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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-Q
(Mark one)
[X] Quarterly report pursuant to Section 13 or 15(d) of the Securities
Exchange Act of 1934 for the quarterly period ended June 30, 2004

OR

[ ] Transition report pursuant to Section 13 or 15(d) of the Securities
Exchange Act of 1934 for the transition period from _____________
to _____________


Commission file number: 1-14128


EMERGING VISION, INC.
(Exact name of Registrant as specified in its Charter)


New York 11-3096941
- ---------------------------- --------------------------------
(State of Incorporation) (IRS Employer Identification No.)

100 Quentin Roosevelt Boulevard
Garden City, New York 11530
(Address of Principal Executive Offices, including Zip Code)

(516) 390-2100
(Registrant's Telephone Number, Including Area Code)


Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
Registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.

Yes X No
----- -----

Indicate by check mark whether the Registrant is an accelerated filer (as
defined in Rule 12b-2 of the Exchange Act).

Yes No X
----- -----

As of August 13, 2004, there were 70,323,698 outstanding shares of the
Registrant's Common Stock, par value $0.01 per share.




Item 1. Financial Statements

EMERGING VISION, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(In Thousands, Except Share Data)


June 30, December 31,
2004 2003
(Unaudited)
----------- ------------
ASSETS

Current assets:
Cash and cash equivalents $ 1,091 $ 1,383
Franchise receivables, net of allowance of $808 and $844, respectively 1,589 1,281
Other receivables, net of allowance of $73 and $118, respectively 112 291
Current portion of franchise notes receivable, net of allowance of $234
and $241, respectively 357 449
Inventories, net 375 392
Prepaid expenses and other current assets 326 389
--------- ---------
Total current assets 3,850 4,185
--------- ---------

Property and equipment, net 475 481
Franchise notes and other receivables, net of allowance of $520 and $541, respectively 451 470
Goodwill 1,266 1,266
Other assets 217 237
--------- ---------
Total assets $ 6,259 $ 6,639
========= =========

LIABILITIES AND SHAREHOLDERS' EQUITY (DEFICIT)

Current liabilities:
Current portion of long-term debt $ 63 $ 207
Accounts payable and accrued liabilities 4,400 5,389
Payables associated with proxy contest and related litigation 332 -
Accrual for store closings 72 144
Related party borrowings 37 35
--------- ---------
Total current liabilities 4,904 5,775
--------- ---------

Long-term debt 112 143
--------- ---------
Related party borrowings 527 546
--------- ---------
Franchise deposits and other liabilities 689 937
--------- ---------
Contingencies

Shareholders' equity (deficit):
Preferred stock, $0.01 par value per share; 5,000,000 shares authorized:
Senior Convertible Preferred Stock, $100,000 liquidation preference per
share; 1 share issued and outstanding 74 74
Common stock, $0.01 par value per share; 150,000,000 shares authorized;
70,506,035 and 67,682,087 shares issued, respectively, and 70,323,698
and 67,499,750 shares outstanding, respectively 705 677
Treasury stock, at cost, 182,337 shares (204) (204)
Additional paid-in capital 126,065 125,987
Accumulated deficit (126,613) (127,296)
Total shareholders' equity (deficit) 27 (762)
--------- ---------
Total liabilities and shareholders' equity (deficit) $ 6,259 $ 6,639
========= =========


The accompanying notes are an integral part of these consolidated balance
sheets.

2


EMERGING VISION, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)
(In Thousands, Except Per Share Data)



For the Three Months For the Six Months
Ended June 30, Ended June 30,
2004 2003 2004 2003
--------------------------- ------------------------

Revenues:
Net sales $ 1,830 $ 1,844 $ 3,817 $ 3,934
Franchise royalties 1,715 1,596 3,401 3,197
Other franchise related fees 45 25 99 206
Interest on franchise notes receivable 26 44 43 93
Other income 3 32 27 36
-------- -------- -------- --------
Total revenues 3,619 3,541 7,387 7,466
-------- -------- -------- --------

Costs and expenses:
Cost of sales 221 145 492 468
Selling, general and administrative expenses 2,965 2,789 5,798 5,749
Costs for proxy contest and related litigation 382 - 382 -
Interest expense 16 96 32 157
-------- -------- -------- --------
Total costs and expenses 3,584 3,030 6,704 6,374
-------- -------- -------- --------

Income from continuing operations before provision for
income taxes 35 511 683 1,092
Provision for income taxes - - - -
-------- -------- -------- --------
Income from continuing operations 35 511 683 1,092
-------- -------- -------- --------

Income (loss) from discontinued operations - 2 - (220)
-------- -------- -------- --------
Net income $ 35 $ 513 $ 683 $ 872
======== ======== ======== ========

Per share information - basic and diluted:
Income from continuing operations $ 0.00 $ 0.01 $ 0.01 $ 0.02
Income (loss) from discontinued operations 0.00 0.00 0.00 0.00
-------- -------- -------- --------
Net income $ 0.00 $ 0.01 $ 0.01 $ 0.02
======== ======== ======== ========

Weighted-average number of common shares outstanding -
Basic 69,591 72,668 68,618 51,238
======== ======== ======== ========
Diluted 109,236 79,161 109,716 56,141
======== ======== ======== ========

The accompanying notes are an integral part of these consolidated
statements.


