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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549

FORM 10-K

ANNUAL REPORT FILED PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended January 31, 1997

Commission File No. 0-16999

URBAN OUTFITTERS, INC.
(Exact name of registrant as specified in its charter)


PENNSYLVANIA 23-2003332
- ------------------------ ------------------------------------
(State of incorporation) (I.R.S. Employer Identification No.)


1809 Walnut Street, Philadelphia, PA 19103
------------------------------------------
(Address of principal executive offices)


Registrant's telephone number, including area code: (215) 564-2313
--------------

Securities registered pursuant to Section 12(b) of the Act: None

Securities registered pursuant to Section 12(g) of the Act:


Common Shares, $.0001 par value
-------------------------------
(Title of class)


Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes [X] No [ ]

Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of Registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [X]

17,528,698 Common Shares were outstanding at April 4, 1997

The aggregate market value of voting shares held by non-affiliates at
April 4, 1997 was $96,280,168

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the Proxy Statement for Registrant's 1997 Annual Meeting of
Shareholders -- Part III.





TABLE OF CONTENTS



PART I


Item 1. Business........................................................ 3

Item 2. Properties...................................................... 7

Item 3. Legal Proceedings............................................... 10

Item 4. Submission of Matters to a Vote of Security Holders............. 10


PART II

Item 5. Market for Registrant's Common Equity and Related
Shareholder Matters............................................. 11

Item 6. Selected Financial Data......................................... 12

Item 7. Management's Discussion and Analysis of Financial Condition
and Results of Operations ...................................... 13

Item 8. Financial Statements and Supplementary Data..................... 18

Item 9. Changes in and Disagreements with Accountants on Accounting
and Financial Disclosure ....................................... 18


PART III

Item 10. Directors and Executive Officers of the Registrant.............. 19

Item 11. Executive Compensation.......................................... 21

Item 12. Security Ownership of Certain Beneficial Owners and Management.. 21

Item 13. Certain Relationships and Related Transactions.................. 21


PART IV

Item 14. Exhibits, Financial Statement Schedules and Reports on Form 8-K.. 22


INDEX TO CONSOLIDATED FINANCIAL STATEMENTS..................................F-1

FINANCIAL STATEMENT SCHEDULES...............................................S-1

----------

As used in this Report on Form 10-K, "fiscal 1993," "fiscal 1994," "fiscal
1995," "fiscal 1996" and "fiscal 1997" refer to the Company's fiscal years ended
January 31 in each of those fiscal years.





PART I


Item 1. Business

General

Urban Outfitters, Inc. ("Urban Outfitters" or the "Company") is an
innovative specialty retailer and wholesaler which offers a variety of lifestyle
merchandise to highly defined customer niches. The Company's unique concept
forms the basis for its two retail divisions ("Urban Retail" and
"Anthropologie"), each of which sells a broad array of fashion apparel,
accessories and household and gift merchandise in an exciting and dynamic retail
environment. The Company's wholesale subsidiary ("Wholesale") designs and
markets young women's casual wear which it provides to the Company's retail
operations and sells to over 2,000 better specialty stores worldwide.

Founded and originally operated by a predecessor partnership, the Company
opened its first store in 1970 near the University of Pennsylvania campus in
Philadelphia. The Company was incorporated in Pennsylvania in 1976, and opened
its second store in Harvard Square, Cambridge, Massachusetts in 1980. The
Company has since expanded to 25 Urban Retail stores in 18 metropolitan areas
throughout the United States and Canada. The Company has opened eight
Anthropologie stores in eight metropolitan areas most of which overlap the Urban
Retail areas. The Company is in the process of identifying new retail locations,
negotiating new leases and planning to accelerate its rate of new store openings
in the coming years.

Urban Retail: Urban Retail has established a strong reputation among
urban, style-conscious young adults aged 18 to 30. Urban Retail stores, which
average approximately 10,000 net selling square feet and carry 50,000 to 60,000
SKUs, are typically located near large universities or other youth enclaves. The
Company's lifestyle merchandise offerings include women's and men's fashion
apparel, footwear and accessories and apartment wares and gifts. Urban Retail
accounted for approximately 69.3% and 76.8% of the Company's net sales in fiscal
1997 and in fiscal 1996, respectively.

Anthropologie: Anthropologie, the Company's second retail format,
mirrors Urban Retail but tailors its merchandise and shopping environment to
appeal to an older, more established suburban customer, typically women aged 25
to 45. The Company opened its first Anthropologie store in a suburb of
Philadelphia in October 1992. Anthropologie stores average approximately 9,000
net selling square feet and carry 20,000 to 25,000 SKUs with a greater emphasis
on home. The stores are typically located in affluent suburban locations. A few
very special urban locations, such as Soho in New York City, will be part of the
mix. Product offerings include women's casual apparel and accessories, home
furnishings and an eclectic array of gifts and decorative accessories for the
home, garden, bed and bath. Anthropologie accounted for approximately 6.9% and
12.6% of the Company's net sales in fiscal 1996 and in fiscal 1997,
respectively. Anthropologie has a totally separate senior management group,
buying staff, visual merchandising group and operation management. It shares,
with the other companies, distribution, MIS, inventory management, sales audit,
control/accounting and administration.


3




Wholesale: Wholesale was established in 1984 to develop, side by side
with Urban Retail, apparel lines of young women's casual wear that could be
effectively sold in the Urban Retail stores at attractive pricing to the retail
customers. In order to provide the "attractive" prices, minimum production lots
are necessary. In order to reach these production minimums Wholesale sells to
other retailers throughout the United States. The Wholesale design and
production staffs have expanded their involvement by designing and producing
private label merchandise categories such as apartment wares, gifts, accessories
and shoes.

While continuing its role with Urban Retail and Anthropologie, Wholesale
also sells its products to over 2,000 better specialty stores worldwide under
five labels: Free People, Ecote, Anthropologie, Co-Operative and Bulldog.
Wholesale accounted for approximately 16.3% and 18.1% of the Company's net sales
in fiscal 1996 and in fiscal 1997, respectively. Like Anthropologie and Urban
Retail, Wholesale has its own senior and creative management while sharing those
previously identified support services.

The Company's home offices occupy about 18,000 square feet at 1809 Walnut
Street, Philadelphia, Pennsylvania, adjacent to the Urban Retail store at 1801
Walnut Street.


Retail Strategy

The Company's overall retailing strategy is to concentrate on its target
customers and offer a wide assortment of distinctive products in a compelling
shopping environment. By executing this strategy, the Company believes that it
has successfully captured and developed unique market niches. Elements of this
strategy include:

o Locating Stores in Destination Areas

o Creating Highly Differentiated Store Environments

o Offering a Broad Merchandise Selection

o Emphasizing Dynamic Visual Merchandising


Store Expansion Strategy

The Company strategy is to open three to four new stores each year for both
retail concepts. In fiscal 1997, Urban Retail opened two new stores while
Anthropologie opened five.


4




In selecting new Urban Retail store sites, the Company typically looks for
locations in metropolitan areas with high concentrations of its target
customers. The Company anticipates that the majority of new Urban Retail stores
will continue to be located near large universities or other youth enclaves with
high levels of foot traffic. The majority of new Anthropologie stores are
expected to be located in the affluent suburban areas in which its target
customers live.


Company Operations

Purchasing: The Company purchases its retail merchandise from numerous
domestic and foreign vendors. During fiscal 1997, the Company's ten largest
retail suppliers, excluding wholesale and in-house private label products,
accounted for approximately 16% of its purchases. The spread of the ten
suppliers is from 0.9% to 3.4% with a mode of 1.1%. The Company may be the
largest customer for many of its smaller, niche vendor sources.

