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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
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FORM 10-K
(MARK ONE)
/X/ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
FOR THE FISCAL YEAR ENDED DECEMBER 31, 2000
OR
/ / TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
FOR THE TRANSITION PERIOD FROM ______________ TO ______________
COMMISSION FILE NUMBER 000-29423
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FAIRMARKET, INC.
(Exact name of registrant as specified in its charter)
DELAWARE 04-3351937
(State of incorporation) (IRS Employer Identification No.)
500 UNICORN PARK DRIVE, WOBURN, MA 01801-3341
(Address of principal executive offices) (zip code)
(781) 376-5600
(Registrant's telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act: NONE
Securities registered pursuant to Section 12(g) of the Act: COMMON STOCK,
$0.001 PAR VALUE
(Title of class)
Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes /X/ No / /
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of the registrant's knowledge, in the definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. / /
The aggregate market value of the registrant's voting stock held by
non-affiliates was approximately $20,379,981 on March 29, 2001, based on the
closing sales price of the registrant's common stock as reported on the Nasdaq
National Market as of such date.
The number of shares outstanding of the registrant's common stock as of
March 29, 2001 was 28,774,161.
DOCUMENTS INCORPORATED BY REFERENCE
Part III--Portions of the registrant's definitive proxy statement to be
filed with the Securities and Exchange Commission in connection with the
registrant's 2001 Annual Meeting of Stockholders.
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FAIRMARKET, INC.
FORM 10-K
FOR THE YEAR ENDED DECEMBER 31, 2000
TABLE OF CONTENTS
PAGE
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PART I
Item 1. Business.................................................... 1
Item 2. Properties.................................................. 9
Item 3. Legal Proceedings........................................... 9
Item 4. Submission of Matters to a Vote of Security Holders......... 9
Item 4A. Executive Officers of the Registrant........................ 10
PART II
Item 5. Market for Registrant's Common Stock and Related Stockholder
Matters..................................................... 12
Item 6. Selected Financial Data..................................... 13
Item 7. Management's Discussion and Analysis of Financial Condition
and Results of Operations................................... 14
Item 7A. Quantitative and Qualitative Disclosures About Market
Risk........................................................ 34
Item 8. Financial Statements and Supplementary Data................. 35
Item 9. Changes in and Disagreements with Accountants on Accounting
and Financial Disclosure.................................... 58
PART III
Item 10. Directors and Executive Officers of the Registrant.......... 58
Item 11. Executive Compensation...................................... 58
Item 12. Security Ownership of Certain Beneficial Owners and
Management.................................................. 58
Item 13. Certain Relationships and Related Transactions.............. 58
PART IV
Item 14. Exhibits, Financial Statement Schedules and Reports on
Form 8-K.................................................... 59
SIGNATURES.......................................................................... 61
FAIRMARKET, FAIRMARKET NETWORK, THE FAIRMARKET LOGO, AUTOMARKDOWN AND QUICK WIN
ARE SERVICE MARKS OF FAIRMARKET, INC. THE NAMES OF OTHER COMPANIES AND PRODUCTS
MENTIONED IN THIS REPORT MAY BE THE TRADEMARKS OF THEIR RESPECTIVE OWNERS.
PART I
ITEM 1. BUSINESS
THIS FORM 10-K CONTAINS FORWARD-LOOKING STATEMENTS WITHIN THE MEANING OF
SECTION 27A OF THE SECURITIES ACT OF 1933 AND SECTION 21E OF THE SECURITIES
EXCHANGE ACT OF 1934. FAIRMARKET'S ACTUAL RESULTS COULD DIFFER MATERIALLY FROM
THOSE SET FORTH IN THE FORWARD-LOOKING STATEMENTS. CERTAIN FACTORS THAT MIGHT
CAUSE SUCH A DIFFERENCE ARE DISCUSSED IN THE SECTION ENTITLED "FACTORS THAT MAY
AFFECT RESULTS OF OPERATIONS AND FINANCIAL CONDITION" ON PAGE 22 OF THIS
FORM 10-K. YOU SHOULD NOT PLACE UNDUE RELIANCE ON OUR FORWARD-LOOKING
STATEMENTS, AND FAIRMARKET ASSUMES NO OBLIGATION TO UPDATE ANY FORWARD-LOOKING
STATEMENTS.
OVERVIEW
FairMarket(sm) develops and delivers e-business selling and marketing
solutions for traditional retailers, distributors and manufacturers and for
Internet portals and web communities primarily engaged in e-commerce. These
hosted, scalable solutions, built upon our proprietary dynamic pricing software,
are designed to help clients maximize price yield and promote their brands. We
work with customers at any point along the demand chain. Our software is
designed for rapid deployment and integrates with existing customer web sites
and back office systems.
Our services are used in four primary areas: (1) retail and discount
clearance; (2) business-to-business surplus; (3) promotions and interactive
marketing; and (4) outsourced auctions and e-commerce to portals and other web
communities. We provide a broad suite of dynamic pricing formats, including
auctions, our primary format, as well as fixed and falling price formats, and
integrated cross-sell and up-sell capability, to create a comprehensive
e-business selling and marketing service offering.
Because we host our customers' dynamic pricing sites on our central
operating systems, we have the ability to aggregate listings of goods and
services available for sale on our customers' commerce sites and make those
listings available for display and sale on other FairMarket customer sites. We
refer to this network of customer sites as the FairMarket Network(sm). During
the first quarter of 2001, we announced that we are expanding our auction
service in the U.S. to provide customers with the opportunity to list, manage
and transact sales through eBay. This offering is expected to be available early
in the second quarter of 2001.
We provide an array of operational and support services to customers. In
addition to our traditional hosting, customer support and end-user support
services, we launched a new professional services group during the fourth
quarter of 2000 to provide our customers with a range of business applications,
technical customization, integration, e-marketing, usability and other
consulting services related to our product offerings.
Our technology is a key competitive advantage and we are continually looking
for ways to make it both easier to deploy and more capable. Over the past year,
we have launched a number of new pricing formats as well as new features and
tools which substantially enhance our ability to integrate our customers'
dynamic pricing sites with their back end systems and improve our customers'
ability to upload product catalogs and process orders. These enhancements
include XML-based APIs (Application Program Interfaces), wireless capabilities
and multimedia "shop-by-photo" catalogs. During the first quarter of 2001, we
launched an automatic site merchandising tool, which speeds the time-consuming
job of both deciding which merchandise to promote and then placing the
merchandise on the high traffic portions of the customer's FairMarket-powered
site. We have also extended our automated email capabilities to enable customers
to set up email marketing campaigns that are triggered by specific events, such
as a won or lost bid, to promote additional items.
We derive revenue from application fees, transaction fees and professional
services fees. Application fees include one-time site set-up fees and fixed
monthly fees for hosting and maintaining customers' dynamic pricing sites,
providing customer and end-user support services and other monthly operating
services. Transaction fees include success fees charged to sellers upon a
completed sale,
listing fees, and enhanced listing fees, which are fees charged for the
prominent display of a particular seller or listing. Professional services fees
include fees for the development of business applications, technical
customization and integration (including as part of the site implementation
process), and e-marketing, usability and other consulting services. Of our total
revenue for 2000, excluding one-time business development fees, revenues related
to application fees represented approximately 88% of total revenue, revenues
related to transaction fees represented approximately 7% of total revenue and
professional services fees represented approximately 5% of total revenue. With
the launch of our professional services group during the fourth quarter of 2000,
we believe that professional services fees will increase as a percentage of
total revenue during 2001.
FairMarket was formed in February 1997. From our inception through
May 1998, we devoted substantially all of our efforts to our initial business
model of matching buyers and sellers of computer products and peripherals
utilizing our own Internet auction web site. In December 1998, we began to
execute our business model involving the offering of outsourced, private-label
auction solutions as described above, which we have since expanded to include
additional transaction pricing and extended marketing and distribution
capabilities. We ceased operating our own auction site during the third quarter
of 1999.
During the latter half of 2000, we shifted our sales focus away from
outsourced e-commerce for portals and traffic building applications for dot-coms
to providing demand chain sell-side solutions, such as enabling the web-based
sale of retail and discount clearance items and business-to-business surplus and
hosting interactive marketing promotions for larger retailers and manufacturers
with higher brand awareness and greater financial resources. Because the sales
cycle for larger retailers and manufacturers is generally longer than the sales
cycle for companies engaged purely in e-commerce, and because the implementation
period for larger retailers and manufacturers tends to be longer than the
implementation periods we experience with companies engaged purely in
e-commerce, we believe that this change in focus has caused the rate of our
revenue growth to moderate from prior periods. As a result of this shift in
business mix and partially as a result of a general price increase that we
effected in early 2000, approximately 75 customer contracts were terminated,
either by us or by the customer, during 2000. As of December 31, 2000, we had
approximately 70 customers.
THE FAIRMARKET PRODUCT OFFERINGS
The following are the principal characteristics of FairMarket's product
offerings.
COMPREHENSIVE ARRAY OF TRANSACTION TYPES OR PRICING FORMATS. We provide a
comprehensive set of pricing formats designed to enable e-commerce market
participants to buy and sell goods efficiently. Our pricing options range from
traditional auction transactions such as English and Dutch auctions to falling
price and fixed price transactions. Sellers can select the pricing mechanism
that they believe will optimize the sale price for their goods and services
and/or the time it will take to complete sales, and buyers have an increased
ability to participate in determining the price of the goods they want to
purchase.
MARKETING AND PROMOTION OF CUSTOMER BRAND AND PRODUCT. Our service allows
customers to promote their brands and products by enabling them to create
private-label dynamic pricing sites, designed to have the look and feel of the
customer's home web site. All of the features available to visitors of a
customer's dynamic pricing site, including search and automatic bidding
capabilities, automatic email notifications to bidders and sellers and
individual account tracking, are customized so that users are not aware that
they are leaving the customer's home web site or using a third party service.
The result is a user-friendly experience with a breadth of features that can
enhance the user's visit to the customer's web site. We believe that our
customers' ability to offer this experience to their users can increase new and
repeat user visits to their main web sites, thereby expanding their marketing
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and revenue opportunities. Customers can also use our service to market specific
products by the use of merchandising and email capabilities that deliver product
offers to their consumers.
DISTRIBUTION. For customers who desire to distribute their product offers
beyond their FairMarket-hosted site, the FairMarket Network is designed to
provide our customers with access to a greater number of potential buyers and a
broader range of products than their individual dynamic pricing sites alone. By
maintaining listings of products and services in a central database, we are able
to make those listings available for display on portal and other web community
sites in the FairMarket Network. For merchants and other sellers, listed items
can be seen by more web site visitors, increasing the likelihood that items will
be bid upon and sold. For buyers on community sites, this means a broader range
of products and services for purchase, making the community sites more
attractive to Internet users and potentially increasing user traffic to their
main web sites. During the first quarter of 2001, we announced that we are
expanding our auction service in the U.S. to provide customers with the
opportunity to list, manage and transact sales through eBay. This offering is
expected to be available early in the second quarter of 2001. We may enter into
similar relationships with other online service providers.
OUTSOURCED SOLUTIONS. By outsourcing their online dynamic pricing needs to
us, our customers can remain focused on their businesses while benefiting from
our outsourced e-commerce expertise. We develop, host and maintain our
customers' dynamic pricing sites on our central operational system. Our central
technology enables us to rapidly deploy new dynamic pricing sites, quickly
implement new features and other enhancements and centrally provide direct
customer support, end-user support and maintenance services. Our customers do
not need to invest in additional software or hardware or devote significant
engineering or support resources to develop and maintain their dynamic pricing
sites.
MANAGEMENT CONTROL. As part of our service offering, we provide a web-based
site management and configuration module that enables our customers to control
the buying and selling experience and activity on their sites. Customers can set
the sale parameters for individual product and service listings, register site
users and set transaction, listing and merchandising fees. Because the site
configuration module is located on our central system, each customer is also
able to monitor and analyze current and historical activity data from its
FairMarket-powered site to improve its sales strategies.
RELIABILITY AND SCALABILITY. Our system is comprised of computing and
network hardware and proprietary transactional software. This system is designed
to easily expand to accommodate larger numbers of users and transactions, as
well as future enhancements, without delay and without additional cost to our
customers. The system incorporates standby hardware components and specialized
control software that are designed to allow operations to continue despite
failures in individual components. Also, our system provides a central point of
maintenance, reducing the likelihood of system errors and the time and personnel
needed to maintain and upgrade our systems.
PRODUCT FEATURES
PRICING FEATURES. Our product offering includes the following pricing
features.
- English auctions--Buyers bid online until the auction ends at a
pre-determined time, usually 1 to 14 days. The item is then sold to the
highest bidder. Under this format, the seller has the option of setting a
reserve price, below which the listing will not be sold.
- Quick Win(sm) auctions--Like an English auction, buyers bid online until
the auction ends at a pre-determined time. The item is sold to the first
bidder who meets the threshold price set by the seller.
- Dutch auctions--Used for selling multiple items. Buyers bid online until
the auction ends at a pre-determined time and all winning bidders pay the
same price, which is the lowest winning bid.
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- Sealed bid auctions--Here, the seller does not specify an opening price,
and all bidders make their best offer without knowing what others have
bid.
- Private auctions--Private auctions enable a seller to place certain
listings that are not publicly viewable. Private auction listings are not
searchable and cannot be reached by browsing the categories on the site.
The listing can only be reached by typing in the URL directly. A seller
can designate a listing as "private" and then compose an email to send to
a specific list of users informing them of the URL for the listing.
- Falling price--Our AutoMarkdown(sm) pricing format is typically used for
selling multiple quantities of a certain item. Here, the price for an item
decreases over time in increments that are pre-determined by the seller,
and each bid results in an actual purchase.
- Fixed price--Fixed price allows the sale of multiple items at a set price.
Each listing specifies a number of items available, an end date and a
price. There is also the option to display an original retail price, in
order to emphasize discounts. Buyers can purchase the items until the
listing sells out or the deal "expires" as it reaches the end date.
- RFQ--This feature enables a buyer to place a request for an item by
choosing the relevant category and specifying particulars about the item
being requested. The request is then sent to sellers who have signed up to
receive requests in that category. Buyers may enter a desired price for
the product, specify quantity and choose how long their request will
remain open to receive offers. An offer can be received at any time but
must be accepted within 72 hours of the request closing time.
LISTING FEATURES. A merchant begins the process by uploading its product
listings to its dynamic pricing site. This can be done through periodic manual
uploads or through an automated XML-based interface. Merchants can also upload
their product catalog into the FairMarket database. When the merchant uploads
product listings, it selects the sale parameters for each listing, including
product category, pricing format and duration of the sale, special bidding,
payment or shipping instructions, and export or other sale limitations. We also
supply the ability to create alternate layouts featuring photos for each listing
through our shop-by-photo feature, which offers end-users a way to shop that
mimics catalog shopping and shows off goods immediately and easily.
E-MARKETING FEATURES. Our technology offers a number of marketing and
merchandising features designed to increase yield and promote brand. A merchant
can select certain listings for display on the home page of the merchant's
FairMarket-powered site, on the higher level category pages or on a special
featured listings page, to showcase listings of special interest or special
sales events. Merchants can also link individual listings to other areas of
their main web sites or to product reviews. Our recently launched automatic site
merchandising tool speeds the time-consuming job of both deciding which auction
merchandise to promote and then placing the merchandise on the high traffic
portions of the FairMarket-powered site. Merchants using FairMarket's shopping
cart functionality for fixed price and falling price listings also have the
ability to display related listings on the shopping cart page.
Our service transmits a number of automatic email messages to end-users that
can be customized through our site configuration module to cross-sell or up-sell
other items. These emails include registration and welcome emails, bid status
emails and purchase confirmation emails. Our service also enables a user to
specify whether they wish to receive notifications of specials via email. Buyers
can also configure their own shopping agent to automatically notify them by
email when products specified by the buyer become available within a price range
specified by the buyer.
REPORTING AND DATA MINING FEATURES. Our service includes a number of
reporting functions. Through our site configuration module, customers can
monitor activity on specific listings as well as obtain aggregated information
on bidding and sales activity for a given time period and fulfillment
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information on sold listings. Merchants can also manually conduct end-user based
searches, listing searches and bid searches to refine their listing and pricing
strategies. We also offer the ability to automate reports through an XML-based
interface that allows the customer to query fulfillment, listings, products and
user data directly from the FairMarket system.
INTEGRATION FEATURES. We have developed a number of APIs designed to
enhance our ability to integrate our customers' dynamic pricing sites with their
back end systems and improve our customers' ability to upload product catalogs
and process orders. Using our Remote Authentication API, a customer can
integrate its FairMarket-hosted site with its existing site's registration
system. This allows the customer to maintain a single registration system where
the customer maintains the master record and enables their registered user base
to seamlessly access their FairMarket-hosted site. Customers can integrate their
inventory systems through FairMarket's X/Load API by programming their inventory
systems to allocate inventory to their FairMarket-hosted site, configure an XML
file with the necessary information, and automatically upload that file on a
regular basis to the hosted site. Automated delivery of fulfillment reports can
be accomplished using our X/Report API, which allows the customer to retrieve
XML-based reports via a secure connection as often as once per hour to obtain
the latest fulfillment information.
DISTRIBUTION FEATURES. Customers who desire to distribute their product
offers beyond their FairMarket-hosted site can choose to have their listings
displayed on portal and other community sites in the FairMarket Network for
increased visibility and traffic. Merchant listings can be specially branded
with their logo, a promotional message, customer service information and
shipping and return policies.
During the fourth quarter of 2000, we announced our new Outlet Center
service, which gives merchants on the FairMarket Network the ability to
distribute goods and services to community sites focused on bargain shoppers,
enabling the merchants to reach a broader range of consumers. Offering
merchandise in falling price, fixed price and auction formats, the Outlet
Centers feature a variety of products in categories that include computers,
apparel and accessories, jewelry, consumer electronics, travel, and home and
garden.
During the first quarter of 2001, we announced that we are expanding our
auction service in the U.S. to provide customers with the opportunity to list,
manage and transact sales through eBay. By integrating with eBay's API, we will
provide a seamless way for merchants with or without their own site to list
their items either through the FairMarket Network(sm) or on the eBay site. This
offering is expected to be available early in the second quarter of 2001. We may
enter into similar relationships with other online service providers.
FairMarket also supports broadband sites, which allows our customers to
enhance their sites with flash files and other heavy content targeted to
broadband users. We also offer a wireless notification feature that enables
users to stay in touch with the activity on a customer's FairMarket-powered site
while away from their computers. From their wireless device, users can receive
information on their buying/selling activity on a listing, up their losing bid
to the next winning increment and buy falling price items.
FAIRMARKET PROFESSIONAL SERVICES
During the fourth quarter of 2000, we launched our professional services
group, which provides a range of business applications, technical customization,
integration, e-marketing, usability and other consulting services related to our
solution.
BUSINESS SERVICES. Through our yield management and usability consulting
services, we work with our customers to increase return on investment through
improved use of our technologies. Our yield management team evaluates a site's
bidding activity, traffic, transaction volume and inventory flow to
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determine how to increase online yield, identify best practices, determine the
most effective pricing methods for the customer's products, calculate optimum
listing quantity and on-sale duration, define dynamic pricing strategies and
optimize financial performance via statistical testing programs. Our usability
team helps our customers understand online purchasing patterns, develop
strategies to increase user loyalty and repeat purchasing, improve site
navigation and reduce other obstacles to selling.
TECHNICAL SERVICES. Our technical development and creative services teams
work closely with our customers to develop a site that presents the customer's
desired branding and maintains the look and feel of its main web site. Our
dynamic pricing solutions can be customized by our technical and engineering
groups for vertically driven and other specialized applications. Our technical
staff also works to create a seamless integration between the customer's
existing e-commerce systems and their FairMarket-powered solution.
MARKETING SERVICES. Our marketing services team focuses on connecting
merchants' products with qualified buyers and leveraging targeted merchandising,
distributed offers and tailored email marketing. Our email marketing team works
to identify promotional and cross-sell/up-sell opportunities, design email
campaigns to meet the customer's marketing objectives, design and compose email
communications, segment the customer's user base to provide the most targeted
offers, set up and deliver a customer's email campaign, provide response
management services and provide comprehensive reports regarding the email
campaign.
END-USER SUPPORT SERVICES. Our customer service team provides private-label
support to our customer's end-users via email on a 24 hour per day, seven day
per week basis.
SALES AND MARKETING
We sell our services through our direct sales force. Our sales personnel
identify potential customers through direct contact, by responding to requests
we receive by telephone or through our web site, and through attendance at
tradeshows. Our U.S. sales organization is based at our corporate headquarters
in Woburn, Massachusetts, and we recently hired local sales representatives in
Denver, Colorado and California. We also have sales organizations in Australia
and England and a sales office in Germany.
We have focused our marketing efforts on increasing the awareness of the
FairMarket brand in the business community and generating qualified leads for
our sales team. We promote the FairMarket name and services through a variety of
media, including print, targeted direct mail campaigns and attendance at trade
shows. Our contracts generally provide for the inclusion of a FairMarket logo on
each web page of a customer's FairMarket-powered site.
CUSTOMERS
Our customers include traditional retailers, distributors and manufacturers
as well as Internet portals and other web communities primarily engaged in
e-commerce. No single customer accounted for more than 10% of our revenue for
2000.
BUSINESS SEGMENTS AND GEOGRAPHIC AREAS
We currently operate in one business segment. Although we offer our services
in locations outside the U.S., over 90% of our total revenue for 2000 was
derived from customers located in the U.S.
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TECHNOLOGY
We deliver our product offerings from central systems consisting of our
proprietary application software, third party software and third party
computing, storage and network equipment. Currently, our most important software
technologies are those embodied in our proprietary dynamic pricing software and
in the FairMarket Network. We also license or have purchased software, equipment
and/or systems from third parties, including Microsoft Corporation (through
distributors) and, in the U.S., EMC Corporation and TIBCO Software, Inc., for
use in our development and production systems. We maintain a separate system for
each of our U.S., U.K. and Australia services. Each system is designed to easily
expand to accommodate larger numbers of users and transactions, as well as added
features. Each system is designed so that parts of the overall workload are
assigned to specific classes of machines and incorporates standby hardware
components and specialized control software designed to allow operations to
continue despite failures in individual components. For example, all interaction
with web site users is handled by web servers and all data storage is handled by
database servers. Each customer site is maintained on multiple servers and can
be expanded to accommodate additional users or functional requirements without
redesign. A shared, secure administrative server is used for site internal
administrative traffic and reporting activities and for diagnostic and
performance monitoring of the sites. Customer sites are available on a 24 hour
per day, seven day per week basis, subject to scheduled maintenance. Our systems
are located at third party hosting facilities that provide a secure environment,
redundant communications lines and emergency power backup. We expect to continue
to spend a significant amount of time and money on further developing the
breadth and functionality of our software technologies and on systems
development to ensure the continued reliability and scalability of our
technology.
