principally related to sales and marketing, administration and content and
product development. The higher administrative expenses were due in part to
trademark, content and administrative fees to the parent company.
CATALOG GROUP
Catalog Group revenues for 2000 decreased $27.9 million, or 46%, and
segment performance declined $0.3 million compared to the prior year largely as
the result of management's decision to divest this business. In October 2000,
the Company sold its Critics' Choice Video businesses and fulfillment and
customer service operations. Additionally, the lower revenues reflected planned
lower circulation for the Critics' Choice Video catalog, prior to its sale. The
comparison also reflected the absence of 2000 revenues related to the Playboy
and Spice catalogs. The Playboy and Spice catalogs were integrated as direct
commerce businesses within the Company's Playboy Online branded e-commerce
business effective in October 1999.
LICENSING BUSINESSES GROUP
Segment performance from the Licensing Businesses Group for 2000 increased
$1.4 million on a $0.7 million, or 8%, increase in revenues primarily due to the
strength of the Company's licensed branded products business, combined with
lower expenses primarily due to a reorganization in 1999.
22
CORPORATE ADMINISTRATION AND PROMOTION
Corporate Administration and Promotion expenses for 2000 were $6.2
million, or 23%, lower than the prior year primarily reflecting planned lower
marketing spending and a reduction of expenses related to the trademark and
administrative fees from the Playboy Online Group.
RESTRUCTURING EXPENSES
In 2000, realignment of senior management, coupled with staff reductions,
led to a restructuring charge of $3.7 million related to the termination of 19
employees.
In 1999, the Company began a cost reduction effort that led to a work
force reduction through Company-wide layoffs and attrition. A total of 26
employees were terminated (including eight in the first quarter of 2000)
resulting in total restructuring charges of $1.3 million, of which $0.2 million
was recorded in the first quarter of 2000. Additionally, 23 positions were
eliminated through attrition.
GAIN (LOSS) ON DISPOSALS
A loss of $3.0 million was recorded in 2000 related to the sale of the
Critics' Choice Video businesses and fulfillment and customer service
operations. The prior year included a gain of $1.7 million related to the sale
of the Company's wholly-owned subsidiary, Playboy Gaming Greece Ltd., which
owned a 12% interest in the Rhodes Casino.
LIQUIDITY AND CAPITAL RESOURCES
At December 31, 2001, the Company had $4.6 million in cash and cash
equivalents and $101.6 million in total financing obligations compared to $2.5
million in cash and cash equivalents and $103.3 million in total financing
obligations at December 31, 2000. The financing obligations at December 31, 2001
and December 31, 2000 included $20.0 million and $10.0 million, respectively, in
loans made directly from Hugh M. Hefner to Playboy.com. A total of $15.0 million
of the loans from Mr. Hefner are scheduled to mature in 2002.
The Company's current liquidity requirements, excluding those of
Playboy.com, are being provided by a $106.1 million credit facility, comprised
of $71.1 million of term loans and a $35.0 million revolving credit facility. At
December 31, 2001, $10.5 million was outstanding under the revolving credit
facility. The Company plans to finance its working capital requirements through
cash generated from operations and its revolving credit facility. If additional
funds become necessary, the Company will seek additional capital from the debt
and/or equity markets.
Outstanding balances under the credit facility bear interest at rates
equal to specified index rates plus margins that fluctuate based on the
Company's leverage ratio. The term loans consist of two tranches, Tranche A and
Tranche B, which currently bear interest at 3.00% and 4.25% margins,
respectively, over the London Interbank Offering Rate ("LIBOR"). The Company is
assessed a 0.5% commitment fee on the unused portion of the revolving credit
facility. The weighted average interest rates as of December 31, 2001 were 5.11%
and 6.37% for the Tranche A and Tranche B term loans, respectively, and 6.05%
for the revolving credit facility. The term loans began amortizing quarterly on
March 31, 2001. The Tranche A term loan and the revolving credit facility both
mature on March 15, 2004 and the Tranche B term loan matures on March 15, 2006.
The Company's obligations under the credit facility are guaranteed by its
subsidiaries (excluding Playboy.com) and are secured by substantially all of its
assets (excluding Playboy.com and its assets). The credit agreement contains
financial covenants requiring the Company to maintain certain leverage, interest
coverage and fixed charge coverage ratios. Other covenants include limitations
on other indebtedness, investments, capital expenditures and dividends. The
credit agreement also requires mandatory prepayments with net cash proceeds
resulting from excess cash flow, asset sales and the issuance of certain debt
obligations or equity securities, with certain exceptions as described in the
agreement. Based on 2001 results, the Company will make an excess cash flow
payment of $3.6 million on March 31, 2002. Therefore, total 2002 debt repayments
under the credit facility will now be $8.6 million.
23
The nominal consideration for the Califa acquisition was $70.0 million.
The Company is obligated to pay up to an additional $12.0 million in
consideration should the acquired assets achieve certain financial performance
targets. The total consideration will be paid over ten years, with the Company
having the option of paying up to $71 million of the scheduled payments in cash
or Class B stock. If the Company elects to make a payment in Class B stock and
the Company does not get the registration statement relating to the resale of
its shares issued in connection with the specified payment effective within the
periods set forth in the asset purchase agreement, the Company is also obligated
to pay the Califa principals interest on the amount of the payment until the
registration statement is declared effective. The interest payment can be paid
in cash or shares of Class B stock at the Company's option. As of February 28,
2002, approximately $0.4 million in interest had accrued in connection with the
payment of the first installment of consideration to be paid in Class B stock in
accordance with the agreement. On March 12, 2002, the Company paid the Califa
principals $0.3 million in cash as a partial payment of interest due under the
agreement. The Company will pay the balance of the interest payment in shares of
Class B stock.
The credit agreement also contains a maximum funding limitation by the
Company to Playboy.com of $17.5 million, which was met in September 2000. As a
result of this limitation, Playboy.com is dependent on third-party financing to
fund its operations, including its debt repayment obligations, until its
business generates sufficient cash flow. In the event of an initial public
offering ("IPO") of Playboy.com's common stock, all amounts above $10.0 million
advanced to Playboy.com after January 1, 2000 shall be repaid from Playboy.com
to the Company. In addition, 10% of the net proceeds of any Playboy.com equity
financing shall be paid to the Company until all amounts above the $10.0 million
have been repaid.
Playboy.com has been in active discussions with strategic partners and
other potential investors in connection with a private placement of its
preferred stock. On each of March 7, 2001 and April 2, 2001, Playboy.com issued
a convertible promissory note in the aggregate principal amount of $5.0 million
to two strategic investors. On July 27, 2001, Playboy.com issued a third
convertible promissory note in the aggregate principal amount of $5.0 million to
Hugh M. Hefner. On August 13, 2001, each of the three aforementioned convertible
promissory notes, together with accrued and unpaid interest thereon, was
converted into shares of Playboy.com's Series A Preferred Stock. Playboy.com's
Series A Preferred Stock is convertible into Playboy.com common stock (initially
on a one-for-one basis) and is redeemable by Playboy.com after the fifth
anniversary of the date of its issuance at the option of the holder. In
addition, in the event that a holder elects to redeem Playboy.com's Series A
Preferred Stock at any time after the fifth anniversary of the date of its
issuance and before the 180th day thereafter, and Playboy.com is not able to, or
does not, satisfy such obligation, in cash or stock, the Company has agreed that
it shall redeem all or part of the shares in lieu of redemption by Playboy.com,
either in cash, shares of the Company's Class B stock or any combination thereof
at its option.
In September and December 2000, Hugh M. Hefner made loans to Playboy.com
each in the amount of $5.0 million. These loans bear interest at an annual rate
of 10.50% and 12.00%, respectively, with principal and accumulated interest
related to both loans due in September 2002. In September 2001, Hugh M. Hefner
made an additional $5.0 million loan to Playboy.com which bears interest at an
annual rate of 8.00%, with principal and accumulated interest due in July 2002.
In December 2001, Hugh M. Hefner agreed to lend up to an additional $10.0
million to Playboy.com from time to time until December 31, 2002, of which $5.0
million had been borrowed by Playboy.com at December 31, 2001. Outstanding
balances under this note bear interest at an annual rate of 9.00%, with interest
payable monthly, and the note is due in August 2006. Under the terms of the
note, Hugh M. Hefner may elect, at any time, to convert the note into shares of
Playboy.com's common stock at a per share price of $7.1097 (as equitably
adjusted for any stock dividends, combinations, splits or similar transactions).
Additionally, in conjunction with the issuance of the note, the Company
has agreed to give Hugh M. Hefner the right to surrender the note to the Company
for shares of its Class B stock on or after certain specified surrender events.
Under the agreement, "surrender event" means any of the following: (a) August
10, 2006, (b) the date on which the Company is no longer subject to the terms
(except for such terms that expressly survive the payment in full of the
obligations and termination of the commitments thereunder) of its credit
agreement, (c) the occurrence and continuation of an event of default under the
note, including the dissolution of Playboy.com or any vote in favor thereof by
Playboy.com's board of directors or stockholders, certain insolvency or
bankruptcy events relating to Playboy.com, Playboy.com's failure to pay
principal and interest due and payable under the note and Playboy.com's
non-performance of any material covenant or condition under the note which
continues uncured for 15 days after written notice of the default is provided to
Playboy.com, (d) the dissolution of Playboy.com or any vote in favor thereof by
Playboy.com's board of directors or stockholders or (e) certain insolvency or
bankruptcy events relating to Playboy.com. However, the note may not be
surrendered if the surrender of the note or the issuance of the shares of Class
B stock would be prohibited by the Company's credit agreement. In the event that
Mr. Hefner elects to surrender the December 2001 note for shares of Class B
stock in accordance with the foregoing, the Company will issue to Mr. Hefner the
number of shares equal to the outstanding principal and interest on the note
divided by $19.90 (125% of the volume weighted average closing price of Class B
stock (as equitably adjusted for any stock dividends, combinations, splits or
similar transactions) on the five trading days immediately prior to the date of
the note).
24
As previously discussed, PTVI's ability to finance its operations,
including making library license and programming output payments to the Company,
will depend principally on the ability of Claxson, the Company's venture
partner, and also the Company to make capital contributions, until PTVI
generates sufficient funds from operations. The maximum mandatory capital
contributions by the partners is $100 million, of which $61.6 million has been
contributed through December 31, 2001. If these payments are not made, the
Company's future financial condition and operating results could be materially
adversely affected. See Note (C) Playboy TV International, LLC Joint Venture of
Notes to Consolidated Financial Statements.
CASH FLOWS FROM OPERATING ACTIVITIES
Net cash used for operating activities was $7.9 million for 2001, due
primarily to $37.3 million of investments in Company-produced and licensed
entertainment programming, partially offset by positive results (after adjusting
for noncash items), principally from the Entertainment Group. In 2002, the
Company expects to invest approximately $45 million in Company-produced and
licensed programming, which could vary based on, among other things, the timing
of completing productions.
CASH FLOWS FROM INVESTING ACTIVITIES
Net cash used for investing activities was $2.9 million for 2001 primarily
due to $3.2 million of additions to property and equipment. In 2001, the Company
also entered into leases of furniture and equipment totaling $1.6 million. The
Company invested $1.9 million related to funding its equity interests in
international TV ventures. The Califa acquisition resulted in net cash paid of
$0.9 million in the current year. Partially offsetting the above was $3.3
million of proceeds from disposals, primarily related to the sale of the
Collectors' Choice Music businesses and VIPress.
CASH FLOWS FROM FINANCING ACTIVITIES
Net cash provided by financing activities was $12.9 million for 2001
primarily due to the $13.1 million of net proceeds from the sale of
Playboy.com's Series A Preferred Stock. Playboy.com also received the $10.0
million in loans from Hugh M. Hefner. Partially offsetting the above was $7.8
million in payments on the Company's revolving credit facility.
INCOME TAXES
In 2000, the Company evaluated its net operating loss carryforwards
("NOLs") and other deferred tax assets and liabilities in relation to the
Company's recent earnings history. As a result of this review, the Company
decided to adopt a more conservative approach by increasing the valuation
allowance, which resulted in noncash federal income tax expense of $24.1
million.
RELATED PARTY TRANSACTIONS
HUGH M. HEFNER
The Company owns a 29-room mansion located on 5 1/2 acres in Holmby Hills,
California. The Mansion is used for various corporate activities, including
serving as a valuable location for video production, magazine photography,
online events, business meetings, enhancing the Company's image, charitable
functions and a wide variety of other promotional and marketing activities. The
Mansion generates substantial publicity and recognition which increase public
awareness of the Company and its products and services. Its facilities include a
tennis court, swimming pool, gymnasium and other recreational facilities as well
as extensive film, video, sound and security systems. The Mansion also includes
accommodations for guests and serves as an office and residence for Hugh M.
Hefner, the Company's founder. It has a full-time staff which performs
maintenance, serves in various capacities at the functions held at the Mansion
and provides guests of the Company and Mr. Hefner with meals, beverages and
other services.
25
Under a 1979 lease the Company entered into with Mr. Hefner, the annual
rent Mr. Hefner pays to the Company for his use of the Mansion is determined by
independent experts who appraise the value of Mr. Hefner's basic accommodations
and access to the Mansion's facilities, utilities and attendant services based
on comparable hotel accommodations. In addition, Mr. Hefner is required to pay
the sum of the per-unit value of nonbusiness meals, beverages and other benefits
he and his personal guests receive. These standard food and beverage per-unit
values are determined by independent expert appraisals based on fair market
values. Valuations for both basic accommodations and standard food and beverage
units are reappraised every three years, and between appraisals are annually
adjusted based on appropriate consumer price indexes. Mr. Hefner is also
responsible for the cost of all improvements in any Hefner residence
accommodations, including capital expenditures, that are in excess of normal
maintenance for those areas.
Mr. Hefner's usage of Mansion services and benefits is recorded through a
system initially developed by the auditing and consulting firm of
PricewaterhouseCoopers LLP and now administered by the Company, with appropriate
modifications approved by the audit and compensation committees of the Board of
Directors. The lease had an initial two-year term which expired on June 30,
1981, but on its terms continues for ensuing 12-month periods unless either the
Company or Mr. Hefner terminates it. When the Company changed its fiscal year
from a year ending June 30 to a year ending December 31, Mr. Hefner's lease
continued for only a six-month period through December 31, 1998 to accommodate
this change. On December 31, 1998, the lease renewed automatically and will
continue to renew automatically for 12-month periods under the terms as
previously described. The rent charged to Mr. Hefner during 2001 included the
appraised rent and the appraised per-unit value of other benefits, as described
above. Within 120 days after the end of the Company's fiscal year, the actual
charge for all benefits for that year is finally determined. Mr. Hefner pays or
receives credit for any difference between the amount finally determined and the
amount he paid over the course of the year. The sum of the rent and other
benefits payable for 2001 was estimated by the Company to be $1.3 million, and
Mr. Hefner paid that amount during 2001. The actual rent and other benefits
payable for 2000 and 1999 were $1.1 million and $0.9 million, respectively.
The Company purchased the Mansion in 1971 for $1.1 million and in the
intervening years has made substantial capital improvements at a cost of $13.4
million through 2001 (including $2.5 million to bring the Hefner residence
accommodations to a standard similar to the Mansion's common areas). The Mansion
is included in the Company's Consolidated Balance Sheet as of December 31, 2001
at a cost, including all improvements and after accumulated depreciation, of
$2.0 million. The Company pays all operating expenses of the Mansion, including
depreciation and taxes, which were $3.2 million, $3.2 million and $3.6 million
for 2001, 2000 and 1999, respectively, net of rent received from Mr. Hefner.
As of December 31, 2001, Playboy.com had borrowed a total of $20.0 million
from Hugh M. Hefner. This indebtedness is evidenced by the four notes previously
discussed. Also as discussed, Mr. Hefner was the holder of a $5.0 million
convertible promissory note which converted into shares of Playboy.com's Series
A Preferred Stock in 2001.
From time to time, the Company enters into barter transactions in which
the Company secures air transportation for Mr. Hefner in exchange for
advertising pages in Playboy magazine. Mr. Hefner reimburses the Company for its
direct costs of providing these advertising pages. The Company receives
significant promotional benefit from these transactions.
PTVI
During 1999, PTVI was formed as a joint venture between the Company and
Cisneros. In 2001, Claxson succeeded Cisneros as the Company's joint venture
partner. PTVI has the exclusive right to create and launch new television
networks under the Playboy and Spice brands outside of the United States and
Canada and, under certain circumstances, to license programming to third
parties. PTVI will also own and operate all existing international Playboy TV
and Spice networks. In addition, the Company and PTVI have entered into program
supply and trademark license agreements. Currently, the Company has a 19.9%
interest in PTVI with an option to increase its equity up to 50%.
26
In return for the exclusive international TV rights for the use of the
Playboy tradename, film and video library, and for the acquisition of the
international rights to the Spice film library, the U.K. and Japan Playboy TV
networks and certain international distribution contracts, PTVI is obligated to
make total payments of $100.0 million to the Company over six years, of which
$42.5 million has been received through the end of 2001. The remaining payments
are owed over the next three years as follows: $7.5 million, $25.0 million and
$25.0 million. PTVI also has a long-term commitment with the Company to license
international TV rights to each year's output production, with payments
representing a percentage of the Company's annual production spending. PTVI's
ability to finance its operations, including making library license and
programming output payments to the Company, will depend principally on the
ability of Claxson and also the Company to make capital contributions, until
PTVI generates sufficient funds from operations. If these payments are not made,
the Company's future financial condition and operating results could be
materially adversely affected.
NEW ACCOUNTING PRONOUNCEMENTS
In June 2001, the Financial Accounting Standards Board (the "FASB") issued
Statements of Financial Accounting Standards No. 141, Business Combinations and
No. 142, Goodwill and Other Intangible Assets (collectively, "Statements 141 and
142"), effective for fiscal years beginning after December 15, 2001. Under the
new rules, goodwill and intangible assets with indefinite lives will no longer
be amortized but will be subject to annual impairment tests in accordance with
Statements 141 and 142. Other intangible assets will continue to be amortized
over their useful lives. In compliance with these statements, goodwill recorded
in connection with the Califa acquisition in July 2001 is not being amortized.
