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SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-K
[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE
Act of 1934 (Fee Required) For the fiscal year ended December 31, 1999
[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
Exchange Act of 1934 (No Fee Required)
For the transition period from ___________ to ___________
Commission File No. 0-29768
24/7 MEDIA, INC.
(Exact name of registrant as specified in its charter)
DELAWARE 13-3995672
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(State or other jurisdiction of (I.R.S. Employer Identification)
incorporation or organization)
1250 BROADWAY
NEW YORK, NEW YORK 10001
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(Address of principal executive offices) (Zip Code)
(212) 231-7100
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(Registrant's telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act: NONE
Securities registered pursuant to Section 12(g) of the Act:
COMMON STOCK, PAR VALUE $.01 PER SHARE
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(Title of Class)
Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.
YES /X/ NO / /
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. X
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Aggregate market value of voting stock held by non-affiliates of registrant as
of March 15, 2000: $1,175,677,944.
Number of shares of Common Stock outstanding as of March 15, 2000:
APPROXIMATELY 25,968,461.
24/7 MEDIA, INC.
1999 ANNUAL REPORT ON FORM 10-K
TABLE OF CONTENTS
Item No. Page
Part I
1. Business.............................................................3
2. Properties..........................................................17
3. Legal Proceedings...................................................17
4. Submission of Matters to a Vote of Security Holders.................18
Part II
5. Market for Registrant's Common Equity and Related Stockholder
Matters.............................................................18
6. Selected Consolidated Financial Data................................19
7. Management's Discussion and Analysis of Financial Condition
and Results of Operations...........................................20
8. Consolidated Financial Statements and Supplementary Data............34
9. Changes in and Disagreements with Accountants on Accounting
and Financial Disclosure............................................34
Part III
10. Directors and Executive Officers....................................35
11. Executive Compensation..............................................40
12. Security Ownership of Certain Beneficial Owners and Management......43
13. Certain Relationships and Related Transactions......................44
Part IV
14. Exhibits, Financial Statement Schedule, and Reports on Form 8-K.....45
THIS REPORT CONTAINS FORWARD-LOOKING STATEMENTS BASED ON OUR CURRENT
EXPECTATIONS, ASSUMPTIONS, ESTIMATES AND PROJECTIONS ABOUT 24/7 MEDIA AND OUR
INDUSTRY. THESE FORWARD-LOOKING STATEMENTS INVOLVE RISKS AND UNCERTAINTIES. OUR
ACTUAL RESULTS COULD DIFFER MATERIALLY FROM THOSE ANTICIPATED IN SUCH
FORWARD-LOOKING STATEMENTS AS A RESULT OF CERTAIN FACTORS, AS MORE FULLY
DESCRIBED IN THIS ANNUAL REPORT. 24/7 MEDIA UNDERTAKES NO OBLIGATION TO UPDATE
PUBLICLY ANY FORWARD-LOOKING STATEMENTS FOR ANY REASON, EVEN IF NEW INFORMATION
BECOMES AVAILABLE OR OTHER EVENTS OCCUR IN THE FUTURE.
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PART I
ITEM 1. BUSINESS OF THE REGISTRANT
OVERVIEW
We are a leading global provider of end-to-end advertising and marketing
solutions for Web publishers, online advertisers, advertising agencies,
e-marketers and e-commerce merchants. We provide a comprehensive suite of media
and technology products and services that enable such Web publishers, online
advertisers, advertising agencies and e-marketers to attract and retain
customers worldwide, and to reap the benefits of the Internet and other
electronic media. Our solutions include advertising and direct marketing sales,
ad serving, promotions, email list management, email list brokerage, email
delivery, data analysis, loyalty marketing and convergence solutions, all
delivered from our industry-leading data and technology platforms. Our 24/7
Connect ad serving technology solutions are designed specifically for the
demands and needs of advertisers and agencies, Web publishers and e-commerce
merchants.
Commencing in 2000, our business will be organized into three principal
lines of business:
o 24/7 Network
o 24/7 Mail
o 24/7 Technology Solutions
THE 24/7 NETWORK
The 24/7 Network is a global online advertising network. The 24/7 Network
aggregates the advertising inventory of hundreds of Web sites that are
attractive to advertisers, generate a high number of ad impressions and
contribute a variety of online content to the network. Web publishers seeking to
join the network must meet our affiliation criteria, including high quality
content, brand name recognition, significant existing and projected page views,
attractive user demographics, and sponsorship opportunities. For Web sites on
the 24/7 Network, we sell Web site-specific advertising campaigns and also
bundle advertisements for sale in content channels or across the entire network.
For our flagship Web sites on the network, we actively solicit sponsorships and
integrate sales efforts with the Web site's management. We deliver advertising
on our network using our 24/7 Connect technology, which enables us to offer
advertisers the ability to target Internet users based on a variety of criteria
including on a geo-targeted basis. Our Internet advertising network is organized
as follows:
o In the U.S., the network consists of over 400 high profile Web sites to
which we delivered an aggregate of more than 3.3 billion advertisements in
December 1999;
o In Europe, the network consists of over 250 Web sites to which we
delivered an aggregate of more than 550 million advertisements in December 1999.
We developed our European operations in 1999 after acquiring InterAd Holdings
Ltd. (renamed 24/7 Media Europe) in a two-step transaction through which we
acquired a majority interest in January 1999 and the remainder in January 2000;
o In Canada, the network consists of over 80 high profile Web sites to
which we delivered an aggregate of more than 45 million advertisements in
December 1999. We developed our Canadian operations in 1999 after acquiring
Clickthrough Interactive Services, Inc. in July 1999;
o In Latin America, the network consists of over 30 Web sites to which we
delivered an aggregate of more than 5 million advertisements in December 1999;
o In Asia, through our partner chinadotcom corporation, we support the
operation of the network, that consists of more than 500 high profile Web sites.
This network covers Greater China, the ASEAN nations, Australia, South Korea and
Japan; and
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o The 24/7 Network also includes The ContentZone, which consists of over
3,500 small to medium-sized Web sites to which we delivered an aggregate of more
than 100 million advertisements in December 1999.
Through the 24/7 Network we also offer network-related value-added
solutions to advertisers, marketers and Web publishers. For example, our
AwardTrack subsidiary offers a private label, loyalty customer relationship
management program that enables Web retailers and content sites to issue points
to Web users as a reward for making purchases, completing surveys or
investigating promotions. We also offer our creative design services,
sponsorship opportunities and syndication services.
24/7 MAIL
Our 24/7 Mail business was developed through the integration of our
acquisitions of Sift, Inc. in March 1999 and ConsumerNet, Inc. in August 1999
and subsequent growth. 24/7 Mail provides opt-in email direct marketing
services. Our permission-based email-marketing database of more than 20 million
email addresses is the largest such database in the world and enables direct
marketers to target promotional campaigns to consumers who choose to receive
commercial messages. The users can opt out, or stop receiving these messages, at
any time. Currently, 24/7 Mail has U.S. operations that serve as list manager
for permission-based email lists that collectively contained more than 20
million email addresses as of March 2000, and European operations that were
recently launched in the UK, and currently serve as list manager for
permission-based email lists that collectively contained more than two million
email addresses as of March 2000.
24/7 TECHNOLOGY SOLUTIONS
24/7 Technology Solutions is comprised of comprehensive service and
software solutions designed specifically for the needs of three targeted
customer segments: advertisers and agencies, Web publishers and e-commerce
merchants. Our technical service team of over 150 employees provides consulting
services and around-the-clock support for our ad serving clients. Products
within 24/7 Technology Solutions include:
o 24/7 Connect, a next generation Internet ad serving system that is
available on two platforms: 24/7 Connect for Networks, that will initially serve
the 24/7 Network in the United States, and 24/7 Connect for Advertisers and
Publishers, our third-party ad serving solution. We expect to combine the two
platforms into a single solution later this year. We acquired 24/7 Connect for
Advertisers and Publishers through our acquisition of Sabela Media, Inc. in
January 2000; and
o e.merge, a fully integrated, customizable suite of business applications
designed to manage marketing campaigns across multiple forms of electronic media
including broadband, set-top boxes and wireless (WAP) applications. We acquired
e.merge through our acquisition of IMAKE Software and Services, Inc. in January
2000.
We also operate Profilz, a database of Web user profiles that aids in
delivering targeted advertising and marketing messages based on demographic
profiles.
INDUSTRY BACKGROUND
We operate in the rapidly growing Internet advertising, direct marketing
and technology industries. Jupiter Communications estimates that at the end of
1999 there were over 100 million Web users in the United States and over 234
million Web users worldwide, and that by the end of 2002 the number of Web users
will increase to over 157 million in the United States and to over 504 million
worldwide. These rapid industry growth rates may not be achieved and we may not
experience similar rates of growth.
We believe that advertisers seek to place Internet ads in ways to maximize
unduplicated reach. In February 2000, according to Media Metrix, our network
reached 56.4% of all U.S. Internet users. We believe that this reach figure is
among the highest in the Internet advertising industry. We plan to aggressively
recruit Web sites for our network to further extend our reach, provide
advertisers with a broad and diverse base of online content and page views, and
improve our brand awareness and visibility with media buyers.
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In addition, as online advertisers and direct marketers increase their use
of the Internet, they seek solutions and technologies that allow them to
efficiently deliver highly targeted advertisements. Our customized solutions
allow advertisers and direct marketers to tailor their ad campaigns to reach
desired audiences, while reducing costs, easing time pressures and alleviating
the need to purchase a series of ad campaigns from numerous Web sites.
Advertisers and direct marketers can achieve their objectives by buying ad space
on a specific Web site or email list, within a particular content channel or
across our entire network.
As Internet traffic grows, Web publishers increasingly seek to maximize the
value of their online inventory. Our extensive sales and marketing expertise
provides Web publishers and email list owners access to media buyers at large ad
agencies and advertisers and enables them to sell advertisements and marketing
space without incurring the costs and challenges associated with building and
maintaining an internal ad sales force.
GROWTH OF ONLINE COMMERCE
The Web provides online merchants with the ability to reach a global
audience and to operate with minimal infrastructure, reduced overhead and
greater economies of scale, while providing consumers with a broad selection,
increased pricing power and unparalleled convenience. As a result, a growing
number of consumers are transacting business on the Web, including trading
securities, buying consumer goods, paying bills and purchasing airline tickets.
Jupiter Communications estimates that approximately 29% of Web users purchased
goods or services over the Web in 1999 and that approximately 54% of Web users
will make online purchases in 2003. We believe that as electronic commerce
expands, advertisers and direct marketers will increasingly use the Web to
advertise products, drive traffic to their Web sites, attract and retain
customers, and facilitate transactions.
GROWTH OF INTERNET ADVERTISING
Unlike more traditional advertising methods, the Web gives advertisers the
potential to target advertisements to broad audiences or to selected groups of
users with specific interests and characteristics. The Web also allows
advertisers and direct marketers to measure the effectiveness and response rates
of advertisements and to track the demographic characteristics of Web users. The
interactive nature of Web advertising enables advertisers to better understand
potential customers, and to change messages rapidly and cost effectively in
response to customer behavior and product availability. The unique capabilities
of online advertising, the growth in traffic on the Web and the favorable
characteristics of Web users have led to a significant increase in online
advertising. Forrester Research estimates that the dollar value of Internet
advertising in the U.S. will increase from $2.8 billion in 1999 to $22.2 billion
in 2004, representing a 67% compounded annual growth rate. International online
ad spending is expected to grow from $0.5 billion in 1999 to $10.8 billion in
2004. We believe that online advertising will continue to capture an increasing
share of available advertising dollars and that this trend will drive demand for
online ad inventory and for sophisticated Internet advertising solutions.
OPPORTUNITIES FOR DIRECT MARKETING
The Web also represents an attractive medium for direct marketing, which
has traditionally been conducted through direct mail, telemarketing and
television infomercials. The interactive nature of the Web enables direct
marketers to deliver targeted promotions to consumers at the point-of-sale. The
success of a direct marketing campaign is measured by the response rate of
consumers. The Internet has the potential to enable direct marketers to increase
consumer response rates and decrease costs-per-transaction by targeting and
delivering direct marketing campaigns to particular consumers based on their
demographic profile, self-selected interests or online behavioral
characteristics. By providing a more cost-effective method to reach target
customers, online advertising is expected to improve the direct marketer's
return on investment. The Direct Marketing Association estimates that, in 1999,
$176.5 billion was spent on direct marketing initiatives in the United States,
and also estimates that expenditures on direct marketing over the Internet will
exceed $221.5 billion in 2003.
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OUR COMPREHENSIVE SOLUTIONS
We believe that we currently are the only company to offer a complete
end-to-end e-marketing solution for Web publishers, advertisers and e-marketers
that seek to attract and retain customers on the Internet and otherwise generate
revenue from their activities.
BENEFITS TO ADVERTISERS AND DIRECT MARKETERS.
We reduce costs and ease time pressures for advertisers and direct
marketers by alleviating the need to purchase a series of ad campaigns from
numerous Web publishers. Our network and email lists provide advertisers and
direct marketers with access to a wide variety of online content and a broad
reach of Internet users. Advertisers and direct marketers customize their ad
delivery on our network or email lists by purchasing ad space either on selected
Web sites within our network, within a particular content channel or across the
entire network, as well as on our email lists. In addition, we provide
advertisers and direct marketers with comprehensive reporting services to
monitor the effectiveness of ad delivery. Lastly, our 24/7 Connect for
Advertisers is an end-to-end solution for buyers of online media that includes
targeting, tracking and reporting systems that are focused exclusively on
meeting the needs of online advertisers.
BENEFITS TO WEB PUBLISHERS.
Affiliation with our online advertising network enables Web publishers to
generate advertising revenues by gaining access to advertisers and direct
marketers without the costs and challenges associated with building and
maintaining their own ad sales force and ad serving technology. Web sites in our
network benefit from our experienced management team, our extensive sales and
marketing organization and our direct access to advertisers and agencies. The
organization of our network into content channels enhances the value of
inventory on small to medium-sized Web sites. We also provide sophisticated
tracking and reporting functions for our Web sites. Furthermore, the targeting
capabilities of our 24/7 Connect ad serving technology enables us to increase
the value of Web publishers' inventory.
THE 24/7 MEDIA STRATEGY
Our objective is to provide comprehensive marketing and technology solutions for
Web publishers, online advertisers and direct marketers to enable them to
attract and retain customers. We intend to further this objective by continuing
to implement the following interconnected strategies:
EXPAND END-TO END SOLUTIONS. We believe that we offer the broadest range of
solutions to advertisers and Web publishers. Our solutions include advertising
and direct marketing sales, ad serving, promotions, email list management, email
list brokerage, email delivery, data analysis, loyalty marketing and convergence
solutions, all delivered from our industry-leading data and technology
platforms. We continually seek to identify additional value-added services for
our clients, in order to help them maximize their customer acquisition and
revenue goals.
EXPAND OUR NETWORK OF WEB SITES. We plan to continue to aggressively
recruit Web sites for our network, to extend our reach and to provide a broad
base of page views and online content to advertisers. We recruit Web sites of
all sizes, including high-profile to medium-sized Web sites on the 24/7 Network
as well as medium to smaller-sized Web sites on the ContentZone area of the 24/7
Network. Such a collection of Web sites of diverse sizes and content allows
advertisers to target Internet users by interest and enhances the value of each
of our Web sites' inventory. An increased number of Web sites in our network and
an expanded breadth of available content on such Web sites will further enable
advertisers to consolidate their ad purchases and will improve our brand
awareness and visibility with media buyers.
EXTEND MARKET LEADERSHIP IN OPT-IN EMAIL. We intend to maintain and extend
our leadership role in email direct marketing by aggressively expanding our
network of email lists with additional lists worldwide. In connection with our
worldwide email list expansion, we intend to develop capabilities for adding
email addresses to our database from non-English language consumers. We also
plan on hiring additional business development personnel to assist us in
obtaining more list members.
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EXTEND LEADERSHIP IN ONLINE ADVERTISING TECHNOLOGY. We intend to maintain
and extend our leadership role in online advertising technology by continuously
developing and enhancing our state of the art systems. One of our principal
focuses will be the continued integration of all our technologies to further
enhance the ability of online advertisers to deliver their messages across Web
sites, e-mail, wireless services, set-top boxes and other Internet appliances.
MAXIMIZE SALES AND MARKETING EFFECTIVENESS. We believe that our sales and
marketing organization is among the largest in the Internet advertising
industry, providing us with a competitive advantage. We intend to leverage the
substantial media sales expertise of our management team to maximize the value
of ad campaigns to benefit our advertiser and Web site clients. We also
continually expand our services for advertisers and advertising agencies in
order to establish and expand the recognition of our corporate identity.
INCREASE VALUE OF AD INVENTORY. We seek to increase the rate at which users
click on advertisements by employing the targeting capabilities of 24/7 Connect
and our Profilz database to deliver advertisements to a more highly targeted
audience, resulting in more effective advertising campaigns and enabling us to
charge higher rates. Furthermore, we believe that as we increase the breadth and
depth of our content channels, the sale of ads targeted to specific channels
will increase. We intend to further increase the value of our Web sites' ad
inventory by selling sponsorships on our Web sites and by further refining our
management of ad space inventory.
ENHANCE CAPABILITIES OF AD TARGETING TECHNOLOGY. We intend to continue to
enhance our targeting capabilities through continued investment in our
technology initiatives. We believe that these profiles will enable us to deliver
targeted advertisements to the right person at the right time, thereby
increasing the value of the advertising inventory that we sell.
PROVIDE HIGHEST LEVEL OF CUSTOMER SERVICE. We emphasize service for our Web
site and advertiser clients. For example, we employ techniques of benchmarking,
statistical analysis and continuous process improvement to provide our Web sites
and advertisers with "best of class" service. We continually survey our Web
sites and advertisers to monitor service levels and identify and resolve
problems.
OUR PRINCIPAL LINES OF BUSINESS
24/7 NETWORK
The 24/7 Network is a global advertising network where advertisers can
place a global campaign, or geographically select regions of the world to target
advertising. The network aggregates Web sites that are attractive to
advertisers, generate a high number of ad impressions and contribute a variety
of online content to the network. Web publishers seeking to join our network
must meet specified standards, such as quality content and brand name
recognition, specified levels of existing and projected page views, attractive
user demographics, and sponsorship opportunities. For Web sites on the 24/7
Network, we sell Web site-specific advertising campaigns as well as bundle
advertisements for sale in one of the channels listed above or across the entire
network. For our flagship Web sites on the network, we appoint a relationship
manager, actively solicit sponsorships and integrate sales efforts with the Web
site's management. The 24/7 Network also contains the ContentZone, that consists
of smaller to medium-sized Web sites. Our global advertising network is
described below:
o IN THE UNITED STATES, through the 24/7 Network, we provide advertisement
sales and delivery services and related functions to over 400 high-profile Web
sites that generated an aggregate of 3.3 billion impressions in December 1999.
We currently derive more than half our revenue from the 24/7 Network in the
United States. The 24/7 Network includes, among others, the following Web sites:
AT&T WorldNet Asian Avenue
Blizzard BoxerJam
College Club Currency Site
Dialpad Doonesbury
EarthLink Freeagent.com
GoTo.com Hotoffice.com
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Juno Knight Ridder/Real Cities
MapQuest MindSpring
NetZero New York Magazine
Playbill Reader's Digest
Reuters MoneyNet Reuters News Network
Searchopolis The Sporting News
Talk City Won.net
Zagat.com
o IN CANADA we provide advertisement sales and delivery services and
related functions to over 80 Web sites that generated an aggregate of 45 million
impressions in December 1999 including MyBC.com, Canada Newswire, The Toronto
Stock Exchange, MLS Online, the Weather Network, and Canadian Living.
o IN EUROPE, we provide advertisement sales and delivery services and
related functions to over 250 Web sites that generated an aggregate of 550
million impressions in December 1999 including MSN Hotmail, Belcart, Torget and
Startsiden. The network currently covers Belgium, Denmark, Finland, France,
Germany, Holland, Italy, Norway, Portugal, Spain, Sweden and UK.
o IN LATIN AMERICA, we provide advertisement sales and delivery services
and related functions to over 30 Web sites that generated an aggregate of 5
million impressions in December 1999 including Universa Online. The network in
Latin America currently covers Brazil, Mexico, Peru and Argentina.
o IN ASIA, through an agreement with chinadotcom corporation, we are
supporting the development of the 24/7 Network. The network in Asia is comprised
of more than 500 major Web sites.
o THE CONTENTZONE. The ContentZone consists of over 3,500 small to
medium-sized Web sites to which we provide advertisement sales and delivery
services and auxiliary functions. The ContentZone provides one of the few
advertising opportunities for such small and emerging Web sites. Ads are
delivered across Web sites included in specific Zones or across the entire
network. Any Web publisher possessing non-objectionable content on its Web site
can qualify for admission to the ContentZone, and we "graduate" ContentZone
members to high-profile status in the 24/7 Network if they generate a sufficient
number of ad impressions and satisfy the requisite standards. ContentZone was
recently substantially redesigned and relaunched, providing new enhancements to
make it even more attractive to Web publishers.
CHANNELS ON THE 24/7 NETWORK
The 24/7 Network is currently organized into the following topical
channels:
Automotive Business/Financial
Career College
Community E-commerce
Entertainment Games
Health ISP/Portal
Kids/Teen Music
News/Information Real Estate
Search Engines Search Engines
Small Business Sports
Technology Travel
Women's Interest
We are presently enhancing existing channels and developing several new
channels for our network prompted by user and advertiser interests.
ADVERTISERS ON THE NETWORK
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We focus our sales and marketing efforts on the leading Internet and
traditional advertisers and advertising agencies, many of which have utilized
our solutions. Advertisers and advertising agencies employ us in various ways.
Advertisers and ad agencies typically buy advertising using written purchase
order agreements that run for a limited time. Based on our breadth of online
content and our extensive reach, we have the ability to package personalized
advertising solutions for advertisers and ad agencies. Our sales force works
closely with advertisers to customize ad delivery to enhance the effectiveness
of advertising campaigns. Stated below is a representative list of advertising
agencies and advertisers that delivered advertisements on the 24/7 Network in
the United States in 1999. Some of these advertising agencies and advertisers
represented less than one percent of our total revenues in 1999.
ADVERTISING AGENCIES
Anderson & Lembke Avenue A
BBDO Interactive Beyond Interactive
Bozell Carat Freeman
Cone Interactive Eagle River Interactive
Euro RSCG/DSW Partners Go Beyond
iBalls iFrontier
iTraffic J. Walter Thompson
Jump Start Media Kirshenbaum Bond & Partners
Left Field McCann-Erickson
Media.com Modem Media
Ogilvy One Organic Online
Saatchi & Saatchi USWeb/CKS
Western International Media
ADVERTISERS
About.com Ameritech
APB Online Audio Highway
Bank of America Barnes & Noble
Bell South BonusMail
Cendant Dealtime.com
EBay Get Smart
Fleet Bank LifeMinders
Mail.com MBNA America Bank
MicroWarehouse NextCard
Providian Qwest
Charles Schwab ShopNow.com
Shopping.com Travelscape
VALUE-ADDED SOLUTIONS FOR THE NETWORKS
Through the 24/7 Network, we also offer network-related value-added
solutions to advertisers, marketers and Web publishers. For example, our
AwardTrack subsidiary offers a private label loyalty customer relationship
management program that enables Web retailers and content sites to issue points
to Web users as a reward for making purchases, completing surveys or
investigating promotions. These points can be issued, redeemed and exchanged in
real-time for points in programs of other AwardTrack partners using our
proprietary technology. We acquired AwardTrack, Inc. in February 2000.
Furthermore, we also offer our clients other value added solutions such as
creative design services, sponsorship opportunities, and syndication services.
24/7 MAIL
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24/7 Mail provides opt-in email direct marketing services. Our
permission-based email marketing database of more than 20 million email
addresses is the largest such database in the world and enables direct marketers
to target promotional campaigns to consumers who choose to receive commercial
messages. The users can opt out, or stop receiving these messages, at any time.
Our opt-in email direct marketing business offers direct marketers three key
advantages over traditional postal direct marketing and banner advertising:
o SPEED. Opt-in email campaigns can be sent out immediately to millions of
potential customers. Email campaigns generate results in a shorter period of
time than traditional postal direct marketing, producing leads and sales within
24 to 48 hours, compared to six to eight weeks offline.
o RESPONSIVENESS. Opt-in email campaigns typically generate higher response
rates than postal mail or banner ad campaigns. Such response rates for email
campaigns typically range from 5% to 15%. This rate of response greatly exceeds
typical postal direct mail response rates, which we believe to be approximately
2%.
o REDUCED COST. Opt-in email campaigns cost less than traditional postal
direct marketing campaigns. Forrester Research estimates that the typical
delivery costs for email campaigns range from 5 to 10 cents per email message
sent (to rent a list and have an email service bureau send it out). This cost
compares to an average cost of between 50 cents and $1.00 per delivery for a
traditional postal direct marketing campaign (including the list rental,
printing, postage and processing fees).
Our 24/7 Mail customers include Web sites that collect email addresses and
direct marketers, including advertisers and email list brokers. Our 24/7 Mail
service allows demographic selection of email addresses based on more than 260
selected categories of user demographics and psychographics. The 24/7 Mail staff
helps marketers maximize their return on investment through custom email
marketing programs that reach the targeted customers they are looking to acquire
and build relationships with. 24/7 Mail utilizes state-of-the-art technology
including Web based reporting, campaign analysis and modeling. We also feature
built in loyalty programs to encourage existing customers to make future
purchases.
Our email address database offers direct marketers and email address list
brokers more than 20 million permission-based email addresses gathered from a
network of more than 200 third-party Web sites, including sites such as NetZero,
Fastweb, PCDriver's HQ, Bits & Pieces, Guitar.com, eDiets, and Gotoworld. We
provide marketers and e-commerce retailers a selection of targeted email address
lists designed to achieve maximum response to their offers.
24/7 MAIL SERVICES
O 24/7 MAIL LIST MANAGEMENT. We currently aggregate and manage opt-in
email lists across a network of more than 200 third-party Web sites. When a
user opts in to receive email or other information through one of these web
site clients, the user's email address is added to our database. However, the
Web site from which the email address was derived continues to be the owner
of its list of email addresses..
o 24/7 MAIL ALLIANCE DATABASE. The 24/7 Alliance database is the industry's
largest aggregated database of opt-in email addresses and related information.
We co-own the data that is aggregated in the 24/7 Mail Alliance database. The
database includes up to 35 fields of self reported preference data and over 260
fields of appended information. Direct marketers can use the database to deliver
e-marketing messages selected by preference, demographic and lifestyle elements.
o 24/7 MAIL LIST BROKERAGE. As a list broker, we rent lists to supplement
our managed lists on behalf of marketers who want to use email to reach
prospects and customers. We help marketers reach their objectives by running
campaigns using the email lists under management by 24/7 Mail. If a specific
list is not under management by 24/7 Mail, we can rent those lists from other
managers or directly from list owners on behalf of the marketer.
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o 24/7 MAIL NEWSLETTER NETWORK. 24/7 Mail delivers HTML banner ads and text
links in email editorial newsletters for third parties. The 24/7 Mail team
handles all facets of campaigns, including orders, execution and payment, and we
track and report results for campaign analysis.
o 24/7 EMAIL SERVICE BUREAU AND LIST DELIVERY. 24/7 Mail has the technical
infrastructure required to deliver high volumes of email with a complete suite
of targeting and tracking features. We will deliver, on behalf of list owners
and marketers, multi media email with sound and full motion video, HTML and
plain text email messages. We currently have the capacity to deliver over ten
million email messages per day. Our service bureau offers bounce processing,
opt-out management and robust data mining and reporting. In addition, we provide
direct marketers with high-level analysis and forecasting tools including
customer lifestyle and trend analysis.
24/7 TECHNOLOGY SOLUTIONS
24/7 CONNECT
We recently launched our next generation Internet ad serving system, 24/7
Connect. 24/7 Connect enables centralized ad delivery, ad management and
reporting. 24/7 Connect selects an appropriate advertisement for a Web page at
the same time that content is being delivered to that Web page from a third
party, and, based on various targeting criteria, delivers that advertisement to
the user within milliseconds.