We have invested and intend to continue to invest a significant amount of
our human and financial resources in our engineering and development group. As
of December 31, 2000, approximately one-third of our employees were devoted to
engineering and development efforts. Research and development costs are expensed
as incurred. Expenditures for research and development costs were approximately
$4.9 million, $1.7 million and $0.3 million for the years ended December 31,
2000, 1999 and 1998, respectively.
COMPETITION
The market for Internet-based e-commerce software and services is highly
competitive and is evolving rapidly. Many companies offer some form of Internet
auction or other single e-commerce pricing application, including non-networked
auction hosting, such as Siebel Systems/OpenSite, auction and other dynamic
pricing software applications, such as Moai, and general third-party destination
auction sites, such as Yahoo! Auctions. We compete for customers with those
providers, as well as with developers of in-house dynamic pricing applications.
We believe that the principal competitive factors in the market in which we
compete are the quality and breadth of services provided, potential for
successful transaction activity and price. We believe that the breadth of the
pricing solutions currently available through our service and our ability to
develop and rapidly deploy new pricing solutions distinguish us from our
competitors and are important factors in our ability to attract and retain
customers. The market for e-commerce services, however, is highly competitive
and we expect this competition to intensify in the future. Many of our
competitors have, and new potential competitors may have, more experience
developing Internet-based software applications and integrated purchasing
solutions, larger technical staffs, larger customer bases, more established
distribution channels, greater brand recognition and greater financial,
marketing and other resources than we have. For more information on competition,
please see "Factors that May Affect Results of Operations and Financial
Condition."
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INTELLECTUAL PROPERTY
We rely on various types of intellectual property for our success and
competitive positioning. We use trademarks, copyrights, trade secrets and the
laws pertaining to them as well as contractual provisions to protect our
intellectual property. Currently, our most important proprietary technologies
are those embodied in our dynamic pricing software and in the FairMarket
Network. We have applications pending with the U.S. Patent and Trademark Office
but, while we continue to evaluate the importance of patents to our business, we
do not believe that our ability to obtain patents is material to the success of
our business and results of operations. We also license or have purchased
software, equipment and/or systems from EMC Corporation, Microsoft Corporation
(through distributors), TIBCO Software, Inc. and other third parties for use in
our development and production systems. Because our technology is located on our
operating systems and we do not license any of our material software to any
customer or other third party, we believe that the risk of unauthorized use of
our technology is low. However, no combination of intellectual property
protections can guarantee the continued security and availability of our
intellectual property.
Creation and/or implementation of our technology, business model, marketing
research and plans, lead generation activities, customer lists, strategic plans
and similar proprietary assets are protected by confidentiality and proprietary
rights agreements which each of our employees is required to execute upon
entering into employment with us. We also rely on confidentiality agreements
entered into with contractors and vendors. We have filed trademark applications
on the service marks "FairMarket" and "FairMarket Network" and other marks, and
we also claim rights in other marks. We rely on our marks to protect our domain
and brand names.
We take such action as we may deem necessary or advisable to protect our
intellectual property. While such actions have not entailed litigation to date,
we might have to litigate in the future to protect our intellectual property
rights. For more information on the effect of intellectual property rights on
our business, please see "Factors that May Affect Results of Operations and
Financial Condition."
PRIVACY
Issues relating to privacy and use of personal information of Internet users
are becoming increasingly important as the Internet and its commercial use grow.
Users of a customer's FairMarket-powered site must agree to that site's use and
privacy policy when registering to use the site. Customers' use and privacy
policies may vary and we depend on our customers to maintain adequate privacy
policies on their sites. While FairMarket does not sell or rent any personally
identifiable information about users to any third party without the consent of
the user, we cannot guarantee that the privacy policies of our customers contain
similar protections. Sellers and buyers do receive information about each other
to enable them to complete a sale. In addition, our customers may utilize
information about their users for internal purposes in order to improve
marketing and promotional efforts, to analyze site usage, and to improve
content, product offerings and site layout. We utilize aggregated user data,
other than identifiable user data such as names, residence or email addresses or
telephone numbers, from FairMarket-powered sites for similar purposes.
LAW AND GOVERNMENTAL REGULATION
We are subject to various laws and regulations affecting our business.
Congress has recently passed legislation concerning the availability and
protection of copyrighted works on the Internet under the Digital Millennium
Copyright Act and continues to consider laws relating to Internet taxation. In
addition, there are recommended uniform state laws relating to technology that
are currently under consideration in a number of state legislatures. The
European Union has recently enacted regulations relating to online privacy
protections. These laws and regulations are very recent and their impact on
8
us and our industry has yet to be determined. This impact could include
litigation which, whether successful or not, would likely be time-consuming and
costly and require substantial management attention and resources. Also, while
there are relatively few laws today that specifically regulate Internet-related
companies and e-commerce in general, the sizeable growth in Internet usage and
e-commerce transactions has prompted many governmental bodies to consider
legislation in such areas as pricing, content, data protection, privacy
protection, intellectual property protection, taxation and consumer protection.
Enactment of laws or regulations in these areas could place burdens on us,
either directly or as a burden to e-commerce in general. In addition, numerous
jurisdictions have laws and regulations regarding the conduct of auctions and
the liability of auctioneers. We do not believe that these laws and regulations,
which were enacted for consumer protection before the development of the
Internet, apply to our online commerce services. However, one or more
jurisdictions may attempt to impose these laws and regulations on our operations
or our customers in the future. For more information on law and governmental
regulation, please see "Factors that May Affect Results of Operations and
Financial Condition."
EMPLOYEES
As of December 31, 2000, we had 177 full-time employees. None of our
employees are covered by a collective bargaining agreement. We consider our
relations with our employees to be good. Our future success will depend, in
part, on attracting and retaining qualified management, sales, marketing and
technical personnel. We do not know whether we will be successful in hiring or
retaining qualified personnel. The industry in which we compete has a high level
of employee mobility and aggressive recruiting of skilled personnel.
ITEM 2. PROPERTIES
Our headquarters offices are located in an office park in Woburn,
Massachusetts, where we lease approximately 79,000 square feet of space. As of
March 29, 2001, of that amount, approximately 23,000 square feet was subleased
to three subtenants and we intend to sublease an additional 15,000 square feet
of space. In early 2001, we relocated our U.K. offices to a new facility
containing approximately 10,000 square feet, and plan to sublease a portion of
that space.
ITEM 3. LEGAL PROCEEDINGS
From time to time, we may be involved in litigation incidental to the
conduct of our business. We are not currently a party to any material legal
proceedings.
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.
Not applicable.
9
ITEM 4A. EXECUTIVE OFFICERS OF THE REGISTRANT
The following is a list of the Company's executive officers as of March 29,
2001.
NAME AGE POSITION
- ---- -------- --------
Eileen Rudden.................. 50 President and Chief Executive Officer and Director
Scott Randall.................. 38 Chairman, Chairman of the Board, and Director
Matthew Ackley................. 33 Vice President, Professional Services
Jeffrey Meyer.................. 46 Vice President, Engineering
Bryan Semple................... 36 Vice President, Corporate Strategy
N. Louis Shipley............... 38 Vice President, Worldwide Sales and President, International
Janet Smith.................... 43 Chief Financial Officer and Treasurer
Bruce Worrall.................. 42 Vice President, Business Development
- ------------------------
EILEEN RUDDEN has served as President and Chief Executive Officer and as a
director of FairMarket since September 11, 2000. Before joining FairMarket, she
served with Lotus Development Corporation in various positions from 1986 to
March 2000, including as the Senior Vice President responsible for the software
Lotus Notes, Domino and cc:Mail from November 1995 to August 1999 and as Senior
Vice President of Business Development from August 1999 to March 2000. Before
joining Lotus in 1986, she was Director of Corporate Planning at Wang
Laboratories and a manager at The Boston Consulting Group. She is a graduate of
Brown University and Harvard Business School. Ms. Rudden also serves as a member
of the Board of Directors of the John H. Harland Company, a provider of printed
products and software to the financial institution market.
SCOTT RANDALL founded FairMarket in February 1997 and has served as a
director since FairMarket's founding. Mr. Randall served as President and Chief
Executive Officer of FairMarket from its founding until the election of
Ms. Rudden to those roles in September 2000, and since then has served as
Chairman of FairMarket. Mr. Randall has served as the Chairman of the Board of
Directors of FairMarket since August 2000. Prior to founding FairMarket, he was
President of Yahoo! Marketplace, a joint venture between Yahoo! and VISA
International which was responsible for developing the online retail shopping
area of the Yahoo! site, from June through December 1996 and President of the
Internet Shopping Network, the Internet retail shopping division of the Home
Shopping Network, from February through May 1996. From June 1994 through
January 1996, he was the general manager of NECX Direct, an Internet home and
office technology shopping site. Before that, Mr. Randall held positions in
brand management at Procter & Gamble. Mr. Randall is a graduate of Harvard
College and Harvard Business School.
MATTHEW ACKLEY joined FairMarket in December 1998 and has served as Vice
President of Professional Services since October 2000. Before that, Mr. Ackley
served as Vice President of Product Management of FairMarket beginning in
May 1999. Before joining FairMarket, Mr. Ackley held management positions at
Andersen Consulting from September 1990 to August 1996 and attended Harvard
Business School from August 1996 to June 1998. In February 1998, Mr. Ackley
co-founded SocialGoods.com, now part of 4charity.com, an Internet shopping site,
and served as Chief Operating Officer of that company through November 1998. He
graduated from Duke University with a degree in Biomedical and Electrical
Engineering and received his MBA from Harvard Business School.
JEFFREY MEYER joined FairMarket in January 2000 as Director of Engineering
and has served as Vice President of Engineering since December 2000. Before
joining FairMarket, he was Director of Unix Software Engineering at Compaq
Computer Corporation from May 1996 to December 1999. From 1977 to May 1996,
Mr. Meyer held various engineering roles with Digital Equipment Corporation
(DEC), most recently as Group Engineering Manager from August 1995 to May 1996.
Mr. Meyer received his BA from Hope College.
10
BRYAN SEMPLE joined FairMarket in March 1999 and has served as Vice
President of Corporate Strategy of FairMarket since January 2001. Before that,
Mr. Semple served as Vice President of Marketing from April 2000 to
January 2001, as Vice President of Product Marketing from January to April 2000
and as Vice President of Sales from March 1999 to January 2000. Before joining
FairMarket, Mr. Semple co-founded PetStart.com, a development-phase start-up
company formed to develop an Internet shopping site for pet-related products,
where he served from November 1998 to February 1999. From August 1997 to
November 1998, he served as Director of e-Commerce and Inside Sales for Trellix
Corporation, a developer of PC-based web site development applications for
individuals. Before that, Mr. Semple was regional sales and marketing manager
for PepsiCo from January 1996 to April 1997. Before joining PepsiCo, Mr. Semple
served as a sales representative at Sybase, Inc., a developer of enterprise
database management software applications, from January 1994 to January 1996. He
is a graduate of the U.S. Naval Academy and Stanford University, where he
received his MBA.
N. LOUIS SHIPLEY joined FairMarket in February 2000 as Vice President and
President of International. Mr. Shipley has served as Vice President of
Worldwide Sales since September 2000. From March 1997 through January 2000,
Mr. Shipley served as Vice President of Worldwide Field Sales, Marketing and
Operations of WebLine Communications Corp., a provider of customer interaction
management software for Internet customer service and other e-commerce. Before
joining WebLine, Mr. Shipley served with Avid Technology, Inc., a provider of
digital tools for film, video, audio and broadcast, from 1989 to February 1997,
including as Vice President of Americas and Pacific Field Operations from
October 1995 through February 1997 and as President of Avid Japan and Vice
President of Asia Pacific from 1993 to October 1995. Mr. Shipley holds a BA from
Trinity College, a degree from the London School of Economics and an MBA from
Harvard Business School.
JANET SMITH joined FairMarket in January 2001 as Chief Financial Officer and
Treasurer. From April to December 2000, Ms. Smith served as Chief Financial
Officer and Treasurer of ByAllAccounts.com, Inc., a provider of online account
aggregation and portfolio management tools to financial institutions, from
June 1999 to March 2000 as Vice President of Finance and Administration of
toysmart.com, Inc., an online toy retailer, from February 1997 to June 1999 as
Controller of Boston Gas Company and from November 1995 to February 1997 as
Director of Finance and Information Technology of Barry Controls, a manufacturer
of shock and vibration equipment. From 1979 to 1995, Ms. Smith held finance
roles at Corning Costar Corporation and Costar Corporation a manufacturer of
disposable plastic products for the life sciences market, Ares Serono, Inc., a
pharmaceutical company, Digital Equipment Corporation and Polaroid Corporation
and at KPMG Peat Marwick from 1984 to 1990, most recently as Audit Manager.
Ms. Smith holds a BS in General Management from Boston College and a Masters in
Accounting from Northeastern University.
BRUCE WORRALL has served as Vice President of Business Development of
FairMarket since November 1999. From November 1997 until November 1999,
Mr. Worrall served as Manager of Business Development at Microsoft Corporation.
From July 1995 to October 1997, he founded and directed Health Oasis, Inc., an
online health and pharmaceuticals shopping network. From January 1992 until
January 1996, Mr. Worrall was Director of Information and Transaction Services
and Interactive Travel and Shopping Services at AT&T. Mr. Worrall holds a BA
from the City University of New York and an MBA from Baruch College.
11
ITEM 5. MARKET FOR REGISTRANT'S COMMON STOCK AND RELATED STOCKHOLDER MATTERS
PRICE RANGE OF COMMON STOCK
Our common stock is listed on the Nasdaq National Market under the symbol
"FAIM." Public trading of our common stock commenced on March 14, 2000. Prior to
that, there was no public market for our common stock. The following table sets
forth, for the periods indicated, the high and low sale price per share of our
common stock on the Nasdaq National Market:
HIGH LOW
-------- --------
YEAR ENDED DECEMBER 31, 2000:
First Quarter (from March 14, 2000)......................... $53.50 $22.50
Second Quarter.............................................. $28.50 $ 4.13
Third Quarter............................................... $ 7.47 $ 3.00
Fourth Quarter.............................................. $ 3.25 $ 1.13
As of March 29, 2001, there were 186 holders of record of our common stock.
We have never paid or declared any cash dividends on shares of our common
stock or other securities and do not anticipate paying any cash dividends in the
foreseeable future. We currently intend to retain all future earnings, if any,
for use in the operation of our business.
USE OF PROCEEDS FROM SALE OF REGISTERED SECURITIES
On March 17, 2000, we completed the sale of 5,750,000 shares of our common
stock in an initial public offering pursuant to a Registration Statement on
Form S-1 (File No. 333-92677) that was declared effective by the Securities and
Exchange Commission on March 13, 2000. The proceeds to us from the initial
public offering were $89.1 million, net of offering expenses. During the period
from the offering through December 31, 2000, we used those net proceeds as
follows: approximately $4.2 million for capital expenditures and $19.3 million
for operating expenses.
12
ITEM 6. SELECTED FINANCIAL DATA
The following selected financial data should be read in conjunction with our
consolidated financial statements and related notes and with "Management's
Discussion and Analysis of Financial Condition and Results of Operations" and
other financial data included elsewhere in this Report. The consolidated
statement of operations data for the years ended December 31, 2000, 1999, 1998
and for the period of inception (February 27, 1997) through December 31, 1997
and the consolidated balance sheet data as of December 31, 2000, 1999, 1998 and
1997 are derived from our audited consolidated financial statements.
FOR THE YEARS ENDED
DECEMBER 31, PERIOD OF INCEPTION
------------------------------ (FEBRUARY 27, 1997)
2000 1999 1998 THROUGH DECEMBER 31, 1997
-------- -------- -------- -------------------------
(IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
CONSOLIDATED STATEMENT OF OPERATIONS DATA:
Revenue...................................... $11,866 $ 2,121 $ 4 $ 3
Total operating expenses..................... 67,661 19,146 1,423 607
Loss from operations......................... (55,795) (17,025) (1,419) (604)
Net loss..................................... (51,267) (16,509) (1,388) (601)
Basic and diluted net loss per share......... $ (2.15) $ (3.30) $(0.30) $(0.15)
Shares used to compute basic and diluted net
loss per share............................. 23,811 5,010 4,571 4,073
DECEMBER 31,
-----------------------------------------
2000 1999 1998 1997
-------- -------- -------- --------
(IN THOUSANDS)
CONSOLIDATED BALANCE SHEET DATA:
Cash, cash equivalents and marketable securities............ $76,104 $13,079 $540 $1,129
Working capital............................................. 79,075 12,305 458 1,123
Total assets................................................ 93,449 20,071 771 1,260
Obligation under capital lease excluding current portion.... 148 -- --
Total stockholders' equity.................................. 87,282 (1,118) 658 1,172
13
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS
THIS FORM 10-K CONTAINS FORWARD-LOOKING STATEMENTS WITHIN THE MEANING OF
SECTION 27A OF THE SECURITIES ACT OF 1933 AND SECTION 21E OF THE SECURITIES
EXCHANGE ACT OF 1934. YOU CAN IDENTIFY FORWARD-LOOKING STATEMENTS BY THE USE OF
THE WORDS "BELIEVE," "EXPECT," "ANTICIPATE," "INTEND," "ESTIMATE," "ASSUME" AND
OTHER SIMILAR EXPRESSIONS WHICH PREDICT OR INDICATE FUTURE EVENTS AND TRENDS AND
WHICH DO NOT RELATE TO HISTORICAL MATTERS. YOU SHOULD NOT RELY ON
FORWARD-LOOKING STATEMENTS, BECAUSE THEY INVOLVE KNOWN AND UNKNOWN RISKS,
UNCERTAINTIES AND OTHER FACTORS, SOME OF WHICH ARE BEYOND OUR CONTROL. OUR
ACTUAL RESULTS COULD DIFFER MATERIALLY FROM THOSE SET FORTH IN THE
FORWARD-LOOKING STATEMENTS. CERTAIN FACTORS THAT MIGHT CAUSE SUCH A DIFFERENCE
INCLUDE THE FOLLOWING: MARKET ACCEPTANCE OF OUR ONLINE AUCTION AND OTHER
E-COMMERCE SERVICES; GROWTH OF THE MARKET FOR DYNAMIC E-COMMERCE SERVICES; THE
COMPETITIVE NATURE OF THE ONLINE MARKETS IN WHICH WE OPERATE; OUR ABILITY TO
GENERATE SIGNIFICANT REVENUE TO REACH PROFITABILITY; OUR ABILITY TO ATTRACT AND
RETAIN QUALIFIED PERSONNEL; OUR ABILITY TO RETAIN EXISTING CUSTOMERS AND TO
OBTAIN NEW CUSTOMERS; THE OPERATION AND CAPACITY OF OUR NETWORK SYSTEM
INFRASTRUCTURE; OUR ABILITY TO EXPAND INTO NEW GEOGRAPHIC MARKETS AND THE
CURRENCY, REGULATORY AND OTHER RISKS ASSOCIATED WITH EXPANSION INTO
INTERNATIONAL MARKETS; OUR LIMITED OPERATING HISTORY; AND THE OTHER RISKS AND
UNCERTAINTIES DISCUSSED UNDER THE HEADING "FACTORS THAT MAY AFFECT RESULTS OF
OPERATIONS AND FINANCIAL CONDITION" ON PAGE 22 OF THIS FORM 10-K. YOU SHOULD NOT
PLACE UNDUE RELIANCE ON OUR FORWARD-LOOKING STATEMENTS, AND WE ASSUME NO
OBLIGATION TO UPDATE ANY FORWARD-LOOKING STATEMENTS.
THE FOLLOWING DISCUSSION OF OUR FINANCIAL CONDITION AND RESULTS OF
OPERATIONS SHOULD BE READ IN CONJUNCTION WITH OUR FINANCIAL STATEMENTS AND THE
NOTES TO THOSE STATEMENTS INCLUDED ELSEWHERE IN THIS REPORT.
OVERVIEW
FairMarket develops and delivers e-business selling and marketing solutions
for traditional retailers, distributors and manufacturers and for Internet
portals and web communities primarily engaged in e-commerce. These hosted,
scalable solutions, built upon our proprietary dynamic pricing software, are
designed to help clients maximize price yield and promote their brands. We work
with customers at any point along the demand chain. Our software is designed for
rapid deployment and integrates with existing customer web sites and back office
systems.
Our services are used in four primary areas: (1) retail and discount
clearance; (2) business-to-business surplus; (3) promotions and interactive
marketing; and (4) outsourced auctions and e-commerce to portals and other web
communities. We provide a broad suite of dynamic pricing formats, including
auctions, our primary format, as well as fixed and falling price formats, and
integrated cross-sell and up-sell capability, to create a comprehensive
e-business selling and marketing service offering.
Because we host our customer's dynamic pricing sites on our central
operating systems, we have the ability to aggregate listings of goods and
services available for sale on our customers' commerce sites and make those
listings available for display and sale on other FairMarket customer sites. We
refer to this network of customer sites as the FairMarket Network.
FairMarket was formed in February 1997. From our inception through
May 1998, we devoted substantially all of our efforts to our initial business
model of matching buyers and sellers of computer products and peripherals
utilizing our own Internet auction web site. In December 1998, we began to
execute our current business model involving the offering of outsourced,
private-label auction solutions as described above, which we have since expanded
to include additional transaction pricing and extended marketing and
distribution capabilities. We ceased operating our own auction site during the
third quarter of 1999.
14
RECENT DEVELOPMENTS
In March 2000, we sold 5,750,000 shares of our common stock in our initial
public offering. The proceeds to us from the initial public offering were
$89.1 million, net of offering expenses.
As described above under "Business," over the past year we have launched a
number of new pricing formats as well as new features and tools which
substantially enhance our ability to integrate our customers' dynamic pricing
sites with their back end systems and improve our customers' ability to upload
product catalogs and process orders, and have also extended our marketing and
distribution capabilities. We believe our success is dependent in large part on
increasing our customer base and further developing the breadth and
functionality of our service offerings. We intend to continue to invest in the
further development of our service offerings and technology, in the marketing
and promotion of our service offerings, and in our services organization. While
it is our stated goal to increase revenue for the year 2001 by 30% to 35%
compared to total revenue for the year 2000 and to achieve operating cash flow
break-even during the first quarter of 2002, we expect to continue to incur
substantial operating losses and significant negative operating cash flows for
the first quarter of 2001, which we expect will decrease during the rest of
2001.