Distribution: In October 1996, the Company completed construction and
occupied its new 100,000-square-foot distribution center. The majority of
merchandise purchased by Urban Retail, Anthropologie, and Wholesale is shipped
directly to this facility. The facility has an advanced computerized materials
handling system, is expandable within its current "footprint" and can be doubled
in size as future needs arise. The 100,000-square-foot structure is expected to
provide distribution capability through the year 2002. The facility is owned by
the Company and is approximately 60 miles from the home office in Philadelphia.
Due to its proximity to the former distribution center, most of the original
work force retained their positions when the move was executed. After a brief
shakedown period, in which a few minor problems were experienced, productivity
grew significantly and continues to do so.

As the Company grows on the West Coast, it will likely add a small
distribution facility in the California/Nevada area. The Company currently uses
third-party distribution in Canada and in Europe.

Management Information Systems: Very early in the Company's growth,
management recognized the need for high-quality information in order to manage
the merchandise planning/buying, inventory management and control functions. The
Company invested in a retail software package that it believes continues to be
one of the best available. The Company is one of the smallest retailers to have
implemented this package. The Company utilizes Point of Sale ("POS") register
and polling systems which provide for register efficiencies, improved customer
checkout and overnight polling.

To manage its separate needs, Wholesale uses a software system for customer
service, order entry and allocations, production planning and inventory
management.

Inventory and Shrinkage Control: The Company's inventory management system
enables it to efficiently manage its inventory position. This system provides
management with accurate and timely information about inventory, pricing,
costing, markdowns, markups, transfers, damages, sales and perpetual inventory
levels. The system allows these items to be monitored by SKU, by location and
by day.


5




The Company believes its shrinkage levels are below the industry average
despite many store locations in typically higher theft areas. Merchandise
shrinkage control begins at the distribution center with the Company's
information systems, internal employee procedures and self-auditing controls.
The Company educates and incentivizes store employees to actively participate in
loss prevention, and believes that its store employees are the most effective
deterrent to both internal and external theft.


Competition

The specialty retail and wholesale apparel businesses are highly
competitive. Retail competitive factors include store location; merchandise
breadth, quality, style, and availability; level of customer service; and price.
The Company's retail stores compete against a wide variety of smaller,
independent specialty stores as well as department stores and national specialty
chains. Wholesale competes with numerous companies, many of whose products have
wider distribution than the Company's. Certain of Urban Outfitters' retail and
wholesale competitors have greater name recognition and financial and other
resources than the Company.


Trademarks and Service Marks

The Company is the registered owner in the United States of the service
marks "Urban Outfitters" and "Anthropologie," and the trademarks
"Anthropologie," "Ecote," "Co-Operative," "Urban Renewal," "Free People,"
"R.V.," "Slant," "Big Smokey," "Fink," "Lisa L.," "Lip Gloss," and "Shag." U.S.
service marks have a term of 20 years, whereas trademarks have a term of
10 years.

Each mark is renewable indefinitely, contingent upon continued use at the
time of renewal. Accordingly, unless renewed, the marks will expire as follows:

Urban Outfitters(sm) 2005 R.V.(TM) 2005
Anthropologie(sm) 2013 Slant(TM) 2005
Anthropologie(TM) 2000 Big Smokey(TM) 2006
Ecote(TM) 2000 Fink(TM) 2006
Co-Operative(TM) 2002 Lisa L.(TM) 2006
Urban Renewal(TM) 2003 Lip Gloss(TM) 2007
Free People(TM) 2004 Shag(TM) 2007



6





In addition, the Company currently has pending registration applications
with the Trademark Office covering the trademarks "Bulldog Guaranteed Tough,"
"Cultural Studies," "365 Days," "Gert's," and "Stappleford." The Company is also
the owner of several international service marks and trademarks which have been
registered in Argentina, Australia, Benelux, Brazil, Canada, Chile, the Czech
Republic, France, Germany, Hong Kong, Italy, Japan, Mexico, Spain, Sweden,
Switzerland, Taiwan and the UK. Applications for trademarks have been filed in
several other countries as well.

In the opinion of management, the Company's service marks and trademarks
are important to its business due to their name recognition with the Company's
customers. Accordingly, the Company intends to maintain and preserve its marks
and the related registrations and to vigorously seek to protect them from
infringement. The Company is not aware of any claims of infringement or other
challenges to the Company's right to use any of its marks in the United States.
There can be no assurance, however, that the Company's trademarks do not or will
not violate the proprietary rights of others, that they would be upheld if
challenged or that the Company would, in such an event, not be prevented from
using its trademarks, any of which could have an adverse effect on the Company.

Employees

The Company employs approximately 1,281 persons, 741 (58%) of whom are
full-time employees and 540 (42%) of whom are part-time employees. Of the
Company's total employees, 981 (77%) work at Urban Retail, 243 (19%) work at
Anthropologie and 57 (4%) work at Wholesale. The number of part-time employees
fluctuates depending on seasonal needs. None of the Company's employees are
covered by collective bargaining agreements and management believes that the
Company's relations with its employees are excellent.



Item 2. Properties

The Company's home offices are located at 1809 Walnut Street, immediately
adjacent to the retail store at 1801 Walnut Street in Philadelphia.

All of the Urban Retail and Anthropologie stores are leased. The Company's
retail stores are typically leased for a term of ten years with renewal options
for an additional five to ten years. The following table shows the location,
date opened and net selling square feet of each of the Company's existing retail
stores. Net selling square feet can sometimes change due to floor moves, use of
staircases, cash register configuration, etc.


7




NET SELLING
LOCATION DATE OPENED SQUARE FEET
- -------- ----------- -----------

Urban Outfitters Stores
- -----------------------

Philadelphia, PA November 1970 7,500
4040 Locust Street

Cambridge, MA September 1980 14,670
11 J.F. Kennedy Street

Philadelphia, PA April 1982 10,320
1801 Walnut Street

New York, NY July 1983 10,020
628 Broadway

Washington, DC November 1983 12,660
3111 M Street, N.W.

New York, NY June 1987 7,530
374 Avenue of Americas

Madison, WI May 1989 10,420
604 State Street

Ann Arbor, MI August 1989 8,940
231 S. State Street

Boston, MA October 1989 11,260
361 Newbury Street

Minneapolis, MN April 1990 7,110
3006 Hennepin Ave., S.

New York, NY March 1991 8,890
127 East 59th Street

Seattle, WA April 1991 13,550
401 Broadway, East

Berkeley, CA March 1992 8,020
2590 Bancroft Way

Santa Monica, CA November 1992 11,060
1440 Third Street Promenade

San Francisco, CA October 1993 7,860
80 Powell Street

Costa Mesa, CA December 1993 9,470
2930 Bristol Street

Chicago, IL August 1994 7,900
2352 N. Clark Street

Pasadena, CA November 1994 12,430
139 W. Colorado Blvd.

Chicago, IL November 1994 11,460
935 N. Rush Street

Portland, OR March 1995 11,140
2320 N.W. Westover Road


8




NET SELLING
LOCATION DATE OPENED SQUARE FEET
- -------- ----------- -----------

Austin, TX June 1995 7,770
2406 Guadalupe Street

Tempe, AZ July 1995 8,810
545 South Mill Ave.

Houston, TX November 1995 9,880
2501 University Blvd.

Montreal, PQ December 1996 13,090
1246 Ste. Catherine Street, W.

Toronto, ON December 1996 6,990
235 Yonge Street

Miami, FL * TBA 10,000
653 Collins Ave.

Boulder, CO * TBA 8,000
934 Pearl Street


Anthropologie Stores
- --------------------

Wayne, PA October 1992 7,710
201 W. Lancaster Ave.