The Company is evaluating the impact that application of the
nonamortization provisions of Statements 141 and 142 will have on the Company's
financial statements. In 2001, annual amortization expense for goodwill and
intangible assets with indefinite lives was approximately $5.8 million. The
Company will perform the first of the required impairment tests of goodwill and
indefinite-lived intangible assets as of January 1, 2002. The Company does not
expect to record a charge as a cumulative effect of change in accounting
principle, however, it does expect to record an approximate $5.8 million income
tax charge related to the adoption in the first quarter of 2002.
In August 2001, the FASB issued Statement of Financial Accounting
Standards No. 144, Accounting for the Impairment or Disposal of Long-Lived
Assets ("Statement 144"), which is effective for fiscal years beginning after
December 15, 2001. Statement 144 establishes a single accounting model for the
impairment or disposal of long-lived assets, including discontinued operations.
Statement 144 supercedes Statement of Financial Accounting Standards No. 121,
Accounting for the Impairment of Long-Lived Assets and for Long-Lived Assets to
Be Disposed Of ("Statement 121"), and the accounting and reporting provisions of
Accounting Principles Board Opinion No. 30, Reporting the Results of
Operations--Reporting the Effects of Disposal of a Segment of a Business, and
Extraordinary, Unusual and Infrequently Occurring Events and Transactions ("APB
30"), for the disposal of a segment of a business (as previously defined in that
Opinion). Statement 144 also amends Accounting Research Bulletin No. 51,
Consolidated Financial Statements ("ARB 51"), to eliminate the exception to
consolidation for a subsidiary for which control is likely to be temporary. The
Company believes that adoption of Statement 144 will not have a material impact
on its financial statements.
27
FORWARD-LOOKING STATEMENTS
This Form 10-K Annual Report contains "forward-looking statements,"
including statements in MD&A as to expectations, beliefs, plans, objectives and
future financial performance, and assumptions underlying or concerning the
foregoing. These forward-looking statements involve known and unknown risks,
uncertainties and other factors, which could cause actual results, performance
or outcomes to differ materially from those expressed or implied in the
forward-looking statements. The following are some of the important factors that
could cause actual results, performance or outcomes to differ materially from
those discussed in the forward-looking statements:
(1) foreign, national, state and local government regulation, actions or
initiatives, including:
(a) attempts to limit or otherwise regulate the sale, distribution or
transmission of adult-oriented materials, including print, video and
online materials,
(b) changes in or increased regulation of gaming businesses, which could
limit the Company's ability to obtain licenses, and the impact of
federal and state laws on gaming businesses generally,
(c) limitations on the advertisement of tobacco, alcohol and other
products which are important sources of advertising revenue, or
(d) substantive changes in postal regulations or rates which could
increase the Company's postage and distribution costs;
(2) risks associated with foreign operations, including market acceptance and
demand for the Company's products and the products of its licensees and
the Company's ability to manage the risk associated with its exposure to
foreign currency exchange rate fluctuations;
(3) increases in interest rates;
(4) changes in general economic conditions, consumer spending habits, viewing
patterns, fashion trends or the retail sales environment which, in each
case, could reduce demand for the Company's programming and products and
impact its advertising revenues;
(5) the Company's ability to protect its trademarks and other intellectual
property;
(6) risks as a distributor of media content, including becoming subject to
claims for defamation, invasion of privacy, negligence, copyright, patent
or trademark infringement, and other claims based on the nature and
content of the materials distributed;
(7) the dilution from any potential issuance of additional Company common
stock in connection with acquisitions by the Company and investments in
Playboy.com;
(8) competition for advertisers from other publications, media or online
providers or any decrease in spending by advertisers, either generally or
with respect to the adult male market;
(9) competition in the cable, DTH, men's magazine and Internet markets;
(10) reliance on third parties for technology and distribution for the
television video-on-demand and Internet businesses;
(11) changes in distribution technology and/or unforeseen delays in the
implementation of that technology by the cable and DTH industries, which
might affect the Company's plans and assumptions regarding carriage of its
networks;
(12) risks associated with losing access to transponders, competition for
transponders and channel space and any decline in the Company's access to,
and acceptance by, cable and DTH systems or any deterioration in the terms
or cancellation of fee arrangements with operators of these systems;
(13) attempts by consumers or citizens groups to exclude the Company's
programming from pay television distribution;
(14) risks associated with integrating the operations of the networks related
to the Califa acquisition and the risks that the Company may not realize
the expected operating efficiencies, synergies, increased sales and
profits and other benefits from the acquisition;
(15) PTVI's ability to finance its operations, including making library license
and programming output payments to the Company, will depend principally on
the ability of Claxson, the Company's venture partner, and also the
Company to make capital contributions, until PTVI generates sufficient
funds from operations. If these payments are not made, the Company's
future financial condition and operating results could be materially
adversely affected;
(16) increases in paper or printing costs;
(17) effects of the national consolidation of the single-copy magazine
distribution system;
(18) uncertainty of the viability of the Internet gaming, e-commerce,
advertising and subscription businesses; and
(19) the Company's ability to obtain adequate third-party financing, including
equity investments, to fund the Company's Internet business, and the
timing and terms of such financing.
28
Item 7A. Quantitative and Qualitative Disclosures about Market Risk
The Company is exposed to certain market risks, including changes in
interest rates and foreign currency exchange rates. In order to manage the risk
associated with its exposure to such fluctuations, the Company enters into
various hedging transactions that have been authorized pursuant to the Company's
policies and procedures. The Company does not use financial instruments for
trading purposes.
The Company prepared sensitivity analyses to determine the impact of a
hypothetical one percentage point increase in interest rates. Based on its
sensitivity analyses at December 31, 2001 and 2000, such a change in interest
rates would affect the Company's annual consolidated operating results,
financial position and cash flows by approximately $0.8 million and $0.9
million, respectively. As of December 31, 2001 and 2000, the Company had an
interest rate swap agreement in place to effectively convert $45.0 million of
its floating rate debt to fixed rate debt, thereby significantly reducing its
risk related to interest rate fluctuations.
The Company also prepared sensitivity analyses to determine the impact of
a hypothetical 10% devaluation of the U.S. dollar relative to the foreign
currencies of the countries to which it has exposure, primarily Japan and
Germany. Based on its sensitivity analyses at December 31, 2001 and 2000, such a
change in foreign currency exchange rates would affect the Company's annual
consolidated operating results, financial position and cash flows by
approximately $0.2 million for both years. The Company uses foreign currency
forward contracts to manage the risk associated with its exposure to foreign
currency exchange rate fluctuations.
Item 8. Financial Statements and Supplementary Data
The following consolidated financial statements of the Company and supplementary
data are set forth in this Form 10-K Annual Report as follows:
Page
----
Consolidated Statements of Operations - Fiscal Years
Ended December 31, 2001, 2000 and 1999 30
Consolidated Balance Sheets - December 31, 2001 and 2000 31
Consolidated Statements of Shareholders' Equity -
Fiscal Years Ended December 31, 2001, 2000 and 1999 32
Consolidated Statements of Cash Flows - Fiscal Years
Ended December 31, 2001, 2000 and 1999 33
Notes to Consolidated Financial Statements 34
Report of Independent Auditors 55
Report of Independent Accountants 56
Report of Management 57
The supplementary data regarding quarterly results of operations are set
forth in Note (W) Quarterly Results of Operations (Unaudited) of Notes to
Consolidated Financial Statements.
29
PLAYBOY ENTERPRISES, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
(in thousands, except per share amounts)
Fiscal Year Fiscal Year Fiscal Year
Ended Ended Ended
12/31/01 12/31/00 12/31/99
- ------------------------------------------------------------------------------------------------------------
Net revenues $ 291,226 $ 307,722 $ 347,817
- ------------------------------------------------------------------------------------------------------------
Costs and expenses
Cost of sales (240,691) (265,369) (277,448)
Selling and administrative expenses (58,050) (55,385) (56,390)
Restructuring expenses (3,776) (3,908) (1,091)
Gain (loss) on disposals (955) (2,924) 1,728
- ------------------------------------------------------------------------------------------------------------
Total costs and expenses (303,472) (327,586) (333,201)
- ------------------------------------------------------------------------------------------------------------
Operating income (loss) (12,246) (19,864) 14,616
- ------------------------------------------------------------------------------------------------------------
Nonoperating income (expense)
Investment income 786 1,519 1,798
Interest expense (13,970) (9,148) (7,977)
Minority interest (704) (125) (92)
Equity in operations of PTVI and other (746) (375) (13,871)
Playboy.com registration statement expenses -- (1,582) --
Legal settlement -- (622) --
Other, net (1,447) (1,202) (904)
- ------------------------------------------------------------------------------------------------------------
Total nonoperating expense (16,081) (11,535) (21,046)
- ------------------------------------------------------------------------------------------------------------
Loss from continuing operations before income taxes
and cumulative effect of change in accounting principle (28,327) (31,399) (6,430)
Income tax benefit (expense) (996) (16,227) 862
- ------------------------------------------------------------------------------------------------------------
Loss from continuing operations before cumulative
effect of change in accounting principle (29,323) (47,626) (5,568)
Gain on disposal of discontinued operations (net of tax) -- -- 233
- ------------------------------------------------------------------------------------------------------------
Loss before cumulative effect of change in accounting principle (29,323) (47,626) (5,335)
Cumulative effect of change in accounting principle (net of tax) (4,218) -- --
- ------------------------------------------------------------------------------------------------------------
Net loss $ (33,541) $ (47,626) $ (5,335)
============================================================================================================
Basic and diluted weighted average number
of common shares outstanding 24,411 24,240 22,872
============================================================================================================
Basic and diluted income (loss) per common share
Income (loss) before cumulative effect
of change in accounting principle
From continuing operations $ (1.20) $ (1.96) $ (0.24)
From discontinued operations (net of tax) -- -- 0.01
- ------------------------------------------------------------------------------------------------------------
Total (1.20) (1.96) (0.23)
Cumulative effect of change in accounting principle (net of tax) (0.17) -- --
- ------------------------------------------------------------------------------------------------------------
Net loss $ (1.37) $ (1.96) $ (0.23)
============================================================================================================
The accompanying Notes to Consolidated Financial Statements are an integral part
of these statements.
30
PLAYBOY ENTERPRISES, INC.
CONSOLIDATED BALANCE SHEETS
(in thousands, except share data)
Dec. 31, Dec. 31,
2001 2000
- ---------------------------------------------------------------------------------------------------------
Assets
Cash and cash equivalents $ 4,610 $ 2,534
Marketable securities 3,182 3,443
Receivables, net of allowance for doubtful accounts of
$6,406 and $5,994, respectively 41,846 45,075
Receivables from related parties 12,417 7,575
Inventories, net 13,962 20,700
Deferred subscription acquisition costs 12,111 12,514
Other current assets 7,857 9,568
- ---------------------------------------------------------------------------------------------------------
Total current assets 95,985 101,409
- ---------------------------------------------------------------------------------------------------------
Receivables from related parties 50,000 57,500
Property and equipment, net 10,749 11,532
Programming costs 56,213 55,454
Goodwill, net of accumulated amortization of $7,349 and $4,761, respectively 112,338 87,260
Trademarks, net of accumulated amortization of $17,726 and $14,701, respectively 52,185 52,585
Distribution agreements acquired, net of accumulated amortization of $2,199 26,301 --
Other noncurrent assets 22,469 22,748
- ---------------------------------------------------------------------------------------------------------
Total assets $ 426,240 $ 388,488
=========================================================================================================
Liabilities
Financing obligations $ 8,561 $ 3,922
Financing obligations to related parties 15,000 5,000
Acquisition liability 21,023 --
Accounts payable 19,293 25,295
Accounts payable to related parties 169 718
Accrued salaries, wages and employee benefits 8,717 8,915
Deferred revenues 47,913 41,898
Deferred revenues from related parties 8,382 4,397
Other liabilities and accrued expenses 18,453 16,861
- ---------------------------------------------------------------------------------------------------------
Total current liabilities 147,511 107,006
- ---------------------------------------------------------------------------------------------------------
Financing obligations 73,017 89,328
Financing obligations to related parties 5,000 5,000
Acquisition liability 41,079 --
Deferred revenues from related parties 44,350 50,875
Net deferred tax liabilities 5,313 4,679
Other noncurrent liabilities 28,445 17,415
- ---------------------------------------------------------------------------------------------------------
Total liabilities 344,715 274,303
- ---------------------------------------------------------------------------------------------------------
Shareholders' equity
Common stock, $0.01 par value
Class A voting - 7,500,000 shares authorized; 4,864,102
and 4,859,102 issued, respectively 49 49
Class B nonvoting - 30,000,000 shares authorized; 19,930,142
and 19,647,048 issued, respectively 199 196
Capital in excess of par value 123,090 120,519
Accumulated deficit (36,925) (3,384)
Unearned compensation restricted stock (3,019) (2,713)
Accumulated other comprehensive loss (1,869) (482)
- ---------------------------------------------------------------------------------------------------------
Total shareholders' equity 81,525 114,185
- ---------------------------------------------------------------------------------------------------------
Total liabilities and shareholders' equity $ 426,240 $ 388,488
=========================================================================================================
The accompanying Notes to Consolidated Financial Statements are an integral part
of these statements.
31
PLAYBOY ENTERPRISES, INC.
CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
(in thousands)
Retained Unearned
Class A Class B Capital in Earnings Comp.
Common Common Excess of (Accum. Restricted
Stock Stock Par Value Deficit) Stock
- ---------------------------------------------------------------------------------------------------------------------
Balance at December 31, 1998 $ 50 $ 171 $ 44,860 $ 49,577 $ (3,716)
Net loss -- -- -- (5,335) --
Shares issued, vested or forfeited
under stock plans, net 2 6 5,454 -- 92
Shares issued related to the Spice acquisition -- 18 47,505 -- --
Shares issued in public equity offering -- 9 24,541 -- --
Cancellation of treasury stock (3) (8) (5,619) -- --
Income tax benefit related to stock plans -- -- 3,596 -- --
Other comprehensive income -- -- -- -- --
- ---------------------------------------------------------------------------------------------------------------------
Balance at December 31, 1999 49 196 120,337 44,242 (3,624)
Net loss -- -- -- (47,626) --
Shares issued, vested or forfeited
under stock plans, net -- -- 510 -- 911
Other comprehensive loss -- -- -- -- --
Other -- -- (328) -- --
- ---------------------------------------------------------------------------------------------------------------------
Balance at December 31, 2000 49 196 120,519 (3,384) (2,713)
Net loss -- -- -- (33,541) --
Shares issued, vested or forfeited
under stock plans, net -- 3 2,504 -- (306)
Other comprehensive loss -- -- -- -- --
Disposal -- -- -- -- --
Other -- -- 67 -- --
- ---------------------------------------------------------------------------------------------------------------------
Balance at December 31, 2001 $ 49 $ 199 $ 123,090 $ (36,925) $ (3,019)
=====================================================================================================================
Accumulated
Other
Comprehensive Treasury
Income (Loss) Stock Total
- -----------------------------------------------------------------------------------------
Balance at December 31, 1998 $ (169) $ (6,571) $ 84,202
Net loss -- -- (5,335)
Shares issued, vested or forfeited
under stock plans, net -- 35 5,589
Shares issued related to the Spice acquisition -- 906 48,429
Shares issued in public equity offering -- -- 24,550
Cancellation of treasury stock -- 5,630 --
Income tax benefit related to stock plans -- -- 3,596
Other comprehensive income 250 -- 250
- -----------------------------------------------------------------------------------------
Balance at December 31, 1999 81 -- 161,281
Net loss -- -- (47,626)
Shares issued, vested or forfeited
under stock plans, net -- -- 1,421
Other comprehensive loss (563) -- (563)
Other -- -- (328)
- -----------------------------------------------------------------------------------------
Balance at December 31, 2000 (482) -- 114,185
Net loss -- -- (33,541)
Shares issued, vested or forfeited
under stock plans, net -- -- 2,201
Other comprehensive loss (1,631) -- (1,631)
Disposal 244 -- 244
Other -- -- 67
- -----------------------------------------------------------------------------------------
Balance at December 31, 2001 $ (1,869) $ -- $ 81,525
=========================================================================================
Comprehensive income (loss) was as follows:
Fiscal Year Fiscal Year Fiscal Year
Ended Ended Ended
12/31/01 12/31/00 12/31/99
- -----------------------------------------------------------------------------------
Net loss $ (33,541) $ (47,626) $ (5,335)
Unrealized gain (loss)
on marketable securities (350) (533) 388
Derivative loss (1,184) -- --
Foreign currency translation loss (97) (30) (138)
- -----------------------------------------------------------------------------------
Total other comprehensive income (loss) (1,631) (563) 250
- -----------------------------------------------------------------------------------
Comprehensive loss $ (35,172) $ (48,189) $ (5,085)
===================================================================================
The accompanying Notes to Consolidated Financial Statements are an integral part
of these statements.
