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SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-K

(Mark one)

[x] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
OF 1934 For the fiscal year ended December 31, 2000
OR
[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934 For the transition period for __________ to __________
Commission file number 1-11588

SAGA COMMUNICATIONS, INC.
(Exact name of registrant as specified in its charter)




Delaware 38-3042953
(State or other jurisdiction of incorporation or (I.R.S. Employer Identification
organization) No.)

73 Kercheval Avenue
Grosse Pointe Farms, Michigan 48236
(Address of principal executive offices) (Zip Code)


Registrant's telephone number, including area code: (313) 886-7070

Securities registered pursuant to Section 12(b) of the Act:


Name of each exchange on which
Title of each class registered

Class A Common Stock, $.01 par value American Stock Exchange


Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes x No .
----- ----
Indicate by check mark if disclosure of delinquent filers pursuant to Rule
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendments to
this Form 10-K. [ ]

Aggregate market value of the Class A Common Stock and the Class B Common
Stock (assuming conversion thereof into Class A Common Stock) held by
nonaffiliates of the registrant, computed on the basis of $17.10 per share (the
closing price of the Class A Common Stock on March 15, 2001 on the American
Stock Exchange): $249,208,098.

The number of shares of the registrant's Class A Common Stock, $.01 par
value, and Class B Common Stock, $.01 par value, outstanding as of March 15,
2001 was 14,590,241 and 1,888,296, respectively.

DOCUMENTS INCORPORATED BY REFERENCE

1. Proxy Statement for the 2001 Annual Meeting of Stockholders (to be filed with
the Securities and Exchange Commission on or before April 30, 2001) is
incorporated by reference in Part III hereof.




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PART I


ITEM 1. BUSINESS

We are a broadcast company primarily engaged in acquiring, developing and
operating radio and television stations.

RECENT DEVELOPMENTS

Since January 1, 2000, we have acquired the following stations serving the
markets indicated:

- - January 1, 2000: two FM and one AM radio stations (KICD-AM/FM and
KLLT-FM), serving the Spencer, Iowa market for approximately
$6,400,000.

- - July 17, 2000: an FM radio station (WKIO-FM) serving the
Champaign-Urbana, Illinois market for approximately $6,800,000.

- - August 30, 2000: an AM and FM radio station (WHMP-AM and WLZX-FM)
serving the Northhampton, Massachusetts market for approximately
$12,000,000.

- - February 1, 2001: two FM and two AM radio stations (WCVQ-FM, WZZP-FM,
WABD-AM, and WJMR-AM) serving the Clarksville, Tennessee /
Hopkinsville, Kentucky market for approximately $6,700,000.

- - February 1, 2001: one FM radio station (WVVR-FM) serving the
Clarksville, Tennessee / Hopkinsville, Kentucky market for
approximately $7,000,000, including approximately $1,000,000 of the
Company's Class A Common Stock.

In addition, in December 2000 we entered into agreements to acquire the
following stations serving the markets indicated:

- - An AM and FM radio station (WHAI-AM/FM) serving the Greenfield,
Massachusetts market for approximately $2,200,000.

- - Two FM radio stations (KMIT-FM and KGGK-FM) serving the Mitchell, South
Dakota market for approximately $4,050,000.

Both of these acquisitions are subject to the approval of the Federal
Communications Commission and are expected to close during the second quarter of
2001.

For additional information with respect to these acquisitions, see Item 7.
Management's Discussion and Analysis of Financial Condition and Results of
Operations - Liquidity and Capital Resources.


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BUSINESS

As of March 15, 2001 we owned and/or operated four television stations and
two low-power television stations serving three markets; three state radio
networks; and thirty-three FM and twenty AM radio stations serving fourteen
markets, including Columbus, Ohio; Norfolk, Virginia; and Milwaukee, Wisconsin.

The following table sets forth information about our television stations and the
markets they serve as of February 28, 2001:



2000
Market Fall 2000
Ranking by Station Ranking
Number of TV (by
Station Market (a) Households (b) Station Affiliate # of viewers) (b)
- ------- ---------- -------------- ----------------- -----------------


KOAM Joplin, MO - Pittsburg, KS 145 CBS 1
WXVT Greenwood - Greenville, MS 182 CBS 2
KAVU Victoria, TX 204 ABC 1
KVCT (c) Victoria, TX 204 FOX 2
KUNU-LP (d) Victoria, TX 204 Univision 3
KVTX-LP (d) Victoria, TX 204 N/A N/R



(a) Actual city of license may differ from metro market actually served.

(b) Derived from Investing in Television Market Report 2000, based on A.C.
Nielson ratings and data.

(c) Station operated under the terms of a local marketing agreement
("LMA").

(d) Since stations are simulcast, ranking information pertains to the
combined stations.

N/R Station does not appear in Investing in Television Market Report 2000.






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The following table sets forth information about our radio stations and the
markets they serve as of February 28, 2001:



2000 Fall 2000
Market Target
Ranking Demographics
by Radio Ranking (by Target
Station Market (a) Revenue (b) Station Format listeners) (c) Demographics
- ------- ---------- ----------- -------------- -------------- ------------

FM:
WSNY Columbus, OH 30 Adult Contemporary 1 Women 25-54
WKLH Milwaukee, WI 32 Classic Hits 1 Men 35-49
WLZR Milwaukee, WI 32 Album Oriented Rock 1 Men 18-34
WJMR Milwaukee, WI 32 R&B Oldies 12 Adults 35-49
WFMR Milwaukee, WI 32 Classical 8 Adults 45+
WNOR Norfolk, VA 45 Album Oriented Rock 2 Men 18-34
WAFX Norfolk, VA 45 Classic Hits 1 Men 35-49
KSTZ Des Moines, IA 75 Hot Adult Contemporary 2 Women 18-34
KIOA Des Moines, IA 75 Oldies 1 Adults 35-54
KAZR Des Moines, IA 75 Album Oriented Rock 1 Men 18-34
KLTI Des Moines, IA 75 Soft Adult Contemporary 3 Women 35-54
WMGX Portland, ME 98 Hot Adult Contemporary 1 Women 25-54
WYNZ Portland, ME 98 Oldies 4 Adults 35-54
WPOR Portland, ME 98 Country 1 Adults 35+
WAQY Springfield, MA 105 Album Oriented Rock 1 Men 18-49
WLZX Springfield, MA 105 Active Rock 6 Men 18-34
WZID Manchester, NH 113 Adult Contemporary 1 Adults 25-54
WQLL Manchester, NH 113 Oldies 3 Adults 35-54
WLRW Champaign, IL 153 Hot Adult Contemporary 1 Women 18-49
WIXY Champaign, IL 153 Country 1 Adults 25-54
WKIO Champaign, IL 153 Oldies 5 Adults 35-54
WYMG Springfield, IL 165 Classic Hits 1 Men 25-54
WQQL Springfield, IL 165 Oldies 4 Adults 35-54
WDBR Springfield, IL 165 Contemporary Hits 1 Women 18-34
WMHX Springfield, IL 165 Hot Adult Contemporary 8 Women 18-49
WNAX Sioux City IA 210 Full Service/Country 3(d) Adults 35+
KISM Bellingham, WA N/A Rock 1(e) Men 25-49
KAFE Bellingham, WA N/A Adult Contemporary 1(e) Women 25-54
KICD Spencer, IA N/A Country N/R Adults 35+
KLLT Spencer, IA N/A Soft Adult Contemporary N/R Adults 25-54
WCVQ Clarksville, TN / N/A Hot Adult Contemporary 2(e) Women 18-49
Hopkinsville, KY
WVVR Clarksville, TN / N/A Country 3(e) Adults 25-54
Hopkinsville, KY
WZZP Clarksville, TN / N/A Classic Hits N/R Men 35-49
Hopkinsville, KY


(footnotes on next page)




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2000 Fall 2000
Market Target
Ranking Demographics
by Radio Ranking (by Target
Station Market (a) Revenue (b) Station Format listeners) (c) Demographics
- ------- ---------- ----------- -------------- -------------- ------------

AM:
WVKO Columbus, OH 30 Gospel N/A Adults 35+
WJYI Milwaukee, WI 32 Contemporary Christian N/A Adults 18+
WJOI Norfolk, VA 45 Nostalgia N/A Adults 35+
KRNT Des Moines, IA 75 Nostalgia/Sports 7 Adults 35+
KXTK Des Moines, IA 75 Talk/Sports N/A Adults 35+
WGAN Portland, ME 98 News/Talk 2 Adults 35+
WZAN Portland, ME 98 News/Talk 6(e) Men 35-54
WBAE Portland, ME 98 Nostalgia N/A Adults 35+
WHMP Springfield, MA 105 News/Talk 13(d)(e) Adults 35+
WHNP Springfield, MA 105 News/Talk 13(d)(e) Adults 35+
WFEA Manchester, NH 113 Nostalgia 4 Adults 35+
WTAX Springfield, IL 165 News/Talk 7 Adults 35+
WLLM Springfield, IL 165 Adult Standards N/R Adults 35+
WNAX Yankton, SD 210 Full Service/Country 3(d) Adults 35+
KGMI Bellingham, WA N/A News/Talk 1 Adults 35+
KPUG Bellingham, WA N/A News/Talk 5 Adults 35+
KIXT Bellingham, WA N/A Country 9(e) Adults 35+
KICD Spencer, IA N/A News/Talk/Nostalgia N/R Adults 35+
WDXN Clarksville, TN / N/A Urban Adult Contemporary 5(e) Adults 25-54
Hopkinsville, KY
WJMR Clarksville, TN / N/A R&B Oldies N/R Adults 35-49
Hopkinsville, KY



(a) Actual city of license may differ from metro market actually served.

(b) Derived from Investing in Radio 2000 Market Report.

(c) Information derived from most recent available Arbitron Radio Market
Report.

(d) Since stations are simulcast, ranking information pertains to the
combined stations.

(e) Tied for position.

N/A Information currently not available.

N/R Station does not appear in Arbitron Radio Market Report.




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STRATEGY

Our strategy is to operate top billing radio and television stations in
mid-sized markets. We prefer to operate in mid-sized markets, which we define as
markets ranked from 20 to 200 out of the markets summarized by Investing in
Radio Market Report and Investing in Television Market Report. As of March 15,
2001, we owned and/or operated at least one of the top three billing stations in
each of our radio and television markets for which independent data exists.

Based on the most recent information available, 16 of our 33 FM radio
stations and 1 of our 20 AM radio stations we own and/or operate were ranked
number one (by number of listeners), and 2 of the 6 television stations we own
and/or operate were ranked number one (by number of viewers), in their target
demographic markets. Programming and marketing are key components in our
strategy to achieve top ratings in both our radio and television operations. In
many of our markets, the three or four most highly rated stations (radio and/or
television) receive a disproportionately high share of the market's advertising
revenues. As a result, a station's revenue is dependent upon its ability to
maximize its number of listeners/viewers within an advertiser's given
demographic parameters. In certain cases we use attributes other than specific
market listener data for sales activities. In those markets where sufficient
alternative data is available, we do not subscribe to an independent listener
rating service.

Our radio stations employ a variety of programming formats, including
Classic Hits, Adult Contemporary, Album Oriented Rock, News/Talk, Country and
Classical. We regularly perform extensive market research, including music
evaluations, focus groups and strategic vulnerability studies. Our stations also
employ audience promotions to further develop and secure a loyal following.

We own and/or operate two television stations that are CBS affiliates, one
television station that is an ABC affiliate, one television station that is a
Fox affiliate and one television station that is a Univision affiliate (with an
additional low power television station currently simulcasting this affiliate).
In addition to securing network programming, we also carefully select available
syndicated programming to maximize viewership. We also develop local
programming, including a strong local news franchise.

In operating our stations, we concentrate on the development of strong
decentralized local management, which is responsible for the day-to-day
operations of the station. We compensate local management based on the station's
financial performance, as well as other performance factors that are deemed to
effect the long-term ability of the stations to achieve financial performance
objectives. Corporate management is responsible for long-range planning,
establishing policies and procedures, resource allocation and monitoring the
activities of the stations.




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We actively seek and explore opportunities for expansion through the
acquisition of additional broadcast properties. Under the Telecommunications Act
of 1996 (the "Telecommunications Act"), a company is now permitted to own as
many as 8 radio stations in a single market. See "Federal Regulation of Radio
and Television Broadcasting". The Telecommunications Act also eliminated the
limitations on the number of radio stations one organization can own in total.
We seek to acquire reasonably priced broadcast properties with significant
growth potential that are located in markets with well-established and
relatively stable economies. We often focus on local economies supported by a
strong presence of state or federal government or one or more major
universities. Future acquisitions will be subject to the availability of
financing and compliance with the Communications Act of 1934 (the
"Communications Act") and Federal Communications Commission ("FCC") rules.
Although we review acquisition opportunities on an ongoing basis, we have no
other present understandings, agreements or arrangements to acquire or sell any
radio or television stations, other than those discussed.


ADVERTISING SALES

Virtually all of our revenue is generated from the sale of advertising for
broadcast on our stations. Depending on the format of a particular radio
station, there are a predetermined number of advertisements broadcast each hour.
The number of advertisements broadcast on our television stations may be limited
by certain network affiliation and syndication agreements and, with respect to
children's programs, federal regulation. We determine the number of
advertisements broadcast hourly that can maximize a station's available revenue
dollars without jeopardizing listening/viewing levels. While there may be shifts
from time to time in the number of advertisements broadcast during a particular
time of the day, the total number of advertisements broadcast on a particular
station generally does not vary significantly from year to year. Any change in
our revenue, with the exception of those instances where stations are acquired
or sold, is generally the result of pricing adjustments which are made to ensure
that the station efficiently utilizes available inventory.

Advertising rates charged by radio and television stations are based
primarily on a station's ability to attract audiences in the demographic groups
targeted by advertisers; the number of stations in the market competing for the
same demographic group; the supply of and demand for radio advertising time; and
other qualitative factors, including rates charged by competing radio stations
within a given market. Radio rates are generally highest during morning and
afternoon drive-time hours, while television advertising rates are generally
higher during prime time evening viewing periods. Most advertising contracts are
short-term, generally running for only a few weeks. This allows broadcasters the
ability to modify advertising rates as dictated by changes in station ownership
within a market, changes in listener/viewer ratings and changes in the business
climate within a particular market.

Approximately 80% of our gross revenue in fiscal 2000 (82% in fiscal 1999)
was generated from the sale of local advertising. Additional revenue is
generated from the sale of national advertising, network compensation payments,
barter and other miscellaneous transactions. In all our markets, we attempt to
maintain a local sales force that is generally larger than our competitors. The
principal goal in our sales efforts is to develop long-standing customer
relationships through frequent direct contacts, which we believe represents a
competitive advantage. We also typically provide incentives to our sales staff
to seek out new opportunities resulting in the establishment of new client
relationships, as well as new sources of revenue, not directly associated with
the sale of broadcast time.



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Each of the our stations also engage national independent sales
representatives to assist us in obtaining national advertising revenues. These
representatives obtain advertising through national advertising agencies and
receive a commission from us based on our net revenue from the advertising
obtained. Total gross revenue resulting from national advertising in fiscal 2000
was approximately $20,993,000 or 18.4% of our gross revenue (approximately
$18,475,000 or 18% in fiscal 1999).


COMPETITION

Both radio and television broadcasting are highly competitive businesses.
Our stations compete for listeners/viewers and advertising revenues directly
with other radio and/or television stations, as well as other media, within
their markets. Our radio and television stations compete for listeners/viewers
primarily on the basis of program content and by employing on-air talent which
appeals to a particular demographic group. By building a strong listener/viewer
base comprised of a specific demographic group in each of its markets, we are
able to attract advertisers seeking to reach these listeners/viewers.

Other media, including broadcast television and/or radio (as applicable),
cable television, newspapers, magazines, direct mail, the internet, coupons and
billboard advertising, also compete with us for advertising revenues.

The radio and television broadcasting industries are also subject to
competition from new media technologies that may be developed or introduced,
such as the delivery of audio programming by cable television systems, direct
reception from satellites, and streaming of audio on the internet. We cannot
predict what effect, if any, that any of these new technologies may have on us
or the broadcasting industry.

EMPLOYEES

As of December 31, 2000, we had approximately 669 full-time employees and
303 part-time employees, none of whom are represented by unions. We believe that
our relations with our employees are good.

We employ several high-profile personalities with large loyal audiences in
their respective markets. We have entered into employment and non-competition
agreements with our President and with most of our on-air personalities, as well
as non-competition agreements with our commissioned sales representatives.




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FEDERAL REGULATION OF RADIO AND TELEVISION BROADCASTING

INTRODUCTION. The ownership, operation and sale of radio and television
stations, including those licensed to the Company, are subject to the
jurisdiction of the FCC, which acts under authority granted by the
Communications Act. Among other things, the FCC assigns frequency bands for
broadcasting; determines the particular frequencies, locations and operating
power of stations; issues, renews, revokes and modifies station licenses;
determines whether to approve changes in ownership or control of station
licenses; regulates equipment used by stations; adopts and implements
regulations and policies that directly or indirectly affect the ownership,
operation and employment practices of stations; and has the power to impose
penalties for violations of its rules or the Communications Act.

The following is a brief summary of certain provisions of the
Communications Act and of specific FCC regulations and policies. Reference
should be made to the Communications Act, FCC rules and the public notices and
rulings of the FCC for further information concerning the nature and extent of
federal regulation of broadcast stations.

LICENSE RENEWAL. Radio and television broadcasting licenses are granted
for maximum terms of eight years, and are subject to renewal upon application to
the FCC. Under its "two-step" renewal process, the FCC must grant a renewal
application if it finds that during the preceding term the licensee has served
the public interest, convenience and necessity, and there have been no serious
violations of the Communications Act or the FCC's rules which, taken together,
would constitute a pattern of abuse. If a renewal applicant fails to meet these
standards, the FCC may either deny its application or grant the application on
such terms and conditions as are appropriate, including renewal for less than
the full 8-year term. In making the determination of whether to renew the
license, the FCC may not consider whether the public interest would be served by
the grant of a license to a person other than the renewal applicant. If the FCC,
after notice and opportunity for a hearing, finds that the licensee has failed
to meet the requirements for renewal and no mitigating factors justify the
imposition of lesser sanctions, the FCC may issue an order denying the renewal
application, and only thereafter may the FCC accept applications for a
construction permit specifying the broadcasting facilities of the former
licensee. Petitions may be filed to deny the renewal applications of any of the
Company's stations, but any such petitions must raise issues that would cause
the FCC to deny a renewal application under the standards adopted in the
"two-step" renewal process. Under the Communications Act, if a broadcast station
fails to transmit signals for any consecutive 12-month period, the FCC license
expires at the end of that period.