Rockville, MD August 1994 9,230
11500 Rockville Pike

Westport, CT December 1994 8,340
1365 Post Road, East

Greenvale, NY March 1996 7,490
9 Northern Blvd.

SoHo, NY May 1996 8,180
375 West Broadway

Newport Beach, CA May 1996 7,010
823 Newport Center Drive

Santa Monica, CA August 1996 11,610
1402 Third Street Promenade

Chicago, IL November 1996 7,580
1120 N. State Street

Highland Park, IL TBA 8,260
696 Central Avenue

*Net Selling Square Feet are only estimates at this time.


9




Wholesale's showroom in New York City is leased through July 1999. Retail
and Wholesale distribution center properties are discussed in the Distribution
section on page 5.

The Company believes that its facilities are well-maintained, in good
operating condition and adequate for its current needs.

Item 3. Legal Proceedings

None.

Item 4. Submission of Matters to a Vote of Security Holders

No matters were submitted to a vote of security holders during the fourth
quarter of the fiscal year ended January 31, 1997, through the solicitation of
proxies or otherwise.

Executive Officers of the Registrant

The information concerning the Company's executive officers required by
this Item is incorporated by reference herein to Part III, Item 10 of this Form
10-K.


10




PART II


Item 5. Market for Registrant's Common Equity and Related Shareholder Matters

The Company's common shares are traded on the NASDAQ National Market System
under the symbol "URBN."


Market Information
Market Prices ($)*
------------------------
High Bid Low Bid
Price Price
-------- -------

Fiscal 1995

Quarter ended April 30, 1994 14 11
Quarter ended July 31, 1994 12 3/4 9 5/8
Quarter ended October 31, 1994 15 3/8 10
Quarter ended January 31, 1995 15 5/8 12 7/8


Fiscal 1996

Quarter ended April 30, 1995 13 1/8 9 3/4
Quarter ended July 31, 1995 11 15/16 9
Quarter ended October 31, 1995 13 1/2 10 3/8
Quarter ended January 31, 1996 13 1/8 10 1/16


Fiscal 1997

Quarter ended April 30, 1996 16 15/16 12
Quarter ended July 31, 1996 27 3/8 14 3/4
Quarter ended October 31, 1996 24 3/4 13 5/8
Quarter ended January 31, 1997 17 10 1/2


*Post June 1, 1996 2-for-1 stock split


11




Holders

On April 4, 1997, the Company had approximately 2,200 shareholders.


Dividends

The Company has not paid any cash dividends since its inception and does
not anticipate paying any cash dividends on its common shares in the foreseeable
future.


Item 6. Selected Financial Data

The following table sets forth selected consolidated income statement and
balance sheet data for the periods indicated. The selected consolidated income
statement and balance sheet data, at and for each of the five fiscal years
presented below, are derived from the consolidated financial statements of the
Company. The data presented below should be read in conjunction with the
consolidated financial statements of the Company, including the related notes
thereto, included elsewhere in this document.




Fiscal Year Ended January 31,
-----------------------------------------------------------------------
1993 1994 1995 1996 1997
----------- ----------- ----------- ----------- -----------
(In thousands, except share and per share data)

Income Statement Data:
Net sales .................................. $ 59,135 $ 84,486 $ 110,121 $ 133,036 $ 156,414

Gross profit ............................... 30,165 43,989 57,334 67,583 78,505


Income from operations ..................... 7,004 13,302 17,576 19,867 21,356

Net income ................................. $ 4,078 $ 7,806 $ 10,817 $ 12,308 $ 13,260
=========== =========== =========== =========== ===========

Net income per common share ................ $ .26 $ .49 $ .61 $ .70 $ .75
=========== =========== =========== =========== ===========

Weighted average common shares outstanding . 15,719,854 16,064,372 17,575,608 17,619,888 17,782,896


Balance Sheet Data:
Working capital ............................ $ 8,744 $ 28,285 $ 26,872 $ 36,487 $ 39,239
Total assets ............................... 20,913 43,400 56,766 71,117 89,675
Total liabilities .......................... 7,883 7,902 10,015 11,665 13,983
Long-term debt, excluding current maturities 898 -- -- -- --
Total shareholders' equity ................. 13,030 35,498 46,751 59,452 75,692



12




Item 7. Management's Discussion and Analysis of Financial Condition and Results
of Operations

The following discussion of the Company's historical results of operations
and of its liquidity and capital resources should be read in conjunction with
the selected financial data and the consolidated financial statements of the
Company and related notes thereto appearing elsewhere in this Form 10-K.

General

The Company is composed of two retail subsidiaries, Urban Retail and
Anthropologie, and a Wholesale subsidiary. Urban Retail is the largest of the
three, has the highest gross profit margins and generates most of the Company's
revenues and profits. Urban Retail had 25 stores opened at January 31, 1997 and
23 at January 31, 1996. The Company's first Anthropologie store opened in
October 1992. Two Anthropologie stores were added in fiscal 1995. Due to
protracted lease negotiations, no new stores were opened in fiscal 1996, while
five Anthropologie stores were opened in fiscal 1997. Negotiations for
additional leases continue. The Wholesale company's growth is from both the
domestic and international markets.

Fiscal 1997 and 1996 continued as very profitable years for Urban
Outfitters with earnings to net sales of 8.5% and 9.3%, respectively, as well as
return on shareholders' equity of 17.5% and 20.7%, respectively. The slight
contraction of earning to net sales in fiscal 1997 and the direction of return
on shareholders' equity in that year resulted primarily from a slowdown in
retail sales growth in both fiscal 1997 and 1996. A combination of lower
comparable store sales growth in the two years and planned new stores either not
opened (fiscal 1996) or opened late (fiscal 1997) caused the slowdown in sales
growth. The Wholesale company has, by contrast, continued to record exceptional
sales growth throughout the two fiscal years.

The Company's fiscal year ends on January 31. All references in this
discussion to fiscal years of the Company refer to the fiscal years ended on
January 31 in those years. For example, the Company's 1997 fiscal year is its
fiscal year ended January 31, 1997. The comparable store net sales data
presented in this discussion are calculated based on the net sales of all stores
open at least twelve full months at the beginning of the period for which such
data is presented.

Results of Operations

The following tables set forth, for the periods indicated, the percentage
of the Company's net sales represented by certain income statement data and the
growth of certain of such income statement data from period to period.


13







Fiscal Year Ended
January 31,
------------------------------
As a Percentage of Net Sales 1995 1996 1997
---- ---- ----

Net sales .................................. 100.0% 100.0% 100.0%
Cost of goods sold ......................... 47.9 49.2 49.8
----- ----- -----
Gross profit ............................. 52.1 50.8 50.2
Selling, general and administrative expenses 36.1 35.9 36.5
----- ----- -----
Income from operations ................... 16.0 14.9 13.7
Net interest and other expenses (income) ... (.9) (1.0) (.8)
----- ----- -----
Income before income taxes ............... 16.9 15.9 14.5
Income tax expense ......................... 7.1 6.6 6.0
----- ----- -----
Net income ............................... 9.8% 9.3% 8.5%
===== ===== =====

Period over Period Dollar Growth

Net sales .................................. 20.8% 17.6%
Gross profit ............................... 17.9 16.2%
Income from operations ..................... 13.0 7.5%
Net income ................................. 13.8% 7.7%
===== =====



Fiscal 1997 Compared to Fiscal 1996

Net sales in fiscal 1997 increased to $156.4 million from $133.0 million in
the prior fiscal year, a 17.6% increase. The $23.4 million increase was
attributable to comparable store net sales increases of $2.2 million, net sales
of $14.5 million from stores opened or enlarged during fiscal 1996 and fiscal
1997 and net sales increases of $6.7 million from the Wholesale company. The
comparable store sales increase of 2.1% or $2.2 million in fiscal 1997 over 1996
results from the inverse relationship of higher average selling prices and fewer
pieces sold. The higher average selling prices representing approximately $12.1
million and the fewer pieces sold approximately $9.9 million leaving the $2.2
million in comparable store sales. New and enlarged stores included four stores
opened in fiscal 1996 and seven opened in fiscal 1997. The Company believes
increased net sales from the Wholesale subsidiary during fiscal 1997 were
attributable to increased orders and order size due to the popularity of its
product lines as well as growth in number of orders and size of orders from
international customers.


