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SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549

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FORM 10-K
(Mark One)

[x] Annual report pursuant to section 13 or 15(d) of the Securities
Exchange Act of 1934

For the fiscal year ended June 30, 1998

[ ] Transition report pursuant to section 13 or 15(d) of the Securities
Exchange Act of 1934

For the transition period from to
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Commission File number 0-25596
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SHOP AT HOME, INC.
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(Exact name of registrant as specified in its charter)

TENNESSEE 62-1282758
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(State or other jurisdiction of (IRS Employer
incorporation or organization) Identification Number)

5388 Hickory Hollow Pkwy
P. O. Box 305249
Nashville, Tennessee 37230-05249
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(Address of principal executive offices)

Registrant's telephone number, including area code: (615)263-8000
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Securities registered pursuant to Section 12(b) of the Act: NONE

Securities registered pursuant to Section 12(g) of the Act:

Title of Each Class
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COMMON STOCK, $.0025 par value

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) for the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports); and, (2) has been subject to such
filing requirements for the past 90 days.

Yes x No
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Indicate by check mark if disclosure of delinquent filers pursuant to
Item 405 of Regulation S-K is not contained herein, and will not be contained,
to the best of registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [ ]

Aggregate market value of the Common Stock held by non-affiliates of
the registrant on September 24,1998 was $44,553,001

Number of shares of Common Stock outstanding as of September 24, 1998
was 23,239,417

Documents Incorporated by Reference

The Registrant's definitive Proxy Statement in connection with the 1998
Annual Meeting of Shareholders which will be filed with the Securities and
Exchange Commission within 120 days after the end of the Registrant's fiscal
year ended June 30, 1998 is incorporated by reference in Part III of this Annual
Report on Form 10-K.







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SHOP AT HOME, INC.
FORM 10-K
PART I

ITEM 1. BUSINESS

THE COMPANY

The Company sells and distributes consumer products through live,
customer-interactive retail sales programming that is transmitted via satellite
to cable television systems, television broadcast stations and satellite dish
receivers across the country. Founded in 1986, the Company is the
fastest-growing competitor in the over $3.5 billion home shopping industry. The
Company owns and operates five UHF television stations located in the San
Francisco, Boston, Houston, Cleveland and Raleigh markets, four of which are
among the top 13 television markets in the United States.

The Company's programming is provided to its owned and operated
television stations as well as to a "network" of over 130 independently-owned
television stations and cable systems throughout the country, located in over
111 of the 210 television markets. The Company's programming is viewable during
all or part of the day by approximately 47 million different cable households
throughout North America, of which approximately 6 million cable households
received the programming on essentially a full-time basis (20 or more hours per
day) and approximately 41 million cable households received it on a part-time
basis. For households that received the Company's viewable programming on a
part-time basis, the average duration of viewable programming was 6.1 hours per
day.

The Company sells a variety of consumer products, including sports
collectibles and sports-related products; rare coins; collectible cutlery;
electronics; jewelry; health and beauty, personal care, household and lifestyle
products; as well as other select merchandise and collectibles such as dolls and
figurines. The Company believes that it occupies a unique market niche in the
home shopping industry because its product mix and marketing strategy targets
men and features higher price point products with an emphasis on limited
availability merchandise such as sports memorabilia, rare coins and collectible
knives and cutlery. An independent study commissioned by the Company in June
1997 determined that approximately 55% of the purchasers of the Company's
products are male, and that approximately 57% of the Company's customers have
incomes above $45,000 (as compared to 44% as reported in a national database).
The Company's average price per unit sold in fiscal year 1998 was approximately
$171, which the Company believes is substantially above the industry average.

The Company plans to expand the distribution of its programming and will
seek to acquire additional television broadcast stations. In September 1998, to
facilitate its growth, the Company moved its operations to a larger,
state-of-the-art facility in Nashville, Tennessee. The new 74,000 square foot
facility provides the Company with additional studio space, more advanced studio
and broadcasting equipment and substantially more call center capacity. The
Company believes that its new facility will further enhance growth by enabling
the Company to reach new market segments through digital programming, increased
product diversity and by improved processing of customer calls and product
orders.

The Company plans to spend approximately $4 million to install new
equipment to increase the power and quality of the broadcast signals at the San
Francisco and Raleigh stations. The Company expects the increase in power, the
quality of the signal and the implementation of "must carry" to further increase
the number of cable households reached.

The Company is incorporated in Tennessee and its principal place of
business and executive




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offices are located at 5388 Hickory Hollow Parkway, Antioch, Tennessee 37013,
and its telephone number is (615) 263-8000.

INDUSTRY OVERVIEW

HOME SHOPPING. Home shopping involves the sale of merchandise through
dedicated television channels and blocks of television programming which reach
consumers via broadcast television, cable television or satellite dish. The home
shopping industry has experienced strong growth since its inception in 1982 and
aggregate revenues for the industry have grown steadily from approximately $4
million in 1983 to over $3.5 billion in 1997, representing an approximate 62%
compounded annual growth rate. Today, the industry is dominated by two
competitors: the Home Shopping Network and the QVC Network, whose combined sales
represented approximately 94% of the industry's 1997 revenues.

U.S. TELEVISION INDUSTRY/UHF TELEVISION. All television stations in the
United States are grouped by Nielsen (a national audience measuring service)
into approximately 210 generally recognized television markets that are ranked
in size according to various formulae based upon actual or potential audience.
Each designated market area under these rankings ("DMA") is an exclusive
geographic area consisting of all counties in which the home-market commercial
stations receive the greatest percentage of total viewing hours.

Television station ownership allows the Company to take advantage of
the "must carry" rules of the Federal Communications Commission ("FCC") under
the Communications Act of 1934, as amended ("the Act"). Generally, the "must
carry" rules require most cable systems (with the exception of some small
systems) to set aside up to one-third of their channels to carry the broadcast
signals of local, full power television stations, including those which
broadcast predominantly home shopping programming. These signals must be carried
on a continuous, uninterrupted basis and must be placed in the same numerical
channel position as when broadcast over-the-air, or on a mutually agreeable
channel.

In April 1997, the United States Supreme Court rendered a decision
upholding these "must carry" provisions. This decision has had the effect of
increasing the potential value of broadcast stations since they now have some
assurance of coverage in the cable markets served in their broadcast area,
referred to as the ADI (Area of Dominant Influence).

BUSINESS STRATEGY

The Company's business objective is to increase revenue and cash flow by
implementing the following strategy:

- - INCREASE DISTRIBUTION THROUGH THE ACQUISITION OF TELEVISION BROADCAST
STATIONS AND AFFILIATE CARRIAGE AGREEMENTS. The Company plans to continue
to increase the number of television viewers of its programming by
acquiring broadcast television stations in major markets. By September 30,
1998, the Company will complete its upgrade to the broadcasting equipment
in the San Francisco and Raleigh stations in order to expand each station's
broadcast coverage. By owning and operating stations in select markets, the
Company can broadcast full time programming in those markets and thereby
increase brand awareness and reach more market segments. In addition,
owning stations in select markets enables the Company to increase its
viewership by exercising "must carry" rights with cable system operators in
those markets. The Company also plans to increase its programming
distribution through additional carriage agreements with cable systems and
broadcast television stations owned by third parties.




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- - INCREASE REVENUE PER HOUSEHOLD REACHED. The Company intends to improve its
average revenue per household reached by broadening the types of products
it offers, obtaining more attractive hours of programming and enhancing
customer service. The Company's new facility in Nashville provides,
among other things, additional studio and programming capability. In
addition, the new facility substantially improves picture quality
through the utilization of high quality digital equipment. The Company
intends to leverage these broader operating capabilities to reach
additional market segments by offering more diverse products and
programming. The Company believes that it can better utilize its daytime
hours by selectively offering more programming dedicated to women and
women's products. For example, one of the studios in the new facility
contains a working kitchen that can be used to air cooking programs and
sell kitchen products. Moreover, the new facility contains more than one
studio, enabling the Company to cast different programming simultaneously
into different markets.

- - CONTINUE TO OFFER HIGH QUALITY, DIFFERENTIATED PRODUCT MIX. The Company
plans to continue to implement a strategy of selling niche products such as
sports memorabilia, rare coins and other collectibles that the Company
believes are not readily available through other television home shopping
and retail competitors. The Company believes that its emphasis on targeting
male customers and selling higher priced point merchandise enhances the
Company's ability to attract carriage from cable systems and television
broadcasters that value the Company's unique market niche and the appealing
demographics of its customer base.

- - UTILIZE EXPANDED CALL CENTER CAPACITY. The new facility in Nashville
contains an expanded call center and the Company will, for the foreseeable
future, maintain a call center in Knoxville. This additional capacity
enables the Company to process a greater volume of customer calls and
provide enhanced customer services. The Company believes that revenue
growth in recent years has been constrained by its limited capacity to
process customer calls and orders.

- - CONTINUE TO IMPROVE MARGINS. The Company plans to improve profit margins by
taking advantage of its purchasing power to negotiate lower wholesale
prices with its vendors, and spreading its fixed costs over increased
households served.

- - CONTINUE TO MINIMIZE INVENTORY RISK AND COSTS. The Company will continue to
utilize drop shipping arrangements and a just-in-time inventory policy.
This strategy permits the Company to operate without incurring significant
working capital costs associated with the warehousing, distributing,
financing and managing of inventory.

- - LEVERAGE CUSTOMER DATABASE. The Company has a database of the purchasing
habits of its approximately 1.3 million customers, nearly 525,000 of whom
have ordered a product within the last 18 months. This database is an
invaluable information tool for evaluating historical purchasing
preferences, enabling management to refine its merchandising decisions and
maximize viewer interest and sales.

- - DEVELOP STRATEGIC REVENUE SOURCES. The Company believes that it has several
potential opportunities to establish complementary sources of revenue,
including: (i) expansion of its Internet site as another avenue for product
sales; (ii) establishment of direct mail and package insert programs; (iii)
increase sale of broadcast time, on the Company's stations, to producers of
infomercials; (iv) introduction, in the Company's programming, of periodic
paid commercial advertising; and, (v) introduction to the Company's
customers of an outbound telemarketing program. The database will be a
valuable tool in the development of several of these opportunities.




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RECENT DEVELOPMENTS

On March 27, 1998, SAH Acquisition Corporation II ("SAH II"), a
Tennessee corporation and a wholly-owned subsidiary of the Company, acquired the
assets and broadcast licenses of Television Station KCNS, San Francisco,
California; WRAY, Wilson, North Carolina (Raleigh market); and WOAC, Canton,
Ohio (Cleveland market). The Stations were purchased pursuant to an Asset
Purchase Agreement, dated September 23, 1997, by and between Global Broadcasting
Systems, Inc. and its affiliate ("Global"), and SAH II, as purchaser.

Global was subject to proceedings (the "Bankruptcy Proceeding") under
Chapter 11 of Title 11 of the United States Code in the United States Bankruptcy
Court for the Southern District of New York. Under the Asset Purchase Agreement,
SAH II agreed to acquire two broadcast television stations owned by Global,
being KCNS and WRAY, and SAH II also agreed to assume the legal right and
obligation of Global under an executory purchase contract (the "Executory
Contract") to acquire WOAC. An order of the Bankruptcy Court approved the Asset
Purchase Agreement on November 20, 1997. The total purchase price paid by SAH II
to Global in connection with the acquisition was $52,350,000 (the "Global
Purchase Price").

In connection with the assignment of the Executory Contract, SAH II
purchased WOAC for a total purchase price of $23,500,000. SAH II received a
credit for an escrow deposit previously paid by Global to the sellers of WOAC in
the amount of $2,350,000 and made a cash payment of $21,150,000 at the closing
of the purchase of WOAC.

As a part of the transaction, Global also agreed to assign an executory
contract to SAH II giving it the right to acquire television station WPMC in the
Knoxville, Tennessee market. The Company subsequently sold the right to acquire
WPMC to an unaffiliated entity resulting in a one time gain of $900,000, which
is included in Other Income, and other considerations.

Funds for the acquisition of the stations were obtained from the
proceeds of the sale by the Company of 11,500,000 shares (including the
underwriter's over-allotment of 1.5 million shares) of its Common Stock, par
value $.0025 per share, at a price of $3.50 per share, for total gross proceeds
of $40,250,000; and the issuance by the Company of its 11% Senior Secured Notes
due 2005, for total gross proceeds of $75,000,000.

The Company has successfully completed two agreements with
Telecommunications, Inc. ("TCI"), the first of which added approximately
4 million households with the potential to increase to 10 million cable
households on a part-time basis. The second agreement gives the Company the
right to solicit and negotiate with each of the individual cable systems in
TCI's network of over 12 million cable




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households. To date, the Company has not signed any households under this second
agreement.

A priority for the Company over the past four years has been the
attainment of higher gross margins. Internal programs focused on improved buying
techniques, stronger vendor partnerships, and a more favorable merchandise mix
have enabled the Company to improve its gross margin percentage to 41.4% in
fiscal 1998, from 41.0% and 39.7% in fiscal 1997, and 1996 respectively.

The Company was transacting business on July 1, 1997, on its
interactive Internet Website, and now operates under the URL of
www.shopathomeonline.com. Given that a significant portion of the Company's
revenues are derived from the sale of collectible merchandise, especially to
male consumers (who are primary users of personal computers and the Internet),
the Company sees this as an opportunity to extend and promote its products to a
completely new audience who cannot currently view the Company's programming, as
well as an opportunity to cross-promote this site through its normal
programming. Although only a modest contribution was made by the Website during
fiscal 1998, it does represent the first step in a natural market progression
from the main mode of traditional TV and the Company anticipates that it will
play an ever-increasing role in its future growth.

DISTRIBUTION OF PROGRAMMING

The Company's programming is carried by television stations owned by
the Company, by television stations with which the Company has entered into
agreements to purchase broadcast time, by the carriage of those television
broadcasts by cable television systems under the "must carry" or retransmission
consent provisions of federal law, by direct carriage on cable television
systems under agreements with cable system operators, and by the direct
reception of the Company satellite transmission by individuals who own satellite
downlink equipment.

Prior to 1993, the Company's programming was primarily received by
individuals who owned satellite television dishes. Commencing in 1993, the
Company began to distribute its programming through broadcast television
stations and cable television. The Company is party to numerous affiliation
agreements with cable television systems and time purchase agreements with
broadcast television stations pursuant to which agreements its programming is
carried. In 1995 the Company acquired two independent full power UHF broadcast
television stations. In March 1998, the Company acquired three additional full
power UHF broadcast television stations.

Currently, the programming of the Company is viewable during all or a
part of each day by approximately 47 million different cable households
throughout North America, of which approximately 6 million cable households
received the programming on essentially a full-time basis (20 or more hours per
day) and approximately 41 million cable households received it on a part-time
basis. For households that received the Company's programming on a part-time
basis, the average duration of viewable programming per day is approximately 6.1
hours, most of which is between the hours of midnight and 7:00 a.m. Currently,
the Company estimates its programming is carried in approximately 15 million
Full Time Equivalent ("FTE") Cable Households. The Company's full-time
programming consists primarily of viewers in the San Francisco, Boston, Houston,
Cleveland, Raleigh-Durham and Nashville markets.

The following table sets forth certain information with respect to the
Company's programming distribution to television cable households at June 30,
1998:



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Number of Hours of Programming Available to Households per Day

0 to 3 3+ to 6 6+ to 9 9+ to 12 Over 12 Total

Number of
Households
(in Millions) 7.1 24.8 7.1 1.1 7.1 47.2


PROGRAMMING ORIGINATION. The Company's programming is originated from
the Company's studios and transmitted by means of the Company's satellite uplink
facilities to transponders leased or subleased by the Company on domestic
communications satellites. The satellites retransmit the signal received from
the Company to (i) satellite dish receivers, (ii) affiliated cable television
systems, and (iii) broadcast television stations located throughout the United
States and parts of Canada and Mexico.

The Company's programming is transmitted via Telstar 402R, a
non-preemptible satellite transponder, under a Services Agreement with B&P The
SpaceConnection, Inc., expiring in 2006. The Services Agreement may be
terminated by B&P The SpaceConnection upon the occurrence of certain defaults
specified therein.

OWNED AND OPERATED STATIONS. The following table sets forth certain
information regarding each of the broadcast stations that are owned by the
Company (through its Subsidiaries):



Company
Rank of Television Cable Cable
Call Sign Channel DMA DMA Market Households Households Households
(1) (1) (2)

KCNS 38 San Francisco 5 2,278,480 1,620,000 1,229,000
WMFP 62 Boston 6 2,150,110 1,664,610 1,400,000
KZJL 61 Houston 11 1,595,350 894,120 675,000
WOAC 67 Cleveland 13 1,461,410 1,000,800 384,000
WRAY 30 Raleigh-Durham 29 814,730 504,600 328,000


(1) Total number of television and cable households in the DMA market in
1997 according to Nielsen Media Research.
(2) Estimated number of cable households in which the Company's
programming is viewable prior to the planned upgrades of the
stations in San Francisco and Raleigh.

KCNS. Acquired in March 1998, KCNS is a full-power broadcast television
station broadcasting on Channel 38 that began broadcast operations in 1986. The
station is licensed to San Francisco, California. The station is licensed to
transmit with an effective radiated power of 5,000 kilowatts; however, it
presently operates below that level due to equipment limitations. The Company
has purchased new equipment for the station in order to allow the station to
broadcast at its maximum authorized power. It is expected that the station will
be operating at full power before September 30, 1998. The FCC license for KCNS
expires in December 1998, subject to the Company's right to apply for a renewal
of the license.

WMFP. In February 1995, the Company acquired its first broadcast
television station, WMFP, Channel 62, licensed to Lawrence, Massachusetts and
serving the greater Boston area. The station broadcasts at maximum FCC allowable
power from atop a 35 floor building in downtown Boston. The Company's
programming runs on the station for the majority of each broadcast day. The
purchase price of WMFP was $7.0 million. The FCC license for WMFP expires in
April 1999, subject to the Company's right to apply for a renewal of the
license.