24/7 Connect is available on two platforms: 24/7 Connect for Networks, that
will initially serve the 24/7 Network in the United States, and 24/7 Connect for
Advertisers and Publishers (formerly Sabela for Advertisers and Publishers),
that is our third-party ad serving solution. We expect to combine the two
platforms into a single solution later this year.
o 24/7 CONNECT FOR NETWORKS. 24/7 Connect for Networks is a single high
volume, highly-scalable system tailored to streamline work flow for tomorrow's
high volume business, increase sales force productivity and efficiency and
provide agencies and advertisers with advanced online reporting, analytical and
automated purchasing tools. We believe that it is the only system in the world
designed to support ad serving across multiple networks globally from a
centralized data repository. We believe that 24/7 Connect for Networks is the
first unified platform to provide true multi-medium support integrating
traditional online ad delivery with email, sponsorship, and local market
components. We built 24/7 Connect utilizing various components of our previous
proprietary ad serving system, Adfinity. We are in the process of converting our
entire 24/7 Network in the United States to 24/7 Connect for Networks and will
continue to do so in incremental stages. The transition has proceeded smoothly
to date with plans to complete the conversion by the second quarter of 2000. To
complete this transition, we must, among other things, ensure that this
technology will function efficiently at increasingly high volumes, and we must
continue to work with our Web site clients to transition them to 24/7 Connect.
o 24/7 CONNECT FOR ADVERTISERS AND PUBLISHERS. 24/7 Connect for Advertisers
is an effective campaign planning, management and optimization tool that allows
advertisers to streamline and control their online ad campaigns, understand
their customers and act quickly on knowledge gained. 24/7 Connect for
Advertisers uses the same globally distributed system architecture and ad
servers that support 24/7 Connect for Publishers. 24/7 Connect for Advertisers
and Publishers also features low-latency ad delivery, detailed tracking,
unsurpassed network scalability, global multi-network support and sales
automation tools. All information is independently audited, validated and
confirmed through PricewaterhouseCoopers and the Audit Bureau of Circulations
(ABC). 24/7 Connect for Advertisers and Publishers currently serves more than
one billion impressions per month on behalf of clients such as Western
Initiative Media, House of Blues, OzEmail, IDG Communications and TMP Worldwide.
Until the completion of the transition to 24/7 Connect for Networks is
complete, we will be primarily dependent on AdForce, Inc. to deliver ads to our
networks. Our agreement with AdForce, entered into as of January 1, 1999,
provides that AdForce will deliver advertisements to our Web sites at an
agreed-upon rate per thousand advertisements. The AdForce agreement has a term
of five years, but permits us to terminate the contract at any time for any
reason upon three months' prior written notice to AdForce. We have agreed to
provide AdForce with quarterly forecasts of expected monthly volumes. AdForce
has agreed to deliver at least the volumes set forth in our forecasts and we
have agreed to purchase at least 80% of the advertisements specified in such
forecasts.
Page 11
o E.MERGE. Our e.merge(TM) product offers a fully integrated, customizable
suite of business applications designed to manage marketing campaigns across
multiple forms of electronic media. e.merge provides real-time targeted
marketing, complete back office support services and other applications that
facilitate the integration of broadband video programming with a variety of
Internet-enabled services. The integration of 24/7 Connect with the e.merge
technology enables us to deliver campaigns across Web sites, email, electronic
programming guides, wireless, set top boxes and other information appliances via
one interface. We acquired the e.merge technology through our acquisition of
IMAKE Software & Services, Inc. in January 2000. IMAKE is a leading provider of
technology products that facilitate the convergence of Internet technologies
with broadband video programming. IMAKE also provides system integration
services and played a key role in the development of 24/7 Connect. The IMAKE
acquisition extends our customer base to telecommunication companies, Internet
service providers, cable service operators and digital entertainment content
providers. Our combined product offerings will enable Web publisher clients to
develop enhanced broadband and wireless content, and advertising capabilities.
IMAKE's current customers include the americast consortium (The Walt Disney
Corporation, GTE, Ameritech, Bell South and Southern New England
Telecommunications), Bell Atlantic, MCI Worldcom, Motorola and Associated Press.
o PROFILZ. We are in the process of building Profilz, an online database of
Web user profiles, that we expect to employ with our ad serving technology to
deliver ads based on demographic profiles. We will compile opt-in data for
Profilz through agreements with our Web site clients that have a database of
registered users as well as through our strategic relationships with Naviant
Technology Solutions, Inc. and others. With these partners, and with user
consent, we may set cookies and retrieve basic user information, which may
include name, address, city, state, zip code and e-mail address. To complete the
demographic and lifestyle profile of these records, with a user's consent, we
will be able to match such profiles with a Naviant file that contains more than
200 opt-in demographic and lifestyle data characteristics on over 100 million
U.S. households. Since advertisers seek to reach consumers who fit their
demographically-profiled target, our Profilz database will provide online
advertisers the ability to execute highly targeted, database marketing campaigns
based on consumers' lifestyles and interests, and track the effectiveness of the
campaigns markets.
PRIVACY PROTECTION
The growth of our business and of the Internet depends on user trust in the
integrity of the Internet. We believe that fostering user confidence in online
privacy is an integral component of our mission to deliver the right message to
the right user at the right time. We have been, and intend to continue to be, a
leader in providing notice and choice to users about our use of non-personally
identifiable information collected about them in the delivery of Internet
advertising. With the development of our Profilz database, we are developing
ways to provide notice to users about the marketing uses of personally
identifiable information collected online and the choice not to participate.
In associating online and offline information about a user, we believe we have
an obligation to the user community to protect their privacy. Therefore, in
connection with our Profilz database and products currently under development,
we will not associate any personally identifiable information about a user with
his or her Internet browser unless that user has first been provided with notice
about the collection and use of personally identifiable information about that
user, and the choice not to participate. In addition, we believe that some
sensitive information, such as health-related information, credit information or
information regarding children, is inappropriate for advertising targeting, and
we will not make that sensitive information part of our targeting systems
without the express affirmative consent of the user or the user's legal
guardian, in the case of a child.
We built our 24/7 Connect technology with user privacy concerns in mind. Connect
for Advertisers and Publishers offers users a selective opt-out that makes it
impossible for us to associate any online behavior with the user's browser or to
associate any personally identifiable information with a browser that has opted
out, and we intend to make this feature available in 24/7 Connect for Networks
as promptly as practicable. This opt-out is available to all users, whether or
not we have any personally identifiable information linked to that person's
browser. We call this opt-out selective because, unlike deleting cookies, our
opt-out only impacts our ability to recognize a user. None of the user's other
personalization efforts (e.g., customized home pages) are affected.
Page 12
As a founding member of the Network Advertising Initiative, we are working
closely with the industry and government groups in developing industry
self-regulating principles for the collection and use of user information by
network advertising companies. Further, we actively monitor privacy laws and
regulations, and endeavor to comply with all applicable privacy requirements.
24/7 MEDIA SALES ORGANIZATION
We believe we maintain one of the largest Internet advertising sales
organizations. We sell services worldwide from 50 offices in 27 countries
through a sales and marketing organization which included approximately 310
sales professionals as of December 31, 1999. In the United States, these
employees are located at our headquarters in New York and our offices in
Atlanta, Boston, Chicago, Dallas, Detroit, Houston, Los Angeles, Miami, New
Jersey, San Francisco, Seattle, Silicon Valley and the Washington, D.C.
area.
Globally, we also have offices in Argentina, Australia, Belgium, Brazil, Canada,
China, Denmark, Finland, France, Germany, Holland, Japan, Italy, Korea,
Malaysia, Mexico, Norway, Peru, Portugal, Singapore, South Korea, Spain, Sweden,
Taiwan, Thailand and the United Kingdom. Advertisers typically purchase
advertising under written purchase order agreements that run for a limited time.
We believe that the terms of our purchase order agreements are consistent with
industry practice. These agreements provide for our indemnification by the
advertiser for breach of representations and warranties and limit the right of
the advertiser to cancel or modify a campaign once commenced. We to sell
sponsorship advertising whereby an advertiser enters into a long-term agreement
with a single Web site, typically with exclusivity and renewal privileges and
restrictions on the advertisers' ability to cancel the agreement. Sponsorship
advertising involves a greater degree of integration among our company, the
advertiser and our Web sites.
We believe that we have a competitive advantage due to the geographic breadth of
our sales force and our ability to continually improve our sales and marketing
capabilities. We continuously leverage the substantial media expertise of our
management team to maximize the value of ad campaigns for both our advertisers
and our Web sites. We also employ a Web site relationship department that
surveys our Web sites and monitors qualitative indicators of service levels in
order to continuously improve our customer service.
We believe that advertiser awareness of our company and our services is critical
to our success. As a result, we seek to continually communicate with advertisers
and advertising agencies through our Web site, trade publication advertisements,
public relations, direct mail, ongoing customer communications programs,
promotional activities, trade shows and online advertisements over our networks
and on third party Web sites.
INTERNATIONAL OPERATIONS
Our organization is a global one, and we intend to continue to expand our global
reach by acquiring or entering into strategic alliances with existing Internet
advertising networks in other foreign. In January 1999, we acquired a 60%
interest in 24/7 Media Europe Ltd., formerly known as InterAd Holdings Limited,
that operates the 24/7 Network in Europe, and we acquired 100% of the remaining
interest in 24/7 Media Europe in January 2000. We acquired our operations in
Canada from our acquisition of Clickthrough Interactive in July 1999. In October
1998, we entered into an agreement with chinadotcom corporation to jointly
develop the 24/7 Network in Asia. We collaborate with chinadotcom in expanding
and training its China and Hong Kong-based sales force as well as recruiting Web
sites for the network. We will receive royalties from all sales through the 24/7
Network for a period of between seven and ten years. We also acquired an equity
stake in Chinadotcom that currently represents an interest of 6.4% of the
company.
INTELLECTUAL PROPERTY
Intellectual property is critical to our success, and we rely upon patent,
trademark, copyright and trade secret laws in the United States and other
jurisdictions to protect our proprietary rights and intellectual property. We
have received two patents, and we have filed and intend to file additional
applications with the United States Patent and
Page 13
Trademark Office, to protect aspects of our 24/7 Connect and other technologies.
We have also applied to register our trademarks both domestically and
internationally. These trademark registrations and patent applications may not
be approved or granted and may be challenged by others or invalidated through
administrative process or litigation. Patent, trademark, copyright and trade
secret protection may not be available in every country in which our services
are distributed or made available. In addition, we protect our proprietary
rights through the use of confidentiality agreements with employees, consultants
and affiliates.
Profilz will collect demographic profiles of Internet users and the ad serving
technology we employ collects and uses data derived from user activity on our
networks and our Web sites. This data is intended to be used for advertisement
targeting and for predicting advertisement performance. Although we believe that
we have the right to use such data, trade secret, copyright or other protection
may not be available for such information or others may claim rights to such
information. Further, under our contracts with Web publishers using our
services, we are obligated to keep information regarding the Web publisher
confidential.
COMPETITION
The market for interactive marketing solutions is intensely competitive. We
expect this competition to continue to increase. Competition may also increase
as a result of industry consolidation. We compete for Internet advertising
revenues with large Web publishers and Web portals, such as America Online,
Excite@Home, Go Network, Lycos, Microsoft Network and Yahoo!. We also compete
with the traditional advertising media including television, radio, cable and
print for a share of advertisers' total advertising budgets.
The 24/7 Network competes for Web site clients with a variety of Internet
advertising networks, including DoubleClick, Engage Technologies (which is
majority owned by CMGI, Inc. and has agreed to acquire both AdSmart and
Flycast), L90 and Real Media. Our 24/7 Mail business competes for list
management clients with Message Media, NetCreations and YesMail (a unit of
CMGI). In the third party adserving business, we compete with DoubleClick,
AdForce (a unit of CMGI), AdKnowledge (a unit of Engage Technologies), Avenue A
and MatchLogic. We also have additional regional competitors in each of our
business lines. We encounter competition from a number of other sources,
including content aggregators, companies engaged in advertising sales networks,
advertising agencies, and other entities that facilitate Internet advertising.
Many of our existing competitors, as well as a number of potential new
competitors, have longer operating histories, greater name recognition, larger
customer bases and significantly greater financial, technical and marketing
resources than we do.
EMPLOYEES
As of December 31, 1999, we employed approximately 470 persons worldwide,
including approximately 310 in sales, marketing and customer support, 50 in
technology and product development, and 110 in accounting, human resources and
administration. We are not subject to any collective bargaining agreements and
believe that we enjoy a good relationship with our employees.
RECENT DEVELOPMENTS
ACQUISITION OF SABELA MEDIA, INC.
On January 9, 2000, we acquired Sabela Media, Inc., a global ad serving,
tracking and analysis company with products for online advertisers and Web
publishers, for approximately $70 million. We acquired all of the issued and
outstanding shares of capital stock of Sabela in a merger transaction whereby a
subsidiary of 24/7 Media was merged with and into Sabela.
Sabela's sophisticated, real-time user profiling technology, called 24/7 Connect
for Advertisers and Publishers, uses unique filtering and analysis tools to
allow online advertisers to match their messages with key audiences on a true
one-to-one basis. Such adaptive targeting technology enables advertisers to
react to specific changes in a user's
Page 14
profile on an instantaneous basis. Sabela currently serves top-tier worldwide
customers that include Western Initiative Media, House of Blues, OzEmail, IDG
Communications and TMP Worldwide. We have integrated Sabela's business and
employees into our 24/7 Technology Solutions Group.
ACQUISITION OF IMAKE SOFTWARE & SERVICES, INC.
On January 13, 2000, we acquired IMAKE Software and Services, Inc., for
approximately $80 million, including contingent consideration. IMAKE is a
provider of technology products that facilitate the convergence of Internet
technologies with broadband video programming. We acquired all of the issued and
outstanding shares of capital stock of IMAKE in a merger transaction whereby a
subsidiary of 24/7 Media was merged with and into IMAKE.
IMAKE's flagship e.merge(TM) product offers a fully integrated, customizable
suite of business applications designed to manage marketing campaigns across
multiple forms of electronic media. e.merge provides real-time targeted
marketing, complete back office support services and other applications that
facilitate the integration of broadband video programming with a variety of
Internet-enabled services. IMAKE also provides system integration services and
played a key role in the development of 24/7 Connect, 24/7 Media's next
generation online ad serving and management system. IMAKE's current customers
include the americast consortium (The Walt Disney Corporation, GTE, Ameritech,
Bell South and Southern New England Telecommunications), Bell Atlantic, MCI
Worldcom, Motorola and Associated Press. The integration of 24/7 Connect with
IMAKE's e.merge technology enables 24/7 Media to deliver campaigns across Web
sites, email, electronic programming guides, wireless, set top boxes and other
information appliances via one interface. The IMAKE acquisition extends 24/7
Media's customer base to telecommunication companies, Internet service
providers, cable service operators and digital entertainment content providers.
24/7 Media's product offerings will enable Web publisher clients to develop
enhanced broadband and wireless content, and advertising capabilities.
ACQUISITION OF AWARDTRACK, INC.
On February 11, 2000, we acquired AwardTrack, Inc. ("AwardTrack"), a privately
held California corporation, for approximately $70 million. We acquired all of
the issued and outstanding shares of capital stock of AwardTrack in a merger
transaction whereby a subsidiary of 24/7 Media was merged with and into
AwardTrack.
AwardTrack offers a turnkey private label loyalty customer relationship
management (CRM) program that enables Web retailers and content sites to issue
points to Web users as a reward for making purchases, completing surveys or
investigating promotions. These points can be issued, redeemed and exchanged in
real-time for points in programs of other AwardTrack partners using our
proprietary technology. What separates AwardTrack from other technologies is its
ability to allow users to not only combine aggregate points from several rewards
programs automatically, but to also transfer points in real-time between
participating awards programs. For example, two competing airlines may have a
rewards program that can be redeemed at the same hotel chain. If a consumer does
not have enough air miles from one airline program to qualify for a night's stay
at the hotel, they can transfer air miles from one or several airlines to make
up the difference. This proprietary feature can be licensed to portals, content
sites and e-commerce sites to create an unrivaled sticky application.
POTENTIAL ACQUISITION OF EXACTIS.COM, INC.
On February 29, 2000, we announced that we entered into a merger agreement with
Exactis.com, Inc., a publicly traded Delaware corporation and a provider of
permission-based precision e-mail marketing and communication outsourcing
solutions, in a stock-for-stock transaction. Pursuant to an agreement and plan
of merger dated February 29, 2000, a wholly owned subsidiary of our company will
merge with and into Exactis.com. At the effective time of the merger, expected
to be in the second quarter of this year, each issued and outstanding share of
Exactis.com common stock will be converted into the right to receive 0.60 shares
of 24/7 Media common stock. We also expect that all outstanding warrants issued
by Exactis.com will be converted into our common stock at the same exchange
ratio of 0.60, and we expect to assume all outstanding stock options of
Exactis.com at the closing of the merger. The consummation of the merger is
subject to various conditions precedent, including:
o the adoption of the merger agreement by the stockholders of
Exactis.com,
o the approval of the issuance of our common stock in the merger by
our stockholders; and
Page 15
o the expiration or early termination of the waiting period
required under the Hart-Scott-Rodino Antitrust Improvements Act
of 1976, as amended.
Page 16
ITEM 2. PROPERTIES.
Our principal executive offices are located at 1250 Broadway, New York, New
York. They consist of approximately 41,000 square feet under a lease that
expires in 2008 and provides for total annual rent of approximately $1,200,000,
subject to increase annually to reflect increases in operating expenses.
In addition, we lease office space in the following domestic locations:
Atlanta, Georgia Boston, Massachusetts
Chicago, Illinois Dallas, Texas
Detroit, Michigan Fairfax, Virginia
Houston, Texas Los Angeles, California
Miami, Florida Mountain View, California
Red Bank, New Jersey Rockville, Maryland
San Francisco, California Seattle, Washington
Furthermore, we lease office space in the following countries for our
international operations:
Argentina Korea
Australia Japan
Belgium Malayasia
Brazil Mexico
Canada Norway
China Peru
Denmark Portugal
England Singapore
Finland South Korea
France Spain
Germany Sweden
Holland Taiwan
Italy Thailand
Hong Kong
We are continually evaluating our facilities requirements.
Our technology software and hardware are housed at GlobalCenter, Inc. in
Herndon, Virginia and New York, New York, Exodus Communications, Inc. in
Sterling, Virginia, Exodus Communication, PLC in London, UUNet Australia Pty,
Ltd in Sydney, Australia and Digital Islands, Inc. in Hong Kong. Our agreements
with these organizations provide for Internet connectivity services, tape
rotation, off-site storage services, facilities management, and the lease of
secure space to store and operate this equipment. In GlobalCenter, the cost of
leasing hardware and software is included in the pricing, but in the other
locations the hardware and software costs are managed by us. Our agreements with
these organizations include a "99% Uptime Guarantee." Downtime results in
certain returns of payment to us and gives rise to a right of termination by us.
In the future, we will be expanding our utilization of Digital Islands, Inc. and
other organizations to ensure the continued support of our present and future
customers and maintain our levels of redundancy.
ITEM 3. LEGAL PROCEEDINGS.
In December 1999, DoubleClick, Inc. filed a patent infringement lawsuit against
our subsidiary, Sabela Media, Inc. in the United States District Court for the
Southern District of New York. The suit alleges that Sabela is infringing, and
inducing and contributing to the infringement by third parties of, a patent held
by DoubleClick entitled "Method for Delivery, Targeting and Measuring
Advertising Over Networks". DoubleClick is seeking treble damages in an
unspecified amount, a preliminary and permanent injunction from further alleged
infringement and attorneys' fees and costs. This litigation can be expected to
result in significant expenses to us and the diversion of management time and
other resources, the extent of which cannot be quantified with any reasonable
accuracy given
Page 17
the early stage of this litigation. This case is in the early stages of
discovery. We believe we have meritorious defenses to this lawsuit and intend to
defend ourselves vigorously.
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.
There were no matters submitted to a vote of security holders during the fourth
quarter of 1999.
PART II
ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED
STOCKHOLDER MATTERS.
We have not declared or paid any dividends on our capital stock since our
inception and do not anticipate paying dividends in the foreseeable future. Our
current policy is to retain earnings, if any, to finance the expansion of our
business. The future payment of dividends will depend on the results of
operations, financial condition, capital expenditure plans and other factors
that we deem relevant and will be at the sole discretion of our board of
directors.
Since our initial public offering on August 13, 1998, our common stock has
traded on the Nasdaq National Market under the symbol "TFSM." The following
table sets forth the high and low sales prices of the common stock, for the
periods indicated, as reported by the Nasdaq National Market.
HIGH LOW
------ ------
YEAR ENDED DECEMBER 31, 1998
Third Quarter (from August 14, 1998) ........... 22 3/4 6 1/2
Fourth Quarter ................................. 41 1/4 6 3/8
YEAR ENDED DECEMBER 31, 1999
First Quarter .................................. 59 22 7/8
Second Quarter ................................. 69 5/8 23 7/8
Third Quarter .................................. 48 3/8 21 3/4
Fourth Quarter ................................. 65 1/4 34 3/8
YEAR ENDED DECEMBER 31, 2000
First Quarter (through March 22, 2000) ......... 65 40 3/8
On March 22, 2000, the last reported sale price for our common stock on the
Nasdaq National Market was $47.625. As of March 15, 2000, there were
approximately 420 holders of record of our common stock.
Page 18
ITEM 6. SELECTED CONSOLIDATED FINANCIAL DATA.
The selected consolidated financial data as of December 31, 1999 and 1998, and
for each of the years in the three-year period ended December 31, 1999 have been
derived from our audited consolidated financial statements, which are included
elsewhere herein. The selected financial data as of December 31, 1997, 1996 and
1995 and for each of the years in the two-year period ended December 31, 1996
are derived from our audited financial statements, which are not included
herein. We believe that due to the many acquisitions that we made in recent
years, the period to period comparisons for 1995 through 1999 are not meaningful
and should not be relied upon as indicative of future performance. You should
read the selected consolidated financial data stated below in conjunction with
"Management's Discussion and Analysis of Financial Condition and Results of
Operations" and the Consolidated Financial Statements and the related Notes
thereto included elsewhere herein.
For the Years Ended December 31,
-----------------------------------------------------------------
1999 1998 1997 1996 1995
--------- --------- --------- --------- ---------
(In thousands, except for per share amounts)
CONSOLIDATED STATEMENTS OF OPERATIONS DATA:
Revenues:
Network ............................................ $ 81,158 $ 19,744 $ 1,467 $ 1,111 $ 152
Email .............................................. 8,853 1,003 69 -- --
Consulting and license fees ........................ -- 119 1,681 436 --
----------- ----------- ---------- ---------- ----------
Total revenues .................................... 90,011 20,866 3,217 1,547 152
Cost of revenues:
Network ............................................ 61,000 15,970 1,655 1,596 198
Email .............................................. 4,963 179 14 -- --
----------- ----------- ---------- ---------- ----------
Total cost of revenues ............................ 65,963 16,149 1,669 1,596 198
----------- ----------- ---------- ---------- ----------
Gross profit (loss) ................................ 24,048 4,717 1,548 (49) (46)
Operating expenses:
Sales and marketing ................................ 23,396 8,235 1,857 2,364 115
General and administrative ......................... 26,730 9,396 3,258 3,414 679
Product development ................................ 1,891 2,097 1,603 1,617 426
Other expenses ..................................... -- -- 989 -- --
Write-off of acquired in-process technology ........ -- 5,000 -- -- --
Amortization of goodwill and other intangible assets 15,097 5,722 -- -- --
----------- ----------- ---------- ---------- ----------
Total operating expenses .......................... 67,114 30,450 7,707 7,395 1,220
----------- ----------- ---------- ---------- ----------
Loss from operations ................................ (43,066) (25,733) (6,159) (7,444) (1,266)
Interest (expense) income, net ...................... 3,025 576 (154) (38) --
----------- ----------- ---------- ---------- ----------
Net loss before minority interest ................... (40,041) (25,157) (6,313) (7,482) (1,266)
Minority interest in loss of consolidated
subsidiaries ...................................... 979 -- -- -- --
Net loss ............................................ (39,062) (25,157) (6,313) (7,482) (1,266)
Cumulative dividends on mandatorily
convertible preferred stock ........................ -- (276) -- -- --
----------- ----------- ---------- ---------- ----------
Net loss attributable to common stockholders ........ $ (39,062) $ (25,433) $ (6,313) $ (7,482) $ (1,266)
=========== =========== ========== ========== ==========
Basic and diluted net loss per common share ......... $ (1.96) $ (2.48) $ (3.50) $ (4.24) $ (1.22)
=========== =========== ========== ========== ==========
Weighted average common shares outstanding........... 19,972,446 10,248,677 1,802,235 1,765,053 1,036,634
=========== =========== ========== ========== ==========
CONSOLIDATED BALANCE SHEET DATA:
Cash and cash equivalents ........................... $ 42,786 $ 34,049 $ 121 $ 1,847 $ 216
Working capital (deficit) ........................... 41,189 31,290 (1,668) (232) (235)
Intangible assets, net .............................. 62,398 10,935 -- -- --
Total assets ........................................ 534,012 63,108 1,463 4,687 713
Long-term debt ...................................... -- -- 2,317 -- --
Obligations under capital leases, excluding
current installments ............................... 13 34 80 -- --
Total stockholders' equity (deficit) ................ 397,791 51,087 (2,947) 1,888 462
Page 19
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS.
GENERAL
We are a leading global provider of end-to-end advertising and marketing
solutions for Web publishers, online advertisers, advertising agencies,
e-marketers and e-commerce merchants. We provide a comprehensive suite of media
and technology products and services that enable such Web publishers, online
advertisers, advertising agencies and e-marketers to attract and retain
customers worldwide, and to reap the benefits of the Internet and other
electronic media. Our solutions include advertising and direct marketing sales,
ad serving, promotions, email list management, email list brokerage, email
delivery, data analysis, loyalty marketing and convergence solutions, all
delivered from our industry-leading data and technology platforms. Our 24/7
Connect ad serving technology solutions are designed specifically for the
demands and needs of advertisers and agencies, Web publishers and e-commerce
merchants. Commencing in 2000, our business will be organized into three
principal lines of business:
o 24/7 Network,
o 24/7 Mail, and
o 24/7 Technology Solutions.
Through our global advertising network, 24/7 Media provides a full suite of
interactive marketing solutions and services. Through the 24/7 Network, we serve
more than 3.9 billion ad impressions per month on more than 700 high-profile
sites globally. 24/7 Mail, the world's largest permission-based, opt-in email
database, consists of more than 20 million profiles that can be used to deliver
targeted online banner and email campaigns. Our 24/7 Technology Solutions
enables 24/7 Connect to provide advertisers, marketers and Web sites a
centralized ad delivery, ad management and reporting system. Based in New York,
24/7 Media, Inc. has offices in 50 cities in 27 countries.
We generate our revenues primarily by delivering advertisements and promotions
to affiliated Web sites on our networks. We typically sell our advertisements
and deliver our email related services under purchase order agreements with
advertisers which are short-term in nature or subject to cancellation.
The pricing of ads and email messages is based on a variety of factors,
including the gross dollar amount spent on the advertising campaign and the
platform over which the campaign is delivered. We strive to sell 100% of our
inventory through the combination of advertisements sold on a "CPM" basis, which
is the cost to the advertiser to run 1,000 ads, and a "cost-per-action" basis
whereby revenues are generated if the user responds to the ad with an action,
such as an inquiry or a purchase of the product advertised.
We recognize advertising and email revenues in the period that the advertisement
or promotion is delivered, provided that no significant obligations remain. In
nearly all cases, we recognize revenues generated from advertising sales, net of
any commissions paid to advertising agencies on behalf of their clients. We pay
our affiliated Web site clients a fee calculated as a percentage of revenues
generated by advertisements run on the Web site, which amount is included in
cost of revenues. We pay our email list owners a royalty for use of their email
list in our ad campaigns. In addition, we are generally responsible for billing
and collecting for advertisements delivered to our networks.
The period-to-period comparisons of our historical operating results should not
be relied upon as indicative of future performance. Our prospects should be
considered in light of the risks, expenses and difficulties encountered by
companies in the early stages of development, particularly companies in the
rapidly evolving Internet market. Although we have experienced revenue growth in
recent periods, we anticipate that we will incur operating losses for the
foreseeable future due to a high level of planned operating and capital
expenditures. In particular, we expect to increase our operating expenses in
order to expand our sales and marketing organization and to further enhance,
develop, integrate and scale our 24/7 Connect and e.merge technologies.
Page 20
RESULTS OF OPERATIONS - 1999 COMPARED TO 1998
Total revenues increased 331% in 1999 from 1998 due to the explosive growth of
the Internet as a business medium and our rapidly growing position within this
medium on a global basis. In addition to expanding our services geographically
from the U.S. to Canada, Europe and Latin America in 1999, we also extended our
product line beyond the Web site network business to offer opt-in email services
and technology solutions.
REVENUES
NETWORK REVENUES. Our network revenues increased to $81.2 million in 1999 from
$19.7 million in 1998, representing 311% growth. This increase was fueled by a
dramatic expansion in the number of ad impressions sold in the U.S. network
business, a significantly increasing number of Web sites that we represent, and
our expansion globally to Canada, Europe and Latin America. In addition, the
number of advertisers and the amount of advertising spending on the Internet
increased significantly during this period.
EMAIL REVENUES. Our email revenues increased to $8.9 million in 1999 from $1.0
million in 1998, representing 783% growth. This increase was fueled by a
significant expansion in the types of email services that we offer to include
email list management and list brokerage services in addition to our service
bureau offerings, as well as a dramatic increase in the number of opt-in email
addresses under management. The expansion into these new service offerings was
supported by our acquisition of ConsumerNet in the third quarter of 1999. We
believe that strong industry acceptance of opt-in email advertising has promoted
this strong historical growth and will continue to increase our revenue in the
future.
