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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549

FORM 10-K

[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934

For the fiscal year ended January 2, 1999 or

[_] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934

For the transition period from ____________ to ____________

Commission file number: 0-23633
-----------

1-800 CONTACTS, INC.
(Exact name of registrant as specified in its charter)

Delaware 87-0571643
--------------------------------- ------------------------------------
(State or other jurisdiction (I.R.S. Employer Identification No.)
of incorporation or organization)

66 E. Wadsworth Park Drive 3rd
Floor, Draper, UT 84020
------------------------------------------------------------------------------
(Address of principal executive offices) (Zip Code)

Registrant's telephone number, including area code: (801) 924-9800

SECURITIES REGISTERED PURSUANT TO SECTION 12(B) OF THE ACT: Not applicable

SECURITIES REGISTERED PURSUANT TO SECTION 12(G) OF THE ACT:

Common Stock, par value $.01 per share
--------------------------------------
(Title of Class)

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.
[X] Yes [_] No

Indicate by check mark if disclosure of delinquent filers pursuant to
Item 405 of Regulation S-K is not contained herein, and will not be contained,
to the best of the registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K.
[_]

The aggregate market value of voting common equity held by non-
affiliates of the registrant as of March 26, 1999 at a closing sale price of
$11.00 as reported by the Nasdaq Stock Market ("Nasdaq") was approximately
$30.2 million. Shares held by each officer and director and by each person who
owns or may be deemed to own 10% or more of the outstanding Common Stock have
been excluded since such persons may be deemed to be affiliates. This
determination of affiliate status is not necessarily a conclusive determination
for other purposes.

As of March 26, 1999, the Registrant has 6,275,364 shares of Common
Stock, par value $0.01 per share, outstanding.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the Registrant's Proxy Statement to be used in connection
with the solicitation of proxies for the Annual Meeting to be held on May 21,
1999 (the "Proxy Statement") are incorporated by reference in Part III of this
Annual Report of Form 10-K (the "Form 10-K").
================================================================================

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1-800 CONTACTS, INC.

INDEX TO ANNUAL REPORT ON FORM 10-K



PAGE NO.
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PART I
Item 1. Business.................................................................... 3
Item 2. Properties.................................................................. 11
Item 3. Legal Proceedings........................................................... 11
Item 4. Submission of Matters to a Vote of Security-Holders......................... 12
Item 4A. Executive Officers of the Registrant........................................ 12

PART II
Item 5. Market for the Registrant's Common Equity and Related Stockholder Matters... 12
Item 6. Selected Financial Data..................................................... 14
Item 7. Management's Discussion and Analysis of Financial Condition and
Results of Operations.................................................... 15
Item 7A. Quantitative and Qualitative Disclosure About Market Risk................... 19
Item 8. Financial Statements and Supplementary Data................................. 19
Item 9. Changes in and Disagreements with Accountants on Accounting and
Financial Disclosure..................................................... 20

PART III
Item 10. Directors and Executive Officers of the Registrant.......................... 20
Item 11. Executive Compensation...................................................... 20
Item 12. Security Ownership of Certain Beneficial Owners and Management.............. 20
Item 13. Certain Relationships and Related Transactions.............................. 20

PART IV
Item 14. Exhibits, Financial Statement Schedules and Reports on Form 8-K............. 20


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PART I

ITEM 1. BUSINESS.

OVERVIEW

1-800 CONTACTS, INC. (the "Company") was incorporated under the laws of the
State of Utah in February 1995 and was reincorporated under the laws of the
State of Delaware in February 1998 in conjunction with its initial public
offering of common stock. The Company is the successor to the business founded
by the Company's Vice President of Operations in March 1991. The Company's
principal executive office is located at 66 E. Wadsworth Park Drive 3rd Floor,
Draper, Utah 84020 and its telephone number is (801) 924-9800. The Company
maintains a website on the Internet at www.1800contacts.com.

The Company is a rapidly growing direct marketer of replacement contact
lenses. Through its easy-to-remember, toll-free telephone number, "1-800
CONTACTS" (1-800-266-8228) and its Internet website, "1800contacts.com," the
Company sells substantially all of the most popular brands of contact lenses,
including those manufactured by Johnson & Johnson, CIBAVision, Wesley
Jessen/Barnes-Hind, Bausch & Lomb and CooperVision. The Company's high volume,
cost-efficient operations, supported by its proprietary management information
system, enable it to offer its products at competitive prices while delivering a
high level of customer service. As a result of its extensive inventory, the
Company is generally able to ship approximately 80% of its orders within 24
hours of receipt. The Company believes that it offers consumers an attractive
alternative for obtaining replacement contact lenses in terms of price,
convenience and speed of delivery.

INDUSTRY OVERVIEW

Industry analysts estimate that over 50% of the United States' population
need some form of corrective eyewear. Contact lenses have become a convenient,
cost effective alternative to eyeglasses and the number of contact lens wearers
is expected to increase as technology further improves the convenience, comfort
and fit of contact lenses. As a result, the contact lens market is large and
growing. This growth is due largely to the shift in the contact lens market away
from traditional soft lenses, which generally are replaced on an annual basis,
to disposable lenses, which are replaced on a daily, weekly, or bi-weekly basis.

Traditionally, contact lenses were almost exclusively sold to consumers by
either ophthalmologists or optometrists (referred to herein collectively as "eye
care practitioners"). Eye care practitioners would typically supply a patient
with his or her initial pair of contact lenses in connection with providing the
patient an eye examination and all replacement lenses, regardless of whether the
patient was given or required another eye examination. Because the initial
fitting of contact lenses requires a prescription written by an eye care
practitioner, the initial sale of contact lenses still takes place primarily in
this manner. Over the last decade, however, a number of alternative sellers of
replacement contact lenses have emerged, including direct marketers.

The Company believes that increased consumer awareness of the benefits of
the direct marketing of contact lenses will lead to further growth of direct
marketing. Purchasing replacement contact lenses from a direct marketer offers
the convenience of shopping at home, rapid home delivery, quick and easy
telephone or Internet ordering and competitive pricing. In addition, the growth
in popularity of disposable contact lenses, which require patients to purchase
replacement lenses more frequently, has contributed to the growth of the direct
marketing channel. The direct marketing industry continues to grow as many
retail customers have migrated towards the convenience and service offered by
home shopping and the Company expects the direct marketing segment of the
contact lens industry to grow in tandem with the growth in the direct marketing
industry as a whole.

Historically, sales of contact lenses by direct marketers have been impeded
by eye care practitioners and contact lens manufacturers. Many eye care
practitioners have been reluctant to provide patients with a copy of their
prescription or to release such information to direct marketers upon request,
thereby prohibiting such patients from purchasing lenses from a direct marketer.
In addition, substantially all of the major manufacturers of contact lenses

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have historically refused to sell contact lenses directly to direct marketing
companies and have sought to prohibit their distributors from doing so. These
traditional barriers to the direct marketing of contact lenses may be reduced or
eliminated in the future. The Federal Trade Commission (the "FTC") has recently
solicited comments regarding whether eye care practitioners should be required
to release contact lens prescriptions to their patients. In addition, the
Attorneys General for more than 30 states have joined in a lawsuit against the
major contact lens manufacturers and certain eye care practitioners and their
trade associations alleging that the manufacturers' policy not to sell to direct
marketers was adopted in conspiracy with eye care practitioners to eliminate
alternative channels of trade from the contact lens market. See "Government
Regulation," and "Purchasing and Principal Suppliers."

PRODUCT OFFERINGS

Contact lenses can be divided into two categories: soft lenses, which
represent approximately 80% of U.S. wearers, and hard lenses (primarily rigid
gas permeable ("RGP")), which represent approximately 20% of U.S. wearers. There
are three principal wearing regimes for soft contact lenses: conventional,
disposable and planned replacement. Conventional lenses are designed to be worn
indefinitely, but are typically replaced after 12 to 24 months. Disposable soft
contact lenses were introduced in the late 1980s based on the concept that
changing lenses on a more regular basis was important to comfort, convenience,
maintaining healthy eyes and patient compliance. Disposable lenses are changed
as often as daily and up to every two weeks, depending on the product. Planned
replacement lenses are designed to be changed as often as every two weeks and up
to every three months and currently represent a small portion of the overall
soft lens market.

The Company is a direct marketer of replacement contact lenses and does not
manufacture contact lenses nor provide eye examinations or related services to
its customers. The Company offers substantially all of the soft and hard contact
lenses produced by the leading contact lens manufacturers, including Johnson &
Johnson, CIBAVision, Wesley Jessen/Barnes-Hind, Bausch & Lomb and CooperVision.
The Company stocks a large inventory of lenses from which it can ship
approximately 80% of its orders within 24 hours. The Company believes that its
ability to maintain a large inventory of contact lenses provides it with a
competitive advantage over eye care practitioners, optical chains and discount
stores and serves as an effective barrier of entry to potential entrants in the
direct marketing of contact lenses.

In July 1997, the Company was approved as an authorized distributor of CIBA
Vision. The Company also purchases product directly from certain other
manufacturers. The Company's products are delivered in the same sterile, safety
sealed containers in which the lenses were packaged by the manufacturer. From
time to time, the Company purchases contact lenses that were labeled as
"samples" by the manufacturer. Such lenses are sometimes offered by the Company
to customers as part of promotional programs at reduced prices.

CUSTOMERS AND MARKETING

The Company's customers are located principally throughout the United
States. The percentage of the Company's customers that are located in each state
is approximately equal to the percentage of the United States' population which
resides in such state, with the largest concentration of the Company's customers
residing in California. The Company strives to deliver a high level of customer
service in an effort to establish a loyal customer base. The Company utilizes a
focused, closely managed and monitored marketing strategy. The Company
continually researches and analyzes new ways in which to advertise the Company's
products. After identifying an attractive potential new advertisement or
advertising medium, the Company commits to such advertising for an initial test
period. The response generated by such advertising is monitored and analyzed by
the Company and a decision to commit significant resources to a particular
advertisement or advertising medium is made only if the Company is satisfied
with the response rates it has generated. After the initial testing period, the
Company continues to closely monitor its advertising in order to identify and
react to trends in consumer response patterns and adjust its marketing strategy
accordingly.

The majority of contact lens wearers are between the ages of 18 and 39. In
addition, approximately two-thirds of contact lens wearers are women and contact
lens wearers generally have higher incomes than eyeglass

4


wearers do. The Company is able to target its advertising to lens wearers in
these key demographic groups, as well as certain other persons based on other
important demographics, through its national advertising campaign.

During 1998, the Company significantly expanded its sales and marketing
activities to attract new customers and increase sales to existing customers.
The Company increased its use of direct mailings, cooperative mailings and free
standing inserts, and began advertising in mediums not previously utilized,
including magazines, traditional newspaper advertisements, radio, television and
Internet advertising.

The Company markets its products through its website on the Internet. The
Company believes that the Internet offers a very convenient, cost effective and
efficient way for the Company's customers to place new and repeat orders.
Significant efforts were made in 1998 to improve the Company's website and
integrate the Internet with the Company's information systems. Sales generated
by its website increased from an immaterial amount in 1997 to over $2.0 million
during the second half of 1998. The Company's website is located at
www.l800contacts.com.

MANAGEMENT INFORMATION SYSTEM

The Company has developed a proprietary management information system that
integrates the Company's order entry and order fulfillment operations. The
Company believes that this system enables it to operate efficiently and provide
enhanced customer service. The key features of this management information
system are its ability to: (i) continually monitor and track the Company's
inventory levels; (ii) rapidly process credit card orders; (iii) increase the
speed of the shipping process with integrated and automated shipping functions;
and (iv) increase accuracy through the scanning of each order prior to shipment
to ensure it contains the correct lenses and the correct quantity of lenses.

The management information system provides the Company's customer service
representatives ("CSR") with real-time product availability information through
a direct connection with the Company's distribution center, which information is
immediately updated as lenses are shipped. The management information system
also has an integrated direct connection for processing credit card payments
which allows the CSR to charge the customer's card and ensure that a valid card
number and authorization have been received in approximately six to fifteen
seconds while the agent is on the phone with the customer. CSR's also have
access to records of all prior contact with a customer, including the customer's
address, prescription information, order history and payment history and notes
of any prior contact with the customer made by phone, fax, mail or Internet.
Based on product availability provided by the management information system, the
CSR provides the customer with an estimated date of delivery of their lenses. If
a customer's order will not be shipped by the promised delivery date, the
management information system notifies the CSR who entered the order, and any
information explaining the delay, and the CSR then contacts the customer to
inform them of the delay.

After an order has been entered into the management information system by a
CSR, it is sent to the Company's distribution center via a direct connection.
After the distribution center receives the order, the invoice for the order is
printed. The invoice for each order contains the type and quantity of the
lenses, as well as a shipping label for the order. Tracking, manifesting,
billing and other shipping functions are integrated into the Company's
management information system so that all necessary bar codes and tracking
information for shipment via independent couriers is printed directly on the
Company's shipping label, and separate labeling or a separate computer is not
needed to ship packages via independent couriers.

After the invoice for an order is printed at the Company's distribution
center, the order is pulled from inventory and scanned to ensure that the
prescription and quantity of each item matches the order in the Company's
management information system. Audible notices inform the shipping agent of any
errors in the order. After the order has been scanned for accuracy, the
management information system updates the Company's inventory level, the order
is placed in a box produced by the Company's automated box folder and is sent to
an automatic sealer. After the package leaves the sealer, another scanner reads
the bar code on the shipping label to determine which method of shipment is
being used, adds the package to the appropriate carrier's manifest and directs
the appropriate hydraulic diverter to push the package into the appropriate
carrier's shipping bin.