32
PLAYBOY ENTERPRISES, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)
Fiscal Year Fiscal Year Fiscal Year
Ended Ended Ended
12/31/01 12/31/00 12/31/99
- --------------------------------------------------------------------------------------------------------------
Cash flows from operating activities
Net loss $ (33,541) $ (47,626) $ (5,335)
Adjustments to reconcile net loss to net cash
provided by (used for) operating activities
Depreciation of property and equipment 3,897 3,561 2,055
Amortization of intangible assets 10,612 8,097 6,295
Equity in operations of PTVI and other 746 375 13,871
(Gain) loss on disposals 955 2,924 (1,728)
Cumulative effect of change in accounting principle 4,218 -- --
Deferred income taxes 634 12,950 (6,663)
Income tax benefit related to stock plans -- -- 3,596
Amortization of investments in entertainment programming 37,395 33,253 34,341
Changes in current assets and liabilities
Receivables 5,822 (3,305) 5,604
Receivables from related parties (4,458) 4,832 (9,342)
Inventories 3,468 (1,129) 1,854
Deferred subscription acquisition costs 403 1,065 (2,009)
Other current assets 944 1,797 2,378
Accounts payable (6,587) (7,024) 128
Accounts payable to related parties (549) (1,972) 2,690
Accrued salaries, wages and employee benefits (486) 76 2,815
Deferred revenues 1,122 (456) 707
Deferred revenues from related parties 3,985 (2,128) 6,525
Acquisition liability interest 3,777 -- --
Other liabilities and accrued expenses 1,034 3,634 (598)
----------- ----------- -----------
Net change in current assets and liabilities 8,475 (4,610) 10,752
----------- ----------- -----------
(Increase) decrease in receivables from related parties 6,525 4,350 (54,375)
Investments in entertainment programming (37,254) (33,061) (35,262)
Increase in trademarks (2,625) (7,080) (6,690)
Increase in other noncurrent assets (173) (384) (1,722)
Increase (decrease) in deferred revenues from related parties (6,525) (4,350) 55,225
Increase (decrease) in other noncurrent liabilities (737) (160) 1,188
Other, net (547) 611 552
- --------------------------------------------------------------------------------------------------------------
Net cash provided by (used for) operating activities (7,945) (31,150) 16,100
- --------------------------------------------------------------------------------------------------------------
Cash flows from investing activities
Payments for acquisitions (935) (1,152) (64,820)
Proceeds from disposals 3,276 5,384 13,573
Additions to property and equipment (3,233) (5,265) (2,702)
Funding of equity interests (1,875) (2,238) (12,069)
Purchase of marketable securities (89) (866) (2,171)
Other, net 3 248 63
- --------------------------------------------------------------------------------------------------------------
Net cash used for investing activities (2,853) (3,889) (68,126)
- --------------------------------------------------------------------------------------------------------------
Cash flows from financing activities
Net proceeds from sale of Playboy.com Series A Preferred Stock 13,066 -- --
Proceeds from financing obligations 10,000 10,000 110,000
Repayment of financing obligations (3,922) (15,000) (20,000)
Net proceeds from (payments on) revolving credit facility (7,750) 18,250 (29,750)
Net proceeds from public equity offering -- -- 24,550
Payment of debt assumed in acquisition -- -- (10,471)
Deferred financing fees (454) (590) (4,669)
Proceeds from stock plans 2,141 1,385 5,553
Other, net (207) -- --
- --------------------------------------------------------------------------------------------------------------
Net cash provided by financing activities 12,874 14,045 75,213
- --------------------------------------------------------------------------------------------------------------
Net increase (decrease) in cash and cash equivalents 2,076 (20,994) 23,187
Cash and cash equivalents at beginning of year 2,534 23,528 341
- --------------------------------------------------------------------------------------------------------------
Cash and cash equivalents at end of year $ 4,610 $ 2,534 $ 23,528
==============================================================================================================
The accompanying Notes to Consolidated Financial Statements are an integral part
of these statements.
33
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(A) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Principles of consolidation: The consolidated financial statements include the
accounts of the Company and all majority-owned subsidiaries. Intercompany
accounts and transactions have been eliminated in consolidation.
Use of estimates: The preparation of financial statements in conformity with
GAAP requires management to make estimates and assumptions that affect the
amounts reported in the financial statements and accompanying notes. Although
these estimates are based on management's knowledge of current events and
actions it may undertake in the future, they may ultimately differ from actual
results.
Reclassifications: Certain amounts reported for prior periods have been
reclassified to conform to the current year's presentation.
New accounting pronouncements: In June 2001, the FASB issued Statements 141 and
142, Business Combinations and Goodwill and Other Intangible Assets, effective
for fiscal years beginning after December 15, 2001. Under the new rules,
goodwill and intangible assets with indefinite lives will no longer be amortized
but will be subject to annual impairment tests in accordance with Statements 141
and 142. Other intangible assets will continue to be amortized over their useful
lives. In compliance with these statements, goodwill recorded in connection with
the Califa acquisition in July 2001 is not being amortized.
The Company is evaluating the impact that application of the nonamortization
provisions of Statements 141 and 142 will have on the Company's financial
statements. In 2001, annual amortization expense for goodwill and intangible
assets with indefinite lives was approximately $5.8 million. The Company will
perform the first of the required impairment tests of goodwill and
indefinite-lived intangible assets as of January 1, 2002. The Company does not
expect to record a charge as a cumulative effect of change in accounting
principle, however, it does expect to record an approximate $5.8 million income
tax charge related to the adoption in the first quarter of 2002.
In August 2001, the FASB issued Statement 144, Accounting for the Impairment or
Disposal of Long-Lived Assets, which is effective for fiscal years beginning
after December 15, 2001. Statement 144 establishes a single accounting model for
the impairment or disposal of long-lived assets, including discontinued
operations. Statement 144 supercedes Statement 121, Accounting for the
Impairment of Long-Lived Assets and for Long-Lived Assets to Be Disposed Of, and
the accounting and reporting provisions of APB 30, Reporting the Results of
Operations--Reporting the Effects of Disposal of a Segment of a Business, and
Extraordinary, Unusual and Infrequently Occurring Events and Transactions, for
the disposal of a segment of a business (as previously defined in that Opinion).
Statement 144 also amends ARB 51, Consolidated Financial Statements, to
eliminate the exception to consolidation for a subsidiary for which control is
likely to be temporary. The Company believes that adoption of Statement 144 will
not have a material impact on its financial statements.
Cumulative effect of change in accounting principle: During 2001, the Company
adopted Statement of Financial Accounting Standards No. 139, Rescission of FASB
Statement No. 53 and Amendments to FASB Statements No. 63, 89, and 121
("Statement 139") and SOP 00-2, Accounting by Producers or Distributors of
Films. Statement 139 rescinds FASB Statement No. 53, Financial Reporting by
Producers and Distributors of Motion Picture Films. SOP 00-2 establishes new
film accounting and reporting standards for producers or distributors of films,
including changes in revenue recognition and accounting for marketing,
development and overhead costs. SOP 00-2 also requires all programming costs to
be classified on the balance sheet as noncurrent assets. As a result of the
adoption of SOP 00-2, the Company recorded a noncash charge of $4.2 million, or
$0.17 per basic and diluted common share, in 2001, representing a cumulative
effect of change in accounting principle. There was no related income tax
effect. The charge primarily relates to reversals of previously recognized
revenues which under the new rules were considered not yet earned, combined with
a write-off of marketing costs that were previously capitalized and are no
longer capitalizable under the new rules.
34
Revenue recognition: Domestic TV networks cable and DTH revenues are recognized
based on pay-per-view buys and monthly subscriber counts reported each month by
the system operators. International TV revenues received from the PTVI joint
venture, for the license of the exclusive international TV rights for the use of
the Playboy tradename, film and video library, and for the acquisition of the
international rights to the Spice film library, the U.K. and Japan Playboy TV
networks and certain international distribution contracts, are recognized as the
consideration is paid to the Company over a six-year period, less the Company's
19.9% intercompany interest in such transactions. License fees from PTVI for
current output production are recognized as programming is available, less the
Company's 19.9% intercompany interest in such transactions. See Note (C) Playboy
TV International, LLC Joint Venture. Domestic home video revenues generally are
recognized based on unit sales reported each month by the Company's distributor.
Revenues from the sale of Playboy magazine and Internet subscriptions are
recognized over the terms of the subscriptions. Revenues from newsstand sales of
Playboy magazine and special editions (net of estimated returns), and revenues
from the sale of Playboy magazine advertisements, are recorded when each issue
goes on sale. Revenues from direct- and e-commerce are recognized when the items
are shipped.
Cash equivalents: Cash equivalents are temporary cash investments with an
original maturity of three months or less at date of purchase and are stated at
cost, which approximates fair value.
Marketable securities: Marketable securities are classified as
available-for-sale securities and are stated at fair value. Net unrealized
holding gains and losses are included in "Accumulated other comprehensive loss."
Inventories: Inventories are stated at the lower of cost (specific cost and
average cost) or fair value.
Property and equipment: Property and equipment is stated at cost. Costs incurred
for computer software developed or obtained for internal use are capitalized for
application development activities and immediately expensed for preliminary
project activities or post-implementation activities. Depreciation is recorded
using the straight-line method over the estimated useful lives of the assets.
The useful life for buildings and improvements is ten years, furniture and
equipment ranges from four to ten years and software ranges from one to five
years. Leasehold improvements are depreciated using a straight-line basis over
the shorter of their estimated useful lives or the terms of the related leases.
Repair and maintenance costs are expensed as incurred, and major betterments are
capitalized. Sales and retirements of depreciable property and equipment are
recorded by removing the related cost and accumulated depreciation from the
accounts, and any related gains or losses are included in nonoperating results.
Advertising costs: The Company expenses advertising costs as incurred, except
for direct-response advertising. Direct-response advertising consists primarily
of costs associated with the promotion of Playboy magazine subscriptions,
principally the production of direct-mail solicitation materials and postage,
and the distribution of direct- and e-commerce mailings for use in the Playboy
Online Group and the Catalog Group, prior to the sales of the Company's
catalogs. The capitalized direct-response advertising costs are amortized over
the period during which the future benefits are expected to be received,
generally six to 12 months. See Note (L) Advertising Costs.
Programming costs and amortization: Programming costs include original
programming and film acquisition costs, which are generally capitalized and
amortized. The portion of original programming costs assigned to the domestic TV
networks market is principally amortized using the straight-line method over
three years. The portion of original programming costs assigned to the
international TV market is fully amortized upon availability to PTVI. Existing
library original programming costs allocated to the international TV market are
amortized proportionately with license fees recognized related to the PTVI
agreement. The portion of original programming costs assigned to the worldwide
home video market is amortized using the individual-film-forecast-computation
method. Film acquisition costs assigned to domestic markets are amortized
principally using the straight-line method over the license term, generally
three years or less, while those assigned to the international TV market are
fully amortized upon availability to PTVI. Management believes that these
methods provide a reasonable matching of expenses with total estimated revenues
over the periods that revenues associated with films and programs are expected
to be realized. Film and program amortization is adjusted periodically to
reflect changes in the estimates of amounts of related future revenues. Film and
program costs are stated at the lower of unamortized cost or estimated net
realizable value as determined on a specific identification basis. See Note (C)
Playboy TV International, LLC Joint Venture and Note (N) Programming Costs.
35
Intangible assets: Goodwill, the excess of the purchase price of acquired
businesses over the fair value of net assets acquired, has been amortized using
the straight-line method generally over 40 years. In compliance with Statements
141 and 142, goodwill recorded in connection with the Califa acquisition in July
2001 is not being amortized. Trademark acquisition costs are capitalized and
have been amortized using the straight-line method over 40 years. Trademark
defense, registration and/or renewal costs are capitalized and have been
amortized using the straight-line method over 15 years. Beginning in 2002,
goodwill and all trademark-related costs which have indefinite lives will no
longer be amortized but will be subject to annual impairment tests in accordance
with Statements 141 and 142. The Company acquired certain distribution
agreements as a result of the Califa acquisition that are reported as
"Distribution agreements acquired." Certain of these distribution agreements
were deemed to have indefinite lives and, as such, are not subject to
amortization under Statements 141 and 142. Distribution agreements deemed to
have definite lives are being amortized over the life of the agreements, or
approximately two years. The consideration allocated to noncompete agreements
related to the Spice and Califa acquisitions are amortized using the
straight-line method over the life of the agreements, ranging from five to ten
years, and are included in "Other noncurrent assets." Copyright defense,
registration and/or renewal costs are capitalized and amortized using the
straight-line method over 15 years, and are also included in "Other noncurrent
assets."
Derivative financial instruments: Effective January 1, 2001, the Company adopted
Statement of Financial Accounting Standards No. 133, Accounting for Derivative
Instruments and Hedging Activities ("Statement 133"), as amended by Statement of
Financial Accounting Standards No. 138, which require all derivative instruments
to be recognized as either assets or liabilities on the balance sheet at fair
value regardless of the purpose or intent for holding the derivative instrument.
The accounting for changes in the fair value of a derivative instrument depends
on whether it has been designated and qualifies as part of a hedging
relationship and further, on the type of relationship. For those derivative
instruments that are designated and qualify as hedging instruments, a company
must designate the hedging instrument, based upon the exposure being hedged, as
either a fair value hedge, a cash flow hedge or a hedge of a net investment in a
foreign operation. The adoption of Statement 133 did not have a material impact
on the financial position or results of operations of the Company.
The Company has derivative instruments that have been designated and qualify as
cash flow hedges, which are entered into in order to hedge the variability of
cash flows to be paid related to a recognized liability and cash flows to be
received related to forecasted royalty revenues. In 2001, the Company entered
into an interest rate swap agreement maturing in May 2003 that effectively
converts $45.0 million of its floating rate debt to fixed rate debt, thus
reducing the impact of interest rate changes on future interest expense. In
addition, to protect against the reduction in value of foreign currency cash
flows, the Company hedges portions of its forecasted royalty revenues
denominated in foreign currencies, primarily Japanese yen and the Euro, with
forward contracts. The Company hedges these royalties for periods not exceeding
12 months. As of December 31, 2001, the fair value and carrying value of the
Company's interest rate swap was a liability of approximately $1.2 million
recorded in "Other liabilities and accrued expenses." The fair value and
carrying value of the Company's forward contracts was not material. Since these
derivative instruments are designated and qualify as cash flow hedges, the
effective portion of the gain or loss on the derivative instruments is being
deferred and reported as a component of "Accumulated other comprehensive loss"
and is reclassified into earnings in the same line item where the related
interest expense or royalty revenue is recognized into earnings.
The Company formally documents all relationships between hedging instruments and
hedged items, as well as its risk management objectives and strategies for
undertaking various hedge transactions. The Company links all hedges that are
designated as cash flow hedges to floating rate liabilities or forecasted
transactions on the balance sheet. The Company also assesses, both at the
inception of the hedge and on an on-going basis, whether the derivatives used in
hedging transactions are effective in offsetting changes in cash flows of the
hedged items. Should it be determined that a derivative is not effective as a
hedge, the Company will discontinue hedge accounting prospectively.
As of December 31, 2001, the Company had net unrealized losses totaling $1.2
million in "Accumulated other comprehensive loss," which represents the
effective portion of changes in fair value of the cash flow hedges. During 2001,
$0.2 million of net losses were reclassified from "Accumulated other
comprehensive loss" to the Consolidated Statement of Operations, which were
offset by net gains on the items being hedged. In 2001, there was no amount
included in earnings related to hedging ineffectiveness. The Company expects the
amount to be reclassified from "Accumulated other comprehensive loss" to
earnings within the next 12 months to be losses of approximately $1.1 million.
36
The Company also used interest rate swap agreements and forward contracts for
hedging purposes prior to 2001 and the adoption of Statement 133. For interest
rate swaps, the differential to be paid or received was accrued monthly as an
adjustment to interest expense. For forward contracts, gains and losses were
recorded in operating results as part of, and concurrent with, the hedged
transaction. The fair value of derivative instruments as of December 31, 2000
was $0.2 million, and these contracts were not recorded on the December 31, 2000
Consolidated Balance Sheet.
Earnings per common share: The Company reports both basic and diluted earnings
per share ("EPS") amounts. Basic EPS is computed by dividing net income (loss)
applicable to common shares by the weighted average number of common shares
outstanding during the period. Diluted EPS adjusts basic EPS for the dilutive
effects of stock options and other potentially dilutive financial instruments.
See Note (H) Earnings per Common Share.
Equity in operations of PTVI and other: The equity method is used to account for
the Company's 19.9% interest in the common stock of PTVI due to the Company's
ability to exercise significant influence over PTVI's operating and financial
policies. Equity in operations of PTVI includes the Company's 19.9% interest in
the results of PTVI, the elimination of unrealized profits of certain
transactions between the Company and PTVI and gains related to the transfer of
certain assets to PTVI. Also included in 1999 were the accounting effects of the
formation of the joint venture.
Minority interest: In 2001, a subsidiary of the Company, Playboy.com, converted
three promissory notes, together with accrued and unpaid interest thereon, into
shares of Playboy.com's Series A Preferred Stock. As part of consolidation,
included in "Minority interest" and "Other noncurrent liabilities" is the
accretion of dividends payable and professional fees related to the preferred
stock. Also included in "Other noncurrent liabilities" is minority interest
associated with the preferred stock. Additionally, in 2001 the Company sold a
majority of its interest in VIPress, publisher of the Polish edition of Playboy
magazine. Prior to the sale, the financial statements of VIPress were included
in the Company's financial statements, along with the related minority interest.
Foreign currency translation: Assets and liabilities in foreign currencies
related to VIPress, prior to the sale in 2001, were translated into U.S. dollars
at the exchange rate existing at the balance sheet date. The net exchange
differences resulting from these translations were included in "Accumulated
other comprehensive loss." Revenues and expenses were translated at average
rates for the period. In addition, the Company records its 19.9% interest in
PTVI's foreign currency translation amounts.
(B) ACQUISITIONS
In July 2001, the Company acquired The Hot Network and The Hot Zone
networks, together with the related television assets of Califa. In addition,
under the asset purchase agreement related to the Califa networks, upon the
resolution of certain contingencies, the Company will complete the acquisition
of the Vivid TV network and the related television assets of VODI, a separate
entity owned by Califa's principals. The asset purchase agreement provides that
the Company will manage the Vivid TV assets in accordance with provisions
contained in the asset purchase agreement until the closing of the purchase of
the Vivid TV assets. These provisions generally allocate to the Company the
risks and benefits associated with the ownership of the Vivid TV assets. The
Vivid TV closing will take place promptly following the earliest to occur of (a)
the Company obtaining the consent of DirecTV, Inc. to the transfer of the Vivid
TV assets or (b) the earlier of the termination of the license agreement between
DirecTV, Inc. and VODI or December 31, 2004.
The addition of these networks into the Company's television networks
portfolio enables the Company to offer a wider range of adult programming. The
Company is accounting for the acquisition under the purchase method of
accounting and, accordingly, the results of Califa and VODI since the
acquisition date have been included in the Company's Consolidated Statement of
Operations. In connection with the acquisition and purchase price allocations,
the Entertainment Group recorded goodwill of $27.9 million which is deductible
for income tax purposes over 15 years. The purchase price has been recorded at
its net present value and is reported in the Consolidated Balance Sheet as
current and noncurrent "Acquisition liability."