3


EMERGING VISION, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited)
(In Thousands)


For the Six Months Ended June 30,
----------------- ---------------
2004 2003
----------------- ---------------

Cash flows from operating activities:
Income from continuing operations $ 683 $ 1,092
Adjustments to reconcile income from continuing operations
to net cash used in operating activities:
Depreciation and amortization 115 155
Provision for doubtful accounts 83 35
Gain on settlement of debt (27) -
Amortization of debt discount - 103
Changes in operating assets and liabilities:
Franchise and other receivables (46) (189)
Inventories 17 77
Prepaid expenses and other current assets 63 56
Other assets 20 36
Accounts payable and accrued liabilities (989) (663)
Costs associated with proxy contest and related litigation 332 -
Franchise deposits and other liabilities (248) (434)
Accrual for store closings (72) (611)
-------- ---------
Net cash used in operating activities (69) (343)
-------- ---------

Cash flows from investing activities:
Franchise notes receivable issued (260) (10)
Proceeds from franchise and other notes receivable 205 184
Purchases of property and equipment (109) (31)
-------- ---------
Net cash (used in) provided by investing activities (164) 143
-------- ---------
Cash flows from financing activities:
Proceeds from borrowings - 249
Payments on borrowings (165) (1,360)
Proceeds from issuance of common stock upon exercise of options and warrants 106 12
Net proceeds from Rights Offering - 1,859
-------- ---------
Net cash (used in) provided by financing activities (59) 760
-------- ---------
Net cash (used in) provided by continuing operations (292) 560
-------- ---------
Net cash used in discontinued operations - (16)
-------- ---------
Net (decrease) increase in cash and cash equivalents (292) 544
Cash and cash equivalents - beginning of period 1,383 664
-------- ---------
Cash and cash equivalents - end of period $ 1,091 $ 1,208
======== =========

Supplemental disclosures of cash flow information: Cash paid during the period
for:
Interest $ 15 $ 54
======== =========
Taxes $ 40 $ 61
======== =========

The accompanying notes are an integral part of these consolidated
statements.

4




EMERGING VISION, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENT OF SHAREHOLDERS' EQUITY (DEFICIT)
FOR THE SIX MONTHS ENDED JUNE 3O, 2004
(In Thousands, Except Share Data)

Senior Convertible
Preferred Stock Common Stock
Shares Amount Shares Amount
------ ------ ----------- --------


BALANCE - DECEMBER 31, 2003 (Audited)...................... 1 $ 74 67,682,087 $ 677
Exercise of stock options and warrants..................... - - 1,986,510 20
Exercise of warrants issued to Balfour & Goldin............ - - 837,438 8
Net income................................................. - - - -
------- ------- ----------- --------
BALANCE - JUNE 30, 2004 (Unaudited)./...................... 1 $ 74 70,506,035 $ 705
======= ======= =========== ========





EMERGING VISION, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENT OF SHAREHOLDERS' EQUITY (DEFICIT) - (CONTINUED)
FOR THE SIX MONTHS ENDED JUNE 30, 2004
(In Thousands, Except Share Data)

Treasury Stock, Additional Total
at cost Paid-In Accumulated Shareholders'
Shares Amount Capital Deficit Equity (Deficit)
------- ----- -------- --------- ----------------

BALANCE - DECEMBER 31, 2003 (Audited)...................... 182,337 $(204) 125,987 (127,296) (762)
Exercise of stock options and warrants..................... - - 78 - 98
Exercise of warrants issued to Balfour & Goldin............ - - - - 8
Net income................................................. - - - 683 683
------- ----- -------- --------- --------
BALANCE - JUNE 30, 2004 (Unaudited)........................ 182,337 $(204) $126,065 $(126,613) $ 27
======= ===== ======== ========= ========

The accompanying notes are an integral part of this consolidated statement.

5


EMERGING VISION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)

NOTE 1 - BASIS OF PRESENTATION:

The accompanying Consolidated Financial Statements of Emerging Vision, Inc.
and subsidiaries (collectively, the "Company") have been prepared in accordance
with U.S. accounting principles generally accepted for interim financial
statement presentation and in accordance with the instructions to Quarterly
Reports on Form 10-Q and Article 10 of Regulation S-X. Accordingly, they do not
include all of the information and footnotes required by accounting principles
generally accepted for complete financial statement presentation. In the opinion
of management, all adjustments for a fair statement of the results of operations
and financial position for the interim periods presented have been included. All
such adjustments are of a normal recurring nature. This financial information
should be read in conjunction with the Consolidated Financial Statements and
Notes thereto included in the Company's Annual Report on Form 10-K for its
fiscal year ended December 31, 2003. There have been no changes in significant
accounting policies since December 31, 2003.


NOTE 2 - SIGNIFICANT ACCOUNTING POLICIES:

Stock-Based Compensation

The Company accounts for stock-based compensation in accordance with the
provisions of SFAS No. 148, "Accounting for Stock-Based Compensation -
Transition and Disclosure - an amendment of SFAS No. 123." This Statement amends
SFAS No. 123, "Accounting for Stock-Based Compensation," to provide alternative
methods of transition for a voluntary change to the fair value-based method of
accounting for stock-based employee compensation. In addition, this Statement
amends the disclosure requirements of SFAS No. 123 to require prominent
disclosures in both annual and interim financial statements about the method of
accounting for stock-based employee compensation and the effect of the method
used on reported results of operations.

No stock-based compensation cost is reflected in net income for the three
and six months ended June 30, 2004, as there was no stock-based compensation
issued during these periods. Stock-based compensation cost of approximately
$1,000 is reflected in net income for the three and six months ended June 30,
2003 as a result of the grant, on May 30, 2003, of an aggregate of 700,000 stock
options to certain of the Company's then directors and executive officers. The
following table illustrates the effect on net income and net income per share as
if the fair value method had been applied to all outstanding and unvested awards
in each period presented:


Three Months Ended Six Months Ended
June 30, June 30,
(In thousands) (In thousands)
---------------- --------------- --------------- ----------------
2004 2003 2004 2003
---------------- --------------- --------------- ----------------

Net income - as reported $ 35 $ 513 $ 683 $ 872
Deduct: Stock-based compensation expense
determined under fair value method (18) (61) (41) (855)
-------- -------- -------- --------
Pro forma net income $ 17 $ 452 $ 642 $ 17
======== ======== ======== ========

Earnings per share:
Basic and diluted - as reported $ 0.00 $ 0.01 $ 0.01 $ 0.02
======== ======== ======== ========
Basic and diluted - pro forma $ 0.00 $ 0.01 $ 0.01 $ 0.00
======== ======== ======== ========

6


Revenue Recognition

The Company charges franchisees a nonrefundable initial franchise fee.
Initial franchise fees are recognized at the time all material services required
to be provided by the Company have been substantially performed. Continuing
franchise royalty fees are based upon a percentage of the gross revenues
generated by each franchised location and are recorded as earned, subject to
meeting all of the requirements of SEC Staff Accounting Bulletin ("SAB") No.
103, "Update of Codification of Staff Accounting Bulletins," and SAB 104,
"Revenue Recognition." SAB 103 superceded SAB 101, "Revenue Recognition in
Financial Statements," and replaced it, as well as other previously issued
bulletins, with a codified format for the updated information. SAB 104 revised
or rescinded portions of the interpretative guidance included in SAB 103.

