MACROMEDIA INC - 10-K Annual Report

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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549

FORM 10 - K

(X) Annual Report Pursuant to Section 13 or 15(d) of the Securities Exchange
Act of 1934 For the fiscal year ended March 31, 1997; or

( ) Transition Report Pursuant to Section 13 or 15(d) of the Securities
Exchange Act of 1934 For the transition period from _______ to _____.

COMMISSION FILE NO. 0 - 22688

MACROMEDIA, INC.
(Exact name of Registrant as specified in its charter)

DELAWARE 94 - 3155026
(State or other jurisdiction of (IRS Employer
incorporation or organization) Identification No.)

600 TOWNSEND STREET,
SAN FRANCISCO, CALIFORNIA 94103
(Address of principal executive offices) (Zip Code)

Registrant's telephone number, including area code: (415) 252-2000

Securities registered pursuant to Section 12(b)
of the Act: NONE

Securities registered pursuant to Section 12(g)
of the Act: COMMON STOCK, PAR VALUE
$0.001 PER SHARE
(Title of Class)

Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the Registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes X No

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of the Registrant's knowledge in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K [X]

The aggregate market value of the voting stock held by non-affiliates of the
Registrant, based upon the closing sale price of the Common Stock on May 30,
1997 ($10.062) as reported on the Nasdaq National Market, was approximately
$332,418,868. Shares of Common Stock held by each officer and director and by
certain persons who owned 5% or more of the Registrant's outstanding Common
Stock on that date have been excluded in that such persons may be deemed to be
affiliates. This determination of affiliate status is not necessarily a
conclusive determination for other purposes.

As of Friday, May 30, 1997, Registrant had outstanding 37,926,651 shares of
Common Stock.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the Proxy Statement for Registrant's 1997 Annual Meeting of
Stockholders to be held at 9:00 AM, Friday, August 15, 1997 at 600 Townsend
Street, San Francisco, 94103 are incorporated by reference in Part III.

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MACROMEDIA, INC.
1997 FORM 10-K
TABLE OF CONTENTS

PAGE
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PART I

Item 1. Business 1
Item 2. Properties 10
Item 3. Legal Proceedings 10
Item 4. Submission of Matters to a Vote of Security Holders 10
Item 4A. Executive Officers of the Registrant 10

PART II
Item 5. Market for the Registrant's Common Equity and Related Stock
Holder Matters 12
Item 6. Selected Financial Data 13
Item 7. Management's Discussion and Analysis of Financial Condition
and Results of Operations 14
Item 7A. Quantitative and Qualitative Disclosures About Market Risk 19
Item 8. Financial Statements and Supplementary Data 20
Item 9. Changes in and Disagreements with Accountants on Accounting
and Financial Disclosure 38

PART III
Item 10. Directors and Executive Officers of the Registrant 39
Item 11. Executive Compensation 39
Item 12. Security Ownership of Certain Beneficial Owners and Management 39
Item 13. Certain Relationships and Related Transactions 39

PART IV
Item 14. Exhibits, Financial Statement Schedules, and Reports on Form 8-K 40

Signatures 45

Index to Exhibits

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PART I

ITEM 1. BUSINESS

GENERAL

Macromedia, Inc. ("Macromedia" or "the Company") is a provider of software tools
for Web publishing, multimedia and graphics on Windows, Windows NT, Macintosh,
and the Internet.

Macromedia has recently organized into four business units: Internet and
Multimedia Authoring, Interactive Learning, Graphics, and Audio/Video. Each
business unit is responsible for the profit or loss of its respective product
lines.

Internet and Multimedia Authoring-The Internet and Multimedia Authoring
business unit designs and markets a full line of software that meets the needs
of Web and multimedia developers. Products included in this business unit are:
Director(R) Multimedia Studio(TM) - an integrated suite of tools for developing
interactive multimedia applications for the Web and CD/DVD-ROM, the
Backstage(TM) Internet Studio(TM) - a suite of visual tools for developing
database-connected applications and Web sites, Flash(TM) - an easy way to
create fast Web multimedia, and Shockwave(TM) - a family of browser components
that deliver and interactive multimedia on the Internet.

Interactive Learning-The Interactive Learning business unit develops and
markets the Authorware(R) Interactive Studio(TM), an integrated suite of visual
tools for producing Web and CD/DVD-ROM based multimedia learning applications,
meeting the needs of training specialists, educators, and multimedia
developers.

Graphics-The Graphics business unit develops and markets the FreeHand(TM)
Graphics Studio(TM), an integrated suite of design tools for creating print and
Web graphics, meeting the needs of graphic designers and illustrators.

Audio/Video-The Audio/Video business unit develops and markets a growing family
of digital audio/video software, meeting the needs of Web and multimedia
developers, digital video producers, and professional musicians. Products
included in this business unit are: DECK II(TM) - software for producing
multitrack digital audio, SoundEdit(TM) 16 - a tool for producing multimedia and
Web audio, and Final Cut(TM), currently in development, - a next-generation tool
for high-performance video editing, compositing, and special effects.

With Macromedia Shockwave(TM) technology, existing and new users of the
Company's products are adapting and developing interactive content for use on
Web sites and corporate intranets. Authorware, Director, Flash, and FreeHand
files can be translated or "shocked" for this purpose.

Macromedia Studios are based on the Macromedia Open Architecture, which enables
developers to write Xtras (plug-ins) to a common set of application programmer
interfaces that work across the Company's product lines. Macromedia Information
Exchange enables one studio application to present data to another studio
application in the most appropriate form, thus enhancing ease-of-use and
productivity. The Macromedia User Interface delivers a consistent look and feel
across all Studio applications and numerous third-party plug-ins. These core
technologies provide a framework for ensuring that the Macromedia Studios are
well-integrated, user-friendly tools for customers and that developers can
"Author Once, Publish Anywhere."

To support its customers and distribution channels, Macromedia offers many
services through its Source & Center programs:

o Macromedia International User Conference
o Worldwide Developer Program

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o Authorized Training Program
o Macromedia Priority Access(TM)
o Made with Macromedia certification and branding
o Macromedia Authorized Graphic Imaging Centers (MAGIC(TM))
o Macromedia User Groups
o Web Forums
o Industry resources on www.macromedia.com
o Xtras(TM) Developer Program

The Company sells its products worldwide through a variety of distribution
channels, including traditional software distributors, educational
distributors, value-added resellers (VARs), original equipment manufacturers
(OEMs), hardware and software superstores, retail dealers, mail order, and
direct sales (including electronic direct sales off its web site). The Company
also enters into and maintains alliances with other key players in multimedia,
the graphic arts, and publishing, as well as in related emerging industries.

PRODUCTS

The Company's products are used by creative professionals working independently
or in organizations ranging from large corporations to small companies, as well
as in educational institutions of every size.

INTERNET AND MULTIMEDIA AUTHORING PRODUCTS

Director--Director is used by independent multimedia developers, in-house
creative departments, software developers, advertising agencies and business
communicators that want to develop content for delivery on a broad range of
platforms, including Windows 95, Windows NT 4.0, Power Macintosh, Macintosh,
the Web, and "Shocked CDs" (hybrid Internet+CD/DVD-ROM applications). A
Shockwave Director animation can be "streamed" or played over the Web without
waiting for the entire file to download. These files can be delivered
efficiently over small bandwidth connections while retaining full
interactivity. Developers using Director have access to advanced Internet
authoring capabilities; an improved, easier to use interface; and greater
flexibility for design, delivery, and display of multimedia. Time-based
objects, drag-and-drop object behaviors, and enhanced authoring features,
including a behavior inspector and scriptless authoring, provide novices and
advanced users with equal access to the most powerful capabilities in Director.

Director Multimedia Studio--Director Multimedia Studio allows users to create
dynamic multimedia. The Studio includes: Director, for multimedia and the
Internet; SoundEdit 16 (Macintosh) or Sonic Foundry's Sound Forge XP (Windows),
for audio production; xRes, for high-resolution images; and Extreme 3D, for 3D
design and animations.

Shockwave--Shockwave content, for delivery on the World Wide Web, corporate
intranets, and other networks, is created using any one of four Macromedia
tools: Director, Flash, Authorware, or FreeHand. Shockwave extends the power of
these tools, delivering animation, sound, graphics, and interactivity on the
Web. With Shockwave players, Web browsers can display "shocked" sites within
current bandwidth-capacity limitations.

Backstage--Backstage is a visual solution for developing database-driven Web
sites and applications. Targeted at corporate IS professionals, Web masters,
and professional Web site developers, the Backstage Internet Studio eliminates
the need for programming to develop sophisticated Web-based and intranet
applications.

The Backstage Internet Studio is available in the Desktop Edition and the
Enterprise Edition. The Desktop Edition works with desktop databases to create
database-driven Web sites for small offices or workgroups within larger
companies. The Enterprise Edition works with client-server databases to handle
large-scale enterprise applications. The Backstage Internet Studio includes the
Backstage Designer, Backstage Manager, Backstage Objects, and Backstage Object
Server. The Backstage Internet Studio also ships with the

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O'Reilly WebSite Web server, AppletAce customizable Java applets, a library of
Shockwave movies, Macromedia xRes(TM) SE image editor, clip art, and Web
templates.

Flash--Professional developers and Web enthusiasts can use Flash to quickly
create animated, interactive Web interfaces, advertising banners, navigation
buttons, panels, logos, and cartoons. Flash supports synchronized WAV (Windows)
and AIFF (Macintosh) sound, enabling users to synchronize audio effects such as
voice-overs or button clicks to graphics. Flash lets developers re-use a single
sound file to produce various effects like fade in and fade out, keeping file
sizes small and playback fast. Flash also supports FreeHand files. Flash ships
with more than 200 MB of clip art, fonts, and bitmap files.

INTERACTIVE LEARNING PRODUCTS

Authorware--Authorware has been designed for the development and distribution
of interactive learning over the Web and or CD/DVD-ROM. Shockwave Authorware
applications can be streamed so that large applications can be distributed
efficiently. Additionally, "shocked" Authorware applications can directly
incorporate multiple Macromedia Shockwave file formats, including animations
developed in Director and Flash. External content linking provides corporate
intranet users with up-to-date information through dynamic updating, and
support for ActiveX(TM) provides increased functionality by leveraging the large
number of existing network-based ActiveX(TM) controls.

In addition to Authorware, the Authorware Interactive Studio includes Director
and the Backstage Internet Studio: Enterprise Edition. Authorware Interactive
Studio also includes Solis' Pathway MV, a computer-managed instruction system
that enables trainers to manage multiple networked Authorware training courses,
track student enrollment and progress, centrally control course delivery and
track each student's performance. Macromedia xRes image editing software for
Web-ready content and SoundEdit 16 (Macintosh) or Sonic Foundry's Sound Forge
XP (Windows) for audio production are also in the Studio.

GRAPHICS PRODUCTS

FreeHand--FreeHand is a cross-platform design tool for publishing documents and
creating graphics for print and the Web. Artists can create illustrations,
logos, and artwork as well as graphics-intensive layouts like brochures,
posters, and advertisements. The flexible environment encompasses traditional
vector illustration as well as multiple page layouts of variable sizes
including bitmapped and vector artwork. FreeHand's separation engine and
color-matching system ensures high quality output to print and onscreen display
with reliable and consistent color across platforms and devices.

FreeHand 7 includes unique Internet functionality like WYSIWYG HTML export (via
an add on) and native support for Shockwave Flash. With the acceptance of
Shockwave Flash as an Internet format, FreeHand artwork and layouts can be
displayed within a web browser without sacrificing resolution or quality. Web
designers can create "hot links" and add URLs to graphics or layouts,
eliminating image mapping techniques. Standard Web formats like GIF, JPEG, and
multipage PDF, as well as animated GIFs and VRML 2.0 (in Extreme 3D) are also
supported.

FreeHand features integration with leading graphics applications, streamlining
workflow and data exchange between applications that feature drag-and-drop,
copy and paste, launch and edit. FreeHand also supports a broad range of vector
and bitmap import and export filters. Productivity features include a full-color
integrated autotrace for converting bitmaps into fully editable line art,
universal graphic search and replace, and dynamic redraw of blends. Special
effects functions include multicolor gradients, blend along a path, 3D and
enveloping for graphics, charting, printer/text/graphics styles, and advanced
type control.

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FreeHand Graphics Studio--The FreeHand Graphics Studio is a set of tools for
graphic arts and design. The studio includes: FreeHand, for graphic design,
illustration, and page layout; Extreme 3D, for 3D models, animations, and
renderings; Macromedia xRes, for hi-res image editing and compositing; and
Fontographer, for modifying existing fonts or creating new typefaces. The
FreeHand Graphics Studio also includes 10,000 clip art images, 500 FreeHand
templates, 500 TrueType and PostScript Type 1 fonts, 250 MB of high-resolution
photography, and dozens of 3D models.

AUDIO/VIDEO PRODUCTS

DECK II--DECK II is an editing tool for audio production on the desktop--no
additional hardware or software is required. Providing all the features
associated with high-end digital audio workstations, DECK II is the solution
for music recording and arranging, multimedia production, and digital video
post production.

DECK II offers a professional feature set which includes continuous video sync
to all SMPTE formats as well as unlimited virtual tracks and playlists, moving
fader automation, real-time effects, direct video support, and automated punch
in and out.

SoundEdit 16--SoundEdit 16 is a full-featured audio content production tool for
multimedia and digital video productions. With Shockwave, it also delivers
voice- to CD-quality streaming audio and up to 176:1 compression to the Web.
Web developers, traditionally limited by the bandwidth-intensive nature of
digital audio, can use SoundEdit and Shockwave to deliver streaming,
high-quality audio files over standard Web servers, such as the Netscape
SuiteSpot server suite or Microsoft Internet Information Server.

Final Cut--Final Cut, a product currently in development, represents the next
generation of digital video software. It is being developed as a
cross-platform, video software technology, that will use open system media
layers. Its target audience will be video professionals from broadcast and
cable television, film and corporate video producers, videographers, and
multimedia developers. The Company has not yet announced the delivery date for
this product.

PRODUCT DEVELOPMENT

Macromedia is focusing its product development efforts on creating integrated
software tools for the design, delivery and display of digital media. Its
products are distinguished by five key design strategies:

1) Ease-of-Use--Macromedia products are designed and documented for ease-of-use
in order to serve the needs of the largest number of multimedia, graphic arts,
and Web publishing users. The Company's products share similar user interface
conventions to facilitate learning multiple products.

2) Integration--Macromedia offers a family of multimedia, graphic arts, and Web
development tools that are designed to share data formats and user interface
conventions. This enables the Company's tools to work well together and reduces
the learning curve from one application to the next.

3) Power/Performance--Macromedia products combine comprehensive feature sets
with high performance to provide the power and efficiency necessary for
creative and business professionals' use.

4) Extensibility--Macromedia products can be extended by third-party developers
through built-in scripting languages and published Macromedia and
industry-standard Application Programmer Interfaces such as the Macromedia Open
Architecture, ActiveX, Java and Adobe Photoshop plug-ins.