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KZJL. In fiscal year 1995, the Company also acquired a 49% interest and
an option to acquire the remaining 51% of broadcast television station KZJL,
Channel 61, licensed to Houston, Texas. On September 5, 1996, the Company
acquired the remaining 51% interest. The station signed on the air on June 3,
1995 and broadcasts from a 1,500 foot tower. The Company's programming runs on
the station for the majority of each broadcast day. The purchase price for KZJL
was $3.9 million and the Company incurred capital expenditures of approximately
$2.2 million in connection with upgrades to the station. The FCC license for
KZJL has recently been renewed and expires in August 2006.

WOAC. Acquired in March 1998, WOAC is a full-power broadcast television
station on Channel 67 that began operations in 1982. The station is licensed to
Canton, Ohio, which is located inside the Cleveland DMA. The station currently
operates from a transmitter facility with an effective power of 5,000 kilowatts.
The FCC license for WOAC expires in October 2005, subject to the Company's right
to apply for a renewal of the license.

WRAY. Acquired in March 1998, WRAY is a full-power broadcast television
station broadcasting on Channel 30 that began broadcast operations in 1995. The
station is licensed to Wilson, North Carolina, which is located inside the
Raleigh-Durham DMA. The station currently operates pursuant to a construction
permit issued by the FCC and is authorized to transmit at a power of 1,820
kilowatts. The station, however, has been unable to achieve that power with its
current equipment and is operating currently under a special temporary authority
issued by the FCC at 1,230 kilowatts, which special temporary authority expires
on February 25, 1999. The Company has purchased new equipment for the station in
order to allow the station to broadcast at its maximum authorized power. A
request to return to full power status will be filed upon completion of
equipment upgrades. The Company believes that the special temporary authority
can be continued as long as necessary to accomplish the improvements to the
station and that the company will obtain issuance of the full power license from
the FCC. It is expected that the station will be operating at full power before
September 30, 1998.

AFFILIATIONS. In 1993, the Company commenced efforts to build cable
distribution for its programming. Since that time, the Company has been
successful in significantly increasing its distribution and in building
relationships with affiliated television stations and certain owners of multiple
cable systems. The Company's programming is now viewed in more than 111
television markets, including all of the country's top ten DMAs.

The Company's affiliation agreements typically have a term of one year
and can be canceled upon a thirty day notice by either party. The Company's
experience has been that most of the affiliation agreements are renewed beyond
their original terms. The time purchased under these agreements is usually
preemptible, and the Company generally pays a fixed rate for the hours its
programming is actually carried. In the event that the Company is not operating
profitably in a market under a carriage agreement, the Company will generally
renegotiate the carriage rate or terminate or not renew the agreement.

PRODUCTS AND CUSTOMERS

PRODUCTS AND MERCHANDISE. The Company offers a variety of consumer
products including jewelry, gemstones, sports cards and memorabilia, plush toys,
rare coins and currency, collectible knives and swords, electronics, fitness
equipment, health and beauty products, and home-related items. The Company was
able to capitalize on the growing demand for plush toys. The Company seeks to
offer high quality products that are not readily available through its
competitors. From time to time, the Company also offers exceptional values
consisting of close-out merchandise from selected vendors.



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The Company buys from numerous vendors and believes its relationships
with most of its vendors are excellent. Certain products sold by the Company are
available through multiple suppliers. The Company also acquires unique products
from a select group of vendors (some of whom are shareholders of the Company)
and believes it will be able to continue to identify sources of specialty
products. The Company believes offering unique products helps differentiate the
Company from its competitors.

The Company's programs use a show host approach whereby information is
conveyed about the products with a demonstration of the use of the products to
the television audience. The viewer may purchase any product the Company offers
at any time after such product's offering, subject to availability. Thus a
viewer is not limited to purchasing a product only during that particular
product's air time. The Company continually monitors product sales and revises
its product offerings in an effort to maintain a productive and profitable
product mix. The Company is continuously evaluating new products and vendors as
it seeks to broaden its merchandise selection.

The following table sets forth certain information about the types of
products sold by the Company during the year ended June 30, 1998:



Percentage
of Net
Type of Product Sales

Sports Products 25.2%
Plush Toys 20.9
Collectible Cutlery 13.2
Jewelry and Gemstones 12.8
Coins and Currency 11.7
Electronics 11.3
Health and Beauty Products 1.9
Other Items 3.0
------
Total 100.0%



PRESENTATION OF MERCHANDISE AND PROGRAMMING. The Company segments most
of its programming into product or theme categories. The Company has the studio
and broadcasting capability to produce multiple live shows simultaneously and
occasionally provides multiple broadcasts (two or more) to differing viewer
groups during peak viewing times. In the past, the Company has provided one
full-time live broadcast on transponder 402R and part-time live, taped, or
simulcast broadcasts on two satellite transponders leased from ESPN. The new
Nashville facility allows the Company to broadcast an analog and digital signal
to 402R on the same spectrum, providing specific products to specific television
markets.

The Company seeks to differentiate itself from other televised home
shopping programmers by utilizing an informal, personal style of presentation
and by offering certain unique and high-end types of products with a heavy
emphasis on sports and sports related products. The Company's sale of rare
coins, collectible sports items, and other limited-availability products
provides its viewers with alternatives to the products offered on other home
shopping channels. Specialized products are presented and described by
knowledgeable on-air hosts. The Company believes that continued use of such
"niche" programming is important to the future growth of the Company.




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CUSTOMER CHARACTERISTICS. In June 1997, the Company obtained an
independent study of the Company's customer base. The independent consultant
that performed the study compared approximately 7,000 of the Company's customers
to a national database. The study indicated that approximately 55% of the
purchasers of the Company's products are male. In addition, the study indicated
that approximately 57% of the Company's customers have incomes above $45,000 as
compared to 44% in the national database. The study also indicated that a
significant percentage of customers of the Company are in the 45-54 age bracket
(28% as compared to 20%).

REPEAT CUSTOMERS. The Company places an emphasis on the development of
customers who make multiple purchases from the Company. The Company has
developed its "Elite Customer Program" for persons who have purchased more than
$10,000 of merchandise in the prior 12 months and provides certain benefits to
these persons under the program. These benefits include special coupons and
offers and priority access to the Company's call center for placing orders and
customer service.

The Company estimates that since July 1, 1997, a total of approximately
329,000 persons have made purchases from the Company. Of this number of
customers, the Company estimates that approximately 35% have made purchases on
more than one occasion.

RETURNS OF PRODUCTS AND MERCHANDISE

The Company generally offers its customers a full refund on merchandise
returned within 30 days of the date of purchase. During the year ended June 30,
1998, these returns were 22.0% of total revenues, compared to 22.1% for the year
ended June 30, 1997 and 20.0% for 1996. The Company believes its return
percentage compares favorably with those of its competitors in the industry.

CUSTOMER RELATIONS. As of June 30, 1998, the Company maintained a call
center and customer service operations in Knoxville, Tennessee. During August
1998, temporary call center operations were established in Nashville, Tennessee.
On September 8, 1998, the Company began broadcasting from Nashville and soon
thereafter, primary call center operations moved into the new Nashville
facility. The Knoxville call center will continue to operate as a remote call
center for an indeterminable time. Customers can place orders with the Company
24 hours a day, seven days a week, over the Internet or via the Company's
toll-free number (800) 366-4010. The Company uses both customer sales
representatives and an automated touch-tone ordering system to accept customer
orders. A majority of the Company's customers pay for their purchases by credit
card, and the Company also accepts payment by money order, personal check,
certified check, debit cards and wire transfers. The Company has recently
developed and implemented an in-house training program designed to improve the
productivity, proficiency and product knowledge of the Company's call center
operators.

The Company ships customer orders as promptly as possible after taking
the order, primarily by UPS, Federal Express, or parcel post. The Company ships
either from its warehouse facility or through selected vendors with which it has
"drop ship" agreements. The Company maintains its own customer service
department to address customer inquiries about ship dates, product, and billing
information.

Mechanical, electronic, and other items may be covered by manufacturer
warranties; however, the Company does not offer additional warranties on the
products it sells. The Company strives to continuously improve its customer
service and utilizes outside agencies to conduct objective comparisons with
other TV home shopping competitors. Additionally, the Company periodically
surveys and researches its customers to solicit ideas for better products,
programming, and service.

From time to time the Company conducts promotional campaigns to launch
new shows or products, increase the Company's revenue per household, and
introduce new viewers to its programming. The



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Company utilizes a number of media for these promotions, including on-air
promotion, package stuffers, direct response mailers and cable commercials.

COLLECTOR'S EDGE. In March 1997, Collector's Edge was organized as a
wholly-owned subsidiary of the Company. Collector's Edge sells sports trading
cards, primarily football cards, and its principal assets are licenses from
National Football League Properties, Inc. ("NFL Properties") and National
Football League Players, Incorporated ("NFL Players"). Collector's Edge is one
of seven companies that are known by the Company to have licensing agreements
with NFL Properties and NFL Players to produce and sell football trading cards.
Collector's Edge specializes in the production of these cards using plastic
rather than normal paper stock. Collector's Edge acquired the assets of a
business that previously held the NFL licensing agreements and produced these
cards for a period of four years. For the year ended June 1998, Collector's Edge
had net sales of approximately $5.3 million, excluding $0.6 million in over the
air sales of Collector's Edge product by Shop At Home.

The licensing agreement with NFL Properties gives Collector's Edge the
right to use the logos and trademarks of NFL teams on its trading cards, and the
current agreement expires on March 31, 1999. The licensing agreement with NFL
Players gives Collector's Edge the right to use the likenesses of NFL players on
its trading cards, and the current agreement expires on February 28, 1999. While
Collector's Edge has no reason to believe that the licensing agreements will not
be renewed, such renewals are not assured. The failure of NFL Players to renew
its license agreement would effectively terminate the Company's ability to
manufacture and sell football trading cards. The failure of NFL Properties to
renew its license agreement would terminate the ability of Collector's Edge to
use NFL logos and trademarks, but not the use of player likenesses, which could
have an adverse effect on its business but would not terminate its ability to
produce football trading cards.

Collector's Edge produces football cards generally during the
professional football season (September to February), but it sells the cards on
a year-round basis. Collector's Edge has permitted purchasers to return unsold
trading cards for full credit upon notice from Collector's Edge that it will
accept the return, which notice is typically given. Collector's Edge recently
changed its return policy wherein it limits the amount of product eligible for
return.

COMPETITION

The television home shopping industry is highly competitive and is
dominated by two companies, The Home Shopping Network and the QVC Network. The
Company's programming competes directly with Home Shopping Network, QVC, or
other home shopping networks in almost all of the Company's markets. Home
Shopping Network and QVC are well-established and significantly better
capitalized than the Company, and each reaches a significantly larger percentage
of U.S. television households. The Company is at a competitive disadvantage in
attracting viewers for a number of reasons, including the fact that the
Company's programming is often not carried by cable systems on a full-time basis
and the Company may have less desirable television channel position on cable
systems. The Company expects the home shopping industry to continue to grow and
expects increased competition for viewers, personnel, and television station
carriage from present competitors, as well as new entries into the market.
However, the Company believes there are substantial barriers to entry into its
business, including limited ability to obtain distribution for programming.
Several significant new companies that announced or launched competitive
services during the last few years were largely unsuccessful including Global
Shopping Network, Outlet Mall Network and Hollywood Showcase.

The Company believes that there is substantial value in its 12 year
operating history and the fact that it is one of only four broadly distributed
electronic retailers in the U.S.



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As a seller of merchandise at retail, the Company competes for consumer
expenditures with other types of retail businesses, including department,
discount, warehouse, jewelry and specialty stores, mail order companies, and
catalogue companies and other direct sellers.

EMPLOYEES

The Company had approximately 400 employees as of June 30, 1998, most of
whom are full-time employees. Of its employees, approximately 260 are involved
in sales and approximately 140 are involved in administration. The Company
believes its relationship with its employees is good. Presently no collective
bargaining agreements exist between the Company and its employees.

TECHNOLOGY

The Company has completed the construction of its new Nashville
television studios and technical facilities. These studios include
vastly-improved lighting, sets and camera equipment which provide a better
picture on the network. The video systems include SDI (Serial Digital Interface)
processing throughout the facility, digital video recorders (tape and disc) and
state-of-the-art monitoring. Four new satellite uplink transmission systems are
included in the technical equipment. Vertex 9.3-meter uplink dishes are fed by
MCL 9000 transmitters providing powerful clear programming to the Company's
affiliates. These are configured in a way which provides maximum redundancy for
the primary network channel (any of four transmitters feeding either of two
dishes) while permitting secondary program feeds for other uses. Other redundant
systems are provided throughout the studios to ensure reliable programming
continuity. These include electric power generators and a UPS (Uninterruptable
Power Source) for all television, phone and computer systems. Two 500-kilowatt
generators provide backup power for technical and office systems respectively.
If the technical systems generator should fail, the office systems generator
will provide the necessary backup power. This redundancy ensures that power will
be available for the primary network program in even the most severe emergency.

The Company has made significant technological improvements which
include a conversion to a Microsoft Windows NT network operating system, and the
installation of two IBM RS6000s which utilize the IBM HACMP (High Availability
Clustered Multi Processor) system for redundancy. Additionally, the Company has
installed disc systems that are fully mirrored, thereby providing higher levels
of reliability and redundancy. The Company utilizes web-enabled software to
produce an intranet site for internal communications; and, the Internet site
(shopathomeonline.com) provides additional avenues of shopping for the Company's
customers. The Company utilizes computer/telephony integration (CTI) to provide
screen-pops for order entry and customer service operators.

The Company's operations, including customer ordering, inventory control
and credit card processing, are fully automated, with real-time authorizations
at the point of order. Many of the Company's vendors are connected on-line with
the Company through an electronic data interchange program ("EDI"), which
embraces the Company's strategy of having products drop-shipped by vendors where
possible. The Company also uses a network of desktop computers with intranet,
word processing, spreadsheet, and similar capabilities. These systems are
considered adequate for at least the next year, with normal and customary
additions and upgrades.

In January 1997, the Company completed the installation of an Aspect
call center telephone system, which increased the Company's ability to meet
higher sales volumes while reducing operator and telephone costs. The system
integrates the Company's database with universal caller ID capability and
reduces the time necessary to process calls. In July 1996, the Company
instituted a new credit card processing system, which provides instant credit
card verification at the time of sale. These improvements




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were consistent with management's goal to invest in current technology to reduce
certain costs that support sales.

ITEM 2. PROPERTIES

Until September 8, 1998 the Company's business offices, broadcast
studios, inbound call center, and fulfillment operations were located in
Knoxville, Tennessee, where the Company leases approximately 17,000 square feet
of space from a corporation controlled by a director. The Company also leased
approximately 5,000 square feet of additional warehouse space in Knoxville.
Prior to August 1997, the Company leased office space in Atlanta, Georgia to
house its investor and affiliate relations departments. The Company now
maintains its corporate, broadcast and other operations in Nashville, Tennessee.

On September 8, 1998, the Company relocated most of its offices, studios
and departments and became fully operational in its new facility located in
Nashville, Tennessee. The facility was initially acquired by a limited liability
company (the "Initial Purchaser"), organized at the request of the Company, for
a total purchase price of approximately $4 million. The Initial Purchaser
entered into a loan transaction with a commercial bank under which it could
borrow up to $6.4 million to be used for the payment of the purchase price and
to be drawn as needed to be applied to renovations of the facility. The loan was
secured by a mortgage deed of trust on the facility, by the guaranty of the
Company, and the personal guaranty of J.D. Clinton, Chairman of the Company.
Upon completion, the facility has approximately 74,000 square feet of usable
space and has been renovated to the specifications of the Company. On March 27,
1998, the Company acquired the facility for a total purchase price of
approximately $4 million, made up of the price paid by the Initial Purchaser for
the facility. The Initial Purchaser was owned by two individuals who are related
to the Chairman of the Company. In addition to the initial purchase price of the
facility of approximately $4 million, the Company plans to invest approximately
$11 million to complete the facility.

The Company, through its subsidiaries, leases space to house the
transmitters for WMFP in Boston, KZJL in Houston, KCNS in San Francisco, WRAY in
Raleigh-Durham and WOAC in Cleveland. In addition, Collector's Edge leases a
10,000 square foot facility in Denver which it uses for offices, production and
warehousing.

ITEM 3.

LEGAL PROCEEDINGS

The Company is occasionally a party to litigation arising out of the
conduct of its business.

In May 1997, Signature Financial/Marketing, Inc. ("Signature") filed a
Complaint for Declaratory Judgment in the U.S. District Court for the Northern
District of Illinois seeking a judgment of non-violation of the Lanham Act (the
federal law governing trademarks) with respect to Signature's use of the
designation "SHOP AT HOME" in connection with the promotion and sale of goods.
The case was precipitated by letters from the Company to Signature asserting
that the use of the "SHOP AT HOME" mark by Signature in connection with
catalogue sales and sales on the Internet infringed on the Company's right to
that designation and created confusion in the marketplace. In response to the
filing of the declaratory judgment action, the Company has filed an answer and
counterclaim alleging that the use of the name "SHOP AT HOME" by Signature
infringes on the trademark of the Company and requesting compensatory and
injunctive relief. Signature has filed an amendment to its original complaint
alleging that the use of the name by the Company infringes on the trademark of
Signature and requesting compensatory and injunctive relief. Counsel to the
Company has indicated that based upon its initial review of the matter, the
likelihood of Signature preventing the Company from using the designation of
"SHOP AT HOME" for its television programming or of Signature recovering damages
for such use, is




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remote. The parties have been involved in settlement discussions to determine if
a settlement in this case can be reached.

REGULATORY MATTERS

EXISTING REGULATION. The Company's television operations are subject to
significant regulation by the FCC under the Communications Act of 1934, as
amended (the "Communications Act") most recently amended by the
Telecommunications Act of 1996 (the "Telecommunications Act"). The
Communications Act permits the operation of television broadcast stations only
in accordance with a license issued by the FCC upon a finding that the grant of
such license would serve the public "interest, convenience and necessity."

