Back to GetFilings.com
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE
ACT OF 1934
FOR THE FISCAL YEAR ENDED DECEMBER 31, 1999
COMMISSION FILE NUMBER 000-27437
PLANETRX.COM, INC.
(Exact name of registrant as specified in its charter)
Delaware 94-3227733
(State or other jurisdiction (I.R.S. Employer
of incorporation or organization) Identification No.)
349 Oyster Point Blvd., Suite 201
South San Francisco, California 94080
(Address of principal executive offices) (Zip Code)
(650) 616-1500
(Registrant's telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act:
NONE
Securities registered pursuant to Section 12(g) of the Act:
COMMON STOCK, $.0001 PAR VALUE
Indicate by check mark whether the Registrant (1) has filed all reports
required by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the Registrant was
required to file such reports) and (2) has been subject to such filing
requirements for the past 90 days: Yes [X] No [_]
Indicate by check mark if disclosure of delinquent filers pursuant to
Item 405 of Regulation S-K is not contained herein, and will not be contained,
to the best of Registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [_]
Aggregate market value of voting stock held by non-affiliates
of the registrant as of January 31, 2000..................... $331,947,960
Number of shares of common stock outstanding as of January 31,
2000........................................... 52,076,039
DOCUMENTS INCORPORATED BY REFERENCE
Certain sections of the Registrant's definitive proxy statement filed in
connection with its annual meeting of stockholders to be held on May 24, 2000
are incorporated by reference into Part III of this Form 10-K where indicated.
Certain exhibits and appendices filed with the Registration Statement on
Form S-1 (File No. 333-82485), as amended, are incorporated by reference into
Part IV of this Form 10-K where indicated.
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
PLANETRX.COM, INC.
TABLE OF CONTENTS
PART I
Item 1. Business....................................................... 3
Item 2. Properties..................................................... 29
Item 3. Legal Proceedings.............................................. 30
Item 4. Submission of Matters to a Vote of Security Holders............ 30
PART II
Item 5. Market for the Registrant's Common Stock and Related
Stockholder Matters............................................ 31
Item 6. Selected Financial Data........................................ 32
Item 7. Management's Discussion and Analysis of Financial Condition and
Results of Operations.......................................... 34
Item 7A. Quantitative and Qualitative Disclosure About Market Risk...... 39
Item 8. Financial Statements and Supplementary Data.................... 40
Item 9. Changes in and Disagreements With Accountants on Accounting and
Financial Disclosure........................................... 63
PART III
Item 10. Directors and Executive Officers of the Registrant............. 63
Item 11. Executive Compensation......................................... 64
Item 12. Security Ownership of Certain Beneficial Owners and
Management..................................................... 64
Item 13. Certain Relationships and Related Transactions................. 64
PART IV
Item 14. Exhibits, Financial Statement Schedules, and Reports on Form 8-
K.............................................................. 65
2
PART I
ITEM 1. BUSINESS
EXCEPT FOR HISTORICAL INFORMATION, THE FOLLOWING DESCRIPTION OF THE
COMPANY'S BUSINESS CONTAINS FORWARD-LOOKING STATEMENTS WHICH INVOLVE RISKS AND
UNCERTAINTIES. THE COMPANY'S ACTUAL RESULTS COULD DIFFER MATERIALLY FROM THOSE
SET FORTH IN THESE FORWARD-LOOKING STATEMENTS WHICH INVOLVE RISKS AND
UNCERTAINTIES. THE COMPANY'S ACTUAL RESULTS COULD DIFFER MATERIALLY FROM THOSE
SET FORTH IN THESE FORWARD-LOOKING STATEMENTS AS A RESULT OF A NUMBER OF
FACTORS, INCLUDING THOSE SET FORTH IN THIS ANNUAL REPORT UNDER THE HEADING,
"RISK FACTORS."
Overview
PlanetRx.com is a leading online healthcare destination for commerce,
content and community. Our e-commerce website, www.PlanetRx.com, launched on
March 18, 1999, provides a convenient, private and informative shopping
experience. We offer products in six categories: prescription drugs; non-
prescription drugs; personal care; beauty and spa; vitamins, herbs and
nutrition; and medical supplies. Our eCenters, located within the PlanetRx.com
website, incorporate content that addresses a variety of health-related topics.
In addition, we own and operate a network of satellite websites targeting
specific healthcare conditions by providing relevant content and a destination
for online communities. These condition-specific websites, which include
diabetes.com, depression.com, obesity.com and alzheimers.com, are linked to the
PlanetRx.com website.
In October 1999, we acquired the Internet operations of Express Scripts'
YourPharmacy.com and became the online pharmacy for Express Scripts, one of the
three largest pharmacy benefit managers in the U.S. with over 36 million
covered lives. In October 1999, we completed our initial public offering.
Industry Background
The Growth of the Internet and Online Commerce. The Internet is a
significant medium for communication and commerce, enabling millions of people
to share information and conduct business electronically. International Data
Corporation estimates the following:
. 142 million users worldwide accessed the Internet at the end of 1998,
and this number is expected to increase to approximately 502 million
users by the end of 2002; and
. worldwide business-to-consumer sales over the Internet will increase
from approximately $15 billion in 1998 to approximately $115 billion
by 2002.
The unique characteristics of the Internet provide a number of advantages
for online retailers. Without the physical constraints faced by traditional
retailers, online retailers are able to carry a larger number of products at a
lower cost and with greater merchandising flexibility. Additionally, they can
assist the consumer's purchase decision by providing relevant information and
enabling consumers to shop at their convenience by remaining open 24 hours a
day, seven days a week. Online retailers can also provide personalized services
and use direct marketing efforts based on information provided by customers.
While the Internet provides the ability to display professionally-created
content, it can also be used to create forums where Internet users with similar
interests and concerns can interact with each other. Often the most relevant
information to Internet users is generated by other users. However, most
websites, including those of most online retailers, do not provide a forum for
users to interact in a community environment and to access content created by
others. As a result, we believe that there is a significant unfulfilled demand
for these online communities, especially in connection with health and
wellness.
3
The PlanetRx.com Market
Our market consists of prescription drugs, non-prescription drugs,
personal care products, beauty and spa, vitamins, herbs and nutrition and
medical supplies. Based on estimates from the National Association of Chain
Drugstores and Information Resources, Inc., we believe the U.S. market for
health and personal care products exceeded $175 billion in 1999, of which
prescription drugs comprised over $120 billion. We believe that the aging of
the U.S. population will continue to drive increased demand for these products.
To date, these products have been sold primarily through chain drugstores
such as CVS, Eckerd, RiteAid and Walgreen's, mass market retailers such as
Kmart, Target and Wal-Mart, supermarkets, warehouse clubs, mail-order companies
and independent drugstores and pharmacies. However, a significant number of
consumers are beginning to use the Internet to shop for healthcare products.
In addition to online shopping for healthcare products, people are
increasingly using the Internet as a source for health and medical information.
Cyber Dialogue estimates that the number of adults in the United States
searching online for health and medical information will grow from
approximately 17.1 million during the twelve month period ended July 1998 to
approximately 33.5 million during the twelve month period ending July 2000.
Prescription Drugs. This segment includes prescription medication for
chronic illnesses, such as diabetes, depression and arthritis. We believe that
online demand for these chronic illness products will increase as the Internet-
enabled baby boomer generation ages and as new and improved drugs are
introduced to the market.
Non-Prescription Drugs. This segment includes over-the-counter remedies
(such as cough, cold, allergy and pain relief medications), first aid and other
products related to the body's health needs.
Personal Care. This segment includes products related to hair, body and
eye care, shaving, oral hygiene and feminine needs.
Beauty and Spa. This segment includes cosmetics, fragrances and a variety
of skin care products. Some of the factors driving consumer demand for beauty
and spa products include regular and seasonal new product introductions, as
well as changing fashion trends.
Vitamins, Herbs and Nutrition. This segment includes vitamins, herbs,
nutritional supplements, homeopathy and other natural products. We believe that
consumers are increasingly interested in nutrition, wellness and alternative
medicines and that supplemental product information is important to these
consumers in making purchasing decisions.
Medical Supplies. This segment includes medical diagnostic kits, such as
home pregnancy and AIDS tests, and medical supplies, such as glucose strips for
diabetics, that are complementary to prescriptions. Many people with chronic
conditions who take regular prescriptions also use medical supply products.
Limitations on Traditional Channels of Distribution
We believe that the use of the Internet to research and purchase
healthcare-related products is growing as a result of the limitations of
traditional channels for prescription drugs, non-prescription drugs, personal
care products and medical supplies. These limitations include the following:
Inconvenience. We believe that many consumers find the experience of
shopping at traditional drugstores and pharmacies to be time-consuming and
inconvenient due to factors such as store location and layout, as well as hours
of operation, lack of privacy and level of customer service.
4
Limited Selection. Consumers appreciate the opportunity to select from a
variety of products to meet their particular needs. At most traditional stores,
though, the number of SKUs and the amount of product inventory is limited.
Traditional store-based retailers are constrained by the physical space
available in the store, inventory carrying costs and the need to allocate
inventory dollars to popular products, thereby limiting selection for
consumers.
Insufficient Information. Traditional drugstores and pharmacies often
lack readily available and detailed information useful to consumers in making
their purchase decisions. Moreover, consumers' access to physicians and
pharmacists to meet these information needs is increasingly limited.
Lack of Community. We believe that consumers of healthcare products
desire to share their experiences with, and to learn from the experiences of,
others. The traditional retail store does not provide a forum for this type of
interaction.
Due to these limitations, we believe there is a significant market
opportunity for an online store that offers convenient access to prescription
drugs, non-prescription drugs, personal care products and medical supplies and
that provides relevant information and the ability to interact with others in a
community environment.
The PlanetRx.com Solution
PlanetRx.com is a leading online healthcare destination for commerce,
content and community. We address the limitations of traditional drugstores and
pharmacies through a combination of an extensive product selection, excellent
customer service, professionally-created content and the development of online
communities focused on health-related topics. The key components of our
solution include:
Convenient Shopping Experience. We provide consumers with an intuitive,
easy-to-use shopping interface that is available 24 hours a day, seven days a
week. We allow consumers to shop quickly and conveniently from anywhere
Internet access is available. For example, a customer can store his or her
prescription history and other relevant medical information, as well as create
personalized shopping lists for quick and easy reordering.
Extensive Selection. We offer an extensive selection of healthcare-
related products that would be impractical to stock in most traditional stores.
We offer both traditional drugstore items as well as a broad selection of
health, beauty and wellness products, including alternative-care products. We
believe that we offer one of the largest selections of drugstore products
available on the Internet, offering over 28,000 SKUs.
Reliable and Accessible Source of Information. We provide a broad array
of reliable healthcare resources that helps consumers find answers to their
critical healthcare questions and make informed purchasing decisions. Consumers
can either access our information through our PlanetRx.com or satellite
websites or can contact us directly by phone or e-mail. Our content is
maintained and updated by our in-house editorial team and periodically reviewed
by a Healthcare Advisory Board comprised of medical and pharmacy experts.
Online Communities. We believe that the ability of people to share their
experiences and to support one another is increasingly important to the
management of their medical conditions. To meet this need, we provide
interactive forums hosted on our satellite websites organized around specific
chronic health conditions. Our satellite websites have the same look and feel
as the PlanetRx.com website and can be accessed directly or through the
PlanetRx.com website. These websites include diabetes.com, depression.com,
obesity.com and alzheimers.com. We provide professionally-created content,
including links to experts and articles about each of these conditions, and
forums where users can interact. Our websites allow consumers to quickly link
to the relevant product and purchase it on PlanetRx.com.
5
In addition, eCenters on the PlanetRx.com website are one-stop guides for
specific healthcare conditions and demographic groups. For example, our Women's
Health eCenter provides information on menopause, breast cancer, osteoporosis
and pregnancy, as well as related information on prescriptions and alternative
care for these conditions.
The PlanetRx.com Strategy
Our objective is to become the leading Internet healthcare destination
for commerce, content and community. We intend to attract new customers,
develop customer loyalty and promote repeat purchases by implementing the
following strategies:
Continue to Build Our Brand. Through our advertising and promotional
activities, we are developing PlanetRx.com as a pervasive brand that targets
purchasers of health and personal care products and identifies us as a premier
healthcare destination on the Internet. To date, in addition to having used a
range of traditional media such as print and radio, we have promoted our site
on a variety of major Internet destinations. We plan to complement these
efforts with appropriate levels of television advertising and additional online
promotional activities.
Continue to Build Premier Content and Community Websites. As part of our
commitment to consumers, we endeavor to provide a secure and private forum in
which to communicate and share ideas. We will continue to develop our network
of satellite destination sites, such as diabetes.com, and eCenters, such as our
Weight Loss eCenter, all of which provide a wealth of information to, and a
forum for, consumers with similar health concerns. We believe that this
combination of content and community will attract repeat users.
Maintain an Independent Distribution Center and Pharmacy. We maintain our
own distribution center, which is only minutes away from our primary supplier,
McKesson, and our primary shipping agents, FedEx and the USPS Priority Air
center. Moreover, we operate our own pharmacy with licensed pharmacists and are
licensed to ship prescription products in all U.S. states and territories. By
operating our own distribution center and pharmacy, we are able to maintain
strict control over logistics, provide excellent customer service and offer
reliable and prompt delivery.
Utilize Technology to Improve the Customer Shopping Experience. We intend
to use technology to continuously enhance our product and service offerings and
take advantage of the unique characteristics of online retailing. Among other
technology objectives, we intend to develop features that enhance the look and
feel of our websites and further customize the shopping experience.
Additionally, we intend to strengthen our Internet infrastructure by building
our own data center and leasing additional capacity to maintain speed and
reliability.
Continue to Expand Product Offerings. We intend to focus on providing
consumers with a wide product selection to meet their health-related needs. We
expect to increase the breadth and differentiation of our product selection,
including both mass market and prestige products. For example, we have recently
introduced branded cosmetics and salon hair care products for sale on our
website.
Continue to Develop Strategic Relationships to Further Revenue
Opportunities. We will continue to develop strategic relationships in order to
increase our revenue opportunities and build our reputation as a leading online
healthcare destination. For example, we will seek to develop relationships or
partner with:
. pharmacy benefit managers and managed care organizations to increase
payment alternatives for our prescription drug customers, such as our
relationship with Express Scripts;
. pharmaceutical manufacturers to sponsor our various satellite sites
focused on chronic conditions;
. hospital organizations in order to market directly to their patient
and doctor populations;
6
. companies that are working on providing direct links between doctors'
offices and pharmacies to facilitate the delivery of electronic
prescriptions; and
. content and commerce portals and online service providers to drive
traffic to our website.
The PlanetRx.com Healthcare Destination
Consumers visiting our website can purchase a wide variety of healthcare-
related products; receive relevant, personalized information addressing their
healthcare concerns; and interact with other consumers on a broad range of
health issues.
Commerce
Convenience and Personalization. We strive to offer a personalized and
convenient shopping experience for our customers. Advantages of our online
store include:
. access 24 hours a day, seven days a week from anywhere Internet
access is available;
. direct shipping to the customer;
. online search capabilities for products and information;
. the ability to store product preferences in the My Shopping List area
of the PlanetRx.com website, which allows customers to quickly
purchase or reorder these products;
. the ability to store a customer's prescription history, as well as
those of family members, in a secure and confidential environment;
and
. the ability to view order-tracking information on our website.
Selection. Because we do not have the same inventory and shelf-space
limitations as traditional retail stores, we are able to offer a significantly
greater number of SKUs than are generally available in a traditional drugstore.
We believe that we offer one of the largest selections of traditional and
alternative healthcare-related products available on the Internet, offering
over 28,000 SKUs in the following market segments:
. prescription drugs;
. non-prescription drugs;
. personal care;
. beauty and spa;
. vitamins, herbs and nutrition; and
. medical supplies.
Customer Communication and Privacy. We provide personalized information
to our customers on a confidential basis through:
. e-mail reminders to our customers when their supply of a prescription
or non-prescription product is about to run out, allowing them to
order a replacement product or a prescription refill;
. useful newsletters and notices of special offers and new product
announcements;
. timely and high-quality customer service through our customer service
department;
7
. a high level of privacy when purchasing products that reveal
personally-sensitive aspects of their health, and features such as
Ask the Pharmacist where consumers can ask questions that they would
otherwise be uncomfortable asking in a traditional drugstore or
pharmacy; and
. a secure environment for the storage of a customer's medical,
purchasing and payment information.
Content
As individuals increasingly turn to the Internet to address their
healthcare needs, we believe that up-to-date, unbiased content in an easy-to-
understand format is essential to informed healthcare decisions. Our websites
provide in-depth information on over 100 disease categories helping consumers
find answers to critical healthcare questions. We provide information on
symptoms, diagnosis, treatments and alternative care for many conditions. Our
content includes material developed internally as well as material licensed
from outside sources, such as iVillage, Reuters News and drkoop.com. The
information is maintained and updated by our in-house editorial team and
periodically reviewed by our Healthcare Advisory Board comprised of medical and
pharmacy experts.
Package Information. We are developing the capability to allow consumers
to view almost every product on our website in an expanded format where all
package information, including ingredients, directions and warnings, can be
read next to an enlarged photograph of the product.
Drug and Interaction Information. We provide information to help
consumers understand generic drug alternatives and dangerous drug interactions.
Consumers can access our extensive drug information library directly at the
PlanetRx.com website.
Ask the Pharmacist. Our Ask the Pharmacist service provides personalized
responses by e-mail to help ensure that each customer understands the correct
usage, possible side effects and expected beneficial outcomes of a prescription
or non-prescription medication. We strive to answer consumers' inquiries within
24 hours of receipt.
Health Answers. Through our Health Answers feature, users can search for
information on common healthcare conditions and can link to products for their
well being, including drug therapies, alternative treatments and self care and
prevention.
Community
As usage of the Internet continues to grow, users seek from the Internet
the same opportunity for expression, interaction, sharing, support and
recognition they seek in the everyday world. This is especially true in the
healthcare context. We provide forums, such as bulletin boards, chat rooms and
moderated discussion groups, where users can discuss a variety of health-
related topics.
We currently have 29 eCenters on the PlanetRx.com website organized
around specific chronic health conditions and targeted demographic groups, such
as women, seniors and children. This enables us to focus on the needs of a
particular group, combining the content, commerce and community relevant to
each group's health needs. For example, our Women's Health eCenter provides
news and information on menopause, breast cancer, osteoporosis and pregnancy,
as well as additional information related to prescriptions and alternative care
for these conditions.
In addition to our eCenters, we have a network of satellite websites
designed to provide an extended community for people interested in chronic
healthcare conditions. These sites are built around intuitive domain names for
chronic healthcare conditions and have a similar look and feel to the
PlanetRx.com website. Today, diabetes.com, depression.com, obesity.com,
alzheimers.com, cholesterol.com, arthritis.com, breast.cancer.com and
8
weightloss2000.com are operational. These sites have in-depth content and
clinical information and provide articles and expert advice about each of these
conditions. They also contain product links to both traditional and alternative
medicines so that consumers can quickly link to the relevant product and
purchase it on the PlanetRx.com website.
We will continue to enter into strategic relationships with
pharmaceutical manufacturers to sponsor our various satellite sites focused on
chronic conditions. For example, a major pharmaceutical company is the
exclusive therapeutic disease state management sponsor for diabetes.com. Under
the terms of a multi-year agreement, the disease state management sponsor is
responsible for supplying content to the satellite website related to a
particular disease, and we receive guaranteed minimum payments and content for
the website. Disease state management programs are designed to improve patient
outcomes through education and drug compliance. The disease state management
sponsor provides information about a particular disease, including treatment,
care, products and alternatives, thus enabling those afflicted with the disease
to better manage their condition.
Listed below are our domain names:
acne.com infertility.com
aids.com nursing.com
alzheimers.com obesity.com
anorexia.com osteopathy.com
arthritis.com parkinsons.com
birth.com pharmacist.com
cancer.com physicians.com
cholesterol.com podiatry.com
depression.com pollenwatch.com
diabetes.com prenatal.com
epilepsy.com rxnet.com
fertility.com sportsdoc.com
hepatitis.com stroke.com
hypertension.com weightloss2000.com
impotence.com
Our Pharmacy
The PlanetRx.com pharmacy is staffed 24 hours a day, seven days a week
with experienced pharmacists. The pharmacists' goal is to provide our customers
with the best personal care supplemented by a high degree of support. In
addition to being licensed, each of our pharmacists is trained to provide
excellent personal service for our customers. All of our pharmacists are
members of the American Pharmaceutical Association. Our pharmacy is licensed to
ship prescription products in all U.S. states and territories. In addition, we
are certified by the National Association of Boards of Pharmacy's Verified
Internet Pharmacy Practice Sites program. This program aims to set the
standards for Internet pharmacies as well as to inform the public of those
websites that have agreed to comply with such standards. Our pharmacy is
located within our distribution facility in Memphis, Tennessee, enabling each
customer's prescription to be shipped the same day it is filled.
Filling Prescriptions
We only accept prescriptions that we can verify as being written by
licensed healthcare providers. We do not prescribe medications or give medical
advice. Our focus is on dispensing medications and providing information to our
customers.
9
Accepting Prescriptions. Our customers can initiate the prescription
process by ordering online from our pharmacy. The customer can direct their
physicians to call or fax their prescriptions to us or we can contact their
physician directly to obtain prescription information. Additionally, our
customers can easily transfer an existing prescription from their current
pharmacy to PlanetRx.com.