5) Author Once, Publish Anywhere--Macromedia software provides the means for
interactive authoring and multimedia production which can be delivered on
Windows NT, Windows 95 and Macintosh, either standalone, on corporate networks,
or the World Wide Web.

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The Company's principal product development efforts include (i) utilizing its
core technology to develop a common graphical user interface across all
products on all platforms, (ii) developing enhanced, fully integrated versions
of its existing authoring and media creation tools, (iii) developing new
versions of its tools for graphic arts, multimedia, Web publishing, audio and
video, (iv) adapting its products to support new operating systems, and (v)
developing players for delivery of applications to new platforms, including
intranets and the Internet. In addition, the Company plans to continue
developing, and from time to time acquiring, basic software technologies that
it considers critical to building multimedia, graphic arts, Web development,
and digital audio/video software tools and applications.

The Company believes that its future success will depend on its ability to
enhance its existing products and to develop and introduce new products on a
timely basis. New products and enhancements must keep pace with competitive
offerings, adapt to new hardware platforms and emerging industry standards, and
provide additional functionality. If Macromedia were unable to develop and
introduce such products in a timely manner, this inability would have an
adverse effect on the Company's results of operations. Macromedia currently has
a number of new products under development. Any delay in these new products'
availability could have an adverse impact on the results of operations.

For fiscal 1997, 1996, and 1995, the Company's research and development
expenses were $30.0 million, $20.0 million, and $12.4 million, respectively.

MARKETING

Macromedia generates awareness and demand for its products through its Web site
at www.macromedia.com, public relations activities, customer seminar series,
advertising, and national and regional trade shows. The Company also uses
direct mail, both traditional and electronic, to introduce and educate
customers about new products and upgrades and to cross-sell products to current
customers. In addition, Macromedia sells its products by distributing a variety
of interactive multimedia demonstration materials directly to prospective
customers, and then follows up through outbound telemarketing.

To support users of its tools, the Company sponsors innovative programs and
services through its Source & Center programs. One of the more high-profile
events is the Macromedia International User Conference held in San Francisco
each fall. Macromedia also manages an Authorized Developer Program which
certifies third-party developers and refers prospective clients to them. In
addition, the Company provides incentives to third-party developers to use the
Made with Shockwave and Made with Macromedia(TM) logos respectively on Web- and
CD-based multimedia applications that have been authored with the Company's
products. In return, the developers pay no license fees to Macromedia. The
Company also certifies Authorized Training Centers worldwide to provide
third-party training on the use of Macromedia products. The MAGIC (Macromedia
Authorized Graphic Imaging Center) program certifies service bureaus to provide
the highest level of print service to Macromedia's graphic arts customers.

The Company views the education market as a strategic opportunity to establish
product and brand preferences early in the careers of future professionals.
There are now close to 100 New Media Centers resulting from the Company's
partnership with educational institutions committed to developing curricula
focused on multimedia and digital arts.

A key element of the Company's marketing strategy is to work with industry
leaders to develop the digital media market and gain broad acceptance of
Macromedia products on all leading platforms. Many such arrangements have been
established by the Company.

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SALES AND DISTRIBUTION

A substantial majority of the Company's revenues is derived from the sale of
its products through a variety of distribution channels, including traditional
software distributors, educational distributors, VARs, OEMs, hardware and
software superstores, retail dealers, mail order, and direct sales.
Domestically, the Company's products are sold primarily through distributors,
VARs, and OEMs. In particular, one distributor, Ingram Micro, Inc., accounted
for 24%, 21% and 23% of revenues in fiscal 1997, 1996 and 1995, respectively.

Internationally, the Company's products are sold through distributors. The
Company's resellers generally offer products of several different companies,
including in some cases products that are competitive with the Company's
products. There can be no assurance that the Company's resellers will continue
to purchase the Company's products or provide them with adequate levels of
support. In addition, the Company believes that certain distributors are
reducing their inventory in the channel and returning unsold products to better
manage their inventories. In addition, distributors are increasingly seeking to
return unsold product, particularly when such products have been superseded by
a new version or upgrade of a product. If the Company's distributors were to
seek to return increasing amounts of products, such returns could have a
material adverse effect on the Company's revenues and results of operations.
The loss of, or a significant reduction in sales volume to, a significant
reseller could have a material adverse effect on the Company's results of
operations.

The Company's sales and distribution channels are targeted at the buying
patterns of the Company's three principal customer types: multimedia, graphic
arts, and Web publishing professionals.

Software Distributors--Macromedia sells and distributes its products primarily
through large national software distributors, such as Ingram Micro, Inc.,
Merisel, Inc., MicroAge, and Tech Data Corporation which in turn distribute the
Company's products through large retail chains, mail order, national corporate
resellers, and small independent dealers. The Company supports this channel by
referring mail order and retail dealer sales through distributors. The
Company's direct sales staff calls on large distributors and retailers and
assists them in the placement of orders and the management of inventory of the
Company's products. The Company receives monthly inventory and sales reports
from its major distributors and major retailers to help monitor sales through
this channel. As is typical in the personal computer software industry, the
Company grants its distributors limited rights under a stock balancing policy
to return unsold inventories of the Company's products in exchange for new
purchases. In addition, the Company provides price protection to its
distributors in certain instances where it reduces the price of its products.

International Distributors--With distributors in more than 50 countries around
the world, international sales of Macromedia products accounted for 51% of
total revenues during the last fiscal year. In many cases, the distributor has
exclusive distribution rights to certain products or for certain platforms in
its country and, in certain cases, has the responsibility for preparing
"localized" versions of Macromedia's products in the language of the country.
The Company believes that the international markets for its products present a
strategic opportunity and expects that international sales will continue to
generate a significant percentage of its total revenues. The Company continues
to actively review its international distribution arrangements.

Value Added Resellers (VARs)-- Macromedia sells the Authorware Interactive
Studio, Backstage Internet Studio, and Director Multimedia Studio through VARs
selected by Macromedia based on their knowledge of the products and
applications. During fiscal 1997, the standards for VAR selection were reviewed
and refined, resulting in fewer, more highly qualified VARs. Many of the VARs
have experience selling Macromedia products, computer-aided design software,
and video editing systems. They add value to Macromedia products by providing
complementary services, primarily training and development.

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Educational Market Distributors--Macromedia sells its products to educational
institutions primarily through distributors such as Ingram Micro Inc., Douglas
Stewart, and Educational Technology Specialists, Inc., which specialize in
selling to the education market, e.g. bookstores, campus resellers, educational
mail order companies, and Macromedia education value-added resellers (VARs).
The Company offers substantial educational discounts on (i) its individual
products to seed the market, (ii) on ten-packs of products to stimulate
adoption by computer and multimedia laboratories, and (iii) for on-site
licenses under which educational institutions can obtain institution-wide
licenses of a mix of Macromedia products. Further discounts are available on
related materials and services.

OEM Distribution--Macromedia actively maintains OEM relationships with many
hardware and software vendors that bundle Macromedia products with their own
complementary hardware or software products and pay the Company a per unit
royalty. The Company believes that OEM sales increase the brand recognition of
its products and expand its customer base.

Inside Sales--The Company offers product upgrades and services, including
membership in various authorized programs, directly to qualified third-parties
and end users. Direct sales, by selling to repeat customers in the Company's
installed base of registered users, complements Macromedia's indirect
distribution channel.

Technology Licensing--For certain large customers, the Company enters into
licensing agreements under which the customer has the right to reproduce and
use Macromedia software.

TECHNICAL SERVICES

The Technical Services department offers training and technical support and is
dedicated to increasing customer satisfaction by supporting customers in their
on-going relationship with the Company.

Training--Through its Authorized Training Centers and authorized third-party
training specialists, the Company offers training worldwide for Authorware,
Director, and FreeHand. The training classes are led by professional
instructors and provide customers with hands-on learning experiences.

Technical Support--The Company provides customer support on a complimentary
basis via Designers and Developers Centers for each Macromedia product on
www.macromedia.com, where customers can search more than 2,000 technical
documents to answer their questions and participate in discussion forums with
other customers and Macromedia employees. The Company provides complimentary
technical support to customers via phone and fax for a period of 90 days after
the first technical support contact from a customer. Thereafter, the Company
offers a technical support plan, Priority Access(TM), that provides the
customer with access to a toll-free support line; priority in the call queue;
priority response to e-mail, mail, and fax inquiries; and 24-hour voicemail
messaging. The Company also offers high-end developer support and per-incident
support.

COMPETITION

Sales of the Company's Director, FreeHand, and Authorware products have
generally represented and are expected to continue to represent a substantial
majority of the Company's total revenues. The Company expects that its revenues
will continue for the foreseeable future to be substantially dependent on these
products. A decline in sales of any of these products, as a result of
competition, technological change, or other factors, would have a materially
adverse effect on the Company's results of operations. To date, a majority of
the Company's revenues has been derived from its products for the Macintosh.
Although sales of the Company's products for Windows accounted for 44% of the
Company's total revenues in fiscal 1997 and are expected to become an
increasingly important component of the Company's revenues, a leveling-off or
decline in the sales rate of Macintosh computers or shifts in mail order or
other distribution mechanisms for Macintosh products could have a materially
adverse effect on the Company's results of operations.

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The markets for the Company's products are highly competitive and characterized
by pressure to reduce prices, incorporate new features, and accelerate the
release of new product versions. For example, the decrease in price of the
Authorware Interactive Studio in the second quarter of fiscal 1997 led to an
increase in unit sales but resulted in a decrease in revenue as the unit
increase was not sufficient to offset the price decrease. A number of companies
currently offer products that compete directly or indirectly with one or more
of the Company's products. These companies include Adobe Systems Incorporated
("Adobe"), Aimtech Corporation, Apple Computer, Inc., Asymetrix Corporation,
Autodesk, Inc., Corel Corporation ("Corel"), Microsoft Corporation
("Microsoft") and Strata Incorporated. As the Company competes with larger
competitors such as Adobe, Corel, and Microsoft across a broader range of
product lines and different platforms, the Company may face increasing
competition from such companies.

The Company believes that the principal competitive factors in the graphic
arts, multimedia, and Web publishing tools categories are product features and
quality, price, ease-of-use, brand name recognition, access to both physical
and electronic distribution channels, reliability, and quality of support
services. The Company believes that it competes favorably with respect to each
of these factors. In the event that price competition significantly increases,
competitive pressures could cause the Company to reduce the prices of its
products, which would result in reduced profit margins. Prolonged price
competition would have an adverse effect on the Company's operating results and
financial condition. A variety of other potential actions by the Company's
competitors, including increased promotion and accelerated introduction of new
or enhanced products, could have a material adverse effect on the results of
operations.

Although the Company believes that its principal products have achieved market
acceptance, there can be no assurance that they will continue to do so.
Furthermore, there is a possibility that new personal and network computer
hardware platforms or new multimedia delivery systems may provide new entrants
with opportunities to make substantial inroads into the graphic arts,
multimedia, or Web publishing tools market segments.

PROPRIETARY RIGHTS AND LICENSES

The Company relies on a combination of copyright, trade secret, and trademark
laws, and employee third-party nondisclosure agreements, to protect its
intellectual property rights and products. The Company distributes its software
under a "shrink-wrap" license agreement and generally does not obtain signed
license agreements from its end users. The Company uses a hardware lock-out
device with respect to certain versions of its software that are sold
internationally but otherwise does not copy-protect its software. It may be
possible for unauthorized third parties to copy the Company's products or to
reverse engineer or obtain and use information that the Company regards as
proprietary. There can be no assurance that the Company's competitors will not
independently develop technologies that are substantially equivalent or
superior to the Company's technologies. Policing unauthorized use of the
Company's products is difficult, and while the Company is unable to determine
the extent to which software piracy of its products exists, software piracy can
be expected to be a persistent problem. In addition, the laws of certain
countries in which the Company's products are or may be distributed do not
protect the Company's products and intellectual rights to the same extent as
the laws of the United States. The Company is a member of the Business Software
Alliance (BSA) and the Software Publishers Association (SPA) and supports their
efforts to stop the unauthorized distribution of software.

The Company believes that its products, intellectual property, and other
proprietary rights do not infringe on the proprietary rights of third parties.
From time to time, however, the Company has received communications from third
parties asserting that features or content of certain of its products may
infringe intellectual property rights of such parties. To date, no such claim
has resulted in litigation or in the payment of any claims,

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and the Company believes that the impact of any such known claims will be
immaterial. However, as the number of software products in the industry
increases and the functionality of these products further overlaps, the Company
believes that its software increasingly will become the subject of claims that
such software infringes the rights of others. There can be no assurance that
third parties will not assert infringement claims against the Company in the
future or that any such assertion will result in costly litigation or require
the Company to obtain a license to intellectual property rights of third
parties. There can be no assurance that such licenses will be available on
reasonable terms or at all. The Company licenses certain software products from
other companies to create suites of multimedia products. There can be no
assurance that upon the expiration of these licenses, such licenses will be
available on reasonable terms or at all, or that similar products could be
obtained to substitute into the suites.

MANUFACTURING AND SHIPPING

The Company is dependent on a sole source, Stream International ("Stream"), for
the manufacture and shipment of its finished products. The manufacture of the
Company's products typically consists of duplicating diskettes, pressing
CD-ROMs, printing manuals, and packaging and assembling finished products, all
of which are in accordance with the Company's specifications and forecasts. The
Company currently performs quality assurance testing at its own facilities.
Stream operates multiple facilities that are capable of serving the Company's
needs, and the Company believes any alternative sources could not be
implemented without undue delay. To date, the Company has not experienced any
material difficulties or delays in the manufacture or assembly of its products
or material returns due to product defects.

Looking forward, the Company believes that manufacturing and shipping will
include not only copying bits onto disks for physical distribution, but also
copying bits onto servers for electronic distribution.

EMPLOYEES

As of March 31, 1997, the Company had 455 full-time employees, including 40 in
North American sales; 37 in international sales; 89 in marketing; 218 in
development, quality assurance, and documentation; and 71 in finance and
administration. The employees and the Company are not parties to any collective
bargaining agreements, and the Company believes that its relations with its
employees are good.

9
12
ITEM 2. PROPERTIES

The Company's primary facility consists of approximately 125,000 square feet
located in a multi-story building in San Francisco, California. This space
houses a majority of the Company's United States operations. The facility is
leased pursuant to an agreement that expires August 31, 2005. Macromedia has two
options to renew for successive five-year terms at 95 percent of the then
current fair market value of the space. The Company also holds a right of first
refusal to additional space when it becomes available. The Company has completed
its construction of a four story 100,000 square foot facility, located on land
purchased in Redwood City, California. The Company initially plans to occupy
50,000 square feet and lease the remaining 50,000 square feet. The Company
occupied the building on May 5, 1997 by transferring its employees from its San
Mateo locations where the Company was leasing 29,665 square feet. The Company
has entered into sub-lease agreements to cover the remaining lease periods at
the former San Mateo locations. In addition, the Company currently leases
approximately 20,000 square feet in Richardson, Texas. The Company believes its
facilities are adequate for current and near-term needs and that additional
space is available to provide for anticipated growth during the life of the
leases. The Company also leases space in Berkshire, England, for its European
operations, Victoria, Australia, for its Asia Pacific operations and in Tokyo,
Japan, for its Japanese operations.