5


The Company has installed a battery powered back-up system capable of
supporting its entire call center, computer room, and phone switch. This system
is further supported by a generator capable of supporting the Company's entire
operation for a period of five days. All critical data is simultaneously written
to a series of back-up drives throughout the day and at the end of the day the
Company's data is transmitted to an offsite location. There can be no assurance
that the Company's back-up system will be sufficient to prevent an interruption
in the Company's operations in the event of disruption in the Company's
management information system and an extended disruption in the management
information system could adversely affect the Company's business, financial
condition and results of operations.

OPERATIONS

The primary components of the Company's operations include its
teleservices, order entry and customer service and distribution and fulfillment.

Teleservices, Order Entry and Customer Service. The Company provides its
customers with toll-free telephone access to its CSR's. The Company's call
center generally operates from 6:00 a.m. to 9:00 p.m. (MST) Monday through
Friday, 7:00 a.m. to 5:00 p.m. (MST) on Saturday and 8:00 a.m. to 4:00 p.m.
(MST) on Sunday. During non-business hours orders may be placed via the
Internet. Also, potential customers seeking product, pricing or other
information may request such through an Interactive Voice Response ("IVR")
system. The Company's orders are received by phone, mail, facsimile, the
Internet and electronic mail. CSR's process orders directly into the Company's
proprietary management information system, which provides customer order history
and information, product specifications, product availability, expected shipping
date and order number. CSR's are provided with a sales script and are trained to
provide information about promotional items. Additionally, CSR's are trained to
provide customer service and are authorized to resolve all customer service
issues, including accepting returns and issuing refunds, as appropriate.

The Company believes its customers are particularly sensitive to the way
merchants and salespeople communicate with them. The Company strives to hire
energetic, service-oriented CSR's who can understand and relate to customers.
CSR's participate in a training program, which includes a mentor system for
working with more experienced personnel. After training, CSR's are monitored to
review performance and are re-trained periodically.

The Company moved into its new call center during June and July of 1998. In
conjunction with the move, the Company acquired new telecommunications systems
and enhanced its management information systems. In its current facility, the
Company believes it has the capacity to handle up to 25,000 calls per day. The
Company believes that it processes telephone orders on average in less time than
its competitors, which allows each CSR to handle a greater number of orders per
day.

The laws in most states require that contact lenses be sold pursuant to a
valid prescription. The Company's operating practice is to attempt to obtain a
valid prescription from each of its customers or his/her eye care practitioner.
Customers may mail a copy of their prescription with their order or send it to
the Company via facsimile. Upon receipt of a prescription from a patient, the
prescription is filed by the Company. If the Company is unable to obtain a copy
of or verify the customer's prescription, it is the Company's practice to ship
the lenses to the customer, based on the information that the customer has
provided.

Distribution and Fulfillment. Approximately 80% of the Company's orders are
shipped within 24 hours. Customers generally receive orders within one to five
business days after shipping, depending upon the method of delivery chosen by
the customer. A shipping and handling fee is charged on each customer order,
except those orders received via the Internet and those received by mail with an
enclosed check. Customers have the option of having their order delivered by
overnight courier for an additional charge. The Company's management information
system automatically determines the anticipated delivery date for each order.

The Company uses an integrated packing and shipping system via a
direct connection to the Company's management information system. This system
monitors the in-stock status of each item ordered, processes the order

6


and generates warehouse selection tickets and packing slips for order
fulfillment operations. The Company's management information system is
specifically designed with a number of quality control features to help ensure
the accuracy of each order.

The Company began operations in its new distribution center in February of
1999. This new facility is several times the size of the prior distribution
center and is strategically located near the Salt Lake City, Utah airport. The
Company believes that this new distribution center has the capacity to support
sales of $300 million.

PURCHASING AND PRINCIPAL SUPPLIERS

Historically, substantially all of the major manufacturers of contact
lenses have refused to sell lenses directly to direct marketers, including the
Company, and have sought to prohibit their distributors from doing so. As a
result, the Company currently purchases a substantial portion of its products
from unauthorized distributors. The Company is aware that at least one large
manufacturer of contact lenses has begun to put tracking codes on its products
in an effort to identify distributors who are selling to direct marketers. In
June 1994, the Attorney General for the State of Florida, acting on behalf of
disposable contact lens consumers in that State, filed an anti-trust action
against Johnson & Johnson, CIBA Vision, Bausch & Lomb and certain eye care
practitioners and their trade associations alleging, among other things, that
the contact lens manufacturers' policy not to sell to mail order distributors
and others was adopted in conspiracy with eye care practitioners as the result
of pressure by eye care practitioners in order to eliminate alternative channels
of trade from the disposable lens market (the "Florida Action").

In December 1996, the Attorney General for the State of New York, on behalf
of itself and the Attorney Generals for approximately 21 other States, filed a
substantially similar action naming three major manufacturers of soft contact
lenses as well as several optometrists and their trade associations as
defendants (the "New York Action"). Additional States have joined the New York
Action since it was filed and the Florida Action and the New York Action have
been consolidated and are currently pending in the United States District Court
for the Eastern District of New York (the "Attorney General Action"). Based upon
public filings made in the Attorney General Action, the Company believes that
one defendant, CIBA Vision Corporation, has entered into a proposed settlement
agreement pursuant to which it has agreed to pay $5 million into a settlement
fund, agreed to provide rebates and coupons to consumers and agreed to begin to
sell soft contact lenses to direct marketers. Since this settlement agreement
was announced, the Company has become an authorized distributor of CIBA Vision's
contact lenses and can purchase such lenses at wholesale level prices.

As a result of some manufacturers' refusal to sell to direct
marketers, the Company is not an authorized dealer for many of the products
which it sells. In addition, the price which the Company pays for certain of
its products is sometimes higher than those paid by eye care practitioners,
retail chains and mass merchandisers, who are able to buy directly from the
manufacturers of such lenses. Although the Company has been able to obtain
most contact lens brands at competitive prices in sufficient quantities on a
regular basis, there can be no assurance that the Company will not encounter
difficulties in the future, particularly in light of the Company's
anticipated growth. The inability of the Company to obtain sufficient
quantities of contact lenses at competitive prices would have a material
adverse effect on the Company's business, financial condition and results of
operations.

Although the Company seeks to reduce its reliance on any one supplier by
establishing relationships with a number of distributors and other sources, the
Company purchased from a single distributor 47% and 40% of its contact lens
inventory in 1998 and 1997, respectively. The Company also purchased from
another distributor approximately 21% and 40% of its contact lens inventory in
1997 and 1996, respectively. The Company believes that neither of these
suppliers is authorized by contact lens manufacturers to distribute their
products. The Company does not have written agreements with either of these
suppliers. The Company continually seeks to establish new relationships with
potential suppliers in order to be able to obtain adequate inventory at
competitive prices.

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COMPETITION

The retail sale of contact lenses is a highly competitive and fragmented
industry. Traditionally, contact lenses were almost exclusively sold to
customers by eye care practitioners in connection with providing them an eye
examination. Competition for patients and the revenue related to providing them
contact lenses significantly increased as optical chains and large discount
retailers began providing optical services and has further intensified with the
entry of direct marketers such as the Company. The Company believes that the eye
care profession suffers from a surplus of eye care practitioners, and that the
resulting competitive pressure has been exacerbated by the increased prevalence
of retail optical chains, mass merchandisers and direct marketers. Consequently,
the competition amongst eye care practitioners to acquire customers and the
competition to provide replacement lenses to such customers has intensified.

The Company's principal competitors include ophthalmologists and
optometrists in private practice. The Company also competes with national
optical chains, such as Cole National Corporation, LensCrafters and National
Vision Association and mass merchandisers, such as Wal-Mart, Sam's and Costco.
In addition, the Company competes with other mail-order contact lens
distributors. The Company may face increased competition in the future from new
entrants in the direct marketing business, which may include national optical
chains and mass merchandisers, some of which may have significantly greater
resources than the Company.

The Company believes that many of its competitors, including most eye care
practitioners, national optical chains and mass merchandisers, have direct
supply arrangements with contact lens manufacturers, which in some cases affords
such competitors with better pricing terms and access to supply. In addition,
some of the competitors are significantly larger in overall revenues and have
significantly greater resources than the Company. The Company believes that the
principal basis of competition in the industry include price, product
availability, customer service and consumer awareness.

GOVERNMENT REGULATION

Federal Regulation. Contact lenses are regulated by the FDA as "medical
devices." The FDA classifies medical devices as Class I, Class II or Class III
and regulates them to varying degrees, with Class I medical devices subject to
the least amount of regulation and Class III medical devices subject to the most
stringent regulations. RGP and soft contact lenses are classified as Class II
medical devices if intended only for daily wear and as Class III medical devices
if intended for extended wear. These regulations generally apply only to
manufacturers of contact lenses, and therefore do not directly impact the
Company. Federal regulations also require the labels on "medical devices" to
contain adequate instructions for their safe and proper use. However, there is
an exemption from this requirement for medical devices the use of which is not
safe except under the supervision of a practitioner licensed by law to direct
the use of such device. Devices which fall in this exception must contain as
part of their labeling the statement "Caution: Federal law restricts this device
to sale by or on the order of ," the blank to be filled in with the word
physician or other practitioner authorized by the law of the state in which the
practitioner practices to use or order the use of the device. The Company
believes that this exception is often misconstrued as being a federal
requirement that the device be sold only pursuant to a prescription. The FDA
considers contact lenses to qualify for this labeling exemption; however, there
is no federal law that requires that contact lenses be sold only pursuant to a
prescription.


State Regulation. Because there is no applicable federal law that regulates
the distribution of contact lenses, the sale and delivery of contact lenses to
the consumer is subject to state laws and regulations. The Company sells to
customers in all 50 states and each sale is likely to be subject to the laws of
the state where the customer is located. The laws and regulations governing the
sale and delivery of contact lenses vary from state to state, but generally can
be classified in five categories: (i) laws that require contact lenses only be
dispensed pursuant to a prescription; (ii) laws that require the dispenser to be
licensed by the state as an optometrist, ophthalmologist or other professional
authorized to dispense lenses; (iii) laws that require lenses be dispensed only
in a face-to-face transaction; (iv) laws with requirements that are unclear or
do not specifically address the sale and delivery of contact lenses; and (v)
laws that the Company believes place no restrictions on the dispensing of
replacement contact lenses. Many of the states

8


requiring that contacts be dispensed in face-to-face meetings or by a person
licensed by such state to dispense lenses also require that lenses only be
dispensed pursuant to a valid prescription.

The laws and regulations in a significant number of states, including most
of the states wherein a large portion of the Company's sales are concentrated,
require that contact lenses only be sold to a consumer pursuant to a valid
prescription. In some states, satisfying this prescription requirement obligates
the dispenser only to verify the customer's prescription with the customer's
prescriber, while other states specifically require that a written prescription
be obtained before providing the lenses to the customer. The Company's operating
practice is to attempt to obtain a valid prescription from each of its customers
or his/her eye care practitioner. If the customer does not have a copy of
his/her prescription, the Company attempts to contact the customer's doctor to
obtain a copy of, or verify the customer's prescription. If the Company is
unable to obtain a copy of or verify the customer's prescription, it is the
Company's practice to complete the sale and ship the lenses to the customer
based on the prescription information provided by the customer. The Company
retains copies of the written prescriptions that it receives and maintains
records of its communications with the customer's prescriber.

The Company's ability to comply with state laws and regulations requiring a
valid prescription is hampered because the Company's customers are often unable
to get a copy of their prescription. The Company believes that optometrists,
ophthalmologists and other contact lens prescribers have historically refused to
release copies of a patient's contact lens prescription to the patient. In
addition, such providers have refused to release or verify prescriptions at the
request of mail order companies. Federal law requires prescribers to release
prescriptions for eyeglasses to a patient, but the issue of whether or not a
prescriber must release a contact lens prescription to the patient, or at the
patients request, is currently governed by state law. There are approximately 22
states that require contact lens prescribers to release the prescriptions for
contact lenses to the patient. However, even in states with a mandatory release
law, the Company believes that many prescribers continue to refuse to release
prescriptions to their patients or to mail order contact lens distributors,
including the Company.

In addition to requiring a valid prescription, a substantial number of
states also require that contact lenses only be dispensed by a person licensed
to do so under that state's laws. A dispenser may be required to be licensed as
an optometrist, ophthalmologist, optician, ophthalmic dispenser or contact lens
dispenser, depending on which state the customer is located in. Neither the
Company nor any of its employees is a licensed or registered dispenser of
contact lenses in many of the states in which the Company does business. The
laws in a small number of states effectively prohibit the sale of contacts
through the mail by requiring that a person licensed under that state's law to
dispense contacts be in personal attendance at the place of sale. In addition,
there are several states in which the laws and regulations do not specifically
address the issue of who may dispense contact lenses or are unclear with respect
to the requirements for dispensing lenses. Generally, these laws are older and
were written before mail order and other distributors began selling contact
lenses. Lastly, the Company believes that the laws in a small number of states
do not require that replacement contact lenses be dispensed pursuant to a
prescription or only by a professional licensed in such state.