Verifying Prescriptions. Our pharmacists are required to verify the
validity and completeness of prescription drug orders utilizing the same
methodology as traditional drugstore pharmacists. This may include contacting
the physician or another retail pharmacist. Once the prescription is verified,
the order generally is filled and shipped the same day.
Drug Utilization Review. To use our prescription drug services, all
customers are asked to provide our pharmacists with information regarding drug
allergies, current medical conditions and other medications they are taking.
Our pharmacists use an extensive database to crosscheck every prescription
received against the information we receive from the customer for any drug
allergies, therapeutic overlap, overuse/underuse, and drug/food or drug/drug
interactions.
Consultation. Our pharmacists are available to answer questions by phone
24 hours a day, seven days a week. As required by law, we make follow-up phone
calls to customers to offer them consultation on new prescriptions. In
addition, our pharmacy provides a package insert with a toll-free number that
gives the customer information as to dosage instructions, potential drug
interactions and storage.
Payment
Customers may pay for their prescriptions either by credit card or
electronic check or by entering insurance information that shows that they are
covered by a managed care organization, insurance plan or pharmacy benefit
manager with whom we have a contract. To date, most of the prescriptions filled
have been for customers who pay for the entire amount of the prescription.
Marketing and Promotion
Our marketing and promotion strategy is designed to build brand
recognition, drive customer traffic to our online store, add new customers,
build strong customer loyalty, encourage repeat purchases and develop
additional revenue opportunities.
Our advertising and promotion campaigns target both online and offline
audiences. To date, our online advertising efforts have been concentrated on
leading Internet portals, health-related websites, and other high traffic
websites.
We have used traditional off-line marketing and promotion efforts,
including network and cable television advertising, national radio advertising,
special product promotions and promotional press releases. We intend to further
intensify our advertising efforts through traditional media channels to
continue building our brand recognition.
In December 1998, we entered into a three-year agreement with AOL. Users
searching for health-related information who click on specific content areas
and health-related keywords within AOL are directly linked to our PlanetRx.com
website. In February 1999, we entered into an agreement with Yahoo! to
advertise in their health directory.
In June 1999, as part of our branding effort, we entered into an
agreement with News America Incorporated, one of the world's largest media
companies and operator of the Fox Entertainment Group. This
10
agreement provides that, in exchange for an equity position, News America
Incorporated provides us with a combination of cash and future television and
other traditional media advertising.
In September 1999, we entered into a three-year sponsorship agreement
with iVillage Inc. under which we became iVillage's exclusive online retailer
for prescription drugs, over-the-counter medications and vitamins. In addition,
we entered into a content license agreement for access to iVillage health,
wellness, beauty and fitness content. iVillage also made an equity investment
in PlanetRx.com, in which we issued 371,103 shares of series D preferred stock
for aggregate consideration of $7.5 million in cash.
We are also the preferred pharmacy partner for the Women.com store and
the Netcentives ClickReward program. We have also created an affiliate program,
which encourages website owners to become part of our registered affiliate
network and earn a fee on non-prescription products, based on the volume of
customers and related revenue generated via their link to our website. We
intend to continue to use these types of programs to drive traffic to our
website and to increase the growth rate of repeat customer purchases.
To create value for our customers, and to encourage initial and repeat
purchases, we utilize aggressive online promotions. Using our technology, we
have the ability to create and change web pages frequently to highlight product
specials and special promotions. We notify our customer base via e-mail of
upcoming promotions and encourage them to Tell A Friend, which is a promotion
that rewards customers for referrals. We also target other mail lists with our
promotions. We believe this provides us with an excellent opportunity to
increase traffic on our websites and promote repeat purchases while adding new
customers.
Merchandising
We believe that the breadth and depth of our product selection, combined
with the flexibility of our online store and our range of helpful and useful
shopping services, enables us to pursue an effective merchandising strategy.
Key elements of this strategy include:
Convenient and Fast Access to a Wide Variety of Products. Our easy-to-use
online store and advanced search capabilities allow our customers to browse our
extensive product selections by brand, product type, product categories and
price, as well as by any combination of these attributes. For example, our
customers can easily search for all pain relievers or for specific products,
such as Tylenol for Children, without having to consult with store personnel or
to search through traditional store aisles and shelves.
Extensive Product Information. A key part of our merchandising strategy
is to provide our customers with extensive information to help them make
informed purchase decisions. In addition, we combine product manufacturer
information with editorial information to assist our customers in their product
selection and purchase decision.
Product Promotions. We feature multiple promotions on our store and
continually update and rotate our promotions. We also notify our customers of
product promotions via e-mail.
Product Samples. From time to time we provide free non-prescription
product samples to our customers, and often do so with new products to
introduce our customers to them. We intend to offer manufacturers the
opportunity to provide free non-prescription samples to our customers as a
means of introducing new products.
Distribution and Order Fulfillment
We believe that operating our own distribution center and pharmacy is
critical to our strategy of providing quality customer service. Our
distribution center and pharmacy is located in Memphis, Tennessee.
11
Our primary supplier, McKesson, is also located in Memphis, allowing us
to maintain reasonable inventory levels based on just-in-time deliveries.
The location of our distribution center allows us to take advantage of
FedEx's major hub operations and the USPS Priority Mail Air Center, which are
also located near our distribution center. This allows us to take orders and
make same day shipments for orders received up to 11pm Central Standard Time
(CST) for FedEx, and 7pm CST for USPS. We believe the majority of our orders
can reach 95% of the United States in two to three days.
We offer a variety of shipping options, including next-day delivery for
orders received during the business week. We ship to anywhere in the United
States served by FedEx or the USPS. Priority orders are flagged and expedited
through our fulfillment processes. For prescription products, our goal is to
ship the product as soon as the prescription has been verified and our
pharmacists have completed a drug utilization review.
Customer Service
We strive to provide excellent customer service and support for our
customers. Our Customer Care Associates are trained on-site in our call-center
training facility and are available 24 hours a day, seven days a week, to
answer customer phone calls or respond to customer e-mails. We have an easy to
use Help Desk area on the PlanetRx.com website, providing detailed pages on
frequently asked questions, how to find information, how to order, how to pay,
and our policies on privacy and security.
Operations and Technology
We have implemented a wide range of secure, scalable services and systems
for the PlanetRx.com website and our satellite websites, as well as for our
distribution center. These services and systems include: website management,
advanced searching tools, customer account management, transaction processing,
order management, pharmacy services and operations, store and catalog,
inventory control, purchasing, community message boards, OnLine Analytical
Processing, payment services and a variety of marketing applications. A subset
of these systems form the core set of software applications that we use for
accepting and validating our customer orders, organizing, placing and managing
orders with our vendors, receiving product and assigning it to customer orders,
and managing shipment of products to customers.
We have developed proprietary technologies to augment those that we have
licensed from vendors, such as Microsoft, IBM and Sun Microsystems. To date, we
have focused our internal development efforts on creating and enhancing our
proprietary software. Our core merchandise catalog, customer interaction, order
collection, fulfillment and back-end systems are all proprietary to
PlanetRx.com. Our software platform and architecture are integrated with
relational database servers such as IBM UDB as well as Microsoft SQL server.
Our system is designed to include an open application-programming interface
that provides real-time connectivity to our distribution center systems for
both pharmacy and non-pharmacy products. These systems include a perpetual
inventory system, real-time order tracking system, executive information system
and inventory replenishment system. The employment of multiple web servers,
application servers, and database servers, allows our systems to be resilient
and redundant. Our Internet servers use SSL to help conduct secure
communications and transactions.
Competition
The online commerce market is new, rapidly evolving and intensely
competitive. In particular, the health and personal care categories are
intensely competitive and are also highly fragmented, with no clear dominant
leader in any of our market segments. Our competitors can be divided into
several groups:
. chain drugstores, such as Walgreen's, RiteAid, CVS and Eckerd;
12
. mass market retailers such as Wal-Mart, Kmart and Target;
. supermarkets, such as Safeway, Albertson's and Kroger;
. warehouse clubs;
. online retailers of health, beauty, wellness, personal care and/or
pharmaceutical products, such as drugstore.com, CVS.com and More.com;
. mail order pharmacies, such as Express Scripts and Merck-Medco;
. Internet-portals and online service providers that feature shopping
services such as AOL, Yahoo!, Excite@Home and Lycos; and
. cosmetics departments at major department stores, such as Nordstrom,
Macy's and Bloomingdale's and hair salons.
Most of these competitors operate within one or more of our market
segments.
We believe that the following are principal competitive factors in our
market:
. recognition of the PlanetRx.com brand;
. product selection;
. personalized services;
. convenience and ease of use;
. price;
. accessibility;
. customer service;
. quality of search tools;
. quality of content; and
. reliability and speed of fulfillment for products ordered.
Many of our current and potential traditional store-based and online
competitors have longer operating histories, larger customer or user bases,
greater brand recognition and significantly greater financial, marketing and
other resources than we do. Many of these current and potential competitors can
devote substantially more resources to their website and systems development
than we can. In addition, larger, well-established and well-financed entities
may acquire, invest in or form joint ventures with online competitors or
drugstore retailers as the use of the Internet and other online services
increases. Some of our competitors may be able to secure products from vendors
on more favorable terms, fulfill customer orders more efficiently and adopt
more aggressive pricing or inventory availability policies than we can. These
retailers also enable customers to see and feel products in a manner that is
not possible over the Internet. Traditional store-based retailers can also sell
products to address immediate, acute care needs, which we and other online
sites cannot address.
Government Regulation
Our business is subject to extensive federal, state and local
regulations, many of which are specific to pharmacies and the sale of over-the-
counter drugs. For example, under the Omnibus Budget Reconciliation Act of 1990
and related state and local regulations, our pharmacists are required to offer
counseling to our customers about
13
medication, dosage, delivery systems, common side effects, adverse effects or
interactions and therapeutic contraindications, proper storage, prescription
refill, and other information deemed significant by the pharmacists. We are
also subject to federal, state and local licensing and registration regulations
with respect to, among other things, our pharmacy operations and the
pharmacists we employ.
The practice of medicine requires licensing under applicable state law.
It is not our intent to practice medicine and we have tried to structure our
website and our business to avoid violation of state licensing requirements.
For example, we have included notices, where we have deemed appropriate,
advising our users that the data we provide on our website is not a substitute
for consultation with their personal physician. However, the application of
this area of the law to Internet services such as ours is novel and,
accordingly, a state regulatory authority could at some time allege that some
portion of our business violates these statutes. Any such allegation could harm
our business. Further, any liability based on a determination that we engaged
in the unlawful practice of medicine may be excluded from coverage under the
terms of our general liability insurance policy.
We are subject to requirements under the Controlled Substances Act and
federal Drug Enforcement Agency regulations, as well as related state and local
laws and regulations, relating to our pharmacy operations, including
registration, security, recordkeeping, and reporting requirements related to
the purchase, storage and dispensing of controlled substances, prescription
drugs, and some over-the-counter drugs. "Compendial standards" which can also
be called "official compendium" means the standards for drugs related to
strength, purity, weight, quality, labeling and packing contained in the
official Pharmacopeia of the United States, official National Formulary, or any
supplement to any of them. Under the Food, Drug and Cosmetic Act of 1938, a
drug recognized by the Homeopathic Pharmacopeia of the United States must meet
all compendial standards and labeling requirements contained therein, or it
will be considered adulterated (e.g., lacking appropriate strength, quality, or
purity; or containing poisonous or unsanitary ingredients) or misbranded (e.g.,
having a false or misleading label; or label containing inaccurate description
of contents). While homeopathic remedies account for less than one percent (1%)
of our revenues, we are still required to comply with the Food, Drug and
Cosmetic Act. The distribution of adulterated or misbranded homeopathic
remedies or other drugs is prohibited under the Food, Drug and Cosmetic Act,
and violations could result in substantial fines and other monetary penalties,
seizure of the misbranded or adulterated items, and/or criminal sanctions which
could adversely affect our business. We also are required to comply with the
Dietary Supplement Health and Education Act when selling dietary supplements
and vitamins.
The U.S. House of Representatives Committee on Commerce and the General
Accounting Office are currently investigating online pharmacies and online
prescribing, especially focused on those who prescribe drugs online and on
pharmacies that fill invalid prescriptions, including those that are written
online. The committee requested that the General Accounting Office undertake a
formal review of a number of issues pertaining to online pharmacies, including
an assessment of mechanisms to ensure that online pharmacies are obeying the
various state and federal regulations for the industry. Because we make every
effort only to fulfill valid prescriptions and we do not prescribe drugs, we
believe that our business will not be negatively affected by any regulations
that result from the investigations. However, we believe that any regulations
resulting from the investigations will likely result in increased reporting and
monitoring requirements.
The National Association of Boards of Pharmacy, a coalition of state
pharmacy boards, has developed a program, the Verified Internet Pharmacy
Practice Sites, as a model for self-regulation for online pharmacies. We have
assisted the National Association of Boards of Pharmacy with the development of
the Verified Internet Pharmacy Practice Sites program and were one of the first
online pharmacies to be certified.
Legislation and regulations currently being considered at the federal and
state level could affect our business, including legislation or regulations
relating to confidentiality of patient records, electronic access and storage.
In addition, various state legislatures are considering new legislation related
to the regulation of nonresident
14
pharmacies. The Health Insurance Portability and Accountability Act of 1996
mandates the use of standard transactions, standard identifiers, security and
other provisions by the year 2000. Regulations have been proposed to implement
these requirements, and we are designing our applications to comply with the
proposed regulations.
Although the Food and Drug Administration does not regulate the practice
of pharmacy, other than pharmacy compounding, which we do not currently engage
in, Food and Drug Administration regulations impact some of our product and
service offerings because the Food and Drug Administration regulates drug
advertising and promotion, including direct-to-consumer advertising, done by or
on behalf of drug manufacturers and marketers. As we expand our product and
service offerings, more of our products and services will likely be subject to
Food and Drug Administration regulation.
The federal antikickback law prohibits the knowing and willful
solicitation, offer, payment, or receipt of "any remuneration (including any
kickback, bribe or rebate) directly or indirectly, overtly or covertly, in cash
or in kind" in return for referring an individual for healthcare services or
supplies for which payment may be made in whole or in part under any federally-
funded health care program. The statute extends both to physicians and non-
physicians alike. At the state level, laws and regulations that prohibit the
offer, payment, solicitation, or receipt of kickbacks in exchange for patient
referral may use terms such as "bribes", "rebates", "commissions" or "fee-
splitting" to describe the same prohibited conduct. Similarly, federal and
state self-referral laws exist, which are aimed at curtailing over-utilization
of health care services and supplies by generally prohibiting a physician who
(or whose family) has a financial relationship with a facility or entity for
health care services or supplies from referring patients to such a facility or
entity for healthcare services or supplies.
Until recently, Health Care Financing Administration guidelines
prohibited transmission of Medicare eligibility information over the Internet.
We are also subject to extensive regulation relating to the confidentiality and
release of patient records. Additional legislation governing the distribution
of medical records exists or has been proposed at both the state and federal
level.
Intellectual Property
We rely on a combination of copyright, trademark, and trade secret laws
and our contractual obligations with employees and third parties to protect our
proprietary rights. We do not currently own any issued patents, and other
protection of our intellectual property is limited. Despite our efforts to
protect our proprietary rights, it may be possible for a third party to copy or
obtain and use our intellectual property without our authorization. In
addition, other parties may breach confidentiality agreements or other
protective contracts we have entered into, and we may not be able to enforce
our rights in the event of these breaches.
We have entered into confidentiality and invention assignment agreements
with our employees and consultants, and nondisclosure agreements with our
vendors and strategic partners to limit access to and disclosure of our
proprietary information. We cannot be certain that these contractual
arrangements or the other steps taken by us to protect our intellectual
property will prevent misappropriation of our technology. We have licensed in
the past, and expect that we may license in the future, some of our proprietary
rights, such as trademarks or copyrighted material, to third parties. While we
attempt to ensure that the quality of the PlanetRx.com products brand is
maintained by these licensees, we cannot assure that these licensees will not
take actions that might hurt the value of our proprietary rights or reputation.
We also rely on technologies that we license from third parties, such as
IBM and Microsoft, the suppliers of key database technology, the operating
system and specific hardware components for our service. We cannot be certain
that these third-party technology licenses will continue to be available to us
on commercially reasonable terms. The loss of such technology could require us
to obtain substitute technology of lower quality or performance standards or at
greater cost, which could harm our business.
15
We have filed applications for the registration of some of our trademarks
and service marks in the U.S., including PlanetRx, PlanetRx.com, eCenter,
HealthyReward and QuickClick Shopping. In addition, we are seeking patents for:
Tell-A-Friend, PlanetWhisper, DynamicStore and FloatingShoppingCart. We may be
unable to secure these registered marks or patents. It is also possible that
our competitors or others will use marks similar to ours, which could impede
our ability to build brand identity and lead to customer confusion. In
addition, there could be potential trade name or trademark infringement claims
brought by owners of other registered trademarks or trademarks that incorporate
variations of the term PlanetRx.com or of the other terms above. Any claims or
customer confusion related to our trademarks, or our failure to obtain
trademark registration, would negatively affect our business.
Our efforts to protect our intellectual property rights may not prevent
misappropriation of our content. Our failure or inability to protect our
proprietary rights could substantially harm our business.
Charitable Contributions
In 1999, we donated 200,000 shares of our common stock to a foundation
established by us. This foundation will make grants to charitable
organizations. We are involving our employees in determining the organizations
to which these shares are devoted.
16
RISK FACTORS
The following risk factors and other information included in this Report
should be carefully considered. The risks and uncertainties described below are
not the only ones we face. Additional risks and uncertainties not presently
known to us or that we currently deem immaterial also may impair our business
operations. If any of the following risks actually occur, our business,
financial condition and operating results could be materially adversely
affected.
Risks Related to Our Business
Our limited operating history makes forecasting future results
difficult. We were incorporated on March 31, 1995 and only began substantial
operations in September 1998. Our PlanetRx.com website was launched on March
18, 1999. As a result of our limited operating history, it is difficult to
accurately forecast our revenues and we have limited meaningful historical
financial data upon which to base planned operating expenses. We base our
current and future expense levels on our operating plans and estimates of
future revenues and our expenses are to a large extent fixed. Our revenues and
operating results are difficult for us to forecast because we operate with
substantially no backlog. As a result, we may be unable to adjust our spending
in a timely manner to compensate for any unexpected revenue shortfall. This
inability could cause our net losses in a given quarter to be greater than
expected.
We have a history of losses and we anticipate future losses and negative
cash flow. Since our inception, we have incurred significant losses and
negative cash flow, and we expect operating losses and negative cash flow to
continue for the foreseeable future. We incurred net losses of $7,000 for the
year ended 1996, $137,000 for the year ended 1997, $4.1 million for the year
ended 1998 and $98.0 million for the year ended December 31, 1999. As of
December 31, 1999, we had an accumulated deficit of $103.3 million. We
anticipate that our losses will increase significantly from current levels
because we expect to incur additional costs and expenses related to:
. the development of the PlanetRx.com brand, marketing and other
promotional activities;
. the expansion of our inventory management and distribution operations
at our facilities in Memphis, Tennessee or in new facilities
established elsewhere;
. the continued development of the PlanetRx.com website, our computer
network and the systems that we use to process customers' orders and
payments;
. the expansion of our product offerings and the categories of the
products that we offer;
. the continued development of relevant, healthcare-related content on
the PlanetRx.com website;
. the development of marketing and distribution relationships with
strategic business partners;
. increases in our general and administrative functions to support our
growing operations; and
. the establishment and development of relationships in the healthcare
industry, particularly in the areas of reimbursement and managed care
with insurance companies and pharmacy benefit management companies.
Our ability to become profitable depends on our ability to generate and
sustain substantially higher revenues while maintaining reasonable expense
levels. If we do achieve profitability, we cannot be certain that we would be
able to sustain or increase profitability on a quarterly or annual basis in the
future.
Online sales of prescription drugs, non-prescription drugs, personal care
products and medical supplies may not achieve market acceptance, which could
result in slower revenue growth, loss of revenues and increased operating
losses. If we do not attract and retain a high volume of online customers to
our website at a reasonable cost, our business and operating
17
results will be adversely affected. The online market for our products is in
its infancy. We may not be able to convert a large number of consumers from
traditional shopping methods to online shopping for prescription drugs, non-
prescription drugs, personal care products and medical supplies. Specific
factors that could prevent widespread consumer acceptance of the online sales
of our products, include:
. shipping charges and delivery times associated with online purchases;
. delays and other inefficiencies associated with processing orders for
prescription products covered by insurance;
. lack of reimbursement of customer prescriptions by some healthcare
payors;
. inability to serve the acute care needs of customers, including
emergency prescription drugs and other urgently needed products;
. pricing that does not meet customer expectations;
. customer concerns about the security of online transactions and the
privacy of their personal health information;
. product damage from shipping or shipments of wrong or expired
products from our suppliers, resulting in a failure to establish
customers' trust in buying our products online;
. delays in responses to customer inquiries; and
. difficulties in returning or exchanging products.