ITEM 3. LEGAL PROCEEDINGS

There are no material pending legal proceedings to which the Company is a party
or of which any of its property is the subject.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

On March 3, 1997, the Company held a Special Meeting of Stockholders. The
stockholders passed the following proposal by the votes indicated.

Votes Votes Votes Broker
Matter For Against Abstained Non-Votes
------ --- ------- --------- ---------

Amendment to the 1992 Equity 28,297,054 3,761,018 241,306 0
Incentive Plan to increase
the number of shares of
Common Stock reserved for
issuance thereunder from
9,000,000 shares to 10,800,000
shares (an increase of
1,800,000 shares).

ITEM 4A. EXECUTIVE OFFICERS OF THE REGISTRANT

The following table sets forth certain information regarding the Company's
current executive officers as of May 30, 1997:

NAME AGE POSITION
- ---- --- --------

Robert K. Burgess 39 President and Director
John C. Colligan 42 Chairman of the Board of Directors
Norman K. Meyrowitz 37 Chief Technology Officer, Senior Vice President and
General Manager of the Internet and Multimedia
Authoring Business
John C. Parsons, Jr. 45 Vice President of Finance and Operations, Chief
Financial Officer and Secretary
James N. White 35 Vice President and General Manager of the Interactive
Learning Business

Mr. Burgess has been President and a director of the Company since November
1996. Prior to joining the Company, Mr. Burgess was Senior Vice President of
Silicon Graphics, Inc., responsible for the Silicon Interactive Strategic
Business Unit. Prior to this position, he was President of Alias/Wavefront, a
wholly-owned independent software subsidiary of Silicon Graphics, created from
the 1995 merger of Alias Research, Inc. and Wavefront Technologies, Inc. From
1992 to 1995, he was

10

13

President, CEO, COO and Director of Alias Research. Prior to joining Alias
Research, Mr. Burgess held a number of senior management positions at Silicon
Graphics, including Vice President of Marketing, Applications and Business
Development (1991), Vice President of Applications (1990) and President of
Silicon Graphics Canada, Inc., (1984-90). A Canadian, Mr. Burgess earned a
Bachelors degree in Commerce from McMaster University.

Mr. Colligan has been Chairman of the Company since February 1996 and a director
since March 1992. He was Chief Executive Officer from January 1993 to November
1996, President from December 1992 to November 1996 and Chief Operating Officer
of the Company from March 1992 to December 1992. Mr. Colligan was President,
Chief Executive Officer and a director of Authorware from December 1988 until
its merger into the Company in March 1992. Prior to joining Authorware, Mr.
Colligan was employed by Apple Computer, Inc. in a variety of positions from May
1983 until December 1988, most recently as Director of Marketing and Sales for
Higher Education. Mr. Colligan holds a Bachelor of Science degree in
international economics from Georgetown University and a Master of Business
Administration from Stanford University. Mr. Colligan is a director of S3
Corporation and c/net, inc.

Mr. Meyrowitz has been Chief Technology Officer since February 1996 and manages
Macromedia's engineering, quality assurance, and documentation efforts for the
Director Multimedia Studio, the FreeHand Graphics Studio, the Backstage Internet
Studio, the Authorware Interactive Studio, SoundEdit 16, Deck II, xRes, Video,
and Extreme 3D products, as well as cross-product integration and engineering
operations. He has been Senior Vice President and General Manager of the
Company's Internet and Multimedia Authoring Business since January 1997. From
October 1994 to February 1996, he was Vice President of Product Development, San
Francisco, and from October 1993 to October 1994, he was Director of Strategic
Technology. From May 1991 to October 1993, he served as Director of System/User
Software at GO Corporation. From October 1981 to May 1991, he served in various
positions at Brown University; in his last position, he was Co-Director of the
university's Institute for Research in Information and Scholarship (IRIS) where
he managed and was the principal architect of IRIS's Intermedia system. Mr.
Meyrowitz graduated from Brown in 1981 with a Bachelor of Science degree in
computer science. He is a member of the ACM and the IEEE Computer Society.

Mr. Parsons has been Vice President of Finance and Operations, Chief Financial
Officer and Secretary of the Company since February 1997. Prior to joining the
Company, Mr. Parsons served as Vice President, Finance and Operations and Chief
Financial Officer of The Learning Company from December 1994 through February
1996, thereafter taking a one-year leave. Prior to joining The Learning Company,
from October 1989 to December 1994, Mr. Parsons was a partner with Coopers &
Lybrand in San Jose, California. Mr. Parsons holds degrees in Bachelor of
Science in Economics from Boston College and Master of Business Administration
from Babson College.

Mr. White was hired as Vice President of Marketing for the Company in January
1997 and was reassigned to be the Vice President and General Manager of the
Company's Interactive Learning Business in February 1997. Prior to joining the
Company, Mr. White held various positions at Silicon Graphics including: Vice
President of Marketing for Silicon Interactive Group from May 1996 to December
1996, Director of Marketing of the Digital Media Systems Division from July 1994
to May 1996, Director of Marketing of the Interactive Systems Division from
October 1992 to July 1994 and Product Line Manager of the Entry Systems Division
from December 1990 to October 1992. Mr. White holds degrees in Bachelor of
Science in Industrial Engineering from Northwestern University and Master of
Business Administration from Harvard University.

11
14

ITEM 5. MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
MATTERS

The Company's common stock is traded on the Nasdaq National Market under the
symbol MACR. The following table sets forth, for the periods indicated, the high
and low closing prices for the Company's common stock as reported by Nasdaq.
Prices have been retroactively adjusted to reflect the 2-for-1 stock split that
occurred on October 16, 1995.

FISCAL 1997 HIGH LOW
- ----------- ---- ---

4th Quarter 18.25 7.50
3rd Quarter 22.00 15.75
2nd Quarter 25.63 14.13
1st Quarter 48.63 21.25

FISCAL 1996 HIGH LOW
- ----------- ---- ---
4th Quarter 53.00 32.75
3rd Quarter 62.50 24.375
2nd Quarter 30.50 21.44
1st Quarter 21.75 15.38

The Company has not paid cash dividends and has no present plans to do so. There
were 561 stockholders of record as of May 30, 1997, excluding stockholders whose
stock is held in nominee or street name by brokers.

12
15
ITEM 6. SELECTED FINANCIAL DATA

SELECTED FIVE-YEAR FINANCIAL DATA

Years ended March 31,
- --------------------------------------------------------------------------------------------------
(in thousands, except per share data) 1997 1996 1995 1994 1993
- --------------------------------------------------------------------------------------------------

STATEMENT OF OPERATIONS DATA:
Total revenues $ 107,365 $116,691 $55,892 $37,542 $31,462
Total cost of revenues 23,246 19,600 9,618 6,478 6,411
Total operating expenses 98,125 69,411 39,057 27,236 24,431
Operating income (loss) (14,006) 27,680 7,217 3,828 620
Net income (loss) (5,920) 23,002 6,538 3,475 241
Net income (loss) per share $ (0.16) $ 0.59 $ 0.19 $ 0.12 $ 0.01
Shares used in computing
net income (loss) per share 37,488 39,044 34,414 30,018 25,146

All income per share amounts reflect a two-for-one stock split which became
effective October 16, 1995.

BALANCE SHEET DATA:

Cash, cash equivalents, and
short-term investments $ 102,451 $116,662 $33,981 $27,172 $ 1,290
Working capital 92,611 119,005 33,273 28,217 827
Total assets 156,897 155,122 52,430 38,503 12,270
Long-term liabilities - - 136 225 118
Total stockholders' equity 131,916 133,181 39,681 31,860 4,205

13
16
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

RESULTS OF OPERATIONS

OVERVIEW. The Company completed one acquisition in fiscal 1997, which was
accounted for as a pooling of interests. To effect the combination, Macromedia
exchanged 600,000 shares of its common stock for all of the common stock of
FutureWave Software, Inc. ("FutureWave") (see Note 2 of Notes to Consolidated
Financial Statements).

FISCAL YEAR 1997 COMPARED TO FISCAL YEAR 1996

TOTAL REVENUES
- ----------------------------------------------------
(in thousands) 1997 1996 % Change
- ----------------------------------------------------

Product revenue $103,234 $112,577 (8%)
Service revenue 4,131 4,114 -
- -------------------------------------------
Total revenues $107,365 $116,691 (8%)
======================

The Company derives revenue primarily from software sales to domestic and
international distributors, VARs, OEMs, corporate accounts and registered users.
To a lesser extent, revenues are also derived from training services and from
contracts to provide maintenance to customers. The Company's principal products
from which it derived approximately 87% of its fiscal 1997 revenues are
Director, FreeHand and Authorware, in both standalone and studio format.

Revenues were lower in fiscal 1997 due to an increased provision for product
returns, a decline in technology licensing revenues and modest declines in
FreeHand and Authorware revenues, which were partially offset by an increase in
overall Director product revenues, despite the slippage of the release of the
new version of Director from the fourth quarter of fiscal 1997 to the first
quarter of fiscal 1998.

Macintosh-based revenue fell 20%, while Windows-based revenue climbed 26%.
Windows product revenues represented 44% of total revenue for fiscal 1997
compared to 34% for fiscal 1996. Service revenue remained constant between
fiscal 1997 and fiscal 1996.

COST OF REVENUES
------------------------------------------------------------
(in thousands) 1997 1996 % Change
- --------------------------------------------------------------------

Cost of product revenue $21,167 $17,295 22%
Cost of service revenue 2,079 2,305 (10%)
- -------------------------------------------------------
Total cost of revenues $23,246 $19,600 19%
=====================
Percentage of total revenues 22% 17%

Cost of product revenue includes cost of goods sold, reserves for excess and
obsolete inventory, royalties paid to third parties, and amortization costs
related to localization and acquired technology. Cost of product revenue
increased as a percentage of product revenues and in absolute dollars due
primarily to additional reserves for excess and obsolete inventory built in
anticipation of higher revenues.

Cost of service revenue includes technical support personnel and related costs
including travel and lodging associated with providing services. These costs
decreased as a percentage of service revenue due to high margin Web site
advertising revenue which commenced in fiscal 1997 and should continue in fiscal
1998.

OPERATING EXPENSES
--------------------------------------------------
(in thousands) 1997 1996 % Change
- ------------------------------------------------------------------

Sales and marketing $59,627 $41,387 44%
Percentage of total revenues 56% 35%
- -------------------------------------------------------
Research and development $30,013 $20,033 50%
Percentage of total revenues 28% 17%
- -------------------------------------------------------
General and administrative $ 8,135 $ 5,466 49%
Percentage of total revenues 8% 5%
- -------------------------------------------------------
Merger $ 350 $ 2,525 (86%)
Percentage of total revenues - 2%
- -------------------------------------------------------

14
17
Sales and marketing expenses increased in fiscal 1997 in absolute dollars due to
increased headcount and related expenses, costs associated with the
restructuring of the sales distribution channel including recruiting, severance
costs and the resolution of disputed claims for market development funds, the
timing of discretionary marketing expenses such as product launch costs,
advertising, direct mail and marketing and promotional efforts associated with
new product releases, the recording of uncollectible accounts receivable and
increased travel. Expenses increased as a percentage of revenues due to lower
sales levels and the recording of the additional expenses discussed above.

Research and development expenses increased in fiscal 1997 in absolute dollars
due primarily to planned increases in headcount and higher outside services
costs as a result of an increase in products under development. Expenses
increased as a percentage of revenues due to lower sales levels.

General and administrative expenses increased in fiscal 1997 in absolute dollars
due primarily to planned increases in headcount and costs associated with
building the infrastructure required to support the growth of the Company.
Expenses increased as a percentage of revenues due to lower sales levels.

Following the acquisition of FutureWave, the Company recorded merger costs in
fiscal 1997 of $350,000 which included transaction fees for financial and legal
advisers and relocation expenses.

OTHER INCOME (EXPENSE)
-----------------------------------------------------
(in thousands) 1997 1996 % Change
- ---------------------------------------------------------------

Total other income, net $4,609 $4,101 12%
Percentage of total revenues 4% 4%
- -----------------------------------------------------

Other income increased in fiscal 1997 due primarily to increased interest and
investment income earned on higher average cash balances achieved through the
Company's secondary offering of common stock in July 1995, offset by foreign
exchange losses resulting from increased sales denominated in foreign
currencies.

PROVISION (BENEFIT) FOR INCOME TAXES
------------------------------------------------------------
(in thousands) 1997 1996 % Change
- ------------------------------------------------------------------------------

Provision (benefit) for income taxes $(3,477) $8,779 -
Percentage of total revenues (3%) 8%
- -------------------------------------------------------------------

The Company realized a benefit of 37% in fiscal 1997, compared to a provision of
28% in fiscal 1996. The tax expense for fiscal 1996 was reduced by $4,555,000 as
a result of a reduction in the beginning of year valuation allowance. As of
March 31, 1997, the balance in the valuation account is $14,551,000.

NET INCOME (LOSS)
-----------------------------------------------------
(in thousands) 1997 1996 % Change
- -----------------------------------------------------------------------

Net income (loss) $(5,920) $23,002 -
Percentage of total revenues (6%) 20%
- ------------------------------------------------------------

The decrease in net income (loss) was due primarily to lower revenues and higher
operating expenses.

FISCAL YEAR 1996 COMPARED TO FISCAL YEAR 1995

TOTAL REVENUES
--------------------------------------------------
(in thousands) 1996 1995 % Change
- ----------------------------------------------------------

Product revenue $112,577 $53,528 110%
Service revenue 4,114 2,364 74%
- ----------------------------------------------
Total revenues $116,691 $55,892 109%
=======================

15

18

The growth in product revenue reflected ongoing strength across Macromedia's
principal products, which grew 113% in fiscal 1996 resulting from strong market
growth and the continuing development of the Company's customer base, indirect
sales channels, and strategic partnerships. Service revenue increased by 74% as
a result of the Company's strategy to focus on high value-added consulting and
to offer additional service and support options.

COST OF REVENUES
-----------------------------------------------------
(in thousands) 1996 1995 % Change
- -----------------------------------------------------------------------

Cost of product revenue $17,295 $8,125 113%
Cost of service revenue 2,305 1,493 54%
- ----------------------------------------------------------
Total cost of revenues $19,600 $9,618 104%
======================
Percentage of total revenues 17% 17%

Cost of product revenue remained constant as a percentage of total revenues as
the increase in cost attributable to bringing localization in-house was offset
by cost reduction programs.