The Company derives its revenues from the following three principal
sources:

Net sales - Represents sales from eye care products and related services;

Franchise royalties - Represents continuing franchise royalty fees based
upon a percentage of the gross revenues generated by each franchised location;

Other franchise related fees - Represents the net gains from the sale of
Company-owned store assets to franchisees; and certain fees collected by the
Company under the terms of franchise agreements (including, but not limited to,
initial franchise fees, transfer fees and renewal fees).


The Company recognizes revenues in accordance with SAB 103 and SAB 104.
Accordingly, revenues are recorded when persuasive evidence of an arrangement
exists, delivery has occurred or services have been rendered, the Company's
price to the buyer is fixed or determinable, and collectibility is reasonably
assured. To the extent that collectibility of royalties and/or interest on
franchise notes is not reasonably assured, the Company recognizes such revenue
when the cash is received.

The Company also follows the provisions of Emerging Issue Task Force
("EITF") Issue 01-09, "Accounting for Consideration Given by a Vendor to a
Customer (Including a Reseller of the Vendor's Products)," and accordingly,
accounts for discounts, coupons and promotions (that are offered to its
customers) as a direct reduction of sales.


Reclassifications

Certain reclassifications have been made to prior years' consolidated
financial statements to conform to current year presentation.


NOTE 3 - PER SHARE INFORMATION:

In accordance with SFAS No. 128, "Earnings Per Share", basic net income per
common share ("Basic EPS") is computed by dividing net income attributable to
common shareholders by the weighted-average number of common shares outstanding.
Diluted net income per common share ("Diluted EPS") is computed by dividing the
net income by the weighted-average number of common shares and dilutive common
share equivalents and convertible securities then outstanding. SFAS No. 128
requires the presentation of both Basic EPS and Diluted EPS on the face of the
Company's Consolidated Statements of Operations. Common stock equivalents
totaling 7,874,153 were excluded from the calculation of Diluted EPS for the
three and six months ended June 30, 2004, as the exercise prices of the stock
options and other convertible securities were greater than the average share
price for the three and six months ended June 30, 2004, and, therefore, their
inclusion would have been anti-dilutive. Common stock equivalents totaling
9,167,843 were excluded from the calculation for the three and six months ended
June 30, 2003, respectively.

7

The following table sets forth the computation of basic and diluted per
share information:


For the Three Months Ended For the Six Months Ended
June 30, June 30,
(In thousands) (In thousands)
---------------- ---------------- --------------- ----------------
2004 2003 2004 2003
---- ---- ---- ----

Numerator:
Income from continuing operations $ 35 $ 511 $ 683 $ 1,092
Income (loss) from discontinued operations - 2 - (220)
-------- -------- -------- ---------
Net income $ 35 $ 513 $ 683 $ 872
======== ======== ======== =========

Denominator:
Weighted average common shares outstanding 69,591 72,668 68,618 51,238
Dilutive effect of:
Stock options and warrants 39,645 36 41,098 28
Warrants issued in connection with Rights
Offering - 6,457 - 4,875
-------- -------- -------- ---------
Weighted average common shares
outstanding, assuming dilution 109,236 79,161 109,716 56,141
======== ======== ======== =========

Basic and Diluted Per Share Information:
Income from continuing operations $ 0.00 $ 0.01 $ 0.01 $ 0.02
Income (loss) from discontinued operations 0.00 0.00 0.00 0.00
-------- -------- -------- ---------
Net income $ 0.00 $ 0.01 $ 0.01 $ 0.02
======== ======== ======== =========



NOTE 4 - SHAREHOLDERS' EQUITY:

On December 31, 2003, 558,292 of the warrants issued to Goldin Associates,
L.L.C. ("Goldin") vested as the Company achieved certain earnings targets for
the year ended December 31, 2003. On May 20, 2004, Goldin exercised all such
warrants.

On December 31, 2003, 279,146 of the warrants issued to Balfour Investors
Incorporated ("Balfour") vested as the Company achieved certain earnings targets
for the year ended December 31, 2003. On May 20, 2004, Balfour exercised all
such warrants.

On various dates prior to April 14, 2004, holders of warrants issued in
connection with the Company's Rights Offering exercised 1,886,510 warrants at an
exercise price of $0.05.

On May 20, 2004, the Company's Chief Executive Officer exercised 100,000
stock options previously granted to him.


NOTE 5 - ACCRUAL FOR STORE CLOSINGS:

In accordance with SFAS No. 146, "Accounting for Costs Associated with Exit
or Disposal Activities," the Company records a liability for a cost associated
with an exit or disposal activity when the liability is incurred. As of June 30,
2004, $72,000 remained accrued for store closings on the accompanying
Consolidated Balance Sheet. No additional provision was provided during the
three or six months ended June 30, 2004.

8

NOTE 6 - CONTINGENCIES:

Litigation

In 1999, Apryl Robinson commenced an action in Kentucky against, among
others, the Company, seeking an unspecified amount of damages and alleging
numerous claims, including fraud and misrepresentation. The claims that are the
subject of this action were subsequently tried in an action in New York that
resulted in a judgment in favor of the Company, and against Ms. Robinson and Dr.
Larry Joel, a co-defendant in such action. Subsequently, Ms. Robinson and Dr.
Joel filed for bankruptcy in Kentucky, and received a discharge from the
trustee. Presently, there is a motion pending in the U.S. Bankruptcy Court to
vacate Dr. Joel's discharge based upon, among other things, fraud on the
Bankruptcy Court. A trial on this motion is anticipated to commence in late
2004.