Subject to the provisions of Statements 141 and 142, the Company has
recorded $30.8 million of intangible assets separate from goodwill. The Company
recorded $28.5 million for distribution agreements and $2.3 million for
noncompete agreements. All of the noncompete agreements and $7.5 million of the
distribution agreements are being amortized over approximately eight and two
years, respectively, the weighted average lives of these agreements.
Distribution agreements totaling $21.0 million were deemed to have indefinite
lives and are not subject to amortization under Statements 141 and 142.
37
The nominal consideration for Califa's assets was $28.3 million. The
Company also assumed the obligations of Califa related to a note payable and
noncompete liability. The nominal consideration for VODI's assets was $41.7
million. The Company is obligated to pay up to an additional $12.0 million in
consideration should the acquired assets achieve certain financial performance
targets. The total consideration will be paid over ten years, with the Company
having the option of paying up to $71 million of the scheduled payments in cash
or Class B stock. The number of shares, if any, the Company will issue will be
based on the trading prices of the Class B stock surrounding the applicable
payment dates. Prior to each scheduled payment of consideration, the Company
must provide the Califa principals with written notice specifying the portion of
the purchase price payment that the Company intends to pay in cash and the
portion in Class B stock. If the Company notifies the Califa principals that the
Company intends to issue Class B stock, the Califa principals must elect the
portion of the shares that the Califa principals want the Company to register
under the Securities Act, referred to as the eligible shares. The Company is
then obligated to issue eligible shares registered under the Securities Act. The
Califa principals may sell the eligible shares received during the 90-day period
following the date the eligible shares are issued. If the Company does not get
the registration statement relating to the resale of its shares issued in
connection with a specified payment effective within the periods set forth in
the agreement, the Company is also obligated to pay the Califa principals
interest on the amount of the payment until the registration statement is
declared effective. The interest payment can be paid in cash or shares of Class
B stock at the Company's option. For purposes of this discussion, references to
eligible shares also includes any shares of Class B stock issued to pay any
required interest payments, if applicable. The interest rate will vary depending
on the length of time required after the applicable payment date to get the
registration statement declared effective. The number of eligible shares that
may be sold on any day during a selling period is limited under the asset
purchase agreement. A selling period will be extended if the applicable volume
limitations did not permit all of the eligible shares to be sold during that
selling period, assuming that the maximum number of shares were sold on each day
during the period.
If the Califa principals elect to sell eligible shares during the
applicable selling period and the proceeds from those sales are less than the
aggregate value of the eligible shares sold when the shares were issued, the
Company has agreed to make the Califa principals whole for the shortfall by, at
the Company's option, (a) paying the shortfall in cash, (b) issuing additional
shares of Class B stock in an amount equal to the shortfall, referred to as the
make-whole shares, or (c) increasing the next scheduled payment of consideration
to the Califa principals in an amount equal to the shortfall plus interest on
the shortfall at a specified interest rate until the next scheduled payment of
consideration. The foregoing make-whole mechanism will apply only to the extent
the Califa principals have sold the maximum number of shares they are entitled
to sell during the applicable selling period in accordance with the applicable
volume limitations.
The Company is obligated to issue make-whole shares that are registered
under the Securities Act and the Califa principals are entitled to sell those
shares during a 30-day selling period that follows their issuance. Sales of
make-whole shares are also subject to volume limitations and the selling periods
applicable to make-whole shares will also be extended if the applicable volume
limitations did not permit all of the make-whole shares to be sold during the
applicable selling period, assuming that the maximum number of shares were sold
on each day during the period. If during the applicable selling period for
eligible shares or make-whole shares, the sales proceeds exceed the amount of
the purchase price payment or the amount of the make-whole payment, the Califa
principals will immediately cease the offering and sale of the remaining
eligible shares or make-whole shares, as applicable, and the remaining eligible
shares or make-whole shares, as applicable, will be returned promptly to the
Company along with any excess sales proceeds.
38
The Company is scheduled to make the base payments and any performance-based
payments as follows (in thousands):
Year Ended December 31
- --------------------------------------------------------------------------------
2001 (1) $ 17,000
2002 (2) 7,750
2003 9,500
2004 8,000
2005 8,000
2006 8,000
2007 8,000
2008 1,000
2009 1,000
2010 1,000
2011 750
- --------------------------------------------------------------------------------
Total base payments 70,000
================================================================================
2003 5,000
2004 7,000
- --------------------------------------------------------------------------------
Total performance-based payments $ 12,000
================================================================================
(1) As of December 31, 2001, $1.0 million of the scheduled payment had been
paid. The remaining $16.0 million will be paid in shares of Class B stock
upon the effectiveness of a Registration Statement on Form S-3 ("Form
S-3"). Due to a delay in the effectiveness of the Form S-3, as of February
28, 2002, the Company had accrued an interest penalty of $0.4 million, of
which $0.3 million was paid in cash on March 12, 2002. The remainder of
the penalty will also be paid in shares of Class B stock upon the
effectiveness of the Form S-3.
(2) Of this payment, $6.5 million is expected to be paid in shares of Class B
stock upon the effectiveness of the Form S-3.
The following unaudited pro forma information presents a summary of the results
of operations of the Company assuming the acquisition occurred on January 1,
2000 (in thousands, except per share amounts):
Dec. 31, Dec. 31,
2001 2000
- -----------------------------------------------------------------------------------------------
Net revenues $ 298,242 $ 321,438
Loss before cumulative effect of change in accounting principle (32,835) (54,997)
Net loss (37,053) (55,150)
Basic and diluted EPS
Loss before cumulative effect of change in accounting principle (1.35) (2.27)
Net loss $ (1.52) $ (2.28)
- -----------------------------------------------------------------------------------------------
These unaudited pro forma results have been prepared for comparative
purposes only. They do not purport to be indicative of the results of operations
which actually would have resulted had the acquisition occurred on January 1,
2000, or of future results of operations.
The following reflects amounts assigned to assets, excluding goodwill, and
liabilities of Califa and VODI at the acquisition date (in thousands):
Califa VODI
- -----------------------------------------------------------------------------
Current assets $ 4,143 $ 39
Noncurrent assets 29,696 1,150
Current liabilities $ 1,964 $ 99
- -----------------------------------------------------------------------------
In March 1999, the Company completed its acquisition of Spice, a leading
provider of adult television entertainment. The final determination of the
purchase price, including transaction costs and Spice debt, was approximately
$127 million. The purchase was financed through the issuance of approximately
$48 million, or approximately two million shares, of Class B stock, and the
remainder through the payment and issuance of long-term debt. The acquisition
was accounted for under the purchase method of accounting and, accordingly, the
results of Spice since the acquisition date have been included in the Company's
Consolidated Statements of Operations. Goodwill of approximately $90 million was
recorded and has been amortized on a straight-line basis assuming a 40-year
life. However, beginning in 2002, goodwill will no longer be amortized but will
be subject to annual impairment tests in accordance with Statements 141 and 142.
39
(C) PLAYBOY TV INTERNATIONAL, LLC JOINT VENTURE
During 1999, PTVI was formed as a joint venture between the Company and
Cisneros. In 2001, Claxson succeeded Cisneros as the Company's joint venture
partner. PTVI has the exclusive right to create and launch new television
networks under the Playboy and Spice brands outside of the United States and
Canada and, under certain circumstances, to license programming to third
parties. PTVI will also own and operate all existing international Playboy TV
and Spice networks. In addition, the Company and PTVI have entered into program
supply and trademark license agreements.
Currently, the Company has a 19.9% interest in PTVI with an option to
increase its equity up to 50%. The option expires on the earlier to occur of
September 15, 2009 and 30 days after the date on which PTVI reaches "cash
breakeven" as specified in PTVI's operating agreement. The purchase price for
the option through September 15, 2003 is the founders' price plus interest as
specified in the operating agreement. Founders' price as of a specified date
means, with respect to the price per one percentage interest of PTVI acquired by
the Company, an amount equal to the sum of the capital contributions to PTVI by
the venture partners through and including that date, divided by 100. After
September 15, 2003, the purchase price is based on the market value of the
acquired interests. The option purchase price can be paid in cash and/or Class B
stock at the Company's option.
In return for the exclusive international TV rights for the use of the Playboy
tradename, film and video library, and for the acquisition of the international
rights to the Spice film library, the U.K. and Japan Playboy TV networks and
certain international distribution contracts, PTVI is obligated to make total
payments of $100.0 million to the Company as follows (in thousands):
Fiscal Year Ended December 31
--------------------------------------------------------------------------
1999 $ 30,000
2000 7,500
2001 5,000
2002 7,500
2003 25,000
2004 25,000
--------------------------------------------------------------------------
Total payments from PTVI $ 100,000
==========================================================================
PTVI also has a long-term commitment with the Company to license
international TV rights to each year's output production, with payments
representing a percentage of the Company's annual production spending. Each
year, an anticipated production budget is determined, detailing what will be
produced. PTVI pays the Company a percentage of this production budget up to a
maximum amount. Quarterly, the Company reviews the actual production dollars
spent to date, and projects the remaining production budget for the year.
Concurrently, the Company adjusts the effective percentage charged to PTVI for
the change in the expected programming, retroactive for the year.
Until PTVI generates sufficient cash flow from operations, PTVI's ability
to fund its operations, including making library license and programming output
payments to the Company, is dependent on receiving capital contributions
principally from Claxson and also from the Company. The maximum mandatory
capital contributions by the partners is $100 million, of which $61.6 million
has been contributed through December 31, 2001. In a March 15, 2002 filing with
the SEC, Claxson indicated that it is evaluating a number of alternatives and
taking certain steps which, if not completed successfully and in a timely
manner, would result in its auditors expressing a "going concern opinion" in
connection with the filing of Claxson's annual report in June 2002. Although
Claxson has, to date, funded its obligations with respect to PTVI, PTVI's
independent auditors have expressed a "going concern opinion" in their report
relating to PTVI's financial statements for the fiscal year ended December 31,
2001. The reasons cited as the basis for raising substantial doubt as to PTVI's
ability to continue as a going concern are the potential inability of Claxson to
make required capital contributions combined with PTVI's losses from operations.
If PTVI fails to make these payments to the Company in a timely manner, either
because of the failure of the partners to make capital contributions or
otherwise, the Company's future financial condition and operating results could
be materially adversely affected.
40
In 2001, 2000 and 1999, the Company recognized revenues from PTVI of $17.0
million, $17.0 million and $35.2 million, respectively, and pre-tax income,
including the Company's equity in the results of PTVI's operations, of $8.7
million, $10.7 million and $13.8 million, respectively. Amounts related to PTVI
are reflected in the Company's Consolidated Balance Sheets as follows (in
thousands):
Dec. 31, Dec. 31,
2001 2000
- -------------------------------------------------------------------------------
Current receivables from related parties $ 11,935 $ 7,397
Noncurrent receivables from related parties 50,000 57,500
Accounts payable to related parties 169 718
Current deferred revenues from related parties 6,525 4,350
Noncurrent deferred revenues from related parties $ 44,350 $ 50,875
- -------------------------------------------------------------------------------
Summarized financial information for PTVI for the periods indicated, which has
been derived from PTVI audited financial statements, is presented below (in
thousands):
Dec. 31, Dec. 31,
2001 2000
- -------------------------------------------------------------------------------
Current assets $ 15,733 $ 28,713
Noncurrent assets 66,473 61,902
Current liabilities 19,352 12,909
Noncurrent liabilities $ 45,700 $ 45,039
- -------------------------------------------------------------------------------
Dec. 31, Dec. 31, Dec. 31,
2001 2000 1999(1)
- -------------------------------------------------------------------------------
Revenues $ 33,669 $ 28,300 $ 9,368
Gross profit 7,648 9,766 4,418
Net loss $ (19,455) $ (9,935) $ (3,029)
- -------------------------------------------------------------------------------
(1) For the period from August 31, 1999 (date of commencement) through
December 31, 1999
In calculating the Company's equity in the results of PTVI's operations,
the net loss as reported by PTVI is adjusted for the elimination of amortization
on the assets acquired by PTVI from the Company.
(D) RESTRUCTURING EXPENSES
In 2001, the Company implemented a restructuring plan in anticipation of a
continuing weak economy. The plan included a reduction in work force coupled
with vacating portions of certain office facilities by combining operations for
greater efficiency, refocusing sales and marketing, outsourcing some operations
and reducing overhead expenses. Total restructuring charges of $3.7 million
related to this plan were recorded in 2001. The restructuring resulted in a work
force reduction of 104 employees, or approximately 15%, through Company-wide
layoffs and attrition, approximately half of whom were in the Playboy Online
Group. Of the $3.7 million charge, $2.5 million related to the termination of 88
employees. Additionally, 16 positions were eliminated through attrition. Also
included in the charge were $1.2 million of expenses related to the excess space
in its Chicago and New York offices. Of the total $3.7 million of costs related
to this plan, approximately $1.1 million was paid by December 31, 2001, with
most of the remainder to be paid in 2002.
In 2000, realignment of senior management, coupled with staff reductions,
led to a restructuring charge related to the termination of 19 employees, or
approximately 3% of the work force. Total restructuring charges of $3.8 million
were recorded, including a $0.1 million unfavorable adjustment to the previous
estimate in 2001. A total of $3.7 million related to this restructuring was paid
by December 31, 2001, with the remaining $0.1 million to be paid through 2003.
In 1999, the Company began a cost reduction effort that led to a work
force reduction of 49 employees, or approximately 6%, through Company-wide
layoffs and attrition. A total of 26 employees were terminated (including eight
in the first quarter of 2000) resulting in total restructuring charges of $1.3
million, of which $0.2 million was recorded in the first quarter of 2000.
Additionally, 23 positions were eliminated through attrition. All charges
related to this restructuring were recorded and paid by December 31, 2000.
41
(E) GAIN (LOSS) ON DISPOSALS
In 2001, the Company sold its Collectors' Choice Music catalog and related
Internet business. In connection with the sale, the Company recorded a loss of
$1.3 million and a related deferred tax benefit of $0.5 million, which was
offset by an increase in the valuation allowance. Also in 2001, the Company sold
a majority of its interest in VIPress, publisher of the Polish edition of
Playboy magazine. In connection with the sale, the Company recorded a gain of
$0.4 million. There was no income tax effect attributable to the transaction due
to the Company's net operating loss carryforward position. Prior to the sale,
the financial statements of VIPress were included in the Company's financial
statements, along with the related minority interest. Subsequent to the sale,
the Company's remaining 20% interest in VIPress is accounted for under the
equity method and, as such, the Company's proportionate share of the results of
VIPress is included in nonoperating results.
In 2000, the Company sold its Critics' Choice Video catalog and related
Internet business and fulfillment and customer service operations. In connection
with the sale, the Company recorded a loss of $3.0 million and a related
deferred tax benefit of $0.4 million, which was offset by an increase in the
valuation allowance.
In 1999, the Company sold its wholly-owned subsidiary, Playboy Gaming
Greece Ltd., which owned a 12% interest in the Rhodes Casino. The Company
realized a gain before income taxes of $1.7 million on the sale. The taxable
gain on the sale was immaterial and was offset by the application of a capital
loss carryforward.
(F) INCOME TAXES
The income tax provision (benefit) consisted of the following (in thousands):
Fiscal Year Fiscal Year Fiscal Year
Ended Ended Ended
12/31/01 12/31/00 12/31/99
- ---------------------------------------------------------------------------------------
Current:
Federal $ -- $ -- $ --
State 120 388 740
Foreign 242 2,889 1,591
- ---------------------------------------------------------------------------------------
Total current 362 3,277 2,331
- ---------------------------------------------------------------------------------------
Deferred:
Federal 576 12,640 (8,690)
State 58 310 (1,309)
Foreign -- -- --
- ---------------------------------------------------------------------------------------
Total deferred 634 12,950 (9,999)
- ---------------------------------------------------------------------------------------
Benefit of stock compensation recorded
in capital in excess of par value -- -- 3,596
Benefit of pre-acquisition losses recorded
in goodwill -- -- 3,336
- ---------------------------------------------------------------------------------------
Total income tax provision (benefit) $ 996 $ 16,227 $ (736)
=======================================================================================
Income tax provision (benefit) applicable to:
Continuing operations $ 996 $ 16,227 $ (862)
Discontinued operations -- -- 126
- ---------------------------------------------------------------------------------------
Total income tax provision (benefit) $ 996 $ 16,227 $ (736)
=======================================================================================
42
The U.S. statutory tax rate applicable to the Company for each of 2001,
2000 and 1999 was 35%. The income tax provision (benefit) from continuing
operations differed from a benefit computed at the U.S. statutory tax rate as
follows (in thousands):
Fiscal Year Fiscal Year Fiscal Year
Ended Ended Ended
12/31/01 12/31/00 12/31/99
- -------------------------------------------------------------------------------------------------------------------
Statutory rate tax benefit $ (9,914) $ (10,990) $ (2,251)
Increase (decrease) in taxes resulting from:
Foreign income and withholding tax on licensing income 242 2,889 1,591
State income taxes 178 698 (569)
Nondeductible expenses 673 658 903
Increase in valuation allowance 9,902 24,142 --
Tax benefit of foreign taxes paid or accrued (85) (1,013) (516)
Other -- (157) (20)
- -------------------------------------------------------------------------------------------------------------------
Total income tax provision (benefit)
from continuing operations $ 996 $ 16,227 $ (862)
===================================================================================================================
Deferred tax assets and liabilities are recognized for the expected future
tax consequences attributable to differences between the financial statement and
tax bases of assets and liabilities using enacted tax rates expected to apply in
the years in which the temporary differences are expected to reverse.
In 2000, the Company reevaluated its valuation allowance for deferred tax
assets related to the 2000 net operating loss as well as the NOLs and tax credit
carryforwards from prior years. As a result of this review, the Company
increased the valuation allowance, which resulted in noncash federal income tax
expense of $24.1 million.
