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SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

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FORM 10-K

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2001
Commission File No. 0-21935

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Modem Media, Inc.
(Exact name of registrant as specified in its charter)

Delaware 06-1464807
(State or other (I.R.S. Employer
jurisdiction of Identification No.)
incorporation or
organization)

230 East Avenue
Norwalk, CT 06855
(203) 299-7000
(Address of principal executive offices and zip code)

Securities registered pursuant to Section 12(b) of the Act:

None

Securities registered pursuant to Section 12(g) of the Act:

Common Stock, $.001 par value, traded on the Nasdaq National Market

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes [X] No [_]

Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to
the best of registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [_]

The aggregate market value of the Company's Common Stock held by
non-affiliates as of March 15, 2002, computed by reference to the closing price
of such stock on such date, was $51.0 million.

There were 25,871,296 shares of the Registrant's Common Stock, $.001 par
value, outstanding as of March 15, 2002.

Documents Incorporated by Reference:

The information required in response to Part III of Form 10-K is hereby
incorporated by reference to the specified portions of the registrant's
definitive proxy statement relating to the annual meeting of stockholders to be
held in 2002, which definitive proxy statement shall be filed with the
Securities and Exchange Commission within 120 days after the end of the fiscal
year to which this report relates.

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MODEM MEDIA, INC.

REPORT ON FORM 10-K

FOR THE YEAR ENDED DECEMBER 31, 2001

TABLE OF CONTENTS



Item Description Page
- ---- ----------- ----


Special Note on Forward-Looking Statements and Risk Factors.......................... 2

PART I
1 Business............................................................................. 3
2 Properties........................................................................... 8
3 Legal Proceedings.................................................................... 8
4 Submission of Matters to a Vote of Security Holders.................................. 8
Executive Officers................................................................... 9

PART II
5 Market for Registrant's Common Equity and Related Stockholder Matters................ 11
6 Selected Financial Data.............................................................. 12
7 Management's Discussion and Analysis of Financial Condition and Results of Operations 13
7A Quantitative and Qualitative Disclosures About Market Risk........................... 23
8 Financial Statements and Supplementary Data.......................................... 24
9 Changes in and Disagreements with Accountants on Accounting and Financial Disclosure. 55

PART III
10 Directors and Executive Officers of the Registrant................................... 56
11 Executive Compensation............................................................... 56
12 Security Ownership of Certain Beneficial Owners and Management....................... 56
13 Certain Relationships and Related Transactions....................................... 56

PART IV
14 Exhibits, Financial Statement Schedules, and Reports on Form 8-K..................... 57
Signatures........................................................................... 61



1



SPECIAL NOTE ON FORWARD-LOOKING STATEMENTS AND RISK FACTORS

This document includes forward-looking statements within the meaning of
Section 21E(i)(1) of the Securities and Exchange Act of 1934, as amended. Such
forward-looking statements involve known and unknown risks, uncertainties and
other factors that may cause our actual results to be materially different from
any future results expressed or implied by these statements. Such factors
include, among other things, the following:

. our history of operating losses;

. the scope and timing of new assignments and client initiatives;

. the devotion of resources to new business development;

. spending levels and budget constraints of our clients;

. our dependence on a limited number of clients;

. variability of our operating results;

. our ability to accurately estimate costs in fixed-fee engagements;

. our ability to attract and retain qualified professionals;

. the ability of CentrPort to meet its obligations under its real estate
lease, of which we are guarantor;

. our ability to sub-lease our unoccupied office space;

. the ability of our sub-tenant to continue to meets its obligations under
our sub-lease agreement for our New York City office space;

. the cost and timing of the restructuring of our Paris, France office;

. our need and ability to manage the level of our staff and capacity in the
future;

. our dependence on key management staff;

. exclusivity arrangements with clients that may limit our ability to
provide services to others;

. our ability to integrate acquired companies, if any;

. the timing and amount of our capital expenditures;

. the timing of collections from our clients;

. our ability to manage future growth, if any;

. our ability to respond to rapid technological change;

. our dependence on the future growth of the Internet;

. the long-term effects of the North American and international recession;

. changes in government regulation, including regulation of privacy issues;
and

. the effect of recent terrorist activities and resulting military actions.

In light of these and other uncertainties, the forward-looking statements
included in this document should not be regarded as a representation by us that
our plans and objectives would be achieved.

2



PART I

ITEM 1. BUSINESS

Overview

Founded in 1987, Modem Media is an interactive marketing strategy and
services firm. We are a marketing partner to many of the world's leading
companies, including Delta Air Lines, General Electric, General Motors, IBM,
Kodak, Kraft, Michelin and Royal Philips Electronics. We use digital marketing
and technologies to help these and other clients realize greater value from
their most vital asset--their customers. We approach this goal through the
following business basics:

. We add profitable new customers for our clients, through brand awareness,
demand generation, lead generation and customer acquisition initiatives;

. We increase our clients' sales from current customers, through loyalty,
retention, cross-sell and up-sell initiatives and through digital
services and experiences that expand the breadth, depth and lifetime
value of customer relationships; and

. We improve our clients' marketing productivity, by migrating high cost
sales, service and communication activities on-line and optimizing the
cost and impact of activities that are already executed on-line.

We leverage our experience in marketing and business strategy, database
marketing, creative design and technology development to address the unique
business objectives, challenges and opportunities of each of our client
companies. We tailor solutions across integrated service offerings that include:

Marketing Insights, Strategy and Planning

We help our clients discover and mine untapped opportunities to create
revenue, reduce costs and capture the full value potential of their
customers. This work begins and ends with our clients' customers:
understanding their needs and preferences, assessing their value to the
client's business, prioritizing customer segments, and defining pragmatic
strategies to realize value potential. Our planning teams guide clients on
topics as wide-ranging as digital branding, technology master planning and
media partnership strategy.

Marketing Platform Design and Development

We design and build marketing platforms that enable our clients to
create, manage and grow profitable relationships with their customers. These
platforms include websites and wireless applications, intranets and
extranets, that support our clients needs in communications, commerce and
customer care. Our marketing platform teams bring expertise in both the
creative and technical aspects of digital platform design including user
interface and experience design, information architecture, application
development, content management and personalization systems and marketing
automation tools.

Marketing Program Design and Execution

We conceive, create and distribute the marketing programs that turn our
clients' prospects into customers. We test, track and optimize digital
experiences to achieve each client's marketing goals most effectively and
efficiently. This work entails the development of innovative marketing ideas
and rigorous data analysis. Our marketing programs teams bring expertise in
creative design and execution, marketing plan development, media services,
database marketing and database management and analysis.

Headquartered in Norwalk, Connecticut, we also maintain offices in San
Francisco, Toronto, London, Munich, Hong Kong and Sao Paulo.

3



Recent Developments

Acquisitions and Other

In June 2001, The Interpublic Group of Companies, Inc. ("IPG") completed its
acquisition of True North Communications, Inc. ("True North"), holder of 42.9 %
of our outstanding common stock. We have concluded that there was an ownership
change as a result of this transaction, as defined by Section 382 of the
Internal Revenue Code, and we estimate that our U.S. Federal net operating loss
carryforward generated prior to this ownership change is subject to an annual
limitation of approximately $4.5 million.

In March 2000, we purchased 100% of the outstanding capital stock of our
affiliate in Sao Paulo, Brazil from True North for $135,000 in cash.

In February 2000, we acquired 100% of the outstanding capital stock of Vivid
Holdings, Inc. and its majority-owned subsidiary, Vivid Publishing, Inc.,
(collectively hereinafter referred to as "Vivid") for $63.6 million. Vivid was
a professional services company with approximately 100 employees that provided
Internet engineering and information architecture services primarily to
Internet start-ups. As a result of the economic uncertainties surrounding
Internet start-ups and the financial and operational performance of Vivid, we
concluded that the goodwill associated with the Vivid acquisition was impaired,
resulting in the write-off of the unamortized balance of $52.8 million at
December 31, 2000.

In February 2000, we acquired substantially all of the assets of Eurokapi
Multimedia S.A., a builder and marketer of e-businesses in Paris, France, for
$450,000 in cash. Due to adverse market conditions and lower revenues in our
Paris office, our estimates of future operating performance and cash flows
declined substantially. As a result, we have decided to restructure our
operations in Paris and wrote-off the unamortized balance of the goodwill of
$323,000 in the third quarter of 2001 and recorded a restructuring charge of
$1.2 million in the fourth quarter of 2001. We expect this restructuring to be
completed during the second quarter of 2002.

In October 1999, we acquired 100% of the outstanding capital stock of MEX
Multimedia Experts GmbH, a developer of interactive business solutions in
Munich, Germany, for $5.4 million, which was comprised of $3.0 million in cash
and $2.4 million of our common stock. If the market for our services in Germany
continues to decline, the remaining goodwill of $3.4 million, at December 31,
2001, may become impaired during 2002.

In June 1999, we acquired 100% of the outstanding capital stock of a builder
and marketer of e-businesses in Tokyo, Japan for $1.4 million in cash. Due to
adverse changes in market conditions and client relationships, we concluded
that the goodwill associated with this acquisition was impaired, resulting in a
write-off of the unamortized balance of $1.5 million in the fourth quarter of
2000. In March 2001, we ceased operations and closed our office in Tokyo, Japan.

True North formed us in October 1996 to acquire Modem Media Advertising
Limited Partnership (the "Modem Partnership") and to combine it with True
North's digital interactive marketing operations, including Northern Lights
Interactive. Effective October 1, 1998, we acquired the strategic interactive
marketing operations of Poppe Tyson, Inc. (the "Poppe Tyson Strategic
Interactive Marketing Operations"), from True North in exchange for our
non-strategic digital interactive marketing operations and an aggregate of
1,619,028 shares of our common stock. In conjunction with this transaction,
True North forgave $5.8 million of intercompany borrowings and transferred $1.6
million of fixed assets to us.

The Modem Partnership was founded in 1987. Poppe Tyson, Inc. ("Poppe Tyson")
was formed in December 1985 and provided interactive marketing services to
North American and international clients since 1988. Poppe Tyson became a True
North subsidiary in December 1997 when True North acquired Poppe Tyson's parent
company, Bozell, Jacob, Kenyon and Eckhardt, Inc.

4



Restructuring

Starting in the fourth quarter of 2000 and continuing through 2001, we
implemented various restructuring plans focusing on improving our
organizational effectiveness and profitability through the reduction of costs
as a result of the economic downturn and decreasing demand for our services
from our clients. These activities included (a) the closure of our Tokyo, Japan
office, (b) the closure of our New York City office and consolidation of its
operations into our office in Norwalk, Connecticut, (c) the decision made in
the fourth quarter of 2001 to restructure our operations, in Paris, France,
which is expected to be completed in the second quarter of 2002, (d) the
reduction of our San Francisco office space, (e) the cancellation of our move
of our Toronto operations to a new, larger location as a result of the breach
of our lease by our landlord, and (f) the reduction of corporate staff and
reorganization of capacity across multiple offices. As a result of these office
closures, restructuring, staff cut-backs and attrition, our capacity, or
full-time equivalents (defined as employees plus temporary staff), has been
reduced by 49%, from 1,036 full-time equivalents at September 30, 2000 to 525
full-time equivalents at February 28, 2002 (see Note 5 of "Notes to
Consolidated Financial Statements").

CentrPort Transactions and Investment

We and certain employees formed CentrPort LLC in November 1999 to focus on
developing intelligent marketing platforms to build and enhance customer
relationships across multiple communication channels. In December 2000,
CentrPort LLC, which was originally organized as a Delaware limited liability
company, was reorganized as CentrPort, Inc. ("CentrPort"), a Delaware
corporation. Immediately after this reorganization, we sold a portion of our
ownership in CentrPort, formerly our majority-owned subsidiary. A consortium of
third party investors (the "CentrPort Investors") purchased 8,332,000 shares of
preferred stock of CentrPort from us ("CentrPort Preferred Stock Sale") in
exchange for $2.5 million in cash and a $2.5 million note receivable originally
due in December 2001, subject to certain conditions. In addition, we received a
warrant to purchase 391,604 shares of CentrPort common stock from CentrPort
("CentrPort Warrant").

Concurrent with the CentrPort Preferred Stock Sale, the CentrPort Investors
agreed to invest up to $22.0 million directly into CentrPort. At the closing of
the transaction, $16.5 million was paid by the CentrPort Investors to CentrPort
in exchange for 36,660,800 shares of newly issued CentrPort preferred stock.
Subject to CentrPort's securing certain revenue commitments by April 1, 2001,
an additional payment of $5.5 million ("Contingent Payment") would be due from
the CentrPort Investors to CentrPort in December 2001. CentrPort did not secure
these certain commitments and as such the Contingent Payment was not made by
the CentrPort Investors to CentrPort.

In addition, concurrent with the CentrPort Preferred Stock Sale, we
purchased 1,842,657 shares of CentrPort common stock from certain minority
CentrPort stockholders in exchange for approximately $1.9 million of our common
stock, or 315,858 shares (the "Founders' Stock Transaction"). In connection
with the Founders' Stock Transaction, we recorded a charge to equity of
approximately $1.4 million based on the excess of the value paid for the
founders' stock and its estimated fair value on the date we acquired the stock.

The CentrPort Preferred Stock Sale, the CentrPort Warrant, the investment by
the CentrPort Investors directly into CentrPort, and the Founders' Stock
Transaction are hereinafter collectively referred to as the "CentrPort
Transactions." As a result of the CentrPort Transactions, our ownership in
CentrPort preferred and common stock, combined, was reduced from 59.0% to
15.2%. Through the date of the CentrPort Transactions, we consolidated
CentrPort and recognized 100% of the losses incurred by CentrPort in
consideration that we were CentrPort's sole funding source. Such losses
aggregated approximately $5.7 million. Subsequent to the CentrPort
Transactions, we have accounted for our investment in CentrPort under the cost
method.

In conjunction with the CentrPort Transactions, we designated CentrPort as a
preferred vendor and committed to resell at least $5.0 million of CentrPort's
products and services during 2001 pursuant to a value

5



added reseller agreement ("CentrPort Commitment"). Based primarily on the
uncertain nature of our ability to meet this CentrPort Commitment, we deferred
our gain of approximately $4.1 million on the CentrPort Preferred Stock Sale.
The original agreement provided that, if the CentrPort Commitment was not met,
we were to remit the value of the shortfall to CentrPort in either CentrPort
common stock, from our holdings pursuant to a contractual per share fixed
value, or in cash, at our election. As of December 31, 2001, we had sold $2.7
million in CentrPort products and services applicable to the CentrPort
Commitment. As a result, we recognized $1.7 million, in the fourth quarter of
2001, of the $4.1 million deferred gain that was recorded as of December 31,
2000. The remaining balance of the deferred gain on our balance sheet was equal
to $2.3 million as of December 31, 2001. Subsequent to our year-end, in
February 2002, we, CentrPort and the CentrPort Investors were party to
agreements, which amended various conditions and commitments including (a) the
extinguishment of our CentrPort Commitment to sell CentrPort products and
services, (b) the extinguishment of our obligation to pay the value of our
shortfall in either cash or CentrPort common stock and (c) the extension of our
$2.5 million note receivable due from CentrPort Investors to us until December
31, 2002. Accordingly, we will recognize the remaining deferred gain of $2.3
million in the first quarter of 2002 (see Note 19 of "Notes to Consolidated
Financial Statements").

In addition, as a result of a valuation received from an independent firm,
as of December 31, 2001, regarding the valuation of our investment in
CentrPort, we concluded that our investment in CentrPort was impaired.
Accordingly, we reduced our investment in CentrPort from $3.7 million,
reflected at December 31, 2000, to $520,000 by recording a $3.2 million charge,
in the fourth quarter of 2001. Should the demand for CentrPort products and
services continue to decline, the value of our remaining CentrPort investment
may become further impaired (see Note 2 of "Notes to Consolidated Financial
Statements").

Clients

We target a select group of clients, primarily Global 500 companies in
industries that are best able to take advantage of digital channels to create,
manage and grow profitable customer relationships. We seek to build long-term
relationships with these industry-leading clients, serving as a strategic
marketing partner, executing an on-going series of engagements, and delivering
results with enduring impact on their businesses.

We have a diverse roster of clients that crosses multiple industries and
geographies. Our top ten clients in 2001 accounted for 77.9% of our revenues
and two clients, Royal Philips Electronics and Delta Airlines, accounted for
23.3% and 10.0%, respectively, of our revenues in 2001. Our clients include:



. Delta Air Lines . General Motors . Kodak . Michelin
. General Electric . IBM . Kraft . Royal Philips Electronics


Marketing and Sales

The goal of Modem Media's marketing activities is to create awareness and
sustained interest for Modem Media and our services. We do this through a
combination of media and industry analyst outreach, participation and speaking
at targeted conferences, and publishing and distribution of marketing and sales
collateral including our website, www.modemmedia.com. Marketing is performed at
both the corporate and the local office levels.

Sales activities are the responsibility of dedicated business development
teams that target and pursue new client prospects, and our client relationship
teams that are responsible for deepening our business relationships with
existing clients.

6



Backlog and Seasonality

We believe that sales backlog is not a meaningful indication of our future
revenue because most of our revenue is derived from short-term work orders. We
currently do not experience seasonality to any significant extent.

Employees and Culture

As of December 31, 2001, we employed 499 people across our global network of
offices, including 375 billable staff, 13 in sales and marketing and 111 in
general and administrative positions. We also hire temporary employees and
contract service providers, as needed. Our employees are not represented by any
union. We consider our employee relations to be good.

To deliver the levels of insight, creativity and results on which we have
built our business and our reputation, we place great importance on recruiting
and retaining talented employees.

We believe our firm fosters an entrepreneurial, creative and professional
culture, and as a result, attracts talented individuals. In addition to
recruiting talented professionals, we are committed to employee training and
orientation. We have various programs dedicated to the training and development
of our staff.

Competition

The market for the services we provide is highly competitive. Our primary
competitors include:

. interactive marketing and technology specialists such as Razorfish,
Sapient and Scient;

. advertising companies that offer interactive services, such as AKQA and
interactive marketing arms of large, advertising holding companies such
as Grey Global's Grey Interactive, Omnicom Group's Tribal DDB, Havas'
Euro RSCG Circle and WPP Group's OgilvyInteractive;

. direct marketing specialists such as Digitas and the direct marketing
arms of advertising holding companies such as Omnicom Group's Rapp
Collins and WPP Group's OgilvyOne and Wunderman;

. technology services firms such as Accenture, IBM Global Services and
KPMG; and

. internal e-business, technology, marketing and design departments.

We believe that the main competitive factors in our industry include:
expertise in digital channels; ability to recruit and retain qualified
professionals; low barriers to entry for new competitors; ability to anticipate
new technologies and implement them in a timely fashion; existing client
relationships; exclusive client relationships in industries; access to
financial, management, technology, development, sales and marketing and other
resources; ability to price fixed fee projects on an accurate basis; pricing
for work done on a time and material basis; the growth of the market for
interactive marketing strategy and services; ability to evolve services to
changing market needs; ability to respond to government regulation; growth in
Internet usage and nature of Internet usage; ability to provide an integrated,
multi-channel solution; quality of strategic insights; technological knowledge;
creative design skills; ability to deploy services across geographic regions;
speed of development and implementation of services; client references; client
satisfaction; brand name and recognition; and financial stability.

Financial Information about Geographic Areas

Reference is made to Note 15 of the "Notes to Consolidated Financial
Statements" contained in "Item 8. Financial Statements and Supplementary Data"
in Part II of this report.

7



ITEM 2. PROPERTIES

Our headquarters and principal operating office are located in Norwalk,
Connecticut where we lease 107,000 square feet of space as of December 31,
2001. This lease expires in January 2009. We also lease office space for
ongoing operations in San Francisco, Toronto, London, Munich, Hong Kong and Sao
Paulo and unoccupied office space in New York City and Paris, representing
153,000 additional square feet of office space, with various lease expiration
dates until March 2010, of which 72,000 square feet is currently in use. In our
San Francisco office, we lease 38,400 square feet of office space that is
currently unoccupied, which we plan to sublet. In New York City, we sub-lease
our 34,600 square feet of office space, which sub-lease is coterminous with our
lease. In Paris, France, we lease 4,500 square feet. We plan to terminate this
lease as we restructure operations in 2002.

ITEM 3. LEGAL PROCEEDINGS

Beginning in August 2001, a number of substantially identical class action
complaints alleging violations of the federal securities laws were filed in the
United States District Court for the Southern District of New York naming Modem
Media, Inc., certain of our officers (G.M. O'Connell, Chairman, Steven Roberts,
former Chief Financial Officer, and, in certain actions, Robert C. Allen II,
Board member, a Managing Director and former President), and certain named
underwriters of our initial public offering (FleetBoston Robertson Stephens,
Inc., BankBoston Robertson Stephens, Inc., Bear Stearns & Co., Inc.,
Nationsbanc Montgomery Securities and Banc of America Securities LLC) as
defendants. The complaints have since been consolidated into a single action.
The complaints allege, among other things, that the underwriters of our initial
public offering violated the securities law by failing to disclose certain
alleged compensation arrangements, including commission paid to underwriters
and after-market trading practices, in the offering's registration statement.
We and the officers are named in the complaints pursuant to Section 11 of the
Securities Act of 1933, and two of the complaints include a claim against us
and the officers under Section 10(b) of the Securities Exchange Act of 1934. No
specific amount of damages has been claimed. Similar complaints have been filed
against more than 300 other issuers that have had initial public offerings
since 1998 and all such actions have been included, for pretrial purposes, in a
single coordinated proceeding. We believe that we have meritorious defenses to
these securities lawsuits and we intend to defend these actions vigorously.
However, due to the inherent uncertainties of securities class action
litigation, we cannot accurately predict the ultimate outcome of the
litigation. An unfavorable outcome of this litigation could have a material
adverse impact on our business, financial condition and results of operations.

In August 2001, our subsidiary, Modem Media Canada, Inc. ("Modem Media
Canada"), brought suit against Citi Core Properties, Ltd. ("Landlord") in
Ontario Supreme Court for breach of an office lease on the basis that the
Landlord did not complete the building into which Modem Media Canada was to
move (the "Space"). Modem Media Canada is claiming approximately $1.2 million
in damages. The Landlord has counter-sued us, Modem Media Canada and certain of
our officers and directors for breach of lease and is seeking damages in the
amount of approximately $16.0 million. After the Landlord counter-sued us, the
Landlord went into receivership. The Space was repossessed by a mortgage holder
and is being sold to an unrelated third party. We believe that we have
meritorious defenses to the counter-claim and we intend to defend this action
vigorously. We believe that the resolution of these matters will not have a
material adverse effect on our business, financial condition and results of
operations.

From time-to-time, the Company becomes involved in various routine legal
proceedings in the ordinary course of its business. Other than as noted above,
the Company believes that the outcome of pending legal proceedings and
unasserted claims in the aggregate will not have a material adverse effect on
its consolidated financial position or liquidity.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

There were no matters submitted to a vote of our security holders through
the solicitation of proxies or otherwise during the fourth quarter ended
December 31, 2001.

