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SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
[X] Annual Report Pursuant to Section 13 or 15(d) of the Securities Exchange
Act of 1934 (Fee Required) For the fiscal year ended December 31, 1998
[ ] Transition Report Pursuant to Section 13 or 15(d) of the Securities
Exchange Act of 1934 (No Fee Required)
For the transition period from ___________ to ___________
Commission File No. 0-29768
24/7 Media, Inc.
(Exact name of registrant as specified in its charter)
Delaware 13-3995672
- - ---------------------------------------- --------------------------------
(State or other jurisdiction of (I.R.S. Employer Identification)
incorporation or organization)
1250 Broadway
New York, New York 10001
- - ---------------------------------------- --------------------------------
(Address of principal executive offices) (Zip Code)
(212) 231-7100
----------------------------------------------------
(Registrant's telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act: None
Securities registered pursuant to Section 12(g) of the Act:
Common Stock, par value $.01 per share
--------------------------------------
(Title of Class)
Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.
Yes X No
--- ---
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. _________
Aggregate market value of voting stock held by non-affiliates of registrant as
of February 28, 1999: $ 279,215,457
Number of shares of Common Stock outstanding as of February 28, 1999: 16,432,244
24/7 MEDIA, INC.
ANNUAL REPORT ON FORM 10-K
TABLE OF CONTENTS
Item No. Page
Part I
1. Business......................................................... 1
2. Properties....................................................... 11
3. Legal Proceedings................................................ 11
4. Submission of Matters to a Vote of Security Holders.............. 11
Part II
5. Market for Registrant's Common Equity and Related Stockholder
Matters.......................................................... 12
6. Selected Consolidated Financial Data............................. 13
7. Management's Discussion and Analysis of Financial Condition
and Results of Operations........................................ 14
8. Financial Statements and Supplementary Data...................... 28
9. Changes in and Disagreements with Accountants on Accounting
and Financial Disclosure......................................... 29
Part III
10. Directors and Executive Officers................................. 30
11. Executive Compensation........................................... 35
12. Security Ownership of Certain Beneficial Owners and Management... 38
13. Certain Relationships and Related Transactions................... 40
Part IV
14. Exhibits, Financial Statements, and Reports on Form 8-K.......... 43
PART I
ITEM 1. BUSINESS OF THE REGISTRANT
Overview
We are an Internet advertising and direct marketing firm that enables both
advertisers and Web publishers to capitalize on the many opportunities
presented by Internet advertising, direct marketing and electronic commerce. We
generate revenue by selling advertisements and promotions for our Affiliated
Web sites. In particular, we operate:
o the 24/7 Network, a network of over 150 high profile Affiliated Web sites
to which we delivered an aggregate of more than 900 million
advertisements in December 1998;
o the ContentZone, a network of over 2,500 small to medium-sized Affiliated
Web sites to which we delivered an aggregate of more than 50 million
advertisements in December 1998; and
o the 24/7 Media Europe Network, a network of over 60 Web sites that
generated an aggregate of more than 200 million page views in December
1998, through our recently acquired 60% owned subsidiary, 24/7 Media
Europe.
In addition, we are supporting the development of the 24/7 Media Asia
Network through an agreement with China.com Corporation.
We operate in the rapidly growing Internet advertising industry.
International Data Corp. estimates that at the end of 1998 there were over 51
million Web users in the United States and over 97 million Web users worldwide
and that by the end of 2002 the number of Web users will increase to over 135
million in the United States and to over 319 million worldwide. Forrester
Research estimates that the dollar value of Internet advertising will increase
from $1.5 billion in 1998 to $15.3 billion in 2003. There can be no assurance
that such rapid industry growth rates will be achieved or that we will
experience similar rates of growth.
We believe that advertisers seek to place Internet ads in ways to maximize
unduplicated reach. In December 1998 we delivered an aggregate of approximately
one billion impressions and, according to Media Metrix, our networks reached
50% of all Internet users. We believe that this reach figure is among the
highest in the Internet advertising industry. We plan to aggressively recruit
Web sites for our networks to:
o further extend our reach;
o provide advertisers with a broad and diverse base of online content and
page views; and
o improve our brand awareness and visibility with media buyers.
In addition, as online advertisers and direct marketers increase their use
of the Internet, they seek solutions and technologies that allow them to
efficiently deliver highly targeted messages. Our customized solutions allow
advertisers and direct marketers to tailor their ad campaigns to reach desired
audiences, while reducing costs, easing time pressures and alleviating the need
to purchase a series of ad campaigns from numerous Web publishers. Advertisers
and direct marketers can achieve their objectives by buying ad space on a
specific Web site, within a particular content channel or across an entire
network. We are currently working on several initiatives to increase our
targeting capabilities, including the development of our Profilz database.
As Internet traffic grows, Web publishers increasingly seek to maximize
the value of their online inventory. Our extensive sales and marketing
experience provides Web publishers access to media buyers at large ad agencies
and enables them to sell advertisement space without incurring the costs and
challenges associated with building and maintaining an ad sales force.
Our senior management team includes several individuals with over fifteen
years of experience in advertising sales in the television and proprietary
online network industries. Other members of senior management contribute
extensive knowledge of ad serving technology and database targeting. We
leverage our media sales and technology expertise to maximize the value of ad
campaigns for both advertisers and Affiliated Web sites.
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Industry Background
Growth of the Internet and the Web
The Internet and the Web are experiencing dramatic growth in terms of both
the number of Web users and the number of Web sites. IDC estimates that at the
end of 1998 there were over 51 million Web users in the United States and over
97 million Web users worldwide and that by the end of 2002 the number of Web
users will increase to over 135 million in the United States and to over 319
million worldwide. In addition, Web users are spending an increasing amount of
time on the Web; a 1997 U.S. Department of Commerce study estimated that
overall traffic on the Internet is doubling every 100 days. According to
Network Solutions, the number of paid active Internet domains, including .com,
.net, .edu and .org, had grown to over 3 million by January 1999. The growth in
the number of Web users, the amount of time users spend on the Web and the
number of Web sites is being driven by the increasing importance of the
Internet as a sales and distribution channel, a communications medium and an
information resource.
Growth of Online Commerce
The Internet is dramatically affecting the methods by which consumers and
businesses are buying and selling goods and services. The Web provides online
merchants with the ability to reach a global audience and to operate with
minimal infrastructure, reduced overhead and greater economies of scale, while
providing consumers with a broad selection, increased pricing power and
unparalleled convenience. As a result, a growing number of consumers are
transacting business on the Web, including trading securities, buying consumer
goods, paying bills and purchasing airline tickets. IDC estimates that
approximately 28% of Web users purchased goods or services over the Web in 1998
and that approximately 40% of Web users will make online purchases in 2002.
Jupiter Communications also estimates that retail consumer purchases of goods
and services over the Internet will increase from $5.0 billion in 1998 to $29.4
billion in 2002. We believe that as electronic commerce expands, advertisers
and direct marketers will increasingly use the Web to advertise products, drive
traffic to their Web sites, attract customers and facilitate transactions.
Growth of Internet Advertising
The Web is evolving into an important medium for advertisers due to its
interactive nature, global reach, rapidly growing audience and the expected
increase in online commerce. Unlike more traditional advertising methods, the
Web gives advertisers the potential to target advertisements to broad audiences
or to selected groups of users with specific interests and characteristics. The
Web also allows advertisers and direct marketers to measure the effectiveness
and response rates of advertisements and to track the demographic
characteristics of Web users. The interactive nature of Web advertising enables
advertisers to better understand potential customers, and to change messages
rapidly and cost effectively in response to customer behavior and product
availability. Additionally, the Web allows advertisers and direct marketers to
reach users with attractive demographic profiles. In June 1998, IDC estimated
that 38% of Web users have a college degree, 40% have a household income
greater than $60,000, and the average Web user is approximately 33 years old.
The unique capabilities of online advertising, the growth in traffic on
the Web and the favorable characteristics of Web users have led to a
significant increase in online advertising. Forrester Research estimates that
the dollar value of Internet advertising in the U.S. will increase from $1.3
billion in 1998 to $10.4 billion in 2003, representing a 52% compounded annual
growth rate. International online ad spending is expected to grow from $0.2
billion in 1998 to $4.7 billion in 2003, representing an 87% compounded growth
rate. By comparison, Broadcasting & Cable estimates that $130 billion was spent
in 1998 on traditional media advertising in the U.S., including television,
radio, outdoor and print. Until recently, the leading Internet advertisers have
been technology companies, search engines and Web publishers. However, many of
the largest advertisers utilizing traditional media, including consumer
products companies and automobile manufacturers, are expanding their use of
online advertising. We believe that online advertising will continue to capture
an increasing share of available advertising dollars and that this trend will
drive demand for online ad inventory and for sophisticated Internet advertising
solutions.
Opportunities for Direct Marketing
The Web also represents an attractive medium for direct marketing, which
has traditionally been conducted through direct mail, telemarketing and
televison infomercials. The interactive nature of the Web
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enables direct marketers to deliver targeted promotions to consumers at the
point-of-sale. The success of a direct marketing campaign is measured by the
response rate of consumers. The Internet has the potential to enable direct
marketers to increase consumer response rates and decrease
costs-per-transaction by targeting and delivering direct marketing campaigns to
particular consumers based on their demographic profile, self-selected
interests and online behavioral characteristics. By providing a more
cost-effective method to reach target customers, online advertising is expected
to improve the direct marketer's return on investment. The Direct Marketing
Association estimates that in 1998 $163 billion was spent on direct marketing
initiatives in the United States, and Jupiter Communications estimates that
expenditures on direct marketing over the Internet will exceed $1.3 billion in
2002.
Challenges Facing Advertisers, Direct Marketers and Web Publishers
While the Web offers numerous opportunities, most online advertisers,
direct marketers and Web publishers face a number of significant challenges to
realizing the potential of Internet advertising. As online advertisers, direct
marketers and Web publishers increase their use of the Internet, they seek
solutions and technologies which will allow them to deliver highly targeted
messages, receive real-time feedback, benefit from business efficiencies and
capitalize on other potential advantages of online advertising and direct
marketing.
Advertisers and Direct Marketers. For advertisers and direct marketers,
large advertising campaigns can be time-consuming, expensive and difficult to
manage and can require the use of media purchasers at advertising agencies to
place advertisements. Given the breadth of content available on the Web, it is
difficult for advertisers and direct marketers to justify the costs of
transacting individually with a number of smaller, but desirable, sites in
order to reach a large online audience. In addition, many advertisers and
direct marketers lack the analytical tools to evaluate and optimize the
effectiveness of advertising campaigns, target appropriate users, efficiently
place advertisements and deliver content. Advertisers and direct marketers also
find that individual Web sites typically lack the technology to serve a variety
of advertisements to a broad reach of Internet users.
Web Publishers. Web publishers who seek to sell ad space on their Web
sites face an array of challenges. Most Web publishers have difficulty
attracting and maintaining experienced personnel to sell ad space on their Web
sites and justifying the costs of establishing such a sales force. In addition,
most Web publishers cannot afford, or lack the ability, to operate and maintain
sophisticated ad servers and databases to provide effective ad serving,
targeting and reporting to advertisers. Furthermore, for sales personnel at all
but the largest Web sites, it can be difficult to gain access to media buyers
at large advertising agencies. As a result, online advertising spending is
highly concentrated on large Web sites. In March 1998, Forrester Research
estimated that the nine largest Web sites accounted for 15% of total Web page
views and 59% of all dollars spent on Internet advertising. We believe all but
the largest Web sites will continue to face challenges in capturing a share of
the total advertising dollars spent on the Internet.
Our Solution
We operate the 24/7 Network and the ContentZone, which are networks of Web
sites that enable both advertisers and Web publishers to capitalize on the many
opportunities presented by Internet advertising, direct marketing and
electronic commerce. The 24/7 Network is comprised of over 150 high profile Web
sites and the ContentZone is comprised of over 2,500 small to medium-sized Web
sites. We offer comprehensive advertising sales solutions for both emerging and
mature Web publishers and provide advertisers and direct marketers with
targeted ad delivery across our networks. In December 1998, we delivered an
aggregate of approximately one billion impressions and, according to Media
Metrix, our networks reached 50% of all Internet users. We believe that this
reach figure is among the highest in the Internet advertising industry.
Benefits to Advertisers and Direct Marketers
We reduce costs and ease time pressures for advertisers and direct
marketers by alleviating the need to purchase a series of ad campaigns from
numerous Web publishers. Our networks provide advertisers and direct marketers
with access to a wide variety of online content and a broad reach of Internet
users. Advertisers and direct marketers can enhance the effectiveness of
advertising and direct marketing campaigns by customizing their ad delivery on
our networks and buying ad space either on selected Affiliated Web sites,
within a particular content channel or across an entire network. We believe
that ad serving technology using
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our Profilz database will enable advertisers to optimize ad performance by
reaching highly targeted audiences based on demographic profiles and user
behavior. In addition, we provide advertisers and direct marketers with
comprehensive reporting services to monitor the effectiveness of ad delivery.
Benefits to Web Publishers
Membership in our networks enables Web publishers to generate advertising
revenues by gaining access to advertisers and direct marketers without the
costs and challenges associated with building and maintaining their own ad
sales force and ad serving technology. Web sites included on our networks
benefit from our experienced management team, our extensive sales and marketing
organization and our direct access to advertisers and agencies. The
organization of our networks into content channels enhances the value of
inventory on small to medium-sized Web sites. Furthermore, we believe that the
targeting capabilities of ad serving technology using our Profilz database will
increase the value of Web publishers' inventory. We also provide sophisticated
tracking and reporting functions for our Affiliated Web sites.
Strategy
Our objective is to provide comprehensive advertising solutions for Web
publishers to maximize the effectiveness of advertisers' Internet advertising
campaigns. We intend to reach our objective by implementing the following
interconnected strategies:
Expand our Networks of Web Sites
We plan to aggressively recruit Web sites for our networks, both
domestically and internationally, to extend our reach and to provide a broad
base of page views and online content to advertisers. We believe that our
approach to expansion is unique in that we recruit Web sites of all sizes,
including high-profile or larger to medium-sized Web sites on the 24/7 Network,
as well as medium to smaller-sized Web sites on the ContentZone. Such a
collection of Web sites of diverse sizes and content allows advertisers to
target Internet users by interest and enhances the value of each Affiliated Web
site's inventory. An increased number of Affiliated Web sites and an expanded
breadth of available content will further enable advertisers to consolidate
their ad purchases and will improve our brand awareness and visibility with
media buyers.
Maximize Sales and Marketing Effectiveness
We believe that our sales and marketing organization is among the largest
in the Internet advertising industry, providing us with a competitive
advantage. We intend to leverage the substantial media sales experience of our
management team in order to maximize the value of ad campaigns to benefit both
advertisers and our Affiliated Web sites. We believe that advertiser awareness
of us is critical to our success. Accordingly, we continually expand our
services for advertisers and advertising agencies in order to establish and
expand the recognition of our corporate identity. We also promote our service
offerings through our Web site, trade publication advertisements, direct mail
and promotional activities, trade shows and other media events.
Increase Value of Ad Inventory
We seek to increase the rate at which users click on advertisements by
employing the Profilz database to deliver advertisements to a more highly
targeted audience, resulting in more effective advertising campaigns and
enabling us to charge higher rates. Furthermore, we believe that as we increase
the breadth and depth of our content channels, the sale of ads targeted to
specific channels will increase, displacing lower cost run of network
campaigns, in which ads are delivered across the Web sites in a network, and
cost-per-action campaigns that generate revenues only if the user responds to
the ad with an action, such as an inquiry or a purchase of the product
advertised. We intend to further increase the value of our Affiliated Web
sites' ad inventory by selling sponsorships on Affiliated Web sites and by
further refining our management of ad space inventory.
Enhance Capabilities of Ad Targeting Technology
We intend to enhance our targeting capabilities through continued
investment in our technology initiatives. We are developing Profilz to create a
profile of an individual Internet user by integrating such user's online
behavior with third party demographic and lifestyle data. We believe that these
profiles will enable us to deliver targeted advertisements to the right person
at the right time.
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Provide Highest Level of Customer Service
We emphasize service for our Affiliated Web sites and advertisers. For
example, we employ techniques of benchmarking, statistical analysis and
continuous process improvement to provide our Affiliated Web sites and
advertisers with "best of class" service. We continually survey our Affiliated
Web sites and advertisers to monitor service levels and identify and resolve
problems.
Our Products and Services
Internet Advertising Networks
The 24/7 Network. Through the 24/7 Network, we provide advertisement sales
and delivery services and related functions to over 150 Affiliated Web sites.
The 24/7 Network aggregates large and medium-sized Web sites that are
attractive to advertisers, generate a high number of ad impressions and
contribute a variety of online content to the network. Web publishers seeking
to join the 24/7 Network must meet specified standards, such as quality content
and brand name recognition, specified levels of existing and projected page
views, attractive user demographics, and sponsorship opportunities. The 24/7
Network includes, among others, the following Web sites:
o AT&T WorldNet Service o HeadHunter.NET
o The Associated Press--The Wire o HomeSeekers.com
o Baltimore Orioles o Knight Ridder/Real Cities
o Blizzard o MapQuest
o BottomDollar.com o Match.com
o cars.com o New York Magazine
o ChannelOne.com o New York Mets
o College Hoops Insider o Partes' FreeEdgar
o Currency Site o Reader's Digest
o Delphi o Reuters MoneyNet
o Doonesbury o Reuters News Network
o EarthLink o Soap Opera Digest
o Encompass o Talk City
o GoTo.com o Wall Street Sports
o YachtWorld
For all Affiliated Web sites on the 24/7 Network, we sell Web
site-specific advertising campaigns as well as bundle advertisements for sale
in one of the channels listed above or across the entire network. For our
flagship Affiliated Web sites on the 24/7 Network, we appoint a relationship
manager, actively solicit sponsorships and integrate sales efforts with the Web
site's management.
ContentZone. The ContentZone is a network of over 2,500 small to
medium-sized Web sites to which we provide advertisement sales and delivery
services and related functions. Such Web sites encompass a broad and diverse
range of content that reflects the eclectic, grass-roots nature of the Web. The
ContentZone provides one of a few advertising opportunities for such small and
emerging Web sites. Advertisement delivery is highly automated and ads are
delivered across Web sites included in specific channels on the ContentZone or
across the entire ContentZone. Any Web publisher possessing non-objectionable
content on its Web site can qualify for admission to the ContentZone, and we
"graduate" ContentZone members to the 24/7 Network if they generate a
sufficient number of ad impressions and satisfy the requisite standards.
The 24/7 Media Europe Network. Through 24/7 Media Europe Ltd., our
majority owned subsidiary acquired in January 1999, we operate the 24/7 Media
Europe Network. The 24/7 Media Europe Network provides advertisement sales and
delivery services and related functions to over 60 Affiliated Web sites that
during December 1998 aggregated more than 200 million page views. This network
currently covers Belgium, Denmark, Finland, France, Germany, Holland, Italy,
Norway, Portugal, Spain and UK.
The 24/7 Media Asia Network. Through an agreement with China.com
Corporation, we are supporting the development of the 24/7 Media Asia Network.
This network covers Australia, China, Hong Kong, Japan, Korea, Singapore,
Southeast Asia and Taiwan. The 24/7 Media Asia Network, launched in November
1998, includes high profile Asian Web sites such as China.com, Hongkong.com,
Taiwan.com, and Netscape's Netsearch, Netguide and Goyoyo Web sites.
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Channels on the Networks
The 24/7 Network's and the ContentZone's Affiliated Web sites are
currently organized into the following 20 topical channels:
o Automotive o Local
o Business/Financial o Music
o Careers o News/Information
o Community o Real Estate
o E-commerce o Search/Directory
o Entertainment o Sports
o Games o Technology
o Health o Teen/College
o ISP/Portal o Travel
o Kids o Women/Family
We are presently enhancing existing channels and developing several new
channels for our networks prompted by user and advertiser interests.
To enhance our Sports channel, we entered into a three-year agreement with
American Cities Studios, a new media design and sports marketing firm, to
exclusively co-market our services to professional sports franchises and
leagues and NCAA teams. Under this agreement, American Cities has primary
responsibility for recruiting new Web sites and assists our sponsorships
department in the development of cross-property packages. We are responsible
for all other aspects of sales and administration for these Web sites. As a
result of the agreement, leading sports sites designed by American Cities
Studios, including the official team Web sites of the New York Mets, Baltimore
Orioles, Detroit Tigers, Chicago White Sox, San Francisco Giants, St. Louis
Cardinals, San Diego Padres and Tampa Bay Devil Rays, as well as other high
profile sports sites, including College Hoops Insider, Corel WTA tour and
NYSports.net, joined the Sports channel of the 24/7 Network.
Advertisers on the Networks
We focus our sales and marketing efforts on the leading Internet and
traditional advertisers and advertising agencies, many of which have utilized
our solutions. Advertisers and advertising agencies employ us in various ways.
Advertisers and ad agencies typically buy advertising using written purchase
order agreements that run for a limited time. Based on our breadth of online
content and our extensive reach, we have the ability to package personalized
advertising solutions for advertisers and ad agencies. Our sales force works
closely with advertisers to customize ad delivery to enhance the effectiveness
of advertising campaigns. Stated below is a representative list of advertising
agencies and advertisers that delivered advertisements on our networks in 1998.
Some of these advertising agencies and advertisers represented less than one
percent of 24/7 Media's total revenues in 1998.
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Advertising Agencies
o Anderson & Lembke o Kirshenbaum Bond & Partners
o BBDO Interactive o Left Field
o Beyond Interactive o McCann-Erickson
o Bozell Worldwide o Media.com
o Carat Freeman o Modem Media
o Cone Interactive o Ogilvy & Mather
o Eagle River Interactive o Organic Online
o Euro RSCG/DSW Partners o Saatchi & Saatchi
o iballs o USWeb/CKS
o i-traffic o Western International Media
o J. Walter Thompson
Advertisers
o Ameritech o iMall
o Bank of America o Intellipost
o Barnes & Noble o MicroWarehouse
o Bell South o Microsoft
o Cendant o News Corporation
o Charles Schwab o NextCard
o Daytek Electronics Corp. o Preview Travel
o Deja News o Prodigy
o Dell o theglobe.com
o Ford
Technology
Adfinity
Our Adfinity ad serving technology is designed to allow Web sites to
deliver and track a high volume of advertisements to Internet viewers without
degrading the performance of the Web site or causing a delay in ad delivery.
Adfinity's targeting engine is designed to enable advertisers and direct
marketers to target advertisements and Internet content to individuals or
audience segments using flexible, advertiser-defined demographic profiles.
Advertisers can control the advertisement delivered, the user groups targeted,
and the frequency of ad delivery. Adfinity is designed to integrate
information, such as a user's online response rate to advertisements, name,
address, age, or e-mail address, with third-party databases to generate a
comprehensive demographic profile of the Internet user.
We currently use several ad serving technologies to deliver advertisements
to our network, including Adfinity, the AdForce service from AdForce, Inc. and
our own proprietary system for the ContentZone. We intend to migrate all of our
Affiliated Web sites to a single ad serving technology during 1999.
We are currently enhancing Adfinity to enable it to serve as our sole ad
serving technology, but we are also evaluating third-party alternatives. To
complete the transition to Adfinity, we must, among other things, ensure that
the Adfinity system functions properly at high volumes, assimilate our current
sales and reporting functions into the Adfinity model and work with existing
Affiliated Web sites to modify such Web sites to accept advertising from
Adfinity.
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Profilz
We are in the process of building Profilz, an online database of Web user
profiles, which we expect to employ with our ad serving technology to deliver
ads based on demographic profiles. We will compile data for Profilz through
agreements with Affiliated Web sites that have a database of registered users
as well as through our strategic relationship with Intelliquest Information
Group, Inc. IntelliQuest registers one million consumers in an average month,
and processed electronic registrations for over 1.8 million new technology
products during December 1998. With these partners we will set cookies and
retrieve basic user information, which may include name, address, city, state,
zip code and e-mail address. To complete the demographic and lifestyle profile
of these records, we will match them with the IntelliQuest High-tech Household
file which contains more than 200 demographic and lifestyle data
characteristics on over 100 million U.S. households. Since advertisers seek to
reach consumers who fit their demographically-profiled target, our Profilz
database will provide online advertisers the ability to execute highly
targeted, database marketing campaigns based on consumers' lifestyles and
interests, and track the effectiveness of the campaigns markets.
E-Commerce Initiatives
We recently acquired rights to a technology that enables transactional
banners, through which an Internet user is able to view a banner, click on the
banner, and purchase products directly in the banner without being transported
to another Web site. We believe this service is attractive to Affiliated Web
sites because it is designed to allow them to run transaction-based advertising
at potentially high rates and receive a percentage of the e-commerce sale
without losing user traffic to the e-commerce merchant. The technology also
enables us and the product manufacturer to track the success of a campaign in
real-time. We are currently testing this service under the consumer brand
"Click2Buy".
Privacy Protection
In using our targeting technology and software, we adhere to the
principles of the Direct Marketing Association regarding privacy concerns. To
address privacy concerns, users are permitted, at their request, to "opt-out"
of demographic profile targeting. When a subscriber objects to profile
targeting, Adfinity automatically delivers ads based only on non-user specific
information, such as Web page subject matter.
Sales and Marketing
We believe we maintain one of the largest Internet advertising sales
organizations. We sell services in the United States through a sales and
marketing organization which included 72 salespeople as of December 31, 1998.
These employees are located at our headquarters in New York and our offices in
Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, Seattle
and the Washington, D.C. area.
Our 24/7 Media Europe Network has offices in Belgium, Denmark, Finland,
France, Germany, Holland, Italy, Norway, Portugal, Spain and UK.
Advertisers typically purchase advertising under written purchase order
agreements that run for a limited time. We believe that the terms of our
purchase order agreements are consistent with industry practice. These
agreements provide for our indemnification by the advertiser for breach of
representations and warranties and limit the right of the advertiser to cancel
or modify a campaign once commenced. We recently started to sell sponsorship
advertising whereby an advertiser enters into a long-term agreement with a
single Web site, typically with exclusivity and renewal privileges and
restrictions on the advertisers' ability to cancel the agreement. Sponsorship
advertising involves a greater degree of integration among our company, the
advertiser and the Affiliated Web sites.
We believe that we have a competitive advantage due to the geographic
breadth of our sales force and our ability to continually improve our sales and
marketing capabilities. We continuously leverage the substantial media
experience of our management team to maximize the value of ad campaigns for
both advertisers and Affiliated Web sites. We also employ a Web site
relationship department that surveys Affiliated Web sites and monitors
qualitative indicators of service levels in order to continuously improve our
customer service.
We believe that advertiser awareness of our company and our services is
critical to our success. As a result, we seek to continually communicate with
advertisers and advertising agencies through our Web site,
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trade publication advertisements, public relations, direct mail, ongoing
customer communications programs, promotional activities, trade shows and
online advertisements over our networks and on third party Web sites.