In 1999, Berenter Greenhouse and Webster, the advertising agency previously
utilized by the Company, commenced an action, against the Company, in the New
York State Supreme Court, New York County, for amounts alleged to be due for
advertising and related fees. The amounts claimed by the plaintiff are in excess
of $200,000. In response to this action, the Company filed counterclaims of
approximately $500,000, based upon estimated overpayments allegedly made by the
Company pursuant to the agreement previously entered into between the parties.
As of the date hereof, these proceedings were still in the discovery stage.

In July 2001, the Company commenced an Arbitration Proceeding, in the
Ontario Superior Court of Justice, against Eye-Site, Inc. and Eye Site
(Ontario), Ltd., as the makers of two promissory notes (in the aggregate
original principal amount of $600,000) made by one or more of the makers in
favor of the Company, as well as against Mohammed Ali, as the guarantor of the
obligations of each maker under each note. The notes were issued, by the makers,
in connection with the makers' acquisition of a Master Franchise Agreement for
the Province of Ontario, Canada, as well as their purchase of the assets of, and
a Sterling Optical Center Franchise for, four of the Company's retail optical
stores then located in Ontario, Canada. In response, the defendants
counterclaimed for damages, in the amount of $1,500,000, based upon, among other
items, alleged misrepresentations made by representatives of the Company in
connection with these transactions. The Company believes that it has a
meritorious defense to each counterclaim. As of the date hereof, these
proceedings were in the discovery stage.

In February 2002, Kaye Scholer, LLP, the law firm previously retained by
the Company as its outside counsel, commenced an action in the New York State
Supreme Court seeking unpaid legal fees of approximately $122,000. As of the
date hereof, the Company has answered the complaint in such action. The Company
believes that it has a meritorious defense to such claim.

In October 2002, an action was commenced against the Company and its wholly
owned subsidiary, Sterling Vision of Eastland, Inc. (the "Tenant"), in the North
Carolina General Court of Justice, in which Charlotte Eastland Mall, LLC, as the
Landlord of the Tenant's former Sterling Optical Center located in Charlotte,
North Carolina, is seeking, among other things, damages against the Company, in
the approximate amount of $81,000, under its Limited Guaranty of the Tenant's
obligations under the Lease for such Center. In June 2004, the plaintiff
withdrew this action without prejudice.

In November 2002, ADD of North Dakota, ADD of Jamestown, Inc., each former
franchisees of the Company, and Aron Dinesen, their principal shareholder,
commenced an action against the Company, in the United States District Court,
District of North Dakota, Southeastern Division, alleging, among other things,
that the Company breached certain of its obligations under each of their
respective Franchise Agreements. In response thereto, the defendant asserted
counterclaims based upon the defendants alleged breach of each such franchise
agreement and of certain of the other agreements executed by the defendants in
connection therewith. In August 2004, the Court granted the Company's motion for
summary judgment on its counterclaims and for dismissal of the plaintiff's
claims. The Company currently is seeking to enforce the judgment.

On May 20, 2003, Irondequoit Mall, LLC commenced an action against the
Company and Sterling Vision of Irondequoit, Inc. alleging, among other things,
that the Company had breached its obligations under its guaranty of the lease
for the former Sterling Optical store located in Rochester, New York. The
defendants believe that they have a meritorious defense to such action. As of
the date hereof, these proceedings were in the discovery stage.

9


In October 2003, Developers Diversified Realty Corporation ("DDRC")
commenced an action against the Company, in the District Court of the County of
Wapello, State of Iowa, in which DDRC, as the Landlord of the Company's former
Sterling Optical store located in Ottumwa, Iowa, was seeking, among other
things, damages against the Company, in the approximate amount of $200,000,
under the lease for such store. In May 2004, this action was settled for the
aggregate sum of $120,000 in consideration for DDRC's dismissal of the action,
with prejudice, and the exchange of mutual general releases.

In October 2003, Luzerne Optical Laboratories, Ltd. ("Luzerne") commenced
an action against the Company in the Court of Common Pleas of the County of
Luzerne, State of Pennsylvania, which action was thereafter removed to the
Federal Court, Middle District of Pennsylvania. In this action, plaintiff seeks
to recover, from the Company, the approximate sum of $240,000 for certain
laboratory services allegedly provided to the Company. The Company believes that
is has a meritorious defense to such action. As of the date hereof, these
proceedings were in the discovery stage.

In December 2003, Westminster Mall Company commenced an action against the
Company and Sterling Vision of Westminster, Inc., the Company's wholly-owned
subsidiary, in the District Court of the County of Jefferson, State of Colorado,
in which the plaintiff, as the Landlord of the Company's former Sterling Optical
store located in Westminster, Colorado, is seeking, among other things, damages
against such subsidiary under the lease for such store, and against the Company
under its guaranty of such lease, in the approximate amount of $229,000. The
Company believes that it has a meritorious defense to such action. As of the
date hereof, these proceedings were in the discovery stage.

In April 2004, Rubloff Hastings, LLC commenced an action against the
Company, in the District Court of Adams County, Nebraska, in which the
plaintiff, as the Landlord of the Company's former Sterling Optical store
located in Hastings, Nebraska, is seeking, among other things, damages under the
Company's lease for the store in the approximate amount of $59,000. The
Company's time to answer the plaintiff's complaint has expired, and plaintiff
has moved to enter a default judgement against the Company. The Company believes
that it has a meritorious defense to such motion.

In April 2004, Jean Sundstrom, a franchisee of the Company, commenced an
action, in the Wisconsin Circuit Court, Winebago County, against the Company
alleging, among other things, that the Company breached certain of its
obligations under her franchise agreement. The Company has counterclaims against
the plaintiff based upon the plaintiff's alleged breach of such franchise
agreement and of certain of the other agreements executed by the plaintiff. The
Company believes that it has a meritorious defense to plaintiffs' claims in such
action. As of the date hereof, this action was in the discovery stage. In
addition, the Company commenced, in May 2004, a separate action against
plaintiff in the Supreme Court, Nassau County, New York, by expedited procedure,
alleging a breach, by plaintiff, of her obligations under certain promissory
notes given, by plaintiff, to the Company. The plaintiff's (as defendant in such
New York action) time to respond to the Company's action has expired, and the
Company has moved to enter a default judgment against the plaintiff (as
defendant).