During 2000, we expanded our international operations by opening a
full-service office in London, England, early in the year, opening an office in
Australia during the summer of 2000 and opening an office in Germany at the end
of the year, and forming U.K., Australia and German subsidiaries. In June 2000,
we announced the launch of the FairMarket Network UK. We may expand our
operations to serve other countries in the future. Expansion into international
markets requires significant management, financial, development, sales,
marketing and other resources. In addition, there are risks inherent in doing
business internationally, including, among others, fluctuating currency exchange
rates, differing legal and regulatory requirements and differing accounting
practices. For the year ended December 31, 2000, revenue under contracts with
customers outside the U.S. was less than 10% of our total revenue.
From December 31, 1998 to December 31, 1999, our employee base grew from 11
to 139 employees, and subsequently grew to 241 employees at September 30, 2000,
with most of that growth having occurred in the first quarter of 2000. In
October 2000, as part of our plan to implement cost-cutting measures, we
eliminated 35 positions at our Massachusetts facility, representing 15% of our
total employee base. After giving effect to this workforce reduction, we had 197
employees worldwide. We paid all expenses related to this workforce reduction
(including severance expenses) by the end of the fourth quarter of 2000 and
recognized a charge of approximately $344,000 in the fourth quarter of 2000 for
the costs related to the workforce reduction. This workforce reduction required
the dedication of management and other resources that temporarily detracted from
attention to the daily business of the Company and may have caused a disruption
of our business activities, which in turn may have had an adverse effect on our
operating results for the fourth quarter of 2000. We experienced some attrition
prior to and following the workforce reduction and believe that we may
experience additional attrition in the future. Our ability to maintain or
increase revenue will depend in part upon our ability to hire, retain and train
qualified personnel. As of December 31, 2000, we had 177 full-time employees.
On January 16, 2001, we implemented a one-time employee incentive program
under which employees had the opportunity to exchange, on a one-for-one basis,
their outstanding employee stock options with exercise prices of $3.00 or above
for new options with an exercise price of $2.1875, the closing price of our
common stock on the January 16, 2001 exchange date. Options held by executive
officers and directors were not included in the exchange. Under this program,
options covering approximately 1,155,000 shares of our common stock were
exchanged for options covering an equal number of shares. Options granted under
this program have special terms, with the options vesting over two years,
quarterly, beginning on the three-month anniversary of the date of grant, if the
option exchanged was unvested, or vesting on the six-month anniversary of the
grant date, if the option
15
exchanged was vested, and having a term of two and one-half years. For
accounting purposes, the exchange constituted a repricing of the existing
options and will require variable accounting for the new options granted in the
exchange. As a result, we will recognize a non-cash compensation charge each
quarter, beginning with the first quarter of 2001, if and to the extent that the
per share fair market value of our common stock at the end of the quarter
exceeds $2.1875, the per share exercise price of the new options. As a result,
there is a potential for such a non-cash charge in each quarter until all of the
new options are exercised or until the date the options expire (July 16, 2003)
or otherwise terminate.
Because of our limited operating history, there is limited operating and
financial data about our business upon which to base an evaluation of our
performance. Period-to-period comparisons of operating results should not be
relied upon as an indication of future operating results.
SOURCES OF REVENUE
We derive revenue from: (1) application fees, which consist of site
implementation and fixed monthly hosting, support and operating fees;
(2) transaction fees; and (3) professional services fees, which include fees for
the development of business applications, technical customization and
integration (including as part of the site implementation process), and
e-marketing, usability and other consulting services.
We generally charge a one-time set-up fee for the design, development and
implementation of a customer's dynamic pricing site. Implementation of a
customer site also frequently entails customization and other professional
services, for which we charge a professional services fee. The set-up fee and
implementation-related professional services fees vary depending on the nature
of the site and the anticipated complexity of the site.
Fixed monthly fees are generally charged to customers and cover hosting
services, direct customer support services, end-user customer support services,
services for online billing and collection of fees for community sites and other
monthly operating services. Fixed monthly fees vary by customer depending on the
number of software modules employed, the required level of services and the
anticipated level of site activity.
We also offer our customers a range of business application, technical
customization, integration, e-marketing, usability and other consulting services
related to our product offerings for which we may charge either a one-time or a
monthly professional services fee, depending on the nature of the service.
Transaction fees consist of our share of success fees charged to sellers
upon a completed sale, listing fees, and enhanced listing fees, which are fees
charged for the prominent display of a particular seller listing (such as under
a list of "Featured Listings"). Merchant customers pay transaction fees at
varying percentages based on the gross proceeds from the sale of their listed
products and services, whether sold on their sites or on other FairMarket
Network sites. Community customers pay transaction fees calculated in one of two
ways. Generally, under contracts entered into before 2000, these fees are
calculated based on a percentage of the gross proceeds from the sale of the
items that are listed through the community site and sold either on the
community site or on other FairMarket Network sites. The fee percentages vary by
customer depending on the anticipated level of activity on the customer's site
and the level of the fixed monthly fees. These communities receive a percentage
of the gross proceeds from the sale of items that are listed directly on other
sites in the FairMarket Network and sold through the community site. Contracts
entered into starting in early 2000 generally provide for payment by the
community customer of transaction fees with respect to the sale of listings that
are placed on the community site that are calculated as a percentage of the
success fee that the community charges to its end-users; similarly, for listings
that are listed directly through other sites in the FairMarket Network and sold
through the community site, the community site receives a
16
percentage of the transaction fee that the listing site charges to the listing
site's end-user when the listing sells. We record revenue net of amounts shared
with our customers.
Of our total revenue for 2000, excluding one-time business development fees,
revenues related to application fees represented approximately 88% of total
revenue, revenues related to transaction fees represented approximately 7% of
total revenue and professional services fees represented approximately 5% of
total revenue. With the launch of our professional services group during the
fourth quarter of 2000, we believe that professional services fees will increase
as a percentage of total revenue during 2001.
At no point during the sale process do we take possession of either the
products being sold or the buyers' payment for the item. Because merchants and
individual sellers, rather than FairMarket, sell the items listed, we have no
cost of goods sold, procurement, or carrying or shipping costs and no inventory
risk related to the items sold.
RESULTS OF OPERATIONS FOR THE YEARS ENDED DECEMBER 31, 2000, 1999 AND 1998
For the years ended December 31, 2000, 1999 and 1998, our net loss was
approximately $51.3 million, $16.5 million and $1.4 million, respectively. The
increase in net loss of approximately $34.8 million from 1999 to 2000 was
primarily due to an increase in total operating expenses of approximately
$48.5 million over such periods, partially offset by an increase in revenue of
approximately $9.8 million and an increase in interest income of $4.0 million.
The increase in net loss of approximately $15.1 million from 1998 to 1999 was
primarily due to an increase in total operating expenses of approximately
$17.7 million over such periods, partially offset by an increase in revenue of
approximately $2.1 million and an increase in interest income of $490,000.
REVENUE
Total revenue increased to $11.9 million in 2000 from $2.1 million in 1999
and $4,000 in 1998. The increase in revenue of $9.8 million from 1999 to 2000
was primarily due to an increase in monthly service revenue generated from new
customers added during the latter half of 1999 and throughout 2000. In addition,
in the second half of 2000 FairMarket recognized $946,000 of one-time, business
development revenues. During 1998, our revenue was derived primarily from
transaction fees charged to sellers of computer equipment and peripherals on our
former auction web site. In December 1998, we began offering an outsourced,
private-label auction solution to merchant customers and online community
customers, deriving our revenue from monthly service fees and a share of fees
from transactions completed on auction sites participating in the FairMarket
Network. We ceased operating our own auction site during the third quarter of
1999. The increase in revenue from 1998 to 1999 was primarily due to an increase
in monthly service revenue generated from new customers in 1999.
The one-time set-up fees we charge for the implementation of customer sites
and implementation-related professional services are deferred and recorded as
revenue over the term of the related contracts. At December 31, 2000 and 1999,
there was $270,000 and $572,000 of deferred revenue, respectively, relating to
set-up fees. We also defer recognition of transaction fee revenue arising from
our auction services agreement with Microsoft Corporation. In 1999, we also
deferred recognition of transaction fee revenue under our original auction
services agreement with Excite, Inc. Total deferred revenue under these
contracts was $11,000 at December 31, 2000 and $23,000 at December 31, 1999.
During the latter half of 2000, we shifted our sales focus away from
outsourced e-commerce for portals and traffic building applications for dot-coms
to providing demand chain sell-side solutions, such as enabling the web-based
sale of retail and discount clearance items and business-to-business surplus and
hosting interactive marketing promotions for larger retailers and manufacturers
with higher brand awareness and greater financial resources. Because the sales
cycle for larger retailers and manufacturers is generally longer than the sales
cycle for companies engaged purely in e-commerce, and because the
17
implementation period for larger retailers and manufacturers tends to be longer
than the implementation periods we experience with companies engaged purely in
e-commerce, we believe that this change in focus has caused the rate of our
revenue growth to moderate from prior periods. As a result of this shift in
business mix and partially as a result of a general price increase that we
effected in early 2000, approximately 75 customer contracts were terminated,
either by us or by the customer, during 2000. As of December 31, 2000, we had
approximately 70 customers. Also as a result of this shift in business mix and a
general price increase we implemented early in 2000, average annual revenue per
customer excluding one-time business development revenues increased from $43,200
for 1999 to $119,500 for 2000. We expect revenue to increase during 2001 as we
add new customers and sell new services. Average revenue per customer for future
periods will depend on a number of factors such as our customer mix, the mix of
our service offerings, technological changes, our pricing strategies and pricing
competition.
COST OF REVENUE
Cost of revenue increased from $1.1 million in 1999 to $5.0 million in 2000,
an increase of $3.9 million. Cost of revenue was not material during 1998. Cost
of revenue consists of costs for both direct customer support and support to
end-users of our customers' sites, depreciation of network equipment, fees paid
to network providers for bandwidth and monthly fees paid to third-party network
providers. The $3.9 million increase in cost of revenue from 1999 to 2000
resulted primarily from the continued development and expansion of our customer
support and end-user customer service organizations and costs related to our
U.S. and international data centers, including depreciation of network equipment
and fees paid for bandwidth and third-party network providers. The increase in
cost of revenue from 1998 to 1999 was primarily due to increases in
personnel-related expenses relating to the increase in our employee base across
all functions to support our anticipated growth, and, to a lesser extent, an
increase in costs for the provision and maintenance of the FairMarket Network.
Gross profit increased to 58.3% for 2000 compared to 50.4% for 1999. This
increase was primarily attributable to an increase in revenue at a higher rate
than the increase in cost of revenue over these periods. The gross profit
reported above is not necessarily indicative of gross profit for future periods.
While gross profit is expected to increase in the future, actual gross profit
may vary significantly depending on, among other things, customer mix, product
mix, price competition, technological changes and extraordinary costs.
SALES AND MARKETING
Sales and marketing expenses increased to $23.5 million in 2000 from
$8.1 million in 1999 and $683,000 in 1998. The $15.4 million increase in sales
and marketing expenses from 1999 to 2000 was primarily due to an increase in
advertising expense, an increase in salaries and related expenses resulting from
an increase in the average number of sales and marketing employees over that
period, an increase in fees paid to outside contract service providers and
expanded marketing programs. Sales and marketing expenses for 2000 include
$10.0 million for advertising services purchased from Excite, Inc. under the
terms of our original auction services agreement with Excite, now known as At
Home Corporation. In connection with the restructuring of our relationship with
At Home in December 2000, we purchased an incremental $500,000 for advertising
services from At Home as part of the termination of the original Excite
agreement. The $7.4 million increase in sales and marketing expenses from 1998
to 1999 resulted primarily from the building of a sales and marketing
organization and the commencement during the second half of 1999 of a
significant increase in advertising and promotional activities. Sales and
marketing expenses for 1999 include $2.5 million for advertising services
purchased from Excite under the terms of the original Excite agreement.
18
We believe that sales and marketing expenses will decrease in 2001 compared
to 2000 primarily as a result of the termination of the original auction
services agreement with Excite and the resulting elimination of our obligation
to purchase $2.5 million per quarter in banner advertising from Excite.
DEVELOPMENT AND ENGINEERING
Development and engineering expenses increased to $8.9 million in 2000 from
$2.0 million in 1999 and $314,000 in 1998. The $6.9 million increase in
development and engineering expenses from 1999 to 2000 was primarily due to an
increase in salaries and related expenses resulting from an increase in the
number of development and engineering employees in 2000 compared to 1999. The
increase of $1.7 million from 1998 to 1999 was primarily due to the hiring of
additional engineering personnel and other engineering costs incurred to enhance
and scale our online auction system and the FairMarket Network. We believe that
development and engineering expenses will decrease in 2001 compared to 2000
primarily as a result of slightly lower headcount in 2001 as compared to 2000.
Our policy is to capitalize development and engineering costs associated
with the design and implementation of our operating systems, including
internally and externally developed software, in accordance with the American
Institute of Certified Public Accountants Statement of Position 98-1,
"Accounting for the Costs of Computer Software Developed or Obtained for
Internal Use." Accordingly, costs capitalized were $310,000 and $468,000 in 2000
and 1999, respectively. These costs are being amortized over 36 months, which is
the expected useful life of the software.
GENERAL AND ADMINISTRATIVE
General and administrative expenses increased to $13.0 million in 2000 from
$2.7 million in 1999 and $426,000 in 1998. The $10.3 million increase in general
and administrative expenses from 1999 to 2000 was primarily due to an increase
in salaries and related expenses of $2.7 million resulting from an increase in
the average number of employees in our finance and accounting, human resources
and legal departments, an increase in depreciation on property and equipment of
$2.1 million, an increase in facility costs of $1.8 million related to the
expansion of our corporate headquarters in the first quarter of 2000 and costs
associated with our new international offices, an increase in legal, accounting
and tax fees of $1.2 million, an increase in fees paid to outside contract
service providers of $808,000, an increase in insurance costs of $605,000 and an
increase in bad debt expense of $644,000. The allowance for doubtful accounts at
the beginning of 2000 was $192,000. During 2000, we recognized a charge to
earnings of $1.118 million to increase the allowance and wrote off $770,000 of
uncollectible accounts. The $2.3 million increase in total general and
administrative expenses from 1998 to 1999 was primarily due to building finance
and human resources departments combined with external recruiting contractor
costs supporting all functional areas. We believe that general and
administrative expenses will decrease during 2001 due to further cost
containment measures that we plan to take during 2001. The allowance for
doubtful accounts at the beginning of 1999 was $0. During 1999, we recognized a
charge to earnings of $474,000 to increase the allowance and wrote off $282,000
of uncollectible accounts.
EQUITY RELATED CHARGES
Equity related charges consist of the amortization of (1) deferred stock
compensation resulting from the grant of stock options to employees at exercise
prices subsequently deemed to be less than the fair value of the common stock on
the grant date and (2) the fair value of warrants issued to strategic partners
and shares of Series D convertible preferred stock issued to strategic partners
at prices below their fair value.
At December 31, 2000, deferred stock compensation, which is a component of
deferred compensation and equity related charges in stockholders' equity,
totaled approximately $4.5 million, net of $4.5 million relating to stock
options canceled in 2000 and amortization of approximately
19
$1.6 million in 1999 and $2.8 million in 2000. This amount is being amortized
ratably over the vesting periods of the applicable stock options, typically four
years, with 25% vesting on the first anniversary of the grant date and the
balance vesting 6.25% quarterly thereafter. We expect to incur equity related
compensation expense of at least $1.7 million in 2001, $1.7 million in 2002,
$1.2 million in 2003 and $21,000 in 2004.
At December 31, 2000, equity related charges, which is a component of
deferred compensation and equity related charges in stockholders' equity,
totaled approximately $47.5 million, net of amortization of approximately
$14.5 million and $3.7 million in 2000 and 1999, respectively. This amount is
being amortized ratably over the terms of the related agreements, from three to
five years. We expect to incur equity related charges of at least $22.9 million
in 2001, $15.1 million in 2002, $5.7 million in 2003 and $3.8 million in 2004.
INTEREST INCOME, NET
Interest income increased to $4.5 million in 2000 from $521,000 in 1999 and
$31,000 in 1998. The $4.0 million increase in interest income from 1999 to 2000
was primarily due to a higher average cash balance during 2000 compared to 1999.
The increase is primarily the result of interest earned on cash, cash
equivalents and investments, particularly interest earned on the $14.0 million
in net proceeds from the issuance of shares of our Series D convertible
preferred stock in August and September 1999 described below, combined with
interest earned on the $89.1 million in net proceeds from our initial public
offering in March 2000.
The increase in interest income of $490,000 from 1998 to 1999 was primarily
due to a higher average cash balance during 1999 compared to 1998. The average
cash balance increased in 1999 compared to 1998 primarily due to the sale of
shares of our convertible preferred stock, partially offset by increases in the
use of cash in operations and in investing activities. In February 1999, we
completed the sale of approximately 6,168,000 shares of our Series C convertible
preferred stock, the net cash proceeds of which totaled approximately
$10.5 million, and in August and September 1999, we completed the sale of
1,250,000 and 750,000 shares, respectively, of our Series D convertible
preferred stock, the net cash proceeds of which totaled approximately
$14.0 million.
MICROSOFT AND EXCITE CONTRACTS
Our auction services agreement with Microsoft, which we entered into in
July 1999, provides that, if Microsoft drives more than a specified number of
Internet users to the FairMarket Network through the Microsoft Internet portal
sites, we will guarantee a minimum level of transaction fee revenue regardless
of actual transaction fee revenue earned by Microsoft. If Microsoft meets its
minimum annual traffic guarantee but such increase in traffic does not produce
sufficient revenue to meet the minimum guaranteed revenue, we will have a
financial obligation to Microsoft. This obligation will be an amount equal to
the difference between the minimum guaranteed payment and Microsoft's portion of
fees actually collected. Our agreement with Microsoft provided for minimum
guaranteed revenue of $5.0 million for the first contract year and provides for
minimum guaranteed revenue of $10.0 million, $10.0 million, $15.0 million and
$20.0 million for the second, third, fourth and fifth contract years,
respectively. Microsoft did not meet its minimum annual traffic guarantee for
the first contract year and therefore no payment was required. While we do not
expect that we will be required to make any payment under the minimum guaranteed
revenue provisions for the second contract year based on results of the first
contract year, any payments we have to make to satisfy the minimum guaranteed
revenue levels under this agreement could have a material adverse effect on our
business, financial condition and results of operations.
We defer recognition of revenue on our share of transaction fees under the
Microsoft agreement until Microsoft receives the minimum guaranteed revenue or
until it fails to meet its performance targets. At December 31, 2000, we had
deferred $11,000 of transaction fee revenue related to the agreement with
Microsoft.
20
In December 2000, we restructured our relationship with Excite, now known as
At Home Corporation, by terminating our original auction services agreement with
Excite and entering into a new Outlet Center agreement. Under the termination
agreement, FairMarket purchased an incremental $500,000 in banner advertising
from At Home during the fourth quarter of 2000, which is reflected as an expense
in the quarter, and also licensed a permission-based email marketing database
from an affiliate of At Home for $3.5 million, which was paid during the fourth
quarter of 2000 and is being amortized over its useful life in 2001. As a result
of the termination of the original Excite agreement, we were released from our
obligation to purchase a remaining $7.5 million of online banner and other
advertising services under the original agreement, and we released any exclusive
rights to provide auction services to consumers on the Excite network. Under the
new Outlet Center agreement, which has an initial term of 18 months, we have
agreed to provide an Excite-branded version of our Outlet Center service, on
which auction, falling price and fixed price listings of our merchant customers
are made available for display to and purchase by users of the Excite network.
Our original agreement with Excite also contained a provision similar to the
provision in the Microsoft agreement described above, except that the agreement
with Excite provided for minimum guaranteed revenue of $0.8 million for the
first contract year. Excite did not meet its minimum annual traffic guarantee
for the first contract year and therefore no payment was required. At
December 31, 1999, we had deferred $23,000 of transaction fee revenue from
Microsoft and Excite under these agreements.
LIQUIDITY AND CAPITAL RESOURCES
Prior to our initial public offering in March 2000, we financed our
operations primarily through private sales of capital stock, the net proceeds of
which totaled approximately $27.1 million as of December 31, 1999. In
March 2000, we sold 5,750,000 shares of common stock in our initial public
offering. The proceeds to us from the initial public offering were
$89.1 million, net of offering expenses. At December 31, 2000, cash and cash
equivalents, marketable securities and restricted cash (related to a lease
deposit) totaled approximately $77.9 million.
Cash used in operating activities was approximately $24.4 million for 2000
and $5.9 million for 1999. Net cash flows from operating activities in 2000
reflect a net loss of $51.3 million reduced by non-cash charges for advertising
of $10.3 million and amortization of deferred compensation and equity related
charges of $17.3 million. Net cash flows from operating activities in 1999
reflect a net loss of $16.5 million reduced by non-cash charges for advertising
of $2.2 million and amortization of deferred compensation and equity related
charges of $5.3 million. To a lesser extent, net cash flows from operating
activities for each period reflect an increase in accounts receivable, prepaid
expenses and other current assets and a change in accounts payable, offset in
part by increases in deferred revenue and accrued expenses. Included in the
increase of prepaid expenses and other current assets for 2000 is $3.5 million
paid during the fourth quarter of 2000 to license a permission-based email
marketing database from an affiliate of At Home. This amount will be amortized
over the useful life of the asset in 2001.
Cash used in investing activities was $19.9 million in 2000 and
$8.1 million in 1999. Net cash used in investing activities for 2000 and 1999
includes $12.9 million and $2.0 million, respectively, for the purchase of
marketable securities, net, and $7.0 million and $4.3 million, respectively, for
the purchase of property and equipment, net of capital lease obligations of
$345,000 at December 31, 2000. During 2000 and 1999, we purchased computers and
servers at a total cost of $4.6 million and $3.5 million, respectively, to
support the expansion of the FairMarket Network both domestically and
internationally (including the opening of data centers in England and Australia)
and to provide computers and equipment for new employees, as well as furniture
and fixtures and leasehold improvements at a total cost of $2.3 million and
$850,000 for 2000 and 1999, respectively, primarily in connection with the
buildout and relocation of our corporate headquarters during the first quarter
of 2000. We expect that our capital expenditures will be approximately
$2.0 million in 2001, primarily for the purchase of computer related equipment.