8



EXECUTIVE OFFICERS

The following table sets forth certain information with respect to our
executive officers as of March 15, 2002:




Name Age Position(s)
- ---- --- -----------

G. M. O'Connell 40 Chairman of the Board
Marc C. Particelli 57 President and Chief Executive Officer and Director
Frank J. Connolly, Jr. 43 Chief Financial Officer
Robert C. Allen II 34 Managing Director and Director
David Lynch 40 Managing Director, North America East
Peter W. Moritz 40 Managing Director, Global Business Development
Sloane Levy 37 Senior Vice President, General Counsel, Human Resources and
Corporate Secretary
Sylvia C. Price 45 Vice President, Corporate Marketing and Strategy


G.M. O'Connell is currently Chairman of the Board. Mr. O'Connell also served
as our Chief Executive Officer from November 1998 to January 2001. From October
1996 to November 1998, Mr. O'Connell was our President and Chief Operating
Officer. From 1987 to October 1996, Mr. O'Connell was a Managing Partner of the
Modem Partnership, which he co-founded in 1987. Mr. O'Connell is a director of
the Direct Marketing Association. Mr. O'Connell has been a Director of ours
since October 1996.

Marc C. Particelli is currently our President and Chief Executive Officer, a
position that he has held since November 2001. From January to November 2001,
Mr. Particelli was our Chief Executive Officer. From 1997 to December 2000, Mr.
Particelli was a Partner and Managing Director of Oak Hill Capital Partners,
L.P., an investment firm. Between 1994 and 1997, Mr. Particelli was a Managing
Director of Odyssey Partners, L.P., an investment partnership. From 1973 to
1994, Mr. Particelli held various positions with Booz Allen & Hamilton, Inc., a
management and technology consulting firm. Mr. Particelli is a member of the
board of directors of EPIX Holding Corp. Mr. Particelli has been a Director of
ours since January 2001.

Frank J. Connolly, Jr. was named our Chief Financial Officer in January
2001. From 1999 to 2001, Mr. Connolly was the Chief Financial Officer of E-Sync
Networks, Inc., a provider of e-business infrastructure products, now ESNI,
Inc. From 1996 to 1999, Mr. Connolly served as a Managing Director of DigaComm,
LLC, a private equity firm. From 1995 to 1996, Mr. Connolly was the Senior Vice
President, Finance and Chief Financial Officer of DM Holdings, Inc., a consumer
marketing information company. From 1991 to 1995, Mr. Connolly served as Vice
President, Finance of Donnelley Marketing, Inc. Prior to 1991, Mr. Connolly
held various corporate financial positions with The Dun & Bradstreet
Corporation and was a consultant with Accenture.

Robert C. Allen II is currently a Managing Director, a position held since
November 2001. From November 1998 to November 2001, Mr. Allen served as our
President and Chief Operating Officer. From October 1996 to November 1998, Mr.
Allen was President of one of our divisions. From 1993 to October 1996, Mr.
Allen served as a Managing Partner of the Modem Partnership. From 1989 to 1992,
Mr. Allen was the Director of Business Development of the Modem Partnership.
Mr. Allen has been a Director of ours since October 1996.

David P. Lynch is currently our Managing Director, North America East, a
position he has held since October 2001. From 1998 to October 2001, Mr. Lynch
served as the Vice President, Managing Director of our Norwalk office. From
1996 to 1998, Mr. Lynch was our Vice President, Director of Account Management.
Mr. Lynch was an Account Director with us from 1995 to 1996. Prior to 1995, Mr.
Lynch held various positions with The Dun & Bradstreet Corporation, the
Pepsi-Cola Company and the Danone Group.

Peter W. Moritz is currently our Managing Director, Global Business
Development, a position he has held since October 2001. From June 2001 to
October 2001, he served as our Managing Director, New Business

9



Development. From June 2000 to June 2001, he was our Vice President, Managing
Director of our San Francisco, CA office. From July 1999 to June 2000, Mr.
Moritz was our Vice President, Business Development. Between September 1998 and
July 1999, Mr. Moritz served as Senior Director, Business Development. From
1995 to 1998, Mr. Moritz held senior sales and marketing positions with
Interzine Productions, an Internet startup, which he co-founded and was later
acquired by Times Mirror Group. From 1985 to 1995, Mr. Moritz held various
positions with American Express.

Sloane Levy is currently our Senior Vice President, General Counsel, Human
Resources and Corporate Secretary, a position she has held since April 2001.
From May 1999 to April 2001, Ms. Levy was Vice President, General Counsel and
Corporate Secretary. From April 1998 to May 1999, Ms. Levy was Director,
Investor Relations of Witco Corporation, a specialty chemical corporation, now
Crompton Corporation. From January 1996 through March 1998, she was Senior
Attorney at Witco Corporation and from May 1994 through December 1995, she was
Corporate Counsel for OSi Specialties, Inc., which was subsequently acquired by
Witco Corporation. Prior to May 1994, Ms. Levy was associated with the law
firms Arent Fox Kitner Plotkin & Kahn and Weil, Gotshal & Manges.

Sylvia C. Price is currently our Vice President, Corporate Marketing and
Strategy, a position she has held since July 2001. From April 2000 to July
2001, she served as our Vice President, Group Account Director. Between 1983
and 2000, Ms. Price held various management positions with PepsiCo and its
beverage division, the Pepsi Cola Company. Her more recent roles included Vice
President, Sales Operations from 1996 to 2000 and Vice President, Market Unit
Manager of the St. Louis Bottling Company from 1995 to 1996.

10



PART II

ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

(a) Our common stock is listed on the Nasdaq National Market under the
symbol "MMPT". The table below sets forth, for the periods indicated, the high
and low closing sales prices of our common stock as reported and reflects all
stock splits effected by us.

2000 High Low
---- ------ ------
First quarter.......................... $56.94 $31.22
Second quarter......................... 32.06 9.63
Third quarter.......................... 18.88 3.69
Fourth quarter......................... 8.31 3.25

2001 High Low
---- ------ ------
First quarter.......................... $ 6.25 $ 2.63
Second quarter......................... 4.37 2.50
Third quarter.......................... 6.32 2.16
Fourth quarter......................... 4.00 2.90

On March 15, 2002, there were approximately 5,800 stockholders of record of
our common stock.

We have never declared, nor have we paid, any cash dividends on our common
stock. We currently intend to retain our earnings, if any, to finance future
growth and, therefore, do not anticipate paying any cash dividends on our
common stock in the foreseeable future.

In connection with the Founders' Stock Transaction (see "Item 1. CentrPort
Transactions and Investment" in Part I of this report), on December 22, 2000 we
purchased 1,842,657 shares of CentrPort common stock from certain CentrPort
minority stockholders in exchange for approximately $1.9 million of our common
stock, or 315,858 shares (see Note 2 of "Notes to Consolidated Financial
Statements"). We issued such shares to a limited number of CentrPort
stockholders in reliance upon the exemption from registration provided by
Section 4(2) of the Securities Act of 1933.

In February 2000, we acquired 100% of the outstanding capital stock of Vivid
for $63.6 million. The consideration was paid with $14.4 million in our common
stock, or 446,010 shares, $39.0 million in value related to employee stock
options that were converted to options to purchase our common stock and the
remainder in cash. We issued our shares to a limited number of Vivid
stockholders in reliance upon the exemption from registration provided by
Section 4(2) of the Securities Act of 1933.

(b) On February 4, 1999, the Securities and Exchange Commission declared our
registration statement on Form S-1 (No. 333-68057) effective. On February 10,
1999, we completed an initial public offering of an aggregate of 5,980,000
shares of our common stock at an offering price of $8.00 per share. The
managing underwriters for the offering were BancBoston Robertson Stephens,
NationsBanc Montgomery Securities LLC, and Bear, Stearns & Co. Inc. Net
proceeds to us, after deducting underwriting discounts and commissions of $3.3
million and offering expenses of $2.4 million, were $42.0 million. None of the
expenses incurred in the offering were direct or indirect payments to our
directors, officers, or general partners or their associates, to persons owning
ten percent or more of any class of our equity securities or to our affiliates.
We used $6.0 million of these proceeds to settle an intercompany note payable
to True North, and the remainder to acquire and fund the operations of
businesses in Tokyo, Munich, Paris, Sao Paulo and San Francisco and to fund the
operations of CentrPort prior to its financing in December 2000 (see Note 2 of
"Notes to Consolidated Financial Statements").


11



ITEM 6. SELECTED FINANCIAL DATA

The following selected financial data should be read in conjunction with the
consolidated financial statements and notes thereto and "Management's
Discussion and Analysis of Financial Condition and Results of Operations"
included elsewhere herein. The statements of operations data for the fiscal
years ended December 31, 1998 and 1997 and the balance sheet data as of
December 31, 1999, 1998, and 1997 are derived from our consolidated financial
statements that have been audited by Arthur Andersen LLP, independent public
accountants, which are not included herein. The statements of operations data
for the fiscal years ended December 31, 2001, 2000, and 1999 and the balance
sheet data as of December 31, 2001 and 2000 are derived from our consolidated
financial statements that have been audited by Arthur Andersen LLP, independent
public accountants, and are included elsewhere herein.



Year Ended December 31,
---------------------------------------------
2001 2000(1) 1999(1) 1998(2) 1997
-------- -------- -------- ------- -------

(in thousands except per-share data)
Statements of Operations Data:
Revenues.............................................. $103,037 $134,344 $ 74,036 $42,544 $25,497
Cost of revenues...................................... 57,134 69,088 32,991 23,249 12,045
-------- -------- -------- ------- -------
Gross profit.......................................... 45,903 65,256 41,045 19,295 13,452
Sales and marketing................................... 3,449 5,240 1,658 1,098 769
General and administrative............................ 30,934 51,027 26,220 17,854 10,929
Restructuring and other charges, net.................. 14,332 7,008 -- -- --
Impairment of goodwill................................ 323 54,287 -- -- --
Depreciation and amortization......................... 6,502 6,127 3,463 1,896 1,189
Amortization of goodwill.............................. 3,390 15,400 2,959 1,768 1,666
Operating losses of True North Units Held for Transfer -- -- -- 13 2,180
-------- -------- -------- ------- -------
Operating (loss) income............................... (13,027) (73,833) 6,745 (3,334) (3,281)
Gain on sale of CentrPort stock....................... 1,735 -- -- -- --
Impairment of investment in CentrPort................. (3,173) -- -- -- --
Interest income (expense), net........................ 1,070 1,866 1,975 29 (76)
-------- -------- -------- ------- -------
(Loss) income before income taxes..................... (13,395) (71,967) 8,720 (3,305) (3,357)
(Benefit) provision for income taxes.................. (6,601) 2,282 5,703 (102) (248)
-------- -------- -------- ------- -------
Net (loss) income..................................... $ (6,794) $(74,249) $ 3,017 $(3,203) $(3,109)
======== ======== ======== ======= =======
Basic net (loss) income per share $ (0.26) $ (3.04) $ 0.14 $ (0.21) $ (0.21)
======== ======== ======== ======= =======
Diluted net (loss) income per share................... $ (0.26) $ (3.04) $ 0.13 $ (0.21) $ (0.21)
======== ======== ======== ======= =======

December 31,
---------------------------------------------
2001 2000(1) 1999(1) 1998 1997(2)
-------- -------- -------- ------- -------
(in thousands)
Balance Sheet Data:
Cash and cash equivalents............................. $ 40,918 $ 35,564 $ 30,265 $ 7,824 $ 7,056
Short-term investments................................ 77 201 16,859 -- --
Goodwill, net......................................... 46,547 50,496 55,742 33,139 31,645
Working capital (deficit)............................. 29,535 31,445 37,687 (5,917) 3,269
Total assets.......................................... 142,955 161,505 145,732 71,286 59,024
Capital lease obligations, less current portion....... 268 618 471 323 472
Related party obligations, less current portion....... -- -- -- -- 9,346
Other long-term obligations........................... 7,665 6,324 221 19 41
Total stockholders' equity............................ 98,915 104,271 111,476 35,560 35,618

- --------
(1) In 1999 and 2000, we acquired various companies in business combinations,
which were accounted for under the purchase method of accounting.
Accordingly, the statements of operations and balance sheet data presented
above include the operating results of these companies from the dates of
the acquisitions (see Note 3 of "Notes to Consolidated Financial
Statements").
(2) Effective October 1, 1998, we acquired the Poppe Tyson Strategic
Interactive Marketing Operations from True North. Because the transaction
occurred between True North and majority-owned, controlled subsidiaries,
the transaction was recorded as of December 31, 1997, the date on which the
Poppe Tyson Strategic Interactive Marketing Operations and we came under
common control, at historical cost. Accordingly, the statements of
operations data presented above include the operating results of the Poppe
Tyson Strategic Interactive Marketing Operations beginning on January 1,
1998 and the balance sheet data of such entity beginning on December 31,
1997.

12



ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

Overview

Founded in 1987, Modem Media is an interactive marketing strategy and
services firm. We are a marketing partner to many of the world's leading
companies, including Delta Air Lines, General Electric, General Motors, IBM,
Kodak, Kraft, Michelin and Royal Philips Electronics. We use digital marketing
and technologies to help these and other clients realize greater value from
their most vital asset--their customers. We approach this goal through the
following business basics:

. We add profitable new customers for our clients, through brand awareness,
demand generation, lead generation and customer acquisition initiatives;

. We increase our clients' sales from current customers, through loyalty,
retention, cross-sell and up-sell initiatives and through digital
services and experiences that expand the breadth, depth and lifetime
value of customer relationships; and

. We improve our clients' marketing productivity, by migrating high cost
sales, service and communication activities on-line and optimizing the
cost and impact of activities that are already executed on-line.

We leverage our experience in marketing and business strategy, database
marketing, creative design and technology development to address the unique
business objectives, challenges and opportunities of each of our client
companies. We tailor solutions across integrated service offerings that include:

Marketing Insights, Strategy and Planning

We help our clients discover and mine untapped opportunities to create
revenue, reduce costs and capture the full value potential of their
customers. This work begins and ends with our clients' customers:
understanding their needs and preferences, assessing their value to our
client's business, prioritizing customer segments, and defining pragmatic
strategies to realize value potential. Our planning teams guide clients on
topics as wide-ranging as digital branding, technology master planning and
media partnership strategy.

Marketing Platform Design and Development

We design and build marketing platforms that enable our clients to
create, manage and grow profitable relationships with their customers. These
platforms include websites and wireless applications, intranets and
extranets, that support our clients needs in communications, commerce and
customer care. Our marketing platform teams bring expertise in both the
creative and technical aspects of digital platform design, including user
interface and experience design, information architecture, application
development, content management and personalization systems, and marketing
automation tools.

Marketing Program Design and Execution

We conceive, create and distribute the marketing programs that turn our
clients' prospects into customers. We test, track and optimize digital
experiences to achieve each client's marketing goals most effectively and
efficiently. This work entails the development of innovative marketing ideas
and rigorous data analysis. Our marketing programs teams bring expertise in
creative design and execution, marketing plan development, media services,
database marketing, and database management and analysis.

13



Acquisitions and Other

True North formed us in October 1996 to acquire the Modem Partnership and to
combine it with True North's digital interactive marketing operations,
including Northern Lights Interactive. Effective October 1, 1998, we acquired
the Poppe Tyson Strategic Interactive Marketing Operations from True North in
exchange for (a) our non-strategic digital interactive marketing operations and
(b) an aggregate of 1,619,028 shares of our common stock. In conjunction with
this transaction, True North forgave $5.8 million of intercompany borrowings
and transferred $1.6 million of fixed assets to us. This transaction occurred
among companies under common control, and, accordingly, was recorded as of
December 31, 1997, the date of True North's acquisition of the Poppe Tyson
Strategic Interactive Marketing Operations, at historical cost.

Our results of operations include the results of (a) the Modem Partnership,
(b) the digital interactive marketing operations contributed by True North to
us in 1996, including both Northern Lights Interactive and the non-strategic
digital interactive marketing operations that we sold back to True North
effective October 1, 1998 and (c) the Poppe Tyson Strategic Interactive
Marketing Operations, from their respective dates of acquisition by True North.

In June 1999, we acquired 100% of the outstanding capital stock of a builder
and marketer of e-businesses in Tokyo, Japan for $1.4 million in cash. Due to
adverse changes in market conditions and client relationships, we concluded
that the goodwill associated with this acquisition was impaired, resulting in a
write-off of the unamortized balance of $1.5 million in the fourth quarter of
2000. In March 2001, we ceased operations and closed our office in Tokyo, Japan.

In October 1999, we acquired 100% of the outstanding capital stock of MEX
Multimedia Experts GmbH, a developer of interactive business solutions in
Munich, Germany, for $5.4 million, which was comprised of $3.0 million in cash
and $2.4 million of our common stock. If the market for our services in Germany
continues to decline, the remaining goodwill of $3.4 million, at December 31,
2001, may become impaired during 2002.

In February 2000, we acquired substantially all of the assets of Eurokapi
Multimedia S.A., a builder and marketer of e-businesses in Paris, France, for
$450,000 in cash. Due to adverse market conditions and lower revenues in our
Paris office, our estimates of future operating performance and cash flows
declined substantially. As a result, we have decided to restructure our
operations in Paris and wrote-off the unamortized balance of the goodwill of
$323,000 in the third quarter of 2001 and recorded a restructuring charge of
$1.2 million in the fourth quarter of 2001. We expect this restructuring to be
completed during the second quarter of 2002.

In February 2000, we acquired Vivid, a privately held Internet engineering
and information architecture specialist, for $63.6 million in cash, common
stock and value related to employee stock options that were converted to
options to purchase our common stock. We accounted for the Vivid acquisition as
a purchase, and accordingly, have included its results with ours from the date
of acquisition. The Vivid acquisition resulted in $64.5 million of goodwill.
Late in the fourth quarter of 2000, and continuing into the first quarter of
2001, the Vivid business weakened significantly, leading us to conclude that
the remaining value inherent in the Vivid goodwill could not be realized.
Specifically, the number of Vivid employees employed by the Company continued
to decrease, new assignments that would utilize the skills of the remaining
Vivid employees were not secured and market conditions impacted the ability of
Internet start-ups to utilize our services. Accordingly, we recorded an
impairment charge of $52.8 million in the fourth quarter of 2000. As a result,
our goodwill amortization in 2001 was $3.4 million as compared to $15.4 million
in 2000.

In March 2000, we purchased 100% of the outstanding capital stock of our
affiliate in Sao Paulo, Brazil from True North for $135,000 in cash.

In June 2001, IPG completed its acquisition of True North, holder of 42.9%
of our outstanding common stock. We have concluded that there was an ownership
change as a result of this transaction, as defined by Section 382 of the
Internal Revenue Code, and we estimate that our net operating loss carryforward
generated prior to this ownership change is subject to an annual limitation of
approximately $4.5 million.

14



Restructuring, Goodwill Impairment and Other Related Charges

During the first three quarters of 2000, we incurred substantial costs to
expand and integrate our operations both in our North American and
international offices, as well as to develop our infrastructure. Starting in
the fourth quarter of 2000 and continuing through 2001, we implemented various
restructuring plans focusing on improving our organizational effectiveness and
profitability through the reduction of costs as a result of the economic
downturn and decreasing demand for our services from our clients. These
activities included (a) the closure of our Tokyo, Japan office, (b) the closure
of our New York City office and consolidation of its operations into our office
in Norwalk, Connecticut, (c) the decision made in the fourth quarter of 2001 to
restructure our operations in Paris, France, which is expected to be completed
in the second quarter of 2002, (d) the reduction of our San Francisco office
space, (e) the cancellation of our move of our Toronto operations to a new,
larger location as a result of the breach of our lease by our landlord and (f)
the reduction of corporate staff and reorganization of capacity across multiple
offices. As a result of these office closures, restructuring, staff cut-backs
and attrition, our capacity, or full-time equivalents (defined as employees
plus temporary staff), has been reduced by 49%, from 1,036 full-time
equivalents at September 30, 2000 to 525 full-time equivalents at February 28,
2002 (see Note 5 of "Notes to Consolidated Financial Statements"). In addition
to restructuring charges related to these items, we recorded a goodwill
impairment charge as we concluded that our goodwill associated with our Paris,
France office was no longer recoverable. We recognized a portion of the
previously deferred gain in conjunction with the CentrPort Transactions. The
net charges also include a charge for the impairment of our investment in
CentrPort (see Notes 2 and 3 of "Notes to Consolidated Financial Statements").

CentrPort Transactions and Investment

We and certain employees formed CentrPort LLC in November 1999 to focus on
developing intelligent marketing platforms to build and enhance customer
relationships across multiple communication channels. In December 2000,
CentrPort LLC, which was originally organized as a Delaware limited liability
company, was reorganized as CentrPort, Inc. ("CentrPort"), a Delaware
corporation. Immediately after this reorganization, we sold a portion of our
ownership in CentrPort, formerly our majority-owned subsidiary. A consortium of
third party investors (the "CentrPort Investors") purchased 8,332,000 shares of
preferred stock of CentrPort from us ("CentrPort Preferred Stock Sale") in
exchange for $2.5 million in cash and a $2.5 million note receivable originally
due in December 2001, subject to certain conditions. In addition, we received a
warrant to purchase 391,604 shares of CentrPort common stock from CentrPort
("CentrPort Warrant").

Concurrent with the CentrPort Preferred Stock Sale, the CentrPort Investors
agreed to invest up to $22.0 million directly into CentrPort. At the closing of
the transaction, $16.5 million was paid by the CentrPort Investors to CentrPort
in exchange for 36,660,800 shares of newly issued CentrPort preferred stock.
Subject to CentrPort's securing certain revenue commitments by April 1, 2001,
an additional payment of $5.5 million ("Contingent Payment") would be due from
the CentrPort Investors to CentrPort in December 2001. CentrPort did not secure
these certain commitments and as such the Contingent Payment was not made by
the CentrPort Investors to CentrPort.

In addition, concurrent with the CentrPort Preferred Stock Sale, we
purchased 1,842,657 shares of CentrPort common stock from certain minority
CentrPort stockholders in exchange for approximately $1.9 million of our common
stock, or 315,858 shares (the "Founders' Stock Transaction"). In connection
with the Founders' Stock Transaction, we recorded a charge to equity of
approximately $1.4 million based on the excess of the value paid for the
founders' stock and its estimated fair value on the date we acquired the stock.

The CentrPort Preferred Stock Sale, the CentrPort Warrant, the investment by
the CentrPort Investors directly into CentrPort, and the Founders' Stock
Transaction are hereinafter collectively referred to as the "CentrPort
Transactions." As a result of the CentrPort Transactions, our ownership in
CentrPort preferred and common stock, combined, was reduced from 59.0% to
15.2%. Through the date of the CentrPort Transactions, we consolidated
CentrPort and recognized 100% of the losses incurred by CentrPort in
consideration that we were CentrPort's sole funding source. Such losses
aggregated approximately $5.7 million. Subsequent to the CentrPort
Transactions, we have accounted for our investment in CentrPort under the cost
method.