If we fail to establish the PlanetRx.com brand or attract repeat
customers, we may not be able to increase our revenues. We believe that we must
continue to strengthen the PlanetRx.com brand, particularly because of the
early stage and competitive nature of the online market for our products. If we
fail to establish our brand quickly, we will be at a competitive disadvantage
and may lose the opportunity to build a critical mass of customers. The
development of our brand will depend largely on the success of our marketing
efforts and our ability to provide consistent, high quality customer
experiences. We cannot be certain that our brand promotion activities will be
successful, or will result in increased revenues. If we achieve increased
revenues, there can be no assurance that these revenues will be sufficient to
offset the expenditures incurred in building our brand.
In addition, due to our limited operating history, we have not
established a material amount of repeat business from regular customers. While
our websites are designed to encourage repeat business, we do not yet have
sufficient historical data on how successful this strategy will be. Therefore,
it is difficult to forecast what our revenues from repeat customers will be or
our overall revenue trends.
We expect our quarterly financial results to fluctuate. We expect our
revenues and operating results to vary significantly from quarter to quarter
due to a number of factors, including:
. our ability to attract visitors to the PlanetRx.com website and to
convert those visitors into customers;
. our ability to satisfy customer demand, retain existing customers and
attract new customers at a reasonable cost;
. the frequency and size of any repeat customer orders;
. the nature and amount of publicity for us or our competitors;
. changes in the growth rate of Internet usage and online purchasing;
. the mix of products sold by us;
18
. our ability to maintain adequate inventory levels;
. changes in our pricing policies or the pricing policies of our online
and traditional competitors;
. purchasing patterns, including holiday purchasing patterns and the
purchasing of seasonal products such as sunscreen and allergy
medications; and
. costs related to potential acquisitions of technologies or
businesses.
We currently expect that a majority of our revenues for the foreseeable
future will come from orders of prescription drugs, non-prescription drugs,
personal care products and medical supplies on our PlanetRx.com website as well
as from sponsors on our satellite websites. The volume and timing of orders are
difficult to predict because the online market for these products is in its
infancy. Our operating expenses are largely based on anticipated revenue trends
and a high percentage of our expenses are fixed in the short term. As a result,
a delay in generating or recognizing revenue for any reason could cause
significant variations in our operating results from quarter to quarter and
could result in greater than expected operating losses.
Because our operating results fluctuate and are difficult to predict, we
believe that quarter-to-quarter comparisons of our operating results are not a
good indication of our future performance. In some future quarter, our
operating results may fall below the expectations of public market analysts and
investors. In this event, the price of our common stock may fall.
We may be unable to significantly expand our customer base because of
limited insurance reimbursement coverage for prescription drugs that we
sell. We currently have limited access to insurance reimbursement coverage for
our prescription products. The majority of purchases in the prescription drug
market are paid for by third-party payors. A disproportionate dependence on
purchases of prescriptions without reimbursement may limit our penetration of
the prescription drug market, and may thus have an adverse impact on our
business.
Our relationship with Express Scripts, Inc. is complex and requires
significant cash payments for which we may receive no benefit. In October 1999,
we completed a series of agreements with Express Scripts, Inc. and its wholly
owned subsidiary, YourPharmacy.com. These agreements involve many aspects of
our business, including the sale of equity securities, the operation of our
respective websites, significant cash payments to Express Scripts, and the
inclusion of us as an authorized pharmacy in the Express Scripts network. These
arrangements are complex and will require significant efforts to operate
successfully. As a result, there are many risks related to these arrangements,
including some that we may not have foreseen.
In particular, we have committed to pay Express Scripts a minimum of
$14.7 million annually for five years, with a potential five-year extension,
plus an incremental fee based on Express Scripts members' activity on our
website. Express Scripts has committed to actively promote us as Express
Scripts' online pharmacy; however, we do not control the choice of ads and the
advertising may not result in additional customers. If we are not successful in
converting a significant number of Express Scripts members into customers, we
may not receive any benefit from our cash payments to Express Scripts and our
revenues will be harmed.
Additionally, while our relationship with Express Scripts significantly
broadens our ability to provide prescription medication to consumers with
insurance reimbursement plans, it may not allow all of our potential customers
to purchase these medications from us and receive insurance reimbursement.
Due to Express Scripts' percentage of ownership of our common stock, it
will be able to influence all matters requiring approval by our stockholders,
including the approval of mergers or other business combinations.
19
If we are not able to maintain existing contracts or obtain additional
contracts with insurance companies and pharmacy benefit managers, our customers
may not be able to obtain reimbursement for purchases of prescription products,
which would impair our ability to expand our customer base. To obtain
reimbursement on behalf of our customers for the prescription products that
they purchase on our website, we need to obtain contracts with numerous
insurance companies and pharmacy benefit managers.
Our ability to obtain additional contracts with other insurance companies
and pharmacy benefit managers, or retain our existing contracts for an extended
period of time, is uncertain. Many of these companies are in the early stages
of evaluating the impact of the Internet and online pharmacies on their
businesses. Many of these companies may delay their decisions to contract with
online pharmacies or may decide to develop their own Internet capabilities that
may compete with us. In addition, many insurance companies have existing
contracts with chain drugstores and pharmacy benefit managers that have
announced their intentions to establish online pharmacies.
In addition, it is likely that some insurance companies and pharmacy
benefit managers will contract with only one or a limited number of online
pharmacies. If our online competitors obtain these contracts and we do not, we
would be at a competitive disadvantage.
Even if we are successful in gaining widespread access to insurance
reimbursement, each insurance application must be processed individually, which
will raise the costs of processing prescription orders and may delay our order
processing time, which may be harmful to our business. In addition, if
customers do not initially embrace our online insurance coverage procedure, we
may remain dependent on that portion of the market that is willing to pay cash
for their prescriptions.
We may not be able to compete successfully against current and future
competitors. We do business in a market that is highly competitive, and we
expect competition to intensify in the future. Increased competition is likely
to result in price reductions, reduced gross margins and loss of market share,
any of which could harm our net revenue and results of operations. We currently
or potentially compete with a variety of companies, many of which have
significantly greater financial, technical, marketing and other resources. Our
competitors include:
. various online stores that sell prescription drugs as well as over-
the-counter drug and health, wellness, beauty and personal care
items;
. chain drugstores;
. independent drugstores and pharmacies;
. mass-market retailers;
. warehouse clubs; and
. pharmacy benefit managers that sell prescription drugs directly.
Most traditional drugstores have operated for a longer period of time,
have greater financial resources, have established marketing relationships with
leading manufacturers and advertisers and have secured greater presence in
distribution channels. Some of these companies may also commence or expand
their presence on the Internet. We also compete with hospitals, HMOs and mail
order prescription drug providers, all of whom are or may begin offering
products and services, as well as healthcare related information similar to our
content, over the Internet. Finally, we are aware of numerous other smaller
entrepreneurial companies that are focusing significant resources on developing
and marketing products and services that will compete directly with those
offered at PlanetRx.com.
We may face a significant competitive challenge from alliances entered
into by our competitors. For instance, one of our direct online competitors,
drugstore.com, has a relationship that gives them access to a major
20
pharmacy benefit manager. Our competitors may continue to gain access to major
pharmacy benefit managers, major HMOs or chain drugstores. The combined
resources of these partnerships could pose a significant competitive challenge
to PlanetRx.com and could prevent these pharmacy benefit managers, HMOs or
chain drugstores from also entering into relationships with us and could limit
our ability to penetrate the prescription drug market.
We believe the principal factors on which we will compete include:
. recognition of the PlanetRx.com brand;
. product selection;
. personalized services;
. convenience and ease of use;
. price;
. accessibility;
. customer service;
. quality of interactive tools;
. quality of content; and
. reliability and speed of fulfillment for products ordered.
We will have no control over how successful our competitors are in
addressing these factors. In addition, our online competitors can duplicate
many of the products or services and much of the content that we offer, with
little difficulty.
Our gross margins may be affected by downward price pressure on
pharmaceutical drugs. Third-party payors are increasingly challenging the price
and cost-effectiveness of medical products and services. While we may be
successful in gaining widespread access to insurance reimbursement, the efforts
of third-party payors to contain costs will place downward pressures on gross
margins from sales of prescription drugs. We cannot be certain that our
products or services will be considered cost effective or that adequate third-
party reimbursement will be available to enable us to maintain price levels
sufficient to realize adequate profit margins on prescription drugs. Our
failure to realize adequate profit margins on prescription drugs would harm our
business.
We are dependent on strategic relationships with pharmaceutical companies
to provide sponsorship revenue. If litigation or governmental interference
affects the pharmaceutical companies' operations, our relationships may be
adversely affected. In May 1999, we entered into a strategic alliance with a
major pharmaceutical company. Under the terms of the agreement, this
pharmaceutical company is the exclusive therapeutic disease state management
sponsor within our diabetes.com community. In December 1999, we entered into an
agreement with another major pharmaceutical manufacturer to develop a unique
Web site for allergy sufferers. We plan to enter into similar agreements with
other third parties in connection with the expansion of other PlanetRx.com
communities. Payments by these companies to us for services that we provide to
them may be at risk in future periods if these companies become subject to
external interference.
We depend on a limited number of suppliers and third-party carriers; if
they do not perform, we will not be able to effectively ship orders. To
generate the significant customer traffic, volume of purchases and repeat
purchases that we believe are crucial to obtaining sufficient revenues, we must
develop and maintain customer trust in the timing and accuracy of our product
deliveries. We purchase a substantial majority of our prescription and over-
the-counter products from one vendor, McKesson. We have a multi-year agreement
with McKesson that requires us to purchase 80% of our prescription drugs, non-
prescription drugs, home healthcare products, sundries and health and beauty
21
aids from McKesson. However, if McKesson were unwilling or unable to supply
products to us in sufficient quantities and in a timely manner, we may not be
able to secure alternative suppliers on acceptable terms in a timely manner, or
at all. Although our agreement with McKesson has a multi-year term, it can be
terminated by us or by McKesson upon 60 days' notice.
In addition to McKesson, we use other suppliers, particularly with
respect to our other product categories. These suppliers may not continue to
sell products to us on existing terms and we may not be able to establish new
or extend current fulfillment terms on a timely or acceptable basis or at all.
Negotiating and implementing relationships with additional vendors or
distributors may take substantial time and resources. If we cannot develop and
maintain relationships with vendors that allow us to obtain sufficient
quantities of products on acceptable commercial terms, our business may be
harmed.
We also rely on third-party carriers for product shipments, including
shipments to and from our distribution facilities. We are therefore subject to
the risks, including employee strikes and inclement weather, associated with
our carriers' ability to provide delivery services to meet our fulfillment and
shipping needs. Failure to deliver products to our customers in a timely and
accurate manner would harm our reputation and our business and results of
operations.
If we fail to provide updated healthcare content and other features that
consumers demand, we will not be able to attract or retain customers, which
would result in slower revenue growth. If we fail to update and improve our
healthcare content and interactive tools in a timely and efficient manner, we
may not be able to attract or retain customers. We must continue to provide
professionally created healthcare content, interactive tools and other features
that consumers demand. This will require the expenditure of significant funds
and demand a material amount of time of senior management. In addition, we must
also anticipate and respond quickly to consumer preferences and demands
regarding healthcare information.
Pharmacy or prescription processing errors could produce liability and
significant negative publicity. Mistakes relating to the dispensation of
prescription drugs could produce liability and negative publicity that would be
adverse to our business. Pharmacies occasionally make mistakes relating to
prescriptions, dosage and other aspects of the medication dispensing process.
We expect that sales of pharmaceutical products will account for a significant
percentage of our revenues. Because we distribute these products directly to
the customer, we are the most visible participant in the medication
distribution chain. While we do carry product liability insurance, it may be
insufficient to cover potential claims.
If a regulatory body alleges that we have engaged in the practice of
medicine, we may be subject to significant liabilities. The practice of
medicine requires licensing under applicable state law. It is not our intent to
practice medicine and we have structured our websites and our business to avoid
violation of state licensing requirements. However, a state regulatory
authority could at some time allege that some portion of our business violates
these statutes. An allegation that we practice medicine could result in
significant liabilities. Further, any liability based on a determination that
we engaged in the unlawful practice of medicine may be excluded from coverage
under the terms of our general liability insurance policy.
Information provided by our pharmacists or on our PlanetRx.com website or
satellite websites may result in liability or negative publicity. In the event
that our websites or our pharmacists provide erroneous or misleading
information to our customers, we may be subject to liability or negative
publicity that could have an adverse impact on our business. Our pharmacists
are required by law to offer counseling to our customers about medication,
dosage, delivery systems, common side effects and other information deemed to
be significant by the pharmacists. Our pharmacists may have a duty to warn
customers regarding any potential adverse effects of a prescription drug if the
warning could reduce or negate these effects. This counseling is in part
accomplished through e-mail, our toll-free
22
telephone service and inserts included with the prescription, which may
increase the risk of miscommunication because the customer is not personally
present or may not have provided all relevant information to the pharmacist. In
addition, information we provide through our Ask the Pharmacist service on our
websites may subject us to liability to the extent that it contains any
inaccuracies.
We also post product and health-related information on our PlanetRx.com
website and related satellite websites. Moreover, because visitors to our
satellite sites post content unedited by us, this content could give rise to
liability for us. This creates the potential for claims to be made against us
for negligence, personal injury, wrongful death, product liability,
malpractice, invasion of privacy or other legal theories based on our product
or service offerings. To the extent that our content is perceived as promoting
one product over another, our reputation could be harmed. Because online
pharmacies are in an early stage of development, the amount of negative
publicity that we or the online pharmacy industry receive could be
disproportionate in relation to the negative publicity received by traditional
pharmacies.
Although we carry general liability, product liability and professional
liability insurance, our insurance may not cover potential claims of this type
or may not be adequate to protect us from all liability that may be imposed. In
addition, we could face severe negative publicity if we are sued on these or
other grounds, which could hurt the PlanetRx.com brand and prevent us from
attracting and retaining customers. We cannot be certain that we will be able
to maintain general liability, product liability and professional liability
insurance in the future on acceptable terms or with adequate coverage against
potential liabilities.
We may be unable to accommodate increased consumer traffic on our
website, which would limit our ability to increase sales. If we fail to
accommodate increased traffic on our website, our business may be seriously
harmed. Our commerce revenues depend on the number of customers who use our
website to purchase products. We depend on the satisfactory performance,
reliability and availability of our websites, transaction processing systems,
network infrastructure, customer support center, distribution and shipping
systems.
We will be required to add additional software and hardware and further
develop and upgrade our existing technology, transaction-processing systems,
network infrastructure and distribution facilities to accommodate increased
traffic on our websites and increased sales volume. Our inability to scale our
systems may cause unanticipated system disruptions, slower response times,
degradation in levels of customer service or impaired quality and speed of
order fulfillment. We may be unable to effectively upgrade and expand our
transaction-processing systems to accommodate increases in the use of our
websites.
We may suffer systems failures on our websites which could result in
negative publicity and reduce the volume of products sold. From time to time,
we have experienced temporary system interruptions in connection with
dramatically increased traffic on our website in response to promotional
activities. Although these interruptions have not significantly harmed our
operations, any system failure that results in the unavailability of our
websites or reduced order fulfillment performance could result in negative
publicity and reduce the volume of products sold, which would negatively affect
our business. The satisfactory performance, reliability and availability of our
websites, transaction processing systems and network infrastructure are
critical to our reputation and our ability to attract and retain customers and
to maintain adequate customer service levels.
In addition, because we outsource some aspects of our system, the cause
of system interruptions may be outside of our control, and therefore we may not
be able to correct any problem in a timely manner or at all. For example, we
rely substantially on Cybercash to handle many of the elements of our
transaction processing.
Our growth and changing operations have placed a significant burden on
our management system and resources, and any inability to manage this growth
could result in higher operating costs and lower gross margins. We have
expanded our operations rapidly since our inception and the launch of our
PlanetRx.com website in March 1999. The number of
23
our employees increased from 33 on December 31, 1998 to 433 on December 31,
1999. Additionally, many of our senior management have joined us within the
last twelve months. We intend to hire additional personnel in order to pursue
existing and potential market opportunities. Our growth has placed, and our
anticipated future operations will continue to place, a significant strain on
our management systems and resources, which could result in slower revenue
growth, increased operating costs and lower gross margins. Our ability to
successfully offer products and services and implement our business strategy in
a rapidly evolving market requires an effective planning and management
process. We also expect that we will need to continue to improve our
transaction-processing, operational, financial and managerial controls and
reporting systems and procedures as we grow.
Many of our senior management have no prior management experience at
public companies, and many of our executive officers have no prior management
experience in the healthcare industry. We cannot be certain that our current
and planned personnel, systems, procedures and controls will be adequate to
support our future operations, that management will be able to hire, train,
retain, motivate and manage required personnel or that our management will be
able to successfully identify, manage and exploit existing and potential market
opportunities.
If we are unable to attract and train adequate numbers of customer
service personnel, we may not be able to provide sufficient customer
service. Our business depends in part on our ability to maintain superior
customer service. If we are unable to attract and train adequate numbers of
customer service personnel, our efforts to establish our brand may be harmed
and our business results may be impaired. We will need to commit significant
additional financial resources to attract and train customer service personnel
in order to provide our customers with high quality customer service.
We may be unable to expand the breadth and depth of our product offerings
in a cost-effective and timely manner. It is important to our future success to
expand the breadth and depth of our product offerings. For example, we recently
introduced the sale of branded cosmetics and salon hair care products on our
PlanetRx.com website. Expansion of our product categories and product offerings
in this manner will require significant additional expenditures and could
strain our management, financial and operational resources. For example, we may
need to incur significant marketing expenses, develop relationships with new
suppliers or manufacturers, or comply with new regulations. We cannot be
certain that we will be able to expand our product categories or offerings in a
cost-effective or timely manner, or that we will be able to offer every product
in demand by our customers. Furthermore, any new product offering that is not
favorably received by consumers could damage our reputation. The lack of market
acceptance of new products or our inability to generate satisfactory revenues
from expanded product offerings to offset their costs could harm our business.
If we do not successfully expand our distribution operations, we may not
be able to meet customer demand, which would result in loss of customers and
revenues. If we do not successfully expand our distribution operations on an
ongoing basis to accommodate increases in demand, we will not be able to
fulfill our customers' orders in a timely manner, which would harm our
business. All of our distribution operations are handled at our facilities in
Memphis, Tennessee. Any future expansion may cause disruptions in our business
and may be insufficient to meet our ongoing distribution requirements.
We may be unable to meet our future capital requirements, which would
impair our ability to fund our operations. We require substantial working
capital to fund our operations. We expect that funds from operations and the
proceeds from the sale of our common stock will be sufficient to fund our
operations for the next twelve months, but we cannot assure you that we will be
able generate sufficient funds from our operations after that time, in which
case, we may need to raise additional funds. However, we cannot be sure that
additional financing would be available to us on favorable terms or at all.
If we raise funds by issuing equity, equity-related or debt securities,
these securities may have rights, preferences and privileges that are senior to
our existing common stock. In addition, the issuance of these securities may
cause immediate and substantial dilution to our existing stockholders.
24
We face the risk of inventory theft and diversion, which could result in
increased operating costs. Many of our products are valuable, and their small
size and packaging render them particularly susceptible to theft and diversion
in the course of fulfillment and distribution. If the security measures we use
at our distribution center and during the distribution process do not prevent
significant inventory theft and diversion, our gross profit margins and results
of operations may be harmed.
If our online security measures fail, we could incur significant
liabilities. If third parties were able to penetrate our network security or
otherwise misappropriate our users' personal information, such as prescription
or health condition information, we could be subject to liability, including
lawsuits. This would be costly, divert the attention of our management and
cause significant harm to our reputation.
We are exposed to risks associated with credit card fraud, which may
reduce collections and discourage online transactions. If we fail to adequately
control fraudulent credit card transactions, our revenues and results of
operations would be harmed because we do not carry insurance against this risk.
Under current credit card practices, we are liable for fraudulent credit card
transactions because we do not obtain a cardholder's signature.
If one or more of our pharmacy licenses is not renewed, we may not be
able to ship our products into markets into which we currently deliver our
products. We currently hold pharmacy licenses that allow us to ship into all
U.S. states and territories, and these licenses generally must be renewed on an
annual basis. If one or more of these licenses is not renewed, for whatever
reason, our business and reputation would be significantly harmed.
Government regulation of the health care and pharmacy industries may
expose us to risks that we may be fined or exposed to civil or criminal
liability, receive negative publicity or be prevented from shipping products
into one or more states. Our business is subject to extensive federal, state,
and local regulations, many of which are specific to pharmacies and the sale of
over-the-counter drugs. Many of these regulations are new and subject to
varying interpretations, which makes the task of assuring compliance difficult.
Noncompliance with one or more of these regulations could result in substantial
fines and other monetary penalties, exclusion from participation in some
networks, and/or criminal sanctions which could adversely affect our business.
We are also subject to laws and regulations regarding homeopathic drugs,
and we may face enforcement actions, lawsuits or claims asserting that we have
not complied with these laws and regulations. As we expand our product and
service offerings, more of our products and services will likely be subject to
regulation by the FDA, which regulates drug advertising and promotion.
Complying with FDA regulations is time consuming, burdensome and expensive, and
could delay our introduction of new products and services.