The Company retained legal counsel to identify and summarize the applicable
laws of each of the states in which the Company generates material sales. The
Company compared its operations to the applicable requirements of the laws
contained in such summaries. Based upon such comparison, the Company estimates
that approximately one-third of its net sales in 1997 appeared to conform to the
requirements of applicable state laws and regulations. The Company believes that
the figure for 1998 is similar. Any action brought against the Company based on
its failure to comply with applicable state laws and regulations could result in
significant fines to the Company, the Company being prohibited from making sales
in a particular state and/or the Company being required to comply with such
laws. Such required compliance could result in: (i) increased costs to the
Company; (ii) the loss of a substantial portion of the Company's customers for
whom the Company is unable to obtain or verify their prescription; and (iii) the
inability to sell to customers at all in a particular state if the Company
cannot comply with such state's laws. The occurrence of any of the above results
could have a material adverse effect on the Company's ability to sell contact
lenses and to continue to operate profitably. Furthermore, there can be no
assurance that states will not enact or impose laws or regulations that prohibit
mail order dispensing of contact lenses or otherwise impair the Company's
ability to sell contact lenses and continue to operate profitably. The Company
has not obtained an opinion of counsel with regard to

9


its compliance with applicable state laws and regulations, and information
contained herein regarding the Company's compliance with applicable state laws
and regulations should not be construed as being based on an opinion of counsel.

An FTC rule adopted in 1978 requires eye care practitioners to provide
their patients with a copy of their eyeglass prescription (the "Prescription
Release Rule"). The Prescription Release Rule was adopted based on a finding by
the FTC that consumers were being deterred from comparison shopping for
eyeglasses because eye care practitioners refused to release prescriptions. In
April 1997, the FTC published a request for comments regarding the Prescription
Release Rule with respect to whether the rule should be expanded to require the
release of contact lens prescriptions, whether consumers have historically been
able to get their contact lens prescriptions upon request and whether the
refusal to release contact lens prescriptions has benefits justifying such
refusal. The FTC undertook a similar review in 1985 and again in 1995, both
times concluding that the rule should not be expanded to require the release of
contact lens prescriptions.

From time to time the Company receives notices, inquiries or other
correspondence from states or their regulatory bodies charged with overseeing
the sale of contact lenses. The Company's practice is to review such notices
with legal counsel to determine the appropriate response on a case-by-case
basis. It is the opinion of management, after discussion with legal counsel,
that the Company is taking the appropriate steps to address the various notices
received. To date, no formal complaints have been filed against the Company
concerning its business practices, other than the Steinberg Complaint. See
"Legal Proceedings."

The Company has never been subject to any proceedings brought by any state
to force the Company to comply with such state's laws or to fine the Company for
failure to comply with such laws.

INTELLECTUAL PROPERTY

The Company conducts its business under the trade name and service marks
"1-800 CONTACTS." The Company has taken steps to register and protect these
marks and believes that such marks have significant value and are an important
factor in the marketing of its products. The Company leases certain assets,
including the right to use the 1-800 CONTACTS telephone number, from an
individual pursuant to a non-cancelable lease. The lease expires in June 2000,
at which time the Company has the option to purchase such assets for $17,500.
However, under applicable FCC rules and regulations, the Company does not have
and cannot acquire any property rights to the telephone number. The Company does
not expect to lose the right to use the 1-800 CONTACTS number, however, there
can be no assurance in this regard. The loss of the right to use the 1-800
CONTACTS number would have a material adverse effect on the Company's business,
financial condition and results of operations. In addition, the Company has
obtained the rights to 1-888 CONTACTS and the cellular and international
equivalents for the 1-800 CONTACTS phone number, however, like the 1-800
CONTACTS number, the Company does not have and cannot acquire any property
rights in these telephone numbers.

The Company also has obtained the rights to various Internet domain names,
including but not limited to www.1800contacts.com and www.contacts.com. As with
phone numbers, the Company does not have and cannot acquire any property rights
in Internet domain names. The Company does not expect to lose the right to use
the domain names, however, there can be no assurance in this regard and such
loss would have a material adverse effect on the Company's financial position
and results of operations.

SEASONALITY

The Company does not believe that seasonality has had a material effect on
the Company's operations for the three years ended January 2, 1999.

10


EMPLOYEES

As of January 2, 1999 the Company employed 196 persons, of which 138 were
full-time employees and 58 were part-time employees. None of the Company's
employees is covered by a collective bargaining agreement. The Company believes
its relationship with its employees to be good.

ITEM 2. PROPERTIES.

All of the Company's management and call center operations are conducted
through approximately 32,000 square feet of leased space located in Draper,
Utah, a suburb of Salt Lake City. The lease relating to this facility expires in
2005.

In February 1998, the Company began utilizing approximately 10,000 square
feet of leased warehouse space. This distribution center is located in Draper,
Utah, approximately two miles from the Company's call center. The Company
intends to sub-lease the space to another party for the duration of the lease
term, which expires in January 2000. In October 1998, the Company entered into a
new lease agreement to occupy approximately 35,000 square feet of space for its
new distribution center located near the Salt Lake City, Utah airport. The lease
for the new distribution center expires in December 2001. The Company began
operations in this distribution center in February of 1999.

ITEM 3. LEGAL PROCEEDINGS.

On July 14, 1998, Craig S. Steinberg, O.D., a professional corporation
d.b.a. City Eyes Optometry Center, filed a purported class action on behalf of
all optometrists licensed to practice in California against the Company and its
directors in Los Angeles County Superior Court (the "Steinberg Complaint"). The
complaint alleges three separate causes of action for unfair competition: (i)
selling contact lenses to California residents without being registered, (ii)
selling contact lenses to California residents without verifying the
prescription, and (iii) failing to disclose in its advertising that it sells
"sample" lenses not intended for sale to the public. The complaint requests
various forms of relief, including damages of an unspecified amount, attorney's
fees and a permanent injunction to prevent the Company from selling contact
lenses to California residents without being registered and without verifying
the prescription as well as from selling sample contact lenses to California
residents. In addition, the plaintiff has filed a motion for preliminary
injunction seeking the injunctive relief requested in the complaint. On August
11, 1998, the Company removed the action to the United States District Court for
the Central District of California based on diversity jurisdiction.

In response to motions by the Company, plaintiff and another California
optometrist, Ellis Miles (collectively, "plaintiffs") filed a First Amended
Complaint ("FAC") against the Company and its directors on or about September 3,
1998 purporting to sue on behalf of the public under California's unfair
competition statute rather than as a class action on behalf of optometrists.
Although the substantive claims for unfair competition remain the same, the FAC
seeks restitutionary relief rather than damages. Plaintiffs also stipulated to
dismiss the Company's directors as defendants rather than oppose the Company's
motion to dismiss them, leaving the Company as the only remaining defendant.

On October 2, 1998, plaintiffs re-filed their motion for preliminary
injunction in federal court. The Company likewise filed a motion to strike
plaintiffs' claims for monetary relief. Plaintiffs withdrew their motion for
preliminary injunction on October 19, 1998, after the Company filed its
opposition to the motion indicating, inter alia, that the Company had been
registered as a Nonresident Contact Lens Seller in California. The Court denied
the Company's motion to strike plaintiffs' claims for monetary relief on
February 26, 1999. The Company filed its Answer to the First Amended Complaint
on March 11, 1999.

From time to time the Company is involved in other legal matters generally
incidental to its business. It is the opinion of management, after discussion
with legal counsel, that the ultimate dispositions of these matters will not
have a material impact on the financial condition, liquidity or results of
operations of the Company.

11


ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY-HOLDERS.

No matters were submitted to a vote of the Company's security-holders in
the fourth quarter of fiscal 1998.

ITEM 4A. EXECUTIVE OFFICERS OF THE REGISTRANT

The information under this Item is furnished pursuant to Instruction 3 to
Item 401(b) of Regulation S-K. Executive officers of the Company are elected by
and serve at the discretion of the Board of Directors.


NAME AGE POSITION
- --------------------------------------------------------------------------------
Jonathan C. Coon.................. 28 President, Chief Executive
Officer and Director

John F. Nichols................... 38 Vice President, Operations and
Director

Scott S. Tanner................... 38 Chief Financial Officer and
Director

JONATHAN C. COON is a co-founder of the Company and currently serves as
President and Chief Executive Officer of the Company and Director. Mr. Coon
received his Bachelor's Degree from Brigham Young University in 1994 and has
substantially completed studies for an MBA at Brigham Young University. Mr. Coon
has six years of experience in the contact lens industry.

JOHN F. NICHOLS is a co-founder of the Company and currently serves as Vice
President, Operations and Director. Mr. Nichols is a certified optician in the
State of California and was the owner of the Discount Lens Club from 1991 until
February 1995. Mr. Nichols worked with Bausch & Lomb as a Senior Sales
Representative from 1989 to 1991.

SCOTT S. TANNER has served as the Chief Financial Officer and a Director of
the Company since November 1997. Prior to joining the Company, Mr. Tanner served
as the Chief Financial Officer of Country Club Foods, Inc., a Utah-based snack
food manufacturer and distributor, from 1995 to 1997. Prior thereto, Mr. Tanner
served in various management positions at Apple Computer, Inc. from 1988 to 1995
and worked at Peat, Marwick & Mitchell & Co. in San Francisco from 1984 to 1986.
Mr. Tanner received a Bachelor's Degree from Stanford University and a MBA from
Harvard University. Mr. Tanner served as an executive officer of Country Club
Foods, Inc. at the time it filed a voluntary petition under chapter 11 of the
United States Bankruptcy Code in November 1995.


PART II

ITEM 5. MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
MATTERS.

MARKET INFORMATION

The Common Stock is traded on the Nasdaq Stock Market ("Nasdaq") under
the symbol "CTAC." The Common Stock commenced trading on February 10, 1998. The
following table sets forth on a per share basis, the high and low closing sale
prices per share for the Common Stock as reported by the Nasdaq for the period
from February 10, 1998 through the end of fiscal 1998.



QUARTER ENDED HIGH LOW
------- -------

April 4, 1998.............................. $20.875 $13.56
July 4, 1998............................... 19.875 13.00
October 3, 1998............................ 16.375 5.62
January 2, 1999............................ 18.000 4.75


12


HOLDERS

As of the close of business on March 18, 1999, there were approximately 65
holders of record of Common Stock. The Company believes that it has a
significantly larger number of beneficial holders of Common Stock. A recently
reported last sale price of the Common Stock on the Nasdaq is set forth on the
cover page of this report.

DIVIDENDS

Immediately prior to the consummation of its initial public offering, the
Company entered into an agreement to distribute to its existing stockholders an
amount equal to the Company's retained earnings from its formation date through
the date of the termination of the Company's S corporation status. The
distribution (net of notes receivable from stockholders of $599,689) was in the
form of promissory notes, totaling $982,995, issued by the Company. These
promissory notes were paid in full during the first quarter of fiscal 1998.
Subsequent to this S corporation distribution, the Company has not declared or
paid any cash or other dividends on its Common Stock and does not expect to pay
dividends for the foreseeable future. The Company anticipates that all of its
future earnings will be retained to finance the expansion of its business. Any
future determination to pay dividends will be at the discretion of the Company's
Board of Directors and will depend upon, among other factors, the Company's
results of operations, financial condition, capital requirements and contractual
restrictions. In addition, the Credit Facility (as hereinafter defined)
prohibits the Company from paying any cash dividends on the Common Stock after
the termination of the Company's S corporation status.

RECENT SALES OF UNREGISTERED SECURITIES

No securities of the Company that were not registered under the Securities
Act have been issued or sold by the Company within the period covered by this
report.

USE OF PROCEEDS FROM REGISTERED SECURITIES.

A Registration Statement on Form S-1 (File No. 333-41055) (the
"Registration Statement") registering shares of the Company's Common Stock, par
value $0.01 per share, filed in connection with the Company's IPO, was declared
effective by the Securities and Exchange Commission on February 9, 1998. The IPO
commenced on the effective date and terminated after all the securities
registered under such Registration Statement were sold.

Pursuant to the Registration Statement, the Company sold 2,213,750 shares
of Common Stock (including 288,750 shares sold pursuant to the underwriter's
over-allotment option) for its own account, for an aggregate offering price of
$27,671,875, and 316,250 shares of Common Stock (including 41,250 shares sold
pursuant to the underwriter's over-allotment option) for the account of the
selling stockholder for an aggregate offering price of $3,953,125. The managing
underwriters of the IPO were McDonald & Company Securities, Inc. and Morgan
Keegan & Company, Inc.

In connection with the IPO, the Company incurred expenses of $2,821,766,
including underwriting discounts and commissions of $1,937,031 and other
expenses of $884,735. After such expenses, the Company's net proceeds from the
IPO were approximately $24.9 million. Since completion of the IPO, through
January 2, 1999, the approximate amounts of net offering proceeds used by the
Company were as follows: (i) $1.0 million for the payment of the S Corporation
distribution, net of notes receivable from stockholders, (which was paid to the
shareholders who were shareholders of the Company prior to the IPO, some of whom
are directors and officers of the Company); (ii) $3.0 million for the repayment
of debt (a portion of which was repaid to a director of the Company); (iii) $1.9
million to exercise an option to purchase 442,651 shares of Common Stock from a
director of the Company (iv) $2.0 million for capital expenditures and (v) $13.2
million for general corporate purposes, including advertising, inventory and
other working capital. The $3.8 million remaining proceeds are held in a money
market fund.

13


ITEM 6. SELECTED FINANCIAL DATA.

The financial data as of and for the years ended January 2, 1999, December
31, 1997 and 1996 and for the eleven month period ended December 31, 1995 have
been derived from the audited financial statements of the Company. The financial
data as of and for the one month period ended January 1, 1995 and the year ended
December 31, 1994 are derived from the audited financial statements of the
Predecessor. The selected financial data below should be read in conjunction
with the financial statements and the notes thereto of the Predecessor and the
Company and "Management's Discussion and Analysis of Financial Condition and
Results of Operations." Such information for the three years ended January 2,
1999 is included as part of this Form 10-K.