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The following table sets forth the market and broadcast power of each of the
Company's broadcast stations and the date on which each such station's FCC
license expires:



Expiration Date of
Station Market(1) Power (Watts)(2) FCC Authorization
- ------- --------- ---------------- ------------------

FM:
WSNY Columbus, OH 50,000 October 1, 2004
WKLH Milwaukee, WI 50,000 December 1, 2004
WLZR Milwaukee, WI 50,000 December 1, 2004
WFMR Milwaukee, WI 6,000 December 1, 2004
WJMR Milwaukee, WI 6,000 December 1, 2004
WNOR Norfolk, VA 50,000 October 1, 2003
WAFX Norfolk, VA 100,000 October 1, 2003
KSTZ Des Moines, IA 100,000 February 1, 2005
KIOA Des Moines, IA 100,000 February 1, 2005
KAZR Des Moines, IA 100,000 February 1, 2005
KLTI Des Moines, IA 100,000 February 1, 2005
WMGX Portland, ME 50,000 April 1, 2006
WYNZ Portland, ME 25,000 April 1, 2006
WPOR Portland, ME 50,000 April 1, 2006
WLZX Northampton, MA 6,000 April 1, 2006
WAQY Springfield, MA 50,000 April 1, 2006
WZID Manchester, NH 50,000 April 1, 2006
WQLL Manchester, NH 6,000 April 1, 2006
WYMG Springfield, IL 50,000 December 1, 2004
WQQL Springfield, IL 50,000 December 1, 2004
WDBR Springfield, IL 50,000 December 1, 2004
WYXY Lincoln, IL 25,000 December 1, 2004
WLRW Champaign, IL 50,000 December 1, 2004
WIXY Champaign, IL 25,000 December 1, 2004
WKIO Urbana, IL 25,000 December 1, 2004
WNAX Yankton, SD 100,000 April 1, 2005
KISM Bellingham, WA 100,000 February 1, 2006
KAFE Bellingham, WA 100,000 February 1, 2006
KICD Spencer, IA 100,000 February 1, 2005
KLLT Spencer, IA 25,000 February 1, 2005
WCVQ Fort Campbell, KY 100,000 August 1, 2004
WZZP Hopkinsville,KY 6,000 August 1, 2004
WVVR Hopkinsville, KY 100,000 August 1, 2004
KMIT(6) Mitchell, SD 100,000 April 1, 2005
KGGK(6) Wessington Springs, SD 100,000 April 1, 2005
WHAI(6) Greenfield, MA 6,000 April 1, 2006


(footnotes on next page)



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Expiration Date of
Station Market(1) Power (Watts)(2) FCC Authorization
- ------- --------- ---------------- ------------------

AM:
WVKO Columbus, OH 1,000 October 1, 2004
WJYI Milwaukee, WI 1,000 December 1, 2004
WJOI Norfolk, VA 1,000 October 1, 2003
KRNT Des Moines, IA 5,000 February 1, 2005
KXTK Des Moines, IA 10,000 February 1, 2005
WGAN Portland, ME 5,000 April 1, 2006
WZAN Portland, ME 5,000 April 1, 2006
WBAE Portland, ME 1,000 April 1, 2006
WHNP Springfield, MA 2,500(5) April 1, 2006
WHMP Northampton, MA 1,000 April 1, 2006
WFEA Manchester, NH 5,000 April 1, 2006
WTAX Springfield, IL 1,000 December 1, 2004
WLLM Lincoln, IL 1,000(5) December 1, 2004
WNAX Yankton, SD 5,000 April 1, 2005
KGMI Bellingham, WA 5,000 February 1, 2006
KPUG Bellingham, WA 10,000 February 1, 2006
KIXT Bellingham, WA 1,000(5) February 1, 2006
KICD Spencer, IA 1,000 February 1, 2005
WJMR Fort Campbell, KY 1,000(5) August 1, 2004
WDXN Clarksville, TN 1,000(5) August 1, 2004
WHAI(6) Greenfield, MA 1,000 April 1, 2006

TV/CHANNEL:
KOAM (Ch 7) Joplin, MO/Pittsburg, KS 316,000 (vis), 61,600 (aur) June 1, 2006
KAVU (Ch 25) Victoria, TX 2,140,000(vis), 214,000(aur) August 1, 2006
KVCT(3) (Ch 19) Victoria, TX 155,000(vis), 15,500(aur) August 1, 2006
KUNU-LP(4) (Ch 21) Victoria, TX 1,000 (vis) August 1, 2006
KVTX-LP(4) (Ch 45) Victoria, TX 1,000 (vis) August 1, 2006
KXTS-LP(4) (Ch 41) Victoria, TX 1,000 (vis) May 21, 2001
WXVT (Ch 15) Greenville, MS 2,746,000(vis), 549,000(aur) June 1, 2005



(1) Some stations are licensed to a different community located within the
market that they serve.

(2) Some stations are licensed to operate with a combination of effective
radiated power ("ERP") and antenna height which may be different from,
but provide equivalent coverage to, the power shown. The ERP of
television stations is expressed in terms of visual ("vis") and aural
("aur") components. WVKO(AM), KXTK(AM), KPUG(AM), KGMI(AM), and
KIXT(AM) operate with lower power at night than the power shown.

(3) The Company programs this station pursuant to a local marketing
agreement with the licensee of KVCT, Surtsey Productions, Inc.

(4) KUNU-LP, KXTS-LP and KVTX-LP are "low power" television stations that
operate as "secondary" stations (i.e., if they conflict with the
operations of a "full power" television station, the low power station
must change their facilities or terminate operations).

(5) Operates daytime only or with greatly reduced power at night.

(6) Pending Acquisition.



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OWNERSHIP MATTERS. The Communications Act prohibits the assignment of a
broadcast license or the transfer of control of a broadcast licensee without the
prior approval of the FCC. In determining whether to grant or renew a broadcast
license, the FCC considers a number of factors pertaining to the licensee,
including compliance with the Communications Act's limitations on alien
ownership; compliance with various rules limiting common ownership of broadcast,
cable and newspaper properties; and the "character" and other qualifications of
the licensee and those persons holding "attributable or cognizable" interests
therein.

Under the Communications Act, broadcast licenses may not be granted to any
corporation having more than one-fifth of its issued and outstanding capital
stock owned or voted by aliens (including non-U.S. corporations), foreign
governments or their representatives (collectively, "Aliens"). The
Communications Act also prohibits a corporation, without FCC waiver, from
holding a broadcast license if that corporation is controlled, directly or
indirectly, by another corporation in which more than 25% of the issued and
outstanding capital stock is owned or voted by Aliens. The FCC has issued
interpretations of existing law under which these restrictions in modified form
apply to other forms of business organizations, including partnerships. As a
result, the Company, which serves as a holding company for its various radio
station subsidiaries, cannot have more than 25% of its stock owned or voted by
Aliens.

The Communications Act and FCC rules also generally prohibit or restrict
the common ownership, operation or control of a radio broadcast station and a
television broadcast station serving the same geographic market, and of a radio
broadcast station and a daily newspaper serving the same geographic market.
Additionally, the Communications Act and FCC rules also generally prohibit or
restrict the common ownership, operation or control of a television broadcast
station and a daily newspaper serving the same geographic market, and of a
television broadcast station and a cable television system serving the same
geographic market. The FCC's rules permit the ownership of up to two television
stations by the same entity if (a) at least eight independently owned and
operated full-power commercial and noncommercial TV stations would remain
post-merger in the Designated Market Area ("DMA") in which the communities of
license of the TV stations in question are located, and (b) the two merging
stations are not both among the top four-ranked stations in the market as
measured by audience share. In counting the number of independently owned
stations in the market, the FCC counts only those stations whose Grade B signal
contour overlaps with the Grade B contour of at least one of the stations in the
proposed combination. The FCC also will permit the combined ownership of two
broadcast TV stations if they are located in different DMAs without regard to
contour overlap. The FCC established criteria for obtaining a waiver of the
rules to permit the ownership of two television stations in the same DMA that
would not otherwise comply with the FCC's rules. Under certain circumstances, a
television station may merge with a "failed" or "failing" station or an
"unbuilt" station if strict criteria are satisfied. Additionally, the FCC now
permits a party to own up to two television stations (if permitted under the
modified TV duopoly rule) and up to six radio stations (if permitted under the
local radio ownership rules), or one television station and up to seven radio
stations, in any market where at least 20 independently owned media voices
remain in the market after the combination is effected ("Qualifying Market").
The FCC will permit the common ownership of up to two television stations and
four radio stations in any market where at least 10 independently owned media
voices remain after the combination is effected. The FCC will permit the common
ownership of up to two television stations and one radio station notwithstanding
the number of voices in the market. The FCC also adopted rules that make
television time brokerage agreements or LMA's count as if the brokered station
were owned by the brokering station in making a determination of compliance with
the FCC's multiple ownership rules. LMA's entered into before November 5, 1996,
are grandfathered until 2004. LMA's entered into on or after November 5, 1996,
must be terminated by August 6, 2001. Under the FCC's rules, as recently
revised, absent waivers, the Company would not be permitted to acquire any
newspaper in a geographic market in which it now owns any radio broadcast
properties, or to acquire any newspaper or cable television system in a
geographic market


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in which it now owns any television broadcast station. The Company would not be
permitted to acquire a television broadcast station (other than low power
television) in a non-Qualifying Market in which it now owns any television
properties. The FCC revised its rules to permit a television station to
affiliate with two or more major networks of television broadcast stations under
certain conditions. (Major existing networks are still subject to the FCC's dual
network ban).

The Company is permitted to own an unlimited number of radio stations on a
nationwide basis (subject to local ownership restrictions described below). The
Company is permitted to own an unlimited number of television stations on a
nationwide basis so long as the ownership of the stations would not result in an
aggregate national audience reach (i.e., the total number of television
households in the Arbitron Area of Dominant Influence ("ADI") markets in which
the relevant stations are located divided by the total national television
households as measured by ADI data at the time of a grant, transfer or
assignment of a license) of 35%.

Under the Communications Act, the Company is permitted to own radio
stations (without regard to the audience shares of the stations) based upon the
number of radio stations in the relevant radio market as follows:



Number of Stations Number of Stations
In Radio Market Company Can Own
- ------------------ ------------------

14 or Fewer Total of 5 stations, not more than 3 in the same service (AM or FM) except the
Company cannot own more than 50% of the stations in the market.

15-29 Total of 6 stations, not more than 4 in the same service (AM or FM).

30-44 Total of 7 stations, not more than 4 in the same service (AM or FM).

45 or More Total of 8 stations, not more than 5 in the same service (AM or FM).


Notwithstanding these limitations, new rules to be promulgated under the
Communications Act also may permit the Company to own, operate, control or have
a cognizable interest in additional radio broadcast stations if the FCC
determines that such ownership, operation, control or cognizable interest will
result in an increase in the number of radio stations in operation. No firm date
has been established for initiation of this proceeding.

The FCC generally applies its ownership limits to "attributable" interests
held by an individual, corporation, partnership or other association. In the
case of corporations holding broadcast licenses, the interests of officers,
directors and those who, directly or indirectly, have the right to vote 5% or
more of the corporation's stock (or 20% or more of such stock in the case of
certain passive investors that are holding stock for investment purposes only)
are generally attributable, as are positions of an officer or director of a
corporate parent of a broadcast licensee. In new rules adopted in August 1999
the FCC increased the benchmark for passive investors from 10% to 20%.
Currently, three of the Company's officers and directors have an attributable
interest in any company applying for or licensed to operate broadcast stations
other than the Company.



-13-
14
On January 19, 2001, the FCC concluded a proceeding initiated March 12,
1992, in which it revised its ownership attribution rules. In its "Memorandum
Opinion and Order on Reconsideration", the FCC generally affirmed its August
1999 Report and Order that (a) declined to raise the basic benchmark for
attributing ownership in a corporate licensee from 5% to 10% of the licensee's
voting stock; (b) increased the attribution benchmark for "passive investors" in
corporate licensees from 10% to 20% of the licensee's voting stock; (c) declined
to broaden the class of investors eligible for "passive investor" status to
include Small Business and Minority Enterprise Small Business Investment
Companies; and (d) declined to exempt certain widely-held limited partnership
interests from attribution where each individual interest represents an
insignificant percentage of total partnership equity; (e) decided to apply to
limited liability companies and registered limited liability partnerships the
same attribution rules that the FCC applies to limited partnerships; (f)
declined to change its attribution rules as applied to other communications
services (such as cable, multi-point distribution systems, personal
communications services, and specialized mobile radio); (g) declined to apply
other agencies' attribution benchmarks; (h) created a new equity/debt plus
("EDP") rule that attributes the other media interests of an otherwise passive
investor if the investor is (1) a "major-market program supplier" that supplies
over 15% of a station's total weekly broadcast programming hours, or (2) a
same-market media entity subject to the FCC's multiple ownership rules
(including broadcasters, cable operators and newspapers) so that its interest in
a licensee or other media entity in that market will be attributed if that
interest, aggregating both debt and equity holdings, exceeds 33% of the total
asset value (equity plus debt) of the licensee or media entity; and (i)
eliminated those components of the cross interest policy not specifically dealt
with in the EDP rule. However, In reconsidering its rules, the FCC eliminated
the "single majority shareholder exemption" which provides that minority voting
shares in a corporation where one shareholder controls a majority of the voting
stock are not attributable. Minority interests acquired before the date of
adoption of the reconsideration decision were grandfathered. As a result, the
broadcast interests of purchasers of 5% or more of the Company's voting stock
acquired after the date of the FCC's decision would be attributed to the
Company, and vice versa. Additionally, in its reconsideration order, the FCC
clarified certain aspects of its equity/debt plus ("EDP") attribution rule,
under which the FCC will attribute financial interests amounting to over 33% of
the total assets of a mass media entity where the interest holder is either a
major program supplier to the entity or a same-market media entity. The Company
could be prohibited from acquiring a financial interest in stations in markets
where application of the EDP rule would result in the Company having an
attributable interest in the stations.

Notwithstanding the FCC's multiple ownership rules, the Antitrust Division
of the United States Department of Justice and the Federal Trade Commission have
the authority to examine proposed transactions for compliance with antitrust
statutes and guidelines. The Antitrust Division has become more active recently
in reviewing proposed acquisitions, has issued "civil investigative demands" and
has obtained consent decrees requiring the divestiture of stations in a
particular market based on antitrust concerns. The FCC has also increased its
scrutiny of some proposed acquisitions and mergers on antitrust grounds and has
initiated a policy of placing a "note" soliciting public comment on
concentration of control issues based on advertising revenue shares or other
criteria, on the public notice announcing the acceptance of assignment and
transfer applications. On December 13, 2000, the FCC released a Notice of
Proposed Rule Making seeking comment on whether and how the FCC should modify
the way in which it determines the dimensions of radio markets and counts the
number of stations in them, and whether and how it should amend the method by
which the FCC determines the number of radio stations owned by a party in a
radio market for the purpose of applying its multiple ownership rules. The FCC
is considering using data gleaned from audience rating services to count the
radio stations in a market. The Company cannot predict whether the FCC will
adopt the proposed rules or whether such rules would restrict the Company's
ability to acquire additional stations.




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15
PROGRAMMING AND OPERATION. The Communications Act requires broadcasters to
serve the "public interest". Licensees are required to present programming that
is responsive to community problems, needs and interests and to maintain certain
records demonstrating such responsiveness. Complaints from listeners concerning
a station's programming often will be considered by the FCC when it evaluates
renewal applications of a licensee, although such complaints may be filed at any
time and generally may be considered by the FCC at any time. Stations also must
follow various rules promulgated under the Communications Act that regulate,
among other things, political advertising, sponsorship identification, the
advertisement of contests and lotteries, obscene and indecent broadcasts, and
technical operations, including limits on radio frequency radiation. The FCC now
requires the owners of antenna supporting structures (towers) to register them
with the FCC. The Company owns such towers that are subject to the registration
requirements. The Children's Television Act of 1990 and the FCC's rules
promulgated there under require television broadcasters to limit the amount of
commercial matter which may be aired in children's programming to 10.5 minutes
per hour on weekends and 12 minutes per hour on weekdays. The Children's
Television Act and the FCC's rules also require each television licensee to
serve, over the term of its license, the educational and informational needs of
children through the licensee's programming (and to present at least three hours
per week of "core" educational programming specifically designed to serve such
needs). Licensees are required to publicize the availability of this programming
and to file annually a report with the FCC on these programs and related
matters. On January 1, 1998, a new FCC rule became effective which requires
television stations to provide closed captioning for certain video programming
according to a schedule that gradually increases the amount of video programming
that must be provided with captions.

Failure to observe these or other rules and policies can result in the
imposition of various sanctions, including monetary forfeitures, the grant of
"short" (less than the full eight-year) renewal terms or, for particularly
egregious violations, the denial of a license renewal application or the
revocation of a license.

LOCAL MARKETING AGREEMENTS. A number of radio and television stations,
including the Company's stations, have entered into what have commonly been
referred to as "Local Marketing Agreements", or "LMA's". While these agreements
may take varying forms, under a typical LMA, separately owned and licensed radio
or television stations agree to enter into cooperative arrangements of varying
sorts, subject to compliance with the requirements of antitrust laws and with
the FCC's rules and policies. Under these types of arrangements,
separately-owned stations agree to function cooperatively in terms of
programming, advertising sales, and other matters, subject to the licensee of
each station maintaining independent control over the programming and station
operations of its own station. One typical type of LMA is a programming
agreement between two separately-owned radio or television stations serving a
common service area, whereby the licensee of one station purchases substantial
portions of the broadcast day on the other licensee's station, subject to
ultimate editorial and other controls being exercised by the latter licensee,
and sells advertising time during such program segments. Such arrangements are
an extension of the concept of "time brokerage" agreements, under which a
licensee of a station sells blocks of time on its station to an entity or
entities which purchase the blocks of time and which sell their own commercial
advertising announcements during the time periods in question.




-15-
16
In the past, the FCC has determined that issues of joint advertising sales
should be left to antitrust enforcement. Furthermore, the staff of the FCC's
Mass Media Bureau has held that such agreements are not contrary to the
Communications Act provided that the licensee of the station from which time is
being purchased by another entity maintains complete responsibility for and
control over operations of its station and assures compliance with applicable
FCC rules and policies. As described above, the FCC conducted a review of its
rules, and as a result, adopted rules that permit, under certain circumstances,
the ownership of two or more television stations in a Qualifying Market, and
requires the termination of certain non-complying existing television LMA's. The
Company currently has a television LMA in the Victoria, Texas, market. Even
though the Victoria market is not a Qualifying Market such that the duopoly
would otherwise be permissible, the Company believes that the LMA is
"grandfathered" under the FCC's rules and need not be terminated earlier than
2004. However, if the FCC should review the LMA and come to a different
conclusion, the Company could be required to terminate the LMA with the other
television station by August 6, 2001. See "Ownership Matters" above.

The FCC's rules provide that a station purchasing (brokering) time on
another station serving the same market will be considered to have an
attributable ownership interest in the brokered station for purposes of the
FCC's multiple ownership rules. As a result, under the rules, a broadcast
station will not be permitted to enter into a time brokerage agreement giving it
the right to purchase more than 15% of the broadcast time, on a weekly basis, of
another local station that it could not own under the local ownership rules of
the FCC's multiple ownership rules. The FCC's rules also prohibit a broadcast
licensee from simulcasting more than 25% of its programming on another station
in the same broadcast service (i.e., AM-AM or FM-FM) whether it owns the
stations or through a time brokerage or LMA arrangement, where the brokered and
brokering stations serve substantially the same geographic area.

OTHER FCC REQUIREMENTS

The FCC adopted methodology that will be used to send program ratings
information to consumer TV receivers (implementation of "V-Chip" legislation
contained in the Communications Act). The FCC also adopted the TV Parental
Guidelines, developed by the Industry Ratings Implementation Group, which apply
to all broadcast television programming except for news and sports. As a part of
the legislation, television station licensees are required to attach as an
exhibit to their applications for license renewal a summary of written comments
and suggestions received from the public and maintained by the licensee that
comment on the licensee's programming characterized as violent.