The U.S. House of Representatives Committee on Commerce and the General
Accounting Office are conducting a review of online pharmacies, including the
current laws that govern pharmacy operations, and the potential for abuses by
some online sites, focusing on those that do not require the submission of a
valid prescription issued by the customer's physician. In addition, in December
1999 the Clinton administration announced a proposal to eliminate illegal sales
of prescription drugs over the Internet by unlicensed Web site operators. If
approved by Congress, the proposal would, among other things, establish new
federal requirements for Internet pharmacies to ensure that they comply with
state and federal laws, create new civil penalties for the illegal sale
pharmaceuticals, and authorize additional federal enforcement powers. We
believe that any regulations resulting from these investigations or the Clinton
administration's proposal will likely result in increased reporting and
monitoring requirements, which could be burdensome and increase our expenses.
Other legislation and regulations currently being considered at the federal and
state level could affect our business, including legislation or regulations
relating to confidentiality of patients records, including electronic access
and storage of such records, as well as the inclusion of prescription drugs as
a Medicare benefit. In addition, various state legislatures are considering new
legislation related to the regulation of nonresident pharmacies. Compliance
with new laws or regulations could increase our expenses.
25
The Health Insurance Portability and Accountability Act of 1996 mandates
the use of standard transactions, standard identifiers, security and other
provisions by the year 2000. Regulations have been proposed to implement these
requirements, and we are designing our applications to comply with the proposed
regulations. However, until these regulations become final, possible changes in
these regulations could cause us to sue additional resources and lead to delays
as we revise our Web site and operations.
Until recently, Health Care Financing Administration guidelines
prohibited transmission of Medicare eligibility information over the Internet.
We are also subject to extensive regulation relating to the confidentiality and
release of patient records. Additional legislation governing the distribution
of medical records exists or has been proposed at both the state and federal
level. It may be expensive to implement security or other measures designed to
comply with any new legislation. Moreover, we may be restricted or prevented
form delivering patient records electronically. This could have an adverse
impact on our ability to gain and retain customers.
Our facilities, systems and operations are vulnerable to natural
disasters and other unexpected problems. Fire, flood, power loss,
telecommunications failure, break-ins, earthquakes, tornadoes and similar
events could damage our communications hardware and other computer hardware
operations, which are located in South San Francisco, California and our
distribution center and pharmacy, which are located in Memphis, Tennessee. This
could cause interruptions or delays in our business, loss of data or render us
unable to accept and fulfill customer orders. In addition, computer viruses,
electronic break-ins or other similar disruptions could harm our websites. We
have no formal disaster recovery plan and our insurance may not adequately
compensate us for losses that may occur due to failures or interruptions in our
systems.
The loss of any of our key personnel, or our failure to attract and
retain other highly qualified personnel in the future, could result in an
inability to manage our growing operations. The loss of the services of one or
more of our key personnel could seriously disrupt our business. We depend on
the continued services and performance of our senior management and other key
personnel, particularly William J. Razzouk, Chief Executive Officer and
Chairman of the Board. Our future success also depends upon the continued
service of our executive officers and on our ability to attract and retain key
sales, marketing and support personnel, as well as pharmacists and software
developers. Competition for these individuals is intense, and we may not be
able to attract, assimilate or retain additional highly qualified personnel in
the future. Many of our senior management joined us within the last twelve
months, including Michael Beindorff our President and Chief Operating Officer,
and Steve Valenzuela, our Senior Vice President and Chief Financial Officer.
Our future success depends on the ability of these officers to effectively work
together with our original management team. Except for Mr. Razzouk, none of our
officers or key employees is bound by an employment agreement. Our
relationships with these officers and key employees are at will. We do not have
"key person" life insurance policies covering any of our employees.
We may be unable to protect the intellectual property rights upon which
our business relies, which could harm our competitiveness and cause customer
confusion. We regard our copyrights, service marks, trademarks, trade dress,
trade secrets and similar intellectual property as critical to our success. We
rely on trademark and copyright law, trade secret protection and
confidentiality or license agreements with our employees, customers, partners
and others to protect our proprietary rights. These legal protections afford
only limited protection for our intellectual property and trade secrets. We
have filed applications for United States trademark registrations for, among
others, "PlanetRx.com." We may be unable to secure this registration. It is
also possible that our competitors or others will adopt service names similar
to ours, thereby impeding our ability to build brand identity and possibly
leading to customer confusion. In addition, there could be potential trade name
or trademark infringement claims brought by owners of other registered
trademarks or trademarks that incorporate variations of the term PlanetRx.com.
Any claims or customer confusion related to our trademark, or our failure to
obtain trademark registration, would negatively affect our business.
26
Effective trademark, service mark, copyright and trade secret protection
may not be available in every country in which we will sell our products and
services online. Furthermore, the relationship between regulations governing
domain names and laws protecting trademarks and similar proprietary rights is
unclear. Therefore, we may be unable to prevent third parties from acquiring
domain names that are similar to, infringe upon or otherwise decrease the value
of our trademarks and other proprietary rights.
Litigation may be necessary in the future to enforce our intellectual
property rights, to protect our trade secrets and domain names and to determine
the validity and scope of the proprietary rights of others. If third parties
prepare and file applications in the United States that claim trademarks used
or registered by us, we may oppose those applications and be required to
participate in proceedings before the United States Patent and Trademark Office
to determine priority of rights to the trademark, which could result in
substantial costs to us. Any litigation or adverse priority proceeding could
result in substantial costs and diversion of resources and could seriously harm
our business and operating results. Our means of protecting our proprietary
rights may not be adequate, and our competitors could independently develop
similar technology.
We may not be able to acquire new domain names or maintain our existing
ones. Our strategy is dependent, in part, on our ability to use our satellite
websites and domain names to increase revenues. We believe that operating
satellite websites with names like "diabetes.com" that consumers can easily
locate and that provide useful information will attract consumers to these
websites and, by having links to the PlanetRx.com website, will increase
traffic and revenue opportunities. We currently hold the Internet domain name
"PlanetRx.com," as well as various other related names, including
arthritis.com, diabetes.com and cancer.com. Domain names generally are
regulated by Internet regulatory bodies. The regulation of domain names in the
U.S. and in foreign countries is subject to change. Regulatory bodies could
establish additional top-level domains, appoint additional domain name
registrars or modify the requirements for holding domain names, which could
result in the creation of domain names similar to ours. As a result, we may be
unable to acquire or maintain the "PlanetRx.com" domain name or our other
domain names in all of the countries in which we conduct business.
The relationship between regulations governing domain names and laws
protecting trademarks and similar proprietary rights is unclear. Therefore, we
could be unable to prevent third parties from acquiring domain names that
infringe or otherwise decrease the value of our trademarks and other
proprietary rights.
We may face costly product liability claims by consumers. The products we
carry, including prescription drugs, non-prescription drugs and dietary
supplements, are particularly susceptible to product liability claims. Any
claim of product liability by a consumer against us, regardless of merit, could
be costly financially and could divert the attention of our management. It
could also create negative publicity, which would harm our business. Although
we maintain product liability insurance, it may not be sufficient to cover a
claim if one is made.
We may be found to infringe proprietary rights of others, which could
result in significant liabilities. Third parties may claim infringement by us
with respect to past, current or future proprietary rights. We expect that
participants in our markets will be increasingly subject to infringement claims
as the number of services and competitors in our industry segment grows. Any
infringement claim, whether meritorious or not, could be time-consuming, result
in costly litigation or require us to enter into royalty or licensing
agreements. These royalty or licensing agreements might not be available on
terms acceptable to us or at all.
If we engage in any acquisitions, we will incur a variety of costs, and
the anticipated benefits of the acquisition may never be realized. If
appropriate opportunities present themselves, we may attempt to acquire
businesses, technologies, services or products that we believe are a strategic
fit with our business. We currently have no commitments or agreements with
respect to any material acquisitions and no material acquisition is currently
being pursued. If we do undertake any transaction of this sort, the process of
integrating an acquired business, technology,
27
service or product may result in unforeseen operating difficulties and
expenditures and may absorb significant management attention that would
otherwise be available for ongoing development of our business. Moreover, the
anticipated benefits of any acquisition may fail to be realized. Future
acquisitions could result in potentially dilutive issuances of equity
securities, the incurrence of debt, contingent liabilities and/or amortization
expenses related to goodwill and other intangible assets, which could adversely
affect our business, results of operations and financial condition.
In addition, recent proposed changes in the Financial Accounting
Standards Board rules for merger accounting may affect our ability to make
acquisitions or be acquired. For example, elimination of the "pooling" method
of accounting for mergers could increase the amount of goodwill that we would
be required to account for if we merge with another company, which would have
an adverse financial impact on our future operating results. Further,
accounting rule changes that reduce the availability of write-offs for in-
process research and development costs in connection with an acquisition could
result in the capitalization and amortization of these costs and negatively
impact results of operations in future periods.
Year 2000 issues could affect our business. Even though the date is now
past January 1, 2000 and we have not experienced any immediate adverse impact
from the transition to the Year 2000, we cannot provide assurance that our
suppliers and customers have not been affected in a manner that is not yet
apparent. In addition, certain computer programs that were date sensitive to
the Year 2000 may not process the Year 2000 as a leap year and any negative
consequential effects may remain unknown.
We are controlled by officers, directors and entities affiliated with
them. Based upon shares outstanding as of January 31, 2000, executive officers,
directors and entities affiliated with them will, in the aggregate,
beneficially own approximately 54.9% of our outstanding common stock. These
stockholders, if acting together, would be able to significantly influence all
matters requiring approval by our stockholders, including the election of
directors and the approval of mergers or other business combination
transactions.
Antitakeover provisions applicable to us could preclude an acquisition,
even if an acquisition would be beneficial to our stockholders. Provisions of
our certificate of incorporation, bylaws and Delaware law could make it more
difficult for a third party to acquire us, even if doing so would be beneficial
to our stockholders.
We depend on continued use of the Internet and growth of the online
drugstore market. Our future revenues and profits, if any, substantially depend
upon the widespread acceptance and use of the Internet as an effective medium
of business and communication by our target customers. Rapid growth in the use
of and interest in the Internet has occurred only recently. As a result,
acceptance and use may not continue to develop at historical rates, and a
sufficiently broad base of consumers may not adopt, and continue to use, the
Internet and other online services as a medium of commerce.
In addition, the Internet may not be accepted as a viable long-term
commercial marketplace for a number of reasons, including potentially
inadequate development of the necessary network infrastructure or delayed
development of enabling technologies and performance improvements. Our success
will depend, in large part, upon third parties maintaining the Internet
infrastructure to provide a reliable network backbone with the speed, data
capacity, security and hardware necessary for reliable Internet access and
services.
Further, the online market for drugstore products is in its infancy. The
market is significantly less developed than the online market for books,
auctions, music, software and numerous other consumer products. Even if use of
the Internet and electronic commerce continues to increase, the rate of growth,
if any, of the online drugstore market could be significantly less than the
online market for other products. Our rate of revenue growth could therefore be
significantly less than other online merchants.
28
If we do not respond to rapid technological changes, our services could
become obsolete and our business would be seriously harmed. As the Internet and
online commerce industry evolve, we must license leading technologies useful in
our business, enhance our existing services, develop new services and
technology that address the increasingly sophisticated and varied needs of our
prospective customers and respond to technological advances and emerging
industry standards and practices on a cost-effective and timely basis. We may
not be able to successfully implement new technologies or adapt our Web store,
proprietary technology and transaction-processing systems to customer
requirements or emerging industry standards. If we are unable to do so, it
could adversely impact our ability to build the PlanetRx.com brand and attract
and retain customers.
Risks Related to Regulation of Internet Commerce
If we are required to charge taxes on purchases, we may have to increase
prices, which could lead to a loss of sales, or could result in increased net
losses. We do not collect sales or other similar taxes in respect of goods sold
by PlanetRx.com, except from purchasers located in California, Tennessee and
Missouri. However, one or more additional states may seek to impose sales tax
collection obligations on out-of-state companies which engage in or facilitate
online commerce, and a number of proposals have been made at the state and
local level that would impose additional taxes on the sale of goods and
services through the Internet. These proposals, if adopted, could substantially
impair the growth of e-commerce, and could adversely affect our ability to
derive financial benefit from our commercial activities. Additionally, the
imposition of these taxes would force online retailers to manage a more complex
transaction processing system.
Government regulation of the Internet and data transmission over the
Internet could affect our operations. Our customers regularly provide us with
confidential information, such as personal health information and credit card
numbers. Laws and regulations directly applicable to communications or commerce
over the Internet are becoming more prevalent. A recent session of the United
States Congress resulted in legislation governing children's privacy,
copyrights, taxation and the transmission of sexually explicit material. The
European Union recently enacted its own privacy regulations. Laws governing the
Internet, however, remain largely unsettled, even in areas where there has been
some legislative action. It may take years to determine whether and how
existing laws such as those governing intellectual property, privacy, libel and
taxation apply to the Internet. In addition, the growth and development of the
market for online commerce may prompt calls for more stringent consumer
protection laws, both in the United States and abroad, that may impose
additional burdens on companies conducting business online. The adoption or
modification of laws or regulations relating to the Internet could adversely
affect our business.
We may face potential liability for invasion of privacy. We have a policy
against using personally identifiable information obtained from users of our
online personal service infrastructure without the user's permission. In the
past, the Federal Trade Commission has investigated companies that have used
personally identifiable information without permission or in violation of a
stated privacy policy. If we use this information without permission or in
violation of our policy, we may face potential liability for invasion of
privacy for compiling and providing information to our corporate customers and
strategic partners.
ITEM 2. PROPERTIES
The Company's principal executive offices are located in South San
Francisco, California, where the company leases approximately 31,000 square
feet under a lease that expires in June 2002. The Company also leases an
aggregate of approximately 165,000 square feet for our distribution facilities
in Memphis, Tennessee, under three leases that expire in September and December
2003 and July 2004.
29
ITEM 3. LEGAL PROCEEDINGS
From time to time the Company is subject to legal proceedings and claims
in the ordinary course of business, including claims of alleged infringement of
trademarks, copyrights and other intellectual property rights. The Company is
not currently aware of any legal proceedings or claims that the Company
believes will have, individually or in the aggregate, a material adverse effect
on the Company's financial position or results of operations.
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
No matters were submitted to a vote of security holders during the fourth
quarter of fiscal year 1999.
30
PART II
ITEM 5. MARKET FOR THE REGISTRANT'S COMMON STOCK AND RELATED STOCKHOLDER
MATTERS
Market Information. On October 7, 1999, the Company's common stock began
trading on the NASDAQ National Market under the symbol "PLRX." Prior to that
date, there was no public market for our common stock. The following table sets
forth the high and low closing sale prices for the common stock for the period
indicated, as reported by the NASDAQ National Market.
Common Stock Price
--------------------
High Low
--------- ---------
Year ended December 31, 1999
Fourth Quarter (from October 7, 1999)........... $ 26.00 $ 14.50
As of January 31, 2000 there were 408 stockholders of record of the
common stock, although there are a larger number of beneficial owners.
Dividends
We have never declared or paid cash dividends on its common stock. We
currently intend to retain all future earnings to finance future growth and,
therefore, do not anticipate paying any cash dividends in the foreseeable
future.
Changes in Securities
None.
Recent Sales of Unregistered Securities
None.
31
ITEM 6. SELECTED FINANCIAL DATA
(IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
March 31, 1995
Year Ended December 31, (inception) to
-------------------------------------- December 31,
1999 1998 1997 1996 1995
-------- -------- -------- -------- --------------
Statement of Operations
Data:
Net revenue:
E-commerce............ $ 7,856 $ -- $ -- $ -- $ --
Sponsorship........... 1,143 -- -- -- --
-------- -------- -------- -------- ------------
8,999 -- -- -- --
======== ======== ======== ======== ============
Cost of net revenue:
E-commerce............ 7,489 -- -- -- --
Sponsorship........... 100 -- -- -- --
-------- -------- -------- -------- ------------
7,589 -- -- -- --
-------- -------- -------- -------- ------------
Gross profit............ 1,410 -- -- -- --
-------- -------- -------- -------- ------------
Operating expenses:
Marketing and sales... 55,184 907 -- -- --
Product development... 12,946 1,025 113 7 22
General and
administrative....... 6,448 541 23 -- --
Amortization of
intangible assets.... 9,627 -- -- -- --
Stock-based
compensation......... 15,647 1,650 -- -- --
-------- -------- -------- -------- ------------
Total operating
expenses........... 99,852 4,123 136 7 22
-------- -------- -------- -------- ------------
Operating loss.......... (98,442) (4,123) (136) (7) (22)
Interest income......... 2,691 38 -- -- --
Interest expense........ (2,263) (2) (1) -- --
-------- -------- -------- -------- ------------
Net loss................ $(98,014) $ (4,087) $ (137) $ (7) $ (22)
======== ======== ======== ======== ============
Effect of anti-dilution
provisions of Series B
Preferred Stock........ (1,009) -- -- -- --
Net loss available to
Common stockholders.... $(99,023) $ (4,087) $ (137) $ (7) $ (22)
======== ======== ======== ======== ============
Basic and diluted net
loss per share(1)...... $ (7.74) $ (9.12) $ -- $ -- $ --
======== ======== ======== ======== ============
Basic and diluted pro
forma net loss per
share(1)............... $ (3.52)
========
Weighted average shares
used to compute basic
and diluted net loss
per share(1)........... 12,790 448 -- -- --
======== ======== ======== ======== ============
Weighted average shares
used to compute pro
forma basic and diluted
net loss per share(1).. 28,137
========
32
December 31,
---------------------------------------------
1999 1998 1997 1996 1995
-------- -------- -------- -------- --------
(in thousands)
Balance Sheet Data:
Cash and cash equivalents..... $116,748 $ 935 $ 15 $ 5 $ 5
Working capital (deficit)..... 122,595 581 (19) 1 3
Total assets.................. 338,515 5,707 36 7 7
Borrowings and capital lease
obligations, long-term....... 6,847 2 10 -- --
Total stockholders' equity
(deficit).................... 315,645 3,469 (8) 3 5
- --------
(1) See Note 1 of Notes to the Financial Statements for an explanation of the
determination of the number of shares and share equivalents used in
computing per share and pro forma per share amounts.
33
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS
This Report contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934, including, without limitation, statements regarding our
expectations, beliefs, intentions or future strategies that are signified by
the words "expects", "anticipates", "intends", "believes", or similar language.
All forward-looking statements included in this document are based on
information available us on the date hereof, we assume no obligation to update
any such forward-looking statements. Actual results could differ materially
from those projected in the forward-looking statements. In evaluating our
business, prospective investors should carefully consider the information set
forth below under the caption "Risk Factors" in addition to the other
information set forth herein. We caution investors that our business and
financial performance are subject to substantial risks and uncertainties.
Overview
PlanetRx.com is a leading online healthcare destination for commerce,
content and community. Our e-commerce website, www.PlanetRx.com, which we
launched on March 18, 1999, provides a convenient, private and informative
shopping experience for health and personal care products. We offer products in
six categories: prescription drugs; non-prescription drugs; personal care;
beauty and spa; vitamins, herbs and nutrition; and medical supplies. Our
eCenters, located within the PlanetRx.com website, incorporate content that
addresses a variety of health-related topics. In addition, we own and operate a
network of websites targeting specific healthcare conditions by providing
relevant content and a destination for online communities. These condition-
specific websites, which include diabetes.com, depression.com, obesity.com, and
alzheimers.com, are linked to the PlanetRx.com website.
We were incorporated in Delaware on March 31, 1995 and were in
development stage through December 31, 1998. In March 1999, upon the launch of
our website, we began to recognize our initial revenues. In October 1999, we
completed our initial public offering. From our inception through the launch of
our PlanetRx.com website, we did not generate any sales and our operating
activities consisted mainly of developing our business model, constructing our
websites and transaction processing system, researching and developing health-
related content, recruiting and training employees, gaining necessary funding,
negotiating advertising contracts with several of the major Internet portals,
building our pharmacy and distribution center and establishing the PlanetRx.com
brand name.
Since launching our PlanetRx.com website, we have continued these
activities and, in addition, increased the breadth of our product offerings,
expanded our online information resources, developed new services such as
online communities, community message boards and support groups and identified
and executed strategic partnerships.
In January 2000, we signed an agreement with CCN, the nation's largest
PPO (preferred provider organization), making PlanetRx.com the exclusive online
pharmacy for CCN whose members include eight million HMO lives and 24-million
worker compensation lives. The agreement also provides us access to CCN's
340,000 participating physicians. We are developing marketing plans together
with CCN to promote PlanetRx.com as the Internet destination for CCN members to
fill prescriptions online. The Company will record fees paid under the
agreement as marketing and sales expense as incurred.
In December 1999, working through Express Scripts, we entered into a
strategic alliance with a pharmaceutical company. Under the terms of the
agreement, the company is the exclusive sponsor within our unique Web site for
allergy sufferers.
In October 1999, we completed our initial public offering of 6,900,000
shares (including the exercise of the underwriter's overallotment option) at a
price of $16.00 per share. We received net cash proceeds of approximately
$101.0 million, after underwriting discounts and offering costs.