COMPANY PREDECESSOR(1)
---------------------------------------------------------- ---------------------------
YEAR YEAR YEAR FEBRUARY 1, ONE MONTH YEAR
ENDED ENDED ENDED 1995 TO ENDED ENDED
JANUARY 2, DECEMBER 31, DECEMBER 31, DECEMBER 31, JANUARY 31, DECEMBER 31,
1999 1997 1996 1995 1995 1994
------------- -------------- -------------- -------------- ------------- -------------

STATEMENT OF OPERATIONS DATA:
Net sales $59,875,941 $21,115,314 $ 3,628,296 $ 587,918 $ 21,552 $ 212,584
Cost of goods sold 37,315,413 14,024,523 2,215,306 355,466 13,069 117,326
------------- -------------- -------------- -------------- ------------- -------------
Gross profit 22,560,528 7,090,791 1,412,990 232,452 8,483 95,258
Selling, general and
administrative expenses 31,541,525 5,945,221 1,041,312 317,898 9,369 78,584
------------- -------------- -------------- -------------- ------------- -------------
Income (loss) from
operations (8,980,997) 1,145,570 371,678 (85,446) (886) 16,674
Other income (expense), net 445,710 (113,162) (23,315) (9,105) - -
------------- -------------- -------------- -------------- ------------- -------------
Income (loss) before
benefit (provision) for
income taxes (8,535,287) 1,032,408 348,363 (94,551) (886) 16,674
Benefit for income taxes 642,679 - - - - -
============= ============== ============== ============== ============= =============
Net income (loss)(2) $(7,892,608) $ 1,032,408 $ 348,363 $ (94,551) $ (886) $ 16,674
============= ============== ============== ============== ============= =============
Basic and diluted net
income (loss) per common
share $ (1.27)
=============

PRO FORMA STATEMENT OF
OPERATIONS DATA:
Income (loss) before
benefit (provision) for
income taxes (8,535,287) 1,032,408 348,363 (94,551)
Pro forma benefit
(provision) for income
taxes 642,679 (397,477) (134,120) 36,402
------------- -------------- -------------- --------------
Pro forma net income
(loss)(3) $(7,892,608) $ 634,931 $ 214,243 $ (58,149)
============= ============== ============== ==============
Pro forma basic net income
(loss) per common share $ (1.27) $ 0.14
============= ==============
Pro forma diluted net
income (loss) per common
share (4) $ (1.27) $ 0.13
============= ==============

BALANCE SHEET DATA (AT THE
END OF PERIOD):
Working capital (deficit) $11,844,537 $(1,621,522) $ (204,080) $ (12,093) $ 11,762 $ 13,449
Total assets 18,016,136 7,781,064 1,156,646 243,845 23,687 25,574
Total debt (including
current portion) 66,877 2,759,837 370,705 207,864 - -
Stockholders' equity
(deficit) 14,832,825 854,358 146,359 (28,412) 21,032 22,818

_____________________
(1) The financial and operating data of the Predecessor was derived from the
financial and operating data of the Discount Lens Club.
(2) Prior to February 9, 1998, the Company operated as an S corporation and was
not subject to federal and certain state income taxes.
(3) Pro forma net income reflects net income less pro forma income taxes. Pro
forma income taxes are provided at an assumed 38.5% effective income tax
rate, as if the Company had been a C corporation rather than an S
corporation for the above periods. Prior to the closing of its initial
public offering, the Company's S corporation status was terminated; at that
date, the Company recorded a non-recurring, non-cash charge to earnings to
recognize deferred income taxes.
(4) Pro forma diluted net income per share is based on the weighted average
shares of Common Stock and Common Stock equivalents outstanding, including
actual shares outstanding and shares deemed to be outstanding. The shares
deemed to be outstanding for 1997 represent the number of shares sufficient
to fund the S corporation distribution of approximately $983,000. Common
Stock equivalents were determined using the treasury stock method.

14


ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS.


OVERVIEW

The Company is a rapidly growing direct marketer of replacement contact
lenses. The Company was formed in February 1995 and is the successor to the mail
order business founded by the Company's Vice President of Operations in March
1991. Since its formation, the Company has experienced significant growth in
revenues. Net sales for fiscal 1998 increased 184% to $59.9 million from $21.1
million in 1997.

Prior to consummation of its initial public offering ("IPO") in
February 1998, the Company operated as an S corporation and, as a result, had
not been subject to federal or certain state income taxes. In connection with
the consummation of the IPO, the Company revoked its S Corporation status and
became subject to federal and state income taxes. As a result, the Company
recorded a net deferred tax liability and the related deferred tax provision of
approximately $791,000 for the tax effect of the differences between financial
statement and income tax basis of assets and liabilities that existed at the
termination date of the S corporation election.

Effective January 1, 1998, the Company changed from a calendar year end
to a 52/53 week year ending on the Saturday nearest to December 31. Due to this
change, fiscal year 1998 represents 52 weeks and 3 days, covering the period
January 1, 1998 to January 2, 1999.

During 1998, the Company began utilizing a variety of new advertising
vehicles, including new print vehicles, Internet and radio spots, and an
extensive television marketing campaign. As direct-response information became
available during the fourth quarter of 1998, the Company determined that its
ability to track individual sales to specific advertising campaigns was
restricted as a result of the variety of new advertising vehicles utilized.
Therefore, beginning in the fourth quarter of 1998, the Company began expensing
all advertising costs, including all direct-mail advertising costs, when the
advertising first takes place. As a result, quarter-to-quarter comparisons are
impacted by the timing of television, radio and Internet advertisements and by
the mailing of the Company's printed advertisements within and between quarters.
The volume of mailings and other advertising may vary in different quarters and
from year-to-year depending on the Company's assessment of prevailing market
opportunities.

The sale and delivery of contact lenses are generally governed by state
laws and regulations. The Company sells to customers in all 50 states and each
sale is likely to be subject to the laws of the state where the customer is
located. The Company's operating practice is to attempt to obtain a valid
prescription from each of its customers or his/her eye care practitioner. If the
Company is unable to obtain a copy of or verify the customer's prescription, the
Company's practice is to ship the lenses to the customer, based on the
information that the customer has provided. The Company retained legal counsel
to identify and summarize the applicable laws of each of the states in which the
Company generates material sales. The Company compared its operations to the
applicable requirements of the laws contained in such summaries. Based on such
comparison, the Company estimates that approximately one-third of its net sales
appeared to conform to the requirements of applicable state laws and
regulations.

15


RESULTS OF OPERATIONS

The following table presents the Company's results of operations expressed
as a percentage of net sales:



YEAR ENDED
----------------------------------------------------
JANUARY 2, DECEMBER 31, DECEMBER 31,
1999 1997 1996
-------------- ---------------- ----------------

Net sales 100.0% 100.0% 100.0%
Costs of goods sold 62.3 66.4 61.1
-------------- ---------------- ----------------
Gross profit 37.7 33.6 38.9
Selling, general and administrative expenses 52.7 28.2 28.7
-------------- ---------------- ----------------
Income (loss) from operations (15.0) 5.4 10.2
Other income (expense), net 0.7 (0.5) (0.6)
-------------- ---------------- ----------------
Income (loss) before benefit (provision) for income taxes (14.3) 4.9 9.6
Pro forma benefit (provision) for income taxes 1.1 (1.9) (3.7)
-------------- ---------------- ----------------
Pro forma net income (loss) (13.2)% 3.0% 5.9%
============== ================ ================



YEAR ENDED JANUARY 2, 1999 COMPARED TO YEAR ENDED DECEMBER 31, 1997

NET SALES. Net sales for the year ended January 2, 1999 increased 184%
from the year ended December 31, 1997. The Company believes that this increase
in net sales reflects some of the benefits of the Company's increased television
and Internet advertising. The Company is also realizing the benefits of repeat
sales from a growing customer base. Repeat sales in fiscal 1998 reached $22.6
million, exceeding total net sales for 1997 of $21.1 million. Although the
Company believes that sales will increase substantially in the coming year, the
Company does not expect that the rate of growth in 1999 will be as significant
as the growth rate in 1998.

GROSS PROFIT. Gross profit as a percentage of sales increased to 37.7%
for the year ended January 2, 1999 from 33.6% for the year ended December 31,
1997. With the increase in sales, the Company was able to obtain inventory at
lower costs because of purchase volumes and more competitive pricing resulting
from access to more vendors.

SELLING, GENERAL AND ADMINISTRATIVE EXPENSES. Selling, general and
administrative expenses for the year ended January 2, 1999 increased 431% from
the year ended December 31, 1997. As a percentage of net sales, selling, general
and administrative expenses increased to 52.7% in fiscal 1998 from 28.2% in
1997. During fiscal 1998, the Company continued to increase its sales and
marketing activity. Advertising as a percentage of sales was 40.4% in fiscal
1998 as compared to 16.5% in 1997. The Company expects that advertising spending
as well as advertising as a percentage of sales in fiscal 1999 will be less than
in fiscal 1998. However, if opportunities present themselves, the Company may
increase advertising spending above currently planned levels.

During 1998, the Company began utilizing a variety of new advertising
vehicles, including new print vehicles, Internet and radio spots, and an
extensive television marketing campaign. As direct-response information became
available during the fourth quarter of 1998, the Company determined that its
ability to track individual sales to specific advertising campaigns was
restricted as a result of the variety of new advertising vehicles utilized.
Therefore, beginning in the fourth quarter of 1998, the Company began expensing
all advertising costs, including all direct-mail advertising costs, when the
advertising first takes place. The Company also determined that for previously
deferred advertising costs the period during which the future benefits were
expected to be received was shortened and accordingly is amortizing the balance
at the beginning of the fourth quarter of 1998 over 5 months.

16


OTHER INCOME (EXPENSE), NET. The increase in other income (expense) is
due to interest income from funds received in the initial public offering of
common stock in excess of the interest expense incurred prior to the initial
public offering.

INCOME TAXES. The pro forma provision for income taxes has been
determined assuming the Company had been taxed as a C Corporation for federal
and state income tax purposes for the year. The Company's future effective tax
rate will depend upon future taxable income and changes in the valuation
allowance associated with the deferred tax assets. The Company anticipates that
its future effective income tax rate will be approximately 38%.

YEAR ENDED DECEMBER 31, 1997 COMPARED TO YEAR ENDED DECEMBER 31, 1996

NET SALES. Net sales for the year ended December 31, 1997 increased
482% from the year ended December 31, 1996. This increase was primarily
attributable to higher sales volumes due to additional sales and marketing
activities.

GROSS PROFIT. Gross profit as a percentage of sales decreased to 33.6%
for the year ended December 31, 1997 from 38.9% for the year ended December 31,
1996. The Company's gross profit margin for the year ended December 31, 1996 was
positively impacted by the sale of manufacturers' promotional products, which
generally have higher margins.

SELLING, GENERAL AND ADMINISTRATIVE EXPENSES. Selling, general and
administrative expenses for the year ended December 31, 1997 increased 471% from
the year ended December 31, 1996 due to the increase in sales and marketing
activity and the related increase in expenditures necessary to support the
increased sales. As a percentage of net sales, selling, general and
administrative expenses decreased to 28.2% in 1997 from 28.7% in 1996. This
decrease was largely due to the fixed nature of many such expenses, including
rent, salaries, depreciation and certain equipment costs.

OTHER INCOME(EXPENSE), NET. The decrease in other (expense) income was
primarily attributable to an increase in interest expense due to increased
borrowings by the Company from one of its stockholders and under the Credit
Facility. This increase in interest expense was offset partially by an increase
in other income primarily due to an increase in interest income from
stockholders' notes receivable.

INCOME TAXES. The pro forma provision for income taxes was determined
assuming the Company had been taxed as a C Corporation for federal and state
income tax purposes for 1997 and 1996.

LIQUIDITY AND CAPITAL RESOURCES

The Company has historically funded its growth through a combination of
funds generated from operations and borrowings. During February 1998, the
Company completed its initial public offering of common stock. In connection
therewith, the Company issued 2,213,750 shares of common stock, which included
288,750 shares pursuant to the underwriters' over-allotment option. The proceeds
received from the offering, net of underwriting commissions and offering costs,
totaled approximately $24.9 million. The Company uses funds to enhance growth
through increased advertising expenditures and to increase inventory levels in
anticipation of future sales. In order to help ensure sufficient supply, the
Company generally carries a higher level of inventory than if it were able to
purchase directly from all contact lens manufacturers.

For 1998, 1997 and 1996, net cash (used in) provided by operating
activities was approximately $(13.8) million, $(1.0) million and $0.1 million,
respectively. For all years, cash was used primarily to fund the Company's
growth as the Company increased inventory levels and advertising spending.

The Company used approximately $2.0 million, $0.9 million and $0.4
million for investing activities in 1998, 1997 and 1996, respectively. The
majority of these amounts relate to capital expenditures for infrastructure
improvements and increases in notes receivable from shareholders. The Company
received payment in full on the

17


notes receivable during the first quarter of 1998, as the notes were netted with
the S Corporation distribution paid during the period. The amounts related to
capital expenditures for 1998, 1997 and 1996 were approximately $2,013,000 and
$488,000 and $175,000, respectively. The Company moved into its new call center
during June and July of 1998. In conjunction with the move, the Company acquired
new telecommunications systems and enhanced its management information systems.
The Company began operations in its new distribution center in February of 1999.
This new facility is several times the size of the prior distribution center and
is strategically located near the Salt Lake City, Utah airport. The Company
anticipates additional capital expenditures for infrastructure as it continues
to expand and improve operating facilities, telecommunications systems and
management information systems in order to handle future growth.

For the 1998 period, net cash of approximately $19.6 million was
provided by financing activities, resulting from net proceeds received from its
initial public offering, offset by repayments of debt, distributions to
stockholders (S corporation distribution) and repurchase of stock. For the 1997
and 1996 periods, net cash of approximately $1.9 million and $0.3 million,
respectively, was provided by financing activities. These amounts primarily
represent borrowings from a stockholder of the Company and borrowings under the
Credit Facility.