Cost of service revenue decreased as a percent of service revenue due to an
increased number of consulting projects and increased student to teacher class
ratios.

OPERATING EXPENSES
----------------------------------------------------------------
(in thousands) 1996 1995 % Change
- ----------------------------------------------------------------------------------

Sales and marketing $41,387 $20,181 105%
Percentage of total revenues 35% 36%
- ---------------------------------------------------------------------
Research and development $20,033 $12,360 62%
Percentage of total revenues 17% 22%
- ---------------------------------------------------------------------
General and administrative $ 5,466 $ 3,491 57%
Percentage of total revenues 5% 6%
- ---------------------------------------------------------------------
Merger, relocation, and reorganization $ 2,525 $ 3,025 (17%)
Percentage of total revenues 2% 5%
- ---------------------------------------------------------------------

Sales and marketing expenses increased in fiscal 1996, but declined as a
percentage of total revenues. The increase was due primarily to marketing and
promotional efforts associated with new product releases, management's
commitment to fund discretionary marketing, and an increase in cooperative
advertising. In addition, higher revenue also led to increases in certain
variable selling expenses.

Research and development expenses increased in fiscal 1996, but declined as a
percentage of total revenues. The increase was due primarily to additional
headcount as a result of the increase of products under development. The Company
released ten major products in fiscal 1996 compared to five in fiscal 1995.

General and administrative expenses increased in fiscal 1996, but declined as a
percentage of total revenues. The increase was due to additional headcount and
costs associated with building the infrastructure required to support the growth
of the Company.

Following the three acquisitions of Fauve Software, Inc. ("Fauve"), OSC, Inc.
("OSC"), and iband, Inc. ("iband"), the Company recorded merger costs in 1996
which included transaction fees for financial and legal advisers and relocation
and reorganization expenses, which included approximately $1.4 million relating
to the issue of 40,000 shares of the Company's common stock for payment to
certain entities and individuals to settle certain iband obligations.

OTHER INCOME (EXPENSE)
------------------------------------------------------
(in thousands) 1996 1995 % Change
- -------------------------------------------------------------------

Total other income, net $4,101 $376 991%
Percentage of total revenues 4% 1%

Other income increased in fiscal 1996 due primarily to higher interest income
from higher cash balances that were generated from the Company's secondary
offering of common stock and normal operations.

16

19

PROVISION FOR INCOME TAXES
------------------------------------------------------
(in thousands) 1996 1995 % Change
- ---------------------------------------------------------------------

Provision for income taxes $8,779 $1,055 732%
Percentage of total revenues 8% 2%

After using available net operating loss carryforwards, the Company's effective
tax rate for fiscal 1996 was 28%, compared to 14% in 1995. Tax expense for the
year was reduced by $4,555,000 as a result of a reduction in the valuation
allowance for deferred tax assets. As of March 31, 1996, the balance in the
valuation account is $9,646,000.

NET INCOME
--------------------------------------------------------
(in thousands) 1996 1995 % Change
- ----------------------------------------------------------------------
Net income $23,002 $6,538 252%
Percentage of total revenues 20% 12%

The increase in net income was due primarily to higher revenues.

LIQUIDITY AND CAPITAL RESOURCES

At March 31, 1997, the Company had cash, cash equivalents and short-term
investments of $102,451,000. For fiscal 1997, cash provided by operating
activities of $14,045,000 was primarily attributable to increased cash
collections of accounts receivable, as well as non-cash charges such as
depreciation, amortization and reserves against revenues, accounts receivable
and inventory, which more than offset a net loss of $5,920,000. Cash used in
investment activities of $31,485,000 was due primarily to purchases totaling
$15,217,000 for the land, building, and capital equipment related to the
Company's new engineering facility in Redwood Shores, California. Additionally,
the Company spent approximately $12,072,000 on capital equipment, primarily for
management information systems and engineering equipment, and facilities
expansion. The Company anticipates spending approximately $14,000,000 on capital
purchases through the end of fiscal 1998. Cash provided by financing activities
of $4,008,000 was due primarily to proceeds from the exercise of common stock
options. The Company's working capital decreased by $26,394,000 from March 31,
1996 to $92,611,000 at March 31, 1997.

In addition to cash, cash equivalents, and short-term investments, the Company
has $15,000,000 available under an unsecured revolving line of credit. The line
of credit bears interest at the bank's prime rate and expires on July 15, 1997.
The Company anticipates that this line of credit will be renewed. As of March
31, 1997, the Company had no borrowings outstanding.

Management believes that existing cash, cash equivalents, and short-term
investments, available bank borrowings and cash generated from operations will
be sufficient to meet the Company's cash and investment requirements through at
least fiscal 1998.

FACTORS THAT MAY AFFECT FUTURE RESULTS OF OPERATIONS

Except for the historical information contained in this Annual Report, the
matters discussed herein are forward looking statements that involve risks and
uncertainties, including those related to management of growth, quarterly
fluctuations of operating results, sales of Windows and Macintosh products,
impact of competition, the developing multimedia, Internet and on-line services
markets, and the other risks detailed below, and from time to time in the
Company's other reports filed with the Securities and Exchange Commission. The
actual results that the Company achieves may differ materially from any forward
looking statements due to such risks and uncertainties.

FLUCTUATIONS OF OPERATING RESULTS; PRODUCT INTRODUCTION DELAYS. The Company's
quarterly operating results may vary significantly depending on the timing of
new product introductions and enhancements by the Company. A substantial portion
of the Company's revenues are derived from its three key products: Director,
FreeHand and Authorware, in both standalone and studio format. The Company has
in the past experienced delays in the development of new products and
enhancement of existing products, and such delays may occur in the future. If
the Company were unable, due to resource constraints or technological or other
reasons, to develop and introduce such products in a timely manner, this
inability could have a material adverse effect on the Company's results of
operations. For instance, results for the third quarter were significantly
affected by the shipment of a new version of FreeHand and the FreeHand Graphics
Studio and by a decline in sales of Director in anticipation of a new version
which was originally expected to be released in the fourth quarter of fiscal
1997.

17

20

The release of the new version of Director was delayed in order for the Company
to perform additional quality assurance testing before releasing the product to
the market, causing a significant decline in expected fourth quarter revenue. If
the Company does not ship new versions of its products as planned, or sales of
existing versions decline, the Company's results of operations in a given
quarter could be materially adversely affected.

The Company's quarterly results of operations also may vary significantly
depending on the timing of product introductions by competitors, changes in
pricing, execution of technology licensing agreements and the volume and timing
of orders received during the quarter, which are difficult to forecast. The
future operating results of the Company may fluctuate as a result of these and
other factors, including the Company's ability to continue to develop or acquire
innovative products, its product and customer mix and the level of competition.
The Company's results of operations may also be affected by seasonal trends. A
significant portion of the Company's operating expenses is relatively fixed, and
planned expenditures are based primarily on sales forecasts. As a result, if
revenues do not meet the Company's forecasts, operating results may be
materially adversely affected. For example, in fiscal 1997, actual revenues were
lower than plan revenues. Since operating expenses were budgeted based on plan
revenues and the revenue shortfall was not mitigated by a decline in operating
expenses, the Company experienced a substantial loss for fiscal 1997.

DEPENDENCE ON MACINTOSH PLATFORM. A majority of the Company's revenues has been
derived from its products for the Macintosh. Although sales of the Company's
products for Windows accounted for approximately 44% of total revenue for fiscal
1997 and are expected to become an increasingly important component of the
Company's revenues, the Company remains heavily dependent on the sale of
products for the Macintosh platform. Apple Computer, Inc. continues to report
declining sales of its Macintosh computers, substantial losses and additional
restructurings. A continuing leveling-off or decline in the sales rate of
multimedia-capable Macintosh computers or shifts in mail-order or other
distribution mechanisms for Macintosh products could have a material adverse
effect on the Company's results of operations.

DEPENDENCE ON DISTRIBUTORS. A substantial majority of the Company's revenues is
derived from the sale of its products through a variety of distribution
channels, including traditional software distributors, educational distributors,
VARs, OEMs, hardware and software superstores, retail dealers, mail order, and
direct sales. Domestically, the Company's products are sold primarily through
distributors, VARs, and OEMs. In particular, one distributor, Ingram Micro,
Inc., accounted for 24%, 21% and 23% of revenues in fiscal 1997, 1996 and 1995,
respectively. Internationally, the Company's products are sold through
distributors. The Company's resellers generally offer products of several
different companies, including in some cases products that are competitive with
the Company's products. There can be no assurance that the Company's resellers
will continue to purchase the Company's products or provide them with adequate
levels of support. In addition, the Company believes that certain distributors
are reducing their inventory in the channel and returning unsold products to
better manage their inventories. In addition, distributors are increasingly
seeking to return unsold product, particularly when such products have been
superseded by a new version or upgrade of a product. If the Company's
distributors were to seek to return increasing amounts of products, such returns
could have a material adverse effect on the Company's revenues and results of
operations. The loss of, or a significant reduction in sales volume to, a
significant reseller could have a material adverse effect on the Company's
results of operations.

RISKS ASSOCIATED WITH ACQUISITIONS. Macromedia has grown in part because of
combinations with other companies. In January 1995, Macromedia acquired Altsys
Corporation, which developed the FreeHand graphic design and illustration
product whose revenues prior to that date consisted primarily of royalties from
Aldus Corporation, which had marketed FreeHand until January 1995, and revenues
from Fontographer, software for creating and modifying fonts. In August 1995,
the Company acquired Fauve Software, Inc., a developer of image editing
software. In December 1995, the Company acquired OSC, a developer of digital
audio production software. In March 1996, the Company acquired iband, Inc., a
developer of Internet Web site development tools. In December 1996, the Company
acquired FutureWave Software, Inc., a developer of Internet graphics and
animation software.

18

21

Except for FreeHand, none of the acquired products has accounted for a
significant portion of the Company's revenues to date. Additionally, there are
integration risks associated with merging two companies including financial,
administrative and cultural concerns. There can be no assurance that sales of
the Company's existing products will either continue at historical rates or
increase, or that new products introduced by the Company, whether developed
internally or acquired, will achieve market acceptance. The Company's historical
rates of growth should not be taken as indicative of growth rates that can be
expected in the future.

INTENSE COMPETITION. The markets for the Company's products are highly com-
petitive and characterized by pressure to reduce prices, incorporate new
features, and accelerate the release of new product versions. For example, the
decrease in price of the Authorware Interactive Studio in the second quarter of
fiscal 1997 led to an increase in unit sales but resulted in a decrease in
revenue as the unit increase was not sufficient to offset the price decrease. A
number of companies currently offer products that compete directly or indirectly
with one or more of the Company's products. These companies include Adobe
Systems Incorporated ("Adobe"), Aimtech Corporation, Apple Computer, Inc.,
Asymetrix Corporation, Autodesk, Inc., Corel Corporation ("Corel"), Microsoft
Corporation ("Microsoft") and Strata Incorporated. As the Company competes with
larger competitors such as Adobe, Corel and Microsoft across a broader range of
product lines and different platforms, the Company may face increasing
competition from such companies.

RAPIDLY CHANGING TECHNOLOGY. The developing digital media, Internet and online
services markets, and the personal computer industry in general, are
characterized by rapidly changing technology, resulting in short product life
cycles and rapid price declines. The Company must continuously update its
existing products to keep them current with changing technology and must develop
new products to take advantage of new technologies that could render the
Company's existing products obsolete. The Company's future prospects are highly
dependent on its ability to increase functionality of existing products in a
timely manner and to develop new products that address new technologies and
achieve market acceptance. Shorter product life cycles may lead to inventory
obsolescence problems. In the fourth quarter of fiscal 1997, the Company was
adversely affected by the delay in the release of the upgraded version of
Director from the fourth quarter of fiscal 1997 to the first quarter of fiscal
1998. New products and enhancements must keep pace with competitive offerings,
adapt to new platforms and emerging industry standards and provide additional
functionality. There can be no assurance that the Company will be successful in
these efforts.

RISKS OF INTERNATIONAL OPERATIONS. For the twelve months ended March 31, 1997,
the Company derived approximately 51% of its total revenues from international
sales. The Company expects that international sales will continue to generate a
significant percentage of its total revenues. The Company relies on distributors
for sales of its products in foreign countries and, accordingly, is dependent on
their ability to promote and support the Company's products, and in some cases,
to translate them into foreign languages. International business is subject to a
number of special risks, including foreign government regulation; general
geopolitical risks such as political and economic instability, hostilities with
neighboring countries and changes in diplomatic and trade relationships; more
prevalent software piracy; unexpected changes in, or imposition of, regulatory
requirements, tariffs, import and export restrictions and other barriers and
restrictions; longer payment cycles, greater difficulty in accounts receivable
collection, potentially adverse tax consequences, the burdens of complying with
a variety of foreign laws; foreign currency risk; and other factors beyond the
control of the Company.

As of April 1, 1996, the Company's revenues generated through international
sales in certain European countries are denominated in local currency, while
expenses continue to be denominated in the local currency of the countries in
which the Company has offices. As a result of this program, the Company has
entered into hedging contracts to protect it from exchange rate fluctuations. As
of March 31, 1997, the contracts outstanding totaled $5,022,000. These contracts
are of a short-term duration and the fair value of such contracts equals the
market value as of March 31, 1997.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

Not Applicable.

19
22
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

CONSOLIDATED BALANCE SHEETS
Macromedia, Inc. and Subsidiaries

March 31,
----------------------------------------------------------------
(in thousands, except share data) 1997 1996
- -------------------------------------------------------------------------------------------------

ASSETS
Current assets:
Cash and cash equivalents $ 15,397 $ 28,829
Short-term investments 87,054 87,833
Accounts receivable, less allowance for returns and doubtful
accounts of $7,786 and $4,377, respectively 2,315 14,601
Inventory 1,882 1,568
Prepaid expenses and other current assets 3,407 4,275
Deferred tax assets, short-term 7,537 3,840
- -------------------------------------------------------------------------------------------------
Total current assets 117,592 140,946
Property and equipment, net 34,150 12,219
Other long-term assets 4,185 1,122
Deferred tax assets, long-term 970 835
- -------------------------------------------------------------------------------------------------
TOTAL ASSETS $ 156,897 $ 155,122
===========================
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
Accounts payable $ 14,486 $ 11,364
Accrued liabilities 7,537 9,342
Unearned revenue 2,958 1,235
- -------------------------------------------------------------------------------------------------
Total liabilities 24,981 21,941
Stockholders' equity:
Common stock, par value $0.001 per share; 80,000,000
shares authorized; 37,742,965 and 36,413,211 shares
issued and outstanding as of 1997 and 1996, respectively 38 36
Additional paid-in capital 133,962 129,591
Deferred compensation (149) (415)
Unrealized gain on investments 297 -
Retained earnings (accumulated deficit) (2,232) 3,969
- -------------------------------------------------------------------------------------------------
Total stockholders' equity 131,916 133,181
- -------------------------------------------------------------------------------------------------
Total liabilities and stockholders' equity $ 156,897 $ 155,122
===========================

See accompanying notes to consolidated financial statements.