14




The Company's gross profit margin declined from 50.8% in fiscal 1996 to
50.2% in fiscal 1997. The primary contributors to the decline were higher
markdowns in the retail companies, high growth of a new, lower margin product
line in the Wholesale company, and a mix swing to higher sales in the lower
gross profit margin companies -- Anthropologie and Wholesale. Markdowns were
triggered by lower than plan comparable store sales and by late openings of two
Urban Retail stores. The new Wholesale product line did not have production
economies of scale enjoyed by its larger and more established product lines.

Selling, general and administrative expenses grew to $57.1 million in
fiscal 1997 from $47.7 million in the prior fiscal year, a 19.8% increase. As a
percentage of net sales, the expenses increased to 36.5% in fiscal 1997 from
35.9% in the prior fiscal year. The increase in percentage was attributable to
Urban Retail due to lower comparable store sales. Conversely, both Anthropologie
and Wholesale experienced selling, general and administrative expense leveraging
on significant sales growth.

Net income increased to $13.3 million in fiscal 1997 from $12.3 million in
the prior fiscal year, a 7.7% increase. This increase was principally achieved
through increases in net sales.


Fiscal 1996 Compared to Fiscal 1995

Net sales in fiscal 1996 increased to $133.0 million from $110.1 million in
the prior fiscal year, a 20.8% increase. The $22.9 million increase was
attributable to comparable store net sales increases of $2.3 million, net sales
of $19.0 million from stores opened or enlarged during fiscal 1995 and fiscal
1996 and net sales increases of $1.6 million from Wholesale. The comparable
store sales increase of 3.3% over fiscal 1995 levels was created by an inverse
relationship between a decline in the average selling price and a greater
increase in the pieces sold. The average selling price decline of 3.5% was a
combination of lower initial selling prices from a mix of lower priced
merchandise (not lower markups) and higher markdowns in fiscal 1996 when
compared to fiscal 1995. Pieces sold, on the other hand, increased by 7.1%. The
increases from new and enlarged store sales growth in fiscal 1996 were
attributed to three Urban Retail stores and two Anthropologie stores opened in
the second half of fiscal 1995 and four Urban Retail stores opened in fiscal
1996. The Company believes increased net sales from the Wholesale subsidiary
during fiscal 1996 were attributable to increased orders and order size due to
the popularity of its product lines.

The Company's gross profit margin declined from 52.1% in fiscal 1995 to
50.8% in fiscal 1996. The primary contributors to the decline were higher
markdowns across all three companies in fiscal 1996. Contrary to the markdown
trend, initial markups were higher in each company than in the prior year.
Anthropologie stores opened prior to the beginning of fiscal 1996 sold well
against their sales plan, but had bought inventory for expected store openings
that did not take place in fiscal 1996. This added to the markdowns.
Anthropologie sales grew at a faster rate than Urban Retail but, at the same
time, had a lower gross profit margin thus contributing to the overall decline.
Freight rates on a growing group of West Coast and Southwest stores contributed
slightly.


15




Selling, general and administrative expenses increased to $47.7 million in
fiscal 1996 from $39.8 million in the prior fiscal year, a 20.0% increase. As a
percentage of net sales, the expenses decreased to 35.9% in fiscal 1996 from
36.1% in the prior fiscal year. All three companies contributed to the decrease.
The companies were subject to expense control programs initiated when it became
apparent, early in the year, that sales were not going to meet planned levels
during the first half. The year-to-year aggregate dollar increase in selling,
general and administrative expenses was almost entirely attributable to rent and
other costs of operating new stores.

Net income increased to $12.3 million in fiscal 1996 from $10.8 million in
the prior fiscal year, a 13.8% increase. This increase was principally achieved
through increases in net sales, a small percentage reduction in selling, general
and administrative expenses, higher net interest income and lower nonoperating
expenses.

Liquidity and Capital Resources

During the last three years the Company has satisfied its cash requirements
through cash flow from operations. The Company's primary uses of cash have been
to open new stores, build a new distribution center and purchase inventories. In
addition to cash generated from operations, sources of cash have included the
net proceeds from the exercise of certain warrants and employee stock options in
each of fiscal 1995, 1996 and 1997. Over the next few years, the Company expects
to incur capital expenditures in support of its expansion program. Accumulated
cash and future cash from operations are expected to fund such expansion-related
uses of cash.

Although the Company has not borrowed short-term or long-term funds during
the last five fiscal years, it maintains a line of credit of $10.0 million, of
which all is available for cash borrowings or for the issuance of letters of
credit. The line is unsecured and any cash borrowings under the line would
accrue interest at the LIBOR rate plus 1/2 of one percent. The Company uses
letters of credit primarily to purchase private label and Wholesale merchandise
from offshore suppliers. Outstanding balances of letters of credit at January
31, 1996 and 1997 were $5.3 million and $4.3 million, respectively. There were
no short-term or long-term debts outstanding at January 31, 1996 or at January
31, 1997.

The Company expects that accumulated cash and cash from operations will be
sufficient to meet the Company's cash needs for at least the next three years.


16




Seasonality and Quarterly Results

While Urban Outfitters has been profitable in each of its last 28 operating
quarters, its operating results are subject to seasonal fluctuations. The
Company's highest sales levels have historically occurred during the five-month
period from August 1 to December 31 of each year (the "Back-to-School" and
Holiday periods). Sales generated during these periods have traditionally had a
significant impact on the Company's results of operations. Any decreases in
sales for these periods or in the availability of working capital needed in the
months preceding these periods could have a material, adverse effect on the
Company's results of operations. The Company's results of operations in any one
fiscal quarter are not necessarily indicative of the results of operations that
can be expected for any other fiscal quarter or for the full fiscal year.

The Company's results of operations may also fluctuate from quarter to
quarter as a result of the amount and timing of expenses incurred in connection
with, and sales contributed by, new stores, store expansions and the integration
of new stores into the operations of the Company, as well as other factors. The
addition of a large number of new stores can therefore significantly affect
results of operations on a quarter-to-quarter basis.

The following tables, which are unaudited, set forth the Company's net
sales, gross profit, net income and earnings per share for each quarter during
the last two fiscal years and the amount of such net sales and net income,
respectively, as a percentage of annual net sales and annual net income.





Fiscal 1996 Quarter Ended
--------------------------------------------------
April 30, July 31, Oct. 31, Jan. 31,
1995 1995 1995 1996
------- ------- ------- -------
(Dollars in thousands, except per share data)

Net sales ........................... $27,919 $29,881 $38,842 $36,394
Gross profit ........................ 14,107 15,084 19,603 18,789
Net income .......................... 2,267 2,304 4,148 3,589
Earnings per share .................. $ .13 $ .13 $ .24 $ .20

As a Percentage of Fiscal Year:
Net sales ........................... 21% 22% 29% 28%
Net income .......................... 18% 19% 34% 29%



17







Fiscal 1997 Quarter Ended
--------------------------------------------------
April 30, July 31, Oct. 31, Jan. 31,
1996 1996 1996 1997
------- ------- ------- -------
(Dollars in thousands, except per share data)

Net sales ........................... $33,635 $35,898 $44,884 $41,997
Gross profit ........................ 17,065 18,402 22,471 20,567
Net income .......................... 2,927 2,849 4,632 2,852
Earnings per share .................. $ .17 $ .16 $ .26 $ .16

As a Percentage of Fiscal Year:
Net sales ........................... 22% 23% 29% 26%
Net income .......................... 22% 21% 35% 22%





Item 8. Financial Statements and Supplementary Data

The information required by this Item is incorporated by reference to Pages
F-1 through F-16.


