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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-K

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2001 Commission file number 1-878

BLAIR CORPORATION

Incorporated in Delaware I.R.S. Employer Identification Number:

220 Hickory Street
Warren, Pennsylvania 16366 25-0691670
(814) 723-3600

Securities registered pursuant to Section 12(b) of the Act:

NAME OF EACH EXCHANGE
TITLE OF EACH CLASS ON WHICH REGISTERED

Common Stock, without nominal or par value American Stock Exchange


Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes X No
--- ---

Indicate by check mark if disclosure of delinquent filers pursuant to
Item 405 of Regulation S-K is not contained herein, and will not be contained,
to the best of the registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K.
----

The aggregate market value of the voting stock held by nonaffiliates of
the registrant as of February 22, 2002 was $126,838,533. There were 7,969,869
shares of common stock outstanding as of February 22, 2002, which amount
represents the figure reported outstanding by the Company's transfer agent as of
the record date.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the Annual Report to Stockholders for the fiscal year ended
December 31, 2001 (the "Annual Report") are incorporated by reference into Part
II and Part IV of this Form 10-K. Portions of the Proxy Statement for the 2002
Annual Meeting of Stockholders (the "Proxy Statement") are incorporated by
reference into Part III of this Form 10-K.

PART I

ITEM 1. BUSINESS

(a) GENERAL.

Blair Corporation (the "Company") was founded in 1910 by John L. Blair,
Sr., and was incorporated in 1924 under the laws of the State of Delaware. The
Company's business consists of the sale of fashion apparel for men and women,
plus a wide range of home products. Although the Company's revenues are
generated primarily through direct mail merchandising, the Company has
transitioned into a multi-channel direct marketer, as an increasing amount of
total revenue, approximately 5% in 2001, is being generated through its
e-commerce website which was launched in 2000. The Company operates three retail
stores, two in Pennsylvania and one in Delaware, and two outlet stores in
Pennsylvania. The Company employs approximately 2,600 people. None of the
Company's employees are subject to collective bargaining agreements.

(b) INFORMATION REGARDING INDUSTRY SEGMENTS.

The Company's business consists of only one industry segment, which is
the direct mail, e-commerce and retail merchandising of men's and women's
fashion apparel and home products.

(c) DESCRIPTION OF BUSINESS.

The Company markets a wide range of merchandise, manufactured by a
number of independent suppliers, both domestic and foreign. Most of these
suppliers have been associated with the Company for many years and manufacture
products based upon the Company's specifications. Suppliers are selected in
accordance with their ability to produce high quality products in a
cost-effective manner.

The Company markets its products mainly by direct mail. Catalogs and
letters containing color folders, depict the current styles of womenswear (such
as coordinates, dresses, tops, pants, skirts, lingerie, sportswear, suits,
jackets, outerwear and shoes), menswear (such as suits, shirts, outerwear,
active wear, slacks, shoes, and accessories), and home products (such as
bedspread ensembles, draperies, furniture covers, area rugs, bath accessories,
kitchenware, gifts, collectibles and personal care items) and are mailed
directly to existing and prospective customers. Sales of the menswear and
womenswear products, including the Crossing Pointe product line which was
introduced in 2000, accounted for approximately 89% of the Company's total sales
in 2001, and sales of home products accounted for the remaining 11%
(approximately). Media and co-op prospect advertising programs continue to be
used as components of the Company's customer acquisition strategy. The Company
expanded its Internet presence in 2001 generating nearly $35 million in sales,
approximately 5% of the Company's total gross sales, as compared to
approximately $2 million in sales in 2000. The Company launched its own
e-commerce website (www.blair.com) in the fall of 2000 and redesigned the site
at the beginning of 2001.

Both catalog mailings and letter mailings are mailed from commercial
printers engaged by the Company. Prior to the second quarter of 2001, letter
mailings originated from the Company's former Mailing Center in nearby Irvine,
Pennsylvania. In the second quarter of 2001, the mailing operations were
outsourced and in the third quarter of 2001, the merchandise returns operations
that were located in the former Mailing Center were relocated to the Company's
Returns Center in Erie, Pennsylvania. Orders for merchandise are processed at
the Company's corporate offices in Warren, Pennsylvania (telephone orders via
the call centers) and orders are filled and mailed from the Company's
Distribution Center in Irvine, Pennsylvania. The Distribution Center is being
expanded to include the former Mailing Center, and enhanced to improve customer
service levels and to support the Company's growth plans. The Company serves
customers throughout the fifty states.