COST OF REVENUES AND GROSS PROFIT
NETWORK COST OF REVENUES AND GROSS PROFIT. The cost of network revenues consists
primarily of fees paid to affiliated Web sites, which are calculated as a
percentage of revenues resulting from ads delivered on our networks. Cost of
revenues also includes third party ad serving costs, depreciation of our ad
serving system and Internet access. Gross profit dollars increased significantly
and the gross margin, which is network gross profit as a percent of total
network revenues, increased to approximately 25% in 1999 from 19% in 1998. The
increase in gross margin was primarily due to more favorable third party ad
serving costs due to renegotiated rates.
EMAIL COST OF REVENUES AND GROSS PROFIT. The cost of email revenues consists
primarily of list provider royalties and delivery costs. Gross profit dollars
increased significantly due to the growth in revenues. Gross margin decreased
from 82% to 44% as the mix of business shifted from service bureau in 1998 to
primarily list management and list brokerage in 1999, each of which has a lower
gross margin.
SALES AND MARKETING EXPENSES. Sales and marketing expenses consist primarily of
sales force salaries and commissions, advertising expenditures and costs of
trade shows, conventions and marketing materials. Sales and marketing expenses
increased in dollar terms; however, as a percentage of revenue the expenses
decreased from 39% in 1998 to 26% in 1999. Sales and marketing expenses
increased as a result of the growth of our business on a global scale and the
resulting additions to sales staff as well as increased marketing expenses. We
expect sales and marketing expenses to increase in dollar terms as we continue
to invest in sales and marketing personnel, expand into new markets and broaden
our visibility; however, we expect that sales and marketing expenses as a
percentage of revenue will decline as our business matures across multiple
product lines and geographic regions.
GENERAL AND ADMINISTRATIVE EXPENSES. General and administrative expenses consist
primarily of compensation, facilities expenses and other overhead expenses
incurred to support the growth of our business. General and administrative
expenses increased in dollar terms; however, as a percentage of revenue the
expenses decreased from 45% in 1998 to 30% in 1999. General and administrative
expenses increased as a result of the growth of our business, the addition of
new personnel and increased operating expenses. We expect general and
administrative expenses to continue to increase due to the additional personnel
and other expenses required to support our anticipated business growth; however,
we expect that general and administrative expenses as a percentage of revenues
will decline as our business matures across multiple product lines and
geographical regions.
Page 21
PRODUCT DEVELOPMENT EXPENSES. Product development expenses consist primarily of
compensation and related costs incurred to further develop our ad serving and
other technology capabilities. Product development expenses decreased in 1999
compared to 1998 as 24/7 Connect, our ad serving solution, reached the
application development stage in March 1999 and we began capitalizing costs
related to the project. We expect to continue to capitalize certain costs
through early 2000 when 24/7 Connect will become fully operational. We continue
to believe that investment in product development, particularly for our broad
range of technology platforms and initiatives, is critical to our strategy of
providing excellent service, and we expect to increase the future amounts spent
on product development.
AMORTIZATION OF GOODWILL AND OTHER INTANGIBLE ASSETS. In 1999, we incurred total
amortization charges of $15.1 million compared to $5.7 million in 1998. The
expense is the amortization of goodwill and other intangible assets related to
the acquisitions of InterAd Holdings Ltd., ClickThrough Interactive, ConsumerNet
and Netbooking OY in 1999 and Petry, Advercomm, Intelligent Interactions,
CardSecure and CliqNow! in 1998.
INTEREST (EXPENSE) INCOME, NET. Interest income, net was $3.0 million in 1999
and $0.6 million in 1998. The increase in interest income was attributable to
interest earned on the cash and cash equivalents from the net proceeds due to
our secondary offering of common stock in May 1999.
MINORITY INTEREST IN LOSS OF CONSOLIDATED SUBSIDIARIES. Minority interest
relates to losses attributable to minority investors in 24/7 Media Europe
N.V. We acquired 24/7 Media Europe N.V. in 1999, and at December 31, 1999 we
owned approximately 58% of the primary common equity.
RESULTS OF OPERATIONS - 1998 COMPARED TO 1997
For the fiscal year ended December 31, 1998, our historical results of
operations reflect the acquisitions of Petry, Advercomm, CliqNow!,
Intelligent Interactions and CardSecure from their respective dates of
acquisition. Interactive Imaginations, our then parent, was merged into us on
April 9, 1998 in a manner similar to a pooling-of-interests. As a result, our
historical results of operations for the fiscal years ended December 31,
1997, 1996 and 1995 represent the results of Interactive Imaginations and do
not reflect any of the operating results of Petry, Advercomm, CliqNow!,
Intelligent Interactions or CardSecure.
During 1997, the historical results of operations of Interactive Imaginations,
the stability and morale of its workforce and overall value of the common stock
were negatively impacted by certain significant factors. Such events included a
class action lawsuit in the second and third quarters of 1997, which resulted in
extraordinary expenses of $232,000 in legal costs, unfavorable publicity to
Interactive Imaginations, a significant diversion of management resources, and
difficulty in obtaining financing to continue its operations.
We do not believe that the historical revenues or expenses for the years 1998
and 1997 as discussed below are reliable or accurate indicators of the future
performance of the combined company.
REVENUES. Total revenues were $20.9 million and $3.2 million for the years ended
December 31, 1998, and 1997, respectively. The increase in 1998 was caused
primarily by the inclusion of the acquired companies' activities and a
significant increase in advertising revenue, offset by a decline in revenues
caused by the cessation of a license agreement with SegaSoft in 1997. We do not
expect to realize meaningful revenues from the SegaSoft agreement in the future.
COST OF REVENUES AND GROSS PROFIT. Cost of revenues was $16.1 million and $1.7
million for the years ended December 31, 1998 and 1997, respectively. The
increase in 1998 was primarily related to increased payments to our Affiliated
Web sites which were caused by growth in advertising revenue and the temporary
increase in rates in connection with our transition to a single ad serving
technology. This increase was offset by reduced ContentZone ad serving costs.
OPERATING EXPENSES. Total operating expenses were $30.5 million and $7.7 million
for the years ended December 31, 1998 and 1997, respectively. The increase from
1997 to 1998 was caused by: higher sales and marketing and general and
administrative expenses resulting from the acquisitions we completed in 1998;
additional operating expenses incurred in anticipation of future growth,
particularly in the number of employees, offices, and other
Page 22
operating expenses to support expanded U.S. operations; amortization of goodwill
and other intangible assets resulting from the acquisitions we completed in
1998; and acquired in-process technology of approximately $5.0 million from the
acquisition of Intelligent Interactions which was immediately charged to
operations in April 1998. The value of the acquired in-process technology was
determined using a combination of a risk-adjusted income approach and an
independent valuation. The acquired in-process technology had not reached the
stage of technological feasibility at the date of acquisition and had no
alternative future use.
QUARTERLY RESULTS OF OPERATIONS--UNAUDITED
Our 1999 results of operations were significantly affected by the rapid growth
of our existing business as well as expansion both geographically and into new
product lines, including through acquisition. The following table presents our
unaudited quarterly results of operations for 1999. We believe that all
necessary adjustments, consisting of normal recurring adjustments, have been
included in the amounts stated below.
Three Months Ended
-----------------------------------------------
March 31, June 30, Sept. 30, Dec. 31,
1999 1999 1999 1999
-------- -------- -------- --------
(In thousands)
Consolidated Statements of Operations Data:
Revenues:
Network ............................................ $ 11,071 $ 16,536 $ 21,861 $ 31,690
Email .............................................. 379 619 2,452 5,403
-------- -------- -------- --------
Total revenues .................................... 11,450 17,155 24,313 37,093
Cost of revenues:
Network ............................................ 8,749 12,815 16,368 23,068
Email .............................................. 47 247 1,379 3,290
-------- -------- -------- --------
Total cost of revenues ............................ 8,796 13,062 17,747 26,358
-------- -------- -------- --------
Gross profit ...................................... 2,654 4,093 6,566 10,735
-------- -------- -------- --------
Operating expenses:
Sales and marketing ................................ 3,494 4,454 6,920 8,528
General and administrative ......................... 3,512 5,220 7,809 10,189
Product development ................................ 922 320 327 322
Amortization of goodwill and other intangible assets 2,258 2,122 4,212 6,505
-------- -------- -------- --------
Total operating expenses .......................... 10,186 12,116 19,268 25,544
-------- -------- -------- --------
Operating loss ..................................... (7,532) (8,023) (12,702) (14,809)
Interest (expense) income:
Interest income .................................. 311 892 1,045 845
Interest expense ................................. (23) (32) (11) (2)
-------- -------- -------- --------
Total interest (expense) income, net ............... 288 860 1,034 843
Minority interest in loss of consolidated
subsidiary ........................................ -- -- -- 979
-------- -------- -------- --------
Net loss ........................................... $ (7,244) $ (7,163) $(11,668) $(12,987)
======== ======== ======== ========
REVENUES. Our revenues increased each quarter primarily due to an increase in
advertising revenue on the 24/7 Network. This increase is due to the same
reasons noted in the year-to-year comparison, that is, a dramatic expansion in
the number of ad impressions sold in the US network business, a significantly
increasing number of Web sites that we represent, and our expansion globally
through acquisition to Canada, Europe and Latin America. In addition to network
revenues, we generated increased revenues through email services. We expect
email to generate a larger percentage of our revenue in the future.
COST OF REVENUES AND GROSS PROFIT. Cost of revenues increased each quarter due
to the growth of our business. Gross margin increased each quarter, reaching
approximately 29% in the fourth quarter. The increase is due to favorable ad
serving costs in the network business, as well as an increasing percentage of
total revenues being generated by email, which enjoys a higher gross margin than
the network business.
SALES AND MARKETING EXPENSES. Sales and marketing expenses increased as a result
of the growth of our business and the resulting additions to sales staff as well
as increased marketing expenses. We expect sales and marketing expenses to
increase as we continue to invest in sales and marketing personnel, expand into
new markets and broaden our visibility.
Page 23
GENERAL AND ADMINISTRATIVE EXPENSES. General and administrative expenses
increased as a result of the growth of our business, the addition of new
personnel and increased operating expenses. We expect general and administrative
expenses to continue to increase due to the additional personnel and other
expenses required to support our anticipated business growth.
PRODUCT DEVELOPMENT EXPENSES. Product development expenses decreased from the
first quarter to the second quarter due to capitalizing development costs for
24/7 Connect. Product development expenses remained consistent for the second
through the fourth quarters as we continued to develop 24/7 Connect. We continue
to believe that investment in product development, particularly for our broad
range of technology platforms and initiatives, is critical to our strategy of
providing excellent service, and we expect to increase the future amounts spent
on product development.
AMORTIZATION OF GOODWILL AND OTHER INTANGIBLE ASSETS. Amortization of goodwill
and other intangible assets relates to acquisitions. The expense increased
during the third and fourth quarters principally due to the acquisition of
ConsumerNet in August of 1999.
INTEREST INCOME. Interest income is attributable to interest earned on cash and
cash equivalents. Interest income increased in the second and third quarters as
cash and cash equivalents were increased.
MINORITY INTEREST IN LOSS OF CONSOLIDATED SUBSIDIARIES. Minority interest
relates to losses attributable to minority investors in 24/7 Media Europe N.V.
We acquired 24/7 Media Europe N.V. in 1999, and at December 31, 1999 we owned
approximately 58%.
LIQUIDITY AND CAPITAL RESOURCES.
At December 31, 1999, we had cash and cash equivalents of $42.8 million versus
$34.0 million at December 31, 1998. Cash and cash equivalents are comprised of
highly liquid short term investments with maturities of three months or less.
The value of investments totaled $366.6 million and $6.6 million at December 31,
1999 and 1998, respectively. These investments generally relate to equity and
cash transfers from us for minority equity ownership positions. Such investments
include, but are not limited to, chinadotcom, ShopNow.com, Naviant, Inc. and
idealab!. We used approximately $45.1 million and $3 million in cash to fund
these investments in 1999 and 1998, respectively. In addition, the Company
acquired majority and full ownership positions in several companies through the
transfer of common stock and cash. These acquisitions included, but were not
limited to InterAd Holdings, Ltd., Netbooking, ClickThrough Interactive and
ConsumerNet during 1999. Cash used for such acquisitions approximated $7.0
million during 1999 and $1.5 million during 1998.
We generated much of our liquidity through our initial public offering that
occurred in 1998 and our secondary offering which occurred in 1999. The initial
public offering and the secondary offering provided us with approximately $44.8
million and $100.5 million, respectively, and was used to finance growth in
operations, acquisitions of subsidiaries and investments discussed above, and
the purchase of property and equipment needed during this growth period. We used
approximately $22.0 million and $14.9 million of cash in operating activities
during 1999 and 1998 generally as a result of our net operating losses, adjusted
for certain non-cash items such as amortization of goodwill and other intangible
assets and non-cash related equity transactions, and also by significant
increases in accounts receivable that were partially offset by increases in
accounts payable and accrued liabilities.
Net cash used by us for investing activities was approximately $70.7 million and
$6.0 million during 1999 and 1998, respectively. In addition to the acquisitions
and investments discussed above, we have continued to develop our infrastructure
through capital expenditures, including capitalized software. Cash used for such
expenditures totaled approximately $18.6 million and $1.5 million for 1999 and
1998, respectively. To the extent we continue to acquire additional ad serving
hardware, make cash investments in other businesses or acquire other businesses,
net cash used in investing activities could increase. Currently, we have various
capital and operating leases relating to the use of computer hardware, software
and office space.
Page 24
The annual lease for our corporate headquarters is approximately $1.2 million
per year. We expect to expand our corporate headquarters space. We believe that
the expenses associated with the additional space will not have a material
effect on our results of operations or financial position. Total rent expense
for 1999 relating to all leases was $3.0 million.
No provision for federal or state income taxes has been recorded because we
incurred net operating losses for all periods presented. At December 31,
1999, we had approximately $56.2 million of US and $8 million of foreign net
operating loss carryforwards available to offset future taxable income; such
carryforwards expire in various years through 2019. As a result of various
equity transactions during 1999, 1998 and 1997, we believe that our company
has undergone an "ownership change" as defined by Section 382 of the Internal
Revenue Code. Accordingly, the utilization of $24.8 million of the net
operating loss carryforward is limited. Due to this limitation, and the
uncertainty regarding the ultimate utilization of this portion of the net
operating loss carryforward, we have not recorded any tax benefit for these
or the foreign net operating losses, and a valuation allowance has been
recorded for these portions of the net deferred tax assets. In connection
with the unrealized gain on the chinadotcom, and ShopNow.com investments
reflected as a separate component of stockholders' equity (deficit) pursuant
to Statement of Financial Accounting Standards No. 115, Accounting for
Certain Investments in Debt and Equity Securities ("SFAS No. 115"), it is
considered more likely than not that $11.3 million of the net operating loss
carryforward at December 31, 1998 will be realized. As a result, the portion
of the valuation allowance relating to the net deferred tax asset associated
with this amount has been released, with the effects netted against the SFAS
115 gain. Similarly, a deferred tax asset was recognized for a $20.1 million
net operating loss incurred in 1999, with the benefit netted against the SFAS
115 gain.
We believe that our current cash and cash equivalent balances will be sufficient
to fund our requirements for working capital and capital expenditures for at
least the next 12 months. To the extent we encounter additional opportunities,
we may need to sell a portion of our current investments in affiliates, or we
may sell additional equity or debt securities which would result in further
dilution of our stockholders.
We expect to invest additional amounts of working capital in our purchased
subsidiaries and majority-owned businesses in 2000 to support their future
operations.
We believe that our current cash and cash equivalent balances will be sufficient
to fund our requirements for working capital and capital expenditures for at
least the next 12 months. To the extent that we encounter unanticipated
opportunities, we may need to raise additional funds sooner, in which case we
may sell additional equity, issue debt securities or convertible debt securities
or borrow funds from banks or other financial sources. Sales of additional
equity or issuances of additional debt securities may result in additional
dilution of our stockholders. We cannot be certain that we will be able to sell
additional equity or issue debt securities in the future or that additional
financing will be available to us when needed on commercially reasonably terms,
or at all.
YEAR 2000 COMPLIANCE
To date our systems and software have not experienced any material disruption
due to the onset of the Year 2000, and we have completed our Year 2000
preparedness activities. However, we cannot assure that we will not experience
disruptions in the future as a consequence of Year 2000 issues. We cannot
quantify the amount of our potential exposure, but do not believe it to be
material.
IMPACT OF RECENTLY ISSUED ACCOUNTING PRONOUNCEMENTS
In June 1999, the FASB issued SFAS No. 137, "Accounting for Derivative
Instruments and Hedging Activity" which delayed the effective date of SFAS 133
to fiscal years beginning after June 15, 2000. SFAS 133 established accounting
and reporting standards for derivative instruments and for hedging activities.
SFAS 133 requires that an entity recognize all derivatives as either assets or
liabilities and measure those instruments at fair value. We have not yet
determined the impact of this pronouncement on our financial position or results
of operations.
Page 25
FORWARD-LOOKING STATEMENTS
This report includes forward-looking statements within the meaning of Section
27A of the Securities Act of 1933, and Section 21E of the Securities Exchange
Act of 1934. We intend such forward-looking statements to be covered by the safe
harbor provisions for forward-looking statements contained in the Private
Securities Litigation Reform Act of 1995, and we are including this statement
for purposes of complying with these safe harbor provisions. We have based these
forward-looking statements on our current expectations and projections about
future events. These forward-looking statements are not guarantees of future
performance and are subject to risks, uncertainties and assumptions, including
those set forth under "Item 7.--Risk Factors".
Words such as "expect", "anticipate", "intend", "plan", "believe", "estimate"
and variations of such words and similar expressions are intended to identify
such forward-looking statements. We undertake no obligation to publicly update
or revise any forward-looking statements, whether as a result of new
information, future events or otherwise. In light of these risks, uncertainties
and assumptions, the forward-looking events discussed in this report might not
occur.
RISK FACTORS
You should carefully consider the following risk factors before you decide to
buy our common stock. These risks may adversely impair our business operations.
WE HAVE A LIMITED OPERATING HISTORY ON WHICH AN INVESTOR CAN EVALUATE OUR
BUSINESS. We were formed as a result of three companies in February 1998. None
of the companies nor any company that we have since acquired had an operating
history of more than four years prior to acquisition or merger. We, therefore,
have an extremely limited operating history. You must consider the risks,
expenses and difficulties typically encountered by companies with limited
operating histories, particularly companies in new and rapidly expanding markets
such as Internet advertising. These risks include our ability to:
o develop new relationships and maintain existing relationships with our
Web sites, advertisers, and other third parties;
o further develop and upgrade our technology;
o respond to competitive developments;
o implement and improve operational, financial and management
information systems; and
o attract, retain and motivate qualified employees.
WE MAY BE UNABLE TO SUCCESSFULLY INTEGRATE THE COMPANIES THAT WE HAVE ACQUIRED.
We were formed in February 1998 to consolidate three Internet advertising
companies and have since acquired or agreed to acquire eleven more companies. In
combining these entities, we have faced risks and continue to face risks of
integrating and improving our financial and management controls, ad serving
technology, reporting systems and procedures, and expanding, training and
managing our work force. This process of integration may take a significant
period of time and will require the dedication of management and other
resources, which may distract management's attention from our other operations.
We intend to continue pursuing selective acquisitions of businesses,
technologies and product lines as a key component of our growth strategy. Any
future acquisition or investment may result in the use of significant amounts of
cash, potentially dilutive issuances of equity securities, incurrence of debt
and amortization expenses related to goodwill and other intangible assets. In
addition, acquisitions involve numerous risks, including:
o the difficulties in the integration and assimilation of the
operations, technologies, products and personnel of an acquired
business;
o the diversion of management's attention from other business concerns;
o the availability of favorable acquisition financing for future
acquisitions; and
Page 26
o the potential loss of key employees of any acquired business.
Our inability to successfully integrate any acquired company could adversely
affect our business.
WE ANTICIPATE CONTINUED LOSSES AND WE MAY NEVER BE PROFITABLE.
We incurred net losses attributable to common stockholders of $39.1 million and
$25.4 million for the years ended December 31,1999 and 1998, respectively. Each
of our predecessors had net losses in every year of their operation. We
anticipate that we will incur operating losses for the foreseeable future due to
a high level of planned operating and capital expenditures. Although our revenue
has grown rapidly in recent periods, such growth may not continue and may not
lead to profitability. Even if we do achieve profitability, we cannot assure you
that we can sustain or increase profitability on a quarterly or annual basis in
the future.
OUR FUTURE REVENUES AND RESULTS OF OPERATIONS MAY BE DIFFICULT TO FORECAST.
Our results of operations may fluctuate significantly in the future as a result
of a variety of factors, many of which are beyond our control. These factors
include:
o the addition of new or loss of existing clients;
o changes in fees paid by advertisers and direct marketers;
o changes in service fees payable by us to owners of Web sites or email
lists, or ad serving fees payable by us to third parties;
o the introduction of new Internet marketing services by us or our
competitors;
o variations in the levels of capital or operating expenditures and
other costs relating to the maintenance or expansion of our
operations, including personnel costs; and
o general economic conditions.
Our future revenues and results of operations may be difficult to forecast due
to the above factors. In addition, our expense levels are based in large part on
our investment plans and estimates of future revenues. Any increased expenses
may precede or may not be followed by increased revenues, as we may be unable
to, or may elect not to, adjust spending in a timely manner to compensate for
any unexpected revenue shortfall. As a result, we believe that period-to-period
comparisons of our results of operations may not be meaningful. You should not
rely on past periods as indicators of future performance. In future periods, our
results of operations may fall below the expectations of securities analysts and
investors, which could adversely affect the trading price of our common stock.
OUR REVENUES ARE SUBJECT TO SEASONAL FLUCTUATIONS.
We believe that our revenues are subject to seasonal fluctuations because
advertisers generally place fewer advertisements during the first and third
calendar quarters of each year and direct marketers mail substantially more
marketing materials in the third quarter each year. Expenditures by advertisers
and direct marketers tend to vary in cycles that reflect overall economic
conditions as well as budgeting and buying patterns. Our revenue could be
materially reduced by a decline in the economic prospects of advertisers, direct
marketers or the economy in general, which could alter current or prospective
advertisers' spending priorities or budget cycles or extend our sales cycle.
OUR BUSINESS MAY NOT GROW IF THE INTERNET ADVERTISING MARKET DOES NOT CONTINUE
TO DEVELOP. The Internet as a marketing medium has not been in existence for a
sufficient period of time to demonstrate its effectiveness. Our business would
be adversely affected if the Internet advertising market fails to continue to
develop. There are currently no widely accepted standards to measure the
effectiveness of Internet marketing other than clickthrough rates, which
generally have been declining. We cannot be certain that such standards will
develop to sufficiently support Internet marketing as a significant advertising
medium. Actual or perceived ineffectiveness of online marketing in general, or
inaccurate measurements or database information in particular, could limit the
long-term growth of online advertising and cause our revenue levels to decline.
BANNER ADVERTISING, FROM WHICH WE CURRENTLY DERIVE MOST OF OUR REVENUES, MAY NOT
BE AN EFFECTIVE ADVERTISING METHOD IN THE FUTURE.
Page 27
The majority of our revenues are derived from the delivery of banner
advertisements. If advertisers determine that banner advertising is an
ineffective or unattractive advertising medium, we cannot assure you that we
will be able to effectively make the transition to any other form of Internet
advertising. Also, there are "filter" software programs that limit or prevent
advertising from being delivered to a user's computer. The commercial viability
of Internet advertising, and our business, results of operations and financial
condition, would be materially and adversely affected by Web users' widespread
adoption of such software.
GROWTH OF OUR BUSINESS DEPENDS ON THE DEVELOPMENT OF ONLINE DIRECT MARKETING.
Adoption of online direct marketing, particularly by those entities that have
historically relied upon traditional means of direct marketing, such as
telemarketing and direct mail, is an important part of our business model.
Intensive marketing and sales efforts may be necessary to educate prospective
advertisers regarding the uses and benefits of our products and services to
generate demand for our direct marketing services. Enterprises may be reluctant
or slow to adopt a new approach that may replace, limit, or compete with their
existing direct marketing systems. In addition, since online direct marketing is
emerging as a new and distinct market apart from online advertising, potential
adopters of online direct marketing services will increasingly demand
functionality tailored to their specific requirements. We may be unable to meet
the demands of our clients.
OUR DEVELOPMENT OF A NEXT GENERATION AD SERVING TECHNOLOGY MAY NOT BE SUCCESSFUL
AND MAY CAUSE BUSINESS DISRUPTION. 24/7 Connect is our proprietary next
generation ad serving technology that is intended to serve as our sole ad
serving solution. We recently launched 24/7 Connect, and to successfully
complete the roll-out of 24/7 Connect, we must, among other things, ensure that
this technology will function efficiently at high volumes, interact properly
with our Profilz database, offer the functionality demanded by our customers and
assimilate our sales and reporting functions. This development effort could fail
technologically or could take more time than expected. Even if we successfully
address all these challenges, we must then work with our Web sites, advertisers
and direct marketing clients to transition them to our new system, which would
also create a risk of business disruption and loss of any of our clients.
LOSS OR FAILURE OF OUR THIRD PARTY AD SERVING TECHNOLOGY COULD DISRUPT OUR
BUSINESS. Unless and until the complete roll-out and transition to 24/7 Connect
is complete, we will be partially dependent on AdForce, Inc. to deliver ads to
our networks and Web sites. If such service becomes unavailable or fails to
serve our ads properly or fails to produce the frequent operational reports
required, our business would be adversely affected. Additionally, our use of
multiple systems to serve ads requires us to employ significant effort to
prepare information for billing, client statements and financial reporting. We
are upgrading our systems to integrate a new accounting system with our ad
serving technologies to improve our accounting, control and reporting methods.
Our inability to upgrade our existing reporting systems and streamline our
procedures may cause delays in the timely reporting of financial information.
LOSS OF OUR MAJOR WEB SITES WOULD SIGNIFICANTLY REDUCE OUR REVENUES.
The 24/7 Network generates substantially all of our revenues and it consists of
a limited number of our Web sites that have contracted for our services under
agreements cancelable generally upon a short notice period. For the twelve month
periods ended December 31, 1999 and 1998, approximately 32% and 47%,
respectively, of our total revenues were derived from advertisements on our top
ten Web sites. For the twelve month period ended December 31, 1999, the top ten
Web sites included AT&T WorldNet Service, Mapquest.com, Havas Interactive,
Netscape Communications, Earthlink Network, Goto.com, Small World Sports,
AllAdvantage.com, Multi-Player Games Network and World Gaming Corp.] We
experience turnover from time to time among our Web sites, and we cannot be
certain that the Web sites named above remain or will remain associated with us.
Our business, results of operations and financial condition would be materially
adversely affected by the loss of one or more of the Web sites that account for
a significant portion of our revenue from the 24/7 Network.
LOSS OF OUR ADVERTISERS OR AD AGENCIES WOULD REDUCE OUR REVENUES.
We generate our revenues from a limited number of advertisers and ad agencies
that purchase space on our Web sites. We expect that a limited number of these
entities may continue to account for a significant percentage of our
Page 28
revenues for the foreseeable future. For the twelve month period ended December
31, 1999, our top ten advertisers and ad agencies accounted for approximately
26% of our total revenues.
ADVERTISERS AND AD AGENCIES TYPICALLY PURCHASE ADVERTISING UNDER PURCHASE ORDER
AGREEMENTS THAT RUN FOR A LIMITED TIME. Typically, we enter into short-term
contracts with advertisers and ad agencies. Since these contracts are
short-term, we will have to negotiate new contracts or renewals in the future
that may have terms that are not as favorable to us as the terms of existing
contracts. We cannot be certain that current advertisers and ad agencies will
continue to purchase advertising from us or that we will be able to attract
additional advertisers and ad agencies successfully, or that agencies and
advertisers will make timely payment of amounts due to us. In addition, current
and potential competitors have established or may establish cooperative
relationships among themselves or with third parties to increase the ability of
their products or services to address the needs of our prospective clients.
OUR FAILURE TO SUCCESSFULLY COMPETE MAY HINDER OUR GROWTH.
The markets for Internet advertising and related products and services are
intensely competitive and such competition is expected to increase. Our failure
to successfully compete may hinder our growth. We believe that our ability to
compete depends upon many factors both within and beyond our control, including:
o the timing and market acceptance of new products and enhancements of
existing services developed by us and our competitors;
o changing demands regarding customer service and support;
o shifts in sales and marketing efforts by us and our competitors; and
o the ease of use, performance, price and reliability of our services
and products.
Many of our competitors have longer operating histories, greater name
recognition, larger customer bases and significantly greater financial,
technical and marketing resources than ours. In addition, current and potential
competitors have established or may establish cooperative relationships among
themselves or with third parties to increase the ability of their products or
services to address the needs of our prospective clients. We cannot be certain
that we will be able to successfully compete against current or future
competitors. In addition, the Internet must compete for a share of advertisers'
total budgets with traditional advertising media, such as television, radio,
cable and print, as well as content aggregation companies and other companies
that facilitate Internet advertising. To the extent that the Internet is
perceived to be a limited or ineffective advertising or direct marketing medium,
advertisers and direct marketers may be reluctant to devote a significant
portion of their advertising budgets to Internet marketing, which could limit
the growth of Internet marketing.