In addition to the foregoing, in the ordinary course of business the
Company is a defendant in certain lawsuits alleging various claims incurred,
certain of which claims are covered by various insurance policies, subject to
certain deductible amounts and maximum policy limits. In the opinion of
management, the resolution of these claims should not have a material adverse
effect, individually or in the aggregate, upon the Company's business or
financial condition. Other than as set forth above, management believes that
there are no other legal proceedings, pending or threatened, to which the
Company is, or may be, a party, or to which any of its properties are or may be
subject to, which, in the opinion of management, will have a material adverse
effect on the Company.

Additionally, with respect to the landlord-tenant actions described herein,
the Company has already accounted for the estimated possible costs (including
possible judgments) associated with such actions as part of accounts payable and
accrued liabilities, and the accrual for store closures as of June 30, 2004.


Guarantees

As of June 30, 2004, the Company was a guarantor of certain leases of
retail optical stores franchised and subleased to its franchisees. In the event
that all of such franchisees defaulted on their respective subleases, the
Company

10


would be obligated for aggregate lease obligations of approximately
$3,851,000. The Company continually evaluates the credit-worthiness of its
franchisees in order to determine their ability to continue to perform under
their respective subleases. Additionally, in the event that a franchisee
defaults under its sublease, the Company has the right to take over operation of
the respective location and operate as a Company-owned store as well as
implementing other remedies against a franchisee.


NOTE 7 - THE PROXY CONTEST AND RELATED LITIGATION

In May 2004, Benito R. Fernandez, a former director of the Company, and
Horizon Investors Corporation ("Horizons"), a company controlled by Mr.
Fernandez, commenced an action in New York Supreme Court against the Company and
four of his then fellow directors, which action was removed by the Company to
the United States District Court for the Eastern District of New York. In their
action, the plaintiffs alleged violations of state law arising the Company's
purported failure to provide plaintiffs with a complete and current list of the
Company's shareholders, and alleged breaches of fiduciary duty by directors of
the Company in connection with the setting of the record date and Annual
Meeting.

On June 2, 2004, Mr. Fernandez, through Horizons, filed a preliminary proxy
statement with the SEC in opposition to the Company's director nominees,
soliciting proxies in support of a slate of six insurgent director nominees
hand-picked by Fernandez. On June 16, 2004, Fernandez amended his preliminary
proxy statement to, among other things, exclude one of his original nominees
from his slate and ultimately filed a definitive proxy statement with the SEC on
June 25, 2004.

The Company's 2004 Annual Meeting of Shareholders (the "Annual Meeting")
was held on July 14, 2004 and, on July 26, 2004, the independent inspectors of
election, IVS Associates, Inc., certified the voting results. The Company's
nominees received 36,013,976 (approximately 56.6%) of the votes cast for the
contested election of directors. There were 63,582,913 (approximately 90.3%)
votes cast at the Annual Meeting out of a possible 70,422,217 voting shares. The
insurgent nominees of Horizons, the owner of 23,726,531 (approximately 33.7%)
shares of the Company, received only 3,796,925 (approximately 6.0% of the total
votes cast) additional votes, for a total of 27,523,456 (approximately 43.3%) of
the votes cast.

Accordingly, the Company's director nominees Seymour G. Siegel, Alan Cohen
and Harvey Ross have been elected to serve as Class I directors of the Company,
for a term of one year expiring in 2005, and Joel L. Gold, Robert Cohen and
Christopher G. Payan have been elected as Class II directors of the Company, for
a term of two years expiring in 2006.

On July 28, 2004, the aforementioned action was dismissed by Horizons,
without prejudice, on consent.

During the three months ended June 30, 2004, the Company incurred
approximately $382,000 of costs associated with the proxy contest and related
litigation, of which, as of June 30, 2004, approximately $332,000 remained due
and is included in payables associated with proxy contest and related litigation
on the accompanying Consolidated Balance Sheet. Subsequent to June 30, 2004,
approximately $105,000 of additional costs in connection with the proxy contest
were incurred by the Company.

11

Item 2. Management's Discussion and Analysis of Financial Condition and Results
-----------------------------------------------------------------------
of Operations
-------------

This Report contains certain forward-looking statements and information
relating to the Company that are based on the beliefs of the Company's
management, as well as assumptions made by, and information currently available
to, the Company's management. When used in this Report, the words "anticipate",
"believe", "estimate", "expect", "there can be no assurance", "may", "could",
"would", "might", "intends" and similar expressions, as they relate to the
Company or the Company's management, are intended to identify forward-looking
statements. Such statements reflect the view of the Company at the date they are
made with respect to future events, are not guarantees of future performance and
are subject to various risks and uncertainties. These risks and uncertainties
may include, among other items: potential conflicts of interest that could occur
with certain of our directors; the retention of certain members of our
management team; our inability to control the management of our franchised
stores; the effects of new state, local and federal regulations that affect the
health care industry; insured health plan reimbursement policies and practices
with respect to our products and services; our ability to continue to enter
favorable arrangements with health care providers; increased competition from
other eyewear providers; the general consumer acceptance of refractive laser
surgery; product demand and market acceptance risks; the effect of general
economic conditions; the impact of competitive products, services and pricing;
product development, commercialization and technological difficulties; our
ability, or lack thereof, to secure additional equity or debt financing in the
future, if necessary, due to the potential lack of liquidity of our common
stock; the potential limitation on the use of our net operating loss
carry-forwards in accordance with Section 382 of the Internal Revenue Code of
1986, as amended, based on certain changes in ownership that have occurred or
could in the future occur; the possibility that we will be unable to
successfully execute our business plan; and the outcome of pending and future
litigation. Should one or more of these risks or uncertainties materialize, or
should underlying assumptions prove incorrect, actual results may vary
materially from those described herein with the forward-looking statements
referred to above. The Company does not intend to update these forward-looking
statements for the occurrence of events or developments not within the Company's
control.