15



In conjunction with the CentrPort Transactions, we designated CentrPort as a
preferred vendor and committed to resell at least $5.0 million of CentrPort's
products and services during 2001 pursuant to a value added reseller agreement
("CentrPort Commitment"). Based primarily on the uncertain nature of our
ability to meet this CentrPort Commitment, we deferred our gain of $4.1 million
on the CentrPort Preferred Stock Sale. The original agreement provided that, if
the CentrPort Commitment was not met, we were to remit the value of the
shortfall to CentrPort in either CentrPort common stock, from our holdings
pursuant to a contractual per share fixed value or in cash, at our election. As
of December 31, 2001, we had sold $2.7 million in CentrPort products and
services applicable to the CentrPort Commitment. As a result, we recognized
$1.7 million, in the fourth quarter of 2001, of the $4.1 million deferred gain
that was recorded as of December 31, 2000. The remaining balance of the
deferred gain on our balance sheet was equal to $2.3 million as of December 31,
2001. Subsequent to our year-end, in February 2002, we, CentrPort and the
CentrPort Investors were party to agreements, which amended various conditions
and commitments including (a) the extinguishment of our CentrPort Commitment to
sell CentrPort products and services, (b) the extinguishment of our obligation
to pay the value of our shortfall in either cash or CentrPort common stock and
(c) the extension of our $2.5 million note receivable due from CentrPort
Investors to us until December 31, 2002. Accordingly, we will recognize the
remaining deferred gain of $2.3 million in the first quarter of 2002 (see Note
19 of "Notes to Consolidated Financial Statements").

In addition, as a result of a valuaton we received from an independent firm,
as of December 31, 2001, regarding the valuation of our investment in
CentrPort, we concluded that our investment in CentrPort was impaired.
Accordingly, we reduced our investment in CentrPort from $3.7 million,
reflected at December 31, 2000, to $520,000 by recording a $3.2 million charge,
in the fourth quarter of 2001. Should the demand for CentrPort products and
services continue to decline, the value of our remaining CentrPort investment
may become further impaired (see Note 2 of "Notes to Consolidated Financial
Statements").

Historical Results of Operations

Clients hire us on a fixed-fee, retainer or time-and-material basis. A
majority of our revenues are derived from fixed-fee engagements. We recognize
revenues as services are rendered, in accordance with Staff Accounting Bulletin
No. 101. We reassess our estimated costs on fixed-fee engagements periodically
and, as needed for specific engagements, losses are accrued to the extent that
costs incurred and anticipated costs to complete engagements exceed total
anticipated billings. Provisions for losses on uncompleted fixed-fee contracts,
if any, are recognized in the period in which such losses are determined.

Our results of operations and our business depend on our relationships with
a limited number of large clients with which we generally do not have long-term
contracts. Our clients generally have the right to terminate their
relationships with us without penalty and with relatively short or no notice.
Once an engagement is completed, we cannot be assured that a client will engage
us for further services. As a result, a client that generates substantial
revenue for us in one period may not be a substantial source of revenue in a
subsequent period. The termination of our business relationships with any of
our significant clients, or a material reduction in the use of our services by
any of our significant clients, could adversely affect our future financial
performance.

Our ten largest clients accounted for 77.9%, 59.4% and 72.4% of consolidated
revenues for the years ended December 31, 2001, 2000 and 1999, respectively.
Two clients accounted for 23.3% and 10.0% of our revenues in 2001. No clients
accounted for 10.0%, or greater, of our revenues in 2000. One client accounted
for 13.8% of our revenues in 1999. We expect a relatively high level of client
concentration to continue but may not necessarily involve the same clients from
period to period.

16



Cost of revenues consists of salaries, employee benefits and incentive
compensation for our professional services staff, costs for temporary staff
that we use to provide professional services and certain other direct costs.
Sales and marketing expenses consist of salaries, employee benefits and
incentive compensation of new business development and other sales and
marketing staff and certain other marketing costs. General and administrative
expenses include salaries, employee benefits and incentive compensation of
administrative and other non-billable employees and office rent, utilities,
professional and consulting fees, travel, telephone and other related expenses.

We have experienced operating losses in twelve of the sixteen quarters in
the period January 1, 1998 through December 31, 2001. We have experienced
significant revenue fluctuations both in North America and internationally. As
a result of the economic downturn and consequent decreased demand from clients
in North America for our services, we experienced a reduction in revenue in
2001 offset, in part, by higher revenues in our international operations.
During 2001, 70.5% of our revenues were generated in North America and 29.5%
were generated internationally, as compared to 83.2% and 16.8%, respectively
for 2000.

Year Ended December 31, 2001 Compared to Year Ended December 31, 2000

Revenues. Revenues decreased by $31.3 million, or 23.3%, to $103.0 million
for 2001 from $134.3 million for 2000. Revenues in North America decreased to
$72.7 million in 2001 from $111.7 million in 2000, or 34.9%, which was
primarily attributable to lower billable hours as the demand from our clients
decreased. Partially offsetting this decrease was an increase in international
revenue from $22.7 million in 2000 to $30.4 million in 2001, or 33.9%, which
was attributable to higher average billing rates with essentially the same
billable hours.

Cost of Revenues and Gross Profit. Cost of revenues decreased by $12.0
million, or 17.3%, to $57.1 million for 2001 from $69.1 million for 2000. Gross
profit margin declined to 44.6% of revenues for 2001 from 48.6% for 2000. The
decrease in cost of revenues was primarily due to company-wide reductions in
capacity as a result of a decrease in revenues. The decline in gross profit
margin in 2001 as compared to 2000 was primarily due to lower revenues, offset
in part by the lower costs of revenues.

Sales and Marketing. Sales and marketing expenses decreased by $1.8
million, or 34.2%, to $3.4 million for 2001 from $5.2 million for 2000. Sales
and marketing represented 3.3% and 3.9% of revenues for 2001 and 2000,
respectively. The dollar and percentage decreases in sales and marketing were
attributable to cost reduction actions taken during 2001 in line with the
decrease in revenues.

General and Administrative. General and administrative expenses decreased
by $20.1 million, or 39.4%, to $30.9 million for 2001 from $51.0 million for
2000. General and administrative represented 30.0% of revenues for 2001 as
compared to 38.0% for 2000. The dollar and percentage decreases in general and
administrative were due primarily to cost reduction actions taken during 2001
in line with the decrease in revenues.

Restructuring and Other Charges, Net. Restructuring and other charges, net
of reversals, were $14.3 million during 2001, an increase of $7.3 million, or
104.3%, over the $7.0 million incurred in 2000. The 2001 charges represent
costs incurred in connection with (a) the closure of our New York City office
and its consolidation into our Norwalk, Connecticut office for $1.2 million,
(b) the reduction of corporate headcount and reorganization of capacity across
multiple offices for $3.5 million, (c) the decision made in the fourth quarter
of 2001 to restructure operations in our office in Paris, France, which is
expected to be completed during the second quarter of 2002 for costs totaling
$1.2 million, (d) a significant and rapid deterioration in the commercial real
estate market in San Francisco resulting in an increase in the accrual for
excess office space, established in 2000, for an additional $5.7 million, (e)
the decision to cease operations and close our office in Tokyo, for
$1.3 million, (f) the cancellation of our move to new office space in Toronto
as a result of the breach of our lease by our landlord for $1.0 million of
space-related assets, and (g) the other than temporary decline in the value of
certain marketable securities for $400,000. In 2000, we recorded charges
related primarily to (a) leased office space

17



reductions in San Francisco and Tokyo for $5.7 million, (b) the reduction in
headcount and reorganization of capacity across multiple offices for $600,000,
and (c) the write-off of deferred costs related to the proposed secondary
public offering of our common stock that we cancelled for $700,000. In 2002, we
will continue to manage our capacity and space needs in line with our future
business needs (see Note 5 of "Notes to Consolidated Financial Statements").

Impairment of Goodwill. Due to adverse market conditions and lower revenue
in our Paris, France office, we concluded that our goodwill associated with
such office was no longer recoverable. As such, we recorded an impairment of
goodwill charge of $323,000 in the third quarter of 2001. Our impairment of
goodwill charges for 2000 represented (a) the write-off of goodwill remaining
from the Vivid acquisition of $52.8 million, which we concluded was fully
impaired and could not be recovered from expected future cash flows and (b) a
charge of $1.5 million for the write-off of the goodwill associated with our
Tokyo, Japan operations (see Note 4 of "Notes to Consolidated Financial
Statements").

Depreciation and Amortization. Depreciation and amortization increased to
$6.5 million in 2001, or 6.6%, as compared to the $6.1 million in 2000. The
increase is attributable to the full-year effect of assets placed in service in
2000 and additional assets initially placed in service in 2001, which was
partially offset by asset dispositions in 2001 resulting from our restructuring
actions.

Amortization of Goodwill. Amortization of goodwill decreased by $12.0
million, or 78.0%, to $3.4 million for 2001 from $15.4 million for 2000. The
decrease is primarily a result of the impairment of our goodwill relating to
the acquisition of Vivid as of December 31, 2000 and the impairment of goodwill
relating to our Paris, France office in 2001. We adopted the Financial
Accounting Standards Board ("FASB") Statement of Financial Accounting Standards
No. 142, Goodwill and Other Intangible Assets ("SFAS No. 142") effective
January 1, 2002 (see related discussion under "Recently Issued Accounting
Pronouncements").

Gain on Sale of CentrPort Stock. In conjunction with the CentrPort
Transactions, we designated CentrPort as a preferred vendor and committed to
resell at least $5.0 million of CentrPort's products and services during 2001
pursuant to a value added reseller agreement ("CentrPort Commitment"). Based
primarily on the uncertain nature of our ability to meet this CentrPort
Commitment, we deferred our gain of $4.1 million on the sale of a portion of
our preferred holdings in CentrPort to the CentrPort Investors in 2000, as
described above. The original agreement provided that, if the CentrPort
Commitment was not met, we were to remit the value of the shortfall to
CentrPort in either CentrPort common stock from our holdings pursuant to a
contractual per share fixed value or in cash, at our election. As of December
31, 2001, we had sold $2.7 million in CentrPort products and services
applicable to the CentrPort Commitment. As a result, we recognized $1.7
million, in the fourth quarter of 2001 of the $4.1 million deferred gain that
was recorded at December 31, 2000. The remaining balance of the deferred gain
on our balance sheet was equal to $2.3 million as of December 31, 2001.
Subsequent to our year-end, in February 2002, we, CentrPort and the CentrPort
Investors were party to agreements, which amended various conditions and
commitments including (a) the extinguishment of our CentrPort Commitment to
sell further CentrPort products and services, (b) the extinguishment of our
obligation to pay the value of our shortfall in either cash or CentrPort common
stock and (c) the extension of our $2.5 million note receivable due from
CentrPort Investors to us until December 31, 2002. Accordingly, we will
recognize the remaining deferred gain of $2.3 million in the first quarter of
2002 (see Note 19 of "Notes to Consolidated Financial Statements").

Impairment of Investment in CentrPort. As a result of the valuation we
received as of December 31, 2001 from an independent firm regarding the
valuation of our investment in CentrPort, we concluded that our investment in
CentrPort was impaired and accordingly reduced our investment in CentrPort from
$3.7 million, reflected at December 31, 2000, to $520,000 by recording a $3.2
million charge in the fourth quarter of 2001. Should the demand for CentrPort
products and services continue to decline, the value of our remaining
investment may become further impaired (see Note 2 of "Notes to Consolidated
Financial Statements").

Interest Income, Net. The decrease in interest income, net of interest
expense to $1.1 million for 2001 from $1.9 million for 2000 was primarily
attributable to reduced interest rates on our short-term investments and

18



an increase in interest expense related to the promissory notes issued to our
Norwalk, Connecticut landlord for the financing of certain leasehold
improvements, the recognition of interest expense related to the accrual for
the present value of the future costs of our excess office space in San
Francisco, and interest expense related to the True North guarantee of several
of our leases.

Income Taxes. We had a net benefit for income taxes of $6.6 million on a
pre-tax loss of $13.4 million for 2001 compared to a provision of $2.3 million
on pre-tax loss of $72.0 million for 2000. Our effective income tax rate was
49.3% in 2001 compared to an income tax benefit rate of (3.2)% in 2000. These
rates differ from the federal statutory rate of 35.0%. Our effective income tax
rate was higher in 2001 compared to 2000 predominantly due to the tax effect of
non-deductible goodwill amortization of $3.3 million and the changes in our
valuation allowance including an increase related to losses incurred by certain
foreign subsidiaries without a corresponding tax benefit, partially offset by a
decrease for the tax benefit of the charges related to ceasing operations in
Tokyo, Japan and restructuring operations in Paris, France. In 2000, our
effective tax rate was lower than the statutory rate due to the effect of
non-deductible goodwill amortization of $69.0 million and an increase in our
valuation allowance of $2.5 million related to losses incurred by our foreign
subsidiaries.

Net (Loss) Income. Our net loss was $6.8 million, or $0.26 per basic common
share, for the year ended December 31, 2001 as compared to $74.2 million, or
$3.04 per basic common share, for the year ended December 31, 2000. The
decrease in net loss of $67.5 million was mainly attributable to a reduction in
the net effect of (a) restructuring and other charges, (b) impairment of
goodwill, (c) amortization of goodwill, (d) the impairment of investment in
CentrPort and (e) the recognized gain on the sale of CentrPort Stock. These
items totaled $76.7 million in 2000 as compared to $19.5 million in 2001, or a
decrease of $57.2 million. In addition, income tax expense was $8.9 million
less in 2001 than in 2000 due to the tax benefits recorded related to the
decrease in book taxable income for 2001, including the write-off of our
investments in Tokyo, Japan and Paris, France, partially offset by the
valuation allowance related to foreign losses mentioned above.

Year Ended December 31, 2000 Compared to Year Ended December 31, 1999

Revenues. Revenues increased by $60.3 million, or 81.5%, to $134.3 million
for 2000 from $74.0 million for 1999. Revenues increased primarily as a result
of increased billing rates and billed hours. In addition, our North American
and international acquisitions accounted for $12.1 million of the increase in
revenues.

Cost of Revenues and Gross Profit. Cost of revenues increased by $36.1
million, or 109.4%, to $69.1 million for 2000 from $33.0 million for 1999.
Gross profit margin declined to 48.6% for 2000 from 55.4% for 1999. The
increase in cost of revenues was primarily due to a company-wide increase in
headcount resulting from the growth of our existing and new client
relationships. The decline in gross profit margin in 2000 compared to 1999 was
primarily due to higher production costs and lower utilization of staff, offset
in part by higher billing rates.

Sales and Marketing. Sales and marketing increased by $3.6 million, or
216.0%, to $5.2 million for 2000 from $1.7 million for 1999. Sales and
marketing represented 3.9% and 2.2% of revenues for 2000 and 1999,
respectively. The dollar and percentage increases in sales and marketing were
attributable to increased salaries, benefits and incentive compensation
associated with an increase in headcount, as well as an increase in spending on
company advertising.

General and Administrative. General and administrative increased by $24.8
million, or 94.7%, to $51.0 million for 2000 from $26.2 million for 1999.
General and administrative represented 38.0% of revenues for 2000 and 35.4% for
1999. The dollar and percentage increases in general and administrative were
due primarily to increased occupancy and office support expenses, as well as
increased salary, benefits and incentive compensation of administrative and
other non-billable employees incurred in connection with increases in headcount.

Restructuring and Other Charges, Net. In 2000, we recorded restructuring
and other charges of $7.0 million, net of reversals, related primarily to (a)
leased office space reductions in San Francisco and Tokyo, Japan, which
resulted in a charge of $5.7 million, (b) the reduction in headcount and
reorganization of capacity across multiple offices, which resulted in a charge
of $600,000 and (c) the write-off of deferred costs related to a proposed
public offering of our common stock that we cancelled, which resulted in a
charge of $700,000. We did not record any restructuring and other charges in
1999.

19



Impairment of Goodwill. As discussed above, we concluded that, as of
December 31, 2000, the goodwill remaining from the Vivid acquisition totaling
$52.8 million was fully impaired and could not be recovered from expected
future cash flows. As a result, we incurred a one-time, non-cash charge of
$52.8 million in the fourth quarter of 2000. We also recorded a fourth quarter
charge of $1.5 million for the write-off of the goodwill associated with our
Tokyo, Japan operations (see Note 4 of "Notes to Consolidated Financial
Statements"). We did not record any impairment of goodwill in 1999.

Depreciation and Amortization. Depreciation and amortization increased in
2000 to $6.1 million, or 74.3%, as compared to the $3.5 million in 1999. This
increase is attributable to the full-year effect of assets placed into service
in 1999 and assets initially placed into service in 2000.

Amortization of Goodwill. Amortization of goodwill increased by $12.4
million, or 420.4%, to $15.4 million for 2000 from $3.0 million for 1999. The
increase is primarily a result of our acquisition of Vivid, as well as our
acquisitions in Japan, Germany and France.

Interest Income, Net. The decrease in interest income, net to $1.9 million
for 2000 from $2.0 million for 1999 is principally attributable to lower
average cash, cash equivalents and short-term investments balances during 2000
than in 1999.

Income Taxes. We had a provision for income taxes of $2.3 million on a
pre-tax loss of $72.0 million for 2000 compared to a provision of $5.7 million
on pre-tax income of $8.7 million for 1999. The effective income tax benefit
rate was (3.2)% in 2000 compared to an effective income tax rate of 65.4% in
1999. These rates differ from the federal statutory rate of 35.0%. Our
effective income tax rate was lower in 2000 compared to 1999 predominantly due
to the tax effect of non-deductible goodwill amortization of $69.0 million and
an increase in our valuation allowance of $2.5 million related to losses
incurred by our foreign subsidiaries.

Net (Loss) Income. Our net loss was $74.2 million, or $3.04 per basic
common share, for the year ended December 31, 2000 as compared to net income of
$3.0 million, or $0.14 per basic common share, for the year ended December 31,
1999. The reduction in profitability of $77.2 million was mainly attributable
to the net effect of (a) restructuring and other charges, (b) impairment of
goodwill and (c) amortization of goodwill. These items totaled $76.7 million in
2000 as compared to $3.0 million in 1999, or a decrease of $73.7 million.

Factors Affecting Operating Results

Our operating results have fluctuated in the past, and may continue to
fluctuate in the future, as a result of a variety of factors, including the
scope and timing of new assignments and client initiatives, the spending levels
and budget constraints of our clients, our dependence on a limited number of
clients, our effectiveness in attracting and retaining qualified staff,
including management, our ability to accurately estimate costs in fixed-fee
engagements, exclusivity arrangements with clients that may limit our ability
to provide services to others and other factors that are outside of our
control. Other factors that may affect our future operating results are
CentrPort's ability to meet its obligations under a lease for which we are
guarantor, our ability to manage future growth, if any, our ability to respond
to rapid technological change, our dependence on the continued growth of the
Internet and changes in government regulations, including regulation of privacy
issues. As a result, period-to-period comparisons of our operating results
cannot be relied upon as indicators of future performance.

Liquidity and Capital Resources

We historically have financed our operations primarily from funds generated
from operations and the proceeds from our initial public offering. Net cash
provided by operating activities was $8.5 million, $9.7 million and $11.2
million for the years ended December 31, 2001, 2000 and 1999, respectively,
including depreciation and amortization, goodwill amortization and impairments
of goodwill totaling $10.2 million, $75.8 million and $6.4 million during such
years, respectively.

20



Net cash used in investing activities was $2.8 million, $8.4 million and
$31.8 million for the years ended December 31, 2001, 2000 and 1999,
respectively. In 2001, 2000 and 1999, we invested $2.8 million, $15.6 million
and $10.4 million in capital expenditures, respectively. During 2000 and 1999,
we also used $11.2 million and $4.6 million of funds, respectively, to acquire
businesses in San Francisco, Sao Paulo, Paris, Tokyo and Munich. There was no
such activity in 2001. In 2000, we generated $2.0 million in proceeds from the
CentrPort Preferred Stock Sale (see "Item 1. CentrPort Transactions and
Investment" in Part I of this report) and our investing activities included a
net reduction in our short-term investments of $16.4 million compared to a net
increase of $16.9 million in 1999, as we shifted investments to cash and cash
equivalents during 2000.

Net cash (used in) provided by financing activities was $(464,000), $3.9
million and $43.0 million for the years ended December 31, 2001, 2000 and 1999,
respectively. Our primary sources of cash flows from financing activities
during 2001, 2000 and 1999 were proceeds from the exercise of employee stock
options including purchases under the employee stock purchase plan of $1.3
million, $5.3 million and $4.7 million, respectively. In addition, we had
proceeds of $43.5 million from our initial public offering in 1999. Partially
offsetting these items for the years ended December 31, 2001, 2000 and 1999,
were repayments of debt of $1.3 million, $891,000 and $0, respectively, and
principal payments made under capital lease obligations of $452,000, $378,000
and $392,000, respectively.

Our short-term significant commitments include net media obligations of $8.3
million, 2001 bonus payments aggregating $2.5 million, operating and severance
costs from the restructuring of our office in Paris, France of $900,000, other
severance costs of $757,000, payments under a note payable of $500,000, lease
payments over the next twelve months aggregating $7.0 million, net of sub-lease
income, and the funding of certain international operations that are not
expected to be self-sufficient in the near-term. Our long-term capital needs
depend on numerous factors, including the rate at which we are able to obtain
new business from clients and expand our staff and infrastructure, as needed,
to accommodate growth, as well as the rate at which we choose to invest in new
technologies. We have ongoing needs for capital, including working capital for
operations and capital expenditures to maintain and expand our operations as
needed.

We are the guarantor for CentrPort's obligations under its ten-year lease
for office space, which expires on June 30, 2010, subject to renewal. As of
December 31, 2001, the aggregate remaining base rent and operating expenses due
under this lease is $6.5 million, subject to adjustment in accordance with the
terms of the lease. The lease provides that, once 50% of the original lease
term has expired, this guaranty may be replaced with an irrevocable letter of
credit in favor of the landlord for an amount not to exceed the remaining base
rent. CentrPort has committed to us that upon expiration of 50% of the lease
term, CentrPort will obtain such a letter of credit. Additionally, CentrPort
has agreed to cooperate with us to secure our release from our guaranty prior
to that time, if possible. We were previously a guarantor for CentrPort's lease
of certain network storage server equipment from a third-party vendor. In June
2001, the lessor of this equipment discharged our guaranty under this lease.

We believe that our cash on hand and short-term investments, together with
funds available from operations, will be sufficient to meet our capital needs
for at least the next twelve months.

Recently Issued Accounting Pronouncements

In August 2001, the FASB issued SFAS No. 144, Accounting for the Impairment
or Disposal of Long-Lived Assets. This statement addresses financial accounting
and reporting for the impairment or disposal of long-lived assets. The
statement supersedes SFAS No. 121, Accounting for the Impairment of Long-Lived
Assets and for Long-Lived Assets to be Disposed Of, and provides guidance on
classification and accounting for such assets when held for sale or
abandonment. The statement is effective for fiscal years beginning after
December 31, 2001. We adopted this pronouncement on January 1, 2002 and do not
expect SFAS No. 144 will have a material effect on our financial position or
results of operations.