21
Cash provided by financing activities was $94.5 million in 2000 and
$24.5 million in 1999. Cash provided by financing activities in 2000 includes
proceeds of $89.1 million from our initial public offering, net of expenses of
$8.6 million. In addition, in connection with our initial public offering,
Excite paid to us $5.0 million in accordance with a stock purchase agreement in
which Excite purchased 2,500,000 shares of our Series D convertible preferred
stock for cash consideration of $17.5 million in the third quarter of 1999,
which payment was withheld as a prepayment against our obligation to purchase
advertising from Excite. The cash consideration withheld was recorded as a
subscription receivable in the stockholders' equity section of the accompanying
balance sheet as of December 31, 1999. The subscription receivable was reduced
by Excite's payment of $5.0 million in connection with our initial public
offering and by the advertising we purchased from Excite totaling $10.0 million
in 2000 and $2.5 million in 1999. Cash provided by financing activities in 1999
consists of the proceeds from private sales of shares of our convertible
preferred stock.
We expect our operating expenses to decrease in 2001 compared to 2000 and
expect to fund these expenses primarily from available cash. In addition, we may
utilize our cash resources to fund acquisitions or investments in complementary
businesses or technologies. We believe that the net proceeds from our initial
public offering and our cash flows from operations will be sufficient to meet
our working capital and operating resource expenditure requirements for at least
the next year. Thereafter, we may find it necessary to obtain additional equity
or debt financing. If additional financing is required, we may not be able to
raise it on acceptable terms or at all.
FACTORS THAT MAY AFFECT RESULTS OF OPERATIONS AND FINANCIAL CONDITION
THIS FORM 10-K CONTAINS FORWARD-LOOKING STATEMENTS WITHIN THE MEANING OF
SECTION 27A OF THE SECURITIES ACT OF 1933 AND SECTION 21E OF THE SECURITIES
EXCHANGE ACT OF 1934. YOU CAN IDENTIFY FORWARD-LOOKING STATEMENTS BY THE USE OF
THE WORDS "BELIEVE," "EXPECT," "ANTICIPATE," "INTEND," "ESTIMATE," "ASSUME" AND
OTHER SIMILAR EXPRESSIONS WHICH PREDICT OR INDICATE FUTURE EVENTS AND TRENDS AND
WHICH DO NOT RELATE TO HISTORICAL MATTERS. YOU SHOULD NOT RELY ON
FORWARD-LOOKING STATEMENTS, BECAUSE THEY INVOLVE KNOWN AND UNKNOWN RISKS,
UNCERTAINTIES AND OTHER FACTORS, SOME OF WHICH ARE BEYOND OUR CONTROL. OUR
ACTUAL RESULTS COULD DIFFER MATERIALLY FROM THOSE SET FORTH IN THE
FORWARD-LOOKING STATEMENTS.
SOME OF THE FACTORS THAT MIGHT CAUSE THESE DIFFERENCES INCLUDE THOSE SET
FORTH BELOW. YOU SHOULD CAREFULLY REVIEW ALL OF THESE FACTORS, AND YOU SHOULD BE
AWARE THAT THERE MAY BE OTHER FACTORS THAT COULD CAUSE THESE DIFFERENCES. THESE
FORWARD-LOOKING STATEMENTS WERE BASED ON INFORMATION, PLANS AND ESTIMATES AT THE
DATE OF THIS FORM 10-K, AND WE DO NOT PROMISE TO UPDATE ANY FORWARD-LOOKING
STATEMENTS TO REFLECT CHANGES IN UNDERLYING ASSUMPTIONS OR FACTORS, NEW
INFORMATION, FUTURE EVENTS OR OTHER CHANGES.
RISKS RELATED TO OUR BUSINESS
BECAUSE WE HAVE ONLY BEEN IN BUSINESS FOR A SHORT TIME, OUR BUSINESS IS
DIFFICULT TO EVALUATE, OUR BUSINESS STRATEGY MAY NOT SUCCESSFULLY ADDRESS
RISKS WE FACE AND YOUR BASIS FOR EVALUATING US IS LIMITED.
We were formed in February 1997 and we began to execute our current business
model involving the offering of outsourced, private-label auction solutions in
December 1998, which we have since expanded to include additional transaction
pricing and extended marketing and distribution capabilities. While a high
percentage of our operating expenses are and will continue to be fixed in the
short term, our operating expenses are largely based on unpredictable revenue
trends. Because of our limited operating history, our business strategy may not
successfully address all of the risks we face, and you have limited operating
and financial data about our business upon which to base an evaluation of our
performance.
22
We face the following risks, expenses and difficulties as a company seeking
to develop a new Internet-based service:
- if we fail to attract and retain quality customers we may be unable to
generate sufficient revenue to support our business;
- if we fail to attract and retain qualified sales, engineering and other
personnel we may be unable to maintain and expand our business;
- if we fail to maintain and upgrade our service offerings and technology to
keep pace with the rapidly growing Internet market we serve we may be
unable to compete effectively; and
- if we fail to raise additional capital if and when we need it we may be
unable to develop or sustain our business.
WE EXPECT TO CONTINUE TO INCUR SUBSTANTIAL OPERATING LOSSES IN THE NEAR
FUTURE.
For the year ended December 31, 2000, we incurred a net loss of
approximately $51.3 million, which represented approximately 432% of our revenue
for the same period. As of December 31, 2000, we had an accumulated deficit of
approximately $69.8 million. We have not achieved profitability and we will
continue to incur net losses until we can produce sufficient revenues to cover
our costs, which may not occur. While it is our goal to achieve operating cash
flow breakeven during the first quarter of 2002, even if we achieve
profitability, we may be unable to sustain or increase our profitability in the
future because we intend to continue to invest in the further development of our
service offerings and technology, in the marketing and promotion of our service
offerings and in our services organization. Any such investment will depend on
the availability of funds.
WE EXPECT TO CONTINUE TO HAVE NEGATIVE OPERATING CASH FLOW IN THE NEAR
FUTURE WHICH MAY REQUIRE US TO SEEK ADDITIONAL FINANCING, WHICH COULD BE
DIFFICULT TO OBTAIN.
We expect to continue to experience significant negative operating cash
flows for the foreseeable future because we intend to continue to make
significant investments in the further development of our service offerings and
technology, in the marketing and promotion of our service offerings and in our
services organization. We expect that we will fund these expenditures primarily
from available cash.
We believe that, with the proceeds of our March 2000 initial public
offering, we have sufficient capital to meet our anticipated cash needs for
working capital and operating resource expenditure requirements for at least the
next 12 months. While it is our goal to achieve operating cash flow breakeven
during the first quarter of 2002, we cannot assure you that we will meet that
goal or achieve profitable operations. Depending on future cash flow, we may
need to raise additional capital in the future to meet our cash requirements. We
may not be able to find additional financing, if required, on favorable terms or
at all.
WE MAY NOT BE ABLE TO CONTINUE ATTRACTING NEW CUSTOMERS.
The success of our business model depends in large part on our ability to
increase our number of customers. The market for our services may grow more
slowly than anticipated or become saturated with competitors, many of which may
offer lower prices or broader distribution. Some potential customers may not
want to join the FairMarket Network because they are concerned about the
possibility of their products being listed together with their competitors'
products. During the second half of 2000, we increased our sales focus on larger
retailers and manufacturers with higher brand awareness and greater financial
resources. The sales cycle for larger retailers and manufacturers is generally
longer than the sales cycle for companies engaged purely in e-commerce, and the
implementation period for larger retailers and manufacturers tends to be longer
than the implementation periods we experience with companies engaged purely in
e-commerce. If we cannot
23
continue to bring new customers to the FairMarket Network on a timely basis or
at all, or if we cannot maintain our existing customer base, we may be unable to
offer the benefits of the network model at levels sufficient to attract and
retain customers and sustain our business.
OUR CUSTOMERS MAY NOT SUCCESSFULLY DRIVE USER TRAFFIC FROM THEIR MAIN WEB
SITES TO THEIR DYNAMIC PRICING SITES.
Our success will also depend in part on increases in the amount of traffic
and the number of transactions on our customers' FairMarket-powered sites. For
this to occur, our existing customers must drive sufficient numbers of users to
their auction and other dynamic pricing sites, they must devote sufficient
resources to making their sites attractive to buyers and sellers and there must
be demand for the products being offered on those sites. We cannot assure you
that our customers will be successful in accomplishing any of these objectives
and their failure to do so could impede our growth and adversely affect our
business.
BUYERS AND SELLERS MIGHT NOT ADOPT ONLINE AUCTION OR OTHER DYNAMIC PRICING
SOLUTIONS AS A MEANS FOR BUYING AND SELLING GOODS AND SERVICES.
Online auction and other dynamic pricing solutions are relatively new
methods of buying and selling that market participants may not adopt at levels
sufficient to sustain our business. Traditional purchasing is often based on
long-standing relationships or familiarity with sellers. For online dynamic
pricing solutions to succeed, buyers and sellers must adopt new purchasing
practices. Buyers must be willing to rely less upon traditional relationships in
making purchasing decisions, and merchants and Internet communities must be
willing to offer products for sale through online dynamic pricing solutions. We
cannot assure you that buyers, merchants or Internet communities will choose to
utilize online dynamic pricing solutions at levels sufficient to sustain our
business.
BECAUSE OUR INDUSTRY IS HIGHLY COMPETITIVE AND HAS LOW BARRIERS TO ENTRY, WE
MAY NOT BE ABLE TO EFFECTIVELY COMPETE.
The U.S. market for e-commerce services is extremely competitive. We expect
competition to intensify as current competitors expand their product offerings
and new competitors enter the market. In addition to competition from
internally-developed solutions by individual organizations, our primary direct
competitors are the following providers of hosted auction services: bid.com,
Bidland, DealDeal.com and Siebel Systems/OpenSite. We also face competition for
customers from third party providers in the following areas:
- software providers and application service providers such as: Ariba,
Auction Broker, Commerce One, Moai Technologies and Siebel
Systems/OpenSite;
- destination auction and auction aggregation sites such as: Amazon.com,
Andale, AuctionWatch.com, AuctionWorks, eBay, GoTo Auctions and Yahoo!
Auctions; and
- e-commerce vendors such as ATG, Broadvision, IBM and OpenMarket who either
have or may extend their offerings to incorporate capabilities similar to
those offered by our services.
The principal competitive factors are the quality and breadth of services
provided, potential for successful transaction activity and price. E-commerce
markets are characterized by rapidly changing technologies and frequent new
product and service introductions. We may fail to introduce new online pricing
formats and features on a timely basis or at all. If we fail to introduce new
service offerings or to improve our existing service offerings in response to
industry developments, or if our prices are not competitive, we could lose
customers, which could lead to a loss of revenues.
Because there are relatively low barriers to entry in the e-commerce market,
competition from other established and emerging companies may develop in the
future. Many of our competitors may
24
also have well-established relationships with our existing and prospective
customers. Increased competition is likely to result in fee reductions, reduced
margins, longer sales cycles for our services and a decrease or loss of our
market share, any of which could harm our business, operating results or
financial condition.
Many of our competitors have, and new potential competitors may have, more
experience developing Internet-based software applications and integrated
purchasing solutions, larger technical staffs, larger customer bases, more
established distribution channels, greater brand recognition and greater
financial, marketing and other resources than we have. In addition, competitors
may be able to develop products and services that are superior to ours or that
achieve greater customer acceptance. We cannot assure you that the e-commerce
solutions offered by our competitors now or in the future will not be perceived
as superior to ours by either businesses or consumers.
OUR BUSINESS WILL SUFFER IF WE ARE UNABLE TO ATTRACT, TRAIN OR RETAIN KEY
PERSONNEL.
Our future success will depend, in part, on attracting, training and
retaining qualified management, marketing and technical personnel. We do not
know whether we will be successful in hiring, training or retaining qualified
personnel. The industry in which we compete has a high level of employee
mobility and aggressive recruiting of skilled personnel. In October 2000, we
implemented a workforce reduction in which we eliminated 35 positions. We
experienced some attrition in personnel prior to and following the workforce
reduction and we may experience additional attrition in the future. Our
inability to hire and adequately train qualified personnel on a timely basis, or
the departure of key employees, could harm our existing business and ability to
expand our operations.
WE MAY NOT BE ABLE TO SUCCESSFULLY EXPAND IN INTERNATIONAL MARKETS.
A component of our strategy is to expand internationally by attracting
customers outside the U.S. For the year ended December 31, 2000, revenue under
contracts with customers outside the U.S. was less than 10% of our total
revenue. We believe that significant opportunities exist in international
markets, and it is our intention to compete in certain of these markets. During
2000, we opened offices in England, Australia and Germany. We may expand our
operations to serve other countries in the future. Expansion in our existing
international markets and into new international markets requires significant
management, financial, development, sales, marketing and other resources. We
have limited experience in localizing our services, and some of our competitors
have expanded or are undertaking expansion into foreign markets. We cannot
assure you that we will be successful in expanding in international markets.
In addition to the uncertainty regarding our ability to generate revenues
from foreign operations and expand our international presence, there are risks
inherent in doing business internationally, including, among others:
- different legal and regulatory requirements;
- difficulties in staffing and managing foreign operations;
- longer payment cycles;
- different accounting practices;
- fluctuating currency exchange rates;
- problems in collecting accounts receivable;
- legal uncertainty regarding liability, ownership and protection of
intellectual property;
- tariffs and other trade barriers;
25
- seasonal reductions in business activity;
- potentially adverse tax consequences; and
- political instability.
Any of the above factors could adversely affect the success of our
international operations. To the extent we expand our international operations,
we will become more exposed to the above risks. To the extent we have increasing
portions of our revenues denominated in foreign currencies, we will become
subject to increased risks relating to foreign currency exchange rate
fluctuations. We cannot assure you that one or more of the factors discussed
above will not have a material adverse effect on our international operations
and, consequently, on our ability to expand our business and increase our
revenue.
WE MAY ENTER INTO STRATEGIC ALLIANCES OR LICENSE TECHNOLOGIES TO EXPAND OUR
BUSINESS OR SERVICE OFFERINGS BUT MAY NOT BE SUCCESSFUL IN DOING SO.
In addition to internal development of new technologies, our future success
may depend to a certain degree on our ability to enter into and implement
strategic alliances to expand our product and service offerings and our
distribution channels and/or to jointly market or gain market awareness for our
service offerings. For example, during the first quarter of 2001 we announced
that we are expanding our auction service in the U.S. to provide customers with
the opportunity to list, manage and transact sales through eBay, with this
offering expected to be available early in the second quarter of 2001. We may
enter into similar relationships with other online service providers. We may
also expand our service offerings by licensing or purchasing complementary
technologies from third parties. For example, during the first quarter of 2001
we announced that we have licensed certain real-time e-business infrastructure
software from TIBCO Software Inc. to enable us to provide real-time messaging
infrastructure. We cannot assure you that we will be successful in identifying
or developing such alliances and relationships or that such alliances and
relationships will achieve their intended purposes.
WE MAY ACQUIRE OTHER BUSINESSES OR TECHNOLOGIES, WHICH COULD RESULT IN
DILUTION TO OUR STOCKHOLDERS, OR OPERATIONAL OR INTEGRATION DIFFICULTIES
WHICH COULD IMPAIR OUR FINANCIAL PERFORMANCE.
If appropriate opportunities present themselves, we may acquire businesses,
technologies, services or products that we believe will be useful in the growth
of our business. We do not currently have any commitments or agreements with
respect to any acquisition. We may not be able to identify, negotiate or finance
any future acquisition successfully. Even if we do succeed in acquiring a
business, technology, service or product, the process of integration may produce
unforeseen operating difficulties and expenditures and may require significant
attention from our management that would otherwise be available for the ongoing
development of our business. Moreover, we have not made any acquisitions, have
no experience in integrating an acquisition into our business and may never
achieve any of the benefits that we might anticipate from a future acquisition.
If we make future acquisitions, we may issue shares of stock that dilute other
stockholders, incur debt, assume contingent liabilities or create additional
expenses related to amortizing goodwill and other intangible assets, any of
which might harm our financial results and cause our stock price to decline. Any
financing that we might need for future acquisitions may only be available to us
on terms that restrict our business or that impose on us costs that reduce our
revenue.
OUR BUSINESS MAY SUFFER IF WE ARE NOT ABLE TO PROTECT IMPORTANT INTELLECTUAL
PROPERTY.
Our ability to compete effectively against other companies in our industry
will depend, in part, on our ability to protect our proprietary technology and
systems designs. While we have attempted to
26
safeguard and maintain our proprietary rights, we do not know whether we have
been or will be completely successful in doing so. Further, our competitors may
independently develop or patent technologies that are substantially equivalent
or superior to ours.
We applied for patents on aspects of our technology and processes and those
applications are pending with the U.S. Patent and Trademark Office. We do not
know whether any patents will be issued. Even if some or all of these patents
are issued, we cannot assure you that they will not be successfully challenged
by others or invalidated, that they will adequately protect our technology and
processes or that they will result in commercial advantages for us. We have also
applied for trademark registrations for some of our brand names and our
marketing materials are copyrighted, but these protections may not be adequate.
Effective patent, trademark, service mark, copyright and trade secret protection
may not be available in every country where we provide services. We may, at
times, have to incur significant legal costs and spend time defending our
copyrights and, if issued, our service marks and patents. Any defense efforts,
whether successful or not, would divert both time and resources from the
operation and growth of our business.
WE MAY NOT BE ABLE TO MAINTAIN THE CONFIDENTIALITY OF OUR PROPRIETARY
KNOWLEDGE.
We rely, in part, on contractual provisions to protect our trade secrets and
proprietary knowledge. These agreements may be breached, and we may not have
adequate remedies for any breach. Our trade secrets may also be known without
breach of such agreements or may be independently developed by competitors. Our
inability to maintain the proprietary nature of our technology could harm our
business, results of operations and financial condition by adversely affecting
our ability to compete.
OTHERS MAY ASSERT THAT OUR TECHNOLOGY INFRINGES THEIR INTELLECTUAL PROPERTY
RIGHTS.
We believe that our technology does not infringe the proprietary rights of
others. However, the e-commerce industry is characterized by the existence of a
large number of patents and frequent claims and litigation based on allegations
of patent infringement and violation of other intellectual property rights. As
the e-commerce market and the functionality of products in the industry
continues to grow and overlap, we believe that the possibility of an
intellectual property claim against us will increase. For example, we may
inadvertently infringe a patent of which we are unaware, or there may be patent
applications now pending of which we are unaware which we may be infringing when
they are issued in the future, or our service or systems may incorporate third
party technologies that infringe the intellectual property rights of others. We
have been and expect to continue to be subject to alleged infringement claims.
The defense of any claims of infringement made against us by third parties,
whether or not meritorious, could involve significant legal costs and require
our management to divert time from our business operations. Either of these
consequences of an infringement claim could have a material adverse effect on
our operating results. If we are unsuccessful in defending any claims of
infringement, we may be forced to obtain licenses or to pay royalties to
continue to use our technology. We may not be able to obtain any necessary
licenses on commercially reasonable terms or at all. If we fail to obtain
necessary licenses or other rights, or if these licenses are costly, our
operating results may suffer either from reductions in revenues through our
inability to serve customers or from increases in costs to license third-party
technologies.
OUR BUSINESS MAY BE ADVERSELY AFFECTED IF WE ARE UNABLE TO CONTINUE TO
LICENSE SOFTWARE THAT IS NECESSARY FOR OUR SERVICE OFFERING.
Through distributors, we license a variety of commercially-available
Microsoft technologies, including our database software and Internet server
software, which is used in our services and systems to perform key functions. As
a result, we are to a certain extent dependent upon Microsoft continuing to
maintain these technologies. We cannot assure you that we would be able to
replace the functionality provided by the Microsoft technologies on commercially
reasonable terms or at all. The absence of or any significant delay in the
replacement of that functionality could have a material adverse effect on our
business, financial condition and results of operations.
27
OUR SYSTEMS INFRASTRUCTURE MAY NOT KEEP PACE WITH THE DEMANDS OF OUR
CUSTOMERS.
Interruptions of service as a result of a high volume of traffic and/or
transactions could diminish the attractiveness of our services and our ability
to attract and retain customers. We cannot assure you that we will be able to
accurately project the rate or timing of increases, if any, in the use of our
service, or that we will be able to expand and upgrade our systems and
infrastructure to accommodate such increases in a timely manner. We currently
maintain separate systems in the U.S., England and Australia; we plan to
relocate our Australia system to the U.S. during the second quarter of 2001. Any
failure to expand or upgrade our systems could have a material adverse effect on
our results of operations and financial condition by reducing or interrupting
revenue flow and by limiting our ability to attract new customers. Any such
failure could also have a material adverse effect on the business of our
customers, which could damage our reputation and expose us to a risk of loss or
litigation and potential liability. The majority of the server capacity of our
systems for each of the countries named above is currently not utilized.
A SYSTEM FAILURE COULD CAUSE DELAYS OR INTERRUPTIONS OF SERVICE TO OUR
CUSTOMERS.
Service offerings involving complex technology often contain errors or
performance problems. Many serious defects are frequently found during the
period immediately following introduction and initial implementation of new
services or enhancements to existing services. Although we attempt to resolve
all errors that we believe would be considered serious by our customers before
implementation, our systems are not error-free. Errors or performance problems
could result in lost revenues or cancellation of customer agreements and may
expose us to litigation and potential liability. In the past, we have discovered
errors in our software or software of others used in our operating systems after
its incorporation into our systems. We cannot assure you that undetected errors
or performance problems in our existing or future services will not be
discovered or that known errors considered minor by us will not be considered
serious by our customers. We have experienced periodic minor system
interruptions, which may continue to occur from time to time. Most of our
contracts provide for the payment or credit to the customer of specified money
damages (based on the monthly service fee paid by the customer) if we are unable
to maintain specified levels of service based on downtime of either their
FairMarket-hosted sites or our centralized service over a specified period,
typically one month. The total dollar amount of our potential payment or credit
obligations under these provisions if the service levels specified in all of
those agreements were not met over the typical one month measurement period
could be material. In addition, certain of our contracts also provide the
customer with the right to terminate the contract if we are unable to maintain a
minimum specified level of service. Performance problems in our technology could
also damage our reputation which could reduce market acceptance of our services
and lead to a loss of revenues.
THE FUNCTIONING OF OUR SYSTEMS OR THE SYSTEMS OF THIRD PARTIES ON WHICH WE
RELY COULD BE DISRUPTED BY FACTORS OUTSIDE OUR CONTROL.
Our success depends on the efficient and uninterrupted operation of our
computer and communications hardware systems. Substantially all of our computer
hardware for operating our U.S. service is currently located at the facilities
of NaviSite, Inc. in Andover, Massachusetts, and substantially all of our
computer hardware for operating our Australia and U.K. services are located at
third party hosting centers in those countries. We plan to relocate our
Australia system to NaviSite in the U.S. during the second quarter of 2001.