International
Our international strategy consists of acquiring or entering into
strategic alliances with existing Internet advertising networks in foreign
countries. In January 1999, we acquired a 60% interest in 24/7 Media Europe
Ltd., formerly known as InterAd Holdings Limited, which operates the 24/7 Media
Europe Network. In October 1998 we entered into an agreement with China.com
Corporation to jointly develop the 24/7 Media Asia Network. We collaborate with
China.com on expanding and training its China and Hong Kong-based sales force
as well as recruiting Web sites for the network. We will receive royalties from
all sales through the 24/7 Media Asia Network for a period of between seven and
ten years and we acquired a 10% equity stake in China.com in exchange for $3.0
million in cash and approximately 204,000 shares of common stock. We also have
mutual sales agreements with both the 24/7 Media Europe Network and the 24/7
Media Asia Network. Additionally, ClickThrough Interactive of Canada has the
exclusive third party right to sell page views on the 24/7 Network when such
pages are accessed by Canadian Internet users, and we have the exclusive third
party right to sell page views on the ClickThrough network when accessed by
U.S. Internet users.
Intellectual Property
Intellectual property is critical to our success, and we rely upon patent,
trademark, copyright and trade secret laws in the United States and other
jurisdictions to protect our proprietary rights and intellectual property.
Although we do not currently have any patents, we have filed applications with
the United States Patent and Trademark Office to protect aspects of our
Adfinity technology. We have also applied to register our trademarks both
domestically and internationally. These trademark registrations and patent
applications may not be approved or granted and may be challenged by others or
invalidated through administrative process or litigation. Patent, trademark,
copyright and trade secret protection may not be available in every country in
which our services are distributed or made available. In addition, we protect
our proprietary rights through the use of confidentiality agreements with
employees, consultants and affiliates.
Profilz will collect demographic profiles of Internet users and the ad
serving technology we employ collects and uses data derived from user activity
on our networks and Affiliated Web sites. This data is intended to be used for
advertisement targeting and for predicting advertisement performance. Although
we believe that we have the right to use such data, trade secret, copyright or
other protection may not be available for such information or others may claim
rights to such information. Further, under our contracts with Web publishers
using our services, we are obligated to keep information regarding the Web
publisher confidential.
Competition
The markets for Internet advertising and related products and services are
intensely competitive and we expect competition to increase.
We compete for Internet advertising revenues with large Web publishers and
Web portals, such as America Online, Excite, GeoCities, Go Network, Infoseek,
Lycos, Microsoft Network and Yahoo!. Our networks compete for Web site clients
with a variety of Internet advertising networks, including DoubleClick,
AdSmart, Flycast, Real Media and Link Exchange. We also encounter competition
from a number of other sources, including content aggregators, companies
engaged in advertising sales networks, advertising agencies, and other entities
that facilitate Internet advertising. Many of our existing competitors, as well
as a number of potential new competitors, have longer operating histories,
greater name recognition, larger customer bases and significantly greater
financial, technical and marketing resources than we do.
Employees
As of December 31, 1998, we employed approximately 200 persons, including
130 in sales, marketing and customer support, 35 in technology and product
development, and 35 in accounting, human resources and administration. We are
not subject to any collective bargaining agreements and believe that we enjoy a
good relationship with our employees.
9
RECENT DEVELOPMENTS
Acquisition of Sift, Inc.
On March 10, 1999, we announced the acquisition of Sift, Inc., a provider
of e-mail-based direct marketing services, in exchange for approximately 872,000
shares of our common stock.
Sift provides a suite of services for Internet-enabled, database-driven
e-mail marketing, including an e-mail distribution service bureau, list
management services, and a service that appends e-mail addresses to existing
customer database lists. Sift manages and rents e-mail databases containing
more than three million e-mail addresses of customers that have elected to
receive material of interest to them via e-mail. These e-mail addresses are
segmented by demographic, lifestyle, and avocational/vocational interest
criteria. Sift's direct marketing services are used by more than 200
technology, publishing and direct marketing firms, including Cahner's Business
Information, Cisco Systems, Dell Computer, Dun & Bradstreet, Experian, Hearst
Books/ Business Publishing, Intel, Netscape Communications, Oracle,
RealNetworks, and Scholastic.
As a result of the Sift acquisition, we expect to be able to offer customer
relationship management programs as a complement to our existing list of
services. Our advertising clients are expected to be able to e-mail product and
service information to prospective and existing clients either by renting Sift's
elective e-mail lists or by providing their own customer databases to which Sift
will append e-mail addresses. We plan to integrate these services with our
Profilz database. Sift will continue to operate from its Sunnyvale, California
offices while integrating its sales function with our national sales force.
Local Market Affiliation Agreement with NBC.
On March 17, 1999, we announced an exclusive agreement with NBC-Interactive
Neighborhood that allows us to sell advertising on NBC network television
stations and their associated Web sites at the local market level. Under the
terms of the agreement, we will recruit, train and staff sales and support
personnel who will operate out of the local NBC stations as well as in our
regional offices. We will also jointly provide ad sales consulting and regional
representation services to more than 100 NBC stations that are currently
affiliated with NBC-Interactive Neighborhood.
We will collaborate with NBC-Interactive Neighborhood on the development of
advertising packages that leverage the reach and brand-building strengths of NBC
local television with the direct response data collection and marketing
functionality of NBC's local station Web sites. Initial launch markets include
NBC-owned and operated stations in New York, Los Angeles, Chicago, Washington,
D.C., Dallas and San Diego with initial plans to follow in an additional 14
broadcast station markets.
10
ITEM 2. PROPERTIES.
Our principal executive offices are located at 1250 Broadway, New York,
New York. They consist of approximately 39,000 square feet under a lease that
expires in 2008 and provides for total annual rent of approximately $1,200,000,
subject to increase annually to reflect increases in operating expenses. 26,000
square feet of this space is currently under construction to provide for the
expansion of personnel and facilities and is expected to be occupied in the
second quarter of 1999. We also temporarily lease office space at One Penn
Plaza, New York, New York.
In addition, we lease office space for our sales, marketing and product
development staff in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles,
San Francisco, Seattle and the Washington, D.C. area. We believe that our
existing facilities, will be sufficient for our purposes over the next 12
months.
Our Adfinity ad serving software and hardware are housed at GlobalCenter,
Inc. in Herndon, Virginia. Our agreement with GlobalCenter provides for
Internet connectivity services, the lease of hardware, the licensing of
software, and the lease of secure space to store and operate this equipment.
Service orders currently in place under this agreement, which expire in May
1999, require monthly payments of approximately $27,000. GlobalCenter may not
increase prices or terminate services during the pendency of any service order.
Our agreement with GlobalCenter includes a "99% Uptime Guarantee." Downtime
results in certain returns of payment and gives rise to a right of termination
by us. In the future, we may opt to utilize other facilities similar to
GlobalCenter, including facilities owned by us, in other regions of the United
States and the world.
ITEM 3. LEGAL PROCEEDINGS.
We are not a party to any material legal proceedings.
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.
There were no matters submitted to a vote of security holders during the fourth
quarter of 1998.
11
PART II
ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS.
We have not declared or paid any dividends on our capital stock since our
inception and do not anticipate paying dividends in the foreseeable future. Our
current policy is to retain earnings, if any, to finance the expansion of the
our business. The future payment of dividends will depend on the results of
operations, financial condition, capital expenditure plans and other factors
that we deem relevant and will be at the sole discretion of our board of
directors.
Since our initial public offering on August 13, 1998, our common
stock has traded on the Nasdaq National Market under the symbol "TFSM." The
following table sets forth the high and low closing prices of the common stock,
for the periods indicated, as reported by the Nasdaq National Market.
High Low
--------- --------
Year Ended December 31, 1998
Third Quarter (from August 14, 1998) ........... $20 1/4 $ 6 3/4
Fourth Quarter ................................. 34 1/8 6 3/8
Year Ending December 31, 1999
First Quarter (through March 29, 1999) ......... $50 1/4 $23 1/4
On March 29, 1999, the last reported sale price for our common stock on the
Nasdaq National Market was $44.75. As of March 29, 1999, there were
approximately 300 holders of record of our common stock.
In connection with the Equity Exchange Agreement, dated December 31, 1998,
between us and China.com Corporation, we issued 203,851 shares of common stock
to China.com Corporation under Section 4(2) of the Securities Act of 1933.
12
ITEM 6. SELECTED CONSOLIDATED FINANCIAL DATA.
The selected consolidated financial data as of and for each of the years in
the three-year period ended December 31, 1998 have been derived from our audited
consolidated financial statements, which are included elsewhere herein. The
selected financial data as of December 31, 1994, 1995, and 1996 and for the
period from September 1994 through December 31, 1994 and the year ended December
31, 1995 have been derived from the financial statements of Interactive
Imaginations, which are not included herein, and our accounting records. We
believe that due to the acquisitions in 1998, the period to period comparisons
are not meaningful and should not be relied upon as indicative of future
performance. You should read the selected consolidated financial data stated
below in conjunction with "Management's Discussion and Analysis of Financial
Condition and Results of Operations" and the Consolidated Financial Statements
and the related Notes thereto included elsewhere herein.
September
1994 (inception) Year Ended December 31,
through December 31, ----------------------------------------------------
1994 1995 1996 1997 1998
--------------------- ----------- ------------- ------------- ------------
(In thousands, except for share and per share amounts)
Consolidated Statements of Operations Data:
Revenues:
Advertising ...................................... $ -- $ 152 $ 1,106 $ 1,467 $ 19,744
Consulting and license fees ...................... -- -- 436 1,681 119
-------- -------- ---------- ---------- ----------
Total revenues .................................. -- 152 1,542 3,148 19,863
Cost of revenues .................................. -- 198 1,593 1,655 15,970
-------- -------- ---------- ---------- ----------
Gross profit (loss) .............................. -- (46) (51) 1,493 3,893
Operating expenses:
Sales and marketing .............................. -- 115 2,240 1,673 7,971
General and administrative ....................... 35 581 3,010 2,623 8,692
Product development .............................. -- 426 1,461 1,418 1,902
Other expenses ................................... -- -- -- 989 --
Write-off of acquired in-process technology -- -- -- -- 5,000
Amortization of goodwill ......................... -- -- -- -- 5,722
-------- -------- ---------- ---------- ----------
Total operating expenses ........................ 35 1,122 6,711 6,703 29,287
-------- -------- ---------- ---------- ----------
Operating loss .................................... (35) (1,168) (6,762) (5,210) (25,394)
Interest (expense) income, net .................... -- -- (34) (96) 671
-------- -------- ---------- ---------- ----------
Net loss .......................................... (35) (1,168) (6,796) (5,306) (24,723)
Cumulative dividends on mandatorily
convertible preferred stock ...................... -- -- -- -- (276)
-------- -------- ---------- ---------- ----------
Net loss attributable to common stockholders ...... $ (35) $ (1,168) $ (6,796) $ (5,306) $ (24,999)
======== ======== ========== ========== ==========
Basic and diluted net loss per share .............. $ (.14) $ (2.78) $ (6.48) $ (4.88) $ (2.62)
======== ======== ========== ========== ==========
Weighted average shares outstanding ............... 250,000 420,908 1,049,432 1,086,614 9,533,056
As of December 31,
-------------------------------------------------------
1994 1995 1996 1997 1998
--------- --------- ------------ ----------- ----------
Consolidated Balance Sheet Data:
Cash and cash equivalents .................... $11 $ -- $1,690 $ 94 $33,983
Working capital (deficit) .................... (9) (235) (6) (1,165) 32,226
Goodwill, net ................................ -- -- -- -- 10,935
Total assets ................................. 29 497 3,951 1,039 62,716
Long-term debt ............................... -- -- -- 2,317 --
Obligations under capital leases, excluding
current installments ........................ -- -- -- -- 34
Total stockholders' equity (deficit) ......... 9 204 1,751 (2,728) 51,946
13
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS.
General
We are the result of several mergers and acquisitions, and the combination
of these entities resulted in an integrated Internet advertising company with
both media sales and technology expertise. We were incorporated in January 1998
to consolidate three Internet advertising companies:
o Petry Interactive, Inc., which established the network business model and
contributed its network of Web sites which became the foundation for the
24/7 Network.
o Advercomm, Inc., which folded several high profile Web sites into the
24/7 Network, which increased the breadth of content available on the
24/7 Network and accelerated our ability to organize our 24/7 Network
into channels of Web sites with similar content.
o Interactive Imaginations, Inc., which contributed the ContentZone, a
network that offers advertising solutions for small to medium-sized Web
sites.
We subsequently acquired Intelligent Interactions, a developer of ad serving
and targeting technology, and CliqNow!, a network of over 75 medium to large
Web sites. We believe that the combination of these predecessor entities has
enabled us to offer advertisers and Web publishers comprehensive advertising
solutions and to pursue our objective of becoming the leading Internet
advertising and direct marketing firm.
We generate substantially all of our revenues by delivering advertisements
and promotions to Affiliated Web sites on our networks. We typically sell our
advertisements under purchase order agreements with advertisers which are
short-term in nature or subject to cancellation. We sell our products and
services through our sales and marketing staff located in New York, Atlanta,
Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, Seattle and the
Washington, D.C. area and 12 offices in Europe.
The pricing of ads is based on a variety of factors, including the gross
dollar amount spent on the advertising campaign and whether the campaign is
delivered on a specific Web site, a channel of Web sites or across the entire
24/7 Network. We strive to sell 100% of our inventory through the combination
of advertisements sold on a "CPM" basis, which is the cost to the advertiser to
run 1,000 ads, and a "cost-per-action" basis whereby revenues are generated if
the user responds to the ad with an action, such as an inquiry or a purchase of
the product advertised.
We recognize advertising revenues in the period that the advertisement is
delivered, provided that no significant obligations remain. In nearly all
cases, we recognize revenues generated from advertising sales, net of any
commissions paid to advertising agencies on behalf of their clients. We pay our
Affiliated Web sites a service fee calculated as a percentage of revenues
generated by advertisements run on the Web site, which amount is included in
cost of revenues. In addition, we are generally responsible for billing and
collecting for advertisements delivered to our networks. We expect to generate
the majority of our revenues for the foreseeable future from advertisements
delivered to Affiliated Web sites on our networks.
We recently started to sell sponsorship advertising, which involves a
greater degree of coordination among us, the advertiser and Affiliated Web
sites. These sponsorships are generally priced based on the length of time that
the sponsorship runs, rather than on a CPM basis. Revenues relating to
sponsorship advertising are recognized ratably over the sponsorship period.
One of our key strategies is to aggressively recruit Web sites of all
sizes for our networks in order to extend our reach and to provide advertisers
with a broad base of page views and online content. We added a number of
high-profile Web sites during the third and fourth quarters of 1998, including
cars.com, Cybershop, New York Mets, Real Cities, Reuters Health, San Francisco
Giants, Server.com, and Sports Network.com. For the years ended December 31,
1997 and 1998, approximately 68% and 47%, respectively, of the 24/7 Network's
pro forma advertising revenues were derived from advertisements on the top ten
Affiliated Web sites on the 24/7 Network. For the year ended December 31, 1998,
one Affiliated Web site accounted for approximately 14% of our total
advertising revenue.
In addition, for the years ended December 31, 1997 and 1998, our top ten
advertisers and ad agencies accounted for an aggregate of approximately 48% and
38%, respectively, of the 24/7 Network's pro forma advertising revenues.
14
On December 29, 1998, we acquired an initial 67% interest, on an as
converted basis, in CardSecure, a company which provides eCommerce enabling
technology as well as Web site hosting services. In January 1999, we acquired a
60% interest in 24/7 Media Europe Ltd., formerly known as InterAd Holdings
Limited, which operates the 24/7 Media Europe Network. Finally, in March 1999,
we acquired Sift, Inc., a full-service e-mail management company.
The period-to-period comparisons of our historical operating results
should not be relied upon as indicative of future performance. Our prospects
should be considered in light of the risks, expenses and difficulties
encountered by companies in the early stages of development, particularly
companies in the rapidly evolving Internet market. Although we have experienced
revenue growth in recent periods, we anticipate that we will incur operating
losses for the foreseeable future due to a high level of planned operating and
capital expenditures. In particular, we expect to increase our operating
expenses in order to expand our sales and marketing organization and to
develop, integrate and scale our Profilz technology.
Results of Operations
Quarterly Results of Operations--Unaudited
Our 1998 results of operations were significantly affected by inclusion of
acquired companies activities, as well as our growth. The following table
presents our quarterly results of operations for 1998. We believe that all
necessary adjustments, consisting of normal recurring adjustments, have been
included in the amounts stated below.
Three Months Ended
----------------------------------------------------------
March 31, June 30, Sept. 30, Dec. 31
1998 1998 1998 1998
----------- ------------ ------------- -------------
(In thousands, except for share and per share amounts)
Consolidated Statements of Operations Data:
Revenues:
Advertising ......................................... $ 1,076 $ 3,661 $ 5,462 $ 9,545
Consulting and license fees ......................... -- 40 66 13
-------- -------- ------- -------
Total revenues ..................................... 1,076 3,701 5,528 9,558
Cost of revenues ..................................... 930 3,098 4,616 7,326
-------- -------- ------- -------
Gross profit ....................................... 146 603 912 2,232
-------- -------- ------- -------
Operating expenses:
Sales and marketing ................................. 654 1,629 2,524 3,164
General and administrative .......................... 1,288 1,801 2,119 3,484
Product development ................................. -- 515 487 900
Write-off of acquired in-process technology ......... -- 5,000 -- --
Amortization of goodwill ............................ 335 1,531 1,883 1,973
-------- -------- ------- -------
Total operating expenses ........................... 2,277 10,476 7,013 9,521
-------- -------- ------- -------
Operating loss ...................................... (2,131) (9,873) (6,101) (7,289)
Interest (expense) income:
Interest income ................................... 26 50 250 560
Interest expense ................................... (193) (15) (5) (2)
-------- -------- ---------- ----------
Total interest (expense) income ..................... (167) 35 245 558
-------- -------- --------- ---------
Net loss ............................................ $ (2,298) $ (9,838) $(5,856) $(6,731)
======== ======== ========= =========
Revenues. Our revenues increased each quarter primarily due to an increase
in advertising revenue on the 24/7 Network. In particular, this increase in
revenue was due to increases in the number of Web sites on the 24/7 Network,
the number of advertisers using our advertising solutions and the number of
advertisements delivered to the 24/7 Network. We expect the 24/7 Network to
continue to account for a significant portion of our total advertising revenue.
In addition to advertising revenues, we generated revenues through
consulting and license fees from licensing the Adfinity system to third
parties. This revenue represented less than 2% of our total revenues in any
quarter, and for the full year. We no longer offer new licenses for Adfinity to
third parties and we do not currently expect to recognize any meaningful
revenues from the licensing of Adfinity in the future.
15
Cost of Revenues and Gross Profit. Cost of revenues consists primarily of
fees paid to Affiliated Web sites, which are calculated as a percentage of
revenues resulting from ads delivered on our networks. Cost of revenues also
includes third party ad serving costs, depreciation of our ad serving system
and Internet access costs. Gross profit in dollars increased during the four
quarters of 1998. However, gross margin, which is gross profit as a percent of
total revenues, declined through the first three quarters before improving
slightly in the fourth quarter. The fluctuation in gross margin over the
periods presented was caused by:
o the significant growth in advertising revenue generated by the 24/7
Network, which typically pays higher fees to Affiliated Web sites, at the
same time that advertising revenue generated by the ContentZone remained
relatively flat;
o an increase in third party ad serving costs related to the growth of the
24/7 Network; and
o the increased rates paid by us for third party ad serving costs which
began late in the first quarter of 1998 in connection with the transition
to a single ad serving technology. Until we complete the transition to a
single ad serving technology, we expect to continue to incur high ad
serving costs.
Sales and Marketing Expenses. Sales and marketing expenses consist
primarily of sales force salaries and commissions, advertising expenditures and
costs of trade shows, conventions and marketing materials. Through all quarters
of 1998, sales and marketing expenses increased as a result of the growth of
our business and the resulting additions to sales staff as well as increased
marketing expenses. We expect sales and marketing expenses to increase as we
continue to invest in sales and marketing personnel, expand into new markets
and broaden our visibility.
General and Administrative Expenses. General and administrative expenses
consist primarily of compensation, facilities expenses and other overhead
expenses incurred to support the growth of our business. Through all quarters
of 1998, general and administrative expenses increased as a result of the
growth of our business, the addition of new personnel and increased operating
expenses. We expect general and administrative expenses to continue to increase
due to the additional personnel and other expenses required to support our
anticipated business growth.
Product Development Expenses. Product development expenses consist
primarily of compensation and related costs incurred to further develop our ad
serving capabilities. Product development expenses increased beginning in the
second quarter of 1998 primarily as a result of our Adfinity development
efforts as well as initial development of our Profilz database initiative.
Costs further increased in the fourth quarter due to our retention of several
technology consultants to support and accelerate our development of Adfinity
and Profilz. We believe that continued investment in product development,
particularly for our technology initiatives, is critical to our strategy of
providing excellent service, and we expect to increase the future amounts spent
on product development.
Years Ended December 31, 1996, 1997 and 1998
During 1997, the historical results of operations of Interactive
Imaginations, the stability and morale of its workforce and overall value of
the common stock were negatively impacted by certain significant factors. Such
events included a class action lawsuit in the second and third quarters of
1997, which resulted in extraordinary expenses of $232,000 in legal costs,
unfavorable publicity to Interactive Imaginations, a significant diversion of
management resources, and difficulty in obtaining financing to continue its
operations.
For the fiscal year ended December 31, 1998, our historical results of
operations reflect the acquisitions of Petry, Advercomm, CliqNow!, Intelligent
Interactions and CardSecure from their respective dates of acquisition.
Interactive Imaginations, our then parent, was merged into us on April 9, 1998
in a manner similar to a pooling-of-interests. As a result, our historical
results of operations for the fiscal years ended December 31, 1996 and 1997
represent the results of Interactive Imaginations and do not reflect any of the
operating results of Petry, Advercomm, CliqNow!, Intelligent Interactions or
CardSecure.
We do not believe that the historical revenues or expenses for the years
1996 and 1997 as discussed below are reliable or accurate indicators of the
future performance of the combined company.
Revenues. Total revenues were $1.5 million, $3.1 million and $19.9 million
for the years ended December 31, 1996, 1997 and 1998, respectively. The
increase in 1998 was caused primarily by the inclusion
16
of the acquired companies' activities and a significant increase in advertising
revenue, offset by a decline in revenues caused by the cessation of a license
agreement with SegaSoft in 1997. Growth in revenues from 1996 to 1997 resulted
from increases in advertising revenue generated by the ContentZone and
Riddler.com, our online games site, and consulting and license fees derived
from the SegaSoft agreement. We do not expect to realize meaningful revenues
from the SegaSoft agreement in the future.
Cost of Revenues and Gross Profit (Loss). Cost of revenues was $1.6
million, $1.7 million and $16.0 million for the years ended December 31, 1996,
1997 and 1998, respectively. The increase in 1998 was primarily related to
increased payments to our Affiliated Web sites which were caused by growth in
advertising revenue and the temporary increase in rates in connection with our
transition to a single ad serving technology. This increase was offset by
reduced ContentZone ad serving costs. The increase in cost of revenues from
1996 to 1997 was due to the related growth in advertising revenue on the
ContentZone. The smaller percentage increase from 1996 to 1997 was due to a
significant increase in the percentage of total advertising revenue generated
by Riddler.com, which does not entail payment of fees to Affiliated Web sites.
Gross profit increased from 1996 to 1997 primarily due to a significant
increase in high margin revenues generated by the SegaSoft agreement.
Operating Expenses. Total operating expenses were $6.7 million, $6.7
million and $29.3 million for the years ended December 31, 1996, 1997 and 1998,
respectively. The increase from 1997 to 1998 was caused by:
o higher sales and marketing and general and administrative expenses
resulting from the acquisitions we completed in 1998;
o additional operating expenses incurred in anticipation of future growth,
particularly in the number of employees, offices, and other operating
expenses to support expanded U.S. operations;
o amortization of goodwill resulting from the acquisitions we completed in
1998; and
o acquired in-process technology of approximately $5.0 million from the
acquisition of Intelligent Interactions which was immediately charged to
operations in April 1998. The value of the acquired in-process technology
was determined using a combination of a risk-adjusted income approach and
an independent valuation. The acquired in-process technology had not
reached the stage of technological feasibility at the date of acquisition
and had no alternative future use.
The decrease in operating expenses from 1996 to 1997 was primarily due to
the consolidation of the Interactive Imaginations business, offset by $989,000
in other expenses recorded in 1997. Other expenses in 1997 included $232,000 of
legal costs associated with the successful defense of a class-action lawsuit
filed by certain Affiliated Web sites on the ContentZone, as well as a net
write-off of $757,000 of property and equipment that was deemed to have no
future economic value.
Liquidity and Capital Resources
Historically, we financed our operations primarily from private placements
of equity and convertible debt securities. Concurrently with the merger of
Petry and Advercomm into us in February 1998, we completed a private placement
of preferred stock and warrants which resulted in net proceeds of $9.8 million.
In August 1998, we completed an initial public offering of our common stock
pursuant to which we realized net proceeds of approximately $44.8 million. As
of December 31, 1998, we had cash and cash equivalents of $34.0 million.
In addition to funding on-going operations, our principal commitments
consist of various obligations under operating and capital leases. Total lease
expense, excluding rent, was $50,000 for the twelve-month period ended December
31, 1997, as compared to $380,000 for the twelve-month period ended December
31, 1998. During the second and third quarters of 1998, we entered into a
series of operating leases with Sun Microsystems Finance for computer equipment
and software related to our Adfinity system, with a combined fair market value
of $849,000. These operating leases, as amended, require monthly payments and
expire in December 2001. During the fourth quarter of 1998, we entered into a
lease line of credit for up to $3.0 million with Chase Manhattan Bank to
finance capital equipment. As of December 1998, total obligations under this
lease line of credit were approximately $600,000. Total rent expense for
currently outstanding leases is expected to be approximately $130,000 per
quarter.
Furthermore, we expect to incur approximately $1.0 million in leasehold
improvements prior to moving into additional leased office space at our
headquarters in New York City, which lease runs through 2008. In the
17
aggregate, our annual lease expense for this office space will be approximately
$1.2 million. We believe that the expenses associated with such additional
office space will not have a material effect on our financial position.
Net cash used in operating activities was $4.9 million, $4.5 million and
$14.6 million for the years ended December 31, 1996, 1997 and 1998,
respectively. Net cash used in operating activities resulted from our net
operating losses, adjusted for certain non-cash items, including:
o significant increases in accounts receivable, accounts payable and
accrued liabilities in 1998, resulting from the significant increase in
advertising revenues and related expenses in the fourth quarter of 1998
compared to 1997;
o the write-off of acquired in-process technology in the second quarter of
1998;
o the amortization of goodwill in 1998 related to the acquisitions we
completed in 1998;
o the write-off of property and equipment in 1997; and
o a significant advance by SegaSoft in late 1996 for revenues that were
primarily recognized during 1997.