The Communications Act empowers the FCC, among other things: to
determine the frequencies, location and power of broadcast stations; to issue,
modify, renew and revoke station licenses; to approve the assignment or transfer
of control of broadcast licenses; to regulate the equipment used by stations; to
impose penalties for violations of the Communications Act or FCC regulations;
and, to some extent, to regulate a licensee's programming content, including for
example, the broadcast of obscene or indecent material. The FCC has also adopted
new children's programming regulations for television broadcasters that require
the broadcast of at least three hours per week of programming designed to meet
the educational and informational needs of children age 16 and younger. Failure
to observe these or other rules and policies can result in the imposition of
various sanctions, including monetary forfeitures or, for particularly egregious
violations, the revocation of a license. The Company's business will be
dependent upon its continuing ability to hold television broadcasting licenses
from the FCC.

LICENSE GRANT AND RENEWAL. FCC licenses are generally granted or renewed
for terms of eight years, though licenses may be renewed for a shorter period
upon a finding by the FCC that the public "interest, convenience and necessity"
would be served thereby. The Company must apply for renewal of each broadcast
license. At the time an application is made for renewal of a license, parties in
interest may file petitions to deny such application, and such parties, as well
as members of the public, may comment upon the service the station has provided
during the preceding license term and urge denial of the application. While
broadcast licenses are typically renewed by the FCC, even when petitions to deny
are filed against renewal applications, there can be no assurance that the
licenses for the Company's stations will be renewed at their expiration dates
or, if renewed, that the renewal terms will be for the maximum eight-year
period. The non-renewal or revocation of one or more of the Company's primary
FCC licenses could have a material adverse effect on the Company's operations.
The station licenses of KZJL, WMFP, KCNS and WOAC will expire in August 2006,
April 1999, December 1998, and October 2005, respectively. WRAY is authorized to
operate at less than authorized power pursuant to a special temporary
authorization. The Company expects that WRAY will receive its license once the
station commences full power operations. This license is expected to be valid
through December 2004, the standard expiration date for TV stations located in
North Carolina.

MULTIPLE OWNERSHIP RESTRICTIONS. The FCC has promulgated rules that
limit the ability of individuals and entities to own or have an ownership
interest above a certain level (known as an "attributable" interest, defined
more fully below), in broadcast television stations and certain other media
entities. These rules include limits on the number of radio and television
stations in which an entity may have an "attributable" interest both on a local
and on a national basis. In the case of corporations holding broadcast licenses,
all officers and directors of a licensee, and stockholders who, directly or
indirectly, have the right to vote 5% or more of the outstanding voting stock of
a licensee, are generally deemed to have an "attributable" interest. Certain
institutional investors who exert no control or influence over a licensee may
own up to 10% of such outstanding voting stock before attribution occurs. Under
FCC regulations, debt instruments, non-voting stock and certain limited
partnership interests and voting stock




15

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held by non-minority stockholders (in cases in which there is a single majority
stockholder) are generally not subject to attribution.

On a local basis, FCC rules generally prohibit an entity from holding an
attributable interest in more than one television station with overlapping
service areas. Additionally, the FCC's cross-ownership rules limit combined
local ownership of: (1) a radio station and a television station; (2) a daily
newspaper and a broadcast station; and (3) of a cable television system and a
television station. If an acquisition results in the acquiring entity having a
conflict with the multiple ownership rules, divestiture of one of the media
interests is generally required. The FCC, in certain cases, may grant permanent
waivers of such common ownership. More commonly, the FCC, grants the acquiring
entity temporary waivers of common ownership in order to afford that entity a
reasonable period of time following the consummation of the acquisition to
comply with the applicable law and regulations through disposition of one of the
common interests. A rulemaking proceeding currently pending before the FCC
proposes to liberalize the local ownership limits on television ownership and to
relax the rules prohibiting cross-ownership of radio and television stations in
the same market. There can be no assurance that these rules will be changed.

On a national basis, the FCC generally prohibits an entity from holding
an attributable interest in television stations collectively reaching more than
35% of all U.S. television households, subject to a 50% discount for UHF
television stations (thus permitting UHF group owners to reach up to 70% of the
national audience). The FCC will review the UHF discount as part of a
Congressionally mandated biennial review of ownership rules in 1998. Expansion
of the Company's broadcast operations will continue to be subject to the FCC's
ownership rules and any changes the agency may adopt.

The FCC's cross-interest policy, which precludes an individual or entity
from having a "meaningful" but not "attributable" interest in one media property
and an "attributable" interest in a broadcast, cable or newspaper property in
the same area, may be invoked by the FCC in certain circumstances to reach
interests not expressly covered by the multiple ownership rules.

In a rulemaking proceeding currently pending before the FCC regarding
the attribution rules, the FCC is considering: (1) making non-voting stock
attributable in some instances; (2) how to treat limited liability companies for
purposes of attribution; (3) whether to raise certain attribution thresholds;
(4) whether to change the insulation standards for non-attribution of limited
partnership interests; (5) extending the cross-ownership rules to cover
aggregated equity and (or) debt interests exceeding 33% in a second media outlet
in the same market; and (6) deeming attributable certain television local
marketing agreements (LMAs), which would then preclude LMAs where the programmer
owns or has an attributable interest in another television station in the same
market. There can be no assurance that these rules will be changed, and the
expansion of the Company's broadcast operations will continue to be subject to
the FCC's attribution rules and any changes the agency may adopt.


ALIEN OWNERSHIP RESTRICTIONS. The Communications Act restricts the
ability of foreign entities to own or hold interests in broadcast licensees.
Foreign governments, representatives of foreign governments, non-citizens,
representatives of non-citizens and corporations or partnerships organized under
the laws of a foreign nation are barred from holding broadcast licenses.
Non-citizens, collectively, may directly or indirectly own up to 20% of the
capital stock of a licensee. In addition, a broadcast license may not be granted
to or held by any corporation that is controlled, directly or indirectly, by any
other corporation of which more than one-fourth of its capital stock is owned or
voted by non-citizens or their representatives, by foreign governments of their
representatives, or by non-U.S. corporations, if the FCC finds that the public
interest will be served by the refusal or revocation of such license.
Restrictions on alien ownership also apply, in modified form, to other types of
business organizations, including partnerships.





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PROPOSED LEGISLATION AND REGULATION. The U.S. Congress and the FCC
currently have under consideration, and may in the future adopt, new laws,
regulations and policies regarding a wide variety of matters which could,
directly or indirectly, affect the operation and ownership of the Company's
broadcast properties. In addition to the proposed changes noted above, such
matters include, for example: spectrum use fees; political advertising rates;
free political time; potential restrictions on the advertising of certain
products such as cigarettes and certain other tobacco products, as well as beer,
wine and other alcoholic beverages; the rules and policies to be applied in
enforcing the FCC's equal opportunity regulations; reinstitution of the Fairness
Doctrine; the standards to govern the evaluation of television programming
directed toward children, and violent and indecent programming. The Company is
unable to predict the outcome of future federal legislation or the impact of any
such laws or regulations on the Company's operations.

FCC INQUIRY ON BROADCAST COMMERCIAL MATTER. The FCC also has initiated a
notice of inquiry seeking comment on whether the public interest would be served
by establishing time limits on the amount of commercial matter broadcast by
television stations. No prediction can be made at this time as to whether the
FCC will propose any limits on commercial advertising at the conclusion of its
deliberation or the effect the imposition of limits on the commercial matter
broadcast by television stations would have upon the Company's operations.

IMPLEMENTATION OF THE 1992 CABLE ACT. The Cable Television Consumer
Protection and Competition Act of 1992 (the "1992 Cable Act") included certain
statutory provisions, such as signal carriage, retransmission consent and equal
employment opportunity requirements that directly and indirectly affect
television broadcasting.

The 1992 Cable Act includes signal carriage or "must carry" provisions
that require cable operators to carry the signals of local commercial television
stations. A cable system is generally required to devote up to one-third of its
aggregate activated channel capacity for the mandatory carriage of local
commercial television stations. The 1992 Cable Act also includes a
retransmission consent provision that prohibits cable operators and other
multi-channel video programming distributors from carrying the signal of
commercial broadcast stations and certain low power stations without obtaining
their consent in certain circumstances. In addition, cable systems are not
allowed to carry distant commercial television stations (other than certain
satellite-delivered "superstations") or distant or local radio stations without
obtaining retransmission consent. The "must carry" and retransmission consent
provisions are related in that a television broadcaster, on a cable
system-by-cable system basis, must elect once every three years to either
require a cable system to carry the station subject to certain exceptions, or
whether to waive that right to mandatory, but uncompensated, carriage and
instead to negotiate a grant of retransmission consent to permit the cable
system to carry the station's signal, in most cases in exchange for some form of
consideration from the cable operator. In March 1997, the Supreme Court upheld
the constitutionality of the "must carry" requirements. The current strategy of
the Company with respect to the broadcast of its programming by television
broadcast stations has been developed based on the present status of the "must
carry" provisions. While no serious efforts appear to be developing to change
these provisions, there is always a possibility that Congress might elect to do
so.

Under the Communications Act, for purposes of the "must carry"
provisions, a broadcast station's market is determined by the FCC using
commercial publications which delineate television markets based on viewing
patterns. The FCC may, however, consider on a case by case basis and acting on
specific written requests, changes in the station's market areas (currently
defined by the ADI, Arbitron's Area of Dominant Influence, to which the station
has been designated), including the exclusion of communities from a television
station's market. In considering requests for a change in a station's market
area, the FCC takes into account a number of factors including whether or not
the station in question provides coverage to the community and evidence of the
viewing patterns in cable and non-cable households in



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that community. In recent months, the FCC has ruled on several such requests and
in many of these cases has excluded particular communities from an ADI. To the
Company's knowledge, there are no requests pending at the FCC seeking to exclude
any station carrying the Company's programming from any designated ADI, which
would have a material adverse affect on the Company and its owned and operated
stations. Pursuant to the Telecommunications Act, the FCC has ruled that for the
election period commencing January 1, 2000 a station's market will be defined by
the Nielsen Designated Market Area (DMA) to which it has been designated.

The 1992 Cable Act also codified the FCC's basic equal employment
opportunity ("EEO") rules and the use of certain EEO reporting forms currently
filed by television broadcast stations. In addition, pursuant to the Act's
requirements, the FCC has adopted new rules providing for a review of the EEO
performance of each television station at the mid-point in its license term (in
addition to at renewal time). Such a review will give the FCC an opportunity to
evaluate whether the license is in compliance with the FCC's processing criteria
and to notify the licensee of any deficiencies in its employment profile.

NON-FCC REGULATION. Television and radio broadcast stations also may be
subject to a number of other federal, state and local regulations, including:
those of the Federal Aviation Administration affecting tower height and marking;
federal, state and local environmental and land use restrictions; general
business regulation; and a variety of local regulatory concerns.


ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None.






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PART II

ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED SHAREHOLDER MATTERS

In June 1995, the Company was approved by NASDAQ to be listed on the
NASDAQ SmallCap market.

The range of high and low bid quotations for the Company's Common Stock
reported by fiscal quarters during the two most recent years, as reported by
NASDAQ's SmallCap Market is shown below.



High Bid Low Bid
-------- -------

07/01/96 - 09/30/96 $4.06 $3.25
10/01/96 - 12/31/96 $3.75 $2.50
01/01/97 - 03/31/97 $3.38 $2.38
04/01/97 - 06/30/97 $3.56 $2.25
07/01/97 - 09/30/97 $4.13 $2.50
10/01/97 - 12/31/97 $4.69 $3.63
01/01/98 - 03/31/98 $4.44 $2.94
04/01/98 - 06/30/98 $4.00 $3.00


The approximate number of shareholders of the Company's Common Stock of
record on June 30, 1998 was 674.

Since the Company's inception in 1986, the Company has paid no
dividends with respect to its Common Stock. It is reasonable to project that the
Company intends to retain earnings to finance the growth and development of the
Company's business and does not expect to pay any cash dividends on its Common
Stock in the foreseeable future.






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ITEM 6. SELECTED FINANCIAL DATA

The following selected financial information for the years ended June
30, 1998, 1997, 1996, 1995, and 1994 has been derived from the consolidated
financial statements of the Company and should be read in conjunction with the
financial statements, the related notes thereto, and other financial information
included elsewhere herein.



YEARS ENDED JUNE 30, 1998 1997 1996 1995 1994
- -------------------- ---- ---- ---- ---- ----
(IN THOUSANDS, EXCEPT PER SHARE DATA AND RATIOS)

STATEMENTS OF EARNINGS DATA:
Net Sales $ 100,518 $ 68,832 $ 40,675 $ 26,976 $ 21,717
Cost of sales 58,862 40,626 24,516 17,121 14,278
--------- -------- -------- -------- --------
Gross profit 41,656 28,206 16,159 9,855 7,439

Operating expenses 38,069 25,882 16,930 11,010 8,406
--------- -------- -------- -------- --------
Income (loss) from operations 3,587 2,324 (771) (1,155) (967)
Other expense (1,147) (848) (738) (127) (85)
--------- -------- -------- -------- --------
Income (loss) before income taxes 2,440 1,476 (1,509) (1,282) (1,052)
Income tax expense (benefit) 927 (80) (104) -- --
--------- --------- -------- -------- --------
Net income (loss) $ 1,513 $ 1,556 $ (1,405) $ (1,282) $ (1,052)
========= ======== ======== ======== ========

Weighted average common
Shares - basic 14,511 10,651 10,284 9,437 8,225
Weighted average common
Shares - dilutive 17,496 14,268 10,284 9,437 8,225
Basic earnings (loss) per share (1) $ 0.10 $ 0.14 $ (0.14) $ (0.14) $ (0.13)
Diluted earnings (loss) per share (1) $ 0.09 $ 0.12 $ (0.14) $ (0.14) $ (0.13)
Cash dividends per share of
Common stock $ -- $ -- $ -- $ -- $ --
Current assets 30,780 13,436 5,273 2,751 3,219
Current liabilities 19,212 18,078 8,980 7,372 3,780
Working capital 11,568 (4,642) (3,707) (4,621) (561)
Total assets 143,770 34,410 20,287 18,157 4,770
Long-term liabilities 78,805 11,135 7,805 6,865 283
Redeemable preferred stock 1,393 1,393 1,393 1,405 --
Stockholders' equity 44,360 3,804 2,108 2,520 707
Infomercial Income (included in
Net sales) 1,420 1,015 659 189 --
Depreciation & amortization 2,188 1,057 878 517 400

OTHER DATA:
EBITDA (2) (4) 7,478 3,613 164 (548) (581)
ATCF (3) (4) 3,701 2,613 (527) (765) (652)
Cash flow from operations 5,416 6,245 815 1,943 (936)


(1) For details of this calculation of basic and dilutive earnings per share,
see Note 12 to the consolidated financial statements.
(2) EBITDA consists of earnings before interest, income taxes and depreciation
and amortization expense.
(3) ATCF consists of net income/(loss) plus depreciation and amortization.
(4) While EBITDA and ATCF should not be construed as a substitute for income
from operations, net income or cash flows from operating activities in
analyzing the Company's operating performance, financial position or cash
flows, the Company has included EBITDA and ATCF because they are commonly
used by certain investors and analysts to analyze and compare companies on
the basis of operating performance, leverage and liquidity and to determine
a company's ability to service debt.



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ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

The following table sets forth for the periods indicated the percentage
relationship to total revenue of certain items included in the Company's
Statements of Operations.



YEAR ENDED JUNE 30,
1998 1997 1996
-------------------------------------

Net sales 100% 100% 100%

Cost of goods sold 58.6 59.0 60.3



Gross profit 41.4 41.0 39.7

Salaries and wages 7.4 8.1 10.1

Transponder and cable charges 17.7 17.6 14.8

Other general operating
and administrative expenses 10.6 10.5 14.7

Depreciation and amortization 2.2 1.5 2.2

Other expense (1.1) (1.2) (1.8)

Income tax (expense)/benefit (.9) .1 .3

Net income (loss) 1.5 2.3 (3.5)


RESULTS OF OPERATIONS

FISCAL 1998 VS. FISCAL 1997

NET REVENUES. The Company's net revenues for the year ended June 30,
1998, were $100,518,000 an increase of $31,686,000 or 46.0% over the year ended
June 30, 1997. The increase was primarily attributable to the addition of
approximately 6.7 million Full Time Equivalent ("FTE") Cable Households over the
year resulting in a total of 15.0 million FTE Cable Households at the end of
June 1998. For the year ended June 1998, the Company generated sales per
household of approximately $9.09 on an average of 11.1 million FTE Cable
Households compared with sales of approximately $10.25 per household on an
average of 6.6 million FTE Cable Households in fiscal 1997. The rapid addition
of new households outpaced the accompanying revenue growth, resulting in lower
1998 sales per household than 1997. After a market has received the Company's
programming for a few months, total revenue tends to increase as the market
matures. The increase in households is attributable mainly to the expanded
coverage through the addition of approximately 4.0 million full power television
station FTE Cable Households and approximately 1.0 million FTE Cable Households
for only three months of the year related to the acquisition of KCNS in San
Francisco, California, WRAY, Raleigh, North Carolina and WOAC, Cleveland, Ohio.
In addition Collector's Edge of Tennessee contributed approximately $5.3 million
in sales during the year. The Company also generated $1,420,000 in infomercial
revenue from WMFP in Boston and KZJL in Houston for the year ended June 30,
1998,



21

22


representing a 40% increase over the year ended June 30, 1997. This was
the result of more active sales of infomercial time at KZJL and WMFP and no
infomercial income was generated from the newly acquired KCNS, WRAY or WOAC
stations during the year.

GROSS PROFIT. Gross profit for the year ended June 30, 1998 increased
by $13,450,000, or a 47.7% increase compared to the year ended June 30, 1997,
primarily as a result of increased sales related to expanded carriage, and
improved gross margins. The core shopping business generated $40.2 million in
gross profit (42.2%) on sales of $95.2 million and Collector's generated $1.4
million in gross profit (26.4%) on sales of $5.3 million. As a result, the
Company's gross profit margin increased to 41.4% from 41.0% in the previous year
primarily from improved purchasing power, and an emphasis on product lines with
a generally higher profit margin. Higher margins were obtained throughout most
product categories, particularly in the sports product lines.