The FCC has promulgated digital television ("DTV") (formerly advanced
television or "ATV") standards. The FCC's rules provide for the conversion by
all U.S. broadcasters to DTV, including build-out construction schedules, NTSC
(current system) and DTV channel simulcasting, and the return of analog (NTSC)
channels to the government by 2006. The FCC has attempted to provide DTV
coverage areas that are comparable to the NTSC service areas. DTV licensees may
use their DTV channels for a multiplicity of services such as high-definition
television broadcasts, multiple standard definition television broadcasts, data,
audio, and other services so long as the licensee provides at least one free
video channel equal in quality to the current NTSC technical standard. As a
general principal, the Company's television stations are required to convert
their operations to DTV by May 1, 2002, and to cease broadcasting on the NTSC
channels by December 31, 2006, and return the NTSC channels to the government.
On January 19, 2001, the FCC released a Report and Order and Further Notice of
Proposed Rule Making that, inter alia, (a) affirmed the so-called "8-VSB"
modulation system of the DTV transmission standard, (b) established December 31,
2003, as the date on which stations must elect which channel (of their two) they
will use for their post-transition DTV channel, (c) determined that broadcasters
need not replicate with their DTV signal


-16-
17
the service area of their analog station, but stated that stations will lose
interference protection to those portions of the analog areas that they do not
replicate with a DTV signal by December 31, 2004, and (d) ordered that by
December 31, 2004, DTV stations must provide a stronger signal to their
communities of license than previously required. Under the Balanced Budget Act,
the FCC is authorized to extend the December 31, 2006, deadline if, (1) one or
more television stations affiliated with ABC, CBS, NBC, or Fox in a market are
not broadcasting in DTV, and the FCC determines that such stations have
"exercised due diligence" in attempting to convert to DTV; or (2) less than 85%
of the television households in the station's market subscribe to a multichannel
video service that carries at least one DTV channel from each of the local
stations in that market, and less than 85% of the television households in the
market can receive DTV signals off the air using either set-top converters for
NTSC broadcasts or a new DTV set. KOAM-TV will convert its NTSC operations on
Channel 7 to DTV Channel 30, but has requested the FCC to permit it to utilize
Channel 9. KAVU-TV will convert its NTSC operations on Channel 25 to DTV Channel
15. WXVT will convert its NTSC operations on Channel 15 to DTV Channel 17. The
FCC has affirmed the FCC's DTV channel assignments and other technical rules and
policies. On January 22, 2001, the FCC adopted rules on how the law requiring
the carriage of television signals on local cable television systems should
apply to DTV signals. The FCC decided that a DTV-only station can immediately
assert its right to carriage on a local cable television system, however, the
FCC decided that a television station may not assert a right to carriage of both
its analog and DTV channels. The FCC requested further information from the
public on this issue. On November 19, 1998 the FCC decided to charge television
licensees a fee of 5% of gross revenue derived from the offering of ancillary or
supplementary services on DTV spectrum for which a subscription fee is charged.

LOW POWER AND CLASS A TELEVISION STATIONS. Congress, in the Community
Broadcasters Protection Act of 1999, authorized the FCC to create a new class of
commercial television station. Currently, the service areas of low power
television ("LPTV") stations are not protected. LPTV stations can be required to
terminate their operations if they cause interference to full power stations.
LPTV stations meeting certain criteria were permitted to certify to the FCC
their eligibility to be reclassified as "Class A Television Stations" whose
signal contours would be protected against interference from other stations.
Stations deemed "Class A Stations" by the FCC would thus be protected from
interference. The Company owns two operating LPTV stations, KUNU-LP and KVTX-LP,
Victoria, Texas, and holds a permit to construct a third, KXTS-LP, Victoria,
Texas. Neither KUNU-LP nor KVTX-LP automatically qualify under the FCC's
established criteria for Class A Status. However, the Company requested the FCC
to confer such status upon KUNU-LP on the rounds that KUNU-LP offers a unique
foreign-language television service to its viewing area. The FCC denied the
Company's request.

The Cable Television Consumer Protection and Competition Act of 1992,
among other matters, requires cable television system operators to carry the
signals of local commercial and non-commercial television stations and certain
low power television stations. Cable television operators and other
multi-channel video programming distributors may not carry broadcast signals
without, in certain circumstances, obtaining the transmitting station's consent.
A local television broadcaster must make a choice every three years whether to
proceed under the "must-carry" rules or waive the right to
mandatory-uncompensated coverage and negotiate a grant of retransmission consent
in exchange for consideration from the cable system operator. As noted above,
such must-carry rights will extend to the new DTV signal to be broadcast by the
Company's stations, but will not extend simultaneously to the analog signal.




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In April 1988, the U. S. Court of Appeals for the D. C. Circuit
invalidated on constitutional grounds the FCC's Equal Employment Opportunity
("EEO") regulations. In February 2000, the FCC adopted revised EEO rules that
require broadcast licensees and cable entities, including multi-channel video
programming distributors, to widely disseminate information about job openings
to ensure that all qualified applicants, including minorities and women, are
able to compete for job openings in the broadcast and cable industries. The
rules prescribe specific tasks that must be performed by the FCC's regulatees
and require the maintenance of records. The rules require the filing of annual
employment reports describing the racial and gender characteristics of the
Company's employees at each of its stations. Periodically, broadcasters and
cable entities must certify their compliance with the EEO regulations. All
broadcasters must annually place in their public files an EEO report detailing
their outreach efforts during the preceding year and the results of those
efforts. Television stations and every radio station with more than ten
full-time employees must file a copy of their EEO reports with the FCC midway
through their license terms. Stations are required to file a copy of their EEO
public file reports with their applications for renewal of license. On January
16, 2001, the U. S. Court of Appeals for the D. C. Circuit again vacated the
rules on constitutional grounds. In light of the Court's action, on January 30,
2001, the FCC suspended the requirement that licensees comply with the rules.
However, the FCC has sought rehearing by the full panel of the Court. The
Company cannot predict whether the rules will be ultimately upheld, and if so,
the impact of the rules on the Company.

LOW POWER FM RADIO. In January 2000 the FCC adopted new rules that create
a new "low power radio service" ("LPFM"). The FCC will authorize the
construction and operation of two new classes of noncommercial educational FM
stations, LP100 (up to 100 watts effective radiated power ("ERP") with antenna
height above average terrain ("HAAT") at up to 30 meters (100 feet) which is
calculated to produce a service area radius of approximately 3.5 miles, and LP10
(up to 10 watts ERP and up to 30 meters HAAT) with a service area radius of
approximately 1 to 2 miles. The FCC will not permit any broadcaster or other
media entity subject to the FCC's ownership rules to control or hold an
attributable interest in an LPFM station or enter into related operating
agreements with an LPFM licensee. Thus, absent a waiver, the Company could not
own or program an LPFM station. LPFM stations will be allocated throughout the
FM broadcast band, i.e., 88 to 108 MHz, although they must operate with a
noncommercial format. The FCC has established allocation rules that require FM
stations to be separated by specified distances to other stations on the same
frequency, and stations on frequencies on the first, second and third channels
adjacent to the center frequency. The FCC has accepted applications for LPFM
stations, but no construction permits have yet been granted. The Company cannot
predict what, if any, adverse effect future LPFM stations may have on its FM
stations.

PROPOSED CHANGES. The FCC has under consideration, and may in the future
consider and adopt, new laws, regulations and policies regarding a wide variety
of matters that could, directly or indirectly, affect the operation and
ownership of the Company and its broadcast properties. New application
processing rules adopted by the FCC might require the Company to apply for
facilities modifications to its standard broadcast stations in future "window"
periods for filing applications or result in the stations being "locked in" with
their present facilities. On March 3, 1997, the FCC adopted rules for the
Digital Audio Radio Satellite Service ("DARS") in the 2310-2360 MHz frequency
band. In adopting the rules, the FCC stated, "although healthy satellite DARS
systems are likely to have some adverse impact on terrestrial radio audience
size, revenues and profits, the record does not demonstrate that licensing
satellite DARS would have such a strong adverse impact that it threatens the
provision of local service." Because the DARS service is novel, the Company
cannot predict whether it will have an adverse impact on its business. The
Balanced Budget Act of 1997 authorizes the FCC to use auctions for the
allocation of radio broadcast spectrum frequencies for commercial use. The
implementation of this law could require the Company to bid for the use of
certain frequencies. Proposals are pending in Congress to repeal the FCC's ban
restricting broadcasters from owning newspapers in the same market.

-18-
19
On November 1, 1999, the FCC released a Notice of Proposed Rule Making
that is the initial step in its plan to authorize digital audio broadcasting
systems ("DAB"). If implemented, the FCC's proposal would permit the Company's
radio stations to offer digital audio broadcasts on their existing frequencies.
The Company cannot predict when the FCC will act, what standard the FCC may
adopt, or its impact on the operations of the Company's stations. Presumably,
the Company's stations would be required to purchase and install new equipment
so that the stations could transmit digital signals in addition to their current
analog signals.

The FCC on January 13, 1999 released a study and conducted a forum on the
impact of advertising practices on minority-owned and minority-formatted
broadcast stations. The study provided evidence that advertisers often exclude
radio stations serving minority audiences from ad placements and pay them less
than other stations when they are included. On February 22, 1999, a "summit" was
held at the FCC's headquarters to continue this initiative where participants
considered the advertising study's recommendations to adopt a Code of Conduct to
oppose unfair ad placement and payment, to encourage diversity in hiring and
training and to enforce laws against unfair business practices. The Company
cannot predict at this time whether the FCC will adopt new rules that would
require the placement of part of an advertiser's budget on minority-owned and
minority-formatted broadcast stations, and if so, whether such rules would have
an adverse impact on the Company.

The Satellite Home Viewer Act ("SHVA"), a copyright law, prevents
direct-to-home satellite television carriers from retransmitting broadcast
network television signals to consumers unless those consumers (1) are
"unserved" by the over-the-air signals of their local network affiliate
stations, and (2) have not received cable service in the last 90 days. According
to the SHVA, "unserved" means that a consumer cannot receive, using a
conventional outdoor rooftop antenna, a television signal that is strong enough
to provide an adequate television picture. If the FCC's new testing methods
determine that a consumer resides in an "unserved household" and the court
accepts this methodology, the consumer may continue to receive network
programming via satellite. However, federal courts have determined that a
substantial number of satellite subscribers have been receiving CBS and Fox
network programming in violation of the SHVA, and have taken steps to terminate
the retransmission by the satellite carriers. The FCC has said that the majority
of these consumers are not likely to be assisted by the FCC's action and can
expect to have their CBS and Fox network programming terminated. The Company
owns two CBS-affiliated television stations and has an LMA with a Fox-affiliated
television station.

Congress, the courts and the FCC have recently taken actions that may lead
to the provision of video services by telephone companies. The 1996
Telecommunications Act has lifted previous restrictions on a local telephone
company providing video programming directly to customers within the telephone
company's service areas. The law now permits a telephone company to distribute
video services either under the rules applicable to cable television systems or
as operators of so-called "wireless cable" systems as common carriers or under
new FCC rules regulating "open video systems" subject to common carrier
regulations. The Company cannot predict what effect these services may have on
the Company. Likewise, the Company cannot predict what other changes might be
considered in the future, nor can it judge in advance what impact, if any, such
changes might have on its business.





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20
EXECUTIVE OFFICERS

Our current executive officers are:



Name Age Position
---- --- --------

Edward K. Christian 56 President, Chief Executive Officer
and Chairman; Director

Steven J. Goldstein 44 Executive Vice President and
Group Program Director

Warren Lada 46 Senior Vice President, Operations


Samuel D. Bush 43 Vice President, Chief Financial
Officer and Treasurer

Marcia K. Lobaito 52 Vice President,
Corporate Secretary, and
Director of Business Affairs

Catherine A. Bobinski 41 Vice President, Chief Accounting
Officer and Corporate Controller


Officers are elected annually by our Board of Directors and serve at the
discretion of the Board. Set forth below is information with respect to our
executive officers.

MR. CHRISTIAN has been President, Chief Executive Officer and Chairman
since our inception in 1986.

MR. GOLDSTEIN has been Executive Vice President and Group Program
Director since 1988. Mr. Goldstein has been employed by us since our inception
in 1986.

MR. LADA has been Senior Vice President, Operations since 2000. He was
Vice President, Operations from 1997 to 2000. From 1992 to 1997 he was Regional
Vice President of our subsidiary, Saga Communications of New England, Inc.

MR. BUSH has been Vice President, Chief Financial Officer and Treasurer
since September 1997. From 1988 to 1997 he held various positions with the Media
Finance Group at AT&T Capital Corporation, most recently as Senior Vice
President.

MS. LOBAITO has been Vice President since 1996, and Director of
Business Affairs and Corporate Secretary since our inception in 1986.

MS. BOBINSKI has been Vice President since March 1999 and Chief
Accounting Officer and Corporate Controller since September 1991. Ms. Bobinski
is a certified public accountant.





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21
FORWARD LOOKING STATEMENTS; RISK FACTORS

Risks and uncertainties inherent in our business are set forth in detail
below. However, this section does not discuss all possible risks and
uncertainties to which we are subject, nor can you assume that there are no
other risks and uncertainties which may be more significant to us.

DEPENDENCE ON KEY PERSONNEL

Our business is partially dependent upon the performance of certain key
individuals, particularly Edward K. Christian, our President and the holder of
approximately 56% of the combined voting power of our Common Stock. Although we
have entered into long-term employment and non-competition agreements with Mr.
Christian and certain other key personnel, we cannot be sure that such key
personnel will remain with us. We do not maintain key man life insurance on Mr.
Christian's life.

FINANCIAL LEVERAGE AND DEBT SERVICE REQUIREMENTS

At December 31, 2000 our long-term debt (including the current portion
thereof) was approximately $94,641,000. We have borrowed and expect to continue
to borrow to finance acquisitions and for other corporate purposes. Because of
our substantial indebtedness, a significant portion of our cash flow from
operations is required for debt service. Our leverage could make us vulnerable
to an increase in interest rates or a downturn in our operating performance or a
decline in general economic conditions. Under the terms of our Credit Agreement,
our $70,000,000 commitment under the Term Loan and any indebtedness outstanding
under our $60,000,000 Acquisition Facility will be reduced on a quarterly basis
in amounts ranging from 3.125% to 7.5%, commencing on March 31, 2003. We believe
that cash flow from operations will be sufficient to meet debt service
requirements for interest and scheduled quarterly payments of principal under
the Credit Agreement. If such cash flow is not sufficient, we may be required to
sell additional equity securities, refinance our obligations or dispose of one
or more of our properties in order to make such scheduled payments. We cannot be
sure that we would be able to effect any such transactions on favorable terms.

DEPENDENCE ON KEY STATIONS

For the years ended December 31, 2000, 1999 and 1998 our Columbus, Ohio
stations accounted for an aggregate of 16%, 15% and 22%, respectively, and our
Milwaukee, Wisconsin stations accounted for an aggregate of 22%, 22% and 24%,
respectively, of our station operating income. While radio revenues in each of
the Columbus and Milwaukee markets have remained relatively stable historically,
an adverse change in either radio market or either location's relative market
position could have a significant impact on our operating results as a whole.




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22
REGULATORY MATTERS

The broadcasting industry is subject to extensive federal regulation
which, among other things, requires approval by the FCC of transfers,
assignments and renewals of broadcasting licenses, and limit the number of
broadcasting properties that may be acquired within a specific market. Federal
regulation also restricts alien ownership of capital stock of and participation
in the affairs of licensees.

NEW TECHNOLOGIES MAY AFFECT OUR BROADCASTING OPERATIONS

The FCC is considering ways to introduce new technologies to the
broadcasting industry, including satellite and terrestrial delivery of digital
audio broadcasting and the standardization of available technologies which
significantly enhance the sound quality of AM broadcasters. We are unable to
predict the effect such technologies will have our broadcasting operations, but
the capital expenditures necessary to implement such technologies could be
substantial. We also face risks in implementing the conversion of our television
stations to digital television, which the FCC has ordered and for which it has
established a timetable. We will incur considerable expense in the conversion to
digital television and are unable to predict the extent or timing of consumer
demand for any such digital television services. Moreover, the FCC may impose
additional public service obligations on television broadcasters in return for
their use of the digital television spectrum. This could add to our operational
costs. One issue yet to be resolved is the extent to which cable systems will be
required to carry broadcasters' new digital channels. Our television stations
are highly dependent on their carriage by cable systems in the areas they serve.
Thus, FCC rules that impose no or limited obligations on cable systems to carry
the digital television signals of television broadcast stations in their local
markets could adversely affect our television operations.


DEPENDENCE ON LOCAL AND NATIONAL ECONOMIC CONDITIONS

Our financial results are dependent primarily on our ability to generate
advertising revenue through rates charged to advertisers. The advertising rates
a station is able to charge is affected by many factors, including the general
strength of the local and national economies.

SUCCESS OF ACQUISITIONS DEPEND ON COMPANY'S ABILITY TO INTEGRATE ACQUIRED
STATIONS

We have pursued and intend to continue to pursue acquisitions of
additional radio and television stations. The success of any completed
acquisition will depend on our ability to effectively integrate the acquired
stations. The process of integrating acquired stations may involve numerous
risks, including difficulties in the assimilation of operations, the diversion
of management's attention from other business concerns, risk of entering new
markets, and the potential loss of key employees of the acquired stations.




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23
ITEM 2. PROPERTIES

Our corporate headquarters is located in Grosse Pointe Farms, Michigan.
The types of properties required to support each of our stations include
offices, studios, transmitter sites and antenna sites. A station's studios are
generally housed with its offices in downtown or business districts. The
transmitter sites and antenna sites are generally located so as to provide
maximum market coverage.

As of December 31, 2000 the studios and offices of sixteen of our
twenty-one operating locations, as well as our corporate headquarters in
Michigan, are located in facilities owned by us. The remaining studios and
offices are located in leased facilities with lease terms that expire in 2 to 4
years. We own or lease our transmitter and antenna sites, with lease terms that
expire in 2 to 88 years. We do not anticipate any difficulties in renewing those
leases that expire within the next five years or in leasing other space, if
required.

No one property is material to our overall operations. We believe that
our properties are in good condition and suitable for our operations.

We own substantially all of the equipment used in our broadcasting
business.

Our bank indebtedness is secured by a first priority lien on all of our
assets and those of our subsidiaries.


ITEM 3. LEGAL PROCEEDINGS

There are no material legal proceedings pending against us.


ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

Not applicable.




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24
PART II

ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

Our Class A Common Stock trades on the American Stock Exchange. There is
no public trading market for our Class B Common Stock. The following table sets
forth the high and low sales prices of the Class A Common Stock as reported by
Tradeline for the calendar quarters indicated:

Year High Low
- ---- ---- ---
1999:
First Quarter $16.70 $13.70
Second Quarter $16.20 $14.25
Third Quarter $19.30 $15.10
Fourth Quarter $22.10 $16.45

2000:
First Quarter $25.00 $16.50
Second Quarter $22.81 $17.75
Third Quarter $25.00 $13.88
Fourth Quarter $17.25 $12.75

As of March 15, 2001, there were approximately 152 holders of record of
our Class A Common Stock, and one holder of our Class B Common Stock.

We have not paid any cash dividends on our Common Stock during the three
most recent fiscal years. We intend to retain future earnings for use in our
business and do not anticipate paying any dividends on our Common Stock in the
foreseeable future. We are prohibited by the terms of our bank loan agreement
from paying dividends on our Common Stock without the banks' prior consent. See
Item 7. Management's Discussion and Analysis of Financial Position and Results
of Operations - Liquidity and Capital Resources.