The significant components of the Company's deferred tax assets and deferred tax
liabilities as of December 31, 2000 and 2001 are presented below (in thousands):
Dec. 31, Net Dec. 31,
2000 Change 2001
- ---------------------------------------------------------------------------------------
Deferred tax assets:
Net operating loss carryforwards $ 16,629 $ 9,848 $ 26,477
Capital loss carryforwards 8,914 (890) 8,024
Tax credit carryforwards 12,256 (1,555) 10,701
Temporary difference related to PTVI 8,869 289 9,158
Other deductible temporary differences 16,225 1,867 18,092
- ---------------------------------------------------------------------------------------
Total deferred tax assets 62,893 9,559 72,452
Valuation allowance (45,044) (9,544) (54,588)
- ---------------------------------------------------------------------------------------
Deferred tax assets 17,849 15 17,864
- ---------------------------------------------------------------------------------------
Deferred tax liabilities:
Deferred subscription acquisition costs (5,803) 233 (5,570)
Intangible assets (12,982) 1,426 (11,556)
Other taxable temporary differences (3,743) (2,308) (6,051)
- ---------------------------------------------------------------------------------------
Deferred tax liabilities (22,528) (649) (23,177)
- ---------------------------------------------------------------------------------------
Net deferred tax liabilities $ (4,679) $ (634) $ (5,313)
=======================================================================================
At December 31, 2001, the Company had NOLs of $75.6 million expiring from
2004 through 2021. The Company had capital loss carryforwards of $22.9 million
expiring in 2004. In addition, foreign tax credit carryforwards of $9.6 million
and minimum tax credit carryforwards of $1.1 million are available to reduce
future U.S. federal income taxes. The foreign tax credit carryforwards expire in
2002 through 2006. The minimum tax credit carryforwards have no expiration date.
(G) DISCONTINUED OPERATIONS
During 1986, the Company discontinued operations at its Company-owned and
operated clubs. A reserve was established for estimated costs to fulfill the
court-approved settlement of the Playboy Club keyholder lawsuits. During 1999,
the Company reversed its estimate of the remaining liabilities related to the
lawsuits, resulting in a gain on disposal of discontinued operations of
$168,000, net of $90,000 of income tax expense.
43
In 1993, the Company received a General Notice from the United States
Environmental Protection Agency (the "EPA") as a "potentially responsible party"
("PRP") in connection with a site identified as the Southern Lakes Trap & Skeet
Club, located at the Resort-Hotel in Lake Geneva, Wisconsin (the "Resort"),
formerly owned by a subsidiary of the Company. The Resort was sold by the
Company's subsidiary to LG Americana-GKP Joint Venture in 1982. Two other
entities were also identified as PRPs in the notice. The notice related to
actions that may be ordered taken by the EPA to sample for and remove
contamination in soils and sediments, purportedly caused by skeet shooting
activities at the Resort property. In September 1998, the Company entered into a
consent decree settling this matter, which was entered by the United States
District Court for the Eastern District of Wisconsin in November 1998. The
Company had established adequate reserves to cover its approximately $525,000
share of the cost (based on an agreement with one of the other PRPs) of the
agreed upon remediation, which was paid in December 1998. During 1999, the
Company reversed its estimate of the remaining liabilities related to this
matter, resulting in a gain on disposal of discontinued operations of $65,000,
net of $36,000 of income tax expense.
(H) EARNINGS PER COMMON SHARE
For 2001, 2000 and 1999, options to purchase approximately 2,245,000,
2,040,000 and 2,520,000 shares, respectively, of the Company's Class A and Class
B common stock combined and approximately 245,000, 270,000 and 325,000 shares,
respectively, of Class B restricted stock awards were outstanding but were not
included in the computation of diluted EPS. The inclusion of these shares would
have been antidilutive. As a result, the weighted average number of basic and
diluted common shares outstanding for 2001, 2000 and 1999 were equivalent.
Upon the effectiveness of the Form S-3, the Company will pay two
installments of consideration in shares of Class B stock under the Califa asset
purchase agreement in the aggregate amount of $22.5 million. Based on a closing
price of $16.37 per share on February 28, 2002, this would result in the
issuance of approximately 1,375,000 shares. Due to a delay in the effectiveness
of the Form S-3, as of February 28, 2002, the Company had accrued an interest
penalty of $0.4 million, of which $0.3 million was paid in cash on March 12,
2002. The remainder of the penalty will also be paid in shares of Class B stock
upon the effectiveness of the Form S-3, which would result in the issuance of an
additional approximately 10,000 shares. See Note (B) Acquisitions and Note (R)
Stock Plans.
(I) FINANCIAL INSTRUMENTS
Fair Value: The fair value of a financial instrument represents the amount at
which the instrument could be exchanged in a current transaction between willing
parties, other than in a forced sale or liquidation. For cash and cash
equivalents, receivables, certain other current assets, current maturities of
long-term debt and short-term debt, the amounts reported approximate fair value
due to their short-term nature. For long-term debt related to the Company's
credit agreement, the amount reported approximates fair value as the interest
rate on the debt is generally reset every quarter to reflect current rates. For
the interest rate swap agreement, based on the fair value, $1.2 million reflects
the estimated amount that the Company would expect to pay if it terminated the
agreement at December 31, 2001. For related party long-term debt, the amount
reported approximates fair value due to no significant change in market
conditions since December 17, 2001, when the note was issued. For foreign
currency forward contracts, the fair value is estimated using quoted market
prices established by financial institutions for comparable instruments, which
approximates the contracts' values.
Risk Management: The Company uses derivatives for hedging purposes only. In
2001, the Company entered into an interest rate swap agreement maturing in May
2003 that effectively converts $45.0 million of its floating rate debt to fixed
rate debt, thus reducing the impact of interest rate changes on future interest
expense. In addition, to protect against the reduction in value of foreign
currency cash flows, the Company hedges portions of its forecasted royalty
revenues denominated in foreign currencies with forward contracts. The Company
hedges these royalties for periods not exceeding 12 months. When the dollar
strengthens significantly against the foreign currencies, the decline in the
value of future foreign currency revenue is offset by gains in the value of the
forward contracts. Conversely, when the dollar weakens, the increase in the
value of future foreign currency revenue is offset by losses in the value of the
forward contracts. Since these derivative instruments are designated and qualify
as cash flow hedges, the effective portion of the gain or loss on the derivative
instruments is being deferred and reported as a component of "Accumulated other
comprehensive loss" and is reclassified into earnings in the same line item
associated with the transaction when the hedged transaction occurs. During 2001,
the Company reclassified $0.2 million of net losses from "Accumulated other
comprehensive loss" to the Consolidated Statement of Operations, which were
offset by net gains on the items being hedged. In 2001, there was no amount
included in earnings related to hedging ineffectiveness. The Company expects the
amount reclassified from "Accumulated other comprehensive loss" to earnings
within the next 12 months to be losses of approximately $1.1 million.
44
Concentrations of Credit Risk: Concentration of credit risk with respect to
accounts receivable is limited due to the wide variety of customers and segments
from which the Company's product are sold. However, as of December 31, 2001, the
Company's receivables from PTVI were $61.9 million, of which $50.0 million
represents the noncurrent portion of the receivable. Of the $11.9 million
current portion of the receivable, $2.6 million was collected in the first
quarter of 2002, and $7.5 million is not contractually due until September 2002.
The Company does not require collateral for accounts receivable, and therefore
its future financial condition and operating results could be materially
adversely affected if these payments from PTVI are not made. PTVI's ability to
finance its operations, including making library license and programming output
payments to the Company, will depend principally on the ability of Claxson, the
Company's venture partner, and also the Company to make capital contributions,
until PTVI generates sufficient funds from operations.
(J) MARKETABLE SECURITIES
Marketable securities, primarily purchased in connection with the Company's
deferred compensation plans, consisted of the following (in thousands):
Dec. 31, Dec. 31,
2001 2000
- ----------------------------------------------------------------------------
Cost of marketable securities $ 3,709 $ 3,620
Gross unrealized holding gains 10 17
Gross unrealized holding losses (537) (194)
- ----------------------------------------------------------------------------
Fair value of marketable securities $ 3,182 $ 3,443
============================================================================
There were no proceeds from the sale of marketable securities for 2001,
2000 and 1999 respectively, and therefore no gains or losses were realized.
Included in "Total other comprehensive income (loss)" for 2001 and 2000 were net
unrealized holding losses of $0.4 million and $0.5 million, respectively, and a
net unrealized holding gain of $0.4 million in 1999.
(K) INVENTORIES, NET
Inventories, net, consisted of the following (in thousands):
Dec. 31, Dec. 31,
2001 2000
- ----------------------------------------------------------------------------
Paper $ 5,189 $ 6,432
Editorial and other prepublication costs 6,140 6,987
Merchandise finished goods 2,633 7,281
- ----------------------------------------------------------------------------
Total inventories, net $ 13,962 $ 20,700
============================================================================
(L) ADVERTISING COSTS
At December 31, 2001 and 2000, advertising costs of $6.8 million and $7.4
million, respectively, were deferred and included in "Deferred subscription
acquisition costs" and "Other current assets." For 2001, 2000 and 1999, the
Company's advertising expense was $39.2 million, $47.0 million and $53.5
million, respectively.
(M) PROPERTY AND EQUIPMENT, NET
Property and equipment, net, consisted of the following (in thousands):
Dec. 31, Dec. 31,
2001 2000
- ----------------------------------------------------------------------------
Land $ 292 $ 292
Buildings and improvements 8,623 8,512
Furniture and equipment 16,289 15,420
Leasehold improvements 9,927 9,950
Software 5,918 4,075
- ----------------------------------------------------------------------------
Total property and equipment 41,049 38,249
Accumulated depreciation (30,300) (26,717)
- ----------------------------------------------------------------------------
Total property and equipment, net $ 10,749 $ 11,532
============================================================================
45
(N) PROGRAMMING COSTS
In 2001, the Company adopted SOP 00-2, Accounting by Producers or
Distributors of Films, which establishes new accounting and reporting standards.
Programming costs consisted of the following (in thousands):
Dec. 31, Dec. 31,
2001 2000
- ----------------------------------------------------------------------------
Released, less amortization $ 47,198 $ 44,529
Completed, not yet released 4,815 7,410
In-process 4,200 3,515
- ----------------------------------------------------------------------------
Total programming costs $ 56,213 $ 55,454
============================================================================
Based on management's estimate of future total gross revenues as of
December 31, 2001, approximately 47% of the completed original programming costs
are expected to be amortized during 2002. Approximately 98% of the released
original programming costs are expected to be amortized during the next three
years. Additionally, at December 31, 2001, the Company had $13.2 million of film
acquisition costs. Film acquisition costs assigned to domestic markets are
amortized principally using the straight-line method over the license term,
generally three years or less, while those assigned to the international TV
market are fully amortized upon availability to PTVI.
(O) FINANCING OBLIGATIONS
Financing obligations consisted of the following (in thousands):
Dec. 31, Dec. 31,
2001 2000
- ---------------------------------------------------------------------------------------------
Short-term financing obligations to related parties:
Interest at 10.50% $ 5,000 $ --
Interest at 12.00% 5,000 5,000
Interest at 8.00% 5,000 --
- ---------------------------------------------------------------------------------------------
Total short-term financing obligations to related parties $ 15,000 $ 5,000
=============================================================================================
Long-term financing obligations:
Tranche A term loan, interest at 5.11% and 10.25% at
December 31, 2001 and 2000, respectively $ 12,136 $ 15,333
Tranche B term loan, weighted average interest of 6.37%
and 10.75% at December 31, 2001 and 2000, respectively 58,942 59,667
Revolving credit facility, weighted average interest of 6.05%
and 11.03% at December 31, 2001 and 2000, respectively 10,500 18,250
- ---------------------------------------------------------------------------------------------
Total long-term financing obligations 81,578 93,250
Less current maturities (8,561) (3,922)
- ---------------------------------------------------------------------------------------------
Long-term financing obligations $ 73,017 $ 89,328
=============================================================================================
Long-term financing obligations to related parties, interest at
9.00% and 10.50% at December 31, 2001 and 2000, respectively $ 5,000 $ 5,000
=============================================================================================
The aggregate minimum amount of all long-term debt payable, excluding the
revolving credit facility, is approximately $8.6 million, $6.4 million, $22.2
million, $27.3 million and $11.6 million during 2002, 2003, 2004, 2005 and 2006,
respectively.
At December 31, 2001, the Company's credit facility totaled $106.1
million, comprised of $71.1 million of term loans and a $35.0 million revolving
credit facility, with a $10.0 million letter of credit sublimit. At December 31,
2001, $10.5 million was outstanding under the revolving credit facility and an
additional $0.2 million in letters of credit were outstanding. Outstanding
balances under the credit facility bear interest at rates equal to specified
index rates plus margins that fluctuate based on the Company's leverage ratio.
The term loans consist of two tranches, Tranche A and Tranche B, which currently
bear interest at 3.00% and 4.25% margins, respectively, over LIBOR. The Company
is assessed a 0.5% commitment fee on the unused portion of the revolving credit
facility. The term loans began amortizing quarterly on March 31, 2001. The
Tranche A term loan and the revolving credit facility both mature on March 15,
2004 and the Tranche B term loan matures on March 15, 2006.
46
The Company's obligations under the credit facility are guaranteed by its
subsidiaries (excluding Playboy.com) and are secured by substantially all of its
assets (excluding Playboy.com and its assets). The credit agreement contains
financial covenants requiring the Company to maintain certain leverage, interest
coverage and fixed charge coverage ratios. Other covenants include limitations
on other indebtedness, investments, capital expenditures and dividends. The
credit agreement also requires mandatory prepayments with net cash proceeds
resulting from excess cash flow, asset sales and the issuance of certain debt
obligations or equity securities, with certain exceptions as described in the
agreement. Based on 2001 results, the Company will make an excess cash flow
payment of $3.6 million on March 31, 2002. Therefore, total 2002 debt repayments
under the credit facility will now be $8.6 million.
The credit agreement also contains a maximum funding limitation by the
Company to Playboy.com of $17.5 million, which was met in September 2000. As a
result of this limitation, Playboy.com is dependent on third-party financing to
fund its operations, including its debt repayment obligations, until its
business generates sufficient cash flow. In the event of an IPO of Playboy.com's
common stock, all amounts above $10.0 million advanced to Playboy.com after
January 1, 2000 shall be repaid from Playboy.com to the Company. In addition,
10% of the net proceeds of any Playboy.com equity financing shall be paid to the
Company until all amounts above the $10.0 million have been repaid.
Playboy.com has been in active discussions with strategic partners and
other potential investors in connection with a private placement of its
preferred stock. On each of March 7, 2001 and April 2, 2001, Playboy.com issued
a convertible promissory note in the aggregate principal amount of $5.0 million
to two strategic investors. On July 27, 2001, Playboy.com issued a third
convertible promissory note in the aggregate principal amount of $5.0 million to
Hugh M. Hefner. On August 13, 2001, each of the three aforementioned convertible
promissory notes, together with accrued and unpaid interest thereon, was
converted into shares of Playboy.com's Series A Preferred Stock. Playboy.com's
Series A Preferred Stock is convertible into Playboy.com common stock (initially
on a one-for-one basis) and is redeemable by Playboy.com after the fifth
anniversary of the date of its issuance at the option of the holder. In
addition, in the event that a holder elects to redeem Playboy.com's Series A
Preferred Stock at any time after the fifth anniversary of the date of its
issuance and before the 180th day thereafter, and Playboy.com is not able to, or
does not, satisfy such obligation, in cash or stock, the Company has agreed that
it shall redeem all or part of the shares in lieu of redemption by Playboy.com,
either in cash, shares of the Company's Class B stock or any combination thereof
at its option.
In September and December 2000, Hugh M. Hefner made loans to Playboy.com
each in the amount of $5.0 million. These loans bear interest at an annual rate
of 10.50% and 12.00%, respectively, with principal and accumulated interest
related to both loans due in September 2002. In September 2001, Hugh M. Hefner
made an additional $5.0 million loan to Playboy.com which bears interest at an
annual rate of 8.00%, with principal and accumulated interest due in July 2002.
In December 2001, Hugh M. Hefner agreed to lend up to an additional $10.0
million to Playboy.com from time to time until December 31, 2002, of which $5.0
million had been borrowed by Playboy.com at December 31, 2001. Outstanding
balances under this note bear interest at an annual rate of 9.00%, with interest
payable monthly, and the note is due in August 2006. Under the terms of the
note, Hugh M. Hefner may elect, at any time, to convert the note into shares of
Playboy.com's common stock at a per share price of $7.1097 (as equitably
adjusted for any stock dividends, combinations, splits or similar transactions).
Additionally, in conjunction with the issuance of the note, the Company
has agreed to give Hugh M. Hefner the right to surrender the note to the Company
for shares of its Class B stock on or after certain specified surrender events.
Under the agreement, "surrender event" means any of the following: (a) August
10, 2006, (b) the date on which the Company is no longer subject to the terms
(except for such terms that expressly survive the payment in full of the
obligations and termination of the commitments thereunder) of its credit
agreement, (c) the occurrence and continuation of an event of default under the
note, including the dissolution of Playboy.com or any vote in favor thereof by
Playboy.com's board of directors or stockholders, certain insolvency or
bankruptcy events relating to Playboy.com, Playboy.com's failure to pay
principal and interest due and payable under the note and Playboy.com's
non-performance of any material covenant or condition under the note which
continues uncured for 15 days after written notice of the default is provided to
Playboy.com, (d) the dissolution of Playboy.com or any vote in favor thereof by
Playboy.com's board of directors or stockholders or (e) certain insolvency or
bankruptcy events relating to Playboy.com. However, the note may not be
surrendered if the surrender of the note or the issuance of the shares of Class
B stock would be prohibited by the Company's credit agreement. In the event that
Mr. Hefner elects to surrender the December 2001 note for shares of Class B
stock in accordance with the foregoing, the Company will issue to Mr. Hefner the
number of shares equal to the outstanding principal and interest on the note
divided by $19.90 (125% of the volume weighted average closing price of Class B
stock (as equitably adjusted for any stock dividends, combinations, splits or
similar transactions) on the five trading days immediately prior to the date of
the note).
47
(P) BENEFIT PLANS
The Company's Employees Investment Savings Plan is a defined contribution
plan consisting of two components, a profit sharing plan and a 401(k) plan. The
profit sharing plan covers all employees who have completed 12 months of service
of at least 1,000 hours. The Company's discretionary contribution to the profit
sharing plan is distributed to each eligible employee's account in an amount
equal to the ratio of each eligible employee's compensation, subject to Internal
Revenue Service limitations, to the total compensation paid to all such
employees. Contributions for 2001, 2000 and 1999 were approximately $0.5
million, $0.7 million and $0.9 million, respectively.