SALARIES AND WAGES. Salaries and wages for the year ended June 30, 1998
were $7,446,000, an increase of $1,882,000 or 33.8% over the year ended June 30,
1997, which was primarily attributable to the broadening of executive and
technical staffs necessary for the future growth of the Company and variable
labor costs associated with the higher volume of customer calls. Salaries and
wages decreased as a percentage of sales to 7.4% from 8.1% and was attributable
to escalating sales volumes which out-paced the added salaries.

TRANSPONDER AND CABLE. Transponder and cable costs for the year ended
June 30, 1998 were $17,768,000, an increase of $5,650,000 or 46.6% over year
ended June 30, 1997. Carriage costs expressed as a percentage of sales did not
change significantly. This is a direct result of the Company's focus to control
this expense in line with a target of 15% of sales. Carriage costs as a
percentage of sales initially tend to be higher in periods during which the
Company enters a new market. Due to the fixed nature of this expense, however,
the ratio of expense to sales usually decreases as the viewing audience grows
and related sales increase. As a market matures, if carriage costs do not
migrate down toward the target, management attempts to renegotiate the carriage
contract and may exit a market if acceptable margins cannot be obtained.

OTHER GENERAL OPERATING AND ADMINISTRATIVE EXPENSES. Other general
operating and administrative expenses for the year ended June 30, 1998 were
$10,063,000, an increase of $3,388,000 or 50.8% over the year ended June 30,
1997, the principal elements of which were increases in credit card discounts of
$723,000, increases in expenses related to the Company's relocation to Nashville
of $558,000 and general increases related to the increase in sales volume.

DEPRECIATION AND AMORTIZATION. Depreciation and amortization expenses
for the year ended June 30, 1998 were $2,188,000, an increase of $1,132,000 or
107% over the year ended June 30, 1997. This increase is a combination of a
$454,000 increase in amortization related to the added license cost for KCNS in
San Francisco, California, WRAY in Raleigh, North Carolina and WOAC in
Cleveland, Ohio and a $436,000 increase in amortization of Collector's Edge
licenses which did not exist in the prior year.

INTEREST. Interest expense for the year ended June 30, 1998 was
$2,850,000, an increase of $1,770,000 or 163.9% over the year ended June 30,
1997, reflecting the impact of the issuance of $75 million of 11% Senior Secured
Notes due 2005 which the Company successfully issued on March 27, 1998. The
additional interest from this issue approximates $2,131,000 during the year
offset by $172,000 related to debt retired with a portion of the proceeds.



22

23


INCOME TAX (BENEFIT) EXPENSE. Income tax expense for the year ended
June 30, 1998 was $927,000, which represents an effective tax rate of 38%.

NET INCOME. As a result of the above revenues and expenses, the
Company generated net income of $1,513,000 for the year ended June 30, 1998
compared to a net income of $1,556,000 for the year ended June 30, 1997.

FISCAL 1997 VS. FISCAL 1996

NET SALES. The Company's net sales for the year ended June 30, 1997,
were $68,832,000 an increase of $28,157,000 or 69.2% over the year ended June
30, 1996. The increase was primarily attributable to the addition of
approximately 2.6 million FTE Cable Households over the year resulting in a
total of 8.3 million FTE Cable Households at the end of June 1997. For the year
ended June 1997, the Company generated sales per household of approximately
$10.25 on an average of 6.6 million FTE Cable Households compared with sales of
approximately $9.50 per household on an average of 4.2 million FTE Cable
Households in fiscal 1996. This increase of 2.6 million FTE households by June
1997 is attributable to the expanded coverage through the addition of
approximately 2 million affiliated television station Cable Households and
approximately 0.6 million FTE Cable Households through affiliation agreements
with TCI and other cable MSOs.

GROSS PROFIT. Gross profit for the year ended June 30, 1997 increased
by $12,047,000, or 75.6% compared to the year ended June 30, 1996, primarily as
a result of increased sales related to expanded carriage throughout the United
States and increased gross margins. The Company's gross profit margin increased
to 41% from 39.7% in the previous year as a result of improved purchasing power,
and an emphasis on product lines with a generally higher profit margin. Higher
margins were obtained throughout most product categories, particularly in the
sports product lines.

INFOMERCIAL INCOME. The Company generated $1,014,000 in infomercial
revenue from WMFP in Boston and KZJL in Houston for the year ended June 30,
1997. This represented a 53.8% increase over the infomercial revenue of the year
ended June 30, 1996, and is attributable to an increase in the sale of
infomercial time at KZJL.

SALARIES AND WAGES. Salaries and wages for the year ended June 30, 1997
were $5,564,000, an increase of $1,451,000 or 35.3% over the year ended June 30,
1996, which was attributable primarily to variable labor costs associated with
the higher volume of customer calls and some additions to management. Salaries
and wages decreased significantly as a percentage of sales (8.1% from 10.1%).
This was attributable to escalating sales volumes which out-paced the added
salaries.

TRANSPONDER AND CABLE. Transponder and cable costs for the year ended
June 30, 1997 were $12,118,000, an increase of $6,093,000 or 101.1% over year
ended June 30, 1996. Carriage costs increased as a percentage of sales from
14.8% to 17.6%. This is a continuation of a trend that began in 1994 when
management made a strategic decision to use higher cost cable distribution as a
means to increase carriage. Carriage costs as a percentage of sales initially
tend to be higher in periods during which the Company enters a new market. Due
to the fixed nature of this expense, however, the ratio of expense to sales
usually decreases as the viewing audience grows and related sales increase. As a
market matures, carriage costs will migrate down toward the target or management
attempts to renegotiate the carriage contract to achieve acceptable margins.

OTHER GENERAL OPERATING AND ADMINISTRATIVE EXPENSES. Other general
operating and administrative expenses for the year ended June 30, 1997 were
$6,675,000, an increase of $1,002,000




23

24

or 17.7% over the year ended June 30, 1996, the principal elements of which were
increases in telephone expenses of $255,000 and credit card discounts of
$490,000, both of which are related to increased sales. While these expenses
increased in absolute dollars, they decreased significantly as a percentage of
sales due to escalating sales volumes which out paced these added variable
expenses. With the planned relocation of the Company's operations to Nashville
in late 1998, there is a potential for these expenses to increase until
sufficient revenue growth is accomplished to support the additional
infrastructure.

DEPRECIATION AND AMORTIZATION. Depreciation and amortization expenses
for the year ended June 30, 1997 were $1,057,000, an increase of $179,000 or
20.4% over the year ended June 30, 1996. This increase is a combination of a
$238,000 increase in amortization related to the added license cost for KZJL in
Houston and the amortization of Collector's Edge's NFL licenses, and a decrease
in depreciation of $59,000.

INTEREST. Interest expense for the year ended June 30, 1997 was
$1,080,000, an increase of $285,000 or 35.8% over the year ended June 30, 1996,
which was the result of indebtedness of $1.4 million incurred in September 1996,
in connection with the acquisition of the final 51% interest in KZJL, Houston,
Texas, and indebtedness incurred and assumed in connection with the acquisition
of Collector's Edge.

INCOME TAX (BENEFIT) EXPENSE. The income tax benefit for the year ended
June 30, 1997 was $80,000, a decline of $24,000 compared to the tax benefit for
the year ended June 30, 1996. The income tax benefit for the year ended June 30,
1997 was less than the "expected" expense derived by applying the federal
corporate tax rate to pre tax earnings primarily because the deferred tax
valuation allowance of $1,043,000 was eliminated in 1997 as management
determined that the ability to realize deferred tax assets was more likely than
not.

NET INCOME. As a result of the above revenues and expenses, the
Company generated net income of $1,556,000 for the year ended June 30, 1997
compared to a net loss of $1,405,000 for the year ended June 30, 1996.

LIQUIDITY AND CAPITAL RESOURCES

Fiscal 1998 was a year of dramatic growth for the Company which was
mostly achieved by a 81% increase in FTEs primarily through affiliated broadcast
stations and affiliated cable system agreements. Management believes the growing
market value of these broadcast assets and the addition of long-term, full-time,
predictable coverage will significantly and positively add long term value and
revenue to the Company.

At June 30, 1998 the Company had a positive net working capital
position of $11,568,000, an increase of $16,210,000 from the 1997 amount. This
increase was attributable to $5,416 internally generated cash from operations in
addition to the Company successfully raising $115,250,000 through a combination
of $75,000,000 in 11% Senior Secured Notes and $40,250,000 from the offering of
11,500,000 shares of common stock at $3.50 per share in March 1998. At June 30,
1998, the Company had $21,224,000 in cash after the $73,500,000 purchase of
KCNS, San Francisco; WOAC, Cleveland; WRAY, Raleigh; and the acquisition and
renovation of the new Nashville headquarters and broadcast facilities
construction of approximately $14,000,000 to date. The Company also liquidated
approximately $10,000,000 of pre-existing debt.

The Company believes its current cash position along with internally
generated funds from operations and the availability of its $5,000,000 line of
credit will be sufficient to meet the Company's capital requirements during the
next fiscal year.



24

25


YEAR 2000

The Company has focused on Year 2000 with an inside-out approach and
has completed a survey to guide the process. The primary focus has been on
Information Systems ("IS") compliance. Upon examination of our current systems,
we have determined that the IS area is nearly 100% compliant. We have achieved
compliance through replacement of systems. Management believes that existing
capital budgets are adequate for any remaining hardware and software
replacements.

We have purchased our host IBM RS6000, model J50, and have upgraded our
IBM RS6000, model J40. In addition, we have added a backup disk system that is
also Y2K compliant. Our new version of the AIX operating system is also
compliant. Our relocation to Nashville, Tennessee, has helped in our compliance
efforts by requiring the replacement of key network equipment.

Since the move, we have upgraded approximately 90% of our computer
systems to compliant Windows NT systems. Additionally, we have replaced our PBX
and voice response system, both of which are compliant. Finally, we have
upgraded our Aspect Callcenter software and server. The only outstanding year
2000 issues surround our WWW web server and a software program utilized by Human
Resources. Thus, from an internal standpoint, Shop at Home is now more than
90%Y2K compliant.

We plan to establish a Year 2000 committee by November 1, 1998. This
committee will focus on businesses external to Shop At Home. The focus of the
committee will be on systems and service suppliers that are electronically
linked to the Company's business units. The Company has provided many major
vendors with an EDI software package which is Y2K compliant and the Company is
not presently aware of any material problems in the Year 2000 compliance plans
of its major vendors or service providers; however, the committee will focus on
risk analysis in relation to our credit card processor or other possible
non-compliant vendors. A contingency plan will be established by June 1999 in
the event that these service providers do not meet the compliance deadline.

Despite the concern surrounding discussions of Year 2000, the Company
does not anticipate major interruptions. The development and testing of a
contingency plan will help to ensure this. The Company believes its Y2K program
is adequate to detect in advance compliance issues, and that the necessary
resources to remedy them are available. However, the Year 2000 problem has many
aspects and potential consequences, some of which are not reasonably
foreseeable; therefore, there can be no assurance that unforeseen consequences
will not occur.

RECENT ACCOUNTING PRONOUNCEMENTS

Effective December 31, 1997, the Company implemented Statement of
Financial Accounting Standards No. 129, "Disclosure of Information about Capital
Structure." The Statement consolidates disclosures required by several existing
pronouncements regarding an entity's capital structure. The Company's
disclosures are already in compliance with such pronouncements and, accordingly,
SFAS No. 129 does not require any change to existing disclosures.

In June 1997, the Financial Accounting Standards Board issued Statement
of Financial Accounting Standards No. 130, "Reporting Comprehensive Income." The
Statement establishes standards for reporting comprehensive income and its
components in a full set of financial statements. The Statement is effective for
fiscal years beginning after December 15, 1997. The only item that would be
classified as other comprehensive income in the Company's 1998 financial
statements is the tax benefit received from the exercise by employees of
non-qualified options in the amount of $245,000. The Company plans to implement
SFAS 130 in the presentation of its 1999 financial statements.




25

26

In June 1997, the Financial Accounting Standards Board issued Statement
of Financial Accounting Standards No. 131, "Disclosures about Segments of an
Enterprise and Related Information." This Statement establishes standards for
the way that public business enterprises report information about operating
segments in annual financial statements and interim financial reports issued to
shareholders. It also establishes standards for related disclosures about
products and services, geographic areas and major customers. The Statement will
become effective for the Company's June 30, 1999 fiscal year financial
statements and will impact interim reporting beginning with the quarter ending
September 30, 1999. The Company is evaluating SFAS No. 131 to determine the
impact, if any, on its reporting and disclosure requirement.


ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK

Market risk represents the risk of loss that may impact the financial
position, results of operations, or cash flows of the Company due to adverse
changes in financial market prices, including interest rate risk, foreign
currency exchange rate risk, commodity price risk, and other relevant market
rate or price risks.

The Company is exposed to some market risk through interest rates,
related to its investment of its current cash and cash equivalents of
approximately $20 million. These funds are generally invested in highly liquid
debt instruments with short term maturities. As such instruments mature and the
funds are re-invested, the Company is exposed to changes in market interest
rates. This risk is not considered material and the Company manages such risk by
continuing to evaluate the best investments rates available for short-term high
quality investments.

The Company is not exposed to market risk through changes in interest
rate on its long term indebtedness, because such debt is at a fixed rate.

The Company obtains, on consignment, the vast majority of products
which it sells through its programming, and the prices of such products are
subject to changes in market conditions. These products are purchased
domestically, and, consequently, there is no foreign currency exchange risk.

The Company has no activities related to derivative financial
instruments or derivative commodity instruments.





26
27



ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Index to Consolidated Financial Statements



Page
----

Report of Independent Accountants 28

Consolidated Balance Sheets at June 30, 1998 and June 30, 1997 29-30

Consolidated Statements of Operations for the years ended June 30, 1998,
June 30, 1997, and June 30, 1996 31

Consolidated Statements of Stockholders' Equity for the years ended
June 30, 1998, June 30, 1997, and June 30, 1996 32

Consolidated Statements of Cash Flows for the years ended
June 30, 1998, June 30, 1997, and June 30, 1996 33-34

Notes to Consolidated Financial Statements 35-52







27
28



REPORT OF INDEPENDENT ACCOUNTANTS


August 7, 1998

Board of Directors and Stockholders
Shop at Home, Inc.

In our opinion, the accompanying consolidated financial statements listed in the
index appearing under Item 8 on page 27 present fairly, in all material
respects, the financial position of Shop at Home, Inc. and its subsidiaries at
June 30, 1998 and 1997, and the results of their operations and their cash flows
for each of the three years in the period ended June 30, 1998 in conformity with
generally accepted accounting principles. In addition, in our opinion, the
financial statement schedule listed in the index appearing under Item 14 (a)(2)
on page 55 presents fairly, in all material respects, the information set forth
therein when read in conjunction with the related consolidated financial
statements. These financial statements and financial statement schedule are the
responsibility of the Company's management; our responsibility is to express an
opinion on these financial statements based on our audits. We conducted our
audits of these financial statements in accordance with generally accepted
auditing standards which require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements, assessing the
accounting principles used and significant estimates made by management, and
evaluating the overall financial statement presentation. We believe that our
audits provide a reasonable basis for the opinion expressed above.



PricewaterhouseCoopers LLP






28
29


SHOP AT HOME, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
AS OF JUNE 30,
(THOUSANDS OF DOLLARS)



ASSETS



1998 1997
-------- -------


CURRENT ASSETS
Cash and cash equivalents $ 21,224 $ 5,078
Accounts receivable -- trade 3,830 3,293
Accounts receivable -- related parties -- 3
Inventories 4,332 3,262
Prepaid expenses 404 458
Deferred tax assets 990 1,342
-------- -------

Total current assets 30,780 13,436
Note receivable-related party, net
of unamortized discount of $134 660 --

PROPERTY & EQUIPMENT, NET 20,557 4,434

LICENSES, NET 84,831 13,423

GOODWILL, NET 2,532 1,990


OTHER ASSETS 4,410 1,127
-------- -------

TOTAL ASSETS $143,770 $34,410
======== =======









The accompanying notes are an integral part of these
consolidated financial statements


29


30


SHOP AT HOME, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
AS OF JUNE 30,
(THOUSANDS OF DOLLARS)

LIABILITIES AND STOCKHOLDERS' EQUITY




1998 1997
--------- --------

CURRENT LIABILITIES

Current portion -- capital leases $ 161 $ 171
Current portion of long-term debt -- 2,280
Accounts payable -- trade 9,016 6,822
Accounts payable -- related party 12 632
Credits due to customers 3,987 3,121
Other payables and accrued expenses 5,769 4,944
Deferred revenue 267 108
--------- --------

Total current liabilities 19,212 18,078

LONG-TERM LIABILITIES


Capital leases, less current portion 254 306

Long term debt, less current portion 75,000 7,216
Deferred income taxes 3,551 3,613

REDEEMABLE PREFERRED STOCK

$10 par value, 1,000,000 shares authorized,
137,943 issued and outstanding in
1998 and 1997 1,393 1,393

COMMITMENTS (NOTES 5, 6, 9, 10, AND 18)

STOCKHOLDERS' EQUITY
Common stock -- $.0025 par value,
30,000,000 shares authorized 23,303,191 and
10,714,414 shares issued in
1998 and 1997 respectively 58 27

Additional paid in capital 48,848 10,067
Accumulated deficit (4,546) (6,290)
--------- --------

TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY $ 143,770 $ 34,410
========= ========



The accompanying notes are an integral part of these
consolidated financial statements.