These systems are vulnerable to damage or interruption from natural disasters,
fires, power loss, telecommunication failures, break-ins, sabotage, computer
viruses, intentional acts of vandalism and similar events. We do not currently
have a backup system in place for any given system; however, any one of our
systems could temporarily be utilized as a backup system if a disaster should
occur on any of our other systems. Despite any precautions we take or plan to
take, the occurrence of a natural disaster or other unanticipated problems at
any third party hosting
28
facility could result in interruptions in our services. In addition, if any
third party hosting service fails to provide the data communications capacity we
require, as a result of human error, natural disaster or other operational
disruption, interruptions in our service could result. Any damage to or failure
of our systems could result in reductions in, or terminations of, our service,
which could have a material adverse effect on our business, results of
operations and financial condition.
OUR BUSINESS MAY SUFFER IF BUYERS AND SELLERS DO NOT MAKE PAYMENTS OR
DELIVER GOODS.
Our future success will depend to some extent upon sellers on customer sites
reliably delivering and accurately representing their listed goods and buyers
paying the agreed purchase price. Our customers have received in the past, and
we anticipate that they will receive in the future, communications from sellers
and buyers who did not receive the purchase price or the goods that were to have
been exchanged. Neither we nor our customers have the ability to require
end-users to make payments or deliver goods or otherwise make end-users whole.
Our customers also periodically receive complaints from buyers as to the quality
of the goods purchased. We are unaware of any complaints that have materially
impacted our customers' businesses in a detrimental manner. Neither we nor our
customers have the ability to determine the level of such complaints that are
made directly between buyers and sellers. We expect that both we and our
customers will continue to receive requests from end-users requesting
reimbursement or threatening legal action against either our customers or us if
no reimbursement is made.
WE MAY HAVE TO MONITOR OR CONTROL ACTIVITIES ON CUSTOMER SITES.
The law relating to the liability of providers of online services for the
activities of users of their services is currently unsettled in the U.S. and in
other countries. Our service automatically screens by key word all listings
submitted by end-users for pornographic material. We also have notice and
take-down procedures related to infringing and illegal goods. These procedures
are not foolproof and goods that may be subject to regulation by U.S. local,
state or federal authorities or local foreign authorities could be sold through
our service. These goods include, for example, firearms, alcohol and tobacco. We
cannot assure you that we will be able to prevent the unlawful exchange of goods
on our service or that we will successfully avoid civil or criminal liability
for unlawful activities carried out by users through our service. The potential
imposition of liability for unlawful activities of end-users of our customers
could require us to implement measures to reduce our exposure to such liability,
which may require us, among other things, to spend substantial resources and/or
to discontinue one or more of our service offerings. Any costs incurred as a
result of such liability or asserted liability would harm our results of
operations.
FUTURE GOVERNMENT REGULATION OF AUCTIONS AND AUCTIONEERS MAY ADD TO OUR
OPERATING COSTS.
Numerous U.S. jurisdictions have laws and regulations regarding the conduct
of auctions and the liability of auctioneers, which were enacted for consumer
protection many years ago. We believe that the U.S. laws and regulations do not
apply to our online auction services. However, little precedent exists in this
area, and one or more jurisdictions in the U.S. or in other countries in which
we do business are attempting or may attempt to impose these laws and
regulations to online auction providers and may attempt to impose these laws and
regulations on our operations or the operations of our customers in the future.
Certain states are currently considering whether to apply their auctioneer
regulations to online auctions and at least one state has recently passed
legislation that applies to the conduct of all auctions, including auctions
conducted over the Internet. If any such statute or regulation is interpreted to
apply to us or to our customers, we and/or those of our customers to whom the
statute applies could be required to obtain a state license. This could
adversely affect our ability to attract and retain customers, could adversely
affect our results of operations by decreasing activity on our customers'
auction sites and could subject us or our customers to fines if we or our
customers are
29
unable to obtain the required licenses. In addition, as the nature of the
products listed by our customers or their end-users changes, we may become
subject to new regulatory restrictions. If we do become subject to these laws
and regulations in the future, it could adversely affect our ability to attract
and retain customers and could adversely affect our results of operations by
decreasing activity on our customers' auction sites.
RISKS RELATED TO OUR INDUSTRY
OUR SUCCESS DEPENDS ON THE CONTINUED GROWTH OF THE INTERNET AND ONLINE
COMMERCE.
Our future revenues and profits depend upon the widespread acceptance and
use of the Internet and other online services as a medium for commerce by
merchants and consumers. The use of the Internet and e-commerce may not continue
to develop at past rates and a sufficiently broad base of business and
individual customers may not adopt or continue to use the Internet as a medium
of commerce. The market for the sale of goods and services over the Internet is
an emerging market. Demand and market acceptance for recently introduced
services and products over the Internet are subject to a high level of
uncertainty. Growth in our customer base depends on obtaining businesses and
consumers who have historically used traditional means of commerce to purchase
goods. For us to be successful, these market participants must accept and use
novel ways of conducting business and exchanging information.
E-commerce may not prove to be a viable medium for purchasing for the
following reasons, any of which could seriously harm our business:
- the necessary infrastructure for Internet communications may not develop
adequately;
- our potential customers, buyers and suppliers may have security and
confidentiality concerns;
- complementary products, such as high-speed modems and high-speed
communication lines, may not be developed;
- alternative purchasing solutions may be implemented;
- buyers may dislike the reduction in the human contact inherent in
traditional purchasing methods;
- use of the Internet and other online services may not continue to increase
or may increase more slowly than expected;
- the development or adoption of new technology standards and protocols may
be delayed or may not occur; and
- new and burdensome governmental regulations may be imposed.
OUR SUCCESS DEPENDS ON THE CONTINUED RELIABILITY OF THE INTERNET.
The Internet continues to experience significant growth in the number of
users, frequency of use and bandwidth requirements. There can be no assurance
that the infrastructure of the Internet and other online services will be able
to support the demands placed upon them. Furthermore, the Internet has
experienced a variety of outages and other delays as a result of damage to
portions of its infrastructure, and could face such outages and delays in the
future. These outages and delays could adversely affect the level of Internet
usage and also the level of traffic and the processing of transactions. In
addition, the Internet or other online services could lose their viability due
to delays in the development or adoption of new standards and protocols required
to handle increased levels of Internet or other online service activity, or due
to increased governmental regulation. Changes in or insufficient availability of
telecommunications services or other Internet service providers to support the
Internet or other online services also could result in slower response times and
adversely affect usage
30
of the Internet and other online services generally and our service in
particular. If use of the Internet and other online services does not continue
to grow or grows more slowly than expected, if the infrastructure of the
Internet and other online services does not effectively support growth that may
occur, or if the Internet and other online services do not become a viable
commercial marketplace, we will have to adapt our business model to the new
environment, which would materially adversely affect our results of operations
and financial condition.
GOVERNMENT REGULATION OF THE INTERNET MAY IMPEDE OUR GROWTH OR ADD TO OUR
OPERATING COSTS.
Like many Internet-based businesses, we operate in an environment of
tremendous uncertainty as to potential government regulation. The Internet has
rapidly emerged as a commerce medium, and governmental agencies have not yet
been able to adapt all existing regulations to the Internet environment. Laws
and regulations have been introduced or are under consideration and court
decisions have been or may be reached in the U.S. and other countries in which
we do business that affect the Internet or other online services, covering
issues such as pricing, user privacy, freedom of expression, access charges,
content and quality of products and services, advertising, intellectual property
rights and information security. In addition, it is uncertain how existing laws
governing issues such as taxation, property ownership, copyrights and other
intellectual property issues, libel, obscenity and personal privacy will be
applied to the Internet. The majority of these laws were adopted prior to the
introduction of the Internet and, as a result, do not address the unique issues
of the Internet. Recent laws that contemplate the Internet, such as the Digital
Millennium Copyright Act in the U.S., have not yet been fully interpreted by the
courts and their applicability is therefore uncertain. The Digital Millennium
Copyright Act provides certain "safe harbors" that limit the risk of copyright
infringement liability for service providers such as FairMarket with respect to
infringing activities engaged in by users of the service, such as end-users of
our customers' auction sites. We have adopted and are further refining our
policies and practices to qualify for one or more of these safe harbors, but we
cannot assure you that our efforts will be successful since the Digital
Millennium Copyright Act has not been fully interpreted by the courts and its
interpretation is therefore uncertain. Similarly, the recently enacted Online
Services Act in Australia and the Internet Watch Foundation in the U.K. (a body
funded by Internet service providers, the U.K. government and U.K. law
enforcement agencies) provide or operate notice and take-down procedures with
respect to certain types of content, but the extent, if any, to which those
procedures provide a safe harbor is uncertain.
In the area of user privacy, several states have proposed legislation that
would limit the uses of personal user information gathered online or require
online services to establish privacy policies. The Federal Trade Commission also
has become increasingly involved in this area, and recently settled an action
with one online service regarding the manner in which personal information is
collected from users and provided to third parties. The recently adopted
European Union Directive on the Protection of Personal Data may affect our
ability to expand in Europe if we or our customers do not afford adequate
privacy to end-users of our customers' sites. Similar legislation was recently
passed in Canada and Australia and may have a similar effect. The Canadian law
will be implemented in stages over the next few years, while the Australian
Amendment (Privacy Sector) Act 2000 becomes effective in December 2001, with an
additional 12 months extended to small businesses. We do not sell personal user
information from our customers' sites. As between FairMarket and our customers,
the personal user information belongs to the customer, not FairMarket, and each
site is governed by the respective customer's own privacy policy. We do use
aggregated data for analyses regarding the FairMarket Network, and do use
personal user information in the performance of our services for our customers.
Since we do not control what our customers do with the personal user information
they collect, we cannot assure you that our customers' sites will be considered
compliant.
As online commerce evolves, we expect that federal, state or foreign
agencies will adopt regulations covering issues such as pricing, content, user
privacy, and quality of products and services.
31
Any future regulation may have a negative impact on our business by restricting
our methods of operation or imposing additional costs. Although many of these
regulations may not apply to our business directly, we anticipate that laws
regulating the solicitation, collection or processing of personal information
could indirectly affect our business.
Title V of the Telecommunications Act of 1996, known as the Communications
Decency Act of 1996, prohibits the knowing transmission of any comment, request,
suggestion, proposal, image or other communication that is obscene or
pornographic to any recipient under the age of 18. The prohibition's scope and
the liability associated with a violation are currently unsettled. In addition,
although substantial portions of the Communications Decency Act of 1996 have
been held to be unconstitutional, we cannot be certain that similar legislation
will not be enacted and upheld in the future. It is possible that such
legislation could expose companies involved in online commerce to liability,
which could limit the growth of online commerce generally. Legislation like the
Communications Decency Act could reduce the growth in Internet usage and
decrease its acceptance as a communications and commerce medium.
The worldwide availability of Internet web sites often results in sales of
goods to buyers outside the jurisdiction in which we or our customers are
located, and foreign jurisdictions may claim that we or our customers are
required to comply with their laws. As an Internet company, it is unclear which
jurisdictions may find that we are conducting business therein. Our failure to
qualify to do business in a jurisdiction that requires us to do so could subject
us to fines or penalties and could result in our inability to enforce contracts
in that jurisdiction.
NEW TAXES MAY BE IMPOSED ON INTERNET COMMERCE.
In the U.S., we do not collect sales or other similar taxes on goods sold by
customers and users through customers' FairMarket-powered sites or service taxes
on fees paid by end-users of those sites. The Internet Tax Freedom Act of 1998,
which expires on October 21, 2001, prohibits the imposition of taxes on internet
access services and new taxes on electronic commerce by U.S. federal and state
taxing authorities. However, after the expiration of the Internet Tax Freedom
Act, one or more states may seek to impose sales tax collection obligations on
out-of-state companies which engage in or facilitate online commerce, and a
number of proposals have been made at the state and local level that would
impose additional taxes on the sale of goods and services through the Internet.
Such proposals, if adopted, could substantially impair the growth of electronic
commerce, and could adversely affect our opportunity to derive financial benefit
from such activities. Many non-U.S. countries impose service tax (such as
value-added tax) collection obligations on companies that engage in or
facilitate Internet commerce. We do not collect sales or other similar taxes on
goods sold by customers and/or users of our customers' sites in Australia or the
U.K. However, we have modified our systems in each of those countries to enable
value-added or goods and services taxes to be charged and collected with respect
to site usage fees. A successful assertion by one or more states or any foreign
country that we or our customers should collect sales or other taxes on the
exchange of merchandise or, in the U.S., site usage fees or that we or our
customers should collect Internet-based taxes could impair our revenue and our
ability to acquire and retain customers.
THERE MAY BE SIGNIFICANT SECURITY RISKS AND PRIVACY CONCERNS RELATING TO
ONLINE COMMERCE.
A significant barrier to online commerce and communications is the secure
transmission of confidential information over public networks. A compromise or
breach of the technology used to protect our customers' and their end-users'
transaction data could result from, among other things, advances in computer
capabilities, new discoveries in the field of cryptography, or other events or
developments. Any such compromise could have a material adverse effect on our
reputation and, therefore, on our business, results of operations and financial
condition. Furthermore, a party who is able to circumvent our security measures
could misappropriate proprietary information or cause
32
interruptions in our operations. In April 1999, unauthorized persons gained
access to the www.fairmarket.com web site and replaced the home page with a web
page of their own. There was no compromise of our operating system. We may be
required to expend significant capital and other resources to protect against
such security breaches or to alleviate problems caused by such breaches.
Concerns over the security of transactions conducted on the Internet and other
online services and the privacy of users may also inhibit the growth of the
Internet and other online services generally, especially as a means of
conducting commercial transactions. We currently have practices and procedures
in place to protect the confidentiality of our customers' and their end-users'
information. However, our security procedures to protect against the risk of
inadvertent disclosure or intentional breaches of security might fail to
adequately protect information that we are obligated to keep confidential. We
may not be successful in adopting more effective systems for maintaining
confidential information, and our exposure to the risk of disclosure of the
confidential information of others may grow with increases in the amount of
information we possess. To the extent that our activities involve the storage
and transmission of proprietary information, such as credit card numbers,
security breaches could damage our reputation and expose us to a risk of loss or
litigation and possible liability. Our insurance policies may not be adequate to
reimburse us for losses caused by security breaches.
WE COULD BE SUBJECT TO POTENTIAL PRODUCT LIABILITY CLAIMS AND THIRD PARTY
LIABILITY CLAIMS RELATED TO PRODUCTS AND SERVICES PURCHASED THROUGH OUR
CUSTOMERS' SITES.
Any errors, defects or other performance problems in our services and
systems could result in financial or other damages to our customers. Although
our agreements with our customers typically contain provisions designed to limit
our exposure to claims, existing or future laws or unfavorable judicial
decisions could negate these limitation of liability provisions.
In addition, we may not be able to successfully avoid civil or criminal
liability for problems related to the products and services sold on customer
sites. Even if we are successful, any such claims or litigation could still
require expenditure of management time and other resources to defend ourselves.
Liability of this sort could require us to implement measures to reduce our
exposure to this liability, which may require us, among other things, to expend
substantial resources or to discontinue service offerings or to take precautions
to ensure that products and services are not available on customer sites.
Moreover, deliveries of products purchased on customer sites that are
nonconforming, late or are not accompanied by information required by applicable
law or regulations, could expose us to liability or result in decreased adoption
and use of those sites and therefore our services, which would lead to decreased
revenue.
OUR STOCK PRICE IS LIKELY TO BE HIGHLY VOLATILE.
The stock market, and in particular the market for Internet-related stocks,
has, from time to time, experienced extreme price and volume fluctuations. Many
factors may cause the market price for our common stock to decline, perhaps
substantially, including:
- failure to meet our development plans;
- the demand for our common stock;
- downward revisions in securities analysts' estimates or changes in general
market conditions;
- technological innovations by competitors or in competing technologies; and
- investor perception of our industry or our prospects.
33
FUTURE SALES OF OUR COMMON STOCK COULD ADVERSELY AFFECT OUR STOCK PRICE.
A substantial portion of our common stock is held by a small number of
investors and can be resold or is subject to registration rights. Sales of
substantial amounts of our common stock in the public market, or the perception
that a large number of shares are available for sale, could cause the market
price of our common stock to decline. In addition to the adverse effect a price
decline could have on holders of our common stock, such a decline would likely
impede our ability to raise capital through the issuance of additional shares of
our common stock or other equity securities.
The holders of a substantial portion of our common stock (including at least
approximately 12.8 million shares held by former holders of our Series C and D
convertible preferred stock and approximately 5.4 million shares issuable upon
the exercise of outstanding warrants) have rights, subject to some conditions,
to require us to file registration statements covering their shares, or to
include their shares in registration statements that we may file for FairMarket
or other stockholders. By exercising their registration rights and selling a
large number of shares, these holders could cause the price of our common stock
to decline. Furthermore, if we were to include in a FairMarket-initiated
registration statement shares held by those holders pursuant to the exercise of
their registration rights, those sales could impair our ability to raise needed
capital by depressing the price at which we could sell our common stock.
ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
INVESTMENT PORTFOLIO
We do not use derivative financial instruments for investment purposes and
only invest in financial instruments that meet high credit quality standards, as
specified in our investment policy guidelines. This policy also limits the
amount of credit exposure of any one issue, issuer, and type of investment. Due
to the conservative nature of our investments, we do not believe that we have a
material exposure to interest rate risk.
FOREIGN CURRENCY RISK
International sales are made mostly from FairMarket's foreign sales
subsidiaries in the respective countries and are denominated in the local
currency of each country. These subsidiaries also incur most of their expenses
in the local currency. Accordingly, all foreign subsidiaries use the local
currency as their functional currency. Our international business is subject to
risks typical of an international business, including, but not limited to
differing economic conditions, changes in political climate, differing tax
structures, other regulations and restrictions, and foreign exchange rate
volatility. Accordingly, our future results could be materially adversely
impacted by changes in these or other factors. Our intercompany accounts are
typically denominated in the functional currency of the foreign subsidiary in
order to centralize foreign exchange risk with the parent company in the United
States. FairMarket is also exposed to foreign exchange rate fluctuations as the
financial results of foreign subsidiaries are translated into U.S. dollars in
consolidation. As exchange rates vary, these results, when translated, may vary
from expectations and adversely impact overall financial results. The effect of
foreign exchange rate fluctuations on FairMarket in the year ended December 31,
2000 was not significant.
34
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
FAIRMARKET, INC.
CONSOLIDATED FINANCIAL STATEMENTS
TABLE OF CONTENTS
PAGE
--------
Report of Independent Accountants........................... 36
Consolidated Balance Sheets as of December 31, 2000 and
1999...................................................... 37
Consolidated Statements of Operations for the years ended
December 31, 2000, 1999 and 1998.......................... 38
Consolidated Statements of Stockholders' Equity (Deficit)
and Comprehensive Loss for the years ended December 31,
2000, 1999 and 1998....................................... 39
Consolidated Statements of Cash Flows for the years ended
December 31, 2000, 1999 and 1998.......................... 40
Notes to Consolidated Financial Statements.................. 41
35
REPORT OF INDEPENDENT ACCOUNTANTS
To the Board of Directors and Stockholders of FairMarket, Inc.:
In our opinion, the accompanying consolidated balance sheets and the related
consolidated statements of operations, stockholders' equity (deficit) and
comprehensive loss and cash flows present fairly, in all material respects, the
financial position of FairMarket, Inc. and its subsidiaries at December 31, 2000
and 1999, and the results of their operations and their cash flows for each of
the three years in the period ended December 31, 2000 in conformity with
accounting principles generally accepted in the United States of America. These
financial statements are the responsibility of the Company's management; our
responsibility is to express an opinion on these financial statements based on
our audits. We conducted our audits of these statements in accordance with
auditing standards generally accepted in the United States of America, which
require that we plan and perform and audit to obtain reasonable assurance about
whether the financial statements are free of material misstatement. An audit
includes examining, on a test basis, evidence supporting the amounts and
disclosures in the financial statements, assessing the accounting principles
used and significant estimates made by management, and evaluating the overall
financial statement presentation. We believe that our audits provide a
reasonable basis for our opinion.
/s/ PRICEWATERHOUSECOOPERS LLP
Boston, Massachusetts
February 12, 2001
36
FAIRMARKET, INC.
CONSOLIDATED BALANCE SHEETS
(IN THOUSANDS, EXCEPT SHARE AND PER SHARE AMOUNTS)
DECEMBER 31,
-------------------
2000 1999
-------- --------
ASSETS
Current assets:
Cash and cash equivalents................................. $61,126 $11,060
Marketable securities..................................... 14,978 2,019
Restricted cash........................................... 1,800 1,800
Accounts receivable, net of allowance of $540 and $192 at
December 31, 2000 and 1999, respectively................ 2,014 878
Prepaid expenses.......................................... 1,051 187
Other assets.............................................. 3,617 50
------- -------
Total current assets.................................... 84,586 15,994
Property and equipment, net................................. 8,863 4,077
------- -------
Total assets............................................ $93,449 $20,071
======= =======
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
Accounts payable.......................................... $ 1,167 $ 1,431
Deferred revenue.......................................... 1,006 595
Accrued expenses.......................................... 3,141 1,663
Current portion of long-term lease obligation............. 197 --
------- -------
Total current liabilities............................... 5,511 3,689
Long-term lease obligation.................................. 148 --
Other long-term liabilities................................. 508 --
------- -------
Total liabilities....................................... 6,167 3,689
------- -------
Commitments and contingencies (Notes 9 and 10)
Series D convertible preferred stock, $0.001 par value; 0
shares authorized, issued and outstanding at December 31,
2000; 10,000,000 shares authorized, 2,500,000 shares
issued and outstanding (entitled in liquidation to
$17,500,000) at December 31, 1999 subject to a put option
at $7 per share........................................... -- 17,500
Stockholders' equity
Preferred stock, $0.001 par value; 10,000,000 shares
authorized, 0 shares issued and outstanding at
December 31, 2000; 1,187,115 shares authorized, 0 shares
issued and outstanding at December 31, 1999............... -- --
Series A convertible preferred stock, $0.001 par value; 0
shares authorized, issued and outstanding at December 31,
2000; 754,603 shares authorized, issued and outstanding
(entitled in liquidation to $500,000), net of issuance
costs, at December 31, 1999............................... -- 498
Series B convertible preferred stock, $0.001 par value; 0
shares authorized, issued and outstanding at December 31,
2000; 1,890,000 shares authorized, issued and outstanding
(entitled in liquidation to $2,100,000), net of issuance
costs, at December 31, 1999............................... -- 2,083
Series C convertible preferred stock, $0.001 par value; 0
shares authorized, issued and outstanding at December 31,
2000; 6,168,282 shares authorized, issued and outstanding
(entitled in liquidation to $10,572,435), net of issuance
costs, at December 31, 1999............................... -- 10,527
Series D convertible preferred stock, $0.001 par value; 0
shares authorized, issued and outstanding at December 31,
2000; 10,000,000 shares authorized, 5,000,000 shares
issued and outstanding (entitled in liquidation to
$35,000,000), net of issuance costs, at December 31,
1999...................................................... -- 39,470
Common stock, $0.001 par value; 90,000,000 authorized,
28,689,817 shares issued and outstanding at December 31,
2000; 36,000,000 shares authorized, 5,243,226 shares
issued and outstanding at December 31, 1999............... 29 5
Additional paid-in capital.................................. 209,038 40,136
Deferred compensation and equity related charges............ (51,991) (60,026)
Stock subscription receivable............................... -- (15,312)
Accumulated other comprehensive loss, net................... (28) --
Accumulated deficit......................................... (69,766) (18,499)
------- -------
Total stockholders' equity (deficit)........................ 87,282 (1,118)
------- -------
Total liabilities and stockholders' equity.................. $93,449 $20,071
======= =======
The accompanying notes are an integral part of the consolidated financial
statements.
