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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark one)

     
þ   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the Thirteen Weeks Ended June 26, 2004

OR

     
o   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ____________to____________

Commission File Number 1-9647

MAYOR’S JEWELERS, INC.

(Exact Name of Registrant as Specified in Its Charter)
     
Delaware   59-2290953
(State or Other Jurisdiction of
Incorporation or Organization)
  (I.R.S. Employer
Identification No.)

14051 N.W. 14th Street, Suite 200
Sunrise, Florida 33323

(Address of Principal Executive Offices) (Zip Code)

(954) 846-8000
(Registrant’s Telephone Number, Including Area Code)

     Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes x No o

     Indicate by check mark whether the registrant is an accelerated filer (as defined in Rule 12b-2 of the Exchange Act.)

Yes o No x

     Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.

36,961,307 SHARES OF COMMON STOCK ($.0001 PAR VALUE)
AS OF AUGUST 4, 2004



 


Table of Contents

MAYOR’S JEWELERS, INC.

FORM 10-Q

FOR THE THIRTEEN WEEKS ENDED JUNE 26, 2004

TABLE OF CONTENTS

             
        Page No.
  FINANCIAL INFORMATION        
 
           
  Consolidated Condensed Financial Statements — Unaudited        
 
           
  Consolidated Condensed Balance Sheets as of June 26, 2004 and March 27, 2004     3  
 
           
  Consolidated Condensed Statements of Operations for the thirteen weeks ended June 26, 2004 and June 28, 2003     4  
 
           
  Consolidated Condensed Statements of Cash Flows for the thirteen weeks ended June 26, 2004 and June 28, 2003     5  
 
           
  Notes to Consolidated Condensed Financial Statements     6-8  
 
           
  Management’s Discussion and Analysis of Financial Condition and Results of Operations     9-11  
 
           
  Quantitative and Qualitative Disclosures About Market Risks     12  
 
           
  Controls and Procedures     12  
 
           
  OTHER INFORMATION        
 
           
  Legal Proceedings.     12  
 
           
  Exhibits and Reports on Form 8-K     13  
 
           
        14  
 Sec 302 Chief Executive Officer Certification
 Sec 302 Chief Financial Officer Certification
 Sec 906 Chief Executive Officer Certification
 Sec 906 Chief Financial Officer Certification

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PART I: FINANCIAL INFORMATION

Item 1. CONSOLIDATED CONDENSED FINANCIAL STATEMENTS

MAYOR’S JEWELERS, INC. AND SUBSIDIARIES

CONSOLIDATED CONDENSED BALANCE SHEETS — UNAUDITED
(Amounts shown in thousands except share and per share data)
                 
    June 26,   March 27,
    2004
  2004
ASSETS
               
Current Assets:
               
Cash and cash equivalents
  $ 891     $ 1,233  
Accounts receivable (net of allowance for doubtful accounts of $1,019 and $999, at June 26, 2004 and March 27, 2004, respectively)
    5,072       6,661  
Inventories
    79,068       80,825  
Other current assets
    625       1,194  
 
   
 
     
 
 
Total current assets
    85,656       89,913  
 
   
 
     
 
 
Property, net
    14,148       14,634  
Other assets
    538       668  
 
   
 
     
 
 
Total non-current assets
    14,686       15,302  
 
   
 
     
 
 
Total assets
  $ 100,342     $ 105,215  
 
   
 
     
 
 
 
               
LIABILITIES AND STOCKHOLDERS’ EQUITY
               
Current Liabilities:
               
Accounts payable
  $ 10,677     $ 13,833  
Accrued expenses
    7,441       9,457  
Credit facility
    35,438       33,005  
 
   
 
     
 
 
Total current liabilities
    53,556       56,295  
 
   
 
     
 
 
Other long term liabilities
    2,810       2,768  
Term loan
    12,668       12,668  
 
   
 
     
 
 
Total long term liabilities
    15,478       15,436  
 
   
 
     
 
 
 
               
Stockholders’ Equity:
               
Series A-1 convertible preferred stock, $.001 par value, 15,050 shares authorized and issued at June 26, 2004 and March 27, 2004, liquidation value of $15,050,000
           
Common stock, $.0001 par value, 50,000,000 shares authorized, 46,945,261 issued at June 26, 2004 and March 27, 2004
    5       5  
Additional paid-in capital
    206,249       206,114  
Accumulated deficit
    (145,546 )     (143,235 )
Less: 9,983,954 shares of treasury stock, at cost
    (29,400 )     (29,400 )
 
   
 
     
 
 
Total stockholders’ equity
    31,308       33,484  
 
   
 
     
 
 
Total liabilities and stockholders’ equity
  $ 100,342     $ 105,215  
 
   
 
     
 
 

See notes to unaudited consolidated condensed financial statements.