34
In October 1999, we completed a series of agreements with Express
Scripts, Inc. and its wholly owned subsidiary, YourPharmacy.com. We issued
10,369,990 shares of its Common Stock, valued at approximately $168.0 million
to Express Scripts, in exchange for selected assets totaling $86,000 and
liabilities totaling $3.4 million of YourPharmacy.com. The total purchase price
of approximately $193.5 million also consisted of the estimated fair value of
1,810,019 options to purchase the our Common Stock in exchange for outstanding
YourPharmacy.com options, as well as direct acquisition costs. The allocation
of the purchase price resulted in an excess purchase consideration over
tangible net liabilities of approximately $193.4 million, which has been
allocated to intangible assets being amortized over 5 years. We amortized
approximately $8.4 million for the year ended December 31, 1999, and expects to
amortize $38.7 million in 2000, 2001, 2002 and 2003, and $30.3 million in 2004.
Results of operations for YourPharmacy.com have been included with ours for
periods subsequent to the date of acquisition.
In addition to the acquisition of YourPharmacy.com, Inc., the Company
completed an agreement with Express Scripts in which members are able to use
their reimbursement plan to fill prescriptions at PlanetRx.com.
The Company entered into a separate agreement with Express Scripts in
which PlanetRx.com will pay Express Scripts a marketing fee for the promotion
of the PlanetRx.com website. The Company is obligated to pay five annual
payments of $14.7 million. The Company may be obligated to pay additional
incremental amounts based on Express Scripts' member activity on the
PlanetRx.com website. Express Scripts has committed to invest a substantial
portion of this fee in marketing PlanetRx.com to Express Scripts' 37.5 million
members in the year 2000. At December 31, 1999, the Company has recorded $3.2
million of accrued marketing expense related to this agreement.
In September 1999, we entered into a three-year sponsorship and a three-
year content license agreement with iVillage, Inc. Under the terms of the
agreements, we will be provided with a specific number of advertising
impressions featuring us as the exclusive online full service pharmacy devoted
to health and wellness needs and rights to certain online content. In
consideration, we have agreed to pay approximately $22.5 million over a three-
year term. In addition, to further enhance the strategic relationship between
iVillage and us, we issued 371,103 shares of series D preferred stock to
iVillage for aggregate consideration of $7.5 million. We paid $9.0 million
during the year ended December 31, 1999 and recognized $1.1 million and
$800,000 million in advertising expense and content acquisition expense,
respectively during that same period.
In May 1999, we entered into a strategic alliance with a major
pharmaceutical company. Under the terms of the agreement, this pharmaceutical
company is the exclusive therapeutic disease state management sponsor within
our diabetes.com community. We plan to enter into similar agreements with other
third parties in connection with the expansion of other PlanetRx.com
communities.
In December 1998, we entered into a three-year marketing agreement with
AOL. Under the terms of the agreement, AOL will provide us with advertising
featuring us as an online pharmacy in exchange for $15.0 million over the
three-year term. We paid $6.3 million and $1.2 million during the years ended
December 31, 1999 and 1998, respectively. We recognized $4.0 million in
advertising expense for the year ended December 31, 1999 under this agreement.
To date, we have entered into a number of intellectual property
acquisitions and strategic agreements and have focused on increasing the number
of visitors to our websites and increasing our sales volume. In December 1998,
we issued approximately 198,000 shares of common stock to an employee for
services rendered in connection with the acquisition and transfer of domain
names. We recorded the estimated fair value of the stock of $614,000 as a
prepaid asset, and reclassified such amount to intangible assets upon the
transfer of such names in January 1999. The fair value of the stock will be
amortized as stock-based compensation expense over the estimated useful life,
which is deemed to be two years. In June 1999, we issued approximately 342,000
shares of common stock to a
35
company affiliated with an employee for additional domain names. We recorded
the estimated fair value of the stock of $3.8 million as an intangible asset.
The fair value of the stock will be amortized as stock-based compensation
expense over the estimated useful life, which is deemed to be two years. We are
currently incorporating these domain names into the PlanetRx.com community.
In March 2000, the exclusive therapeutic disease state management sponsor
on our diabetes.com website voluntarily withdrew one of their diabetes drugs
from the market following a request from the US Food and Drug Administration.
We are uncertain of the impact this action will have on our future sponsorship
revenues related to the agreement with this sponsor.
Results of Operations
Net Revenue. We commercially launched the PlanetRx.com website on March
18, 1999. Prior to our launch, we generated no net revenue. Net revenues for
the year ended December 31, 1999 were $9.0 million. Of this amount,
$7.9 million, or 87%, was e-commerce revenue and $1.1 million, or 13%, was
sponsorship revenue. We recognize revenue from product sales, net of allowances
for coupons, discounts and estimated returns, when the product is shipped from
our warehouse to the customer. Outbound shipping and handling charges, which
are charged to the customer, are included in net revenue. We provide an
allowance for sales returns, based on historical experience, in the period
revenues are recognized. Payment for product sales is generally made by credit
card. We recognize sponsorship revenue ratably over the related service period.
Cost of Net Revenue
Our cost of net revenue for the year ended December 31, 1999 was $7.6
million. Our gross margin that period was 16%. Prior to our commercial launch
of our PlanetRx.com website on March 18, 1999, we generated no costs of net
revenue.
E-commerce. Our cost of net revenue resulting from e-commerce for the
year ended December 31, 1999 was $7.4 million resulting in a gross margin on e-
commerce of 5% for the period. Cost of e-commerce net revenue consists
primarily of the costs of products sold to customers and costs of outbound and
inbound shipping. We expect that our e-commerce margins will fluctuate in the
future as we continue with our customer acquisition programs.
Sponsorship. Our cost of net revenue resulting from sponsorship for the
year ended December 31, 1999 was $100,000 resulting in a gross margin on
sponsorship of 91%. Cost of sponsorship net revenue consists primarily of
amounts paid to the former owners of Internet domain names that have been
incorporated into some of our PlanetRx.com communities. These amounts are
typically a percentage of sponsorship revenue generated in connection with the
corresponding community and are generally capped at a specific dollar amount.
Cost of sponsorship net revenue may also include Internet access fees and
online hosting charges. We expect that the cost of sponsorship revenue will
increase in absolute dollars to the extent that our sponsorship revenue
increases.
Operating Expenses
Marketing and Sales. Marketing and sales expenses increased to
approximately $55.2 million during the year ended December 31, 1999 from
approximately $900,000 for the year ended December 31, 1998. Marketing and
sales expenses consist primarily of advertising and promotional expenditures,
costs of product distribution, including order processing, credit card
commission fees, equipment and supplies, as well as payroll-related expenses.
The year-to-year increases are due primarily to costs relating to marketing and
promotional campaigns as well as costs related to order processing and
distribution and growth in headcount. We expect that as our e-commerce revenue
increases and as we continue to focus on aggressively marketing the
PlanetRx.com brand, our marketing and sales expenses will increase in absolute
dollars.
36
Product Development. Product development expenses were $12.9 million for
the year ended December 31, 1999 compared to $1.0 million and $100,000 for the
years ended December 31, 1998 and 1997, respectively. Product development
costs, consisting primarily of payroll-related expenses for website development
and information technology personnel, Internet access fees, online hosting
charges and costs associated with creating and purchasing editorial and
licensed content, are expensed as incurred, except for certain software
development costs. In January 1999, we adopted Statement of Position ("SOP")
98-1, which requires development costs associated with internal use software to
be charged to operations until certain capitalization criteria are met. There
was no significant impact on our financial position or operating results due to
this adoption. The year-to-year increases are related to the expansion of our
websites and system development and related increased headcount. We believe
that continued investment in product development is critical to attaining our
strategic objectives and, as a result, we expect product development expenses
to increase in absolute dollars.
General and Administrative. General and administrative expenses were $6.4
million for the year ended December 31, 1999 compared to $500,000 and $23,000
for the years ended December 31, 1998 and 1997, respectively. General and
administrative expenses consist primarily of payroll-related expenses for
executive and administrative personnel, corporate facility expenses,
professional service expenses, travel and other general corporate expenses. The
year-to-year increases are primarily related to increases in headcount,
professional service fees, and facilities costs. We expect general and
administrative expenses to increase in absolute dollars as we expand our staff
and incur additional costs related to the anticipated growth of our business.
Amortization of Intangible Assets. Amortization of intangible assets was
$9.6 million for the year ended December 31, 1999. Prior to 1999, we had
recorded no amortization of intangible assets. The amortization recorded in
1999 is attributable to the amortization of intellectual property related to
domain names acquired in 1998 and 1999 and intangible assets resulting from the
purchase of selected assets and liabilities of YourPharmacy.com. The fair value
of the intangible assets associated with the domain names is amortized over
their estimated useful lives, which is deemed to be two years, while the
intangible assets associated with YourPharmacy.com are being amortized over
five years.
Stock-Based Compensation. We recorded total deferred stock-based
compensation of approximately $33.1 million for the twelve months ended
December 31, 1999 and approximately $4.6 million for the year ended December
31, 1998, primarily in connection with stock options granted during these
periods. Our resulting amortization of deferred stock-based compensation
totaled approximately $11.3 million and $900,000 for the years ended December
31, 1999 and 1998, respectively. Our deferred compensation of approximately
$25.5 million will be amortized through 2004.
Interest Income and Expense. Interest income was $2.7 million for the
year ended December 31, 1999 compared to $38,000 for the year ended December
31, 1998. Interest income consists of earnings on our cash and cash equivalents
and short-term investments, and the year-to-year increase relates to higher
average balances in these asset accounts. Interest expense was $2.3 million for
the year ended December 31, 1999 compared to $2,000 for the year ended December
31, 1998. Interest expense consists of interest associated with our notes
payable, borrowings and capital lease obligations. As of December 31, 1999 and
December 31, 1998 the balance outstanding under our interest-bearing
liabilities was approximately $7.3 million compared to approximately $600,000
as of December 31, 1998. We had no substantial interest bearing assets or
liabilities during the year ended December 31, 1997.
Interest expense also includes the non-cash amortization of prepaid debt
issuance costs associated with a warrant and purchase option issued during 1999
in connection with one of our financing arrangements. The warrant and purchase
option provided for the purchase of up to 716,000 shares of our series B
preferred stock for approximately $5.00 per share. During 1999, we recorded
approximately $1.8 million as the fair value of the warrant and purchase option
and recognized non-cash interest expense of approximately $1.8 million.
37
Income Taxes. At December 31, 1999, we had a fully reserved deferred tax
asset of $23.9 million. We have incurred losses from inception through December
31, 1999 and believe, based upon the history of such losses and other factors,
that the weight of available evidence indicates that it is more likely than not
that we will not be able to realize our deferred tax assets and thus a full
valuation reserve has been recorded through December 31, 1999. See Note 6 of
Notes to Financial Statements.
Liquidity and Capital Resources
PlanetRx.com invests excess cash predominantly in debt instruments that
are highly liquid, of high-quality investment grade, and predominantly have
maturities of less than one year with the intent to make such funds readily
available for operating purposes. Prior to our initial public offering, which
closed in October 1999, we financed our operations primarily through private
sales of convertible preferred stock and common stock. At December 31, 1999, we
had cash and cash equivalents and investments in marketable debt securities
totaling $116.7 million compared to $900,000 at December 31, 1998.
Net cash used in operating activities was approximately $72.1 million for
the year ended December 31, 1999, primarily a result of our net loss as well as
increases in prepaid expenses and inventories, partially offset by increases in
accounts payable, accrued expenses and non-cash charges for depreciation and
amortization. For the year ended December 31, 1998, net cash used in operating
activities was approximately $2.0 million primarily consisting of net losses as
well as increases in prepaid expenses, partially offset by increases in
accounts payable, accrued expenses and non-cash charges for interest,
depreciation, amortization, and charitable contributions.
Net cash used in investing activities was approximately $75.0 million
during the year ended December 31, 1999 and $2.9 million during the year ended
December 31, 1998. Net cash used in investing activities for the year ended
December 31, 1999, consisted of net purchases of short-term investments of
approximately $65.1 million and purchases of property and equipment of $9.9
million. Net cash used in investing activities for the year ended December 31,
1998, consisted of the acquisition of equipment and systems, including computer
equipment and fixtures and furniture.
Net cash provided by financing activities of $197.8 million during the
year ended December 31, 1999, was primarily attributable to the October 1999
initial public offering of 6,900,000 shares of common stock for net proceeds of
approximately $101.0 million and other issuances of preferred and common stock.
For the year ended December 31, 1998, net cash provided by financing activities
was $5.9 million, consisting primarily of proceeds of $5.2 million from the
issuance of preferred stock.
As of December 31 1999, our principal commitments consisted of
obligations outstanding under operating leases, a note payable and marketing
agreement with certain Web portals aggregating approximately $102.9 million
through 2005. Although we have no material commitments for capital
expenditures, we anticipate a substantial increase in our capital expenditures
and lease commitments consistent with anticipated growth in operations,
infrastructure and personnel.
We believe that existing cash and investments will be sufficient to meet
our operating requirements for at least the next twelve months; however, we may
need to raise additional funds prior to the expiration of such period. If we
raise additional funds through the issuance of equity, equity-related or debt
securities, such securities may have rights, preferences or privileges senior
to those of the rights of our common stock and our stockholders may experience
additional dilution. We cannot be certain that additional financing will be
available to us on favorable terms when required, or at all.
38
Recent accounting pronouncements
In June 1998 and 1999, the FASB issued SFAS No. 133, "Accounting for
Derivatives and Hedging Activities" and SFAS No. 137, "Accounting for
Derivatives and Hedging Activities--Deferral of the Effective Date of SFAS No.
133" ("SFAS 133"), respectively. SFAS 133 is effective for all fiscal quarters
beginning with the quarter ending June 30, 2000. SFAS 133 establishes
accounting and reporting standards of derivative instruments, including certain
derivative instruments embedded in other contracts, and for hedging activities.
The Company will adopt SFAS 133 in its quarter ending June 30, 2000 and does
not expect such adoption to have an impact on the Company's results of
operations, financial position or cash flows.
ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
We have assessed our vulnerability to certain market risks, including
interest rate risk associated with financial instruments included in cash, cash
equivalents and short-term investments. Due to the short-term nature of these
investments and our investment policies and procedures, we have determined that
the risk associated with interest rate fluctuations related to these financial
instruments does not pose a material risk to us.
39
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
INDEX TO FINANCIAL STATEMENTS
Page
----
Financial Statements:
Report of Independent Accountants........................................ 41
Balance Sheets at December 31, 1999 and 1998............................. 42
Statements of Operations for each of the three years in the period ended
December 31, 1999....................................................... 43
Statements of Stockholders' Equity (Deficit) for each of the three years
in the period ended December 31, 1999................................... 44
Statements of Cash Flows for each of the three years in the period ended
December 31, 1999....................................................... 45
Notes to Financial Statements............................................ 46
All schedules are omitted because they are not applicable or the required
information is shown in the Financial Statements or Notes thereto
Supplementary Financial Data:
Quarterly Financial Data (unaudited) for the two years ended December
31, 1999.............................................................. 62
40
REPORT OF INDEPENDENT ACCOUNTANTS
To the Board of Directors
and Stockholders of PlanetRx.com, Inc.
In our opinion, the accompanying balance sheets and the related
statements of operations, of cash flows and of changes in stockholders' equity
(deficit) present fairly, in all material respects, the financial position of
PlanetRx.com, Inc. at December 31, 1999 and 1998, and the results of their
operations and their cash flows for each of the three years in the period ended
December 31, 1999, in conformity with accounting principles generally accepted
in the United States. These financial statements are the responsibility of the
Company's management; our responsibility is to express an opinion on these
financial statements based on our audits. We conducted our audits of these
statements in accordance with auditing standards generally accepted in the
United States, which require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of
material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements, assessing
the accounting principles used and significant estimates made by management,
and evaluating the overall financial statement presentation. We believe that
our audits provide a reasonable basis for the opinion expressed above.
/s/ PricewaterhouseCoopers LLP
San Francisco, California
January 18, 2000, except for
Note 13, which is as of
March 23, 2000
41
PLANETRX.COM, INC.
BALANCE SHEETS
(in thousands, except per share amounts)
December 31,
---------------------
1999 1998
--------- ---------
ASSETS
Current assets:
Cash and cash equivalents............................ $ 51,629 $ 935
Short-term investments............................... 65,119 --
Inventories.......................................... 2,276 18
Prepaid expenses and other current assets............ 19,594 1,864
--------- ---------
Total current assets............................... 138,618 2,817
Property and equipment, net............................ 10,884 2,809
Intangible assets, net................................. 188,115 --
Other assets........................................... 898 81
--------- ---------
$ 338,515 $ 5,707
========= =========
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
Accounts payable..................................... $ 7,099 $ 1,600
Accrued expenses..................................... 8,444 28
Deferred revenue..................................... 8 --
Borrowings, current.................................. 418 600
Capital lease obligations, current................... 54 8
--------- ---------
Total current liabilities.......................... 16,023 2,236
Borrowings, long-term.................................. 6,582 --
Capital lease obligations, long-term................... 265 2
--------- ---------
22,870 2,238
--------- ---------
Commitments and contingencies (Note 8)
Stockholders' equity:
Preferred Stock: issuable in series, $0.0001 par
value; 5,000 and 28,000 shares authorized,
respectively; none and 11,039 actual shares issued
and outstanding, respectively....................... -- 1
Common Stock: $0.0001 par value; 100,000 and 42,000
shares authorized, respectively; 52,286 and 6,592
shares issued and outstanding, respectively......... 5 --
Additional paid-in capital........................... 444,405 11,438
Notes receivable from stockholders................... (35) (35)
Deferred stock-based compensation.................... (25,454) (3,682)
Accumulated deficit.................................. (103,276) (4,253)
--------- ---------
Total stockholders' equity......................... 315,645 3,469
--------- ---------
$ 338,515 $ 5,707
========= =========
The accompanying notes are an integral part of these financial statements.
42
PLANETRX.COM, INC.
STATEMENTS OF OPERATIONS
(in thousands, except per share amounts)
Year Ended December 31,
---------------------------------
1999 1998 1997
--------- --------- ---------
Net revenue:
e-commerce.............................. $ 7,856 $ -- $ --
Sponsorship............................. 1,143 -- --
--------- --------- ---------
8,999 -- --
--------- --------- ---------
Cost of net revenue:
e-commerce.............................. 7,489 -- --
Sponsorship............................. 100 -- --
--------- --------- ---------
7,589 -- --
--------- --------- ---------
Gross profit.............................. 1,410 -- --
--------- --------- ---------
Operating expenses:
Marketing and sales..................... 55,184 907 --
Product development..................... 12,946 1,025 113
General and administrative.............. 6,448 541 23
Amortization of intangible assets....... 9,627 -- --
Stock-based compensation................ 15,647 1,650 --
--------- --------- ---------
Total operating expenses.............. 99,852 4,123 136
--------- --------- ---------
Operating loss............................ (98,442) (4,123) (136)
Interest income........................... 2,691 38 --
Interest expense.......................... (2,263) (2) (1)
--------- --------- ---------
Net loss.................................. $ (98,014) $ (4,087) $ (137)
========= ========= =========
Effect of antidilution provisions of
Series B Preferred Stock................. (1,009) -- --
--------- --------- ---------
Net loss available to Common
stockholders............................. $ (99,023) $ (4,087) $ (137)
========= ========= =========
Basic and diluted net loss per share...... $ (7.74) $ (9.12) $ --
========= ========= =========
Basic and diluted pro forma net loss per
share.................................... $ (3.52)
=========
Weighted average shares used to compute
basic and diluted net loss per share..... 12,790 448 --
========= ========= =========
Weighted average shares used to compute
pro forma basic and diluted net loss per
share.................................... 28,137
=========
The accompanying notes are an integral part of these financial statements.
43
PLANETRX.COM, INC.