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25
ITEM 6. SELECTED FINANCIAL DATA



Years Ended December 31,
-----------------------------------------------------------------------------
2000(1)(2) 1999(1)(3) 1998(1)(4) 1997(1)(5) 1996(1)(6)
---- ---- ---- ---- ----
(In thousands except per share amounts)

OPERATING DATA:
Net Operating Revenue $101,746 $ 90,020 $ 75,871 $ 66,258 $ 56,240
Station Operating Expense (excluding
depreciation, amortization, corporate general
and administrative) 62,487 56,552 48,544 43,796 36,629
-------- -------- -------- -------- --------
Station Operating Income (excluding depreciation,
amortization, corporate general and
administrative) 39,259 33,468 27,327 22,462 19,611

Depreciation and Amortization 9,019 8,022 6,420 5,872 5,508
Corporate General and Administrative 5,101 5,095 4,497 3,953 3,299
-------- -------- -------- -------- --------
Operating Profit 25,139 20,351 16,410 12,637 10,804
Interest Expense 6,793 5,988 4,609 4,769 3,814
Net Income $ 8,650 $ 8,552 $ 6,351 $ 4,492 $ 3,935
Basic Earnings Per Share $ .53 $ .52 $ .40 $ .28 $ .25
Cash Dividends Declared Per Common Share
Weighted Average Common Shares 16,434 16,315 15,896 15,796 15,716
Diluted Earnings Per Share $ .52 $ .51 $ .39 $ .28 $ .25
Weighted Average Common Shares and Common
Equivalents 16,792 16,665 16,238 16,110 16,020



OTHER DATA:
After-Tax Cash Flow (7) $ 21,515 $ 17,585 $ 14,328 $ 11,083 $ 10,143
After-Tax Cash Flow Per Share-Basic $ 1.31 $ 1.08 $ .90 $ .70 $ .65
After-Tax Cash Flow Per Share-Diluted $ 1.28 $ 1.06 $ .88 $ .69 $ .63






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26




December 31,
2000(1)(2) 1999(1)(3) 1998(1)(4) 1997(1)(5) 1996(1)(6)
---- ---- ---- ---- ----
(In thousands)

BALANCE SHEET DATA:
Working Capital $ 20,793 $ 22,756 $ 15,255 $ 1,587 $ 10,997
Net Fixed Assets 47,672 44,455 35,564 34,028 29,704
Net Other Assets 100,872 84,901 70,505 60,886 48,636
Total Assets 179,906 162,496 130,013 112,433 96,415
Long-term Debt Including Current
Portion 94,641 85,774 70,906 61,605 52,754
Equity 65,618 59,102 44,723 38,255 33,113




(1) All periods presented include the weighted average shares and common
equivalents related to certain stock options. In December 1999, June
1998, April, 1997 and May, 1996 we consummated a five-for-four split of
our Class A and Class B Common Stock. All share and per share
information has been restated to reflect the retroactive equivalent
change in the weighted average shares.

(2) Reflects the results of KICD AM/FM and KLLT, acquired in January, 2000;
WKIO, acquired in July, 2000; and WHMP and WLZX, acquired in August,
2000.

(3) Reflects the results of KAFE and KPUG, acquired in January, 1999;
Michigan Farm Radio Network, acquired in January, 1999; KAVU and KUNU,
acquired in April, 1999 and the results of a local marketing agreement
for KVCT which began in April, 1999; KIXT, acquired in May, 1999; WXVT,
acquired in July, 1999.

(4) Reflects the results of Michigan Radio Network, acquired in March,
1998; and KGMI and KISM, acquired in December, 1998.

(5) Reflects the results of KAZR, acquired in March, 1997; KLTI, acquired
in April, 1997 and the results of a local marketing agreement for KLTI
which began in January, 1997; WDBR, WMHX, WTAX, and WLLM, acquired in
May, 1997; WFMR and WJMR, acquired in May, 1997; WQLL, acquired in
November, 1997, and the results of a local marketing agreement for WQLL
which began in July, 1997; and the Illinois Radio Network, acquired in
November, 1997.

(6) Reflects the results of WNAX AM/FM, acquired in June, 1996; WPOR and
WBAE, acquired in June 1996; the results of a local marketing agreement
for WDBR, WYXY, WTAX, and WLLM which began in July, 1996; and the
results of a local marketing agreement for KAZR which began in August,
1996.

(7) Defined as net income plus depreciation, amortization (excluding film
rights), other expense, and deferred taxes.




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27
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS


RESULTS OF OPERATIONS

The following discussion should be read in conjunction with Item 6.
Selected Financial Data and the financial statements and notes thereto of Saga
Communications, Inc. and its subsidiaries contained elsewhere herein.


GENERAL

Our financial results are dependent on a number of factors, the most
significant of which is the ability to generate advertising revenue through
rates charged to advertisers. The rates a station is able to charge are, in
large part, based on a station's ability to attract audiences in the demographic
groups targeted by its advertisers. Various factors affect the rate a station
can charge, including the general strength of the local and national economies,
population growth, ability to provide popular programming, local market
competition, relative efficiency of radio and/or broadcasting compared to other
advertising media, signal strength and government regulation and policies. The
primary operating expenses involved in owning and operating radio stations are
employee salaries, depreciation and amortization, programming expenses,
solicitation of advertising, and promotion expenses. In addition to these
expenses, owning and operating television stations involve the cost of acquiring
certain syndicated programming.

During the years ended December 31, 2000, 1999 and 1998, none of our
operating locations represented more than 15% of our station operating income
(i.e., net operating revenue less station operating expense), other than the
Columbus, Ohio and Milwaukee, Wisconsin stations. For the years ended December
31, 2000, 1999 and 1998, Columbus accounted for an aggregate of 16%, 15% and
22%, respectively, and Milwaukee accounted for an aggregate of 22%, 22%, and
24%, respectively, of our station operating income. While radio revenues in each
of the Columbus and Milwaukee markets have remained relatively stable
historically, an adverse change in either radio market or either location's
relative market position could have a significant impact on our operating
results as a whole.

Because audience ratings in the local market are crucial to a station's
financial success, we endeavor to develop strong listener/viewer loyalty. We
believe that the diversification of formats on our radio stations helps us to
insulate ourselves from the effects of changes in musical tastes of the public
on any particular format.

The number of advertisements that can be broadcast without jeopardizing
listening/viewing levels (and the resulting ratings) is limited in part by the
format of a particular radio station and, in the case of television stations, by
restrictions imposed by the terms of certain network affiliation and syndication
agreements. Our stations strive to maximize revenue by constantly managing the
number of commercials available for sale and adjusting prices based upon local
market conditions. In the broadcasting industry, stations often utilize trade
(or barter) agreements to generate advertising time sales in exchange for goods
or services used or useful in the operation of the stations, instead of for
cash. We minimize our use of trade agreements and historically have sold over
95% of our advertising time for cash.



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28
Most advertising contracts are short-term, and generally run only for a
few weeks. Most of our revenue is generated from local advertising, which is
sold primarily by each station's sales staff. In 2000, approximately 80% of our
gross revenue was from local advertising. To generate national advertising
sales, we engage an independent advertising sales representative that
specializes in national sales for each of our stations.

Our revenue varies throughout the year. Advertising expenditures, our
primary source of revenue, generally have been lowest during the winter months
comprising the first quarter.

The following tables summarize our results of operations for the three
years ended December 31, 2000. The as-reported amounts reflect our historical
financial results and include the results of operations for stations that we did
not own for the entire comparable period. The same station amounts reflect the
results of operations for stations that we owned for the entire comparable
period.


CONSOLIDATED RESULTS OF OPERATIONS
(In thousands of dollars)




2000 vs. 1999 1999 vs. 1998
------------- -------------
As-Reported Same Station As-Reported Same Station
% Increase % Increase % Increase % Increase
Years Ended December 31,
2000 1999 1998 (Decrease) (Decrease) (Decrease) (Decrease)
---- ---- ---- ---------- ---------- ---------- ----------

Net operating
revenue $101,746 $90,020 $75,871 13.03% 6.79% 18.65% 5.42%
Station operating
expense 62,487 56,552 48,544 10.49% 2.78% 16.50% 2.40%
------ ------ ------
Station operating
income* 39,259 33,468 27,327 17.30% 13.45% 22.47% 10.77%
Corporate G&A 5,101 5,095 4,497 .12% N/A 13.30% N/A
Depreciation and
amortization 9,019 8,022 6,420 12.43% 1.13% 24.95% 6.37%
----- ----- -----
Operating profit 25,139 20,351 16,410 23.53% 16.81% 24.02% 12.22%
Interest expense 6,793 5,988 4,609 13.44% 29.92%
Other expense 2,104 269 570 N/A N/A
Income taxes 7,592 5,542 4,880 36.99% 13.57%
----- ----- -----
Net income $ 8,650 $ 8,552 $ 6,351 1.15% 34.66%
========= ======= ========


* Programming, technical, selling and station general and administrative
expenses.






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29

RADIO BROADCASTING SEGMENT
(In thousands of dollars)


2000 vs. 1999 1999 vs. 1998
------------- -------------
As-Reported Same Station As-Reported Same Station
% Increase % Increase % Increase % Increase
Years Ended December 31,
2000 1999 1998 (Decrease) (Decrease) (Decrease) (Decrease)
---- ---- ---- ---------- ---------- ---------- ----------

Net operating
revenue $89,127 $80,167 $70,243 11.18% 6.98% 14.13% 5.66%
Station operating
expense* 53,886 49,823 44,998 8.16% 3.19% 10.72% 2.02%
------ ------ ------
Station operating
income 35,241 30,344 25,245 16.14% 13.19% 20.20% 12.14%
Depreciation and
amortization 6,680 6,056 5,156 10.30% .96% 17.46% 6.48%
----- ----- -----
Operating profit $28,561 $24,288 $20,089 17.59% 16.24% 20.90% 13.57%



TELEVISION BROADCASTING SEGMENT
(In thousands of dollars)


2000 vs. 1999 1999 vs. 1998
------------- -------------
As-Reported Same Station As-Reported Same Station
% Increase % Increase % Increase % Increase
Years Ended December 31,
2000 1999 1998 (Decrease) (Decrease) (Decrease) (Decrease)
---- ---- ---- ---------- ---------- ---------- ----------

Net operating
revenue $12,619 $9,853 $5,628 28.07% 4.27% 75.07% 2.43%
Station operating
expense* 8,601 6,729 3,546 27.82% (2.58%) 89.76% 7.16%
----- ----- -----
Station operating
income 4,018 3,124 2,082 28.62% 17.51% 50.05% (5.62%)
Depreciation and
amortization 1,963 1,525 809 28.72% 2.34% 88.50% 5.69%
----- ----- ---
Operating profit $ 2,055 $1,599 $1,273 28.52% 29.19% 25.61% (12.80%)




* Programming, technical, selling and station general and administrative
expenses.

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30
YEAR ENDED DECEMBER 31, 2000 COMPARED TO YEAR ENDED DECEMBER 31, 1999

For the year ended December 31, 2000, net operating revenue was
$101,746,000 compared with $90,020,000 for the year ended December 31, 1999, an
increase of $11,726,000 or 13%. Approximately $5,899,000 or 50% of the increase
was attributable to revenue generated by stations which we did not own or
operate for the entire comparable period in 1999. The balance of the increase in
net operating revenue of approximately $5,827,000 was attributable to stations
we owned and operated for at least two years, representing a 6.8% increase in
comparable station/comparable period net operating revenue. The overall increase
in comparable station/comparable period revenue was primarily the result of
increased advertising rates at a majority of our stations. Improvements were
noted in most of our markets on a comparable station/comparable period basis.

Station operating expense (i.e., programming, technical, selling, and
station general and administrative expenses) increased by $5,935,000 or 10.5% to
$62,487,000 for the year ended December 31, 2000, compared with $56,552,000 for
the year ended December 31, 1999. Of the total increase, approximately
$4,446,000 or 75% was the result of the impact of the operation of stations
which were not owned or operated by us for the entire comparable period in 1999.
The remaining balance of the increase in station operating expense of $1,489,000
represents a total increase in station operating expense of 2.8% for the year
ended December 31, 2000 compared to the year ended December 31, 1999 on a
comparable station/comparable period basis.

Operating profit for the year ended December 31, 2000 was $25,139,000
compared to $20,351,000 for the year ended December 31, 1999, an increase of
$4,788,000 or 23.5%. The improvement was the result of the $11,726,000 increase
in net operating revenue, offset by the $5,935,000 increase in station operating
expense and a $997,000 or 12.4% increase in depreciation and amortization. The
increase in depreciation and amortization charges was principally the result of
recent acquisitions.

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31

We generated net income in the amount of approximately $8,650,000 ($0.52
per share on a fully diluted basis) during the year ended December 31, 2000
compared with $8,552,000 ($0.51 per share on a fully diluted basis) for the year
ended December 31, 1999, an increase of approximately $98,000 or 1%. The
increase was the result of the $4,788,000 improvement in operating profit,
offset by a $805,000 increase in interest expense, a $1,835,000 increase in
other expense, and a $2,050,000 increase in income tax expense. The increase in
interest expense was principally the result of additional borrowings to finance
acquisitions. The increase in other expense was principally the result of
non-recurring charges including a $1,300,000 loss resulting from the sale of our
equity in an investment in Reykjavik, Iceland, and a $125,000 loss on the sale
of a building in one of our markets. Additionally, we had non-recurring income
of $500,000 during the year ended December 31, 1999 resulting from an agreement
to downgrade an FCC license at one of our stations. The increase in income tax
expense and the effective tax rate was directly associated with our improved
operating performance and the result of the nondeductible capital loss realized
on the sale of the equity investment, mentioned above, and the related equity in
the operations of that investment during the first six months of 2000.

YEAR ENDED DECEMBER 31, 1999 COMPARED TO YEAR ENDED DECEMBER 31, 1998

For the year ended December 31, 1999, net operating revenue was
$90,020,000 compared with $75,871,000 for the year ended December 31, 1998, an
increase of $14,149,000 or 19%. Approximately $10,088,000 or 71% of the increase
was attributable to revenue generated by stations which we did not own or
operate for the entire comparable period in 1998. The balance of the increase in
net operating revenue of approximately $4,061,000 was attributable to stations
we owned and operated for at least two years, representing a 5% increase in
comparable station/comparable period net operating revenue. The overall increase
in comparable station/comparable period revenue was primarily the result of
increased advertising rates at a majority of our stations. Improvements were
noted in most of our markets on a comparable station/comparable period basis.

The net increase in net operating revenue in stations we owned and
operated for the entire comparable period was reflective of an overall increase
of 7% or $4,325,000 in our markets excluding Columbus, Ohio. The overall
increase in markets other than Columbus, Ohio was offset by a $264,000 or 2%
decrease in net operating revenue in the Columbus market, all of which pertained
to the first nine months of 1999. The fourth quarter of 1999 had a slight
increase in revenue of $60,000 over the fourth quarter of 1998. The decrease in
revenue in the Columbus market was primarily due to competitive pressures in the
market which resulted in a short-term decline in the station's listener ratings.
While these competitive pressures created challenges, the decline in ratings was
only temporary in nature and did not persist beyond the third quarter of 1999.

Station operating expense (i.e., programming, technical, selling, and
station general and administrative expenses) increased by $8,008,000 or 17% to
$56,552,000 for the year ended December 31, 1999, compared with $48,544,000 for
the year ended December 31, 1998. Of the total increase, approximately
$6,859,000 or 86% was the result of the impact of the operation of stations
which we did not own or operate for the entire comparable period in 1998. The
remaining balance of the increase in station operating expense of $1,149,000
represents a total increase in station operating expense of 2% for the year
ended December 31, 1999 compared to the year ended December 31, 1998 on a
comparable station/comparable period basis.



-31-
32

The net increase in station operating expense in stations we owned and
operated for the entire comparable period was reflective of an increase of 1% or
$536,000 in our markets excluding Columbus, Ohio. The overall increase included
a $613,000 or 12% increase in station operating expense in the Columbus market.
The increase in station operating expense in the Columbus market was primarily
due to competitive pressures in the market. In an effort to protect the
station's franchise with its target audience, we spent additional non-budgeted
monies on market research, advertising and promotion.

Operating profit for the year ended December 31, 1999 was $20,351,000
compared to $16,410,000 for the year ended December 31, 1998, an increase of
$3,941,000 or 24%. The improvement was the result of the $14,149,000 increase in
net operating revenue, offset by the $8,008,000 increase in station operating
expense, a $1,602,000 or 25% increase in depreciation and amortization, and a
$598,000 or 13% increase in corporate general and administrative charges. The
increase in depreciation and amortization charges was principally the result of
recent acquisitions. The increase in corporate general and administrative
charges was primarily attributable to an increase in compensation charges of
$75,000 relating to an accrued bonus to our principal stockholder, an increase
of approximately $30,000 pertaining to a discretionary contribution to our
401(k) plan, and an increase of approximately $133,000 in employee benefit
related matters. The remaining increase in corporate general and administrative
expenses of approximately $360,000 represents additional costs due to our growth
as a result of recent acquisitions.

We generated net income in the amount of approximately $8,552,000 ($0.51
per share on a fully diluted basis) during the year ended December 31, 1999
compared with $6,351,000 ($0.39 per share on a fully diluted basis) for the year
ended December 31, 1998, an increase of approximately $2,201,000 or 35%. The
increase in net income was the result of the $3,941,000 improvement in operating
profit and a $301,000 decrease in other expense, offset by a $1,379,000 increase
in interest expense and a $662,000 increase in income tax expense. The decrease
in other expense was principally the result of non-recurring income of $500,000
resulting from an agreement to downgrade an FCC license at one of our stations,
offset by a $240,000 increase in the loss of an unconsolidated affiliate. The
increase in interest expense was principally the result of additional borrowings
to finance acquisitions. The increase in income tax expense was directly
associated with our improved operating performance.



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33
LIQUIDITY AND CAPITAL RESOURCES

As of December 31, 2000, we had $94,641,000 of long-term debt (including
the current portion thereof) outstanding and approximately $56,250,000 of unused
borrowing capacity under the Credit Agreement in place at December 31, 2000.

On March 28, 2001, we amended and refinanced our Credit Agreement to
modify our three financing facilities (the "Facilities"): a $105,000,000 senior
secured term loan (the "Term Loan"), a $75,000,000 senior secured acquisition
loan facility (the "Acquisition Facility"), and a $20,000,000 senior secured
revolving credit facility (the "Revolving Facility"). The Facilities mature
September 30, 2008. Our indebtedness under the Facilities is secured by a first
priority lien on substantially all of our assets and of our subsidiaries, by a
pledge of our subsidiaries' stock and by a guarantee of our subsidiaries.

The Term Loan was used to refinance our existing credit agreement, fund
permitted acquisitions and pay related transaction expenses. The Acquisition
Facility may be used for permitted acquisitions and to pay related transaction
expenses. The Revolving Facility may be used for general corporate purposes,
including working capital, capital expenditures, permitted acquisitions (to the
extent that the Acquisition Facility has been fully utilized and limited to
$10,000,000) and permitted stock buybacks. On March 28, 2003, the Acquisition
Facility will convert to a five and a half year term loan. The outstanding
amount of the Term Loan is required to be reduced quarterly in amounts ranging
from 3.125% to 7.5% of the initial commitment commencing on March 31, 2003. The
outstanding amount of the Acquisition Facility is required to be reduced
quarterly in amounts ranging from 3.125% to 7.5% commencing on March 31, 2003.
Any outstanding amount under the Revolving Facility will be due on the maturity
date of September 30, 2008. In addition, the Facilities may be further reduced
by specified percentages of Excess Cash Flow (as defined in the Credit
Agreement) based on leverage ratios.