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MAYOR’S JEWELERS, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS — UNAUDITED
(Amounts shown in thousands except share and per share data)
                 
    Thirteen   Thirteen
    Weeks Ended   Weeks Ended
    June 26, 2004
  June 28, 2003
Net sales
  $ 29,138     $ 24,505  
Cost of sales
    16,985       14,601  
 
   
 
     
 
 
Gross profit
    12,153       9,904  
 
   
 
     
 
 
Selling, general and administrative expenses
    12,519       11,800  
Depreciation and amortization
    833       851  
 
   
 
     
 
 
Total operating expenses
    13,352       12,651  
 
   
 
     
 
 
Operating loss
    (1,199 )     (2,747 )
Interest and other income
    3       60  
Interest and other financial costs
    (1,115 )     (1,102 )
 
   
 
     
 
 
Loss from operations before income taxes
    (2,311 )     (3,789 )
Income tax
           
 
   
 
     
 
 
Net loss
    (2,311 )     (3,789 )
Preferred stock cumulative dividend
          (357 )
 
   
 
     
 
 
Net loss attributable to common stockholders
  $ (2,311 )   $ (4,146 )
 
   
 
     
 
 
 
Weighted average shares outstanding, basic and diluted
    36,961,307       19,608,310  
 
Loss per share, basic and diluted
  $ (0.06 )   $ (0.21 )
 
   
 
     
 
 

See notes to unaudited consolidated condensed financial statements.

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MAYOR’S JEWELERS, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS — UNAUDITED
(Amounts shown in thousands)
                 
    Thirteen   Thirteen
    Weeks Ended   Weeks Ended
    June 26, 2004
  June 28, 2003
Cash flows from operating activities:
               
Net loss
  $ (2,311 )   $ (3,789 )
Adjustments to reconcile net loss to net cash used in by operating activities:
               
Depreciation and amortization
    833       851  
Amortization of debt costs
    125       74  
Provision for doubtful accounts
    106       26  
Compensation expense for sale of stock
    135        
Gain on sale of fixed assets
    (18 )      
Decrease (increase) in assets:
               
Accounts receivable
    1,483       146  
Inventories
    1,757       (6,491 )
Other assets
    574       68  
(Decrease) increase in liabilities:
               
Accounts payable
    (3,156 )     4,122  
Accrued expenses and other long term liabilities
    (1,974 )     954  
 
   
 
     
 
 
Net cash used in continuing operations
    (2,446 )     (4,039 )
Net cash used in discontinued operations
          (107 )
 
   
 
     
 
 
Net cash used in operating activities
    (2,446 )     (4,146 )
 
   
 
     
 
 
Cash flows from investing activities:
               
Proceeds from sales of fixed assets
    18       78  
Capital expenditures, net
    (347 )     (332 )
 
   
 
     
 
 
Net cash used in investing activities
    (329 )     (254 )
 
   
 
     
 
 
Cash flows from financing activities:
               
Borrowings under line of credit
    32,749       31,199  
Line of credit repayments
    (30,316 )     (26,786 )
 
   
 
     
 
 
Net cash provided by financing activities
    2,433       4,413  
 
   
 
     
 
 
Net (decrease) increase in cash and cash equivalents.
    (342 )     13  
Cash and cash equivalents at beginning of year
    1,233       276  
 
   
 
     
 
 
Cash and cash equivalents at end of year
  $ 891     $ 289  
 
   
 
     
 
 
Supplemental cash flow information:
               
Interest paid
  $ 1,115     $ 1,128  
 
   
 
     
 
 
Non-cash investing and financing activities:
               
Property acquired with debt
  $ 231     $ 130  
 
   
 
     
 
 

See notes to unaudited consolidated condensed financial statements.