WE MAY BE UNABLE TO CONTINUE TO SUCCESSFULLY MANAGE RAPID GROWTH.
We continue to increase the scope of our operations both domestically and
internationally, in both sales and marketing as well as technological
development. We expect that we will need to continue to improve our financial
and managerial controls, reporting procedures and systems. We have experienced
rapid growth and expansion in operations that have placed a significant strain
on our managerial, operational and financial resources. We expect the number of
employees to increase in the future. To successfully compete in the evolving
Internet industry, we must:
o continue to improve our financial and management controls;
o enhance our reporting systems and procedures;
o continue to scale our ad serving systems and upgrade their functional
capabilities; and expand, train and manage our work force; and
o expand, train, retain and manage our work force.
We cannot be certain that our systems, procedures or controls will be adequate
to support our expanding operations, or that management will be able to respond
effectively to such growth. Our future results of operations also depend on the
expansion of our sales, marketing and customer support departments.
OUR INTERNATIONAL EXPANSION MAY POSE LEGAL AND CULTURAL CHALLENGES.
We have operations in a number of international markets, including Canada,
Europe, Asia, Australia and Latin America. We intend to continue to expand our
international operations and international sales and marketing
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efforts. To date, we have limited experience in marketing, selling and
distributing our solutions internationally. International operations are subject
to other risks, including:
o changes in regulatory requirements;
o reduced protection for intellectual property rights in some countries;
o potentially adverse tax consequences;
o general import/export restrictions relating to encryption technology
and/or privacy;
o difficulties and costs of staffing and managing foreign operations;
o political and economic instability;
o fluctuations in currency exchange rates; and
o seasonal reductions in business activity during the summer months in
Europe and certain other parts of the world.
In addition to these factors, due to our minority stake in the 24/7 Network in
Asia, we are relying on chinadotcom corporation to conduct operations, build the
network, aggregate Web publishers and coordinate sales and marketing efforts.
The success of the 24/7 Network in Asia is directly dependent on the success of
chinadotcom corporation and its dedication of sufficient resources to our
relationship.
IF WE LOSE OUR CEO OR OTHER SENIOR MANAGERS WE MAY NOT BE ABLE TO GROW.
Our success depends upon our senior management and key sales and technical
personnel, particularly David J. Moore, Chief Executive Officer. The loss of the
services of one or more of these persons could materially adversely affect our
ability to develop our business. Our success also depends on our ability to
attract and retain qualified technical, sales and marketing, customer support,
financial and accounting, and managerial personnel. Competition for such
personnel in the Internet industry is intense, and we cannot be certain that we
will be able to retain our key personnel or that we can attract, integrate or
retain other highly qualified personnel in the future. We have experienced in
the past, and may continue to experience in the future, difficulty in hiring and
retaining candidates with appropriate qualifications, especially in sales and
marketing positions. Although we have not experienced any material impact from
the difficulty in hiring and retaining qualified employees, we may be materially
impacted in the future from such hiring difficulties.
DEPENDENCE ON PROPRIETARY RIGHTS AND RISK OF INFRINGEMENT.
Our success and ability to compete are substantially dependent on our internally
developed technologies and trademarks, which we protect through a combination of
patent, copyright, trade secret and trademark law. We have received two patents
in the United States, and have filed and intend to file additional patent
applications in the United States. In addition, we apply to register our
trademarks in the United States and internationally. We cannot assure you that
any of our patent applications or trademark applications will be approved. Even
if they are approved, such patents or trademarks may be successfully challenged
by others or invalidated. If our trademark registrations are not approved
because third parties own such trademarks, our use of such trademarks will be
restricted unless we enter into arrangements with such third parties that may be
unavailable on commercially reasonable terms.
We generally enter into confidentiality or license agreements with our
employees, consultants and corporate partners, and generally control access to
and distribution of our technologies, documentation and other proprietary
information. Despite our efforts to protect our proprietary rights from
unauthorized use or disclosure, parties may attempt to disclose, obtain or use
our solutions or technologies. We cannot assure you that the steps we have taken
will prevent misappropriation of our solutions or technologies, particularly in
foreign countries where laws or law enforcement practices may not protect our
proprietary rights as fully as in the United States.
We have licensed, and we may license in the future, elements of our trademarks,
trade dress and similar proprietary rights to third parties. While we attempt to
ensure that the quality of our brand is maintained by these business partners,
such partners may take actions that could materially and adversely affect the
value of our proprietary rights or our reputation. We cannot assure you that any
of our proprietary rights will be viable or of value in the future since the
validity, enforceability and scope of protection of certain proprietary rights
in Internet-related industries is uncertain and still evolving.
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INTELLECTUAL PROPERTY INFRINGEMENT CLAIMS COULD HINDER OUR ABILITY TO DELIVER
ADVERTISEMENTS OVER THE INTERNET. We may be subject to claims of alleged
infringement of the trademarks and other intellectual property rights of third
parties by us or the Web publishers with Web sites in the 24/7 Network. Such
claims and any resultant litigation could subject us to significant liability
for damages and could result in the invalidation of our proprietary rights. In
addition, even if we prevail, such litigation could be time-consuming and
expensive to defend, and could result in the diversion of our time and
attention, any of which could materially and adversely affect our business,
results of operations and financial condition. Any claims or litigation from
third parties may also result in limitations on our ability to use the
trademarks and other intellectual property subject to such claims or litigation
unless we enter into arrangements with the third parties responsible for such
claims or litigation which may be unavailable on commercially reasonable terms.
In December 1999, DoubleClick, Inc. filed a patent infringement lawsuit against
our subsidiary, Sabela Media, Inc. in the United States District Court for the
Southern District of New York. The suit alleges that Sabela is infringing, and
inducing and contributing to the infringement by third parties of, a patent held
by DoubleClick entitled "Method for Delivery, Targeting and Measuring
Advertising Over Networks". DoubleClick is seeking treble damages in an
unspecified amount, a preliminary and permanent injunction from further alleged
infringement and attorneys' fees and costs. This litigation can be expected to
result in significant expenses to us and the diversion of management time and
other resources, the extent of which cannot be quantified with any reasonable
accuracy given the early stage of this litigation. In addition, some of our
contracts with Web publishers require us to indemnify the Web publishers for
losses they incur arising from any infringement by our ad serving technology of
a third party's intellectual property rights. If DoubleClick is successful in
its claims against Sabela or files a similar suit against us, we may be hindered
or even prevented from competing in the Internet advertising market and our
operations could be severely harmed. The DoubleClick suit could result in
limitations on how we implement our 24/7 Connect for Advertisers and Publishers
product, delays and costs associated with redesigning our 24/7 Connect for
Advertisers and Publishers product and payments of license fees and other
monies. An injunction obtained by DoubleClick could eliminate our ability to
deliver advertisements over the Internet through our 24/7 Connect for
Advertisers and Publishers product. If DoubleClick is successful in its claims
against Sabela, we cannot assure you that we would be able to enter into a
licensing agreement with DoubleClick on commercially reasonable terms, if at all
for our 24/7 Connect for Advertisers and Publishers product. In that case, we
would be required to alter our technology in a way that would not infringe the
DoubleClick patent, and we cannot assure you that these alterations would be
successful.
INTELLECTUAL PROPERTY LIABILITY.
We may be liable for content available or posted on the Web sites of our
publishers. We may be liable to third parties for content in the advertising we
serve if the music, artwork, text or other content involved violates the
copyright, trademark or other intellectual property rights of such third parties
or if the content is defamatory. Any claims or counterclaims could be time
consuming, result in costly litigation or divert management's attention.
PRIVACY CONCERNS MAY PREVENT US FROM COLLECTING DEMOGRAPHIC OR OTHER
CONSUMER DATA.
Our 24/7 Connect technology targets advertising to users through the use of
identifying data, or "cookies" and other non-personally-identifying information.
24/7 Connect enables the use of cookies to deliver targeted advertising, to help
compile demographic information, and to limit the frequency with which an
advertisement is shown to the user. Any reduction or limitation in the use of
cookies could limit the effectiveness of our sales and marketing efforts and
impair our targeting capabilities. Due to privacy concerns, some Internet
commentators, advocates and governmental bodies have suggested that the use of
cookies be limited or eliminated. The effectiveness of our 24/7 Connect
technology to deliver targeted advertisements could be limited by any regulation
or limitation in the collection or use of information regarding Internet users.
Since many of the limitations are still in the proposal stage, we cannot yet
determine the full impact of these regulations on our business.
In addition, we are developing our Profilz database to collect data derived from
user activity on our networks and from other sources. We collect and compile
information in databases for the product offerings of all our businesses.
Individuals or entities may claim in the future, that our collection of this
information is illegal. Although we believe that we have the right to use and
compile the information in these databases, we cannot assure you that our
ability to do so will remain lawful, that any trade secret, copyright or other
intellectual property protection will be available for our databases, or that
statutory protection that is or becomes available for databases will enhance our
rights. In
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addition, others may claim rights to the information in our databases. Further,
pursuant to our contracts with Web publishers using our solutions, we are
obligated to keep certain information regarding each Web publisher confidential
and, therefore, may be restricted from further using that information in our
business.
CHANGES IN LAWS AND STANDARDS RELATING TO DATA COLLECTION AND USE PRACTICES AND
THE PRIVACY OF INTERNET USERS AND OTHER INDIVIDUALS COULD HARM OUR BUSINESS.
Growing public concern regarding privacy and the collection, distribution and
use of information about individuals has led to increased federal and state
scrutiny and legislative and regulatory activity. In addition, the
high-technology and direct marketing industries are considering various new,
additional or different self-regulatory standards. This focus, and any
legislation, regulations or standards promulgated, impacts us.
The U.S. federal and various state governments have recently proposed
limitations on the collection and use of information regarding Internet users.
In October 1998, the European Union adopted a directive that may limit our
collection and use of information regarding Internet users in Europe. Various
technology and direct marketing industry groups have also been addressing this
issue. The Network Advertising Initiative, an industry self-regulatory group
comprised of third-party ad servers, including us, has proposed a series of
self-regulatory principles. We cannot assure you that the Federal Trade
Commission and the Department of Commerce will endorse these principles, and the
position that these agencies adopt may be more adverse to us than those
currently under discussion. Other trade associations are active as well. The
Online Privacy Alliance, a broad coalition of high-technology companies, is
examining fair information practices and may offer proposals for industry
acceptance. The Direct Marketing Association, or DMA, the leading trade
association of direct marketers, has adopted guidelines regarding the fair use
of information which it recommends that industry participants, including us,
follow.
We are also subject to various federal and state regulations concerning the
collection and use of information regarding individuals. These laws include the
Children's Online Privacy Protection Act, and state laws which limit or preclude
the use of voter registration and drivers license information, as well as other
laws that govern the collection and use of consumer credit information. Although
our compliance with applicable federal and state laws, regulations and industry
guidelines has not had a material adverse effect on us, governments, trade
associations and industry self-regulatory groups may enact more burdensome laws,
regulations and guidelines, including antitrust and consumer privacy laws, for
us and our clients. These regulations and guidelines could materially and
adversely affect the business, financial condition and results of operations of
our business.
Furthermore, computer users may also use software designed to filter or prevent
the delivery of advertising to their computers. We cannot assure you that the
number of computer users who employ filtering software will not increase or that
additional Web publishers will not seek contractual provisions barring us from
developing profiles of users of their Web sites, either of which could
materially and adversely affect our business, results of operations and
financial condition.
Also, as a consequence of governmental legislation or regulation or enforcement
efforts or evolving standards of fair information collection practices, we may
be required to make changes to our products or services in ways that could
diminish the effectiveness of the product or service or its attractiveness to
potential customers, which could materially and adversely affect our business,
financial condition or results of operations.
CHANGES IN GOVERNMENT REGULATION COULD DECREASE OUR REVENUES AND INCREASE
OUR COSTS.
Laws and regulations directly applicable to Internet communications, commerce
and advertising are becoming more prevalent, and new laws and regulations are
under consideration by the United States Congress and state legislatures. Any
legislation enacted or restrictions arising from current or future government
investigations or policy could dampen the growth in use of the Internet
generally and decrease the acceptance of the Internet as a communications,
commercial and advertising medium. The governments of other states or foreign
countries might attempt to regulate our transmissions or levy sales or other
taxes relating to our activities. The European Union has enacted its own privacy
regulations that may result in limits on the collection and use of certain user
information. The laws governing the Internet, however, remain largely unsettled,
even in areas where there has been some legislative action. It may take years to
determine whether and how existing laws such as those governing intellectual
property privacy, libel and taxation apply to the Internet and Internet
advertising.
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In addition, the growth and development of the market for Internet commerce may
prompt calls for more stringent consumer protection laws, both in the United
States and abroad, that may impose additional burdens on companies conducting
business over the Internet. Our business, results of operations and financial
condition could be materially and adversely affected by the adoption or
modification of laws or regulations relating to the Internet.
DEPENDENCE ON THE WEB INFRASTRUCTURE.
Our success will depend, in large part, upon the maintenance of the Web
infrastructure, such as a reliable network backbone with the necessary speed,
data capacity and security, and timely development of enabling products such as
high speed modems, for providing reliable Web access and services and improved
content. We cannot assure you that the Web infrastructure will continue to
effectively support the demands placed on it as the Web continues to experience
increased numbers of users, frequency of use or increased bandwidth requirements
of users. Even if the necessary infrastructure or technologies are developed, we
may have to spend considerable amounts to adapt our solutions accordingly.
Furthermore, the Web has experienced a variety of outages and other delays due
to damage to portions of its infrastructure. Such outages and delays could
impact the clients using our solutions and the level of user traffic on Web
sites on our networks.
RISKS ASSOCIATED WITH TECHNOLOGICAL CHANGE.
The Internet and Internet advertising markets are characterized by rapidly
changing technologies, evolving industry standards, frequent new product and
service introductions, and changing customer demands. Our future success will
depend on our ability to adapt to rapidly changing technologies and to enhance
existing solutions and develop and introduce a variety of new solutions to
address our customers' changing demands. We may experience difficulties that
could delay or prevent the successful design, development, introduction or
marketing of our solutions. In addition, our new solutions or enhancements must
meet the requirements of our current and prospective customers and must achieve
significant market acceptance. Material delays in introducing new solutions and
enhancements may cause customers to forego purchases of our solutions and
purchase those of our competitors.
POSSIBLE VOLATILITY OF STOCK PRICE.
The market price of our common stock has fluctuated in the past and is likely to
continue to be highly volatile and could be subject to wide fluctuations. In
addition, the stock market has experienced extreme price and volume
fluctuations. The market prices of the securities of Internet-related companies
have been especially volatile. Investors may be unable to resell their shares of
our common stock at or above the purchase price. In the past, companies that
have experienced volatility in the market price of their stock have been the
object of securities class action litigation. If we were the object of
securities class action litigation, it could result in substantial costs and a
diversion of management's attention and resources.
INTEREST RATE RISK, MARKET RISK AND CURRENCY RATE FLUCTUATIONS.
24/7 Media's investments are classified as cash and cash equivalents with
original maturities of three months or less. Therefore, changes in the market's
interest rates do not affect the value of the investments as recorded by 24/7
Media.
24/7 Media's accounts receivables are subject, in the normal course of business,
to collection risks. 24/7 Media regularly assesses these risks and has
established policies and business practices to protect against the adverse
effects of collection risks. As a result, 24/7 Media does not anticipate any
material losses in this area.
We transact business in various foreign countries. Accordingly, we are subject
to exposure from adverse movements in foreign currency exchange rates. This
exposure is primarily related to revenue and operating expenses in the countries
whore currency is the Euro. The effect of foreign exchange rate fluctuations for
1999 was not material. 24/7 Media does not use derivative financial instruments
to limit its foreign currency risk exposure.
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ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.
See Part IV, Item 14 of this Report.
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE.
There have been no changes in or disagreements with the Company's auditors on
accounting principles or financial statement disclosure.
Page 34
PART III
ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS.
The following table provides information concerning our current named executive
officers and directors:
NAME AGE POSITION AND OFFICES
David J. Moore 47 President and Chief Executive Officer
and a Director
R. Theodore Ammon 50 Chairman of the Board
Jacob I. Friesel 50 Executive Vice President -- Sales and
a Director
C. Andrew Johns 40 Executive Vice President, Treasurer
and Chief Financial Officer
John F. Barry III 47 Director
Arnie Semsky 53 Director
Charles W. Stryker, Ph.D. 52 Director
David J. Moore has been our President and Chief Executive Officer and a Director
since February 1998. Mr. Moore was President of Petry Interactive from December
1995 to February 1998. From 1993 to 1994, Mr. Moore was President of Geomedica,
an online service for physicians, which he sold to Reuters. From 1982 to 1992,
Mr. Moore was a Group Vice President at Hearst/ABC-Viacom Entertainment
Services, where he participated in the launch of Cable Health Network, Lifetime
Television, Lifetime Medical Television, a service targeted to physicians, and
HealthLink Television, a physician waiting room television service. From 1980 to
1982, Mr. Moore had a television advertising sales position with Turner
Broadcasting. Mr. Moore received a B.A. degree in Communications from Northern
Illinois University.
R. Theodore Ammon, Chairman of our Board, is the founder and has been Chairman
of the Board of Big Flower Holdings, Inc. since it inception in 1993. From 1990
to 1992, Mr. Ammon was a General Partner of Kohlberg Kravis Roberts & Co., a New
York and San Francisco-based investment firm, and an executive of such firm
prior to 1990. Mr. Ammon also serves on the board of directors of each of Host
Marriott Corporation and CAIS Internet, Inc. and serves on numerous boards of
privately held companies. Mr. Ammon is involved in a number of not for profit
organizations, including as a member of the Board of Directors of The Municipal
Art Society of New York, The New York YMCA, Jazz @ Lincoln Center, and the Board
of Trustees of Bucknell University. Mr. Ammon received a B.A. degree in
Economics from Bucknell University.
Jacob I. Friesel has been our Executive Vice President -- Sales and a Director
since February 1998. From 1997 to 1998, Mr. Friesel was President of Katz
Millennium Marketing, the Internet media sales division of Katz Media Group,
Inc. He was Vice President, Strategic Planning for the Katz Television Group
from 1994 to 1997. From 1993 to 1994, he was a Vice President and General Sales
Manager of Katz American Television, a leading advertising representative of
major market television stations. He was Vice President, General Sales Manager
of Katz Continental Television from 1991 through 1993, and was employed in
various media advertising sales and management positions with the Katz Agency
from 1976 to 1991. Mr. Friesel received a B.A. degree in Mass Communications
from the City University of New York.
C. Andrew Johns has been Executive Vice President, Treasurer and Chief Financial
Officer since April 1998. From 1996 to 1998, he was co-founder and Managing
Director of Manufacturers Renaissance Network, Inc., which provides strategic
consulting and investment banking services to small and medium-sized businesses.
From 1990 to 1996, Mr. Johns was President and owner of Strathmore Hill
Associates, Inc., an investment banking and strategic consulting firm. Mr. Johns
received a M.B.A. degree from Stanford University Graduate School of Business
and a B.S. degree in Commerce from The University of Virginia. Mr. Johns is a
Chartered Financial Analyst.
John F. Barry III, a Director, is presently the Managing General Partner of
Prospect Street Ventures, a private equity and venture capital firm, which he
joined in 1990. From 1988 to 1989, he was the head of investment banking at L.F.
Rothschild & Co. From 1983 to 1988, he was a corporate finance specialist at
Merrill Lynch and from 1979 to 1983, he was a securities attorney with Davis
Polk & Wardwell. Mr. Barry serves on the boards of directors of nine information
technology companies, including Skyline Multimedia, Inc. Mr. Barry is also the
chairman of Bondnet Trading Systems, Inc. Mr. Barry received a J.D. degree from
Harvard Law School and a B.A. degree in History from Princeton University.
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Arnie Semsky, a Director, has been self-employed as a media advisor since
January 1999. He previously served as the Executive Vice President, Worldwide
Media Director and Board member of the BBDO Worldwide unit of Omnicom Group for
twenty years. Prior to that he was Vice President, National TV for Grey
Advertising. Mr. Semsky is a senior advisor for ESPN and the ESPN/ABC Sports
Customer Marketing and Sales unit. Mr. Semsky currently serves on the Board of
Directors of iPing.com and the John A. Reisenbach Foundation. He is on the Board
of Advisors of several Internet companies including Breakthrough Commerce, LLC;
BrandEra.com; On2.com; and CoolHunter.com. Mr. Semsky received a B.A. degree in
English from Pace University.
Charles W. Stryker, Ph.D. a Director, is President and CEO of Naviant, Inc.
Naviant's business is focused on providing information which will enable
marketers to precisely target their customers and prospects in both the physical
and on-line worlds. Dr. Stryker served as President of IQ2.net and Zona, both
subsidiaries of IntelliQuest Information Group Inc. from October 1997 to
November 1999. From 1991 to 1997, Dr. Stryker was President and CEO of the
Information Technology Forum, Inc. a management consulting firm specializing in
the development of content based electronic products and services. During this
period, he was also the founder and Executive Director of the MkIS User Forum.
The Forum is an international trade group composed of executives responsible for
design and implementation of their corporate marketing systems. Dr. Stryker
received a B.S. degree and a M.S. degree in Electrical Engineering and a Ph.D.
in Computer Science from New York University.
KEY EMPLOYEES
Brian Anderson has been President of our Award Track division since February
2000. Mr. Anderson co-founded AwardTrack in December 1997. Prior to starting
AwardTrack, Inc., Mr. Anderson CO-founded the Virtual Broadcast Company. Mr.
Anderson has been involved with technology business development for the past 20
years. Mr. Anderson held executive and senior management roles for firms such as
Inprise (formally Borland International), Symantec Corporation, BCC, Inc., and
Gillespie, Inc., and is known within the industry for his sense of market
development strategies, technological background and proven results. He has been
involved closely with the organizations and associations that established the
current model for business and commerce on the Internet.
Joseph T. Apprendi has been Senior Vice President -- Strategic Sales since
January 1999. Mr. Apprendi was Senior Vice President -- Sponsorships and
Promotions from June 1998 to December 1998. From March 1998 to June 1998, Mr.
Apprendi was Executive Vice President of the CliqNow! Sales Group of K2 Design,
Inc. From February 1996 to March 1998, Mr. Apprendi was Senior Vice President of
Media and Promotion for K2 Design, Inc., from September 1995 to February 1996,
Mr. Apprendi was an Account Executive with Harrington, Righter, and Parson, Inc.
and from June 1992 to September 1995, Mr. Apprendi was an Account Executive with
MMT Sales, Inc., a national broadcast advertising sales rep firm. Mr. Apprendi
received a B.A. degree in Economics from Oberlin College.
Meg Meurer Brossy has been Senior Vice President, Chief Marketing Officer since
November 1999. Her past experience includes new business development in the
sports and entertainment fields including the branding of Broadway theater
worldwide, the development of the NBA team; the Charlotte Hornets and managing
Philip Morris USA's Marlboro brand sports and entertainment efforts. Ms. Brossy
graduated from Tulane University.
James Green has been President of our Technology Solutions Group since January
2000. Prior to joining our company, Mr. Green began his career in July 1988 in
Children's Television Production in New York City before moving to work for the
Walt Disney Company in December 1990 where he helped set up Walt Disney's
international film distribution company Buena Vista International. In July 1997,
Mr. Green was hired to run Marketing and New Business Development for Pixar
Animation Studios, and he left Pixar in 1998 to join Sabela. Mr. Green holds a
music degree from McGill University and an MBA from UCLA's Anderson Graduate
School of Management.
Ronald A. Johnson has been Senior Vice President and Chief Information Officer
since December 1998. Prior to joining our company, Mr. Johnson was with Bell
Atlantic since 1983 where he led development and network integration of systems
for Bell Atlantic's cellular, video, Internet and electronic publishing
subsidiaries. Immediately prior to joining our company, Mr. Johnson headed
systems development for Bell Atlantic Internet Solutions, Inc.
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and Big Yellow, Bell Atlantic's online yellow pages. Mr. Johnson managed the
systems/network integration of interactive video-on-demand (VOD) systems for
Bell Atlantic's Northern Virginia ADSL trial resulting in the integration and
deployment of VOD for Telecom Italia in Rome, Italy. Specifically, he managed
billing and operational support systems for Bell Atlantic, NYNEX and US West as
they started their cellular businesses. Mr. Johnson received a B.A. degree in
Chemistry from Central Methodist College.
Geoff Judge has been Senior Vice President of Affiliate Relations since February
1998. Mr. Judge was President of Interactive Imaginations from September 1997 to
February 1998 and was Executive Vice President, Marketing and Sales from May
1997 to September 1997. From 1995 to 1997, Mr. Judge was Vice President,
Marketing for iMarket Inc., a software company. From 1994 to 1995, Mr. Judge was
Vice President--Marketing at Doubleday Direct, where he managed the membership
base of the company's nine book clubs. From 1985 to 1994, Mr. Judge was at
American Express in numerous roles including Vice President and General Manager,
Travel & Corporate Insurance Group, where he managed an operating group of over
70 people, and a $90 million portfolio of products that were direct marketed to
cardmembers. Mr. Judge received a M.B.A. degree from the Columbia University
Graduate School of Business and a B.A. degree in Economics from Northwestern
University.
Mark E. Moran has been Senior Vice President and General Counsel since April
1998. From June 1993 to April 1998, Mr. Moran was an associate attorney at
Proskauer Rose LLP. From April 1986 to May 1993, Mr. Moran was a financial
analyst in the Securities Processing Division of The Bank of New York. Mr. Moran
received a J.D. degree from Fordham Law School, a M.B.A. degree in Finance from
Fordham Graduate School of Business, and a B.A. degree in Economics from The
University of Virginia.
Scott Paternoster has been Senior Vice President--National Sales since January
1999. From June 1998 to December 1998, Mr. Paternoster was President of the
CliqNow! division of our company. From February 1996 to June 1998, Mr.
Paternoster was Founder and President of the CliqNow! Sales Group of K2 Design,
Inc. and from 1989 to February 1996, Mr. Paternoster was the New York Sales
Manager and an Account Executive at MMT Sales, Inc., a national broadcast
advertising sales rep firm. Mr. Paternoster received a B.S. degree in Economics
and Management from Ithaca College.
Michael G. Rowsom has been the Senior Vice President/General Manager of 24/7
Mail since August 1999. He formerly served as Vice President of Marketing for
Intelligent Interactions, prior to its acquisition by 24/7 Media in April 1998,
where he was responsible for company positioning, strategic product development,
partnerships, and marketing. Earlier, Mr. Rowsom held the position of Vice
President of Marketing at Hearst New Media, where he oversaw New Media
marketing, strategic development, intracompany and intercompany business
development, partnerships, content syndications, and the marketing of the
Homemarts brand Web-site. Mr. Rowsom holds a Bachelor's degree in Marketing from
Rollins College.
Mark Schaszberger has been the President of the IMAKE division of our company
since January 2000. Prior to joining our company, Mr. Schaszberger was the CEO
and Chief Operating Officer of IMAKE Solutions and Services, Inc., where he was
responsible for the IMAKE's information technology capabilities, its computer
laboratory and source code repository, product development and enhancements and
marketing and sales in the telecommunications, Internet and web services and
digital entertainment industries. He has over 18 years of experience with the
information technologies, telecommunications networks, video and audio data and
computer simulations. Mr. Schaszberger, before founding IMAKE's Media Division
in 1993, was employed by IBM Corporation and received patents in the Data
Server, Control Server and Gateway Architecture System and Method to
Broadcasting Digital Video on Demand. He holds a Master's degree in Computer
Science from the University of Maryland and a Bachelor's degree in Computer
Science and Engineering from the University of Virginia
Stuart D. Shaw has been Senior Vice President of Finance & Administration since
February 1998. He was Vice President and Chief Financial Officer of Petry
Interactive, Inc. from October 1997 to February 1998. From 1991 to 1997, Mr.
Shaw was Director of Financial Reporting, then Vice President of Customer
Resources for Penguin Books, a trade publisher. From 1989 to 1991, Mr. Shaw was
Controller for Warren, Gorham & Lamont, a publisher of professional resource
literature. From 1983 to 1989, Mr. Shaw was an auditor with Arthur Andersen. Mr.
Shaw received a B.B.A. degree in Public Accounting from Pace University. Mr.
Shaw is a Certified Public Accountant.
Page 37
COMMITTEES OF THE BOARD OF DIRECTORS
AUDIT COMMITTEE. The Audit Committee, composed of Messrs. Ammon, Semsky and
Barry, who are not employed by us and are, thus, independent directors, does
the following:
o makes recommendations concerning the engagement of independent public
accountants;
o reviews with the independent public accountants the plans and results
of the audit engagement;
o approves professional services provided by the independent public
accountants;
o reviews the independence of the independent public accountants;
o considers the range of audit and non-audit fees; and
o reviews the adequacy of our internal accounting controls.