Interest rates under the Facilities are payable, at our option, at
alternatives equal to LIBOR plus 1.25% to 2.0% or the Agent bank's base rate
plus .25% to 1.0%. The spread over LIBOR and the base rate vary from time to
time, depending upon our financial leverage. We also pay quarterly commitment
fees of 0.375% to 0.625% per annum on the aggregate unused portion of the
Acquisition and Revolving Facilities.

The amended Credit Agreement contains a number of financial covenants
which, among other things, require us to maintain specified financial ratios and
impose certain limitations on us with respect to investments, additional
indebtedness, dividends, distributions, guarantees, liens and encumbrances.




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34
At December 31, 2000, we had an interest rate swap agreement with a total
notional amount of $24,500,000. In connection with this agreement, we also had
an interest rate cap under the same terms with a fixed price of 7.45%. In March
2001, we amended this agreement to terminate the interest rate cap portion of
the agreement effective March 30, 2001. The swap agreement will be used to
convert the variable Eurodollar interest rate of a portion of our bank
borrowings to a fixed interest rate. The swap agreement was entered into to
reduce our risk of rising interest rates. In accordance with the terms of the
swap agreement, we pay 6.875% calculated on the $24,500,000 notional amount. We
receive LIBOR (6.66% at December 31, 2000) calculated on the notional amount of
$24,500,000. The interest rate cap agreement requires that if LIBOR is greater
than 7.45% on any reset date we will pay the difference between 7.45% and the
LIBOR rate at the reset date calculated on the notional amount of $24,500,000.
As a result of this combination, we will pay a rate of 6.875% with benefits up
to 7.45%. Should LIBOR increase above 7.45%, we will pay LIBOR less a 31.5 basis
point benefit. Net receipts or payments under the agreements are recognized as
an adjustment to interest expense. The swap agreement expires in September 2001.
The fair value of the swap and interest rate cap agreements at December 31, 2000
was approximately ($176,000), estimated using discounted cash flows analyses,
based on a discount rate equivalent to a U.S. Treasury security with a
comparable remaining maturity plus a 50 basis point spread for credit risk and
other factors.

At December 31, 2000, we had two other interest rate swap agreements with
a total notional amount of $24,500,000. In connection with these agreements, we
also sold two interest rate caps under the same terms with a fixed price of
6.0%. In March 2001, we amended this agreement to terminate the interest rate
cap portion of the agreement effective March 30, 2001. The swap agreements will
be used to convert the variable Eurodollar interest rate of a portion of our
bank borrowings to a fixed interest rate. The swap agreements were entered into
to reduce the risk of rising interest rates. In accordance with the terms of the
swap agreements, we pay 5.685% calculated on the $24,500,000 notional amount. We
receive LIBOR (6.66% at December 31, 2000) calculated on the notional amount of
$24,500,000. The interest rate cap agreement requires that if LIBOR is greater
than 6.00% on any reset date we will pay the difference between 6.00% and the
LIBOR rate at the reset date calculated on the notional amount of $24,500,000.
As a result of this combination, we will pay a rate of 5.685% with benefits up
to 6%. Should LIBOR increase above 6.00%, we will pay LIBOR less a 31.5 basis
point benefit. Net receipts or payments under the agreements are recognized as
an adjustment to interest expense. The swap agreements expire in September 2001.
The fair value of the swap and interest rate cap agreements was approximately
$33,000 at December 31, 2000, estimated using discounted cash flows analyses,
based on a discount rate equivalent to a U.S. Treasury security with a
comparable remaining maturity plus a 50 basis point spread for credit risk and
other factors.

In March 2001, we amended all three of our interest rate cap agreements to
terminate them effective March 30, 2001.

Net receipts or payments under the swap and cap agreements are recognized
as an adjustment to interest expense. Approximately $11,000 in additional
interest expense was recognized as a result of the interest rate swap and cap
agreements for the year ended December 31, 1999. A decrease of approximately
$65,000 in interest expense was recognized as a result of the interest rate swap
and cap agreements for the year ended December 31, 2000 and an aggregate
decrease in interest expense of approximately $54,000 has been recognized since
the inception of the agreements.




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35
During the years ended December 31, 2000, 1999 and 1998, we had net cash
flows from operating activities of $21,074,000, $16,481,000, and $12,927,000,
respectively. We believe that cash flow from operations will be sufficient to
meet quarterly debt service requirements for interest and scheduled payments of
principal under the Credit Agreement. If such cash flow is not sufficient we may
be required to sell additional equity securities, refinance our obligations or
dispose of one or more of our properties in order to make such scheduled
payments. There can be no assurance that we would be able to effect any such
transactions on favorable terms.

The following acquisitions in 2000 were financed through funds generated
from operations and additional borrowings of $13,500,000 under the existing
Credit Agreement:

- - January 1, 2000: two FM and one AM radio station (KICD-AM/FM and
KLLT-FM) serving the Spencer, Iowa market for approximately $6,400,000.

- - July 17, 2000: an FM radio station (WKIO-FM) serving the
Champaign-Urbana, Illinois market for approximately $6,800,000.

- - August 30, 2000: an AM and FM radio station (WHMP-AM and WLZX-FM)
serving the Northampton, Massachusetts market for approximately
$12,000,000.

The following acquisitions in 1999 were financed through funds generated
from operations, issuance of our Class A Common Stock and additional borrowings
of $14,500,000 under the existing Credit Agreement:

- - January 1, 1999: an AM and FM radio station (KAFE-FM and KPUG-AM)
serving the Bellingham, Washington market for approximately $6,350,000.

- - January 14, 1999: a regional and state farm information network (The
Michigan Farm Radio Network) for approximately $1,660,000,
approximately $1,036,000 of which was paid in our Class A Common Stock.

- - April 1, 1999: KAVU-TV (an ABC affiliate), a low power Univision
affiliate (KUNU-LPTV) and a low power construction permit (KVTX-LPTV)
serving the Victoria, Texas market for approximately $10,700,000,
approximately $1,840,000 of which was paid in our Class A Common Stock.
We also assumed an existing Local Marketing Agreement for KVCT-TV (a
Fox affiliate).

- - May 1, 1999: an AM radio station (KIXT-AM) serving the Bellingham,
Washington market for approximately $1,000,000.

- - July 1, 1999: WXVT-TV (a CBS affiliate) serving the Greenville,
Mississippi market for approximately $5,200,000, approximately $600,000
of which was paid in our Class A Common Stock.

During 1999: converted a $1,540,000 non-interest bearing loan to equity in
Finn Midill, ehf., an Icelandic corporation that owns six FM radio stations
serving Reykjavik, Iceland. As of December 31, 1999 we loaned an additional
$1,333,000 to Finn Midill for working capital needs. We sold this equity
investment in 2000.



-35-
36
The following acquisitions in 2001 were financed with $7,500,000 of
additional borrowings under the existing credit agreement, approximately
$1,000,000 of our Class A Common Stock and approximately $5,200,000 in cash:

- - February 1, 2001: two FM and two AM radio stations (WCVQ-FM, WZZP-FM,
WDXN-AM, and WJMR-AM) serving the Clarksville, Tennessee /
Hopkinsville, Kentucky market for approximately $6,700,000.

- - February 1, 2001: one FM radio station (WVVR-FM) serving the
Clarksville, Tennessee / Hopkinsville, Kentucky market for
approximately $7,000,000, including approximately $1,000,000 of the
Company's Class A common stock.

In addition, in December 2000 we entered into agreements to acquire
additional stations:

- - December 15, 2000: an AM and FM radio station (WHAI-AM/FM) serving the
Greenfield, Massachusetts market for approximately $2,200,000.

- - December 22, 2000: two FM radio stations (KMIT-FM and KGGK-FM) serving
the Mitchell, South Dakota market for approximately $4,050,000.

Both of these acquisitions are subject to the approval of the Federal
Communications Commission and are expected to close during the second quarter of
2001.

We anticipate that any future acquisitions of radio and television
stations will be financed through funds generated from operations, borrowings
under the Credit Agreement, additional debt or equity financing, or a
combination thereof. However, there can be no assurances that any such financing
will be available.

We continue to actively seek and explore opportunities for expansion
through the acquisition of additional broadcast properties.

Our capital expenditures for the year ended December 31, 2000 were
approximately $5,401,000 ($5,177,000 in 1999). We anticipate capital
expenditures in 2001 to be approximately $5,500,000, which we expect to finance
through funds generated from operations or additional borrowings under the
Credit Agreement.

In September 2000, we modified our Stock Buy-Back Program so that we may
purchase up to $6,000,000 of our Class A Common Stock. Since inception of the
Stock Buy-Back program in 1998 through December 31, 2000 we have repurchased
approximately $3,827,000 of our Class A Common Stock.




-36-
37
MARKET RISK AND RISK MANAGEMENT POLICIES

Our earnings are affected by changes in short-term interest rates as a
result of its long-term debt arrangements. However, due to our purchase of an
interest rate swap and cap agreements, the effects of interest rate changes are
limited. If market interest rates averaged 1% more in 2000 than they did during
2000, our interest expense, after considering the effect of our interest rate
swap and cap agreements, would increase and income before taxes would decrease
by $1,284,000 ($484,000 in 1999). These amounts are determined by considering
the impact of the hypothetical interest rates on our borrowing cost, short-term
investment balances, and interest rate swap agreements. This analysis does not
consider the effects of the reduced level of overall economic activity that
could exist in such an environment. Further, in the event of a change of such
magnitude, management would likely take actions to further mitigate its exposure
to the change. However, due to the uncertainty of the specific actions that
would be taken and their possible effects, the sensitivity analysis assumes no
changes in our financial structure.


INFLATION

The impact of inflation on our operations has not been significant to
date. There can be no assurance that a high rate of inflation in the future
would not have an adverse effect on our operations.


FORWARD-LOOKING STATEMENTS

Statements contained in this Form 10-K that are not historical facts are
forward-looking statements that are made pursuant to the safe harbor provisions
of the Private Securities Litigation Reform Act of 1995. In addition, words such
as "believes," "anticipates," "estimates," "expects," and similar expressions
are intended to identify forward looking statements. These statements are made
as of the date of this report based on current expectations. We undertake no
obligation to update this information. A number of important factors could cause
our actual results for 2001 and beyond to differ materially from those expressed
in any forward looking statements made by or on our behalf. Forward looking
statements involve a number of risks and uncertainties including, but not
limited to, our financial leverage and debt service requirements, dependence on
key personnel, dependence on key stations, U.S. and local economic conditions,
the successful integration of acquired stations, and regulatory matters. We
cannot be sure that we will be able to anticipate or respond timely to changes
in any of these factors, which could adversely affect the operating results in
one or more fiscal quarters. Results of operations in any past period should not
be considered, in and of itself, indicative of the results to be expected for
future periods. Fluctuations in operating results may also result in
fluctuations in the price of our stock.





-37-
38
RECENT ACCOUNTING PRONOUNCEMENTS

Statement of Financial Accounting Standards No. 133 ("SFAS 133"),
"Accounting for Derivative Instruments and Hedging Activities", as amended by
SFAS 137 and 138, becomes effective for all fiscal quarters for all fiscal years
beginning after June 30, 2000. We adopted SFAS 133 on January 1, 2001. SFAS 133
will require us to recognize all derivatives on the balance sheet at fair value.
Derivatives that are not hedges must be adjusted to fair value through income.
If the derivative is a hedge, depending on the nature of the hedge, changes in
fair value of derivatives will either be offset against the change in fair value
of the hedged assets, liabilities, or firm commitments through earnings or
recognized in other comprehensive income until the hedged item is recognized in
earnings. The ineffective portion of a derivative's change in fair value will be
immediately recognized in earnings. Based on our derivative position at December
31, 2000, upon adoption of SFAS 133 we will record a loss from the cumulative
effect of an accounting change of approximately $93,000, net of an applicable
tax benefit of approximately $50,000, in the statement of income and an increase
of $93,000 in other comprehensive income.

In December 1999, the Securities and Exchange Commission issued Staff
Accounting Bulletin No. 101 ("SAB 101"), "Revenue Recognition in Financial
Statements". SAB 101 provides guidance for revenue recognition and disclosure in
financial statements under certain circumstances. The accounting and disclosures
prescribed by SAB 101 are effective for the fourth quarter of fiscal year 2000.
There was no material impact resulting from the application of SAB 101.



ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

Information appearing under the caption "Market Risk and Risk Management
Policies" in Item 7 is hereby incorporated by reference.


ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The financial statements attached hereto are filed as part of this annual
report.


ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

None.





-38-
39
PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

"Election of Directors" and "Compensation of Directors and Officers -
Section 16(a) Beneficial Ownership Reporting Compliance" in our Proxy Statement
for the 2001 Annual Meeting of Stockholders to be filed with the Securities and
Exchange Commission on or before April 30, 2001 are hereby incorporated by
reference herein. See also "Business-Executive Officers."


ITEM 11. EXECUTIVE COMPENSATION

"Compensation of Directors and Officers" in our Proxy Statement for the
2001 Annual Meeting of Stockholders to be filed with the Securities and Exchange
Commission on or before April 30, 2001 is hereby incorporated by reference
herein. Such incorporation by reference shall not be deemed to specifically
incorporate by reference the information referred to in Item 402(a)(8) of
Regulation S-K.


ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

"Security Ownership of Certain Beneficial Owners and Management" in our
Proxy Statement for the 2001 Annual Meeting of Stockholders to be filed with the
Securities and Exchange Commission on or before April 30, 2001 is hereby
incorporated by reference herein.


ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

"Certain Transactions" in our Proxy Statement for the 2001 Annual
Meeting of Stockholders to be filed with the Securities and Exchange Commission
on or before April 30, 2001 is hereby incorporated by reference herein.



-39-
40
PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

(a) 1. Financial Statements

The financial statements attached hereto pursuant to Item 8
hereof are filed as part of this annual report.

2. Financial Statement Schedules

II -Valuation and Qualifying Accounts

All other schedules for which provision are made in the
applicable accounting regulations of the Securities and
Exchange Commission are not required under the related
instructions or are inapplicable and therefore have been
omitted.

3 . Exhibits

Exhibit No. Description

3(a) Amended and Restated Certificate of Incorporation (3(a))*

3(b) By-laws, as amended (3(b))**

4(a) Plan of Reorganization (2)*

4(b) Credit Agreement dated as of March 28, 2001 between the
Company and Fleet National Bank, as Agent for the lenders and
The Bank of New York, as syndication agent

Executive Compensation Plans and Arrangements

10(a)(1) Employment Agreement of Edward K. Christian dated April 8,
1997 ***

10(a)(2) Amendment to Employment Agreement of Edward K. Christian dated
December 8, 1998 ******

10(b) Saga Communications, Inc. 1992 Stock Option, as amended *****

10(c) Summary of Executive Insured Medical Reimbursement Plan
(10(2)) *

10(d) Saga Communications, Inc. 1997 Non-Employee Director Stock
Option Plan ****




-40-
41
Other Material Agreements

10(e)(1) Promissory Note of Edward K. Christian dated December 10, 1992
(10(l)(a)) *

10(e)(2) Amendment to Promissory Note of Edward K. Christian dated
December 8, 1998 ******

10(e)(3) Loan Agreement and Promissory Note of Edward K. Christian
dated May 5, 1999 *******

(21) Subsidiaries (22) *

(23) Consent of Ernst & Young LLP


* Exhibit indicated in parenthesis of the Company's Registration
Statement on Form S-1 (File No. 33-47238) incorporated by
reference herein.

** Exhibit indicated in parenthesis of the Company's Form 10-K
for the year ended December 31, 1992 incorporated by reference
herein.

*** Exhibit indicated in parenthesis of the Company's Form 10-Q
for the quarter ended March 31, 1997 incorporated by reference
herein.

**** Exhibit indicated in parenthesis of the Company's Form 10-Q
for the quarter ended June 30, 1997 incorporated by reference
herein.

***** Exhibit indicated in parenthesis of the Company's Form 10-K
for the year ended December 31, 1997 incorporated by reference
herein.

****** Exhibit indicated in parenthesis of the Company's Form 10-K
for the year ended December 31, 1998 incorporated by reference
herein.

******* Exhibit indicated in parenthesis of the Company's Form 10-K
for the year ended December 31, 1999 incorporated by
reference herein.

(b) Reports on Form 8-K

None





-41-
42
SIGNATURES



Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized, on March 29, 2001.


SAGA COMMUNICATIONS, INC.



By:/S/ Edward K. Christian
------------------------
Edward K. Christian
President

Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
registrant and in the capacities indicated on March 29, 2001.

Signatures


/S/ Edward K. Christian President, Chief Executive
--------------------------------- Officer, and Chairman of
Edward K. Christian the Board



/S/ Samuel D. Bush Vice President, Chief
--------------------------------- Financial Officer and
Samuel D. Bush Treasurer


/S/ Catherine A. Bobinski Vice President, Corporate
--------------------------------- Controller and Chief
Catherine A. Bobinski Accounting Officer


/S/ Kristin M. Allen Director
---------------------------------
Kristin M. Allen


/S/ Donald J. Alt Director
---------------------------------
Donald J. Alt


/S/ Jonathan Firestone Director
---------------------------------
Jonathan Firestone


/S/ Robert J. Maccini Director
---------------------------------
Robert J. Maccini


/S/ Joseph P. Misiewicz Director
---------------------------------
Joseph P. Misiewicz


/S/ Gary Stevens Director
---------------------------------
Gary Stevens



-42-
43
Item 14(a)1

Report of Independent Auditors



The Board of Directors and Stockholders
Saga Communications, Inc.


We have audited the accompanying consolidated balance sheets of Saga
Communications, Inc. and subsidiaries as of December 31, 2000 and 1999, and the
related consolidated statements of income, stockholders' equity, and cash flows
for each of the three years in the period ended December 31, 2000. Our audits
also included the financial statement schedule listed in the index at item
14(a). These financial statements and schedule are the responsibility of the
Company's management. Our responsibility is to express an opinion on these
financial statements and schedule based on our audits.

We conducted our audits in accordance with auditing standards generally accepted
in the United States. Those standards require that we plan and perform the audit
to obtain reasonable assurance about whether the financial statements are free
of material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant estimates
made by management, as well as evaluating the overall financial statement
presentation. We believe that our audits provide a reasonable basis for our
opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the consolidated financial position of Saga
Communications, Inc. and subsidiaries at December 31, 2000 and 1999, and the
consolidated results of their operations and their cash flows for each of the
three years in the period ended December 31, 2000, in conformity with accounting
principles generally accepted in the United States. Also, in our opinion, the
related financial statement schedule, when considered in relation to the basic
financial statements taken as a whole, presents fairly in all material respects
the information set forth therein.


/s/ Ernst & Young LLP
---------------------

Detroit, Michigan
February 16, 2001
except for notes 3 and 14, as to which the date is
March 28, 2001

44

SAGA COMMUNICATIONS, INC.
CONSOLIDATED BALANCE SHEETS
(IN THOUSANDS)



DECEMBER 31,
2000 1999
--------------------------

ASSETS
Current assets:
Cash and cash equivalents $ 8,670 $ 11,342
Accounts receivable, less allowance of $730
($573 in 1999) 19,747 18,121
Prepaid expenses 1,531 1,642
Barter transactions 972 811
Deferred taxes 442 1,224
-------- --------
Total current assets 31,362 33,140

Net property and equipment 47,672 44,455

Other assets:
Favorable lease agreements, net of accumulated amortization of
$4,094 ($3,934 in 1999) 482 613
Excess of cost over fair value of assets acquired, net of
accumulated amortization of $9,009 ($8,289 in 1999)
19,788 20,508
Broadcast licenses, net of accumulated amortization of $5,722
($3,984 in 1999) 73,256 53,360
Other intangibles, deferred costs and investments, net of
accumulated amortization of $9,659 ($8,603 in 1999)
7,346 10,420
-------- --------
Total other assets 100,872 84,901
-------- --------
$179,906 $162,496
======== ========



See accompanying notes.