The Company's outlet stores enable it to more efficiently promote and
liquidate discontinued, overstocked and returned merchandise. The Delaware
retail store is the only Company retail facility located outside of its home
state of Pennsylvania.

The Company considers its merchandise to be low/medium-priced and
competes for sales with other direct marketers, retail department stores,
specialty shops, discount store chains and e-commerce and multi-channel
marketers. The Company competes based on its sales expertise - its unique
combination of product, quality, price, credit, guarantee and service.


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During 2001, the Company continued to broaden its customer information
database systems. The marketing and credit departments are continually updated
in order to enhance the Company's ability to market to both customers and
prospects.

In October 2001, the Company announced a partnership with accomplished
actress, artist, author and mother, Jane Seymour, to launch the "Jane Seymour
Signature Collection" of women's apparel. The Jane Seymour inspired fashions
will be sold exclusively through the Company's Crossing Pointe catalog and
website (www.crossingpointe.com). The first "Jane Seymour Signature Collection"
fashions previewed in early January 2002 on the Crossing Pointe website and
debuted in the Crossing Pointe Spring 2002 catalog mailed at the end of January
2002.

(d) FOREIGN OPERATIONS AND EXPORT SALES.

The Company does not derive any revenue from sales of merchandise
outside of the United States.

ITEM 2. PROPERTIES

The Company owns the following properties:

1. Blair Headquarters (220 Hickory Street, Warren, Pennsylvania).

2. Blair Distribution Center South (Route 62, Irvine, Pennsylvania).

3. Blair Distribution Center North (Route 62, Irvine, Pennsylvania).

4. Blair Warehouse Outlet (Route 62, Starbrick, Pennsylvania).

5. Blair Warehouse Outlet (Millcreek Mall, Erie, Pennsylvania).

6. Bell Warehouse Building (Liberty Street, Warren, Pennsylvania).

7. Starbrick Warehouse Building (Route 62, Starbrick, Pennsylvania).

The Company leases the following properties:

1. Blair Retail Store (Wilmington, Delaware).

2. Warehouse Building (Route 62, Starbrick, Pennsylvania).

3. Telephone Call Center (Erie, Pennsylvania).

4. Telephone Call Center (Franklin, Pennsylvania).

5. Blair Retail Store (Grove City, Pennsylvania).

6. Blair Returns Center (Erie, Pennsylvania).

7. International Trade Offices (Hong Kong, Taiwan, Singapore and
India).

In addition, three of the Company's wholly-owned subsidiaries lease
office space in the Wilmington, Delaware area, which they use as their principal
offices.

Management believes that these properties are capable of meeting the
Company's anticipated needs for the near future once the previously announced
modernization and expansion of the Company's merchandise fulfillment
capabilities is completed, which is projected to be by year-end 2003. However,
the Company's marketing strategy and potential sales growth may require
expansion of the Company's customer service and call center capabilities.

ITEM 3. LEGAL PROCEEDINGS

The Company is not involved in any pending legal proceedings other than
legal proceedings occurring in the ordinary course of business. Management
believes that none of these legal proceedings, individually or in the aggregate,
will have a material adverse impact on the results of operations or financial
condition of the Company.


-3-

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

No matters were submitted to a vote of security holders, through the
solicitation of proxies or otherwise, during the fourth quarter of the fiscal
year covered by this report.

PART II

ITEM 5. MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
MATTERS

The information required by this item is incorporated by reference to
page 13 of the Company's 2001 Annual Report to Stockholders.

ITEM 6. SELECTED FINANCIAL DATA

The information required by this item is incorporated by reference to
page 13 of the Company's 2001 Annual Report to Stockholders.

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

The information required by this item is incorporated by reference to
pages 14 through 18 of the Company's 2001 Annual Report to Stockholders.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The Company is subject to market interest rate risk from exposure to
changes in interest rates based upon its financing, investing and cash
management activities. The Company utilizes variable-rate debt to manage its
exposure to changes in interest rates. The Company does not expect changes in
interest rates to have a material adverse effect on its income or cash flow in
2002. A change of one percent in the interest rate would cause a change in
interest expense, based on the Company's current level of debt, for the year
2002 of approximately $150,000.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The information required by this item is incorporated by reference to
pages 6 through 12 of the Company's 2001 Annual Report to Stockholders.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

None.

PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY

Information regarding directors and executive officers of the Company
appearing under the caption "Election of Directors" in the Company's Proxy
Statement for the 2002 Annual Meeting of Stockholders filed with the Securities
and Exchange Commission on March 15, 2002 (the "2002 Proxy Statement") is hereby
incorporated by reference.