30


31


SHOP AT HOME, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
AS OF JUNE 30,
(THOUSANDS OF DOLLARS, EXCEPT FOR PER SHARE DATA)





1998 1997 1996
--------- -------- --------

NET SALES $ 100,518 $ 68,832 $ 40,675

COST OF SALES 58,862 40,626 24,516
--------- -------- --------

Gross profit 41,656 28,206 16,159
--------- -------- --------

OPERATING EXPENSES
Salaries and wages 7,446 5,564 4,113
Transponder and cable charges 17,768 12,118 6,025
Other general operating and
administrative expenses 10,667 7,143 5,914
Depreciation and amortization 2,188 1,057 878
--------- -------- --------
Total operating expenses 38,069 25,882 16,930
--------- -------- --------
INCOME (LOSS) FROM OPERATIONS 3,587 2,324 (771)
--------- -------- --------

OTHER INCOME (EXPENSE)
Interest, net (2,850) (1,080) (795)
Miscellaneous 1,703 232 57
--------- -------- --------
Total other income (expense) (1,147) (848) (738)
--------- -------- --------

INCOME (LOSS) BEFORE INCOME TAXES 2,440 1,476 (1,509)

INCOME TAX EXPENSE (BENEFIT) 927 (80) (104)
--------- -------- --------

NET INCOME (LOSS) $ 1,513 $ 1,556 $ (1,405)
========= ======== ========

BASIC EARNINGS (LOSS) PER SHARE $ .10 $ .14 $ (.14)
========= ======== ========

DILUTED EARNINGS (LOSS) PER SHARE $ .09 $ .12 $ (.14)
========= ======== ========






The accompanying notes are an integral part of these
consolidated financial statements.






31
32


SHOP AT HOME, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
FOR THE YEARS ENDED JUNE 30, 1998, 1997 AND 1996
(THOUSANDS of DOLLARS)



ADDITIONAL
COMMON PAID-IN ACCUMULATED
STOCK CAPITAL DEFICIT

Balance, June 30, 1995 (10,144,080 shares) $ 25 $ 8,935 $(6,441)

Issuance of common stock in connection
with financing (100,000 shares) -- 250 --
Issuance of common stock in connection
with conversion of preferred stock
(2,000 shares) -- 21 --
Exercise of employee stock options
(126,000 shares) -- 127 --
Issuance of common stock in payment of
payable obligations (203,175 shares) 1 609 --
Preferred stock dividend accrued -- (14) --
Net loss -- -- (1,405)
---- -------- -------

Balance, June 30, 1996 (10,575,255 shares) 26 9,928 (7,846)

Exercise of stock options (100,000 shares) 1 100 --
Exercise of employee stock options
(20,000 shares) -- 20 --
Issuance of common stock in payment of
payable obligations (19,159 shares) -- 33 --
Preferred stock dividend accrued -- (14) --
Net income -- -- 1,556
---- -------- -------

Balance, June 30, 1997 (10,714,414 shares) 27 10,067 (6,290)

Exercise of stock warrants (200,000 shares) 1 226 --
Exercise of employee stock options
(454,600 shares) 1 506 --
Issuance of common stock in payment of a
note (444,177 shares) 1 1,190 --
Preferred stock dividend accrued -- -- (14)
Tax effect of non-qualified stock options -- -- 245
Issuance of 11,500,000 shares in connection
with public offering, net of offering costs 28 36,859 --
Net income -- -- 1,513
---- -------- -------
Balance, June 30, 1998 (23,308,191 shares) $ 58 $ 48,848 $(4,546)
==== ======== =======



The accompanying notes are an integral part of these
consolidated financial statements.



32

33


SHOP AT HOME, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
YEARS ENDED JUNE 30,
(THOUSANDS OF DOLLARS)



1998 1997 1996
--------- ------- -------

CASH FLOW FROM OPERATING ACTIVITIES:
Net income (loss) $ 1,513 $ 1,556 $(1,405)
Gain on sale of assets (900) -- --
Non-cash items included in net income loss:
Depreciation and amortization 2,188 1,056 878
Loss on sale of equipment -- 3 19
Deferred income taxes 290 (80) (103)
Deferred interest expense (32) -- --
Change in provision for inventory obsolescence -- -- (88)
Provision for bad debt 188 19 --
Changes in current and non-current items:
Accounts receivable (1,003) (2,927) 119
Inventories (1,240) (651) (230)
Prepaid expenses and other assets 755 (241) (197)
Accounts payable and accrued expenses 3,498 8,915 805
Deferred revenue 159 (1,405) 1,017
--------- ------- -------
Net cash provided by operations 5,416 6,245 815
--------- ------- -------

CASH FLOWS FROM INVESTING ACTIVITIES:
Notes receivable-related party (800) -- --
Proceeds from note receivable-related party 12 -- --
Cash payments for acquisitions -- (1,838) --
Purchase of property, plant and equipment (16,800) (1,056) (507)
Proceeds from sale of equipment -- -- 400
Purchase of assets (187) (1,857) --
Proceeds from sale of assets 900 -- --
Purchase of licenses (72,635) -- (38)
--------- ------- -------
Net cash used by investing activities (89,510) (4,751) (145)
--------- ------- -------

CASH FLOWS FROM FINANCING ACTIVITIES:
Payment of dividends -- (14) --
Exercise of stock options 734 120 128
Common stock issued 40,250 -- --
Repayments of debt (11,163) (1,233) (986)
Additional long-term debt 78,000 2,919 2,056
Capital lease payments (388) (123) (155)
Payment of stock issuance costs (3,363) -- --
Payment of debt issuance costs (3,830) -- --
--------- ------- -------
Net cash provided by financing activities 100,240 1,669 1,043
--------- ------- -------

NET INCREASE IN CASH
16,146 3,163 1,713
Cash beginning of period
Cash end of period 5,078 1,915 202
--------- ------- -------
$ 21,224 $ 5,078 $ 1,915
========= ======= =======




The accompanying notes are an integral part of these
consolidated financial statements.



33


34


SHOP AT HOME, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS (CONTINUED)
YEARS ENDED JUNE 30, 1998, 1997 AND 1996
(THOUSANDS OF DOLLARS)




1998 1997 1996
----- ------ ----


SCHEDULE OF NONCASH FINANCING ACTIVITIES


Stock issued for inventory and reduction
of accounts payable $ -- $ 33 $610
---- ------ ----

Cost of equipment purchased through
capital lease obligation $326 $ 437 $ 31
---- ------ ----

Notes payable issued for acquisitions
of BCST and MFP, Inc. $ -- $1,400 $ --
---- ------ ----

Stock issued in connection
with financing $ -- $ -- $250
---- ------ ----



SUPPLEMENTAL DISCLOSURES OF CASH FLOW
INFORMATION
Cash paid during the year for:
Interest $857 $ 998 $795
---- ------ ----

Taxes $432 $ 140 $ 30
---- ------ ----














The accompanying notes are an integral part of these
consolidated financial statements.



34


35


SHOP AT HOME, INC., AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
JUNE 30, 1998

NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation. All dollar values in tables and the financial
statements have been expressed in (000s) except for per share data.

Principles of Consolidation. The accompanying consolidated financial
statements include the accounts of Shop at Home, Inc. and its 100% owned
subsidiaries, MFP, Inc. ("MFP"), Broadcast Cable Satellite Technologies, Inc.
("BCST"), Urban Broadcasting Systems, Inc. ("UBS"), Collector's Edge of
Tennessee, Inc. ("Collector's"), SAH Acquisition Corporation II ("SAH
Acquisition II"), SAH Acquisition Corporation ("SAH AQ") and Partners - SATH
("Partners"), (collectively the "Company"). All material intercompany balances
and transactions have been eliminated in consolidation.

Operations. The Company markets various consumer products through a
televised "shop at home" service. The programming is currently broadcast by
satellite on a twenty-four hour day, seven days a week schedule.

BCST's principal asset consists of ownership of the outstanding shares
of capital stock of UBS. UBS holds the FCC license for television station KZJL,
Channel 61, a full power television station licensed to Houston, Texas. BCST was
acquired in December 1994 (Note 15).

MFP operates a commercial television station, WMFP, Channel 62, serving
the Boston television market area. MFP was acquired in February 1995.

Collector's, formed in February 1997, is a trading card wholesaler whose
main assets are licenses from National Football League Properties, Inc. and NFL
Players, Inc. (Note 16).

SAH Acquisition II operates three commercial television stations: KCNS,
Channel 38, serving the San Francisco television market area; WOAC, Channel 67,
serving the Cleveland television market area and; WRAY, Channel 30, serving the
Raleigh-Durham television market area, all of which were acquired on March 27,
1998. SAH Acquisition II's principal asset consists of its ownership in the
respective television licenses. Partners owns real property located at 5388
Hickory Hollow Parkway, Antioch, Tennessee, the Company's headquarters and
broadcasting facility. The real property is Partners' only asset. SAH AQ's
principal asset is a 1% membership in Partners.

Cash and Cash Equivalents. For the purpose of the statements of cash
flows, the Company considers all highly liquid debt instruments purchased with
original maturities of three months or less to be cash equivalents.

Inventories. Inventories, which consist primarily of products held for
sale such as jewelry and sports collectibles, are stated at the lower of cost or
market with cost being determined on a first-in, first-out (FIFO) basis.
Valuation allowances are provided for carrying costs in excess of estimated
market value.

Property and Equipment. Property and equipment is stated at cost.
Expenditures for repairs and maintenance are expensed as incurred, and additions
and improvements that significantly extend the life of assets are capitalized.

Depreciation is computed under straight-line and accelerated methods
over the estimated useful




35

36


lives of the assets as reflected in the following table:

Furniture and fixtures 5-7 Years
Operating equipment 5-30 Years
Leasehold improvements 4 Years

FCC Licenses. During fiscal 1998, the Company through its subsidiary SAH
Acquisition II acquired three licenses and in fiscal 1995 acquired two
subsidiaries who own licenses from the Federal Communications Commission under
which they operate television stations. The value ascribed to these FCC licenses
in connection with the acquisitions is being amortized over 40 years.
Amortization of these licenses was $773, $307 and $269 for the fiscal years
ended June 30, 1998, 1997 and 1996, respectively.

NFL Licenses. In fiscal year 1997, the Company formed Collector's Edge
of Tennessee, Inc. a wholly owned subsidiary engaged in the business of selling
sports trading cards under licenses with National Football League Players, Inc.
and National Football League Properties, Inc. The value ascribed to these
licenses in connection with their acquisition by Collector's is being amortized
over the contract life of 3 years. Amortization of these licenses was $479 and
$162 for the fiscal years ended June 30, 1998 and 1997, respectively.

Goodwill. Goodwill is amortized over 40 years using the straight-line
method. Goodwill recorded in connection with the acquisitions of KCNS, WRAY,
WOAC, WMFP and BCST represents the excess purchase price over the fair value of
the net identifiable assets acquired. Goodwill amortization amounted to $112,
$61 and $16 for fiscal years ended June 30, 1998, 1997 and 1996, respectively.
Management periodically evaluates the net realizability of the carrying amount
of goodwill.

Sales Returns. The Company generally allows customers to return
merchandise for full credit or refund within 30 days from the date of receipt.
Collector's sells to wholesalers and retailers; terms of sale and return
privileges are negotiated on an individual basis. At June 30, 1998, 1997 and
1996, the Company had recorded credits due to customers of $3,988, $3,122 and
$1,100, respectively, for actual and estimated returns.

Revenue Recognition. The Company's principal source of revenue is retail
sales to viewing customers. Other sources of revenue include the sale of air
time on its owned stations (infomercials), the sale of uplink truck services
(fiscal 1996) and miscellaneous income consisting of list rental, credit card
fees and commissions. Product sales are recognized upon shipment of the
merchandise to the customer. Service revenue and air time revenue are recognized
when the service has been provided or the air time has been utilized. Deferred
revenue consists of sales proceeds relative to unshipped merchandise.

Income Taxes. The Company files a consolidated federal income tax return
with its subsidiaries. The companies file separate state returns. The Company
determines deferred tax assets and liabilities based on the differences between
the financial statement and tax bases of assets and liabilities using enacted
tax rates in effect for the year in which the differences are expected to
reverse.

Accounts Receivable--Trade. The Company has reduced accounts receivable
to the net realizable value through recording allowances for doubtful accounts
and returns. At June 30, 1998, 1997 and 1996, the Company had recorded
allowances of $535, $159 and $0 respectively.

Earnings (Loss) Per Share. Statement of Financial Accounting Standards
No. 128, Earnings Per Share requires the presentation of basic EPS and diluted
EPS. Basic income per share is computed by



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dividing net income available for common shareholders by the weighted average
number of shares of common stock outstanding. Diluted income per share is
computed by dividing adjusted net income by the weighted average number of
shares of common stock and assumed conversions of dilutive securities
outstanding during the respective periods. Dilutive securities represented by
options, warrants, redeemable preferred stock and convertible debt outstanding
have been included in the computation. The Company uses the treasury stock
method for calculating the dilutive effect of options and warrants and the if
converted method with respect to the effect of convertible securities.

Use of Estimates. The preparation of the financial statements in
conformity with generally accepted accounting principles requires management to
make estimates and assumptions that affect the reported amounts of assets and
liabilities and disclosures of contingent assets and liabilities at the date of
the financial statements and the reported amounts of revenues and expenses
during the reporting period. Actual results could differ from those estimates.

Impairment of Long-Lived Assets. The Company follows Statement of
Financial Accounting Standards No. 121, Accounting for the Impairment of
Long-Lived Assets and for Long-Lived Assets to be Disposed Of, which i) requires
that long-lived assets to be held and used be reviewed for impairment whenever
events or circumstances indicate that the carrying value of an asset may not be
recoverable, ii) requires that long-lived assets to be disposed of or be
reported at the lower of the carrying amount or the fair value less costs to
sell, and iii) provides guidelines and procedures for measuring impairment
losses.

Stock-Based Compensation. The Company follows the provisions of
Accounting Principles Board Opinion No. 25, Accounting for Stock Issued to
Employees (APB 25) and related interpretations in accounting for its employee
stock options. Under APB 25, because the exercise price of the Company's
employee stock options equal the market price of the underlying stock on the
date of grant, no compensation expense is recognized. Certain pro forma
disclosures as required by Statement of Financial Accounting Standards No. 123,
Accounting and Disclosure of Stock-Based Compensation, are included in
Footnote 11.

Recent Accounting Pronouncements. Effective December 31, 1997, the
Company implemented Statement of Financial Accounting Standards No. 129,
Disclosure of Information about Capital Structure. The Statement consolidates
disclosures required by several existing pronouncements regarding an entity's
capital structure. The Company's disclosures are already in compliance with such
pronouncements and, accordingly, SFAS No. 129 does not require any change to
existing disclosures.

In June 1997, the Financial Accounting Standards Board issued Statement
of Financial Accounting Standards No. 131, Disclosures About Segments of an
Enterprise and Related Information. This Statement establishes standards for the
way that public business enterprises report information about operating segments
in annual financial statements and interim financial reports issued to
shareholders. It also establishes standards for related disclosures about
products and services, geographic areas and major customers. The Statement is
effective for fiscal years beginning after December 31, 1997. In the initial
year of application, comparative information for earlier years is to be
restated. The Company is evaluating SFAS No. 131 to determine the impact, if
any, on its reporting and disclosure requirements.

In June 1997, the Financial Accounting Standards Board issued Statement
of Financial Accounting Standards No. 130, Reporting Comprehensive Income. The
Statement establishes standards for reporting comprehensive income and its
components in a full set of financial statements. The Statement is effective for
fiscal years beginning after December 15, 1997. The only item that would be
classified as other comprehensive income in the Company's 1998 financial
statements is the tax benefit received from the exercise by employees of
non-qualified options in the amount of $245,000. The Company plans to implement
SFAS 130 in the presentation of its 1999 financial statements.


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Reclassifications. Certain amounts in the prior years' consolidated
financial statements have been reclassified for comparative purposes to conform
with the current year presentation.

2. PROPERTY AND EQUIPMENT

Property and equipment consists of the following major classifications:



JUNE 30,
1998 1997
---- ----

Leasehold improvements $ 346 $ 318
Operating equipment 11,294 5,820
Furniture and fixtures 201 191
Construction in progress 10,185 --
Land 1,250 --
-------- -------
23,276 6,329
Accumulated depreciation (2,719) (1,895)
-------- -------
Property, plant and equipment, net $ 20,557 $ 4,434
======== =======


Depreciation expense totaled $824, $527 and $463 for the fiscal years
ended June 30, 1998, 1997 and 1996 respectively. Interest capitalized amounted
to $273 for the year ended June 30, 1998.

3. INVENTORY

The components of inventory at June 30, 1998 and 1997 are as follows:



JUNE 30,
1998 1997
---- ----

Work in progress $ 152 $ 389
Finished goods 4,201 3,571
------- -------
4,353 3,960
Allowance (21) (698)
------- -------
Total $ 4,332 $ 3,262
======= =======


4. CAPITAL LEASES

The Company has acquired various equipment under the provisions of
long-term leases.

Future minimum lease payments under capitalized leases are as follows
at June 30, 1998:



1998 $ 104
1999 207
2000 176
----------
Total minimum lease payments 487
Less amount representing interest (72)
----------
Present value of minimum lease payments $ 415
Less current portion (161)
----------
Long-term portion $ 254
==========




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5. LONG-TERM DEBT
Long-term debt consists of the following:



JUNE 30,
1998 1997
---- ----

11% Senior Secured Notes $75,000 $ --

Various notes payable, repaid from proceeds of stock and debt
offerings -- 9,496
------- -------
Total long-term debt 75,000 9,496
Less current maturities -- (2,280)
------- -------
Long-term debt less current portion $75,000 $ 7,216
======= =======


The Company has a $5,000 credit line available which expires March 31,
1999. As of June 30, 1998, none of the line had been drawn upon.

ISSUANCE OF $75,000 OF 11% SENIOR SECURED NOTES

In March 1998, the Company issued $75,000 of 11% Senior Secured Notes
Due 2005 ("Notes"). Interest on the Notes is payable semi-annually on April 1
and October 1 of each year, commencing October 1, 1998. The Notes are not
redeemable at any time prior to April 1, 2002. On or after April 1, 2002, the
Notes will be redeemable at the opinion of the Company, in whole or in part, at
the redemption prices, plus accrued and unpaid interest, if any, to the date of
redemption. Upon the occurrence of a



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Change of Control, Holders of the Notes will have the right to require the
Company to repurchase their Notes, in whole or in part, at a purchase price
equal to 101% of the aggregate principal amount thereof, plus accrued and unpaid
interest, if any, to the date of repurchase.