In July 2001, the FASB issued SFAS No. 141, Business Combinations, and SFAS
No. 142, Goodwill and Other Intangible Assets. SFAS No. 141 requires that all
business combinations initiated after June 30, 2001 be accounted for using the
purchase method of accounting. Under SFAS No. 142, goodwill and other intangible

21



assets with indefinite lives are no longer amortized, but are reviewed for
impairment on an annual basis, unless impairment indicators arise sooner.
Separable intangible assets that are not deemed to have indefinite lives will
continue to be amortized over their estimated useful lives, but with no maximum
life. The amortization provisions of SFAS No. 142 apply immediately to goodwill
and other intangible assets acquired after June 30, 2001. Goodwill and other
intangible assets acquired on or prior to such date will be accounted for under
SFAS No. 142 by us beginning on January 1, 2002. We are in the process of
performing the required fair value impairment test on our goodwill as of
January 1, 2002. We recorded $3.4 million, or $0.13 per share, of goodwill
amortization in 2001. As a result of the adoption of SFAS No. 142, we will no
longer record goodwill amortization.

In June 2001, the FASB issued SFAS No. 143, Accounting for Asset Retirement
Obligations. This statement addresses financial accounting and reporting
obligations associated with the retirement of long-lived assets and the
associated asset retirement costs. SFAS No. 143 requires the recognition of the
fair value of a liability for an asset retirement obligation in the period in
which it is incurred if a reasonable estimate of fair value can be made. The
statement is effective for fiscal years beginning after June 15, 2002. We do
not expect that adoption of SFAS No. 143 will have a material effect on the
Company's financial position or results of operations.

In November 2001, the FASB issued a Staff Announcement Topic D-103 (Topic
D-103), "Income Statement Characterization of Reimbursements Received for
Out-of-Pocket Expenses Incurred." Topic D-103 establishes that reimbursements
received for out-of-pocket expenses should be reported as revenue in the
statement of operations. Currently, we classify reimbursed out-of-pocket
expenses as a reduction of operating expenses. We have adopted this guidance
effective in the first quarter of fiscal 2002. Our adoption of Topic D-103 will
result in increased revenue and increased costs of revenue. Our results of
operations for prior periods will be reclassified to conform to the new
presentation. We are currently in the process of determining the impact on our
revenue and cost of revenue of such prior periods. Our adoption of Topic D-103
will not affect our net income or loss in any past or future periods.

22



ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Our consolidated financial statements are denominated in U.S. dollars. In
2001, we derived 33.2% of our revenues from operations outside of the U.S. We
face foreign currency risks primarily as a result of the revenues that we
receive from services delivered through our foreign subsidiaries. These
subsidiaries incur most of their expenses in the local currency. Accordingly,
our foreign subsidiaries use the local currency as their functional currency.
We are also exposed to foreign exchange rate fluctuations, primarily with
respect to the British Pound, Euro, and Canadian Dollar, as the financial
results of foreign subsidiaries are translated into U.S. dollars for
consolidation. As exchange rates vary, these results, when translated, may vary
from expectations and adversely impact net income (loss) and operating
performance. The effect of foreign exchange rate fluctuation for the year ended
December 31, 2001 was not material. Currently, we do not hedge foreign currency
transactions into U.S. dollars because we believe that, over time, the cost of
a hedging program will outweigh any benefit of greater predictability in our
U.S. dollar denominated results. However, we will, from time-to-time,
reconsider the issue of whether a foreign currency-hedging program would be
beneficial to our operations.

We are exposed to interest rate risk primarily through our investments in
cash equivalents and short-term investments. Our investment policy calls for
investment in short-term, low risk instruments. A rise in interest rates would
have an adverse impact on the fair value of fixed rate securities and,
conversely, if interest rates fall, floating rate securities may generate less
income. We limited our exposure to interest rate risk by investing in
securities with maturities of one year or less.

Effective January 1, 1999, eleven of the fifteen members of the European
Union established fixed conversion rates between their existing sovereign
currencies and one common currency, the Euro. The participating countries
adopted the Euro as their common currency on January 1, 1999. On January 1,
2002, Euro-denominated currency was issued, and on June 30, 2002, all national
currencies of the participating countries will cease to be legal tender. Our
European operations are most significantly concentrated in the United Kingdom,
which, despite being a member of the European Union, is not participating in
the single currency at this time. While we are in the process of making certain
adjustments to our business and operations to accommodate the Euro conversion,
we do not believe, based on information available at this time, that the Euro
conversion will have a material adverse impact on our financial position or
results of operations.

23



ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

INDEX TO FINANCIAL STATEMENTS



Page
-----

Modem Media, Inc. and Subsidiaries
Report of Independent Public Accountants.................................................... 25
Consolidated Balance Sheets as of December 31, 2001 and 2000................................ 26
Consolidated Statements of Operations for the years ended December 31, 2001, 2000 and 1999.. 27
Consolidated Statements of Changes in Stockholders' Equity for the years ended December 31,
2001, 2000 and 1999....................................................................... 28
Consolidated Statements of Cash Flows for the years ended December 31, 2001, 2000 and 1999.. 29
Notes to Consolidated Financial Statements.................................................. 30-54


24



REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To the Board of Directors and Stockholders
of Modem Media, Inc.:

We have audited the accompanying consolidated balance sheets of Modem Media,
Inc. (a Delaware corporation) and subsidiaries as of December 31, 2001 and
2000, and the related consolidated statements of operations, changes in
stockholders' equity and cash flows for each of the three years in the period
ended December 31, 2001. These financial statements are the responsibility of
the Company's management. Our responsibility is to express an opinion on these
financial statements based on our audits.

We conducted our audits in accordance with auditing standards generally
accepted in the United States. Those standards require that we plan and perform
the audit to obtain reasonable assurance about whether the financial statements
are free of material misstatement. An audit includes examining, on a test
basis, evidence supporting the amounts and disclosures in the financial
statements. An audit also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating the overall
financial statement presentation. We believe that our audits provide a
reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of Modem Media, Inc. and
subsidiaries as of December 31, 2001 and 2000, and the results of their
operations and their cash flows for each of the three years in the period ended
December 31, 2001 in conformity with accounting principles generally accepted
in the United States.

ARTHUR ANDERSEN LLP

Stamford, Connecticut
February 22, 2002

25



MODEM MEDIA, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

(In thousands, except share and per share amounts)



December 31, December 31,
2001 2000
------------ ------------

ASSETS
Current assets:
Cash and cash equivalents.................................................. $ 40,918 $ 35,564
Short-term investments..................................................... 77 201
Accounts receivable, net of bad debt reserve of $528 and $1,389,
respectively............................................................. 16,309 25,289
Unbilled revenues.......................................................... 521 4,022
Deferred income taxes...................................................... 3,214 9,558
Prepaid expenses and other current assets.................................. 4,603 7,103
-------- --------
Total current assets................................................... 65,642 81,737
Noncurrent assets:
Property and equipment, net................................................ 16,007 22,066
Goodwill, net of accumulated amortization of $12,938 and $9,744,
respectively............................................................. 46,547 50,496
Deferred income taxes...................................................... 10,934 --
Other assets............................................................... 3,825 7,206
-------- --------
Total noncurrent assets................................................ 77,313 79,768
-------- --------
Total assets........................................................... $142,955 $161,505
======== ========
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
Accounts payable........................................................... $ 3,727 $ 5,745
Pre-billed media........................................................... 9,789 12,043
Deferred revenues.......................................................... 3,810 6,760
Deferred gain on sale of CentrPort stock................................... 2,317 4,052
Accrued expenses and other current liabilities............................. 16,464 21,692
-------- --------
Total current liabilities.............................................. 36,107 50,292
Noncurrent liabilities:
Capital lease obligations, less current portion............................ 268 618
Deferred income taxes...................................................... -- 2,093
Other liabilities.......................................................... 7,665 4,231

Commitments and contingencies (see Note 13)

Stockholders' equity:
Common stock, $.001 par value--145,000,000 shares authorized,
26,023,754 and 25,459,157 issued, respectively........................... 26 25
Preferred stock, $.001 par value--5,000,000 shares authorized, none issued
and outstanding.......................................................... -- --
Paid-in capital............................................................ 190,785 189,127
Accumulated deficit........................................................ (89,647) (82,853)
Treasury stock, 199,773 and 197,849 shares of common stock,
respectively, at cost.................................................... (1,200) (1,191)
Accumulated other comprehensive income..................................... (1,049) (837)
-------- --------
Total stockholders' equity............................................. 98,915 104,271
-------- --------
Total liabilities and stockholders' equity............................. $142,955 $161,505
======== ========


The accompanying notes to consolidated financial statements are an integral
part of these balance sheets.

26



MODEM MEDIA, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS

(In thousands, except per share amounts)



Year Ended December 31,
---------------------------
2001 2000 1999
-------- -------- -------
Revenues............................................. $103,037 $134,344 $74,036
Cost of revenues..................................... 57,134 69,088 32,991
-------- -------- -------
Gross profit......................................... 45,903 65,256 41,045
Operating expenses:
Sales and marketing............................... 3,449 5,240 1,658
General and administrative........................ 30,934 51,027 26,220
Restructuring and other charges, net.............. 14,332 7,008 --
Impairment of goodwill............................ 323 54,287 --
Depreciation and amortization..................... 6,502 6,127 3,463
Amortization of goodwill.......................... 3,390 15,400 2,959
-------- -------- -------
Total operating expenses...................... 58,930 139,089 34,300
-------- -------- -------
Operating (loss) income.............................. (13,027) (73,833) 6,745
Gain on sale of Centrport stock...................... 1,735 -- --
Impairment of investment in CentrPort................ (3,173) -- --
Interest income, net................................. 1,070 1,866 1,975
-------- -------- -------
(Loss) income before income taxes.................... (13,395) (71,967) 8,720
(Benefit) provision for income taxes................. (6,601) 2,282 5,703
-------- -------- -------
Net (loss) income.................................... $ (6,794) $(74,249) $ 3,017
======== ======== =======
Net (loss) income per share:
Basic............................................. $ (0.26) $ (3.04) $ 0.14
Diluted........................................... $ (0.26) $ (3.04) $ 0.13

Weighted-average number of common shares outstanding:
Basic............................................. 25,704 24,386 21,563
======== ======== =======
Diluted........................................... 25,704 24,386 22,958
======== ======== =======



The accompanying notes to consolidated financial statements are an integral
part of these statements.

27



MODEM MEDIA, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY
(In thousands)



Accumulated
Class B Other Total
Common Common Paid-in Accumulated Treasury Comprehensive Stockholders'
Stock Stock Capital Deficit Stock Income Equity
------ ------- -------- ----------- -------- ------------- -------------

Balance as of December 31, 1998............... $ 5 $ 11 $ 47,211 $(11,621) $ -- $ (46) $ 35,560
Comprehensive Income:
Net Income................................. -- -- -- 3,017 -- -- 3,017
Foreign currency translation
adjustment................................ -- -- -- -- -- 70 70
--------
Total comprehensive income.............. 3,087
--------
Initial public offering, net of offering costs 6 -- 42,045 -- -- -- 42,051
Exercise of stock options..................... 1 -- 3,704 -- -- -- 3,705
Tax benefit from the exercise of stock
options...................................... -- -- 5,728 -- -- -- 5,728
Shares issued under employee stock
purchase plan................................ -- -- 956 -- -- -- 956
Purchases of treasury stock................... -- -- -- -- (1,118) -- (1,118)
Acquisition of MEX Multimedia Experts
GmbH......................................... -- -- 2,400 -- -- -- 2,400
Payment by True North to former Modem
Partnership Partners......................... -- -- 18,518 -- -- -- 18,518
Other, net.................................... -- -- 589 -- -- -- 589
--- ---- -------- -------- ------- ------- --------
Balance as of December 31, 1999............... 12 11 121,151 (8,604) (1,118) 24 111,476
Comprehensive Income:
Net Loss................................... -- -- -- (74,249) -- -- (74,249)
Unrealized loss on available-for-sale
securities, net of taxes.................. -- -- -- -- -- (164) (164)
Foreign currency translation
adjustment................................ -- -- -- -- -- (697) (697)
--------
Total comprehensive loss................ (75,110)
--------
Conversion of Class B shares by True
North........................................ 11 (11) -- -- -- -- --
Exercise of stock options..................... 1 -- 2,499 -- -- -- 2,500
Tax benefit from the exercise of stock
options...................................... -- -- 8,443 -- -- -- 8,443
Shares issued under employee stock
purchase plan................................ 1 -- 2,751 -- -- -- 2,752
Purchases of treasury stock................... -- -- -- -- (73) -- (73)
Acquisition of Vivid Holdings, Inc. and
Vivid Publishing, Inc........................ -- -- 53,400 -- -- -- 53,400
Issuance of common stock in exchange for
additional interest in CentrPort............. -- -- 1,863 -- -- -- 1,863
Charge for excess value paid to acquire
subsidiary common stock...................... -- -- (1,435) -- -- -- (1,435)
Other, net.................................... -- -- 455 -- -- -- 455
--- ---- -------- -------- ------- ------- --------
Balance as of December 31, 2000............... 25 -- 189,127 (82,853) (1,191) (837) 104,271
Comprehensive Income:
Net Loss................................... -- -- -- (6,794) -- -- (6,794)
Conversion of unrealized loss to
realized loss for available-for-sale
securities, net of taxes.................. -- -- -- -- -- 164 164
Foreign currency translation
adjustment................................ -- -- -- -- -- (376) (376)
--------
Total comprehensive loss................ (7,006)
--------

Exercise of stock options..................... -- -- 371 -- -- -- 371
Tax benefit from the exercise of stock
options...................................... -- -- 343 -- -- -- 343
Shares issued under employee stock
purchase plan................................ 1 -- 944 -- -- -- 945
Purchases of treasury stock................... -- -- -- -- (9) -- (9)
--- ---- -------- -------- ------- ------- --------
Balance as of December 31, 2001............... $26 $ -- $190,785 $(89,647) $(1,200) $(1,049) $ 98,915
=== ==== ======== ======== ======= ======= ========


The accompanying notes to consolidated financial statements are an integral
part of these statements.

28



MODEM MEDIA, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)



Year Ended December 31,
---------------------------
2001 2000 1999
------- -------- --------

Cash flows from operating activities:
Net (loss) income......................................................... $(6,794) $(74,249) $ 3,017
Adjustments to reconcile net (loss) income to net cash provided by
operating activities:
Depreciation and amortization. . ..................................... 6,502 6,127 3,463
Non-cash restructuring and other charges, net......................... 9,428 5,933 --
Impairment of goodwill................................................ 323 54,287 --
Amortization of goodwill.............................................. 3,390 15,400 2,959
Non-cash income taxes................................................. (6,340) 2,584 4,835
Gain from the sale of CentrPort stock................................. (1,735) -- --
Impairment of CentrPort investment.................................... 3,173 -- --
(Reduction in) provision for bad debt expense......................... (714) 696 316
Other, net............................................................ 826 1,136 268
Changes in assets and liabilities:
Accounts receivable................................................ 9,504 (7,432) (4,432)
Unbilled revenues.................................................. 3,484 (1,370) (126)
Prepaid expenses and other current assets.......................... 1,702 (1,392) (1,157)
Accounts payable, accrued expenses and other current
liabilities...................................................... (7,332) 3,378 6,405
Pre-billed media................................................... (2,248) 5,446 (260)
Deferred revenues.................................................. (2,897) 27 (799)
Other, net......................................................... (1,725) (886) (3,310)
------- -------- --------
Net cash provided by operating activities...................... 8,547 9,685 11,179
Cash flows from investing activities:........................................
Purchases of property and equipment....................................... (2,807) (15,616) (10,403)
Purchases of short-term investments....................................... (333) (463) (16,859)
Maturities of short-term investments...................................... 324 16,859 --
Acquisitions, net of cash acquired........................................ -- (11,162) (4,624)
Proceeds from sale of CentrPort stock..................................... -- 2,019 --
Other, net................................................................ -- -- 115
------- -------- --------
Net cash used in investing activities.......................... (2,816) (8,363) (31,771)
Cash flows from financing activities:
Proceeds from initial public offering..................................... -- -- 43,459
Funding to True North..................................................... -- (15) (3,302)
Purchases of treasury stock............................................... (9) (73) (1,118)
Principal payments made under capital lease obligations................... (452) (378) (392)
Exercises of stock options, including purchases under employee stock
purchase plan........................................................... 1,316 5,251 4,661
Repayment of debt......................................................... (1,319) (892) --
Other, net................................................................ -- -- (339)
------- -------- --------
Net cash (used in) provided by financing activities............ (464) 3,893 42,969
------- -------- --------
Effect of exchange rates on cash and cash equivalents........................ 87 84 64
Net increase in cash and cash equivalents.................................... 5,354 5,299 22,441
Cash and cash equivalents, beginning of the year............................. 35,564 30,265 7,824
------- -------- --------
Cash and cash equivalents, end of the year................................... $40,918 $ 35,564 $ 30,265
======= ======== ========


The accompanying notes to consolidated financial statements are an integral
part of these statements.

29



MODEM MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1. Basis of Presentation and Summary of Significant Accounting Policies

Nature of Operations--Modem Media, Inc. (the "Company") is an interactive
marketing strategy and services firm. The Company is a marketing partner to
many of the world's leading companies and uses digital marketing and
technologies to help their other clients realize greater value from their most
vital asset--their customers. The Company leverages its experience in marketing
and business strategy, database marketing, creative design and technology
development to address the unique business objectives, challenges and
opportunities of each of its client companies. Headquartered in Norwalk,
Connecticut, the Company also maintains offices in San Francisco, Toronto,
London, Munich, Hong Kong and Sao Paulo.

Principles of Consolidation--The accompanying consolidated financial
statements include all of the accounts of the Company and its subsidiaries. All
significant intercompany transactions have been eliminated in consolidation.

Use of Estimates--The preparation of financial statements in conformity with
generally accepted accounting principles requires management to make estimates
and assumptions that affect the reported amounts of assets and liabilities at
the dates of the financial statements and the reported amounts of revenues and
expenses during the reporting periods. Actual results could differ from those
estimates.

Reclassifications--Certain reclassifications have been made in the prior
period consolidated financial statements to conform to the current period
presentation.

Revenue Recognition and Billing--A majority of the Company's revenues are
derived from fixed-fee assignments. During the year ended December 31, 2000,
the Company adopted Staff Accounting Bulletin ("SAB") No. 101, Revenue
Recognition in Financial Statements. Among other things, SAB No. 101 provides
guidance on applying generally accepted accounting principles to certain
revenue recognition issues. The Company recognizes revenues as services are
rendered. Unbilled revenues represent labor costs incurred and estimated
earnings in excess of billings. Unbilled charges represent production and other
client reimbursable out-of-pocket costs in excess of billings. Revenue is
reported net of such reimbursable costs. Pre-billed media represents amounts
billed to customers for media placement in advance of the advertisements being
placed. Advance billings represent billings of production and other client
reimbursable out-of-pocket costs in excess of those incurred. Amounts billed to
clients in excess of revenues recognized to date are classified as deferred
revenues. The Company reassesses its estimated costs on each project
periodically and losses are accrued, on a project-by-project basis, to the
extent that costs incurred and anticipated costs to complete projects exceed
anticipated billings. Provisions for estimated losses on uncompleted projects
are made in the period in which such losses are determinable.

In November 2001, the Financial Accounting Standards Board ("FASB") issued a
Staff Announcement Topic D-103, "Income Statement Characterization of
Reimbursements Received for Out-of-Pocket Expenses Incurred " ("Topic D-103").
See Recently Issued Accounting Pronouncements for additional information
regarding the impact of Topic D-103 on the Company.

Restructuring and Other Charges--Restructuring and other charges include the
costs associated with the Company's restructuring actions taken in 2000 and
2001. Charges were recorded at the time the decision was made to restructure
operations and when the Company approved the restructuring plans. The 2000 and
2001 charges consisted of costs that were incremental to the Company's ongoing
operations and were incurred to close offices and restructure operations in
certain locations, reduce excess office facilities and equipment and employee
termination related charges. A liability was recorded for costs that could be
reasonably estimated (see Note 5).

Business Combinations--Business combinations that have been accounted for
under the purchase method of accounting include the results of operations of
the acquired businesses from the dates of their respective

30



MODEM MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)

acquisition. Net assets of acquired companies are recorded at their fair value
to the Company at the date of acquisition unless any such company was acquired
in a transaction between entities under common control, in which case the
assets of such company are recorded at historical cost.

Business Concentrations and Credit Risk--The Company's services have been
provided primarily to a limited number of clients located worldwide in a
variety of industries. The Company had revenues from two clients representing
23.3% and 10.0% of revenues during the year ended December 31, 2001. No clients
accounted for 10.0%, or greater, of the Company's revenue for the year ended
December 31, 2000. The Company had revenues from one client representing 13.8%
of total revenues during the year ended December 31, 1999. The Company
generally does not require its clients to provide collateral. Additionally, the
Company is subject to a concentration of credit risk with respect to its
accounts receivable. The Company had four clients accounting for 25.9%, 18.5%,
12.7% and 10.3% of total gross accounts receivable as of December 31, 2001. The
Company had three clients accounting for 15.0%, 12.1% and 10.7% of total gross
accounts receivable as of December 31, 2000 and one client accounting for 18.7%
of total gross accounts receivable as of December 31, 1999.

Income Taxes--The Company accounts for income taxes under the liability
method in accordance with Statement of Financial Accounting Standards ("SFAS")
No. 109, Accounting for Income Taxes. In accordance with such standard, the
provision for income taxes includes deferred income taxes resulting from items
reported in different periods for income tax and financial statement purposes.
Deferred income tax assets and liabilities represent the expected future tax
consequences of the differences between the financial statement carrying
amounts of existing assets and liabilities and their respective tax basis. The
effects of changes in tax rates on deferred income tax assets and liabilities
are recognized in the period that includes the enactment date.

Stock-Based Compensation--The Company follows the disclosure-only provisions
of SFAS No. 123, Accounting for Stock-Based Compensation. SFAS No. 123
encourages, but does not require, companies to record compensation expense for
stock-based employee compensation plans at fair value. As permitted, the
Company has elected to continue to account for stock-based compensation to
employees using the intrinsic value method presented in Accounting Principles
Board Opinion ("APB") No. 25, Accounting for Stock Issued to Employees, and
related interpretations. Accordingly, compensation cost of stock options is
measured as the excess, if any, of the quoted market price of the Company's
stock at the date of grant over the option exercise price and is charged to
operations either when earned or over the vesting period. Income tax benefits
attributable to stock options exercised are credited to paid-in capital.

Cash, Cash Equivalents and Short-Term Investments--The Company considers all
highly liquid investments with a maturity of three months or less at the time
of purchase to be cash equivalents. All investments with maturities greater
than three months at the time of purchase are accounted for under SFAS No.115,
Accounting for Certain Investments in Debt and Equity Securities. During
management's review of the Company's available-for-sale securities, certain
marketable equity securities, whose decline in fair market value was deemed to
be other than temporary, were identified. In accordance with SFAS No. 115, the
Company recognized a non-cash, pre-tax impairment charge of $400,000 in 2001,
which is included in "Restructuring and other charges, net" in the accompanying
consolidated statement of operations. Short-term investments principally
consist of commercial paper maturing less than six months from the date of
purchase and marketable equity securities.