Net cash used in investing activities was $1.6 million, $19,000 and $6.1
million for the years ended December 31, 1996, 1997 and 1998, respectively. Net
cash used in investing activities resulted primarily from capital expenditures
relating to computer equipment, the cash portion of the purchase of CliqNow!,
and the cash portion of our minority equity investment in China.com
Corporation. To the extent that we purchase significant ad serving hardware or
make cash investments in other businesses in the future, net cash used in
investing activities could increase.
Net cash provided by financing activities was $8.2 million, $2.9 million
and $54.6 million for the years ended December 31, 1996, 1997 and 1998,
respectively. Net cash provided by financing activities during these periods
included issuances of convertible notes, convertible preferred stock, common
stock and warrants. Prior to December 31, 1998, all of the previously issued
convertible notes, convertible preferred stock and warrants were converted or
exercised into common stock, except for warrants to purchase approximately 3.8
million shares of common stock with exercise prices ranging from $3.81 to
$11.42 per share.
No provision for federal or state income taxes has been recorded because
we incurred net operating losses for all periods presented. At December 31,
1998, we had approximately $30.9 million of federal and state net operating loss
carryforwards available to offset future taxable income; such carryforwards
expire in various years through 2018.
As a result of various equity transactions during 1996, 1997 and 1998,
management believes that we have undergone an "ownership change" as defined by
section 382 of the Internal Revenue Code. Accordingly, the utilization of a
portion of the net operating loss carryforward may be limited. Due to this
limitation, and the uncertainty regarding the ultimate utilization of the net
operating loss carryforward, we have not recorded any tax benefit for losses
and a valuation allowance has been recorded for the entire amount of the net
deferred tax asset.
In addition, events such as this offering, our initial public offering and
other sales of our stock may partially restrict our ability to utilize our net
operating loss carryforwards.
On January 20, 1999, we invested $3.9 million to purchase a 60% interest
in 24/7 Media Europe Ltd., formerly known as InterAd Holdings Limited, which
operates the 24/7 Media Europe Network.
We expect to invest an additional aggregate of up to $5 million of working
capital in our subsidiaries in 1999 to support their future operations.
We believe that our current cash and cash equivalent balances will be
sufficient to fund our requirements for working capital and capital
expenditures for at least the next 12 months. To the extent that we encounter
unanticipated opportunities, we may need to raise additional funds sooner, in
which case we may sell additional equity or debt securities or borrow funds
from banks or other financial sources. Sales of additional equity or
convertible debt securities may result in additional dilution of our
stockholders. We cannot be certain that we will be able to sell additional
18
equity or debt securities in the future or that additional financing will be
available to us when needed on commercially reasonable terms, or at all.
Year 2000 Compliance
Beginning in the Year 2000, the date fields coded in some software
products and computer systems will need to accept four digit entries in order
to distinguish 21st century dates from 20th century dates and, as a result,
many companies' software and computer systems may need to be upgraded or
replaced in order to comply with such "Year 2000" requirements.
Systems that do not properly recognize such information could generate
erroneous data or cause a system to fail. Significant uncertainty exists in the
software industry concerning the potential effects associated with such
compliance issues.
State of Readiness
We have developed a remediation plan for our Year 2000 issue that involves
identification, assessment and testing of the equipment and systems affected:
o We have assessed our information technology (IT) equipment and systems,
which includes our ad servers and ad serving technology.
o We have identified and assessed non-information technology (non-IT)
embedded systems such as building security, voice mail, fire prevention,
climate control and other systems.
o We are analyzing the readiness of significant third party vendors and
suppliers of services.
Our evaluation, which we expect to complete by the second quarter of 1999,
covers the following phases:
o identification of all IT equipment and systems, and non-IT systems;
o assessment of repair or replacement requirements;
o repair or replacement;
o testing;
o implementation; and
o creation of contingency plans in the event of Year 2000 failures.
We have reviewed our non-IT systems and internally developed programs, and
we do not consider them to be date sensitive to the Year 2000. Based on this
evaluation, we do not believe that our systems and programs present Year 2000
issues, and we generally believe that we will be Year 2000 compliant.
We have internally developed ad serving systems and a financial system and
are using a service bureau for ad serving and payroll. We believe that our IT
systems are sensitive to Year 2000. However, our internal systems are
significantly less complex than bank or brokerage systems for achieving Year
2000 compliance. With no legacy hardware, our late model systems require
patches and updates to reach compliance. We also plan to implement a Year 2000
compliant standard software image across desktops by the second quarter of
1999.
All of our internal systems have been inventoried and all non-compliant
third party components have been identified and are in the process of being
upgraded. Test equipment to facilitate Year 2000 testing has been installed and
testing will begin in the second quarter of 1999. Our current financial system
will be replaced with a Year 2000 compliant system third quarter of 1999. All
mission critical non-IT systems have been identified and will be tested by the
end of the second quarter of 1999.
Although we believe that we will be Year 2000 compliant, we use third
party equipment and software that may not be Year 2000 compliant. We are
currently in the process of evaluating the Year 2000 compliance of the third
party products used in our internal systems and our major vendors, but are
unable to predict the extent to which:
o the Year 2000 issue will affect our suppliers; or
o we would be vulnerable to the suppliers' failure to remediate any Year
2000 issues on a timely basis.
19
We have placed each of our vendors and suppliers in a priority category
according to their importance to our business. We have sent letters to all
critical third party service suppliers asking about the status of their Year
2000 program. Vendor readiness is being assessed and tracked. In the event we
do not receive satisfactory commitments from a key supplier, we are making
plans for continuing availability of service through alternate channels. We
expect to have certification that all key vendors and suppliers are Year 2000
compliant by the third quarter of 1999.
The failure of such a major supplier to convert its systems on a timely
basis or in a manner compatible with our systems causing us to incur
unanticipated expenses to remedy any problems, could adversely affect our
business.
In addition, the software and hardware products used by Web publishers,
advertisers, governmental agencies, public utilities, telecommunication
companies and others, may not be Year 2000 compliant. If these products are not
Year 2000 compliant, our customers' ability to use our products may be
disrupted. Furthermore, the purchasing patterns of advertisers may be affected
by Year 2000 issues as companies expend significant resources to become Year
2000 compliant. These expenditures may result in reduced funds available for
Web advertising or sponsorship of Web services, which could adversely affect
our business.
Costs to Address Our Year 2000 Issue
To date, we have not incurred any material expenditures in connection with
identifying or evaluating Year 2000 compliance issues. Most of our expenses
have related to the opportunity cost of time spent by our employees evaluating
our software, the current versions of our products, and Year 2000 compliance
matters generally. We do not believe that the costs to evaluate or address Year
2000 issues will be material. However, the full impact of the Year 2000 issues
cannot be determined at this time. The failure by certain third parties to
address their Year 2000 issues on a timely basis could adversely affect our
business.
Contingency Plan
We have not developed a Year 2000-specific contingency plan. If Year 2000
compliance issues are discovered, we then will evaluate the need for
contingency plans relating to such issues. We intend to actively work with and
encourage our suppliers to minimize the risks of business disruptions resulting
from Year 2000 issues and develop contingency plans where necessary. Such plans
may include, but are not limited to, using alternative suppliers and
establishing contingent supply arrangements. We expect to have such plans in
place by the second quarter of 1999.
The worst case scenario related to Year 2000 issues would involve a major
shutdown of the Internet, which would result in a total loss of revenue to us
until it were resolved. Internally, the most likely worst case scenario would
be that we would have problems with our offline batch processes that stall or
generate incorrect information for Web site reporting. This could result in a
substantial delay in reporting to our Web sites, billing our customers and
preparing our financial statements.
Impact of Recently Issued Accounting Pronouncements
In April 1998, the American Institute of Certified Public Accountants
issued Statement of Position 98-1, "Accounting for the Costs of Computer
Software Developed or Obtained for Internal Use" ("SOP 98-1"). SOP 98-1
provides guidance for determining whether computer software is internal-use
software and on accounting for the proceeds of computer software originally
developed or obtained for internal use and then subsequently sold to the
public. It also provides guidance on capitalization of the costs incurred for
computer software developed or obtained for internal use. We have not yet
determined the impact, if any, of adopting SOP 98-1, which will be effective
for our year ending December 31, 1999.
In June 1998, the FASB issued SFAS No. 133 (SFAS 133), "Accounting for
Derivative Instruments and Hedging Activities." SFAS 133 establishes accounting
and reporting standards for derivative instruments, including derivative
instruments embedded in other contracts, and for hedging activities. SFAS 133
is effective for all fiscal quarters of fiscal years beginning after June 15,
1999. This statement is not expected to affect us, as we currently do not have
any derivative instruments or hedging activities.
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FORWARD-LOOKING STATEMENTS
This report includes forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, and Section 21E of the Securities
Exchange Act of 1934. We intend such forward-looking statements to be covered by
the safe harbor provisions for forward-looking statements contained in the
Private Securities Litigation Reform Act of 1995, and we are including this
statement for purposes of complying with these safe harbor provisions. We have
based these forward-looking statements on our current expectations and
projections about future events. These forward-looking statements are not
guarantees of future performance and are subject to risks, uncertainties and
assumptions, including those set forth under "Item 7.--Risk Factors".
Words such as "expect", "anticipate", "intend", "plan", "believe",
"estimate" and variations of such words and similar expressions are intended to
identify such forward-looking statements. We undertake no obligation to
publicly update or revise any forward-looking statements, whether as a result
of new information, future events or otherwise. In light of these risks,
uncertainties and assumptions, the forward-looking events discussed in this
report might not occur.
RISK FACTORS
You should carefully consider the following risk factors before you decide
to buy our common stock. These risks may adversely impair our business
operations.
We have an extremely limited operating history
None of our predecessor companies had an operating history of more than
four years. We, therefore, have an extremely limited operating history. You
must consider the risks, expenses and difficulties typically encountered by
companies with limited operating histories, particularly companies in new and
rapidly expanding markets such as Internet advertising. To address these risks,
among other things, we must effectively:
o develop new relationships and maintain existing relationships with
Affiliated Web sites, advertisers, and other third parties;
o further develop and upgrade our technology;
o respond to competitive developments;
o implement and improve operational, financial and management information
systems; and
o attract, retain and motivate qualified employees.
We are integrating several companies that we have acquired
We were formed in January 1998 to consolidate three Internet advertising
companies and have since acquired three companies and a majority interest in
two others. In combining these entities, we have had to integrate and improve
our financial and management controls, ad serving technology, reporting systems
and procedures, and expand, train and manage our work force. Although we
continue this process of integration, completion of such integration may take a
significant period of time and will require the dedication of management and
other resources, which may distract management's attention from our other
operations.
We anticipate continued losses and we may never be profitable
We incurred net losses of $5.3 million and $24.7 million for the years
ended December 31, 1997 and 1998, respectively, and each of our predecessors
had net losses in every year of their operation. We anticipate that we will
incur operating losses for the foreseeable future due to a high level of
planned operating and capital expenditures. Although our revenue has grown
rapidly in recent periods, such growth may not continue and may not lead to
profitability.
Our quarterly operating results may fluctuate widely
Our results of operations may fluctuate significantly in the future as a
result of a variety of factors, many of which are beyond our control. These
factors include:
o the addition of new or loss of current advertisers or Affiliated Web
sites;
o changes in fees paid by advertisers;
o changes in service fees payable by us to Web publishers, or ad serving
fees payable by us to third parties;
o the introduction of new Internet advertising services by us or our
competitors;
o variations in the levels of capital or operating expenditures and other
costs relating to the expansion of our operations; and
o general economic conditions.
Our future revenues and results of operations may be difficult to forecast due
to such factors.
We believe that our revenues are also subject to seasonal fluctuations
because advertisers generally place fewer advertisements during the first and
third calendar quarters of each year. Expenditures by advertisers tend to vary
in cycles that reflect overall economic conditions as well as budgeting and
buying patterns. Our revenue could be materially reduced by a decline in the
economic prospects of advertisers or the economy in general, which could alter
current or prospective advertisers' spending priorities or budget cycles or
extend our sales cycle.
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Our expense levels are based in large part on our investment plans and
estimates of future revenues. In particular, we expect to significantly
increase our operating expenses to expand our sales and marketing organization
and to develop and integrate our Profilz technology. Such expenses may precede
or may not be followed by increased revenues, as we may be unable to, or may
elect not to, adjust spending in a timely manner to compensate for any
unexpected revenue shortfall.
Due to the above factors, we believe that period-to-period comparisons of
our results of operations may not be meaningful. You should not rely on past
periods as indicators of future performance. In future periods, our results of
operations may fall below the expectations of securities analysts and
investors, which could adversely affect the trading price of our common stock.
The Internet advertising market is new and unproven and may not continue to
develop
The Internet as an advertising medium has not been in existence for a
sufficient period of time to demonstrate its effectiveness. Our business would
be adversely affected if the Internet advertising market fails to develop. Most
of our current or potential advertising customers have not devoted a
significant portion of their advertising expenditures to Internet advertising
and may not find Internet advertising to be effective for promoting their
products and services relative to advertising across traditional media.
Companies adopting Internet advertising must accept new ways of conducting
business and exchanging information.
There are currently no widely accepted standards to measure the
effectiveness of Internet advertising. We cannot be certain that such standards
will develop to sufficiently support Internet advertising as a significant
advertising medium. Advertisers may not accept our or third-party measurements
of impressions on Web sites utilizing our services. In addition, the
effectiveness of Internet advertising depends on the accuracy of information
contained in the databases used to target advertisements. We cannot be certain
that the information in our database will be accurate or that advertisers will
be willing to have advertisements targeted by any database containing such
potential inaccuracies. Actual or perceived ineffectiveness of online
advertising in general, or accuracy of measurements or database information in
particular, could limit the long-term growth of online advertising.
Banner advertising, from which we currently derive most of our revenues,
may not be an effective advertising method in the future. We cannot be certain
that any other forms of Internet advertising will be developed or accepted by
the market. Even if new methods are developed, we may not be able to take
advantage of them. Moreover, "filter" software programs that limit advertising
from being delivered to a Web site are currently available. The Internet
advertising market and our business could be adversely affected if use of
filter software becomes widespread.
Adoption of online direct marketing, particularly by those entities that
have historically relied upon traditional means of direct marketing, such as
telemarketing and direct mail, requires the broad acceptance of a new and
substantially different approach to direct marketing. Intensive marketing and
sales efforts may be necessary to educate prospective advertisers regarding the
uses and benefits of our products and services to generate demand for our
services. Enterprises may be reluctant or slow to adopt a new approach that may
replace, limit, or compete with their existing systems. In addition, since
online direct marketing is emerging as a new and distinct market apart from
online advertising, potential adoptors of online direct marketing services will
increasingly demand functionality tailored to their specific requirements.
We rely on a limited number of Web publishers and the 24/7 Network generates
substantially all of our revenues
The 24/7 Network generates substantially all of our revenues and it
consists of a limited number of Affiliated Web sites that have contracted for
our services under agreements cancellable generally upon a short notice period.
For the years ended December 31, 1997 and 1998, approximately 68% and 47%,
respectively, of the 24/7 Network's pro forma advertising revenues were derived
from advertisements on the top ten Affiliated Web sites on the 24/7 Network.
For the year ended December 31, 1998, the top ten Web sites included AT&T
WorldNet Service, Netscape Communications, Encompass, Reuters, Comedy Central,
TreeLoot, EarthLink, MapQuest, The Mining Company and Live World Productions.
The top ten Web sites for the year ended December 31, 1997 on a pro forma basis
included AT&T WorldNet Service, Reuters, USA.NET, Columbia House, Comedy
Central, Reuters-MoneyNet, Maps on Us, Universal Media, FlashNet
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Communications and FoxNews Internet. We experience turnover from time to time
among our Affiliated Web sites, and we cannot be certain that the Web sites
named above remain or will remain associated with us.
Affiliated Web sites generally measure satisfaction by acceptable revenue
levels, high levels of customer service and timely and accurate reporting.
Levels of traffic on Affiliated Web sites may not remain consistent or increase
over time, and we may be unable to replace any departed Affiliated Web site
with another Web publisher with comparable traffic patterns and user
demographics. The loss or reduction in traffic on these Web sites may cause
advertisers or Web publishers to withdraw from the 24/7 Network which in turn
could lower our reach.
We rely on a limited number of advertisers and ad agencies
We generate our revenues from a limited number of advertisers and ad
agencies that purchase space on Affiliated Web sites. We expect that a limited
number of these entities may continue to account for a significant percentage
of our revenues for the foreseeable future. For the years ended December 31,
1997 and 1998, our top ten advertisers and ad agencies accounted for an
aggregate of approximately 48% and 38%, respectively, of the 24/7 Network's pro
forma advertising revenues.
Advertisers and ad agencies typically purchase advertising under purchase
order agreements that run for a limited time. We cannot be certain that current
advertisers and ad agencies will continue to purchase advertising from us or
that we will be able to attract additional advertisers and ad agencies
successfully, or that agencies and advertisers will make timely payment of
amounts due to us.
We are transitioning to a single ad serving solution and we currently depend on
third party ad serving technology
We currently use several ad serving technologies to deliver advertisements
to our networks, including our Adfinity system, the AdForce service from
AdForce, Inc., and our own proprietary system for the ContentZone. We intend to
migrate all of our Affiliated Web sites to a single ad serving technology
during 1999 and this transition will create a risk of business disruption and
loss of Affiliated Web sites. Adfinity is our proprietary ad serving technology
system that serves ads to many of our Affiliated Web sites. We are currently
enhancing Adfinity to enable it to serve as our sole ad serving solution but we
are also evaluating third party alternatives. To complete the transition to
Adfinity, we must, among other things, ensure that the Adfinity system will
function properly at high volumes, assimilate our current sales and reporting
functions into the Adfinity model and work with existing Affiliated Web sites
to modify such Web sites to accept advertising from Adfinity.
Unless and until the integration of Adfinity is complete, we will be
dependent upon AdForce or any other third party service that we may employ to
deliver ads to the 24/7 Network and to produce frequent operational reports. If
such service becomes unavailable or fails to serve our advertisements or
effectively deliver our reports, our business would be materially adversely
affected. Additionally, the use of multiple systems requires us to employ a
significant amount of effort to prepare information for financial reporting.
This causes difficulties in preparing financial statements and reporting
information on a timely basis. We are in the process of upgrading our systems
to integrate newly developed and purchased modules with our ad serving
technology to improve our accounting, control and reporting methods. Our
inability to add additional software and hardware or to further develop and
upgrade our existing technologies, systems or network infrastructure may cause
unanticipated delays in delivering our customers' advertisements and providing
timely reporting of accurate financial information.
Our markets are highly competitive
The markets for Internet advertising and related products and services are
intensely competitive and such competition is expected to increase. We believe
that our ability to compete depends upon many factors both within and beyond
our control, including:
o the timing and market acceptance of new products and enhancements of
existing services developed by us and our competitors;
o changing demands regarding customer service and support;
o shifts in sales and marketing efforts by us and our competitors; and
o the ease of use, performance, price and reliability of our services and
products.
23
We compete for Internet advertising revenues with large Web publishers and
Web portals, such as America Online, Excite, GeoCities, Go Network, Infoseek,
Lycos, Microsoft Network and Yahoo! Our networks compete for Web site clients
with a variety of Internet advertising networks, including DoubleClick,
Adsmart, Flycast, Real Media and Link Exchange. We also encounter competition
from a number of other sources, including content aggregators, companies
engaged in advertising sales networks, advertising agencies and other entities
that engage in Internet advertising.
Many of our competitors have longer operating histories, greater name
recognition, larger customer bases and significantly greater financial,
technical and marketing resources than ours. We cannot be certain that we will
be able to successfully compete against current or future competitors.
In addition, the Internet must compete for a share of advertisers' total
budgets with traditional advertising media, such as television, radio, cable
and print. To the extent that the Internet is perceived to be a limited or
ineffective advertising medium, advertisers may be reluctant to devote a
significant portion of their advertising budgets to Internet advertising, which
could limit the growth of Internet advertising.
Technological change may render our services obsolete
The Internet market is characterized by rapidly changing technology,
evolving industry standards, frequent new product announcements and
enhancements, and changing customer demands. The introduction of new products
and services embodying new technologies and the emergence of new industry
standards can render existing products and services obsolete. Our success
depends on our ability to adapt to rapidly changing technologies and to improve
the performance, features and reliability of our services and products in
response to changing customer and industry demands. Furthermore, we may
experience difficulties that could delay or prevent the successful design,
development, testing, introduction or marketing of services. New services or
enhancements to existing services may not adequately meet the requirements of
our current and prospective advertisers and Affiliated Web sites or achieve any
degree of significant market acceptance.
We depend on the continued viability of the Web infrastructure
Our success depends upon the development and maintenance of a viable Web
network infrastructure. The current Web infrastructure may be unable to support
an increased number of users. The timely development of products such as high
speed modems and communications equipment will be necessary to continue
reliable Web access. Furthermore, the Web has experienced outages and delays as
a result of damage to portions of its infrastructure. Such outages and delays,
including those resulting from Year 2000 problems, could adversely affect Web
sites and the level of traffic on our networks. The effectiveness of the Web
may decline due to delays in the development or adoption of new standards and
protocols designed to support increased levels of activity. Even if such
infrastructure, standards or protocols or complementary products, services or
facilities are developed, we may be required to incur substantial expenditures
to adapt our services to changing or emerging technologies.
We depend on third parties to maintain our critical systems
A key to our strategy is to generate a high volume of traffic for our
products and services. In particular, our success depends on the performance of
Adfinity and of services we employ from third parties, including AdForce and
other ad serving technologies. Adfinity's computer hardware and software is
housed at GlobalCenter, Inc., a third party provider of Internet communication
services. Any Adfinity or third party ad server system failure, including
failures that delay the delivery of advertisements to Web sites, could reduce
customer satisfaction.
In general, our operations are dependent upon the proper operation of our
own and third party computer systems. Any damage from fire, power loss,
telecommunications failures, vandalism and other malicious acts, human error,
and similar unexpected events could adversely affect our business. In addition,
failure of our telecommunications providers to provide the data communications
capacity in the time frame required by us could cause interruptions in the
services we provide. Large increases in the volume of advertising delivered
through our ad servers could strain the capacity of the software or hardware we
deploy, which could lead to slower response time or system failures. Despite
precautions taken by us, unanticipated problems affecting our computer and
telecommunications systems in the future could cause interruptions in the
delivery of our services.
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We must continue to successfully manage rapid growth
We have experienced rapid growth and expansion in operations that have
placed a significant strain on our managerial, operational and financial
resources. We have grown from approximately 60 employees on a pro forma basis
as of September 30, 1997 to approximately 200 employees as of December 31,
1998. We expect the number of employees to increase in the future. To
successfully compete in the evolving Internet industry, we must:
o continue to improve our financial and management controls;
o enhance our reporting systems and procedures;
o continue to scale our ad serving systems; and
o expand, train and manage our work force.
We cannot be certain that our systems, procedures or controls will be adequate
to support our expanding operations, or that management will be able to respond
effectively to such growth. Our future results of operations also depend on the
expansion of our sales, marketing and customer support departments.
Acquisitions or strategic investments may divert management attention and
consume resources
We intend to continue pursuing selective acquisitions of businesses,
technologies and product lines as a key component of our growth strategy. We
regularly seek to acquire or invest in companies or assets that will enhance
our revenue growth, operations and profitability. Any future acquisition or
investment may result in the use of significant amounts of cash, potentially
dilutive issuances of equity securities, incurrence of debt and amortization
expenses related to goodwill and other intangible assets. In addition,
acquisitions involve numerous risks, including:
o the difficulties in the integration and assimilation of the operations,
technologies, products and personnel of an acquired business;
o the diversion of management's attention from other business concerns;
o the availability of favorable acquisition financing for future
acquisitions; and
o the potential loss of key employees of any acquired business.
Our inability to successfully integrate any acquired company could
adversely affect our business.
Our international expansion may pose new legal and cultural challenges
We have operations in a number of international markets. We intend to
continue to expand our international operations and international sales and
marketing efforts. To date, we have limited experience in marketing, selling
and distributing our solutions internationally. International operations are
subject to other inherent risks, including:
o changes in regulatory requirements;
o reduced protection for intellectual property rights in some countries;
o potentially adverse tax consequences;
o general import/export restrictions relating to encryption technology
and/or privacy;
o difficulties and costs of staffing and managing foreign operations;
o political and economic instability;
o fluctuations in currency exchange rates; and
o seasonal reductions in business activity during the summer months in
Europe and certain other parts of the world.
In addition to these factors, due to our minority stake in the 24/7 Media
Asia Network, we are relying on China.com Corporation to conduct operations,
establish our network, aggregate Web publishers and coordinate sales and
marketing efforts. The success of the 24/7 Media Asia Network is directly
dependent on the success of China.com Corporation and its dedication of
sufficient resources to our relationship.
25
We depend upon our CEO and principal sales managers and other senior managers
to grow
Our success depends upon our senior management and key sales and technical
personnel, particularly David J. Moore, Chief Executive Officer, and Jacob I.
Friesel, Executive Vice President. The loss of the services of one or more of
these persons could materially adversely affect our business. Our success also
depends on our ability to attract and retain qualified technical, sales and
marketing, customer support, financial and accounting, and managerial
personnel. Competition for such personnel in the Internet industry is intense,
and we cannot be certain that we will be able to retain our key personnel or
that we can attract, integrate or retain other highly qualified personnel in
the future. We have experienced in the past, and may continue to experience in
the future, difficulty in hiring and retaining candidates with appropriate
qualifications, especially in sales and marketing positions. Although we have
not experienced any material impact from the difficulty in hiring and retaining
qualified employees, we may be materially impacted in the future from such
hiring difficulties.
We rely on proprietary rights that may not adequately protect our intellectual
property and we may be held liable for infringing the rights of others
We rely upon patent, trademark, copyright and trade secret laws to protect
our intellectual property. We have pursued the protection of our trademarks by
applying to register them in the United States and internationally. We own a
registration for the 24/7 Media trademark in the United States. Our trademark
registrations or patent applications may not be approved or granted or may be
successfully challenged by others or invalidated through administrative process
or litigation. If our trademark registrations are not approved or granted due
to the prior issuance of trademarks to third parties or for other reasons, we
may be unable to enter into arrangements with such third parties on
commercially reasonable terms to allow us to continue to use such trademarks.
Such patent, trademark, copyright and trade secret protection may not be
available in every country in which our services are distributed or made
available.
In addition, we protect our proprietary rights through the use of
confidentiality agreements with employees and affiliates. We also license
proprietary rights to third parties. There is a risk that:
o these agreements and licenses may not provide adequate protection of our
proprietary rights;
o our employees and affiliates may not keep such information confidential;
and
o this proprietary information will otherwise become known, or be
independently developed by competitors.