COMPENSATION COMMITTEE. The Compensation Committee, composed of Messrs. Ammon,
Barry and Stryker, , directors who qualify as outside directors under Section
162(m) of the Code and as non-employee directors under Rule 16b-3(c) of the
Exchange Act, approves the salaries and other benefits of our executive officers
and administers any of our non-stock based bonus or incentive compensation
plans, excluding any cash awards intended to qualify for the exception for
performance-based compensation under Section 162(m) of the Code. It also
administers any of our stock-based incentive plans, including the 1998 stock
incentive plan and is responsible for granting any cash awards intended to
qualify for the exception for performance-based compensation under Section
162(m) of the Code. Furthermore, the compensation committee consults with our
management regarding pension and other benefit plans, and compensation policies
and our practices.
COMPENSATION OF DIRECTORS
Directors do not receive salaries or cash fees for serving as directors or for
serving on committees. All members of the board of directors who are not
employees or consultants are reimbursed for their expenses for each meeting
attended and are eligible to receive stock options pursuant to the 1998 stock
incentive plan. Under the 1998 stock incentive plan, in 1998 each existing
non-employee director was granted a non-qualified option to purchase 18,750
shares of common stock at the fair market value on the date of grant, and each
new non- employee director will be granted a non-qualified option to purchase
18,750 shares of common stock at the fair market value on the date of grant. On
June 8, 1999 each non-employee director was granted a non-qualified option to
purchase 4,688 shares of commons stock at a fair market value on the date of
grant. Upon the date of each annual stockholders' meeting, each existing
non-employee director shall be granted a non-qualified option to purchase 4,688
shares of common stock, or a pro rata portion thereof if the director did not
serve the entire year since the date of the last annual meeting. All options
granted to non-employee directors will vest at the rate of 25% on each of the
first four anniversaries of the date of grant, assuming the non-employee
director is a director on those dates, and all such options generally will be
exercisable for a period of ten years from the date of grant.
EXECUTIVE COMPENSATION AND EMPLOYMENT AGREEMENTS
We have entered into employment agreements with our executive officers and each
of our key employees named in this document providing for annual compensation in
excess of $100,000. The material terms of such employment agreements generally
are as follows:
o the employment term runs through December 31, 2000, except as stated
below and is automatically renewable for successive one-year terms
unless either party gives written notice to the other at least six
months prior to the expiration of the then employment term;
o during the employment term and thereafter, we will indemnify the
executive to the fullest extent permitted by law, in connection with
any claim against such executive as a result of such executive serving
as one of our officers or directors or in any capacity at our request
in or with regard to any other entity, employee benefit plan or
enterprise;
o any dispute or controversy arising under or in connection with the
employment agreement (other than injunctive relief) shall be settled
exclusively by arbitration;
Page 38
o we may terminate the agreement at any time with or without cause (as
defined in the agreement) and, if an executive is terminated without
cause (including our giving notice of non-renewal), he will receive
severance pay in an amount generally equal to six months' base salary
and bonus, plus continued medical benefits for a period equal to the
severance period as well as acceleration of outstanding options; and
o if termination is the result of the executive's death or disability,
we will pay to the executive or his estate an amount equal to six
months' base salary at his then current rate of pay (reduced in the
case of disability by his long-term disability policy payments).
The agreement of David J. Moore extends through January 1, 2001. Mr. Moore's
agreement provides for an annual base salary of $225,000 and a target bonus of
$325,000 for 2000. In 1998, Mr. Moore was also awarded 56,250 shares of
restricted stock that vest over three years. In connection with this issuance,
we are recognizing compensation expense of $90,000 ratably over the three-year
vesting period. If we terminate Mr. Moore without cause, he is entitled to
receive severance pay in an amount equal to two times base salary, plus the
maximum bonus for which he is eligible during the fiscal year of termination.
The agreements of our other executive officers and named key employees provide
for base salaries between $100,000 and $200,000 and target incentive bonuses,
based on attainment of corporate goals, between $80,000 and $100,000.
Page 39
ITEM 11. EXECUTIVE COMPENSATION
SUMMARY OF CASH AND CERTAIN OTHER COMPENSATION
The following table provides information about the compensation paid or payable
by us for services rendered in all capacities to our Chief Executive Officer and
our other executive officers who earned more than $100,000 for 1999.
ANNUAL LONG TERM
COMPENSATION COMPENSATION
------------ ------------
SECURITIES ALL
NAME AND ANNUAL OTHER UNDERLYING OTHER
PRINCIPAL POSITION YEAR SALARY BONUS COMPENSATION OPTIONS (#) COMPENSATION
------------------ ---- ------ ----- ------------ ----------- ------------
David J. Moore 1998 259,137 $ 343,750 0 0 (1)
President and 1999 225,000 $ 375,000 0 125,000 0
Chief Executive Officer
C. Andrew Johns 1998 105,192(2) $ 66,706 0 62,500 0
Chief Financial Officer 1999 150,000 $ 112,500 0 75,000 0
Jacob I. Friesel .... 1998 153,125(3) $ 150,391 0 0 0
Executive Vice President 1999 180,250 $ 164,063 0 75,000 0
(1) In 1998, Mr. Moore received 56,250 shares of restricted stock that vest
equally over three years.
(2) Mr. Johns commenced his employment with us on April 17, 1998.
(3) Mr. Friesel commenced his employment with us on February 24, 1998.
STOCK OPTIONS
The following table contains information concerning the grant of options under
the 1998 stock incentive plan to each of our executive officers during the year
ended December 31, 1999. We did not grant any stock appreciation rights in 1999.
OPTION GRANTS DURING YEAR ENDED DECEMBER 31, 1999
INDIVIDUAL GRANTS
POTENTIAL REALIZABLE
TOTAL VALUE AT ASSUMED
NUMBER OF PERCENT OF ANNUAL RATES OF
SECURITIES OPTIONS STOCK APPRECIATION
UNDERLYING GRANTED TO EXERCISE FOR OPTION TERM
OPTIONS EMPLOYEES IN PRICE EXPIRATION ------------------------
NAME GRANTED(#)(1) FISCAL YEAR(2) ($/SHARE) DATE(3) 5% 10%
---- ------------- -------------- --------- ------- ---------- ----------
David J. Moore 125,000 4.7% $28.00 01/01/09 $2,201,131 $5,578,099
Jacob I. Friesel 75,000 2.8% $28.00 01/01/09 $1,320,679 $3,346,859
C. Andrew Johns 75,000 2.8% $28.00 01/01/09 $1,320,679 $3,346,859
(1) All options granted in 1999 were granted pursuant to the 1998 stock
incentive plan. The above grants are exercisable in annual increments of
25% of the total grant, beginning on the first anniversary of the date of
grant. All options were granted at the fair market value of the common
stock on the effective date of grant.
(2) The total number of options granted to directors and employees in 1999 was
2,659,791.
(3) Each option may be subject to earlier termination if the officer's
employment with us is terminated.
The following table provides information for each of our executive officers with
respect to the value of options exercised during the year ended December 31,
1999 and the value of outstanding and unexercised options held as of December
31, 1999.
Page 40
AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
AND FISCAL YEAR-END OPTION VALUES
NUMBER OF
SECURITIES UNEXERCISED OPTIONS IN-THE MONEY OPTIONS
UNDERLYING AT DECEMBER 31, 1999 AT DECEMBER 31, 1999(1)
SHARES --------------------------- ---------------------------
ACQUIRED VALUE
NAME ON EXERCISE REALIZED EXERCISABLE UNEXERCISABLE EXERCISABLE UNEXERCISABLE
---- ----------- -------- ----------- ------------- ----------- -------------
David J. Moore 0 0 0 125,000 $ 0 $3,531,250
Jacob I. Friesel 0 0 0 75,000 $ 0 $2,118,750
C. Andrew Johns 15,625 $479,266 0 121,875 $ 0 $4,567,969
(1) Represents the difference between the closing market price of the common
stock as reported by Nasdaq on December 31, 1999 of $56.25 per share and the
exercise price per share of in-the-money options multiplied by the number of
shares underlying the in-the-money options.
1998 STOCK INCENTIVE PLAN
BACKGROUND; PURPOSE; ELIGIBILITY. The following description of the incentive
plan is intended only as a summary. The incentive plan is intended to foster
stock ownership by employees and directors and thereby attract, retain and
reward such employees and directors. All of our employees, consultants and
non-employee directors that satisfy requirements are eligible to be granted
awards under the incentive plan.
ADMINISTRATION. The incentive plan is administered by the compensationcommittee
of our board of directors. The compensation committee has full authority and
discretion, subject to the terms of the incentive plan, to determine who is
eligible to receive awards and the amount and type of awards. Terms and
conditions of awards are set forth in written grant agreements. No option may
have an exercise price less than the fair market value of the common stock at
the time of original grant (or, in the case of an incentive stock option granted
to a ten percent stockholder, 110% of fair market value). Awards under the
incentive plan may not be made on or after the tenth anniversary of the date of
its adoption, but awards granted prior to such date may extend beyond that date.
All options granted under the incentive plan expire no more than ten years from
the date of grant.
AVAILABLE SHARES AND OTHER UNITS. A maximum of 5,750,000 shares of common stock
may be issued pursuant to the incentive plan. The maximum number of incentives
that may be granted to any individual for each fiscal year during the term of
the incentive plan is 250,000. As of December 31, 1999, there were options to
purchase an aggregate of 3,263,615 shares of common stock under the incentive
plan. In general, upon the cancellation or expiration of an award, the unissued
shares of common stock subject to such awards will again be available for awards
under the incentive plan.
The number of shares of common stock available for the grant of awards and the
exercise price of an award may be adjusted to reflect any change in our capital
structure or business by reason of certain corporate transactions or events.
AMENDMENTS. The incentive plan may be amended by the board of directors, except
that, generally, stockholder approval is required to take the following actions:
o increase the aggregate number of shares of common stock reserved for
awards or the maximum individual limits for any fiscal year;
o change the classification of employees and non-employee directors
eligible to receive awards;
o decrease the minimum option price of any option;
o extend the maximum option period under the incentive plan; or
o change any rights with respect to non-employee directors.
Page 41
STOCK OPTIONS. Under the incentive plan, the compensation committee may grant
options to purchase shares of common stock. Options may be incentive stock
options or non-qualified stock options. The compensation committee will
determine the number of shares subject to the option, the term of the option,
the exercise price per share, the vesting schedule, and the other material terms
of the option.
RESTRICTED STOCK. The incentive plan authorizes the compensation committee to
award shares of restricted stock. Upon the award of restricted stock, the
recipient has all rights of a stockholder, unless otherwise specified by the
compensation committee at the time of grant, subject to the conditions and
restrictions generally applicable to restricted stock.
CHANGE OF CONTROL. Unless otherwise determined by the compensation committee of
the board of directors at the time of grant, in the event that we merge with
another company, upon the sale of substantially all of our assets or securities
representing 40% or more of the total combined voting power of our then
outstanding securities, or upon changes in membership of the board of directors
during any two-year period, then:
o each option will be fully vested and immediately exerciseable, or each
option may be repurchased by us for an amount of cash equal to the
excess of the change of control price (as defined in the incentive
plan) over the exercise price; and
o the restrictions on shares of restricted stock shall lapse as if the
applicable restriction period had ended.
Page 42
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.
The following table sets forth information regarding beneficial ownership of the
common stock as of March 15, 2000, by: (i) each person who we know to own
beneficially more than 5% of the common stock; (ii) each of our directors and
executive officers and (iii) our current directors and executive officers as a
group.
NUMBER OF
BENEFICIAL OWNER(1) SHARES PERCENTAGE
------------------- ------ ----------
EXECUTIVE OFFICERS AND DIRECTORS:
David J. Moore (2)(3) .............. 818,593 3.2%
R. Theodore Ammon (4) .............. 1,756,390 6.5
Jacob I. Friesel (2)(5) ............ 527,121 2.0
C. Andrew Johns (2)(6) ............. 61,375 *
John F. Barry III (7) .............. 1,755,390 6.5
Arnie Semsky (8) ................... 4,687 *
Charles W. Stryker (9) ............. 4,687 *
All directors and executive
officers as a group (7 persons) ....... 4,928,245 19.0
OTHER 5% STOCKHOLDERS:
The Travelers Insurance Company (10) 2,144,368 8.0
- ----------
* Represents less than 1% of the outstanding common stock.
(1) Applicable percentage ownership is based on 25,968,461 shares of common
stock outstanding as of March 15, 2000. Beneficial ownership is determined
in accordance with the rules of the Securities and Exchange Commission and
generally includes voting or investment power with respect to securities,
subject to community property laws, where applicable. Shares of common
stock subject to options or warrants that are exercisable within 60 days of
March 15, 2000 and beneficially owned by the person holding such options
and warrants are treated as outstanding for the purpose of computing the
percentage ownership for such person, but are not treated as outstanding
for the purpose of computing the percentage ownership of any other person.
(2) The address of Messrs. Moore, Friesel and Johns is c/o 24/7 Media, Inc.,
1250 Broadway, New York, New York 10001.
(3) Includes 18,750 unvested shares of common stock issued pursuant to the
Incentive Plan and subject to forfeiture pursuant thereto. Includes options
to acquire 31,250 shares and 247,505 shares held by a family trust and
other trusts held for the benefit of family members, beneficial ownership
of which is disclaimed by Mr. Moore. Mr. Moore's wife is the trustee of
each such trust.
(4) Represents 875,351 shares, Class A warrants to purchase 437,676 shares,
Class B warrants to purchase 437,676 shares held by Big Flower Holdings,
Inc., and 1,000 shares and options to acquire 4,687 shares held by Mr.
Ammon. Mr. Ammon is the Chairman of the board of directors of Big Flower
Holdings, Inc. Mr. Ammon expressly disclaims beneficial ownership of the
shares held by Big Flower Holdings, Inc. The address of each of this
entity is Big Flower Holdings, Inc., 3 East 54th Street, New York, New
York 10022.
(5) Includes 253,830 shares held by a family trust, beneficial ownership of
which is disclaimed by Mr. Friesel and options to purchase 18,750 shares
held by Mr. Friesel.
(6) Includes options to acquire 34,375 shares and Class C warrants to purchase
9,375 shares.
(7) Represents 656,513 shares, Class A warrants to purchase 328,257 shares and
Class B warrants to purchase 328,257 shares held by Prospect Street NYC
Discovery Fund, L.P.; 218,838 shares, Class A warrants to purchase 109,419
shares and Class B warrants to purchase 109,419 shares held by Prospect
Street NYC Co-Investment Fund, L.P.; and options to acquire 4,687 shares
held by Mr. Barry. Mr. Barry is one of our directors and is the Managing
General Partner of Prospect Street NYC Discovery Fund, L.P. Mr. Barry does
not own any shares of our common stock in his individual capacity and
expressly disclaims
Page 43
beneficial ownership of the shares held by Prospect Street NYC Discovery
Fund, L.P. and Prospect Street NYC Co-Investment Fund, L.P. The address of
each of these entities is c/o Prospect Street Ventures, 10 East 40th St.,
44th floor, New York, New York 10016.
(8) Includes options to acquire 4,687 shares. The address of Mr. Semsky is c/o
24/7 Media, Inc. 1250 Broadway, 28th Floor, New York, New York 10001.
(9) Represents options to acquire 4,687 shares. The address of Mr. Stryker is
c/o Naviant, Inc., 14 Campus Boulevard, Suite 200, Newton Square, PA 19073.
(10) Represents 1,264,329 shares, Class A warrants to purchase 437,676 shares
and Class B warrants to purchase 437,676 shares, and options to acquire
4,687 shares held by The Travelers Insurance Company, and 34,359 shares
held by The Travelers Indemnity Company. The address of each of these
entities is c/o Travelers Group Inc., 388 Greenwich Street, 36th floor, New
York, New York 10013. None of Travelers Group Inc., The Travelers Insurance
Company, The Travelers Indemnity Company or their respective affiliates has
assumed or has any responsibility for our management, business or
operations, or for the statements contained in this prospectus or the
registration statement of which this prospectus forms a part, other than
the limited information regarding securities ownership contained in this
table.
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.
During 1999, there were no transaction or series of transactions that the
company was or is a party in which amount involved exceeded or exceeds $60,000
and in which any director, executive officer, holder of more than 5% of any
class of our voting securities, or any member of the immediate family of any of
the foregoing persons had or will have a direct or indirect material interest.
COMPLIANCE WITH REPORTING REQUIREMENTS
Under the securities laws of the United States, the Company's directors,
executive officers, and any persons holding more than ten percent of the
Company's common stock are required to report their ownership of the Company's
common stock and any changes in that ownership to the Securities and Exchange
Commission. Specific due dates for these reports have been established and the
Company is required to report in this report any failure to file by these dates
during 1999. Based solely on its review of such forms received by it from such
persons for their 1999 transactions, the Company believes that all filing
requirements applicable to such directors, executive officers and greater than
ten percent beneficial owners were complied with.
Page 44
PART IV
ITEM 14. EXHIBITS, CONSOLIDATED FINANCIAL STATEMENTS, AND REPORTS ON FORM 8-K.
(a) See Index to Consolidated Financial Statements immediately
following Exhibit Index.
(b) Current Reports on Form 8-K filed during the fourth quarter
of 1999 and in 2000.
FORM 8-K CURRENT REPORT DATED FEBRUARY 29, 2000.
FORM 8-K CURRENT REPORT DATED FEBRUARY 11, 2000.
FORM 8-K CURRENT REPORT DATED JANUARY 13, 2000.
FORM 8-K CURRENT REPORT DATED JANUARY 10, 2000.
FORM 8-K CURRENT REPORT DATED OCTOBER 29, 1999.
(c) Exhibits. See Exhibit Index immediately following signature
pages.
Page 45
24/7 MEDIA, INC.
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
Page
------
Independent Auditors' Report ....................................... F-2
Consolidated Balance Sheets......................................... F-3
Consolidated Statements of Operations............................... F-4
Consolidated Statements of Stockholders' Equity (Deficit)
and Comprehensive Income ......................................... F-5
Consolidated Statements of Cash Flows .............................. F-7
Notes to Consolidated Financial Statements ......................... F-8
Financial Statement Schedule -Valuation and Qualifying Accounts .... S-1
F-1
INDEPENDENT AUDITORS' REPORT
The Board of Directors and Stockholders
24/7 Media, Inc.:
We have audited the accompanying consolidated balance sheets of 24/7 Media, Inc.
and subsidiaries as of December 31, 1999 and 1998, and the related consolidated
statements of operations, stockholders' equity (deficit) and comprehensive
income and cash flows for each of the years in the three-year period ended
December 31, 1999. In connection with our audits of the consolidated financial
statements, we also have audited the financial statement schedule as listed in
the accompanying index. These consolidated financial statements and financial
statement schedule are the responsibility of the Company's management. Our
responsibility is to express an opinion on these consolidated financial
statements and financial statement schedule based on our audits.
We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
In our opinion, the consolidated financial statements referred to above present
fairly, in all material respects, the financial position of 24/7 Media, Inc. and
subsidiaries as of December 31, 1999 and 1998, and the results of their
operations and their cash flows for each of the years in the three-year period
ended December 31, 1999 in conformity with generally accepted accounting
principles. Also in our opinion, the related financial statement schedule, when
considered in relation to the basic consolidated financial statements taken as a
whole, present fairly, in all material respects, the information set forth
therein.
KPMG LLP
/s/ KPMG LLP
New York, New York
March 8, 2000
F-2
24/7 MEDIA, INC.
CONSOLIDATED BALANCE SHEETS
December 31,
------------------------------
1999 1998
------------- -------------
ASSETS
Current assets:
Cash and cash equivalents ................................... $ 42,786,000 $ 34,049,000
Accounts receivable, less allowances
of $2,522,000 and $636,000, respectively .................. 34,004,000 8,678,000
Prepaid expenses and other current assets ................... 4,846,000 550,000
------------- -------------
Total current assets .................................... 81,636,000 43,277,000
------------- -------------
Property and equipment, net .................................... 18,595,000 2,099,000
Intangibles assets, net ........................................ 62,398,000 10,935,000
Investments .................................................... 366,630,000 6,566,000
Deferred cost of partner agreements ............................ 4,260,000 --
Other assets ................................................... 493,000 231,000
------------- -------------
Total assets ............................................ $ 534,012,000 $ 63,108,000
============= =============
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
Accounts payable ............................................ $ 24,504,000 $ 5,797,000
Accrued liabilities ......................................... 13,875,000 5,201,000
Loan payable - related party ................................ -- 593,000
Short-term borrowings ....................................... -- 180,000
Current installments of obligations under capital leases .... 49,000 82,000
Deferred revenue ............................................ 2,019,000 134,000
------------- -------------
Total current liabilities ............................... 40,447,000 11,987,000
------------- -------------
Obligations under capital leases, excluding current installments 13,000 34,000
Deferred tax liability ......................................... 95,656,000 --
Minority interest .............................................. 105,000 --
Commitments and contingencies
Stockholders' equity:
Preferred stock, $.01 par value; 10,000,000 shares
authorized and no shares issued and outstanding .......... -- --
Common stock, $.01 par value; 70,000,000 shares
authorized; 22,422,516 and 16,434,494 shares issued
and outstanding, respectively ............................ 224,000 164,000
Additional paid-in capital ................................. 282,806,000 92,003,000
Deferred stock compensation ................................ (232,000) (345,000)
Accumulated other comprehensive income ..................... 194,790,000 --
Accumulated deficit ........................................ (79,797,000) (40,735,000)
------------- -------------
Total stockholders' equity .............................. 397,791,000 51,087,000
------------- -------------
Total liabilities and stockholders' equity .............. $ 534,012,000 $ 63,108,000
============= =============
See accompanying notes to consolidated financial statements.
F-3
24/7 MEDIA, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
Years Ended December 31,
--------------------------------------------
1999 1998 1997
------------ ------------ ------------
Revenues:
Network ............................................ $ 81,158,000 $ 19,744,000 $ 1,467,000
Email .............................................. 8,853,000 1,003,000 69,000
Consulting and license fees ........................ -- 119,000 1,681,000
------------ ------------ ------------
Total revenues ................................. 90,011,000 20,866,000 3,217,000
------------ ------------ ------------
Cost of revenues:
Network ............................................ 61,000,000 15,970,000 1,655,000
Email .............................................. 4,963,000 179,000 14,000
------------ ------------ ------------
Total cost of revenues ......................... 65,963,000 16,149,000 1,669,000
------------ ------------ ------------
Gross profit ................................... 24,048,000 4,717,000 1,548,000
------------ ------------ ------------
Operating expenses:
Sales and marketing ................................ 23,396,000 8,235,000 1,857,000
General and administrative ......................... 26,730,000 9,396,000 3,258,000
Product development ................................ 1,891,000 2,097,000 1,603,000
Write-off of property and equipment ................ -- -- 757,000
Legal costs in connection with claim ............... -- -- 232,000
Write-off of acquired in-process technology ........ -- 5,000,000 --
Amortization of goodwill and other intangible assets 15,097,000 5,722,000 --
------------ ------------ ------------
Total operating expenses ....................... 67,114,000 30,450,000 7,707,000
------------ ------------ ------------
Loss from operations ........................... (43,066,000) (25,733,000) (6,159,000)
Interest income ....................................... 3,093,000 886,000 18,000
Interest expense ...................................... (68,000) (310,000) (172,000)
------------ ------------ ------------
Net loss before minority interest .............. (40,041,000) (25,157,000) (6,313,000)
Minority interest in loss of consolidated subsidiaries 979,000 -- --
------------ ------------ ------------
Net loss ....................................... (39,062,000) (25,157,000) (6,313,000)
Cumulative dividends on mandatorily
convertible preferred stock .......................... -- (276,000) --
------------ ------------ ------------
Net loss attributable to common
stockholders .......................................... $(39,062,000) $(25,433,000) $ (6,313,000)
============ ============ ============
Net loss per common share - basic and diluted ......... $ (1.96) $ (2.48) $ (3.50)
============ ============ ============
Weighted average common shares outstanding ............ 19,972,446 10,248,677 1,802,235
============ ============ ============
See accompanying notes to consolidated financial statements.
F-4
24/7 MEDIA, INC.
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY (DEFICIT)
AND COMPREHENSIVE INCOME
Convertible Common Stock
Preferred Stock Voting Additional
------------------------- --------------------------- Paid-in
Shares Amount Shares Amount Capital
-------- ------------- ----------- ------------- -------------
Balance as of December 31, 1996 ............. 140,722 $ 2,000 1,688,629 $ 17,000 $ 10,652,000
Net loss .................................... -- -- -- -- --
Issuance of preferred stock ................. 17,422 -- -- -- 500,000
Issuance of common stock to officer ......... -- -- 10,462 -- 32,000
Issuance of warrants in connection
with senior convertible notes - related ..... -- -- -- -- 201,000
parties
Senior convertible notes payable - related
parties
converted into common stock ................. -- -- 59,184 -- 94,000
Issuance of common stock .................... -- -- 106,108 1,000 650,000
-------- ------------- ----------- ------------- -------------
Balance as of December 31, 1997 ............. 158,144 2,000 1,864,383 18,000 12,129,000
Net loss .................................... -- -- -- -- --
convertible notes payable - related parties . -- -- -- -- 12,000
Issuance of warrants to former officer ...... -- -- -- -- 450,000
Issuance of warrants to consultant .......... -- -- -- -- 20,000
Issuance of common stock for acquired ....... -- -- 5,278,167 53,000 10,769,000
businesses
Issuance of stock options to employees ...... -- -- -- -- 332,000
Issuance of common stock to officer ......... -- -- 56,250 1,000 89,000
Amortization of deferred stock compensation . -- -- -- -- --
Issuance of common stock to consultants ..... -- -- 5,909 -- 22,000
Offering costs in connection with mandatorily
redeemable convertible preferred stock ...... -- -- -- -- (229,000)
Senior convertible notes payable - related .. -- --
parties
converted into common stock ................. -- -- 828,036 8,000 2,666,000
Convertible preferred stock converted into
common stock ................................ (158,144) (2,000) 542,908 5,000 (3,000)
Conversion of warrants into common stock .... -- -- 191,349 2,000 (2,000)
Imputed interest on loans payable - related . -- -- -- -- 9,000
parties
Accrual of cumulative dividends on mandatoril
redeemable convertible preferred stock ...... -- -- -- -- --
Issuance of common stock in initial public
offering, net ............................... -- -- 3,550,000 36,000 44,735,000
Conversion of mandatorily redeemable
convertible
preferred stock into common stock ........... -- -- 3,807,533 38,000 17,169,000
Exercise of stock options ................... -- -- 106,108 1,000 271,000
Issuance of common stock to chinadotcom ..... -- -- 203,851 2,000 3,564,000
Pooling adjustment (see note 1) ............. -- -- -- -- --
-------- ------------- ----------- ------------- -------------
Balance as of December 31, 1998 ............. -- -- 16,434,494 164,000 92,003,000
Net loss .................................... -- -- -- -- --
Unrealized gain on marketable securities, net -- -- -- -- --
of tax
Comprehensive income
Amortization of deferred stock compensation . -- -- -- -- --
Exercise of stock options ................... -- -- 631,221 6,000 2,997,000
Issuance of warrants ........................ -- -- -- -- 5,858,000
Gain on issuance of stock by subsidiary ..... -- -- -- -- 2,271,000
Issuance of stock in secondary offering, net -- -- 2,339,000 23,000 100,443,000
Issuance of common stock for acquired ....... -- -- 1,856,872 19,000 55,300,000
businesses
Investment in Shopnow.com ................... -- -- 476,410 5,000 23,641,000
Conversion of warrants into common stock .... -- -- 684,519 7,000 93,000
Stock compensation .......................... -- -- -- -- 200,000
-------- ------------- ----------- ------------- -------------
Balance as of December 31, 1999 ............. -- $ -- 22,422,516 $ 224,000 $ 282,806,000
======== ============= =========== ============= =============
See accompanying notes to consolidated financial statements.
F-5
24/7 MEDIA, INC.