Results of Operations

For the Three and Six Months Ended June 30, 2004, as Compared to the Comparable
Period in 2003
- -------------------------------------------------------------------------------

Net sales for Company-owned stores, including revenues generated by the
Company's wholly-owned subsidiary, VisionCare of California, Inc. ("VCC"), a
specialized health care maintenance organization licensed by the State of
California Department of Managed Health Care, decreased by approximately
$14,000, or 0.8%, to $1,830,000 for the three months ended June 30, 2004, as
compared to $1,844,000 for the comparable period in 2003, and decreased by
approximately $117,000, or 3.0%, to $3,817,000 for the six months ended June 30,
2004, as compared to $3,934,000 for the comparable period in 2003. These
decreases were primarily due to a decrease in Company-owned store sales due to a
lower average number in operation during the three and six months ended June 30,
2004, offset, in part, by an increase in membership fees generated by VCC during
the same comparable period.

As of June 30, 2004, there were 168 stores in operation, consisting of 10
Company-owned stores (including 2 Company-owned stores being managed by
franchisees) and 158 franchised stores, as compared to 171 stores in operation
as of June 30, 2003, consisting of 13 Company-owned stores (including 6
Company-owned stores being managed by franchisees) and 158 franchised stores. On
a same store basis (for those stores that the Company will continue to operate
as Company-owned stores), comparative net sales decreased by $84,000, or 9.0%,
to $849,000 for the three months ended June 30, 2004, as compared to $933,000
for the comparable period in 2003, and decreased by $149,000, or 7.6%, to
$1,810,000 for the six months ended June 30, 2004, as compared to $1,959,000 for
the comparable period in 2003. Management believes that the year-to-date decline
was a direct result of generally weak sales levels experienced in the upstate
New York market, where the majority of the Company-owned stores are located,
combined with the effects of employee turnover in certain of the stores.

Franchise royalties increased by $119,000, or 7.5%, to $1,715,000 for the
three months ended June 30, 2004, as compared to $1,596,000 for the comparable
period in 2003, and increased by $204,000, or 6.4%, to $3,401,000 for the six
months ended June 30, 2004, as compared to $3,197,000 for the comparable period
in 2003. Management believes that these increases were a result of a slight
increase in franchise sales for the stores that were open during both of the
comparable periods, combined with increased levels of field support to
franchisees.

12

Other franchise related fees (which includes initial franchise fees,
renewal fees and fees related to the transfer of store ownership from one
franchisee to another) increased by $20,000, or 80.0%, to $45,000 for the three
months ended June 30, 2004, as compared to $25,000 for the comparable period in
2003, and decreased by $107,000, or 51.9%, to $99,000 for the six months ended
June 30, 2004, as compared to $206,000 for the comparable period in 2003. The
decrease for the six months ended June 30, 2004 was directly attributable to the
Company entering into ten new franchise agreements during the six months ended
June 30, 2003, as opposed to three new franchise agreements during the
comparable period in 2004.

Interest on franchise notes receivable decreased by $18,000, or 40.9%, to
$26,000 for the three months ended June 30, 2004, as compared to $44,000 for the
comparable period in 2003, and decreased $50,000, or 53.8%, to $43,000 for the
six months ended June 30, 2004, as compared to $93,000 for the comparable period
in 2003. These decreases were primarily due to numerous franchise notes maturing
during the past 12 months with only three and four new notes, respectively,
being generated during the three and six-month periods ended June 30, 2004.

Excluding revenues generated by the Company's wholly-owned subsidiary,
VisionCare of California, Inc., the Company's gross profit margin decreased by
7.8%, to 75.4%, for the three months ended June 30, 2004, as compared to 83.2%
for the comparable period in 2003, and decreased by 2.0%, to 74.7% for the six
months ended June 30, 2004, as compared to 76.7% for the comparable period in
2003. These decreases were mainly a result of the Company settling liabilities
with certain of its vendors at lower amounts than originally anticipated, which
had a positive effect on its gross profit margin during the three and six months
ended June 30, 2003. In the future, the Company's gross profit margin may
fluctuate depending upon the extent and timing of changes in the product mix in
Company-owned stores, competitive pricing, and promotional incentives.

Selling, general and administrative expenses increased by $176,000, or
6.3%, to $2,965,000 for the three months ended June 30, 2004, as compared to
$2,789,000 for the comparable period in 2003, and increased by $49,000, or 0.9%,
to $5,798,000 for the six months ended June 30, 2004, as compared to $5,749,000
for the comparable period in 2003. This was primarily a result of increases in
salaries and related expenses of $177,000 and $40,000 for the three and six
months ended June 30, 2004, respectively.

Interest expense decreased by $80,000, to $16,000, for the three months
ended June 30, 2004, as compared to $96,000 for the comparable period in 2003,
and decreased by $125,000, to $32,000, for the six months ended June 30, 2004,
as compared to $157,000 for the comparable period in 2003. These decreases were
primarily due to the amortization of the discount associated with certain
financing during the three and six months ended June 30, 2003.


Liquidity and Capital Resources

As of June 30, 2004, the Company had negative working capital of $1,054,000
and had cash on hand of $1,091,000. During the six months ended June 30, 2004,
the Company used $69,000 of cash in its operating activities. This usage was a
primarily a result of a decrease in accounts payable and accrued liabilities of
$989,000, offset, in part, by income from continuing operations of $683,000 and
the $332,000 increase in costs associated with the proxy contest and related
litigation which the Company anticipates paying in the ensuing quarter.

For the six months ended June 30, 2004, cash flows used in investing
activities were $164,000, principally due to capital expenditures and the
issuance of four franchise promissory notes, offset by proceeds received on the
Company's franchise notes receivable.

For the six months ended June 30, 2004, cash flows used in financing
activities were $59,000, principally due to the repayment of the Company's debt
and related party borrowings, offset by proceeds received from the exercise of
stock options and warrants.