37
FAIRMARKET, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
(IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
FOR THE YEARS ENDED DECEMBER 31,
---------------------------------
2000 1999 1998
--------- --------- ---------
Revenue..................................................... $ 11,866 $ 2,121 $ 4
Operating expenses:
Cost of revenue, exclusive of $224, $83 and 0 in 2000,
1999 and 1998, respectively, reported below as equity
related charges......................................... 4,950 1,051 --
Sales and marketing, exclusive of $15,355, $4,734 and 0 in
2000, 1999 and 1998, respectively, reported below as
equity related charges.................................. 23,515 8,123 683
Development and engineering, exclusive of $858, $330 and 0
in 2000, 1999 and 1998, respectively, reported below as
equity related charges.................................. 8,873 1,959 314
General and administrative, exclusive of $841, $175 and 0
in 2000, 1999 and 1998, respectively, reported below as
equity related charges.................................. 13,045 2,691 426
Equity related charges.................................... 17,278 5,322 --
-------- -------- -------
Total operating expenses................................ 67,661 19,146 1,423
-------- -------- -------
Loss from operations........................................ (55,795) (17,025) (1,419)
Interest income............................................. 4,545 521 31
Interest expense............................................ -- (5) --
Other expense............................................... (17) -- --
-------- -------- -------
Net loss.................................................... $(51,267) $(16,509) $(1,388)
======== ======== =======
Basic and diluted net loss per common share................. $ (2.15) $ (3.30) $ (0.30)
Shares used to compute basic and diluted net loss per common
share..................................................... 23,811 5,010 4,571
The accompanying notes are an integral part of the consolidated financial
statements
38
FAIRMARKET, INC.
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY (DEFICIT) AND COMPREHENSIVE LOSS
FOR THE YEARS ENDED DECEMBER 31, 1998, 1999 AND 2000
(IN THOUSANDS)
NUMBER OF SHARES
----------------------------------------------------------------
SERIES A SERIES B SERIES C SERIES D SERIES A SERIES B
CONVERTIBLE CONVERTIBLE CONVERTIBLE CONVERTIBLE CONVERTIBLE CONVERTIBLE
PREFERRED PREFERRED PREFERRED PREFERRED COMMON PREFERRED PREFERRED
STOCK STOCK STOCK STOCK STOCK STOCK STOCK
----------- ----------- ----------- ----------- -------- ----------- -----------
Balance at December 31, 1997...... 755 1,170 -- -- 4,430 $ 498 $ 1,288
Issuance of common stock.......... 334
Issuance of Series B convertible
preferred stock, net............ 720 795
Net loss..........................
---- ------ ------ ----- -------
Balance at December 31, 1998...... 755 1,890 4,764 498 2,083
Issuance of common stock.......... 479
Issuance of Series C convertible
preferred stock, net............ 6,168
Issuance of Series D convertible
preferred stock, net............ 7,500
Deferred compensation related to
employee stock options..........
Issuance of warrants..............
Equity related charges............
Non-cash advertising..............
Net loss..........................
---- ------ ------ ----- -------
Balance at December 31, 1999...... 755 1,890 6,168 7,500 5,243 498 2,083
Conversion of convertible
preferred stock................. (755) (1,890) (6,168) (7,500) 16,313 (498) (2,083)
Comprehensive loss:
Net loss........................
Foreign currency translation
adjustment....................
Unrealized gain on marketable
securities....................
Comprehensive loss..............
Issuance of common stock upon the
Company's initial public
offering, net of offering
costs........................... 5,750
Excite payment....................
Remeasurement of shares issued to
Excite..........................
Deferred compensation related to
employee stock options..........
Cancellation of employee stock
options.........................
Equity related charges............
Non-cash advertising..............
Issuance of common stock upon
exercise of employee stock
options......................... 525
Issuance of common stock under
employee stock purchase plan.... 84
Issuance of common stock to
employees....................... 50
Exercise of Lycos warrants........ 725
---- ------ ------ ------ ------ ----- -------
Balance at December 31, 2000...... -- -- -- -- 28,690 $ -- $ --
==== ====== ====== ====== ====== ===== =======
DEFERRED
SERIES C SERIES D ADDITIONAL COMPENSATION
CONVERTIBLE CONVERTIBLE COMMON PAID-IN AND EQUITY STOCK
PREFERRED PREFERRED STOCK AT CAPITAL AT RELATED SUBSCRIPTION
STOCK STOCK PAR PAR CHARGES RECEIVABLE
----------- ----------- -------- ---------- ------------- ------------
Balance at December 31, 1997...... $ 4 $ 33 $ (50)
Issuance of common stock.......... 29
Issuance of Series B convertible
preferred stock, net............ 50
Net loss..........................
--- -------- --------
Balance at December 31, 1998...... 4 62 --
Issuance of common stock.......... 1 226
Issuance of Series C convertible
preferred stock, net............ $ 10,527
Issuance of Series D convertible
preferred stock, net............ $ 39,470 $(25,500) (17,500)
Deferred compensation related to
employee stock options.......... 10,137 (10,137)
Issuance of warrants.............. 29,711 (29,711)
Equity related charges............ 5,322
Non-cash advertising.............. 2,188
Net loss..........................
--- -------- --------
Balance at December 31, 1999...... 10,527 39,470 5 40,136 (60,026) (15,312)
Conversion of convertible
preferred stock................. (10,527) (39,470) 16 70,062
Comprehensive loss:
Net loss........................
Foreign currency translation
adjustment....................
Unrealized gain on marketable
securities....................
Comprehensive loss..............
Issuance of common stock upon the
Company's initial public
offering, net of offering
costs........................... 7 89,142
Excite payment.................... 5,000
Remeasurement of shares issued to
Excite.......................... 10,500 (10,500)
Deferred compensation related to
employee stock options.......... 2,679 (2,679)
Cancellation of employee stock
options......................... (4,436) 4,436
Equity related charges............ 17,278
Non-cash advertising.............. 10,312
Issuance of common stock upon
exercise of employee stock
options......................... 179
Issuance of common stock under
employee stock purchase plan.... 277
Issuance of common stock to
employees....................... 500 (500)
Exercise of Lycos warrants........ 1 (1)
-------- -------- --- -------- -------- --------
Balance at December 31, 2000...... $ -- $ -- $29 $209,038 $(51,991) $ --
======== ======== === ======== ======== ========
ACCUMULATED
OTHER TOTAL
COMPREHENSIVE ACCUMULATED COMPREHENSIVE STOCKHOLDERS'
EXPENSE DEFICIT LOSS EQUITY
-------------- ------------ -------------- -------------
Balance at December 31, 1997...... $ (602) $ 1,171
Issuance of common stock.......... 29
Issuance of Series B convertible
preferred stock, net............ 845
Net loss.......................... (1,388) (1,388) (1,388)
-------- ======== --------
Balance at December 31, 1998...... (1,990) 657
Issuance of common stock.......... 227
Issuance of Series C convertible
preferred stock, net............ 10,527
Issuance of Series D convertible
preferred stock, net............ (3,530)
Deferred compensation related to
employee stock options.......... --
Issuance of warrants.............. --
Equity related charges............ 5,322
Non-cash advertising.............. 2,188
Net loss.......................... (16,509) (16,509) (16,509)
-------- ======== --------
Balance at December 31, 1999...... (18,499) (1,118)
Conversion of convertible
preferred stock................. 17,500
Comprehensive loss:
Net loss........................ (51,267) $(51,267) (51,267)
Foreign currency translation
adjustment.................... $(47) (47) (47)
Unrealized gain on marketable
securities.................... 19 19 19
--------
Comprehensive loss.............. $(51,295)
========
Issuance of common stock upon the
Company's initial public
offering, net of offering
costs........................... 89,149
Excite payment.................... 5,000
Remeasurement of shares issued to
Excite.......................... --
Deferred compensation related to
employee stock options.......... --
Cancellation of employee stock
options......................... --
Equity related charges............ 17,278
Non-cash advertising.............. 10,312
Issuance of common stock upon
exercise of employee stock
options......................... 179
Issuance of common stock under
employee stock purchase plan.... 277
Issuance of common stock to
employees....................... --
Exercise of Lycos warrants........ --
---- -------- --------
Balance at December 31, 2000...... $(28) $(69,766) $ 87,282
==== ======== ========
The accompanying notes are an integral part of the consolidated financial
statements.
39
FAIRMARKET, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(IN THOUSANDS)
FOR THE YEARS ENDED DECEMBER 31,
------------------------------------
2000 1999 1998
---------- ---------- ----------
Cash flows from operating activities:
Net loss.................................................... $(51,267) $(16,509) $(1,388)
Adjustments to reconcile net loss to net cash used in
operating activities:
Depreciation.............................................. 2,684 422 50
Reserve for uncollectible accounts........................ 348 192 --
Value of stock issued for services........................ -- 204 29
Non-cash advertising expense.............................. 10,312 2,188 --
Amortization of deferred compensation and equity related
charges................................................. 17,278 5,322 --
Loss on disposal of property and equipment................ 17 -- --
Changes in operating assets and liabilities:
Accounts receivable..................................... (1,484) (1,070) 31
Prepaid expenses........................................ (864) (174) 34
Other current assets.................................... (3,567) (30) (16)
Accounts payable........................................ (264) 1,364 43
Accrued expenses........................................ 1,478 1,617 (17)
Deferred revenue........................................ 411 595 --
Other non-current liabilities........................... 508 -- --
-------- -------- -------
Net cash used in operating activities....................... (24,410) (5,879) (1,234)
Cash flows from investing activities:
Additions to property and equipment....................... (7,020) (4,301) (200)
Purchase of marketable securities......................... (29,426) (2,019) --
Proceeds from maturity of marketable securities........... 16,486 -- --
Increase in restricted cash............................... -- (1,800)
Proceeds from sale of property and equipment.............. 26 -- --
-------- -------- -------
Net cash used in investing activities....................... (19,934) (8,120) (200)
Cash flows from financing activities:
Repayment of capital lease obligation..................... (148) -- --
Proceeds from issuance of common stock, net of issuance
costs................................................... 89,605 22 --
Proceeds from issuance of Series B convertible preferred
stock, net of issuance costs............................ -- -- 795
Proceeds from issuance of Series C convertible preferred
stock, net of issuance costs............................ -- 10,527 --
Proceeds from issuance of Series D convertible preferred
stock, net of issuance costs............................ -- 13,970 --
Collection of subscription receivable..................... 5,000 -- 50
-------- -------- -------
Net cash provided by financing activities................... 94,457 24,519 845
Effect of foreign exchange rates on cash and equivalents.... (47) -- --
-------- -------- -------
Net increase (decrease) in cash and equivalents............. 50,066 10,520 (589)
Cash and equivalents, beginning of period................... 11,060 540 1,129
-------- -------- -------
Cash and equivalents, end of period......................... $ 61,126 $ 11,060 $ 540
======== ======== =======
Supplemental schedule of cash flow information:
Cash paid during the period for interest.................. $ 2 $ 5 --
Cash paid during the period for taxes..................... $ -- $ 11 $ 7
Non-cash investing activity:
Acquisition of assets under capital lease............... $ 493 -- --
Non-cash financing activity:
Issuance of warrants to non-employees recorded as a
deferred charge....................................... -- $ 29,711 --
Issuance of Series D convertible preferred stock below
fair value recorded as a deferred charge.............. -- $ 43,000 --
Conversion of preferred stock to common stock........... $ 70,078 -- --
The accompanying notes are an integral part of the consolidated financial
statements.
40
FAIRMARKET, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
1. THE COMPANY:
FairMarket, Inc. (the "Company" or "FairMarket") was formed as a Delaware
corporation in February 1997 and is headquartered in Woburn, Massachusetts. From
its inception through May 1998, the Company devoted substantially all of its
efforts to its initial business model of matching buyers and sellers of computer
products and peripherals utilizing the Company's own Internet auction web site.
Product sales were transacted directly between the buyer and the seller, with
the Company earning a transaction fee based on the dollar amount of completed
sales and, beginning in May 1998, a fee for listing products on its auction
site. In December 1998, the Company began to execute its business model
involving the offering of outsourced, private-label auction solutions, which it
has since expanded to include additional transaction pricing and extended
marketing and distribution capabilities. In the fourth quarter of 2000, the
Company launched its professional services group.
During 2000, the Company expanded its international operations by opening a
full-service office in London, England, early in the year, opening an office in
Australia during the summer of 2000 and opening an office in Germany at the end
of the year, and forming its wholly-owned subsidiaries, FairMarket UK Ltd., The
FairMarket Network Pty Ltd and FairMarket GmbH, respectively. For the year ended
December 31, 2000, revenue under contracts with customers outside of the U.S.
was less than 10% of total revenue.
The Company has a single operating segment, providing outsourced,
private-label dynamic pricing solutions. The Company has no organizational
structure dictated by product lines, geography or customer type. To date,
revenue has primarily been derived from services provided to domestic companies.
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:
PRINCIPLES OF CONSOLIDATION
The accompanying consolidated financial statements include the accounts of
FairMarket and its wholly-owned subsidiaries. All material intercompany
transactions have been eliminated.
USE OF ESTIMATES IN THE PREPARATION OF FINANCIAL STATEMENTS
The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and the
disclosure of contingent assets and liabilities at the dates of the financial
statements and the reported amounts of revenue and expenses during the reporting
periods. Actual results could differ materially from those estimates.
CASH AND CASH EQUIVALENTS
The Company considers all highly liquid investment instruments purchased
with an original maturity of three months or less to be cash equivalents. Cash
equivalents consist of cash placed in an overnight investment account,
commercial paper and money market accounts.
MARKETABLE SECURITIES
The Company has classified its marketable securities as "available for
sale." Marketable securities are stated at fair value with unrealized gains and
losses included as a component of accumulated other comprehensive loss, which is
a separate component of stockholders' equity, until realized. Net realized gains
and losses on security transactions are determined on the specific
identification basis and are
41
FAIRMARKET, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
included in interest income. The market value of the Company's marketable
securities is based on quoted market prices.
RISKS AND UNCERTAINTIES
The Company's future results of operations involve a number of risks and
uncertainties. Factors that could affect the Company's future operating results
and cause actual results to vary materially from expectations include, but are
not limited to: market acceptance of the Company's online auction and other
e-commerce services; growth of the market for dynamic e-commerce services; the
competitive nature of the online markets in which the Company operates; the
Company's ability to generate significant revenue to reach profitability; the
Company's ability to attract and retain qualified personnel; the Company's
ability to retain existing customers and to obtain new customers; the operation
and capacity of the Company's network system infrastructure; the Company's
ability to expand into new geographic markets and the currency, regulatory and
other risks associated with expansion into international markets; and the
Company's limited operating history.
The Company has no significant off-balance sheet concentration of credit
risk such as foreign exchange contracts, option contracts or other foreign
hedging arrangements. The Company maintains the majority of its cash balances
with financial institutions. Financial instruments that potentially subject the
Company to concentrations of credit risk primarily consist of cash and cash
equivalents, marketable securities and trade accounts receivable. The Company
places its cash, cash equivalents and marketable securities with what the
Company believes are high credit quality financial institutions.
PROPERTY AND EQUIPMENT
Property and equipment are carried at cost less accumulated depreciation.
Costs of major additions and betterments are capitalized; maintenance and
repairs that do not improve or extend the life of the respective assets are
charged to operations. On disposal, the related accumulated depreciation or
amortization is removed from the accounts and any resulting gain or loss is
included in results of operations. Depreciation is computed using the
straight-line method over the estimated useful lives of the assets as follows:
ESTIMATED USEFUL LIFE
---------------------
Computer equipment................ 3 years
Furniture and fixtures............ 5 years
Leasehold improvements............ shorter of lease term or asset useful life
IMPAIRMENT OF LONG-LIVED ASSETS
Long-lived assets are reviewed for impairment whenever events, such as
service discontinuance, technological obsolescence, facility closure or other
changes in circumstances indicate that the carrying amount of the asset may not
be recoverable. When such events occur, the Company compares the carrying amount
of the assets to their undiscounted expected future cash flows. If this
comparison indicates that there is an impairment, the amount of the impairment
is calculated using expected, discounted cash flows using the Company's weighted
average cost of capital. To date, the Company believes that no such impairment
has occurred.
42
FAIRMARKET, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
REVENUE RECOGNITION
From inception through May 1998, the Company earned revenue by charging
buyers and sellers a transaction fee on transactions effected on the Company's
former auction site. The Company recognized revenue when the seller shipped the
auctioned merchandise to the buyer. From May 1998 through November 1998, the
Company also charged sellers a listing fee and recognized this fee as revenue at
the conclusion of the auction. In December 1998, the Company began offering an
outsourced, private-label auction solution for business merchants and online web
communities. In the fourth quarter of 2000, the Company launched its
professional services group. The Company derives revenue from application fees,
transaction fees and professional services fees.
Application fees consist of site implementation fees and fixed monthly
hosting, support and operating fees. A site implementation fee is generally
charged for the initial design, development and implementation of a customer's
dynamic pricing site in accordance with the terms of the contract. The site
implementation fee is generally payable upon execution of the contract, recorded
as deferred revenue and recognized as revenue, ratably, over the contract
period. A fixed monthly hosting fee covers hosting services, direct customer
support services, end-user customer support services, services for online
billing and collection of fees for community sites, and other monthly operating
services provided by the Company. Fixed monthly service fees are recognized as
revenue in the month that the service is provided.
Transaction fees consist of the Company's share of listing fees charged by
community customers for the listing of products and services, enhanced listing
fees charged by community customers for the prominent display of a particular
seller listing and success fees charged to sellers upon a completed sale of a
listing. Merchant customers generally pay transaction fees at varying
percentages of the gross proceeds from the sale of their listed products and
services, whether sold on their sites or on other FairMarket Network sites.
Community customers pay transaction fees calculated in one of two ways.
Generally, under contracts entered into before 2000, these fees are calculated
based on a percentage of the gross proceeds from the sale of the items that are
listed through the community site and sold either on the community site or on
other FairMarket Network sites. These communities receive a percentage of the
gross proceeds from the sale of items that are listed directly on other sites in
the FairMarket Network and sold through the community site. Contracts entered
into starting in early 2000 generally provide for payment by the community
customer of transaction fees with respect to the sale of listings that are
placed on the community site that are calculated as a percentage of the
transaction fee that the community site charges to its end-users; similarly, for
listings that are listed directly through other sites in the FairMarket Network
and sold through the community site, the community site receives from the
Company a percentage of the success fee that the listing site charges to the
listing site's end-user when the listing sells. We record revenue net of amounts
shared with our customers. Transaction fees are invoiced and recognized as
revenue at the completion of the listing period.
Professional services fees primarily consist of fees for consulting services
provided by the Company related to the Company's outsourced, private-label,
dynamic pricing solutions, including business applications, technical
customization, integration, e-marketing, usability and other consulting
services. Certain professional services fees, including technical customization
and integration related to ongoing service relationships, are billed over the
term of the service, recorded as deferred revenue and recognized as revenue,
ratably, over the remaining term of the service contract. Fees for consulting
services, which represent a separate earnings process and are unrelated to
ongoing services, including business applications, e-marketing, usability and
other consulting services, are generally billed and recognized as revenue in the
period the service was provided.
43
FAIRMARKET, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
The Company's agreement with one of its customers provides that if the
customer drives a minimum level of Internet traffic to the FairMarket Network
through its portal site, the Company guarantees the customer a minimum level of
transaction fee revenue regardless of the level of actual revenue realized by
the customer (also see Note 10). The Company defers its share of related
transaction revenue for this customer until either (i) the customer has earned
the minimum level of transaction fee revenue or (ii) it is determined that the
customer has not met the minimum traffic requirements.
ADVERTISING
All advertising costs are expensed as incurred. During the years ended
December 31, 2000, 1999 and 1998, advertising expense totaled $14.7 million,
$4.8 million and $8,000, respectively.
DEVELOPMENT AND ENGINEERING
Development and engineering costs consist primarily of labor and related
costs for the design, deployment, testing and enhancement of the Company's
operating systems and are expensed as incurred.
The Company capitalizes costs associated with the design and implementation
of its operating systems, including internally and externally developed
software. Expenditures for upgrades and significant enhancements which are at
least probable to result in increased functionality of existing software, are
capitalized. Costs incurred have related primarily to maintenance and
enhancements of existing software and systems, and internal costs eligible for
capitalization under the American Institute of Certified Public Accountants'
Statement of Position 98-1 were approximately $310,000 in 2000 and $468,000 in
1999. These costs are being amortized over 36 months, which is the expected
useful life of the software.
INCOME TAXES
Deferred tax assets and liabilities are recognized for the expected future
tax consequences, using current tax rates, of temporary differences between the
financial statement carrying amounts and the income tax bases of assets and
liabilities. A valuation allowance is applied against any net deferred tax asset
if, based on the weighted available evidence, it is more likely than not that
some or all of the deferred tax assets will not be realized.
ACCOUNTING FOR STOCK-BASED COMPENSATION
Statement of Financial Accounting Standards ("SFAS") No. 123, "Accounting
for Stock-Based Compensation," encourages but does not require companies to
record compensation costs for stock-based employee compensation at fair value.