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MAYOR’S JEWELERS, INC. AND SUBSIDIARIES

NOTES TO THE CONSOLIDATED CONDENSED FINANCIAL STATEMENTS
(Unaudited)

A.   Nature of Business

     Mayor’s Jewelers, Inc. and its subsidiaries (the “Company” or “Mayor’s”) consolidated condensed financial statements as of June 26, 2004 and March 27, 2004, and for the thirteen week periods ended June 26, 2004 and June 28, 2003 have not been audited by certified public accountants, but in the opinion of the management of the Company reflect all adjustments (which include only normal recurring accruals) necessary to present fairly the financial position, results of operations and cash flows for those periods. In accordance with the rules of the Securities and Exchange Commission, these consolidated condensed financial statements do not contain all disclosures required by accounting principles generally accepted in the United States of America. Results of the thirteen week periods ended June 26, 2004 and June 28, 2003 are not necessarily indicative of annual results because of the seasonality of the Company’s business. The information included in this Form 10-Q should be read in conjunction with the financial statements and notes thereto, together with Management’s Discussion and Analysis of Financial Condition and Results of Operations contained in the Company’s Annual Report on Form 10-K for the year ended March 27, 2004.

     Mayor’s is primarily engaged in the sale of fine quality jewelry, timepieces and giftware. The Company operates 28 locations in South and Central Florida and metropolitan Atlanta, Georgia.

     Management believes that barring a significant external event that materially adversely affects the Company’s current business or the current industry trends as a whole, the Company’s borrowing capacity under the credit facility, projected cash flows from operations and other short term borrowings will be sufficient to support the Company’s working capital needs, capital expenditures, any dividend payments on its preferred stock and debt service for at least the next twelve months.

B.   Accounting for Stock-Based Compensation

     The Company applies Accounting Principles Board Opinion No. 25, "Accounting for Stock Issued to Employees,” and related interpretations in accounting for its stock-based compensation plans. No stock-based compensation cost has been recognized for such plans in the accompanying consolidated condensed statements of operations as all options granted had an exercise price equal to the market value of the underlying common stock on the grant date. As required by Statement of Financial Accounting Standards (“SFAS”) No. 148, "Accounting for Stock-Based Compensation-Transition and Disclosure,” which amends SFAS No. 123, “Accounting for Stock-Based Compensation,” the following table estimates the pro-forma effect on net loss and loss per share had the Company applied the fair value recognition provision of SFAS No. 123 to stock-based employee compensation:

                 
    Thirteen Weeks   Thirteen Weeks
    Ended June 26, 2004
  Ended June 28, 2003
Net loss attributable to common stockholders as reported
  $ (2,311 )   $ (4,146 )
Stock-based employee compensation expense determined under fair-value-based method for all awards, net of tax
    (142 )     (345 )
 
   
 
     
 
 
Pro-forma net loss
  $ (2,453 )   $ (4,491 )
 
   
 
     
 
 
 
               
Loss per share
               
As reported basic and diluted:
  $ (0.06 )   $ (0.21 )
 
   
 
     
 
 
 
Pro-forma basic and diluted:
  $ (0.07 )   $ (0.23 )
 
   
 
     
 
 

     The fair value of each option grant was estimated as of the date of grant using the Black-Scholes option-pricing model with the following weighted average assumptions used for grants during the thirteen weeks ended June 26, 2004 and June 28, 2003: expected volatility of 93% and 93%, respectively, risk-free interest rate of 3.84% and 2.49%, respectively, expected lives of approximately five years and a dividend yield of zero for the periods presented. There were no options granted during the thirteen weeks ended June 26, 2004 and June 28, 2003.

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C.   Term Loan and Credit Facility

     As of June 26, 2004, the Company had a $58 million working capital credit facility with Fleet Retail Finance and GMAC and a $12.7 million junior secured term loan with Back Bay Capital. Both of the debt facilities have a maturity date of August 20, 2005 and are collateralized by substantially all of the Company’s assets. Availability under the working capital facility is determined based upon a percentage formula applied to certain inventory and accounts receivable as amended on February 20, 2004, and has certain restrictions regarding borrowing availability. The interest rate under the working capital facility as of June 26, 2004 was 5.25% (prime plus 1.25%). The working capital facility currently contains certain financial covenants that limit capital expenditures. The junior secured term loan currently bears an effective interest rate of 14% and is subject to similar restrictions and covenants as the working capital facility as well as certain prepayment penalties.