20
23

CONSOLIDATED STATEMENTS OF OPERATIONS
Macromedia, Inc. and Subsidiaries

Years ended March 31,
------------------------------------------------------------------------------------
(in thousands, except per share data) 1997 1996 1995
- ----------------------------------------------------------------------------------------------

Revenues:
Product revenue $ 103,234 $ 112,577 $ 53,528
Service revenue 4,131 4,114 2,364
- ----------------------------------------------------------------------------------------------
Total revenues 107,365 116,691 55,892
- ----------------------------------------------------------------------------------------------
Cost of revenues:
Cost of product revenue 21,167 17,295 8,125
Cost of service revenue 2,079 2,305 1,493
- ----------------------------------------------------------------------------------------------
Total cost of revenues 23,246 19,600 9,618
- ----------------------------------------------------------------------------------------------
Gross profit 84,119 97,091 46,274
- ----------------------------------------------------------------------------------------------
Operating expenses:
Sales and marketing 59,627 41,387 20,181
Research and development 30,013 20,033 12,360
General and administrative 8,135 5,466 3,491
Merger, relocation, and reorganization 350 2,525 3,025
- ----------------------------------------------------------------------------------------------
Total operating expenses 98,125 69,411 39,057
- ----------------------------------------------------------------------------------------------
Operating income (loss) (14,006) 27,680 7,217
- ----------------------------------------------------------------------------------------------
Other income (expense):
Interest and investment income, net 5,353 4,307 1,135
Reserve on related party note receivable - - (507)
Foreign exchange loss (639) (98) (88)
Other (105) (108) (164)
- ----------------------------------------------------------------------------------------------
Total other income 4,609 4,101 376
- ----------------------------------------------------------------------------------------------
Income (loss) before taxes (9,397) 31,781 7,593
Provision (benefit) for income taxes (3,477) 8,779 1,055
- ----------------------------------------------------------------------------------------------
Net income (loss) $ (5,920) $ 23,002 $ 6,538
============================================
Net income (loss) per share $ (0.16) $ 0.59 $ 0.19
============================================
Weighted average common shares outstanding 37,488 39,044 34,414
============================================

See accompanying notes to consolidated financial statements.

21

24
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
Macromedia, Inc. and Subsidiaries

Years ended March 31, 1997, 1996 and 1995
- --------------------------------------------------------------------------------------------------------------------------
(in thousands, except share data) Notes
Common stock Additional receivable
paid-in Deferred from
Shares Amount capital compensation stockholders
- --------------------------------------------------------------------------------------------------------------------------

Balances as of March 31, 1994 29,459,096 $ 15 $ 55,380 $ - $ (89)
Exercise of stock options 1,398,302 1 1,037 - -
Repurchase of common stock (31,500) - (40) - -
Common stock issued under
Employee Stock Purchase Plan 83,640 - 387 - -
Tax benefit from employee stock plans - - 526 - -
Common stock issued under stock
appreciation rights 91,070 - 976 - -
Adjustment for change in
Altsys Corporation fiscal year-end - - - - -
Note receivable repayment - - - - 89
Foreign currency translation adjustment - - - - -
Net income - - - - -
- -------------------------------------------------------------------------------------------------------------------------
Balances as of March 31, 1995 31,000,608 16 58,266 - -
Exercise of stock options 1,461,806 1 3,467 - -
Exercise of warrants 11,680 - - - -
Common stock issued under
Employee Stock Purchase Plan 61,732 - 1,011 - -
Tax benefit from employee stock plans - - 8,827 - -
Sale of common stock in secondary
offering, net of issuance costs of $435 2,442,676 2 55,844 - -
Two-for-one common stock split - 15 (15) - -
Adjustment for effect of poolings
on prior periods 1,434,709 2 1,776 - -
Deferred compensation -- iband - - 415 (415) -
Net income - - - - -
- -------------------------------------------------------------------------------------------------------------------------
Balances as of March 31, 1996 36,413,211 36 129,591 (415) -
Exercise of stock options 595,063 1 2,492 - -
Common stock issued under
Employee Stock Purchase Plan 134,691 - 1,515 - -
Adjustment for effect of
poolings on prior periods 600,000 1 526 - -
Deferred compensation -- iband - - (162) 266 -
Unrealized gain on investments - - - - -
Net loss - - - - -
- -------------------------------------------------------------------------------------------------------------------------
Balances as of March 31, 1997 37,742,965 $ 38 $ 133,962 $ (149) $ -
=========================================================================================================================

Years ended March 31, 1997, 1996 and 1995
- ---------------------------------------------------------------------------------------------------------------
(in thousands, except share data) Retained Foreign
Unrealized earnings currency Total
gain on (accumulated translation stockholders'
investments deficit) adjustments equity
- ---------------------------------------------------------------------------------------------------------------

Balances as of March 31, 1994 $ - $(23,237) $ (209) $ 31,860
Exercise of stock options - - - 1,038
Repurchase of common stock - - - (40)
Common stock issued under
Employee Stock Purchase Plan - - - 387
Tax benefit from employee stock plans - - - 526
Common stock issued under stock
appreciation rights - - - 976
Adjustment for change in
Altsys Corporation fiscal year-end - (1,902) - (1,902)
Note receivable repayment - - - 89
Foreign currency translation adjustment - - 209 209
Net income - 6,538 - 6,538
- ---------------------------------------------------------------------------------------------------------------
Balances as of March 31, 1995 - (18,601) - 39,681
Exercise of stock options - - - 3,468
Exercise of warrants - - - -
Common stock issued under
Employee Stock Purchase Plan - - - 1,011
Tax benefit from employee stock plans - - - 8,827
Sale of common stock in secondary
offering, net of issuance costs of $435 - - - 55,846
Two-for-one common stock split - - - -
Adjustment for effect of poolings
on prior periods - (432) - 1,346
Deferred compensation -- iband - - - -
Net income - 23,002 - 23,002
- ---------------------------------------------------------------------------------------------------------------
Balances as of March 31, 1996 - 3,969 - 133,181
Exercise of stock options - - - 2,493
Common stock issued under
Employee Stock Purchase Plan - - - 1,515
Adjustment for effect of
poolings on prior periods - (281) - 246
Deferred compensation -- iband - - - 104
Unrealized gain on investments 297 - - 297
Net loss - (5,920) - (5,920)
- ---------------------------------------------------------------------------------------------------------------
Balances as of March 31, 1997 $ 297 $ (2,232) $ - $ 131,916
===============================================================================================================

See accompanying notes to consolidated financial statements.

22
25
CONSOLIDATED STATEMENTS OF CASH FLOWS
Macromedia, Inc. and Subsidiaries

Years ended March 31,
------------------------------------------------------------------------------------------
(in thousands, except share data) 1997 1996 1995
- ------------------------------------------------------------------------------------------------------------------------------

Cash flows from operating activities:
Net income (loss) $ (5,920) $ 23,002 $ 6,538
Adjustments to reconcile net income (loss) to
net cash provided by operating activities:
Depreciation and amortization 7,766 4,013 2,110
Tax benefit from employee stock plans - 8,827 526
Provision for merger-related cost - 1,628 386
Reserve on related party note receivable - - (507)
Compensation expense on stock appreciation rights - - 976
Deferred compensation 104 - -
Deferred income taxes (3,832) (4,675) -
Changes in operating assets and liabilities, net of effect of mergers:
Accounts receivable, net 12,330 (6,561) (1,764)
Inventory (279) 33 (1,139)
Prepaid expenses and other current assets 868 (2,011) (1,539)
Accounts payable 3,106 5,357 3,042
Accrued liabilities (1,821) 5,085 1,245
Unearned revenue 1,723 (1,532) 1,433
- ------------------------------------------------------------------------------------------------------------------------------
Net cash provided by operating activities 14,045 33,166 11,307
- ------------------------------------------------------------------------------------------------------------------------------

Chart continued on page 24

23
26

Macromedia, Inc. and Subsidiaries

--------------------------------------------------------------------------------------
(in thousands, except share data) 1997 1996 1995
- --------------------------------------------------------------------------------------------------------------------

Cash flows from investing activities:
Acquisition of property and equipment $ (27,289) $ (9,537) $ (4,266)
Purchase of short-term investments (922,987) (248,741) (22,855)
Maturities and sales of short-term investments 924,063 184,659 16,857
Other long-term assets (2,484) (1,273) (13)
Acquisition of intangible assets (2,788) - -
- --------------------------------------------------------------------------------------------------------------------
Net cash used in investing activities (31,485) (74,892) (10,277)
- --------------------------------------------------------------------------------------------------------------------
Cash flows from financing activities:
Proceeds from secondary offering, net of issuance costs - 55,846 -
Proceeds from issuance of common stock 4,008 4,479 1,425
Other - - 49
- --------------------------------------------------------------------------------------------------------------------
Net cash provided by financing activities 4,008 60,325 1,474
- --------------------------------------------------------------------------------------------------------------------
Foreign currency translation - - 209
- --------------------------------------------------------------------------------------------------------------------
Net increase (decrease) in cash and cash equivalents (13,432) 18,599 2,713
Cash and cash equivalents, beginning of year 28,829 10,230 9,419
Adjustment for change in Altsys Corporation fiscal year-end - - (1,902)
- --------------------------------------------------------------------------------------------------------------------
Cash and cash equivalents, end of year $ 15,397 $ 28,829 $ 10,230
============================================
Supplemental disclosure of cash flow information:
Interest paid $ - $ 3 $ 22
============================================

Income taxes paid $ 3,935 $ 920 $ 449
============================================

Noncash investing activities:
Common stock issued in exchange for stock appreciation rights $ - $ - $ 976
============================================

Common stock issued in exchange for FutureWave $ 526 $ - $ -
============================================

See accompanying notes to consolidated financial statements.

24

27
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Macromedia, Inc. and Subsidiaries
Years ended March 31, 1997, 1996 and 1995

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

NATURE OF OPERATIONS. Macromedia, Inc. (the Company), is a provider of software
tools for Web publishing, multimedia and graphics. The Company develops, markets
and delivers software tools for digital media creation and delivery anywhere for
Windows, Macintosh and the Internet and are available to business, education and
government customers.

The Company sells its products worldwide through a variety of distribution
channels, including original equipment manufacturers (OEMs), traditional
software distributors, educational distributors, value-added resellers (VARs),
hardware and software superstores, retail dealers, mail order, and direct sales.

PRINCIPLES OF CONSOLIDATION. The accompanying consolidated financial statements
include the accounts of the Company, its wholly owned subsidiaries: Macromedia
Europe Limited, located in England; Macromedia Netherlands B.V; Macromedia
Ireland Limited; Macromedia Japan KK; and the Company's international branches.

All significant intercompany balances and transactions have been eliminated in
consolidation.

FOREIGN CURRENCY TRANSLATION. The functional currency of the Company's
foreign subsidiaries is the U.S. dollar. Assets and liabilities denominated in
foreign currencies are translated using the exchange rates at the balance sheet
date. Translation adjustments are recorded in the statement of operations.
Revenues and expenses are translated using average exchange rates prevailing
during the year.

USE OF ESTIMATES. The preparation of consolidated financial statements in
conformity with generally accepted accounting principles requires management to
make estimates and assumptions that affect the reported amounts of assets and
liabilities and disclosure of contingent assets and liabilities at the date of
the consolidated financial statements and the reported amounts of revenues and
expenses during the reporting period. Actual results could differ materially
from those estimates.

CONCENTRATION OF CREDIT RISKS. The Company derived approximately 87% of its 1997
revenues from the sale of three products: Director, FreeHand, and Authorware, in
both standalone and studio format. The Company expects that its revenues will
continue for the foreseeable future to be substantially dependent on these
products and that competition for those products will intensify in the future. A
decline in sales of any of these products, as a result of competition,
technological change, or other factors, would have a material adverse effect on
the Company's results of operations.

Credit risk in receivables primarily relates to OEMs, and to dealers and
distributors of software products to the retail market. Distributors comprise a
significant portion of the Company's revenue and trade receivables. The Company
controls credit risk through credit approvals, credit limits, and monitoring
procedures. The Company performs in-depth credit evaluations for all new
customers and requires letters of credit, bank guarantees and advance payments,
if deemed necessary.

For the years ended March 31, 1997, 1996 and 1995, sales to one distributor
accounted for 24%, 21% and 23%, respectively, of consolidated revenue. Accounts
receivable relating to this customer were $4,019,000 and $3,934,000 as of March
31, 1997 and 1996, respectively.

CASH EQUIVALENTS AND SHORT-TERM INVESTMENTS. Cash equivalents consist of
certificates of deposit and money market funds with stated effective maturities
of three months or less at the time of purchase. Cash equivalents and all of the
Company's short-term investments are classified as "available-for-sale" under
the provisions of Statement of Financial Accounting Standards (SFAS) No. 115,
Accounting for Certain Investments in Debt and Equity Securities.

The amortized cost of available-for-sale debt securities are adjusted for
amortization of premiums and accretion of discounts to maturity. Such
amortization is included in net investment income. As required by SFAS No. 115,
available-for-sale debt securities are recorded at fair value. Unrealized gains
and losses, if material, are reported as a separate component of stockholders'
equity. Realized gains and

25

28
Macromedia, Inc. and Subsidiaries

losses, and declines in value judged to be other than temporary on
available-for-sale securities, are included in net investment income. The cost
of securities sold is based on the specific identification method. Interest and
dividends on securities classified as available-for-sale are included in
interest and investment income, net.

The Company's cash equivalents and short-term investments in marketable equity
securities are carried at fair value, based on quoted market prices for these or
similar investments.

INVENTORY. Inventory consists primarily of software media, hardware product
components, manuals, and related packaging materials. Inventory is recorded at
the lower of cost or market, determined on a first-in, first-out basis.

PROPERTY AND EQUIPMENT. Property and equipment are recorded at cost.
Depreciation of equipment, furniture, and fixtures is provided over estimated
useful lives ranging from three to five years using the straight-line method.
Leasehold improvements are amortized over the lesser of the lease term (two to
nine years) or the estimated useful life of the related assets, ranging from
three to nine years.

Effective January 1, 1997, the Company reduced the estimated useful life of
computer equipment from five to three years for future asset purchases.

REVENUE RECOGNITION. In accordance with SOP 91-1, "Software Revenue
Recognition," the Company recognizes revenue from product sales upon shipment
provided that no significant vendor obligations remain and collection of the
resulting receivable is deemed probable. Revenue from software maintenance
contracts is recognized on a straight-line basis over the term of the contract,
generally one year. Revenue from consulting, training, and other services is
generally recognized on the percentage of completion method.