On October 13, 1998, the Company's Board of Directors authorized a
repurchase of up to 500,000 shares of its common stock. A purchase of the full
amount would equal approximately 7.8 percent of the 6,430,568 shares issued. The
repurchase of common stock is subject to market conditions and is accomplished
through periodic purchases at prevailing prices on the open market, by block
purchases or in privately negotiated transactions. The repurchased shares will
be retained as treasury stock to be used for corporate purposes. The repurchase
program will be effected in accordance with the safe harbor provisions of Rule
10b-18. During fiscal 1998, the Company repurchased 15,000 shares for a total
cost, including commissions, of $81,375. Subsequent to year end the Company
repurchased 155,000 shares for a total cost, including commissions, of
$1,860,005. The repurchases were funded using cash on hand.

In August 1997, the Company established a revolving credit facility to
provide for working capital requirements and other corporate purposes (the
"Credit Facility"). The Company amended the Credit Facility in January 1998 and
October 1998. As a result, the Credit Facility provides for borrowings equal to
the lesser of $5.0 million or 50 percent of eligible inventory. The Credit
Facility bears interest at a floating rate equal to the lender's prime interest
rate plus 1.5 percent (9.25 percent at January 2, 1999). As of January 2, 1999,
the Company had no outstanding borrowings under the Credit Facility. The Credit
Facility is secured by substantially all of the Company's assets and contains
financial covenants customary for this type of financing. The Credit Facility is
set to mature on July 31, 1999. As of January 2, 1999, the Company was not in
compliance with the covenants regarding quarterly pre-tax income, but the bank
waived the covenants. Depending upon its financial performance in future
quarters, the Company may be required to seek other covenant waivers under the
Credit Facility.

The Company believes that its cash on hand, together with cash
generated from operations and the cash available through the Credit Facility,
will be sufficient to support current operations and future growth through
fiscal 1999. The Company may be required to seek additional sources of funds for
accelerated growth or continued growth after that point, and there can be no
assurance that such funds will be available on satisfactory terms. Failure to
obtain such financing could delay or prevent the Company's planned growth, which
could adversely affect the Company's business, financial condition and results
of operations.

As a result of state regulatory requirements, the Company's liquidity,
capital resources and results of operations may be negatively impacted in the
future if the Company incurs increased costs or fines, is prohibited from
selling its products in a particular state(s) or experiences losses of a
substantial portion of the Company's customers for whom the Company is unable to
obtain or verify a prescription due to the enforcement of requirements by state
regulatory agencies.

18


YEAR 2000 ISSUE

Based on a preliminary review of its current computer applications and
internal technology systems, the Company believes all of its applications and
internal technology systems are substantially Year 2000 compliant. To ensure the
Company is Year 2000 compliant, the Company is currently taking steps to perform
a more in-depth analysis and testing of Year 2000 compliance on its computer
applications, internal technology systems and embedded technology. The Company
does not expect Year 2000 compliance to be a major issue since the Company has
replaced or upgraded the majority of its critical technology systems within the
last two years. However, the Company believes that by completing this in-depth
analysis and testing that the Company will be able to take any necessary steps
to become Year 2000 compliant. If this analysis and any necessary corrective
actions are not completed timely, the Year 2000 issue could have a material
impact on the operations of the Company.

The Company is currently unable to determine the effects of Year 2000
compliance by third parties that are significant to its operations. The Company
has sent correspondence to significant third parties to assess the parties' Year
2000 compliance and to determine the extent to which the Company's operations
will be impacted by those third parties' failure to fix their own Year 2000
issues. If the systems of critical third parties are not in compliance, the
Company's operations will be adversely affected.

The Company has not yet incurred any significant costs related to Year
2000 compliance. Once the Company has completed the above steps, the Company
will be able to determine any significant future costs associated with Year 2000
compliance. Although the Company has not yet approved a formal Year 2000
contingency plan, the Company has manual processes, which can be used in the
event of system disruption. The Company expects to approve a formal contingency
plan during 1999.

FORWARD-LOOKING STATEMENTS

This report contains forward-looking statements about the Company's
future business prospects. These statements are subject to risks and
uncertainties that could cause actual results to differ materially from those
set forth in or implied by such forward looking statements. Factors that may
cause future results to differ materially from the Company's current
expectations include, among others: general economic conditions, the health of
the contact lens industry, inventory acquisition and management, advertising
spending and effectiveness, and regulatory considerations.

SEASONALITY

The Company does not believe that seasonality has had a material effect
on the Company's operations for the three years ended January 2, 1999.

INFLATION

The Company does not believe that inflation has had a material effect
on the Company's operations for the three years ended January 2, 1999.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

Based on its current operations, the Company believes it is not subject
to significant market risk. As of January 2, 1999, the Company did not hold any
market risk sensitive instruments and had no outstanding debt other than a
capital lease obligation of $66,877. In addition, all of the Company's
transactions are in U.S. dollars.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

The information required by Item 8 is set forth on pages F-1 through
F-20 of this Form 10-K. The Company is not required to provide the supplementary
financial information required by Item 302 of Regulation S-K.

19


ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE.

None.


PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.

Information with respect to Directors of the Company is set forth in the
Proxy Statement under the heading "Election of Directors," which information is
incorporated herein by reference. Information regarding the executive officers
of the Company is included as Item 4A of Part I of this Form 10-K as permitted
by Instruction 3 to Item 401(b) of Regulation S-K. Information required by Item
405 of Regulation S-K is set forth in the Proxy Statement under the heading
"Compliance with Section 16(a) of the Securities Exchange Act of 1934," which
information is incorporated herein by reference.

ITEM 11. EXECUTIVE COMPENSATION.

Information with respect to executive compensation is set forth in the
Proxy Statement under the heading "Compensation of Executive Officers," which
information is incorporated herein by reference (except for the Compensation
Committee Report on Executive Compensation and the Performance Graph).

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.

Information with respect to security ownership of certain beneficial owners
and management is set forth in the Proxy Statement under the heading "Beneficial
Ownership of Common Stock," which information is incorporated herein by
reference.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

Information with respect to certain relationships and related transactions
is set forth in the Proxy Statements under the headings "Election of Directors
- -- Compensation Committee Interlocks and Insider Participation" and "Election of
Directors -- Certain Relationships and Related Transactions," which information
is incorporated herein by reference.


PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K.

(a) The following documents are filed as a part of this report:

1. Financial Statements. The following financial statements of the
Company and the report of the independent public accountants
thereon, are included in this Form 10-K on pages F-1 through F-
20:

Report of Independent Public Accountants
Balance Sheets as of January 2, 1999 and December 31, 1997
Statements of Operations for the years ended January 2,
1999, and December 31, 1997 and 1996
Statements of Stockholders' Equity for the years ended
January 2, 1999, and December 31, 1997 and 1996

20


Statements of Cash Flows for the years ended January 2,
1999, and December 31, 1997 and 1996
Notes to Financial Statements

2. Financial Statement Schedules. All financial statement schedules
have been omitted because they are inapplicable or the
required information is included or incorporated by
reference elsewhere herein.

3. Exhibits. The Company will furnish to any eligible stockholder,
upon written request of such stockholder, a copy of any exhibit
listed below upon the payment of a reasonable fee equal to the
Company's expenses in furnishing such exhibit.

EXHIBIT
NO. EXHIBIT
------- ---------------------------------------------
3.1(i) Restated Certificate of Incorporation of the
Company. (1)

3.1(ii) Restated By-Laws of the Company. (1)


4.1 Form of certificate representing shares of
Common Stock, $0.01 par value per share. (2)

10.1 Employment Agreement between the Company and
Jonathan C. Coon. (2) *

10.2 Employment Agreement between the Company and
John F. Nichols. (2) *

10.3 Employment Agreement between the Company and
Scott S. Tanner. (2) *

10.4 Employment Agreement between the Company and
Robert G. Hunter. (2) *

10.5 1-800 CONTACTS, INC. 1998 Incentive Stock
Option Plan. (2) *

10.6 Lease between the Company and Draper Land
Partnership II, dated September 4, 1996, with
respect to the Company's former call center.
(2)

10.7 Lease between the Company and Draper Land
Partnership II, dated November 3, 1997, with
respect to the Company's call center. (2)

10.8 Lease between the Company and Bird and
Saunders, dated January 23, 1998, with
respect to the Company's warehouse. (2)

10.9 Revolving Credit Agreement between the
Company and Zions First National Bank. (2)

10.10 Indemnification Agreement between the Company
and its officers and directors. (2)

10.11 Agreement for Distribution of Retained
Earnings and Tax Indemnification between the
Company and the Existing Stockholders. (2)

10.12 Lease between the Company and Larry T. Short,
dated June 27, 1995, with respect to the 1-
800 CONTACTS telephone number. (2)

10.13 Stock Option Agreement. (2) *

21


10.14 First Amendment to Lease between the Company
and Draper Land Partnership II, dated May 25,
1998, with respect to the Company's call
center.

10.15 Second Amendment to Lease between the Company
and Draper Land Partnership II, dated August
6, 1998, with respect to the Company's call
center.

10.16 Lease between the Company and ProLogis
Development Services Incorporated, dated
October 13, 1998, with respect to the
Company's distribution center.

10.17 Revolving Credit Agreement between the
Company and Zions First National Bank, dated
October 29, 1998.

23.1 Consent of Independent Public Accountants.

27.1 Financial Data Schedule.

------------

(1) Incorporated by reference to the Company's
Quarterly Report on Form 10-Q for the
quarterly period ended April 4, 1998
(Commission File No. 0-23633).

(2) Incorporated by reference to the same
numbered exhibit to the Company's
Registration Statement on Form S-1
(Registration No. 333-41055).

* Management contract, compensatory plan or
arrangement required to be filed as an
exhibit pursuant to Item 14(c) of this
report.

(b) Reports on Form 8-K.

None.

22


SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized, on this _____ day of
April, 1999.

1-800 CONTACTS, INC.


By: /s/ Jonathan C. Coon
--------------------
Name: Jonathan C. Coon
Title: President and Chief Executive Officer


By: /s/ Scott S. Tanner
-------------------
Name: Scott S. Tanner
Title: Chief Financial Officer


Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
registrant in the capacities indicated on this _____ day of April, 1999.

SIGNATURE CAPACITY

/s/ Jonathan C. Coon President, Chief Executive Officer and
-----------------------
Jonathan C. Coon Director (principal executive officer)

/s/ Scott S. Tanner Chief Financial Officer and Director
-----------------------
Scott S. Tanner (principal financial officer)

/s/ Robert G. Hunter Corporate Controller (principal
-----------------------
Robert G. Hunter accounting officer)


/s/ John F. Nichols Director
-----------------------
John F. Nichols

/s/ Stephen A. Yacktman Director
-----------------------
Stephen A. Yacktman

/s/ E. Dean Butler Director
-----------------------
E. Dean Butler


INDEX TO FINANCIAL STATEMENTS



Page
----

Report of Independent Public Accountants........................................................ F-2
Balance Sheets as of January 2, 1999 and December 31, 1997...................................... F-3
Statements of Operations for the years ended January 2, 1999, and December 31, 1997 and 1996.... F-5
Statements of Stockholders' Equity for the years ended January 2, 1999, and
December 31, 1997 and 1996.................................................................... F-6
Statements of Cash Flows for the years ended January 2, 1999, and December 31, 1997 and 1996.... F-7
Notes to Financial Statements................................................................... F-9


F-1


REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

TO 1-800 CONTACTS, INC.:

We have audited the accompanying balance sheets of 1-800 CONTACTS, INC. (a
Delaware corporation) as of January 2, 1999 and December 31, 1997, and the
related statements of operations, stockholders' equity and cash flows for each
of the three fiscal years in the period ended January 2, 1999. These financial
statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of 1-800 CONTACTS, INC. as of
January 2, 1999, and December 31, 1997, and the results of its operations and
its cash flows for each of the three fiscal years in the period ended January 2,
1999 in conformity with generally accepted accounting principles.



ARTHUR ANDERSEN LLP


Salt Lake City, Utah
February 4, 1999 (except with respect to certain matters discussed in Notes 5
and 12, as to which the date is March 26, 1999)

F-2


1-800 CONTACTS, INC.

BALANCE SHEETS

ASSETS




JANUARY 2, DECEMBER 31,
1999 1997
------------- --------------

CURRENT ASSETS:
Cash and cash equivalents $ 3,762,220 $ -
Inventories 10,752,324 4,811,855
Prepaid advertising 294,259 127,696
Other current assets 188,880 54,968
------------ -----------
Total current assets 14,997,683 4,994,519
------------ -----------
DEFERRED ADVERTISING COSTS 175,631 1,705,695
------------ -----------
PROPERTY AND EQUIPMENT, at cost:
Office, computer and other equipment 2,078,102 630,186
Leasehold improvements 458,341 75,270
------------ -----------
2,536,443 705,456
Less - accumulated depreciation and amortization (487,593) (142,953)
------------ -----------
Net property and equipment 2,048,850 562,503
------------ -----------
DEFERRED INCOME TAXES 642,679 -
------------ -----------
OTHER ASSETS 151,293 518,347
------------ -----------
Total assets $18,016,136 $7,781,064
============ ===========


The accompanying notes to financial statements
are an integral part of these balance sheets.

F-3


1-800 CONTACTS, INC.