ITEM 11. EXECUTIVE COMPENSATION

Information appearing under the caption "Executive Compensation" in the
2002 Proxy Statement is hereby incorporated by reference.


-4-

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

Information setting forth the security ownership of certain beneficial
owners and management appearing under the captions "Security Ownership of
Certain Beneficial Owners" and "Security Ownership of Management" in the 2002
Proxy Statement is hereby incorporated by reference.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Not applicable.



-5-

PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

(a) EXHIBITS AND FINANCIAL STATEMENTS AND SCHEDULES.

(1) Financial Statements. The Company's consolidated financial
statements to be included in Part II, Item 8 are incorporated herein by
reference to the Company's 2001 Annual Report to Stockholders, a copy of which
accompanies this report on Form 10-K.

(2) Financial Statement Schedules. SCHEDULE II -- VALUATION AND
QUALIFYING ACCOUNTS is being filed as part of this report on Form 10-K, and
should be read in conjunction with the consolidated financial statements of the
Company described in Item 14(a)(1) above.

All other schedules set forth in the applicable accounting regulations
of the Securities and Exchange Commission either are not required under the
related instructions or are not applicable and, therefore, have been omitted.

(3) List of Exhibits.

The exhibits filed as a part of this Form 10-K are as follows (filed
herewith unless otherwise noted):

3.1 Restated Certificate of Incorporation of the Company(1)

3.2 Bylaws of the Company(2)

4 Form of Specimen Common Stock Certificate of Blair Corporation(3)

10.1 Stock Accumulation and Deferred Compensation Plan for Directors(4)

10.2 Blair Corporation 2000 Omnibus Stock Plan(5)

10.3 Blair Credit Agreement(6)

11 Computation of Earnings per Share (incorporated by reference to
page 11 of the 2001 Annual Report to Stockholders)

13 2001 Annual Report to Stockholders

21 Subsidiaries of Registrant

23 Consents of Experts and Counsel


- ----------

(1) Incorporated herein by reference to Exhibit A to the Company's
Quarterly Report on Form 10-Q filed with the SEC on August 10, 1995
(SEC File No. 1-878).

(2) Incorporated herein by reference to Exhibit 4.3 to the Company's
Registration Statement on Form S-8 filed with the SEC on July 19, 2000
(SEC File No. 333-41772).

(3) Incorporated herein by reference to Exhibit 4.1 to the Company's
Registration Statement on Form S-8 filed with the SEC on July 19, 2000
(SEC File No. 333-41772).

(4) Incorporated herein by reference to Exhibit A to the Company's Proxy
Statement filed with the SEC on March 20, 1998 (SEC File No. 1-878).

(5) Incorporated herein by reference to Exhibit A to the Company's Proxy
Statement filed with the SEC on March 17, 2000 (SEC File No. 1-878).

(6) Incorporated herein by reference to Exhibit 99.1 to the Company's Form
8-K filed with the SEC on January 9, 2002 (SEC File No. 1-878).


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(b) REPORTS ON FORM 8-K.

The registrant has filed no Forms 8-K during the quarter ended
December 31, 2001.



-7-

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, as amended, the registrant has duly caused this report to
be signed on its behalf by the undersigned, thereunto duly authorized.

BLAIR CORPORATION
(Registrant)



Date: March 15, 2002 By: /s/ KENT R. SIVILLO
-------------------------------------
Kent R. Sivillo
Vice President and Treasurer

Pursuant to the requirements of the Securities Exchange Act of 1934, as
amended, this report has been signed below by the following persons on behalf of
the registrant and in the capacities and on the date indicated.

Date: March 15, 2002 By: /s/ MURRAY K. MCCOMAS
-------------------------------------
Murray K. McComas
Chairman of the Board of Directors

Date: March 15, 2002 By: /s/ JOHN E. ZAWACKI
-------------------------------------
John E. Zawacki
President, Chief Executive Officer
and Director
(Principal Executive Officer)

Date: March 15, 2002 By: /s/ BLAIR T. SMOULDER
-------------------------------------
Blair T. Smoulder
Executive Vice President
and Director

Date: March 15, 2002 By: /s/ STEVEN M. BLAIR
-------------------------------------
Steven M. Blair
Vice President, Customer
Services, and Director

Date: March 15, 2002 By: /s/ DAVID A. BLAIR
-------------------------------------
David A. Blair
Secretary and Director

Date: March 15, 2002 By: /s/ KENT R. SIVILLO
-------------------------------------
Kent R. Sivillo
Vice President,
Treasurer and Director
(Principal Financial and
Accounting Officer)