The Company has entered into agreements whereby it licenses products to OEMs or
provides customers the right to multiple copies. These agreements generally
provide for nonrefundable fixed fees which are recognized at delivery of the
product master or the first copy. If post-contract customer support (PCS) is not
included, per copy royalties in excess of the fixed minimum amounts and
refundable license fees are recognized as earned. If PCS is included in the
contract, revenue is recognized on a straight-line basis over the term of the
contract.

The Company maintains an allowance for potential credit losses and an allowance
for anticipated returns on products sold to distributors and direct customers.

SOFTWARE DEVELOPMENT COSTS. SFAS No. 86, Accounting for the Costs of Computer
Software to be Sold, Leased, or Otherwise Marketed, governs accounting for
software development costs. This statement provides for capitalization of
certain software development costs once technological feasibility is
established. The Company believes that software development costs incurred
subsequent to technological feasibility have not been material and thus no such
costs have been capitalized to date. However, the Company capitalizes the costs
paid to third parties to develop localized versions of its software and
amortizes such costs to cost of sales at the greater of the amount computed
using the ratio of current revenue to total projected revenue or on a
straight-line basis over the estimated product life, usually 12 months.

MARKETING COSTS. The Company reimburses certain qualified customers for a
portion of the advertising costs related to their promotion of the Company's
products. The Company's liability for reimbursement is accrued at the time
revenue is recognized as a percentage of the qualified customer's net revenue
derived from the Company's products. Advertising expenditures are charged to
operations as incurred. Total expenses related to marketing development funds
and advertising expenses for 1997 were approximately $13,179,000.

INCOME TAXES. The Company utilizes SFAS No. 109, Accounting for Income
Taxes. SFAS No. 109 requires the use of the asset and liability method of
accounting for income taxes.

26
29
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Macromedia, Inc. and Subsidiaries

NET INCOME (LOSS) PER SHARE. Net income per common and common equivalent share
is computed using the weighted-average number of common shares outstanding, and
common equivalent shares from the exercise of stock options using the treasury
stock method. Net loss per common share is computed using the weighted-average
number of common shares outstanding.

FUTURE ADOPTION OF NEW ACCOUNTING STANDARD. The Financial Accounting Standards
Board recently issued SFAS No. 128, Earnings Per Share. SFAS No. 128 requires
the presentation of basic earnings per share (EPS) and, for companies with
complex capital structures (or potentially dilutive securities, such as
convertible debt, options and warrants), diluted EPS. SFAS No. 128 is effective
for annual and interim periods ending after December 15, 1997. The Company will
adopt the new standard during its fiscal 1998 third-quarter ended December 31,
1997, and has not yet determined the effect of adoption.

RECLASSIFICATION. Certain amounts in the accompanying 1996 and 1995 consolidated
financial statements have been reclassified in order to conform with the
presentation of the 1997 consolidated financial statements.

2. BUSINESS COMBINATIONS

1997 POOLING OF INTERESTS. In December 1996, the Company issued 600,000 shares
of its common stock in exchange for all of the common stock of FutureWave
Software, Inc., a developer of Internet graphics and animation software. The
1997 merger expenses of $350,000 associated with this acquisition consisted
principally of transaction fees for financial and legal advisers. The
transaction was accounted for as a pooling of interests. The impact of the
pooling on all periods prior to fiscal 1997 is immaterial; therefore, the
results for those periods have not been restated. The accounts and operations of
the acquired company are included in the Company's consolidated financial
statements subsequent to its acquisition.

1996 POOLINGS OF INTERESTS. The Company completed three separate acquisitions in
fiscal 1996, as described below, which were accounted for as poolings of
interests. The impact of the poolings on all periods prior to fiscal 1996 is
immaterial both in the aggregate, as well as individually, and, therefore,
results for those periods have not been restated. The accounts and operations of
all three of the acquired companies are included in the Company's consolidated
financial statements subsequent to their acquisition.

FAUVE. On August 30, 1995, the Company issued 580,000 shares of its common stock
in exchange for all of the common stock of Fauve Software, Inc., the developer
of xRes, a full-featured image editing and composition application for Macintosh
and Windows, and Matisse, a full-color painting program for Windows. The 1996
merger expenses of $400,000 associated with this acquisition consisted
principally of transaction fees for financial and legal advisers, and relocation
and reorganization expenses.

OSC. On December 2, 1995, the Company acquired the business and operations of
OSC pursuant to the exchange of all of the outstanding shares of OSC for 62,001
shares of the Company's common stock. OSC is the developer of DECK II, software
for professional quality multi-track music and sound production. The 1996 merger
expenses of $225,000 related to this acquisition consisted principally of
transaction fees for financial and legal advisers, and relocation and
reorganization expenses.

IBAND. Effective March 14, 1996, the Company merged with iband, Inc., a
developer of a family of tools used to build dynamic Web sites on the Internet.
The transaction was accounted for as a pooling of interests; the Company
exchanged 860,000 shares of common stock and stock options for all outstanding
shares and stock options of iband.

The 1996 merger expenses of $1,900,000 relating to costs incurred in connection
with the merger of the Company and iband, included transaction fees for
financial and legal advisers and relocation and reorganization expenses,
including approximately $1,400,000 relating to the issuance of an additional
40,000 shares of the Company's common stock for payment to certain entities and
individuals to settle certain iband obligations.

27
30
Macromedia, Inc. and Subsidiaries

MERGER WITH ALTSYS CORPORATION. On January 19, 1995, the Company issued
approximately 4.3 million shares of its common stock in exchange for all of the
common stock of Altsys Corporation (Altsys), a corporation that designs font
editing and graphics design software programs for business use. Upon
consummation of the merger, the Company issued approximately 45,000 shares of
common stock in exchange for previously outstanding Altsys stock appreciation
rights. In addition, the Company assumed Altsys stock options to purchase
approximately 83,000 shares of the Company's common stock subsequent to the
merger (see Note 8).

The merger has been accounted for as a pooling of interests, and, accordingly,
the consolidated financial statements for periods prior to the combination have
been restated to include the results of operations, financial position, and cash
flows of Altsys.

Information concerning common stock, employee stock option plans, and per share
data has been restated on an equivalent stock basis. Prior to the combination,
Altsys' fiscal year ended on December 31. In recording the business combination,
Altsys' financial statements for the nine months ended September 30, 1994 and
the three months ended March 31, 1995, have been combined with the Company's
consolidated financial statements for the year ended March 31, 1995.

The retained earnings charge for Altsys' quarter ended December 31, 1994, to
conform year-ends included a charge of approximately $1.4 million for
compensation expense related to the stock appreciation rights and is summarized
below (in thousands):

----------------------------------------------------

Revenue $ 1,409
=========
Expenses $ (3,311)
=========
Net income $ (1,902)
=========

The results of operations for the separate enterprises and the combined amounts
presented in the accompanying consolidated statements of income for the nine
month period ended December 31, 1994, are summarized below (in thousands):

- -----------------------------------

Revenue:
Macromedia, Inc. $29,622
Altsys Corporation 5,272
- -----------------------------------
Combined $34,894
=======

Net income:
Macromedia, Inc. $ 4,702
Altsys Corporation 36
- -----------------------------------
Combined $ 4,738
=======

There were no significant transactions between the Company and Altsys prior to
the combination, which required elimination, and no adjustments were required to
conform accounting policies.

The 1995 merger expense of $3,025,000 relates to costs incurred in connection
with the merger of the Company and Altsys. These costs consisted principally of
a finder's fee, transaction fees for advisers, financial printing and other
related charges, and the cancellation of a contractual agreement.

3. CASH EQUIVALENTS AND SHORT-TERM INVESTMENTS

Cash equivalents and short-term investments amounted to $9,188,000 and
$87,054,000, respectively, as of March 31, 1997. As of March 31, 1996, cash
equivalents and short-term investments were $16,545,000 and $87,833,000,

28
31
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Macromedia, Inc. and Subsidiaries

respectively. Cash equivalents and short-term investments have been classified
as available-for-sale securities and as of March 31, 1997 and 1996 consisted of
the following:

-----------------------------------------------------
(in thousands) 1997 1996
- ------------------------------------------------------------------------

Corporate notes $ 6,009 $ 7,553
Corporate bonds 16,786 31,738
Commercial paper 24,999 38,942
United States government debt securities 39,260 8,028
Money market funds 1,021 5,502
Certificate of deposit 8,167 12,615
- ------------------------------------------------------------------------
$ 96,242 $104,378
========================

Available-for-sale securities as of March 31, 1997, consisted of the following,
by contractual maturity (in thousands):

----------------------------------------------------

Due in one year or less $ 83,387
Due in one to three years 12,855
- ------------------------------------------------------
$ 96,242
========

The Company's available-for-sale securities are carried at market value and as
of March 31, 1997, included a net unrealized gain of $297,000, principally from
U.S. government debt securities.

4. PROPERTY AND EQUIPMENT

Property and equipment as of March 31, 1997 and 1996, consisted of the
following:

--------------------------------------
(in thousands) 1997 1996
----------------------------------------------------

Land $7,026 $ -
Computer equipment 18,664 13,163
Computer software 2,979 -
Office equipment and furniture 8,249 6,074
Leasehold improvements 3,357 1,237
----------------------------------------------------
40,275 20,474
Less accumulated depreciation 13,339 8,255
----------------------------------------------------
26,936 12,219
Construction in progress - building 7,214 -
----------------------------------------------------
$34,150 $12,219
================

Depreciation and amortization expense for the years ended March 31, 1997, 1996,
and 1995, was $5,084,000, $2,993,000, and $1,603,000, respectively.

5. ACCRUED LIABILITIES

Accrued liabilities as of March 31, 1997 and 1996, consisted of the following:

-----------------------------------------------------
(in thousands) 1997 1996
- -------------------------------------------------------------------------------

Accrued self insurance $ 384 $ 282
Accrued compensation 649 747
Accrued fringe benefits 1,255 921
Accrued marketing development funds 3,308 2,408
Taxes payable 146 3,468
Other accrued expenses 1,795 1,516
- -------------------------------------------------------------------------------
Total $7,537 $9,342
============================

29

32
Macromedia, Inc. and Subsidiaries

6. LINE OF CREDIT

The Company has a $15,000,000 unsecured line of credit with a bank with interest
at the bank's prime rate which expires on July 15, 1997. Certain financial
covenants under the agreement become effective when borrowings commence. As of
March 31, 1997, no borrowings had been made on this line of credit.

7. INCOME TAXES

The components of the provision for income taxes (benefit) for the years ended
March 31, 1997, 1996, and 1995, are as follows:

--------------------------------------------------------------------------------------------
(in thousands) 1997 1996 1995
- --------------------------------------------------------------------------------------------------------------

Current:
Federal $ - $ 3,519 $ 199
State 13 765 100
Foreign 342 343 230

Total current 355 4,627 529
Deferred:
Federal (3,091) (3,197) -
State (741) (1,478) -
- --------------------------------------------------------------------------------------------------------------
Total deferred (3,832) (4,675) -
- --------------------------------------------------------------------------------------------------------------
Add charge in lieu of taxes attributable
to employee stock plans - 8,827 526
- --------------------------------------------------------------------------------------------------------------
Total $(3,477) $ 8,779 $1,055
======================================================

The provision for income taxes differs from the expected tax expense amount
computed by applying the statutory federal income tax rate of 35% to income
before income taxes for the years ended March 31, 1997 and 1996, and 34% for the
year ended March 31, 1995, as a result of the following:

-------------------------------------------------------------------------
(in thousands) 1997 1996 1995
- -------------------------------------------------------------------------------------------

Computed tax at statutory rate $(3,289) $ 11,123 $ 2,582
State taxes (473) 497 485
Foreign taxes - - 230
Pre-acquisition taxes of Altsys - - 184
Nondeductible acquisition costs - 768 -
Change in beginning of year valuation
allowance on deferred tax assets - (4,555) (2,582)
Alternative minimum tax - - 156
Other 285 946 -
- -------------------------------------------------------------------------------------------
Total $(3,477) $ 8,779 $ 1,055
============================================

The tax effect of temporary differences that give rise to significant portions
of the deferred tax assets as of March 31, 1997 and 1996, is presented as
follows:

----------------------------------------------------
(in thousands) 1997 1996
- ---------------------------------------------------------------------------

Reserves, accruals, and other $ 7,900 $ 3,995
Net operating loss carryforward (federal) 11,088 6,931
Net operating loss carryforward (state) 299 140
Credit for increasing research activities 3,225 2,854
Other credits 546 401
- ---------------------------------------------------------------------------
Total deferred tax assets 23,058 14,321
Less valuation allowance 14,551 9,646
- ---------------------------------------------------------------------------
Net deferred tax assets $ 8,507 $ 4,675
========================

30
33
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Macromedia, Inc. and Subsidiaries

As of March 31, 1997, the Company has available federal and state net operating
loss carryforwards of approximately $32,000,000 and $5,000,000, respectively.
The Company also has unused research and alternative minimum tax credit
carryforwards of approximately $2,200,000 and $1,600,000 for federal and
California purposes, respectively. If not utilized, net operating loss
carryforwards and the credit carry-forwards will expire in fiscal years 2002
through 2012.

Approximately $13,200,000 of the valuation allowance for deferred tax assets is
attributable to employee stock plans, the benefit from which will be allocated
to paid-in capital rather than current earnings when subsequently recognized.
The Company's ability to utilize the loss carryforwards and certain research
credit carryforwards are subject to limitations pursuant to the ownership change
rules of Internal Revenue Code, Section 382. Management believes that it is more
likely than not that the results of future operations will generate sufficient
taxable income to realize the net deferred tax assets.

8. STOCKHOLDERS' EQUITY

STOCK SPLIT. Effective October 16, 1995, the Company completed a 2-for-1 stock
split of its common stock which was effected in the form of a stock dividend. In
this report, all per share amounts and number of shares have been retroactively
restated to reflect the stock split.

PREFERRED STOCK. The Company is authorized to issue 5,000,000 shares of
convertible preferred stock with a par value of $0.001 per share.

STOCK OPTION PLANS. As of March 31, 1997, there are stock options outstanding
in connection with the following stock option plans:

(i) MacroMind 1989 Incentive and Nonstatutory Stock Option Plans
(ii) Paracomp 1989 Stock Option Plan
(iii) Authorware 1988 Stock Option Plan
(iv) 1992 Equity Incentive Plan (EIP)
(v) 1993 Employee Stock Purchase Plan (ESPP)
(vi) 1993 Directors Stock Option Plan

The options outstanding under the plans indicated at (i) through (iii) (Prior
Plans) above were assumed as a result of the Company being the successor company
resulting from merger activities.

The EIP provides for the grant of incentive and nonqualified stock options,
restricted stock, and stock bonuses. The total number of shares reserved
pursuant to the EIP as of March 31, 1997, was 10,800,000 shares. Any shares
issuable upon exercise of options granted pursuant to the Prior Plans that
expire or become unexercisable for any reason without having been exercised in
full shall no longer be available for distribution under the Prior Plans, but
shall be available for distribution under the EIP.