STATEMENTS OF STOCKHOLDERS' EQUITY (DEFICIT)
(in thousands, except per share amounts)
Preferred Notes Total
Stock Common Stock Additional Receivable Deferred Stochholders'
--------------- ------------- Paid-in from Stock-based Accumulated Equity
Shares Amount Shares Amount Capital Stockholders Compensation Deficit (Deficit)
------- ------ ------ ------ ---------- ------------ ------------ ----------- -------------
Balance at December 31,
1996................... 64 $ -- 2,800 $ -- $ 32 $ -- $ -- $ (29) $ 3
Issuance of Series A
Preferred Stock at
$0.50.................. 222 -- -- -- 111 -- -- -- 111
Issuance of Series A
Preferred Stock for
services .............. 30 -- -- -- 15 -- -- -- 15
Net loss................ -- -- -- -- -- -- -- (137) (137)
------- ---- ------ ---- -------- ---- -------- --------- --------
Balance at December 31,
1997................... 316 -- 2,800 -- 158 -- -- (166) (8)
Issuance of Series A
Preferred Stock at
$0.50, net of issuance
costs of $37........... 10,474 1 -- -- 5,198 -- -- -- 5,199
Issuance of Series A
Preferred Stock for
services .............. 149 -- -- -- 188 -- -- -- 188
Issuance of Series A
Preferred Stock
warrants for services.. -- -- -- -- 339 -- -- -- 339
Issuance of Series A
Preferred Stock in
connection with
warrants exercised..... 100 -- -- -- 50 -- -- -- 50
Issuance of Common Stock
and options for
services .............. -- -- 263 -- 847 -- -- -- 847
Issuance of Common Stock
for cash in connection
with stock option
exercises.............. -- -- 2,109 -- 53 -- -- -- 53
Issuance of Common Stock
for notes receivable
from stockholders...... -- -- 1,420 -- 35 (35) -- -- --
Deferred stock-based
compensation........... -- -- -- -- 4,570 -- (4,570) -- --
Amortization of stock-
based compensation..... -- -- -- -- -- -- 888 -- 888
Net loss................ -- -- -- -- -- -- -- (4,087) (4,087)
------- ---- ------ ---- -------- ---- -------- --------- --------
Balance at December 31,
1998................... 11,039 1 6,592 -- 11,438 (35) (3,682) (4,253) 3,469
Issuance of Series A
Preferred Stock for
services .............. 20 -- -- -- 77 -- -- -- 77
Issuance of Series A
Preferred Stock in
connection with a
warrant exercise....... 200 -- -- -- 100 -- -- -- 100
Issuance of Series B
Preferred Stock at
$5.00, net of issuance
costs of $43........... 5,200 -- -- -- 25,957 -- -- -- 25,957
Issuance of Series B
Preferred Stock in
connection with a
purchase option
exercise............... 700 -- -- -- 3,500 -- -- -- 3,500
Issuance of Series C
Preferred Stock at
$8.755, net of issuance
costs of $61........... 5,919 1 -- -- 51,765 -- -- -- 51,766
Issuance of Series C
Preferred Stock for
advertising ........... 857 -- -- -- 7,500 -- -- -- 7,500
Issuance of Series D
Preferred Stock at
$20.210................ 371 -- -- -- 7,500 -- -- -- 7,500
Issuance of Common Stock
in initial public
offering at $16.00, net
of issuance costs of
$1,612................. -- -- 6,900 1 101,010 -- -- -- 101,011
Conversion of Preferred
Stock into Common
Stock.................. (24,306) (2) 24,637 2 -- -- -- -- --
Issuance of Common Stock
for charitable
contribution........... -- -- 200 -- 3,200 -- -- -- 3,200
Issuance of Common Stock
for selected assets and
liabilities of
yourPharmacy.com,
Inc.................... -- -- 10,370 1 190,019 -- -- -- 190,020
Issuance of Common Stock
for intellectual
property .............. -- -- 342 -- 3,762 -- -- -- 3,762
Issuance of Common Stock
and options for
services .............. -- -- -- -- 1,045 -- -- -- 1,045
Issuance of Common Stock
for cash in connection
with stock option
exercises, net......... -- -- 3,204 1 1,566 -- -- -- 1,567
Issuance of Common Stock
for services in
connection with stock
option exercises....... -- -- 41 -- 21 -- -- -- 21
Issuance of Series B
Preferred Stock
purchase option and
warrant for financing.. -- -- -- -- 1,842 -- -- -- 1,842
Deferred stock-based
compensation........... -- -- -- -- 33,094 -- (33,094) -- --
Amortization of stock-
based compensation..... -- -- -- -- -- -- 11,322 -- 11,322
Effect of antidilution
provisions of Series B
Preferred Stock........ -- -- -- -- 1,009 -- -- (1,009) --
Net loss................ -- -- -- -- -- -- -- (98,014) (98,014)
------- ---- ------ ---- -------- ---- -------- --------- --------
Balance at December 31,
1999................... -- $ -- 52,286 $ 5 $444,405 $(35) $(25,454) $(103,276) $315,645
======= ==== ====== ==== ======== ==== ======== ========= ========
The accompanying notes are an integral part of these financial statements.
44
PLANETRX.COM, INC.
STATEMENTS OF CASH FLOWS
(in thousands)
Year Ended December 31,
--------------------------
1999 1998 1997
-------- ------- -------
Cash flows from operating activities:
Net loss........................................... $(98,014) $(4,087) $ (137)
Adjustments to reconcile net loss to net cash used
in operating activities:
Depreciation and amortization.................... 2,214 139 8
Non-cash interest charges related to purchase
option and warrant.............................. 1,812 -- --
Amortization of deferred stock-based
compensation.................................... 11,322 888 --
Amortization of intangible assets................ 9,627 -- --
Issuance of Common Stock for charitable
contribution.................................... 3,200 -- --
Issuance of Preferred Stock and warrant for
services........................................ 77 527 15
Issuance of Common Stock for services............ 1,045 233 --
Stock option exercises for services.............. 21 -- --
Changes in operating assets and liabilities:
Inventories.................................... (2,258) (18) --
Prepaid expenses and other current assets...... (10,814) (1,250) --
Other assets................................... (817) (79) (2)
Accounts payable............................... 5,499 1,600 1
Accrued expenses............................... 4,985 2 22
Deferred revenue............................... 8 -- --
-------- ------- -------
Net cash used in operating activities........ (72,093) (2,045) (93)
-------- ------- -------
Cash flows from investing activities:
Purchases of property and equipment................ (9,885) (2,929) (3)
Purchases of short-term investments................ (65,119) -- --
-------- ------- -------
Net cash used in investing activities........ (75,004) (2,929) (3)
-------- ------- -------
Cash flows from financing activities:
Proceeds from issuance of stock for cash, net...... 189,834 5,248 111
Proceeds from exercises of Common Stock options,
net............................................... 1,567 53 --
Proceeds from borrowings........................... 6,400 600 (5)
Principal payments on capital lease obligations.... (9) (7) --
-------- ------- -------
Net cash provided by financing activities.... 197,791 5,894 106
-------- ------- -------
Increase in cash and cash equivalents.............. 50,694 920 10
Cash and cash equivalents at beginning of period... 935 15 5
-------- ------- -------
Cash and cash equivalents at end of period......... $ 51,629 $ 935 $ 15
======== ======= =======
Supplemental cash flow information:
Cash paid for interest............................. $ 451 $ 2 $ 1
======== ======= =======
Supplemental non-cash financing activity:
Property and equipment acquired under capital
leases............................................ $ 318 $ -- $ 21
======== ======= =======
Issuance of Common Stock for notes receivable from
stockholders...................................... $ -- $ 35 $ --
======== ======= =======
Issuance of Common Stock in exchange for services,
a prepaid asset in 1998, and reclassified to
intangible asset in 1999.......................... $ 614 $ 614 $ --
======== ======= =======
Issuance of purchase option and warrant for Series
B Preferred Stock for financing................... $ 1,842 $ -- $ --
======== ======= =======
Effect of antidilution provision of Series B
Preferred Stock................................... $ 1,009 $ -- $ --
======== ======= =======
Issuance of Series C Preferred Stock for
advertising....................................... $ 7,500 $ -- $ --
======== ======= =======
Issuance of Common Stock in exchange for intangible
assets............................................ $ 3,762 $ -- $ --
======== ======= =======
Issuance of Common Stock for selected assets and
liabilities of yourPharmacy.com, Inc.............. $190,020 $ -- $ --
======== ======= =======
The accompanying notes are an integral part of these financial statements.
45
PLANETRX.COM, INC.
NOTES TO FINANCIAL STATEMENTS
NOTE 1--THE COMPANY AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
The Company. PlanetRx.com, Inc. ("PlanetRx" or the "Company"), is an
online healthcare destination for commerce, content and community. The Company
was incorporated in Delaware on March 31, 1995 and was in the development stage
through December 31, 1998.
Use of estimates. The preparation of financial statements in conformity
with generally accepted accounting principles requires management to make
estimates and assumptions that affect the reported amounts of assets and
liabilities and disclosure of contingent assets and liabilities at the date of
the financial statements and reported amounts of revenues and expenses during
the reporting period. Actual results could differ from those estimates.
Cash and cash equivalents and short-term investments. The Company invests
its excess cash in debt instruments of the U.S. Government and its agencies,
and in high-quality corporate issuers. All highly liquid instruments with an
original maturity of three months or less are considered cash equivalents,
those with original maturities greater than three months and current maturities
less than twelve months from the balance sheet date are considered short-term
investments and those with maturities greater than twelve months from the
balance sheet date are considered long-term investments.
The Company's marketable securities are classified as available-for-sale
as of the balance sheet date and are reported at fair value, with unrealized
gains and losses, net of tax, recorded in shareholders' equity. Realized gains
or losses and permanent declines in value, if any, on available-for-sale
securities will be reported in other income or expense as incurred. As of
December 31, 1999 and 1998, amortized cost approximated fair value and
unrealized gains and losses were insignificant.
Prepaid expenses and other current assets. Prepaid expenses and other
current assets consists primarily of prepaid advertising costs.
Inventories. Inventories, of which all are finished goods, are carried at
the lower of cost or market determined using weighted average cost.
Property and equipment. Property and equipment, including leasehold
improvements, are stated at cost less accumulated depreciation. Depreciation is
computed using the straight-line method over the estimated useful lives of the
related assets, generally three years. Leasehold improvements and assets held
under capital leases are amortized over the term of the lease or estimated
useful lives, whichever is shorter.
Long-lived assets. The Company evaluates the recoverability of its long-
lived assets in accordance with Statement of Financial Accounting Standards No.
121, "Accounting for the Impairment of Long-Lived Assets and for Long-Lived
Assets to be Disposed of" ("SFAS 121"). SFAS 121 requires recognition of
impairment of long-lived assets in the event the net book value of such assets
exceeds the future undiscounted cash flows attributable to such assets. The
Company assesses the impairment of its long-lived assets when events or changes
in circumstances indicate that the carrying value of the assets may not be
recoverable.
Intangible assets. Intangible assets are amortized using the straight-
line method over their respective estimated useful lives from two to five
years.
Revenue recognition. The Company recognizes revenue from product sales,
net of allowances for coupons, discounts and estimated returns, when the
product is shipped from the Company's warehouse to the customer.
46
PLANETRX.COM, INC.
NOTES TO FINANCIAL STATEMENTS--(Continued)
Outbound shipping and handling charges, which are charged to the customer, are
included in net revenue. The Company provides an allowance for sales returns,
based on historical experience, in the period revenues are recognized. Payment
for product sales is generally made by credit card. Consequently, accounts
receivable balances are insignificant and have been included in other assets.
The Company recognizes sponsorship revenue ratably over the related service
period.
Product development. Product development costs are expensed as incurred,
except for certain software development costs. In January 1999, the Company
adopted Statement of Position ("SOP") 98-1, which requires development costs
associated with internal use software to be charged to operations until certain
capitalization criteria are met. There was no significant impact on the
Company's financial position or operating results due to this adoption.
Advertising expense. The Company recognizes advertising expenses in
accordance with Statement of Position 93-7 "Reporting on Advertising Costs." As
such, the Company expenses the cost of communicating advertising in the period
in which the advertising space or airtime is used. Internet advertising
expenses are recognized based on the terms of the individual agreements, but
generally over the greater of the ratio of the number of impressions received
over the total number of contracted impressions, or on a straight-line basis
over the term of the contract. Advertising expenses totaled $29.2 million for
the year ended December 31, 1999, and $266,000 for the year ended December 31,
1998. There was no advertising expense for the year ended December 31, 1997.
Stock-based compensation. The Company accounts for stock-based employee
compensation arrangements in accordance with provisions of Accounting
Principles Board Opinion No. 25, "Accounting for Stock Issued to Employees"
("APB No. 25") and complies with the disclosure provisions of Statement of
Financial Accounting Standards No. 123, "Accounting for Stock-Based
Compensation" ("SFAS No. 123"). Under APB No. 25, compensation expense is based
on the difference, as of the date of the grant, between the fair value of the
Company's stock and the exercise price. The Company accounts for stock issued
to non-employees in accordance with the provisions of SFAS No. 123 and Emerging
Issues Task Force No. 96-18, "Accounting for Equity Instruments That Are Issued
to Other Than Employees for Acquiring, or in Conjunction with Selling, Goods or
Services".
The Company amortizes stock-based compensation recorded in connection
with certain stock option grants over the vesting periods of the related
options.
Recapitalization and exchange. In September 1998, the Company amended its
Certificate of Incorporation to effect a stock exchange whereby all of its then
outstanding shares of Common Stock were exchanged for Series A Preferred Stock
("Series A") at an exchange ratio of 500-for-1. In connection with the
recapitalization, the Company's founders immediately exchanged shares of
1,600,000 Series A for restricted Common Stock. At such time, generally twenty-
five percent of the shares vested immediately with the remaining seventy-five
percent vesting monthly over a three-year period. All references in the
financial statements to the number of shares and to the per share amounts
available to then Common and Preferred stockholders have been retroactively
adjusted to reflect the recapitalization and exchange.
Concentration of credit risk. Financial instruments that potentially
subject the Company to a concentration of credit risk consist of cash and cash
equivalents and short-term investments. The Company manages credit risk related
to cash and cash equivalents and short-term investments by only maintaining
these accounts with high quality financial institutions. Additionally, during
the year ended December 31, 1999, one customer accounted for approximately 11%
of revenue.
47
PLANETRX.COM, INC.
NOTES TO FINANCIAL STATEMENTS--(Continued)
Fair value of financial instruments. The Company's financial instruments
include cash and cash equivalents, short-term investments, borrowings, capital
lease obligations and accounts payable, and are carried at cost, which
approximates their fair value due to their short-term maturities.
Income taxes. Income taxes are computed using the asset and liability
method. Under the asset and liability method, deferred income tax assets and
liabilities are determined based on the differences between the financial
reporting and tax bases of assets and liabilities and are measured using the
currently enacted tax rates and laws. A valuation allowance is provided for the
amount of deferred tax assets that, based on available evidence, are not
expected to be realized.
Net loss per common share. The Company computes net loss per share in
accordance with Statement of Financial Accounting Standards No. 128, "Earnings
per Share" ("SFAS 128") and SEC Staff Accounting Bulletin No. 98 ("SAB 98").
Pro forma net loss per share. Pro forma net loss per share for the year
ended December 31, 1999, is computed using the weighted average number of
Common Shares outstanding, including the assumed conversion of the Company's
Series A, B, C and D Preferred Stock into shares of the Company's Common as if
such conversion occurred on January 1, 1999 or at the date of original
issuance, if later. The resulting pro forma adjustment includes an increase in
the weighted average shares used to compute basic and diluted net loss per
share of 15,347,000 for the year ended December 31, 1999. The calculation of
pro forma diluted net loss per share excludes Common Stock subject to
repurchase rights and incremental common shares issuable upon the exercise of
stock options.
Comprehensive income. The Company complies with the provisions of SFAS
No. 130, "Reporting Comprehensive Income". SFAS No. 130 establishes standards
for reporting comprehensive income and its components in financial statements.
Comprehensive income, as defined, includes all changes in equity (net assets)
during a period from non-owner sources. During the two years ended December 31,
1999, the Company has not had any significant transactions that are required to
be reported in comprehensive income.
Segment information. The Company complies with the provisions of SFAS No.
131, "Disclosures about Segments of an Enterprise and Related Information". The
Company identifies its operating segments based on business activities and
management responsibility. The Company operates in a single business segment
providing online services in the United States.
Recent accounting pronouncements. In June 1998 and 1999, the FASB issued
SFAS No. 133, "Accounting for Derivatives and Hedging Activities" and SFAS No.
137, "Accounting for Derivatives and Hedging Activities--Deferral of the
Effective Date of SFAS No. 133" ("SFAS 133"), respectively. SFAS 133 is
effective for all fiscal quarters beginning with the quarter ending June 30,
2000. SFAS 133 establishes accounting and reporting standards of derivative
instruments, including certain derivative instruments embedded in other
contracts, and for hedging activities. The Company will adopt SFAS 133 in its
quarter ending June 30, 2000 and does not expect such adoption to have an
impact on the Company's results of operations, financial position or cash
flows.
NOTE 2--EXPRESS SCRIPTS
In October 1999, the Company completed a series of agreements with
Express Scripts, Inc. and its wholly owned subsidiary, YourPharmacy.com. The
Company issued 10,369,990 shares of its Common Stock, valued at approximately
$168.0 million to Express Scripts, in exchange for selected assets totaling
$86,000 and liabilities
48
PLANETRX.COM, INC.
NOTES TO FINANCIAL STATEMENTS--(Continued)
totaling $3.4 million of YourPharmacy.com. The total purchase price of
approximately $193.5 million also consisted of the estimated fair value of
1,810,019 options to purchase the Company's Common Stock in exchange for
outstanding YourPharmacy.com options, as well as direct acquisition costs. The
allocation of the purchase price resulted in an excess purchase consideration
over tangible net liabilities of approximately $193.4 million, which has been
allocated to intangible assets being amortized over 5 years. The Company
amortized approximately $8.4 million for the year ended December 31, 1999, and
expects to amortize $38.7 million in 2000, 2001, 2002 and 2003, and $30.3
million in 2004. Results of operations for YourPharmacy.com have been included
with those of the Company for periods subsequent to the date of acquisition.
The Company is also obligated to pay five annual payments of $14.7
million to Express Scripts for promotion of the Company's website. The Company
may be obligated to pay additional incremental amounts based on Express
Scripts' member activity on the PlanetRx.com website. As of December 31, 1999,
the Company has recorded accrued marketing expense of $3.2 million related to
this agreement.
The following table illustrates the components of net revenues and net
loss attributable to PlanetRx.com and YourPharmacy.com for the periods
presented, as if the purchase had occurred at the beginning of the period (in
thousands).
December 31,
---------------------------------
1999 1998 1997
--------- --------- ---------
Net Revenue:
PlanetRx.com....................... $ 8,999 $ -- $ --
YourPharmacy.com................... 280 -- --
--------- --------- ---------
$ 9,279 $ -- $ --
========= ========= =========
Net loss available to common
stockholders:
PlanetRx.com....................... $ (99,023) $ (4,087) $ (137)
YourPharmacy.com................... (5,609) (1,204) --
--------- --------- ---------
$(104,632) $ (5,291) $ (137)
========= ========= =========
NOTE 3--BALANCE SHEET COMPONENTS (IN THOUSANDS):
December 31,
--------------------
1999 1998
--------- ---------
Prepaid expenses and other current assets:
Prepaid advertising................................ $ 11,402 $ 1,250
Prepaid content.................................... 6,679 --
Prepaid (intangible assets)........................ -- 614
Other.............................................. 1,513 --
--------- ---------
$19,594 $ 1,864
========= =========
49
PLANETRX.COM, INC.
NOTES TO FINANCIAL STATEMENTS--(Continued)
December 31,
---------------------
1999 1998
--------- ---------
Property and equipment:
Computer equipment and software................ $ 10,585 $ 2,415
Equipment under capital leases................. 339 21
Furniture and fixtures......................... 1,169 435
Leasehold improvements......................... 485 86
Construction in progress....................... 668 --
--------- ---------
13,246 2,957
Less: Accumulated depreciation and
amortization.................................. (2,362) (148)
--------- ---------
$ 10,884 $ 2,809
========= =========
Depreciation expense for the three years ended December 31, 1999, was
$2.2 million, $139,000, and $8,000, respectively. Accumulated depreciation of
assets under capital leases totaled $21,000, $16,000, and $12,000 at December
31, 1999, 1998, and 1997, respectively.
December 31,
--------------------
1999 1998
--------- ---------
Accrued expenses:
Accrued marketing expenses......................... $ 3,971 $ --
Accrued merger expenses............................ 2,345 --
Compensation and benefits.......................... 1,551 28
Other.............................................. 577 --
--------- ---------
$ 8,444 $ 28
========= =========
NOTE 4--SHORT-TERM INVESTMENTS:
All of the Company's investments are considered available-for-sale
securities and consisted of the following (in thousands):
December 31,
--------------------
1999 1998
--------- ---------
Demand deposits...................................... $ 1,558 $ --
Money market funds................................... 6,697 --
Commercial Paper..................................... 41,143 --
US Government and agencies........................... 67,350 --
--------- ---------
$ 116,748 $ --
========= =========
All short-term investments as of December 31, 1999, contractually mature
within one year.
NOTE 5--NOTE RECEIVABLE:
During 1999, in connection with an employment agreement, the Company
entered into a full-recourse note receivable with an employee for $700,000
bearing interest at 8.25% per annum payable over three years. Repayment
50
PLANETRX.COM, INC.
NOTES TO FINANCIAL STATEMENTS--(Continued)
of a portion of the note may be due upon the employee's sale of any Company
Common Stock, subject to the Company's discretion. Such repayment will not
exceed 50% of the net gain on the stock sold. At December 31, 1999, this note
was outstanding.
NOTE 6--INCOME TAXES:
At December 31, 1999, the Company had approximately $65.0 million and
$30.0 million of federal and state net operating loss carryforwards,
respectively, available to offset future taxable income which expire in varying
amounts beginning in 2018 and 2006, respectively. Under the Tax Reform Act of
1986, the amounts of and benefits from net operating loss carryforwards may be
impaired or limited in certain circumstances. Events which cause limitations in
the amount of net operating losses that the Company may utilize in any one year
include, but are not limited to, a cumulative ownership change of more than
50%, as defined, over a three year period.
The Company has incurred losses from inception through the year ended
December 31, 1999. Due to the uncertainty surrounding the realization of the
favorable tax attributes and future tax returns, the Company has placed a
valuation allowance against its otherwise recognizable net deferred tax assets.
Deferred tax assets and liabilities consist of the following (in
thousands):
December 31,
---------------------
1999 1998
--------- ---------
Deferred tax assets:
Net operating loss carryforwards................. $ 26,273 $ 1,066
Accruals and reserves............................ (2,366) (3)
--------- ---------
23,907 1,063
Less valuation allowance......................... (23,907) (1,063)
--------- ---------
$ -- $ --
========= =========
NOTE 7--BORROWINGS:
Notes payable. At December 31, 1998, the Company had a demand note
payable for $600,000 with a financing institution. The note bore interest at
10.0% per annum with principal and accrued interest due on April 1, 1999. In
January 1999, the Company entered into another demand note payable for $1.0
million with the same financing institution. The note bore interest at 10.0%
per annum with principal and accrued interest due on April 1, 1999. Upon the
signing of the below mentioned line of credit, the Company consolidated the
above mentioned demand notes under the terms of that agreement.