Item 9. Changes in and Disagreements With Accountants on Accounting and
Financial Disclosure

Not applicable.


18




PART III


Item 10. Directors and Executive Officers of the Registrant

The Company's bylaws provide for the Board of Directors to be comprised of
as many directors as are designated from time to time by the Board of Directors,
which designation is presently five. Each director shall be elected for the term
of one year and shall serve until his successor is elected and qualified. The
officers of the corporation are elected or appointed by the Board of Directors
and each shall serve at the pleasure of the Board.

The directors and executive officers of the Company are as follows:


NAME AGE POSITION
- ---- --- --------

Richard A. Hayne 50 Chairman of the Board of Directors and
President

Kenneth K. Cleeland 56 Chief Financial Officer and Treasurer

Jay M. Hammer 41 Secretary and Director of Stores

Michael A. Schultz 43 President, Urban Outfitters Wholesale, Inc.

Glen T. Senk 40 President, Anthropologie, Inc.

Scott A. Belair(1)(2) 49 Director

Harry S. Cherken, Jr. 47 Director

Joel S. Lawson III(1)(2) 49 Director

Burton M. Sapiro 70 Director

- ----------------------------------

(1) Member of the Audit Committee.

(2) Member of the Compensation Committee.


19





Mr. Hayne co-founded the Company in 1970 and has been its President and
Chairman of the Board of Directors since the Company's incorporation in 1976.

Mr. Cleeland has served as Chief Financial Officer and Treasurer since
joining the Company in January 1987.

Mr. Hammer joined the Company as its Director of Stores for Urban
Outfitters in January, 1997. During the previous six years, he was a Regional
Sales Manager at the Gap and led a team on Strategic Planning for the Gap
division. He also spent eleven years at Macy's in various corporate and store
roles and was a Vice President of that company. Mr. Hammer has an MBA from
Harvard.

Mr. Schultz has served as President of Urban Outfitters Wholesale, Inc.
since 1986.

Mr. Senk has served as President of Anthropologie, Inc. since joining the
company in April 1994. Prior to joining Anthropologie, Mr. Senk was Senior Vice
President and General Merchandise Manager of Williams-Sonoma, Inc. and Chief
Executive of the Habitat International Merchandise and Marketing Group in
London, England.

Mr. Belair co-founded the Company, has been a director since its
incorporation in 1976 and has served as Principal of the ZAC Group, a provider
of financial services, during the last seven years. Previously, he was a
managing director of Drexel Burnham Lambert Incorporated. Mr. Belair is a
director and President of Balfour MacLaine Corporation.

Mr. Cherken, a director since 1989, has been a partner in the law firm of
Drinker Biddle & Reath LLP in Philadelphia, Pennsylvania since 1984 and has
served as a Managing Partner of that firm since February 1996.

Mr. Lawson, a director since 1985, has since 1980 been the Managing Partner
and Chief Executive Officer of Howard, Lawson, & Co., an investment banking and
corporate finance firm located in Philadelphia, Pennsylvania.

Mr. Sapiro, a director since 1989, has been a retail marketing consultant
since his retirement in 1985. Previously, he was Senior Vice President/General
Merchandise Manager and a member of the Executive Committee of both Macy's New
York and Gimbels Philadelphia/Gimbels East. He was also a director of Macy's New
York.


20




Item 11. Executive Compensation

Information required by this item is incorporated herein by reference from
the Company's Proxy Statement for the 1997 Annual Meeting of Shareholders.


Item 12. Security Ownership of Certain Beneficial Owners and Management

Information required by this item is incorporated herein by reference from
the Company's Proxy Statement for the 1997 Annual Meeting of Shareholders.


Item 13. Certain Relationships and Related Transactions

Information required by this item is incorporated herein by reference from
the Company's Proxy Statement for the 1997 Annual Meeting of Shareholders.


21




PART IV

Item 14. Exhibits, Financial Statement Schedules and Reports on Form 8-K


(a) The following documents are filed as part of this report:

(1) Financial Statements

Financial Statements filed herewith are listed in the
accompanying index on page F-1.

(2) Financial Statement Schedules Page

Schedule II - Valuation and Qualifying Accounts S-1

All other schedules are omitted because they are not applicable or not required,
or because the required information is included in the consolidated financial
statements or notes thereto.

(3) Exhibits

Exhibit Number Description Page

3.1 Amended and Restated Articles of Incorporation are
incorporated by reference to Exhibit 3.1 of the
Company's Registration Statement on Form S-1 (File
No. 33-69378) filed on September 24, 1993.

3.2 Amended and Restated bylaws are incorporated by
reference to Exhibit 3.2 of the Company's
Registration Statement on Form S-1 (File No.
33-69378) filed on September 24, 1993.

10.1 1987 Incentive Stock Option Plan is incorporated
by reference to Exhibit 10.1 of the Company's
Registration Statement on Form S-1 (File No.
33-69378) filed on September 24, 1993.


22




10.2 1992 Non-Qualified Stock Option Plan is
incorporated by reference to Exhibit 10.2 of the
Company's Registration Statement on Form S-1 (File
No. 33-69378) filed on September 24, 1993.

10.3 Consulting Agreement, dated September 22, 1995 and
effective October 1, 1995, between the Company and
Burton M. Sapiro, incorporated by reference to
Exhibit 10.3 of the Company's Annual Report on
Form 10-K for the fiscal year ended January 31,
1996.

10.4 Urban Outfitters, Inc. Profit-Sharing Fund is
incorporated by reference to Exhibit 10.4 of the
Company's Registration Statement on Form S-1 (File
No. 33-69378) filed on November 3, 1993.

10.5 1993 Non-Employee Directors' Non-Qualified
Stock Option Plan (as amended and restated)
incorporated by reference to Exhibit 10.5 of the
Company's Annual Report on Form 10-K for the
fiscal year ended January 31, 1995.

10.6 1997 Stock Option Plan is filed herewith as
Exhibit 10.6

21.1 List of Subsidiaries.

22.0 Income Per Share Calculation



(b) Reports on Form 8-K: No reports on Form 8-K have been filed
during the period covered by this report.


23




SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

URBAN OUTFITTERS, INC.


By: /s/ Richard A. Hayne
-------------------------------
Richard A. Hayne
President


Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
registrant and in the capacities and on the dates indicated.



Signature Title Date
--------- ----- ----

/s/ Richard A. Hayne Chairman of the April 21, 1997
- ----------------------------- Board, President and
Richard A. Hayne Director
(Principal Executive Officer)


/s/ Kenneth K. Cleeland Chief Financial Officer April 21, 1997
- ----------------------------- and Treasurer
Kenneth K. Cleeland
(Principal Financial and
Accounting Officer)


/s/ Scott A. Belair Director April 21, 1997
- -----------------------------
Scott A. Belair


/s/ Harry S. Cherken, Jr. Director April 21, 1997
- -----------------------------
Harry S. Cherken, Jr.


/s/ Joel S. Lawson III Director April 21, 1997
- -----------------------------
Joel S. Lawson III


/s/ Burton M. Sapiro Director April 21, 1997
- -----------------------------
Burton M. Sapiro


24




INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

URBAN OUTFITTERS, INC.