The Company has chosen to account for stock-based compensation granted to
employees using the intrinsic value method prescribed in Accounting Principles
Board ("APB") Opinion No. 25, "Accounting for Stock Issued to Employees," and
related interpretations. Accordingly, compensation costs for stock options
granted to employees is measured as the excess, if any, of the fair value of the
Company's stock at the date of the grant over the amount that must be paid to
acquire the stock. Stock-based compensation issued to non-employees is measured
and recorded using the fair value method prescribed in SFAS No. 123.
44
FAIRMARKET, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
COMPREHENSIVE INCOME (LOSS)
Comprehensive income (loss) consists of net income (loss) and other
comprehensive income (loss), which includes foreign currency translation
adjustments and unrealized gains and losses on certain investments.
FOREIGN CURRENCY
The functional currencies of the Company's foreign subsidiaries are the
local currencies. Assets and liabilities of the foreign subsidiaries are
remeasured into U.S. dollars at the rates of exchange in effect at the end of
the year. Revenue and expense amounts are remeasured using the average exchange
rates for the period. Net unrealized gains and losses resulting from foreign
currency translation remeasurements are included in other comprehensive loss
which is a separate component of stockholders' equity. Net realized gains and
losses resulting from foreign currency transactions are included in the
consolidated statements of operations.
NEW ACCOUNTING PRONOUNCEMENTS
In June 2000, the Financial Accounting Standards Board issued SFAS No. 138,
"Accounting for Certain Derivative Instruments," an amendment of SFAS No. 133
("Accounting for Certain Derivative Instruments and Hedging Activities"). This
statement establishes accounting and reporting standards for derivative
instruments embedded in other contracts ("derivatives") and for hedging
activities. The statement requires companies to recognize all derivatives as
either assets or liabilities, with the instruments measured at fair value. The
accounting for changes in fair value, gains or losses, depends on the intended
use of the derivative and its resulting designation. The Company will adopt SFAS
No. 138 in 2001, in accordance with SFAS No. 137, which deferred the effective
date of SFAS No. 133. To date, the Company has not engaged in derivative or
hedging activities and accordingly does not believe the adoption of SFAS
No. 138 will have a material impact on its financial statements and related
disclosures.
3. NET LOSS PER COMMON SHARE:
Basic net loss per share is computed using the weighted average number of
common shares outstanding during the period. Diluted net loss per share is
computed using the weighted average number of common shares outstanding during
the period plus the effect of any dilutive potential common shares. Dilutive
potential common shares consist of stock options, convertible preferred stock
and warrants. Potential common shares were excluded from the calculation of net
loss per common share for the periods presented since their inclusion would be
antidilutive. At December 31, 2000, there were options to purchase 5,252,000
shares of common stock outstanding and warrants to purchase 4,650,000 shares of
common stock outstanding; at December 31, 1999, there were options to purchase
3,711,000 shares of common stock outstanding, 16,313,000 shares of preferred
stock convertible into 16,313,000 shares of common stock outstanding and
warrants to purchase 5,820,000 shares of common stock outstanding; and at
December 31, 1998, there were options to purchase 510,000 shares of common stock
outstanding and 2,645,000 shares of preferred stock convertible into 2,645,000
shares of common stock outstanding, all of which have been excluded from the
calculation of diluted net loss per common share.
45
FAIRMARKET, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
4. CASH, CASH EQUIVALENTS AND MARKETABLE SECURITIES:
Cash, cash equivalents and marketable securities consist of the following
(in thousands):
DECEMBER 31,
-------------------
2000 1999
-------- --------
Cash and cash equivalents
Cash and money market funds............................. $10,397 $11,060
Corporate and government commercial paper............... 50,729 --
------- -------
Total cash and cash equivalents........................... $61,126 $11,060
======= =======
Marketable securities classified as available-for-sale consist of the
following at December 31, 2000 (in thousands):
AMORTIZED UNREALIZED ESTIMATED
COST GAIN FAIR VALUE
--------- ---------- ----------
Commercial paper............................... $ 9,960 $ -- $ 9,960
Municipal bonds................................ 4,999 19 5,018
------- --------- -------
Total marketable securities.................... $14,959 $ 19 $14,978
======= ========= =======
There were no unrealized gains or losses at December 31, 1999 as fair value
equaled amortized cost.
Available-for-sale securities by contractual maturity are as follows (in
thousands):
DECEMBER 31,
-------------------
2000 1999
-------- --------
Due within 1 year
Commercial paper......................................... $ 9,960 $2,019
Municipal bonds.......................................... 5,018 --
------- ------
Total short-term marketable securities..................... $14,978 $2,019
======= ======
5. RESTRICTED CASH:
In accordance with an operating lease agreement for its headquarters, the
Company has placed a deposit of $1,800,000 with its bank to collateralize a
conditional stand-by letter of credit in the name of the landlord (see Note 9).
The letter of credit is redeemable only if the Company defaults on the lease
under specific criteria. These funds are restricted from the Company's use
during the lease period, although the Company is entitled to all interest earned
on the funds.
6. OTHER ASSETS:
In December 2000, under the terms of a termination agreement with At Home
Corporation, formerly known as Excite, Inc., the Company purchased a
permission-based email marketing database for $3.5 million in cash from an
affiliate of At Home, which amount was paid during the fourth quarter of 2000
and is included in other assets at December 31, 2000. The email marketing
database is being amortized over its estimated useful life in 2001 (see
Note 10).
46
FAIRMARKET, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
7. PROPERTY AND EQUIPMENT:
Property and equipment consists of the following (in thousands):
DECEMBER 31,
-------------------
2000 1999
-------- --------
Computer equipment.......................................... $8,329 $3,682
Furniture and fixtures...................................... 1,635 146
Leasehold improvements...................................... 1,523 88
Equipment under capital lease............................... 493 --
------ ------
11,980 3,916
Less accumulated depreciation............................... (3,117) (481)
------ ------
8,863 3,435
Construction in progress.................................... -- 642
------ ------
Property and equipment, net................................. $8,863 $4,077
====== ======
Depreciation expense was $2,684,000, $422,000 and $50,000 for the years
ended December 31, 2000, 1999 and 1998, respectively. The accumulated
depreciation and amortization of equipment under capital lease was $83,000, $0
and $0 at December 31, 2000, 1999 and 1998, respectively. Assets under capital
lease collateralize the related lease obligation.
The following table presents long-lived assets by geographic area (in
thousands):
DECEMBER 31,
-------------------
2000 1999
-------- --------
United States............................................... $7,731 $4,077
United Kingdom.............................................. 967 --
Australia................................................... 165 --
------ ------
Consolidated................................................ $8,863 $4,077
====== ======
8. ACCRUED EXPENSES:
Accrued expenses consist of the following (in thousands):
DECEMBER 31,
-------------------
2000 1999
-------- --------
Payroll and benefits........................................ $1,059 $ 323
Professional fees........................................... 478 44
Advertising expense......................................... 555 639
Other....................................................... 1,049 657
------ ------
Total accrued expenses...................................... $3,141 $1,663
====== ======
9. COMMITMENTS AND CONTINGENCIES:
In February 1998 and April 1999, the Company entered into long-term leases
for a total of approximately 12,000 square feet of office space in Woburn,
Massachusetts, expiring in 2001 and 2004, respectively. In March and
April 2000, the Company entered into separate agreements to sublease
47
FAIRMARKET, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
these office spaces following its relocation to its current headquarters. The
term of the first sublease expires concurrently with the expiration of the
Company's lease obligation in 2001 and covers approximately 4,000 square feet of
the office space. The term of the second sublease expires in 2001 and covers
approximately 8,000 square feet of the office space. The Company's ongoing base
rental obligation is $157,000 in each year, for the remainder of the April 1999
lease, which expires in 2004.
In November 1999, the Company entered into a five-year lease agreement for
approximately 68,000 square feet of office space in Woburn, Massachusetts. The
term of the lease began on January 1, 2000. The Company's base rental
obligations were $793,000 in the first year of the lease and are $1,515,000 in
each subsequent year for the remainder of the lease term. In connection with the
lease, the Company paid the lessor a security deposit in the amount of
$1,800,000, in the form of an irrevocable, freely transferable letter of credit,
which is recorded as restricted cash at December 31, 1999 (see Note 5). In
December 2000, the Company entered into a two-year agreement to sublease
approximately 11,000 square feet of its excess office space.
FUTURE MINIMUM LEASE PAYMENTS UNDER FUTURE MINIMUM LEASE PAYMENTS TO BE
NONCANCELABLE OPERATING LEASES AT RECEIVED UNDER NONCANCELABLE OPERATING
DECEMBER 31, 2000 ARE AS FOLLOWS SUBLEASES AT DECEMBER 31, 2000 ARE AS FOLLOWS
(IN THOUSANDS): (IN THOUSANDS):
- ----------------------------------------------- -----------------------------------------------
2001................................ $ 2,154 2001................................ $502
2002................................ 2,097 2002................................ 359
2003................................ 2,091 2003................................ --
2004................................ 1,942 2004................................ --
Thereafter.......................... 1,969 Thereafter.......................... --
------- ----
Total............................... $10,253 Total............................... $861
======= ====
Rental expense under operating leases amounted to $1,662,000, $201,000 and
$80,000 for the years ended December 31, 2000, 1999 and 1998, respectively.
Future minimum lease payments under noncancelable capital lease for
equipment at December 31, 2000 are as follows (in thousands):
2001........................................................ $200
2002........................................................ 150
----
350
Interest.................................................... (5)
----
Total....................................................... $345
====
The Company is also a party to an auction services agreement under which it
has contingent commitments (see Note 10).
48
FAIRMARKET, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
10. STOCKHOLDERS' EQUITY:
At December 31, 2000, the authorized capital stock of the Company consisted
of (i) 90,000,000 shares of voting common stock with a par value of $0.001 and
(ii) 10,000,000 shares of preferred stock with a par value of $0.001. The
Company's Board of Directors has the authority to determine the voting powers,
designations, preferences, privileges and restrictions of the preferred shares.
On March 17, 2000, the Company completed an initial public offering in which
it sold 5,750,000 shares of its common stock, including 750,000 shares in
connection with the exercise of the underwriters' over-allotment option, at
$17.00 per share. The Company received $89.1 million in cash, net of
underwriting discounts and other offering costs. Concurrent with the completion
of the initial public offering, each share of the Company's outstanding
convertible preferred stock automatically converted into shares of common stock
on a 1-for-1 basis. As of the time of the initial public offering, there were
16,312,885 shares of the Company's convertible preferred stock outstanding.
In connection with the initial public offering, Excite, Inc., now known as
At Home Corporation, paid the Company $5.0 million in accordance with a stock
purchase agreement in which Excite purchased 2,500,000 shares of the Company's
Series D convertible preferred stock, which converted into 2,500,000 shares of
the Company's common stock upon the initial public offering, for cash
consideration of $17.5 million, which payment was withheld as a prepayment
against the Company's obligation to purchase advertising from Excite under the
Company's original auction services agreement with Excite. The cash
consideration withheld was recorded as a subscription receivable in the
stockholders' equity section of the accompanying balance sheet as of
December 31, 1999. At December 31, 2000, the outstanding balance of the
subscription receivable had been paid.
At December 31, 1999, the authorized capital stock of the Company consisted
of (i) 36,000,000 shares of voting common stock with a par value of $0.001 and
(ii) 20,000,000 shares of preferred stock with a par value of $0.001, of which
754,603 shares were designated as Series A convertible preferred stock
("Series A Preferred"), 1,890,000 shares were designated as Series B convertible
preferred stock ("Series B Preferred"), 6,168,282 shares were designated as
Series C convertible preferred stock ("Series C Preferred") and 10,000,000
shares were designated as Series D convertible preferred stock ("Series D
Preferred") (collectively, the "Convertible Preferred Stock").
The Company had reserved 16,312,885 shares of common stock for issuance upon
the conversion of the Convertible Preferred Stock outstanding at December 31,
1999.
On December 31, 1997, the Company issued 754,603 shares of Series A
Preferred in exchange for notes in the principal amount of $500,000.
The Company issued 1,170,000 and 720,000 shares of Series B Preferred in
1997 and 1998, respectively. Cash proceeds of $1,287,849 and $795,066 from the
sales were recorded net of issuance costs of $12,151 and $4,934, respectively.
In February 1999, the Company borrowed $2,000,000 pursuant to a convertible
promissory note. Amounts borrowed under this note bore interest at the monthly
"applicable federal rate" established by the Internal Revenue Service. The
principal balance of the note plus interest in the amount of $5,227 was paid in
full in March 1999 with the proceeds from the Company's February 1999 sale of
6,168,282 shares of Series C Preferred. Proceeds from the sale of $10,526,937
were recorded net of issuance costs of $45,498.
49
FAIRMARKET, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
AUCTION SERVICES AGREEMENTS WITH LYCOS, MICROSOFT, EXCITE AND TMCS
In May 1999, the Company entered into an Auction Services Agreement with
Lycos, Inc. which has a three-year term (subject to renewal by mutual
agreement). Under the agreement, the Company has agreed to provide auction
services to several Lycos web sites in return for a share of the transaction
fees charged on the Lycos sites.
In connection with this agreement, the Company issued two warrants to Lycos
for the purchase of shares of the Company's common stock. The first warrant was
exercisable for 725,000 shares of common stock at an exercise price of $0.01 per
share which was exercised before the closing of the initial public offering. The
second warrant was originally exercisable for up to 595,000 shares of common
stock at an exercise price of $1.71 per share. The number of shares for which
the second warrant may be exercised depends on Lycos meeting certain performance
criteria. The second warrant was not exercisable at December 31, 2000. Based on
the performance criteria of the warrant, at December 31, 2000, 150,000 shares
remain issuable under the warrant if certain performance criteria are met and
445,000 shares under the warrant have expired. The second warrant will terminate
on May 12, 2006 or earlier if FairMarket is sold to a third party. The Company
estimated the value of the first warrant to be $1,235,400 using the
Black-Scholes valuation model at the date of issuance. The value of the first
warrant is being amortized over the term of the auction services agreement.
Related expense for the years ended December 31, 2000 and 1999 was $412,000 and
$275,000, respectively. Should the performance criteria under the second warrant
be met, the fair value of the warrant will be estimated at the time the
performance criteria are met, and will be amortized over the remaining vesting
period.
In July 1999, the Company entered into an Auction Services Agreement with
Microsoft Corporation which has a five-year initial term with an automatic
renewal term of five years. Under the agreement, the Company has agreed to
provide auction services to MSN.com and certain other web sites owned or
operated by Microsoft, in return for monthly hosting fees and a share of the
transaction fees charged on the Microsoft sites.
The agreement with Microsoft provides that if Microsoft drives more than a
specified number of Internet users to the FairMarket Network through its
Internet portal site for each year of the contract's initial term, the Company
will guarantee Microsoft a minimum level of transaction fee revenue regardless
of actual transaction fee revenue earned by Microsoft. Minimum transaction fees
guaranteed to Microsoft were $5.0 million for the first contract year and are
$10.0 million, $10.0 million, $15.0 million and $20.0 million for the second,
third, fourth and fifth contract years, respectively. If Microsoft meets the
minimum annual traffic guarantee but the increase in traffic does not produce
sufficient revenue to meet the minimum guaranteed revenue, the Company will have
a financial obligation to Microsoft. This obligation will be an amount equal to
the difference between the minimum guaranteed payment and Microsoft's portion of
fees actually collected. The minimum annual traffic guarantee was not reached
for the first contract year and therefore no payment was required. Based on
results of the first contract year, it is not probable that the traffic minimum
for the second contract year will be reached and, accordingly, no amounts have
been paid or accrued related to these contingent obligations.
In connection with this agreement, Microsoft purchased 1,250,000 shares of
the Series D Preferred, which converted into 1,250,000 shares of the Company's
common stock upon the Company's initial public offering, for cash consideration
of $8,750,000.
Also, in connection with this agreement, the Company issued warrants to
Microsoft for the purchase of 4,500,000 shares of the Company's common stock at
an exercise price of $1.71 per share.
50
FAIRMARKET, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
The warrants terminate upon the earliest to occur of the following: (i) closing
of the sale of the Company; (ii) two years after the consummation of the
Company's initial public offering; or (iii) 30 days after the Company has sent
written notice to the warrant holder that the reported closing price of the
common stock has equaled or exceeded $25.00 for 20 consecutive trading days.
Unless earlier terminated as described above, the warrants terminate on
August 20, 2004. The Company has estimated the fair value of the warrants to be
$28,476,000 using the Black-Scholes valuation model. The value of the warrants
is being amortized over five years, the initial term of the auction services
agreement. Related expense for the years ended December 31, 2000 and 1999 was
$5,695,000 and $1,898,400, respectively. During the years ended December 31,
2000 and 1999, the Company recognized revenue of $786,000 and $300,000,
respectively, from Microsoft for monthly service fees and a share of the
transaction fees charged on the Microsoft sites. At December 31, 2000 and 1999,
the Company had receivables totaling $60,000 from Microsoft.
In August 1999, the Company entered into an Auction Services Agreement with
Excite, Inc. which had a five-year initial term. Under this agreement, the
Company agreed to provide auction services to Excite.com and certain other web
sites owned or operated by Excite in return for a share of the transaction fees
charged by the Excite sites.
In addition, under this agreement the Company committed to purchase from
Excite online banner and other advertising services for $2.5 million per quarter
during each of the first eight calendar quarters under the contract, for a total
of $20.0 million. The Company recorded advertising expense of $2.5 million
during the fourth quarter of 1999 and $10.0 million during 2000 related to this
agreement.
In connection with this agreement, Excite purchased 2,500,000 shares of
Series D Preferred, which converted into 2,500,000 shares of the Company's
common stock upon the Company's initial public offering, for cash consideration
of $17,500,000. Under the stock purchase agreement, Excite withheld the
$17,500,000 as a prepayment against the Company's obligation to purchase
advertising as described above. This amount was recorded as a subscription
receivable in the stockholders' equity section of the accompanying balance sheet
as of December 31, 1999. Upon completion of the Company's initial public
offering, Excite paid the Company $5,000,000 of such amount, and retained the
remainder against the Company's ongoing advertising obligations.
For the period beginning December 15, 1999 through the date of the Company's
initial public offering, Excite had the right to require the Company to buy back
the shares of Series D Preferred (put option) for the original purchase price.
Accordingly, these shares have been presented above the equity section of the
balance sheet as of December 31, 1999.
In connection with this agreement, the Company also issued to Excite
1,500,000 shares of Series D Preferred, which converted into 1,500,000 shares of
the Company's common stock upon the Company's initial public offering, for no
cash consideration. The Company had the right to repurchase the shares of
Series D Preferred for up to one year if Excite terminated the Auction Services
Agreement. The Company initially recorded the shares at fair value for a total
of $10,500,000, as a deferred charge to be amortized over the term of the
agreement. The value of the shares was remeasured and adjusted at each balance
sheet date over the period during which the shares were subject to the
repurchase right. At December 31, 1999 and as of the date of the Company's
initial public offering, the Company remeasured the fair value and recorded an
additional $4,500,000 and $10,500,000, respectively, as a deferred charge to be
amortized over the remaining term of the contract. As a result of the
termination of this agreement, the remaining term of the contract has been
modified to that of the new agreement described below. The related expense for
the years ended December 31, 2000 and 1999 was $4,847,000 and $700,000,
respectively.
51
FAIRMARKET, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
In December 2000, the Company and At Home Corporation (formerly Excite)
terminated the original auction services agreement and entered into a new
agreement which has an initial term of 18 months. Under the new agreement, the
Company has agreed to provide an Excite Outlet Center utilizing the Company's
Outlet Center service on which listings of the Company's merchant customers are
made available for display to, and for bidding and purchase by, users of the
Excite network.
Under the terms of the termination agreement, the Company purchased an
incremental $500,000 in online advertising from At Home in the fourth quarter,
which is reflected as an expense in the quarter. Under the termination
agreement, the Company also purchased a permission-based email marketing
database for $3.5 million from an affiliate of At Home, which was paid during
the fourth quarter of 2000 and is being amortized over its useful life in 2001.
As a result of the termination of the original agreement, the Company was
released from its obligation to purchase the remaining $7.5 million of online
banner and other advertising services and the Company released any exclusive
rights to provide auction services to consumers on the Excite network.
In September 1999, the Company entered into an Auction Services Agreement
with TicketMaster Online-CitySearch, Inc. (now known as TicketMaster) ("TMCS")
which has a three-year initial term (subject to annual renewal unless terminated
by either party). Under the agreement, the Company has agreed to provide auction
services to certain web sites owned and controlled by TMCS in return for a share
of the transaction fees charged by TMCS.
In connection with this agreement, TMCS purchased 750,000 shares of
Series D Preferred, which converted into 750,000 shares of the Company's common
stock upon the Company's initial public offering, for proceeds of $5,250,000.
The Company also issued to TMCS 1,500,000 shares of Series D Preferred, which
converted into 1,500,000 shares of the Company's common stock upon the Company's
initial public offering, in exchange for one year of advertising and a license
to certain technology. The Company recorded the shares at fair value, for a
total of $10,500,000, as a deferred charge to be amortized over three years, the
term of the agreement. The related expense for the years ended December 31, 2000
and 1999 was $3,500,000 and $875,000, respectively.
11. STOCK OPTION PLANS:
1997 STOCK OPTION PLAN
In March 1997, the Company's Board of Directors and stockholders approved
the Amended and Restated 1997 Stock Option Plan (the "1997 Plan"), which
provided for the issuance of up to 750,000 shares of common stock under
incentive stock options ("ISOs") and nonstatutory stock options ("NSOs"). The
1997 Plan provided for the grant of ISOs to employees of the Company and NSOs to
nonemployee directors of the Company and consultants. Options granted under the
1997 Plan have a maximum term of 10 years from the date of grant, vest over four
years and, in the case of ISOs, have an exercise price not less than fair value
of the Company's common stock at the date of grant. In connection with the
adoption of the Company's 2000 Stock Option and Incentive Plan (the "2000 Plan")
in February 2000, the Board determined that no further awards would be granted
under the 1997 Plan.
1999 STOCK OPTION PLAN
In February 1999, the Company's Board of Directors and stockholders approved
the 1999 Stock Option Plan (the "1999 Plan"), which provided for the issuance of
up to 3,421,237 shares of common stock under ISOs or NSOs or through the direct
issuance or sale of common stock to officers, employees, directors and
consultants of the Company. Options granted under the 1999 Plan have a
52
FAIRMARKET, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
maximum term of 10 years from the date of grant, vest over four years and, in
the case of ISOs, have an exercise price not less than fair value of the
Company's common stock at the date of grant. In connection with the adoption of
the 2000 Plan, the Board determined that no further awards would be granted
under the 1999 Plan.