Property and Equipment--Property and equipment are stated at cost and are
depreciated, principally using the straight-line method, over their estimated
useful lives of three to five years for computers and software, and five to ten
years for furniture and other. Purchased software and third-party costs
incurred to develop software for internal use are capitalized and amortized
principally over three years. Leasehold improvements are amortized over the
lesser of their estimated useful lives or the remaining lease term.

31



MODEM MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)


Goodwill--Goodwill represents acquisition costs in excess of the fair value
of net assets acquired and is amortized using the straight-line method over
periods of ten to twenty years. Carrying values are periodically reviewed for
impairment and adjusted, if necessary, based upon current facts and
circumstances and management's estimates of the undiscounted future cash flows
from the related businesses (see Note 4). The Company will adopt SFAS No. 142,
Goodwill and Other Intangible Assets ("SFAS No. 142") effective January 1,
2002. See Recently Issued Accounting Pronouncements for additional information
regarding the treatment of goodwill following the implementation of SFAS No.
142.

Long-Lived Assets--In accordance with SFAS No. 144, Accounting for the
Impairment or Disposal of Long-Lived Assets, ("SFAS 144") the Company reviews
its recorded long-lived assets for impairment whenever events or changes in
circumstances indicate that the carrying amount of an asset may not be
recoverable and provides currently for any identified impairments (see Note 4).

Net (Loss) Income Per Share--In accordance with SFAS No. 128, Earnings Per
Share, basic net (loss) income per share is computed using the weighted-average
number of common shares outstanding during each period. Diluted net (loss)
income per share gives effect to all potentially dilutive securities that were
outstanding during each period. The Company had net losses for the years ended
December 31, 2001 and 2000. As a result, none of the options outstanding during
those periods were included in the computations of diluted net loss per share
since they were antidilutive.

The common shares outstanding, given the potentially dilutive effect were as
follows:



Year Ended December 31,
-----------------------
2001 2000 1999
------ ------ ------
(in thousands)

Basic weighted-average number of common shares outstanding.. 25,704 24,386 21,563
Potentially dilutive effect of stock options and warrants... -- -- 1,395
------ ------ ------
Diluted weighted-average number of common shares outstanding 25,704 24,386 22,958
====== ====== ======


All historical weighted-average share and per-share amounts have been
restated to reflect the stock splits effected by the Company (see Note 8).

Fair Value of Financial Instruments--The carrying values of the Company's
assets and liabilities approximate fair value because of the short maturities
of these financial instruments.

Foreign Currency Translation--The Company's financial statements were
prepared in accordance with the requirements of SFAS No. 52, Foreign Currency
Translation. Under this method, net foreign currency transaction gains and
losses are included in the accompanying consolidated statements of operations.

Comprehensive Income--The Company reflects its comprehensive income, such as
unrealized gains and losses on the Company's foreign currency translation
adjustments and available-for-sale securities, as a separate component of
stockholders' equity as required by SFAS No. 130, Reporting Comprehensive
Income. The Company has not recorded the tax effects related to the currency
translation adjustments because such adjustments relate to indefinite
investments in international subsidiaries.

32



MODEM MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)


The components of accumulated other comprehensive income as of December 31,
2001, 2000 and 1999 are as follows:



December 31,
--------------------
2001 2000 1999
------- ----- ----
(in thousands)

Foreign currency translation adjustment....................... $(1,049) $(673) $24
Unrealized loss on available-for-sale securities, net of taxes -- (164) --
------- ----- ---
Total accumulated other comprehensive income............... $(1,049) $(837) $24
======= ===== ===


Recently Issued Accounting Pronouncements--In August 2001, the FASB issued
SFAS No. 144. This statement addresses financial accounting and reporting for
the impairment or disposal of long-lived assets. The statement supersedes SFAS
No. 121, Accounting for the Impairment of Long-Lived Assets and for Long-Lived
Assets to be Disposed Of, and provides guidance on classification and
accounting for such assets when held for sale or abandoned. The statement is
effective for fiscal years beginning after December 15, 2001. The Company
adopted this pronouncement on January 1, 2002 and does not expect that SFAS No.
144 will have a material effect on the Company's financial position or results
of operations.

In July 2001, the FASB issued SFAS No. 141, Business Combinations ("SFAS No.
141"), and SFAS No. 142. SFAS No. 141 requires that all business combinations
initiated after June 30, 2001 be accounted for using the purchase method of
accounting. Under SFAS No. 142, goodwill and other intangible assets with
indefinite lives are no longer amortized, but are reviewed for impairment on an
annual basis, unless impairment indicators arise sooner. Separable intangible
assets that are not deemed to have indefinite lives will continue to be
amortized over their estimated useful lives, but with no maximum life. The
amortization provisions of SFAS No. 142 apply immediately to goodwill and other
intangible assets acquired after June 30, 2001. Goodwill and other intangible
assets acquired on or prior to such date will be accounted for under SFAS No.
142 by the Company beginning on January 1, 2002. This statement eliminates
goodwill amortization upon adoption and requires an initial assessment for
goodwill impairment within six months of adoption and at least annually
thereafter. The Company adopted this pronouncement on January 1, 2002. The
Company is in the process of performing the required transitional fair value
impairment test on its goodwill and reviewing separable intangible assets, if
any, as of January 1, 2002. The Company recorded $3.4 million, or $0.13 per
share, of goodwill amortization in 2001. As a result of the adoption of SFAS
No. 142, the Company will no longer record goodwill amortization.

In June 2001, the FASB issued SFAS No. 143, Accounting for Asset Retirement
Obligations. This statement addresses financial accounting and reporting
obligations associated with the retirement of long-lived assets and the
associated asset retirement costs. SFAS No. 143 requires the recognition of the
fair value of a liability for an asset retirement obligation in the period in
which it is incurred if a reasonable estimate of fair value can be made. The
statement is effective for fiscal years beginning after June 15, 2002. The
Company does not expect that adoption of SFAS No. 143 will have a material
effect on the Company's financial position or results of operations.

In November 2001, the FASB issued Topic D-103, which establishes that
reimbursements received for out-of-pocket expenses should be reported as
revenue in the statement of operations. Currently, the Company classifies
reimbursed out-of-pocket expenses as a reduction of operating expenses. The
Company will adopt this guidance effective in the first quarter of fiscal 2002.
The Company's adoption of Topic D-103 will result in increased revenues and
increased cost of revenues. The Company's results of operations for prior
periods will be reclassified to conform to the new presentation. Management is
currently in the process of determining the impact on the Company's revenue and
cost of revenue in such prior periods. The Company's adoption of Topic D-103
will not affect its net income or loss in any past or future periods.

33



MODEM MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)


NOTE 2. CentrPort Transactions and Investment

In November 1999, the Company and certain employees formed CentrPort LLC to
focus on developing intelligent marketing platforms to build and enhance
customer relationships across multiple communication channels. In December
2000, CentrPort LLC, which was originally organized as a Delaware limited
liability company, was reorganized as CentrPort, Inc ("CentrPort") a Delaware
corporation. Immediately after this reorganization, the Company sold a portion
of its ownership in CentrPort, formerly its majority-owned subsidiary. A
consortium of third party investors (the "CentrPort Investors") purchased
8,332,000 shares of preferred stock of CentrPort from the Company ("CentrPort
Preferred Stock Sale") in exchange for $2.5 million in cash, and a $2.5 million
note receivable originally due in December 2001, subject to certain conditions.
In addition, the Company received a warrant to purchase 391,604 shares of
CentrPort common stock from CentrPort ("CentrPort Warrant").

Concurrent with the CentrPort Preferred Stock Sale, the CentrPort Investors
agreed to invest up to $22.0 million directly into CentrPort. At the closing of
the transaction, $16.5 million was paid by the CentrPort Investors to CentrPort
in exchange for 36,660,800 shares of newly issued CentrPort preferred stock.
Subject to CentrPort's securing certain revenue commitments by April 1, 2001,
an additional payment of $5.5 million ("Contingent Payment") would be due from
the CentrPort Investors to CentrPort in December 2001. CentrPort did not secure
these certain commitments and as such the Contingent Payment was not made by
the CentrPort Investors to CentrPort.

In addition, concurrent with the CentrPort Preferred Stock Sale the Company
purchased 1,842,657 shares of CentrPort common stock from certain minority
CentrPort stockholders in exchange for approximately $1.9 million of its common
stock, or 315,858 shares (the "Founders' Stock Transaction"). In connection
with the Founders' Stock Transaction, the Company recorded a charge to equity
of approximately $1.4 million based on the excess of the value paid for the
founders' stock and its estimated fair value on the date the Company acquired
the stock.

The CentrPort Preferred Stock Sale, the CentrPort Warrant, the investment by
the CentrPort Investors directly into CentrPort and the Founders' Stock
Transaction are hereinafter collectively referred to as the "CentrPort
Transactions." As a result of the CentrPort Transactions, its ownership in
CentrPort preferred and common stock, combined, was reduced from 59.0% to
15.2%. Through the date of the CentrPort Transactions, the Company consolidated
CentrPort and recognized 100% of the losses incurred by CentrPort in
consideration that the Company was CentrPort's sole funding source. Such losses
aggregated approximately $5.7 million. Subsequent to the CentrPort
Transactions, the Company has accounted for its investment in CentrPort under
the cost method.

In conjunction with the CentrPort Transactions, the Company designated
CentrPort as a preferred vendor and committed to resell at least $5.0 million
of CentrPort's products and services during 2001 pursuant to a value added
reseller agreement ("CentrPort Commitment"). Based primarily on the uncertain
nature of its ability to meet this CentrPort Commitment, the Company deferred
its gain of $4.1 million on the CentrPort Preferred Stock Sale. The original
agreement provided that, if the CentrPort Commitment was not met, the Company
was to remit the value of the shortfall to CentrPort in either CentrPort common
stock, from its holdings pursuant to a contractual per share fixed value, or in
cash, at its election. As of December 31, 2001, the Company had sold
$2.7 million in CentrPort products and services applicable to the CentrPort
Commitment. As a result, the Company recognized $1.7 million, in the fourth
quarter of 2001 of the $4.1 million deferred gain that was

34



MODEM MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)

recorded as of December 31, 2000. The remaining balance of the deferred gain on
its balance sheet was equal to $2.3 million as of December 31, 2001. Subsequent
to year-end, in February 2002, the Company, CentrPort and the CentrPort
Investors were party to agreements which amended various conditions and
commitments including (a) the extinguishment of its CentrPort Commitment to
sell further CentrPort products and services, (b) the extinguishment of its
obligation to pay the value of its shortfall in either cash or CentrPort common
stock and (c) the extension of its $2.5 million note receivable due from the
CentrPort Investors to the Company until December 31, 2002. Accordingly, the
Company will recognize the remaining deferred gain of $2.3 million in the first
quarter of 2002 (see Note 19).

In addition, as a result of a valuation the Company received from an
independent firm, as of December 31, 2001, regarding the valuation of its
investment in CentrPort, the Company concluded that its investment in CentrPort
was impaired. Accordingly, the Company reduced its investment in CentrPort from
$3.7 million, reflected at December 31, 2000, to $520,000 by recording a $3.2
million charge in the fourth quarter of 2001. Should the demand for CentrPort
products and services continue to decline, the value of the Company's remaining
CentrPort investment may become further impaired in 2002.

NOTE 3. Acquisitions and Dispositions

In February 2000, the Company acquired 100% of the outstanding capital stock
of Vivid Holdings, Inc. and its majority-owned subsidiary, Vivid Publishing,
Inc. (collectively hereinafter referred to as "Vivid") for $63.6 million. Vivid
was a professional services company with approximately 100 employees that
provided engineering and information architecture services primarily to
Internet start-ups. The consideration was comprised of $10.2 million in cash,
$14.4 million in Modem Media common stock, or 446,010 shares, and $39.0 million
in value related to employee stock options that were converted to Modem Media
stock options. The acquisition has been accounted for under the purchase method
of accounting and, accordingly, the operating results of Vivid have been
included in the Company's consolidated financial statements from the date of
its acquisition. The allocation of the excess of purchase price over the fair
value of net assets acquired of $64.5 million was being amortized over a
five-year period. As of the end of the fourth quarter of 2000, the Company
concluded that the goodwill associated with the Vivid acquisition was impaired,
resulting in the write-off of the unamortized balance of $52.8 million (see
Note 4).

All other acquisitions of the Company during the periods presented are as
follows:

In March 2000, the Company purchased 100% of the outstanding capital stock
of its affiliate in Sao Paulo, Brazil ("Modem Media Brazil") from its former
parent, True North Communications Inc. ("True North"), for $135,000 in cash.
Because the transaction occurred among True North and majority-owned,
controlled subsidiaries, the transaction was recorded at historical cost. The
acquisition has been accounted for under the purchase method of accounting and,
accordingly, the operating results of Modem Media Brazil have been included in
the Company's consolidated financial statements from the date of its
acquisition.

In February 2000, the Company acquired substantially all of the assets of
Eurokapi Multimedia S.A. ("Eurokapi"), a builder and marketer of e-businesses
in Paris, France, for $450,000 in cash. The acquisition was accounted for under
the purchase method of accounting and, accordingly, the operating results of
Eurokapi have

35



MODEM MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)

been included in the Company's consolidated financial statements from the date
of its acquisition. The excess of purchase price over the net assets acquired
of $500,000 was being amortized over a five-year period. However, due to
adverse market conditions and lower revenues in the Company's Paris office
("Modem Media France"), management's estimates of such office's future
operating performance and cash flows declined substantially. Based on the
revised estimates, management determined that the value of the goodwill
associated with the acquisition of Eurokapi was not recoverable and recorded an
impairment charge of $323,000 in the third quarter of 2001 (see Note 4). In the
fourth quarter of 2001, the Company decided that it would restructure
operations in Paris and recorded a $1.2 million charge. The restructuring is
expected to be completed by the second quarter of 2002 (see Note 5).

In October 1999, the Company acquired 100% of the outstanding capital stock
of MEX Multimedia Experts GmbH ("MEX"), a developer of interactive business
solutions in Munich, Germany, for $5.4 million, which was comprised of $3.0
million in cash and $2.4 million in common stock of the Company. The
acquisition was accounted for under the purchase method of accounting and,
accordingly, the operating results of MEX have been included in the Company's
consolidated financial statements from the date of its acquisition. The excess
of purchase price over the net assets acquired of $4.7 million was being
amortized over a ten-year period, until December 31, 2001. The amount of
goodwill remaining as of December 31, 2001 was $3.4 million. The Company
adopted SFAS No. 142 effective January 1, 2002. The Company is in the process
of performing the required transitional fair value impairment test on its
goodwill as of January 1, 2002 (see Note 1). If the market for the Company's
services in Germany continues to decline, the value of the Company's remaining
goodwill may be impaired.

In June 1999, the Company acquired 100% of the outstanding capital stock of
a builder and marketer of e-businesses in Tokyo, Japan ("Modem Media Japan")
for $1.4 million in cash. The acquisition was accounted for under the purchase
method of accounting and, accordingly, the operating results of Modem Media
Japan have been included in the Company's consolidated financial statements
from the date of its acquisition. Pursuant to the acquisition agreement, the
Company made an additional payment to the former owners of Modem Media Japan of
$274,000 because the acquired entity's operating results exceeded certain
targeted levels during 1999. Such payment was allocated to the cost in excess
of the fair value of net assets acquired. Due to adverse changes in market
conditions and client relationships, management concluded that the value of its
goodwill related to the acquisition of Modem Media Japan was impaired,
resulting in the write-off of the unamortized balance of $1.5 million (see Note
4) in the fourth quarter of 2000. In 2001, the Company ceased operations and
closed its office in Tokyo (see Note 5).

In connection with the Company's acquisition of Modem Media Advertising
Limited Partnership (the "Modem Partnership") in December 1996, True North
agreed to make payments of additional purchase price to the former owners of
the Modem Partnership based on certain targeted operating and performance
goals. Pursuant to such agreement, True North made payments to the former
owners of the Modem Partnership of $18.5 million and $3.3 million during the
years ended December 31, 1999 and 1998, respectively, thereby resulting in
corresponding increases in goodwill on the books of the Company. Such amounts
were amortized over the remainder of the original amortization period until
December 31, 2001. The Company adopted SFAS No. 142 effective January 1, 2002
and is in the process of performing the required transitional fair value
impairment test on its goodwill as of January 1, 2002 (see Note 1).

NOTE 4. Goodwill Impairment

Modem Media France--During 2001, Modem Media France experienced material,
adverse changes in market conditions, operating results and cash flows. As a
result, the Company performed an evaluation of the recoverability of its
long-lived assets in accordance with SFAS No. 121. Based on this evaluation,
the Company concluded that the value of its goodwill associated with Modem
Media France was impaired. As a result, the unamortized balance of $323,000 was
written-off during the third quarter of 2001 and is included in "Impairment of
goodwill" in the accompanying consolidated statement of operations for the year
ended December 31, 2001. In

36



MODEM MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)

the fourth quarter of 2001, the Company made a decision that it would
restructure its operations in Paris, France, which is expected to be completed
during the second quarter of 2002. As a result of this planned restructuring,
the Company recorded a $1.2 million charge in the fourth quarter of 2001 (see
Note 5).

Vivid--Late in the fourth quarter of 2000, and continuing into the first
quarter of 2001, the Vivid business weakened significantly. Specifically, the
number of Vivid employees continued to decrease, new assignments that would
utilize the skills of the remaining Vivid employees were not secured and market
conditions impacted the ability of Internet start-ups to utilize our services.
Due to the significance of these developments, the Company performed an
evaluation of the recoverability of its long-lived assets in accordance with
SFAS No. 121. Based on this evaluation, the Company concluded that the
remaining value of its goodwill associated with the Vivid transaction was
impaired. As a result, the unamortized balance of $52.8 million was written-off
in the fourth quarter of 2000 and is included in "Impairment of goodwill" in
the accompanying consolidated statement of operations for the year ended
December 31, 2000.

Modem Media Japan--During 2000, Modem Media Japan experienced material,
adverse changes in market conditions and a gradual worsening of its client
relationships, which led to substantial declines in the office's operating
results and cash flows. As a result, the Company began an evaluation of its
operations in Tokyo, Japan and, in an effort to improve its performance,
replaced the entire local management team, as well as employees at various
other levels throughout the organization. Such efforts ultimately proved
unsuccessful in improving the office's financial performance. Due to these
developments, the Company performed an evaluation of the recoverability of its
long-lived assets in accordance with SFAS No. 121. Based on this evaluation,
the Company concluded that the value of its goodwill associated with Modem
Media Japan was impaired. As a result, the unamortized balance of $1.5 million
was written-off during the fourth quarter of 2000 and is included in
"Impairment of goodwill" in the accompanying consolidated statement of
operations for the year ended December 31, 2000. During 2001, the Company
ceased operations and closed the office in Tokyo, Japan.

NOTE 5. Restructuring and Other Charges, Net

During 2001, the Company implemented various restructuring plans to reduce
the Company's operating expenses and strengthen both its competitive and
financial positions. The restructuring plans were precipitated by a general
downturn in the markets served by the Company and a consequent decrease in the
demand for the Company's services from its clients. The 2001 charges represent
costs incurred in connection with (a) a significant and rapid deterioration in
the commercial real estate market in San Francisco resulting in an increase in
the Company's accrual for excess office space, established in 2000, of an
additional $5.7 million, (b) the reduction of corporate headcount and
reorganization of capacity across multiple offices, which resulted in a charge
of $3.5 million, (c) the decision to cease operations and close the Company's
office in Tokyo, Japan, which resulted in a net charge of $1.3 million, (d) the
decision made in the fourth quarter of 2001 to restructure the Company's
operations in Paris, France, which is expected to be completed during the
second quarter of 2002, which resulted in a charge of $1.2 million and an
impairment of goodwill charge of $323,000 (see Note 4), (e) the closure of the
Company's New York City office and its consolidation into the Company's
Norwalk, Connecticut office, which resulted in a net charge of $1.2 million,
(f) the cancellation of the Company's move to new office space in Toronto as a
result of the landlord's breach of contract, which resulted in the write-off of
$1.0 million of space-related assets and (g) the other than temporary decline
in the value of certain marketable securities, which resulted in a write-off of
$400,000.

In 2000, the Company recorded charges related primarily to (a) leased office
space reductions in San Francisco and Tokyo, which resulted in a charge of $5.7
million, (b) the reduction in headcount and reorganization of capacity across
multiple offices, which resulted in a charge of $600,000, and (c) the write-off
of deferred costs related to a proposed public offering of the Company's common
stock that was cancelled, which resulted in a charge of $700,000.

37



MODEM MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)


The accruals established by the Company, and activities related thereto, are
summarized as follows:



Balance
at Charges Balances
Beginning (Net of Non-Cash at End of
of Year Reversals) Cash Uses Uses Other Year
--------- ---------- --------- -------- ----- ---------
(in thousands)

Year ended December 31, 1999.................... $ -- $ -- $ -- $ -- $ -- $ --
====== ======= ======= ======= ==== =======

Excess facilities............................... $ -- $ 5,656 $ -- $(1,273) $ -- $ 4,383
Other severance................................. -- 630 (630) -- -- --
Canceled secondary offering..................... -- 722 (722) -- -- --
Other........................................... -- -- -- -- 200 200
------ ------- ------- ------- ---- -------
Year ended December 31, 2000.................... $ -- $ 7,008 $(1,352) $(1,273) $200 $ 4,583
====== ======= ======= ======= ==== =======

Excess facilities............................... $4,383 $ 7,010 $(2,635) $ (868) $297 $ 8,187
Closure of Tokyo, Japan office, including
severance..................................... -- 1,282 (683) (599) -- --
Restructuring of Paris, France office, including
severance..................................... -- 1,221 -- -- -- 1,221
Other severance................................. -- 3,603 (2,846) -- -- 757
Asset impairments............................... -- 1,416 -- (1,412) -- 4
Other........................................... 200 (200) -- -- -- --
------ ------- ------- ------- ---- -------
Year ended December 31, 2001.................... $4,583 $14,332 $(6,164) $(2,879) $297 $10,169
====== ======= ======= ======= ==== =======

Less: current portion....................... $ 3,637
-------
Long-term portion........................... $ 6,532
=======


NOTE 6. Property and Equipment

Property and equipment are included in the accompanying consolidated balance
sheets as follows:



December 31, Useful Lives
----------------- ------------
2001 2000 (in Years)
- - -------- ------- ------------
(in thousands)

Leasehold improvements......................... $ 9,203 $ 8,555 3 - 15
Computers and software......................... 13,487 15,110 3 - 5
Furniture and other............................ 7,028 8,045 5 - 10
-------- -------
29,718 31,710
Less: accumulated depreciation and amortization (13,711) (9,644)
-------- -------
Total property and equipment, net........... $ 16,007 $22,066
======== =======


Assets held under capital leases are included above as follows:



December 31, Useful Lives
----------------- ------------
2001 2000 (in Years)
- -------- ------- ------------
(in thousands)

Furniture and other....................... $ 1,691 $ 1,612 5 - 10
Less: accumulated amortization............ (1,008) (515)
-------- -------
Total assets under capital leases, net. $ 683 $ 1,097
======== =======


Depreciation and amortization expense was $6.5 million, $6.1 million and
$3.5 million for the years ended December 31, 2001, 2000 and 1999,
respectively. Amortization expense for assets held under capital leases
included above was $493,000, $367,000 and $258,000 for the years ended December
31, 2001, 2000 and 1999, respectively.