Page
----

Report of Independent Accountants............................. F-2

Consolidated Balance Sheets at January 31, 1996
and January 31, 1997..................................... F-3

Consolidated Statements of Income for the
years ended January 31, 1995, 1996 and 1997............... F-4

Consolidated Statements of Shareholders' Equity for the
years ended January 31, 1995, 1996 and 1997............... F-5

Consolidated Statements of Cash Flows for the
years ended January 31, 1995, 1996 and 1997............... F-6

Notes to Consolidated Financial Statements.................... F-7


F-1




Report of Independent Accountants


To the Board of Directors and Shareholders
Urban Outfitters, Inc.


In our opinion, the consolidated financial statements listed in the index
appearing under Item 14 (a)(1) and (2) on page 22 present fairly, in all
material respects, the financial position of Urban Outfitters, Inc. and its
subsidiaries at January 31, 1996 and 1997, and the results of their operations
and their cash flows for each of the three years in the period ended January 31,
1997, in conformity with generally accepted accounting principles. These
financial statements are the responsibility of the Company's management; our
responsibility is to express an opinion on these financial statements based on
our audits. We conducted our audits of these statements in accordance with
generally accepted auditing standards which require that we plan and perform the
audit to obtain reasonable assurance about whether the financial statements are
free of material misstatement. An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the financial statements,
assessing the accounting principles used and significant estimates made by
management, and evaluating the overall financial statement presentation. We
believe that our audits provide a reasonable basis for the opinion expressed
above.


PRICE WATERHOUSE LLP

Philadelphia, Pennsylvania
March 18, 1997


F-2




URBAN OUTFITTERS, INC.
Consolidated Balance Sheets
(In thousands, except share data)




January 31,
--------------------
Assets 1996 1997
------- -------

Current assets:
Cash and cash equivalents ........................................ $20,095 $14,581
Marketable securities ............................................ 9,499 9,255
Accounts receivable, net of allowance of
doubtful accounts of $531 and $643 at January 31,
1996 and 1997, respectively .................................... 1,573 2,827
Inventory ........................................................ 10,477 16,965
Prepaid expenses and other current assets ........................ 3,236 4,776
Deferred taxes ................................................... 1,679 2,460
------- -------
Total current assets .................................................. 46,559 50,864

Property and equipment, less accumulated depreciation and amortization 16,690 25,209
Marketable securities ................................................. 6,247 12,047
Other assets .......................................................... 1,621 1,555
------- -------
$71,117 $89,675
======= =======

Liabilities and shareholders' equity
Current liabilities:
Accounts payable ................................................. $ 6,898 $ 8,699
Income taxes payable ............................................. -- 388
Accrued compensation ............................................. 1,362 951
Accrued expenses and other current liabilities ................... 1,812 1,587
------- -------
Total current liabilities ............................................. 10,072 11,625

Accrued rent and other liabilities .................................... 1,593 2,358
------- -------
Total liabilities ..................................................... 11,665 13,983
------- -------
Shareholders' equity:
Preferred shares; $.0001 par, 10,000,000 authorized, none issued . -- --
Common shares; $.0001 par, 50,000,000 authorized, 17,080,372
and 17,528,698 issued at January 31, 1996 and 1997, respectively 1 2
Additional paid-in capital ....................................... 17,417 20,396
Retained earnings ................................................ 42,034 55,294
------- -------
Total shareholders' equity ............................................ 59,452 75,692
------- -------
$71,117 $89,675
======= =======


See accompanying notes.


F-3




URBAN OUTFITTERS, INC.
Consolidated Statements of Income
(In thousands, except share and per share data)




Fiscal Year Ended January 31,
-------------------------------------------------
1995 1996 1997
----------- ----------- -----------

Net sales .................................. $ 110,121 $ 133,036 $ 156,414
Cost of sales .............................. 52,787 65,453 77,909
----------- ----------- -----------
Gross profit ........................ 57,334 67,583 78,505

Selling, general and administrative expenses 39,758 47,716 57,149
----------- ----------- -----------
Income from operations ................ 17,576 19,867 21,356
Interest (income) .......................... (1,078) (1,285) (1,506)
Other expense, net ......................... 4 22 193
----------- ----------- -----------
Income before income taxes ............ 18,650 21,130 22,669
Income tax expense ......................... 7,833 8,822 9,409
----------- ----------- -----------
Net income ............................ $ 10,817 $ 12,308 $ 13,260
=========== =========== ===========

Net income per common share ................ $ .62 $ .70 $ .75
=========== =========== ===========

Weighted average common shares outstanding . 17,575,608 17,619,888 17,782,896
=========== =========== ===========


See accompanying notes.

F-4




URBAN OUTFITTERS, INC.
Consolidated Statements of Shareholders' Equity
(In thousands, except share data)





Common Shares
------------------------------------------------------
Number of Par Additional Retained
Shares Value Paid-in Capital Earnings Total
----------- ----- --------------- -------- --------

Balances at January 31, 1994 ........... 16,723,650 $1 $ 16,588 $18,909 $ 35,498

Exercise of stock options .............. 222,392 - 285 -- 285
Tax effect of exercises ................ -- - 151 -- 151
Net income ............................. -- - -- 10,817 10,817
----------- -- -------- ------- --------
Balances at January 31, 1995 ........... 16,946,042 1 17,024 29,726 46,751

Exercise of stock options .............. 142,330 - 176 -- 176
Tax effect of exercises ................ -- - 290 -- 290
Purchase and retirement of common shares (8,000) - (73) -- (73)
Net income ............................. -- - -- 12,308 12,308
----------- -- -------- ------- --------
Balances at January 31, 1996 ........... 17,080,372 1 17,417 42,034 59,452

Exercise of stock options .............. 448,326 - 806 -- 806
Tax effect of exercises ................ -- - 2,173 -- 2,173
Effect of stock split .................. -- 1 -- -- 1
Net income ............................. -- - -- 13,260 13,260
----------- -- -------- ------- --------
Balances at January 31, 1997 ........... 17,528,698 $2 $ 20,396 $55,294 $ 75,692
=========== == ======== ======= ========


See accompanying notes.

F-5



URBAN OUTFITTERS, INC.
Consolidated Statements of Cash Flows
(In thousands)




Fiscal Year Ended January 31,
--------------------------------------
1995 1996 1997
-------- -------- --------

Cash flows from operating activities:
Net income ................................................ $ 10,817 $ 12,308 $ 13,260
Adjustments to reconcile net income to net cash
provided by operating activities:
Depreciation and amortization ........................ 2,061 2,925 3,461
Provision for deferred income taxes .................. (153) (341) (705)
Provision for losses (recovery) of accounts receivable 180 (187) 112
Changes in assets and liabilities:
Increase in receivables ......................... (633) (214) (1,366)
Increase in inventory ........................... (3,434) (96) (6,488)
Increase in prepaid expenses and
other assets ............................... (1,972) (564) (1,549)
Increase in payables, accrued expenses and
other liabilities .......................... 1,943 1,820 2,318
-------- -------- --------
Net cash provided by operating activities ................. 8,809 15,651 9,043
-------- -------- --------

Cash flows from investing activities:
Capital expenditures ...................................... (8,439) (6,229) (11,980)
Purchases of investments held-to-maturity ................. (11,191) (5,463) (20,522)
Purchases of investments available-for-sale ............... -- (2,911) (2,425)
Sales of investments available-for-sale ................... -- -- 5,035
Maturities of investments held-to-maturity ................ 3,985 9,545 12,356
-------- -------- --------
Net cash used in investing activities ..................... (15,645) (5,058) (17,536)
-------- -------- --------

Cash flows from financing activities:
Exercise of stock options ................................. 436 466 2,979
Purchase of common shares ................................. -- (73) --
-------- -------- --------
Net cash provided by financing activities ................. 436 393 2,979
-------- -------- --------

Increase (decrease) in cash and cash equivalents .......... (6,400) 10,986 (5,514)

Cash and cash equivalents at beginning of period ............... 15,509 9,109 20,095
-------- -------- --------
Cash and cash equivalents at end of period ..................... $ 9,109 $ 20,095 $ 14,581
======== ======== ========


See accompanying notes.