     Based on this, after accounting for the foregoing borrowing restrictions, the Company had approximately $48.3 million of borrowing capacity under its facility and, after netting the outstanding borrowings of $35.4 million and letter of credit commitments of $600,000, the Company had excess borrowing capacity of approximately $12.3 million.

D.   Inventories

     Inventories are summarized as follows:

                                 
    (amounts shown in thousands)
    June 26, 2004
  March 27, 2004
    Company   Held on   Company   Held on
    Owned
  Consignment
  Owned
  Consignment
Raw materials
  $ 1,266             $ 1,415          
Finished goods
    77,802     $ 12,568       79,410     $ 11,460  
 
   
 
     
 
     
 
     
 
 
 
  $ 79,068     $ 12,568     $ 80,825     $ 11,460  
 
   
 
     
 
     
 
     
 
 

E.   Related Party Transactions

     On August 20, 2002, the Company closed on a $15.05 million gross equity investment transaction with Henry Birks & Sons Inc. (“Birks”). The Company incurred expenses related to the raising of the capital of approximately $1.5 million which was netted against the proceeds in stockholders’ equity. As consideration for the investment, Birks received 15,050 shares of Series A Convertible Preferred Stock, a newly formed class of stock that was convertible into 50,166,667 shares of common stock. Birks also received warrants that were exercisable for 12,424,596 shares of common stock at $0.30 per share, 12,424,596 shares of common stock at $0.35 per share and 12,424,595 shares of common stock at $0.40 per share. Of the net proceeds raised of $13.55 million, a fair value of $1.0 million has been allocated to the warrants. The preferred stock and warrants were issued by the Company without being registered, relying on an exemption under 4(2) of the Securities Act of 1933, as amended. Birks had entered into an Amended and Restated Registration Rights Agreement with the Company, whereby Birks has the right to require the Company to register all of the shares underlying the above described securities issued to Birks.

     On November 6, 2003, Birks exercised 32,523,787 of the warrants on a cashless basis based on an average market price of $0.766, as defined in the warrant agreements. The cashless feature of exercise resulted in the issuance of 17,352,997 shares of common stock and the forfeiture of 15,170,790 warrants. Following the exercise of the warrants, there were 4,750,000 warrants that remained outstanding which were previously assigned to certain current and former members of management of Birks and its Board of Directors. On March 22, 2004, Birks sold 1,000,000 shares of Mayor’s common stock at $0.50 per share in a private placement sale to the spouse of one of the Company’s Directors. The sale of stock resulted in compensation expense of $200,000 recorded by Mayor’s which represents the difference between the market value of the stock and the selling price at the date of the sale. On June 15, 2004, Birks sold 500,000 and 250,000 shares of Mayor’s common stock to one of the Company’s Directors and a consultant to Birks, respectively, for $0.50 per share in a private placement sale. The sale of the 750,000 shares of common stock resulted in compensation expense of $135,000 recorded by Mayor’s which represented the difference between the market value of the stock and the selling price at the date of the sale, which is included in selling, general and administrative expenses in the Consolidated Condensed Statement of Operations for the thirteen weeks ended June 26, 2004.

     The Series A Convertible Preferred Stock (“Series A Preferred”) provided that the holders of the preferred stock were entitled to receive dividends on each share of preferred stock at a rate per annum of $95 per share which equates to approximately $1.4 million annually, a 9.5% yield on the $15,050,000 investment. During the thirteen weeks ended June 28,

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2003, approximately $357,000 of dividends were cumulated and reflected in the Consolidated Condensed Statement of Operations for that period.

     On February 20, 2004, the Company issued a newly created Series A-1 Convertible Preferred Stock (“Series A-1 Preferred”) to Birks in exchange for its shares of Series A Preferred whereby each share of Series A Preferred was exchanged for one share of Series A-1 Preferred. This exchange took place in order to effectuate the early payment of dividends already earned by Birks. The Series A-1 Preferred is substantially identical to the Series A Preferred, with the exception of certain changes primarily to the provisions regarding the payment of dividends, future dividend rates, and the conversion rate.

     In connection with the exchange of preferred shares, Birks agreed to (a) reimburse the Company in full for all Transaction expenses, (b) reduce the dividend rate from $95 per share to $80 per share per annum on the Series A-1 Preferred, resulting in a savings in cumulative dividends of approximately $225,750 annually; and (c) waive the dividend for one year on the Series A-1 Preferred. Therefore, there are no cumulative dividends affecting net income attributable to common stockholders for the thirteen weeks ended June 26, 2004.