38



MODEM MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)


NOTE 7. Debt

Investment in CentrPort--In June 2000, the Company entered into an agreement
that obligated it to purchase, prior to December 2000, approximately 8.5% of
the common stock of CentrPort (representing approximately 3.9% of the common
stock of CentrPort after the CentrPort Transactions) from a minority interest
holder in exchange for $2.6 million, comprised of a note for $1.8 million and
cash of $800,000. The Company fulfilled such obligation during the fourth
quarter of 2000, by issuing a note payable due in 17 equal monthly
installments, which bears an interest rate of 9.5% per annum. The principal
balance of the note was $456,000 and $1.8 million as of December 31, 2001 and
2000, respectively for which the current portion is included in "Accrued
expenses and other current liabilities" and the long-term portion is included
in "Other liabilities" in the accompanying balance sheets.

DLC Management--In November 2000, DLC Management advanced to the Company
money for leasehold improvements at the Company's Norwalk, Connecticut office.
Payment for these advances are to be made in 98 equal monthly installments and
bear an interest rate of 10.0% per annum. The total outstanding amount of these
advances was $373,000 and $411,000 as of December 31, 2001 and 2000,
respectively, for which the current portion is included in "Accrued expenses
and other current liabilities" and the long-term portion is included in "Other
liabilities" in the accompanying balance sheets.

Interest Expense--The Company incurred interest expense on all borrowings,
including those from related parties, of $634,000, $280,000 and $134,000 for
the years ended December 31, 2001, 2000 and 1999, respectively. Related party
interest expense in the respective totals above are $113,000, $52,000 and
$63,000.

NOTE 8. Equity

Stockholder Rights Plan--In June 2001, the Company announced the adoption of
a Stockholder Rights Plan (the "Plan"). Under the Plan, each stockholder of
record at the close of business on June 28, 2001 received a dividend of one
right for each share of common stock held. The rights trade with the Company's
common stock until they become exercisable. The rights will become exercisable
and will detach from the common stock only if any person becomes the beneficial
owner of 15% or more of the Company's common stock (subject to certain
exceptions) (an "Acquiring Person") or commences a tender or exchange offer for
15% or more of the Company's common stock. Each right entitles the holder to
purchase from the Company one one-hundredth of a share of new series of
participating preferred stock at an initial purchase price of $30 per share.
The Company has reserved 1,000,000 shares of Series A Participating Cumulative
Preferred Stock for issuance on the exercise of the rights. If any person
becomes an Acquiring Person, each right will entitle the holder, other than the
Acquiring Person, to purchase, for the initial purchase price, the Company's
common stock having a value of twice the initial purchase price. If the Company
is later acquired in a merger or similar transaction, or sells or transfers
more than 50% of its assets or earning power, each right will entitle the
holder to purchase, for the initial purchase price, common stock of the other
party to such transaction having a value of twice the initial purchase price.
The Board of Directors may redeem the rights at a price of $0.001 per right at
any time prior to a specified period of time after a person has become an
Acquiring Person. The rights will expire in June 2011, unless earlier exchanged
or redeemed.

The existing reported shareholdings of the Interpublic Group of Companies,
Inc. ("IPG") and its affiliates and associates will not trigger any rights
under the Plan so long as IPG and its affiliates and associates do not acquire
any additional shares of the Company's common stock. IPG acquired True North
during 2001 (see Note 11).

Generally, the holders of Series A Participating Cumulative Preferred Stock,
in preference to the holders of common stock, are entitled to receive, when, as
and if declared by the Board of Directors, quarterly dividends payable in cash
in an amount per share equal to 100 times the aggregate per share amount of all
cash dividends, non-cash dividends or other distributions (other than a
dividend payable in shares of common stock) payable on any common stock. Each
share of Series A Participating Cumulative Preferred Stock will entitle its
holder to 100 votes.

39



MODEM MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)


Stock Option Exchange Offers--In October 2001, the Company completed a
voluntary stock option offer for its eligible employees. Participating
employees had the opportunity to cancel previously granted options with an
exercise price greater than $6.00 per share in exchange for an equal number of
new options to be granted on a specified future date, which will be at least
six months and one day following the date on which the Company canceled the old
options. The exercise price of these new options will be set at the fair market
value of the Company's common stock as of the new grant date, which is
currently expected to occur during the second quarter of 2002. As a result of
this program, 75,800 options were canceled.

In May 2001, the Company completed a voluntary stock option exchange offer
for its eligible employees and directors. Participating employees and directors
had the opportunity to cancel previously granted options with an exercise price
greater than $6.00 per share in exchange for an equal number of new options,
which were granted on November 30, 2001. The exercise price of these new
options was set at the fair market value ($3.94) of the Company's common stock
as of November 30, 2001. As a result of this program, 2,477,001 options were
canceled in May 2001 and 2,250,251 were granted on November 30, 2001.

Common Stock--Prior to June 5, 2000, the Company's common stock consisted of
Class A and Class B shares. On that date, the stockholders of the Company
approved an amendment to the Company's certificate of incorporation to (a)
eliminate references to the Company's Class B common stock, (b) reclassify the
Company's Class A common stock as common stock and (c) increase the number of
shares of common stock authorized for issuance to 145,000,000. At the time of
the amendment, no shares of Class B common stock were outstanding.

Conversion of Class B Common Stock--On April 26, 2000, True North and its
subsidiaries converted all of their shares of the Company's Class B common
stock into shares of the Company's Class A common stock. As a result, True
North and its subsidiaries' combined voting power in the Company was reduced
below 50% of total voting power.

Stock Splits--On March 1, 2000, the Company effected a 2-for-1 stock split,
paid in the form of a stock dividend, of its outstanding common stock. On
February 3, 1999, the Company effected a 0.95-for-1 reverse stock split of its
outstanding common stock. All historical share and per share amounts have been
restated to reflect these stock splits.

Registration Rights Agreement--In August 1999, the Company and True North
entered into a registration rights agreement that contains provisions granting
certain holders of common stock the right to participate in certain
registrations of the Company's common stock, subject to limitations outlined
therein. In addition, the agreement also provides certain holders the right to
initiate the registration of their securities, subject to timing and other
limitations. In June 2001, IPG acquired True North.

Stockholders' Agreement--The Company is party to a Stockholders' Agreement
dated May 4, 1999, as amended, with True North, G.M. O'Connell, the Company's
Chairman, and Robert C. Allen II, the Company's former President and Chief
Operating Officer, currently a Managing Director, pursuant to which all of the
parties have agreed that (1) until True North no longer owns at least 10% of
the Company's outstanding capital stock, such parties would take all actions
necessary in order to cause the election of at least one director designated by
True North to the Board of Directors of the Company and (2) as long as Mr.
O'Connell and Mr. Allen each serves the Company as an executive officer, the
parties to such agreement have agreed to take all actions necessary in order to
cause their election to the Company's Board of Directors. In June 2001, IPG
acquired True North. Since October 2001, two IPG designees serve on the
Company's Board of Directors.

Warrant--In August 1999, the Company entered into an agreement to provide
$12.0 million of services to General Electric Company ("GE") through September
30, 2000. In conjunction with GE's commitment to purchase the aforementioned
services, the Company granted General Electric Capital Corporation a warrant to

40



MODEM MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)

purchase 190,000 shares of the Company's common stock at $12.16 per share, the
average of the high and low trading prices during the five trading days prior
to the grant date. The warrant vested immediately and expires in August 2004.
The fair value of this warrant, as determined by independent appraisal, was
$587,000, which was reflected as a reduction of revenues ratably as services
were provided. Revenues were reduced by $203,000 and $234,000 during the years
ended December 31, 2000 and 1999, respectively. Since GE did not fulfill its
commitment prior to September 30, 2000, the unamortized balance of $150,000 was
written-off in the third quarter of 2000 and is included in "General and
administrative" in the accompanying consolidated statement of operations.

Initial Public Offering--On February 10, 1999, the Company completed an
initial public offering of 5,980,000 shares of its common stock at an offering
price of $8.00 per share. Total net proceeds from the offering were $42.0
million. The Company used $6.0 million of these proceeds to settle an
intercompany note payable to True North, and the remainder to acquire and fund
the operations of businesses in Tokyo, Munich, Paris, Sao Paulo and San
Francisco, as well as to fund the operations of CentrPort prior to its
financing in December 2000 (see Note 3).

Preferred Stock--Preferred stock may be issued, from time-to-time, pursuant
to a resolution by the Company's Board of Directors that will set forth the
voting powers and other pertinent rights of each series.

NOTE 9. Stock Purchase Plan

In February 1999, the Company's Board of Directors adopted the 1999 Employee
Stock Purchase Plan (the "Purchase Plan") under which a total of 1,900,000
shares of its common stock have been reserved for issuance. The Purchase Plan,
which is intended to qualify as an employee stock purchase plan within the
meaning of Section 423 of the Internal Revenue Code, provides for consecutive,
overlapping 24-month offering periods. Each offering period contains four
six-month purchase periods. Each participant will be granted an option to
purchase the Company's common stock on the first day of each of the six-month
purchase periods and such option will be automatically exercised on the last
day of each such purchase period. The purchase price of each share of common
stock under the Purchase Plan will be equal to 85% of the lesser of the fair
market value per share of common stock on the starting date of that offering
period or on the date of the purchase. Offering periods begin on the first
trading day on or after February 15 and August 15 of every year and terminate
twenty-four months later.

Employees are eligible to participate in the Purchase Plan if they are
employed by the Company, or a subsidiary of the Company designated by the Board
of Directors, for at least 20 hours per week and for more than five months in
any calendar year. The Purchase Plan permits eligible employees to purchase
common stock through payroll deductions, which may not exceed 15% of an
employee's compensation, subject to certain limitations. Employees may modify
or end their participation in the offering at any time during the offering
period or on the date of purchase, subject to certain limitations.
Participation ends automatically on termination of employment with the Company.
The purchase plan will terminate in 2009 unless sooner terminated by the
Company's Board of Directors.

NOTE 10. Stock-Based Compensation

The Company has established various stock-based compensation plans for its
officers, directors, key employees and consultants as described below.

41



MODEM MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)


Management Incentive Plan--In 2001 the Company adopted the Management
Incentive Plan (the "MIP") pursuant to which the Company's senior management
may be compensated. The compensation committee administers the MIP. Pursuant to
the MIP, the compensation committee in the first 90 days of a performance
period will establish the identity of participants in the MIP for that period,
goals for these participants and the percentage of these participants' salary
to be based on these goals. The MIP provides for the award of compensation in
common stock, of which 800,000 shares were made available, and cash of up to
$2.5 million per participant per year. The allocation of an award as between
stock and cash is at the discretion of the compensation committee. The
compensation committee will determine the amount of award a participant has
earned within 90 days of the end of the performance period. As of December 31,
2001, no common stock or cash was issued under the MIP.

2000 Incentive Plan--During 2000, the Company adopted a stock incentive plan
pursuant to which a total of 400,000 shares of the Company's common stock have
been reserved for issuance. Pursuant to the stock incentive plan, the Company
may grant stock options, stock appreciation rights, restricted stock, merit
awards, performance awards and other stock-based awards to the Company's
employees (excluding executive officers), directors and consultants. The plan
is administered by the compensation committee. The committee interprets and
construes the provisions of the plan, adopts rules for administering the plan
and specifies the vesting, exercise prices and other terms of grants of equity
awards under the plan. As of December 31, 2001, stock options to purchase
212,849 shares of the Company's common stock were outstanding.

2000 Restricted Stock Plan--In December 2000, the Modem Media 2000
Restricted Stock Plan became effective. This restricted stock plan is an
equity-based compensation plan designed to reward certain employees of the
Company for their efforts in enhancing the value of CentrPort. The Company has
reserved 528,931 shares of common stock that it owns in CentrPort for this
restricted stock plan, representing 10% of the Company's common stock ownership
in CentrPort. Under this restricted stock plan, the Company may grant common
stock of CentrPort to its employees, which will vest at the end of (a) a
lock-up period after the initial public offering of CentrPort's stock or (b)
upon a liquidity event (any event in which the Company disposes of any of its
stake in CentrPort in exchange for cash or property other than unregistered or
restricted stock). An employee cannot resell the stock until it vests and,
until an initial public offering of CentrPort, the Company retains the right to
vote any stock granted to its employees. If the employee is terminated for any
reason, all unvested stock will be forfeited and reacquired by the Company at
no cost. The Company's compensation committee administers this restricted stock
plan. As of December 31, 2001, the Company had not granted any stock under this
plan.

CentrPort, Inc. 2000 Stock Incentive Plan--During 2000, prior to the
CentrPort Transactions, CentrPort granted options to purchase 810,000 shares of
CentrPort common stock to certain of the Company's employees pursuant to the
CentrPort, Inc. 2000 Stock Incentive Plan (formerly the CentrPort LLC 2000
Incentive Option Plan). All CentrPort options granted to the Company's
employees were fully vested at the time of grant. Until CentrPort is a publicly
traded company, CentrPort has the right to repurchase vested options upon an
employee's termination of employment. As of December 31, 2001, stock options to
purchase 625,000 shares of CentrPort's common stock granted to the Company's
employees were outstanding (see Note 11).

1999 Stock Incentive Plan--During 1999, the Company adopted a stock
incentive plan pursuant to which a total of 3,000,000 shares of the Company's
common stock have been reserved for issuance. Pursuant to the stock incentive
plan, the Company may grant stock options, stock appreciation rights,
restricted stock, merit awards, performance awards and other stock-based awards
to the Company's employees, directors and consultants. The plan is administered
by the compensation committee. The committee interprets and construes the
provisions of the plan, adopts rules for administering the plan and specifies
the vesting, exercise prices and other terms of

42



MODEM MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)

grants of equity awards under the plan. As of December 31, 2001, stock options
to purchase 1,855,173 shares of the Company's common stock were outstanding.

1997 Stock Option Plan--During 1997, the Company established a stock option
plan ("1997 Plan") pursuant to which a total of 6,080,000 shares of the
Company's common stock have been reserved for issuance. Pursuant to the 1997
Plan, the Company may grant stock options and stock purchase rights to the
Company's employees, officers, directors and consultants. The Board of
Directors, or a committee to whom the Board of Directors has delegated
authority, selects the individuals to whom options and stock purchase rights
are granted, interprets and adopts rules for the operation of the stock option
plan and specifies the vesting, exercise price and other terms of options and
stock purchase rights. The maximum term of an incentive stock option granted
under the 1997 Plan is generally limited to ten years. The exercise price of
incentive stock options granted under the the 1997 Plan must be at least equal
to the fair market value of the Company's common stock on the date of grant, as
defined. As of December 31, 2001, stock options to purchase 3,838,089 shares of
the Company's common stock were outstanding.

In connection with the transfer to True North of the non-strategic digital
interactive marketing operations by the Company, True North agreed to satisfy
options to purchase up to an aggregate of 281,010 shares of the Company's
common stock held by employees of such operations, as well as options to
purchase an aggregate of 298,022 shares of the Company's common stock held by
former employees of the Poppe Tyson Strategic Interactive Marketing Operations
under the 1997 Plan. As of December 31, 2001, options to purchase up to 191,083
shares of common stock to be satisfied by True North, through IPG, remained
outstanding. Upon the exercise of such options, the exercise price will be paid
to IPG and IPG will surrender an equivalent number of shares of common stock to
the Company.

Modem Media Advertising Limited Partnership 1996 Option Plan--The Modem
Partnership established an option plan pursuant to which units ("Units")
representing assignments of beneficial ownership of the Modem Partnership were
reserved for issuance. The Modem Partnership ceased to have its own separate
existence prior to the Company's initial public offering in February 1999 and
the Company assumed the terms and the conditions of this option plan. Pursuant
to the terms of the option plan, Units acquired under the option plan were
converted into shares of the Company's common stock and options to acquire
Units were converted into options to acquire shares of the Company's common
stock. Options to purchase 690,492 shares of common stock, which vested
immediately and expire on September 30, 2006, were issued under this plan at an
exercise price of $0.32 per share, of which 94,400 were outstanding as of
December 31, 2001. All available options have been granted under the option
plan and no further grants will be made. The compensation committee administers
this plan.

Vivid Plan--As a result of our acquisition of Vivid in 2000, the Company
assumed the outstanding options of Vivid that were granted pursuant to the
Vivid Holdings, Inc. 1999 Stock Incentive Plan (the "Vivid Plan"). As a result,
shares of the Company's common stock are issued upon exercise of options
granted under the Vivid Plan. The Vivid Plan authorized grants of stock options
(including nonstatutory options and incentive stock options) and common stock
of Vivid. As of December 31, 2001, options to purchase an aggregate of
1,218,396 shares of common stock had been granted under the Vivid Plan, of
which 44,653 shares are outstanding. Since the acquisition there have been no
grants pursuant to the Vivid Plan and there will be no further grants under
this plan.

43



MODEM MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)


The Company follows the disclosure-only provisions of SFAS No. 123 and applies
APB No. 25 and related interpretations in accounting for its stock option
plans. If compensation expense for stock options awarded under the Company's
plans had been determined in accordance with SFAS No. 123, the Company's pro
forma net loss and pro forma net loss per share would have been as follows:



Year Ended December 31,
------------------------------------
2001 2000 1999
-------- -------- -------
(in thousands, except per share data

Net (loss) income:
As reported...................... $ (6,794) $(74,249) $ 3,017
Pro forma........................ (12,561) (89,832) (3,176)
Basic net (loss) income per share:
As reported...................... $ (0.26) $ (3.04) $ 0.14
Pro forma........................ (0.49) (3.68) (0.15)
Diluted net (loss) income per share:
As reported...................... $ (0.26) $ (3.04) $ 0.13
Pro forma........................ (0.49) (3.68) (0.15)


The effects of applying SFAS No. 123 in the pro forma net (loss) income
disclosures above are not likely to be representative of the effects on pro
forma disclosures of future years.

The following is a summary of the activity under the Company's stock option
plans, excluding the CentrPort, Inc. 2000 Stock Incentive Plan, for each annual
period presented:



Year Ended December 31,
--------------------------------------------------------
2001 2000 1999
------------------ ------------------ ------------------
Weighted Weighted Weighted
Average Average Average
Exercise Exercise Exercise
Shares Price Shares Price Shares Price
--------- -------- --------- -------- --------- --------

Outstanding at the beginning of the year.... 7,093,463 $11.47 5,786,228 $10.51 4,080,348 $ 4.74
Granted..................................... 3,813,174 3.77 4,256,471 18.46 3,118,042 15.67
Assumed in the acquisition of Vivid......... -- -- 1,218,396 2.32 -- --
Exercised................................... 563,317 2.35 1,605,705 3.86 978,374 4.76
Forfeited................................... 2,310,384 16.29 2,437,858 21.92 415,954 6.24
Expired..................................... 1,744,185 14.93 124,069 10.10 17,834 5.41
--------- --------- ---------
Outstanding at the end of the year.......... 6,288,751 4.78 7,093,463 11.47 5,786,228 10.51
========= ========= =========
Exercisable at the end of the year.......... 3,698,544 5.01 3,043,626 9.08 1,643,748 11.10
========= ========= =========
Weighted-average fair value of options
granted................................... 3.44 16.33 11.02
Weighted-average fair value of options
assumed in the acquisition of Vivid....... -- 35.90 --


44



MODEM MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)

The fair value of each option grant is estimated on the date of the grant
using the Black-Scholes option-pricing model with the following
weighted-average assumptions:



Year Ended December 31,
-------------------------------
2001 2000 1999
--------- --------- ---------

Risk-free interest rate 4.41% 6.27% 5.89%
Expected life.......... 4.9 years 4.9 years 4.3 years
Expected volatility.... 145.49% 131.13% 88.49%
Expected dividend yield -- -- --


The following table summarizes information regarding the Company's stock
options outstanding and exercisable as of December 31, 2001:



Options Outstanding Options Exercisable
------------------------------------ -------------------

Weighted Weighted Weighted
Average Average Average
Remaining Exercise Exercise
Exercise Price Shares Contractual Life Price Shares Price
-------------- --------- ---------------- --------- --------- ---------
$0.32......... 94,400 3.5 years $ 0.32 94,400 $ 0.32
$1.50......... 44,653 0.4 years 1.50 44,653 1.50
$2.68--$3.94.. 3,576,017 7.7 years 3.76 1,696,024 3.86
$4.04--$6.50.. 2,358,527 3.7 years 5.55 1,730,674 3.86
$9.78--$15.56. 159,254 0.3 years 13.35 80,828 13.18
$17.88--$26.50 52,900 0.5 years 21.21 50,965 21.34
$44.00--$50.38 3,000 0.1 years 46.63 1,000 46.62


Compensation Charges--During the year ended December 31, 2001, the Company
recognized compensation expense related to stock-based compensation of
$480,000, which is comprised of (a) $420,000 of below-market stock options
granted in February 2002, to certain management employees as part of the 2001
bonus plan and (b) $60,000 in stock options issued to a consultant. During the
year ended December 31, 2000, the Company recognized compensation expense
related to stock-based compensation of $401,000, which is comprised of (a)
$144,000 in stock options issued to a consultant, (b) $158,000 related to
modifications of existing, fully-vested stock options and (c) $99,000 related
to fully-vested stock options issued below fair market value on the date of
grant. Compensation expense for such items is included in "General and
administrative" in the accompanying consolidated statement of operations.

NOTE 11. Related Party Transactions

CentrPort Transactions--In conjunction with the CentrPort Transactions, the
Company designated CentrPort as a preferred vendor and entered into the
CentrPort Commitment (see Notes 2 and 13). In 2000, certain of the Company's
executive officers and employees were granted 810,000 options, in the
aggregate, to purchase shares of CentrPort pursuant to the CentrPort Stock
Incentive Plan (see Note10). Pursuant to the CentrPort Transactions, the
Company designated G.M. O'Connell, its Chairman of the Board, to be a member of
CentrPort's Board of Directors.

IPG Relationship--In June 2001, IPG completed its acquisition of True North.
The Company has concluded that there was an ownership change as a result of
this transaction, as defined by Section 382 of the Internal Revenue Code, and
the Company estimates that the net operating loss carryforward generated prior
to this ownership change is subject to an annual limitation of $4.5 million.

45



MODEM MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)


Sublease with Bozell, Jacob, Kenyon and Eckhardt, Inc. ("Bozell")--The
Company entered into a sublease with Bozell, a subsidiary of IPG, pursuant to
which the Company leases office space in New York City. The rent per square
foot under the sublease agreement is based on the average monthly rent per
square foot and other related costs under Bozell's underlying lease.

Tax Matters Agreement--In 1996, as amended in 1999, the Company and True
North (now through IPG) entered into an agreement providing for certain unitary
state tax-sharing arrangements. Beginning in 2000, the Company was no longer
included in the state tax returns of True North (see Note 14).