F-6




Urban Outfitters, Inc.
Notes to Consolidated Financial Statements
(In thousands, except share and per share data)


January 31, 1996 and 1997


1. Significant Accounting Policies

Principles of Consolidation

The consolidated financial statements include the accounts of Urban
Outfitters, Inc. and its wholly owned subsidiaries. All significant intercompany
transactions have been eliminated in consolidation. The principal business
activity of the Company is the operation of general consumer product retail
stores and the wholesale distribution of apparel to over 2,000 better specialty
stores worldwide.

Cash and Cash Equivalents

For purposes of the consolidated statements of cash flows, the Company
defines cash and cash equivalents as cash and highly liquid investments with
original maturities of less than three months. They are carried at amortized
cost, which approximates fair value because of the short maturity of these
instruments.

Investments

The Company's debt and equity securities are classified as either
held-to-maturity or available-for-sale. Held-to-maturity securities represent
those securities that the Company has both the positive intent and ability to
hold to maturity and are carried at amortized cost. Interest on these securities
as well as amortization is included in interest income. Available-for-sale
securities represent those securities that do not meet the classification of
held-to-maturity, are not actively traded and are carried at fair value.
Unrealized gains and losses on these securities are excluded from earnings and
are reported as a separate component of stockholders' equity, net of applicable
taxes, until realized. Gross unrealized gains and losses net of the related
deferred taxes have not been material.

Concentration of Credit Risk

Financial instruments which potentially subject the Company to
concentrations of credit risk consist principally of cash equivalents and
investments. The Company manages the credit risk associated with cash
equivalents and investments by investing with high-quality institutions and, by
policy, limiting the amount of credit exposure to any one institution.


F-7




Urban Outfitters, Inc.
Notes to Consolidated Financial Statements (continued)


Inventories

Inventories, which consist of general consumer merchandise held for sale,
are valued at the lower of cost or market. The cost is determined on the
first-in, first-out method.

Depreciation and Amortization

Property and equipment are stated at cost. Depreciation and amortization
are computed using the straight-line method over three to five years for
furniture and equipment, or the lease life for leasehold improvements.

Income Taxes

The Company utilizes the liability method of accounting for income taxes.
Under this method, deferred tax liabilities and assets are recognized for the
expected future tax consequences of temporary differences between the carrying
amounts and the tax bases of assets and liabilities.

Net Income Per Share

Net income per share is computed using the weighted number of common shares
and common share equivalents outstanding.

Accounting Estimates

The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets, liabilities and
disclosure of contingencies at the date of the financial statements and the
reported amounts of net sales and expenses during the reporting period.
Differences from those estimates, if any, are recorded in the period they become
known.

Accounting for Stock-Based Compensation

In October 1995, the Financial Accounting Standards Board issued Statement
of Financial Accounting Standards No. 123, "Accounting for Stock-Based
Compensation" (SFAS 123). SFAS 123 defines a fair value-based method of
accounting for employee stock options or other similar equity instruments.
Companies must either adopt the new method or disclose the pro forma income
statement effects in their financial statements. The Company has chosen to
disclose the pro forma income statement effects of SFAS 123 only.

Reclassifications

Certain reclassifications of prior years' data have been made to conform to
1997 classifications.


F-8




Urban Outfitters, Inc.
Notes to Consolidated Financial Statements (continued)


2. Marketable Securities

The amortized cost and estimated fair value of the marketable securities
are as follows:




January 31, 1996 January 31, 1997
--------------------- ---------------------
Amortized Fair Amortized Fair
Cost Value Cost Value
--------- ------- --------- -------

CURRENT PORTION
Held-to-maturity
Tax exempt municipal securities ........ $ 4,649 $ 4,654 $ 7,340 $ 7,379
U.S. government securities ............. 1,939 1,957 1,615 1,638
------- ------- ------- -------
Total current held-to-maturity ........... 6,588 6,611 8,955 9,017
------- ------- ------- -------

Available-for-sale
Tax exempt municipal securities, putable 2,911 2,911 300 300
------- ------- ------- -------
Total current marketable securities ...... 9,499 9,522 9,255 9,317
------- ------- ------- -------

NONCURRENT PORTION
Held-to-maturity
Tax exempt municipal securities ........ 6,097 6,127 11,798 11,755
U.S. government securities ............. 150 153 249 251
------- ------- ------- -------
Total noncurrent held-to-maturity ........ 6,247 6,280 12,047 12,006
------- ------- ------- -------

Total marketable securities ................. $15,746 $15,802 $21,302 $21,323
======= ======= ======= =======



The noncurrent portion of investments held-to-maturity has contractual
maturities of one to five years. The investments available-for-sale have a
contractual maturity of greater than five years. Actual maturities may differ
from contractual maturities as a result of put and call options that enable
either the Company and/or the issuer to redeem particular securities at an
earlier date.


F-9




Urban Outfitters, Inc.
Notes to Consolidated Financial Statements (continued)


3. Inventory

Inventory is summarized as follows:

January 31,
---------------------------
1996 1997
------- -------
Work-in-progress ..................... $ 597 $ 1,151
Finished goods ....................... 9,880 15,814
------- -------
Total ........................ $10,477 $16,965
======= =======


4. Property and Equipment

Property and equipment is summarized as follows:


January 31,
---------------------------
1996 1997
------- -------
Land ................................. $ 543 $ 543
Furniture and fixtures ............... 8,830 12,402
Leasehold improvements ............... 15,816 23,720
Other operating equipment ............ 1,142 1,646
------- -------
26,331 38,311
Accumulated depreciation and
amortization ....................... (9,641) (13,102)
------- -------
Total ........................ $16,690 $25,209
======= =======

The useful life of furniture and fixtures is five years, leasehold
improvements is "life of lease" and other operating equipment varies from three
to ten years.


5. Accrued Expenses

Accrued expenses consist of the following:

January 31,
---------------------------
1996 1997
------- -------
Accrued sales taxes .................. $ 576 $ 661
Other current liabilities............. 1,236 926
------- -------
Total ......................... $ 1,812 $ 1,587
======= =======

The reported amounts approximate fair value because of the short maturity of
these obligations.


F-10




Urban Outfitters, Inc.
Notes to Consolidated Financial Statements (continued)


6. Line of Credit

The Company has available a $10,000 revolving line of credit to facilitate
letter of credit transactions and cash advances. Interest on outstanding
balances is payable monthly based on the London Interbank Offered Rate (LIBOR)
plus 1/2%. No principal amounts were outstanding under this line at January 31,
1996 and 1997. Outstanding letters of credit totaled $5,308 and $4,263 as of
January 31, 1996 and 1997, respectively. These letters of credit, which have
terms from one month to one year, collateralize the Company's obligation to
third parties for the purchase of inventory. The fair value of these letters of
credit is estimated to be the same as the contract values.


7. Profit-Sharing Plan

The Company has a profit-sharing plan that covers all employees who are at
least 18 years of age and have completed at least one thousand hours of service.
Plan contributions are at the discretion of management but may not exceed 15% of
qualified employee earnings.