The Notes are secured by a lien on all of the issued and outstanding
capital stock of SAH Acquisition II and the assets of SAH Acquisition II, other
than the FCC licenses held by it. The Notes are also secured by a junior lien on
all of the issued and outstanding capital stock of MFP, Inc., the owner and
operator of WMFP(TV) in Boston and Urban Broadcasting Systems, Inc., the owner
and operator of KZJL(TV) in Houston (the "Other Broadcast Subsidiaries"). In
addition, the obligations of the Company under the Notes are jointly and
severally guaranteed on a senior basis by each of the Company's subsidiaries.

The Indenture restricts the Company from incurring additional
indebtedness in excess of $20,000, which indebtedness may be secured by a first
priority lien on certain of the Company's assets, including the Company's
accounts receivable and inventory and a first priority lien on the capital stock
and other assets of the Other Broadcast Subsidiaries. The Indenture also
restricts the Company's ability to issue preferred stock, incur liens, pay
dividends, make certain asset sales, enter into certain transactions with
affiliates, merge or consolidate with any other person, issue or sell stock of
subsidiaries, or sell, assign, transfer, lease, convey or otherwise dispose of
substantially all of the assets of the Company or encumber the assets of the
Company or its subsidiaries.

6. REDEEMABLE PREFERRED STOCK

The following is a brief summary of the terms and conditions of the
Series A Preferred Stock of the Company issued in connection with the
acquisition of MFP, Inc. This summary is qualified in its entirety by reference
to the Company's charter provisions with respect to the preferred stock.

During fiscal year 1995, the Company issued 140,000 shares of preferred
stock, $10.00 par value, in connection with a merger with MFP, Inc., a Delaware
corporation. The Series A Preferred Stock will rank ahead of the common stock
with respect to dividends, preferences, qualifications, limitations,
restrictions and the distribution of assets upon liquidation. Shares of Series A
preferred stock have no preemptive rights and no voting rights, except those
rights provided by statute. Each holder of Series A preferred stock will have
the option to require the Company to redeem their shares, after 5 years from
date of issuance, for $10.00 per share plus any accumulated and unpaid
dividends. Prior to redemption, Series A preferred stock is convertible into
shares of common stock at a ratio of one share of common stock for one share of
Series A preferred stock.

Holders of shares of Series A preferred stock are entitled to receive,
but only when and if declared by the Board of Directors of the Company out of
funds legally available, cash dividends at the rate of 1% per annum (i.e, $.10
per share per annum) of par value per share.

Dividends on each share of Series A preferred stock accrue and are
cumulative from (but not including) the date of its original issuance on the
basis of an annual dividend period. For any dividend period, no dividends may be
paid or declared and set apart for payment on any common stock, or any other
series of preferred stock at the time outstanding, unless dividends properly
accumulated in respect to the Series A stock and all other series of preferred
stock senior to or on a parity therewith for all prior dividend periods shall
have been paid or declared and set apart for payment.

In the event of a liquidation, dissolution and winding up of the
Company, whether voluntary or involuntary, the registered holders of shares of
Series A preferred stock then outstanding shall be entitled to receive out of
the assets of the Company, before any distributions to the holders of common




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stock or any other junior stock, an amount equal to the "Liquidation Preference"
with respect to such shares of Series A preferred stock. The Liquidation
Preference for the Series A preferred stock is $10.00 per share, plus an amount
equal to all dividends thereon (whether or not declared) accrued and unpaid
through the date of final distribution. For those purposes, a sale of
substantially all of the assets of the Company to a third party, or the
consummation by the Company or its shareholders of any transaction with any
single purchaser whereby a change in control of more than fifty percent (50%) of
the issued and outstanding shares of common stock of the Company occurs, will be
considered a liquidation, dissolution and winding up of the Company entitling
the holders of Series A preferred stock to payment of the Liquidation
Preference.

No class of the Company's capital stock is presently outstanding that
possesses rights with respect to distributions upon liquidation, dissolution and
winding up senior to the Series A preferred stock. So long as the Series A
preferred stock remains outstanding, the Company may not issue any capital
stock, including preferred stock of any series, that ranks senior to the Series
A preferred stock with respect to liquidation, dissolution and winding up.

As of June 30, 1998 and 1997, the Company was $14 in arrears of its
dividend payments due. These dividend payments are payable only when declared by
the Board of Directors.

7. COMMON STOCK

In March 1998, the Company issued a total of 11,500,000 shares
(including the underwriters over allotment of 1,500,000) of $.0025 par value
common stock at $3.50 per share. A significant portion of the proceeds of this
common stock issuance, in conjunction with the debt issuance discussed in Note
5, were used in the acquisition of three television stations (Note 17) and the
new Nashville headquarters and broadcast facility.

In August 1995, the Company issued 100,000 shares of common stock valued
at $250 in connection with the securing of $2,000 of long-term debt; in
September 1995, the Company issued 2,000 shares in conversion of its Redeemable
Preferred Stock (Note 6); in October 1995 and May 1996, the Company issued a
total of 126,000 shares in connection with the exercise of employee stock
options (Note 11); and during the period of March through June 1996, the Company
issued a total of 203,175 shares of common stock, of which 44,000 shares of
common stock were issued as payment of payable obligations and 159,175 shares of
common stock were issued in exchange for certain sport cards and collectibles
acquired for resale. By agreement, the stock was valued at $3.00 per share or
$478.

The Company also issued shares of common stock in connection with the
acquisition of BCST. For details of this issuance see Note 15. In October 1997,
the Company issued 444,177 shares of common stock in connection with the
conversion of a 10.75% note payable in the amount of $1,333. This note was being
amortized in monthly installments of $43 and was due September 2000. The
conversion of this note reduced interest expense by approximately $75 in the
fiscal year ending June 30, 1998.

The Company's Board of Directors approved the authorization of
30,000,000 shares of nonvoting common stock which was approved by shareholders
at the Annual Meeting held March 6, 1998. There are no shares issued for this
class of stock.

8. INCOME TAXES

The components of temporary differences and the approximate tax effects
that give rise to the Company's net deferred tax liability at June 30, 1998 and
1997, are as follows:



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JUNE 30,
1998 1997
---- ----

Deferred tax assets:
Net operating loss carryforwards
and AMT credits $ 919 $ 389
Accruals 990 1,343
Valuation allowance -- --
------- -------
Total deferred tax assets $ 1,909 $ 1,732
======= =======
Deferred tax liabilities:
Licenses $ 3,945 $ 3,727
Depreciation 525 276
------- -------
Total deferred tax liabilities 4,470 4,003
------- -------
Net deferred tax liabilities $(2,561) $(2,271)
======= =======

Current deferred tax asset $ 990 $ 1,342
Long-term deferred tax liabilities (3,551) (3,613)
------- -------
Net deferred tax liabilities $(2,561) $(2,271)
======= =======



At June 30, 1998, the Company had $145 of AMT credits available for use
in future periods and $2,038 of net operating loss carryforward which begin to
expire in 2010.

Income tax expense (benefit) varies from the amount computed by applying
the federal corporate income tax rate of 34% to income (loss) before income
taxes as follows:



YEARS ENDED JUNE 30,
1998 1997 1996
---- ---- ----

Computed "expected" income tax expense (benefit) $ 830 $ 502 $(436)
Increase (decrease) in income taxes resulting
from:
State income tax expense (benefit), net
of federal effect 98 74 (51)
Change in valuation allowance -- (1,043) 476
Nondeductible portion of meals
and entertainment 38 17 12
Other (39) 370 (1)
------- ----- -----
Actual income tax expense (benefit) $ 927 $ (80) $ --
======= ===== =====





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The components of income tax expense (benefit) for the years ended June
30, 1998 and 1997, are as follows:



YEARS ENDED JUNE 30,
1998 1997 1996
---- ---- ----

Current:
State $ 101 $ -- $ --
Federal 536 -- --
----- ----- -----
637 -- --
----- ----- -----
Deferred:
State 46 74 (59)
Federal 244 (154) (44)
----- ----- -----
290 (80) (103)
----- ----- -----
Total expense (benefit) $ 927 $ (80) $(103)
===== ===== =====


In connection with the acquisition of BCST in 1997, the Company reduced
the valuation allowance for deferred tax assets by $188,624, representing the
effect of the deferred tax liabilities expected to reverse in the net operating
loss carry forward period. The reduction of the valuation allowance was effected
by reducing intangible asset balances recorded as a result of the acquisitions.

Recognition of a deferred tax asset is based on management's belief that
it is more likely than not that the tax benefit associated with certain
temporary differences will be realized through the amortization of the license
intangible.

9. COMMITMENTS

Transponder Use Agreement and Purchased Air-Time. In December 1995, the
Company's transponder lease with AT&T's 402R became effective. Shop At Home has
contracted for a "Fully Protected" service which provides that the services
shall be "non-preemptible" on the same transponder; or, if that is not possible,
then on a transponder on the same satellite; and, if that is not possible, then
on a satellite of similar quality and location. The expenses for the transponder
and purchased air time (primarily for cable access fees) were $17,768, $12,119
and $6,025, for fiscal years ended June 30, 1998, 1997 and 1996, respectively.

Royalty Commitments. Collector's has minimum contractual commitments to
NFL Players, Inc. and NFL Properties, Inc., in addition to other minor licensors
which are in the normal course of its business. The commitments at June 30,
1998, approximate $1.2 million, which will expire during fiscal 1999.

Lease Commitments. Rental expense for the office and studio and
miscellaneous equipment was $840, $529 and $483 for the fiscal years ended June
30, 1998, 1997 and 1996, respectively, which includes the Company's Knoxville
office and studio space leased from an entity owned by a director of the
Company. Payments under this lease totaled $149, $140 and $143, in the fiscal
years ended June 30, 1998, 1997 and 1996, respectively.



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44


The Company has agreements with various affiliated television and cable
system operators to purchase air time. The terms of the agreements vary from
week-to-week to one year periods, and are generally cancellable on 30 days
notice.

10. RELATED PARTY TRANSACTIONS

During the fiscal years ended June 30, 1998, 1997 and 1996, the Company
engaged in significant transactions with the Company's directors, significant
stockholders, officers or interests of these parties. The following is a summary
of major transactions with these related parties not disclosed elsewhere in the
consolidated financial statements or notes thereto:



YEARS ENDED JUNE 30,
1998 1997 1996
---- ---- ----

PURCHASES - MERCHANDISE
V.J.M. (Victor Mueller) $1,561 $1,078 $ 796
Howards Sports Collectibles 1,349 3,136 2,116
Combine International, Inc. 156 707 452
OTHER OPERATING EXPENSES
Lakeway Container 19 6 64
Airbank -- 22 38
MediaOne -- -- 158



In August 1997, $300 of a total commitment of $800 was loaned to an
officer of the Company in accordance with the officer's employment agreement.
This note is noninterest bearing and is repayable at 10% of any bonus above the
officer's base salary. Any unpaid amount becomes due on the earlier of
termination of employment or June 30, 2002. In October 1997, the Company
advanced the additional $500 to this officer under the terms of this agreement.
Interest has been imputed at a rate of 5.6%, resulting in a discount of $160. At
June 30, 1998, $12 of this loan has been repaid.


11. STOCK OPTIONS AND WARRANTS

In 1991, the Company adopted a stock incentive plan for eligible
employees. A special administrative committee of the Board of Directors was
appointed to administer the plan. All employees of the Company are eligible to
receive stock options and/or stock appreciation rights ("SARs") under the plan.
Options granted under the plan can be either incentive stock options or
nonqualified stock options. Incentive stock options to purchase common stock may
be granted at not less than 100% of the fair market value of the common stock on
the date of the grant.

SARs generally entitle the participant to receive the excess of the fair
market value of a share of common stock on the date of exercise over the initial
value of the SAR. The initial value of the SAR is the fair market value of a
share of common stock on the date of the grant.

Options and SARs granted under the plan become exercisable immediately
in the event 80% or more of the Company's outstanding stock or substantially all
of its assets are acquired by a third party.

No options or SAR may be granted after October 15, 2001. No option
that is an incentive stock option and any corresponding SAR that is related to
such option shall be exercisable after the expiration of ten years from the date
such option or SAR was granted or five years after the expiration in the case of
any such option or SAR that was granted to a 10% stockholder. A maximum of
1,500,000



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shares of common stock may be issued under the plan upon the exercise of options
and SARs. No SARs have been issued under the plan.

No compensation expense has been recognized for options granted under
the plan. Had compensation expense for the Company's plan been determined based
on the fair value at the grant dates for awards under the plan consistent with
the method of SFAS 123, the Company's net income (loss) and net income (loss)
per share would have been adjusted to the pro forma amounts indicated in the
following table.



1998 1997 1996
-------------------------- ------------------------ -------------------------
As As As
Reported Pro Forma Reported Pro Forma Reported Pro Forma
---------- --------- ----------- --------- --------- ---------

Net Income (Loss) $ 1,513 $ 1,385 $ 1,556 $ 1,466 $ (1,405) $ (1,431)

Basic earnings (loss) per share $ .10 $ .09 $ .14 $ .14 $ (.14) $ (.14)

Diluted earnings (loss) per share $ .09 $ .08 $ .12 $ .11 $ (.14) $ (.14)


The fair value of each option grant is estimated on the date of the
grant using the Black-Scholes option-pricing model with the following
weighted-average assumptions used for the grants in the years ended June 30,
1998, 1997 and 1996, respectively: dividend yield of 0%; expected volatility of
65%; risk-free interest rate of 5.5%, 6.0% and 6.5%; and expected life of 7.5
years.

A summary of the status of the Company's options as of June 30, 1998,
1997 and 1996 and changes during the periods ending on those dates is presented
below:



JUNE 30,
1998 1997 1996
---------------------------- ------------------------- --------------------------
WEIGHTED WEIGHTED WEIGHTED
AVERAGE AVERAGE AVERAGE
EXERCISE EXERCISE EXERCISE
OPTIONS PRICE OPTIONS PRICE OPTIONS PRICE
-------------- ----------- ---------- ----------- ------------ ----------

Outstanding at beginning of
period: 2,192,500 $ 2.20 1,785,000 $ 2.01 1,630,000 $ 1.77
Granted 698,000 3.40 639,500 2.88 325,000 2.84
Exercised (454,600) 1.10 (120,000) 1.00 (126,000) 1.00
Forfeited (56,900) 2.88 (112,000) 2.81 (44,000) 2.44
Outstanding at end of period 2,379,000 $ 2.51 2,192,500 $ 2.20 1,785,000 $ 2.01
Options exercisable at period
end 1,175,000 1,493,500 1,012,000
Weighted average fair value of
Options granted during the
year $ 2.61 $ 2.04 $ 2.02




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OPTIONS OUTSTANDING OPTIONS EXERCISABLE

WEIGHTED-
AVERAGE WEIGHTED- WEIGHTED-
NUMBER REMAINING AVERAGE NUMBER AVERAGE
OUTSTANDING CONTRACTUAL EXERCISE EXERCISABLE EXERCISE
RANGE OF EXERCISE PRICES AT 6/30/98 LIFE PRICE AT 6/30/98 PRICE
- -------------------------------- -------------- --------------- ------------ --------------- ------------

$1.00 - $1.99 200,000 6 years $ 1.00 100,000 $ 1.00
$2.00 - $2.99 1,739,000 7 years 2.70 1,035,000 2.61
$3.00 - $4.99 440,000 10 years 3.72 40,000 3.72
-------------- --------------
2,379,000 1,175,000
============== ==============


During the year ended June 30, 1998, 100,000 options were granted to
directors. The compensation expense related to these grants was $6 for the year
then ended.

At June 30, 1998, warrants to purchase 3,000,000 shares of common stock
at $1.13 per share are outstanding. These warrants expire June 30, 2001.

12. EARNINGS PER SHARE

The following table sets forth for the periods indicated the calculation
of net earnings (loss) per share included in the Company's Consolidated
Statements of Operations:



YEARS ENDED JUNE 30,
-------------------------------
1998 1997 1996
---- ---- ----

Numerator:
Net income (loss) $ 1,513 $ 1,556 $ (1,405)
Preferred stock dividends (14) (14) (14)
-------- -------- --------
Numerator for basic earnings per
share-income available to
common stockholders 1,497 1,542 (1,419)

Effect of dilutive securities:
Preferred stock dividends 14 14 14
Interest on convertible debt 50 175 --
-------- -------- --------
Numerator for diluted earnings per
share-income available to
common stockholders after
assumed conversions $ 1,563 $ 1,731 $ (1,405)
======== ======== ========

Denominator:
Denominator for basic earnings per
share-weighted-average shares 14,511 10,651 10,284

Effect of dilutive securities:
Employee stock options 436 528 --
Non employee options 204 150 --
Warrants 2,088 2,268 --
Convertible preferred stock 138 138 --
Convertible debt 119 533 --
-------- -------- --------
Denominator for diluted earnings per
share-adjusted weighted-average
shares and assumed conversions 17,496 14,268 10,284
======== ======== ========

Basic earnings (loss) per share $ .10 $ .14 $ (.14)
======== ======== ========

Diluted earnings (loss) per share $ .09 $ .12 $ (.14)
======== ======== ========





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13. EMPLOYEE BENEFIT PLAN

The Company has a defined contribution plan covering all full-time
employees who have one year of service and are age twenty-one or older.
Participants are permitted to make contributions in an amount equal to 1% to 15%
of their compensation actually paid or received. Employer contributions are
discretionary and allocated to each eligible employee in proportion to his or
her compensation as a percentage of the compensation of all eligible employees.
During 1998 and 1997, the Company did not make contributions to the plan.

14. CONCENTRATIONS OF CREDIT RISK

Concentrations of credit risk include cash on deposit in financial
institutions and accounts receivable. Receivables are due from credit card
companies and ultimate customers. The Company maintains reserves which
management believes are adequate to provide for losses. Management believes the
financial institutions holding the cash to be financially sound.