     Upon conversion of the preferred shares, Birks would own approximately 75.5% of the then outstanding common stock in Mayor’s.

     Mayor’s Chief Executive Officer, Chief Financial Officer, Group VP-Finance, Group VP-Supply Chain Operations, Group VP-Strategy and Business Integration, Group Creative Director and other members of Mayor’s management serve in similar capacities for Birks. As of July 2004, the VP-Retail began serving in a similar capacity for Birks as for Mayor’s and the Group VP-Category Management began assisting Birks in the category management of Birks’ branded watch business. In addition, Thomas A. Andruskevich, Chairman of the Mayor’s Board of Directors, and its President, and Chief Executive Officer, and Filippo Recami, a Director of Mayor’s, serve as Directors of Birks. Lorenzo Rossi di Montelera, a Director of Mayor’s, serves as the Chairman of the Board of Directors of Birks.

     During the thirteen weeks ended June 26, 2004 and June 28, 2003, Mayor’s incurred approximately $8,000 and $14,000, respectively, of net costs from Birks related to advisory, management and corporate services pursuant to the Management Expense Reimbursement Agreement which was net of expenses charged to Birks from Mayor’s for similar services. Also, during the thirteen weeks ended June 26, 2004 and June 28, 2003, Mayor’s purchased approximately $327,000 and $28,000, respectively, of merchandise from Birks pursuant to a Manufacturing & Sale Agreement. As of June 26, 2004, the Company owed Birks $352,000 related to purchases of inventory, advisory, management and corporate services and for expenses paid by Birks on behalf of Mayor’s.

     On April 22, 2004, the Company entered into a Management Consulting Services Agreement (the “Agreement”) with Regaluxe Investment Sarl, a company incorporated under the laws of Luxembourg (“Regaluxe”), to become effective on May 1, 2004. Under the Agreement, Regaluxe is to provide advisory, management and corporate services to the Company. During the thirteen weeks ended June 26, 2004, the Company incurred costs of $125,000 related to such services.

     Regaluxe is the controlling shareholder of Henry Birks & Sons Holdings Inc. which is the controlling shareholder of Birks. Two of the Company’s directors, Filippo Recami and Dr. Lorenzo Rossi di Montelera, are affiliated with Regaluxe. Mr. Recami is the Chief Executive Officer and managing director of Regaluxe, and Dr. Rossi is a member of the Board of Directors of Regaluxe. Furthermore, Dr. Rossi shares joint voting control over the shares of Iniziativa S.A., which owns 100% of the outstanding stock of Regaluxe. The Board of Directors of the Company waived the provisions of the Company’s Code of Conduct relating to related party transactions when the Board of Directors approved the Company entering into the Agreement with Regaluxe.

F.   Legal Proceedings

     The Company is from time to time involved in litigation incident to the conduct of its business. In these pending matters, the Company believes that the resolution of these matters should not materially affect the Company’s financial position; however, there can be no assurance as to the final result of these legal matters.

G.   Subsequent Events

     On July 29, 2004, Birks, the controlling stockholder of Mayor’s, notified the Board of Directors of Mayor’s that Birks was interested in combining the Mayor’s and Birks companies. The Board of Directors of Mayor’s has formed a special committee composed only of independent board members in order to consider the Birks proposal. Mayor’s and Birks have not discussed the material terms of the proposed transaction and there can be no assurance that any discussions between Birks and Mayor’s will result in the parties entering into a definitive agreement regarding any such corporate reorganization.

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Item 2.  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Results of Operations

     The discussion and analysis below contains trend analysis and other forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The Company’s actual results could differ materially from those anticipated in any forward-looking statements as a result of certain factors set forth below and elsewhere in this report and in the Company’s Annual Report on Form 10-K for the year ended March 27, 2004 and other reports filed with the Securities and Exchange Commission.

Overview

     Mayor’s currently operates 28 luxury jewelry stores in South and Central Florida and metropolitan Atlanta, Georgia. The retail jewelry market is particularly subject to the level of consumer discretionary income and the subsequent impact on the type and value of goods purchased. With the consolidation of the retail industry, the Company believes that competition and consolidation both within the luxury goods retail industry and with other competing general and specialty retailers and discounters will continue to increase. The luxury watch brand business comprise a significant portion of the Company’s business, which management believes is a result of the Company’s ability to effectively market high-end watches. If, for any reason, the Company is unable to obtain or sell certain watches, it could have a material adverse effect on the Company’s business, financial condition and operating results.