BALANCE SHEETS (CONTINUED)

LIABILITIES AND STOCKHOLDERS' EQUITY




JANUARY 2, DECEMBER 31,
1999 1997
------------- --------------

CURRENT LIABILITIES:
Line of credit $ - $1,055,640
Notes payable to stockholders - 1,370,000
Current portion of capital lease obligation 36,712 23,532
Accounts payable 2,056,451 3,762,158
Accrued liabilities 890,443 300,439
Unearned revenue 169,540 104,272
------------ ------------
Total current liabilities 3,153,146 6,616,041
------------ ------------
LONG-TERM LIABILITIES:
Notes payable to stockholders - 243,788
Capital lease obligation, less current portion 30,165 66,877
------------ ------------
Total long-term liabilities 30,165 310,665
------------ ------------
COMMITMENTS AND CONTINGENCIES (Notes 1 and 5)
STOCKHOLDERS' EQUITY:
Common stock, $.01 par value, 20,000,000 shares authorized,
6,430,568 and 4,659,469 shares issued, respectively 64,306 46,595
Additional paid-in capital 23,017,266 93,688
Retained earnings (deficit) (8,189,072) 1,286,220
Treasury stock at cost, 11,000 shares (59,675) -
Notes receivable from stockholders - (572,145)
------------ -----------
Total stockholders' equity 14,832,825 854,358
------------ -----------
Total liabilities and stockholders' equity $18,016,136 $7,781,064
============ ===========


The accompanying notes to financial statements
are an integral part of these balance sheets.

F-4



1-800 CONTACTS, INC.

STATEMENTS OF OPERATIONS


YEAR ENDED
------------------------------------------------------
JANUARY 2, DECEMBER 31, DECEMBER 31,
1999 1997 1996
-------------- ---------------- ----------------

NET SALES $ 59,875,941 $ 21,115,314 $ 3,628,296
COST OF GOODS SOLD 37,315,413 14,024,523 2,215,306
-------------- ---------------- ----------------
Gross profit 22,560,528 7,090,791 1,412,990
SELLING, GENERAL AND ADMINISTRATIVE EXPENSES 31,541,525 5,945,221 1,041,312
-------------- ---------------- ----------------
INCOME (LOSS) FROM OPERATIONS (8,980,997) 1,145,570 371,678
-------------- ---------------- ----------------
OTHER INCOME (EXPENSE):
Interest expense (104,370) (161,520) (26,175)
Interest income 553,843 34,963 7,261
Other, net (3,763) 13,395 (4,401)
-------------- ---------------- ----------------
Total other, net 445,710 (113,162) (23,315)
-------------- ---------------- ----------------
INCOME (LOSS) BEFORE BENEFIT FOR INCOME TAXES (8,535,287) 1,032,408 348,363

BENEFIT FOR INCOME TAXES 642,679 - -
-------------- ---------------- ----------------
NET INCOME (LOSS) $ (7,892,608) $ 1,032,408 $ 348,363
============== ================ ================
PER SHARE INFORMATION:
Basic and diluted net income (loss) per common share $ (1.27)
==============
PRO FORMA INFORMATION:
Income (loss) before benefit (provision) for income taxes (8,535,287) 1,032,408 348,363
Benefit (provision) for income taxes 642,679 (397,477) (134,120)
-------------- ---------------- ----------------
Net income (loss) $ (7,892,608) $ 634,931 $ 214,243
============== ================ ================

Basic net income (loss) per common share $ (1.27) $ 0.14
============== ================
Diluted net income (loss) per common share $ (1.27) $ 0.13
============== ================


The accompanying notes to financial statements
are an integral part of these statements.

F-5


1-800 CONTACTS, INC.

STATEMENTS OF STOCKHOLDERS' EQUITY



NOTES
ADDITIONAL RETAINED RECEIVABLE
COMMON STOCK PAID-IN EARNINGS TREASURY STOCK FROM
------------------- --------------------
SHARES AMOUNT CAPITAL (DEFICIT) SHARES AMOUNT STOCKHOLDERS TOTAL
--------- -------- ----------- ----------- ------- -------- ------------ -----------

BALANCE, December 31, 1995 4,659,469 $ 46,595 $ 33,688 $ (94,551) - $ - $ (14,144) $ (28,412)
Repurchase of common stock (931,894) (9,319) (230,681) - - - - (240,000)
Sale of common stock 931,894 9,319 290,681 - - - - 300,000
Advances to stockholders - - - - - - (233,592) (233,592)
Net income - - - 348,363 - - - 348,363
--------- -------- ----------- ----------- ------- -------- ------------ -----------
BALANCE, December 31, 1996 4,659,469 46,595 93,688 253,812 - - (247,736) 146,359
Advances to stockholders - - - - - - (324,409) (324,409)
Net income - - - 1,032,408 - - - 1,032,408
--------- -------- ----------- ----------- ------- -------- ------------ -----------
BALANCE, December 31, 1997 4,659,469 46,595 93,688 1,286,220 - - (572,145) 854,358
Advances to stockholders - - - - - - (27,544) (27,544)
Distributions to
stockholders, net - - - (1,582,684) - - 599,689 (982,995)

Sale of common stock,
net of offering costs 2,213,750 22,138 24,827,971 - - - - 24,850,109
Repurchase and retirement
of common stock (442,651) (4,427) (1,895,573) - - - - (1,900,000)
Purchase of treasury shares - - - - (15,000) (81,375) - (81,375)
Exercise of common stock
options - - (8,820) - 4,000 21,700 - 12,880
Net loss - - - (7,892,608) - - - (7,892,608)

--------- -------- ----------- ----------- ------- -------- ------------ -----------
BALANCE, January 2, 1999 6,430,568 $ 64,306 $23,017,266 $(8,189,072) (11,000) $(59,675) $ - $14,832,825
========= ======== =========== =========== ======= ======== ============ ============


The accompanying notes to financial statements
are an integral part of these statements.

F-6


1-800 CONTACTS, INC.

STATEMENTS OF CASH FLOWS

INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS



YEAR ENDED
-----------------------------------------------
JANUARY 2, DECEMBER 31, DECEMBER 31,
1999 1997 1996
-------------- ------------- --------------

CASH FLOWS FROM OPERATING ACTIVITIES:
Net income (loss) $ (7,892,608) $ 1,032,408 $ 348,363
Adjustments to reconcile net income (loss) to net cash
provided by (used in) operating activities:
Depreciation and amortization 446,389 150,933 46,044
Other - 20,000 -
Loss on retirement of property and equipment 13,762 - 1,834
Deferred income taxes (642,679) - -
Changes in operating assets and liabilities:
Inventories (5,940,469) (4,336,445) (385,892)
Prepaid advertising (166,563) (127,696) -
Other current assets (133,912) (45,945) (8,423)
Deferred advertising costs 1,530,064 (1,311,398) (394,297)
Accounts payable (1,705,707) 3,290,864 421,228
Accrued liabilities 590,004 236,639 54,432
Unearned revenue 65,268 68,327 30,986
-------------- ------------- ------------

Net cash (used in) provided by operating activities (13,836,451) (1,022,313) 114,275
-------------- ------------- ------------
CASH FLOWS FROM INVESTING ACTIVITIES:
Net increase in notes receivable from stockholders (27,544) (324,409) (233,592)
Purchase of property and equipment (2,013,361) (488,244) (174,992)
Proceeds from sale of property and equipment 101,768 - -
Purchase of intangible assets (5,000) (50,000) -
Deposits (38,049) (40,425) -
-------------- ------------- -------------
Net cash used in investing activities $ (1,982,186) $ (903,078) $ (408,584)
-------------- ------------- -------------


The accompanying notes to financial statements
are an integral part of these statements.

F-7


1-800 CONTACTS, INC.

STATEMENTS OF CASH FLOWS (CONTINUED)

INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS



YEAR ENDED
-----------------------------------------------
JANUARY 2, DECEMBER 31, DECEMBER 31,
1999 1997 1996
----------- ------------- --------------

CASH FLOWS FROM FINANCING ACTIVITIES:
Sale of common stock, net of underwriting discounts and commissions $ 25,734,844 $ - $ 300,000
Common stock offering costs (509,537) (375,198) -
Common stock repurchases (1,981,375) - (240,000)
Proceeds from exercise of common stock options 12,880 - -
Net (repayments) borrowings on line of credit (1,055,640) 1,055,640 -
Borrowings from stockholders - 1,800,000 365,000
Principal payments on notes payable to stockholders (1,613,788) (411,212) (180,000)
Principal payments on notes payable for distributions to
stockholders, net (982,995) - -
Principal payments on long-term debt - (55,871) (21,717)
Principal payments on capital lease obligation (23,532) (19,425) (442)
Bank overdraft - (68,543) 68,543
------------- ------------ ------------
Net cash provided by financing activities 19,580,857 1,925,391 291,384
------------- ------------ ------------

NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS 3,762,220 - (2,925)
CASH AND CASH EQUIVALENTS AT BEGINNING OF PERIOD - - 2,925
------------- ----------- -------------
CASH AND CASH EQUIVALENTS AT END OF PERIOD $ 3,762,220 $ - $ -
============= =========== =============
SUPPLEMENTAL CASH FLOW INFORMATION:
Cash paid for interest $ 228,907 $ 42,699 $ 18,984



SUPPLEMENTAL DISCLOSURES OF NONCASH INVESTING AND FINANCING ACTIVITIES:

During the year ended January 2, 1999, the Company distributed $1,582,684
to its S Corporation stockholders. This distribution (net of notes
receivable from stockholders of $599,689) was in the form of promissory
notes, totaling $982,995, issued by the Company. The promissory notes were
paid in full during fiscal year 1998.


The accompanying notes to financial statements
are an integral part of these statements.

F-8


1-800 CONTACTS,INC.

NOTES TO FINANCIAL STATEMENTS


NOTE 1. NATURE OF OPERATIONS AND ORGANIZATION OF BUSINESS

1-800 CONTACTS, INC., (the "Company") was incorporated in the state of Utah
in February 1995. The Company was reincorporated in Delaware in February 1998 in
conjunction with its initial public offering of common stock. The Company is a
direct marketer of replacement contact lenses. The Company sells contact lenses
primarily through its toll-free telephone number and the Internet.

REGULATORY COMPLIANCE

The sale and delivery of contact lenses is generally governed by state laws
and regulations. The Company sells to customers in all 50 states and each sale
is likely to be subject to the laws of the state where the customer is located.
The laws and regulations relating to the delivery and sale of contact lenses
vary from state to state, but can generally be classified into five categories:
(i) laws that require contact lenses only be dispensed pursuant to a valid
prescription, (ii) laws that require the dispenser to be licensed by the state
as an optometrist, ophthalmologist or other professional authorized to dispense
lenses, (iii) laws that require lenses be dispensed only in a face-to-face
transaction, (iv) laws with requirements that are unclear or do not specifically
address the sale and delivery of contact lenses; and (v) laws that the Company
believes place no restrictions on the dispensing of replacement contact lenses.
The Company's operating practice is to attempt to obtain a prescription from its
customers or his/her eye care practitioner. If the customer does not have a copy
of his/her prescription, the Company attempts to contact the customer's doctor
to obtain a copy of, or verify the customer's prescription. If the Company is
unable to obtain a copy of, or verify the customer's prescription, it is the
Company's practice to complete the sale and ship the lenses to the customer,
based on the prescription information provided by the customer. As a result,
certain sales made by the Company violate the applicable statute or regulation
in the state in which the customer is located. Any action brought against the
Company based on its violation of such state laws and regulations could result
in fines to the Company and /or the required compliance with such laws. Such
required compliance could result in (i) increased costs to the Company, (ii) the
loss of a substantial portion of the Company's customer for whom the Company is
unable to obtain or verify their prescription and (iii) the inability to sell to
customers at all in a particular state if the Company cannot comply with such
state's laws. The occurrence of any of the above results could have a material
adverse effect on the Company's ability to sell contact lenses and continue to
operate profitably. Furthermore, there can be no assurance that states will not
enact or impose laws or regulations that prohibit mail order dispensing of
contact lenses or otherwise impair the Company's ability to sell contact lenses
and continue to operate profitably.

From time to time the Company receives notices, inquiries or other
correspondence from states or their regulatory bodies charged with overseeing
the sale of contact lenses. The Company's practice is to review such notices
with legal counsel to determine the appropriate response on a case-by-case
basis. It is the opinion of management, after discussion with legal counsel,
that the Company is taking the appropriate steps to address the various notices
received. To date, no formal complaints have been filed against the Company
concerning its business practices, other than the Steinberg Complaint (see Note
5).

SOURCES OF SUPPLY

Historically, substantially all of the major manufacturers of contact
lenses have refused to sell lenses directly to direct marketers, including the
Company, and have sought to prohibit their distributors from doing so. As a
result, the Company currently purchases a substantial portion of its products
from unauthorized distributors. The Company is aware that at least one large
manufacturer of contact lenses has begun to put tracking codes on its products
in an effort to identify distributors who are selling to direct marketers. The
Company is not an authorized dealer for the majority of the products which it
sells. In addition, the price the Company pays for certain of its products is
sometimes higher than that paid by eye care practitioners, retail chains and
mass merchandisers, who are able to buy directly from the manufacturers. There
can be no assurance that the Company will be able to obtain sufficient
quantities of contact lenses at competitive prices in the future to meet the
existing or anticipated demand for its

F-9


1-800 CONTACTS,INC.

NOTES TO FINANCIAL STATEMENTS


products. Any such inability would have a material adverse effect on the
Company's business, financial position and results of operations.

Although the Company seeks to reduce its reliance on any one supplier by
establishing relationships with a number of distributors and other sources, the
Company purchased from a single distributor approximately 47 percent and 40
percent of its contact lens inventory in 1998 and 1997, respectively. The
Company also purchased from another distributor 21 percent and 40 percent of its
contact lens inventory in 1997 and 1996, respectively. The Company continually
seeks to establish new relationships with potential suppliers in order to be
able to obtain adequate inventory at competitive prices. In the event that these
suppliers could no longer supply the Company with contact lenses, there can be
no assurance that the Company could secure other adequate sources of supply, or
that such supply could be obtained on terms no less favorable to the Company
than its current supply, which could adversely affect the Company by increasing
its costs or, in the event adequate replacement supply cannot be secured,
reducing its net sales.