Lease Guarantees--IPG, through True North, is guarantor for the Company's
obligations under its lease for office space at its Norwalk, Connecticut
office, which lease expires in January 2009, subject to renewal. As of December
31, 2001, the aggregate remaining base rent and operating expenses due under
this lease was $21.3 million, subject to adjustment in accordance with the
terms of the lease. IPG, through True North, is also guarantor for the
Company's obligations under two capital leases for various furniture which
expire through November 2003. As of December 31, 2001, the aggregate remaining
balance under these furniture leases was $100,000. Pursuant to the Company's
agreement with IPG, the Company is responsible for certain of IPG's expenses
related to the cost of these guarantees, which cost is calculated monthly at
0.5% of the remaining balance of each lease. For the year ended December 31,
2001 the Company's expense related to these guarantees was $113,000.

True North Note Receivable--On May 26, 1998, the Company entered into an
agreement to loan up to $3.0 million to True North under a demand note
facility. Such agreement was amended on November 24, 1998 to increase the
availability under such facility to $10.0 million. The Company received
repayments from True North under such facility from time-to-time, on demand.
The loan bore interest at 5.75% per annum, payable quarterly, unless the
parties agreed upon other arrangements. In February 1999, True North repaid all
amounts outstanding under this note.

Due to True North--On December 31, 1996, the Company entered into an
agreement with True North, whereby True North provided the Company with a
credit facility. The Company received advances from True North under the
facility from time-to-time, as requested. In April 1999, the Company repaid all
amounts outstanding under this facility.

Note Payable to True North--The Company had a $6.0 million intercompany note
payable to True North due upon completion of an initial public offering of the
Company's common stock. This $6.0 million note was repaid to True North in
February 1999, upon completion of the Company's initial public offering (see
Note 8).

All future transactions between the Company and its officers, directors and
principal stockholders and their affiliates will be approved by a majority of
the Board of Directors, including a majority of the independent and
disinterested directors of the Board, and will be on terms equivalent to or
better than those that the Company could obtain from unaffiliated third parties.

NOTE 12. Employee Benefit Plans

The Company maintains a profit-sharing plan with a 401(k) feature for the
benefit of its eligible employees. There is no minimum length of service
required to participate in the plan and employees of the Company are eligible
to begin participation on designated quarterly enrollment dates provided that
they have reached 21 years of age. The Company makes annual matching and/or
profit-sharing contributions to the plan at its discretion. In addition,
certain employees of the Company have participated in other similar defined
contribution plans. Such employees subsequently became participants of the
aforementioned profit-sharing plan. The Company also maintains various benefit
plans for its international employees. The Company may make discretionary
contributions to these plans. The aggregate cost of contributions made by the
Company to all employee benefit plans was $767,000, $593,000 and $389,000
during the years ended December 31, 2001, 2000 and 1999, respectively.

46



MODEM MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)


In February 1999, the Company adopted the Purchase Plan (see Note 9).

NOTE 13. Commitments and Contingencies

Lease Obligations--The Company leases its office facilities and certain
equipment under both operating and capital leases, the expirations of which
extend through 2009. Future minimum lease payments under noncancellable leases
with lease terms in excess of one year as of December 31, 2001 are as follows:



Capital Operating
------- ---------
(in thousands)

2002.............................. $509 $ 7,492
2003.............................. 269 7,005
2004.............................. 38 6,690
2005.............................. -- 6,312
2006.............................. -- 6,337
Thereafter........................ -- 16,680
---- -------
816 $50,516
=======
Less: amount representing interest (47)
----
$769
====


The Company is party to a sub-lease of its New York City office space, which
proceeds of $988,000, $988,000 and $741,000 are expected for the years ending
December 31, 2002, 2003 and 2004, respectively. Such sub-lease is coterminous
with the Company's lease and has a expiration date in September 2004.

In connection with certain leases of office space, the Company has $2.6
million invested in highly liquid, short-term investments as of both December
31, 2001 and 2000, respectively, against which the landlords of such space
would be able to make claims in the event of default by the Company of its
lease obligations. Such amounts are included in "Other assets" in the
accompanying consolidated balance sheets. The Company is not aware of any
defaults of its obligations under these leases.

Rent expense, including rent expense resulting from leases with related
parties (see Note 11), was $6.1 million, $7.3 million and $3.7 million for the
years ended December 31, 2001, 2000 and 1999, respectively.

Lease Guarantees--The Company is guarantor for CentrPort's obligations under
its lease for office space at 450 Post Road East, Westport, Connecticut, for
16,900 square feet, which expires on June 30, 2010, subject to renewal. As of
December 31, 2001, the aggregate remaining base rent and operating expenses due
under this lease was $6.5 million, subject to adjustment in accordance with the
terms of the lease. The lease provides that once 50% of the original lease term
has expired, this guaranty may be replaced with an irrevocable letter of credit
in favor of the landlord in an amount not to exceed the remaining base rent.
CentrPort has committed to the Company that upon expiration of 50% of the lease
term, CentrPort will obtain such a letter of credit. Additionally, CentrPort
has agreed to cooperate with the Company to secure the Company's release from
its guaranty prior to that time, if possible.

IPG, through True North, is guarantor for the Company's obligations under
its lease for office space at its corporate office, which lease expires in
January 2009, subject to renewal. As of December 31, 2001, the aggregate
remaining base rent and operating expenses due under this lease was $21.3
million, subject to adjustment in accordance with the terms of the lease. True
North is also guarantor for the Company's obligations under two capital leases
for various furniture which expire through November 2003. As of December 31,
2001, the aggregate remaining balance under these furniture leases was
$100,000. Pursuant to the Company's agreement with True North, the Company is
responsible for certain of True North's expenses related to the cost of these
guarantees, which cost is calculated monthly at 0.5% of the remaining balance
of each lease. For the year ended December 31, 2001 the Company's expense
related to these guarantees was $113,000.

47



MODEM MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)


CentrPort Transactions--In conjunction with the CentrPort Transactions, the
Company designated CentrPort as a preferred vendor and entered into the
CentrPort Commitment. If the CentrPort Commitment was not met in 2001, the
Company was obligated to pay the value of the shortfall to CentrPort in cash or
CentrPort common stock, at the Company's election. Subsequent to year end, in
February 2002, the Company, CentrPort and the CentrPort Investors were party to
agreements which amended various conditions and commitments including (a) the
extinguishment of its CentrPort Commitment to sell further CentrPort products
and services, (b) the extinguishment of its obligation to pay the value of its
shortfall in either cash or Centrport common stock and (c) the extension of its
$2.5 million note receivable, due from the CentrPort Investors to the Company,
until December 31, 2002 (see Notes 2 and 19).

Employment Agreements--During January 2001, the Company entered into a
three-year employment agreement with its President and Chief Executive Officer
for an initial base salary of $500,000. The minimum payouts under such
agreement would be $1.0 million, subject to adjustments up to $500,000 for
certain events.

Accrued Bonuses--"Accrued expenses and other current liabilities" in the
accompanying consolidated balance sheets include accrued bonuses of $3.0
million and $4.7 million as of December 31, 2001 and 2000, respectively. Of the
$3.0 million accrued amount at December 31, 2001, $420,000 was conveyed in
below-market stock options issued to certain employees in 2002 (see Note 10).

Litigation--Beginning in August 2001, a number of substantially identical
class action complaints alleging violations of the federal securities laws were
filed in the United States District Court for the Southern District of New York
naming the Company, certain of its officers (G.M. O'Connell, Chairman, Steven
Roberts, former Chief Financial Officer, and, in certain actions, Robert C.
Allen II, Board member, a Managing Director and former President), and certain
named underwriters of the Company's initial public offering (FleetBoston
Robertson Stephens, Inc., BankBoston Robertson Stephens, Inc., Bear Stearns &
Co., Inc., Nationsbanc Montgomery Securities and Banc of America Securities
LLC) as defendants. The complaints have since been consolidated into a single
action. The complaints allege, among other things, that the underwriters of the
Company's initial public offering violated the securities law by failing to
disclose certain alleged compensation arrangements, including commission paid
to underwriters and after-market trading practices, in the offering's
registration statement. The Company and the officers are named in the
complaints pursuant to Section 11 of the Securities Act of 1933, and two of the
complaints include a claim against the Company and the officers under Section
10(b) of the Securities Exchange Act of 1934. No specific amount of damages has
been claimed. Similar complaints have been filed against more than 300 other
issuers that have had initial public offerings since 1998 and all such actions
have been included, for pretrial purposes, in a single coordinated proceeding.
The Company believes that it has meritorious defenses to these securities
lawsuits and the Company intends to defend these actions vigorously. However,
due to the inherent uncertainties of securities class action litigation, the
Company cannot accurately predict the ultimate outcome of the litigation. An
unfavorable outcome of this litigation could have a material adverse impact on
the Company's business, financial condition and results of operations.

In August 2001, the Company's subsidiary, Modem Media Canada, Inc. ("Modem
Media Canada"), brought suit against Citi Core Properties, Ltd. ("Landlord") in
Ontario Supreme Court for breach of an office lease on the basis that the
Landlord did not complete the building into which Modem Media Canada was to
move (the "Space"). Modem Media Canada is claiming approximately $1.2 million
in damages. The Landlord has counter-sued the Company, Modem Media Canada and
certain of the Company's officers and directors for breach of lease and is
seeking damages in the amount of approximately $16.0 million. After the
Landlord counter-sued the Company, the Landlord went into receivership. The
Space was repossessed by a mortgage holder and is being sold to an unrelated
third-party. The Company believes that it has meritorious defenses to the
counter-claims and intends to defend this action vigorously. The Company
believes that the resolution of these matters will not have a material adverse
effect on its business, financial condition and results of operations.

48



MODEM MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)


From time-to-time, the Company becomes involved in various routine legal
proceedings in the ordinary course of its business. Other than as noted above,
the Company believes that the outcome of pending legal proceedings and
unasserted claims in the aggregate will not have a material adverse effect on
its consolidated results of operations, consolidated financial position or
liquidity.

NOTE 14. Income Taxes

Prior to 2000, the Company was included in certain state tax returns of True
North. The Company and True North, through IPG, are parties to a tax-sharing
arrangement whereby the Company has provided for and paid or has received
certain state tax liabilities or refunds, respectively.

The components of (loss) income before income taxes are as follows:



Year Ended December 31,
---------------------------
2001 2000 1999
-------- -------- -------
(in thousands)

Domestic................................... $(11,887) $(63,471) $10,449
Foreign.................................... (1,508) (8,496) (1,729)
-------- -------- -------
Total (loss) income before income taxes. $(13,395) $(71,967) $ 8,720
======== ======== =======


The provision (benefit) for income taxes consists of the following:



Year Ended December 31,
------------------------
2001 2000 1999
------- ------- ------
(in thousands)

Current (benefit) provision:
Federal.................. $ 16 $ 3,105 $4,735
Foreign.................. (114) 263 16
State.................... (31) 1,419 1,845
------- ------- ------
(129) 4,787 6,596
------- ------- ------
Deferred benefit:
Federal.................. (5,605) (1,928) (639)
Foreign.................. -- (6) (5)
State.................... (867) (571) (249)
------- ------- ------
(6,472) (2,505) (893)
------- ------- ------
Total (benefit) provision... $(6,601) $ 2,282 $5,703
======= ======= ======


Differences between the Company's effective income tax rate and the
statutory federal tax rate were as follows:



Year Ended December 31,
----------------------
2001 2000 1999
---- ----- ----

Statutory federal tax rate.......... 35.0% 35.0% 35.0%
State taxes, net of federal benefit. 2.1 (0.8) 11.9
Goodwill amortization and impairment (8.6) (33.7) 11.9
Impact of foreign operations........ 0.4 (0.2) (0.5)
Other............................... (1.1) -- 0.4
---- ----- ----
27.8 0.3 58.7
Valuation allowance................. 21.5 (3.5) 6.7
---- ----- ----
Effective rate...................... 49.3% (3.2)% 65.4%
==== ===== ====


49



MODEM MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)


The deferred income tax assets and liabilities included in the consolidated
financial statements as of the balance sheet dates consist of the following:



December 31,
----------------
2001 2000
------- -------
(in thousands)

Deferred tax assets:
Net operating loss carryforward..... $11,435 $ 6,375
Excess facility reserves............ 4,856 4,891
Investment in CentrPort............. 824 1,718
Other assets, accruals and reserves. 1,659 2,253
------- -------
18,774 15,237
Valuation allowance................. (2,721) (3,437)
------- -------
16,053 11,800
------- -------
Deferred tax liabilities:
Excess facility reserves............ 1,823 3,415
Investment in CentrPort............. 29 920
Other............................... 53 --
------- -------
1,905 4,335
------- -------
Net deferred tax assets............. $14,148 $ 7,465
======= =======


At December 31, 2001, the Company had a net operating loss carryforward of
$26.0 million, which may be used to offset future taxable income, if any. This
amount excludes net operating losses generated by Modem Media France as the
Company intends to restructure such operations (see Note 5). The Company's net
operating loss carryforward results primarily from unused tax deductions from
the exercise of stock options and losses of certain foreign subsidiaries.
Certain of the Company's net operating losses may be carried forward for
periods ranging from five to twenty years and others may be carried forward
indefinitely. A valuation allowance of $2.7 million has been established for a
portion of the total deferred tax assets. The Company has concluded that, as a
result of IPG's acquisition of True North (see Note 8) it has undergone an
ownership change as defined in Section 382 of the Internal Revenue Code, and
estimates that its U.S. Federal net operating loss carryforward generated prior
to the ownership change is subject to an annual limitation of approximately
$4.5 million.

50



MODEM MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)


NOTE 15. Geographic Information

Information about the Company's operations in different geographic regions
as of and for the years ended December 31, 2001, 2000 and 1999, is as follows:



December 31,
----------------------------
2001 2000 1999
-------- -------- --------
(in thousands)

Revenues:
North America (1)................. $ 72,687 $111,691 $ 63,869
International (2)................. 30,350 22,653 10,167
-------- -------- --------
$103,037 $134,344 $ 74,036
======== ======== ========
(Loss) income before income taxes:
North America..................... $ (7,693) $(62,969) $ 10,531
International..................... (5,702) (8,998) (1,811)
-------- -------- --------
$(13,395) $(71,967) $ 8,720
======== ======== ========
Net (loss) income:
North America..................... $ (1,015) $(65,212) $ 4,799
International..................... (5,779) (9,037) (1,782)
-------- -------- --------
$ (6,794) $(74,249) $ 3,017
======== ======== ========
Identifiable assets:
North America (3)................. $127,789 $144,190 $127,358
International (4)................. 15,166 17,315 18,374
-------- -------- --------
$142,955 $161,505 $145,732
======== ======== ========

- --------
(1) Revenues for the United States, included in North America, for the years
ended December 31, 2001, 2000 and 1999 were $68.8 million, $106.1 million
and $61.6 million, respectively.

(2) Revenues for the United Kingdom, included in international, for the years
ended December 31, 2001, 2000 and 1999 were $22.3 million, $12.9 million
and $6.2 million, respectively.

(3) Includes long-lived assets, consisting of property and equipment (net), for
the United States at the year ended December 31, 2001, 2000 and 1999 of
$12.6 million, $16.9 million and $11.3 million, respectively.

(4) Includes long-lived assets, consisting of property and equipment (net), for
the United Kingdom at the year ended December 31, 2001, 2000 and 1999 of
$6.2 million, $2.4 million and $1.2 million, respectively.

NOTE 16. Supplemental Cash Flow Information

Information about the Company's cash flow activities related to acquisitions
during the years ended December 31, 2001, 2000, and 1999 is as follows:



December 31,
----------------------
2001 2000 1999
---- -------- -------
(in thousands)

Fair value of assets acquired, net of cash acquired $ -- $ 66,824 $ 8,276
Liabilities assumed................................ -- (2,262) (1,252)
Common stock issued................................ -- (14,400) (2,400)
Stock-based compensation obligations assumed....... -- (39,000) --
---- -------- -------
Acquisitions, net of cash acquired................. $ -- $ 11,162 $ 4,624
==== ======== =======


51



MODEM MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)


Information about the Company's other cash flow activities during the years
ended December 31, 2001, 2000, and 1999 is as follows:


December 31,
-----------------------
2001 2000 1999
------- ------ -------
(in thousands)

Supplemental disclosures of cash flow information:
Cash paid for interest......................................................... $ 948 $ 264 $ 134
Cash (refunded) paid for income taxes, net..................................... (1,538) 88 875
Supplemental disclosures of non-cash investing and financing activities:
Capital lease and other obligations incurred for the purchase of property and
equipment.................................................................... 104 2,687 435
Note payable issued in connection with the Company's purchase of an
additional interest in CentrPort (see Note 7)................................ -- 1,841 --
Common stock issued in connection with the Company's purchase of an
additional interest in CentrPort (see Note 2)................................ -- 1,863 --
Charge for excess value paid to acquire subsidiary common stock (see Note 2)... -- 1,435 --
Stock-based compensation (see Note 10)......................................... 420 463 --
Unrealized (gain) loss on available-for-sale securities, net of taxes.......... (164) 164 --
Increase in goodwill as a result of payments by True North to the former Modem
Partnership Partners (see Note 3)............................................ -- -- 18,518


NOTE 17. Bad Debt Reserve

The bad debt reserve and related activity is as follows:



Balance at Write-offs,
Beginning of Bad Debt Net of Balance at
Year Expense Recoveries Other End of Year
------------ -------- ----------- ----- -----------
(in thousands)

Year ended December 31, 2001 $1,389 $158 $(114) $(905) $ 528
====== ==== ===== ===== ======
Year ended December 31, 2000 $1,151 $696 $(436) $ (22) $1,389
====== ==== ===== ===== ======
Year ended December 31, 1999 $ 968 $316 $(147) $ 14 $1,151
====== ==== ===== ===== ======


NOTE 18. Quarterly Results of Operations (Unaudited)



Three Months Ended
-----------------------------------------
March 31 June 30 September 30 December 31
-------- ------- ------------ -----------
(in thousands, except per share data)

2001
Revenues........................... $33,428 $26,073 $23,068 $ 20,468
Gross profit....................... 14,693 11,613 9,700 9,897
Operating (loss) income............ (2,455) (8,065) (3,271) 764
Loss before income taxes........... (2,000) (7,775) (3,050) (570)
Net income (loss).................. 128 (5,530) (1,941) 549
Basic net income (loss) per share.. 0.01 (0.21) (0.08) 0.02
Diluted net income (loss) per share 0.01 (0.21) (0.08) 0.02

2000
Revenues........................... $28,537 $32,825 $37,788 $ 35,194
Gross profit....................... 14,221 14,990 18,601 17,444
Operating loss..................... (2,864) (5,768) (2,629) (62,572)
Loss before income taxes........... (2,320) (5,331) (2,202) (62,114)
Net loss........................... (2,967) (5,755) (3,795) (61,732)
Basic net loss per share........... (0.13) (0.24) (0.15) (2.47)
Diluted net loss per share......... (0.13) (0.24) (0.15) (2.47)


52



MODEM MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)


The quarterly earnings per share data above are computed independently for
each of the quarters presented. As such, the sum of the quarterly per common
share information may not equal the full year amounts due to rounding
differences resulting from changes in the weighted-average number of common
shares outstanding.

In the first quarter of 2001, the Company implemented a series of
restructuring actions across the entire organization that resulted in a
decrease of approximately 10% of the Company's employees. These actions
included (a) a reduction in corporate staff, (b) the decision to close the
Company's office in Tokyo, Japan, which ceased operations during the second
quarter of 2001 and (c) the realignment of capacity across multiple offices. As
a result of these actions, the Company recorded a pre-tax restructuring charge
of $2.4 million during the three months ended March 31, 2001. In addition, the
Company recorded an other than temporary, non-cash, pre-tax impairment charge
of $400,000 related to a decline in the value of certain marketable securities.

In the second quarter of 2001, due to the significant and rapid
deterioration in the San Francisco commercial real estate market, the Company
increased its accrual for excess office space by $5.7 million. Such increase
represents an adjustment to the Company's original estimate of the present
value of future rent payments in excess of anticipated sublease income,
expected subtenant allowances and estimated brokers' fees. The Company also
canceled its plan to move its Toronto operations to new office space due to the
landlord's breach of the lease agreement. As a result, the Company recorded a
charge of $1.1 million to write-off certain leasehold improvements and other
assets that no longer have future value to the Company. In addition, the
Company continued to realign capacity across multiple offices and reduce
headcount, which resulted in a charge of $1.0 million.

In the third quarter of 2001, the Company made the decision to consolidate
its office in New York City with its office in Norwalk, Connecticut. In
conjunction with such decision, the Company recorded a charge of $2.5 million.
In addition, due to adverse market conditions and lower revenues in the
Company's Paris, France office, the Company's estimates of such office's future
performance and cash flows declined substantially. Based on these revised
estimates, the Company concluded that the goodwill associated with such office
was not recoverable. As such, the Company recorded an impairment charge of
$323,000 during the three months ended September 30, 2001 to write-off the
unamortized balance of such goodwill. Also, the Company commenced a series of
reorganization actions, which reduced staff by 26 employees or approximately
5.0% of the Company's total employees. As a result, the Company recorded a
pre-tax charge of $682,000 during the three months ended September 30, 2001.
Partially offsetting these charges was a reversal of a $618,000 accrual related
to the closing of the Tokyo, Japan office, which ceased operations in the
second quarter.

During the fourth quarter of 2001, the Company announced that it would
restructure its Paris, France operations, which is expected to be completed
during the second quarter of 2002. As a result, the Company recorded a charge
of $1.2 million in the three-month period ending December 31, 2001. In
addition, the Company continued to realign capacity across multiple offices and
reduced headcount further, which resulted in a charge of $1.4 million.
Primarily, offsetting these items was a reversal to the accrual for the New
York City office closure for $1.3 million, as the Company was able to sub-let
the office space earlier than anticipated.

During the first quarter of 2000, the Company acquired Vivid in a business
combination accounted for under the purchase method of accounting (see Note 3).
Goodwill resulting from such acquisition was being amortized over a five-year
period and resulted in $3.2 million in goodwill amortization per quarter during
2000. Such amortization began in the month of acquisition and, therefore, the
impact on the first quarter was less significant than in subsequent quarters.
Furthermore, during the fourth quarter of 2000, the Company recognized a
one-time, non-cash goodwill impairment charge of $52.8 million related to the
acquisition of Vivid (see Note 4).

53



MODEM MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)


During the second quarter of 2000, the Company cancelled its postponed
secondary offering of common stock resulting in a write-off of $722,000 in
deferred offering costs during such quarter (see Note 5).

During the fourth quarter of 2000, in addition to the Vivid goodwill
impairment charge discussed above, the Company incurred $7.8 million in
one-time charges related to the reduction of office space, severance costs, and
the impairment of goodwill related to the acquisition of Modem Media Japan (see
Notes 3, 4 and 5).

NOTE 19. Subsequent Events

CentrPort Agreements--As indicated in Note 2, the Company executed, in
February 2002, various agreements with CentrPort and the CentrPort Investors
amending previous agreements, including (a) the extinguishment of the Company's
commitment and shortfall requirement to sell further CentrPort products and
services and (b) the extension of the Company's note receivable due from
CentrPort Investors to the Company until December 31, 2002.