2
45

SAGA COMMUNICATIONS, INC.
CONSOLIDATED BALANCE SHEETS
(IN THOUSANDS)



DECEMBER 31,
2000 1999
-----------------------------

LIABILITIES AND STOCKHOLDERS' EQUITY Current liabilities:
Accounts payable $ 933 $ 1,417
Accrued expenses:
Payroll and payroll taxes 4,868 4,664
Other 3,150 2,867
Barter transactions 1,228 1,041
Current portion of long-term debt 390 395
--------- ---------
Total current liabilities 10,569 10,384

Deferred income taxes 8,569 6,811
Long-term debt 94,251 85,379
Broadcast program rights 461 602
Other 438 218
Commitments and contingencies -- --

Stockholders' equity:
Preferred stock, 1,500 shares authorized, none issued and
outstanding -- --
Common stock:
Class A common stock, $.01 par value, 35,000 shares
authorized, 14,590 issued and outstanding 146 146
Class B common stock, $.01 par value, 3,500 shares
authorized, 1,888 issued and outstanding 19 19
Additional paid-in capital 42,325 42,273
Note receivable from principal stockholder (335) (486)
Retained earnings 25,918 17,268
Accumulated other comprehensive income -- 33
Treasury stock (161 shares in 2000 and 8 in 1999, at cost)
(2,307) (151)
Unearned compensation on restricted stock (148) --
--------- ---------
Total stockholders' equity 65,618 59,102
--------- ---------
$ 179,906 $ 162,496
========= =========



See accompanying notes.

3
46

SAGA COMMUNICATIONS, INC.
CONSOLIDATED STATEMENTS OF INCOME
(IN THOUSANDS, EXCEPT PER SHARE DATA)



YEARS ENDED DECEMBER 31,
2000 1999 1998
--------------------------------------------

Net operating revenue $101,746 $ 90,020 $ 75,871
Station operating expense:
Programming and technical 22,670 20,305 16,900
Selling 25,471 23,378 20,675
Station general and administrative 14,346 12,869 10,969
-------- -------- --------
Total station operating expense 62,487 56,552 48,544
-------- -------- --------
Station operating income before corporate general and
administrative, depreciation and amortization 39,259 33,468 27,327

Corporate general and administrative 5,101 5,095 4,497
Depreciation 5,343 4,614 3,597
Amortization 3,676 3,408 2,823
-------- -------- --------
Operating profit 25,139 20,351 16,410

Other expenses:
Interest expense 6,793 5,988 4,609
Other 2,104 269 570
-------- -------- --------
Income before income tax 16,242 14,094 11,231
Income tax provision:
Current 5,850 4,800 3,893
Deferred 1,742 742 987
-------- -------- --------
7,592 5,542 4,880
-------- -------- --------
Net income $ 8,650 $ 8,552 $ 6,351
======== ======== ========
Basic earnings per share $ .53 $ .52 $ .40
======== ======== ========
Weighted average common shares 16,434 16,315 15,896
======== ======== ========
Diluted earnings per share $ .52 $ .51 $ .39
======== ======== ========
Weighted average common and common equivalent shares 16,792 16,665 16,238
======== ======== ========



See accompanying notes.

4
47

SAGA COMMUNICATIONS, INC.
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
YEARS ENDED DECEMBER 31, 2000, 1999, AND 1998
(IN THOUSANDS)



NOTE ACCUM-
RECEIVABLE ULATED
FROM OTHER TOTAL
CLASS A CLASS B ADDITIONAL PRINCIPAL COMPRE- DEFERRED STOCK
COMMON COMMON PAID-IN STOCK RETAINED HENSIVE TREASURY COMPEN- HOLDERS'
STOCK STOCK CAPITAL HOLDER EARNINGS INCOME STOCK SATION EQUITY

BALANCE AT JANUARY 1, 1998 $ 89 $ 12 $36,513 $ (790) $ 2,431 $ -- $ -- $ -- $38,255
Comprehensive income
Net income 6,351 6,351
Foreign currency translation
adjustment 31 31
-------
Total comprehensive income 6,382
Net proceeds from exercised
options 1 608 609
Five-for-four stock split 23 3 (27) (1)
Accrued interest (45) (45)
Note forgiveness 187 187
Station acquisition 234 234
Purchase of shares held in
treasury (898) (898)
-----------------------------------------------------------------------------------------------
BALANCE AT DECEMBER 31, 1998 113 15 37,355 (648) 8,755 31 (898) -- 44,723
Comprehensive income
Net income 8,552 8,552
Foreign currency translation
adjustment 2 2
-------
Total comprehensive income 8,554
Net proceeds from exercised
options 2 2,237 (354) 1,885
Five-for-four stock split 29 4 (35) (2)
Accrued interest (25) (25)
Note forgiveness 187 187
Station acquisitions 2 2,675 (4) 1,040 3,713
Employee stock purchase plan 6 61 67
-----------------------------------------------------------------------------------------------
BALANCE AT DECEMBER 31, 1999 146 19 42,273 (486) 17,268 33 (151) -- 59,102
Comprehensive income
Net income 8,650 8,650
Foreign currency translation
adjustment (33) (33)
-------
Total comprehensive income 8,617
Issuance of restricted stock 30 139 (169) --
Amortization of deferred
compensation 21 21
Accrued interest (23) (23)
Note forgiveness 174 174
Employee stock purchase plan 22 279 301
Purchase of shares held in
treasury (2,574) (2,574)
-----------------------------------------------------------------------------------------------
BALANCE AT DECEMBER 31, 2000 $ 146 $ 19 $42,325 $ (335) $25,918 $ -- $(2,307) $ (148) $65,618
===============================================================================================



See accompanying notes.

5
48

SAGA COMMUNICATIONS, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(IN THOUSANDS)



YEARS ENDED DECEMBER 31,
2000 1999 1998
----------------------------------

CASH FLOWS FROM OPERATING ACTIVITIES:
Net income $ 8,650 $ 8,552 $ 6,351
Adjustments to reconcile net income to net cash provided by
operating activities:
Depreciation and amortization 9,019 8,022 6,420
Barter revenue, net of barter expenses (81) (53) 56
Broadcast program rights amortization 438 386 212
Deferred taxes 1,742 742 987
Loss (gain) on sale of assets 238 (485) 26
Equity in loss of unconsolidated affiliate 600 800 560
Loss on sale of stock of unconsolidated affiliate 1,266 -- --
Note forgiveness 174 187 187
Amortization of deferred compensation and other
21 -- (19)
Changes in assets and liabilities:
Increase in receivables and prepaids (1,122) (2,346) (2,045)
Payments for broadcast program rights (434) (398) (214)
Increase in accounts payable, accrued expenses, and
other liabilities 563 1,074 406
-------- -------- --------
Total adjustments 12,424 7,929 6,576
-------- -------- --------
Net cash provided by operating activities 21,074 16,481 12,927

CASH FLOWS FROM INVESTING ACTIVITIES:
Acquisition of property and equipment (5,401) (5,177) (3,003)
Increase in other intangibles and other assets (1,770) (2,323) (4,120)
Acquisition of stations (25,145) (20,870) (10,160)
Proceeds from sale of assets 2,277 619 5
-------- -------- --------
Net cash used in investing activities (30,039) (27,751) (17,278)

CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from long-term debt 13,524 14,500 12,287
Payments on long-term debt (4,657) (231) (2,986)
Purchase of shares held in treasury (2,574) -- (898)
Net proceeds from exercise of stock options -- 1,681 404
Fractional shares - five for four stock split -- (2) (1)
-------- -------- --------
Net cash provided by financing activities 6,293 15,948 8,806
-------- -------- --------
Net increase (decrease) in cash and cash equivalents
(2,672) 4,678 4,455
Cash and cash equivalents, beginning of year 11,342 6,664 2,209
-------- -------- --------
Cash and cash equivalents, end of year $ 8,670 $ 11,342 $ 6,664
======== ======== ========

See accompanying notes.

6
49

Saga Communications, Inc.
Notes to Consolidated Financial Statements


1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

NATURE OF BUSINESS

Saga Communications, Inc. is a broadcasting company whose business is devoted to
acquiring, developing and operating broadcast properties. As of December 31,
2000 the Company owned or operated forty-eight radio stations, four television
stations, two low power television stations, two state radio networks and 1 farm
radio network, serving sixteen markets throughout the United States including
Columbus, Ohio; Milwaukee, Wisconsin; and Norfolk, Virginia.

BASIS OF PRESENTATION

On December 15, 1999 the Company consummated a five-for-four split of its Class
A and Class B Common Stock, resulting in additional shares being issued of
2,918,000 and 378,000, respectively, for holders of record on November 30, 1999.

On May 29, 1998 the Company consummated a five-for-four split of its Class A and
Class B Common Stock, resulting in additional shares being issued of 2,240,000
and 302,000, respectively, for holders of record on May 15, 1998.

All share and per share information in the accompanying financial statements has
been restated retroactively to reflect the splits.

PRINCIPLES OF CONSOLIDATION

The consolidated financial statements include the accounts of Saga
Communications, Inc. and its wholly-owned subsidiaries. All significant
inter-company balances and transactions have been eliminated in consolidation.
The Company sold its equity investment in six FM radio stations in Iceland (the
"Iceland radio stations") in June 2000.

USE OF ESTIMATES

The preparation of the financial statements in conformity with accounting
principles generally accepted in the United States requires management to make
estimates and assumptions that affect the amounts reported in the financial
statements and accompanying notes. Actual results could differ from those
estimates.

RECLASSIFICATION

Certain amounts previously reported in the 1999 and 1998 financial statements
have been reclassified to conform to the 2000 presentation.


7
50

Saga Communications, Inc.
Notes to Consolidated Financial Statements (Continued)


1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

PROPERTY AND EQUIPMENT

Property and equipment are carried at cost. Depreciation is provided using the
straight-line method over five to thirty-one and one-half years.

INTANGIBLE ASSETS

Intangible assets are amortized using the straight-line method. Favorable lease
agreements are amortized over the lives of the leases. The excess of cost over
fair value of identifiable assets acquired and broadcast licenses are amortized
over forty years. Other intangibles are amortized over five to forty years.

The Company periodically assesses the recoverability of the cost of its
intangible assets based on a review of projected undiscounted cash flows of the
related station. If this review indicates that goodwill will not be recoverable,
the Company's carrying value of goodwill would be reduced by the estimated
shortfall of discounted cash flows using an interest rate commensurate with the
risk involved. To date, no such reductions in goodwill have been recorded.

BROADCAST PROGRAM RIGHTS

The Company records the capitalized costs of broadcast program rights when the
license period begins and the programs are available for use. Amortization of
the program rights is recorded using the straight-line method over the license
period or based on the number of showings. Amortization of broadcast program
rights is included in station operating expense. Unamortized broadcast program
rights are classified as current or non-current based on estimated usage in
future years.

FINANCIAL INSTRUMENTS

The Company's financial instruments are comprised of cash and cash equivalents
and long-term debt. The carrying value of long-term debt approximates fair value
as it carries interest rates that either fluctuate with prime or have been reset
at the prevailing market rate at December 31, 2000.

The Company has three interest rate swap and cap agreements which are its only
derivatives. See note 3.


8
51

Saga Communications, Inc.
Notes to Consolidated Financial Statements (Continued)

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

FINANCIAL INSTRUMENTS (CONTINUED)

The Company enters into interest-rate swap agreements to modify the interest
characteristics of its outstanding debt. Each interest rate swap agreement is
designated with all or a portion of the principal balance and term of a specific
debt obligation. These agreements involve the exchange of amounts based on a
fixed interest rate for amounts based on variable interest rates over the life
of the agreement without an exchange of the notional amount upon which the
payments are based. The differential to be paid or received as interest rates
change is accrued and recognized as an adjustment of the interest expense
related to the debt (the accrual accounting method). The related amount payable
to or receivable from counterparties is included in other liabilities or assets.
The fair values of the swap agreements are not recognized in the financial
statements. Gains and losses on terminations of interest-rate swap agreements
are deferred as an adjustment to interest expense related to the debt over the
remaining term of the original contract life of the terminated swap agreement.
In the event of the early extinguishment of a designated debt obligation, any
realized or unrealized gain or loss from the swap would be recognized in income
in connection with the extinguishment. Any swap agreements that are not
designated with outstanding debt or notional amounts (or durations) of
interest-rate swap agreements in excess of the principal amounts (or maturities)
of the underlying debt obligations are recorded as an asset or liability at fair
value, with changes in fair value recorded in other income or expense (the fair
value method).

FOREIGN CURRENCY TRANSLATION

The initial investment in the Iceland radio stations was translated into U.S.
dollars at the current exchange rate. Resulting translation adjustments were
reflected as a separate component of stockholders' equity. Transaction gains and
losses that arose from exchange rate fluctuations on transactions denominated in
a currency other than the functional currency were included in the results of
operations as incurred.



9
52

Saga Communications, Inc.
Notes to Consolidated Financial Statements (Continued)

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

TREASURY STOCK

In September 2000, the Company modified its Stock Buy-Back Program (the
"Buy-Back Program") to allow the Company to purchase up to $6,000,000 of its
Class A Common Stock. The Company's repurchases of shares of its Common Stock
are recorded as Treasury Stock and result in a reduction of Stockholders'
Equity. During 2000 and 1999, the Company acquired 180,480 shares at an average
price of $14.27 per share and 20,308 shares at an average price of $17.43 per
share, respectively. During 2000, the Company issued 26,989 shares of Treasury
Stock in connection with its employee stock purchase plan and restricted stock
issued to an employee. During 1999 the Company issued 67,779 shares of Treasury
Stock in connection with its acquisitions of broadcast properties and its
employee stock purchase plan.

REVENUE RECOGNITION

Revenue is recognized as commercials are broadcast.

BARTER TRANSACTIONS

The Company trades air time for goods and services used principally for
promotional, sales and other business activities. An asset and a liability are
recorded at the fair market value of goods or services received. Barter revenue
is recorded when commercials are broadcast, and barter expense is recorded when
goods or services are received or used.

ADVERTISING AND PROMOTION COSTS

Advertising and promotion costs are expensed as incurred. Such costs amounted to
approximately $6,436,000, $6,195,000 and $5,579,000 for the years ended December
31, 2000, 1999 and 1998, respectively.


10
53

Saga Communications, Inc.
Notes to Consolidated Financial Statements (Continued)

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

EARNINGS PER SHARE

The following table sets forth the computation of basic and diluted earnings per
share:



YEARS ENDED DECEMBER 31,
2000 1999 1998
------- ------- -------
(In thousands)

Numerator:
Net income available to common stockholders $ 8,650 $ 8,552 $ 6,351
======= ======= =======
Denominator:
Denominator for basic earnings per share
weighted average shares 16,434 16,315 15,896
Effect of dilutive securities:
Stock options 358 350 342
------- ------- -------
Denominator for diluted earnings per share -
adjusted weighted-average shares and
assumed conversions
16,792 16,665 16,238
======= ======= =======
Basic earnings per share $ .53 $ .52 $ .40
======= ======= =======
Diluted earnings per share $ .52 $ .51 $ .39
======= ======= =======


RECENT ACCOUNTING PRONOUNCEMENTS

Statement of Financial Accounting Standards No. 133 ("SFAS 133"), "Accounting
for Derivative Instruments and Hedging Activities", as amended by SFAS 137 and
138, becomes effective for all fiscal quarters for all fiscal years beginning
after June 30, 2000. The Company adopted SFAS 133 on January 1, 2001. SFAS 133
will require the Company to recognize all derivatives on the balance sheet at
fair value. Derivatives that are not hedges must be adjusted to fair value
through income. If the derivative is a hedge, depending on the nature of the
hedge, changes in fair value of derivatives will either be offset against the
change in fair value of the hedged assets, liabilities, or firm commitments
through earnings or recognized in other comprehensive income until the hedged
item is recognized in earnings. The ineffective portion of a derivative's change
in fair value will be immediately recognized in earnings. Based on the Company's
derivative positions at December 31, 2000, upon adoption of SFAS 133 the Company
will record a loss from the cumulative effect of an accounting change of
approximately $93,000, net of an applicable tax benefit of approximately
$50,000, in the statement of income and an increase of $93,000 in other
comprehensive income.


11
54

Saga Communications, Inc.
Notes to Consolidated Financial Statements (Continued)

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

RECENT ACCOUNTING PRONOUNCEMENTS (CONTINUED)

In December 1999, the Securities and Exchange Commission issued Staff Accounting
Bulletin No. 101 ("SAB 101"), "Revenue Recognition in Financial Statements". SAB
101 provides guidance for revenue recognition and disclosure in financial
statements under certain circumstances. The accounting and disclosures
prescribed by SAB 101 are effective for the fourth quarter of fiscal year 2000.
There was no material impact resulting from the application of SAB 101.


2. PROPERTY AND EQUIPMENT

Property and equipment consisted of the following:



DECEMBER 31,
2000 1999
-------- --------
(In thousands)

Land and land improvements $ 8,968 $ 8,355
Buildings 14,904 13,479
Towers and antennae 16,529 15,936
Equipment 48,657 43,886
Furniture, fixtures and leasehold improvements 5,999 5,590
Vehicles 1,958 1,745
-------- --------
97,015 88,991
Accumulated depreciation (49,343) (44,536)
-------- --------
Net property and equipment $ 47,672 $ 44,455
======== ========



12
55

Saga Communications, Inc.
Notes to Consolidated Financial Statements (Continued)

3. LONG-TERM DEBT



Long-term debt consists of the following: DECEMBER 31,
2000 1999
------- -------
(In thousands)

Credit Agreement:
Senior secured term loan facility $70,000 $70,000
Senior secured acquisition loan facility 23,750 10,250
Senior secured revolving term loan facility -- 4,250
Subordinated promissory note. Payments are due monthly including
interest at 10%. The note matures in 2004 325 401
Other, primarily covenants not to compete 566 873
------- -------
94,641 85,774
Amounts due within one year 390 395
------- -------
$94,251 $85,379
======= =======


Future maturities of long-term debt are as follows:

Year Ending December 31, (In Thousands)
------------------------
2001 $ 390
2002 273
2003 11,901
2004 11,764
2005 14,063
Thereafter 56,250
--------
$ 94,641
========


13
56

Saga Communications, Inc.
Notes to Consolidated Financial Statements (Continued)

3. LONG-TERM DEBT (CONTINUED)

The senior secured term loan facility has a total commitment of $70,000,000,
while the senior secured acquisition loan facility has a total commitment of
$60,000,000. Each is secured by all assets of the Company and subsidiary stock
and guarantees. Interest on amounts outstanding is at a Eurodollar rate (6.6875%
at December 31, 2000) plus a margin ranging from 1.0% to 1.75%. All interest is
due quarterly. The maximum commitment and amounts outstanding under the term and
acquisition facilities reduce by 10% in 2001, 15% in 2002, 17.5% in 2003, 20% in
2004, 22.5% in 2005, and 15% in 2006, based on the original commitment of
$70,000,000 and $60,000,000, respectively. (See note 14.) In addition, each
facility may be further reduced by specified percentages of Excess Cash Flow (as
defined in the Credit Agreement) based on leverage ratios. The Credit Agreement
also requires a commitment fee of 0.375% to 0.5% per annum on the daily average
amount of the available acquisition facility. Both the term facility and the
acquisition facility mature on June 30, 2006.