     The success of the Company’s operations depends to a certain extent on the ability of mall anchor tenants and other attractions to generate customer traffic in the vicinity of the Mayor’s stores. The negative performance of a mall could have an adverse effect on Mayor’s operations, caused by events such as the loss of mall anchor tenants in the regional malls where the Mayor’s stores are located, the opening of competing regional malls or stores and other economic downturns affecting customer mall traffic.

     One of the Company’s core strategies is to continue to increase gross profit and gross margin over the next several years. The Company’s strategy for gross profit and gross margin improvement is to reduce the cost of merchandise purchased through leveraging the Company’s purchasing power and increasing sales of exclusive and brand merchandise, and to move the mix of sales towards higher margin jewelry items, including a renewed focus on the bridal business. In addition, the Company expects to refine the allocation and management of inventory in its stores, and as a result, other direct costs such as the cost of financing inventory and inventory markdowns are expected to decrease. However, there can be no assurance that the Company’s strategy to increase gross profit and gross margin will be successful. In addition, the Company is focusing on controlling and decreasing, where appropriate, operating costs which include the sharing of services of certain officers and other members of senior management. The relationship with Birks has brought synergies to both companies in several areas, including the production of holiday catalogs, television campaigns and other marketing efforts; the attainment of favorable terms on its banking facilities; and the ability to strengthen and/or consolidate supplier relationships with improved terms as a result of leveraging the credibility and stronger purchasing power of the combined companies.

     The retail jewelry business is seasonal in nature with a higher proportion of sales and a significant portion of the Company’s earnings generated during the third fiscal quarter holiday selling season and, therefore, the results of its operations for the thirteen weeks ended June 26, 2004 and June 28, 2003 are not necessarily indicative of the results of the entire fiscal year.

Thirteen Weeks Ended June 26, 2004 compared to the Thirteen Weeks ended June 28, 2003

     The Company’s net sales for the thirteen weeks ended June 26, 2004 were $29.1 million compared to $24.5 million for the thirteen weeks ended June 28, 2003. The increase in revenues for the thirteen weeks ended June 26, 2004 is primarily due to the result of an effective mix of merchandising and increase of inventory unit offerings in stores, due in part to the improved financial position of the Company and enhanced marketing and customer events, as well as increased consumer confidence and spending compared to the same period last year. Comparable store sales (sales in stores open in both thirteen week periods), increased 18.5% over the similar thirteen week period in 2003.

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     Gross profit was $12.2 million and 41.7% of sales for the thirteen weeks ended June 26, 2004 compared to $9.9 million and 40.4% of sales for the thirteen weeks ended June 28, 2003. The Company believes the increase in gross profit and gross margin (gross profit as a percentage of sales) is primarily due to the continued successful execution of merchandising strategies which began to be implemented last fiscal year.

     Selling, general and administrative expenses were $12.5 million or 43.0% of net sales for the thirteen weeks ended June 26, 2004 compared to $11.8 million or 48.2% of net sales for the thirteen weeks ended June 28, 2003. The increase in selling, general and administrative expenses for the thirteen weeks ended June 26, 2004 is primarily a result of the increase in variable costs related to the increase in sales and expanded marketing efforts. The decrease in selling, general and administrative expenses as a percentage of sales is due to the positive impact of the increase in comparable stores sales which were able to better absorb the fixed costs compared to the prior year fiscal quarter.

     Depreciation and amortization expenses were $0.8 million for the thirteen weeks ended June 26, 2004 compared to $0.9 million for the thirteen weeks ended June 28, 2003.

     Interest and other income was $3,000 for the thirteen weeks ended June 26, 2004 compared to $60,000 for the thirteen weeks ended June 28, 2003. Interest and other financial costs were $1.1 million for the thirteen weeks ended June 26, 2004 and June 28, 2003.