Legal standards relating to the validity, enforceability and scope of
protection of certain proprietary rights in Internet-related industries are
uncertain and still evolving, and we cannot be certain as to the future
viability or value of any of our proprietary rights within the industry. The
steps we take to protect our proprietary rights may not be adequate and third
parties may infringe or misappropriate our proprietary rights. Claims of
alleged infringement of the trademarks and other intellectual property rights
of third parties by us and our business partners could subject us to
significant liability for damages and could result in invalidation of our
proprietary rights and, even if not meritorious, could be time-consuming and
expensive to defend, and could result in the diversion of management time and
attention.
Privacy concerns may prevent us from selling demographically targeted
advertising
We are developing our Profilz database to collect data derived from user
activity on our networks and from other sources. We cannot be certain that any
trade secret, copyright or other protection will be available for such data or
that others will not claim rights to such data. We must also keep information
regarding Web publishers confidential under our contracts with Web publishers.
Ad serving technology enables the use of "cookies," in addition to other
mechanisms, to deliver targeted advertising, to help compile demographic
information, and to limit the frequency with which an advertisement is shown to
the user. Cookies are bits of information keyed to a specific server, file
pathway or directory location that are stored on a user's hard drive and passed
to a Web site's server through the user's browser software. Cookies are placed
on the user's hard drive without the user's knowledge or consent, but can be
removed by the user at any time. Due to privacy concerns, some Internet
commentators, advocates and governmental bodies have suggested that the use of
cookies be limited or eliminated. Any limitation on our ability to use cookies
could impair our targeting capabilities and adversely affect our business.
26
Potential government regulation may hinder our growth
Due to the increasing popularity and use of the Web, laws and regulations
may be adopted regarding user privacy, pricing, acceptable content, taxation
and quality of products and services. Although there are currently few laws or
regulations directly governing access to or commerce on the Internet, any new
legislation could inhibit the growth in use of the Web and decrease the
acceptance of the Web as a communications and commercial medium, which could
have a material adverse effect on our business, results of operations and
financial condition.
Further, due to the global nature of the Web, governments of states or
foreign countries may attempt to regulate Internet transmissions or levy sales
or other taxes relating to our activities. We cannot be certain that violations
of local laws will not be alleged by applicable governments or that we will not
violate such laws or new laws will not be enacted in the future. Moreover, the
applicability of existing laws governing issues such as property ownership,
libel and personal privacy is uncertain in regards to the Internet.
Our failure to be year 2000 compliant could adversely affect us
Beginning in the year 2000, the date fields coded in software products and
computer systems will need to accept four digit entries in order to distinguish
21st century dates from 20th century dates. Significant uncertainty exists in
the software industry concerning the potential effects associated with such
compliance issues. We cannot assure you that all of our material operating
software and systems will be Year 2000 compliant. We are working with our
external suppliers and service providers to ensure that they and their systems
will be able to support our needs and, where necessary, interoperate with our
hardware and software infrastructure in preparation for the year 2000. We do
not anticipate that we will incur material expenses to make our computer
software programs and operating systems Year 2000 compliant. However, we cannot
be certain that unanticipated costs associated with any Year 2000 compliance
will not exceed our present expectations.
In addition, our ad servers and our customers may also be impacted by Year
2000 complications. Any failure by us, our ad servers or our customers to make
their products Year 2000 compliant could result in:
o a decrease in sales of our products;
o an increase in the allocation of resources to address Year 2000 problems
without additional revenue commensurate with such dedication of
resources; or
o an increase in litigation costs relating to losses suffered by our
customers due to such Year 2000 problems.
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ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.
See Part IV, Item 14 of this Report.
28
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING
AND FINANCIAL DISCLOSURE.
There have been no changes in or disagreements with the Company's auditors on
accounting principles or financial statement disclosure.
29
PART III
ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS.
The following table provides information concerning our named executive
officers and directors:
Name Age Position and Offices
- - --------------------------- ----- --------------------------------------------------------
David J. Moore 46 President and Chief Executive Officer and a Director
R. Theodore Ammon 48 Chairman of the Board
Jacob I. Friesel 49 Executive Vice President -- Sales and Marketing and a
Director
C. Andrew Johns 39 Executive Vice President, Treasurer and Chief Financial
Officer
John F. Barry III 46 Director
Jack L. Rivkin 57 Director
Arnie Semsky 52 Director
Charles W. Stryker, Ph.D. 51 Director
David J. Moore has been our President and Chief Executive Officer and a
Director since February 1998. Mr. Moore was Chief Executive Officer of Petry
from December 1995 to February 1998. From 1993 to 1994, Mr. Moore was President
of Geomedica, an online service for physicians, which he sold to Reuters. From
1982 to 1992, Mr. Moore was a Group Vice President at Hearst/ABC-Viacom
Entertainment Services, where he participated in the launch of Cable Health
Network, Lifetime Television, Lifetime Medical Television, a service targeted
to physicians, and HealthLink Television, a physician waiting room television
service. From 1979 to 1982, Mr. Moore had a television advertising sales
position with Turner Broadcasting. Mr. Moore received a B.A. degree in
Communications from Northern Illinois University.
R. Theodore Ammon, Chairman of our Board, has been Chairman of the Board
of Big Flower Holdings, Inc. and its predecessor company, Big Flower Press
Holdings, Inc. since 1993. From 1990 to 1992, Mr. Ammon was a General Partner
of Kohlberg Kravis Roberts & Co., a New York and San Francisco-based investment
firm, and an executive of such firm prior to 1990. Mr. Ammon also serves on the
board of directors of each of Host Marriott Corporation, Culligan Water
Technologies, Inc. and Samsonite Corporation. Mr. Ammon received a B.A. degree
in Economics from Bucknell University.
Jacob I. Friesel has been our Executive Vice President -- Sales and
Marketing and a Director since February 1998. From 1997 to 1998, Mr. Friesel
was President of Katz Millennium Marketing, the Internet media sales division
of Katz Media Group, Inc. He was Vice President, Strategic Planning for the
Katz Television Group from 1994 to 1997. From 1993 to 1994, he was a Vice
President and General Sales Manager of Katz American Television, a leading
advertising representative of major market television stations. He was Vice
President, General Sales Manager of Katz Continental Television from 1991
through 1993, and was employed in various media advertising sales and
management positions with the Katz Agency from 1976 to 1991. Mr. Friesel
received a B.A. degree in Mass Communications from the City University of New
York.
C. Andrew Johns has been Executive Vice President, Treasurer and Chief
Financial Officer since April 1998. From 1996 to 1998, he was co-founder and
Managing Director of Manufacturers Renaissance Network, Inc., which provides
strategic consulting and investment banking services to small and medium-sized
businesses. From 1990 to 1996, Mr. Johns was President and owner of Strathmore
Hill Associates, Inc., an investment banking and strategic consulting firm. Mr.
Johns received a M.B.A. degree from Stanford University Graduate School of
Business and a B.S. degree in Commerce from The University of Virginia. Mr.
Johns is a Chartered Financial Analyst.
John F. Barry III, a Director, is presently the Managing General Partner
of Prospect Street Ventures, a private equity and venture capital firm, which
he joined in 1990. From 1988 to 1989, he was the head of investment banking at
L.F. Rothschild & Co. From 1983 to 1988, he was a corporate finance specialist
at Merrill Lynch and from 1979 to 1983, he was a securities attorney with Davis
Polk & Wardwell. Mr. Barry serves on the boards of directors of nine
information technology companies, including Skyline Multimedia, Inc. Mr. Barry
is also the chairman of Bondnet Trading Systems, Inc. Mr. Barry received a J.D.
degree from Harvard Law School and a B.A. degree in History from Princeton
University.
30
Jack L. Rivkin, a Director, has been a Senior Vice President of Travelers
Investment Group Inc. since January 1997, where he is responsible for the
management of venture capital and private equity partnerships for various
Travelers insurance companies. He is also a director and member of the
investment committee of Greenwich Street Capital Partners, L.P., a $460 million
merchant banking fund affiliated with Travelers, and an adjunct professor at
Columbia University Business School. From October 1995 to December 1996, he was
a Senior Vice President of the Investment Group of Travelers Group Inc. From
March 1993 to October 1995, Mr. Rivkin was vice chairman and director of Global
Research at Smith Barney. From 1987 to 1992, Mr. Rivkin was director of the
Equities Division and Director of Research of Lehman Brothers. From 1984 to
1987, Mr. Rivkin was President of PaineWebber Capital, Inc., the merchant
banking arm of PaineWebber Group, and Chairman of Mitchell Hutchins Asset
Management. Mr. Rivkin is also a director of HumaScan Inc., a medical device
company, and PRT Group, Inc., an information technology company. Mr. Rivkin
received a M.B.A. degree from Harvard Business School and a B.A. degree in
Metallurgical Engineering from the Colorado School of Mines.
Arnie Semsky, a Director, has been self-employed as a media advisor since
January 1999. He previously served as the Executive Vice President, Worldwide
Media Director of the BBDO Worldwide unit of Omnicom Group from 1982 until
December 1998. Mr. Semsky joined BBDO Worldwide in 1979 as Vice President and
Associate Director of Network Programming and he has served as a member of the
board of directors of BBDO Worldwide since 1991. Mr. Semsky received a B.A.
degree in English from Pace University.
Charles W. Stryker, Ph.D., a Director, has been President of IntelliQuest
Marketing Information Solutions, Inc. and President of Zona/Research since
1998. Dr. Stryker served as a Director of IntelliQuest Information Group Inc.
from October 1997 to March 1998. From 1991 to 1997, he was President of each of
MkIS User Forum and Information Technology Forum, companies providing marketing
information, consulting and service products to executives and technology
companies. Dr. Stryker received a B.S. degree and a M.S. degree in Electrical
Engineering and a Ph.D. in Computer Science from New York University.
Key Employees
Joseph T. Apprendi has been Senior Vice President -- Strategic Sales since
January 1999. Mr. Apprendi was Senior Vice President -- Sponsorships and
Promotions from June 1998 to December 1998. From March 1998 to June 1998, Mr.
Apprendi was Executive Vice President of the CliqNow! Sales Group of K2 Design,
Inc. From February 1996 to March 1998, Mr. Apprendi was Senior Vice President
of Media and Promotion for K2 Design, Inc., from September 1995 to February
1996, Mr. Apprendi was an Account Executive with Harrington, Righter, and
Parson, Inc. and from June 1992 to September 1995, Mr. Apprendi was an Account
Executive with MMT Sales, Inc., a national broadcast advertising sales rep
firm. Mr. Apprendi received a B.A. degree in Economics from Oberlin College.
Mark A. Burchill has been Senior Vice President of Business Development
and International since February 1998 and was Senior Vice President and
co-founder of Petry from December 1995 to February 1998. In 1994, Mr. Burchill
was Director of International Sales & Development for Petry Media Corp, a
television rep firm. From 1992 to 1994, Mr. Burchill was a market consultant
for the Los Angeles Rams and MTV Networks while also pursuing a graduate
degree. From 1989 to 1992, Mr. Burchill was a Senior Media Planner in the media
department of Young & Rubicam Advertising. Mr. Burchill received a M.B.A.
degree from Anderson School of Management at the University of California at
Los Angeles and a B.A. degree from Hobart College.
Garrett P. Cecchini has been Senior Vice President, e-Commerce since
January 1999. Mr. Cecchini was Senior Vice President of National Sales from
February 1998 through December 1998. From February 1997 to February 1998, he
was Vice President, General Manager of Katz Millennium Marketing. From December
1994 to February 1997, Mr. Cecchini was co-founder of Goodman Cecchini Media
Design, a Web site development concern, and US Cybersites, a commercial
bandwidth reseller. From 1992 to 1994, Mr. Cecchini was Vice President,
Director of Sales for Sony Pictures Entertainment's Columbia TriStar Television
Division, a syndicator of television programming. From January 1991 to December
1992, Mr. Cecchini was Senior Vice President, Director of Sales for Telemundo
Group, Inc., a Spanish language television network. Mr. Cecchini received a
B.S. degree in Accounting and Marketing from Manhattan College.
31
Ronald A. Johnson has been Senior Vice President and Chief Information
Officer since December 1998. Prior to joining our company, Mr. Johnson was with
Bell Atlantic since 1983 where he led development and network integration of
systems for Bell Atlantic's cellular, video, Internet and electronic publishing
subsidiaries. Immediately prior to joining our company, Mr. Johnson headed
systems development for Bell Atlantic Internet Solutions, Inc. and Big Yellow,
Bell Atlantic's online yellow pages. Mr. Johnson managed the systems/network
integration of interactive video-on-demand (VOD) systems for Bell Atlantic's
Northern Virginia ADSL trial resulting in the integration and deployment of VOD
for Telecom Italia in Rome, Italy. Specifically, he managed billing and
operational support systems for Bell Atlantic, NYNEX and US West as they
started their cellular businesses. Mr. Johnson received a B.A. degree in
Chemistry from Central Methodist College.
Geoff Judge has been Senior Vice President of Affiliate Relations since
February 1998. Mr. Judge was President of Interactive Imaginations from
September 1997 to February 1998 and was Executive Vice President, Marketing and
Sales from May 1997 to September 1997. From 1995 to 1997, Mr. Judge was Vice
President, Marketing for iMarket Inc., a software company. From 1994 to 1995,
Mr. Judge was Vice President--Marketing at Doubleday Direct, where he managed
the membership base of the company's nine book clubs. From 1985 to 1994, Mr.
Judge was at American Express in numerous roles including Vice President and
General Manager, Travel & Corporate Insurance Group, where he managed an
operating group of over 70 people, and a $90 million portfolio of products that
were direct marketed to cardmembers. Mr. Judge received a M.B.A. degree from
the Columbia University Graduate School of Business and a B.A. degree in
Economics from Northwestern University.
Mark E. Moran has been Senior Vice President and General Counsel since
April 1998. From June 1993 to April 1998, Mr. Moran was an associate attorney
at Proskauer Rose LLP. From April 1986 to May 1993, Mr. Moran was a financial
analyst in the Securities Processing Division of The Bank of New York. Mr.
Moran received a J.D. degree from Fordham Law School, a M.B.A. degree in
Finance from Fordham Graduate School of Business, and a B.A. degree in
Economics from The University of Virginia.
Scott Paternoster has been Senior Vice President--National Sales since
January 1999. From June 1998 to December 1998, Mr. Paternoster was President of
the CliqNow! division of our company. From February 1996 to June 1998, Mr.
Paternoster was Founder and President of the CliqNow! Sales Group of K2 Design,
Inc. and from 1989 to February 1996, Mr. Paternoster was the New York Sales
Manager and an Account Executive at MMT Sales, Inc., a national broadcast
advertising sales rep firm. Mr. Paternoster received a B.S. degree in Economics
and Management from Ithaca College.
Stuart D. Shaw has been Senior Vice President of Finance & Administration
since February 1998. He was Vice President and Chief Financial Officer of Petry
Interactive, Inc. from October 1997 to February 1998. From 1991 to 1997, Mr.
Shaw was Director of Financial Reporting, then Vice President of Customer
Resources for Penguin Books, a trade publisher. From 1989 to 1991, Mr. Shaw was
Controller for Warren, Gorham & Lamont, a publisher of professional resource
literature. From 1983 to 1989, Mr. Shaw was an auditor with Arthur Andersen.
Mr. Shaw received a B.B.A. degree in Public Accounting from Pace University.
Mr. Shaw is a Certified Public Accountant.
Committees of the Board of Directors
Audit Committee. The Audit Committee, composed of Messrs. Ammon, Rivkin
and Barry, who are not employed by us and are, thus, independent directors,
does the following:
o makes recommendations concerning the engagement of independent public
accountants;
o reviews with the independent public accountants the plans and results of
the audit engagement;
o approves professional services provided by the independent public
accountants;
o reviews the independence of the independent public accountants;
o considers the range of audit and non-audit fees; and
o reviews the adequacy of our internal accounting controls.
32
Compensation Committee. The compensation committee, composed of Messrs.
Moore, Rivkin and Stryker, approves the salaries and other benefits of our
executive officers and administers any of our non-stock based bonus or
incentive compensation plans, excluding any cash awards intended to qualify for
the exception for performance-based compensation under Section 162(m) of the
Code. In addition, the compensation committee consults with our management
regarding pension and other benefit plans, and compensation policies and our
practices.
Stock Option Committee. The stock option committee, composed of Messrs.
Ammon, Rivkin and Barry, directors who qualify as outside directors under
Section 162(m) of the Code and as non-employee directors under Rule 16b-3(c) of
the Exchange Act, administers any of our stock-based incentive plans, including
the 1998 stock incentive plan. In addition, the stock option committee is
responsible for granting any cash awards intended to qualify for the exception
for performance-based compensation under Section 162(m) of the Code.
Election of Directors
Prior to our first annual stockholders' meeting our board of directors
will be divided into three classes. Directors of each class will be elected at
the annual stockholders' meeting held in the year in which the term for such
class expires and will serve the following for three years. No determination
has been made as to which directors will be members of each class.
Compensation of Directors
Directors do not receive salaries or cash fees for serving as directors or
for serving on committees. All members of the board of directors who are not
employees or consultants are reimbursed for their expenses for each meeting
attended and are eligible to receive stock options pursuant to the 1998
incentive plan. Under the 1998 stock incentive plan, each existing non-employee
director has been granted a non-qualified option to purchase 18,750 shares of
common stock at the fair market value on the date of grant, and each new non-
employee director will be granted a non-qualified option to purchase 18,750
shares of common stock at the fair market value on the date of grant. Upon the
date of each annual stockholders' meeting, each existing non-employee director
shall be granted a non-qualified option to purchase 4,688 shares of common
stock, or a pro rata portion thereof if the director did not serve the entire
year since the date of the last annual meeting. All options granted to
non-employee directors will vest at the rate of 25% on each of the first four
anniversaries of the date of grant, assuming the non-employee director is a
director on those dates, and all such options generally will be exercisable for
a period of ten years from the date of grant. Upon a change of control, all
unvested options which have not yet expired will automatically become 100%
vested.
Executive Compensation and Employment Agreements
We have entered into employment agreements with our executive officers and
each of our key employees named in this document providing for annual
compensation in excess of $100,000. The material terms of such employment
agreements generally are as follows:
o the employment term runs through December 31, 1999, except as stated
below and is automatically renewable for successive one-year terms unless
either party gives written notice to the other at least six months prior
to the expiration of the then employment term;
o during the employment term and thereafter, we will indemnify the
executive to the fullest extent permitted by law, in connection with any
claim against such executive as a result of such executive serving as one
of our officers or directors or in any capacity at our request in or with
regard to any other entity, employee benefit plan or enterprise;
o any dispute or controversy arising under or in connection with the
employment agreement (other than injunctive relief) shall be settled
exclusively by arbitration;
o we may terminate the agreement at any time with or without cause (as
defined in the agreement) and, if an executive is terminated without
cause (including our giving notice of non-renewal), he will receive
severance pay in an amount generally equal to six months' base salary and
bonus, plus continued medical benefits for a period equal to the
severance period as well as acceleration of outstanding options; and
33
o if termination is the result of the executive's death or disability, we
will pay to the executive or his estate an amount equal to six months'
base salary at his then current rate of pay (reduced in the case of
disability by his long-term disability policy payments).
The agreement of David J. Moore extends through January 1, 2001. Mr.
Moore's agreement provides for an annual base salary of $225,000 and a target
bonus of $275,000, $300,000 and $325,000 for 1998, 1999, and 2000,
respectively. Mr. Moore was also awarded 56,250 shares of restricted stock that
vest over three years. In connection with this issuance, we are recognizing
compensation expense of $90,000 ratably over the three-year vesting period. If
we terminate Mr. Moore without cause, he is entitled to receive severance pay
in an amount equal to two times base salary, plus the maximum bonus for which
he is eligible during the fiscal year of termination.
The agreements of our other executive officers and named key employees
provide for base salaries between $100,000 and $180,000 and target incentives,
based on attainment of corporate goals, between $35,000 and $130,000.
On December 11, 1998, we entered into a severance agreement with Yale R.
Brown, our former director and Executive Vice President under which Mr. Brown
resigned as an officer and director. We agreed to pay Mr. Brown the sum of
$140,000 as severance, including attorneys' fees, and we exchanged mutual
releases of substantially all claims arising out of his employment.
34
ITEM 11. EXECUTIVE COMPENSATION
Summary of Cash and Certain Other Compensation
The following table provides information about the compensation paid or
payable by us for services rendered in all capacities to our Chief Executive
Officer and our other executive officers who earned more than $100,000 for
1998.
Annual Long Term
Compensation Compensation
------------------------------------------------- ----------------------------
All
Other Restricted Securities Other
Name and Annual Stock Underlying Compen-
Principal Position Salary Bonus Compensation Award(s) Options (#) sation
- - -------------------------- ------------------ ----------- -------------- ------------ ------------- --------
David J. Moore ........... $259,137 $343,750 $0 56,250 0 0
President and
Chief Executive
Officer
C. Andrew Johns .......... 105,192 (1) 66,706 0 0 62,500 0
Chief Financial
Officer
Jacob I. Friesel ......... 153,125 (2) 150,391 0 0 0 0
Executive Vice
President
Yale R. Brown ............ 255,202 (3) 13,923 0 0 0 0
Former Executive
Vice President
- - ------------
(1) Mr. Johns commenced his employment with us on April 17, 1998.
(2) Mr. Friesel commenced his employment with us on February 24, 1998.
(3) Mr. Brown commenced his employment with us on April 13, 1998 and terminated
his employment on December 11, 1998. Amounts include all payments,
totaling approximately $140,000, to be made pursuant to a severance
agreement.
Stock Options
The following table contains information concerning the grant of options
under the 1998 stock incentive plan to each of our executive officers during
the year ended December 31, 1998. We did not grant any stock appreciation
rights in 1998.
Option Grants in Last Fiscal Year
Individual Grants
---------------------------------------------------------------
Percent of Potential Realizable
Number of Total Value at Assumed
Securities Options Annual Rates of
Underlying Granted to Stock Appreciation
Options Employees in Exercise for Option Term
Price Expiration ----------------------------
Name Granted(#)(1) Fiscal Year(2) ($/Share) Date(3) 5% 10%
- - ----------------- --------------- ---------------- ----------- ------------ ----------- -----------
C. Andrew Johns 62,500 4.3% $ 4.00 3/25/08 $157,224 $398,436
- - ------------
(1) All options granted in 1998 were granted pursuant to the 1998 stock
incentive plan. The grant to Mr. Johns is exercisable in annual increments
of 25% of the total grant, beginning on the first anniversary of the date
of grant. All options were granted at the fair market value of common
stock on the effective date of grant.
(2) The total number of options granted to directors and employees in 1998 was
1,455,645.
(3) Each option may be subject to earlier termination if the officer's
employment with us is terminated.
35
The following table provides information for each of our executive
officers with respect to the value of options exercised during the year ended
December 31, 1998 and the value of outstanding and unexercised options held as
of December 31, 1998. There were no stock appreciation rights exercised during
1998 and none were outstanding as of December 31, 1998.
Aggregated Option Exercises in Last Fiscal Year
and Fiscal Year-end Option Values
Number of
Securities Underlying Value of Unexercised
Unexercised Options In-the-Money Options
Shares at December 31, 1998 at December 31, 1998(1)
Acquired Value ------------------------------- ---------------------------------
Name on Exercise Realized Exercisable Unexercisable Exercisable Unexercisable
- - ----------------- ------------- ---------- ------------- --------------- ------------- --------------
C. Andrew Johns $ -- $ -- 0 62,500 $0 $1,500,000
- - ------------
(1) Represents the difference between the closing market price of the common
stock as reported by Nasdaq on December 31, 1998 of $28.00 per share and
the exercise price per share of in-the-money options multiplied by the
number of shares underlying the in-the-money options.
1998 Stock Incentive Plan
Background; Purpose; Eligibility. The following description of the
incentive plan is intended only as a summary. The incentive plan is intended to
foster stock ownership by employees and directors and thereby attract, retain
and reward such employees and directors. All of our employees, consultants and
non-employee directors that satisfy requirements are eligible to be granted
awards under the incentive plan.
Administration. The incentive plan is administered by the stock option
committee of our board of directors. The stock option committee has full
authority and discretion, subject to the terms of the incentive plan, to
determine who is eligible to receive awards and the amount and type of awards.
Terms and conditions of awards are set forth in written grant agreements. No
option may have an exercise price less than the fair market value of the common
stock at the time of original grant (or, in the case of an incentive stock
option granted to a ten percent stockholder, 110% of fair market value). Awards
under the incentive plan may not be made on or after the tenth anniversary of
the date of its adoption, but awards granted prior to such date may extend
beyond that date. All options granted under the incentive plan expire no more
than ten years from the date of grant.
Available Shares and Other Units. A maximum of 3,000,000 shares of common
stock may be issued pursuant to the incentive plan. The maximum number of
incentives that may be granted to any individual for each fiscal year during
the term of the incentive plan is 187,500. In general, upon the cancellation or
expiration of an award, the unissued shares of common stock subject to such
awards will again be available for awards under the incentive plan.
Amendments. The incentive plan may be amended by the board of directors,
except that, generally, stockholder approval is required to take the following
actions:
o increase the aggregate number of shares of common stock reserved for
awards or the maximum individual limits for any fiscal year;
o change the classification of employees and non-employee directors
eligible to receive awards;
o decrease the minimum option price of any option;
o extend the maximum option period under the incentive plan; or
o change any rights with respect to non-employee directors.
Stock Options. Under the incentive plan, the stock option committee may
grant options to purchase shares of common stock. Options may be incentive
stock options or non-qualified stock options. The stock option committee will
determine the number of shares subject to the option, the term of the option,
the exercise price per share, the vesting schedule, and the other material
terms of the option.
36
Restricted Stock. The incentive plan authorizes the stock option committee
to award shares of restricted stock. Upon the award of restricted stock, the
recipient has all rights of a stockholder, unless otherwise specified by the
stock option committee at the time of grant, subject to the conditions and
restrictions generally applicable to restricted stock.
Change of Control. In the event that we merge with another company, upon
the sale of substantially all of our assets or securities representing 40% or
more of the total combined voting power of our then outstanding securities, or
upon changes in membership of the board of directors during any two-year
period, then:
o each option will be fully vested and immediately exerciseable, or each
option may be repurchased by us for an amount of cash equal to the excess
of the change of control price (as defined in the incentive plan) over
the exercise price; and
o the restrictions on shares of restricted stock shall lapse as if the
applicable restriction period had ended.
37
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.
The following table sets forth information regarding beneficial ownership
of the common stock as of February 28, 1999, by: (i) each person who we know to
own beneficially more than 5% of the common stock; (ii) each of our directors
and executive officers and (iii) our current directors and executive officers
as a group.
Number of
Beneficial Owner(1) Shares Percentage
- - ---------------------------- ----------- ------------
Executive Officers and
Directors:
David J. Moore (2) (3) 994,893 6.1%
R. Theodore Ammon (4) 1,751,703 10.7
Jacob I. Friesel (2) (5) 787,078 4.8
C. Andrew Johns (2) (6) 27,000 *
John F. Barry III (7) 1,750,703 10.2
Jack L. Rivkin (8) 2,576,540 15.0
Arnie Semsky (2) 0 *
Charles W. Stryker (9) 9,375 *
All directors and executive
officers as a group (8
persons) 7,897,292 48.4
Other 5% Stockholders:
Yale R. Brown (10) 865,759 5.2
- - ------------
* Represents less than 1% of the outstanding common stock.