-8-

Date: March 15, 2002 By: /s/ ROBERT D. CROWLEY
-------------------------------------
Robert D. Crowley
Vice President, Menswear,
and Director

Date: March 15, 2002 By: /s/ THOMAS P. MCKEEVER
-------------------------------------
Thomas P. McKeever
Vice President, Corporate Affairs
and Human Resources, and Director



-9-

Annual Report on Form 10-K

Item 14(a) (1) and (2), and (d)

List of Financial Statements and Financial Statement Schedules

Blair Corporation and Subsidiaries
Warren, Pennsylvania

Year ended December 31, 2001




-10-

Blair Corporation and Subsidiaries

List of Financial Statements and Financial Statement Schedules

Form 10-K -- Item 14(a)(1) and (2), and (d)

The following consolidated financial statements of Blair Corporation,
included in the annual report of the registrant to its stockholders for the year
ended December 31, 2001, are incorporated by reference in Item 8:

-- Consolidated Balance Sheets -- December 31, 2001 and 2000

-- Consolidated Statements of Income -- Years ended December 31,
2001, 2000 and 1999

-- Consolidated Statements of Stockholders' Equity -- Years ended
December 31, 2001, 2000 and 1999

-- Consolidated Statements of Cash Flows -- Years ended December
31, 2001, 2000 and 1999

-- Notes to Consolidated Financial Statements -- December 31,
2001

The following financial statement schedule of Blair Corporation is included in
Item 14(d):

-- Schedule II -- Valuation and Qualifying Accounts

All other schedules for which provision is made in the applicable
accounting regulation of the Securities and Exchange Commission are not required
under the related instructions or are inapplicable, and therefore have been
omitted.



-11-

Blair Corporation and Subsidiaries

Schedule II

Valuation and Qualifying Accounts
December 31, 2001



COLUMN A COLUMN B COLUMN C COLUMN D COLUMN E
- ---------------------------------------------------------------------------------------------------------------------------
ADDITIONS-
BALANCE AT CHARGED TO BALANCE
Description BEGINNING COSTS AND DEDUCTIONS- AT END
- ----------- OF PERIOD EXPENSES DESCRIBE OF PERIOD
--------- -------- -------- ---------

Year ended December 31, 2001:
Allowance deducted from asset
account (customer accounts
receivable):
For doubtful accounts $ 39,771,673 $ 31,333,326(A) $ 32,016,810(B) $ 39,088,189
For estimated loss on returns 6,993,000 89,930,958 90,044,987(C) 6,878,971
------------ ------------ ------------ ------------
Total 46,764,673 121,264,284 122,061,797 45,967,160
Allowance deducted from asset account
(merchandise inventories)
For obsolete inventory 6,250,000 9,123,081 11,223,081(D) 4,150,000
------------ ------------ ------------ ------------
Total $ 53,014,673 $130,387,365 $133,284,878 $ 50,117,160
============ ============ ============ ============

Year ended December 31, 2000:
Allowance deducted from asset account
(customer accounts receivable):
For Doubtful accounts $ 31,489,153 $ 35,932,526(A) $ 27,650,006(B) $ 39,771,673
For estimated loss on returns 6,431,673 84,955,671 84,394,344(C) 6,993,000
------------ ------------ ------------ ------------
Total 37,920,826 120,888,197 112,044,350 46,764,673
Allowance deducted from asset account
(merchandise inventories)
For obsolete inventory 4,000,000 6,596,611 4,346,611(D) 6,250,000
------------ ------------ ------------ ------------
Total $ 41,920,826 $127,484,808 $116,390,961 $ 53,014,673
============ ============ ============ ============

Year ended December 31, 1999:
Allowance deducted from asset account
(customer accounts receivable):
For doubtful accounts $ 29,224,323 $ 22,468,075(A) $ 20,203,245(B) $ 31,489,153
For estimated loss on returns 6,250,000 83,262,638 83,080,965(C) 6,431,673
------------ ------------ ------------ ------------
Total 35,474,323 105,730,713 103,284,210 37,920,826
Allowance deducted from asset account
(merchandise inventories)
For obsolete inventory 5,150,000 10,581,548 11,731,548(D) 4,000,000
------------ ------------ ------------ ------------
Total $ 40,624,323 $116,312,261 $115,015,758 $ 41,920,826
============ ============ ============ ============


Note (A) -- Current year provision for doubtful accounts, charged against
income.

Note (B) -- Accounts charged off, net of recoveries.

Note (C) -- Sales value of merchandise returned.

Note (D) -- Inventory reductions to below cost.