All employees are eligible to participate in the 401(k) plan upon the date
of hire. The Company offers several mutual fund investment options. The purchase
of Company stock is not an option. The Company makes matching contributions to
the 401(k) plan based on each participating employee's contributions and
eligible compensation. The Company's matching contributions for 2001, 2000 and
1999 related to this plan were approximately $1.2 million, $1.3 million and $1.2
million, respectively.
The Company has two nonqualified deferred compensation plans, which permit
certain employees and all nonemployee directors to annually elect to defer a
portion of their compensation. A Company match is provided to employees who
participate in the deferred compensation plan, at a certain specified minimum
level, and whose annual eligible earnings exceed the salary limitation contained
in the 401(k) plan. All amounts deferred and earnings credited under these plans
are 100% immediately vested and are general unsecured obligations of the
Company. Such obligations totaled approximately $3.9 million and $4.7 million at
December 31, 2001 and 2000, respectively, and are included in "Other noncurrent
liabilities."
The Company has an Employee Stock Purchase Plan to provide substantially
all regular full- and part-time employees an opportunity to purchase shares of
its Class B stock through payroll deductions. The funds are withheld and then
used to acquire stock on the last trading day of each quarter, based on the
closing price less a 15% discount. At December 31, 2001, a total of
approximately 55,000 shares of Class B stock were available for future purchases
under this plan.
(Q) COMMITMENTS AND CONTINGENCIES
The Company's principal lease commitments are for office space, operations
facilities and furniture and equipment. Some of these leases contain renewal or
end-of-lease purchase options.
Rent expense was as follows (in thousands):
Fiscal Year Fiscal Year Fiscal Year
Ended Ended Ended
12/31/01 12/31/00 12/31/99
- ---------------------------------------------------------------------------------------
Minimum rent expense $ 15,406 $ 15,165 $ 13,698
Sublease income (1,372) (395) --
- ---------------------------------------------------------------------------------------
Net rent expense $ 14,034 $ 14,770 $ 13,698
- ---------------------------------------------------------------------------------------
There was no contingent rent expense in any of these periods. The minimum
commitments at December 31, 2001, under operating leases with initial or
remaining noncancelable terms in excess of one year, were as follows (in
thousands):
Operating
Fiscal Year Ended December 31 Leases
- -----------------------------------------------------------------------------
2002 $ 7,996
2003 8,207
2004 6,716
2005 5,019
2006 5,002
Later years 30,596
Less minimum sublease income (27,343)
- -----------------------------------------------------------------------------
Net minimum lease commitments $ 36,193
=============================================================================
48
The programming of the Company's domestic TV networks is delivered to
cable and DTH operators through a communications satellite transponder. The
Company's satellite lease agreement for Playboy TV expired in October 2001 and
the Company began service on a replacement transponder under an agreement which
expires in 2010. The Company has an additional transponder service agreement
related to its other networks, the term of which currently extends through 2015.
At December 31, 2001, future commitments related to these two service agreements
were $3.3 million, $3.5 million, $3.5 million, $3.5 million and $3.5 million for
2002, 2003, 2004, 2005 and 2006, respectively, and $20.2 million thereafter. The
Company's current transponder service agreements contain protections typical in
the industry against transponder failure, including access to spare
transponders, and conditions under which the Company's access may be denied.
Major limitations on the Company's access to cable or DTH systems or satellite
transponder capacity could materially adversely affect the Company's operating
performance. There have been no instances in which the Company has been denied
access to transponder service.
(R) STOCK PLANS
The Company has various stock plans for key employees and nonemployee
directors which provide for the grant of nonqualified and incentive stock
options, and shares of restricted stock, deferred stock and other
performance-based equity awards. The exercise price of options granted equals or
exceeds the fair value at the grant date. In general, options become exercisable
over a two- to four-year period from the grant date and expire ten years from
the grant date. Restricted stock awards provide for the issuance of the Class B
stock subject to restrictions that lapse if the Company meets specified
operating income objectives pertaining to a fiscal year. Vesting requirements
for certain restricted stock awards will lapse automatically, regardless of
whether or not the Company has achieved those objectives, generally ten years
from the award date. In addition, one of the plans pertaining to nonemployee
directors also allows for the issuance of Class B stock as awards and payment
for annual retainers and meeting fees.
At December 31, 2001, a total of 1,005,015 shares of Class B stock were
available for future grants under the various stock plans combined. Stock option
transactions are summarized as follows:
Stock Options Outstanding
- --------------------------------------------------------------------------------------
Weighted Average
Shares Exercise Price
- --------------------------------------------------------------------------------------
Class A Class B Class A Class B
- --------------------------------------------------------------------------------------
Outstanding at December 31, 1998 115,000 1,521,500 $ 6.72 $ 10.29
Granted -- 1,008,000 -- 23.67
Exercised (110,000) (578,500) 6.69 7.90
Canceled -- (115,500) -- 17.89
- -----------------------------------------------------------
Outstanding at December 31, 1999 5,000 1,835,500 7.38 17.91
Granted -- 367,500 -- 21.42
Exercised -- (109,335) -- 10.44
Canceled -- (252,250) -- 20.33
- -----------------------------------------------------------
Outstanding at December 31, 2000 5,000 1,841,415 7.38 18.72
Granted -- 537,000 -- 12.28
Exercised (5,000) (235,779) 7.38 8.27
Canceled -- (77,500) -- 16.77
- -----------------------------------------------------------
Outstanding at December 31, 2001 -- 2,065,136 $ -- $ 18.31
======================================================================================
The following table summarizes information regarding stock options at December
31, 2001:
Options Outstanding Options Exercisable
------------------------------------------- ----------------------------
Weighted Weighted Weighted
Average Average Average
Range of Number Remaining Exercise Number Exercise
Exercise Prices Outstanding Life Price Exercisable Price
- -------------------------------------------------------------------------------------------------------------------
Class B
$8.25-$16.00 997,886 6.78 $12.25 466,844 $ 12.40
16.72-21.00 521,000 6.90 20.70 494,125 20.91
$24.13-$31.50 546,250 7.29 27.11 207,750 25.17
- -------------------------------------------------------------------------------------------------------------------
Total Class B 2,065,136 6.95 $18.31 1,168,719 $ 18.27
- -------------------------------------------------------------------------------------------------------------------
The weighted average exercise prices for Class A and Class B exercisable
options at December 31, 1999 were $7.38 and $12.47, respectively, and at
December 31, 2000 were $7.38 and $14.68, respectively.
49
The following table summarizes transactions related to restricted stock awards:
Restricted Stock Awards Outstanding Class B
- ------------------------------------------------------------------------------
Outstanding at December 31, 1998 330,622
Awarded 26,250
Vested --
Canceled (49,374)
- ------------------------------------------------------------------------------
Outstanding at December 31, 1999 307,498
Awarded 25,750
Vested --
Canceled (93,124)
- ------------------------------------------------------------------------------
Outstanding at December 31, 2000 240,124
Awarded 45,000
Vested --
Canceled (21,250)
- ------------------------------------------------------------------------------
Outstanding at December 31, 2001 263,874
==============================================================================
Stock options are accounted for under Accounting Principles Board Opinion
No. 25, Accounting for Stock Issued to Employees, and related Interpretations.
Accordingly, no compensation expense has been recognized related to these
options. Under Statement of Financial Accounting Standards No. 123, Accounting
for Stock-Based Compensation ("Statement 123"), compensation expense is measured
at the grant date based on the fair value of the award and is recognized over
the vesting period. The Company has adopted the disclosure-only provisions of
Statement 123.
The following pro forma information presents the Company's net loss and basic
and diluted EPS assuming compensation expense for these options had been
determined consistent with Statement 123 (in thousands, except per share
amounts):
Fiscal Year Fiscal Year Fiscal Year
Ended Ended Ended
12/31/01 12/31/00 12/31/99
- ---------------------------------------------------------------------------------------
Net loss
As reported $ (33,541) $ (47,626) $ (5,335)
Pro forma (37,716) (51,963) (10,121)
Basic and Diluted EPS
As reported (1.37) (1.96) (0.23)
Pro forma $ (1.55) $ (2.14) $ (0.44)
- ---------------------------------------------------------------------------------------
The fair value of each option grant was estimated on the grant date using the
Black-Scholes option-pricing model with the following weighted average
assumptions:
Fiscal Year Fiscal Year Fiscal Year
Ended Ended Ended
12/31/01 12/31/00 12/31/99
- ---------------------------------------------------------------------------------------
Risk-free interest rate 4.98% 6.27% 4.86%
Expected stock price volatility 49.70% 46.10% 44.11%
Expected dividend yield -- -- --
- ---------------------------------------------------------------------------------------
For 2001, 2000 and 1999, an expected life of six years was used for all of
the stock options, and the weighted average fair value of options granted was
$6.59, $14.43 and $9.72, respectively. For 2001, 2000 and 1999, the weighted
average fair value of restricted stock awarded was $14.37, $14.20 and $22.13,
respectively.
The pro forma effect on net loss for 1999 may not be representative of the
pro forma effect on results in future years as the Statement 123 method of
accounting for pro forma compensation expense has not been applied to options
granted prior to July 1, 1995.
50
(S) PUBLIC EQUITY OFFERINGS
In 2000, Playboy.com, a component of the Playboy Online Group, filed a
registration statement for a sale of a minority of its equity in an IPO. Due to
market conditions, the registration statement was subsequently withdrawn.
Deferred costs of $1.6 million were written off in 2000 as nonoperating expense.
In 1999, the Company completed a public equity offering of 2,875,000
shares of Class B stock at a price of $30.00 per share. Two million shares were
sold by a trust established by, and for the benefit of, Hugh M. Hefner, the
Company's founder and principal stockholder, and 875,000 shares were sold by the
Company. Of the Company's shares, 375,000 were sold upon exercise by the
underwriters of their over-allotment option. The Company did not receive any of
the proceeds from the sale of Class B stock by Mr. Hefner. Mr. Hefner paid for
expenses related to this transaction proportionate to the number of shares he
sold to the total number of shares sold in the offering. Net proceeds to the
Company of $24.6 million were used for general corporate purposes and repayment
of term loan financing obligations.
(T) CONSOLIDATED STATEMENTS OF CASH FLOWS
Cash paid for interest and income taxes was as follows (in thousands):
Fiscal Year Fiscal Year Fiscal Year
Ended Ended Ended
12/31/01 12/31/00 12/31/99
- ------------------------------------------------------------------------------
Interest $ 8,730 $ 8,281 $ 7,706
Income taxes $ 782 $ 1,728 $ 2,756
- ------------------------------------------------------------------------------
The Company had noncash activities related to both the Spice and Califa
acquisitions. See Note (B) Acquisitions.
(U) SEGMENT INFORMATION
The Company's businesses have been classified into the following
reportable segments: Entertainment, Publishing, Playboy Online, Catalog and
Licensing Businesses. Entertainment Group operations include the production and
marketing of programming through the Company's domestic TV networks, other
domestic pay television, international TV and worldwide home video businesses as
well as the distribution of feature films. Publishing Group operations include
the publication of Playboy magazine; other domestic publishing businesses,
comprising special editions, calendars and ancillary businesses; and the
licensing of international editions of Playboy magazine. Playboy Online Group
operations include the Company's network of free, pay and e-commerce sites on
the Internet. The sales of the Critics' Choice Video business in 2000 and the
Collectors' Choice Music business in 2001 ended the Company's presence in the
nonbranded print Catalog Group business. Licensing Businesses Group operations
combine certain brand-related businesses, such as the licensing of consumer
products carrying one or more of the Company's trademarks and artwork as well as
Playboy branded casino gaming opportunities and certain Company-wide marketing
activities.
These reportable segments are based on the nature of the products offered.
The chief operating decision maker of the Company evaluates performance and
allocates resources based on several factors, of which the primary financial
measures are segment operating results and EBITDA. The accounting policies of
the reportable segments are the same as those described in Note (A) Summary of
Significant Accounting Policies.
51
The following table represents financial information by reportable segment (in
thousands):
Fiscal Year Fiscal Year Fiscal Year
Ended Ended Ended
12/31/01 12/31/00 12/31/99
- ---------------------------------------------------------------------------------------------------
Net revenues (1)
Entertainment $ 113,833 $ 100,955 $ 125,783
Publishing 128,139 139,870 137,062
Playboy Online 27,499 25,291 16,104
Catalog 10,986 32,360 60,335
Licensing Businesses 10,769 9,246 8,533
- ---------------------------------------------------------------------------------------------------
Total $ 291,226 $ 307,722 $ 347,817
===================================================================================================
Loss from continuing operations before income taxes and
cumulative effect of change in accounting principle
Entertainment $ 29,921 $ 25,287 $ 44,375
Publishing 1,776 6,881 5,977
Playboy Online (21,673) (25,199) (9,066)
Catalog (453) 54 256
Licensing Businesses 2,614 887 (436)
Corporate Administration and Promotion (19,700) (20,942) (27,127)
Restructuring expenses (3,776) (3,908) (1,091)
Gain (loss) on disposals (955) (2,924) 1,728
Investment income 786 1,519 1,798
Interest expense (13,970) (9,148) (7,977)
Minority interest (704) (125) (92)
Equity in operations of PTVI and other (746) (375) (13,871)
Playboy.com registration statement expenses -- (1,582) --
Legal settlement -- (622) --
Other, net (1,447) (1,202) (904)
- ---------------------------------------------------------------------------------------------------
Total $ (28,327) $ (31,399) $ (6,430)
===================================================================================================
EBITDA
Entertainment $ 75,506 $ 64,307 $ 83,557
Publishing 2,336 7,498 6,570
Playboy Online (19,693) (23,497) (9,037)
Catalog (427) 180 500
Licensing Businesses 2,823 1,084 (271)
Corporate Administration and Promotion (16,616) (18,865) (23,234)
Restructuring expenses (3,776) (3,908) (1,091)
Gain (loss) on disposals (955) (2,924) 1,728
- ---------------------------------------------------------------------------------------------------
Total $ 39,198 $ 23,875 $ 58,722
===================================================================================================
Depreciation and amortization (2) (3)
Entertainment $ 45,585 $ 39,020 $ 39,182
Publishing 560 617 593
Playboy Online 1,980 1,702 29
Catalog 26 126 244
Licensing Businesses 209 197 165
Corporate Administration and Promotion 3,544 3,249 2,478
- ---------------------------------------------------------------------------------------------------
Total $ 51,904 $ 44,911 $ 42,691
===================================================================================================
Identifiable assets (2) (4)
Entertainment $ 317,848 $ 267,142 $ 281,167
Publishing 49,219 56,191 51,273
Playboy Online 4,463 7,675 4,739
Catalog 1,244 3,797 13,784
Licensing Businesses 4,732 5,003 7,082
Corporate Administration and Promotion 48,734 48,680 71,357
- ---------------------------------------------------------------------------------------------------
Total $ 426,240 $ 388,488 $ 429,402
===================================================================================================
(1) Net revenues include revenues attributable to foreign countries of
approximately $48,522, $50,165 and $71,495 in 2001, 2000 and 1999,
respectively. Revenues from individual foreign countries were not
material. Revenues are generally attributed to countries based on the
location of customers, except product licensing royalties where revenues
are attributed based upon the location of licensees. In 1999, revenues
from PTVI exceeded 10% of the Company's total net revenues. See Note (C)
Playboy TV International, LLC Joint Venture.
(2) Substantially all property and equipment and capital expenditures are
reflected in Corporate Administration and Promotion; depreciation,
however, is allocated to the reportable segments.
(3) Amounts include depreciation of property and equipment, amortization of
intangible assets and amortization of investments in entertainment
programming.
(4) Long-lived assets of the Company located in foreign countries were not
material.
52
(V) RELATED PARTY TRANSACTIONS
In 1971, the Company purchased the Mansion in Holmby Hills, California,
where the Company's founder, Hugh M. Hefner, lives. The Mansion is used for
various corporate activities, including serving as a valuable location for video
production, magazine photography, online events, business meetings, enhancing
the Company's image, charitable functions and a wide variety of other
promotional and marketing activities. The Mansion generates substantial
publicity and recognition which increase public awareness of the Company and its
products and services. Mr. Hefner pays rent to the Company for that portion of
the Mansion used exclusively for his and his personal guests' residence as well
as the value of meals, beverages and other benefits received by him and his
personal guests. The Mansion is included in the Company's Consolidated Balance
Sheets as of December 31, 2001 and December 31, 2000 at a cost, including all
improvements and after accumulated depreciation, of $2.0 million and $2.1
million, respectively. The operating expenses of the Mansion, including
depreciation and taxes, were $3.2 million, $3.2 million and $3.6 million for
2001, 2000 and 1999, respectively, net of rent received from Mr. Hefner. The sum
of the rent and other benefits payable for 2001 was estimated by the Company to
be $1.3 million, and Mr. Hefner paid that amount during 2001. The actual rent
and other benefits payable for 2000 and 1999 were $1.1 million and $0.9 million,
respectively.
As of December 31, 2001, Playboy.com had borrowed a total of $20.0 million
from Hugh M. Hefner. This indebtedness is evidenced by the four notes previously
discussed. Also as discussed, Mr. Hefner was the holder of a $5.0 million
convertible promissory note which converted into shares of Playboy.com's Series
A Preferred Stock in 2001. See Note (O) Financing Obligations.
From time to time, the Company enters into barter transactions in which
the Company secures air transportation for Mr. Hefner in exchange for
advertising pages in Playboy magazine. Mr. Hefner reimburses the Company for its
direct costs of providing these advertising pages. The Company receives
significant promotional benefit from these transactions.
The Company also has material related party transactions with PTVI. See
Note (C) Playboy TV International, LLC Joint Venture.