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY (DEFICIT)
AND COMPREHENSIVE INCOME - (CONTINUED)
Deferred Other Total
Stock Comprehensive Accumulated Stockholders'
Compensation Income Deficit Equity
------------- ------------- ------------- -------------
Balance as of December 31, 1996 ............. $ -- $ -- $ (8,783,000) $ 1,888,000
Net loss .................................... -- -- (6,313,000) (6,313,000)
Issuance of preferred stock ................. -- -- -- 500,000
Issuance of common stock to officer ......... -- -- -- 32,000
Issuance of warrants in connection .......... -- -- -- --
with senior convertible notes - related ..... -- -- -- 201,000
parties
Senior convertible notes payable - related .. -- -- -- --
parties
converted into common stock ................. -- -- -- 94,000
Issuance of common stock .................... -- -- -- 651,000
------------- ------------- ------------- -------------
Balance as of December 31, 1997 ............. -- -- (15,096,000) (2,947,000)
Net loss .................................... -- -- (25,157,000) (25,157,000)
convertible notes payable - related parties . -- -- -- 12,000
Issuance of warrants to former officer ...... -- -- -- 450,000
Issuance of warrants to consultant .......... -- -- -- 20,000
Issuance of common stock for acquired ....... -- -- -- 10,822,000
businesses
Issuance of stock options to employees ...... (332,000) -- -- --
Issuance of common stock to officer ......... (90,000) -- -- --
Amortization of deferred stock compensation . 77,000 -- -- 77,000
Issuance of common stock to consultants ..... -- -- -- 22,000
Offering costs in connection with mandatorily
redeemable convertible preferred stock ...... -- -- -- (229,000)
Senior convertible notes payable - related
parties
converted into common stock ................. -- -- -- 2,674,000
Convertible preferred stock converted into
common stock ................................ -- -- -- --
Conversion of warrants into common stock .... -- -- -- --
Imputed interest on loans payable - related . -- -- -- 9,000
parties
Accrual of cumulative dividends on
mandatorily
redeemable convertible preferred stock ...... -- -- (276,000) (276,000)
Issuance of common stock in initial public
offering, net ............................... -- -- -- 44,771,000
Conversion of mandatorily redeemable
convertible
preferred stock into common stock ........... -- -- -- 17,207,000
Exercise of stock options ................... -- -- -- 272,000
Issuance of common stock to chinadotcom ..... -- -- -- 3,566,000
Pooling adjustment (see note 1) ............. -- -- (206,000) (206,000)
------------- ------------- ------------- -------------
Balance as of December 31, 1998 ............. (345,000) -- (40,735,000) 51,087,000
Net loss .................................... -- -- (39,062,000) (39,062,000)
Unrealized gain on marketable securities,
net of tax .................................. -- 194,790,000 -- 194,790,000
-------------
Comprehensive income ........................ 155,728,000
-------------
Amortization of deferred stock compensation . 113,000 -- -- 113,000
Exercise of stock options ................... -- -- -- 3,003,000
Issuance of warrants ........................ -- -- -- 5,858,000
Gain on issuance of stock by subsidiary ..... -- -- -- 2,271,000
Issuance of stock in secondary offering, net -- -- -- 100,466,000
Issuance of common stock for acquired ....... -- -- -- 55,319,000
businesses
Investment in Shopnow.com ................... -- -- -- 23,646,000
Conversion of warrants into common stock .... -- -- -- 100,000
Stock compensation .......................... -- -- -- 200,000
------------- ------------- ------------- -------------
Balance as of December 31, 1999 ............. $ (232,000) $ 194,790,000 $ (79,797,000) $ 397,791,000
============= ============= ============= =============
See accompanying notes to consolidated financial statements.
F-6
24/7 MEDIA, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
Years Ended December 31,
-----------------------------------------------
1999 1998 1997
------------- ------------- -------------
Cash flows from operating activities:
Net loss .................................................... $ (39,062,000) $ (25,157,000) $ (6,313,000)
Adjustments to reconcile net loss to net cash used
in operating activities:
Depreciation and amortization ............................... 2,297,000 672,000 587,000
Amortization of debt discount ............................... -- 158,000 43,000
Write-off of property and equipment ......................... -- -- 757,000
Write-off of acquired in-process technology ................. -- 5,000,000 --
Accrued interest on notes ................................... -- 24,000 69,000
Provision for doubtful accounts and sales reserves .......... 2,415,000 702,000 185,000
Amortization of goodwill and other intangible assets ........ 15,097,000 5,722,000 --
Amortization of partner agreements .......................... 1,596,000 -- --
Minority interest ........................................... (979,000) -- --
Non-cash compensation ....................................... 559,000 569,000 32,000
Pooling adjustments (see note 1) ............................ -- (206,000) --
Changes in operating assets and liabilities, net of
effect of acquisitions:
Accounts receivable ..................................... (26,565,000) (6,781,000) (108,000)
Prepaid assets and other current assets ................. (1,239,000) (439,000) 253,000
Other assets ............................................ (289,000) (166,000) 12,000
Accounts payable ........................................ 16,838,000 1,489,000 767,000
Accrued liabilities ..................................... 5,566,000 3,487,000 (51,000)
Deferred revenue ........................................ 1,742,000 38,000 (1,454,000)
------------- ------------- -------------
Net cash used in operating activities ................. (22,024,000) (14,888,000) (5,221,000)
------------- ------------- -------------
Cash flows from investing activities:
Increase in intangible assets ............................... -- (13,000) --
Cash paid for acquisitions, net ............................. (7,028,000) (1,491,000) --
Capital expenditures ........................................ (18,622,000) (1,486,000) (76,000)
Cash paid for investments ................................... (45,095,000) (3,000,000) --
------------- ------------- -------------
Net cash used in investing activities ................. (70,745,000) (5,990,000) (76,000)
------------- ------------- -------------
Cash flows from financing activities:
Net proceeds from issuance of Mandatorily Redeemable Series A
Preferred Stock ........................................... -- 10,060,000 --
Deferred offering costs ..................................... -- (321,000) (111,000)
Proceeds from senior convertible notes payable-related
parties ................................................... -- 150,000 2,500,000
Repayment of notes payable-related parties .................. (593,000) (296,000) --
Proceeds from exercise of stock options and conversion of
warrants .................................................. 1,762,000 272,000 --
Proceeds from issuance of preferred stock of subsidiary ..... 105,000 -- --
Proceeds from issuance of common stock, net ................. -- 44,771,000 526,000
Proceeds from secondary offering of common stock, net ....... 100,466,000 -- --
Proceeds from issuance of convertible preferred stock, net .. -- -- 500,000
Payment of capital lease obligations ........................ (54,000) (170,000) (77,000)
(Payments)/proceeds from short-term borrowings .............. (180,000) 340,000 233,000
------------- ------------- -------------
Net cash provided by financing activities ............... 101,506,000 54,806,000 3,571,000
------------- ------------- -------------
Net change in cash and cash equivalents ................. 8,737,000 33,928,000 (1,726,000)
Cash and cash equivalents at beginning of period ............ 34,049,000 121,000 1,847,000
------------- ------------- -------------
Cash and cash equivalents at end of period .................. $ 42,786,000 $ 34,049,000 $ 121,000
============= ============= =============
See accompanying notes to consolidated financial statements.
F-7
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 1999 AND 1998
(1) Summary of Operations and Significant Accounting Policies
Summary of Operations
24/7 Media, Inc. ("24/7 Media" or the "Company") together with its subsidiaries
is a provider of advertising and marketing solutions for Web publishers, online
advertisers, advertising agencies, e-marketers and e-commerce merchants. During
1999, the Company operated in two principal lines of business: 24/7 Network and
24/7 Mail.
The 24/7 Network operates globally, with operations in the United States,
Europe, Canada, Latin America, and, through the Company's partner, chinadotcom
corporation ("chinadotcom"), the 24/7 Asia Network. 24/7 Mail has operations in
the United States and Europe where the Company serves as list managers for
permission-based email lists. The Company developed 24/7 Mail by combining Sift
and ConsumerNet which were acquired in March 1999 and August 1999, respectively
(see note 2).
Inherent in our business are various risks and uncertainties, including our
limited operating history, unproven business model and the limited history of
electronic commerce on the Internet. Our success may depend in part upon the
emergence of the Internet as a communications medium, prospective project
development efforts, and the acceptance of our solutions by the marketplace.
Organization and Basis of Presentation
The Company was incorporated in Delaware on January 23, 1998 as a wholly owned
subsidiary of Interactive Imaginations, Inc. On February 25, 1998, pursuant to
an Agreement and Plan of Merger dated February 2, 1998, the Company
simultaneously consummated the merger of each of Petry and Advercomm with and
into the Company (the mergers, together with the concurrent investment of
approximately $10.0 million by certain third party investors as well as with an
existing investor of Interactive Imaginations, the "Initial Merger"). Effective
February 25, 1998, 24/7 Media commenced operation of The 24/7 Network, a network
of high profile Web sites to which advertisements are served. On April 9, 1998,
Interactive Imaginations (24/7 Media's then parent) was merged with and into the
Company in a manner similar to a pooling of interests.
In connection with the Initial Merger, Interactive Imaginations entered into a
Securities Purchase Agreement, dated February 25, 1998, with certain investors
(including David J. Moore, the Company's President and Chief Executive Officer),
for the sale and issuance of preferred shares and warrants in a private
placement for total proceeds of $10,060,002, of which the preferred shares
automatically converted into 2,641,849 shares of common stock at a conversion
price of approximately $3.81 per share upon consummation of the Company's
initial public offering in August 1998 (the "IPO"). For each $10,000 invested,
the investors received 10,000 shares of Series A Preferred Stock, approximately
1,313 Class A Warrants, exercisable into common stock at an exercise price of
$7.62 per share, and approximately 1,313 Class B Warrants, exercisable into
common stock at an exercise price of $11.42 per share. Also in connection with
the Initial Merger, Interactive Imaginations entered into a Shareholders'
Agreement, dated February 25, 1998, among The Travelers Insurance Company (an
existing investor in Interactive Imaginations), Prospect Street NYC Discovery
Fund, L.P., Big Flower Digital Services, Inc. and certain individual investors
(the "Shareholders' Agreement"), which included standard terms and conditions
and provided these shareholders with a right to elect three members of the seven
member board of directors of the Company and a right of first refusal with
respect to transfers of Company securities. The Shareholders' Agreement was
terminated in its entirety upon the consummation of the IPO. In connection with
the Initial Merger, certain shareholders of the Company were granted
registration rights with respect to their shares of common stock. In connection
with the Initial Merger, no single former shareholder group obtained more than
50 percent of the outstanding shares of the Company. However, the Company's
former common shareholder interest group received the largest portion of the
voting rights in the combined entity and, therefore, was deemed to be the
accounting acquirer. As a result, 24/7 Media's historical results of
operations for all periods prior to the Initial Merger represent those of
Interactive Imaginations.
F-8
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
DECEMBER 31, 1999 AND 1998
(1) Summary of Operations and Significant Accounting Policies - (Continued)
Principles of Consolidation
The Company's consolidated financial statements as of December 31, 1999 and 1998
and for the two years ended December 31, 1999 include the accounts of the
Company and its majority-owned and controlled subsidiaries from their respective
dates of acquisition (see note 2). The Company's audited financial statements as
of and for the year ended December 31, 1997 include the historical results of
Interactive Imaginations. All significant intercompany transactions and balances
have been eliminated in consolidation.
Use of Estimates
The preparation of financial statements in accordance with generally accepted
accounting principles requires management to make estimates and assumptions that
affect the reported amounts of assets and liabilities and the disclosure of
contingent assets and liabilities at the date of the financial statements and
the reported amounts of revenues and expenses during the reporting period.
Actual results could differ from those estimates.
Cash and Cash Equivalents
The Company considers all highly liquid securities, with original maturities of
three months or less, to be cash equivalents. Cash and cash equivalents
consisted principally of money market accounts.
Property and Equipment
Property and equipment are stated at cost. Depreciation is computed using the
straight-line method over the estimated useful lives of the related assets,
generally three to five years. Leasehold improvements are amortized using the
straight-line method over the estimated useful lives of the assets or the term
of the leases, whichever is shorter. Leased property meeting certain criteria is
capitalized and the present value of the related lease payments is recorded as a
liability. Amortization of capitalized leased assets is computed on the
straight-line method over the term of the leases.
Intangible Assets
Goodwill is estimated by management to be primarily associated with the acquired
workforce, contracts and technological know how. As a result of the rapid
technological changes occurring in the Internet industry and the intense
competition for qualified Internet professionals and customers, recorded
goodwill is amortized on the straight-line basis over the estimated period of
benefit, which is two to four years.
Intangible assets including trademarks and licenses are amortized using the
straight-line method over the estimated useful lives of one to five years.
F-9
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
DECEMBER 31, 1999 AND 1998
(1) Summary of Operations and Significant Accounting Policies - (Continued)
Capitalized Software
During 1999, the Company adopted the American Institute of Certified Public
Accountants' Statement of Position No. 98-1, Accounting for the Cost of Computer
Software Developed or Obtained for Internal Use ("SOP No. 98-1"). SOP No. 98-1
requires all costs related to the development of internal use software other
than those incurred during the application development stage to be expensed as
incurred. It also provides guidance on the capitalization of costs incurred
during the application development stage for computer software developed or
obtained for internal use. As of December 31, 1999, the Company has capitalized
approximately $11.3 million in connection with the 24/7 Connect ad serving
system.
Investments
The Company accounts for investments in marketable equity securities in
accordance with Statements of Financial Accounting Standards No. 115, Accounting
for Certain Investments in Debt and Equity Securities. Available-for-sale
securities are carried at fair value, with the unrealized gains or losses, net
of tax, reported as a separate component of stockholders' equity (deficit).
Equity investments in non-marketable equity securities of companies in which
significant influence is not exercised are carried under the cost method.
Income Taxes
The Company accounts for income taxes using the asset and liability method.
Under this method, deferred tax assets and liabilities are recognized for the
future tax consequences attributable to differences between the financial
statement carrying amounts of existing assets and liabilities and their
respective tax bases and operating loss and tax credit carryforwards. Deferred
tax assets and liabilities are measured using enacted tax rates expected to
apply to taxable income in the years in which those temporary differences are
expected to be recovered or settled. The effect on deferred tax assets and
liabilities of a change in tax rates is recognized in results of operations in
the period that the tax change occurs.
Deferred Revenue
Deferred revenue consists of prepaid advertising fees, although the majority of
the Company's advertising customers generally pay after the services have been
provided.
Foreign Currency Translation
Assets and liabilities denominated in foreign functional currencies are
translated at the exchange rate as of the balance sheet date. Translation
adjustments are recorded as a separate component of stockholders' equity
(deficit). Revenues, costs and expense denominated in foreign functional
currencies are translated at the weighted average exchange rate for the period.
The Company's translation adjustment was insignificant for the year ended
December 31, 1999.
Revenue and Expense Recognition
The Company's network revenues are derived principally from short-term
advertising agreements in which we deliver advertising impressions for a fixed
fee to third-party Web sites comprising The 24/7 Network. Revenues from
advertising are recognized in the period the advertising impressions are
delivered. The Company's email related revenues are derived principally from
short-term delivery based agreements in which the Company delivers email list to
advertisers and Web sites. Revenues are recognized as services are provided.
F-10
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
DECEMBER 31, 1999 AND 1998
(1) Summary of Operations and Significant Accounting Policies - (Continued)
Third party Web sites that register Web pages with the Company's networks and
display advertising banners on those pages are commonly referred to as
"Affiliated Web sites." These third party Web sites are not "related party"
relationships or transactions as defined in Statement of Financial Accounting
Standards No. 57, "Related Party Disclosures." The Company pays Affiliated Web
sites a fee for providing advertising space to the Company's networks. The
Company becomes obligated to make payments to such Affiliated Web sites, which
have contracted to be part of the Company's networks, in the period the
advertising impressions are delivered. Such expenses are classified as cost of
revenues in the consolidated statements of operations.
The Company also has agreement with various list owners in which the Company
services its advertisers and other customers through the use of these lists. The
royalties paid for the use of these email lists are also classified as cost of
revenues.
At December 31, 1999 and December 31, 1998, accounts receivable included
$7,754,000 and $3,510,000, respectively, of unbilled receivables, which are a
normal part of the Company's business, as receivables are generally invoiced
only after the revenue has been earned. The increase in unbilled receivables
from December 31, 1998 to December 31, 1999 resulted from the increase in
revenues generated during the fourth quarter of 1999. The terms of the related
advertising contracts typically require billing at the end of each month. All
unbilled receivables as of December 31, 1999 have been subsequently billed.
Barter Transactions
Prior to 1998, the Company traded advertisements on its Web properties in
exchange for advertisements on the Internet sites of other companies. Barter
revenues and expenses were recorded at the fair market value of services
provided or received, whichever was more determinable in the circumstances.
Revenue from barter transactions was recognized as income when advertisements
were delivered on the Company's Web properties. Barter expense was recognized
when the Company's advertisements were run on other companies' Web sites, which
was typically in the same period when the barter revenue is recognized.
Advertising barter revenues and expenses were approximately $83,000 in 1997.
There were no barter transactions in 1999 or 1998.
Prior to 1999, the Company received payment for its advertising services in the
form of goods that were used as prizes for the Riddler game site. Prize revenue
and the corresponding prize expense were recorded at the estimated fair market
value of the prizes received. Advertising prize revenues were approximately
$86,000 and $196,000 for the years ended 1998 and 1997, respectively. There were
no similar transactions in 1999.
Product Development Costs
Product development costs and enhancements to existing products are charged to
operations as incurred.
Stock-Based Compensation
The Company accounts for stock-based employee compensation arrangements in
accordance with provisions of APB No. 25, "Accounting for Stock Issued to
Employees," and complies with the disclosure provisions of SFAS No. 123,
"Accounting for Stock-Based Compensation." Under APB No. 25, compensation cost
is recognized based on the difference, if any, on the date of grant between the
fair value of the Company's common stock and the amount an employee must pay to
acquire the common stock.
F-11
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
DECEMBER 31, 1999 AND 1998
(1) Summary of Operations and Significant Accounting Policies - (Continued)
The Company accounts for non-employee stock-based awards in which goods or
services are the consideration received for the equity instruments issued based
on the fair value of the equity instruments issued.
Impairment of Long-Lived Assets
The Company reviews its long-lived assets for impairment whenever events or
changes in circumstances indicate that the carrying amount of an asset may not
be recoverable. Recoverability of assets to be held and used is measured by a
comparison of the carrying amount of an asset to future net cash flows expected
to be generated by the asset. If such assets are considered to be impaired, the
impairment to be recognized is measured by the amount by which the carrying
amount of the assets exceeds the fair value of the assets.
Advertising Expenses
The Company expenses the cost of advertising and promoting its services as
incurred. Such costs are included in sales and marketing on the statements of
operations and totaled $2,586,000, $1,394,000 and $181,000, for the years ended
December 31, 1999, 1998 and 1997, respectively.
Other Comprehensive Income
Other comprehensive income is presented in the consolidated statement of
stockholders' equity (deficit) and consists of unrealized gains of $194.8
million on available-for-sale securities , net of tax. There were no differences
between the Company's comprehensive loss and its net loss for the years ended
December 31, 1998 and 1997.
Financial Instruments and Concentration of Risk
Financial instruments that potentially subject the Company to significant
concentrations of credit risk consist of cash and cash equivalents, accounts
receivable, certain investments, accounts payable and accrued liabilities. At
December 31, 1999 and 1998, the fair value of these instruments approximated
their financial statement carrying amount because of the short term maturity of
these instruments. Substantially all of the Company's cash equivalents were
invested in money market accounts and other highly-liquid instruments. The
Company has not experienced any significant credit losses to date.
No single Affiliated Web site accounted for a material portion of total revenues
for the year ended December 31, 1999. For the year ended December 31, 1998, one
Affiliated Web site accounted for approximately 13% of the Company's total
revenue and for the year ended December 31, 1997 one customer accounted for
approximately 10% of the company's revenues. The significant customer was
different in 1998 and 1997. No single Affiliated Web site accounted for a
material portion of the accounts receivable balance at December 31, 1999 or
December 31, 1998. To date, accounts receivable have been derived from
advertising fees billed to advertisers and Web sites. The Company generally
requires no collateral. The Company maintains reserves for potential credit
losses; historically, management believes that such losses have been adequately
reserved for and within expectations.
F-12
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
DECEMBER 31, 1999 AND 1998
(1) Summary of Operations and Significant Accounting Policies - (Continued)
Loss Per Share
Loss per share is presented in accordance with the provisions of Statement of
Financial Accounting Standards No. 128, Earnings Per Share ("EPS"). Basic EPS
excludes dilution for potentially dilutive securities and is computed by
dividing income or loss available to common shareholders by the weighted average
number of common shares outstanding for the period. Diluted EPS reflects the
potential dilution that could occur if securities or other contracts to issue
common stock were exercised or converted into common stock and resulted in the
issuance of common stock. Diluted net loss per share is equal to basic net loss
per share since all common stock equivalents are anti-dilutive for each of the
periods presented.
Diluted net loss per common share for the years ended December 31, 1999, 1998
and 1997 does not include the effects of options to purchase 3,263,615,
1,674,002 and 423,421 shares of common stock, respectively; 3,306,685, 3,802,985
and 180,228 common stock warrants, respectively; 0, 0 and 395,360 shares of
convertible preferred stock on an "as if" converted basis, respectively; 0, 0
and 767,575 shares of senior convertible notes payable on an "as if" converted
basis, respectively; as the effect of their inclusion is anti-dilutive during
each period.
Net loss applicable to common stockholders for the year ended December 31, 1998
has been increased to give effect to $276,000 of cumulative dividends on
mandatorily redeemable convertible preferred stock through the date of its
conversion into common stock in connection with the Company's IPO (see note 7).
Recent Accounting Pronouncements
In June 1999, the Financial Accounting Standards Board issued SFAS No. 137,
"Accounting for Derivative Instruments and Hedging Activity" which delayed the
effective date of SFAS 133 to fiscal years beginning after June 15, 2000. SFAS
133 established accounting and reporting standards for derivative instruments
and for hedging activities. SFAS 133 requires that an entity recognize all
derivatives as either assets or liabilities and measure those instruments at
fair value. The Company has not yet determined the impact of this pronouncement
on the Company's financial position or results of operations.
Reclassifications
Certain reclassifications have been made to prior years consolidated financial
statements to conform to the current year's presentation.
(2) Acquisitions and Investments in Affiliated Companies
Petry and Advercomm Acquisitions
On February 25, 1998, in connection with the Initial Merger, the Company
acquired all of the outstanding stock of Petry and Advercomm in separate
transactions in exchange for 2,623,591 and 1,705,334 shares of the Company's
common stock. The fair value of each share of common stock issued was estimated
to be $1.60, which was supported by an independent valuation of the Company's
common stock as of February 25, 1998. The acquisitions have been accounted for
using the purchase method of accounting, and accordingly, the purchase price has
been allocated to the tangible and identifiable intangible assets acquired and
liabilities assumed on the basis of their fair values on the acquisition date.
The acquisitions have been primarily structured as tax free exchanges of stock;
therefore, the differences between the recognized fair value of the acquired
assets, including intangible assets, and their historical tax bases is not
deductible for income tax purposes.
F-13
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
DECEMBER 31, 1999 AND 1998
(2) Acquisitions and Investments in Affiliated Company - (Continued)
Intelligent Interactions Acquisition
During April 1998, the Company entered into an Agreement and Plan of Merger (the
"II Merger") to acquire all of the outstanding stock of Intelligent
Interactions.
Upon consummation of the II Merger, each share of common stock of Intelligent
Interactions was converted into approximately 16.3 shares of common stock, 2.3
Class A Warrants, 2.3 Class B Warrants and 1.2 Class C Warrants of the Company.
Therefore, the Company issued 949,242 shares of common stock, 265,212 of Class A
Warrants, 265,212 of Class B Warrants and 136,553 of Class C Warrants. The
warrants have exercise prices of $7.62, $11.42 and $3.81 per share,
respectively, and expire in five years.
The Company's Class A, B, and C Warrants were determined to have a fair value of
$0, $0, and $0.72 per share, respectively, using the Black-Scholes option
pricing model and supported by an independent valuation of the Warrants issued
in the transaction.
Each share of Preferred Stock, Series A Preferred Stock, Series AA Preferred
Stock or Series AAA Preferred Stock of Intelligent Interactions was converted
into approximately 18 shares of Mandatorily Redeemable Convertible Preferred
Stock -Series A, par value $.01 per share, 2.7 Class A Warrants, 2.7 Class B
Warrants and 1.4 Class C Warrants of the Company. Total Mandatorily Redeemable
Convertible Preferred Shares issued were 3,561,505 shares which converted into
0.2626 shares of the Company's common stock, or 935,269 shares of common stock
in connection with the Company's IPO. Each shareholder of record of the
Mandatorily Redeemable Convertible Shares had the right to cause the Company to
redeem at the option of the shareholder all or part of the shareholder's
outstanding shares by paying cash of $1.00 per share plus accrued dividends no
later than the fifth anniversary of the original issue date. The convertible
note payable was also converted into Mandatorily Redeemable Convertible
Preferred Stock--Series A and detachable warrants were terminated as a result of
the merger.
Additionally, the Company assumed 212,804 stock options for the purchase of
common stock in accordance with the II Merger. The stock options have exercise
prices ranging from $0.16 to $0.48, as defined in the II Merger Agreement, and
expire in no more than 10 years.
The acquisition has been accounted for using the purchase method of accounting.
Based upon an independent appraisal, $5,000,000 of the purchase price was
allocated to in-process technology and was immediately charged to operations
because such in-process technology had not reached the stage of technological
feasibility at the acquisition dated and had no alternative future use. The fair
value of the Company's equity securities issued as consideration for the
Intelligent Interactions acquisition was determined based upon a number of
factors, including the sale of 10,060,002 shares of Mandatorily Convertible
Redeemable Preferred Stock-Series A on February 25, 1998 (excluding detachable
warrants) for $10,060,002 in cash. The fair value of the Company's Mandatorily
Convertible Redeemable Preferred Stock was estimated to be $1.06 per preferred
share ($4.24 per common share on an as if converted basis) and its common stock
at $4.00 per share. The higher fair value attributable to the Mandatorily
Convertible Preferred Shares versus common shares is due to the convertible
feature of the Preferred Shares.
F-14
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
DECEMBER 31, 1999 AND 1998
(2) Acquisitions and Investments in Affiliated Company - (Continued)
CliqNow! Acquisition
As of June 1, 1998, the Company acquired the CliqNow! division of K2 Design,
Inc., an Internet advertising network comprised of medium to large Web sites
organized into eight topical channels, for $4,240,000, plus acquisition costs of
$96,000, with $1,240,000 payable in cash and $3,000,000 payable in Series B
Convertible Redeemable Preferred Stock ("Series B"). The Company issued 3,000
shares of Preferred Stock which, by its terms, automatically converted into
230,415 shares of common stock upon consummation of the IPO, at the IPO price
per share, net of the underwriting discount, or $13.02 per share, which was
deemed to be the fair value of the securities.
CardSecure Acquisition
On December 29, 1998, the Company acquired an initial 67% ownership stake (on an
as converted basis) in CardSecure, Inc., a company which provides eCommerce
enabling technology as well as Web site hosting services, through a $500,000
cash investment. Our investment in CardSecure was conveyed as part of the
consideration for our investment in Shopnow.com (see note 4).
InterAd and Netbooking Acquisitions
On January 20, 1999, the Company invested $3.9 million in the aggregate to
purchase a 60% interest in 24/7 Media Europe, Ltd. (formerly InterAd Holdings
Limited), which operates The 24/7 Media Europe Network. Approximately $1.9
million was paid in cash to acquire shares directly from 24/7 Europe. The
remaining balance included $1.2 million which was used to acquire shares from
existing shareholders and $846,000 in cash which was subsequently used to repay
a loan payable. On June 22, 1999, the Company made an additional investment of
$500,000 in the common stock of 24/7 Media Europe.
In August of 1999, 24/7 Media Europe issued shares to acquire Netbooking, a
Finnish Internet advertising company, which diluted the Company's investment in
24/7 Media Europe to 58% as of December 31, 1999.
Sift Acquisition
On March 8, 1999, 24/7 Media acquired Sift, Inc., a provider of email based
direct marketing services, for approximately 763,000 shares of 24/7 Media's
common stock plus the assumption of previously-outstanding stock options which
were converted into options to acquire approximately 100,000 shares of the
Company's common stock.
The acquisition of Sift has been accounted for as a pooling-of-interests and,
accordingly, the Company's historical consolidated financial statements have
been restated to include the accounts and results of operations of Sift. The
results of operations previously reported by the separate businesses and the
combined amounts presented in the accompanying consolidated financial statements
are presented below.
F-15
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
DECEMBER 31, 1999 AND 1998
(2) Acquisitions and Investments in Affiliated Company - (Continued)
Years Ended December 31,
---------------------------
1998 1997
------------ ------------
Net revenues:
24/7 Media .................................. $ 19,863,000 $ 3,148,000
Sift ........................................ 1,003,000 69,000
------------ ------------
Combined .................................... $ 20,866,000 $ 3,217,000
============ ============
Net loss attributable to common stockholders:
24/7 Media .................................. $(24,999,000) $ (5,306,000)
Sift ........................................ (434,000) (1,007,000)
------------ ------------
Combined .................................... $(25,433,000) $ (6,313,000)
============ ============
The Company has restated the results of operations for the years ended December
31, 1998 and 1997 by combining Sift's financial statements for the years ended
August 31, 1998 and 1997 (Sift's fiscal year end) with 24/7 Media's consolidated
financial statements for the years ended December 31, 1998 and 1997. The Company
has restated the consolidated balance sheet as of December 31, 1998 to include
24/7 Media's balance sheet and Sift's balance sheet as of December 31, 1998. An
adjustment has been made to stockholders' equity as of December 31, 1998 to
record Sift's results of operations for Sift's quarter ended November 30, 1997
and one month ended December 31, 1998. The equity accounts of the separate
entities were combined. As the common stock and additional paid in capital
accounts of the combining enterprise exceeded the par value of the common stock
issued in the business combination, the excess was added to our additional paid
in capital. There were no significant transactions between the Company and Sift
prior to the combination.
ClickThrough Acquisition
On July 26, 1999, the Company acquired ClickThrough Interactive
("ClickThrough"), a leading Canadian Internet advertising sales network. The
acquisition was accomplished through the issuance of 150,000 redeemable
non-voting preferred shares of our subsidiary and a cash payment of $750,000.