(1) Applicable percentage ownership is based on 16,432,244 shares of common
stock outstanding as of February 28, 1999. Beneficial ownership is
determined in accordance with the rules of the Securities and Exchange
Commission and generally includes voting or investment power with respect
to securities, subject to community property laws, where applicable.
Shares of common stock subject to options or warrants that are exercisable
within 60 days of February 28, 1999 and beneficially owned by the person
holding such options and warrants are treated as outstanding for the
purpose of computing the percentage ownership for such person, but are not
treated as outstanding for the purpose of computing the percentage
ownership of any other person.
(2) The address of Messrs. Moore, Friesel, Johns and Semsky is c/o 24/7 Media,
Inc., 1250 Broadway, New York, New York 10001.
(3) Includes 37,500 unvested shares of common stock issued pursuant to the
Incentive Plan and subject to forfeiture pursuant thereto. Includes
244,505 shares held by a family trust and other trusts held for the
benefit of family members, beneficial ownership of which is disclaimed by
Mr. Moore. Mr. Moore's wife is the trustee of each such trust.
(4) Represents 875,351 shares, Class A warrants to purchase 437,676 shares and
Class B warrants to purchase 437,676 shares held by Big Flower Digital
Services, Inc., an indirect subsidiary of Big Flower Holdings, Inc. Mr.
Ammon is the Chairman of the board of directors of Big Flower Holdings,
Inc. Mr. Ammon does not own any shares our common stock in his individual
capacity and expressly disclaims beneficial ownership of the shares held
by Big Flower Digital Services, Inc. The address of each of these entities
is c/o Big Flower Holdings, Inc., 3 East 54th Street, New York, New York
10022.
(5) Includes 262,360 shares held by a family trust, beneficial ownership of
which is disclaimed by Mr. Friesel.
(6) Includes options to acquire 15,625 shares and Class C warrants to purchase
9,375 shares.
(7) Represents 656,513 shares, Class A warrants to purchase 328,257 shares and
Class B warrants to purchase 328,257 shares held by Prospect Street NYC
Discovery Fund, L.P. and 218,838 shares, Class A warrants to purchase
109,419 shares and Class B warrants to purchase 109,419 shares held by
Prospect Street NYC Co-Investment Fund, L.P. Mr. Barry is one of our
directors and is the Managing General Partner of Prospect Street NYC
Discovery Fund, L.P. Mr. Barry does not own any shares of our common stock
in his individual capacity and expressly disclaims beneficial ownership of
the shares held by Prospect Street NYC Discovery Fund, L.P. and Prospect
Street NYC Co-Investment Fund, L.P. The address of each of these entities
is c/o Prospect Street Ventures, 10 East 40th St., 44th floor, New York,
New York 10016.
(8) Represents 1,666,829 shares, Class A warrants to purchase 437,676 shares
and Class B warrants to purchase 437,676 shares held by The Travelers
Insurance Company, and 34,359 shares held by The Travelers Indemnity
Company. Mr. Rivkin is one of our directors and is Senior Vice President
of Travelers Investment Group Inc., an affiliate of The Travelers
Insurance Company and The Travelers Indemnity Company. Mr. Rivkin does not
own any shares of our common stock in his individual capacity and
expressly disclaims beneficial ownership of the shares held by The
Travelers Insurance Company and The Travelers Indemnity Company. The
address of each of these entities is c/o Travelers Group Inc., 388
Greenwich Street, 36th floor, New York, New York 10013. None of Travelers
38
Group Inc., The Travelers Insurance Company, The Travelers Indemnity
Company or their respective affiliates has assumed or has any
responsibility for our management, business or operations, or for the
statements contained in this prospectus or the registration statement of
which this prospectus forms a part, other than the limited information
regarding securities ownership contained in this table.
(9) Includes options to acquire 4,375 shares. The address of Mr. Stryker is
c/o IntelliQuest Information Systems, Inc., 380 Interstate North Parkway,
Suite 310, Atlanta, Georgia 30339.
(10) Represents 636,611 shares, Class A warrants to purchase 87,534 shares,
Class B warrants to purchase 87,534 shares and Class C warrants to
purchase 45,080 shares. Mr. Brown is a former officer and director of our
company and was co-founder of Intelligent Interactions Corporation. Mr.
Brown's address is 1175 North East Miami Gardens Drive, Apt. 709E, North
Miami Beach, Florida 33719.
39
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.
Investments by The Travelers Insurance Company
In November 1996, we entered into a Securities Purchase Agreement with The
Travelers Insurance Company for the sale and issuance of convertible preferred
shares with an initial conversion price of $11.48, subject to adjustment in the
event that we subsequently sold securities at a lower price. Travelers'
investment was approximately $1,000,000 and was subsequently converted into
119,613 shares of common stock. In addition, in 1997 and January 1998, we
issued to The Travelers Insurance Company senior convertible notes in an
aggregate principal amount of $1,400,000 with initial conversion prices ranging
from $1.60 per share to $11.48 per share and also issued warrants. These
securities were subsequently converted into approximately 642,401 shares of
common stock. Jack L. Rivkin, one of our directors, is the Senior Vice
President of the Investment Group of Travelers Group Inc.
Merger of Petry, Advercomm and Interactive Imaginations into our Company
Under an Agreement and Plan of Merger, dated February 2, 1998, Petry and
Advercomm were merged into 24/7 Media, Inc. Upon consummation of these mergers,
each share of common stock of Petry was converted into 20,988.74 shares of our
common stock and each share of common stock of Advercomm was converted into
262.36 shares of our common stock.
In connection with the acquisitions of Petry and Advercomm, we entered
into a Securities Purchase Agreement, dated February 25, 1998, with investors
including Travelers and David J. Moore, our President and Chief Executive
Officer, for the sale and issuance of preferred shares and warrants for total
proceeds of $10,060,002. For each $10,000 invested, the investors received
10,000 shares of Series A preferred stock, which were automatically converted
into common stock at a conversion price of $3.81 upon consummation of our
initial public offering, and approximately 1,313 Class A warrants, exercisable
into common stock at an exercise price of $7.62 per share, and approximately
1,313 Class B warrants, exercisable into common stock at an exercise price of
$11.42 per share.
Petry entered into an oral consulting agreement with a corporation of
which C. Andrew Johns, our Executive Vice President, Treasurer and Chief
Financial Officer was an officer and a 50% stockholder, pursuant to which the
corporation was paid $75,000 and Class C warrants to purchase 18,750 shares of
common stock at an exercise price of $3.81 per share for consulting services
rendered in connection with the merger. We recorded $13,500 of acquisition
costs in connection with these warrants. We also paid the corporation a
consulting fee of approximately $33,000 for services rendered in connection
with the acquisition of Intelligent Interactions.
On February 24, 1998, Michael P. Paolucci, one of our former directors,
entered into a Confidential Separation Agreement and General Release with us
pursuant to which Mr. Paolucci's employment as an executive of Interactive
Imaginations was terminated. The terms of the Separation Agreement generally
provide for each party to release and discharge the other party from all causes
of action, claims, judgments, obligations, damages or liabilities. We agreed to
issue to Mr. Paolucci Class C warrants to purchase 625,000 shares of common
stock at an exercise price of $3.81 per share and extended from January 31,
2000 to January 31, 2005 the term of a fully vested option held by Mr. Paolucci
to purchase 13,000 shares of common stock at $1.72 per share. Accordingly, we
recorded compensation expense of $450,000 during the three month period ended
March 31, 1998 in connection with this transaction.
We also entered into a Consulting Agreement, dated as of January 1, 1998
with Neterprises, Inc., pursuant to which Mr. Paolucci, President and sole
stockholder of Neterprises, Inc., agreed to provide management and consulting
services to us for a term of up to one year in connection with the
identification and evaluation of potential strategic relationships and
potential acquisition targets. In return for such services, Mr. Paolucci
received a lump sum payment of $180,000 and received a monthly fee of $12,500.
This agreement terminated December 31, 1998.
Intelligent Interactions Acquisition
Under an Agreement and Plan of Merger, dated as of April 9, 1998, we
acquired Intelligent Interactions and shareholders of Intelligent Interactions
received shares of our capital stock. Such shareholders (i) entered
40
into an amended and restated version of the Shareholders' Agreement and (ii)
were granted registration rights with respect to their shares of common stock.
See "Description of Capital Stock--Registration Rights."
During 1995 and 1996, Intelligent Interactions borrowed $56,000 and
$55,000, respectively, from Yale R. Brown, who was the founder and principal
stockholder of Intelligent Interactions. All amounts outstanding at September
6, 1996 under these notes, plus accrued interest on those amounts, were
converted into one instrument in the amount of $114,000. During 1997, the full
outstanding balance was paid on this obligation.
Future Transactions
Our board of directors has adopted a policy that future transactions
between us and our officers, directors, principal stockholders and their
affiliates will be subject to approval of a majority of the Independent
Directors, and will be on terms no less favorable to us than we could obtain
from unaffiliated third parties.
41
Compliance With Reporting Requirements
Under the securities laws of the United States, the Company's directors,
executive (and certain other) officers, and any persons holding more than ten
percent of the Company's common stock are required to report their ownership of
the Company's common stock and any changes in that ownership to the Securities
and Exchange Commission. Specific due dates for these reports have been
established and the Company is required to report in this report any failure to
file by these dates during 1998. Based solely on its review of such forms
received by it from such persons for their 1998 transactions, the Company
believes that all filing requirements applicable to such directors, executive
(and certain other) officers and greater than ten percent beneficial owners
were complied with.
42
PART IV
ITEM 14. EXHIBITS, FINANCIAL STATEMENTS, AND REPORTS ON FORM 8-K.
(a) See Index to Financial Statements immediately following
Exhibit Index.
(b) No Current Reports on Form 8-K were filed during 1998.
(c) Exhibits. See Exhibit Index immediately following signature
pages.
43
SIGNATURES
KNOW ALL MEN BY THESE PRESENT, that each person or entity whose signature
appears below constitutes and appoints David J. Moore, C. Andrew Johns and Mark
E. Moran, and each of them, its true and lawful attorneys-in-fact and agents,
with full power of substitution and resubstitution, for it and in its name,
place and stead, in any and all capacities, to sign any and all amendments to
this report on Form 10-K and to file the same, with all exhibits thereto, and
other documents in connection therewith, with the Securities and Exchange
Commission, granting unto said attorneys-in-fact and agents, and each of them,
full power and authority to do and perform each and every act and thing
requisite and necessary to be done, as fully to all intents and purposes as it
might or could do in person, hereby ratifying and confirming all that said
attorneys-in-fact and agents or any of them, or their or his substitute or
substitutes may lawfully do or cause to be done by virtue thereof.
Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized, in the city of New
York, State of New York on March 30, 1999.
24/7 MEDIA, INC.
By: /s/ David J. Moore
---------------------------
David J. Moore
Chief Executive Officer
Pursuant to the requirements of the Securities Exchange Act of 1934, this
report on Form 10-K has been signed below on March 30, 1999 by the following
persons in the capacities indicated:
Signature Title
- - --------------------------- ------------------------------------------------
/s/ David J. Moore Chief Executive Officer and Director
- - ------------------------- (Principal Executive Officer)
David J. Moore
/s/ R. Theodore Ammon Chairman of the Board
- - -------------------------
R. Theodore Ammon
/s/ Jacob I. Friesel Executive Vice President and Director
- - -------------------------
Jacob I. Friesel
/s/ John F. Barry Director
- - -------------------------
John F. Barry
/s/ Jack L. Rivkin Director
- - -------------------------
Jack L. Rivkin
/s/ Arnie Semsky Director
- - -------------------------
Arnie Semsky
/s/ Charles W. Stryker Director
- - -------------------------
Charles W. Stryker, Ph.D.
/s/ C. Andrew Johns Executive Vice President, Treasurer & Chief
- - ------------------------- Financial Officer (Principal Financial Officer)
C. Andrew Johns
/s/ Stuart D. Shaw Senior Vice President and Controller
- - ------------------------- (Principal Accounting Officer)
Stuart D. Shaw
44
(c) Exhibit Index.
Exhibits and Financial Statement Schedule/Index
Exhibit
Number Description
- - ---------- ------------------------------------------------------------------
3.1 +Amended and Restated Certificate of Incorporation of the Company.
3.2 +By-laws of the Company.
10.1 +1998 Stock Incentive Plan.
10.2 +Form of Stock Option Agreement.
10.3.1 +Lease Agreement, dated April 30, 1998, between the Company and 38-32 Associates.
10.3.2 +Lease Option Notice, dated July 7, 1998 between the Company and 38-32 Associates.
10.4 +Agreement and Plan of Merger dated February 2, 1998 by and among Interactive
Imaginations, Inc., 24/7 Acquisition Corp., Petry Interactive, Inc. and Advercomm, Inc.
10.5 +Agreement and Plan of Merger dated as of April 9, 1998 by and among 24/7 Media, Inc.,
Interactions Acquisition Corp. and Intelligent Interactions Corporation and the persons set
forth on the signature pages thereto.
10.6 +Asset Purchase Agreement, dated as of June 1, 1998, by and between 24/7 Media, Inc. and
K2 Design, Inc.
10.7 +Securities Purchase Agreement, dated February 25, 1998, among Interactive Imaginations and
certain investors named therein.
10.8 +Registration Rights Agreement, dated April 9, 1998 by and among 24/7 Media, Inc., The
Travelers Insurance Company, Prospect Street NYC Discovery Fund, L.P., Prospect Street
NYC Co-Investment Fund, L.P. , Big Flower Digital Services, Inc., David Banks, Trinity
Ventures V, L.P., Trinity V Side-By-Side Fund, L.P., Zero Stage Capital V Limited
Partnership, and F&W Investments 1996.
10.9 +Employment Agreement between David J. Moore and Interactive Imaginations, Inc., dated
February 24, 1998.
10.10 +Employment Agreement between Jacob I. Friesel and Interactive Imaginations, Inc., dated
February 24, 1998.
10.11 +Employment Agreement between Yale R. Brown and 24/7 Media, Inc., dated April 9, 1998.
10.12 +Employment Agreement between C. Andrew Johns and 24/7 Media, Inc., dated April 20,
1998.
10.13 +Consulting Agreement dated as of January 1, 1998 by and between Interactive Imaginations,
Inc. and Neterprises, Inc.
10.14 +Confidential Separation Agreement and General Release by and between Michael P. Paolucci
and Interactive Imaginations, Inc., dated February 24, 1998.
10.15 +Form of Indemnification Agreement.
10.16 +GlobalCenter Master Service Agreement, dated May 1, 1998.
10.17 +Operating Lease agreement dated June 1, 1996 between Brentwood Credit Corporation, AT&T
Systems Leasing and Interactive Imaginations, Inc. (including amendments thereto).
10.18 +Operating Lease agreement, dated May 18, 1998, as amended on July 7, 1998 between Sun
Microsystems and 24/7 Media, Inc. and as amended on July 7, 1998.
10.19 +Pledge and Security Agreement, dated as of November 11, 1997, between Interactive
Imaginations, Inc. and The Travelers Insurance Company.
10.20 +Senior Convertible Note with Warrants Purchase Agreement, dated as of June 11, 1997,
between Interactive Imaginations, Inc. and The Travelers Insurance Company.
45
10.21 +Amended and Restated Stockholders' Agreement by and among 24/7 Media, Inc. and certain
investors named therein.
10.22 *++Marketing, Development, License and Software Agreement, dated October 23, 1998, between
24/7 Media, Inc., China Internet Corporation and China.com Corporation.
10.23 ++Joint Marketing Agreement, dated September 30, 1998, between 24/7 Media, Inc., American
Cities Studios, Inc. and Cybernet International Corporation.
10.24 ++Subscription Agreement, dated January 20, 1999, between 24/7 Media, Inc., InterAd Holdings
Ltd., Interadventures Limited and Gordon Wallace Simpson of Fairways.
10.25 ++Agreement and Plan of Merger, dated March 8, 1999, between 24/7 Media, Inc., Factor K
Acquisition Corporation and Sift, Inc.
11.1 ++Statement regarding computation of per share earnings.
23.1 Consent of KPMG LLP.
27.1 ++Financial Data Schedule.
- - ----------------
+ Incorporated by reference to Exhibits to the Registrant's Registration
Statement on Form S-1 dated August 23, 1998 (File No. 333-56085).
++ Incorporated by reference to Exhibits to the Registrant's Registration
Statement on Form S-1 dated March 19, 1999. (File No. 333-70857).
* Confidential treatment has been requested for certain provisions of this
Exhibit pursuant to Rule 406 under the Securities Act of 1933, as amended.
The omitted portions have been separately filed with the Commission.
46
24/7 MEDIA, INC.
(Successor Company to Interactive Imaginations, Inc.)
INDEX TO FINANCIAL STATEMENTS
Page
----
Independent Auditors' Report ........................................................ F-2
Consolidated Balance Sheets ......................................................... F-3
Consolidated Statements of Operations ............................................... F-4
Consolidated Statements of Stockholders' Equity (Deficit) ........................... F-5
Consolidated Statements of Cash Flows ............................................... F-6
Notes to Consolidated Financial Statements .......................................... F-7
Financial Statement Schedules--Valuation and Qualifying Accounts--Allowance for
Doubtful Accounts ................................................................. S-1
F-1
INDEPENDENT AUDITORS' REPORT
The Board of Directors and Stockholders
24/7 Media, Inc.
We have audited the accompanying consolidated balance sheets of 24/7 Media,
Inc. and subsidiaries (successor company to Interactive Imaginations, Inc.) as
of December 31, 1997 and 1998, and the related consolidated statements of
operations, stockholders' equity (deficit) and cash flows for each of the years
in the three-year period ended December 31, 1998. In connection with our audits
of the consolidated financial statements, we also have audited the financial
statement schedule as listed in the accompanying Index. These consolidated
financial statements and financial statement schedule are the responsibility of
the Company's management. Our responsibility is to express an opinion on these
consolidated financial statements and financial statement schedule based on our
audits.
We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of
material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a reasonable basis
for our opinion.
In our opinion, the consolidated financial statements referred to above
present fairly, in all material respects, the financial position of 24/7 Media,
Inc. and subsidiaries as of December 31, 1997 and 1998, and the results of
their operations and their cash flows for each of the years in the three-year
period ended December 31, 1998 in conformity with generally accepted accounting
principles. Also in our opinion, the related financial statement schedule, when
considered in relation to the basic consolidated financial statements taken as
a whole, present fairly, in all material respects, the information set forth
therein.
KPMG LLP
New York, New York
March 2, 1999
F-2
24/7 MEDIA, INC.
(Successor Company to Interactive Imaginations, Inc.)
CONSOLIDATED BALANCE SHEETS
December 31,
-----------------------------------
1997 1998
---------------- ----------------
ASSETS
Current assets:
Cash and cash equivalents ............................................. $ 94,000 $ 33,983,000
Accounts receivable, net of allowance for doubtful
accounts of $64,000 and $268,000,
respectively ......................................................... 176,000 8,442,000
Prepaid expenses and other current assets ............................. 15,000 537,000
------------- -------------
Total current assets .............................................. 285,000 42,962,000
------------- -------------
Property and equipment, net .............................................. 591,000 2,022,000
Goodwill, net ............................................................ -- 10,935,000
Investment in affiliated company ......................................... -- 6,566,000
Deferred offering costs .................................................. 111,000 --
Intangible assets, net ................................................... 3,000 16,000
Deposits ................................................................. 49,000 215,000
------------- -------------
Total assets ...................................................... $ 1,039,000 $ 62,716,000
============= =============
LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)
Current liabilities:
Accounts payable ...................................................... $ 883,000 $ 5,649,000
Accrued liabilities ................................................... 471,000 5,006,000
Current installments of obligations under capital leases .............. -- 30,000
Deferred revenue ...................................................... 96,000 51,000
------------- -------------
Total current liabilities ......................................... 1,450,000 10,736,000
------------- -------------
Senior convertible notes payable--related parties, net of debt
discount of $158,000 .................................................... 2,317,000 --
Obligations under capital leases, excluding current installments ......... -- 34,000
Stockholders' equity (deficit):
Convertible preferred stock, $.01 par value; 10,000,000 shares
authorized; 158,144 and no shares issued and outstanding,
respectively; with aggregate liquidation preference of
$4,539,000 at December 31, 1997....................................... 2,000 --
Common stock, $.01 par value; 70,000,000 shares authorized;
1,148,762 and 15,718,873 shares issued and outstanding,
respectively ......................................................... 11,000 157,000
Additional paid-in capital ............................................ 10,564,000 90,438,000
Deferred stock compensation ........................................... -- (345,000)
Accumulated deficit ................................................... (13,305,000) (38,304,000)
------------- -------------
Total stockholders' equity (deficit) .............................. (2,728,000) 51,946,000
------------- -------------
Commitments and contingencies
Total liabilities and stockholders' equity
(deficit) ........................................................ $ 1,039,000 $ 62,716,000
============= =============
See accompanying notes to financial statements.
F-3
24/7 MEDIA, INC.
(Successor Company to Interactive Imaginations, Inc.)
CONSOLIDATED STATEMENTS OF OPERATIONS
Years ended December 31,
----------------------------------------------------
1996 1997 1998
--------------- --------------- ----------------
Revenues:
Advertising .................................. $ 1,106,000 $ 1,467,000 $ 19,744,000
Consulting and license fees .................. 436,000 1,681,000 119,000
------------ ------------ -------------
Total revenues ........................... 1,542,000 3,148,000 19,863,000
Cost of revenues ................................ 1,593,000 1,655,000 15,970,000
------------ ------------ -------------
Gross profit (loss) ...................... (51,000) 1,493,000 3,893,000
------------ ------------ -------------
Operating expenses:
Sales and marketing .......................... 2,240,000 1,673,000 7,971,000
General and administrative ................... 3,010,000 2,623,000 8,692,000
Product development .......................... 1,461,000 1,418,000 1,902,000
Write-off of property and equipment .......... -- 757,000 --
Legal costs in connection with claim ......... -- 232,000 --
Write-off of acquired in-process
technology .................................. -- -- 5,000,000
Amortization of goodwill ..................... -- -- 5,722,000
------------ ------------ -------------
Total operating expenses ................. 6,711,000 6,703,000 29,287,000
------------ ------------ -------------
Loss from operations ..................... (6,762,000) (5,210,000) (25,394,000)
Interest income ................................. 12,000 18,000 886,000
Interest expense ................................ (46,000) (114,000) (215,000)
------------ ------------ -------------
Net loss ................................. (6,796,000) (5,306,000) (24,723,000)
Cumulative dividends on mandatorily
convertible preferred stock .................... -- -- (276,000)
------------ ------------ -------------
Net loss attributable to common
stockholders ................................... $ (6,796,000) $ (5,306,000) $ (24,999,000)
============ ============ =============
Net loss per share--basic and diluted ........... $ (6.48) $ (4.88) $ (2.62)
============ ============ =============
Weighted average shares outstanding ............. 1,049,432 1,086,614 9,533,056
============ ============ =============
See accompanying notes to financial statements.
F-4
24/7 MEDIA, INC.
(Successor Company to Interactive Imaginations, Inc.)
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY (DEFICIT)
Years Ended December 31, 1996, 1997 and 1998
Stockholders' Equity (Deficit)
----------------------------------------------------------------------------
Convertible Common stock Common stock
preferred stock voting Class A
------------------------- ------------------------ -------------------------
Shares Amount Shares Amount Shares Amount
------------- ----------- ------------ ----------- ------------- -----------
Balance as of December 31, 1995 .................... -- $ -- -- $ -- 73,333 $ 1,000
Issuance of Class A common stock, net of $39,000
issuance costs .................................... -- -- -- -- 34,371 --
Common stock Class A converted ..................... -- -- 1,077,033 11,000 (107,704) (1,000)
Issuance of common stock to officer ................ -- -- 2,083 -- -- --
Issuance of warrants in connection
with mandatory conversion subordinated notes....... -- -- -- -- -- --
Notes converted to preferred stock ................. 52,262 1,000 -- -- -- --
Issuance of preferred stock, net of $237,000
issuance costs .................................... 88,460 1,000 -- -- -- --
Net loss ........................................... -- -- -- -- -- --
------ --------- --------- -------- -------- ---------
Balance as of December 31, 1996 .................... 140,722 2,000 1,079,116 11,000 -- --
Issuance of preferred stock ........................ 17,422 -- -- -- -- --
Issuance of common stock to officer ................ -- -- 10,462 -- -- --
Issuance of warrants in connection
with senior convertible notes--related parties .... -- -- -- -- -- --
Senior convertible notes payable--related parties
converted into common stock ....................... -- -- 59,184 -- -- --
Net loss ........................................... -- -- -- -- -- --
------- --------- --------- -------- -------- ---------
Balance as of December 31, 1997 .................... 158,144 2,000 1,148,762 11,000 -- --
Issuance of warrants in connection with senior
convertible notes payable--related parties ........ -- -- -- -- -- --
Issuance of warrants to former officer ............. -- -- -- -- -- --
Issuance of warrants to consultant ................. -- -- -- -- -- --
Issuance of common stock for acquired businesses.... -- -- 5,278,167 53,000 -- --
Issuance of stock options to employees ............. -- -- -- -- -- --
Issuance of common stock to officer ................ -- -- 56,250 1,000 -- --
Amortization of deferred stock compensation ........ -- -- -- -- -- --
Issuance of common stock to consultants ............ -- -- 5,909 -- -- --
Offering costs in connection with mandatorily
redeemable convertible preferred stock ............ -- -- -- -- -- --
Senior convertible notes payable--related parties
converted into common stock ....................... -- -- 828,036 8,000 -- --
Convertible preferred stock converted into
common stock ...................................... (158,144) (2,000) 542,908 5,000 -- --
Conversion of warrants into common stock ........... -- -- 191,349 2,000 -- --
Imputed interest on loans payable--related parties -- -- -- -- -- --
Accrual of cumulative dividends on mandatorily
redeemable convertible preferred stock ............ -- -- -- -- -- --
Issuance of common stock in initial public
offering, net ..................................... -- -- 3,550,000 36,000 -- --
Conversion of mandatorily redeemable convertible
preferred stock into common stock ................. -- -- 3,807,533 38,000 -- --
Exercise of stock options .......................... -- -- 106,108 1,000 -- --
Issuance of common stock to China.Com .............. -- -- 203,851 2,000 -- --
-------- --------- --------- -------- -------- ---------
Net loss for the period ............................ -- -- -- -- -- --
-------- --------- --------- -------- -------- ---------
Balance as of December 31, 1998 .................... -- $ -- 15,718,873 $157,000 -- $ --
======== ========= ========== ======== ======== =========
Stockholders' Equity (Deficit)
----------------------------------------------
Additional Deferred Total
paid-in stock Accumulated stockholders'
capital compensation deficit equity (deficit)
-------------- -------------- ---------------- -----------------
Balance as of December 31, 1995 .................... $ 1,406,000 $ -- $ (1,203,000) $ 204,000
Issuance of Class A common stock, net of $39,000
issuance costs .................................... 4,486,000 -- -- 4,486,000
Common stock Class A converted ..................... (10,000) -- -- --
Issuance of common stock to officer ................ 37,000 -- -- 37,000
Issuance of warrants in connection
with mandatory conversion subordinated notes....... 18,000 -- -- 18,000
Notes converted to preferred stock ................. 1,499,000 -- -- 1,500,000
Issuance of preferred stock, net of $237,000
issuance costs .................................... 2,301,000 -- -- 2,302,000
Net loss ........................................... -- -- (6,796,000) (6,796,000)
----------- ---------- ------------- --------------
Balance as of December 31, 1996 .................... 9,737,000 -- (7,999,000) 1,751,000
Issuance of preferred stock ........................ 500,000 -- -- 500,000
Issuance of common stock to officer ................ 32,000 -- -- 32,000
Issuance of warrants in connection
with senior convertible notes--related parties .... 201,000 -- -- 201,000
Senior convertible notes payable--related parties
converted into common stock ....................... 94,000 -- -- 94,000
Net loss ........................................... -- -- (5,306,000) (5,306,000)
----------- ---------- ------------- --------------
Balance as of December 31, 1997 .................... 10,564,000 -- (13,305,000) (2,728,000)
Issuance of warrants in connection with senior
convertible notes payable--related parties ........ 12,000 -- -- 12,000
Issuance of warrants to former officer ............. 450,000 -- -- 450,000
Issuance of warrants to consultant ................. 20,000 -- -- 20,000
Issuance of common stock for acquired businesses.... 10,769,000 -- -- 10,822,000
Issuance of stock options to employees ............. 332,000 (332,000) -- --
Issuance of common stock to officer ................ 89,000 (90,000) -- --
Amortization of deferred stock compensation ........ -- 77,000 -- 77,000
Issuance of common stock to consultants ............ 22,000 -- -- 22,000
Offering costs in connection with mandatorily
redeemable convertible preferred stock ............ (229,000) -- -- (229,000)
Senior convertible notes payable--related parties
converted into common stock ....................... 2,666,000 -- -- 2,674,000
Convertible preferred stock converted into
common stock ...................................... (3,000) -- -- --
Conversion of warrants into common stock ........... (2,000) -- -- --
Imputed interest on loans payable--related parties 9,000 -- -- 9,000
Accrual of cumulative dividends on mandatorily
redeemable convertible preferred stock ............ -- -- (276,000) (276,000)
Issuance of common stock in initial public
offering, net ..................................... 44,735,000 -- -- 44,771,000
Conversion of mandatorily redeemable convertible
preferred stock into common stock ................. 17,169,000 -- -- 17,207,000
Exercise of stock options .......................... 271,000 -- -- 272,000
Issuance of common stock to China.Com .............. 3,564,000 -- -- 3,566,000
----------- ---------- ------------- --------------
Net loss for the period ............................ -- -- (24,723,000) (24,723,000)
----------- ---------- ------------- --------------
Balance as of December 31, 1998 .................... $90,438,000 $ (345,000) $ (38,304,000) $ 51,946,000
=========== ========== ============= ==============
See accompanying notes to financial statements.