The senior secured revolving term loan facility has a total commitment of
$20,000,000 and is secured by all assets of the Company and subsidiary stock and
guarantees. Interest on amounts outstanding is at a Eurodollar rate plus a
margin ranging from 1.0% to 1.75%. All interest is due quarterly. In addition,
the revolving term facility may be further reduced by specified percentages of
Excess Cash Flow (as defined in the Credit Agreement) based on leverage ratios.
The loan agreement also requires a commitment fee of 0.375% to 0.5% per annum on
the daily average amount of the available revolving term loan facility. This
facility matures on June 30, 2006.

Interest rates under the term, acquisition and revolving facilities are payable
at the Company's option, at alternatives equal to a Eurodollar rate plus 1.0% to
1.75% or the Agent bank's base rate plus 0% to 0.75%. The spread over the
Eurodollar rate and the base rate vary from time to time, depending upon the
Company's financial leverage.

The term, acquisition and revolving facilities contain a number of covenants
(all of which the Company was in compliance with at December 31, 2000) that,
among other things, require the Company to maintain specified financial ratios
and impose certain limitations on the Company with respect to (i) the incurrence
of additional indebtedness; (ii) acquisitions, except under specified
conditions; (iii) the incurrence of additional liens, except those relating to
capital leases and purchase money indebtedness; (iv) the disposition of assets;
(v) the payment of cash dividends; and (vi) mergers, changes in business and
management, investments and transactions with affiliates. The Credit Agreement
prohibits the payment of dividends without the banks' prior consent.


14
57

Saga Communications, Inc.
Notes to Consolidated Financial Statements (Continued)

3. LONG-TERM DEBT (CONTINUED)

The Company amended the Credit Agreement on March 28, 2001. Under the terms of
the amended Credit Agreement the Term and Acquisition Facilities will reduce by
12.5% in 2003, 12.5% in 2004, 15% in 2005, 17.5% in 2006, 20% in 2007 and 22.5%
in 2008. At December 31, 2000 the Company has classified its current and
non-current portion of long-term debt in accordance with the amended Credit
Agreement.

At December 31, 2000, the Company had an interest rate swap agreement with a
total notional amount of $24,500,000. In connection with this agreement, the
Company also had an interest rate cap under the same terms with a fixed price of
7.45%. In March 2001, the Company amended this agreement to terminate the
interest rate cap portion of the agreement effective March 30, 2001 (See note
14). The swap agreement will be used to convert the variable Eurodollar interest
rate of a portion of its bank borrowings to a fixed interest rate. The swap
agreement was entered into to reduce the risk to the Company of rising interest
rates. In accordance with the terms of the swap agreement, the Company pays
6.875% calculated on the $24,500,000 notional amount. The Company receives LIBOR
(6.66% at December 31, 2000) calculated on the notional amount of $24,500,000.
The interest rate cap agreement requires that if LIBOR is greater than 7.45% on
any reset date the Company will pay the difference between 7.45% and the LIBOR
rate at the reset date calculated on the notional amount of $24,500,000. As a
result of this combination, the Company will pay a rate of 6.875% with benefits
up to 7.45%. Should LIBOR increase above 7.45%, the Company will pay LIBOR less
a 31.5 basis point benefit. Net receipts or payments under the agreements are
recognized as an adjustment to interest expense. The swap agreement expires in
September 2001. The fair value of the swap and interest rate cap agreements at
December 31, 2000 was approximately ($176,000), estimated using discounted cash
flows analyses, based on a discount rate equivalent to a U.S. Treasury security
with a comparable remaining maturity plus a 50 basis point spread for credit
risk and other factors.


15
58

Saga Communications, Inc.
Notes to Consolidated Financial Statements (Continued)

3. LONG-TERM DEBT (CONTINUED)

At December 31, 2000, the Company had two other interest rate swap agreements
with a total notional amount of $24,500,000. In connection with these
agreements, the Company also sold two interest rate caps under the same terms
with a fixed price of 6.0%. In March 2001, the Company amended this agreement to
terminate the interest rate cap portion of the agreement effective March 30,
2001 (See note 14). The swap agreements will be used to convert the variable
Eurodollar interest rate of a portion of its bank borrowings to a fixed interest
rate. The swap agreements were entered into to reduce the risk to the Company of
rising interest rates. In accordance with the terms of the swap agreements, the
Company pays 5.685% calculated on the $24,500,000 notional amount. The Company
receives LIBOR (6.66% at December 31, 2000) calculated on the notional amount of
$24,500,000. The interest rate cap agreement requires that if LIBOR is greater
than 6.00% on any reset date the Company will pay the difference between 6.00%
and the LIBOR rate at the reset date calculated on the notional amount of
$24,500,000. As a result of this combination, the Company will pay a rate of
5.685% with benefits up to 6%. Should LIBOR increase above 6.00%, the Company
will pay LIBOR less a 31.5 basis point benefit. Net receipts or payments under
the agreements are recognized as an adjustment to interest expense. The swap
agreements expire in September 2001. The fair value of the swap and interest
rate cap agreements was approximately $33,000 and $94,000 at December 31, 2000
and 1999, respectively, estimated using discounted cash flows analyses, based on
a discount rate equivalent to a U.S. Treasury security with a comparable
remaining maturity plus a 50 basis point spread for credit risk and other
factors.


16
59

Saga Communications, Inc.
Notes to Consolidated Financial Statements (Continued)

4. SUPPLEMENTAL CASH FLOW INFORMATION

For the purposes of the statements of cash flows, cash and cash equivalents
include temporary investments with maturities of three months or less.



YEARS ENDED DECEMBER 31,
2000 1999 1998
------ ------ ------
(In thousands)

Cash paid during the period for:
Interest $6,654 $5,837 $4,930
Income taxes 6,004 3,553 4,124

Non-cash transactions:
Barter revenue $2,308 $2,205 $1,835
Barter expense 2,227 2,152 1,891
Acquisition of property and equipment 62 85 18


In conjunction with the acquisition of the net assets of broadcasting companies,
liabilities were assumed as follows:



YEARS ENDED DECEMBER 31,
2000 1999 1998
-------- -------- --------
(In thousands)

Fair value of assets acquired $ 25,496 $ 26,010 $ 10,770
Cash paid (25,145) (20,870) (10,160)
Issuance of restricted stock -- (3,713) --
-------- -------- --------
Liabilities assumed $ 351 $ 1,427 $ 610
======== ======== ========



17
60

Saga Communications, Inc.
Notes to Consolidated Financial Statements (Continued)

5. INCOME TAXES

Deferred income taxes reflect the net tax effects of temporary differences
between the carrying amounts of assets and liabilities for financial reporting
purposes and the amounts used for income tax purposes. Significant components of
the Company's deferred tax liabilities and assets are as follows:



DECEMBER 31,
2000 1999
------ ------
(In thousands)

Deferred tax liabilities:
Property and equipment $5,040 $4,633
Intangible assets 3,529 2,468
------ ------
Total deferred tax liabilities 8,569 7,101

Deferred tax assets:
Allowance for doubtful accounts 248 195
Compensation 630 439
Loss carry forwards 1,288 1,343
------ ------
2,166 1,977
Less: valuation allowance 927 463
------ ------
Total net deferred tax assets 1,239 1,514
------ ------
Net deferred tax liabilities $7,330 $5,587
====== ======


At December 31, 2000, the Company has state tax loss carry forwards, which will
expire from 2003 to 2014 and a capital loss carry forward, which will expire in
2005. The valuation allowance for net deferred tax assets increased by $464,000
related to a capital loss incurred during 2000. SFAS No. 109 requires that
deferred tax assets be reduced by a valuation allowance if it is more likely
than not that some portion or all of the deferred tax asset will not be
realized.


18
61

Saga Communications, Inc.
Notes to Consolidated Financial Statements (Continued)

5. INCOME TAXES (CONTINUED)

The significant components of the provision for income taxes are as follows:



YEARS ENDED DECEMBER 31,
2000 1999 1998
------ ------ ------
(In thousands)

Current:
Federal $4,664 $3,701 $2,920
State 1,186 1,099 973
------ ------ ------
Total current 5,850 4,800 3,893

Total deferred 1,742 742 987
------ ------ ------
$7,592 $5,542 $4,880
====== ====== ======


The reconciliation of income tax at the U. S. federal statutory tax rates to
income tax expense is as follows:



YEARS ENDED DECEMBER 31,
2000 1999 1998
------- ------- -------
(In thousands)

Tax at U.S. statutory rates $ 5,522 $ 4,792 $ 3,819
State taxes, net of federal benefit 1,329 811 642
Amortization of excess of cost over fair value of
assets acquired 200 187 188
Other, net 77 70 41
Increase (reduction) of valuation allowance on loss
carry forwards 464 (318) 190
------- ------- -------
$ 7,592 $ 5,542 $ 4,880
======= ======= =======



19
62

Saga Communications, Inc.
Notes to Consolidated Financial Statements (Continued)

6. STOCK OPTION PLANS

In 1992, the Company adopted the 1992 Stock Option Plan (the "Plan") pursuant to
which key employees of the Company, including directors who are employees, are
eligible to receive grants of options to purchase Class A Common Stock or Class
B Common Stock. At December 31, 2000, approximately 728,000 shares of Common
Stock are reserved for issuance under the Plan. Options granted under the Plan
may be either incentive stock options (within the meaning of Section 422A of the
Internal Revenue Code of 1986) or non-qualified options. Incentive stock options
granted under the Plan may be for terms not exceeding ten years from the date of
grant, except in the case of incentive stock options granted to persons owning
more than 10% of the total combined voting power of all classes of stock of the
Company, which may be granted for terms not exceeding five years. These options
may not be granted at a price which is less than 100% of the fair market value
of shares at the time of grant (110% in the case of persons owning more than 10%
of the combined voting power of all classes of stock of the Company). The terms
and price of non-qualified stock options granted pursuant to the Plan shall be
determined by the Compensation Committee.

In 1997, the Company adopted the 1997 Non-Employee Director Stock Option Plan
(the "Directors Plan") pursuant to which directors of the Company who are not
employees of the Company are eligible to receive options. Under the terms of the
Directors Plan, on the last business day of January of each year during the term
of the Directors Plan, in lieu of their directors' retainer for the previous
year, each eligible director shall automatically be granted an option to
purchase that number of shares of the Company's Class A Common Stock equal to
the amount of the retainer divided by the fair market value of the Company's
Common Stock on the last trading day of the December immediately preceding the
date of grant less $.01 per share. The option exercise price is $.01 per share.
At December 31, 2000, approximately 148,000 shares of common stock are reserved
for issuance under the Directors Plan. Options granted under the Directors Plan
are non-qualified stock options and shall be immediately vested and exercisable
on the date of grant. The options may be exercised for a period of 10 years from
the date of grant of the option. On January 31, 2001 a total of 3,713 shares
were issued under the Directors Plan in lieu of their directors' retainer for
the year ended December 31, 2000.


20
63

Saga Communications, Inc.
Notes to Consolidated Financial Statements (Continued)

6. STOCK OPTION PLANS (CONTINUED)

The Company follows Accounting Principles Board Opinion No. 25, "Accounting for
Stock Issued to Employees" ("APB 25") and related interpretations, in accounting
for its employee and non-employee director stock options. Under APB 25, when the
exercise price of the Company's employee stock options equals or exceeds the
market price of the underlying stock on the date of grant, no compensation
expense is recognized. Total compensation costs recognized in the income
statement for stock based compensation awards to employees for the years ended
December 31, 2000, 1999 and 1998, was $52,000, $143,000 and $196,000,
respectively. Total Directors fees recognized in the income statement for stock
based compensation awards for the years ended December 31, 2000, 1999 and 1998,
was $55,000, $62,000 and $50,000, respectively.

In October 1995 the Financial Accounting Standards Board issued Statement of
Financial Accounting Standards ("SFAS") No. 123 ("Statement 123"), "Accounting
for Stock-Based Compensation." This standard defines a fair value based method
of accounting for an employee stock option or similar equity instrument.

Pro forma information regarding net income and earnings per share is required by
Statement 123, and has been determined as if the Company had accounted for its
employee stock options under the fair value method of that Statement. The fair
value of the Company's stock options were estimated as of the date of grant
using a Black-Scholes option pricing model with the following weighted-average
assumptions for 2000, 1999, and 1998, respectively: risk-free interest rates of
5.3%, 6.4% and 4.7%, a dividend yield of 0%; expected volatility of 28.6%, 27.9%
and 28.9%, and a weighted average expected life of the options of 7 years. Under
these assumptions, the weighted average fair value of an option to purchase one
share granted in 2000, 1999 and 1998, was approximately $8.92, $7.17 and $5.53,
respectively.

The Black-Scholes option valuation model was developed for use in estimating the
fair value of traded options which have no vesting restrictions and are fully
transferable. In addition, option valuation models require the input of highly
subjective assumptions including the expected stock price volatility. Because
the Company's employee stock options have characteristics significantly
different from those of traded options, and because changes in the subjective
input assumptions can materially affect the fair value estimate, in management's
opinion the existing models do not necessarily provide a reliable single measure
of the fair value of its employee stock options.


21
64

Saga Communications, Inc.
Notes to Consolidated Financial Statements (Continued)

6. STOCK OPTION PLANS (CONTINUED)

For purposes of the pro forma disclosures required under Statement 123, the
estimated fair value of the options is amortized to expense over the options'
vesting period. The Company's pro forma information is as follows:



2000 1999 1998
-------------------------------------
(In thousands except per share data)

Pro forma net income $ 7,802 $ 7,848 $ 5,710
======= ======= =========
Pro forma earnings per share:
Basic $ .47 $ .48 $ .36
======= ======= =========
Diluted $ .46 $ .47 $ .35
======= ======= =========



The following summarizes the Plan stock option transactions for the three years
ended December 31, 2000.



WEIGHTED
NUMBER AVERAGE
OF EXERCISE PRICE PRICE PER
OPTIONS PER SHARE SHARE
----------------------------------------------

Options outstanding at January 1, 1998 706,063 $ 1.740 To $ 9.280 $ 3.97
Granted 675,998 13.200 13.20
Exercised (96,745) 3.390 To 5.000 3.69
Forfeited (29,738) 1.740 To 13.200 7.64
-----------------------------------------------
Options outstanding at December 31, 1998 1,255,578 1.740 To 9.280 8.87
Granted 187,572 15.900 15.90
Exercised (299,706) 1.740 To 9.280 3.76
Forfeited -- --
-----------------------------------------------
Options outstanding at December 31, 1999 1,143,444 1.740 To 15.900 11.37
Granted 185,755 20.000 To 21.000 20.79
Exercised -- --
Forfeited (1,681) 21.000 21.00
-----------------------------------------------
Options outstanding at December 31, 2000 1,327,518 $ 1.740 To $ 21.000 $ 12.68
===============================================



22
65

Saga Communications, Inc.
Notes to Consolidated Financial Statements (Continued)

6. STOCK OPTION PLANS (CONTINUED)

The following summarizes the Directors Plan stock option transactions for the
three years ended December 31, 2000.



WEIGHTED
NUMBER AVERAGE
OF EXERCISE PRICE PRICE PER
OPTIONS PER SHARE SHARE

Options outstanding at January 1, 1998 -- --
Granted 2,452 $ .006 $ .006
Exercised -- --
Forfeited -- --
---------------------------------------
Options outstanding at December 31, 1998 2,452 -- $ .006 $ .006
Granted 3,042 .008 .008
Exercised -- --
Forfeited -- --
---------------------------------------
Options outstanding at December 31, 1999 5,494 $ .006 To $ .008 $ .007
Granted 3,048 .010 .010
Exercised -- --
Forfeited -- --
---------------------------------------
Options outstanding at December 31, 2000 8,542 $ .006 To $ .010 $ .008
=======================================



The following summarizes stock options exercisable and available for the three
years ended December 31, 2000:



THE THE DIRECTORS
PLAN PLAN
----------------------------------------

Options exercisable at December 31:
2000 576,915 8,542
1999 384,227 5,494
1998 479,590 2,452

Available for grant at December 31:
2000 728,383 147,708
1999 912,457 150,756
1998 1,100,029 153,798



23
66

Saga Communications, Inc.
Notes to Consolidated Financial Statements (Continued)

6. STOCK OPTION PLANS (CONTINUED)

Stock options outstanding in the Plan at December 31, 2000 are summarized as
follows:



Weighted Average
Exercise Options Outstanding Options Exercisable Remaining Contractual
Price Life
-------------------- --------------------- --------------------- -------------------------

$ 1.74 37,827 37,827 4.2
$ 3.40 156,360 156,360 2.9
$ 5.00 52,595 52,595 3.2
$ 7.29 15,622 11,326 5.2
$ 9.28 28,904 15,467 6.3
$ 13.20 664,564 265,826 7.2
$ 15.90 187,572 37,514 8.2
$ 20.00 25,209 -- 9.2
$ 21.00 158,865 -- 9.2
--------------------- --------------------- -------------------------
1,327,518 576,915 6.8
===================== ===================== =========================
Weighted Average
Exercise Price $12.68 $9.00
===================== =====================


Stock options outstanding in the Directors Plan at December 31, 2000 are
summarized as follows:



Weighted Average
Exercise Options Outstanding Options Exercisable Remaining Contractual
Price Life
-------------------- --------------------- --------------------- -------------------------

$ 0.006 2,452 2,452 7.1
$ 0.008 3,042 3,042 8.1
$ 0.010 3,048 3,048 9.1
--------------------- --------------------- -------------------------
8,542 8,542 8.1
===================== ===================== =========================
Weighted Average
Exercise Price $0.008 $0.008
===================== =====================



24
67

Saga Communications, Inc.
Notes to Consolidated Financial Statements (Continued)

7. EMPLOYEE BENEFIT PLANS

401(k) PLAN

The Company has a defined contribution pension plan ("401(k) Plan") that covers
substantially all employees. Employees can elect to have a portion of their
wages withheld and contributed to the plan. The 401(k) Plan also allows for a
discretionary contribution by the Company. Total expense under the 401(k) Plan
was approximately $180,000, $170,000 and $140,000 in 2000, 1999 and 1998,
respectively.

EMPLOYEE STOCK PURCHASE PLAN

In 1999 the Company's stockholders approved the Employee Stock Purchase Plan
("ESPP") under which 1,250,000 shares of the Company's Class A Common Stock
could be sold to the Company's employees. The ESPP was effective July 1, 1999.
Each quarter, an eligible employee may elect to withhold up to 10 percent of his
or her compensation to purchase shares of the Company's stock at a price equal
to 85 percent of the fair value of the stock as of the last day of such quarter.
The ESPP will terminate on the earlier of the issuance of 1,250,000 shares
pursuant to the ESPP or December 31, 2008. There were 16,809 and 3,309 shares
issued under the ESPP in 2000 and 1999, respectively. Compensation expense
recognized related to the ESPP for the years ended December 31, 2000 and 1999
was approximately $45,000 and $10,000, respectively.