As a result of the extinguishment of the commitment mentioned above, the
Company will recognize the remaining deferred gain of $2.3 million in the first
quarter of 2002 (see Note 2).

54



MODEM MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)


ITEM 8. SUPPLEMENTARY DATA

On March 7, 2002, G.M. O'Connell, our Chairman, amended and extended his
Sales Plan under Rule 10b5-1 of the Securities Exchange Act of 1934, as
amended, which was originally entered into on March 20, 2000 to implement a
sales program to sell up to 1,000,000 shares of our common stock, within
certain parameters.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

None.


55



PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

(a) Identification of Directors

Reference is made to pages 4 through 5 of our Proxy Statement, which will be
filed pursuant to Regulation 14A no later than March 29, 2002.

(b) Identification of Executive Officers

Reference is made to Part I of this Form 10-K.

(c) Business Experience

Reference is made to Part I of this Form 10-K for the business experience of
our executive officers. Reference is made to pages 4 through 5 of our Proxy
Statement, which will be filed pursuant to Regulation 14A no later than March
29, 2002, and to Part I of this Form 10-K for the business experience of our
directors.

Compliance with Section 16(a) of the Exchange Act

Reference is made to information set forth under the caption "Stock
Ownership--Section 16(a) Beneficial Ownership Reporting Compliance" on page 9
of our Proxy Statement, which will be filed pursuant to Regulation 14A no later
than March 29, 2002.

ITEM 11. EXECUTIVE COMPENSATION

Reference is made to the information set forth under the captions "Director
Compensation" and "Executive Compensation" on pages 6 and 11, respectively, of
our Proxy Statement, which will be filed pursuant to Regulation 14A no later
than March 29, 2002.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

For information with respect to beneficial ownership of our voting
securities, reference is made to the information set forth under the caption
"Stock Ownership" on pages 8 through 9 of our Proxy Statement, which will be
filed pursuant to Regulation 14A no later than March 29, 2002.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Reference is made to the information set forth under the captions "Certain
Relationships and Related Transactions" on page 7 of our Proxy Statement, which
will be filed pursuant to Regulation 14A no later than March 29, 2002.

56



PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

(a) The following financial statements are filed as part of this Annual
Report on Form 10-K under "Item 8. Financial Statements and Supplementary Data"
in Part II of this report.

1. Financial Statements

Modem Media, Inc. and Subsidiaries

Report of Independent Public Accountants

Consolidated Balance Sheets as of December 31, 2001 and 2000

Consolidated Statements of Operations for the years ended December 31,
2001, 2000 and 1999

Consolidated Statements of Changes in Stockholders' Equity for the years
ended December 31, 2001, 2000 and 1999

Consolidated Statements of Cash Flows for the years ended December 31,
2001, 2000 and 1999

Notes to Consolidated Financial Statements

2. Financial Statement Schedules

All schedules have been omitted since the required information is not
present in amounts sufficient to require submission of the schedule, or because
the information required is included in the consolidated financial statements
or notes thereto.

3. Exhibits



Exhibit
No. Description
- ------- -----------


3.1 Amended and Restated Certificate of Incorporation of the Company, effective as of June 5, 2000 (1)

3.2 Amended and Restated Bylaws of the Company, effective as of June 5, 2000 (1)

4.1 Form of the Company's common stock certificate for stockholders as of June 28, 2001

4.2 Stockholders Agreement dated as of May 4, 1999 by and among the Company, True North
Communications, Inc., Gerald M. O'Connell and Robert C. Allen, II (3)

4.3 Registration Rights Agreement dated August 1, 1999 by and between certain Class A Common
Stock Holders, Class B Common Stock Holders and the Company (4)

4.4 Warrant Agreement effective August 9, 1999 by and between Modem Media. Poppe Tyson, Inc. and
General Electric Capital Corporation (4)

4.5 Form of Warrant Exercise Agreement dated as of December 17, 1999 among the Company, Vivid
Holdings, Inc. and certain holders of warrants to purchase shares of common stock of Vivid
Holdings, Inc. (5)

4.6 Form of Note Exchange Agreement dated as of December 17, 1999 among the Company, Vivid
Holdings, Inc. and certain holders of promissory notes issued by Vivid Holdings, Inc. (5)

4.7 Provisions of Stock Purchase Agreement among Vivid Holdings, Inc., Vivid Publishing, Inc.,
Computer Associates International, Inc. and the Company dated as of December 17, 1999 relating to
registration rights (included in Exhibit 10.9) (6)

4.8 Agreement dated April 26, 2000, by and between True North Communications, Inc. and the
Company, amending the Intercompany Credit Agreement, dated February 3, 1999, and the
Stockholders Agreement, dated May 4, 1999 (7)


57





Exhibit
No. Description
- ------- -----------


4.9 Rights Agreement dated June 18, 2001 between the Company and EquiServe Trust Company,
NA (14)

10.1(a) 1997 Stock Option Plan, as amended (2)

10.1(b) 1999 Employee Stock Purchase Plan (2)

10.1(c) Modem Media Advertising Limited Partnership 1996 Option Plan and its amendment (3)

10.1(d) 1999 Stock Incentive Plan (8)

10.1(e) Vivid Holdings, Inc. 1999 Stock Incentive Plan (9)

10.1(f) Modem Media 2000 Stock Incentive Plan (10)

10.1(g) Modem Media 2000 Restricted Stock Plan (13)

10.2(a) Amended and Restated Employment Agreement between the Company and Gerald M. O'Connell,
dated as of January 1, 1997, as amended and restated as of November 25, 1998 (2)

10.2(b) Amended and Restated Employment Agreement between the Company and Robert C. Allen, II,
dated as of January 1, 1997, as amended and restated as of November 25, 1998 (2)

10.2(c) Letter Agreement dated January 31, 2000 between the Company and Gerald M. O'Connell (5)

10.2(d) Letter Agreement dated January 31, 2000 between the Company and Robert C. Allen, II (5)

10.2(e) Letter Agreement dated April 19, 1999 between the Company and Sloane Levy (5)

10.2(f) Letter Agreement dated January 31, 2000 between the Company and Sloane Levy (5)

10.2(g) Employment Agreement dated January 4, 2001 between the Company and Frank J.
Connolly, Jr. (13)

10.2(h) Employment Agreement dated January 15, 2001 between the Company and Marc C. Particelli (13)

10.2(i) Employment Agreement dated February 14, 1996 between the Company and David P. Lynch (15)

10.2(j) Letter Agreement dated January 31, 2000 between the Company and David P. Lynch (15)

10.2(k) Letter Agreement dated June 1, 2000 between the Company and Peter Moritz (15)

10.2(l) Letter Agreement dated May 14, 2001 between the Company and Peter Moritz (15)

10.2(m) Letter Agreement dated March 8, 2000 between the Company and Sylvia Price

10.3(a) Covenant Not to Compete or Solicit Business dated as of December 31, 1996 between the Company
and Gerald M. O'Connell (2)

10.3(b) Covenant Not to Compete or Solicit Business dated as of December 31, 1996 between the Company
and Robert C. Allen, II (2)

10.3(c) Covenant Not to Compete or Solicit Business dated January 15, 2001 between the Company and
Marc C. Particelli (13)

10.4 Douglas C Ahlers Registration Letter dated April 30, 1999(4)

10.5 Form of Indemnification Agreement (2)

10.6 Sublease Agreement dated August 1, 1998 between the Company and Bozell, Jacobs, Kenyon &
Eckhardt, Inc. (2)


58





Exhibit
No. Description
- ------- -----------

10.7 Form of Affiliate Agreement by and between the Company and Modem Media. Poppe Tyson do
Brasil Ltda. (2)
10.8 Agreement and Plan of Merger dated as of December 17, 1999 among the Company, Modem
Media. Poppe Tyson Merger Corp., Vivid Holdings, Inc., Vivid Publishing, Inc. and the
stockholders of Vivid Holdings, Inc. (6)
10.9 Stock Purchase Agreement dated December 17, 1999 among Vivid Holdings, Inc., Vivid Publishing,
Inc., Computer Associates International, Inc. and the Company (6)
10.10 Form of Asset Purchase Agreement dated February 2, 1999 by and between the Company and True
North Communications Inc. (2)
10.11 Form of Asset Purchase Agreement dated February 2, 1999 by and between the Company and R/GA
Media Group, Inc. (2)
10.12 Form of Agreement and Plan of Merger dated February 2, 1999 among True North Communications
Inc., PT Controlled, Inc., the Company and each of Douglas C. Ahlers, Robert C. Allen, II, Gerald
M. O'Connell and Kraft Enterprises, Ltd. (2)
10.13+ Share Transfer Agreement dated October 4, 1999 of Mex MULTIMEDIA EXPERTS GmbH by
Modem Media Germany Holding Company GmbH, a wholly-owned subsidiary of the Company (4)
10.14++ Stock Purchase Agreement dated December 22, 2000 among CentrPort, Inc., the Company and the
Investors named therein (12)
10.14(a) Amendment No.1 to Stock Purchase Agreement dated December 22, 2000 among CentrPort, Inc.,
the Company and the Investors named therein, effective as of December 31, 2001
10.15 Resellers Agreement dated December 22, 2000 by and between CentrPort, Inc. and the
Company (13)
10.15(a) Amendment to Reseller Agreement dated December 22, 2000 by and between CentrPort, Inc. and
the Company, effective as of December 31, 2001
21.1 List of subsidiaries
99.1 Letter to the Securities and Exchange Commission pursuant to Temporary Note 3T, dated March 28,
2002


- --------
(1) Incorporated by reference to the Company's Quarterly Report on Form 10-Q
for the period ended June 30, 2000
(2) Incorporated by reference to the Company's Registration Statement on Form
S-1 (File No. 333-68057)
(3) Incorporated by reference to the Company's Quarterly Report on Form 10-Q
for the period ended June 30, 1999
(4) Incorporated by reference to the Company's Quarterly Report on Form 10-Q
for the period ended September 30, 1999
(5) Incorporated by reference to the Company's Annual Report on Form 10-K
filed on March 15, 2000 for the period ended December 31, 1999
(6) Incorporated by reference to the Company's Current Report on Form 8-K
filed on February 25, 2000, as amended
(7) Incorporated by reference to the Company's Quarterly Report on the Form
10-Q for the period ended March 31, 2000
(8) Incorporated by reference to the Company's Registration Statement on Form
S-8 (File No. 333-96483)
(9) Incorporated by reference to the Company's Registration Statement on Form
S-8 (File No. 333-30096)
(10) Incorporated by reference to the Company's Registration Statement on Form
S-8. (File No. 333-46204)
(11) Incorporated by reference to the Company's Quarterly Report on Form 10-Q
for the period ended September 30, 2000

59



(12) Incorporated by reference to the Company's Current Report on Form 8-K/A
filed on January 5, 2001, amending the Form 8-K filed on December 22, 2000
(13) Incorporated by reference to the Company's Annual Report on Form 10-K
filed on March 28, 2001 for the period ended December 31, 2000
(14) Incorporated by reference to the Company's Current Report on Form 8-K
filed on June 18, 2001
(15) Incorporated by reference to the Company's Quarterly Report Form on 10-Q
for the period ended June 30, 2001
- --------
+ The Company was granted confidential treatment by the Securities and
Exchange Commission for portions of this document.
++ The Company has requested confidential treatment from the Securities and
Exchange Commission for portions of this document.

(b) Reports on Form 8-K

The Company filed a Form 8-K, dated October 5, 2001, reporting in Item 5
the appointment of Larry Weber and Bruce Nelson to our Board of Directors
effective immediately. Messrs. Weber and Nelson were appointed upon the
resignation of Donald M. Elliman and Donald L. Seeley, who were designees of
True North Communications.

The Company filed a Form 8-K, dated November 6, 2001, reporting in Item 5
a number of organizational changes, which were effective immediately.

The Company filed a Form 8-K, dated March 1, 2002, reporting in Item 5
the Company's issuance of a press release correcting its February 28, 2002
press release that announced the Company's fourth quarter 2001 and year-end
December 31, 2001.

(c) The Exhibits filed with this report are listed in response to Item 14(a)
3.


60



SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, as amended, the registrant has duly caused this report to
be signed on its behalf by the undersigned, thereunto duly authorized, in the
City of Norwalk, State of Connecticut, on this 28th day of March, 2002.

MODEM MEDIA, INC.

/S/ MARC C. PARTICELLI
By: _______________________________
Marc C. Particelli
President and Chief Executive
Officer

POWER OF ATTORNEY
KNOW ALL MEN BY THESE PRESENTS, that each person whose signature appears
below constitutes and appoints Marc C. Particelli, Frank Connolly, and Sloane
Levy acting severally, his or her true and lawful attorney-in-fact and agent,
with full power of substitution and resubstitution, for him or her and in his
or her name, place and stead, in any and all capacities, to sign any or all
amendments to this report, and to file the same, with all exhibits thereto, and
other documents in connection therewith, with the Securities and Exchange
Commission, granting unto said attorney-in-fact and agent full power and
authority to do and perform each and every act and thing requisite and
necessary to be done in and about the premises, as fully to all intents and
purposes as he or she might or could do in person, hereby ratifying and
confirming all that said attorney-in-fact and agent, or his or her substitute
or substitutes, may lawfully do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Exchange Act of 1934, as
amended, this report has been signed below by the following persons on behalf
of the registrant and in the capacities and on the dates indicated:

Signature Title Date
--------- ----- ----

/S/ GERALD M. O'CONNELL Chairman of the Board of March 28, 2002
- ----------------------------- Directors
Gerald M. O'Connell

/S/ MARC C. PARTICELLI President and Chief Executive March 28, 2002
- ----------------------------- Officer and Director
Marc C. Particelli (Principal Executive
Officer)

/S/ FRANK J. CONNOLLY, JR. Chief Financial Officer March 28, 2002
- ----------------------------- (Principal Financial and
Frank J. Connolly, Jr. Accounting Officer)

/S/ ROBERT C. ALLEN, II Managing Director and Director March 28, 2002
- -----------------------------
Robert C. Allen, II

/S/ ROBERT H. BEEBY Director March 28, 2002
- -----------------------------
Robert H. Beeby

/S/ RICHARD M. HOCHHAUSER Director March 28, 2002
- -----------------------------
Richard M. Hochhauser

/S/ BRUCE S. NELSON Director March 28, 2002
- -----------------------------
Bruce S. Nelson

61



Signature Title Date
--------- ----- ----

/S/ DON PEPPERS Director March 28, 2002
- -----------------------------
Don Peppers

/S/ V. LARRY WEBER Director March 28, 2002
- -----------------------------
V. Larry Weber

/S/ JOSEPH R. ZIMMEL Director March 28, 2002
- -----------------------------
Joseph R. Zimmel

62



INDEX TO EXHIBITS




Exhibit No. Description
- ----------- -----------


3.1 Amended and Restated Certificate of Incorporation of the Company, effective as of June 5, 2000 (1)

3.2 Amended and Restated Bylaws of the Company, effective as of June 5, 2000 (1)

4.1 Form of the Company's common stock certificate for stockholders as of June 28, 2001

4.2 Stockholders Agreement dated as of May 4, 1999 by and among the Company, True North
Communications, Inc., Gerald M. O'Connell and Robert C. Allen, II (3)

4.3 Registration Rights Agreement dated August 1, 1999 by and between certain Class A Common Stock
Holders, Class B Common Stock Holders and the Company (4)

4.4 Warrant Agreement effective August 9, 1999 by and between Modem Media. Poppe Tyson, Inc. and
General Electric Capital Corporation (4)

4.5 Form of Warrant Exercise Agreement dated as of December 17, 1999 among the Company, Vivid
Holdings, Inc. and certain holders of warrants to purchase shares of common stock of Vivid Holdings,
Inc. (5)

4.6 Form of Note Exchange Agreement dated as of December 17, 1999 among the Company, Vivid
Holdings, Inc. and certain holders of promissory notes issued by Vivid Holdings, Inc. (5)

4.7 Provisions of Stock Purchase Agreement among Vivid Holdings, Inc., Vivid Publishing, Inc.,
Computer Associates International, Inc. and the Company dated as of December 17, 1999 relating to
registration rights (included in Exhibit 10.9) (6)

4.8 Agreement dated April 26, 2000, by and between True North Communications, Inc. and the
Company, amending the Intercompany Credit Agreement, dated February 3, 1999, and the
Stockholders Agreement, dated May 4, 1999 (7)

4.9 Rights Agreement dated June 18, 2001 between the Company and EquiServe Trust Company,
NA (14)

10.1(a) 1997 Stock Option Plan, as amended (2)

10.1(b) 1999 Employee Stock Purchase Plan (2)

10.1(c) Modem Media Advertising Limited Partnership 1996 Option Plan and its amendment (3)

10.1(d) 1999 Stock Incentive Plan (8)

10.1(e) Vivid Holdings, Inc. 1999 Stock Incentive Plan (9)

10.1(f) Modem Media 2000 Stock Incentive Plan (10)

10.1(g) Modem Media 2000 Restricted Stock Plan (13)

10.2(a) Amended and Restated Employment Agreement between the Company and Gerald M. O'Connell,
dated as of January 1, 1997, as amended and restated as of November 25, 1998 (2)

10.2(b) Amended and Restated Employment Agreement between the Company and Robert C. Allen, II, dated
as of January 1, 1997, as amended and restated as of November 25, 1998 (2)

10.2(c) Letter Agreement dated January 31, 2000 between the Company and Gerald M. O'Connell (5)

10.2(d) Letter Agreement dated January 31, 2000 between the Company and Robert C. Allen, II (5)

10.2(e) Letter Agreement dated April 19, 1999 between the Company and Sloane Levy (5)






Exhibit No. Description
- ----------- -----------


10.2(f) Letter Agreement dated January 31, 2000 between the Company and Sloane Levy (5)

10.2(g) Employment Agreement dated January 4, 2001 between the Company and Frank J. Connolly, Jr. (13)

10.2(h) Employment Agreement dated January 15, 2001 between the Company and Marc C. Particelli (13)

10.2(i) Employment Agreement dated February 14, 1996 between the Company and David P. Lynch (15)

10.2(j) Letter Agreement dated January 31, 2000 between the Company and David P. Lynch (15)

10.2(k) Letter Agreement dated June 1, 2000 between the Company and Peter Moritz (15)

10.2(l) Letter Agreement dated May 14, 2001 between the Company and Peter Moritz (15)

10.2(m) Letter Agreement dated March 8, 2000 between the Company and Sylvia Price

10.3(a) Covenant Not to Compete or Solicit Business dated as of December 31, 1996 between the Company
and Gerald M. O'Connell (2)

10.3(b) Covenant Not to Compete or Solicit Business dated as of December 31, 1996 between the Company
and Robert C. Allen, II (2)

10.3(c) Covenant Not to Compete or Solicit Business dated January 15, 2001 between the Company and Marc
C. Particelli (13)

10.4 Douglas C. Anlers Resignation Letter dated April 30, 1999 (4)

10.5 Form of Indemnification Agreement (2)

10.6 Sublease Agreement dated August 1, 1998 between the Company and Bozell, Jacobs, Kenyon &
Eckhardt, Inc. (2)

10.7 Form of Affiliate Agreement by and between the Company and Modem Media. Poppe Tyson do
Brasil Ltda. (2)

10.8 Agreement and Plan of Merger dated as of December 17, 1999 among the Company, Modem Media.
Poppe Tyson Merger Corp., Vivid Holdings, Inc., Vivid Publishing, Inc. and the stockholders of
Vivid Holdings, Inc. (6)

10.9 Stock Purchase Agreement dated December 17, 1999 among Vivid Holdings, Inc., Vivid Publishing,
Inc., Computer Associates International, Inc. and the Company (6)

10.10 Form of Asset Purchase Agreement dated February 2, 1999 by and between the Company and True
North Communications Inc. (2)

10.11 Form of Asset Purchase Agreement dated February 2, 1999 by and between the Company and R/GA
Media Group, Inc. (2)

10.12 Form of Agreement and Plan of Merger dated February 2, 1999 among True North Communications
Inc., PT Controlled, Inc., the Company and each of Douglas C. Ahlers, Robert C. Allen, II, Gerald M.
O'Connell and Kraft Enterprises, Ltd. (2)

10.13+ Share Transfer Agreement dated October 4, 1999 of Mex MULTIMEDIA EXPERTS GmbH by
Modem Media Germany Holding Company GmbH, a wholly-owned subsidiary of the Company (4)

10.14++ Stock Purchase Agreement dated December 22, 2000 among CentrPort, Inc., the Company and the
Investors named therein (12)

10.14(a) Amendment No.1 to Stock Purchase Agreement dated December 22, 2000 among CentrPort, Inc., the
Company and the Investors named therein, effective as of December 31, 2001






Exhibit No. Description
- ----------- -----------


10.15 Resellers Agreement dated December 22, 2000 by and between CentrPort, Inc. and the Company (13)

10.15(a) Amendment to Reseller Agreement dated December 22, 2000 by and between CentrPort, Inc. and the
Company, effective as of December 31, 2001

21.1 List of subsidiaries

99.1 Letter to the Securities and Exchange Commission pursuant to Temporary Note 3T, dated March 28,
2002


- --------
(1) Incorporated by reference to the Company's Quarterly Report on Form 10-Q
for the period ended June 30, 2000
(2) Incorporated by reference to the Company's Registration Statement on Form
S-1 (File No. 333-68057)
(3) Incorporated by reference to the Company's Quarterly Report on Form 10-Q
for the period ended June 30, 1999
(4) Incorporated by reference to the Company's Quarterly Report on Form 10-Q
for the period ended September 30, 1999
(5) Incorporated by reference to the Company's Annual Report on Form 10-K
filed on March 15, 2000 for the period ended December 31, 1999
(6) Incorporated by reference to the Company's Current Report on Form 8-K
filed on February 25, 2000, as amended
(7) Incorporated by reference to the Company's Quarterly Report on the Form
10-Q for the period ended March 31, 2000
(8) Incorporated by reference to the Company's Registration Statement on Form
S-8 (File No. 333-96483)
(9) Incorporated by reference to the Company's Registration Statement on Form
S-8 (File No. 333-30096)
(10) Incorporated by reference to the Company's Registration Statement on Form
S-8. (File No. 333-46204)
(11) Incorporated by reference to the Company's Quarterly Report on Form 10-Q
for the period ended September 30, 2000
(12) Incorporated by reference to the Company's Current Report on Form 8-K/A
filed on January 5, 2001, amending the Form 8-K filed on December 22, 2000
(13) Incorporated by reference to the Company's Annual Report on Form 10-K
filed on March 28, 2001 for the period ended December 31, 2000
(14) Incorporated by reference to the Company's Current Report on Form 8-K
filed on June 18, 2001
(15) Incorporated by reference to the Company's Quarterly Report Form on 10-Q
for the period ended June 30, 2001
- --------
+ The Company was granted confidential treatment by the Securities and
Exchange Commission for portions of this document.
++ The Company has requested confidential treatment from the Securities and
Exchange Commission for portions of this document.