F-5
24/7 MEDIA, INC.
(Successor Company to Interactive Imaginations, Inc.)
CONSOLIDATED STATEMENTS OF CASH FLOWS
Years ended December 31,
---------------------------------------------------
1996 1997 1998
---------------- ---------------- -----------------
Cash flows from operating activities:
Net loss .............................................................. $ (6,796,000) $ (5,306,000) $ (24,723,000)
Adjustments to reconcile net loss to net cash used in operating
activities:
Depreciation and amortization ........................................ 305,000 365,000 459,000
Amortization of debt discount ........................................ 18,000 43,000 158,000
Write-off of property and equipment .................................. -- 757,000 --
Write-off of acquired in-process technology .......................... -- -- 5,000,000
Accrued interest on senior convertible notes--related
parties ............................................................. -- 69,000 15,000
Imputed interest on note payable--related party ...................... -- -- 9,000
Provision for doubtful accounts ...................................... 66,000 -- 347,000
Amortization of intangible assets .................................... -- -- 5,722,000
Non-cash compensation ................................................ 37,000 32,000 569,000
Changes in operating assets and liabilities, net of
effect of acquisitions:
Accounts receivable ................................................. (274,000) 91,000 (6,209,000)
Prepaid assets and other current assets ............................. (237,000) 222,000 (440,000)
Deposits ............................................................ (45,000) 12,000 (166,000)
Accounts payable .................................................... -- 746,000 1,377,000
Accrued liabilities ................................................. 443,000 (43,000) 3,296,000
Deferred revenue .................................................... 1,550,000 (1,454,000) (45,000)
------------ ------------ -------------
Net cash used in operating activities ............................. (4,933,000) (4,466,000) (14,631,000)
------------ ------------ -------------
Cash flows from investing activities:
Increase in intangible assets ......................................... (41,000) -- (13,000)
Cash paid for acquisitions, net ....................................... -- -- (1,491,000)
Proceeds from sale of property and equipment .......................... -- 23,000 --
Purchases of property and equipment ................................... (1,537,000) (42,000) (1,560,000)
Cash paid for investment in affiliated company ........................ -- -- (3,000,000)
------------ ------------ -------------
Net cash used in investing activities ............................. (1,578,000) (19,000) (6,064,000)
------------ ------------ -------------
Cash flows from financing activities:
Net proceeds from issuance of Mandatorily Redeemable Series A
Preferred Stock ...................................................... -- -- 10,060,000
Deferred offering costs ............................................... -- (111,000) (321,000)
Proceeds from senior convertible notes payable--related parties ....... -- 2,500,000 150,000
Proceeds from notes payable--related parties .......................... -- -- --
Repayment of notes payable--related parties ........................... (87,000) -- (296,000)
Proceeds from exercise of stock options ............................... -- -- 272,000
Proceeds from mandatory conversion subordinated notes
payable .............................................................. 1,500,000 -- --
Proceeds from issuance of common stock, net ........................... 4,486,000 -- 44,771,000
Proceeds from issuance of convertible preferred stock, net ............ 2,302,000 500,000 --
Payment of capital lease obligations .................................. -- -- (52,000)
------------ ------------ -------------
Net cash provided by financing activities ......................... 8,201,000 2,889,000 54,584,000
------------ ------------ -------------
Net change in cash and cash equivalents ........................... 1,690,000 (1,596,000) 33,889,000
Cash and cash equivalents at beginning of period ......................... -- 1,690,000 94,000
------------ ------------ -------------
Cash and cash equivalents at end of period ............................... $ 1,690,000 $ 94,000 $ 33,983,000
============ ============ =============
See accompanying notes to financial statements.
F-6
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
December 31, 1998 and 1997
(1) Summary of Operations and Significant Accounting Policies
(a) Summary of Operations
24/7 Media, Inc. ("24/7 Media" or the "Company") operates networks of Web
sites that enable both advertisers and Web publishers to capitalize on the
opportunities presented by Internet advertising, direct marketing and
electronic commerce. The Company generates revenues by delivering
advertisements and promotions to Web sites affiliated with the Company. The
Company's network properties include The 24/7 Network, The 24/7 Media Europe
Network, commencing January 29, 1999 (see note 13), and The ContentZone, which
are networks of Web sites to which advertisements and promotions are served.
24/7 Media was incorporated in Delaware on January 23, 1998 as a wholly
owned subsidiary of Interactive Imaginations, Inc. ("Interactive Imaginations")
to consolidate three Internet advertising companies: (i) Petry Interactive,
Inc. ("Petry"), which sold advertising for Web sites organized in a network,
(ii) Advercomm, Inc. ("Advercomm"), a newly formed corporation which brought a
number of high profile Web sites to The 24/7 Network, and (iii) Interactive
Imaginations. Interactive Imaginations had been incorporated in the State of
New York in September 1994 and first recognized revenue in June 1995.
On February 25, 1998, pursuant to an Agreement and Plan of Merger dated
February 2, 1998, the Company simultaneously consummated the merger of each of
Petry and Advercomm with and into the Company (the mergers, together with the
concurrent investment of approximately $10.0 million by certain third party
investors as well as with an existing investor of Interactive Imaginations, the
"Initial Merger"). Effective February 25, 1998, 24/7 Media commenced operation
of The 24/7 Network, a network of high profile Web sites to which
advertisements are served. On April 9, 1998, Interactive Imaginations (24/7
Media's then parent) was merged with and into the Company in a manner similar
to a pooling of interests. As a result, 24/7 Media's historical results of
operations for all periods prior to the Initial Merger represent those of
Interactive Imaginations.
Pursuant to the Agreement and Plan of Merger, certain conditions necessary
to cause the merger included the following: the Company was required to cause
(i) the conversion of all of the then outstanding shares of its Convertible
Preferred Stock into Common Stock, (ii) the conversion of substantially all of
the then outstanding senior convertible notes payable to related parties into
Common Stock, (iii) substantially all warrants exerciseable for Common Stock to
be surrendered in exchange for Common Stock, and (iv) the investment of at
least $10 million in the Company, pursuant to the Securities Purchase
Agreement.
In connection with the Initial Merger, Interactive Imaginations entered
into a Securities Purchase Agreement, dated February 25, 1998, with certain
investors (including David J. Moore, the Company's President and Chief
Executive Officer), for the sale and issuance of preferred shares and warrants
in a private placement for total proceeds of $10,060,002, of which the
preferred shares automatically converted into 2,641,849 shares of Common Stock
at a conversion price of approximately $3.81 per share upon consummation of the
Company's initial public offering in August 1998 (the "IPO"). For each $10,000
invested, the investors received 10,000 shares of Series A Preferred Stock,
approximately 1,313 Class A Warrants, exercisable into Common Stock at an
exercise price of $7.62 per share, and approximately 1,313 Class B Warrants,
exercisable into Common Stock at an exercise price of $11.42 per share. Also in
connection with the Initial Merger, Interactive Imaginations entered into a
Shareholders' Agreement, dated February 25, 1998, among The Travelers Insurance
Company (an existing investor in Interactive Imaginations), Prospect Street NYC
Discovery Fund, L.P., Big Flower Digital Services, Inc. and certain individual
investors (the "Shareholders' Agreement"), which included standard terms and
conditions and provided these shareholders with a right to elect three members
of the seven member board of directors of the Company and a right of first
refusal with respect to transfers of Company securities. The Shareholders'
Agreement was terminated in its entirety upon the consummation of the IPO. In
connection with the Initial Merger, certain shareholders of the Company were
granted registration rights with respect to their shares of Common Stock.
F-7
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
December 31, 1998 and 1997
(1) Summary of Operations and Significant Accounting Policies --Continued
On April 13, 1998, the Company acquired Intelligent Interactions
Corporation ("Intelligent Interactions"), a corporation that developed and
licensed ad serving technology and e-commerce software. As of June 1, 1998, the
Company acquired CliqNow!, a network of Web sites ("CliqNow!") which were
subsequently folded into The 24/7 Network. On December 29, 1998, the Company
acquired a 67% interest in CardSecure, Inc. ("CardSecure"). On December 30,
1998, the Company acquired a 10% common equity interest in China.com
Corporation ("China.com").
Inherent in the Company's business are various risks and uncertainties,
including its limited operating history, unproven business model and the
limited history of electronic commerce on the Internet. The Company's success
may depend in part upon the emergence of the Internet as a communications
medium, prospective project development efforts, and the acceptance of the
Company's solutions by the marketplace.
(b) Principles of Consolidation
The Company's consolidated financial statements as of December 31, 1998
and for the year ended December 31, 1998 include the accounts of the Company
and its majority-owned and controlled subsidiaries from their respective dates
of acquisition (i) Petry and Advercomm from February 25, 1998, (ii) Intelligent
Interactions from April 13, 1998, (iii) CliqNow! from June 1, 1998
(collectively, the "Acquisitions"), and CardSecure, Inc. ("CardSecure") from
December 29, 1998. The Company's audited financial statements as of December
31, 1997 and for each of the years in the two-year period ended December 31,
1997 include the historical results of Interactive Imaginations (see note 2).
All significant intercompany transactions and balances have been eliminated in
consolidation.
Equity investments of the Company in which significant influence is not
exercised are carried under the cost method.
In connection with the Initial Merger, no single former shareholder group
obtained more than 50 percent of the outstanding shares of the Company.
However, the Company's former common shareholder interest group received the
largest portion of the voting rights in the combined entity and, therefore, was
deemed to be the accounting acquirer.
(c) Use of Estimates
The preparation of financial statements in accordance with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and the
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.
(d) Cash and Cash Equivalents
The Company considers all highly liquid securities, with original
maturities of three months or less, to be cash equivalents. Cash equivalents at
December 31, 1997 and 1998 were $0 and $32,810,000 respectively, which
consisted principally of money market accounts.
(e) Property and Equipment
Property and equipment are stated at cost. Depreciation is computed using
the straight-line method over the estimated useful lives of the related assets,
generally three to five years. Leasehold improvements are amortized using the
straight-line method over the estimated useful lives of the assets or the term
of the leases, whichever is shorter. Leased property meeting certain criteria
is capitalized and the present value of the
F-8
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
December 31, 1998 and 1997
(1) Summary of Operations and Significant Accounting Policies --Continued
related lease payments is recorded as a liability. Amortization of capitalized
leased assets is computed on the straight-line method over the term of the
leases.
(f) Intangible Assets
Intangible assets including trademarks and licenses are amortized using
the straight-line method over the estimated useful lives of one to five years.
Goodwill resulting from the acquisition of Internet advertising businesses
is estimated by management to be primarily associated with the acquired
workforce, contracts and technological know how. As a result of the rapid
technological changes occurring in the Internet industry and the intense
competition for qualified Internet professionals and customers, recorded
goodwill is amortized on the straight-line basis over the estimated period of
benefit, which is two to three years.
(g) Income Taxes
The Company accounts for income taxes using the asset and liability
method. Under this method, deferred tax assets and liabilities are recognized
for the future tax consequences attributable to differences between the
financial statement carrying amounts of existing assets and liabilities and
their respective tax bases and operating loss and tax credit carryforwards.
Deferred tax assets and liabilities are measured using enacted tax rates
expected to apply to taxable income in the years in which those temporary
differences are expected to be recovered or settled. The effect on deferred tax
assets and liabilities of a change in tax rates is recognized in results of
operations in the period that the tax change occurs.
(h) Deferred Revenue
Deferred revenue consists of prepaid advertising fees, although the
majority of the Company's advertising customers generally pay after the
services have been provided. As of December 31, 1997 and 1998, the Company had
deferred revenue of $96,000 and $51,000, respectively.
(i) Revenue Recognition
The Company's advertising revenues are derived principally from short-term
advertising agreements in which the Company delivers advertising impressions or
full-page advertisements for a fixed fee to third-party Web sites comprising
The 24/7 Network, The 24/7 Media Europe Network and The ContentZone, and to a
lesser extent its Riddler.com Web site.
Revenues from advertising are recognized in the period the advertising
impressions are delivered, provided collection of the resulting receivables is
probable. For the years ended December 31, 1996 and 1997, the Company's cash
advertising revenue related solely to The ContentZone and to a lesser extent
its Riddler.com Web site.
Third party Web sites which register Web pages with the Company's networks
and display advertising banners on those pages are commonly referred to as
"Affiliated Web sites." These third party Web sites are not "related party"
relationships or transactions as defined in Statement of Financial Accounting
Standards No. 57, "Related Party Disclosures." The Company pays its Affiliated
Web sites a service fee for providing advertising space to the Company's
networks. The Company becomes obligated to make payments to such Affiliated Web
sites, which have contracted with the Company to be part of the Company's
networks, in the period the advertising impressions are delivered. Such
expenses are classified as cost of revenues in the consolidated statements of
operations.
F-9
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
December 31, 1998 and 1997
(1) Summary of Operations and Significant Accounting Policies--Continued
The Company's licensing revenue is derived principally from software
licensing fees and fees from maintenance, consulting and support of its
software. Licensing fees are recognized as performance occurs under the terms
of the applicable agreement. Expenses from the Company's licensing revenues are
primarily payroll costs to deliver, modify and support the software. These
expenses are classified in cost of revenues in the consolidated statements of
operations and were not material.
At December 31, 1997 and 1998, accounts receivable included approximately
$56,000 and $3,510,000, respectively, of unbilled receivables, which are a
normal part of the Company's business, as receivables are generally invoiced
only after the revenue has been earned. The increase in unbilled receivables
from 1997 to 1998 resulted from the increase in advertising revenues generated
by the Company during the fourth quarter of 1998. The terms of the related
advertising contracts typically require billing at the end of each month. All
unbilled receivables as of December 31, 1998 have been subsequently billed.
(j) Barter Transactions
The Company historically traded advertisements on its Web properties in
exchange for advertisements on the Internet sites of other companies. Barter
revenues and expenses are recorded at the fair market value of services
provided or received, whichever is more determinable in the circumstances.
Revenue from barter transactions is recognized as income when advertisements
are delivered on the Company's Web properties. Barter expense is recognized
when the Company's advertisements are run on other companies' Web sites, which
is typically in the same period when the barter revenue is recognized.
Advertising barter revenues and expenses were approximately $55,000, $83,000
and $0 for the years ended 1996, 1997 and 1998, respectively.
The Company historically received payment for its advertising services in
the form of goods that were used as prizes for the Riddler game site. Prize
revenue and the corresponding prize expense were recorded at the estimated fair
market value of the prizes received. Advertising prize revenues were
approximately $196,000, $86,000 and $0 for the years ended 1996, 1997 and 1998,
respectively.
The Company expects that barter revenue will continue to represent only a
small percentage of total revenues in the future.
(k) Product Development Costs
Product development costs and enhancements to existing products are
charged to operations as incurred. Software development costs are capitalized
when a product's technological feasibility has been established by completion
of a working model of the product and ending when a product is available for
general release and use. To date, completion of a working model of the
Company's products and general release have substantially coincided. As a
result, the Company has not capitalized any software development costs.
(l) Deferred Offering Costs
At December 31, 1997, specific incremental costs directly attributable to
the issuance of mandatorily redeemable convertible preferred stock were
deferred. These costs have been charged against additional paid-in capital as a
result of the Company's issuance of mandatorily redeemable convertible
preferred stock during the first quarter of 1998.
(m) Stock-Based Compensation
The Company accounts for stock-based employee compensation arrangements in
accordance with provisions of APB No. 25, "Accounting for Stock Issued to
Employees," and complies with the disclosure provisions of SFAS No. 123,
"Accounting for Stock-Based Compensation." Under APB No. 25, compensation
F-10
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
December 31, 1998 and 1997
(1) Summary of Operations and Significant Accounting Policies--Continued
cost is recognized based on the difference, if any, on the date of grant
between the fair value of the Company's Stock and the amount an employee must
pay to acquire the Stock.
The Company accounts for non-employee Stock-based awards in which goods or
services are the consideration received for the equity instruments issued based
on the fair value of the consideration received or the fair value of the equity
instruments issued, whichever is more reliably measurable.
(n) Impairment of Long-Lived Assets
The Company reviews its long-lived assets for impairment whenever events
or changes in circumstances indicate that the carrying amount of an asset may
not be recoverable. Recoverability of assets to be held and used is measured by
a comparison of the carrying amount of an asset to future net cash flows
expected to be generated by the asset. If such assets are considered to be
impaired, the impairment to be recognized is measured by the amount by which
the carrying amount of the assets exceeds the fair value of the assets.
(o) Advertising Expenses
The Company expenses the cost of advertising and promoting its services as
incurred. Such costs are included in sales and marketing on the statements of
operations and totaled $515,000, $181,000 and $1,394,000 for the years ended
December 31, 1996, 1997 and 1998, respectively.
(p) Financial Instruments and Concentration of Risk
Financial instruments that potentially subject the Company to significant
concentrations of credit risk consist of cash and cash equivalents, accounts
receivable, accounts payable and accrued liabilities. At December 31, 1997 and
1998, the fair value of these instruments approximated their financial
statement carrying amount because of the short term maturity of these
instruments. Substantially all of the Company's cash equivalents were invested
in money market accounts and other highly-liquid instruments. The Company has
not experienced any significant credit losses to date.
The fair value of the Senior Convertible Notes Payable was determined
based on an imputed market rate of interest which is equal to its carrying
amount on the balance sheet.
Total cash advertising revenues associated with major customers (excluding
barter) are as follows:
Year Ended December 31,
---------------------------------------
1996 1997 1998
---------- ---------- -------------
Customer(1)
A ........... $ -- $ -- $2,771,000
B ........... 212,000 326,000 --
C ........... 178,000 157,000 --
For the year ended December 31, 1998, one Affiliated Web site accounted
for approximately 14% of the Company's total revenues.
F-11
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
December 31, 1998 and 1997
(1) Summary of Operations and Significant Accounting Policies--Continued
Accounts receivable regarding significant advertising customers are as
follows:
December 31,
------------------------------
1996 1997 1998
---------- --------- -----
Customer(1)
D ............. $94,000 $ -- $--
E ............. 41,000 -- --
F ............. -- 31,000 --
(1) Each of the customers listed in the revenue and accounts receivable
tables are different.
To date, accounts receivable have been derived from advertising fees
billed to advertisers located in the United States. The Company generally
requires no collateral. The Company maintains reserves for potential credit
losses; historically, management believes that such losses have been adequately
reserved for and within expectations.
(q) Loss Per Share
Loss per share is presented in accordance with the provisions of Statement
of Financial Accounting Standards No. 128, Earnings Per Share, (SFAS 128).
Basic EPS excludes dilution for Common Stock equivalents and is computed by
dividing income or loss available to Common shareholders by the weighted
average number of Common Shares outstanding for the period. Diluted EPS
reflects the potential dilution that could occur if securities or other
contracts to issue Common Stock were exercised or converted into Common Stock
and resulted in the issuance of Common Stock. Diluted net loss per share is
equal to basic net loss per share since all Common Stock equivalents are
anti-dilutive for each of the periods presented.
Diluted net loss per common share for the years ended December 31, 1996,
1997 and 1998 does not include the effects of options to purchase 180,297,
293,311, and 1,530,491 shares of common stock, respectively; 6,533, 180,228,
and 3,802,985 common stock warrants, respectively; 351,805, 395,360, and 0
shares of convertible preferred stock on an "as if" converted basis,
respectively; 0, 767,575, and 0 shares of senior convertible notes payable on
an "as if" converted basis, respectively; as the effect of their inclusion is
anti-dilutive during each period.
Net loss applicable to Common Stockholders for the year ended December 31,
1998 has been increased to give effect to $276,000 of cumulative dividends on
mandatorily redeemable convertible preferred stock through the date of its
conversion into Common Stock in connection with the Company's IPO (see note 6).
(r) Recent Accounting Pronouncements
The Company adopted the provisions of Statement of Financial Accounting
Standards ("SFAS") No. 130, "Reporting Comprehensive Income" in the quarter
ended March 31, 1998. SFAS No. 130 requires the Company to report in its
financial statements, in addition to its net income (loss), comprehensive
income (loss), which includes all changes in equity during a period from
non-owner sources including, as applicable, foreign currency items, minimum
pension liability adjustments and unrealized gains and losses on certain
investments in debt and equity securities. There were no differences between
the Company's comprehensive loss and its net loss as reported.
In April 1998, the American Institute of Certified Public Accountants
issued Statement of Position 98-1, "Accounting for the Costs of Computer
Software Developed or Obtained for Internal Use" ("SOP 98-1"). SOP 98-1
provides guidance for determining whether computer software is internal-use
software and on accounting
F-12
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
December 31, 1998 and 1997
(1) Summary of Operations and Significant Accounting Policies--Continued
for the proceeds of computer software originally developed or obtained for
internal use and then subsequently sold to the public. It also provides
guidance on capitalization of the costs incurred for computer software
developed or obtained for internal use. The Company has not yet determined the
impact, if any, of adopting SOP 98-1, which will be effective for the Company's
year ending December 31, 1999.
In June 1997, the FASB issued SFAS No. 131, "Disclosure About Segments of
an Enterprise and Related Information." SFAS No. 131 establishes standards for
the way that public business enterprises report information about operating
segments. It also establishes standards for related disclosures about products
and services, geographic areas and major customers. SFAS No. 131 is effective
for fiscal years beginning after December 15, 1997. The Company has determined
that it does not have any separately reportable business segments.
(s) Reclassifications
Certain reclassifications have been made to prior year's consolidated
financial statements to conform to the current year's presentation.
(2) Acquisitions and Investment in Affiliated Company
Petry and Advercomm Acquisitions
On February 25, 1998, in connection with the Initial Merger, the Company
acquired all of the outstanding stock of Petry and Advercomm in separate
transactions in exchange for 2,623,591 and 1,705,334 shares of the Company's
Common Stock, respectively, for a total purchase price of $4,198,000 and
$2,729,000, respectively, plus acquisition costs of $157,000. The fair value of
the 4,328,925 aggregate shares of Common Stock issued in connection with the
acquisition of Petry and Advercomm was estimated to be $1.60 per share,
determined primarily by reference to the Common Stock conversion price of $1.60
per share in connection with the Company's issuance of approximately $1,000,000
senior convertible notes payable and detachable warrants during September and
November 1997, and supported by an independent valuation of the Company's
Common Stock as of February 25, 1998.
The Petry and Advercomm acquisitions have been accounted for using the
purchase method of accounting, and accordingly, the purchase price has been
allocated to the tangible and identifiable intangible assets acquired and
liabilities assumed on the basis of their fair values on the acquisition date.
The aggregate purchase price of the Petry and Advercomm acquisitions were
$7,084,000. Of this, $(1,549,000) of the aggregate purchase price was allocated
to net tangible liabilities consisting primarily of cash, accounts receivable,
property and equipment, accounts payable and accrued liabilities. The
historical carrying amounts of such net liabilities approximated their fair
values. The purchase price in excess of the fair value of identified tangible
and intangible assets and liabilities assumed in the amount of $8,633,000 was
allocated to goodwill and is being amortized over its estimated useful life of
two years from the date of acquisition.
The Petry and Advercomm acquisitions have been primarily structured as tax
free exchanges of stock; therefore, the differences between the recognized fair
value of the acquired assets, including intangible assets, and their historical
tax bases is not deductible for income tax purposes.
Intelligent Interactions Acquisition
During April 1998, the Company entered into an Agreement and Plan of
Merger (the "II Merger") to acquire all of the outstanding stock of Intelligent
Interactions.