DEFERRED COMPENSATION PLAN

In 1999 the Company established a Nonqualified Deferred Compensation Plan which
allows officers and certain management employees to annually elect to defer a
portion of their compensation, on a pre-tax basis, until their retirement. The
retirement benefit to be provided is based on the amount of compensation
deferred and any earnings thereon. Deferred compensation expense for the years
ended December 31, 2000 and 1999 was approximately $300,000 and $101,000,
respectively. The Company has invested in company-owned life insurance policies
to assist in funding these programs. The cash surrender values of these policies
are in a rabbi trust and are recorded as assets of the Company.


25
68

Saga Communications, Inc.
Notes to Consolidated Financial Statements (Continued)

8. PRO FORMA FINANCIAL INFORMATION (UNAUDITED)

ACQUISITIONS

On January 1, 2000, the Company acquired two FM and one AM radio station
(KICD-AM/FM and KLLT-FM) serving the Spencer, Iowa market for approximately
$6,400,000.

On July 17, 2000, the Company acquired an FM radio station (WKIO-FM) serving the
Champaign-Urbana, Illinois market for approximately $6,800,000.

On August 30, 2000, the Company acquired an AM and FM radio station (WHMP-AM and
WLZX-FM) serving the Northampton, Massachusetts market for approximately
$12,000,000.

On January 1, 1999, the Company acquired an AM and FM radio station (KAFE-FM and
KPUG-AM), serving the Bellingham, Washington market for approximately
$6,350,000.

On January 14, 1999, the Company acquired a regional and state farm information
network (The Michigan Farm Radio Network) for approximately $1,660,000,
approximately $1,036,000 of which was paid in the Company's Class A Common
Stock.

On April 1, 1999, the Company acquired KAVU-TV (an ABC affiliate) and a low
power Univision affiliate, serving the Victoria, Texas market for approximately
$10,700,000, approximately $1,840,000 of which was paid in the Company's Class A
Common Stock. The Company also assumed an existing Local Marketing Agreement for
KVCT-TV (a Fox affiliate).

On May 1, 1999, the Company acquired an AM radio station (KIXT-AM) serving the
Bellingham, Washington market for approximately $1,000,000.

On July 1, 1999, the Company acquired WXVT-TV (a CBS affiliate) serving the
Greenville, Mississippi market for approximately, $5,200,000, approximately
$600,000 of which was paid in the Company's Class A Common Stock.


26
69

Saga Communications, Inc.
Notes to Consolidated Financial Statements (Continued)

8. PRO FORMA FINANCIAL INFORMATION (UNAUDITED) (CONTINUED)

ACQUISITIONS (CONTINUED)

All acquisitions have been accounted for as purchases and, accordingly, the
total costs were allocated to the acquired assets including broadcast licenses
and other intangibles and assumed liabilities based on their estimated fair
values as of the acquisition dates. The excess of the consideration paid over
the estimated fair value of net assets acquired has been recorded as goodwill.
The consolidated statements of income include the operating results of the
acquired businesses from their respective dates of acquisition or operation
under the terms of local marketing agreements.

The following unaudited pro forma results of operations of the Company for the
years ended December 31, 2000 and 1999 assume the acquisitions occurred as of
January 1, 1999. The pro forma results give effect to certain adjustments,
including depreciation, amortization of intangible assets, increased interest
expense on acquisition debt and related income tax effects. The pro forma
results have been prepared for comparative purposes only and do not purport to
indicate the results of operations which would actually have occurred had the
combinations been in effect on the dates indicated, or which may occur in the
future.



2000 1999
-------- --------
(In thousands except per
share data)

PRO FORMA RESULTS OF OPERATIONS FOR ACQUISITIONS:
Net operating revenue $103,930 $ 97,972
Net income $ 8,185 $ 8,148
Basic earnings per share $ .50 $ .50
Diluted earnings per share $ .49 $ .49



9. CONCENTRATION OF CREDIT RISK

The Company sells advertising to local and national companies throughout the
United States. The Company performs ongoing credit evaluations of its customers
and generally does not require collateral. The Company maintains an allowance
for doubtful accounts at a level which management believes is sufficient to
cover potential credit losses.


27
70

Saga Communications, Inc.
Notes to Consolidated Financial Statements (Continued)

10. NOTE RECEIVABLE FROM PRINCIPAL STOCKHOLDER

The loan from the Company to the principal stockholder bears interest at a rate
per annum equal to the lowest rate necessary to avoid the imputation of income
for federal income tax purposes. As part of a five year employment agreement
with the principal stockholder, the Company will forgive 20% of the note balance
ratably over five years, and pay him an amount in cash equal to such amount as
is necessary to enable the principal stockholder or his estate to pay all
related federal and state income tax liabilities. The Company recorded
compensation expense of approximately $331,000, $314,000 and $326,000 in 2000,
1999 and 1998, respectively, relative to the agreement.


11. COMMON STOCK

Dividends. Stockholders are entitled to receive such dividends as may be
declared by the Company's Board of Directors out of funds legally available for
such purpose. However, no dividend may be declared or paid in cash or property
on any share of any class of Common Stock unless simultaneously the same
dividend is declared or paid on each share of the other class of common stock.
In the case of any stock dividend, holders of Class A Common Stock are entitled
to receive the same percentage dividend (payable in shares of Class A Common
Stock) as the holders of Class B Common Stock receive (payable in shares of
Class B Common Stock). The payment of dividends is prohibited by the terms of
the Company's bank loan agreement, without the banks' prior consent.

Voting Rights. Holders of shares of Common Stock vote as a single class on all
matters submitted to a vote of the stockholders, with each share of Class A
Common Stock entitled to one vote and each share of Class B Common Stock
entitled to ten votes, except (i) in the election for directors, (ii) with
respect to any "going private" transaction between the Company and the principal
stockholder, and (iii) as otherwise provided by law.

In the election of directors, the holders of Class A Common Stock, voting as a
separate class, are entitled to elect two of the Company's directors. The
holders of the Common Stock, voting as a single class with each share of Class A
Common Stock entitled to one vote and each share of Class B Common Stock
entitled to ten votes, are entitled to elect the remaining directors. The Board
of Directors consisted of six members at December 31, 2000. Holders of Common
Stock are not entitled to cumulative votes in the election of directors.

The holders of the Common Stock vote as a single class with respect to any
proposed "going private" transaction with the principal stockholder, with each
share of each class of Common Stock entitled to one vote per share.

28
71

Saga Communications, Inc.
Notes to Consolidated Financial Statements (Continued)

11. COMMON STOCK (CONTINUED)

Under Delaware law, the affirmative vote of the holders of a majority of the
outstanding shares of any class of common stock is required to approve, among
other things, a change in the designations, preferences and limitations of the
shares of such class of common stock.

Liquidation Rights. Upon liquidation, dissolution, or winding-up of the Company,
the holders of Class A Common Stock are entitled to share ratably with the
holders of Class B Common Stock in all assets available for distribution after
payment in full of creditors.

Other Provisions. Each share of Class B Common Stock is convertible, at the
option of its holder, into one share of Class A Common Stock at any time. One
share of Class B Common Stock converts automatically into one share of Class A
Common Stock upon its sale or other transfer to a party unaffiliated with the
principal stockholder or, in the event of a transfer to an affiliated party,
upon the death of the transferor.


12. COMMITMENTS AND CONTINGENCIES

LEASES

The Company leases certain land, buildings and equipment under noncancellable
operating leases. Rent expense for the year ended December 31, 2000 was
$1,356,000 ($1,332,000 and $1,353,000 for the years ended December 31, 1999 and
1998, respectively). Minimum annual rental commitments under noncancellable
operating leases consisted of the following at December 31, 2000 (in thousands):

2001 $1,003
2002 852
2003 515
2004 228
2005 62
Thereafter 778
--------
$3,438
========


29
72

Saga Communications, Inc.
Notes to Consolidated Financial Statements (Continued)

12. COMMITMENTS AND CONTINGENCIES (CONTINUED)

BROADCAST PROGRAM RIGHTS

The Company has entered into contracts for broadcast program rights that expire
at various dates during the next five years. The aggregate minimum payments
relating to these commitments consisted of the following at December 31, 2000
(in thousands):

2001 $ 235
2002 159
2003 117
2004 112
2005 72
Thereafter 1
------
$ 696
Amounts due within one year (included in accounts payable) 235
------
$ 461
======

PRINCIPAL STOCKHOLDER EMPLOYMENT AGREEMENT

In April, 1997 the Company entered into a five year employment agreement with
its principal stockholder which provides that, upon the consummation of a sale
or transfer of control of the Company, the principal stockholder's employment
will be terminated and the Company will pay the principal stockholder an amount
equal to five times the average of his total annual compensation for the
preceding three years, plus an additional amount as is necessary for applicable
income taxes related to the payment. At December 31, 2000 the stockholder's
average compensation as defined by the employment agreement was approximately
$721,000.

ACQUISITIONS

On October 3, 2000, the Company entered into an agreement to acquire two FM and
two AM radio stations (WCVQ-FM, WZZP-FM, WDXN-AM, and WJMR-AM) serving the
Clarksville, Tennessee / Hopkinsville, Kentucky market for approximately
$6,700,000. The Company closed on this transaction in February 2001.


30
73

Saga Communications, Inc.
Notes to Consolidated Financial Statements (Continued)

12. COMMITMENTS AND CONTINGENCIES (CONTINUED)

ACQUISITIONS (CONTINUED)

On December 5, 2000, the Company entered into an agreement to acquire one FM
radio station (WVVR-FM) serving the Clarksville, Tennessee / Hopkinsville,
Kentucky market for approximately $7,000,000, including approximately $1,000,000
of the Company's Class A Common Stock. The Company closed on this transaction in
February 2001.

On December 15, 2000, the Company entered into an agreement to acquire an AM and
FM radio station (WHAI-AM/FM) serving the Greenfield, Massachusetts market for
approximately $2,200,000. The acquisition, which is subject to the approval of
the Federal Communications Commission is expected to close during the second
quarter of 2001.

On December 22, 2000 the Company entered into an agreement to acquire two FM
radio stations (KMIT-FM and KGGK-FM) serving the Mitchell, South Dakota market
for approximately $4,050,000. The acquisition, which is subject to the approval
of the Federal Communications Commission is expected to close during the second
quarter of 2001.

13. SEGMENT INFORMATION

The Company's management evaluates the operating performance of its stations
individually. For purposes of business segment reporting, the Company has
aggregated operations with similar characteristics into two reportable segments:
Radio and Television.

The Radio segment includes all forty-eight of the Company's radio stations and
three radio information networks. The Television segment consists of four
television stations and two low power television ("LPTV") stations. The Radio
and Television segments derive their revenue from the sale of commercial
broadcast inventory. The category "Corporate and Other" represents the income
and expense not allocated to reportable segments.

The Company evaluates performance of its operating entities based on station
operating income before corporate general and administrative, depreciation and
amortization ("station operating income"). Management believes that station
operating income is useful because it provides a meaningful comparison of
operating performance between companies in the broadcasting industry and serves
as an indicator of the market value of a group of stations. Station operating
income is generally recognized by the broadcasting industry as a measure of
performance and is used by analysts who report on the performance of
broadcasting groups. Station operating income is not necessarily indicative of
amounts that may be available to the Company for debt service requirements,
other commitments, reinvestment in the Company or other discretionary uses.
Station operating income is not a measure of liquidity or of performance in
accordance with generally accepted accounting principles, and should be viewed
as a supplement to and not a substitute for the results of operations presented
on the basis of generally accepted accounting principles.

31
74

Saga Communications, Inc.
Notes to Consolidated Financial Statements (Continued)

13. SEGMENT INFORMATION (CONTINUED)



YEAR ENDED DECEMBER 31, 2000: CORPORATE AND
RADIO TELEVISION OTHER CONSOLIDATED
-----------------------------------------------------------------

Net operating revenue $ 89,127 $ 12,619 -- $101,746
Station operating expense 53,886 8,601 -- 62,487
-----------------------------------------------------------------
Station operating income 35,241 4,018 -- 39,259
Corporate general and
administrative -- -- $ 5,101 5,101
Depreciation and amortization
6,680 1,963 376 9,019
-----------------------------------------------------------------
Operating profit (loss) $ 28,561 $ 2,055 $ (5,477) $ 25,139
=================================================================
Total assets at December 31,
2000 $140,080 $26,716 $13,110 $179,906
=================================================================

YEAR ENDED DECEMBER 31, 1999: CORPORATE AND
RADIO TELEVISION OTHER CONSOLIDATED
-----------------------------------------------------------------
Net operating revenue $ 80,167 $ 9,853 -- $ 90,020
Station operating expense 49,823 6,729 -- 56,552
-----------------------------------------------------------------
Station operating income 30,344 3,124 -- 33,468
Corporate general and
administrative -- -- $ 5,095 5,095
Depreciation and amortization
6,056 1,525 441 8,022
-----------------------------------------------------------------
Operating profit (loss) $ 24,288 $ 1,599 $ (5,536) $ 20,351
=================================================================
Total assets at December 31,
1999 $115,834 $27,476 $19,186 $162,496
=================================================================

YEAR ENDED DECEMBER 31, 1998: CORPORATE AND
RADIO TELEVISION OTHER CONSOLIDATED
-----------------------------------------------------------------
Net operating revenue $ 70,243 $ 5,628 -- $ 75,871
Station operating expense 44,998 3,546 -- 48,544
-----------------------------------------------------------------
Station operating income 25,245 2,082 -- 27,327
Corporate general and
administrative -- -- $ 4,497 4,497
Depreciation and amortization
5,156 809 455 6,420
-----------------------------------------------------------------
Operating profit (loss) $ 20,089 $ 1,273 $ (4,952) $ 16,410
=================================================================
Total assets at December 31,
1998 $106,976 $ 9,132 $13,905 $130,013
=================================================================



32
75

Saga Communications, Inc.
Notes to Consolidated Financial Statements (Continued)

14. SUBSEQUENT EVENTS

On March 28, 2001, the Company amended its Credit Agreement with a group of
banks, to modify the Company's financing facilities (the "Facilities"): a
$105,000,000 senior secured term loan (the "Term Loan"), a $75,000,000 senior
secured acquisition loan facility (the "Acquisition Facility"), and a
$20,000,000 senior secured revolving credit facility (the "Revolving Facility").
The Facilities mature September 30, 2008. The Company's indebtedness under the
Facilities is secured by a first priority lien on substantially all the assets
of the Company and its subsidiaries, by a pledge of its subsidiaries' stock and
by a guarantee of its subsidiaries.

The Term Loan was used to amend the Company's existing credit agreement, fund
permitted acquisitions and pay related transaction expenses. The Acquisition
Facility may be used for permitted acquisitions and to pay related transaction
expenses. The Revolving Facility may be used for general corporate purposes,
including working capital, capital expenditures, permitted acquisitions (to the
extent that the Acquisition Facility has been fully utilized and limited to
$10,000,000) and permitted stock buybacks. On March 28, 2003, the Acquisition
Facility will convert to a five and a half year term loan. The outstanding
amount of the Term Loan is required to be reduced quarterly in amounts ranging
from 3.125% to 7.5% of the initial commitment commencing on March 31, 2003. The
outstanding amount of the Acquisition Facility is required to be reduced
quarterly in amounts ranging from 3.125% to 7.5% commencing on March 31, 2003.
Any outstanding amount under the Revolving Facility will be due on the maturity
date of September 30, 2008. In addition, the Facilities may be further reduced
by specified percentages of Excess Cash Flow (as defined in the Credit
Agreement) based on leverage ratios.

Interest rates under the Facilities are payable, at the Company's option, at
alternatives equal to LIBOR plus 1.25% to 2.0% or the Agent bank's base rate
plus .25% to 1.0%. The spread over LIBOR and the base rate vary form time to
time, depending upon the Company's financial leverage. The Company also pays
quarterly commitment fees of 0.375% to 0.625% per annum on the aggregate unused
portion of the Acquisition and Revolving Facilities.

The amended Credit Agreement contains a number of financial covenants which,
among other things, require the Company to maintain specified financial ratios
and impose certain limitations on the Company with respect to investments,
additional indebtedness, dividends, distributions, guarantees, liens and
encumbrances.

In March 2001, the Company amended all three of its interest rate cap agreements
to terminate them effective March 30, 2001.


33
76

Saga Communications, Inc.
Notes to Consolidated Financial Statements (Continued)

15. QUARTERLY RESULTS OF OPERATIONS (UNAUDITED)



MARCH 31, JUNE 30, SEPTEMBER 30, DECEMBER 31,
---------------------------------------------------------------------------------------
2000 1999 2000 1999 2000 1999 2000 1999
(In thousands, except per share data)


Net operating revenue $22,042 $18,267 $26,180 $23,459 $25,478 $23,882 $28,046 $24,412
Station operating expense:
Programming and
technical 5,598 4,671 5,461 4,843 5,769 5,399 5,842 5,392
Selling 5,741 4,978 6,872 6,411 5,677 5,434 7,181 6,555
Station general and
administrative 3,980 3,085 3,170 3,177 3,419 3,290 3,777 3,317
---------------------------------------------------------------------------------------
Total station
operating expense 15,319 12,734 15,503 14,431 14,865 14,123 16,800 15,264
---------------------------------------------------------------------------------------
Station operating income
before corporate
general and
administrative,
depreciation and
amortization 6,723 5,533 10,677 9,028 10,613 9,759 11,246 9,148
Corporate general and
administrative 1,211 1,167 1,453 1,471 1,239 1,128 1,198 1,329
Depreciation and
amortization 2,198 1,803 2,199 1,959 2,286 2,138 2,336 2,122
---------------------------------------------------------------------------------------
Operating profit 3,314 2,563 7,025 5,598 7,088 6,493 7,712 5,697

Other expenses:
Interest expense 1,570 1,377 1,569 1,451 1,781 1,566 1,873 1,594
Other 425 214 1,630 (320) (13) 198 62 177
---------------------------------------------------------------------------------------
Income before income
tax 1,319 972 3,826 4,467 5,320 4,729 5,777 3,926
Income tax provision 599 416 1,689 1,876 2,252 1,983 3,052 1,267
---------------------------------------------------------------------------------------
Net income $ 720 $ 556 $ 2,137 $ 2,591 $ 3,068 $ 2,746 $ 2,725 $ 2,659
=======================================================================================
Basic earnings per share
$ .04 $ .03 $ .13 $ .16 $ .19 $ .17 $ .17 $ .16
=======================================================================================
Weighted average common
shares 16,479 16,080 16,479 16,313 16,479 16,403 16,319 16,460
=======================================================================================
Diluted earnings per share
$ .04 $ .03 $ .13 $ .16 $ .18 $ .16 $ .16 $ .16
=======================================================================================
Weighted average common
and common equivalent
shares 16,861 16,429 16,868 16,628 16,871 16,766 16,545 16,856
=======================================================================================


34
77
Item 14(a)2

SAGA COMMUNICATIONS, INC.
SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS

(in thousands)



Additions
------------------------
Balance at Charged to Charged to Balance at
Beginning Costs and Other End of
Description of Period Expenses Accounts Deductions Period
- ------------------------------------------------------------------------------------------------------

Year Ended December 31, 2000
Allowance for doubtful accounts $573 $623 $466 (1) $730
======= ======= ====== ======

Year Ended December 31, 1999
Allowance for doubtful accounts $496 $519 $442 (1) $573
======= ======= ====== ======

Year Ended December 31, 1998
Allowance for doubtful accounts $514 $441 $459 (1) $496
======= ======= ====== ======

Year Ended December 31, 1997
Allowance for doubtful accounts $319 $549 $354 (1) $514
======= ======= ====== ======


(1) Write-off of uncollectible accounts, net of recoveries.