FINANCIAL CONDITION

Liquidity and Capital Resources

     As of June 26, 2004, the Company had a $58 million working capital credit facility with Fleet Retail Finance and GMAC and a $12.7 million junior secured term loan with Back Bay Capital. Both of the debt facilities have a maturity date of August 20, 2005 and are collateralized by substantially all of the Company’s assets. Availability under the working capital facility is determined based upon a percentage formula applied to certain inventory and accounts receivable as amended on February 20, 2004, and has certain restrictions regarding borrowing availability. The interest rate under the working capital facility as of June 26, 2004 was 5.25% (prime plus 1.25%). The working capital facility currently contains certain financial covenants that limit capital expenditures. The junior secured term loan currently bears an effective interest rate of 14% and is subject to similar restrictions and covenants as the working capital facility as well as certain prepayment penalties.

     Based on this, after accounting for the foregoing borrowing restrictions, the Company had approximately $48.3 million of borrowing capacity under its working capital facility at June 26, 2004 and, after netting the outstanding borrowings of $35.4 million and letter of credit commitments of $600,000, the Company had excess borrowing capacity of approximately $12.3 million. The Company relies on its short term borrowings under the credit facility to finance its operations on a day to day basis. Substantially all of the assets of the Company have been pledged under the facility and term loan.

     During the thirteen weeks ended June 26, 2004, cash flows from continuing operating activities used $2.4 million in cash. The use of cash for operating activities was primarily the result of the working capital needs due to the net loss for the thirteen weeks ended June 26, 2004, the decrease in accounts payable and accrued expenses offset by the decrease in inventories and accounts receivable. During the thirteen weeks ended June 28, 2003, cash flows from continuing operating activities used $4.0 million in cash. Cash flows for discontinued operations used $0.1 million in cash. The use of cash for operating activities was primarily the result of the working capital needs due to the net loss for the thirteen weeks ended June 28, 2003, the increase in inventories, offset by the increase in accounts payable and accrued expenses.

     Net cash used in investing activities was $0.3 million during the thirteen weeks ended June 26, 2004 and June 28, 2003 primarily related to capital expenditures.

     Net cash provided by financing activities of $2.4 million and $4.4 million during the thirteen weeks ended June 26, 2004 and June 28, 2003, respectively, related to net borrowings under the credit facility.

     Management believes that barring a significant external event that materially adversely affects Mayor’s current business or the current industry trends as a whole, Mayor’s borrowing capacity under the credit facility, projected cash flows from operations and other short term borrowings will be sufficient to support the Company’s working capital needs, capital expenditures and debt service for at least the next twelve months.

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FORWARD-LOOKING STATEMENTS

     This report and other written reports and releases and oral statements made from time to time by the Company contain forward-looking statements which can be identified by their use of words like “plans,” “expects,” “believes,” “will,” “anticipates,” “intends,” “projects,” “estimates,” “could,” “would,” “may,” “planned,” “goal,” and other words of similar meaning. All statements that address expectations, possibilities or projections about the future, including without limitation statements about the Company’s strategies for growth, expansion plans, sources or adequacy of capital, expenditures and financial results are forward-looking statements.

     One must carefully consider such statements and understand that many factors could cause actual results to differ from the forward-looking statements, such as inaccurate assumptions and other risks and uncertainties, some known and some unknown. No forward-looking statement is guaranteed and actual results may vary materially. Such statements are made as of date provided, and the Company assumes no obligation to update any forward-looking statements to reflect future developments or circumstances.

     One should carefully evaluate such statements by referring to the factors described in the Company’s filings with the Securities and Exchange Commission, especially on Form’s 10-K, 10-Q and 8-K. Particular review is to be made of Items 1, 2, 3 and 7 of the Form 10-K and Part I, Item 2 of the Form’s 10-Q where the Company discusses in more detail various important risks and uncertainties that could cause actual results to differ from expected or historical results. The Company notes these factors for investors as permitted by the Private Securities Litigation Act of 1995. Since it is not possible to predict or identify all such factors, the identified items are not a complete statement of all risks or uncertainties.

CRICTICAL ACCOUNTING POLICIES AND ESTIMATES

     The preparation of financial statements in conformity with accounting principles generally accepted in the United State of America requires the Company to make estimates and assumptions about future events and their impact on amounts reported in the financial statements and related notes. Since future events and their impact cannot be determined with certainty, the actual results may differ from those estimates. These estimates and assumptions are evaluated on an on-going basis and are based on historical experience and on various factors that are believed to be reasonable.

     The Company has identified certain critical accounting policies below.