The Company plans to seek to increase its cash flows during 2004 and into
2005 and improve store profitability through increased monitoring of
store-by-store operations, continuing to reduce administrative overhead expenses
where necessary and feasible, actively supporting development programs for
franchisees, and adding new franchised stores to the system. Management believes
that with the successful execution of the aforementioned plans to improve cash
flows, its existing cash and the collection of outstanding receivables, there
will be sufficient liquidity available for the Company to continue in operation
for the ensuing twelve-month period. However, there can be no assurance that the
Company will be able to successfully execute the aforementioned plans.

13

Future Contractual Obligations

The Company has an employment agreement with its Chief Executive Officer,
which extends through February 2005. The employment agreement provides for
certain base compensation and other miscellaneous benefits. The employment
agreement also provides for an incentive bonus based upon the Company's
achievement of certain EBITDA targets, as defined. The aggregate future annual
base compensation relating to this employment agreement for the year ending
December 31, 2004 is approximately $282,000 and for the period January 1, 2005
through February 2005 is approximately $33,000.

The Company leases locations for both its Company-owned and franchised
stores, as well as its executive and administrative offices. The following table
shows the Company's minimum future rental payments for Company-owned stores,
executive and administrative offices, as well as for stores leased by the
Company and subleased to franchisees (in thousands):


-------------------- ----------------- ----------------------
Total Lease Sublease Net Company
Obligations Rentals Obligations
-------------------- ----------------- ----------------------
-------------------- ----------------- ----------------------

July 1, 2004 - June 30, 2005 $ 4,665 $ 4,311 $ 354
July 1, 2005 - June 30, 2006 3,258 2,966 292
July 1, 2006 - June 30, 2007 2,208 1,983 225
July 1, 2007 - June 30, 2008 1,696 1,521 175
July 1, 2008 - June 30, 2009 2,328 2,095 233
Thereafter 1,600 1,443 157
----------- ----------- -----------
$ 15,755 $ 14,319 $ 1,436
=========== =========== ===========


Item 3. Quantitative and Qualitative Disclosures about Market Risk
----------------------------------------------------------

The Company presently has outstanding certain equity instruments with
beneficial conversion terms. Accordingly, the Company, in the future, could
incur non-cash charges to equity (as a result of the exercise of such beneficial
conversion terms), which would have a negative impact on future per share
calculations.

The Company believes that the level of risk related to its cash equivalents
is not material to the Company's financial condition or results of operations.


Item 4. Controls and Procedures
-----------------------

a) Evaluation of Disclosure Controls and Procedures

Based on their evaluation of the Company's disclosure controls and
procedures as of the end of the period covered by this Quarterly Report on Form
10-Q, the Chief Executive Officer and Chief Financial Officer have concluded
that the Company's disclosure controls and procedures are effective to ensure
that information required to be disclosed by the Company in reports that it
files or submits under the Exchange Act is recorded, processed, summarized and
reported within the time periods specified in Securities and Exchange Commission
rules and forms, and include controls and procedures designed to ensure that
information required to be disclosed by the Company in such reports is
accumulated and communicated to the Company's management, including the Chief
Executive Officer and Chief Financial Officer, as appropriate to allow timely
decisions regarding required disclosure.

14


b) Changes in Internal Controls

There were no changes that occurred during the fiscal quarter covered by
this Quarterly Report on Form 10-Q that have materially affected, or are
reasonably likely to materially affect, the Company's internal controls over
financial reporting.






















15

PART II - OTHER INFORMATION

Item 1. Legal Proceedings
-----------------

In June 2004, Charlotte Eastland Mall, LLC withdrew its action against the
Company without prejudice.

In August 2004, the United States District Court, District of North Dakota,
Southeastern Division, granted the Company's motion for summary judgment on its
counterclaims against ADD of North Dakota, ADD of Jamestown, Inc., each former
franchisees of the Company, and Aron Dinesen, their principal shareholder
(collectively, the "Plaintiff") and for dismissal of the Plaintiff's claims
against the Company. The Company currently is seeking to enforce the judgment.

In May 2004, Developers Diversified Realty Corporation's ("DDRC") action
against the Company was settled for the aggregate sum of $120,000 in
consideration for DDRC's dismissal of the action, with prejudice, and the
exchange of mutual general releases.


Item 2. Changes in Securities, Use of Proceeds and Issuer Purchases of Equity
Securities
---------------------------------------------------------------------

Not applicable.


Item 3. Defaults Upon Senior Securities
-------------------------------

Not applicable.


Item 4. Submission of Matters to a Vote of Security Holders
---------------------------------------------------

The following proposal was submitted to the shareholders for approval at
the Annual Meeting of Shareholders held on July 14, 2004 at the offices of
Greenberg Traurig, LLP, special outside legal counsel to the Company:

Proposal No. 1: Election of Directors

The Board nominated six (6) directors for election at the Annual Meeting,
including two non-incumbent nominees (Messrs. Harvey Ross and Seymour Siegel),
as follows:

o Dr. Alan Cohen, Mr. Harvey Ross and Mr. Seymour G. Siegel to serve as
Class I directors until the 2005 annual meeting of shareholders or until their
respective successors have been duly elected and qualified or until their
earlier resignation, removal or death, and

o Dr. Robert Cohen, Mr. Joel L. Gold and Mr. Christopher G. Payan to serve
as Class II directors until the 2006 annual meeting of shareholders or until
their respective successors have been duly elected and qualified or until their
earlier resignation, removal or death.

The following directors were elected by the votes indicated:

For Withheld
--- --------
Class I
- -------
Dr. Alan Cohen 35,988,056 63,801
Harvey Ross 36,013,776 38,081
Seymour G. Siegel 36,013,776 38,081

Class II
- --------
Dr. Robert Cohen 35,998,056 53,801
Joel L. Gold 36,013,776 38,081
Christopher G. Payan 36,012,775 39,081

16


Item 5. Other Information
-----------------

Not applicable.