Line of credit. In January 1999, the Company entered into a $7.0 million
line of credit under a Loan and Security Agreement with the same financing
institution. Each draw down must be in increments of at least $1.0 million.
Interest will accrue from the date of each draw down at a rate of 11.0% per
annum. Accrued interest will be payable in 18 equal monthly installments
followed by 18 equal installments of principal plus accrued interest from the
date of each draw down. Equipment, inventory, general intangibles, and other
assets of the Company are pledged as collateral for this agreement. At December
31, 1999, the Company had $7.0 million outstanding under the line of credit.
51
PLANETRX.COM, INC.
NOTES TO FINANCIAL STATEMENTS--(Continued)
Equipment financing arrangement. In January 1999, the Company entered
into a $2.0 million capital lease credit facility with a financing institution.
The credit facility expires in January 2000. Interest will accrue from the date
of each draw down at a rate of 8.25% per annum. The arrangement allows for
principal and accrued interest to be paid in 42 equal monthly installments from
the date of each draw down. At December 31, 1999, no amounts were outstanding
under this credit facility.
Equipment lease line and line of credit. In November 1998, the Company
entered into an aggregate $1.0 million equipment lease line and line of credit
under a Loan and Security Agreement with a bank. The line of credit is not to
exceed $600,000. Interest will accrue from the date of each draw down at a rate
per annum equal to the bank's prime rate and is payable monthly through May 9,
1999. Amounts outstanding on May 9, 1999 are payable thereafter in 24 equal
monthly principal installments, plus accrued interest of one-half percent plus
the bank's prime rate per annum. The equipment lease line expired in May 1999.
The line of credit accrued interest at a rate per annum equal to the bank's
prime rate and expired in November. At December 31, 1999 and 1998, there were
no amounts outstanding under this agreement.
NOTE 8--COMMITMENTS AND CONTINGENCIES:
Leases. The Company leases office space and equipment under noncancelable
operating and capital leases with various expiration dates through July 2005.
The terms of the facility leases provide for rental payments on a graduated
scale. The Company recognizes rent expense on a straight-line basis over the
lease period. Rent expense under these leases totaled $1.2 million, $111,000,
and $39,000 during 1999, 1998, and 1997, respectively.
Future minimum lease payments under noncancelable operating and capital
leases at December 31, 1999 are as follows (in thousands):
Capital Operating
Leases Leases
--------- ---------
Year Ended December 31,
2000............................................... $ 96 $ 1,902
2001............................................... 94 1,837
2002............................................... 94 995
2003............................................... 94 969
2004............................................... 55 663
Thereafter......................................... -- 129
--------- ---------
Total minimum lease payments..................... 433 $ 6,495
--------- =========
Less: Amount representing interest................... (114)
---------
Present value of capital lease obligations........... 319
Less: Current portion................................ (54)
---------
Long-term portion of capital lease obligations..... $ 265
=========
Advertising agreement. In December 1998, the Company entered into a
three-year marketing agreement with a web portal company. Under the terms of
the agreement, the Company will be provided with a specific number of
advertising impressions featuring it as an online full service pharmacy devoted
to health and wellness needs. In consideration, the Company has agreed to pay
approximately $15.0 million over a three-year term. The
52
PLANETRX.COM, INC.
NOTES TO FINANCIAL STATEMENTS--(Continued)
Company will recognize these fees as marketing and sales expenses over the
greater of (i) the ratio of the number of impressions delivered over the total
number of contracted impressions, or (ii) a straight-line basis over the term
of the contract. The Company paid an initial installment to the web portal
company of approximately $1.2 million prior to the start of the Internet
advertising. Such amount is included in prepaid expenses and other current
assets in the balance sheet at December 31, 1998. During the year ended
December 31, 1999, the Company paid $6.3 million and recognized $4.0 million in
advertising expense in connection with the agreement.
Other commitments. At December 31, 1999, the Company had additional
commitments for online advertising, promotion programs and employment
agreements. Future minimum commitments under the noncancelable agreements are
approximately $4.6 million, $6.0 million and $3.6 million in the years ending
December 31, 2000, 2001 and 2002, respectively.
Contingencies. From time to time, the Company may have certain contingent
liabilities that arise in the ordinary course of its business activities. The
Company accrues for contingent liabilities when it is probable that future
expenditures will be made and such expenditures can be reasonably estimated. In
the opinion of management, there are no pending claims of which the outcome is
expected to result in a material adverse effect in the financial position or
results of operations of the Company.
NOTE 9--STOCKHOLDERS EQUITY (DEFICIT):
In October 1999, PlanetRx.com completed its initial public offering of
6,900,000 shares (including the exercise of the underwriters' overallotment
option) at a price of $16.00 per share. The Company received net cash proceeds
of approximately $101.0 million, after underwriting discounts and offering
costs. The Company's Certificate of Incorporation, as amended, authorizes the
Company to issue 100,000,000 and 5,000,000 shares of $0.0001 par value Common
Stock and Preferred Stock, respectively. A portion of the shares sold is
subject to the right of repurchase by the Company subject to vesting, generally
over a four-year period. No dividends on common stock have been declared by the
Board of Directors from inception through December 31, 1999.
Common Stock
Founder Stock Agreements. Certain Common Stock was issued to founders of
the Company and is subject to repurchase in the event of voluntary termination
or involuntary termination with cause. On September 15, 1998, generally twenty-
five percent of the shares vested immediately with the remaining seventy-five
percent vesting monthly over a three-year period. In the event of termination
without cause, a substantial sale of the Company's assets, or a merger, all
remaining shares would immediately vest. As of December 31, 1999 and 1998,
approximately 1,971,000 and 3,097,000 shares, respectively, of outstanding
Common Stock were subject to repurchase by the Company at $0.025.
Notes receivable from stockholders. At December 31, 1999 and 1998, the
Company held full-recourse notes receivable from stockholders of the Company
totaling $35,000 for purchases of the Company's Common Stock. The notes bear
interest at 5.54% per annum. The principal and accrued interest are due five
years from the anniversary of the notes.
Common Stock and options for services. During 1998, the Company issued
65,000 shares of Common Stock to a non-employee for services previously
rendered. The Company recorded the estimated fair value of the stock and
recognized $133,000 as stock-based compensation expense.
53
PLANETRX.COM, INC.
NOTES TO FINANCIAL STATEMENTS--(Continued)
During 1998, the Company issued 198,000 shares of Common Stock to an
employee of the Company for services rendered in connection with the
acquisition and transfer of certain domain names. The Company recorded the
estimated fair value of the stock of $614,000 as a prepaid asset, and
reclassified such amount to intangible assets upon the transfer of such rights
in January 1999. The fair value of the stock will be amortized as stock-based
compensation expense over the estimated useful life, which is deemed to be two
years. During the year ended December 31, 1999, the Company amortized $308,000
as stock-based compensation expense.
During 1998 and 1999, the Company granted approximately 38,000 and
108,000 options, respectively, to purchase Common Stock to members of the
Health Advisory Board in exchange for services rendered. The options originally
vested over four years. In 1999, the Company amended the options to become
fully vested. Until their acceleration, these options were subject to variable
plan accounting, with fair value remeasurements at the end of each quarterly
reporting period. During the year ended December 31, 1998, the Company recorded
deferred stock-based compensation expense related to these grants of $116,000
and amortized $5,000 as stock-based compensation expense. During the year ended
December 31, 1999, but before the acceleration of the vesting of these options,
the Company recorded additional deferred stock-based compensation expense of
$356,000. During the year ended December 31, 1999, the Company recognized a
total of $1.2 million, including the effect of the acceleration, as stock-based
compensation expense, of which $471,000 was recorded as amortization of the
deferred amount and $709,000 was charged as period expense.
During 1998, the Company granted approximately 50,000 options to purchase
Common Stock to non-employees for services previously rendered. The options
were fully vested upon grant date. The Company recorded stock-based
compensation expense of $100,000, using the Black-Scholes pricing model.
During 1999, the Company granted approximately 36,000 options to purchase
Common Stock to non-employees for services previously rendered. The options
were fully vested upon grant date. The Company recorded stock-based
compensation expense of $193,000, using the Black-Scholes pricing model. Of the
36,000 options that were granted, 21,000 were exercised with additional
services previously rendered. The Company recorded stock-based compensation
expense of $8,000 in connection with these exercises.
During 1999, the Company granted options to purchase approximately 18,000
shares of Common Stock to non-employees in exchange for services rendered. The
options originally vested over two years. In June 1999, the Company amended the
options to become fully vested. These options were subject to variable plan
accounting until June 1999 when the options became fully vested, and
accordingly, the Company periodically remeasured the fair value of such options
and recognized stock-based compensation expense as the options vested. In 1999,
the Company recorded the estimated fair value of the options and recognized
stock-based compensation expense of $125,000, using the Black-Scholes pricing
model. The options granted were exercised with additional services previously
rendered. The Company recorded stock-based compensation expense of $13,000 in
connection with these exercises.
Common Stock for intellectual property. During 1999, the Company issued
342,000 shares of Common Stock to a company affiliated with an employee of the
Company for additional domain names. The Company recorded the estimated fair
value of the stock of approximately $3.8 million as an intangible asset. The
fair value of the stock will be amortized as stock-based compensation expense
over the estimated useful life, which is deemed to be two years. During the
year ended December 31, 1999, the Company recognized $941,000 of amortization
expense.
54
PLANETRX.COM, INC.
NOTES TO FINANCIAL STATEMENTS--(Continued)
Reserved shares. The Company has reserved shares of Common Stock for
future issuance as follows as of December 31, 1999 (in thousands):
Options available and outstanding under the option plans........... 11,752
Exercise of outstanding warrants................................... 17
Common Stock outstanding........................................... 52,286
Undesignated....................................................... 35,945
-------
100,000
=======
Common stock and option grants. During 1999, the Company granted
incentive stock options to an employee to purchase 750,000 shares of Common
Stock at an exercise price of $9.00 and 250,000 shares of Common Stock at an
exercise price of $16.00. In connection with the stock option grants with an
exercise price of $9.00, the Company recorded unearned compensation of
approximately $5.3 million, which is being amortized over the four-year vesting
period of the related options.
During 1999, the Company issued 25,000 shares of Common Stock to an
employee and recorded $400,000 in stock-based compensation expense. During the
year ended December 31, 1999, the Company amortized $200,000 as stock-based
compensation expense.
Preferred Stock. Upon the consummation of the initial public offering,
all outstanding shares of Preferred Stock were converted into 24,637,000 shares
of Common Stock. Prior to such conversion, Series A, B, C and D Preferred Stock
held certain voting, dividend, liquidation and conversion rights. No dividends
on Preferred Stock were declared by the Board of Directors from inception
through the date of conversion. Per share conversion ratios for Series A, B, C
and D Preferred Stock were 1.0000, 1.0463, 1.0084 and 1.0000, respectively.
Series A Preferred Stock for services. During 1997, the Company issued
approximately 30,000 shares of Series A Preferred Stock to non-employees in
exchange for services previously rendered. The Company recorded the estimated
fair value of the stock of $15,000 as general and administrative expense.
During 1998, the Company issued 149,000 shares of Series A Preferred
Stock to non-employees and a company affiliated with a member of the Board of
Directors of the Company in exchange for services previously rendered. The
Company recorded the estimated fair value of the stock of $188,000 as stock-
based compensation expense.
During 1999, the Company issued 20,000 shares of Series A Preferred Stock
to a non-employee for services previously rendered. The Company recorded the
estimated fair value of the stock of $77,000 as stock-based compensation
expense.
Warrants for Series A Preferred Stock. During 1998, the Company issued
warrants to purchase 300,000 shares of Series A Preferred Stock for $0.50 per
share to Directors of the Company in exchange for services previously rendered.
The warrants were exercisable on the date of grant and expire in October 2000.
The Company recorded the fair value of the warrants of approximately $339,000,
using the Black-Scholes pricing model, at the date of issuance as stock-based
compensation expense. At December 31, 1998, 200,000 of these warrants were
outstanding all of which were exercised during 1999.
Series B Preferred Stock purchase option and warrant for
financing. During 1999, the Company issued a purchase option for up to 700,000
shares of Series B Preferred Stock at $5.00 per share in conjunction with the
55
PLANETRX.COM, INC.
NOTES TO FINANCIAL STATEMENTS--(Continued)
$7.0 million line of credit. The Company recorded prepaid debt issuance costs
of $1.8 million using the Black-Scholes pricing model and recognized non-cash
interest expense of $1.8 million during the year ended December 31, 1999. In
August 1999, the purchase option was exercised and approximately 732,000 shares
of Series B Preferred Stock were issued.
During 1999, the Company issued a warrant to purchase 16,000 shares of
Series B Preferred Stock at $5.00 per share in conjunction with the equipment
financing arrangement. The warrant expires one year after the completed initial
public offering or October 2000. The Company recorded prepaid debt issuance
costs of $42,000 using the Black-Scholes pricing model and recognized non-cash
interest expense of $12,000 during the year ended December 31, 1999. The
remaining prepaid debt issuance costs will be amortized over the term of the
agreement. At December 31, 1999, the warrant remained outstanding. Common Stock
issuable upon the exercise and conversion of the warrant at December 31, 1999
was approximately 17,000 shares.
Effect of antidilution provision of Series B Preferred Stock. During
1999, upon the change of the conversion ratio of Series B, the Company recorded
$1.0 million associated with the then outstanding Series B stock, warrants and
purchase option. The change of the conversion ratio was valued using the
difference of the fair value of the Preferred Stock in January and June of
1999, and a calculation of potential incremental Common Shares of approximately
274,000.
Series C Preferred Stock. During 1999, in conjunction with the sale of
Series C Preferred Stock, the Company issued approximately 1,714,000 shares of
Series C Preferred Stock to a third-party for $7.5 million in cash and $7.5
million for future advertising services. The services may be utilized within a
two-year period. The Company originally recorded the value of the future
services as prepaid advertising. The Company will recognize advertising expense
during the period in which the services are provided based upon the rate card
value of such services.
Series D Preferred Stock for advertising. In September 1999, the Company
issued 371,103 shares of Series D Preferred Stock to a web portal company in
exchange for approximately $7.5 million in cash. The Company also entered into
a three-year sponsorship and a three-year content license agreement. These
agreements require the Company to pay approximately $22.5 million over the
three-year period in exchange for certain advertising services and rights to
certain online content. Future payments for advertising services and content
are approximately $3.9 million, $5.3 million and $4.6 million during the years
ended December 31, 2000, 2001 and 2002, respectively. These amounts have been
included in commitments as of December 31, 1999.
NOTE 10--NET LOSS PER SHARE
Basic net loss per share is computed by dividing the net loss available
to Common stockholders for the period by the weighted average number of shares
of Common Stock outstanding during the period. Diluted net loss per share is
computed using the weighted average number of common and common equivalents, if
dilutive. Common equivalent shares consist of the incremental Common shares
subject to issuance upon conversion of the convertible Preferred Stock (using
the if-converted method) and shares issuable upon the exercise of stock options
and warrants, and the Common shares outstanding subject to repurchase. The
periods presented below exclude potential common shares as the effect of such
shares on a weighted average basis is anti-dilutive.
Pro forma net loss per share is computed using the weighted average
number of Common shares outstanding and the assumed conversion of the Company's
Series A, B, C, and D Preferred Stock into shares of the Company's Common Stock
at the date of original issuance.
56
PLANETRX.COM, INC.
NOTES TO FINANCIAL STATEMENTS--(Continued)
The following table sets forth the computation of basic and diluted net
loss per share and pro forma basic and diluted net loss per share for the
periods indicated (in thousands, except per share amounts):
Year Ended December 31,
---------------------------------
1999 1998 1997
--------- --------- ---------
Numerator:
Net loss............................ $ (98,014) $ (4,087) $ (137)
Effect of anti-dilution provisions
of Series B Preferred Stock........ (1,009) -- --
--------- --------- ---------
Net loss available to Common
stockholders....................... $ (99,023) $ (4,087) $ (137)
========= ========= =========
Denominator:
Weighted average Common shares...... 19,051 3,706 2,800
Weighted average unvested common
shares subject to repurchase....... (6,261) (3,258) (2,800)
--------- --------- ---------
Denominator for basic and diluted
calculation........................ 12,790 448 --
========= ========= =========
Weighted average effect of pro forma
conversion of preferred stock:
Series A Preferred Stock.......... 8,666
Series B Preferred Stock.......... 4,182
Series C Preferred Stock.......... 2,453
Series D Preferred Stock.......... 46
---------
Denominator for pro forma basic and
diluted calculation................ 28,137
=========
Net loss per share:
Basic and diluted................... $ (7.74) $ (9.12) $ --
========= ========= =========
Pro forma basic and diluted......... $ (3.52)
=========
NOTE 11--EMPLOYEE BENEFIT PLANS:
401(k) Savings Plan. The Company has a savings plan (the "Savings Plan")
which qualifies as a defined contribution arrangement under Section 401(a),
401(k) and 501(a) of the Internal Revenue Code. Under the Savings Plan,
participating employees may defer a percentage (not to exceed 25%) of their
eligible pretax earnings up to the Internal Revenue Service's annual
contribution limit. All employees on the United States payroll of the Company
are eligible to participate in the Plan. The Company will determine its
contributions, if any, based on its current profits and/or retained earnings;
however, no contributions have been made since the inception of the Savings
Plan.
Stock Plans. To date, options granted generally vest ratably monthly over
four years; 25% one year after date of grant and remaining options thereafter
vest in equal monthly installments over the following 36 months. At
December 31, 1999 and 1998, there were approximately 3,885,000 and 1,456,000
shares subject to repurchase, respectively. As of December 31, 1999, the
Company had four stock-based compensation plans, which are described below.
57
PLANETRX.COM, INC.
NOTES TO FINANCIAL STATEMENTS--(Continued)
1998 Stock Plan. In October 1998, the Company adopted the 1998 Stock
Plan, which was amended in February 1999 (the "1998 Plan"). The Plan provides
for the granting of direct stock grants and stock options to employees, outside
directors, and consultants of the Company. Upon the consummation of the initial
public offering, all options were assumed by the 1999 Equity Incentive Plan.
Options granted under the 1998 Plan may be either incentive stock options or
nonqualified stock options. Incentive stock options ("ISO") may be granted only
to Company employees (including officers and directors who are also employees).
Nonqualified stock options ("NSO") may be granted to Company employees and
consultants. The 1998 Plan provides that the options shall be exercisable over
a period not to exceed ten years from the date of the grant; however, in the
case of an ISO granted to a person owning more than 10% of the combined voting
power of all classes of the stock of the Company, the term of the option will
be five years from the date of the grant. Options are exercisable immediately
and are subject to a repurchase right by the Company at the original issuance
price which lapses over a maximum period of five years.
In accordance with the 1998 Plan, the stated exercise price shall not be
less than 85% of the estimated fair value of the shares on the date of grant as
determined by the Board of Directors, provided, however, that (i) the exercise
price of an ISO and NSO shall not be less than 100% and 85% of the estimated
fair value of the shares on the date of grant, respectively, and (ii) the
exercise price of an ISO and NSO granted to a 10% shareholder shall not be less
than 110% of the estimated fair value of the shares on the date of grant,
respectively.
1998 YourPharmacy.com Stock Plan. In October 1999, the Company assumed
the YourPharmacy.com 1998 Stock Plan (the "YourPharmacy.com Plan"). The Plan
provides for the granting of direct stock grants and stock options to
employees, outside directors, and consultants of the Company. At December 31,
1999, the Company has reserved 1,810,000 shares of Common Stock for issuance
under the YourPharmacy.com Plan. Options granted under the YourPharmacy.com
Plan may be either incentive stock options or nonqualified stock options.
Incentive stock options ("ISO") may be granted only to Company employees
(including officers and directors who are also employees). Nonqualified stock
options ("NSO") may be granted to Company employees and consultants. The
YourPharmacy.com Plan provides that the options shall be exercisable over a
period not to exceed ten years from the date of the grant; however, in the case
of an ISO granted to a person owning more than 10% of the combined voting power
of all classes of the stock of the Company, the term of the option will be five
years from the date of the grant.
In accordance with the YourPharmacy.com Plan, the stated exercise price
shall not be less than 85% of the estimated fair value of the shares on the
date of grant as determined by the Board of Directors, provided, however, that
(i) the exercise price of an ISO and NSO shall not be less than 100% and 85% of
the estimated fair value of the shares on the date of grant, respectively, and
(ii) the exercise price of an ISO and NSO granted to a 10% shareholder shall
not be less than 110% of the estimated fair value of the shares on the date of
grant, respectively.