The 1993 Employee Stock Purchase Plan and the 1993 Directors Stock Option Plan
have reserved 400,000 and 300,000 shares of common stock, respectively, for
issuance under those plans. Under the ESPP and subject to certain limitations,
employees may purchase, through payroll deductions of 2 to 10% of compensation,
shares of common stock at a price per share that is the lesser of 85% of the
fair market value as of the beginning of the offering period or the end of the
purchase period. As of March 31, 1997, 280,063 shares had been issued under the
plan.

In connection with the Altsys and iband acquisitions, all of the outstanding
options to purchase Altsys and iband common stock were converted into options to
purchase the Company's common stock. All of the Company's options converted from
Altsys options were exercised as of March 31, 1995.

During fiscal 1997, the Company granted non-plan options to its President at the
time of hire, to acquire 1,000,000 shares of common stock at an exercise price
of $15.00 per share, representing the fair market value of the stock at the time
of grant.

Stock options are granted at a price equal to fair market value at the time of
the grant and normally vest over four years from the date of grant. The options
expire 10 years from the date of grant and are normally canceled three months
after an employee's termination.

31

34
Macromedia, Inc. and Subsidiaries

The following summarizes stock option activity for the years ended March 31,
1997, 1996, and 1995:

--------------------------------------------------
Weighted-
Number Exercise price average
of shares per share exercise price
- ----------------------------------------------------------------------------------

Options outstanding
as of March 31, 1994 4,879,928 $0.20 - 9.63 $ 1.816
Granted 3,330,794 4.75 - 16.50 9.034
Exercised (1,398,302) 0.20 - 10.94 0.856
Canceled (1,067,256) 0.22 - 10.94 5.730
- ---------------------------------------------------------------------------------
Options outstanding
as of March 31, 1995 5,745,164 0.20 - 16.50 5.508
Granted 2,426,215 0.31 - 41.31 25.194
Exercised (1,461,806) 0.20 - 36.88 2.364
Canceled (346,547) 0.34 - 40.00 14.075
- ---------------------------------------------------------------------------------
Options outstanding
as of March 31, 1996 6,363,026 0.20 - 41.31 13.270
Granted 5,291,715 8.44 - 44.50 15.581
Exercised (595,063) 0.20 - 40.00 4.194
Canceled (2,600,123) 0.31 - 40.00 25.530
- ---------------------------------------------------------------------------------
Options outstanding
as of March 31, 1997 8,459,555 $0.20 - 44.50 $12.200
=================================================

As of March 31, 1997, 1996 and 1995 options to purchase 3,067,496, 1,869,848 and
907,499 shares of common stock, respectively, were exercisable under the plans.

The weighted-average fair value of options granted during the years ended March
31, 1997 and 1996, was $9.049 and $16.084, respectively.

The Company has recorded deferred compensation of $415,000 for the difference
between the grant price and the deemed fair value of the common stock underlying
the options issued in connection with the iband acquisition in March 1996. This
amount is amortized over the vesting period of the individual options, generally
four years. The remaining balance as of March 31, 1997, is $149,000.

Pursuant to SFAS No. 123, Accounting for Stock-Based Compensation, the Company
is required to disclose the pro forma effects on net income (loss) and net
income (loss) per share data as if the Company had elected to use the fair value
approach to account for all its employee stock-based compensation plans. Had
compensation cost for the Company's plans been determined consistent with the
fair value approach enumerated in SFAS No. 123, the Company's pro forma net loss
and pro forma net loss per share for the year ended March 31, 1997, and the pro
forma net income and pro forma net income per share for the year ended March 31,
1996, would have been increased as indicated below:

-----------------------------------------------------
(in thousands) 1997 1996
- -------------------------------------------------------------------------------

Pro forma net income (loss):
As reported $ (5,920) $ 23,002
Adjusted pro forma (13,838) 20,602

Pro forma net income (loss) per share:
As reported $ (0.16) $ 0.59
Adjusted pro forma (0.37) 0.53
===============================

The fair value of options granted was estimated on the date of grant using the
Black-Scholes option-pricing model with the following weighted-average
assumptions used for grants in 1997 and 1996:

--------------
1997 1996
- ---------------------------------------------------------

Weighted-average risk free rate 6.27% 5.77%
Expected life (years) 3.00 3.00
Volatility 83.00 83.00
Dividend yield - -

32
35

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Macromedia, Inc. and Subsidiaries

The following table summarizes information about fixed stock options outstanding
as of March 31, 1997:

Options outstanding Options exercisable
-------------------------------------------- --------------------------------
Weighted-
average Weighted Weighted-
Number of remaining average Number of average
Range of exercise prices options contractual life exercise price options exercise price
- ----------------------------------------------------------------------------------------------------------------

From $ 0.20 to $ 0.96 658,185 5.52 $ 0.595 642,976 $ 0.601
From $ 1.44 to $ 3.00 373,026 6.30 2.840 327,510 2.831
From $ 3.50 to $ 5.25 729,658 7.14 4.844 482,531 4.771
From $ 6.00 to $ 9.00 448,206 8.84 7.774 323,104 7.772
From $ 9.31 to $13.00 1,627,278 8.49 11.261 511,870 11.179
From $14.69 to $22.00 4,305,078 9.11 15.627 671,572 16.395
From $22.38 to $32.75 268,461 8.60 26.702 93,931 25.942
From $34.00 to $44.50 49,663 8.84 39.692 14,002 39.383
- ----------------------------------------------------------------------------------------------------------------
From $ 0.20 to $44.50 8,459,555 8.39 $ 12.200 3,067,496 $ 8.426
========= =========

On May 6, 1997, the Company's Board of Directors approved a repricing of
approximately 4.9 million outstanding stock options held by existing employees,
excluding the Company's Chairman and President, to the current fair market value
of the Company's stock.

33
36
Macromedia, Inc. and Subsidiaries

9. COMMITMENTS AND CONTINGENCIES

ROYALTIES. The company has entered into agreements with third parties that
provide for royalty payments based on a per unit wholesale price of certain
products.

LEASES. The Company leases office space and certain equipment under operating
leases, certain of which contain renewal and purchase options.

Future minimum payments under operating leases with an initial term of more than
one year are summarized as follows (in thousands):

----------------------------------------------------

1998 $ 3,676
1999 3,544
2000 3,112
2001 2,474
2002 2,539
Thereafter 10,702
----------------------------------------------------
Total minimum lease payments $ 26,047
=========

Rent expense was $2,994,000, $1,774,000, and $1,131,000 for the years ended
March 31, 1997, 1996, and 1995, respectively.

LITIGATION. The Company is also subject to various legal matters that arise in
the normal course of business. In the opinion of management, any liability
resulting from the disposition of such matters would not have a material adverse
effect on the financial position of the Company.

10. FOREIGN CURRENCY FORWARD CONTRACTS

The Company entered into various forward exchange contracts as of March 31,
1997. The future value of these contracts is subject to market risk resulting
from foreign currency exchange rate volatility. The Company has marked-to-market
these contracts with the resulting gain (loss) recorded in the statement of
operations.

-----------------------
Fair Contract
value amount
- ---------------------------------------------------

Forward contracts:
Buy currency $ 658 $ 658
Sell currency 4,399 4,364

Contracts mature on May 30, 1997.

Current market rates were used to estimate the fair value of foreign currency
forward contracts.

11. EMPLOYEE BENEFITS

The Company maintains a profit sharing salary deferral 401(k) defined
contribution benefit plan that covers all employees who have attained 21 years
of age and completed at least 1,000 hours of service. This plan allows employees
to defer up to 15% of their pretax salary in certain investments at the
discretion of the employee. Employer contributions are made at the discretion of
the Company's Board of Directors. Employer contributions made to the plan during
the years ended March 31, 1997, 1996, and 1995, were $447,000, $291,000, and
zero respectively.

34
37
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Macromedia, Inc. and Subsidiaries

12. RELATED PARTY

Included in other long-term assets is a full recourse loan of $2,000,000 that
was extended to the Company's President during fiscal 1997 and is secured by a
personal residence. The principal and accrued interest is due in full on
November 1, 1999. As of March 31, 1997, the unpaid balance was $2,000,000 with
additional accrued interest of $50,000. In addition, a full recourse loan of
$410,000 was extended to a Vice President and General Manager in 1997 and is
secured by a personal residence. The principal and accrued interest is due in
full on January 28, 2002. As of March 31, 1997, the unpaid balance was $410,000
with additional accrued interest of approximately $4,000.

13. INFORMATION BY GEOGRAPHIC AREA

The Company's operations outside the United States consist of sales offices of
wholly owned subsidiaries in Japan, the United Kingdom, the Netherlands, the
Republic of Ireland, and international branches. Domestic operations are
responsible for the design and development of all products, as well as shipping
to meet worldwide customer commitments. The foreign sales offices receive a
commission on export sales within the territory. Accordingly, for financial
statement purposes, it is not meaningful to segregate operating profit (loss)
for the foreign sales offices. The distribution of net revenues and identifiable
assets by geographic areas for the years ended March 31, 1997, 1996, and 1995,
follows:

-----------------------------------------------------
(in thousands) 1997 1996 1995
---------------------------------------------------------------------

Net revenues:
United States $52,534 $67,560 $37,367
Europe 24,721 28,089 8,696
Pacific Rim 30,110 21,042 9,829
---------------------------------------------------------------------
Total net revenues $107,365 $116,691 $55,892
===========================

Identifiable assets:
United States $153,615 $154,166 $54,900
Europe 5,255 470 278
Pacific Rim 2,256 1,479 228
Eliminations (4,229) (993) (2,976)
---------------------------------------------------------------------
Total assets $156,897 $155,122 $52,430
===========================

35

38
QUARTERLY RESULTS OF OPERATIONS (UNAUDITED)
Macromedia, Inc. and Subsidiaries

Summarized quarterly financial information for fiscal years 1997 and 1996 is as
follows:

Quarter ended
---------------------------------------------------------------------------------------------------------------
(in thousands, except per share data)
Fiscal
Fiscal Year June 30 September 30 December 31 March 31 year totals
- ---------------------------------------------------------------------------------------------------------------------------

1997:
Total revenues $35,010 $31,025 $ 28,104 $ 13,226 $ 107,365
Gross profit 29,576 26,520 22,542 5,481 84,119
Operating income (loss) 8,953 5,455 (3,390) (25,024) (14,006)
Net income (loss) 7,120 4,610 (2,359) (15,291) (5,920)
Net income (loss) per share(a) 0.18 0.12 (0.06) (0.41) (0.16)

- ---------------------------------------------------------------------------------------------------------------------------
1996:
Total revenues $23,857 $27,301 $ 30,926 $ 34,607 $ 116,691
Gross profit 19,632 22,626 25,651 29,182 97,091
Operating income 5,231 6,725 8,800 6,924 27,680
Net income 4,423 5,417 7,152 6,010 23,002
Net income per share(a) 0.13 0.15 0.18 0.15 0.59

(a) See Note 1 of notes to consolidated financial statements for an explanation
of the determination of the number of shares used in computing net income (loss)
per share.

36

39
INDEPENDENT AUDITORS' REPORT
Macromedia, Inc. and Subsidiaries

THE BOARD OF DIRECTORS
MACROMEDIA, INC. AND SUBSIDIARIES:

We have audited the accompanying consolidated balance sheets of Macromedia, Inc.
and subsidiaries as of March 31, 1997 and 1996, and the related consolidated
statements of operations, stockholders' equity, and cash flows for each of the
years in the three-year period ended March 31, 1997. In connection with our
audits of the consolidated financial statements, we have also audited the
financial statement schedule as listed in the accompanying index. These
consolidated financial statements and financial statement schedule are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these consolidated financial statements based on our audits. We did
not audit the financial statements of Altsys Corporation, a company acquired by
Macromedia, Inc. in a business combination accounted for as a pooling of
interests as described in Note 2 to the consolidated financial statements, which
statements reflect total revenues constituting 9% in fiscal 1995 of the related
consolidated totals. Those statements were audited by other auditors whose
report has been furnished to us, and our opinion, insofar as it relates to the
amounts included for Altsys Corporation, is based solely on the report of the
other auditors.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits and the report of the other auditors provide a
reasonable basis for our opinion.

In our opinion, based on our audits and the report of the other auditors, the
consolidated financial statements referred to above present fairly, in all
material respects, the financial position of Macromedia, Inc. and subsidiaries
as of March 31, 1997 and 1996, and the results of their operations and their
cash flows for each of the years in the three-year period ended March 31, 1997,
in conformity with generally accepted accounting principles. Also in our
opinion, the related financial statement schedule, when considered in relation
to the basic consolidated financial statements taken as a whole, presents
fairly, in all material respects, the information set forth therein.

/s/ KPMG PEAT MARWICK LLP
- -------------------------

Palo Alto, California
May 6, 1997

37

40
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURES

Not Applicable.

38
41

PART III

Certain information required by Part III is omitted from this Report since the
Company plans to file with the Securities and Exchange Commission the definitive
proxy statement for its 1997 Annual Meeting of Stockholders (the "Proxy
Statement") not later than 120 days after the end of the fiscal year covered by
this Report, and certain information included therein is incorporated herein by
reference.

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

The information concerning the Company's directors required by this Item is
incorporated by reference to the section in the Company's Proxy Statement
entitled "Proposal No. 1 - Election of Directors."

The information concerning the Company's executive officers required by this
Item is incorporated by reference herein to Part I, Item 4A, entitled
"Executives Officers of the Registrant." on page 10 of this Report.

The information concerning compliance with Section 16 of the Securities Exchange
Act of 1934 is incorporated by reference to the section in the Company's proxy
statement entitled " Section 16(a) Beneficial Ownership Reporting Compliance."

ITEM 11. EXECUTIVE COMPENSATION

The information required by this Item is incorporated by reference to the
sections in the Company's Proxy Statement entitled "Executive Compensation,"
"Compensation of Directors," "Employment Agreements," and "Compensation
Committee Interlocks and Insider Participation."

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The information required by this Item is incorporated by reference to the
section in the Company's Proxy Statement entitled "Security Ownership of Certain
Beneficial Owners and Management."

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The information required by this Item is incorporated by reference to the
section in the Company's Proxy Statement entitled "Certain Transactions."

39
42

PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

(a) The following documents are filed as part of this Report:

1. Financial Statements. The following Consolidated Financial
Statements of Macromedia, Inc. and Subsidiaries are incorporated by
reference from Part II, Item 8 of this Form 10-K:

PAGE
----

Consolidated Balance Sheets - March 31, 1997 and 1996 20
Consolidated Statements of Operations - Years Ended March 31, 1997, 1996, and 1995 21
Consolidated Statements of Stockholders' Equity - Years Ended
March 31, 1997, 1996 and 1995 22
Consolidated Statements of Cash Flows - Years Ended March 31, 1997,
1996, and 1995 23
Notes to Consolidated Financial Statements 25
Report of KPMG Peat Marwick LLP 37

2. Financial Statement Schedule. The following financial statement
schedule of Macromedia, Inc. and Subsidiaries for the fiscal years
ended March 31, 1997, 1996 and 1995 is filed as part of this Report
and should be read in conjunction with the Consolidated Financial
Statements of Macromedia, Inc.