Item 6. Exhibits and Reports on Form 8-K
--------------------------------

A. Exhibits

31.1 Certification of Chief Executive Officer pursuant to Securities Exchange
Act Rules 13a-14 and 15d-14

31.2 Certification of Chief Financial Officer pursuant to Securities Exchange
Act Rules 13a-14 and 15d-14

32.1 Certification of Chief Executive Officer and Chief Financial Officer
pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906
of the Sarbanes-Oxley Act of 2002

B. Reports on Form 8-K

On June 16, 2004, the Company filed a Report on Form 8-K regarding the
appointment of Christopher G. Payan as Chief Executive Officer and that Brian
Alessi succeeded Christopher G. Payan as Chief Financial Officer. Additionally,
the Form 8-K reported that the Company amended and restated its By-Laws,
regarding the manner in which shareholder proposals and nominations for
directors are made.

On July 20, 2004, the Company filed a Report on Form 8-K to report the
preliminary voting results provided by the Company's independent inspectors of
election and that 56.6% of the votes cast at the 2004 Annual Meeting of
Shareholders for the contested election of Company directors were cast for the
Company's nominees.

On July 30, 2004, the Company filed a Report on Form 8-K announcing the
certified voting results of the independent inspectors of election, IVS
Associates, Inc., and that approximately 56.6% of the votes cast at the 2004
Annual Meeting of Shareholders for the contested election of Company directors
were cast for the Company's nominees.













17


SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, as
amended, the Registrant has duly caused this Report to be signed on its behalf
by the undersigned hereunto duly authorized.


EMERGING VISION, INC.
(Registrant)



BY: /s/ Christopher G. Payan
----------------------------
Christopher G. Payan,
Chief Executive Officer


BY: /s/ Brian P. Alessi
----------------------------
Brian P. Alessi
Chief Financial Officer and
Treasurer



Dated: August 16, 2004






18

Exhibit 31.1

I, Christopher G. Payan, certify that:

1. I have reviewed this Form 10-Q of Emerging Vision, Inc.;

2. Based on my knowledge, this report does not contain any untrue
statements of a material fact or omit to state a material fact necessary to make
the statements made, in light of the circumstances under which such statements
were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial
information included in this report, fairly present in all material respects the
financial condition, results of operations and cash flows of the registrant as
of, and for, the period presented in this report;

4. The registrant's other certifying officer and I are responsible for
establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and we have:

a) Designed such disclosure controls and procedures, or caused such
disclosure controls and procedures to be designed under our supervision, to
ensure that material information relating to the registrant, including its
consolidated subsidiaries, is made known to us by others within those entities,
particularly during the period in which this report is being prepared;

b) Evaluated the effectiveness of the registrant's disclosure controls and
procedures and presented in this report our conclusions about the effectiveness
of the disclosure controls and procedures, as of the end of the period covered
by this report based on such evaluation; and

c) Disclosed in this report any change in the registrant's internal control
over financial reporting that occurred during the registrant's most recent
fiscal quarter that has materially affected, or is reasonably likely to
materially affect, the registrant's internal control over financial reporting;
and

5. The registrant's other certifying officer and I have disclosed, based on
our most recent evaluation of internal control over financial reporting, to the
registrant's auditors and the audit committee of registrant's board of directors
(or persons performing the equivalent function):

a) All significant deficiencies and material weaknesses in the design or
operation of internal control over financial reporting which are reasonably
likely to adversely affect the registrant's ability to record, process,
summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other
employees who have a significant role in the registrant's internal controls over
financial reporting.


Date: August 16, 2004


/s/ Christopher G. Payan
- ----------------------------
Christopher G. Payan
Chief Executive Officer





Exhibit 31.2

I, Brian P. Alessi, certify that:

1. I have reviewed this Form 10-Q of Emerging Vision, Inc.;

2. Based on my knowledge, this report does not contain any untrue
statements of a material fact or omit to state a material fact necessary to make
the statements made, in light of the circumstances under which such statements
were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial
information included in this report, fairly present in all material respects the
financial condition, results of operations and cash flows of the registrant as
of, and for, the period presented in this report;

4. The registrant's other certifying officer and I are responsible for
establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and we have:

a) Designed such disclosure controls and procedures, or caused such
disclosure controls and procedures to be designed under our supervision, to
ensure that material information relating to the registrant, including its
consolidated subsidiaries, is made known to us by others within those entities,
particularly during the period in which this report is being prepared;

b) Evaluated the effectiveness of the registrant's disclosure controls and
procedures and presented in this report our conclusions about the effectiveness
of the disclosure controls and procedures, as of the end of the period covered
by this report based on such evaluation; and

c) Disclosed in this report any change in the registrant's internal control
over financial reporting that occurred during the registrant's most recent
fiscal quarter that has materially affected, or is reasonably likely to
materially affect, the registrant's internal control over financial reporting;
and

5. The registrant's other certifying officer and I have disclosed, based on
our most recent evaluation of internal control over financial reporting, to the
registrant's auditors and the audit committee of registrant's board of directors
(or persons performing the equivalent function):

a) All significant deficiencies and material weaknesses in the design or
operation of internal control over financial reporting which are reasonably
likely to adversely affect the registrant's ability to record, process,
summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other
employees who have a significant role in the registrant's internal controls over
financial reporting.


Date: August 16, 2004


/s/ Brian P. Alessi
- ---------------------------
Brian P. Alessi
Chief Financial Officer




Exhibit 32.1



CERTIFICATION OF CHIEF EXECUTIVE OFFICER AND CHIEF FINANCIAL OFFICER
PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002


The undersigned hereby certifies, pursuant to, and as required by, 18
U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley
Act of 2002, that the Quarterly Report of Emerging Vision, Inc. (the "Company")
on Form 10-Q for the period ended June 30, 2004 fully complies with the
requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934,
as amended, and that information contained in such Quarterly Report on Form 10-Q
fairly presents, in all material respects, the financial condition and results
of operations of the Company.


Date: August 16, 2004

/s/ Christopher G. Payan
--------------------------
Christopher G. Payan
Chief Executive Officer


/s/ Brian P. Alessi
--------------------------
Brian P. Alessi
Chief Financial Officer






The foregoing certification is being furnished solely pursuant to Section
906 of the Sarbanes-Oxley Act of 2002 (subsections (a) and (b) of section 1350,
chapter 63 of title 18, United States Code) and is not being filed as part of
the Form 10-Q or as a separate disclosure document.