Upon consummation of the II Merger, each share of common stock of
Intelligent Interactions was converted into approximately 16.3 shares of Common
Stock, 2.3 Class A Warrants, 2.3 Class B Warrants and 1.2 Class C
F-13
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
December 31, 1998 and 1997
(2) Acquisitions and Investment in Affiliated Company--Continued
Warrants of the Company. Therefore, the Company issued 949,242 shares of Common
Stock, 265,212 of Class A Warrants, 265,212 of Class B Warrants and 136,553 of
Class C Warrants. The warrants have exercise prices of $7.62, $11.42 and $3.81
per share, respectively, and expire in five years. The Company's Class A, B,
and C Warrants were determined to have a fair value of $0, $0, and $0.72 per
share, respectively, using the Black-Scholes Option Model and supported by an
independent valuation of the Warrants issued in the transaction.
Each share of Preferred Stock, Series A Preferred Stock, Series AA
Preferred Stock or Series AAA Preferred Stock of Intelligent Interactions was
converted into approximately 18 shares of Mandatorily Redeemable Convertible
Preferred Stock--Series A, par value $.01 per share, 2.7 Class A Warrants, 2.7
Class B Warrants and 1.4 Class C Warrants of the Company. Total Mandatorily
Redeemable Convertible Preferred Shares issued were 3,561,505 shares which
converted into 0.2626 shares of the Company's Common Stock, or 935,269 shares
of Common Stock in connection with the Company's IPO. Each shareholder of
record of the Mandatorily Redeemable Convertible Shares had the right to cause
the Company to redeem at the option of the shareholder all or part of the
shareholder's outstanding shares by paying cash of $1.00 per share plus accrued
dividends no later than the fifth anniversary of the original issue date. The
convertible note payable was also converted into Mandatorily Redeemable
Convertible Preferred Stock--Series A and detachable warrants were terminated
as a result of the merger.
Additionally, the Company assumed 212,804 stock options for the purchase
of Common Stock in accordance with the II Merger. The stock options have
exercise prices ranging from $0.16 to $0.48, as defined in the II Merger
Agreement, and expire in no more than 10 years.
The acquisition has been accounted for using the purchase method of
accounting, and accordingly, the total purchase price of $7,671,000 has been
allocated to the tangible and identifiable intangible assets acquired and
liabilities assumed on the basis of their fair values on the acquisition date.
Approximately $(154,000) of the aggregate purchase price was allocated to net
tangible liabilities consisting primarily of cash, accounts receivable,
property and equipment, accounts payable and accrued liabilities. The
historical carrying amounts of such net liabilities approximated their fair
values. The fair value of the purchased existing technology and in-process
technology were determined by management using a risk-adjusted income valuation
approach. This approach directly measured the value of the purchased in-process
technology (exclusive of the purchased existing technology) by converting the
cash flows directly attributable to the purchased in-process technology at a
rate of return adjusted for the risks inherent in the development and ultimate
technological feasibility of such technology. Based upon an independent
appraisal, which takes into account replacement cost of assets, market
multiples and present value of future after-tax earnings attributable to the
purchased in-process technology, $5,000,000 of the purchase price was allocated
to in-process technology and was immediately charged to operations because such
in-process technology had not reached the stage of technological feasibility at
the acquisition date and had no alternative future use. The value was derived
exclusive of the value of the purchased existing technology. The purchase price
in excess of the fair value of identified tangible assets and liabilities
assumed in the amount of $2,825,000 was allocated to goodwill and other
intangibles and is being amortized over its estimated useful life of two years.
The fair value of the Company's equity securities issued as consideration
for the Intelligent Interactions acquisition was determined based upon a number
of factors, including the sale of 10,060,002 shares of Mandatorily Convertible
Redeemable Preferred Stock-Series A on February 25, 1998 (excluding detachable
warrants) for $10,060,002 in cash. The fair value of the Company's Mandatorily
Convertible Redeemable Preferred Stock was estimated to be $1.06 per preferred
share ($4.24 per Common Share on an as if converted basis) and its Common Stock
at $4.00 per share. The higher fair value attributable to the Mandatorily
Convertible Preferred Shares versus Common Shares is due to the convertible
feature of the Preferred Shares.
F-14
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
December 31, 1998 and 1997
(2) Acquisitions and Investment in Affiliated Company--Continued
CliqNow! Acquisition
As of June 1, 1998, the Company acquired the CliqNow! division of K2
Design, Inc., an Internet advertising network comprised of medium to large Web
sites organized into eight topical channels, for $4,240,000, plus acquisition
costs of $96,000, with $1,240,000 payable in cash and $3,000,000 payable in
Series B Convertible Redeemable Preferred Stock (Series B). The Company issued
3,000 shares of Preferred Stock which, by its terms, automatically converted
into 230,415 shares of Common Stock upon consummation of the IPO, at the IPO
price per share, net of the underwriting discount, or $13.02 per share, which
was deemed to be the fair value of the securities. Approximately $160,000 of
the aggregate purchase price was allocated to net tangible assets consisting
primarily of cash, accounts receivable, property and equipment, accounts
payable and accrued liabilities. The purchase price in excess of the fair value
of identifiable tangible and intangible assets and liabilities assumed in the
amount of $4,176,000 was allocated to goodwill and is being amortized over its
estimated useful life of two years.
CardSecure Acquisition
On December 29, 1998, the Company acquired an initial 67% ownership stake
(on an as converted basis) in CardSecure, Inc., a company which provides
eCommerce enabling technology as well as Web site hosting services, through a
$500,000 cash investment. Approximately $(522,000) of the aggregate purchase
price was allocated to net tangible liabilities consisting primarily of cash,
accounts receivable, property and equipment, accounts payable and accrued
liabilities. The purchase price in excess of the value of identified tangible
assets and liabilities assumed in the amount of $1,022,000 was allocated to
goodwill and other intangibles and is being amortized over its estimated useful
life of three years.
Summary
Each of the Acquisitions has been accounted for using the purchase method
of accounting, and accordingly, each purchase price has been allocated to the
tangible and identifiable intangible assets acquired and liabilities assumed on
the basis of their fair values on the acquisition dates. The historical
carrying amounts of such assets and liabilities approximated their fair values.
The following summarizes the purchase price allocation for each of the
respective acquisitions:
PURCHASE PRICE ALLOCATION
--------------------------------------------
NET
TANGIBLE IN-PROCESS
EFFECTIVE ACQUISITION ASSETS RESEARCH AND INTANGIBLES/
ACQUIRED ENTITY DATE COSTS (LIABILITIES) DEVELOPMENT GOODWILL
- - -------------------------- ------------------- ------------- --------------- -------------- -------------
Petry February 25, 1998 $ 4,293,000 $ (1,635,000) $ -- $ 5,928,000
Advercomm February 25, 1998 2,791,000 85,000 -- 2,706,000
Intelligent Interactions April 13, 1998 7,671,000 (154,000) 5,000,000 2,825,000
CliqNow! June 1, 1998 4,336,000 160,000 -- 4,176,000
CardSecure December 29, 1998 500,000 (522,000) -- 1,022,000
----------- ------------ ---------- -----------
$19,591,000 $ (2,066,000) $5,000,000 $16,657,000
=========== ============ ========== ===========
The following unaudited pro forma consolidated amounts give effect to the
Acquisitions as if they had occurred at January 1, 1997, or date of inception,
if later, by consolidating the results of operations of Petry, Advercomm,
Intelligent Interactions, CliqNow!, and CardSecure with the results of the
Company for years ended December 31, 1997 and 1998. The pro forma adjustments
include the elimination of all intercompany transactions. Advercomm was
incorporated in November 1997 and had no operations in 1997; however, the
operation of Advercomm's network based advertising services commenced on
February 1, 1998; accordingly, Advercomm results of operations are only
included in the pro forma statement of operations for the period from February
1, 1998 to February 25, 1998 (date of acquisition).
F-15
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
December 31, 1998 and 1997
(2) Acquisitions and Investment in Affiliated Company--Continued
The unaudited pro forma consolidated statements of operations are not
necessarily indicative of the operating results that would have been achieved
had the transactions been in effect as of the beginning of the periods
presented and should not be construed as being representative of future
operating results.
Year Ended Year Ended
December 31, December 31,
1997 1998
---------------- ----------------
Total revenues ............................................... $ 5,507,000 $ 22,349,000
Net loss ..................................................... (17,795,000) (28,923,000)
Net loss attributable to common stockholders ................. (18,341,000) (29,302,000)
Net loss per share--basic and diluted ........................ $ (4.13) $ (2.83)
Weighted average shares used in basic and diluted net loss per
share calculation(1) ........................................ 4,443,053 10,369,861
- - ------------
(1) The Company computes net loss per share in accordance with the provisions
of SFAS No. 128, "Earnings Per Share." Basic net loss per share is
computed by dividing the net loss for the period by the weighted average
number of Common Shares outstanding during the period. The weighted
average Common Shares used to compute pro forma basic net loss per share
includes the actual weighted average Common Shares outstanding for the
historical years ended December 31, 1997 and 1998, respectively, plus the
Common Shares issued in connection with each of the Acquisitions from
January 1, 1997 or inception of operations of the acquired companies, if
later. The Common Stock issued in connection with the acquisition of each
of the acquired companies were as follows: Intelligent Interactions'
949,242 Shares, as if the acquisition occurred on January 1, 1997, Petry's
2,623,591 Shares based on the February 1, 1997 date of inception of
operations, and Advercomm's 1,705,334 Shares based on the February 1, 1998
date of inception of operations, all of which were adjusted for the
weighted average period such Shares were considered to be outstanding. In
addition, diluted net loss per share is equal to basic net loss per share
as Common Stock issuable upon exercise of employee stock options and upon
exercise of outstanding warrants are not included because they are
antidilutive. In future periods, the weighted average Shares used to
compute diluted earnings per share will include the incremental shares of
Common Stock relating to outstanding options and warrants to the extent
such incremental Shares are dilutive.
Investment in China.com
On December 30, 1998, the Company invested $3.0 million in cash and issued
203,851 shares of Common Stock to China.com Corporation in exchange for a 10%
equity interest in China.com. The investment of $6,566,000 in China.com will be
carried under the cost method of accounting.
F-16
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
December 31, 1998 and 1997
(3) Balance Sheet Components
Prepaid Expenses and Other Current Assets
December 31,
-----------------------
1997 1998
--------- -----------
Prepaid operating lease ......... $ -- $101,000
Prepaid insurance ............... -- 142,000
Other prepaid ................... 15,000 294,000
------- --------
$15,000 $537,000
======= ========
Property and Equipment, Net
December 31,
-----------------------------
1997 1998
------------- -------------
Computer equipment ..................................... $ 972,000 $2,465,000
Furniture and fixtures ................................. -- 250,000
Leasehold improvements ................................. -- 208,000
---------- ----------
972,000 2,923,000
Less accumulated depreciation and amortization ......... (381,000) (901,000)
---------- ----------
$ 591,000 $2,022,000
========== ==========
At December 31, 1997 and 1998, computer equipment includes equipment with
a cost of $0 and $116,000, respectively, acquired under a capital lease (see
Note 10). The net book value of the related equipment at December 31, 1997 and
1998, is $0 and $105,000, respectively.
During September 1997, as part of the Company's consolidation and
downsizing, it conducted a book-to-physical inventory of its property and
equipment. As a result of this book-to-physical observation, the Company
identified and wrote off $757,000 of equipment purchases, net of accumulated
depreciation, that could no longer be located and has instituted additional
controls to safeguard its fixed assets.
Intangible Assets
December 31,
----------------------------
1997 1998
----------- --------------
Goodwill .............................. $ -- $16,657,000
Less accumulated amortization ......... -- (5,722,000)
-------- -----------
$ -- $10,935,000
======== ===========
Licenses .............................. $ -- $ 15,000
Trademarks ............................ 4,000 4,000
-------- -----------
4,000 19,000
Less accumulated amortization ......... (1,000) (3,000)
-------- -----------
$ 3,000 $ 16,000
======== ===========
F-17
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
December 31, 1998 and 1997
(3) Balance Sheet Components--Continued
Accrued Liabilities
December 31,
---------------------------
1997 1998
----------- -------------
Professional fees ............................ $226,000 $ 379,000
Employee commissions and expenses(1) ......... -- 2,723,000
Ad management fees ........................... -- 406,000
Affiliate royalties .......................... 81,000 464,000
Rent and lease obligations ................... -- 282,000
Other ........................................ 164,000 752,000
-------- ----------
$471,000 $5,006,000
======== ==========
- - ------------
(1) Employee commissions and expenses include commissions earned by the
Company's sales staff for the most recent period, as well as out-of-pocket
expenses incurred by those employees. All such balances as of December 31,
1998 have been subsequently paid.
(4) Income Taxes
No provision for federal or state income taxes has been recorded as the
Company incurred net operating losses for all periods presented and has no
carryback potential. At December 31, 1998, the Company had approximately
$30,946,000 of federal and state net operating loss carryforwards available to
offset future taxable income; such carryforwards expire in various years
through 2018.
As a result of various equity transactions during 1996, 1997 and 1998 (see
notes 2 and 6), management believes the Company has undergone an "ownership
change" as defined by section 382 of the Internal Revenue Code. Accordingly,
the utilization of a portion of the net operating loss carryforwards is
limited. Due to this limitation, and the uncertainty regarding the ultimate
utilization of the net operating loss carryforwards, no tax benefit for losses
has been recorded by the Company in 1996, 1997 and 1998, and a full valuation
allowance has been recorded for the entire amount of the net deferred tax
asset.
The tax effects of temporary differences and tax loss carryforwards that
give rise to significant portions of federal and state deferred tax assets and
deferred tax liabilities at December 31, 1997 and 1998 are presented below.
F-18
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
December 31, 1998 and 1997
(4) Income Taxes--Continued
1997 1998
--------------- ----------------
Deferred tax assets:
Net operating loss carryforwards ................................... $ 6,030,000 $ 13,926,000
Deferred revenues .................................................. 43,000 23,000
Reserve for sales allowances ....................................... 0 165,000
Accounts receivable principally due to allowance for doubtful
accounts .......................................................... 29,000 121,000
Amortization of goodwill ........................................... 0 482,000
Accrued compensation ............................................... 0 290,000
Other .............................................................. 2,000 2,000
------------ -------------
Gross deferred tax assets ........................................... 6,104,000 15,009,000
Less: valuation allowance ........................................... (5,955,000) (14,828,000)
Net deferred tax assets ........................................... 149,000 181,000
Deferred tax liabilities:
Plant and equipment, principally due to differences in depreciation (149,000) (181,000)
------------ -------------
Gross deferred tax liabilities ...................................... (149,000) (181,000)
------------ -------------
$ -- $ --
============ =============
(5) Notes Payable
Mandatory Conversion Subordinated Notes
In August, September and October 1996, the Company issued Mandatory
Conversion Subordinated Notes ("Notes") in the aggregate principal amount of
$1,500,000, bearing an interest rate equal to 8% per annum and convertible into
Series A Preferred Stock at the price per share achieved in the then proposed
private placement of Series A Preferred Stock. Under the terms and conditions
of the Notes, the Notes were converted into 52,262 shares of Series A Preferred
Stock of the Company upon completion of the November 1996 private placement of
Series A Preferred Stock at the purchase price per share ($28.70) of such sale
of Series A Preferred Stock (See Note 6--Convertible Preferred Shares). All
accrued interest on these Notes, aggregating $22,000, was paid to the holders
thereof in connection with the conversion to Convertible Preferred Shares.
In connection with the issuance of Mandatory Convertible Subordinated
Notes in August 1996, in the principal amount of $500,000, the Company also
issued to the note holder detachable warrants to purchase 6,533 of the
Company's Common Shares at a price of $11.48 per share. Such warrants expire no
later than three years from the date of issuance. The value attributed to the
warrants of $18,000 was recorded as debt discount and subsequently charged to
interest expense in connection with the conversion of the aforementioned notes.
The Company determined the value of the warrants based upon its estimate of its
effective borrowing rate of 12% at the date of issuance.
Senior Convertible Notes Payable--Related Parties
During 1997, the Company received $2,500,000 in proceeds from the issuance
of senior convertible notes payable primarily to affiliates of stockholders of
the Company, bearing an interest rate of 8% compounded semi-annually. The
notes, including interest thereon, were due on the earlier of prepayment,
redemption, conversion of the notes into Common Stock or May 15, 1999, the
maturity date. Each of the notes was issued with detachable warrants allowing
such holders to purchase shares of the Company's Common Stock at prices ranging
from $1.60 to $11.48 per share. The value attributed to the warrants of
$201,000 was recorded as debt discount and was being amortized to interest
expense using the imputed interest method over the term of the notes. The
Company
F-19
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
December 31, 1998 and 1997
(5) Notes Payable--Continued
determined the value of the warrants based upon its estimate of its effective
borrowing rates at the date of each issuance (which rates were 12% prior to
September 1, 1997 and 15% subsequent to September 1, 1997).
The notes were convertible into Common Stock at conversion prices, as
defined in the original note agreements, ranging from $1.60 to $11.48 per share
upon occurrence of certain events, subject to anti-dilution provisions. The
original conversion price for the $1,500,000 of Notes issued prior to September
1, 1997 was $11.48 per share and for the $1,000,000 of Notes issued between
September 1, 1997 and December 31, 1997 was $1.60 per share. The conversion
prices were determined by negotiations among the parties. On December 22, 1997,
$94,000 of the notes, including interest thereon, were converted into 59,184
shares of Common Stock at $1.60 per share. During 1997, the Company recorded
$43,000 of interest expense in connection with the amortization of the debt
discount and conversion of the aforementioned notes.
During January 1998, the Company received $150,000 in proceeds from the
issuance of senior convertible notes payable with terms similar to the notes
issued during 1997. The notes were convertible into 43,321 shares of Common
Stock at $3.48 per share, subject to anti-dilution provisions. The value
attributable to 4,310 warrants, to purchase shares of the Company's Common
Stock at $3.48 per share, of $12,000 was recorded as debt discount. The Company
determined the value of the warrants based upon its estimate of its effective
borrowing rate of 15% at the date of issuance.
In connection with the Securities Purchase Agreement and the Merger,
$2,056,000 of the Senior Convertible Notes Payable--Related Parties, plus
accrued interest thereon, were converted into 750,586 shares of Common Stock,
and approximately $500,000 of such notes, plus accrued interest thereon, were
converted into 77,450 shares of Common Stock. With regard to the $1,500,000 of
notes issued prior to September 1, 1997, the original conversion price of
$11.48 per share was adjusted to $8.36 per share under the anti-dilution
provisions triggered by the subsequent financings at lower conversion prices
per share.
Additionally, in accordance with the terms and conditions of the
Securities Purchase Agreement (which terms and conditions were determined by
negotiations among the various parties to the agreement), 177,679 warrants were
exchanged for 99,119 shares of Common Stock. Since the Company exchanged one
equity security (common shares) for another equity security (warrants) of
equivalent value it resulted in no financial statement impact other than to
record the par value of the common stock issued by increasing common stock and
reducing additional paid in capital.
Loan Payable--Related Party
On September 30, 1998, the Company settled all of its obligations to Petry
Media Corporation which arose in connection with the Company's acquisition of
Petry in February 1998 for a lump sum payment of $829,000. Accordingly, the
difference between the lump sum payment of $829,000 and the Company's recorded
obligations for its outstanding loan payable and accrued royalties payable in
the amount of $184,000 and 218,000, respectively, was attributed to the
contingent purchase obligation and resulted in an adjustment of $427,000 to the
Petry purchase price. Such amount increased goodwill and is being amortized
over its remaining amortization period from October 1, 1998.
Warrants
In connection with the issuance of Mandatory Conversion Subordinated Notes
in August 1996, in the principal amount of $500,000, the Company also issued to
the note holder detachable warrants to purchase 6,533 of the Company's Common
Shares at a price of $11.48 per share. Such warrants expire no later than three
years from the date of issuance. The Company recorded the fair value of the
warrants as original issue debt discount.
On April 9, 1997, the Company granted warrants to a consultant to purchase
4,375 of the Company's Common Shares at an exercise price of $49.72 per share.
The fair value, using a Black-Scholes Option Model, of the warrants was deemed
insignificant on the date of grant.
F-20
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
December 31, 1998 and 1997
(5) Notes Payable--Continued
In connection with the issuance of Senior Convertible Notes
Payable--Related Parties, warrants to purchase 169,316 and 35,609 Common
Shares, at prices ranging from $1.60 to $11.48, were outstanding as of December
31, 1997 and February 25, 1998, respectively, and such warrants expire no later
than three years from the date of issuance. The Company recorded the fair value
of the warrants as original issue debt discount.
As of February 24, 1998, Interactive Imaginations and Michael P. Paolucci
entered into a Confidential Separation Agreement and General Release ("Release
Agreement") pursuant to which Mr. Paolucci's employment as an executive of
Interactive Imaginations was terminated. The terms of the Release Agreement
generally provide that Mr. Paolucci and Interactive Imaginations agreed to
release and discharge the other party (and its successors and assigns) from all
causes of action, claims, judgments, obligations, damages or liabilities.
Interactive Imaginations agreed to issue to Mr. Paolucci Class C Warrants to
purchase up to 625,000 shares of Common Stock at an exercise price of $3.81 per
share. Accordingly, the Company recorded $450,000 of expense during the first
quarter of 1998 in connection with this transaction based upon an independent
valuation of the Class C Warrants. In addition, Interactive Imaginations agreed
to extend the term from January 31, 2000 to January 31, 2005 in respect of a
fully vested option held by Mr. Paolucci to purchase 13,000 shares of
Interactive Imaginations Common Stock at $1.72 per share. No expense was
recorded in connection with such extension although the exercise price of $1.72
per share was below the fair value of the Company's Common Stock on the date
the options were extended, at $3.81 per share; such amount was deemed
insignificant on the date of extension. During January 1999, Mr. Paolucci
exercised his Class C Warrants to purchase 625,000 shares of Common Stock in
exchange for 546,775 shares of Common Stock in a cashless exercise.
In February 1998, the Company issued to a consultant a warrant to purchase
28,750 shares of Common Stock at an exercise price of $3.48 per share in
exchange for services. Under the terms and conditions of the Securities
Purchase Agreement (as determined by negotiations among the parties to such
agreement), such warrants were converted into 12,650 shares of Common Stock.
The Company recorded compensation expense of $20,000, based upon the fair
market value ($1.60 per Common Share as determined by an independent valuation
of the Company's Common Stock) of the 12,650 shares of Common Stock into which
the warrants were converted under the terms and conditions of the Securities
Purchase Agreement.
In accordance with the terms and conditions of the Securities Purchase
Agreement (which terms and conditions were determined by negotiations among the
various parties to the agreement), 177,679 warrants were exchanged for 99,119
shares of Common Stock. Since the Company exchanged one equity security (common
shares) for another equity security (warrants) of equivalent value it resulted
in no financial statement impact other than to record the par value of the
common stock issued by increasing common stock and reducing additional paid in
capital.
Upon consummation of the II Merger (as discussed in Note 2), each share of
common stock of Intelligent Interactions was converted into approximately 16.3
shares of common stock, 2.3 Class A Warrants, 2.3 Class B Warrants and 1.2
Class C Warrants of the Company. Therefore, the Company issued 949,242 shares
of common stock, 265,212 of Class A Warrants, 265,212 of Class B Warrants and
136,553 of Class C Warrants. The warrants have exercise prices of $7.62, $11.42
and $3.81 per share, respectively and expire in five years. The Company's Class
A, B, and C Warrants were determined to have a fair value of $0, $0, and $0.72
per share, respectively, using the Black-Scholes Option Model and supported by
an independent valuation of the Warrants issued in the transaction. Each share
of Preferred Stock, Series A Preferred Stock, Series AA Preferred Stock or
Series AAA Preferred Stock of Intelligent Interactions was converted to
approximately 18 shares of Mandatorily Redeemable Convertible Preferred
Stock--Series A, par value $.01 per share, 2.7 Class A Warrants, 2.7 Class B
Warrants and 1.4 Class C Warrants of the Company.
F-21
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
December 31, 1998 and 1997
(5) Notes Payable--Continued
During the third quarter of 1998, certain investors in the II Merger
exchanged 185,159 warrants for 92,230 shares of Common Stock as provided for in
the original terms of the II Merger Agreement. The Company exchanged one equity
security (common shares) for another equity security (warrants) of equivalent
value which resulted in no financial statement impact other than to record the
par value of the common stock issued by increasing common stock and reducing
additional paid in capital.
Warrant activity during the periods indicated is as follows:
Weighted
Average
Warrants Exercise
Granted Price
------------ ---------
Outstanding at December 31, 1995 ......... --
Granted .................................. 6,533 11.48
Exercised ................................ --
Canceled ................................. --
-----
Outstanding at December 31, 1996 ......... 6,533 11.48
Granted .................................. 173,695 3.56
Exercised ................................ --
Canceled ................................. --
-------
Outstanding at December 31, 1997 ......... 180,228 3.84
Granted .................................. 3,985,595 8.35
Exercised ................................ (362,838) 6.21
Canceled ................................. --
---------
Outstanding at December 31, 1998 ......... 3,802,985 $ 8.32
=========
All warrants are currently exercisable and have expiration dates generally
five years from the date of grant.
(6) Common Stock, Convertible Preferred Shares and Mandatorily Redeemable
Convertible Preferred Stock
Stock Split
On July 20, 1998, the Company effected a 1-for-4 reverse stock split.
Accordingly, all references in the financial statements to the number of shares
of common stock and to per share amounts have been restated to reflect these
changes.
Common Stock
During 1996, the Company issued 34,371 Class A Common Shares in exchange
for $4,525,000 in cash. Each Class A Common Share was converted into 2.5 shares
of Common Stock pursuant to a recapitalization in March 1996.
In March 1996, the Company's shareholders approved a recapitalization plan
which provided for: (i) conversion of the 1,000,000 previously authorized Class
A Common Shares into 30,000,000 Common Shares, par value $.01 per share; (ii)
conversion of each of the 107,703 issued and outstanding Class A Common Shares
into 2.5 of the new Common Shares (any remaining fractional shares could be
purchased or sold by each shareholder in the conversion); and (iii) conversion
of the 1,000 previously authorized Class B Common Shares into 2,000,000
Preferred Shares, par value $.01 per share.
F-22
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
December 31, 1998 and 1997
(6) Common Stock, Convertible Preferred Shares and Mandatorily Redeemable
Convertible Preferred Stock--Continued
As part of an employment agreement, an officer of the Company was given
approximately 12,500 shares of Common Stock which were to be issued pro rata on
a monthly basis, over a three-year period beginning in July 1996, as additional
compensation. On October 31, 1997, the officer signed a termination agreement
with the Company whereby the officer received the remaining 8,333 of the 12,500
Shares. The Company recorded compensation expense at the time of each issuance
of Common Stock based upon the Company's estimate of the fair value using the
conversion rates of the Company's most recent issuance of convertible debt. The
fair market value of the Shares issued at the date of each issuance was
approximately $11.48 per share in 1996 and $11.48 per share for issuances prior
to September 1, 1997 and $1.60 per share for issuances between September 1,
1997 and October 31, 1997. As a result, for the years ended December 31, 1997
and 1996, the Company recorded compensation expense of $32,000 and $37,000,
respectively.