2000 STOCK OPTION AND INCENTIVE PLAN
In February 2000, the Company's Board of Directors and stockholders approved
the 2000 Stock Option and Incentive Plan which provides for the issuance of up
to 4,017,250 shares of common stock plus the number of shares as to which
options granted under the 1997 and 1999 Plans are forfeited or otherwise
terminate unexercised. This plan provides for awards in the form of ISOs, NSOs,
restricted stock awards and other forms of awards to officers, directors,
employees and consultants of the Company.
The Board of Directors determines the term of each option, the option price,
the number of shares for which each option is granted and the rate at which each
option is exercisable. For holders of 10% or more of the Company's outstanding
common stock, ISOs may not be granted at less than 110% of the fair market value
of the common stock at the date of grant.
2000 EMPLOYEE STOCK OPTION AND INCENTIVE PLAN
In October 2000, the Company's Board of Directors approved the 2000 Employee
Stock Option and Incentive Plan (as amended, the "2000 Employee Plan"), which
provides for the issuance of up to 2,654,750 shares of common stock under NSOs
to employees and key persons of the Company other than any member of the
Company's Board of Directors or any other individual who is subject to the
reporting and other provisions of Section 16 of the Securities Exchange Act of
1934.
The Board of Directors determines the term of each option, the option price,
the number of shares for which each option is granted and the rate at which each
option becomes exercisable.
The following table summarizes information about stock options outstanding
at December 31, 2000:
OPTIONS OUTSTANDING OPTIONS EXERCISABLE
------------------------- ----------------------
REMAINING WEIGHTED WEIGHTED
CONTRACTUAL AVERAGE AVERAGE
NUMBER LIFE EXERCISE NUMBER EXERCISE
RANGE OF EXERCISE PRICE PER SHARE OUTSTANDING (IN YEARS) PRICE EXERCISABLE PRICE
- --------------------------------- ----------- ----------- -------- ----------- --------
$0.10-$ 0.20.............................. 1,079,621 8.21 $0.18 303,934 $0.18
0.50- 2.38.............................. 1,165,875 6.89 1.76 102,343 1.03
2.61- 4.00.............................. 1,147,000 9.17 3.76 49,563 3.00
4.13- 8.50.............................. 1,476,095 8.21 7.05 156,875 5.19
8.75- 17.00.............................. 383,780 8.66 13.32 -- --
--------- -------
$0.10-$17.00.............................. 5,252,371 8.16 $4.20 612,715 $1.84
========= =======
53
FAIRMARKET, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
Stock option activity for the years ended December 31, 2000, 1999 and 1998
is as follows:
2000 1999 1998
---------------------- --------------------- ---------------------
WEIGHTED WEIGHTED WEIGHTED
AVERAGE AVERAGE AVERAGE
EXERCISE EXERCISE EXERCISE
NUMBER OF PRICE PER NUMBER OF PRICE PER NUMBER OF PRICE PER
SHARES SHARE SHARES SHARE SHARES SHARE
---------- --------- --------- --------- --------- ---------
Outstanding at beginning of period....... 3,711,249 $1.51 510,000 $0.10 303,000 $0.04
Granted.................................. 4,085,875 6.63 3,861,500 1.48 600,000 0.10
Exercised................................ (524,630) 0.34 (222,751) 0.10 (48,750) 0.01
Canceled................................. (2,020,123) 5.17 (437,500) 0.36 (344,250) 0.06
---------- --------- --------
Outstanding at end of period............. 5,252,371 $4.20 3,711,249 $1.51 510,000 $0.10
========== ========= ========
Options exercisable at period end........ 612,715 $1.84 10,000 $0.10 18,875 $0.10
Weighted average fair value of options
granted during the period at fair
value.................................. $3.30 $0.03 $0.02
Weighted average fair value of options
granted during the period at below fair
value.................................. $8.25 $3.43 --
Weighted average fair value of options
granted during the period at above fair
value.................................. $6.17 -- --
At December 31, 2000, there were a total of 3,396,499 shares available for
future equity incentive grants under the 2000 Plan and 2000 Employee Plan.
During the years ended December 31, 2000 and 1999, the Company recorded
unearned compensation of $3,179,000 and $10,137,000, respectively, for stock
options granted to employees, which were subsequently determined to be below
fair value. The Company is recognizing the compensation expense over the vesting
period. For the years ended December 31, 2000 and 1999, related expense
recognized was $2,823,000 and $1,575,000, respectively. Unearned compensation
expense which has not been recognized relating to stock options granted and
subsequently canceled during the year ended December 31, 2000 was $4,436,000.
In February and March 2000, the Company granted 25,000 and 25,000 shares of
restricted stock, respectively, to two separate employees in connection with
their hiring. The value of the shares, measured on the date of grant, was
$250,000 and $250,000, respectively, which the Company recorded as deferred
compensation. The Company has recognized compensation expense of $500,000 over
the vesting period of six months related to these shares.
The Company follows the disclosure provisions of SFAS No. 123 and has
applied APB Opinion No. 25 and related interpretations in accounting for its
stock-based compensation plans. Had compensation cost for the Company's
stock-based compensation plans been determined based on the fair value at the
grant dates as calculated in accordance with SFAS No. 123, the Company's net
loss for
54
FAIRMARKET, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
the years ended December 31, 2000, 1999 and 1998 would have increased to the pro
forma amounts indicated below (in thousands, except per share amounts):
2000 1999 1998
-------- -------- --------
Net loss attributable to common stockholders
As reported................................... $(51,267) $(16,509) $(1,388)
Pro forma..................................... $(56,478) $(18,119) $(1,389)
Net loss per common share
As reported................................... $ (2.15) $ (3.30) $ (0.30)
Pro forma..................................... $ (2.37) $ (3.62) $ (0.30)
Since options vest over several years and grants of additional option awards
are expected in future years, the above pro forma results are not necessarily
representative of pro forma results for future years.
The fair value of each stock option is estimated on the date of grant using
the Black-Scholes option-pricing model with the following assumptions:
2000 1999 1998
-------- -------- --------
Expected dividend yield........................... 0% 0% 0%
Expected stock price volatility................... 100% 100% 0%
Risk-free interest rate........................... 6.1% 5.9% 5.1%
Expected option term.............................. 6 years 6 years 4 years
EMPLOYEE STOCK PURCHASE PLAN
In March 2000, the Company's Board of Directors and stockholders approved
the 2000 Employee Stock Purchase Plan (the "ESPP"). Up to 500,000 shares of the
Company's common stock may be issued under the ESPP. The ESPP allows
participating employees to purchase shares of common stock at a 15% discount
from the market value of the common stock as determined on a specific date at
six month intervals.
12. INCOME TAXES:
The provision for income taxes consists of the following (in thousands):
YEAR ENDED DECEMBER 31,
-----------------------------------------------------------------------------------------
2000 1999
----------------------------------------- ---------------------------------------------
FEDERAL STATE FOREIGN TOTAL FEDERAL STATE FOREIGN TOTAL
-------- -------- -------- -------- --------- --------- --------- ---------
Deferred....................... $25,466 $4,692 $802 $30,960 $ 5 $ 1 $ -- $ 6
Valuation allowance............ (25,466) (4,692) (802) (30,960) (5) (1) -- (6)
------- ------ ---- ------- --------- --------- --------- ---------
Total.......................... $ -- $ -- $ -- $ -- $ -- $ -- $ -- $ --
======= ====== ==== ======= ========= ========= ========= =========
55
FAIRMARKET, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
The Company's effective tax rate varies from the statutory rate as follows:
YEAR ENDED DECEMBER 31,
-----------------------
2000 1999
---------- ----------
U.S. federal income tax rate......................... (34.0)% (34.0)%
State taxes.......................................... (9.1) (5.6)
Deferred compensation amortization................... 1.8 3.2
Warrant exercise..................................... (19.3) --
Other................................................ 0.1 0.1
----- -----
(60.5) (36.3)
Valuation allowance.................................. 60.5 36.3
----- -----
-- --
===== =====
The Company's federal statutory income tax rate for 2000, 1999 and 1998 was
34%. The Company recorded no income tax benefit for 2000, 1999 and 1998 and
recorded a full valuation allowance against net operating losses due to
uncertainties related to realizeability of these tax assets.
Deferred tax liabilities and assets are determined based on the difference
between financial statement and tax bases using enacted tax rates in effect for
the year in which the differences are expected to reverse. The components of the
deferred taxes at December 31, 2000 and 1999 were as follows (in thousands):
DECEMBER 31,
-------------------
2000 1999
-------- --------
Net operating loss carryforwards........................... $33,194 $4,884
Capitalized start-up costs................................. 510 637
Capitalized research and development....................... 597 --
Deferred compensation...................................... 3,058 875
Depreciation............................................... 24 40
Deferred revenue........................................... 113 240
Other...................................................... 362 131
------- ------
37,858 6,807
Valuation allowance........................................ (37,858) (6,807)
------- ------
Net deferred tax assets.................................... $ -- $ --
======= ======
Approximately $29,245,000 of the net operating loss carryforwards that may
be available for federal income tax purposes relate to disqualifying
dispositions of incentive stock options and warrant exercises, the benefit of
which, if realized, will be credited to additional paid-in capital.
For federal income tax purposes, as of December 31, 2000, the Company has
net operating loss carryforwards of approximately $80.2 million, which may be
used to offset future income. These operating loss carryforwards expire
beginning in 2019. A valuation allowance has been established for the full
amount of the deferred tax asset since it is more likely than not that the
deferred tax asset will not be realized.
56
FAIRMARKET, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
13. EMPLOYEE BENEFIT PLAN:
In January 1999, the Company established a savings plan for its employees
which is designed to be qualified under Section 401(k) of the Internal Revenue
Code. Eligible employees are permitted to contribute to the 401(k) plan through
payroll deduction within statutory and plan limits.
14. QUARTERLY FINANCIAL RESULTS (UNAUDITED):
The following table sets forth certain unaudited quarterly results of
operations of the Company for the years ended 2000 and 1999. In the opinion of
management, this information has been prepared on the same basis as the audited
consolidated financial statements and all necessary adjustments, consisting only
of normal recurring adjustments, have been included in the amounts stated below
to present fairly the quarterly information when read in conjunction with the
audited consolidated financial statements and related notes included elsewhere
in this Annual Report on Form 10-K. The quarterly operating results are not
necessarily indicative of future results of operations.
FOR THE QUARTER ENDED
---------------------------------------------------
MARCH 31, JUNE 30, SEPTEMBER 30, DECEMBER 31,
2000 2000 2000 2000
--------- -------- ------------- ------------
(IN THOUSANDS, EXCEPT PER SHARE DATA)
Revenue......................... $ 2,008 $ 3,013 $ 3,562 $ 3,283
Gross profit.................... 1,046 1,767 2,216 1,887
Net loss applicable to common
shares........................ (11,612) (13,950) (12,835) (12,870)
Net loss per share.............. (1.19) (0.49) (0.45) (0.45)
FOR THE QUARTER ENDED
---------------------------------------------------
MARCH 31, JUNE 30, SEPTEMBER 30, DECEMBER 31,
1999 1999 1999 1999
--------- -------- ------------- ------------
(IN THOUSANDS, EXCEPT PER SHARE DATA)
Revenue.......................... $ 53 $ 161 $ 658 $ 1,249
Gross profit..................... 6 72 371 621
Net loss applicable to common
shares......................... (509) (1,482) (3,785) (10,733)
Net loss per share............... (0.10) (0.11) (0.75) (2.09)
15. SUBSEQUENT EVENTS:
On January 16, 2001, the Company implemented a one-time employee incentive
program under which employees had the opportunity to exchange, on a one-for-one
basis, their outstanding employee stock options with exercises prices of $3.00
or above for new options with an exercise price of $2.1875, the closing price of
the Company's common stock on the January 16, 2001 exchange date. Options held
by executive officers and directors were not included in the exchange. Under
this program, options covering approximately 1,155,000 shares of common stock
were exchanged for options covering an equal number of shares. Options granted
under this program have special terms, with the options vesting quarterly
beginning on the three-month anniversary of the date of grant, if the option
exchanged was unvested, or vesting on the six-month anniversary of the grant
date, if the option exchanged was vested, and having a term of two and one-half
years. The exchange constituted a repricing of the existing options and will
require variable accounting for the new options granted in the exchange.
57
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE
Not applicable.
PART III
ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT
Information relating to our executive officers is included in Item 4A of
Part I of this Report.
Information relating to the directors of FairMarket is incorporated in this
Report by reference to the information set forth under "Proposal to Elect a
Class I Director" in our definitive proxy statement to be filed with the
Securities and Exchange Commission in connection with the 2001 Annual Meeting of
Stockholders (the "Proxy Statement").
Information relating to compliance with Section 16(a) of the Securities
Exchange Act of 1934, as amended, is incorporated herein by reference to the
information included under "Compliance with Section 16(a) of the Securities
Exchange Act of 1934" in the Proxy Statement.
ITEM 11. EXECUTIVE COMPENSATION
The information set forth under "Compensation of Directors and Executive
Officers," "Compensation Committee Interlocks and Insider Participation" and
"Stock Performance Graph" in the Proxy Statement is incorporated in this Report
by reference.
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
The information set forth under "Principal and Management Stockholders" in
the Proxy Statement is incorporated in this Report by reference.
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
The information set forth under "Certain Transactions with Related Parties"
in the Proxy Statement is incorporated in this Report by reference.
58
PART IV
ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K
The following documents are included as part of this Annual Report on
Form 10-K.
PAGE
FINANCIAL STATEMENTS --------
Report of Independent Accountants........................... 36
Consolidated Balance Sheets as of December 31, 2000 and
1999...................................................... 37
Consolidated Statements of Operations for the years ended
December 31, 2000, 1999 and 1998.......................... 38
Consolidated Statements of Stockholders' Equity (Deficit)
and Comprehensive Loss for the years ended December 31,
2000, 1999 and 1998....................................... 39
Consolidated Statements of Cash Flows for the years ended
December 31, 2000, 1999 and 1998.......................... 40
Notes to Financial Statements............................... 41
EXHIBITS
EXHIBIT NO. TITLE
- ----------- -----
3.1 Form of Fifth Amended and Restated Certificate of
Incorporation of the Company(1)
3.2 Form of Amended and Restated Bylaws of the Company(1)
4.1 Form of Specimen Certificate for the Company's Common
Stock(1)
4.2 Investors' Rights Agreement, dated February 25, 1999,
between the Company and the stockholders named therein(1)
4.3 Amendment to Investors' Rights Agreement, dated August 23,
1999, between the Company and the stockholders named
therein(1)
4.4 Amendment to Investors' Rights Agreement, dated
September 15, 1999, between the Company and TicketMaster
Online-CitySearch, Inc.(1)
10.1 Form of Indemnity Agreement entered into by the Company with
each of its directors(1)
10.2 Amended and Restated 1997 Stock Option Plan(1)
10.3 1999 Stock Option Plan(1)
10.4 2000 Stock Option and Incentive Plan(1)
10.5 Employee Stock Purchase Plan(1)
10.6 Lease Agreement dated November 9, 1999, between DIV Unicorn,
LLC and the Company(1)
10.7 Sublease Agreement dated January 22, 1998, between Insignia
Solutions, Inc. and the Company(1)
10.8 Sublease Agreement dated April 5, 1999, between Indigo
America, Inc. and the Company(1)
10.9 Warrant to Purchase Common Stock between the Company and
Lycos, Inc. dated as of May 12, 1999(1)
10.10 Performance Warrant to Purchase Common Stock between the
Company and Lycos, Inc., dated as of May 12, 1999(1)
10.11 Warrant to Purchase Common Stock between the Company and
Microsoft Corporation, dated as of August 23, 1999(1)
10.12 Site Harbor Services Agreement between the Company and
NaviSite Services Corporation, dated as of October 30,
1998(1)
10.13 Indemnification Agreement among the Company and Sierra
Ventures VII, LP, and Sierra Ventures Associates VII, LLC,
dated February 25, 1999(1)
10.14 Composite Auction Services Agreement, dated July 26, 1999,
by and between the Company and Microsoft Corporation, as
amended(1)
59
EXHIBIT NO. TITLE
- ----------- -----
10.15 UK Amendment No. 1 to Auction Services Agreement dated as of
15 August, 2000 by and between the Company and Microsoft
Corporation(2)
10.16 Auction Services Agreement, dated August 23, 1999, by and
between the Company and At Home Corporation (as
successor-in-interest to Excite, Inc.)(1)
10.17 Termination, Settlement and Mutual Release Agreement, dated
December 28, 2000, by and between the Company and At Home
Corporation, including Exhibit A, form of Email Data License
Agreement*
10.18 Outlet Center Agreement, dated December 28, 2000, by and
between the Company and At Home Corporation*
10.19 Broadband Auction Services Agreement, dated December 28,
2000, by and between the Company and At Home Corporation*
10.20 Auction Services Agreement, dated September 15, 1999, by and
between the Company and Ticketmaster Online-CitySearch(1)
21 List of Subsidiaries*
23.1 Consent of PricewaterhouseCoopers LLP*
24.1 Powers of Attorney (included on the signature page hereto)
- ------------------------
* Filed with this Report.
(1) Included as an exhibit to, and incorporated in this Report by reference to,
the Company's Registration Statement on Form S-1 (No. 333-92677) filed with
the SEC.
(2) Included as an exhibit to, and incorporated in this Report by reference to,
the Company's Quarterly Report on Form 10-Q for the quarter ended
September 30, 2000 filed with the SEC on November 14, 2000.
REPORTS ON FORM 8-K
None.
60
SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized, on March 30, 2001.
FAIRMARKET, INC.
By: /s/ EILEEN RUDDEN
-----------------------------------------
Eileen Rudden
PRESIDENT AND CHIEF EXECUTIVE OFFICER
POWER OF ATTORNEY
Each person whose signature appears below constitutes and appoints Janet
Smith and Lisa McGrath, and each of them, as his or her true and lawful
attorney-in-fact and agent, with full power of substitution, for her or him and
in her or his name, place and stead, in any and all capacities, to sign any or
all amendments or post-effective amendments to this annual report and to file
the same, with all exhibits thereto and other documents in connection therewith,
with the Securities and Exchange Commission, granting unto said attorney-in-fact
and agent full power and authority to do and perform each and every act and
thing requisite and necessary to be done in and about the premises, as fully to
all intents and purposes as she or he might or could do in person, hereby
ratifying and confirming all that said attorney-in-fact and agent or her
substitute may lawfully do or cause to be done by virtue hereof.
Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, this report has been signed below by the following persons
on behalf of the registrant and in the capacities and on the date indicated.
SIGNATURE TITLE DATE
--------- ----- ----
President, Chief Executive
/s/ EILEEN RUDDEN Officer and Director
------------------------------------------- (Principal Executive March 30, 2001
Eileen Rudden Officer)
Chief Financial Officer and
/s/ JANET SMITH Treasurer (Principal
------------------------------------------- Financial and Accounting March 30, 2001
Janet Smith Officer)
/s/ SCOTT RANDALL
------------------------------------------- Chairman and Director March 30, 2001
Scott Randall
/s/ NANDA KRISH
------------------------------------------- Director March 30, 2001
Nanda Krish
/s/ RICHARD PALLAN
------------------------------------------- Director March 30, 2001
Richard Pallan
61
EXHIBIT INDEX
EXHIBIT NO. TITLE
- ----------- ------------------------------------------------------------
3.1 Form of Fifth Amended and Restated Certificate of
Incorporation of the Company(1)
3.2 Form of Amended and Restated Bylaws of the Company(1)
4.1 Form of Specimen Certificate for the Company's Common
Stock(1)
4.2 Investors' Rights Agreement, dated February 25, 1999,
between the Company and the stockholders named therein(1)
4.3 Amendment to Investors' Rights Agreement, dated August 23,
1999, between the Company and the stockholders named
therein(1)
4.4 Amendment to Investors' Rights Agreement, dated
September 15, 1999, between the Company and TicketMaster
Online-CitySearch, Inc. (1)
10.1 Form of Indemnity Agreement entered into by the Company with
each of its directors(1)
10.2 Amended and Restated 1997 Stock Option Plan(1)
10.3 1999 Stock Option Plan(1)
10.4 2000 Stock Option and Incentive Plan(1)
10.5 Employee Stock Purchase Plan(1)
10.6 Lease Agreement dated November 9, 1999, between DIV Unicorn,
LLC and the Company(1)
10.7 Sublease Agreement dated January 22, 1998, between Insignia
Solutions, Inc. and the Company(1)
10.8 Sublease Agreement dated April 5, 1999, between Indigo
America, Inc. and the Company(1)
10.9 Warrant to Purchase Common Stock between the Company and
Lycos, Inc. dated as of May 12, 1999(1)
10.10 Performance Warrant to Purchase Common Stock between the
Company and Lycos, Inc., dated as of May 12, 1999(1)
10.11 Warrant to Purchase Common Stock between the Company and
Microsoft Corporation, dated as of August 23, 1999(1)
10.12 Site Harbor Services Agreement between the Company and
NaviSite Services Corporation, dated as of October 30,
1998(1)
10.13 Indemnification Agreement among the Company and Sierra
Ventures VII, LP, and Sierra Ventures Associates VII, LLC,
dated February 25, 1999(1)
10.14 Composite Auction Services Agreement, dated July 26, 1999,
by and between the Company and Microsoft Corporation, as
amended(1)
10.15 UK Amendment No. 1 to Auction Services Agreement dated as of
15 August, 2000 by and between the Company and Microsoft
Corporation(2)
10.16 Auction Services Agreement, dated August 23, 1999, by and
between the Company and At Home Corporation (as
successor-in-interest to Excite, Inc.)(1)
10.17 Termination, Settlement and Mutual Release Agreement, dated
December 28, 2000, by and between the Company and At Home
Corporation, including Exhibit A, form of Email Data
License Agreement*
10.18 Outlet Center Agreement, dated December 28, 2000, by and
between the Company and At Home Corporation*
10.19 Broadband Auction Services Agreement, dated December 28,
2000, by and between the Company and At Home Corporation*
10.20 Auction Services Agreement, dated September 15, 1999, by and
between the Company and Ticketmaster Online-CitySearch(1)
21 List of Subsidiaries*
23.1 Consent of PricewaterhouseCoopers LLP*
24.1 Powers of Attorney (included on the signature page hereto)
- ------------------------
* Filed with this Report.
(1) Included as an exhibit to, and incorporated in this Report by reference to,
the Company's Registration Statement on Form S-1 (No. 333-92677) filed with
the SEC.
(2) Included as an exhibit to, and incorporated in this Report by reference to,
the Company's Quarterly Report on Form 10-Q for the quarter ended
September 30, 2000 filed with the SEC on November 14, 2000.