The subsidiary's redeemable non-voting preferred shares are exchangeable into an
equal number of shares of our common stock at the option of the holders or the
Company, of which 76,875 have been converted as of December 31, 1999.
ConsumerNet Acquisition
On August 17, 1999, the Company acquired Music Marketing Network Inc. d/b/a
ConsumerNet ("ConsumerNet"), a leading provider of email marketing solutions.
The aggregate purchase price of approximately $52.0 million consists of
approximately 1.7 million shares of 24/7 Media common stock valued at
approximately $47.0 million, $3.2 million in cash (including acquisition costs
of $320,000) and the assumption of previously outstanding options. The
fair value of the options of approximately $1.8 million was determined using the
Black-Scholes option pricing model.
F-16
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
DECEMBER 31, 1999 AND 1998
Summary
Each of the Company's acquisitions, except for Sift, has been accounted for
using the purchase method of accounting, and accordingly, each purchase price
has been allocated to the tangible and identifiable intangible assets acquired
and liabilities assumed on the basis of their fair values on the acquisition
dates. The historical carrying amounts of such assets and liabilities
approximated their fair values. The following summarizes the purchase price
allocation for each of the acquisitions:
Net Tangible In - Process Useful
Acquisition Assets Research and Intangibles/ Life
Acquired Entity Costs (Liabilities) Development Goodwill (in years)
------------ ------------- ------------ ------------ ----------
Year Ended December 31, 1998:
Petry ....................... $ 4,293,000 $ (1,635,000) $ -- $ 5,928,000 2
Advercomm ................... 2,791,000 85,000 -- 2,706,000 2
Intelligent Interactions .... 7,671,000 (154,000) 5,000,000 2,825,000 2
CliqNow! .................... 4,336,000 160,000 -- 4,176,000 2
Card Secure ................. 500,000 (522,000) -- 1,022,000 3
------------ ------------ ---------- ------------
$ 19,591,000 $ (2,066,000) $ 5,000,000 $ 16,657,000
============ ============ ============ ============
Year Ended December 31, 1999:
InterAd (24/7 Media Europe) . $ 1,991,000 $ (725,000) $ -- $ 2,716,000 4
Less: Sale of Card Secure ... (500,000) 522,000 -- (1,022,000) 3
ClickThrough ................ 5,875,000 (69,000) -- 5,944,000 3
ConsumerNet ................. 52,043,000 (1,015,000) -- 53,058,000 4
Netbookings ................. 5,748,000 26,000 -- 5,722,000 3
------------ ------------ ---------- ------------
$ 65,157,000 $ (1,261,000) $ -- $ 66,418,000
============ ============ ============ ============
The following unaudited pro forma consolidated amounts give effect to the
acquisitions as if each acquisition occurred on January 1, 1998, or date of
inception, if later, by consolidating the results of operations of the acquired
entities with the results of the Company for years ended December 31, 1999 and
1998.
The unaudited pro forma consolidated statements of operations are not
necessarily indicative of the operating results that would have been achieved
had the transactions been in effect as of the beginning of the periods presented
and should not be construed as being representative of future operating results.
Year Ended Year Ended
December 31, December 31,
1999 1998
------------ ------------
Total revenues ............................. $ 93,469,000 $ 27,763,000
Net loss ................................... (52,282,000) (50,460,000)
Net loss attributable to common shareholders (52,282,000) (50,839,000)
Net loss per common share .................. $ (2.48) $ (3.93)
Weighted average common shares used in
net loss per share calculation (1) ......... 21,090,238 12,942,354
F-17
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
DECEMBER 31, 1999 AND 1998
(2) Acquisitions and Investments in Affiliated Company - (Continued)
(1) The weighted average common shares used to compute pro forma basic net loss
per common share includes the actual weighted average common shares outstanding
for the historical years ended December 31, 1999 and 1998, plus the common
shares issued in connection with each of the acquisitions as if each acquisition
occurred on January 1, 1998. The common stock issued in connection with the
acquisition of each of the acquired companies were as follows: Petry - 2,623,591
shares; Advercomm - 1,705,334 shares (based on the February 1, 1998 date of
inception of operations); Intelligent Interactions - 949,242 shares;
ClickThrough - 76,875 shares; ConsumerNet - 1,738,330 shares; and Netbooking -
41,667 shares. There were no common shares issued in connection with the
acquisition of InterAd.
(3) Balance Sheet Components
Prepaid Expenses and Other Current Assets
December 31,
--------------------------
1999 1998
---------- ----------
Prepaid list rental ......................... $2,200,000 $ --
Other non-trade receivables ................. 1,341,000 --
Prepaid insurance ........................... 341,000 146,000
Prepaid operating lease ..................... 275,000 101,000
Other prepaid expenses ...................... 689,000 303,000
---------- ----------
$4,846,000 $ 550,000
========== ==========
Property and Equipment, Net
December 31,
--------------------------
1999 1998
----------- -----------
Computer equipment .......................... $ 8,224,000 $ 3,067,000
Ad serving system ........................... 11,306,000 --
Furniture and fixtures ...................... 1,529,000 261,000
Leasehold improvements ...................... 1,454,000 208,000
----------- -----------
22,513,000 3,536,000
Less accumulated depreciation and amortization (3,918,000) (1,437,000)
----------- -----------
$18,595,000 $ 2,099,000
=========== ===========
At December 31, 1999 and 1998, computer equipment includes equipment with a cost
of $159,000 and $116,000, respectively, acquired under a capital lease (see note
12). The net book value of the related equipment at December 31, 1999 and 1998
is $123,000 and $105,000, respectively.
Intangible Assets, Net
December 31,
----------------------------
1999 1998
------------ ------------
Goodwill and other intangible assets......... $ 83,075,000 $ 16,657,000
Less accumulated amortization ............... (20,677,000) (5,722,000)
------------ ------------
$ 62,398,000 $ 10,935,000
============ ============
F-18
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
DECEMBER 31, 1999 AND 1998
(3) Balance Sheet Components - (Continued)
Accrued Liabilities
December 31,
---------------------------
1999 1998
----------- -----------
Incentives, commissions and expenses (1) ....... $ 5,000,000 $ 2,739,000
Affiliate fees ................................. 2,231,000 464,000
Accrued list rental fee ........................ 1,800,000 --
Accrued managed list commissions ............... 946,000 --
Professional fees .............................. 903,000 479,000
Accrued ad management fees ..................... 801,000 406,000
Accrued advertising ............................ 293,000 --
Rent and lease obligations ..................... 203,000 282,000
Accrued taxes .................................. 294,000 --
Accrued other .................................. 1,404,000 831,000
----------- -----------
$13,875,000 $ 5,201,000
=========== ===========
(1) Incentives, commissions and expenses include commissions earned by the
Company's sales staff for the most recent period, as well as out-of-pocket
expenses incurred by those employees. All such balances as of December 31, 1999
and 1998 have been subsequently paid.
(4) Investments
On December 30, 1998, the Company acquired a 10% equity interest, in chinadotcom
by issuing 203,851 shares of the Company's common stock, valued at approximately
$6.6 million, plus $3 million in cash. In July 1999, the Company purchased an
additional 450,000 shares for $9.0 million. In July 1999, chinadotcom completed
its initial public offering. Accordingly, the Company's investment in
chinadotcom was reclassified as an available-for-sale security and is reflected
at its fair market value from that date.
On April 5, 1999, the Company entered into a securities purchase agreement with
ShopNow.com. Pursuant to this agreement, 24/7 Media acquired approximately 18%
of ShopNow.com in exchange for consideration of $5.1 million in cash, 476,410
shares of 24/7 Media's common stock with a value equal to $23.6 million and 24/7
Media's investment in CardSecure. In September 1999, ShopNow.com completed
its initial public offering. Accordingly, the Company's investment in
Shopnow.com was reclassified as an available-for-sale security and is
reflected at its fair value from that date.
On September 13, 1999, the Company acquired a 5.9% interest in Naviant, Inc.
("Naviant") for approximately $5.0 million. The Company's investment in Naviant
is accounted for under the cost method of accounting.
On December 16, 1999, the Company acquired a less than 10% interest in idealab!,
Inc. and accordingly the investment is accounted for under the cost method of
accounting.
The fair value of the available-for-sale marketable securities is based on the
quoted market values as of December 31, 1999 as reported on NASDAQ. Such values
reflect an unrealized gain of $290.4 million ($194.8 million after tax).
F-19
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
DECEMBER 31, 1999 AND 1998
(4) Investments - (Continued)
Investments at December 31, 1999 and 1998 are comprised of:
1999 1998
------------ ------------
Available-for-sale securities, at fair values .... $335,630,000 $ --
Investments, at cost ............................. 31,000,000 6,566,000
------------ ------------
Total ............................................ $366,630,000 $ 6,566,000
============ ============
(5) Income Taxes
The following is a breakdown of the Company's source of loss for income tax
purposes:
Years Ended December 31,
--------------------------------------------------
1999 1998 1997
------------ ------------ ------------
U.S. loss ............. $(28,932,000) $(25,157,000) $ (6,313,000)
Foreign loss .......... (10,130,000) -- --
------------ ------------ ------------
$(39,062,000) $(25,157,000) $ (6,313,000)
============ ============ ============
At December 31, 1999, the Company had approximately $56.2 million of US and $8
million of foreign net operating loss carryforwards. Such carryforwards expire
in various years through 2019. As a result of various equity transactions during
1999, 1998 and 1997, management believes the Company has undergone an "ownership
change" as defined by section 382 of the Internal Revenue Code. Accordingly, the
utilization of approximately $24.8 million of the net operating loss
carryforwards is substantially limited.
In connection with the unrealized gain on the chinadotcom and ShopNow.com
investments reflected as a separate component of stockholders' equity (deficit)
pursuant to SFAS 115 (see note 4), it is considered more likely than not that
$11.3 million of the net operating loss carryforward at December 31, 1998 will
be realized. As a result, the portion of the valuation allowance relating to the
net deferred tax asset associated with this amount has been released, with the
effects netted against the SFAS 115 gain. Similarly, a deferred tax asset was
recognized for a $20.1 million net operating loss incurred in 1999, with the
benefit netted against the SFAS 115 gain.
The valuation allowance of $14.8 million is principally comprised of the foreign
net operating loss and the portion of the US net operating loss that is limited
pursuant to Section 382 of the Internal Revenue Code. Management believes that
based on all available evidence, it is more likely than not that these portions
of the deferred tax assets will not be realized.
The tax effects of temporary differences and tax loss carryforwards that give
rise to significant portions of federal and state deferred tax assets and
deferred tax liabilities at December 31, 1999 and 1998 are presented below.
F-20
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
DECEMBER 31, 1999 AND 1998
(5) Income Taxes - (Continued)
1999 1998
------------- -------------
Deferred tax assets:
Net operating loss carryforward ..................... $ 23,849,000 $ 14,854,000
Deferred revenue .................................. 252,000 23,000
Reserve for sales allowance ....................... 397,000 165,000
Accounts receivable principally due to allowance
for doubtful accounts ........................... 361,000 121,000
Amortization of goodwill and other intangibles .... 1,091,000 482,000
Accrued compensation .............................. 691,000 290,000
Other ................................................. 20,000 77,000
------------- -------------
Gross deferred tax assets ............................. 26,661,000 16,012,000
Less: valuation allowance ............................ (11,917,000) (15,831,000)
------------- -------------
Net deferred tax assets ........................... 14,744,000 181,000
------------- -------------
Deferred tax liabilities:
Unrealized gain on marketable securities .......... (110,370,000) --
Plant and equipment, principally due to differences
in depreciation ................................. (23,000) (181,000)
Other ............................................. (7,000) --
------------- -------------
Gross deferred tax liabilities .................... $ (95,656,000) $ --
============= =============
(6) Debt Instruments
Senior Convertible Notes Payable - Related Parties
During 1997, the Company received $2,500,000 in proceeds from the issuance of
senior convertible notes payable primarily to affiliates of stockholders of the
Company, bearing an interest rate of 8% compounded semi-annually. The notes,
including interest thereon, were due on the earlier of prepayment, redemption,
conversion of the notes into common stock or May 15, 1999, the maturity date.
Each of the notes was issued with detachable warrants allowing such holders to
purchase shares of the Company's common stock at prices ranging from $1.60 to
$11.48 per share. The value attributed to the warrants of $201,000 was recorded
as debt discount and was being amortized to interest expense using the imputed
interest method over the term of the notes. The Company determined the value of
the warrants based upon its estimate of its effective borrowing rates at the
date of each issuance (which rates were 12% prior to September 1, 1997 and 15%
subsequent to September 1, 1997).
The notes were convertible into common stock at conversion prices, as defined in
the original note agreements, ranging from $1.60 to $11.48 per share upon
occurrence of certain events, subject to anti-dilution provisions. The original
conversion price for the $1,500,000 of notes issued prior to September 1, 1997
was $11.48 per share. The $1,000,000 of notes issued between September 1, 1997
and December 31, 1997 had a $1.60 per share conversion rate. The conversion
prices were determined by negotiations among the parties. On December 22, 1997,
$94,000 of the notes, including interest thereon, were converted into 59,184
shares of common stock at $1.60 per share. During 1997, the Company recorded
$43,000 of interest expense in connection with the amortization of the debt
discount and conversion of the aforementioned notes.
F-21
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
DECEMBER 31, 1999 AND 1998
(6) Debt Instruments - (Continued)
During January 1998, the Company received $150,000 in proceeds from the issuance
of senior convertible notes payable with terms similar to the notes issued
during 1997. The notes were convertible into 43,321 shares of common stock at
$3.48 per share, subject to anti-dilution provisions. The value attributable to
4,310 warrants, to purchase shares of the Company's common stock at $3.48 per
share, of $12,000 was recorded as debt discount. The Company determined the
value of the warrants based upon its estimate of its effective borrowing rate of
15% at the date of issuance.
In connection with the Securities Purchase Agreement and the Merger, $2,056,000
of the Senior Convertible Notes Payable - Related Parties, plus accrued interest
thereon, were converted into 750,586 shares of common stock, and approximately
$500,000 of such notes, plus accrued interest thereon, were converted into
77,450 shares of Common stock. With regard to the $1,500,000 of notes issued
prior to September 1, 1997, the original conversion price of $11.48 per share
was adjusted to $8.36 per share under the anti-dilution provisions triggered by
the subsequent financings at lower conversion prices per share.
Additionally, in accordance with the terms and conditions of the Securities
Purchase Agreement (which terms and conditions were determined by negotiations
among the various parties to the agreement), 177,679 warrants were exchanged for
99,119 shares of common stock.
Loan Payable-Related Party
The Company had a note payable to a stockholder of $593,000 as of December 31,
1998. The loan was payable upon demand, and interest was charged at prime plus
2%. The loan was subsequently repaid in full in March 1999.
On September 30, 1998, the Company settled all of its obligations to Petry Media
Corporation which arose in connection with the Company's acquisition of Petry in
February 1998 for a lump sum payment of $829,000. Accordingly, the difference
between the lump sum payment of $829,000 and the Company's recorded obligations
for its outstanding loan payable and accrued royalties payable in the amount of
$184,000 and 218,000, respectively, was attributed to the contingent purchase
obligation and resulted in an adjustment of $427,000 to the Petry purchase
price. Such amount increased goodwill and is being amortized over its remaining
amortization period from October 1, 1998.
Short-Term Borrowings
In May 1998, the Company secured a line of credit up to an amount of $200,000
bearing interest at 8.0% and secured by the Company's assets. The line was
repaid in May 1999.
(7) Equity Instruments
Warrants
On April 9, 1997, the Company granted warrants to a consultant to purchase 4,375
of the Company's common Shares at an exercise price of $49.72 per share. The
fair value, using a Black-Scholes Option Model, of the warrants was deemed
insignificant on the date of grant.
In connection with the issuance of Senior Convertible Notes Payable - Related
Parties, warrants to purchase 169,316 common shares, at prices ranging from
$1.60 to $11.48, were outstanding as of December 31, 1997 and such warrants
expire no later than three years from the date of issuance. The Company
recorded the fair value of the warrants as original issue debt discount.
F-22
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
DECEMBER 31, 1999 AND 1998
(7) Equity Instruments - (Continued)
As of February 24, 1998, Interactive Imaginations and Michael P. Paolucci
entered into a Confidential Separation Agreement and General Release ("Release
Agreement") pursuant to which Mr. Paolucci's employment as an executive of
Interactive Imaginations was terminated. The terms of the Release Agreement
generally provide that Mr. Paolucci and Interactive Imaginations agreed to
release and discharge the other party (and its successors and assigns) from all
causes of action, claims, judgments, obligations, damages or liabilities.
Interactive Imaginations agreed to issue to Mr. Paolucci Class C Warrants to
purchase up to 625,000 shares of common stock at an exercise price of $3.81 per
share. Accordingly, the Company recorded $450,000 of expense during the first
quarter of 1998 in connection with this transaction based upon an independent
valuation of the Class C Warrants. In addition, Interactive Imaginations agreed
to extend the term from January 31, 2000 to January 31, 2005 in respect of a
fully vested option held by Mr. Paolucci to purchase 13,000 shares of
Interactive Imaginations common stock at $1.72 per share. During January 1999,
Mr. Paolucci exercised his Class C Warrants to purchase 625,000 shares of common
stock in exchange for 546,775 shares of common stock in a cashless exercise.
In February 1998, the Company issued to a consultant a warrant to purchase
28,750 shares of common Stock at an exercise price of $3.48 per share in
exchange for services. Under the terms and conditions of the Securities Purchase
Agreement (as determined by negotiations among the parties to such agreement),
such warrants were converted into 12,650 shares of common stock. The Company
recorded compensation expense of $20,000, based upon the fair market value
($1.60 per common share as determined by an independent valuation of the
Company's Common Stock) of the 12,650 shares of common stock into which the
warrants were converted under the terms and conditions of the Securities
Purchase Agreement.
Upon consummation of the II Merger (as discussed in note 2), each share of
common stock of Intelligent Interactions was converted into approximately 16.3
shares of common stock, 2.3 Class A Warrants, 2.3 Class B Warrants and 1.2 Class
C Warrants of the Company. Therefore, the Company issued 949,242 shares of
common stock, 265,212 of Class A Warrants, 265,212 of Class B Warrants and
136,553 of Class C Warrants. The warrants have exercise prices of $7.62, $11.42
and $3.81 per share, respectively and expire in five years. The Company's Class
A, B, and C Warrants were determined to have a fair value of $0, $0, and $0.72
per share, respectively, using the Black-Scholes Option Model and supported by
an independent valuation of the Warrants issued in the transaction. Each share
of Preferred Stock, Series A Preferred Stock, Series AA Preferred Stock or
Series AAA Preferred Stock of Intelligent Interactions was converted to
approximately 18 shares of Mandatorily Redeemable Convertible Preferred
Stock--Series A, par value $.01 per share, 2.7 Class A Warrants, 2.7 Class B
Warrants and 1.4 Class C Warrants of the Company.
During the third quarter of 1998, certain investors in the II Merger exchanged
185,159 warrants for 92,230 shares of common stock as provided for in the
original terms of the II Merger Agreement. The Company exchanged one equity
security (common shares) for another equity security (warrants) of equivalent
value which resulted in no financial statement impact other than to record the
par value of the common stock issued by increasing common stock and reducing
additional paid in capital.
In March 1999, the Company issued warrants to purchase up to 150,000 shares of
common stock to NBC-Interactive Neighborhood as part of a three-year exclusive
agreement to sell advertising on NBC Network television stations and their
associated Web sites at the local market level. In October 1999, 24/7 Media
issued warrants to purchase up to 150,000 shares of the Company's common stock
to AT&T WorldNet Service as part of a 15-month extension, plus a one-year
renewal option of the current strategic agreement (see note 9).
F-23
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
DECEMBER 31, 1999 AND 1998
(7) Equity Instruments - (Continued)
Warrant activity during the periods indicated is as follows:
Weighted
Average Exercise
Warrants Price
--------- ----------------
Outstanding at December 31, 1996 .............. 6,533 $11.48
Granted ....................................... 173,695 3.56
Exercised ..................................... -- --
Canceled ...................................... -- --
--------- --------
Outstanding at December 31, 1997 .............. 180,228 3.84
Granted ....................................... 3,985,595 8.35
Exercised ..................................... (362,838) 6.21
Canceled ...................................... -- --
--------- --------
Outstanding at December 31, 1998 .............. 3,802,985 8.32
Granted ....................................... 300,000 29.44
Exercised ..................................... (796,300) 4.54
Canceled ...................................... -- --
--------- --------
Outstanding at December 31, 1999 .............. 3,306,685 $11.17
========= ========
Warrants generally expire five years from the date of grant.
Reverse Stock Split
On July 20, 1998, the Company effected a 1-for-4 reverse stock split.
Accordingly, all references in the financial statements to the number of shares
of common stock and to per share amounts have been restated to reflect these
changes.
Common Stock
As part of an employment agreement, an officer of the Company was given
approximately 12,500 shares of common stock which were to be issued pro rata on
a monthly basis, over a three-year period beginning in July 1996, as additional
compensation. On October 31, 1997, the officer signed a termination agreement
with the Company whereby the officer received the remaining 8,333 of the 12,500
Shares. The Company recorded compensation expense at the time of each issuance
of common stock based upon the Company's estimate of the fair value using the
conversion rates of the Company's most recent issuance of convertible debt. The
fair market value of the Shares issued at the date of each issuance was
approximately $11.48 per share in 1996 and $11.48 per share for issuances prior
to September 1, 1997 and $1.60 per share for issuances between September 1, 1997
and October 31, 1997. As a result, for the year ended December 31, 1997, the
Company recorded compensation expense of $32,000.
In February 1998, the Company awarded to the President 56,250 shares of
restricted common stock which were granted at the fair market value of the
Company's common stock of $1.60 per share as determined by an independent
appraisal of the Company's common stock in connection with the Initial Merger.
In connection with this issuance, the Company is recognizing compensation
expense of $90,000 ratably over the three-year vesting period. For the years
ended December 31, 1999 and 1998, the Company recognized $30,000 and $25,000 in
compensation expense, respectively.
F-24
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
DECEMBER 31, 1999 AND 1998
(7) Equity Instruments - (Continued)
In August 1998, the Company completed an offering of 3,550,000 shares of its
common stock, par value $.01 per share, in an initial public offering at an
offering price of $14.00 per share. Net proceeds to the Company from this
initial public offering totaled $44.8 million, after offering costs of $1.4
million.
On May 3, 1999, the Company completed a secondary offering of the Company's
common stock. In this offering, the Company sold 2,339,000 primary shares, and
selling shareholders sold 1,161,000 shares. Net proceeds for the sale of primary
shares was approximately $100.5 million.
The Company also issued shares of common stock as part of the purchase price for
various acquisitions and investments as discussed in Notes 2 and 4,
respectively.
Convertible Preferred Shares
In November 1996, the Company designated 500,000 Convertible Preferred Shares,
par value $.01 per share, out of the 2,000,000 Preferred Shares which were
authorized in March 1996, the rights and preferences of which were generally
senior to the Company's common shares and were more fully described in the
Company's Amended Certificate of Incorporation (the "Amended Certificate").
Thereafter, the Company completed a private placement of 140,722 Preferred
Shares for an aggregate price of $4,039,000. Such consideration consisted of the
cancellation of outstanding Notes (described above) in the aggregate principal
amount of $1,500,000 plus $2,539,000 in cash. Each Preferred Share was
convertible into 2.5 Common Shares (subject to an anti-dilution adjustment as
set forth in the Amended Certificate) upon the occurrence of certain events in
respect of the Company or the holders of Preferred Shares. In January 1997, the
Company issued 17,422 shares of Preferred Stock for a payment of $500,000 in
cash.
As of December 31, 1997, the 158,144 issued and outstanding preferred shares
were convertible into 395,360 common shares, respectively.
The Preferred Shares, in the event of any voluntary or involuntary liquidation,
dissolution or winding up of the Company were entitled to receive an amount
equal to $28.70 per share, to be paid out of the assets of the Company available
for distribution before any such payments were to be made on any shares of the
Company's common hares or any other capital stock of the Company other than the
Preferred Shares, plus any declared and unpaid dividends.
The Preferred Shares were subject to mandatory conversion, and would
automatically convert into common shares, as noted above. On February 25, 1998,
in accordance with the terms and conditions of the Securities Purchase
Agreement, all 158,144 issued and outstanding Preferred Shares were converted
into 542,908 common shares, after giving effect to anti-dilution provisions.
Mandatorily Redeemable Convertible Preferred Stock
On February 25, 1998, the Company entered into a Securities Purchase Agreement
for the sale and issuance of 10,060,002 shares of Mandatorily Redeemable
Convertible Preferred Stock--Series A ("Mandatorily Redeemable Convertible
Preferred Stock" or "Series A"), par value $.01 per share, 1,320,904 Class A
Warrants to purchase common stock at an exercise price of $7.62 per share and
1,320,904 Class B Warrants to purchase common stock at an exercise price of
$11.42 per share in a private placement for total proceeds of $10,060,002. Such
warrants are immediately exerciseable and expire on February 25, 2003. No value
has been attributed to the Class A and Class B warrants based upon an
independent valuation of the securities.
F-25
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
DECEMBER 31, 1999 AND 1998
(7) Equity Instruments - (Continued)
After giving effect to the Securities Purchase Agreement, including the Merger,
the capital stock of the Company consisted of: (i) 100,000,000 common shares, of
which 6,870,300 shares were issued and outstanding, 2,641,808 shares were
reserved for issuance upon conversion of issued and outstanding Mandatorily
Redeemable Convertible Preferred Stock or "Series A," 1,320,904 shares were
reserved for issuance upon exercise of issued and outstanding Class A Warrants,
1,320,904 shares were reserved for issuance upon exercise of issued and
outstanding Class B Warrants, 643,750 were reserved for issuance upon exercise
of issued and outstanding Class C Warrants, 35,609 were reserved for issuance
upon exercise of issued and outstanding unclassified warrants, 62,757 (subject
to adjustment) were reserved for issuance upon exercise of outstanding
convertible debentures, and 1,437,500 shares were reserved for issuance to key
employees, officers and directors of, and consultants to, the Company under
stock incentives that had been granted or were available for grant by the
Company pursuant to the 1998 Stock Incentive Plan; and (ii) 30,000,000 preferred
shares, of which 10,060,002 were outstanding, all of which were designated as
Mandatorily Redeemable Convertible Preferred Stock or Series A shares, all of
which were in a private placement.
Each share of Series A was convertible, at the option of the holder, at any time
and without the payment of additional consideration into common stock determined
by the sum of (i) the Payment Price of $1.00 per Series A Share divided by the
conversion price of $3.81 per common share (as adjusted), plus (ii) all accrued
and unpaid dividends with respect to such Share divided by the dividend
conversion price which is equal to twice the conversion price of $3.81.
The Series A Shares ranked (i) prior to the common stock of the Company; (ii)
pari passu with any Securities (as defined in the Securities Purchase
Agreement); and (iii) junior to any Senior Securities, in each case as to
dividends and other distributions of assets and upon liquidation, dissolution or
winding up of the Company, whether voluntary or involuntary. The Series A
shareholders were entitled to receive, when and as declared by the Board of
Directors out of funds legally available, dividends at a rate of $0.04 per share
per annum. Such dividends were subsequently canceled pursuant to the Securities
Purchase Agreement because the Company consummated a qualified initial public
offering (as defined in the Securities Purchase Agreement) prior to January 31,
1999.
The Series A Shares were subject to certain anti-dilution protection, if the
Company raised funds in the future, while the Preferred Stock was still
outstanding, at a common stock-equivalent value which was less than the
conversion price of the Preferred Stock.
Series A shareholders had one vote for each full common share into which a
Series A Share would be convertible.
In connection with the Company's IPO, all of the Company's 13,621,507 Series A
Shares automatically converted into 3,577,118 shares of common stock. Such
amounts included: i) 10,060,002 Series A Shares issued in connection with the
Initial Merger which converted into 2,641,849 shares of common stock; and ii)
3,561,505 Series A Shares issued in connection with the Intelligent Interactions
acquisition which converted into 935,269 shares of common stock (see note 2),
each of which, by their terms, automatically converted into Common Stock in
connection with the Company's IPO. In addition, the 3,000 shares of Series B
Convertible Redeemable Preferred Stock issued in connection with the CliqNow!
acquisition, by its terms, automatically converted into 230,415 shares of Common
Stock in connection with the Company's IPO (see note 2). The total number of
common shares issued in connection with the automatic conversion of the
Company's mandatorily redeemable convertible preferred stock in connection with
the IPO was 3,807,553 shares of common stock.
F-26
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
DECEMBER 31, 1999 AND 1998
(7) Equity Instruments - (Continued)
Shares Reserved for Future Issuance
Shares reserved for future issuance as of December 31, 1999 are as follows:
Reserved
Shares
---------
Reserved for issued and outstanding Class A Warrants 1,458,406
Reserved for issued and outstanding Class B Warrants 1,458,406
Reserved for issued and outstanding Class C Warrants 89,873
Reserved for issued and outstanding unclassified warrants 300,000
Reserved for stock incentives under the 1998 Stock Incentive Plan 5,133,400
(8) Stock Option Plan
During 1998, the board of directors and stockholders of the Company approved the
1998 Stock Incentive Plan as amended (the "Plan"). The following is a summary of
the material features of the Plan. This Plan replaced the 1995 Stock Option
Plan--Amended, which had been established in 1995 and amended in 1996.