(W) QUARTERLY RESULTS OF OPERATIONS (UNAUDITED)
The following is a summary of the unaudited quarterly results of operations for
2001 and 2000 (in thousands, except per share amounts):
Quarters Ended
----------------------------------------------------
2001 Mar. 31 June 30 Sept. 30 Dec. 31 Year
- --------------------------------------------------------------------------------------------
Net revenues $ 66,319 $ 72,819 $ 74,115 $ 77,973 $ 291,226
Operating income (loss) (4,990) (4,736) 2,546 (5,066) (12,246)
Net loss (11,794) (7,970) (2,088) (11,689) (33,541)
Basic and diluted EPS (0.49) (0.32) (0.09) (0.47) $ (1.37)
Common stock price
Class A high 12.07 14.35 16.51 14.84
Class A low 8.38 8.70 9.82 10.00
Class B high 13.49 16.89 19.75 17.23
Class B low $ 9.75 $ 9.63 $ 11.11 $ 11.72
- --------------------------------------------------------------------------------------------
Quarters Ended
----------------------------------------------------
2000 Mar. 31 June 30 Sept. 30 Dec. 31 Year
- ------------------------------------------------------------------------------------------
Net revenues $ 73,103 $ 77,182 $ 77,890 $ 79,547 $ 307,722
Operating loss (6,314) (5,808) (4,746) (2,996) (19,864)
Net loss (6,235) (5,883) (6,506) (29,002) (47,626)
Basic and diluted EPS (0.26) (0.24) (0.27) (1.19) $ (1.96)
Common stock price
Class A high 24.94 16.81 15.00 13.31
Class A low 15.81 10.25 10.88 8.25
Class B high 29.50 20.13 16.00 14.88
Class B low $ 18.38 $ 11.38 $ 11.88 $ 9.44
- ------------------------------------------------------------------------------------------
53
The net loss for the quarter ended March 31, 2001 included a $4.2 million
noncash charge representing a cumulative effect of change in accounting
principle related to the adoption of SOP 00-2, Accounting by Producers or
Distributors of Films. See Note (A) Summary of Significant Accounting Policies.
The net losses for the quarters ended September 30, and December 31, 2001
reflected higher interest expense largely due to imputed noncash interest of
$1.5 million and $2.5 million, respectively, related to the deferred payment of
the purchase price for the Califa acquisition. See Note (B) Acquisitions.
The operating loss for the quarter ended December 31, 2001 included
restructuring expenses of $3.5 million. See Note (D) Restructuring Expenses. The
operating loss for the quarter also included a loss on the sale of its
Collectors' Choice Music businesses of $1.3 million. See Note (E) Gain (Loss) on
Disposals.
The operating loss for the quarter ended September 30, 2000 included an
estimated loss on the sale of its Critics' Choice Video businesses of $2.7
million. See Note (E) Gain (Loss) on Disposals. The net loss for the quarter
included nonoperating expense of $1.5 million related to the withdrawal of the
Playboy.com registration statement. See Note (S) Public Equity Offerings.
Additionally, the net loss for the quarter included $0.6 million of nonoperating
expense related to a legal settlement.
The operating loss for the quarter ended December 31, 2000 included
restructuring expenses of $3.7 million. See Note (D) Restructuring Expenses. The
net loss for the quarter included noncash federal income tax expense of $24.1
million related to the Company's decision to increase the valuation allowance
for its deferred tax assets. See Note (F) Income Taxes.
54
REPORT OF INDEPENDENT AUDITORS
To the Shareholders and Board of Directors of Playboy Enterprises, Inc.
We have audited the accompanying consolidated balance sheets of Playboy
Enterprises, Inc. as of December 31, 2001 and 2000, and the related consolidated
statements of operations, shareholders' equity, and cash flows for each of the
two years in the period ended December 31, 2001. Our audits also included the
financial statement schedule for the years ended December 31, 2001 and 2000
listed in the Index at Item 14(a). These consolidated financial statements and
schedule are the responsibility of the Company's management. Our responsibility
is to express an opinion on these financial statements and schedule based on our
audits. We did not audit the financial statements of Playboy TV International,
LLC ("PTVI"), an unconsolidated affiliate accounted for using the equity method.
Such investment was $1,750,586 and $2,398,065 at December 31, 2001 and 2000,
respectively. Equity in operations of PTVI was a loss of $826,206 and $283,095
for the years ended December 31, 2001 and 2000, respectively. Those statements
were audited by other auditors whose report has been furnished to us, and
contains an explanatory paragraph expressing uncertainty about PTVI's ability to
continue as a going concern. Our opinion, insofar as it relates to data included
for PTVI, is based solely on the report of the other auditors.
We conducted our audits in accordance with auditing standards generally
accepted in the United States. Those standards require that we plan and perform
the audit to obtain reasonable assurance about whether the financial statements
are free of material misstatement. An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the financial statements. An
audit also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audits and the report of other
auditors provide a reasonable basis for our opinion.
In our opinion, based on our audits and the report of other auditors, the
financial statements referred to above present fairly, in all material respects,
the consolidated financial position of Playboy Enterprises, Inc. at December 31,
2001 and 2000, and the consolidated results of its operations and its cash flows
for each of the two years in the period ended December 31, 2001, in conformity
with accounting principles generally accepted in the United States. Also, in our
opinion, the related financial statement schedule, when considered in relation
to the basic financial statements taken as a whole, presents fairly in all
material respects the information set forth therein.
In 2001, as discussed in Note A, Playboy Enterprises Inc. changed its
methods of accounting for production and distribution of films and for
derivative financial instruments, in accordance with new professional standards.
Ernst & Young LLP
Chicago, Illinois
February 22, 2002
Except for Note C, as to which
the date is March 15, 2002
55
REPORT OF INDEPENDENT ACCOUNTANTS
To the Shareholders and Board of Directors
Playboy Enterprises, Inc.
In our opinion, based on our audits and the report of other auditors, the
accompanying consolidated statement of operations, of shareholders' equity and
of cash flows present fairly, in all material respects, the financial position
of Playboy Enterprises, Inc. and its subsidiaries at December 31, 1999, and the
results of their operations and their cash flows for the fiscal year ended
December 31, 1999, in conformity with accounting principles generally accepted
in the United States. Our audit also included the financial statement schedule
for the fiscal year ended December 31, 1999 listed on the Index at Item 14(a).
In our opinion, the related financial statement schedule, when considered in
relation to the basic financial statements taken as a whole, presents fairly in
all material respects the information set forth therein. These financial
statements and schedule are the responsibility of the Company's management; our
responsibility is to express an opinion on these financial statements based on
our audit. We did not audit the financial statements of Playboy TV
International, LLC ("PTVI"), an unconsolidated affiliate accounted for using the
equity method. Equity in operations of PTVI was $(12,744,717) in 1999. The
financial statements of PTVI (Note C) were audited by other auditors whose
report thereon has been furnished to us, and our opinion, insofar as it relates
to the amounts included for PTVI is based solely on the report of such other
auditors. We conducted our audit of these statements in accordance with auditing
standards generally accepted in the United States, which require that we plan
and perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement. An audit includes examining, on a
test basis, evidence supporting the amounts and disclosures in the financial
statements, assessing the accounting principles used and significant estimates
made by management, and evaluating the overall financial statement presentation.
We believe that our audit and the report of other auditors provide a reasonable
basis for the opinion expressed above. We have not audited the consolidated
financial statements and financial statement schedule of Playboy Enterprises,
Inc. for any period subsequent to December 31, 1999.
PricewaterhouseCoopers LLP
Chicago, Illinois
March 30, 2000
56
REPORT OF MANAGEMENT
The consolidated financial statements and all related financial
information in this Form 10-K Annual Report are the responsibility of the
Company. The financial statements, which include amounts based on judgments,
have been prepared in accordance with accounting principles generally accepted
in the United States. Other financial information in this Form 10-K Annual
Report is consistent with that in the financial statements.
The Company maintains a system of internal controls that it believes
provides reasonable assurance that transactions are executed in accordance with
management's authorization and are properly recorded, that assets are
safeguarded and that accountability for assets is maintained. The system of
internal controls is characterized by a control-oriented environment within the
Company, which includes written policies and procedures, careful selection and
training of personnel, and internal audits.
Ernst & Young LLP, independent auditors, have audited and reported on the
Company's consolidated financial statements for the fiscal years ended December
31, 2001 and 2000. Their audits were performed in accordance with auditing
standards generally accepted in the United States.
The Audit Committee of the Board of Directors, composed of three
nonmanagement directors, meets periodically with Ernst & Young LLP, management
representatives and the Company's internal auditor to review internal accounting
control and auditing and financial reporting matters. Both Ernst & Young LLP and
the internal auditor have unrestricted access to the Audit Committee and may
meet with it without management representatives being present.
Christie Hefner
Chairman of the Board and Chief Executive Officer
(Principal Executive Officer)
Linda G. Havard
Executive Vice President, Finance and Operations,
and Chief Financial Officer
(Principal Financial and Accounting Officer)
57
Item 9. Changes in and Disagreements with Accountants on Accounting and
Financial Disclosure
On November 14, 2000, the Company appointed Ernst & Young LLP as the
Company's independent auditors and dismissed PricewaterhouseCoopers LLP. The
report of PricewaterhouseCoopers LLC on the financial statements of the Company
for the fiscal year ended December 31, 1999 contained no adverse opinion or
disclaimer of opinion and was not qualified or modified as to uncertainty, audit
scope or accounting principle. During the fiscal year ended December 31, 1999,
and through November 14, 2000, there were no disagreements or reportable events.
The decision to change firms was approved by the Audit Committee of the
Company's Board of Directors.
PART III
Information required by Items 10, 11, 12 and 13 is contained in the
Company's Notice of Annual Meeting of Stockholders and Proxy Statement (to be
filed) relating to the Annual Meeting of Stockholders to be held in May 2002,
which will be filed within 120 days after the close of the Company's fiscal year
ended December 31, 2001, and is incorporated herein by reference.
PART IV
Item 14. Exhibits, Financial Statement Schedules, and Reports on Form 8-K
(a) Certain Documents Filed as Part of the Form 10-K
Financial Statements of the Company and supplementary data following are
as set forth under Part II. Item 8. of this Form 10-K Annual Report: Page
----
Consolidated Statements of Operations - Fiscal Years Ended December 31, 2001,
2000 and 1999 30
Consolidated Balance Sheets - December 31, 2001 and 2000 31
Consolidated Statements of Shareholders' Equity - Fiscal Years Ended
December 31, 2001, 2000 and 1999 32
Consolidated Statements of Cash Flows - Fiscal Years Ended December 31, 2001,
2000 and 1999 33
Notes to Consolidated Financial Statements 34
Report of Independent Auditors 55
Report of Independent Accountants 56
Report of Management 57
Schedule II - Valuation and Qualifying Accounts 67
(b) Reports on Form 8-K
On December 27, 2001, the Company filed a Current Report on Form 8-K under
Item 5., announcing that (a) Playboy.com, Inc., a subsidiary of the Company,
borrowed $5.0 million from Hugh M. Hefner pursuant to a promissory note (the
"Note"), dated as of December 17, 2001, issued by Playboy.com, Inc. to Mr.
Hefner and (b) in conjunction with the issuance of the Note, the Company entered
into an agreement, dated as of December 17, 2001, with Mr. Hefner pursuant to
which the Company has given Mr. Hefner the right to surrender the Note to the
Company for shares of the Company's Class B common stock upon the occurrence of
specified surrender events.
(c) Exhibits
See Exhibit Index.
58
SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.
PLAYBOY ENTERPRISES, INC.
March 20, 2002 By /s/ Linda Havard
--------------------------------
Linda G. Havard
Executive Vice President,
Finance and Operations,
and Chief Financial Officer
(Authorized Officer)
Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
registrant and in the capacities and on the dates indicated.
/s/ Christie Hefner March 19, 2002
- --------------------------------------------
Christie Hefner
Chairman of the Board,
Chief Executive Officer and Director
(Principal Executive Officer)
/s/ Richard S. Rosenzweig March 20, 2002
- --------------------------------------------
Richard S. Rosenzweig
Executive Vice President and Director
/s/ Dennis S. Bookshester March 20, 2002
- --------------------------------------------
Dennis S. Bookshester
Director
/s/ David I. Chemerow March 20, 2002
- --------------------------------------------
David I. Chemerow
Director
/s/ Donald G. Drapkin March 20, 2002
- --------------------------------------------
Donald G. Drapkin
Director
/s/ Sol Rosenthal March 20, 2002
- --------------------------------------------
Sol Rosenthal
Director
/s/ Sir Brian Wolfson March 20, 2002
- --------------------------------------------
Sir Brian Wolfson
Director
/s/ Linda Havard March 20, 2002
- --------------------------------------------
Linda G. Havard
Executive Vice President,
Finance and Operations,
and Chief Financial Officer
(Principal Financial and
Accounting Officer)
59
EXHIBIT INDEX
All agreements listed below may have additional exhibits which are not
attached. All such exhibits are available upon request, provided the requesting
party shall pay a fee for copies of such exhibits, which fee shall be limited to
the Company's reasonable expenses incurred in furnishing these documents.
Exhibit Sequentially
Number Description Numbered Page
- ------ ----------- -------------
2.1 Agreement and Plan of Merger, dated as of May 29, 1998, by and among
Playboy Enterprises, Inc., New Playboy, Inc., Playboy Acquisition
Corp., Spice Acquisition Corp. and Spice Entertainment Companies,
Inc. (incorporated by reference to Exhibit 2.1 from the Company's
Registration Statement No. 333-68139 on Form S-4 dated December 1,
1998 (the "December 1, 1998 Form S-4"))
2.2 Amendment, dated as of November 16, 1998, to the Agreement and Plan
of Merger by and among Playboy Enterprises, Inc., New Playboy, Inc.,
Playboy Acquisition Corp., Spice Acquisition Corp. and Spice
Entertainment Companies, Inc. (incorporated by reference to Exhibit
2.2 from the December 1, 1998 Form S-4)
2.3 Amendment, dated as of February 26, 1999, to the Agreement and Plan
of Merger by and among Playboy Enterprises, Inc., New Playboy, Inc.,
Playboy Acquisition Corp., Spice Acquisition Corp. and Spice
Entertainment Companies, Inc. (incorporated by reference to Exhibit
2.1 from the Current Report on Form 8-K dated March 9, 1999)
&2.4 Asset Purchase Agreement, dated as of June 29, 2001, by and among
Playboy Enterprises, Inc., Califa Entertainment Group, Inc., V.O.D.,
Inc., Steven Hirsch, Dewi James and William Asher (incorporated by
reference to Exhibit 2.1 from the Current Report on Form 8-K dated
July 6, 2001)
3.1 Amended and Restated Certificate of Incorporation of the Company
(incorporated by reference to Exhibit 3.1 from the Current Report on
Form 8-K dated March 15, 1999 (the "March 15, 1999 Form 8-K"))
3.2 Certificate of Amendment of the Amended and Restated Certificate of
Incorporation of the Company, dated March 15, 1999 (incorporated by
reference to Exhibit 3.2 from the March 15, 1999 Form 8-K)
3.3 Certificate of Amendment of the Amended and Restated Certificate of
Incorporation of the Company, dated March 15, 1999 (incorporated by
reference to Exhibit 3.3 from the March 15, 1999 Form 8-K)
3.4 Amended and Restated Bylaws of the Company (incorporated by
reference to Exhibit 3.4 from the March 15, 1999 Form 8-K)
10.1 Playboy Magazine Printing and Binding Agreement
#a October 22, 1997 Agreement between Playboy Enterprises, Inc.
and Quad/Graphics, Inc. (incorporated by reference to Exhibit
10.4 from the Company's transition period report on Form 10-K
for the six months ended December 31, 1997 (the "Transition
Period Form 10-K"))
#b Amendment to October 22, 1997 Agreement dated as of March 3,
2000 (incorporated by reference to Exhibit 10.1 from the
Company's quarterly report on Form 10-Q for the quarter ended
March 31, 2000)
10.2 Playboy Magazine Distribution Agreement dated as of July 2, 1999
between Playboy Enterprises, Inc. and Warner Publisher Services,
Inc. (incorporated by reference to Exhibit 10.4 from the Company's
quarterly report on Form 10-Q for the quarter ended September 30,
1999 (the "September 30, 1999 Form 10-Q"))
60
10.3 Playboy Magazine Subscription Fulfillment Agreement
a July 1, 1987 Agreement between Communication Data Services,
Inc. and Playboy Enterprises, Inc. (incorporated by reference
to Exhibit 10.12(a) from the Company's annual report on Form
10-K for the year ended June 30, 1992 (the "1992 Form 10-K"))
b Amendment dated as of June 1, 1988 to said Fulfillment
Agreement (incorporated by reference to Exhibit 10.12(b) from
the Company's annual report on Form 10-K for the year ended
June 30, 1993 (the "1993 Form 10-K"))
c Amendment dated as of July 1, 1990 to said Fulfillment
Agreement (incorporated by reference to Exhibit 10.12(c) from
the Company's annual report on Form 10-K for the year ended
June 30, 1991 (the "1991 Form 10-K"))
d Amendment dated as of July 1, 1996 to said Fulfillment
Agreement (incorporated by reference to Exhibit 10.5(d) from
the Company's annual report on Form 10-K for the year ended
June 30, 1996 (the "1996 Form 10-K"))
#e Amendment dated as of July 7, 1997 to said Fulfillment
Agreement (incorporated by reference to Exhibit 10.6(e) from
the Transition Period Form 10-K)
&f Amendment dated as of July 1, 2001 to said Fulfillment
Agreement (incorporated by reference to Exhibit 10.1 from the
Company's quarterly report on Form 10-Q for the quarter ended
September 30, 2001 (the "September 30, 2001 Form 10-Q"))
10.4 Transponder Service Agreements
a SKYNET Transponder Service Agreement dated March 1, 2001
between Playboy Entertainment Group, Inc. and LORAL SKYNET
(incorporated by reference to Exhibit 10.1 from the Company's
quarterly report on Form 10-Q for the quarter ended March 31,
2001 (the "March 31, 2001 Form 10-Q"))
@b SKYNET Transponder Service Agreement dated February 8, 1999 by
and between Califa Entertainment Group, Inc. and LORAL SKYNET 68-85
@c Transfer of Service Agreement dated February 22, 2002 between
Califa Entertainment Group, LORAL SKYNET and Spice Hot
Entertainment, Inc. 86
@d Amendment One to the Transponder Service Agreement between
Spice Hot Entertainment, Inc. and LORAL SKYNET dated February
28, 2002 87
10.5 Playboy TV International, LLC Agreements
#a Operating Agreement for Playboy TV International, LLC dated as
of August 31, 1999 between Playboy Entertainment Group, Inc.
and Victoria Springs Investments Ltd. (incorporated by
reference to Exhibit 10.1 from the September 30, 1999 Form
10-Q)
b First Amendment to Operating Agreement dated September 24,
1999
c Second Amendment to Operating Agreement dated December 28,
2000
(items (b) and (c) incorporated by reference to Exhibits 10.2 and 10.3,
respectively, from the March 31, 2001 Form 10-Q)
#d Program Supply Agreement dated as of August 31, 1999 between
Playboy Entertainment Group, Inc., Playboy TV International,
LLC and PTV U.S., LLC
#e Trademark License Agreement dated as of August 31, 1999
between Playboy Enterprises International, Inc. and Playboy TV
International, LLC
(items (d) and (e) incorporated by reference to Exhibit 10.2 and 10.3,
respectively, from the September 30, 1999 Form 10-Q)
&f Binding Letter of Intent dated March 7, 2001 amending the
Operating Agreement, Program Supply Agreement and Trademark
License Agreement (incorporated by reference to Exhibit 10.4
from the March 31, 2001 Form 10-Q)
61
10.6 Affiliation Agreement between Playboy Entertainment Group, Inc. and
DirecTV, Inc. regarding the Satellite Distribution of Playboy TV
a Agreement dated November 15, 1993
b First Amendment to November 15, 1993 Agreement dated as of
April 19, 1994
c Second Amendment to November 15, 1993 Agreement dated as of
July 26, 1995
(items (a), (b) and (c) incorporated by reference to Exhibits
10.13(a), (b) and (c), respectively, from the 1996 Form 10-K)
#d Third Amendment to November 15, 1993 Agreement dated August
26, 1997 (incorporated by reference to Exhibit 10.3 from the
Company's quarterly report on Form 10-Q for the quarter ended
September 30, 1997 (the "September 30, 1997 Form 10-Q"))
#e Fourth Amendment to November 15, 1993 Agreement dated March
15, 1999 (incorporated by reference to Exhibit 10.1 from the
Company's quarterly report on Form 10-Q for the quarter ended
June 30, 1999 (the "June 30, 1999 Form 10-Q"))
10.7 Fulfillment and Customer Service Services Agreement dated October 2,
2000 between Infinity Resources, Inc. and Playboy.com, Inc.