NOTE 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

CHANGE IN ACCOUNTING PERIOD

Effective January 1, 1998, the Company changed from a calendar year end to
a 52/53 week year, ending on the Saturday nearest to December 31. Due to this
change, fiscal year 1998 represents 52 weeks and 3 days, covering the period
January 1, 1998 to January 2, 1999.

REVENUE RECOGNITION

Sales are recognized at the time of shipment to the customer. Payment for
the product is generally received prior to shipment. As a result, unearned
revenue represents amounts received from customers for which shipment has not
occurred. Shipping and handling fees are included as part of net sales. The
related freight costs associated with shipping products to customers are
included as a component of cost of goods sold.

USE OF ESTIMATES

The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities as of the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.

CASH EQUIVALENTS

The Company considers all highly liquid investments purchased with an
original maturity of three months or less to be cash equivalents.

INVENTORIES

Inventories consist of contact lenses and are recorded at the lower of cost
(using the first-in, first-out method) or market.

PROPERTY AND EQUIPMENT

Property and equipment are stated at cost and depreciated using the
straight-line method over their estimated useful lives ranging from three to
seven years. Leasehold improvements are amortized over the term of the lease.

F-10


1-800 CONTACTS,INC.

NOTES TO FINANCIAL STATEMENTS


Major additions and improvements are capitalized, while costs for minor
replacements, maintenance and repairs that do not increase the useful life of an
asset are expensed as incurred. Upon retirement or other disposition of property
and equipment, the cost and related accumulated depreciation or amortization are
removed from the accounts. The resulting gain or loss is reflected in income.

ADVERTISING COSTS

Prior to the fourth quarter of fiscal 1998, the Company capitalized certain
direct-mail advertising costs and amortized those costs over the period for
which the revenues were generated in accordance with Statement of Position
("SOP") 93-7. Based upon the Company's past direct-response information, the
Company capitalized direct-mail advertising costs on a cost-pool-by-cost-pool
approach and amortized those costs over a 12 month period, which was the period
during which the future benefits were expected to be received. Approximately 73
percent of capitalized costs were amortized over the first six months after the
advertisement. Accordingly, deferred advertising costs were amortized in
proportion to the expected future benefits to be received. The Company expensed
all other advertising costs when the advertising first occurred.

At each balance sheet date, the Company evaluates the realizability of
amounts reported as assets by comparing the carrying amounts of such assets to
the estimated remaining future net revenues (revenues less direct costs)
expected to result from the advertisement. To the extent the carrying amounts
exceeded the remaining future net revenues, the excess was recorded as
advertising expense in the current period.

During 1998, the Company began utilizing a variety of new advertising
vehicles, including new print vehicles, Internet and radio spots, and an
extensive television marketing campaign. As direct-response information became
available during the fourth quarter of 1998, the Company determined that its
ability to track individual sales to specific advertising campaigns was
restricted as a result of the variety of new advertising vehicles utilized.
Therefore, beginning in the fourth quarter of 1998, the Company began expensing
all advertising costs, including all direct-mail advertising costs, when the
advertising first takes place. The Company also determined that for previously
deferred advertising costs the period during which the future benefits were
expected to be received was shortened and accordingly is amortizing the balance
at the beginning of the fourth quarter of 1998 over 5 months.

The Company recorded total advertising expense of approximately
$24,207,000, $3,486,000 and $468,000 for the years ended January 2, 1999 and
December 31, 1997 and 1996, respectively.

OTHER ASSETS

Other assets consist of the following:



JANUARY 2, DECEMBER 31,
1999 1997
----------- ------------

Intangible assets................... $ 175,447 $170,447
Deferred offering costs............. - 375,198
Deposits............................ 78,474 40,425
--------- --------
253,921 586,070
Accumulated amortization............ (102,628) (67,723)
--------- --------
$ 151,293 $518,347
========= ========


Intangible assets consist of amounts paid to secure the rights to the
Company's telephone numbers and Internet domain names. These costs are amortized
over an estimated life of 5 years. The Company has contractual rights customary
to the industry to use its telephone numbers and Internet domain names. However,
under applicable rules and regulations of the Federal Communications Commission,
the Company does not have and cannot acquire any property rights to the
telephone numbers. In addition, the Company does not have and cannot acquire any
property

F-11


1-800 CONTACTS,INC.

NOTES TO FINANCIAL STATEMENTS


rights to the Internet domain names. The Company does not expect to lose the
right to use the numbers or domain names, however, there can be no assurance in
this regard and such loss would have a material adverse effect on the Company's
financial position and results of operations.

FAIR VALUE OF FINANCIAL INSTRUMENTS

The Company's financial instruments consist mainly of cash and cash
equivalents, short-term payables and notes payable. The Company believes that
the carrying amounts approximate fair value.

LONG-LIVED ASSETS

The Company reviews long-lived assets for impairment whenever events or
changes in circumstances indicate that the carrying amount of an asset may not
be recoverable. Recoverability of assets to be held and used is measured by a
comparison of the carrying amount of an asset to future net cash flows expected
to be generated by the asset. If such assets are considered to be impaired, the
impairment to be recognized is measured by the amount by which the carrying
amount of the assets exceeds the fair value of the assets.

INCOME TAXES

The Company recognizes deferred tax assets or liabilities for expected
future tax consequences of events that have been recognized in the financial
statements or tax returns. Under this method, deferred tax assets or liabilities
are determined based upon the difference between the financial statement and
income tax bases of assets and liabilities using enacted tax rates expected to
apply when differences are expected to be settled or realized.

Prior to February 9, 1998, the Company had elected for federal and state
income tax purposes to include its taxable income with that of its shareholders
(an S Corporation election). For the years ended December 31, 1997 and 1996, the
unaudited pro forma net income presents the pro forma effects on historical net
income adjusted for a pro forma provision for income taxes. The pro forma
provision for income taxes has been determined assuming the Company had been
taxed as a C corporation for federal and state income tax purposes using an
effective income tax rate of 38.5 percent.

NET INCOME (LOSS) PER COMMON SHARE

Basic net income (loss) per common share ("Basic EPS") excludes dilution
and is computed by dividing net income (loss) by the weighted-average number of
common shares outstanding during the period. Diluted net income (loss) per
common share ("Diluted EPS") reflects the potential dilution that could occur if
stock options or other common stock equivalents were exercised or converted into
common stock.

The pro forma Basic and Diluted EPS for the year ended December 31, 1997
gives effect to the pro forma effects on historical net income adjusted for a
pro forma provision for income taxes assuming the Company had been taxed as a C
Corporation for federal and state income tax purposes. In addition, it takes
into consideration the shares deemed to be outstanding at the initial public
offering price of $12.50 per share, sufficient to fund the S Corporation
distribution of approximately $983,000 (see Note 9).

F-12


1-800 CONTACTS,INC.

NOTES TO FINANCIAL STATEMENTS


The following is a reconciliation of the numerator and denominator used to
calculate Basic and Diluted EPS:



Year Ended January 2, 1999 Year Ended December 31, 1997
--------------------------------------------------- --------------------------------------------------
Income Per-Share Income Per-Share
(Loss) Shares Amount (Loss) Shares Amount
----------------- ------------- -------------- -------------- -------------- ---------------

Historical:
Basic EPS $(7,892,608) 6,227,640 $ (1.27)
Effect of stock
options
---------------- ------------- ---------------
Diluted EPS $(7,892,608) 6,227,640 $ (1.27)
================ ============= ===============

Pro Forma:
Basic EPS $(7,892,608) 6,227,640 $ (1.27) $634,931 4,659,469 $ 0.14
Effect of stock 20,782
options
Assumed distribution 78,640
---------------- ------------- --------------- --------------- -------------- ---------------
Diluted EPS $(7,892,608) 6,227,640 $ (1.27) $634,931 4,758,891 $ 0.13
================ ============= =============== =============== ============== ===============



At January 2, 1999, there were outstanding options to purchase 223,010
shares of common stock that were not included in the computation of Diluted EPS
because they would be antidilutive.

RECLASSIFICATIONS

Certain amounts in prior years' financial statements have been reclassified
to conform to the fiscal 1998 presentation.

NOTE 3. LINE OF CREDIT

LINE OF CREDIT

The Company has a revolving credit facility that provides for borrowings
equal to the lesser of $5.0 million or 50 percent of eligible inventory. The
credit facility bears interest at a floating rate equal to the lender's prime
interest rate plus 1.5 percent (9.25 percent at January 2, 1999). As of January
2, 1999, the Company had no outstanding borrowings. The credit facility is
secured by substantially all of the Company's assets and expires on July 31,
1999.

The credit facility contains various affirmative and negative covenants
which require, among other things, restrictions on additional debt, quarterly
pre-tax income, maintenance of working capital and restrictions on distributions
and changes in ownership. As of January 2, 1999, the Company was not in
compliance with the covenants regarding quarterly pre-tax income. The bank
waived these covenants for the year ended January 2, 1999.

NOTE 4. NOTES PAYABLE TO STOCKHOLDERS

LONG TERM

In February 1996, the Company entered into a credit agreement with a
stockholder that provides for maximum borrowings of $250,000. The borrowings
accrued interest at the prime rate plus 2 percent (9.75 percent at January 2,


F-13


1-800 CONTACTS,INC.

NOTES TO FINANCIAL STATEMENTS


1999). As of December 31, 1997, outstanding borrowings totaled $243,788. During
1998, this amount was paid in full with proceeds from the Company's initial
public offering of common stock.

SHORT TERM

In May 1997, the Company borrowed $250,000 from a stockholder that was
repaid prior to December 31, 1997.

In May 1997, the Company borrowed $600,000 from a stockholder under a
short-term promissory note. The note accrued interest at the prime rate plus 2
percent and was due in November 1997. In July 1997, the Company repaid $100,000
on the note and refinanced the remaining $500,000 plus borrowed an additional
$600,000 from the stockholder under a new short-term promissory note. The total
$1,100,000 unsecured note payable accrued interest at prime plus 2 percent and
was due July 30, 1998. As consideration for entering into this note, the Company
agreed to modify the option it held to repurchase the stockholder's common
stock. Under the revised terms of the option, the Company had the right to
repurchase 442,651 shares of the stockholder's common stock for $1,900,000 (see
Note 6).

In September 1997, the Company borrowed $250,000 from a stockholder under a
short-term, unsecured promissory note. The note accrued interest at prime plus 2
percent and was due in September 1998. In addition, for every month the note was
outstanding, a fee of $5,000 was added to the outstanding balance and expensed
as additional interest. As of December 31, 1997, $20,000 had been added to the
balance of the note.

As of December 31, 1997, accrued interest on stockholder notes payable
totaled $98,315 and is included in the caption "accrued liabilities" in the
accompanying December 31, 1997 balance sheet.

During 1998, all amounts owed to stockholders were paid in full with
proceeds from the Company's initial public offering of common stock.

NOTE 5. COMMITMENTS AND CONTINGENCIES

LEGAL AND REGULATORY MATTERS

On July 14, 1998, Craig S. Steinberg, O.D., a professional corporation
d.b.a. City Eyes Optometry Center, filed a purported class action on behalf of
all optometrists licensed to practice in California against the Company and its
directors in Los Angeles County Superior Court (the "Steinberg Complaint"). The
complain alleges three separate causes of action for unfair competition: (i)
selling contact lenses to California residents without being registered, (ii)
selling contact lenses to California residents without verifying the
prescription, and (iii) failing to disclose in its advertising that it sells
"sample" lenses not intended for sale to the public. The complaint requests
various forms of relief, including damages of an unspecified amount, attorney's
fees and a permanent injunction to prevent the Company from selling contact
lenses to California residents without being registered and without verifying
the prescription as well as from selling sample contact lenses to California
residents. In addition, the plaintiff has filed a motion for preliminary
injunction seeking the injunctive relief requested in the complaint. On August
11, 1998, the Company removed the action to the United States District Court for
the Central District of California based on diversity jurisdiction.

In response to motions by the Company, plaintiff and another California
optometrist, Ellis Miles (collectively "plaintiffs") filed a First Amended
Complaint ("FAC") against the Company and its directors on or about September 3,
1998 purporting to sue on behalf of the public under California's unfair
competition statute rather than as a class action on behalf of optometrists.
Although the substantive claims for unfair competition remain the same, the FAC
seeks restitutionary relief rather than damages. Plaintiffs also stipulated to
dismiss the Company's directors as

F-14


1-800 CONTACTS,INC.

NOTES TO FINANCIAL STATEMENTS


defendants rather than oppose the Company's motion to dismiss them, leaving the
Company as the only remaining defendant.

On October 2, 1998, plaintiffs re-filed their motion for preliminary
injunction in federal court. The Company likewise filed a motion to strike
plaintiff's claims for monetary relief. Plaintiffs withdrew their motion for
preliminary injunction on October 19, 1998, after the Company filed its
opposition to the motion indicating, inter alia, that the Company had been
registered as a Nonresident Contact Lens Seller in California. The Court denied
the Company's motion to strike plaintiffs' claims for monetary relief on
February 26, 1999. The Company filed its Answer to the First Amended Complaint
on March 11, 1999.

From time to time the Company is involved in other legal matters generally
incidental to its business.

It is the opinion of management, after discussion with legal counsel, that
the ultimate dispositions of these matters will not have a material impact on
the financial condition, liquidity or results of operations of the Company.