In February 1998, the Company awarded to the President 56,250 shares of
restricted Common Stock which were granted at the fair market value of the
Company's Common Stock of $1.60 per share as determined by an independent
appraisal of the Company's Common Stock in connection with the Initial Merger,
and vest over a three year period. In connection with this issuance, the
Company is recognizing compensation expense of $90,000 ratably over a
three-year period. For the year ended December 31, 1998, the Company recognized
$25,000 in compensation expense.
In August 1998, the Company completed an offering of 3,550,000 shares of
its Common Stock, par value $.01 per share, in an initial public offering at an
offering price of $14.00 per share. Net proceeds to the Company from this
initial public offering totaled $44.8 million, after offering costs of $1.4
million.
Convertible Preferred Shares
In November 1996, the Company designated 500,000 Convertible Preferred
Shares, par value $.01 per share, out of the 2,000,000 Preferred Shares which
were authorized in March 1996, the rights and preferences of which were
generally senior to the Company's Common Shares and were more fully described
in the Company's Amended Certificate of Incorporation (the "Amended
Certificate"). Thereafter, the Company completed a private placement of 140,722
Preferred Shares for an aggregate price of $4,039,000. Such consideration
consisted of the cancellation of outstanding Notes (described above) in the
aggregate principal amount of $1,500,000 plus $2,539,000 in cash. Each
Preferred Share was convertible into 2.5 Common Shares (subject to an
anti-dilution adjustment as set forth in the Amended Certificate) upon the
occurrence of certain events in respect of the Company or the holders of
Preferred Shares. In January 1997, the Company issued 17,422 shares of
Preferred Stock for a payment of $500,000 in cash.
As of December 31, 1996 and 1997, the 140,722 and 158,144 issued and
outstanding Preferred Shares were convertible into 351,805 and 395,360 Common
Shares, respectively.
The Preferred Shares, in the event of any voluntary or involuntary
liquidation, dissolution or winding up of the Company, as defined, on a pari
passu basis, were entitled to receive an amount equal to $28.70 per share, to
be paid out of the assets of the Company available for distribution before any
such payments were to be made on any shares of the Company's Common Shares or
any other capital stock of the Company other than the Preferred Shares, plus
any declared and unpaid dividends.
F-23
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
December 31, 1998 and 1997
(6) Common Stock, Convertible Preferred Shares and Mandatorily Redeemable
Convertible Preferred Stock--Continued
The Preferred Shares were subject to mandatory conversion, and would
automatically convert into Common Shares, as noted above, in the event:
(i) the Company successfully consummated a firm commitment for an
underwritten initial public offering of its equity securities for:
(a) a gross per share price offered to the public of at least 200% of
the then current per share conversion price, as defined; and
(b) a total gross offering amount, as defined, of at least $20,000,000;
or
(ii) the holders of a majority of the Preferred Shares voted in favor of or
consent to such conversion.
For as long as the Preferred Shares were outstanding, the Company could
not, without the prior written consent or affirmative vote of the holders of at
least 66 2/3 % of all of the outstanding Preferred Shares:
(i) authorize or issue any other equity securities of the Company which
rank superior to the Preferred Shares with respect to conversion,
dividends, redemption, liquidation, antidilution or other preferences,
designations, rights or powers;
(ii) authorize or issue any securities of the Company which have voting
rights superior to the Preferred Shares; or
(iii) otherwise amend, alter or repeal the preferences, designations,
rights or powers of the Preferred Shares or enter into any transaction
that shall result in any such amendment, alteration, or repeal, which
would have an adverse effect upon holders of such shares.
On February 25, 1998, in accordance with the terms and conditions of the
Securities Purchase Agreement, all 158,144 issued and outstanding Preferred
Shares were converted into 542,908 Common Shares, after giving effect to
anti-dilution provisions.
Mandatorily Redeemable Convertible Preferred Stock
On February 25, 1998, the Company entered into a Securities Purchase
Agreement for the sale and issuance of 10,060,002 shares of Mandatorily
Redeemable Convertible Preferred Stock--Series A ("Mandatorily Redeemable
Convertible Preferred Stock" or "Series A"), par value $.01 per share,
1,320,904 Class A Warrants to purchase Common Stock at an exercise price of
$7.62 per share and 1,320,904 Class B Warrants to purchase Common Stock at an
exercise price of $11.42 per share in a private placement for total proceeds of
$10,060,002. Such warrants are immediately exerciseable and expire on February
25, 2003. No value has been attributed to the Class A and Class B warrants
based upon an independent valuation of the securities.
After giving effect to the Securities Purchase Agreement, including the
Merger, the capital stock of the Company consisted of: (i) 100,000,000 common
shares, of which 6,870,300 shares were issued and outstanding, 2,641,808 shares
were reserved for issuance upon conversion of issued and outstanding
Mandatorily Redeemable Convertible Preferred Stock or "Series A," 1,320,904
shares were reserved for issuance upon exercise of issued and outstanding Class
A Warrants, 1,320,904 shares were reserved for issuance upon exercise of issued
and outstanding Class B Warrants, 643,750 were reserved for issuance upon
exercise of issued and outstanding Class C Warrants, 35,609 were reserved for
issuance upon exercise of issued and outstanding unclassified warrants, 62,757
(subject to adjustment) were reserved for issuance upon exercise of outstanding
convertible debentures, and 1,437,500 shares were reserved for issuance to key
employees, officers and directors of, and consultants to, the Company under
stock incentives that had been granted or were available for grant by the
Company pursuant to the 1998 Stock Incentive Plan; and (ii) 30,000,000
preferred shares, of which 10,060,002 were outstanding, all of which were
F-24
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
December 31, 1998 and 1997
(6) Common Stock, Convertible Preferred Shares and Mandatorily Redeemable
Convertible Preferred Stock--Continued
designated as Mandatorily Redeemable Convertible Preferred Stock or Series A
shares, all of which were in a private placement.
Each share of Series A was convertible, at the option of the holder, at
any time and without the payment of additional consideration into Common Stock
determined by the sum of (i) the Payment Price of $1.00 per Series A Share
divided by the conversion price of $3.81 per Common Share (as adjusted), plus
(ii) all accrued and unpaid dividends with respect to such Share divided by the
dividend conversion price which is equal to twice the conversion price of
$3.81.
The Series A Shares ranked (i) prior to the Common Stock of the Company;
(ii) pari passu with any Securities (as defined in the Securities Purchase
Agreement); and (iii) junior to any Senior Securities, in each case as to
dividends and other distributions of assets and upon liquidation, dissolution
or winding up of the Company, whether voluntary or involuntary. The Series A
shareholders were entitled to receive, when and as declared by the Board of
Directors out of funds legally available, dividends at a rate of $0.04 per
share per annum. Such dividends were subsequently canceled pursuant to the
Securities Purchase Agreement because the Company consummated a qualified
initial public offering (as defined in the Securities Purchase Agreement) prior
to January 31, 1999.
The Series A Shares were subject to certain anti-dilution protection, if
the Company raised funds in the future, while the Preferred Stock was still
outstanding, at a Common Stock-equivalent value which was less than the
conversion price of the Preferred Stock.
In the event the Company had not completed a qualified public offering on
or prior to the fifth anniversary of the original issue date, each shareholder
of record of Series A Shares would have the right to cause the Company to
redeem at the option of the shareholder all or part of the shareholder's
outstanding Series A Shares by paying cash of $1.00 per share plus any
dividends accrued. Additionally, if the Company failed to maintain at least $10
million of Key-Man Life Insurance on the President and Chief Executive Officer
of the Company, each shareholder of record of Series A Shares would have the
right to cause the company to redeem at the option of the shareholder all or
part of the shareholder's outstanding Series A Shares by paying cash of $1.00
per share plus any dividends accrued.
Series A shareholders had one vote for each full Common Share into which a
Series A Share would be convertible.
In connection with the Company's IPO, all of the Company's 13,621,507
Series A Shares automatically converted into 3,577,118 shares of Common Stock.
Such amounts included: i) 10,060,002 Series A Shares issued in connection with
the Initial Merger which converted into 2,641,849 shares of Common Stock; and
ii) 3,561,505 Series A Shares issued in connection with the Intelligent
Interactions acquisition which converted into 935,269 shares of Common Stock
(see note 2), each of which, by their terms, automatically converted into
Common Stock in connection with the Company's IPO. In addition, the 3,000
shares of Series B Convertible Redeemable Preferred Stock issued in connection
with the CliqNow! acquisition, by its terms, automatically converted into
230,415 shares of Common Stock in connection with the Company's IPO (see note
2). The total number of common shares issued in connection with the automatic
conversion of the Company's mandatorily redeemable convertible preferred stock
in connection with the IPO was 3,807,553 shares of Common Stock.
F-25
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
December 31, 1998 and 1997
(6) Common Stock, Convertible Preferred Shares and Mandatorily Redeemable
Convertible Preferred Stock--Continued
Shares Reserved for Future Issuance
Shares reserved for future issuance as of December 31, 1998 are as
follows:
Common
Stock
------------
Reserved for issued and outstanding Class A Warrants .................. 1,512,494
Reserved for issued and outstanding Class B Warrants .................. 1,512,494
Reserved for issued and outstanding Class C Warrants .................. 742,388
Reserved for issued and outstanding unclassified warrants ............. 35,609
Reserved for stock incentives under the 1998 Stock Incentive Plan ..... 2,893,891
(7) Stock Option Plan
During 1998, the board of directors and stockholders of the Company
approved the 1998 Stock Incentive Plan as amended (the "Plan"). The following
is a summary of the material features of the Plan. This Plan replaced the 1995
Stock Option Plan--Amended, which had been established in 1995 and amended in
1996.
All employees of and consultants to the Company are eligible under the
Plan. Eligibility under the Plan shall be determined by the Stock Incentive
Committee. The Plan provides for the grant of any or all of the following types
of awards: (i) stock options, including incentive stock options and
non-qualified stock options; (ii) stock appreciation rights, in tandem with
stock options or free standing; and (iii) restricted stock. In addition, the
Plan provides for the non-discretionary award of stock options to non-employee
directors of the Company.
A maximum of 3,000,000 shares of Common Stock may be issued or used for
reference purposes pursuant to the Plan. The maximum number of shares of Common
Stock subject to each of stock options or stock appreciation rights that may be
granted to any individual under the Plan is 187,500 for each fiscal year during
the term of the Plan. If a stock appreciation right is granted in tandem with a
stock option, it shall be applied against the individual limits for both stock
options and stock appreciation rights, but only once against the maximum number
of shares available under the Plan.
The Company applies APB Opinion No. 25 in accounting for its Plan. The
Company recorded a deferred compensation charge of approximately $332,000 in
the second quarter of 1998 in connection with the grant of stock options to
employees, representing the difference between the deemed fair value of the
Company's Common Stock for accounting purposes and the exercise price of such
options at the date of grant. Such amount is presented as a reduction of
stockholders' equity (deficit) and amortized over the vesting period of the
applicable options, generally four years. The Company granted such options at a
weighted average exercise price of $5.74 per share. Amortization of deferred
stock compensation is recorded in general and administrative expense in the
consolidated statement of operations.
The per share weighted-average fair value of stock options granted during
1996, 1997 and 1998 was $9.28, $1.60 and $4.44, respectively, on the date of
grant using the Black-Scholes method with the following weighted-average
assumptions: 1996--risk-free interest rate 6.18%, and an expected life of three
years; 1997--risk-free interest rate 5.64%, and an expected life of two years;
and 1998--risk-free interest rate 5.20%, and an expected life of 4 years. As
permitted under the provision of SFAS No. 123, and based on the historical lack
of a public market for the Company's options, no volatility was reflected in
the options pricing calculation for options granted prior to the IPO. For
option grants subsequent to the Company's August 1998 IPO, a volatility factor
of 150% was used.
Had the Company determined compensation cost based on the fair value at
the grant date for its stock options under SFAS No. 123, the Company's net
income would have been reduced to the pro forma amounts indicated below:
F-26
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
December 31, 1998 and 1997
(7) Stock Option Plan--Continued
1996 1997 1998
---------------- ---------------- -----------------
Net loss:
As reported ......... $ (6,796,000) $ (5,306,000) $ (24,999,000)
Pro forma ........... (6,839,000) (5,323,000) (25,373,000)
Net loss per share:
As reported ......... $ (6.48) $ (4.88) $ (2.62)
Pro forma ........... (6.52) (4.90) (2.66)
Stock option activity during the periods indicated is as follows:
Weighted
average
Options exercise
granted price
------------- ---------
Outstanding at December 31, 1995 ......................... 64,425 $ 3.08
Granted .................................................. 56,889 11.28
Exercised ................................................ -- --
Canceled ................................................. (13,017) 5.12
------- ------
Outstanding at December 31, 1996 ......................... 108,297 7.14
Granted (a) .............................................. 207,797 1.60
Exercised ................................................ -- --
Canceled ................................................. (22,783) 6.44
------- ------
Outstanding at December 31, 1997 ......................... 293,311 3.27
Granted .................................................. 1,455,645 6.87
Exercised ................................................ (106,108) 2.57
Canceled ................................................. (112,357) 2.87
--------- ------
Outstanding at December 31, 1998 ......................... 1,530,491 $ 6.77
========= ======
Vested at December 31, 1997 .............................. 132,373
=========
Vested at December 31, 1998 .............................. 181,008
=========
Options available for grant at December 31, 1998 ......... 1,307,150
=========
- - ------------
(a) At December 31, 1997, the total number of options outstanding for purchase
of Common Shares under the 1995 Stock Option Plan-- Amended exceeded the
options available for issuance. Subsequent to December 31, 1997, the
Company replaced the 1995 Stock Option Plan--Amended with the 1998 Stock
Incentive Plan and increased the number of Shares available under the plan
to a maximum of 3,000,000.
F-27
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
December 31, 1998 and 1997
(7) Stock Option Plan--Continued
The following table summarizes information about stock options outstanding
at December 31, 1998:
OPTIONS OUTSTANDING OPTIONS EXERCISABLE
----------------------------------- -----------------------------
WEIGHTED
AVERAGE WEIGHTED WEIGHTED
RANGE OF NUMBER REMAINING AVERAGE NUMBER AVERAGE
EXERCISE PRICES OUTSTANDING CONTRACTUAL LIFE EXERCISE PRICE EXERCISABLE EXERCISE PRICE
- - ----------------- ------------- ------------------ ---------------- ------------- ---------------
$ 0.16-1.72 325,372 2.0 years $ 0.77 163,827 $ 0.88
4.00-6.94 944,869 3.1 years 5.24 6,869 4.58
8.00-17.75 133,000 2.7 years 11.47 10,312 10.13
22.69-34.13 127,250 3.0 years 26.30 -- --
------- -------
1,530,491 181,008
========= =======
(8) Major Contracts
In November 1996, the Company entered into an agreement with SegaSoft to
license the rights to its registration-driven ad targeting software. The
contract term was for two years from the earlier of the first commercial use of
SegaSoft's Heat Network or August 1, 1997. The Company accounted for the
SegaSoft agreement in accordance with Statement of Position 91-1, "Software
Revenue Recognition." The Company received license fees of $1,800,000, of which
$1,200,000 was received by December 31, 1996. In addition, the Company received
a $300,000 non-refundable consulting retainer fee in November 1996. This fee,
plus an additional $100,000 credit, was applied against consulting service fees
for design modifications to the software for the SegaSoft Heat Network, which
were recognized as revenues as services were performed. The Company accounted
for the majority of the license fee, or $1,300,000, as performance occurred
over the period during which the licensed software was transferred to SegaSoft
and modified to perform to SegaSoft's specifications. The period in which the
fees associated with software license transfer and consulting services both
commenced in November 1996 and concluded in August 1997. For the years ended
December 31, 1996, 1997 and 1998, the Company recorded approximately $429,000,
$1,681,000 and $0 in revenue, respectively; the cost of sales associated with
the Segasoft consulting and license fee were $10,000, $57,000 and $0,
respectively.
During 1996, the Company entered into an agreement with SegaSoft for
advertising on The ContentZone and/or Riddler.com. The term of the contract was
for one year from the date of signing. The Company received a prepayment in
full for $540,000 in 1996. Revenue from the agreement was recognized ratably
over the terms of the contract. For the years ended December 31, 1996, 1997 and
1998, the Company recorded $212,000, $326,000 and $0 in revenue, respectively.
During 1996, the Company entered into an agreement with Microsoft
Corporation for advertising on The ContentZone. The term of the contract was
for one year from the date of signing. The Company received a prepayment in
full for $150,000 in 1996. Revenue from the agreement was recognized ratably
over the terms of the contract. For the years ended December 31, 1996, 1997 and
1998, the Company recorded $75,000, $75,000 and $0 in revenue, respectively.
(9) Supplemental Cash Flow Information
Supplemental disclosure of cash flow information:
During 1996, 1997 and 1998, the amount of cash paid for interest was
$28,000, $0 and $3,000, respectively.
F-28
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
December 31, 1998 and 1997
(9) Supplemental Cash Flow Information--Continued
Non-cash financing activities:
During 1996, the Company converted $1,500,000 of mandatory conversion
subordinated notes into Preferred Shares.
During 1997, the Company converted $94,000 of senior convertible notes
into Common Stock.
During 1998, the Company issued an aggregate of 5,278,167 shares of Common
Stock, 3,561,505 Series A Shares, 3,000 Series B Shares, 265,212 Class A
Warrants, 265,212 Class B Warrants and 136,553 Class C Warrants in connection
with the Acquisitions.
During 1998, the Company converted all outstanding shares of convertible
preferred stock into 4,350,441 shares of Common Stock, converted $2,556,000 of
senior convertible notes payable--related parties, plus accrued interest, into
828,036 shares of Common Stock and outstanding warrants were converted into
191,349 shares of Common Stock.
During 1998, the Company recorded imputed interest payable on loans
payable--related party of $9,000.
In February 1998, the Company issued warrants to a former officer for
$450,000 (see Note 5).
In April 1998, the Company issued 5,909 shares of Common Stock to a
consultant for $22,000.
During 1998, the Company entered into a capital lease for approximately
$85,000 of equipment.
In December 1998, the Company issued 203,851 shares of Common Stock in
exchange for an equity interest in China.com.
(10) Commitments
The Company leases its facilities and certain equipment under operating
lease agreements. Rental expense from operating leases amounted to $175,000,
$183,000 and $690,000 for the years ended 1996, 1997 and 1998, respectively.
On June 1, 1996, the Company entered into an eighteen-month operating
lease for the use of computer equipment with a fair market value of
approximately $852,000. The lease required six quarterly payments of $163,000
beginning on June 1, 1996. In October 1997, the lease agreement was modified
and as a result the quarterly payments were adjusted to $46,000 through the
extended term of the lease, November 30, 1998. Rent expense for the operating
lease was $381,000, $612,000 and $182,000 for the years ended 1996, 1997 and
1998, respectively.
On May 14, 1998 and July 7, 1998, the Company entered into two operating
leases for computer equipment and software related to its Adfinity system, with
a combined fair market value of $849,000. The operating lease as, amended,
requires monthly payments and expires in December, 2001. Total rent expense
for currently outstanding leases is expected to be approximately $91,000 per
quarter.
In 1998, the Company entered into an operating lease agreement for space
rental at its new corporate headquarters for a period of 10 years. The
Company's annual lease expense for this office space will be approximately
$1,200,000. The Company expects to incur approximately $1,000,000 in leasehold
improvements in connection with the new office space.
During the fourth quarter of 1998, the Company entered into a lease line
of credit for up to $3,000,000 to finance capital equipment. As of December
1998, total obligations under this lease line of credit were approximately
$600,000.
F-29
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
December 31, 1998 and 1997
(10) Commitments--Continued
The Company's Adfinity ad serving software and hardware are housed at
GlobalCenter, Inc. in Herndon, Virginia. The agreement with GlobalCenter
provides for Internet connectivity services, the lease of certain hardware, the
licensing of certain software, and the lease of secure space to store and
operate such equipment. Service orders in place under this agreement, which
expire in May 1999, require monthly payments of approximately $27,000.
Future minimum payments under noncancelable operating leases and capital
leases at December 31, 1998 are as follows:
Operating Capital
Year ending December 31 leases leases
- - ----------------------------------------------------------- ------------- ----------
1999 ................................................... $ 1,973,000 $35,000
2000 ................................................... 2,220,000 36,000
2001 ................................................... 1,984,000 --
2002 ................................................... 1,677,000 --
2003 ................................................... 1,397,000 --
Thereafter ............................................. 4,564,000 --
----------- -------
Total minimum lease payments ........................ $13,815,000 71,000
===========
Less amount representing interest ................... 7,000
-------
Present value of net minimum lease payments ......... 64,000
Less current portion ................................ 30,000
-------
Long term portion ................................... $34,000
=======
The Company entered into a Consulting Agreement, dated as of January 1,
1998 with Neterprises, Inc. ("Consulting Agreement"), pursuant to which Mr.
Paolucci, President and sole stockholder of Neterprises, Inc., and at that time
a director of the Company, agreed to provide management and consulting services
to Interactive Imaginations for a term of up to one year in connection with the
identification and evaluation of potential strategic relationships and
potential acquisition targets. In return for such services, Mr. Paolucci
received a lump sum payment of $180,000 and currently receives a monthly fee of
$12,500. This agreement was not renewed in 1999.
On December 11, 1998, the Company entered into a severance agreement with
Yale R. Brown, a former director and Executive Vice President, under which Mr.
Brown resigned as an officer and director. The Company agreed to pay Mr. Brown
the sum of $140,000 as severance, including attorneys' fees, and the Company
exchanged mutual releases of substantially all claims arising out of this
employment.
(11) Legal Proceedings
The Company is involved in various claims and legal actions arising in the
ordinary course of business. In the opinion of management, the ultimate
disposition of these matters will not have a material effect on the Company's
financial position, results of operation or liquidity. During 1997, the Company
successfully defended claims against the Company; however, legal costs incurred
in connection with such claims amounted to $232,000.
F-30
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
December 31, 1998 and 1997
(12) Selected Quarterly Financial Data--Unaudited
The following is a summary of selected quarterly financial data for the
years ended December 31, 1998 and 1997:
1998 Quarters Ended
--------------------------------------------------------------------
March 31 June 30 September 30 December 31
--------------- --------------- -------------- ---------------
Revenues ............................................. $ 1,076,000 $ 3,701,000 $ 5,528,000 $ 9,558,000
Operating loss(a) .................................... (2,131,000) (9,873,000) (6,101,000) (7,289,000)
Net loss ............................................. (2,298,000) (9,838,000) (5,856,000) (6,731,000)
Cumulative dividends on mandatorily redeemable
convertible preferred stock ......................... (34,000) (152,000) (90,000) --
Net loss attributable to common stockholders ......... (2,332,000) (9,990,000) (5,946,000) (6,731,000)
Net loss per share attributable to common
stockholders ........................................ (0.76) (1.27) (0.51) (0.43)
1997 Quarters Ended
---------------------------------------------------------------
March 31 June 30 September 30 December 31
------------- --------------- -------------- ------------
Revenues ............................................. $1,194,000 $ 985,000 $ 549,000 $ 420,000
Operating loss ....................................... (798,000) (1,424,000) (2,400,000) (588,000)
Net loss ............................................. (784,000) (1,428,000) (2,433,000) (661,000)
Cumulative dividends on mandatorily redeemable
convertible preferred stock ......................... -- -- -- --
Net loss attributable to common stockholders ......... (784,000) (1,428,000) (2,433,000) (661,000)
Net loss per share attributable to common
stockholders ........................................ (0.73) (1.32) (2.25) (0.59)
- - ------------
(a) In April 1998, the Company acquired Intelligent Interactions in a
transaction accounted for as a purchase (see note 2). The preliminary
purchase price was allocated to the acquired assets and liabilities based
on their estimated fair values as of the date of the acquisition. This
included $5,477,000 allocated to purchased in-process technology and
charged to operations at the time of acquisition. Accordingly, the Company
expensed this amount in its originally reported June 30, 1998 operating
results.
During the fourth quarter of 1998, the Company finalized the purchase price
allocation related to the purchased in-process technology and core
technology being acquired. This adjustment decreased the amount previously
allocated to in-process technology and increased goodwill by $477,000 which
is being amortized on a straight-line basis over two years. As a result, the
Company has restated the above quarterly financial information for the
second and third quarters of 1998 to reflect this change.
(13) Subsequent Events--Unaudited
On January 20, 1999, the Company purchased a 60% interest in 24/7 Media
Europe, Ltd. ("24/7 Media Europe", formerly InterAd Holdings Limited), which
operates the 24/7 Media Europe Network, for $3,900,000. The Company expects to
potentially invest up to an additional $5,000,000 of working capital in 24/7
Media Europe and Sift Inc. (discussed below) in 1999 to support their future
operations.
In 1999 through February 28, the Company granted 705,500 stock options at
exercise prices of $28.00 to $38.13 per share, all of which were granted at the
fair market value of the Company's Common Stock at the time of grant. These
stock options have a weighted average exercise price of $28.49 per share.
On March 17, 1999, the Company announced an exclusive three-year agreement
with NBC-Interactive Neighborhood for the Company to sell advertising on NBC
Network television stations and their associated Web sites at the local market
level. Under the terms of the agreement, the Company will recruit, train and
staff sales and support personnel who will operate out of both the NBC stations
as well as in the Company's regional offices. The Company will also jointly
provide ad sales consulting and regional representation services to more than
100 NBC stations that are currently affiliated with NBC-IN.
F-31
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
December 31, 1998 and 1997
(13) Subsequent Events--Unaudited --Continued
The Company and NBC-IN will collaborate with NBC-IN on the development of
advertising packages that leverage the reach and brand-building strengths of
NBC local television with the direct response, data collection and marketing
functionality of NBC's local station Web sites. Initial launch markets include
NBC-owned and operated stations in New York, Los Angeles, Chicago, Washington,
D.C., Dallas and San Diego with initial plans to follow in an additional 14
broadcast station markets.
As part of this Agreement, the Company issued to NBC warrants to purchase
up to 150,000 shares of the Company's Common Stock for $26.05 per share. These
warrants are exercisable for up to five years from the date of issuance and
vest ratably over the last fifteen months of the three-year term of the
agreement.
On March 8, 1999, the Company acquired Sift, Inc., a provider of e-mail
based direct marketing services, in exchange for approximately 872,000 shares
of the Company's Common Stock for all the outstanding common stock of Sift,
Inc. This business combination will be accounted for as a pooling-of-interests
combination and, accordingly, the Company's historical consolidated financial
statements presented in future reports will be restated to include the accounts
and results of operations of Sift, Inc.
The following unaudited pro forma data summarizes the combined results of
operations of the Company and Sift, Inc. as if the combination has been
consummated on December 31, 1998:
Years Ended December 31
-------------------------------------------------------
1996 1997 1998
---------------- ---------------- -----------------
Net sales .............. $ 1,543,000 $ 3,217,000 $ 20,699,000
============ ============ =============
Net loss ............... $ (7,437,000) $ (6,323,000) $ (25,544,000)
============ ============ =============
Loss per share ......... $ (3.87) $ (3.23) $ (2.46)
============ ============ =============
F-32