SCHEDULE PAGE
- -------- ----

II Valuation and Qualifying Accounts 46

Schedules not listed above have been omitted because they are not applicable or
are not required or the information required to be set forth therein is included
in the Consolidated Financial Statements or Notes thereto.

40
43

3. Exhibits

EXHIBIT
NUMBER EXHIBIT TITLE
- ------ -------------

2.01 Agreement and Plan of Reorganization by and among the Registrant,
Authorware, Inc. and MacroMind/Paracomp, Inc., dated as of
February 28, 1992, and certain exhibits thereto. (Incorporated
herein by reference to exhibit 2.01 to the Registrant's
registration statement on Form S-1 (File number 33-70624)
declared effective by the Commission on December 10, 1993 (The
"Form S-1")).

2.02 Agreement and Plan of Reorganization among MacroMind, Inc.,
Paracomp, Inc. and Certain Shareholders of Paracomp, Inc. dated
August 21, 1991, as amended October 11, 1991 and certain exhibits
thereto. (Incorporated herein by reference to exhibit 2.02 to the
Form S-1).

2.03 Agreement and Plan of Reorganization dated October 26, 1994
between the Registrant and Altsys Corporation. (Incorporated
herein by reference to exhibit 2.03 to the Registrant's
registration statement on Form S-4 (File number 33-87264)
declared effective by the Commission on December 14, 1994 (The
"Altsys S-4")).

2.04 Agreement of Merger and Articles of Merger dated January 20, 1995
entered into by the Registrant and Altsys Corporation.
(Incorporated herein by reference to exhibit 2.04 to the
Registrant's Quarterly Report on Form 10-Q for the quarter ended
December 31, 1994 (the "December 31, 1994 10-Q")).

2.05 Agreement and Plan of Reorganization dated as of August 30, 1995,
by and between Macromedia and Fauve and related documents.
(Incorporated herein by reference to exhibit 2.01 to the
Registrant's Current Report on Form 8-K dated August 31, 1995
(the "Fauve 8-K")).

2.06 Agreement of Merger dated as of August 30, 1995, by and between
Macromedia and Fauve. (Incorporated herein by reference to
exhibit 2.02 to the Fauve 8-K.)

3.01 Registrant's Certificate of Incorporation, as amended.
(Incorporated herein by reference to exhibit 4.01 to the
Registrant's registration statement on Form S-8 (File number
33-89092) declared effective by the Commission on February 3,
1995 (The "February 1995 S-8")).

3.02 Certificate of Amendment of Registrant's Amended and Restated
Certificate of Incorporation. (Incorporated herein by reference
to exhibit 3.02 to the Registrant's Amendment No. 1 to
registration statement on Form 8-A filed on October 5, 1995 (the
"First 8-A Amendment")).

3.03 Registrant's Bylaws. (Incorporated herein by reference to exhibit
3.02 to the Form S-1).

3.04 Amendment to Registrant's Bylaws effective October 15, 1993.
(Incorporated herein by reference to exhibit 3.03 to the
Form S-1).

4.01 Investor Rights Agreement, dated as of March 31, 1992, as amended
April 1, 1992, between the Registrant and various investors.
(Incorporated herein by reference to exhibit 4.01 to the Form
S-1).

41
44

EXHIBIT
NUMBER EXHIBIT TITLE
- ------ -------------

4.02 Amendment Number 2 to the Investor Rights Agreement effective
January 20, 1995. (Incorporated herein by reference to exhibit
4.02 to the Registrant's Annual Report on Form 10-K for the
fiscal year ended March 31, 1995 (the "March 31, 1995 10-K")).

4.03 Amendment Number Three to Investor Rights Agreement effective
July 12, 1995. (Incorporated herein by reference to exhibit 4.03
to the Registrant's Quarterly Report on Form 10-Q for the quarter
ended June 30, 1995 (the "June 30, 1995 10-Q")).

4.04 Amendment Number Four to Investor Rights Agreement effective
August 31, 1995. (Incorporated herein by reference to exhibit
4.04 to the First 8-A Amendment.)

4.05 Amendment Number Five to the Investor Rights Agreement
(Incorporated herein by reference to exhibit 4.06 to Form S-3
(File number 333-644), declared effective February 8, 1996).

4.06 Amendment Number Six to Investor Rights Agreement, effective
March 14, 1996 (Incorporated herein by reference to exhibit 4.06
to the Registrant's Annual Report on Form 10-K for the fiscal
year ended March 31, 1996 (the "March 31, 1996 10-K")).

4.07 Amendment Number Seven to Investor Rights Agreement, effective
December 31, 1996.

10.01* 1989 Paracomp Stock Option Plan. (Incorporated herein by
reference to exhibit 10.01 to the Form S-1).

10.02* 1989 MacroMind Incentive Stock Option Plan and 1989 Nonstatutory
Stock Option Plan as amended March 1992. (Incorporated herein by
reference to exhibit 10.02 to the Form S-1).

10.03* 1988 Authorware Stock Option Plan as amended and restated
February 1992. (Incorporated herein by reference to exhibit 10.03
to the Form S-1).

10.04* 1992 Equity Incentive Plan and related documents, as amended to
date.

10.05* 1993 Directors Stock Option Plan and related documents, as
amended to date. (Incorporated herein by reference to exhibit
10.05 to the June 30, 1995 10-Q).

10.06* 1993 Employee Stock Purchase Plan. (Incorporated herein by
reference to exhibit 10.06 to the March 31, 1996 10-K).

10.07* Form of Indemnification Agreement entered into by Registrant with
each of its directors and executive officers. (Incorporated
herein by reference to exhibit 10.08 to the Form S-1).

10.08* Employment Agreement between the Registrant and John C. Colligan
dated December 9, 1988. (Incorporated herein by reference to
exhibit 10.09 to the Form S-1).

10.09* Employment and Noncompetition Agreement with Kevin F. Crowder.
(Incorporated herein by reference to exhibit 10.12 to the
December 31, 1994 10-Q).

10.10* Employment and Noncompetition Agreement with James R. Von Ehr II.
(Incorporated herein by reference to exhibit 10.13 to the
December 31, 1994 10-Q).

42
45

EXHIBIT
NUMBER EXHIBIT TITLE
- ------ -------------

10.11 Lease Agreement by and between Registrant and Toda Development,
Inc. dated June 27, 1991 as amended. (Incorporated herein by
reference to exhibit 10.07 to the Form S-1).

10.12 Third amendment to Lease Agreement by and between Registrant and
Toda Development, Inc. dated November 7, 1994 and fourth
amendment to Lease Agreement by and between Registrant and Toda
Development, Inc. dated April 6, 1995. (Incorporated herein by
reference to exhibit 10.14 to the March 31, 1995 10-K).

10.13 Fifth Amendment to Lease Agreement by and between Registrant and
Toda Development, Inc. dated August 31, 1995 and sixth amendment
to Lease Agreement by and between Registrant and Toda
Development, Inc. dated October 31, 1995. (Incorporated herein by
reference to exhibit 10.18 to the Registrant's Quarterly Report
on Form 10-Q for the quarter ended December 31, 1995).

10.14 Seventh Amendment to Lease Agreement by and between Registrant
and Toda Development, Inc. dated December 15, 1995 and Eighth
Amendment to Lease Agreement by and between Registrant and Toda
Development, Inc. dated January 25, 1996 and Ninth Amendment to
Lease Agreement by and between Registrant and Toda Development,
Inc. dated February 21, 1996 and Tenth Amendment to Lease
Agreement by and between Registrant and Toda Development, Inc.
dated April 30, 1996 and Eleventh Amendment to Lease Agreement by
and between Registrant and Toda Development, Inc. dated June 13,
1996. (Incorporated herein by reference to exhibit 10.15 to the
March 31, 1996 10-K).

10.15 Twelfth Amendment to Lease Agreement by and between Registrant
and Toda Development, Inc. dated November 26, 1996 and Thirteenth
Amendment to Lease Agreement by and between Registrant and Toda
Development, Inc. dated February 25, 1997 and Fourteenth
Amendment to Lease Agreement by and between Registrant and Toda
Development, Inc. dated February 25, 1997.

10.16 Termination and License Agreement by and between Altsys
Corporation and Aldus Corporation, dated October 24, 1994
(Incorporated herein by reference to exhibit 10.11 to the
Altsys S-4).

10.17 Letter Agreement between the Registrant and Michael Solomon
(Incorporated herein by reference to exhibit 10.12 to the
Altsys S-4).

10.18 Line of Credit Agreement by and between Registrant and Imperial
Bank dated August 2, 1995. (Incorporated herein by reference to
exhibit 10.17 to the Registrant's Quarterly Report on Form 10-Q
for the quarter ended September 30, 1995).

10.19** Distribution Agreement by and between the Registrant and Ingram
Micro, Inc. dated March 28, 1996. (Incorporated herein by
reference to exhibit 10.19 to the March 31, 1996 10-K).

10.20* Employment Agreement between the Registrant and Robert K. Burgess
dated August 25, 1996. (Incorporated herein by reference to
exhibit 10.20 to the Registrant's Quarterly Report on Form 10-Q
for the quarter ended September 30, 1996).

10.21* Employment Agreement between the Registrant and James White dated
January 1, 1997.

10.22* Employment Agreement between the Registrant and John C. Parsons,
Jr. dated February 17, 1997.

11.01 Statement regarding computation of per share earnings (loss).

21.01 List of Registrant's subsidiaries.

23.01 Consent of KPMG Peat Marwick LLP, Independent Auditors.

43
46

23.02 Consent of Arthur Andersen LLP, Independent Auditors.

24.01 Power of Attorney (see page 45 of this Form 10-K).

27.01 Financial Data Schedule.

* Represents a management contract or compensatory plan or arrangement

** Confidential treatment has been granted with respect to certain portions
of this agreement. Such portions have been redacted and marked with a
double asterisk. The non-redacted version of this agreement was sent to
the Securities and Exchange Commission pursuant to an application for
confidential treatment.

(b) Reports on Form 8-K: No reports on Form 8-K were required to be filed
for the quarter ended March 31, 1997.

With the exception of the information incorporated by reference to the
Proxy Statement in Items 10, 11, 12 and 13 of Part III, the Proxy
Statement is not deemed to be filed as part of this Report.

(c) See Item 14(a)(3) above.

(d) See Item 14(a)(2) above.

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47

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange
Act of 1934, the Registrant has duly caused this Report to be signed on its
behalf by the undersigned, thereunto duly authorized.

MACROMEDIA, INC.

By: /s/ Robert K. Burgess
Robert K. Burgess
President
Dated: June 27, 1997

POWER OF ATTORNEY

KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears
below constitutes and appoints Robert K. Burgess and John C. Parsons, Jr.,
jointly and severally, his attorneys-in-fact, each with the power of
substitution, for him in any and all capacities, to sign any amendments to this
Report on Form 10-K, and to file same, with exhibits thereto and other documents
in connection therewith, with the Securities and Exchange Commission, hereby
ratifying and confirming all that each of said attorneys-in-fact, or his
substitutes, may do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities and Exchange Act of 1934, this
Report has been signed below by the following persons on behalf of the
Registrant and in the capacities and dates indicated.

SIGNATURE TITLE DATE
--------- ----- ----

PRINCIPAL EXECUTIVE OFFICER:

/s/ Robert K. Burgess President June 27, 1997
Robert K. Burgess

PRINCIPAL FINANCIAL AND ACCOUNTING OFFICER:

/s/ John C. Parsons, Jr. Vice President of Finance and June 27, 1997
John C. Parsons, Jr. Operations, Chief Financial Officer
and Secretary

ADDITIONAL DIRECTORS:

/s/ John C. Colligan Chairman of the Board of Directors June 27, 1997
John C. Colligan

/s/ Kevin F. Crowder Director June 27, 1997
Kevin F. Crowder

/s/ L. John Doerr Director June 27, 1997
L. John Doerr

/s/ C. Richard Kramlich Director June 27, 1997
C. Richard Kramlich

/s/ John C. Laing Director June 27, 1997
John C. Laing

/s/ Donald L. Lucas Director June 27, 1997
Donald L. Lucas

/s/ William B. Welty Director June 27, 1997
William B. Welty

/s/ James R. Von Ehr II Director June 27, 1997
James R. Von Ehr II

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48

MACROMEDIA, INC. AND SUBSIDIARIES
SCHEDULE II
VALUATION AND QUALIFYING ACCOUNTS
YEARS ENDED MARCH 31, 1997, 1996 AND 1995
(IN THOUSANDS)

BALANCE AT CHARGED TO BALANCE
BEGINNING COSTS AND AT END
DESCRIPTION OF PERIOD EXPENSES DEDUCTIONS OF PERIOD
----------- --------- -------- ---------- ---------

Allowance for Doubtful Accounts
Year Ended March 31, 1997 $ 935 $1,385 $1,348 $ 972
Year Ended March 31, 1996 $ 399 $ 740 $ 204 $ 935
Year Ended March 31, 1995 $ 321 $ 243 $ 165 $ 399

Allowance for Returns
Year Ended March 31, 1997 $3,442 $16,009 $12,637 $6,814
Year Ended March 31, 1996 $1,088 $ 8,923 $ 6,569 $3,442
Year Ended March 31, 1995 $ 639 $ 3,791 $ 3,342 $1,088

Allowance for Obsolete Inventory
Year Ended March 31, 1997 $ 754 $3,830 $ 675 $3,909
Year Ended March 31, 1996 $ 533 $ 805 $ 584 $ 754
Year Ended March 31, 1995 $ 160 $ 373 $ - $ 533

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49

EXHIBIT
NUMBER DESCRIPTION PAGE
- ------ ----------- ----

4.07 Amendment Number Seven to Investor Rights Agreement, effective
December 31, 1996 49

10.04* 1992 Equity Incentive Plan and related documents, as amended to
date 55

10.15 Twelfth Amendment to Lease Agreement by and between Registrant
and Toda Development, Inc. dated November 26, 1996 and Thirteenth
Amendment to Lease Agreement by and between Registrant and Toda
Development, Inc. dated February 25, 1997 and Fourteenth
Amendment to Lease Agreement by and between Registrant and Toda
Development, Inc. dated February 25, 1997 70

10.21* Employment Agreement between Registrant and James White dated
January 1, 1997 80

10.22* Employment Agreement between Registrant and John C. Parsons, Jr.
dated February 17, 1997 98

11.01 Statement regarding computation of per share earnings (loss) 105

21.01 List of Registrant's subsidiaries 107

23.01 Consent of KPMG Peat Marwick LLP, Independent Auditors 109

23.02 Consent of Arthur Andersen LLP, Independent Auditors 111

27.01 Financial Data Schedule 113

* Represents a management contract or compensatory plan or arrangement

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