The home shopping industry is sensitive to general economic conditions
and business conditions affecting consumer spending. The Company's product lines
include jewelry, sports cards, sports memorabilia, collectibles and other unique
items that may make it more sensitive to economic conditions. Collector's
products include various sports cards and memorabilia, some of which are sold
through Shop At Home, Inc.

15. ACQUISITION OF BROADCAST CABLE & SATELLITE TECHNOLOGIES, INC.

In September 1996, the Company, through its subsidiary, Broadcast, Cable
and Satellite Technologies, Inc. (BCST), entered into a $1,400 Promissory Note
for the acquisition of the



47

48


51% interest in Urban Broadcast Systems, Inc. it did not own. The note bears
interest at 6% interest only in the first year, principal and interest payable
thereafter; and was payable in 132 monthly installments. The note was
collateralized by a pledge of the capital stock of Urban Broadcast Systems, Inc.
and was repaid in March 1998. The additional purchase price was added to the
amount of FCC License originally recorded.


16. COLLECTOR'S EDGE OF TENNESSEE, INC.

On February 25, 1997, Collector's Edge of Tennessee, Inc. was formed to
acquire the assets of a former trading card manufacturer. Collector's is a
trading card wholesaler whose principal assets are licenses from National
Football League Properties, Inc. and National Football League Players, Inc.

Collector's was initially funded through the purchase by the Company of
$750 of preferred stock and a working capital loan of $400. The preferred stock
was subsequently converted into common stock of Collector's. In addition,
Collector's assumed a term note in the amount of $1.9 million, and borrowed an
additional $1.0 million from a financial institution. The note is guaranteed by
the Company and collateralized by BCST.

The acquisition of Collector's has been accounted for under the purchase
method. Accordingly, the operating results of Collector's have been included in
the consolidated operating results since the date of acquisition. The purchase
price of $1,150 has been allocated to the net assets acquired based on appraised
fair values at the date of acquisition as follows:

Current assets $ 3,324
Licensing costs 1,455
Property and equipment 340
Goodwill 1,185
Accounts payable and accrued liabilities (2,235)
Notes payable (2,919)
----------
$ 1,150
==========


17. ACQUISITION BY SAH ACQUISITION CORPORATION II

On March 27, 1998, SAH Acquisition Corporation II, a wholly-owned
subsidiary of the Company, acquired the assets and broadcast licenses of
television stations KCNS, San Francisco, California; WRAY, Wilson, North
Carolina (Raleigh market); and WOAC, Canton, Ohio (Cleveland market). The
stations were purchased pursuant to an Asset Purchase Agreement dated September
23, 1997 by and between Global Broadcasting Systems, Inc., its affiliate
("Global") and SAH Acquisition Corporation II. The acquisition of the stations
was accounted for by the Company as an acquisition of assets and not the
acquisition of a "business," as defined in SEC Rule 210.11-01(d). The Company
reached this conclusion because, with the exception of a de minimis period of
time, none of the acquired stations have been historically operated as a
broadcast outlet for home shopping programming by Global or the predecessor in
title, and the Company concluded that there was no continuity of revenues from
those stations from which relevant historical information could be derived. The
total purchase price paid by SAHII to Global in connection with the acquisition
was $52,350,000. In connection with the assignment of the Executory Contract,
SAHII purchased WOAC for total purchase price of $23,500,000.

18. CONTINGENCIES

The Company is subject to claims in the ordinary course of business.
Management does not believe the resolution of such claims will result in a
material adverse effect on the future financial condition, results of
operations, or cash flows of the Company.

YEAR 2000. The Company has focused on Year 2000 with an inside-out
approach and has completed a survey to guide the process. The primary focus has
been on Information Systems ("IS")




48

49


compliance. Upon examination of our current systems, we have determined that the
IS area is nearly 100% compliant. We have achieved compliance through
replacement of systems. Management believes that existing capital budgets are
adequate for any remaining hardware and software replacements.

We have purchased our host IBM RS6000, model J50, and have upgraded our
IBM RS6000, model J40. In addition, we have added a backup disk system that is
also Y2K compliant. Our new version of the AIX operating system is also
compliant. Our relocation to Nashville, Tennessee, has helped in our compliance
efforts by requiring the replacement of key network equipment.

Since the move, we have upgraded approximately 90% of our computer
systems to compliant Windows NT systems. Additionally, we have replaced our PBX
and voice response system, both of which are compliant. Finally, we have
upgraded our Aspect Callcenter software and server. The only outstanding year
2000 issues surround our WWW web server and a software program utilized by Human
Resources. Thus, from an internal standpoint, Shop at Home is now more than 90%
Y2K compliant.

We plan to establish a Year 2000 committee by November 1, 1998. This
committee will focus on businesses external to Shop At Home. The focus of the
committee will be on systems and service suppliers that are electronically
linked to the Company's business units. The Company has provided many major
vendors with an EDI software package which is Y2K compliant and the Company is
not presently aware of any material problems in the Year 2000 compliance plans
of its major vendors or service providers; however, the committee will focus on
risk analysis in relation to our credit card processor or other possible
non-compliant vendors. A contingency plan will be established by June 1999 in
the event that these service providers do not meet the compliance deadline.

Despite the concern surrounding discussions of Year 2000, the Company
does not anticipate major interruptions. The development and testing of a
contingency plan will help to ensure this. The Company believes its Y2K program
is adequate to detect in advance compliance issues, and that the necessary
resources to remedy them are available. However, the Year 2000 problem has many
aspects and potential consequences, some of which are not reasonably
foreseeable; therefore, there can be no assurance that unforeseen consequences
will not occur.


19. INDUSTRY SEGMENTS

As a result of the acquisition of Collector's Edge of Tennessee, Inc.
discussed in Note 16, the Company operates principally in two segments; retail
and wholesale. The retail segment consists of home shopping, which primarily
includes the sale of merchandise through electronic retail. The wholesale
segment includes the operations of Collector's Edge of Tennessee, Inc. which
sells sports trading cards to unaffiliated customers. The Company operates
almost exclusively in the United States.



49
50


INDUSTRY SEGMENT DATA



YEARS ENDED JUNE 30,
1998 1997
---- ----

Revenue:
Retail $ 95,218 $ 67,872
Wholesale 5,300 960
----------- ----------
$ 100,518 $ 68,832
=========== ==========
Operating profit:
Retail $ 4,036 $ 2,305
Wholesale (449) 19
----------- ----------
$ 3,587 $ 2,324
=========== ==========
Assets:
Retail $ 136,865 $ 29,772
Wholesale 6,905 4,638
----------- ----------
$ 143,770 $ 34,410
=========== ==========
Depreciation and amortization:
Retail $ 1,515 $ 820
Wholesale 673 237
----------- ----------
$ 2,188 $ 1,057
=========== ==========
Capital expenditures:
Retail $ 16,771 $ 1,046
Wholesale 29 10
----------- ----------
$ 16,800 $ 1,056
=========== ==========





50

51


20. SUPPLEMENTAL CONDENSED CONSOLIDATING FINANCIAL INFORMATION

The following is summarized condensed consolidating financial
information for the Company, segregating the Parent from the guarantor
subsidiaries. The guarantor subsidiaries are wholly owned subsidiaries of the
Company and guarantees are full, unconditional, joint and several.





JUNE 30, 1998 JUNE 30, 1997
PARENT SUBSIDIARIES CONSOLIDATED PARENT SUBSIDIARIES CONSOLIDATED
------ ------------ ------------ ------ ------------ ------------

Assets:
Cash and equivalents $ 20,848 $ 376 $ 21,224 $ 4,757 $ 321 $ 5,078
Accounts receivable 88,307 3,505 3,830 7,938 244 3,296
Inventories 4,061 271 4,332 2,778 484 3,262
Prepaid expenses 301 103 404 384 74 458
Deferred tax assets 990 -- 990 1,342 -- 1,342
--------- --------- --------- --------- --------- ---------
Total current assets 114,507 4,255 30,780 17,199 1,123 13,436

Notes receivable 1,060 -- 660 400 -- --
Property and equipment,
net 13,756 6,801 20,557 1,321 3,112 4,434
FCC and NFL licenses, net 157 84,673 84,831 162 13,261 13,423
Goodwill, net 574 1,958 2,523 590 254 1,990
Other assets 4,406 4 4,410 438 1,835 1,127
Investment in subsidiaries 10,361 -- -- 10,360 -- --
--------- --------- --------- --------- --------- ---------
Total assets $ 144,821 $ 97,691 $ 143,770 $ 30,470 $ 19,585 $ 34,410
========= ========= ========= ========= ========= =========


Liabilities and Stockholders'
Equity:
Accounts payable and
Accrued expenses $ 17,616 $ 89,031 $ 18,784 $ 14,339 $ 6,065 $ 15,519
Current portion--capital
Leases and long-term
Debt 161 -- 161 849 1,602 2,451
Deferred revenue 235 31 267 88 20 108
--------- --------- --------- --------- --------- ---------
Total current liabilities 18,012 89,062 19,212 15,276 7,687 18,078

Long-term debt 75,254 400 75,254 5,294 2,628 7,522
Deferred income taxes 3,659 (63) 3,551 -- 3,613 3,613
Redeemable preferred
Stock 1,393 750 1,393 1,393 750 1,393
Common stock 58 1 58 27 1 27
Additional paid-in capital 48,848 9,610 48,848 10,067 9,609 10,067
Accumulated deficit (2,403) (2,069) (4,546) (1,587) (4,703) (6,290)
--------- --------- --------- --------- --------- ---------
Total liabilities and
stockholders' equity $ 144,821 $ 97,691 $ 143,770 $ 30,470 $ 19,585 $ 34,410
========= ========= ========= ========= ========= =========



NOTE: Intercompany balances have been eliminated in the consolidated totals.




51

52
CONSOLIDATING STATEMENT OF OPERATIONS AND CASH FLOW DATA




JUNE 30, 1998 JUNE 30, 1997 JUNE 30, 1996
PARENT SUBSIDIARIES CONSOLIDATED PARENT SUBSIDIARIES CONSOLIDATED PARENT SUBSIDIARIES CONSOLIDATED
------ ------------ ------------ ------ ------------ ------------ ------ ------------ ------------


Net sales $ 92,450 $ 8,685 $100,518 $ 66,858 $ 2,977 $ 68,832 $ 40,016 $ 2,317 $ 40,675
Cost of sales 54,980 4,379 58,862 40,328 298 40,626 24,516 -- 24,516
Operating expenses 33,958 4,111 38,069 24,944 2,992 25,882 17,128 2,511 16,930
Income (loss) from
operations 3,512 195 3,587 1,586 (313) 2,324 (1,628) (194) (771)
Interest expense, net (2,709) (184) (2,850) (929) (150) (1,080) (794) (1) (795)
Other income/(expense) 2,813 (1067) 1,703 1,282 -- 232 1,107 1 57
-------- -------- -------- -------- -------- -------- --------- -------- --------
Income (loss) before
taxes 3,616 (1056) 2,440 1,939 (463) 1,476 (1,315) (194) (1,509)
Income tax expense
(benefit) 1,419 (446) 927 (100) 20 (80) (103) -- (104)
-------- -------- -------- -------- -------- -------- --------- -------- --------
Net income (loss) $ 2,197 $ (610) $ 1,513 $ 2,039 $ (483) $ 1,556 $ (1,212) $ (194) $ (1,405)
======== ======== ======== ======== ======== ======== ========= ======== ========
CASH FLOWS
Cash provided by
(used in)
operations $(75,395) $ 80,811 $ 5,416 $ 2,926 $ 3,319 $ 6,245 $ (1,159) $ 1,973 $ 815
Cash provided by
(used in)investing
activities (12,763) (76,747) (89,510) 2,515 (8,017) (4,751) 1,754 (1,899) (145)
Cash provided by
(used in)
financing
activities 104,248 (4,008) 100,240 (2,547) 4,967 1,669 1,075 (32) 1,043
-------- -------- -------- -------- -------- -------- --------- -------- --------
Increase in cash 16,090 56 16,146 2,894 269 3,163 1,670 42 1,713
Cash at beginning of
Period 4,757 321 5,078 1,863 51 1,915 193 9 202
-------- -------- -------- -------- -------- -------- --------- -------- --------
Cash at end of
period $ 20,847 $ 377 $ 21,224 $ 4,757 $ 321 $ 5,078 $ 1,863 $ 51 $ 1,915
======== ======== ======== ======== ======== ======== ========= ======== ========



NOTE: Intercompany balances have been eliminated in the consolidated totals.



52


53



ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

None.








53
54


PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY

The information with respect to directors and executive officers of the
Company in the Company's definitive Proxy Statement for the 1998 annual Meeting
of Shareholders (the "Proxy Statement") is incorporated herein by reference.

ITEM 11. EXECUTIVE COMPENSATION

The information set forth under the caption "Remuneration of Directors
and Officers" in the Proxy Statement is incorporated herein by reference.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The information with respect to security ownership by management as set
forth in the Proxy Statement under the caption "Security Ownership of Certain
Beneficial Owners" is incorporated herein by reference.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The information set forth under the caption "Certain Transactions" in
the Proxy Statement is incorporated herein by reference.



54

55


PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

(a) The following financial statements are included in Item 8 of
Form 10-K:

1. Financial Statements
--------------------
Report of Independent Accountants
Consolidated Balance Sheets as of June 30, 1998 and 1997
Consolidated Statements of Operations for the years
ended June 30, 1998, 1997 and 1996
Consolidated Statements of Stockholders' Equity for the
years ended June 30, 1998, 1997, and 1996
ConsolidatedStatements of Cash Flows for the years ended
June 30, 1998, 1997 and 1996.
Notes to the Consolidated Financial Statements

2. Financial Statement Schedule Page
---------------------------- ----
Schedule II Valuation and Qualifying Accounts 56 & 57

The other schedules are omitted because the required
information is either inapplicable or has been
disclosed in the consolidated financial statements
and notes thereto.

3. Exhibits

The Index to Exhibits is at page 58.

(b) Reports on Form 8-K

None





55
56


SHOP AT HOME, INC. AND SUBSIDIARIES

SCHEDULE II

VALUATION AND QUALIFYING ACCOUNTS

YEARS ENDED JUNE 30, 1998, 1997 AND 1996

(THOUSANDS OF DOLLARS)




BALANCE AT CHARGED TO BALANCE
BEGINNING RETURNS AND AT END
OF YEAR ALLOWANCES DEDUCTIONS(1) OF YEAR
--------- ---------- ---------- -------

Year ended June 30, 1998
Estimated credits
due to customers $ 3,121 $39,860 $38,993 $ 3,988
======= ======= ======= =======

Year ended June 30, 1997
Estimated credits
due to customers $ 1,100 $19,503 $17,482 $ 3,121
======= ======= ======= =======

Year ended June 30, 1996
Estimated credits
due to customers $ 618 $10,147 $ 9,665 $ 1,100
======= ======= ======= =======



(1) Merchandise returned



BALANCE AT BALANCE
BEGINNING ADDITIONAL AT END
OF YEAR PROVISIONS REDUCTION OF YEAR
---------- ---------- --------- -------

Year ended June 30, 1998
Accounts receivable
Reserves $ 59 $ 476(2) $ -- $ 535
======= ======== ===== =====

Year ended June 30, 1997
Accounts receivable
Reserves $ -- $ 59 $ -- $ 59
======= ======== ===== =====

Year ended June 30, 1996
Accounts receivable
Reserves $ -- $ -- $ -- $ --
======= ======== ===== =====



(2) net of $288 charged to goodwill





56
57




BALANCE AT CHARGED TO BALANCE
BEGINNING ADDITIONAL COST OF AT END
OF YEAR PROVISIONS SALES OF YEAR
-------- ---------- --------- --------

Year ended June 30, 1998
Inventory reserves $ 698 $ 78 $ 755 $ 21
====== ====== ====== ======

Year ended June 30, 1997
Inventory reserves $ 88 $ 710 $ 100 $ 698
====== ====== ====== ======

Year ended June 30, 1996
Inventory reserves $ 65 $ 235 $ 212 $ 88
====== ====== ====== ======








57

58


INDEX TO EXHIBITS





Exhibit
No. Description

2.1 Agreement and Plan of Merger, dated May 17, 1994, among Shop at Home,
Inc., SAH Merger Corp., and MFP, Inc., filed as Exhibit 2.1 to the
Company's Registration Statement on Form S-4 filed with the Commission
on October 26, 1994, and incorporated herein by this reference.

2.2 First Amendment to Agreement and Plan Merger, Dated November 11, 1994,
among Shop at Home, Inc., SAH Merger Corp., and MFP, Inc., filed as
Exhibit 2.2 to the Company's Registration Statement on Form S-4 filed
with the Commission on December 28, 1994, and incorporated herein by
this reference.

2.3 Articles of Merger of SAH Merger Corp. And MFP, Inc., recorded in
Tennessee on February 24, 1995, filed as Exhibit 4.2 to the Company's
Current Report on Form 8-K filed with the Commission on March 2, 1995,
and incorporated herein by this reference.

3(i).1 Charter of the Company, filed as Exhibit 3.1 to the Company's Annual
Report Form 10-K for the fiscal year ended June 30, 1993, and
incorporated herein by this reference.

3(i).2 Charter amendment recorded February 17, 1995, filed as Exhibit 4.3 to
the Company's Current report on Form 8-K filed with the Commission on
March 2, 1995, and incorporated hereby by this reference.

3(i).3* Charter amendment, recorded April 8, 1998.

3(ii) Bylaws of the Company, as amended, filed as Exhibit 3(ii) to the
Company's Amendment No. 2 to the Registration Statement on Form S-1
filed with the Commission on March 21, 1998, and incorporated herein
by this reference.

4.1 Form of Trust Indenture dated February 23, 1995, filed as Exhibit 4.5
to the Company's Current Report on Form 8-K filed with the Commission
on March 2, 1995, and incorporated herein by this reference.