The Company contributed $141 in cash to the plan for fiscal year ended
January 31, 1995. No contributions were made by the Company for the years ended
January 31, 1996 or January 31, 1997.


8. Income Taxes

Income tax expense consists of:

Fiscal Year Ended January 31,
-----------------------------------
1995 1996 1997
------- ------- -------
Current:
Federal ............................ $ 5,957 $ 7,202 $ 8,041
State and local .................... 2,029 1,961 2,073
Deferred:
Federal ............................ (203) (291) (613)
State and local .................... 50 (50) (92)
------- ------- -------
Total ................................ $ 7,833 $ 8,822 $ 9,409
======= ======= =======


F-11




Urban Outfitters, Inc.
Notes to Consolidated Financial Statements (continued)


The effective tax rate was different than the statutory U.S. federal income
tax rate for the following reasons:

Fiscal Year Ended January 31,
-----------------------------
1995 1996 1997
---- ---- ----
Expected provision
at federal statutory rate ..................... 35% 35% 35%
State and local
income taxes, net of federal tax benefit ...... 6 6 6
Other, net ....................................... 1 1 1
-- -- --
Effective rate ................................... 42% 42% 42%
== == ==


The significant components of deferred tax assets and liability at
January 31, 1996 and 1997 are as follows:


1996 1997
------ ------
Deferred tax liability:
Prepaid expenses ........................... $ (130) $ (138)

Deferred tax assets:
Depreciation and lease transactions ........ 1,421 1,667
Inventory .................................. 1,137 1,484
Accounts receivable ........................ 329 408
Accrued liabilities ........................ 17 --
Accrued salaries and benefits .............. 53 113
Other ...................................... 21 19
------ ------
Net deferred tax assets ...................... $2,848 $3,553
====== ======

At January 31, 1996 and 1997, a deferred tax asset of $1,169 and $1,093,
respectively, is included in Other assets.


F-12




Urban Outfitters, Inc.
Notes to Consolidated Financial Statements (continued)


9. Commitments and Contingencies

The Company leases certain of its stores under noncancelable operating
leases. The following is a schedule by year of the future minimum lease payments
for operating leases with terms in excess of one year:


1998.......................................... $ 9,602
1999.......................................... 9,857
2000.......................................... 9,473
2001.......................................... 9,070
2002.......................................... 8,981
Thereafter.................................... 38,875
-------
Total minimum lease payments.................. $85,858
=======

Certain store leases provide for predetermined escalations in future
minimum annual rentals. The pro rata portion of future minimum rent escalations,
amounting to $1,527 and $2,302, at January 31, 1996 and 1997, respectively, has
been included in Other liabilities in the accompanying consolidated balance
sheets. Subsequent to year end, the Company entered into a lease for an
additional location in Miami, FL. This amount is included in the above schedule.

The store leases provide for payment of direct operating costs including
real estate taxes. Certain store leases provide for contingent rentals when
sales exceed specified levels.

Rent expense consisted of the following:

Fiscal Year Ended January 31,
---------------------------------
1995 1996 1997
------ ------ -------
Minimum rentals ........................ $6,256 $8,274 $ 9,946
Contingent rentals ..................... 883 783 599
------ ------ -------
Total ........................... $7,139 $9,057 $10,545
====== ====== =======


F-13




Urban Outfitters, Inc.
Notes to Consolidated Financial Statements (continued)


10. Stock Option Plans

The Company's three fixed option plans are a) an Incentive Stock Option
plan for which 2,333,332 common shares were reserved for grants to certain key
officers and employees of the Company, b) a Non-qualified Stock Option plan
permitting 1,333,332 common shares to be granted at exercise prices determined
by the Company's Compensation Committee, and c) a Non-qualified Stock Option
plan for Directors with 200,000 shares reserved for directors who are not
employees of the Company. The vesting period for these plans range from one to
five years.

The Company has adopted the disclosure-only provisions of Statement of
Financial Accounting Standards No. 123 "Accounting for Stock-Based
Compensation." Accordingly, no compensation cost has been recognized for the
stock option plans. Had compensation cost for the Company's three stock option
plans been determined based on the fair value provisions of SFAS 123 at the
grant date for awards during fiscal 1996 and 1997, the Company's net earnings
and earnings per share would have been reduced to the pro forma amounts
indicated below:

For the year ended January 31,
------------------------------
1996 1997
------- -------
Net earnings - as reported ............... $12,308 $13,260
Net earnings - pro forma ................. $11,930 $12,649
Earnings per share - as reported ......... $ .70 $ .75
Earnings per share - pro forma ........... $ .68 $ .72

The pro forma results may not be representative of the effects on reported
operations for future years.

The fair value of each option grant is estimated on the date of grant using
the Black-Scholes option-pricing model with the following weighted average
assumptions:

1996 1997
---- ----

Expected life (years) .................... 6.1 5.7
Risk-free interest rate .................. 6.6% 6.1%
Volatility ............................... 49.5% 49.5%
Dividend rate ............................ 0% 0%


F-14




Urban Outfitters, Inc.
Notes to Consolidated Financial Statements (continued)


Information regarding these option plans for fiscal 1996 and 1997 is as
follows:




FY 1996 FY 1997
------------------------------ -------------------------------
Weighted Average Weighted Average
Fixed Options Shares Exercise Price Shares Exercise Price
- ------------- ---------- ---------------- --------- ----------------

Options outstanding at beginning of year 1,152,912 $ 4.67 1,274,582 $ 5.99
Options granted 564,000 10.23 185,000 15.02
Options exercised (142,330) 1.23 (448,326) 1.80
Options canceled (300,000) 12.38 (500) 15.19
---------- ----------
Options outstanding at end of year 1,274,582 $ 5.99 1,010,756 $ 9.50
========== ====== ========== ======
Options exercisable at end of year 783,942 472,920
========== ==========
Weighted average fair value of grants per share $ 5.75 $ 7.99
========== ==========



The following table summarizes information concerning currently outstanding
and exercisable options:




Options Outstanding Options Exercisable
----------------------------------------------- ---------------------------
Amount Wtd. Avg. Wtd. Avg. Amount Wtd. Avg.
Range of Outstanding Remaining Exercise Exercisable Exercise
Exercise Prices at 1/31/97 Contractual Life Price at 1/31/97 Price
- --------------- ---------- ---------------- --------- ----------- ---------

$ .39 - 2.33 191,256 .9 years $ 1.72 191,256 $1.72
$ 9.00 - 11.81 710,000 7.0 10.40 281,664 10.13
$15.19 - 20.88 109,500 6.5 17.27 -- n/a




11. Supplemental Cash Flow Information

Fiscal year ended January 31,
-------------------------------------
1995 1996 1997
------ ------ ------
Interest paid $ 3 $ 50 $ 28
Income taxes paid $7,761 $9,439 $8,260


F-15




Urban Outfitters, Inc.
Notes to Consolidated Financial Statements (continued)


12. Stock Split

On May 21, 1996, the Board of Directors of Urban Outfitters, Inc. declared
a two-for-one stock split in the form of a stock dividend for shareholders of
record on June 1, 1996. That stock split is retroactively reflected in the
financial statements for all periods presented.


F-16




URBAN OUTFITTERS, INC.
SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS
(in thousands)




Charged
Balance at to costs Balance
beginning and at end
Description of period expenses Deductions of period
- ----------- --------- -------- ---------- ---------

Year ended January 31, 1995
Inventory reserves $1,887 $1,072 $ 732 $2,227

Year ended January 31, 1996
Inventory reserves $2,227 $1,694 $1,710 $2,211

Year ended January 31, 1997
Inventory reserves $2,211 $2,471 $1,956 $2,726



S-1