See Note 1 for a discussion of regulatory matters.

CAPITAL LEASE OBLIGATION

The Company leases the rights to use its telephone number from an
individual under a capital lease arrangement. At the end of the lease, the
Company has the option to purchase the interest in the telephone number for
$17,500. The minimum future lease payments under the capital lease as of January
2, 1999 are as follows:




FISCAL YEAR ENDING AMOUNT
------------------ --------

1999 $ 42,000
2000 31,500
--------
Total minimum lease payments.......................... 73,500
Less amount representing interest..................... (6,623)
--------
Present value of minimum lease payments............... 66,877
Less current portion.................................. (36,712)
--------
Capital lease obligations, excluding current portion.. $ 30,165
========


OPERATING LEASES

The Company leases office and warehouse facilities and certain equipment
under noncancelable operating leases. Lease expense for the years ended January
2, 1999 and December 31, 1997 and 1996 totaled approximately $376,700, $88,000
and $30,900, respectively. In October 1998, the Company agreed to occupy
warehouse space in a facility then under construction. The new lease commitment
commenced in January, 1999.

Future minimum lease payments under noncancelable operating leases are as
follows (including expense under the new lease):




FISCAL YEAR ENDING AMOUNT
------------------ ----------

1999 $ 759,246
2000 746,298
2001 760,503
2002 598,293
2003 602,389
Thereafter 658,703
----------
$4,125,432
==========


F-15


1-800 CONTACTS,INC.

NOTES TO FINANCIAL STATEMENTS


SALES TAX

The Company's direct mail business is located, and all of its operations
are conducted, in the state of Utah. At January 2, 1999, the Company did not
collect sales or other similar taxes. However, various states have sought to
impose state sales tax collection obligations on out-of-state mail-order
companies, such as the Company. The U.S. Supreme Court has held that the various
states, absent Congressional legislation, may not impose tax collection
obligations on an out-of-state mail order company whose only contacts with the
taxing state are the distribution of advertising materials through the mail, and
whose subsequent delivery of purchased goods is by mail or interstate common
carriers. The Company has not received an assessment from any state. The Company
anticipates that any legislative changes, if adopted, would be applied on a
prospective basis.

ADVERTISING COMMITMENTS

The Company has entered into certain noncancelable commitments with
cooperative mail companies that will require the Company to pay approximately
$3.5 million for direct mail services through December 31, 1999.

NOTE 6. COMMON STOCK TRANSACTIONS

In February, 1996, the Company repurchased 931,894 shares of its
outstanding common stock for $240,000 in cash. Concurrently with the purchase,
the Company sold these shares to new stockholders for $300,000 in cash. The
Company received the right to repurchase 442,651 of these shares for $1,900,000
prior to February 1, 2001 (see Note 4). In connection with its initial public
offering, the Company exercised its rights to repurchase these shares.

In connection with the filing of an effective Form S-1 Registration
Statement and a reincorporation in the state of Delaware, the Board of Directors
and stockholders approved a 414.175 for 1 stock split and a change in the
authorized common stock to 20,000,000 shares at $0.01 par value per share. This
stock split and change in authorized common stock have been retroactively
reflected in the accompanying financial statements.

During February 1998, the Company completed its initial public offering of
common stock. In connection therewith, the Company issued 2,213,750 shares of
common stock, which included 288,750 shares issued pursuant to the underwriters'
over-allotment option. The proceeds received from the offering, net of
underwriting commissions and offering costs, totaled approximately $24,850,000.

On October 13, 1998, the Company's Board of Directors authorized a
repurchase of up to 500,000 shares of its common stock. A purchase of the full
amount would equal approximately 7.8 percent of the total shares issued. The
repurchase of common stock is subject to market conditions and is accomplished
through periodic purchases at prevailing prices on the open market, by block
purchases or in privately negotiated transactions. The repurchased shares will
be retained as treasury stock to be used for corporate purposes. The repurchase
program will be effected in accordance with the safe harbor provisions of Rule
10b-18. During 1998, the Company repurchased 15,000 shares for a total cost,
including commissions, of $81,375. See Note 12 for repurchases subsequent to
year end.

During December 1998, an employee exercised stock options to purchase 4,000
shares of common stock at $3.22 per share for a total of $12,880.

NOTE 7. STOCK OPTIONS AND STOCK OPTION PLAN

During fiscal 1998, the Company established a nonqualified and incentive
stock option plan. The plan provides for the issuance of a maximum of 310,000
shares of common stock to officers, directors and consultants and other key
employees. Incentive stock options and nonqualified options are granted at not
less than 100 percent of the fair

F-16


1-800 CONTACTS, INC.

NOTES TO FINANCIAL STATEMENTS

market value of the underlying common stock on the date of grant. As of January
2, 1999, 292,610 shares are available for future granting.

Prior to the establishment of the stock option plan, the Company issued
nonqualified stock options to an employee in November 1996 to purchase 47,986
shares of common stock at an exercise price of $3.22. In addition, during the
year ended December 31, 1997, the Company issued nonqualified stock options to
an employee to purchase 4,799 shares of common stock at an exercise price of
$8.16 and nonqualified options to two employees to purchase an aggregate of
67,181 shares at $11 per share. The Company also issued stock options to a
consultant in February 1997 to purchase 19,195 shares of common stock at an
exercise price of $4.70. In January 1998, the Company granted nonqualified stock
options to purchase 71,979 shares of common stock at $11 per share to a director
of the Company. All options granted through January 2, 1999 vest equally over a
three year period and expire in ten years.

A summary of stock option activity is as follows:



Weighted
Average
Exercise
Price Per
Shares Share
-------- ---------

Outstanding at January 1, 1996 - -
Granted 47,986 $ 3.22
------- -------
Outstanding at December 31, 1996 47,986 3.22
Granted 91,175 9.52
------- -------
Outstanding at December 31, 1997 139,161 7.35
Granted 89,369 11.22
Exercised (4,000) 3.22
Forfeited (1,520) 12.50
------- -------
Outstanding at January 2, 1999 223,010 $ 8.94
======= =======

Exercisable at January 2, 1999 82,378 $ 7.81
======= =======


The following is additional information with respect to stock options:




Outstanding Weighted-Average Exercisable
Range of as of Remaining Weighted-Average as of Weighted-Average
Exercise Prices January 2, 1999 Contractual Life Exercise Price January 2, 1999 Exercise Price
- ----------------- --------------- ---------------- ---------------- --------------- ----------------

$3.18 - $4.76 63,181 7.9 $ 3.67 34,390 $ 3.50
4.77 - 6.35 3,000 9.7 5.63 0 0.00
7.94 - 9.52 4,799 8.4 8.16 1,600 8.16
9.53 - 11.11 139,160 8.9 11.00 46,388 11.00
11.12 - 12.70 7,870 9.2 12.18 0 0.00
14.29 - 15.88 5,000 9.5 15.88 0 0.00
------- --- ------ ------ ------
223,010 8.7 $ 8.94 82,378 $ 7.81
======= ======


The Company applies APB No. 25 and related interpretations in accounting
for its stock option grants to employees. Accordingly, no compensation expense
has been recognized for these stock option grants. Had compensation expense for
the Company's employee stock option grants been determined in accordance with
SFAS No. 123, the Company's net income (loss) for the years ended January 2,
1999 and December 31, 1997 and 1996,

F-17


1-800 CONTACTS, INC.

NOTES TO FINANCIAL STATEMENTS

and diluted net income (loss) per common share for the years ended January 2,
1999 and December 31, 1997 would have been reduced to the pro forma amounts
indicated below:



1998 1997 1996
------ ------ ------

Net income (loss):
As reported (1)........................... $(7,892,608) $634,931 $214,243
Pro forma................................. $(8,070,562) $617,785 $211,860

Diluted net income (loss) per common share:
As reported (1)........................... $ (1.27) $ 0.13
Pro forma................................. $ (1.30) $ 0.13


Due to the nature and timing of options grants, the resulting pro forma
compensation cost may not be indicative of future years.

____________________
(1) Includes the effect of the pro forma adjustments as described in Note 2.

The fair value of each option grant has been estimated on the grant date
using the Black-Scholes option-pricing model with the following assumptions:
weighted average risk-free interest rate of 5.6 percent for 1998 grants and 6.5
percent for 1997 and 1997 grants, expected stock price volatility of
approximately 78 percent for 1998 grants and 0 percent for 1997 and 1996 grants,
an expected dividend yield of 0 for all grants and an expected life of five
years for all grants. The weighted average fair value of options granted during
fiscal years 1998, 1997 and 1996 was $7.53, $2.64 and $0.89 per share,
respectively.

NOTE 8. RELATED PARTY TRANSACTIONS

During fiscal 1998, 1997 and 1996, the Company made aggregate loans to two
stockholders totaling $22,300, $289,473 and $226,331, respectively. The loans
were unsecured, accrued interest at the prime rate and were due on demand.
Interest income on the loans totaled $5,244, $34,936 and $7,261 for the years
ended January 2, 1999, and December 31, 1997 and 1996, respectively, and is
included in the outstanding balance of the notes receivable. As of December 31,
1997 and 1996, notes receivable from stockholders totaled $572,145 and $247,736,
respectively. During 1998, the Company made equity distributions to the
stockholders sufficient to allow for their repayment on these notes. As a
result, these notes were classified as a reduction in stockholders' equity in
the accompanying 1997 financial statements. See Note 4 for a discussion of other
related party transactions.

NOTE 9. DISTRIBUTIONS TO STOCKHOLDERS

Prior to the consummation of its initial public offering, the Company
entered into an agreement for the distribution of retained earnings and tax
indemnification with the existing stockholders. Pursuant to the agreement, an S
Corporation distribution of $982,995 (net of notes receivable due from
stockholders of $599,689) was distributed in the form of promissory notes issued
by the Company. The notes were paid in full after the closing of the offering.
The agreement provided for, among other things, the indemnification of the
existing stockholders for any losses or liabilities with respect to any
additional taxes (including interest, penalties and legal fees) and the
repayment to the Company of amounts received as refunds, resulting from the
Company's operations during the period in which it was an S Corporation. No
amounts are currently payable, or anticipated to be payable, or receivable, or
anticipated to be receivable under the agreement. The existing stockholders will
be indemnified by the Company with respect to federal and state income tax
liabilities as a result of an adjustment to the Company's taxable income which
increases the tax liability to the existing stockholders for taxable periods
ending prior to the termination of the S corporation status. In addition, the
existing stockholders will indemnify the Company with

F-18


1-800 CONTACTS, INC.

NOTES TO FINANCIAL STATEMENTS

respect to any federal and state tax liabilities as a result of an adjustment
which decreases the existing stockholders' tax liability for taxable periods
ending prior to the termination of the Company's S corporation status and
correspondingly increases the tax liability of the Company for a taxable period
commencing on or after the termination of the Company's S corporation status.

NOTE 10. INCOME TAXES

Effective February 9, 1998 the Company's S corporation election was
terminated. As a result, the Company recorded a net deferred tax liability and
the related deferred tax provision of approximately $791,000 for the tax effect
of the differences between financial statement and income tax basis of assets
and liabilities that existed at the termination date of the S corporation
election.

The components of the provision for income taxes for the period in fiscal
1998 since the termination of the S corporation status are as follows:

Current provision........................... $ -
Deferred benefit (provision):
Federal........................... 2,864,270
State............................. 443,386
Change in valuation allowance..... (1,874,211)
Change from S corporation status.. (790,766)
-----------
Total benefit for income taxes.. $ 642,679
===========

The following is a reconciliation between the statutory federal income tax
rate and the Company's effective income tax rate which is derived by dividing
the benefit for income taxes by loss before benefit for income taxes for the
fiscal year ended January 2, 1999.

Statutory federal income tax rate......................... 34.0%
State income taxes, net of federal benefit................ 3.3
Change from S corporation status.......................... (8.0)
Valuation allowance....................................... (22.0)
Other..................................................... .2
-----
7.5%
=====

The components of the deferred tax assets and liabilities at January 2,
1999 are as follows:

Deferred income tax assets:
Operating loss carryforward................ $ 2,357,190
Accrued reserves........................... 176,429
Intangibles amortization................... 23,741
Other...................................... 33,645
-----------
2,591,005
Valuation allowance (1,874,211)
-----------
716,794
-----------
Deferred income tax liabilities:
Deferred advertising costs................ (65,510)
Depreciation.............................. (8,605)
-----------
(74,115)
-----------
Net deferred income tax asset.............. $ 642,679
===========

F-19


1-800 CONTACTS, INC.

NOTES TO FINANCIAL STATEMENTS

A valuation allowance is provided when it is more likely than not that all
or some portion of the deferred tax assets will not be realized. Due to the
uncertainty with respect to the ultimate realization, the Company has
established a valuation allowance for a portion of the deferred tax assets. The
amount of the net deferred tax assets considered realizable, however, could
change in the near term based on changing conditions.

As of January 2, 1999, the Company has net operating loss carryforwards for
income tax purposes of approximately $6,320,000 which expire in fiscal year 2018
for federal income tax purposes and 2013 for state income tax purposes.

NOTE 11. PREFERRED STOCK

The Company has 1,000,000 shares authorized of $.01 par value preferred
stock. For the years ended January 2, 1999, and December 31, 1997 and 1996 no
shares were issued or outstanding.

NOTE 12. SUBSEQUENT EVENTS

STOCK OPTIONS

In February 1999, the Company granted nonqualified stock options to
purchase 54,700 shares of common stock at $12.5625 per share to employees and
Directors of the Company. The options vest over a three year period and expire
in ten years.

STOCK REPURCHASES

In March 1999, the Company repurchased a total of 155,000 shares of its
common stock for a total cost, including commissions, of $1,860,005.

F-20