4.2 Form of Promissory Note of the Company issued to the indenture trustee
under the Trust Indenture dated February 23, 1995, filed as Exhibit
4.6 to the Company's Current Report on Form 8-K filed with the
Commission on March 2, 1995, and incorporated herein by this reference.

4.3 Specimen of Common Stock certificate, filed as Exhibit 4.8 to the
Company's Registration Statement on Form S-4 filed with the Commission
on December 28, 1994, and incorporated herein by this reference.

4.4 Specimen of Preferred Stock certificate, filed as Exhibit 4.9 to the
Company's Amendment No. 1 to the Registration Statement on Form S-4
filed with the Commission on January 20, 1995, and incorporated herein
by this reference.






58
59



4.5 Specimen of Note Certificate, filed as Exhibit 4.10 to the Company's
Registration Statement on Form S-4 filed with the Commission on
December 28, 1995, and incorporated herein by this reference.

4.6 Form of Trust Indenture with PNC Bank, N.A., as Trustee with regard to
the 11% Secured Notes due 2005, containing specimen of the Note, filed
as Exhibit 4.6 to the Company's Amendment No. 2 to the Registration
Statement on Form S-1 filed with the Commission on March 21, 1998, and
incorporated herein by this reference.

4.7 Form of Security and Pledge Agreement, filed as Exhibit 4.7 to the
Company's Amendment No. 2 to the Registration Statement on Form S-1
filed with the Commission on March 21, 1998, and incorporated herein
by this reference.

10.1 Company's Omnibus Stock Option Plan, filed as Exhibit 10.3 to the
Company's Annual Report on Form 10-K filed with the Commission for the
fiscal year ended June 30, 1992, and incorporated herein by this
reference.

10.2 Lease dated April 1, 1993, between Shop at Home, Inc. and Book Ends
Discount Bookstores, Inc., filed as Exhibit 10.5 to the Company's
Annual Report on Form 10-K for the fiscal year ended June 30, 1993,
and incorporated herein by this reference.

10.3 Lease dated July 1, 1994 between Shop at Home, Inc. and William &
Warren, Inc., filed as Exhibit 10.3 to the Company's Registration
Statement on Form S-4 filed with the Commission on December 28, 1994,
and incorporated herein by this reference.

10.4 Form of Transponder Use Agreement dated April 1, 1993 between Shop at
Home, Inc. and B & P The SpaceConnection, filed as Exhibit 10.5 to the
Company's Annual Report on Form 10-K for the fiscal year ended June
30, 1993, and incorporated herein by this reference.

10.5 Transponder Use Agreement dated June 6, 1994, between Shop at Home,
Inc. and Broadcast International, Inc., filed as Exhibit 10.5 to the
Company's Registration Statement on Form S-4 filed with the Commission
on December 28, 1994, and incorporated herein by this reference.

10.5 Form of Transponder Lease Agreement dated December 21, 1994, between
Shop at Home, Inc. and Broadcast International, Inc., filed as Exhibit
10.7 to the Company's Registration Statement on Form S-4 filed with the
Commission on December 28, 1994, and incorporated herein by this
reference.

10.7 Stock and Warrant Purchase Agreement dated June 9, 1993, between Shop at
Home, Inc., SAH Holdings, L.P., and Global Network Television, Inc.,
filed as Exhibit B to the Statement on Schedule 13D of SAH Holdings,
L.P., filed with the Commission on June 18, 1993, and incorporated
herein by this reference.





59
60




10.8 First Amendment to Stock and Warrant Purchase Agreement dated July 12,
1993, between Shop at Home, Inc., SAH Holdings, L.P., and Global
Network Television, Inc., filed as Exhibit E to the Statement on
Schedule 13D of SAH Holdings, L.P., filed with the Commission on July
27, 1993, and incorporated herein by this reference.

10.9 Agreement dated December 8, 1993, between Richard Howard, Inc. and Shop
at Home, Inc., filed as Exhibit 10.10 to the Company's Registrant
Statement on Form S-4 filed with the Commission on December 28, 1994,
and incorporated herein by this reference.

10.10 Form of Employment Agreement between Kent E. Lillie and Shop at Home,
Inc., filed as Exhibit B to the Company's Current Report on Form 8-K
filed with the Commission on September 17, 1993, and incorporated
herein by this reference.

10.11 Form of Warrant to Purchase Shares dated September 7, 1993, between
Shop at Home, Inc. and SAH Holdings, L.P., filed as Exhibit A to the
Company's Current Report on Form 8-K filed with the Commission on
September 17, 1993, and incorporated herein by this reference.

10.12 Form of Option Agreement for options issued to employees, executive
officers and others, filed as Exhibit 10.13 to the Company's
Registrant Statement on Form S-4 filed with the Commission on December
28, 1994, and incorporated herein by this reference.

10.13 Agreement dated June 30, 1994, between Combine International, Inc. and
Shop at Home, Inc., filed as Exhibit 10.14 to the Company's Registrant
Statement on Form S-4 filed with the Commission on December 28, 1994,
and incorporated herein by this reference.

10.14 1994 $2.50 Common Stock Purchase Option dated June 30, 1994, issued to
Combine International, Inc., filed as Exhibit 10.15 to the Company's
Registrant Statement on Form S-4 filed with the Commission on December
28, 1994, and incorporated herein by this reference.

10.15 Description of agreement with MediaOne, Inc. for consulting services,
filed as Exhibit 10.16 to the Company's Registrant Statement on Form
S-4 filed with the Commission on December 28, 1994, and incorporated
herein by this reference.

10.16 Stock Purchase Agreement dated December 6, 1994, by and between the
Company and Television Media Resources, L.C., filed as Exhibit 2.1 to
the Company's Current Report on Form 8-K filed with the Commission on
December 20, 1994, and incorporated herein by this reference.

10.17 Promissory Note dated December 6, 1994, in the original principal amount
of $1,250,000, the maker of which is Registrant and the original payee
of which is Television Media Resources, L.C., filed as Exhibit 10.1 to
the Company's Current Report on Form 8-K filed with the Commission on
December 20, 1994, and incorporated herein by this reference.





60
61



10.18 Security Agreement and Pledge Agreement dated December 6, 1994, by and
between Registrant and Television Media Resources, L.C., filed as
Exhibit 10.2 to the Company's Current Report on Form 8-K filed with
the Commission on December 20, 1994, and incorporated herein by this
reference.

10.19 Letter Agreement dated December 6, 1994, by and between Registrant and
Charles E. Walker, filed as Exhibit 10.3 to the Company's Current
Report on Form 8-K filed with the Commission on December 20, 1994, and
incorporated herein by this reference.

10.20 Majority Partnership Interest and Majority Stock Purchase Option by and
among Charles E. Walker, Urban Broadcasting Systems and Broadcast,
Cable and Satellite Technologies, Inc., filed as Exhibit 10.4 to the
Company's Current Report on Form 8-K filed with the Commission on
December 20, 1994, and incorporated herein by this reference.

10.21 Form of Majority Partnership Interest and Majority Stock Purchase
Agreement by and among Charles E. Walker, Urban Broadcasting Systems
and Broadcast, Cable and Satellite Technologies, Inc., filed as Exhibit
10.5 to the Company's Current Report on Form 8-K filed with the
Commission on December 20, 1994, and incorporated herein by this
reference.

10.22 Minority Partnership Interest and Minority Stock Purchase Agreement
dated May 15, 1993, by and among Charles E. Walker, Urban Broadcasting
Systems and Broadcast, Cable and Satellite Technologies, Inc., filed as
Exhibit 10.6 to the Company's Current Report on Form 8-K filed with the
Commission on December 20, 1994, and incorporated herein by this
reference.

10.23 Modification, Ratification and Consent by and among Charles E. Walker,
Urban Broadcasting Systems, Urban Broadcasting Systems, Inc.,
Television Media Resources, L.C., and Broadcast, Cable and Satellite
Technologies, Inc., filed as Exhibit 10.7 to the Company's Current
Report on Form 8-K filed with the Commission on December 20, 1994, and
incorporated herein by this reference.

10.24 Restated Majority Partnership Interest and Majority Stock Purchase
Option by and among Charles E. Walker, Urban Broadcasting Systems and
Broadcast, Cable and Satellite Technologies, Inc. dated as of May 15,
1993, filed as Exhibit 10.8 to the Company's Current Report on Form 8-K
filed with the Commission on December 20, 1994, and incorporated herein
by this reference.

10.25 Restated Construction Agreement dated as of May 15, 1993, by and among
Charles E. Walker, Urban Broadcasting Systems, Broadcast, Cable and
Satellite Technologies, Inc., and Spectrum Communications and
Engineering, Inc., filed as Exhibit 10.9 to the Company's Current
Report on Form 8-K filed with the Commission on December 20, 1994, and
incorporated herein by this reference.

10.26 Engineering Services Agreement dated as of December 14, 1993 by and
between Broadcast, Cable and Satellite Technologies, Inc., and Spectrum
Communications and Engineering, Inc., filed as Exhibit 10.10 to the
Company's Current Report on Form 8-K filed with the Commission on
December 20, 1994, and incorporated herein by this reference.




61
62





10.27 Form of Employment Agreement by and between Urban Broadcasting
Systems, Inc. and Charles E. Walker, filed as Exhibit 10.11 to the
Company's Current Report on Form 8-K filed with the Commission on
December 20, 1994, and incorporated herein by this reference.

10.28 Form of Time Brokerage Agreement dated December 14, 1993, by and
between Urban Broadcasting Systems and Broadcast, Cable and Satellite
Technologies, Inc., filed as Exhibit 10.12 to the Company's Current
Report on Form 8-K filed with the Commission on December 20, 1994, and
incorporated herein by this reference.

10.29 Form of Escrow Agreement by and between Registrant, Charles E. Walker
and U.S. Trust Company of Texas, N.A., filed as Exhibit 10.13 to the
Company's Current Report on Form 8-K filed with the Commission on
December 20, 1994, and incorporated herein by this reference.

10.30 Form of Promissory Note in the principal amount of $750,000.00, the
maker of which is Broadcast, Cable and Satellite Technologies, Inc.,
payable to Charles E. Walker, filed as Exhibit 10.14 to the Company's
Current Report on Form 8-K filed with the Commission on December 20,
1994, and incorporated herein by this reference.

10.32 Lease Agreement dated December 28, 1993, by and between H & C
Communications, Inc. and Broadcast, Cable and Satellite Technologies,
Inc., filed as Exhibit 10.16 to the Company's Current Report on Form
8-K filed with the Commission on December 20, 1994, and incorporated
herein by this reference.

10.33 Agreement dated as of December 17, 1993, by and between Blue Ridge
Tower Corporation and Broadcast, Cable and Satellite Technologies,
Inc., filed as Exhibit 10.17 to the Company's Current Report on Form
8-K filed with the Commission on December 20, 1994, and incorporated
herein by this reference.

10.34 Amendment to Agreement dated December 17, 1993, by and between Blue
Ridge Tower Corporation and Broadcast, Cable and Satellite
Technologies, Inc., filed as Exhibit 10.18 to the Company's Current
Report on Form 8-K filed with the Commission on December 20, 1994, and
incorporated herein by this reference.

10.35 Letter to Shop at Home, Inc., from the directors of MFP, Inc., dated
November 11, 1994, filed as Exhibit 10.36 to the Company's
Registration Statement on Form S-4 filed with the Commission on
December 28, 1994, and incorporated herein by this reference.

10.36 Programming Agreement between Shop at Home, Inc., and MFP, Inc., dated
November 11, 1994, filed as Exhibit 10.37 to the Company's
Registration Statement on Form S-4 filed with the Commission on
December 28, 1994, and incorporated herein by this reference.

10.37 Variable Rate Convertible Secured Note Due 2000 of the Company dated
August 16, 1995, filed as Exhibit 10.37 to the Company's Annual Report
on Form 10-K for the fiscal year ended June 30, 1996 and filed with the
Commission on September 30, 1996, and incorporated herein by this
reference.





62
63



10.38 Security Agreement dated August 16, 1995, by and between the Company,
MFP, Inc., and Global Network Television, Inc., filed as Exhibit 10.38
to the Company's Annual Report on Form 10-K for the fiscal year ended
June 30, 1996 and filed with the Commission on September 30, 1996, and
incorporated herein by this reference.

10.39 Restated Agreement dated January 26, 1996, and the First Amendment
thereto dated March 7, 1996, by and between Richard Howard, Inc., and
the Company, filed as Exhibit 10.39 to the Company's Annual Report on
Form 10-K for the fiscal year ended June 30, 1996 and filed with the
Commission on September 30, 1996, and incorporated herein by this
reference.

10.40 Majority Stock Purchase Agreement dated June 3, 1996, by and between
Charles E. Walker, Broadcast, Cable and Satellite Technologies, Inc.,
and Urban Broadcasting Systems, Inc., filed as Exhibit 10.40 to the
Company's Annual Report on Form 10-K for the fiscal year ended June 30,
1996 and filed with the Commission on September 30, 1996, and
incorporated herein by this reference.

10.41 Promissory Note dated September 5, 1996, made by the Company and
Broadcast, Cable and Satellite Technologies, Inc., payable to Charles
E. Walker, filed as Exhibit 10.41 to the Company's Annual Report on
Form 10-K for the fiscal year ended June 30, 1996 and filed with the
Commission on September 30, 1996, and incorporated herein by this
reference.

10.42 Security Agreement dated September 5, 1996, by and between Broadcast,
Cable and Satellite Technologies, Inc., and Charles E. Walker, filed as
Exhibit 10.42 to the Company's Annual Report on Form 10-K for the
fiscal year ended June 30, 1996 and filed with the Commission on
September 30, 1996, and incorporated herein by this reference.

10.43 Employment Agreement between Kent E. Lillie and Shop at Home, Inc.
dated July 1, 1997, filed as Exhibit 10.43 to the Company's Annual
Report on Form 10-K for the fiscal year ended June 30, 1997 and filed
with the Commission on September 29, 1997, and incorporated herein by
this reference.

10.44 Asset Purchase Agreement dated September 23, 1997, between SAH
Acquisition Corporation II, Global Broadcasting Systems, Inc., and
Global Broadcasting Systems License Corp., filed as Exhibit 10.44 to
the Company's Quarterly Report on Form 10-Q for the fiscal quarter
ended September 30, 1997 and filed with the Commission on November 14,
1997, and incorporated herein by this reference.

10.45 Bill of Sale dated February 24, 1997 from Norwest Credit, Inc., to
Collector's Edge of Tennessee, Inc, filed as Exhibit 10.45 to the
Company's Registration Statement on Form S-1 filed with the Commission
on January 14, 1998, and incorporated herein by this reference.

10.46 Credit and Security Agreement dated as of February 24, 1997, between
Norwest Credit, Inc., and Collector's Edge of Tennessee, Inc., filed as
Exhibit 10.46 to the Company's Registration Statement on Form S-1 filed
with the Commission on January 14, 1998, and incorporated herein by
this reference.




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10.47 Loan Agreement dated November 28, 1997, between the Company and
NationsBank of Tennessee, N.A., filed as Exhibit 10.47 to the Company's
Registration Statement on Form S-1 filed with the Commission on January
14, 1998, and incorporated herein by this reference.

10.48 Loan Note dated November 28, 1997 made by the Company payable to
NationsBank of Tennessee, N.A., filed as Exhibit 10.48 to the
Company's Registration Statement on Form S-1 filed with the Commission
on January 14, 1998, and incorporated herein by this reference.

10.49 Amendment No.1 to Company's Omnibus Stock Option Plan filed as Appendix
A to the Company's Proxy Statement on Schedule 14A for the fiscal year
ended June 30, 1996, and filed with the Commission on November 18,
1996, and incorporated herein by this reference.

10.50 Form of options issued to directors dated June 19, 1997, filed as
Exhibit 10.50 to the Company's Registration Statement on Form S-1
filed with the Commission on January 14, 1998, and incorporated herein
by this reference.

10.51 Form of Transponder Use Agreement dated June 25, 1995, between the
Company and B&P The SpaceConnection, filed as Exhibit 10.51 to the
Company's Registration Statement on Form S-1 filed with the Commission
on January 14, 1998, and incorporated herein by this reference.

11 Schedule of Computation of Net Income Per Share (in Note 12 to
Consolidated Financial Statements of the Company for the period ended
June 30, 1998, included herein)

21* Subsidiaries of the Company.

27* Financial Data Schedule. (For SEC Use Only)


* Filed herewith



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SIGNATURES

Pursuant to the requirements of Section 13 and 15(d) of the Securities
Exchange Act of 1934, the Company has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

SHOP AT HOME, INC.

By: /s/ Kent E. Lillie Date: 9/28/98
-------------------------------------- ---------------------
Kent E. Lillie
President and Chief Executive Officer
(Principal Executive Officer)

By: /s/ James Bauchiero Date: 9/28/98
-------------------------------------- ---------------------
James Bauchiero
Executive Vice President and
Chief Financial Officer

By: /s/ Joseph Nawy Date: 9/28/98
-------------------------------------- ---------------------
Joseph Nawy
VP Finance (Principal Accounting
Officer)

Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the Company
and in the capacities on the dates indicated.

Date: 9/28/98 /s/ J.D. Clinton
--------------------------- -------------------------------
J.D. Clinton, Director

Date: 9/28/98 /s/ W. Paul Cowell
--------------------------- -------------------------------
W. Paul Cowell, Director

Date: 9/28/98 /s/ Kent E. Lillie
--------------------------- -------------------------------
Kent E. Lillie, Director

Date: 9/28/98 /s/ Joseph I. Overholt
--------------------------- -------------------------------
Joseph I. Overholt, Director

Date: 9/28/98 /s/ A.E. Jolley
--------------------------- -------------------------------
A.E. Jolley, Director

Date: 9/28/98 /s/ Frank A. Woods
--------------------------- -------------------------------
Frank A. Woods, Director

Date: 9/28/98 /s/ Patricia Mitchell
--------------------------- -------------------------------
Patricia Mitchell, Director

Date: 9/28/98 /s/ Daniel J. Sullivan
--------------------------- -------------------------------
Daniel J. Sullivan, Director



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