(incorporated by reference to Exhibit 10.13 from the Company's
annual report on Form 10-K for the year ended December 31, 2000 (the
"2000 Form 10-K"))
10.8 Credit Agreement
a Credit Agreement, dated as of February 26, 1999, among New
Playboy, Inc., PEI Holdings, Inc., the Lenders named in this
Credit Agreement, ING (U.S.) Capital LLC, as Syndication
Agent, and Credit Suisse First Boston, as Administrative
Agent, as Collateral Agent and as Issuing Bank
b Subsidiary Guarantee Agreement, dated as of March 15, 1999,
among certain subsidiaries of Playboy Enterprises, Inc. and
Credit Suisse First Boston, as Collateral Agent
c Indemnity, Subrogation and Contribution Agreement, dated as of
March 15, 1999, among Playboy Enterprises, Inc., PEI Holdings,
Inc., certain other subsidiaries of Playboy Enterprises, Inc.,
and Credit Suisse First Boston, as Collateral Agent
d Pledge Agreement, dated as of March 15, 1999, among Playboy
Enterprises, Inc., PEI Holdings, Inc., certain other
subsidiaries of Playboy Enterprises, Inc., and Credit Suisse
First Boston, as Collateral Agent
e Security Agreement, dated as of March 15, 1999, among Playboy
Enterprises, Inc., PEI Holdings, Inc., certain other
subsidiaries of Playboy Enterprises, Inc., and Credit Suisse
First Boston, as Collateral Agent
(items (a) through (e) incorporated by reference to Exhibits
10.21(a) through (e), respectively, from the Company's annual report
on Form 10-K for the year ended December 31, 1998 (the "1998 Form
10-K"))
f First Amendment to February 26, 1999 Credit Agreement dated as
of June 14, 1999
g Second Amendment to February 26, 1999 Credit Agreement dated
as of January 31, 2000
(items (f) and (g) incorporated by reference to Exhibits 10.18(f)
and (g), respectively, from the Company's annual report on Form 10-K
for the year ended December 31, 1999)
h Third Amendment to February 26, 1999 Credit Agreement dated as
of June 9, 2000 (incorporated by reference to Exhibit 10.1
from the Company's quarterly report on Form 10-Q for the
quarter ended June 30, 2000)
i Fourth Amendment to February 26, 1999 Credit Agreement dated
as of June 1, 2001 (incorporated by reference to Exhibit 10.1
from the Company's quarterly report on Form 10-Q for the
quarter ended June 30, 2001 (the "June 30, 2001 Form 10-Q"))
62
10.9 Promissory Notes issued by Playboy.com, Inc. to Hugh M. Hefner
a Promissory Note dated September 27, 2000 (incorporated by
reference to Exhibit 10.2 from the Company's quarterly report
on Form 10-Q for the quarter ended September 30, 2000 (the
"September 30, 2000 Form 10-Q"))
b Promissory Note dated December 29, 2000 (incorporated by
reference to Exhibit 10.15(b) from the 2000 Form 10-K)
c First Amendment to December 29, 2000 Promissory Note dated
February 15, 2001
&d Second Amendment to December 29, 2000 Promissory Note and
Acknowledgement of Subordination Agreement dated March 7, 2001
(items (c) and (d) incorporated by reference to Exhibits 10.5 and
10.6, respectively, from the March 31, 2001 Form 10-Q)
e Third Amendment to December 29, 2000 Promissory Note dated May
7, 2001 (incorporated by reference to Exhibit 10.2 from the
June 30, 2001 Form 10-Q)
f Promissory Note dated September 26, 2001 (incorporated by
reference to Exhibit 10.2 from the September 30, 2001 Form
10-Q)
g Promissory Note dated December 17, 2001
h Agreement, dated December 17, 2001, by and between Playboy
Enterprises, Inc. and Hugh M. Hefner relating to that certain
Promissory Note, dated as of December 17, 2001
(items (g) and (h) incorporated by reference to Exhibits 10.1 and
10.2, respectively, from the Current Report on Form 8-K dated
December 27, 2001)
10.10 Playboy Mansion West Lease Agreement, as amended, between Playboy
Enterprises, Inc. and Hugh M. Hefner
a Letter of Interpretation of Lease
b Agreement of Lease
(items (a) and (b) incorporated by reference to Exhibits 10.3(a) and
(b), respectively, from the 1991 Form 10-K)
c Amendment to Lease Agreement dated as of January 12, 1998
(incorporated by reference to Exhibit 10.2 from the Company's
quarterly report on Form 10-Q for the quarter ended March 31,
1998 (the "March 31, 1998 Form 10-Q"))
10.11 Los Angeles Offices Lease Documents
a Office Lease dated as of July 25, 1991 between Playboy
Enterprises, Inc. and Beverly Mercedes Place, Ltd.
(incorporated by reference to Exhibit 10.6(c) from the 1991
Form 10-K)
@b Amendment to July 25, 1991 Lease dated October 10, 1991 88-90
c Amendment to July 25, 1991 Lease dated September 12, 1996
(incorporated by reference to Exhibit 10.19(c) from the 1996
Form 10-K)
d Amendment to July 25, 1991 Lease between Playboy Enterprises,
Inc. and Star Property Fund, L.P. dated March 16, 2001
(incorporated by reference to Exhibit 10.3 from the June 30,
2001 Form 10-Q)
e Office Lease dated January 6, 1999 between 5055 Wilshire
Limited Partnership and Playboy Enterprises, Inc.
(incorporated by reference to Exhibit 10.24(d) from the 1998
Form 10-K)
@f First Amendment to January 6, 1999 Lease dated November 2,
2001 91-92
63
10.12 Chicago Office Lease Documents
a Office Lease dated April 7, 1988 by and between Playboy
Enterprises, Inc. and LaSalle National Bank as Trustee under
Trust No. 112912 (incorporated by reference to Exhibit 10.7(a)
from the 1993 Form 10-K)
b First Amendment to April 7, 1988 Lease dated October 26, 1989
(incorporated by reference to Exhibit 10.15(b) from the
Company's annual report on Form 10-K for the year ended June
30, 1995 (the "1995 Form 10-K"))
c Second Amendment to April 7, 1988 Lease dated June 1, 1992
(incorporated by reference to Exhibit 10.1 from the Company's
quarterly report on Form 10-Q for the quarter ended December
31, 1992)
d Third Amendment to April 7, 1988 Lease dated August 30, 1993
(incorporated by reference to Exhibit 10.15(d) from the 1995
Form 10-K)
e Fourth Amendment to April 7, 1988 Lease dated August 6, 1996
(incorporated by reference to Exhibit 10.20(e) from the 1996
Form 10-K)
f Fifth Amendment to April 7, 1988 Lease dated March 19, 1998
(incorporated by reference to Exhibit 10.3 from the March 31,
1998 Form 10-Q)
10.13 New York Office Lease Agreement dated August 11, 1992 between
Playboy Enterprises, Inc. and Lexington Building Co. (incorporated
by reference to Exhibit 10.9(b) from the 1992 Form 10-K)
10.14 Itasca Warehouse Lease Documents
a Agreement dated as of September 6, 1996 between Centerpoint
Properties Corporation and Playboy Enterprises, Inc.
(incorporated by reference to Exhibit 10.23 from the 1996 Form
10-K)
b Amendment to September 6, 1996 Lease dated June 1, 1997
(incorporated by reference to Exhibit 10.25(b) from the
Company's annual report on Form 10-K for the year ended June
30, 1997 (the "1997 Form 10-K"))
c Real Estate Sublease Agreement dated October 2, 2000 between
Playboy Enterprises, Inc. and Infinity Resources, Inc.
(incorporated by reference to Exhibit 10.20(c) from the 2000
Form 10-K)
10.15 Los Angeles Studio Facility Lease Documents
a Agreement of Lease dated September 20, 2001 between Kingston
Andrita LLC and Playboy Entertainment Group, Inc.
b Sublease dated September 20, 2001 between Playboy
Entertainment Group, Inc. and Directrix, Inc.
c Guaranty dated September 20, 2001 by Playboy Entertainment
Group, Inc. in favor of Kingston Andrita LLC
(items (a), (b) and (c) incorporated by reference to Exhibits
10.3(a), (b) and (c), respectively, from the September 30, 2001 Form
10-Q)
*10.16 Selected Company Remunerative Plans
a Executive Protection Program dated March 1, 1990 (incorporated
by reference to Exhibit 10.18(c) from the 1995 Form 10-K)
b Amended and Restated Deferred Compensation Plan for Employees
effective January 1, 1998
c Amended and Restated Deferred Compensation Plan for Board of
Directors' effective January 1, 1998
(items (b) and (c) incorporated by reference to Exhibits 10.2(a) and
(b), respectively, from the Company's quarterly report on Form 10-Q
for the quarter ended June 30, 1998)
64
*10.17 1989 Option Plan
a Playboy Enterprises, Inc. 1989 Stock Option Plan, as amended,
For Key Employees (incorporated by reference to Exhibit
10.4(mm) from the 1991 Form 10-K)
b Playboy Enterprises, Inc. 1989 Stock Option Agreement
c Letter dated July 18, 1990 pursuant to the June 7, 1990
recapitalization regarding adjustment of options
(items (b) and (c) incorporated by reference to Exhibits 10.19(c)
and (d), respectively, from the 1995 Form 10-K)
d Consent and Amendment regarding the 1989 Option Plan
(incorporated by reference to Exhibit 10.4(aa) from the 1991
Form 10-K)
*10.18 1991 Directors' Plan
a Playboy Enterprises, Inc. 1991 NonQualified Stock Option Plan
for NonEmployee Directors, as amended
b Playboy Enterprises, Inc. 1991 NonQualified Stock Option
Agreement for NonEmployee Directors
(items (a) and (b) incorporated by reference to Exhibits 10.4(rr)
and (nn), respectively, from the 1991 Form 10-K)
*10.19 1995 Stock Incentive Plan
a Amended and Restated Playboy Enterprises, Inc. 1995 Stock
Incentive Plan (incorporated by reference to Exhibit 10.3 from
the June 30, 1999 Form 10-Q)
b Form of NonQualified Stock Option Agreement for NonQualified
Stock Options which may be granted under the Plan
c Form of Incentive Stock Option Agreement for Incentive Stock
Options which may be granted under the Plan
d Form of Restricted Stock Agreement for Restricted Stock issued
under the Plan
(items (b), (c) and (d) incorporated by reference to Exhibits 4.3,
4.4 and 4.5, respectively, from the Company's Registration Statement
No. 33-58145 on Form S-8 dated March 20, 1995)
e Form of Section 162(m) Restricted Stock Agreement for Section
162(m) Restricted Stock issued under the Plan (incorporated by
reference to Exhibit 10.1(e) from the 1997 Form 10-K)
*10.20 1997 Directors' Plan
a 1997 Equity Plan for NonEmployee Directors of Playboy
Enterprises, Inc., as amended (incorporated by reference to
Exhibit 10.25(a) from the 2000 Form 10-K)
b Form of Restricted Stock Agreement for Restricted Stock issued
under the Plan (incorporated by reference to Exhibit 10.1(b)
from the September 30, 1997 Form 10-Q)
*10.21 Form of Nonqualified Option Agreement between Playboy Enterprises,
Inc. and each of Dennis S. Bookshester and Sol Rosenthal
(incorporated by reference to Exhibit 4.4 from the Company's
Registration Statement No. 333-30185 on Form S-8 dated November 13,
1996)
*10.22 Employee Stock Purchase Plan
a Playboy Enterprises, Inc. Employee Stock Purchase Plan, as
amended and restated (incorporated by reference to Exhibit
10.2 from the Company's quarterly report on Form 10-Q for the
quarter ended March 31, 1997)
b Amendment to Playboy Enterprises, Inc. Employee Stock Purchase
Plan, as amended and restated (incorporated by reference to
Exhibit 10.4 from the June 30, 1999 Form 10-Q)
65
*10.23 Selected Employment, Termination and Other Agreements
@a Form of Severance Agreement by and between Playboy
Enterprises, Inc. and each of Michael Carr, James English,
Linda Havard, Christie Hefner, Martha Lindeman, Richard
Rosenzweig, Howard Shapiro and Alex Vaickus 93-113
b Letter Agreement dated November 30, 2000 regarding employment
of Michael Carr
c Letter Agreement dated December 30, 2000 regarding employment
of James English
(items (b) and (c) incorporated by reference to Exhibits 10.28(f)
and (g), respectively, from the 2000 Form 10-K)
@21 Subsidiaries 114-115
@23.1 Consent of Ernst & Young LLP 116
@23.2 Consent of PricewaterhouseCoopers LLP 117
@23.3 Consent of Deloitte & Touche LLP 118
@99 Playboy TV International, LLC Joint Venture financial statements
for the year ended December 31, 2001 119-131
- ----------
* Indicates management compensation plan
# Certain information omitted pursuant to a request for confidential
treatment filed separately with and granted by the SEC
& Certain information omitted pursuant to a request for confidential
treatment filed separately with the SEC
@ Filed herewith
66
PLAYBOY ENTERPRISES, INC. AND SUBSIDIARIES
SCHEDULE II
VALUATION AND QUALIFYING ACCOUNTS
(in thousands)
=================================================================================================================================
COLUMN A COLUMN B COLUMN C COLUMN D COLUMN E
- ---------------------------------------------------------------------------------------------------------------------------------
Additions
----------------------------
Balance at Charged to Charged to Balance at
Beginning Costs and Other End
Description of Period Expenses Accounts Deductions of Period
- ---------------------------------------- ------------ ------------ ------------ ------------ ------------
Allowance deducted in the balance sheet
from the asset to which it applies:
Fiscal Year Ended December 31, 2001:
Allowance for doubtful accounts $ 15,994 $ 584 $ 1,690(a) $ 11,862(b) $ 6,406
============ ============ ============ ============ ============
Allowance for returns $ 28,815 $ -- $ 52,698(c) $ 50,999(d) $ 30,514
============ ============ ============ ============ ============
Deferred tax asset valuation allowance $ 45,044 $ 9,544(e) $ -- $ -- $ 54,588
============ ============ ============ ============ ============
Fiscal Year Ended December 31, 2000:
Allowance for doubtful accounts $ 17,970 $ 723 $ 1,108(a) $ 3,807(b) $ 15,994
============ ============ ============ ============ ============
Allowance for returns $ 21,295 $ -- $ 51,205(c) $ 43,685(d) $ 28,815
============ ============ ============ ============ ============
Deferred tax asset valuation allowance $ 19,783 $ 24,142(e) $ 1,119(f) $ -- $ 45,044
============ ============ ============ ============ ============
Fiscal Year Ended December 31, 1999:
Allowance for doubtful accounts $ 6,349 $ 1,920 $ 11,670(a) $ 1,969(b) $ 17,970
============ ============ ============ ============ ============
Allowance for returns $ 21,644 $ -- $ 56,024(c) $ 56,373(d) $ 21,295
============ ============ ============ ============ ============
Deferred tax asset valuation allowance $ 15,438 $ -- $ 4,345(f) $ -- $ 19,783
============ ============ ============ ============ ============
Notes:
(a) Includes a $10,000 provision in 1999 related to the Spice acquisition
which was charged to goodwill and applied against a noncurrent note
receivable. Also primarily represents provisions for unpaid subscriptions
charged to net revenues.
(b) Includes a reversal in 2001 of the $10,000 provision discussed above
related to assuming the obligation in the Califa acquisition. Also
primarily represents uncollectible accounts less recoveries.
(c) Represents provisions charged to net revenues for estimated returns of
Playboy magazine, other domestic publishing products and domestic home
videos.
(d) Represents settlements on provisions previously recorded.
(e) Represents noncash federal income tax expense related to increasing the
valuation allowance.
(f) Represents the unrealizable portion of the change in the gross deferred
tax asset.
67