1999 Equity Incentive Plan. In July 1999, effective immediately prior to
the effective date of the initial public offering, the Board of Directors
adopted and the stockholders approved, the 1999 Equity Incentive Plan (the
"1999 Plan") and reserved 6,000,000 shares of the Company's Common Stock, plus
the aggregate number of shares available under the 1998 Plan, for issuance
thereunder. As of December 31, 1999, the Company has reserved 15,161,000 shares
of common stock for issuance under the 1999 Equity Incentive Plan. In January
2000, and every year thereafter until the year 2005, shares reserved for
issuance will automatically increase by a number equal to the lesser of 5% of
the total number of Common Stock outstanding or 2,000,000 shares. The 1999 Plan
authorized the award of options, restricted stock awards and stock bonuses (the
"Awards"). No person will be eligible to receive more than 2,000,000 shares in
any calendar year pursuant to Awards under the 1999 Plan other than a new
employee of the Company who will be eligible to receive no more than 2,500,000
shares in the calendar year in which such employee commences employment.
Options granted under the 1999 Plan may be either incentive stock
58
PLANETRX.COM, INC.
NOTES TO FINANCIAL STATEMENTS--(Continued)
options ("ISO") or nonqualified stock options ("NSO"). ISOs may be granted only
to Company employees (including officers and directors who are also employees).
NSOs may be granted to Company employees, outside directors, and consultants of
the Company.
Options under the 1999 Plan may be granted for periods of up to ten years
and at prices no less than 85% of the estimated fair value of the shares on the
date of grant as determined by the Board of Directors, provided, however, that
(i) the exercise price of an ISO may not be less than 100% of the estimated
fair value of the shares on the date of grant, and (ii) the exercise price of
an ISO granted to a 10% shareholder may not be less than 110% of the estimated
fair value of the shares on the date of grant.
1999 Director Stock Option Plan. In July 1999, the Board of Directors
adopted and stockholders approved the 1999 Director Stock Option Plan
("Director Plan") which will become effective immediately prior to the
effective date of the initial public offering. The Director Plan reserves a
total of 400,000 shares of the Company's Common Stock for issuance thereunder.
Members of the board who are not employees of the Company, are eligible to
participate in the Director Plan. The option grants under the Director Plan are
automatic and nondiscretionary, and the exercise price of the options must be
100% of the fair market value of the common stock on the date of grant. Each
eligible director who first becomes a member of the board will initially be
granted an option to purchase 25,000 shares on the date such director first
becomes a director. Immediately following each annual meeting of the Company,
beginning in 2000, each eligible director will automatically be granted an
additional option to purchase 10,000 shares if such director has served
continuously as a member of the board for at least the preceding six months.
The term of such options is ten years, provided that they will terminate twelve
months following the date the director ceases to be a director or a consultant
of the Company (twelve months if the termination is due to death or
disability). Options will vest, if applicable, as determined by individual
grant terms. As of December 31, 1999, no shares have been granted under the
Director Plan.
Stock plan activity. The following summarizes stock option activity under
the stock plans (in thousands, except per share amounts):
Options Outstanding
--------------------------
Options Weighted
Available Number of Average
for Grant Options Exercise Price
--------- --------- --------------
Shares authorized................. 4,861 -- $ --
Options granted................... (3,184) 3,184 $ 0.03
Options exercised................. -- (2,109) $ 0.03
Options canceled.................. -- -- $ --
Shares granted.................... (263) -- $ 0.05
--------- --------- ---------
Balance at December 31, 1998........ 1,414 1,075 $ 0.05
Shares authorized................. 12,510 -- $ --
Options granted................... (8,706) 8,706 $ 4.96
Options exercised................. -- (3,393) $ 0.50
Options canceled.................. 158 (158) $ (1.67)
Unvested shares repurchased....... 147 -- $ --
--------- --------- ---------
Balance at December 31, 1999........ 5,523 6,230 $ 6.63
========= ========= =========
The weighted-average grant-date fair value of options granted during the
year ended December 31, 1999 and 1998, was $5.40 and $0.01, respectively.
59
PLANETRX.COM, INC.
NOTES TO FINANCIAL STATEMENTS--(Continued)
The following table summarizes the information about stock options
outstanding and exercisable as of December 31, 1999 (in thousands, except per
share amounts):
Options Outstanding Options Exercisable
--------------------------------------- ----------------------
Weighted Weighted
Weighted Average Average Average
Number Remaining Exercise Number Exercise
Range of Exercise Prices Outstanding Contractual Life Price Outstanding Price
------------------------ ----------- ---------------- --------- ----------- ---------
$ 0.05-$ 0.50........... 390 8.80 $ 0.38 390 $ 0.38
$ 2.00.................. 831 9.45 $ 2.00 831 $ 2.00
$ 4.90.................. 1,810 9.76 $ 4.90 1,762 $ 4.90
$ 5.50-$ 9.00........... 2,277 9.68 $ 6.85 2,277 $ 6.85
$16.00-$17.50........... 922 9.80 $ 16.28 33 $ 16.00
--------- --------- --------- --------- ---------
6,230 9.48 $ 6.63 5,293 $ 5.02
========= ========= ========= ========= =========
At December 31, 1999, the Company had 1,908,000 options vested and
exercisable.
Employee Stock Purchase Plan. In July 1999, the Board of Directors and
stockholders adopted the Employee Stock Purchase Plan (the "ESPP"), which
became effective immediately prior to the effective date of the initial public
offering. The ESPP reserves 1,000,000 shares of common stock for issuance
thereunder. On each September 1 beginning in 2000, the aggregate number of
shares reserved for issuance under the ESPP will be increased automatically to
the lesser of 2% of the total number of Common shares outstanding or 750,000
shares. Employees generally will be eligible to participate in the ESPP if they
are customarily employed by the Company for more than 20 hours per week and
more than five months in a calendar year and are not (and would not become as a
result of being granted an option under the ESPP) 5% stockholders of the
Company. Under the ESPP, eligible employees may select a rate of payroll
deduction up to 15% of their W-2 cash compensation subject to certain maximum
purchase limitations. The first offering period began on the first business day
on which price quotations for the Company's common stock were available on The
NASDAQ National Market. Based on the effective date, the first Purchase Period
will be more than six months long. Offering periods thereafter will begin on
May 1 and November 1. Purchases will occur on April 30 and October 31, or the
last day of trading prior to these dates. The price at which the Common Stock
is purchased under the ESPP is 85% of the lesser of the fair market value of
the Company's Common Stock on the date before the first day of the applicable
offering period or on the last day of that purchase period.
Fair value disclosures. The Company applies the measurement principles of
APB No. 25 in accounting for its 1998 Plan. Had compensation expense for
options granted for the year ended December 31, 1999 and 1998, been determined
based on the fair value at the grant dates as prescribed by SFAS No. 123, the
Company's net loss would have been increased to the pro forma amounts indicated
below (in thousands, except per share amounts).
Year Ended
December 31,
---------------------
1999 1998
--------- ---------
Net loss available to Common stockholders:
As reported...................................... $ (99,023) $ (4,087)
========= =========
Pro forma........................................ $(113,327) $ (4,091)
========= =========
Net loss per share:
As reported...................................... $ (7.74) $ (9.12)
========= =========
Pro forma........................................ $ (8.86) $ (9.13)
========= =========
60
PLANETRX.COM, INC.
NOTES TO FINANCIAL STATEMENTS--(Continued)
The Company calculated the fair value of each option grant on the date of
grant using the Black-Scholes option pricing model as prescribed by SFAS No.
123 using the following assumptions:
Year Ended December
31,
--------------------
1999 1998
--------- ---------
Risk-free interest rates............................. 6.3% 4.8%
Expected lives (in years)............................ 4 years 4 years
Dividend yield....................................... 0% 0%
Expected volatility.................................. 90% 0%
Because additional stock options are expected to be granted each year,
the above pro forma disclosures are not representative of pro forma effects on
reported financial results for future years.
Deferred stock-based compensation. In connection with certain stock
option grants to employees and Health Advisory Board members for the year ended
December 31, 1999 and from October 1998 through December 31, 1998, the Company
recognized deferred stock-based compensation totaling $33.1 million and $4.6
million, respectively, which is being amortized over the vesting periods of the
related options. Stock-based compensation expense recognized from amortization
of the deferred amounts during the year ended December 31, 1999 and 1998,
totaled approximately $11.3 million and $888,000 million, respectively.
NOTE 12--SPONSORSHIP AGREEMENTS:
In May 1999, the Company entered into a strategic alliance with a
pharmaceutical company. Under the terms of the agreement, the company is the
exclusive therapeutic disease state management sponsor within the Company's
diabetes.com community.
In December 1999, the Company entered into a strategic alliance with
another pharmaceutical company. Under the terms of the agreement, the company
is the exclusive sponsor within the Company's unique Web site for allergy
sufferers.
NOTE 13--SUBSEQUENT EVENTS:
In March 2000, the exclusive therapeutic disease state management sponsor
on the PlanetRx diabetes.com website voluntarily withdrew one of their diabetes
drugs from the market following a request from the US Food and Drug
Administration. The Company is uncertain of the impact this action will have on
its future sponsorship revenues related to the agreement with this sponsor.
In January 2000, the Company signed an agreement with CCN, the nation's
largest PPO (preferred provider organization), making PlanetRx.com the
exclusive online pharmacy for CCN whose members include eight million HMO lives
and 24 million worker compensation lives. The agreement also provides the
Company access to CCN's 340,000 participating physicians. The Company is
developing marketing plans together with CCN to promote PlanetRx.com as the
Internet destination for CCN members to fill prescriptions online. The Company
will record fees paid under the agreement as marketing and sales expense as
incurred.
61
PLANETRX.COM, INC.
NOTES TO FINANCIAL STATEMENTS--(Continued)
Quarterly Results (unaudited)
The following tables contain selected unaudited Statement of Operations
information for each quarter of 1999 and 1998. The Company believes that the
following information reflects all normal recurring adjustments necessary for a
fair presentation of the information for the periods presented. The operating
results for any quarter are not necessarily indicative of results for any
future period.
Quarter Ended
--------------------------------------------------
March 31, June 30, September 30, December 31,
1999 1999 1999 1999
--------- --------- ------------- ------------
(in thousands, except per share amounts)
Net sales............... $ 62 $ 755 $ 3,081 $ 5,101
Gross profit............ 5 83 481 841
Net loss................ (6,428) (13,673) (26,709) (51,204)
Basic and diluted loss
per share(1)........... (2.75) (5.00) (7.47) (1.21)
Shares used in
computation of basic
and diluted loss per
share.................. 2,329 2,733 3,577 42,148
Quarter Ended
--------------------------------------------------
March 31, June 30, September 30, December 31,
1998 1998 1998 1998
--------- --------- ------------- ------------
(in thousands, except per share amounts)
Net sales............... $ -- $ -- $ -- $ --
Gross profit............ -- -- -- --
Net loss................ (60) (51) (204) (3,772)
Basic and diluted loss
per share(1)........... -- -- (1.39) (2.29)
Shares used in
computation of basic
and diluted loss per
share.................. -- -- 146 1,647
- --------
(1) The sum of quarterly per share amounts may not equal per share amounts
reported for year-to-date periods. This is due to changes in the number of
weighted average shares outstanding and the effects of rounding for each
period.
62
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE
None.
PART III
ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT
Incorporated by reference from the information under the caption
"Proposal No. 1--Election of Directors", "Executive Compensation and Related
Information" and "Section 16(a) Beneficial Ownership Reporting Compliance" in
the Registrant's Proxy Statement for its 1999 Annual Meeting of Stockholders to
be filed within 120 days after the end of the fiscal year ended December 31,
1999. The following sets forth certain information with respect to the other
executive officers of PlanetRx.com, Inc.
Michael A. Beindorff, (age 48), appointed President and Chief Operating
Officer in March 2000, served as our Executive Vice President and Chief
Operating Officer since October 1999. Mr. Beindorff served as Executive Vice
President, Marketing and Product Management of VISA USA from 1995 until joining
us. From 1993 to 1995, he served as Senior Vice President, Marketing of Rhodes
Furniture, and from 1978 to 1992, he served in various capacities at the Coca-
Cola Company, including Vice President, Director, Global Advertising from 1991
to 1992. Mr. Beindorff holds a B.S. in Marketing from the University of Alabama
and an M.B.A. from the Emory Graduate School of Business.
Steve Valenzuela (age 43), appointed Senior Vice President and Chief
Financial Officer in March 2000, served as our Vice President of Finance and
Chief Financial Officer since March 1999 and was appointed Secretary in July
1999. From August 1998 to April 1999, Mr. Valenzuela served as Vice President
of Finance and Chief Financial Officer at MSN-LinkExchange, an Internet
company, where he negotiated the sale of the company to Microsoft in November
1998. From December 1993 to June 1998, Mr. Valenzuela was employed by Coherent,
Inc., a designer and manufacturer of laser products, most recently as Vice
President of Finance. From May 1987 to December 1993, Mr. Valenzuela worked at
Tandem Computers, Inc., a computer hardware and software company, most recently
as Controller. Mr. Valenzuela received a B.S. in Accounting from San Jose State
University and an M.B.A. from Santa Clara University.
James Chong (age 42), appointed Senior Vice President and Chief
Technology Officer in March 2000, served as our Chief Technology Officer since
January 1999. From January 1988 to January 1999, Mr. Chong had various
positions at Charles Schwab and Co., a financial services company, most
recently as Vice President, Architecture and Planning. Mr. Chong studied
Electrical Engineering at the University of Southern California.
Allan Goldman (age 45), has served as our Vice President of Merchandising
since December 1998. From March 1995 to July 1998, Mr. Goldman served as Senior
Vice President of Marketing and Merchandising for The Cosmetic Center, a retail
cosmetic company. From June 1988 to February 1995, Mr. Goldman served as Vice
President of Merchandising for Rite Aid Corporation. Mr. Goldman holds a B.S.
in Health Science from James Madison University.
John McAlpin (age 40), appointed Senior Vice President, Distribution
Services in March 2000, served as our Vice President of Distribution Services
since September 1998, and is responsible for managing the distribution center
located in Memphis, Tennessee, as well as our customer service operations. From
May 1997 to May 1998, Mr. McAlpin was Vice President of Technical Operations at
Skywire, Inc., a networking company. From May 1996 to May 1997, Mr. McAlpin
served as a Vice President at First Union Corporation. From September 1989 to
May 1996, Mr. McAlpin was a Managing Director of FedEx Corporation's Logistics
Services Division. Mr. McAlpin holds a B.S. in Mechanical Engineering from the
University of Memphis.
63
Matthew Naythons, M.D. (age 54), has served as our Vice President of
Editorial and Publisher since January 1999. Dr. Naythons is the founder of
Epicenter Communications (1991), and its two online health subsidiaries,
NetHealth and NetMed (1996). After receiving his M.D. in 1972, Dr. Naythons
served as an emergency room physician in California. He also was a
photojournalist for Time, Newsweek, and National Geographic. Dr. Naythons holds
a B.S. from Muhlenberg College and an M.D. from Hahnemann University.
Stephanie Schear-Tilenius (age 32), a founder of PlanetRx.com, appointed
Senior Vice President, Business Development in March 2000, served as our Vice
President of Business Development and Sales since September 1998. From June1997
to September 1998, Ms. Schear-Tilenius was a Manager at Intel Corporation,
where she managed the eCommerce and Healthcare venture investments for Intel's
Corporate Business Development Group. From September 1995 to May 1997, Ms.
Schear-Tilenius was at Firefly, an Internet company, most recently as Vice
President of Business Development. From September 1991 to July 1994, Ms.
Schear-Tilenius was an Associate at Alex. Brown & Sons. Ms. Schear-Tilenius
received a B.A. in Economics and an M.A. in Economics from Brandeis University
and an M.B.A. from the Harvard Business School.
Jay O'Connor (age 37), has served as our Vice President of Marketing
since January 1999. From June 1992 to October 1998, Mr. O'Connor worked at
Intuit, Inc., a software company, where his roles included Director of Product
Marketing for Quicken.com and Group Product Manager for QuickBooks. From June
1988 to July 1990, he was a Project Manager at Kettler & Scott, Inc. Mr.
O'Connor holds a B.A. in History from Stanford University and an M.B.A. from
the Harvard Business School.
ITEM 11. EXECUTIVE COMPENSATION
Incorporated by reference from the information under the captions
"Executive Officer Compensation and Other Matters," "Report of the Compensation
Committee of the Board of Directors on Executive Compensation," "Compensation
Committee Interlocks and Insider Participation," and "Performance Graph" in the
Registrant's Proxy Statement for its 1999 Annual Meeting of Stockholders to be
filed within 120 days after the end of the fiscal year ended December 31, 1999.
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
Incorporated by reference from the information under the captions "Record
Date; Voting Securities" and "Information Regarding Beneficial Ownership of
Principal Shareholders and Management" in the Registrant's Proxy Statement for
its 1999 Annual Meeting of Stockholders to be filed within 120 days after the
end of the fiscal year ended December 31, 1999.
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
Incorporated by reference from the information under the captions
"Certain Transactions" and "Compensation Committee Interlocks and Insider
Participation" in the Registrant's Proxy Statement for its 1999 Annual Meeting
of Stockholders to be filed within 120 days after the end of the fiscal year
ended December 31, 1999.
64
PART IV
ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K
(a) The following documents are filed as part of this report:
(1) Financial Statements: See Index to Financial Statements at Item 8
on page 40 of this report.
(2) Exhibits are incorporated herein by reference or are filed with
this report as indicated below (numbered in accordance with Item 601 of
Regulation S-K):
Exhibit
Number Description
------- -----------
2.1* Asset Contribution and Reorganization Agreement between PlanetRx.com,
Inc., PRX Holdings, Inc., PRX Acquisition Corp., YourPharmacy.com,
Inc. and Express Scripts, Inc., dated August 31, 1999.
3.1* Certificate of Incorporation of the Registrant, as amended to date
incorporated herein by reference to Exhibit 3.2 to the Company's
Registration Statement on Form S-1 (File No. 333-82485).
3.2* Bylaws of the Registrant incorporated herein by reference to Exhibit
3.4 to the Company's Registration Statement on Form S-1 (File No.
333-82485).
4.1* Reference is made to Exhibits 3.1 and 3.2.
4.2* Amended and Restated Investors' Rights Agreement.
4.3* Specimen Common Stock Certificate.
10.1* Form of Indemnification Agreement.
10.2* 1999 Equity Incentive Plan.
10.3* Employee Stock Purchase Plan.
10.4* 1999 Director Stock Option Plan.
10.5* Employment Agreement between Registrant and William J. Razzouk, dated
November 11, 1998.
10.6* Form of Warrant for the purchase of Preferred Stock.
10.7* Real Property Lease between Registrant and Belz Devco LP, dated
October 16, 1998.
10.8* Real Property Sublease between Registrant and Rader Companies, dated
May 5, 1999.
10.9* Real Property Sublease between Registrant and Cellegy Pharmaceuticals,
Inc., dated November 6, 1998.
10.10+* Supply Agreement between Registrant and McKesson U.S. Health Care,
dated January 14, 1999.
10.11* Asset Acquisition Agreement between Registrant and NetHealth.com, Inc.
10.12* Internet Domain and Trademark Assignment Agreement between Registrant
and Epicenter Communications, Inc.
10.13* Series A Stock Purchase Agreement between Registrant and the Investors
named on Schedule thereto, dated September 15, 1998.
10.14* Series B Stock Purchase Agreement between Registrant and the Investors
named on Schedule thereto, dated January 15, 1999.
10.15* Series C Stock Purchase Agreement between Registrant and the Investors
named on Schedule thereto, dated June 3, 1999.
10.16* Series D Stock Purchase Agreement between Registrant and the Investors
named on Schedule thereto, dated September 3, 1999.
10.17+* Agreement between Registrant and Express Scripts, Inc. dated August
31, 1999.
65
Exhibit
Number Description
------- -----------
23.1 Consent of Independent Accountants.
23.2** Consent of Counsel. Reference is made to Exhibit 5.1 to the Company's
Registration Statement on Form S-1 (File No. 333-82485).
24.1* Power of Attorney.
27.1 Financial Data Schedule for EDGAR filing.
- --------
* Previously filed as an exhibit to the Registration Statement on Form S-1
(File No. 333-82485) of PlanetRx.com, Inc.
** Corrected version of previously filed document.
+ Confidential treatment has been requested for certain portions which have
been blacked out in the copy of the exhibit filed with the Securities and
Exchange Commission. The omitted information has been filed separately with
the Securities and Exchange Commission pursuant to the application for
confidential treatment.
(b) Reports on Form 8-K
On October 13, 1999, the Company filed a report on Form 8-K, pursuant to
Items 2 and 7 of such Form, regarding its acquisition of selected assets and
liabilities of YourPharmacy.com, Inc.
66
SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this Report to be signed
on its behalf by the undersigned, thereunto duly authorized.
PLANETRX.COM, INC.
/s/ William J. Razzouk
By: _________________________________
William J. Razzouk
Chief Executive Officer and
Chairman of the Board of
Directors
Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, this Report has been signed below by the following
persons on behalf of the registrant and in the capacities indicated.
Signature Title Date
- -------------------------------------- ------------------------------ --------------
/s/ William J. Razzouk Chief Executive Officer and March 24, 2000
______________________________________ Chairman of the Board of
William J. Razzouk Directors
/s/ Steve Valenzuela Senior Vice President, Chief March 24, 2000
______________________________________ Financial Officer and
Steve Valenzuela Secretary
* Director
______________________________________
David M. Beirne
* Director
______________________________________
Terrence C. Burke
* Director
______________________________________
Christos M. Cotsakos
* Director
______________________________________
Michael Moritz
* Director
______________________________________
Barrett A. Toan
67