     Reserve for inventory shrink and slow moving inventory. The reserve for inventory shrink is estimated for the period from the last physical inventory date to the end of the reporting period on a store by store basis and at the Company’s distribution center. Such estimates are based on experience and the shrinkage results from the last physical inventory. The shrinkage rate from the most recent physical inventory, in combination with historical experience, is the basis for providing a shrink reserve.

     The Company writes down its inventory for estimated slow moving inventory equal to the difference between the cost of inventory and the estimated market value based on assumptions about future demand and market conditions. If actual market conditions are less favorable than those projected by management, additional inventory write-downs may be required.

     Allowance for doubtful accounts. The Company maintains allowances for doubtful accounts for estimated losses resulting from the inability of its customers to make required payments. If the financial condition of Mayor’s customers were to deteriorate, resulting in an impairment of their ability to make payments, additional allowances may be required.

     Long-lived Assets. Long-lived assets held and used by the Company are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of the asset may not be recoverable. Measurement of an impairment loss for such long-lived assets would be based on the fair value of the asset. Long-lived assets to be disposed of are reported at the lower of the carrying amount or fair value less cost to sell.

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Item 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISKS

Interest Rate Risks

     The Company’s credit facility accrues interest at floating rates, currently based upon prime plus 1.25%. The Company manages its borrowings under this credit facility each day in order to minimize interest expense. The impact on the Company’s earnings per share of a one-percentage point interest rate change on the outstanding balance as of June 26, 2004 would increase or decrease earnings per share by approximately $354,000 or $.01 per share.

     The Company extends credit to its Mayor’s customers under its own revolving charge plan with up to three-year payment terms. Finance charges, when applicable, are generally currently assessed on customers’ balances at a rate of 1.5% per month. Since the interest rate is fixed at the time of sale, market interest rate changes would not impact the Company’s finance charge income.

Item 4.  CONTROLS AND PROCEDURES.

     (a) Evaluation of Disclosure Controls and Procedures. As of the last day of the period covered by this report, the Company carried out an evaluation, under the supervision and with the participation of management, including the Chief Executive Officer and Chief Financial Officer of the Company, of the effectiveness of the design and operation of the Company’s disclosure controls and procedures. Based upon that evaluation, the Chief Executive Officer and Chief Financial Officer concluded that its disclosure controls and procedures were effective as of the date of their evaluation in timely alerting them to material information relating to the Company (including the Company’s consolidated subsidiaries) required to be included in reports the Company files or submits under the Securities Exchange Act of 1934.

     (b) Changes in Internal Controls. There have been no changes in the Company’s internal control over financial reporting that occurred during the period covered by this report that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

PART II: OTHER INFORMATION

Item 1.  Legal Proceedings

     The Company is from time to time involved in litigation incident to the conduct of its business. There are no pending legal proceedings at this time reportable pursuant to this Item 1. Although certain litigation of the Company is routine and incidental, and such litigation can result in large monetary awards for compensatory or punitive damages, the Company believes that no litigation that is currently pending involving the Company will have a material adverse effect on the Company’s financial condition.

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Item 6.  Exhibits and Reports on Form 8-K

List of Exhibits:

     
3.1
  Certificate of Incorporation. Incorporated by reference from Exhibit 3(i) of Mayor’s Form 8-K filed on July 14, 2000.
 
   
3.2
  Bylaws. Incorporated by reference from Exhibit 3.2 of Mayor’s Form 10-K filed on May 15, 1995.
 
   
31.1
  Certification by Thomas A. Andruskevich, Chairman of the Board, President and Chief Executive Officer, pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a).
 
   
31.2
  Certification by John D. Ball, Chief Financial Officer and Senior Vice President, pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a).
 
   
32.1
  Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
 
   
32.2
  Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

(b)   Reports on Form 8-K:

     On April 29, 2004, the Company filed a Report on Form 8-K, reporting in Item 5 therein that the Company entered into a Management Consulting Services Agreement (the “Agreement”) with Regaluxe Investment Sarl, to become effective on May 1, 2004.

     On June 9, 2004, the Company filed a Report on Form 8-K, reporting in Item 12 therein the issuance of a press release on June 8, 2004, reporting financial results for the fourth fiscal quarter and fiscal year ended March 27, 2004.

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SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
         
  MAYOR’S JEWELERS, INC.
(Registrant)
 
 
  By:   /s/ Thomas A. Andruskevich    
    Chairman of the Board, President and   
    Chief Executive Officer   
 

Date: August 5, 2004

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