All employees of and consultants to the Company are eligible under the Plan.
Eligibility under the Plan shall be determined by the Stock Incentive Committee.
The Plan provides for the grant of any or all of the following types of awards:
(i) stock options, including incentive stock options and non-qualified stock
options; (ii) stock appreciation rights, in tandem with stock options or free
standing; and (iii) restricted stock. In addition, the Plan provides for the
non-discretionary award of stock options to non-employee directors of the
Company.
A maximum of 5,924,979 shares of common stock may be issued or used for
reference purposes pursuant to the Plan. The maximum number of shares of common
stock subject to each of stock options or stock appreciation rights that may be
granted to any individual under the Plan is 250,000 for each fiscal year during
the term of the Plan. If a stock appreciation right is granted in tandem with a
stock option, it shall be applied against the individual limits for both stock
options and stock appreciation rights, but only once against the maximum number
of shares available under the Plan.
The Company applies APB Opinion No. 25 in accounting for its Plan. The Company
recorded a deferred compensation charge of approximately $332,000 in the second
quarter of 1998 in connection with the grant of stock options to employees,
representing the difference between the deemed fair value of the Company's
common stock for accounting purposes and the exercise price of such options at
the date of grant. Such amount is presented as a deduction from of stockholders'
equity (deficit) and amortized to expense over the vesting period of the
applicable options, generally four years. The Company granted such options at a
weighted average exercise price of $5.74 per share. Amortization of deferred
stock compensation is recorded in general and administrative expense in the
consolidated statement of operations.
F-27
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
DECEMBER 31, 1999 AND 1998
The per share weighted-average fair value of stock options granted during 1999,
1998 and 1997 was $22.21, $4.44 and $1.60, respectively, on the date of grant
using the Black-Scholes method with the following weighted-average assumptions:
1999 - risk-free interest rate 6.58%, and an expected life of 2 years or 4
years, depending on the option grant; 1998 - risk-free interest rate 5.20%, and
an expected life of 4 years; and 1997 - risk-free interest rate 5.64%, and an
expected life of 2 years. As permitted under the provision of SFAS No. 123, and
based on the historical lack of a public market for the Company's options,
(8) Stock Option Plan - (Continued)
no volatility was reflected in the options pricing calculation for options
granted prior to the IPO. For option grants in 1998 subsequent to the Company's
August 1998 IPO, a volatility factor of 150% was used. For option grants in
1999, a volatility factor of 99% was used for 4-year grants and 101% for 2-year
grants.
Had the Company determined compensation cost based on the fair value at the
grant date for its stock options under SFAS No. 123, the Company's net loss
attributable to common stockholders would have been reduced to the pro forma
amounts indicated below:
1999 1998 1997
-------------- -------------- --------------
Net loss attributable to common stockholders:
As reported ................................ $ (39,062,000) (25,433,000) (6,313,000)
Pro forma .................................. $ (52,003,000) (25,807,000) (6,330,000)
Net loss per common share:
As reported ................................ $ (1.96) (2.48) (3.50)
Pro forma .................................. $ (2.60) (2.52) (3.51)
Stock option activity during the periods indicated is as follows:
F-28
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
DECEMBER 31, 1999 AND 1998
Weighted Average
Options Exercise Price
---------- ----------------
Outstanding at December 31, 1996 .................... 115,939 $ 6.75
Granted ............................................. 330,265 1.38
Exercised ........................................... -- --
Canceled ............................................ (22,783) 6.44
----------- --------
Outstanding at December 31, 1997 .................... 423,421 2.58
Granted ............................................. 1,469,046 6.82
Exercised ........................................... (106,108) 2.57
Canceled ............................................ (112,357) 2.87
----------- --------
Outstanding at December 31, 1998 .................... 1,674,002 6.28
Granted ............................................. 2,659,791 32.18
Exercised ........................................... (631,221) 4.85
Canceled ............................................ (438,957) 18.43
----------- --------
Outstanding at December 31, 1999 (a) ................ 3,263,615 $25.85
=========== ========
Vested at December 31, 1998 ......................... 224,641 $ 1.42
=========== ========
Vested at December 31, 1999 ......................... 517,891 $19.20
=========== ========
Options available for grant at December 31, 1999 .... 2,661,364
===========
(a) During 1999, the total number of options under the 1998 Stock Incentive
Plan was increased to 5,750,000. The merger with Sift and the acquisition
of ConsumerNet further increased the total available options by 99,845 and
77,134, respectively.
F-29
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
DECEMBER 31, 1999 AND 1998
The following table summarizes information about stock options outstanding at
December 31, 1999:
Weighted Weighted Weighted
Range of Average Average Average
Exercise Number Remaining Exercise Number Exercise
Prices Outstanding Contractual Life Price Exerciseable Price
------ ----------- ---------------- ----- ------------ -----
$ 40-6.94 713,437 1.0 years $ 4.64 108,405 $ 1.20
7.57-17.75 117,811 2.1 10.86 29,825 5.89
18.94-34.25 1,832,167 1.7 28.93 379,661 25.39
34.50-64.44 600,200 3.4 44.61 -- --
----------- --------- ------- ----------- ---------
3,263,615 1.9 $ 25.85 517,891 $ 19.20
=========== ========= ======= =========== =========
(9) Significant Contracts
SegaSoft
In November 1996, the Company entered into an agreement with SegaSoft to license
the rights to its registration-driven ad targeting software. The contract term
was for two years from the earlier of the first commercial use of SegaSoft's
Heat Network or August 1, 1997. The Company accounted for the SegaSoft agreement
in accordance with Statement of Position 91-1, "Software Revenue Recognition."
The Company received license fees of $1,800,000, of which $1,200,000 was
received by December 31, 1996. In addition, the Company received a $300,000
non-refundable consulting retainer fee in November 1996. This fee, plus an
additional $100,000 credit, was applied against consulting service fees for
design modifications to the software for the SegaSoft Heat Network, which were
recognized as revenues as services were performed. The Company accounted for the
majority of the license fee, or $1,300,000, as performance occurred over the
period during which the licensed software was transferred to SegaSoft and
modified to perform to SegaSoft's specifications. The period in which the fees
associated with software license transfer and consulting services both commenced
in November 1996 and concluded in August 1997. For the year ended December 31,
1997, the Company recorded approximately $1,681,000 in revenue; the cost of
sales associated with the Segasoft consulting and license fee was $57,000.
During 1996, the Company entered into an agreement with SegaSoft for advertising
on The ContentZone and/or Riddler.com. The term of the contract was for one year
from the date of signing. The Company received a prepayment in full for $540,000
in 1996. Revenue from the agreement was recognized ratably over the terms of the
contract. For the year ended December 31, 1997, the Company recorded $326,000 in
revenue.
Microsoft
During 1996, the Company entered into an agreement with Microsoft Corporation
for advertising on The ContentZone. The term of the contract was for one year
from the date of signing. The Company received a prepayment in full for $150,000
in 1996. Revenue from the agreement was recognized ratably over the terms of the
contract. For the years ended December 31, 1997, the Company recorded $75,000 in
revenue.
F-30
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
DECEMBER 31, 1999 AND 1998
(9) Significant Contracts - (Continued)
Fleet
On April 30, 1999, the Company entered into a co-branded credit card agreement
with Fleet Credit Card Services, L.P. ("Fleet"), whereby the Company is working
jointly with Fleet to develop and market Fleet products and services and to
solicit applications from Internet users. The agreement calls for advance
payments by Fleet of approximately $32 million over a five-year period subject
to our Company providing a guaranteed minimum level of impressions as set forth
in the agreement.
NBC
In March 1999, the Company signed an exclusive agreement with NBC-Interactive
Neighborhood (NBC-IN) that allows us to sell advertising on NBC network
television stations and their associated Web sites at the local market level in
exchange for services to be provided by the Company. As part of this agreement,
the Company issued to NBC warrants to purchase up to 150,000 shares of our
common stock for $26.05 per share. These warrants vest and expire as follows:
(1) between March 11, 1999 and March 11, 2002, NBC shall have the right to
purchase 75,000 shares at $26.05 per share; and (2) the remaining 75,000 shares
covered by this warrant will vest in eighteen increments of approximately 4,167
shares each on the first day of every month beginning with October 1, 2000 and
ending on March 1, 2002 at $26.05 per share. With respect to each 4,167 share
increment, NBC's right to purchase such shares will expire three years after the
vesting date. In the event that NBC terminates the agreement, the portion of the
shares that have not vested as of such termination date shall immediately
expire. The 150,000 warrants to acquire common stock that were issued to NBC
were valued at $3.6 million using a Black-Scholes pricing model, based on the
following assumptions: risk-free interest rate of 6%, dividend yield of 0%,
expected life of 5 years and volatility of 150%. The value of this contract is
reflected in our balance sheet under partner agreement and is amortized using
the straight-line method over the life of the three-year contract.
AT&T
On October 1, 1999, an agreement was reached with AT&T WorldNet to extend the
current strategic marketing arrangement. The new agreement includes banner
advertising services, email campaigns and other marketing promotion services for
a term of one year with an optional one year extension. The Company issued
warrants to purchase 150,000 shares of our common stock in connection with the
agreement. The warrants vest upon attaining certain revenue targets and the
extension of the contract. The fair value of the warrants relating to the
initial term of the agreement for the purchase of 75,000 shares were valued at
approximately $2.0 million based on an independent valuation. Due to the nature
of the agreement, these warrants will be revalued each month based on the
Company's share price. A ratable portion of the warrants will be expensed, as
applicable, with the offset to additional paid in capital. The expense due to
the revaluation was approximately $246,000 in 1999. The Black-Scholes pricing
model was used with the following assumptions at the date of issuance: risk free
interest rate of 6%, dividend yield of 0%, expected life of 4.3 years and
volatility of 90%. Because the vesting of the second warrants to purchase 75,000
shares is dependent upon the extension of the original term and no obligation
exists for either party to extend the agreement, no value has been recorded.
FastWeb
Effective December 1, 1999 the Company entered into an agreement with FastWeb
relating to the management and marketing of FastWeb's opt-in email database. The
initial term of the contract is for one year ending November 30, 2000. The
Company is obligated to make four quarterly payments of $600,000 plus a royalty
for revenues exceeding certain thresholds relating to the use of FastWeb's
database. The Company recorded $200,000 in expense during 1999 relating to this
contract.
F-31
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
DECEMBER 31, 1999 AND 1998
(10) Supplemental Cash Flow Information
Supplemental disclosure of cash flow information
During 1999, 1998 and 1997, the amount of cash paid for interest was $68,000,
$4,000 and $1,000, respectively.
Non-cash financing activities
Warrants to purchase 625,000 shares of our common stock at $3.81 per share were
exercised in January 1999 in exchange for 546,775 shares of our common stock in
a cashless exercise of warrants. During September 1999, warrants to purchase
134,382 shares of our common stock at prices ranging from $3.81 to $11.42 were
exchanged in a cashless exercise for 101,074 shares of our common stock
During 1998, the Company issued an aggregate of 5,278,167 shares of common
stock, 3,561,505 Series A Shares, 3,000 Series B Shares, 265,212 Class A
Warrants, 265,212 Class B Warrants and 136,553 Class C Warrants in connection
with the Acquisitions.
During 1998, the Company converted all outstanding shares of convertible
preferred stock into 4,350,441 shares of common stock, converted $2,556,000 of
senior convertible notes payable--related parties, plus accrued interest, into
828,036 shares of common stock and outstanding warrants were converted into
191,349 shares of common stock.
During 1998, the Company entered into a capital lease for approximately $85,000
of equipment.
During 1997, the Company converted $94,000 of senior convertible notes and a
$125,000 convertible promissory note into common stock.
(11) 401(k) Plan
The Company established a 401(k) Plan on January 1, 1999, that is available to
all employees after six months of employment. Employees may contribute up to 20%
percent of their salary and the Company does not currently match employee
contributions. The only expense the Company incurred in 1999 related to the
401(k) Plan was for administrative services, which were not material.
(12) Commitments and Contingencies
Commitments
The Company leases various facilities and certain equipment under operating
lease agreements. These lease agreements include the space for the Company's
corporate headquarters, the Company's sales offices and various types of
equipment for varying periods of time, with the last lease expiring in August
2007. Rent expense from all operating leases amounted to $2,950,000, $775,000
and $238,000 for the years ended 1999, 1998 and 1997, respectively.
F-32
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
DECEMBER 31, 1999 AND 1998
(12) Commitments and Contingencies - (Continued)
Future minimum payments under noncancelable operating leases and capital leases
at December 31, 1999 are as follows:
Year Ending December 31, Operating Leases Capital Leases
- ------------------------ ---------------- --------------
2000 .................................... 4,390,000 52,000
2001 .................................... 4,086,000 7,000
2002 .................................... 3,502,000 6,000
2003 .................................... 2,646,000 -
2004 .................................... 2,427,000 -
Thereafter .............................. 5,766,000 -
------------ --------
Total minimum lease payments ............ $ 22,817,000 65,000
============
Less amount representing interest ....... 3,000
========
Present value of minimum lease payments . 62,000
Less current portion .................... 49,000
========
Long-term portion ....................... $ 13,000
========
The Company entered into a Consulting Agreement, dated as of January 1, 1998
with Neterprises, Inc. ("Consulting Agreement"), pursuant to which Mr. Paolucci,
President and sole stockholder of Neterprises, Inc., and at that time a director
of the Company, agreed to provide management and consulting services to
Interactive Imaginations for a term of up to one year in connection with the
identification and evaluation of potential strategic relationships and potential
acquisition targets. In return for such services, Mr. Paolucci received a lump
sum payment of $180,000 and a monthly fee of $12,500. This agreement was not
renewed in 1999.
The Company's ad serving software and hardware are housed at GlobalCenter, Inc
in Virginia and New York. The agreement with GlobalCenter provides for Internet
connectivity services, the lease of certain hardware, the licensing of certain
software, and the lease of secure space to store and operate such equipment.
Service orders in place under this agreement, which expire in May 2000, require
monthly payments of approximately $48,000.
The Company has various employment agreements with employees that range up to
two years and the aggregate salaries of which are approximately $1.2 million.
Contingencies
Certain of the Company's affiliate agreements contain guarantee provisions, all
of which management estimates will be met, resulting in no additional
liabilities.
Litigation
In December 1999, DoubleClick, Inc. ("DoubleClick") filed a patent infringement
lawsuit against Sabela Media, Inc., which was acquired in January 2000 (see note
15). The suit alleges that Sabela is infringing, and inducing and contributing
to the infringement by third parties of, a patent held by DoubleClick entitled
"Method for Delivery, Targeting and Measuring Advertising over Networks".
DoubleClick is seeking treble damages in an unspecified amount, a preliminary
and permanent injunction from further alleged infringement and attorneys' fees
and costs. This case is in the early stages of discovery.
F-33
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
DECEMBER 31, 1999 AND 1998
(12) Commitments and Contingencies - (Continued)
Management believes the Company has meritorious defenses to this lawsuit and
intends to defend against it vigorously.
The Company is involved in various claims and legal actions arising in the
ordinary course of business. In the opinion of management, the ultimate
disposition of these matters will not have a material effect on the Company's
financial position, results of operations or liquidity. During 1997, the Company
successfully defended claims against the Company; however, legal costs incurred
in connection with such claims amounted to $232,000.
(13) Segments
The Company's business is comprised of network sales and email services. The
network sales segment generates the majority of its revenues by delivering
advertisements and promotions to the web sites. The revenue related to the email
segment of the business is comprised of email service bureau, newsletters, and
marketing services to target online users compiled by list management. The
company's management reviews corporate assets and overhead expenses for each
segment. The summarized segment information for the years ended December 31,
1999, 1998 and 1997 is as follows:
Network Mail Total
------------- ------------ -------------
1999
Revenues ........................... $ 81,158,000 $ 8,853,000 $ 90,011,000
Segment loss ....................... (33,513,000) (5,549,000) (39,062,000)
Total assets ....................... 476,939,000 57,073,000 534,012,000
Amortization of goodwill
and other intangible assets ...... 10,127,000 4,970,000 15,097,000
1998
Revenues (1) ....................... $ 19,744,000 $ 1,003,000 $ 20,866,000
Segment loss (1) ................... (24,999,000) (434,000) (25,433,000)
Total assets ....................... 1,121,000 342,000 1,463,000
Amortization of goodwill
and other intangible assets ...... 5,722,000 -- 5,722,000
1997
Revenues (1) ....................... $ 1,467,000 $ 69,000 $ 3,217,000
Segment loss (1) ................... (5,249,000) (1,007,000) (6,313,000)
Total assets ....................... 62,684,000 424,000 63,108,000
Amortization of goodwill
and other intangible assets ...... -- -- --
(1) Included in the 1998 and 1997 total columns is $119,000 and $1,681,000,
respectively, in consulting revenues and $0 and $57,000, respectively, in
cost of goods sold (see note 9). This amount is not included in the
network or e-mail segment columns.
F-34
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
DECEMBER 31, 1999 AND 1998
(13) Segments - (Continued)
Prior to 1999, the Company operated only in the United States. In 1999, the
Company acquired subsidiaries in Canada and Europe, which operate as part of the
global network business. Revenue and long-lived asset information by geographic
area as of and for the year ended December 31, 1999 is as follows:
US International Total
------------- ------------- -------------
1999
Revenues ...................... $ 83,214,000 $ 6,797,000 $ 90,011,000
Long-lived assets ............. 439,359,000 13,017,000 452,376,000
(14) Selected Quarterly Financial Data - Unaudited
The following is a summary of selected quarterly financial data for the years
ended December 31, 1999 and 1998:
1999 Quarter Ended
------------------------------------------------------------
March 31 June 30 September 30 December 31
------------ ------------ ------------ ------------
Revenues ......................................... $ 11,450,000 $ 17,155,000 $ 24,313,000 $ 37,093,000
Operating loss ................................... (7,532,000) (8,023,000) (12,702,000) (14,809,000)
Net loss attributable to common stockholders ..... (7,244,000) (7,163,000) (11,668,000) (12,987,000)
Net loss per common share - basic and diluted .... (0.42) (0.37) (0.55) (0.58)
1998 Quarter Ended
------------------------------------------------------------
March 31 June 30 September 30 December 31
------------ ------------ ------------ ------------
Revenues $ 1,204,000 $ 3,971,000 $ 5,807,000 $ 9,884,000
Operating loss (2,224,000) (9,972,000) (6,221,000) (7,316,000)
Net loss (2,412,000) (9,961,000) (6,002,000) (6,782,000)
Cumulative dividends on mandatorily redeemable
convertible preferred stock (34,000) (152,000) (90,000) -
Net loss attributable to common stockholders (2,446,000) (10,113,000) (6,092,000) (6,782,000)
Net loss per common share - basic and diluted $ (0.64) $ (1.17) $ (0.49) $ (0.42)
(15) Subsequent Events - Unaudited
On January 1, 2000, the Company acquired the remaining interest in 24/7 Media
Europe through the conversion of a loan payable and issuance of common stock.
On January 10, 2000, the Company acquired all of the outstanding common stock of
IMAKE Software and Services, Inc. and Sabela Media, Inc. in separate
stock-for-stock transactions. The two companies provide 24/7 Media, Inc. with
improved ad-serving capabilities and other enhanced technology capabilities. The
combined value of the two acquisitions is approximately $150 million. Both
acquisitions will be accounted for by the purchase method of accounting.
On January 18, 2000, the Company issued approximately 800,000 stock options at
fair the market value on the date of grant to employees of the Company. In
addition, the Company issued 31,000 shares of common stock to employees of the
Company.
F-35
24/7 MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
DECEMBER 31, 1999 AND 1998
(15) Subsequent Events - Unaudited - (Continued)
On January 26, 2000, the Company sold approximately 150,000 shares of
chinadotcom in an underwritten public offering. Proceeds from the sale were
approximately $12.1 million resulting in a pre-tax gain of approximately $10.6
million.
On February 15, 2000, the Company acquired the stock of AwardTrack, Inc., an
Internet-based business-to-business software company, for approximately $70
million. The transaction will be accounted for by the purchase method of
accounting.
On February 29, 2000, the Company entered into an agreement to acquire all of
the outstanding common stock of Exactis.com, Inc., a provider of email based
direct marketing services, in exchange for Company common stock valued at
approximately $490 million. The transaction is subject to the satisfaction or
waiver of several customary conditions, including receipt of the approval of the
stockholders of both the Company and Exactis.com.
On March 9, 2000, the Company invested an additional $0.6 million in preferred
stock of Naviant.
F-36
SCHEDULE
24/7 MEDIA, INC.
VALUATION AND QUALIFYING ACCOUNTS
BALANCE AT ADDITIONS BALANCE
BEGINNING OF CHARGED AT END OF
PERIOD TO EXPENSE DEDUCTIONS PERIOD
Year Ended December 31, 1997
Allowance for doubtful accounts $ 66,000 $ -- $ (2,000) $ 64,000
Reserve for sales allowance ... -- 185,000 -- 185,000
-------- ---------- --------- ----------
Total ....................... $ 66,000 $ 185,000 $ (2,000) $ 249,000
======== ========== ========= ==========
Year Ended December 31, 1998
Allowance for doubtful accounts $ 64,000 $ 347,000 $(143,000) $ 268,000
Reserve for sales allowance ... 185,000 355,000 (172,000) 368,000
-------- ---------- --------- ----------
Total ....................... $249,000 $ 702,000 $(315,000) $ 636,000
======== ========== ========= ==========
Year Ended December 31, 1999
Allowance for doubtful accounts $268,000 $1,151,000 $(267,000) $1,152,000
Reserve for sales allowance ... 368,000 1,264,000 (262,000) 1,370,000
-------- ---------- --------- ----------
Total ....................... $636,000 $2,415,000 $(529,000) $2,522,000
======== ========== ========= ==========
S-1
SIGNATURES
KNOW ALL MEN BY THESE PRESENT, that each person or entity whose signature
appears below constitutes and appoints David J. Moore, C. Andrew Johns and Mark
E. Moran, and each of them, its true and lawful attorneys-in-fact and agents,
with full power of substitution and resubstitution, for it and in its name,
place and stead, in any and all capacities, to sign any and all amendments to
this report on Form 10-K and to file the same, with all exhibits thereto, and
other documents in connection therewith, with the Securities and Exchange
Commission, granting unto said attorneys-in-fact and agents, and each of them,
full power and authority to do and perform each and every act and thing
requisite and necessary to be done, as fully to all intents and purposes as it
might or could do in person, hereby ratifying and confirming all that said
attorneys-in-fact and agents or any of them, or their or his substitute or
substitutes may lawfully do or cause to be done by virtue thereof.
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange
Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized, in the city of New York,
State of New York on March 23, 2000.
24/7 MEDIA, INC.
By: /s/ David J. Moore
-------------------------
David J. Moore
Chief Executive Officer
Pursuant to the requirements of the Securities Exchange Act of 1934, this report
on Form 10-K has been signed below on March 23, 2000 by the following persons in
the capacities indicated:
Signature Title
--------- -----
/s/ David J. Moore Chief Executive Officer and Director
- ------------------------------ (Principal Executive Officer)
David J. Moore
/s/ R. Theodore Ammon Chairman of the Board
- ------------------------------
R. Theodore Ammon
/s/ Jacob I. Friesel Executive Vice President and Director
- ------------------------------
Jacob I. Friesel
/s/ John F. Barry Director
- ------------------------------
John F. Barry
/s/ Arnie Semsky Director
- ------------------------------
Arnie Semsky
/s/ Charles W. Stryker Director
- ------------------------------
Charles W. Stryker, Ph.D.
/s/ C. Andrew Johns Executive Vice President, Treasurer &
- ------------------------------ Chief Financial Officer (Principal
C. Andrew Johns Financial Officer)
/s/ Stuart D. Shaw Senior Vice President and Controller
- ------------------------------ (Principal Accounting Officer)
Stuart D. Shaw
Page 46
(c) EXHIBIT INDEX.
EXHIBITS AND FINANCIAL STATEMENT SCHEDULE/INDEX
EXHIBIT
NUMBER DESCRIPTION
------ -----------
3.1 +Amended and Restated Certificate of Incorporation of the
Company.
3.2 +By-laws of the Company.
10.1 +1998 Stock Incentive Plan.
10.2 +Form of Stock Option Agreement.
10.3.1 +Lease Agreement, dated April 30, 1998, between the Company
and 38-32 Associates. 10.3.2 +Lease Option Notice, dated July
7, 1998 between the Company and 38-32 Associates. 10.4
+Agreement and Plan of Merger dated February 2, 1998 by and
among Interactive Imaginations, Inc., 24/7 Acquisition Corp.,
Petry Interactive, Inc. and Advercomm, Inc.
10.5 +Agreement and Plan of Merger dated as of April 9, 1998 by and
among 24/7 Media, Inc., Interactions Acquisition Corp. and
Intelligent Interactions Corporation and the persons set forth
on the signature pages thereto.
10.6 +Securities Purchase Agreement, dated February 25, 1998, among
Interactive Imaginations and certain investors named therein.
10.7 +Registration Rights Agreement, dated April 9, 1998 by and
among 24/7 Media, Inc., The Travelers Insurance Company,
Prospect Street NYC Discovery Fund, L.P., Prospect Street NYC
Co-Investment Fund, L.P. , Big Flower Digital Services, Inc.,
David Banks, Trinity Ventures V, L.P., Trinity V Side-By-Side
Fund, L.P., Zero Stage Capital V Limited Partnership, and F&W
Investments 1996.
10.8 +Employment Agreement between David J. Moore and Interactive
Imaginations, Inc., dated February 24, 1998.
10.9 +Employment Agreement between Jacob I. Friesel and Interactive
Imaginations, Inc., dated February 24, 1998.
10.10 +Employment Agreement between C. Andrew Johns and 24/7 Media,
Inc., dated April 20, 10.11 +Form of Indemnification
Agreement. 10.12 +GlobalCenter Master Service Agreement, dated
May 1, 1998. 10.13 +Operating Lease agreement dated June 1,
1996 between Brentwood Credit Corporation, AT&T Systems
Leasing and Interactive Imaginations, Inc. (including
amendments thereto).
10.14 +Operating Lease agreement, dated May 18, 1998, as amended on
July 7, 1998 between Sun Microsystems and 24/7 Media, Inc. and
as amended on July 7, 1998.
10.15 +Pledge and Security Agreement, dated as of November 11, 1997,
between Interactive Imaginations, Inc. and The Travelers
Insurance Company.
10.16 +Senior Convertible Note with Warrants Purchase Agreement,
dated as of June 11, 1997, between Interactive Imaginations,
Inc. and The Travelers Insurance Company.
10.17 +Amended and Restated Stockholders' Agreement by and among
24/7 Media, Inc. and certain investors named therein.
10.18 *++Marketing, Development, License and Software Agreement,
dated October 23, 1998, between 24/7 Media, Inc., China
Internet Corporation and Chinadotcom Corporation.
10.19 ++Joint Marketing Agreement, dated September 30, 1998, between
24/7 Media, Inc., American Cities Studios, Inc. and Cybernet
International Corporation.
10.20 ++Subscription Agreement, dated January 20, 1999, between 24/7
Media, Inc., InterAd Holdings Ltd., Interadventures Limited
and Gordon Wallace Simpson of Fairways.
10.21 ++Agreement and Plan of Merger, dated March 8, 1999, between
24/7 Media, Inc., Factor K Acquisition Corporation and Sift,
Inc.
10.22** Agreement and Plan of Merger dated as of January 9, 2000 among
the Company, Killer-App Holding Corp., Sabela Media, Inc.,
Freshwater Consulting Ltd., James Green and Galmos Holdings
Ltd.
10.23** Agreement and Plan of Merger dated as of December 31, 1999
among the Company, Mercury Holding Company, IMAKE Software &
Services, Inc., IMAKE Consulting, Inc., Mark L. Schaszberger
and Trami Tran.
10.24** Agreement and Plan of Merger dated as of February 2, 2000
among the Company, 24/7 Awards Holding Corp.,AwardTrack, Inc.,
MemberWorks Incorporated, Brian Anderson, National Discount
Brokers Group, Inc., Jeffrey Newhouse, John Watson, Gregory
Hassett, Randy Moore and Jack Daley.
11.1 Computation of net loss per share.
23.1 Consent of KPMG LLP.
27.1 Financial Data Schedule.
+ Incorporated by reference to Exhibits to the Registrant's Registration
Statement on Form S-1 dated August 23, 1998 (File No. 333-56085).
++ Incorporated by reference to Exhibits to the Registrant's Registration
Statement on Form S-1 dated March 19, 1999. (File No. 333-70857).
* Confidential treatment has been requested for certain provisions of this
Exhibit pursuant to Rule 406 under the Securities Act of 1933, as amended. The
omitted portions have been separately filed with the Commission.
**Incorporated by reference to Exhibit 2.1 to the Registrant's filings on Form
8-K dated January 25, 2000, January 27, 2000 and February 28, 2000.
Page 47