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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-Q

[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended: March 28, 2004

or

[_] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

  For the transition period from ________________ to _______________
Commission File Number: 1-31805

JOURNAL COMMUNICATIONS, INC.
(Exact name of registrant as specified in its charter)

WISCONSIN
20-0020198
(State or other jurisdiction of incorporation (I.R.S. Employer Identification No.)
or organization)

333 W. State Street, Milwaukee, Wisconsin

53203
(Address of principal executive offices) (Zip Code)

414-224-2616
Registrant's telephone number, including area code

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes    X     No  ___

Indicate by check mark whether the registrant is an accelerated filer (as defined in Rule 12b-2 of the Exchange Act)

Yes  ___    No   X   

Number of shares outstanding of each of the issuer’s classes of common stock as of April 21, 2004 (excluding 4,338,352 and 4,338,353 shares of class B-1 and B-2 common stock, respectively, held by our subsidiary, The Journal Company):

               Class Outstanding at April 21, 2004
Class A Common Stock 20,198,142
Class B-1 Common Stock 14,968,817
Class B-2 Common Stock 38,297,924
Class C Common Stock   3,264,000

JOURNAL COMMUNICATIONS, INC.

INDEX

Page No.
Part I Financial Information  

 
Item 1.  Financial Statements

 
Consolidated Condensed Balance Sheets as of
   March 28, 2004 (Unaudited) and December 31, 2003

 
Unaudited Consolidated Condensed Statements of Earnings
   for the First Quarter Ended March 28, 2004 and March 30, 2003

 
Unaudited Consolidated Condensed Statement of
   Shareholders' Equity for the Quarter Ended
   March 28, 2004

 
Unaudited Consolidated Condensed Statements of
   Cash Flows for the First Quarter Ended March 28, 2004
   and March 30, 2003

 
Notes to Unaudited Consolidated Condensed
   Financial Statements as of March 28, 2004

 
Item 2. Management's Discussion and Analysis of Financial Condition
   and Results of Operations 11 

 
Item 3. Quantitative and Qualitative Disclosure of Market Risk 19 

 
Item 4. Controls and Procedures 19 

Part II.
Other Information

 
Item 1. Legal Proceedings 19 

 
Item 2. Changes in Securities, Use of Proceeds and Issuer Purchases of
   Equity Securities 20 

 
Item 3. Defaults Upon Senior Securities 20 

 
Item 4. Submission of Matters to a Vote of Security Holders 20 

 
Item 5. Other Information 20 

 
Item 6. Exhibits and Reports on Form 8-K 20 

1


PART I.  FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

JOURNAL COMMUNICATIONS, INC.
Consolidated Condensed Balance Sheets
(in thousands, except share and per share amounts)

March 28, 2004
December 31, 2003
(unaudited)
ASSETS            
Current assets:  
     Cash and cash equivalents   $ 6,252   $ 8,444  
     Receivables, less allowance for doubtful accounts  
         of $7,608 and $6,836    94,666    96,563  
     Inventories    15,181    15,216  
     Prepaid expenses    11,453    13,236  
     Deferred income taxes    9,406    8,948  


     TOTAL CURRENT ASSETS    136,958    142,407  

Property and equipment, at cost, less accumulated depreciation
  
     of $341,808 and $331,658    308,950    314,595  
Goodwill    114,283    114,283  
Broadcast licenses    129,548    129,548  
Other intangible assets, net    9,409    9,900  
Prepaid pension costs    27,332    28,421  
Other assets    8,014    8,021  


     TOTAL ASSETS   $ 734,494   $ 747,175  



LIABILITIES AND SHAREHOLDERS' EQUITY
  
Current liabilities:  
     Accounts payable   $ 40,243   $ 38,369  
     Accrued compensation    18,740    24,704  
     Deferred revenue    19,227    22,590  
     Accrued employee benefits    11,020    9,830  
     Other current liabilities    29,390    21,567  
     Current portion of long-term liabilities    697    683  


     TOTAL CURRENT LIABILITIES    119,317    117,743  

Accrued employee benefits
    16,355    16,457  
Long-term notes payable to banks    56,300    84,000  
Deferred income taxes    59,116    56,477  
Other long-term liabilities    9,185    8,748  

Shareholders' equity:
  
     Preferred stock, $0.01 par - authorized 10,000,000 shares; no shares  
       outstanding at March 28, 2004 and at December 31, 2003    --    --  
     Common stock, $0.01 par:  
      Class C - authorized 10,000,000 shares; issued and outstanding:  
         3,264,000 shares at March 28, 2004 and December 31, 2003    33    33  
      Class B-2 - authorized 60,000,000 shares; issued and outstanding:  
         38,297,924 shares at March 28, 2004 and 38,301,224  
         shares at December 31, 2003    426    427  
      Class B-1 - authorized 60,000,000 shares; issued and outstanding:  
         14,968,817 shares at March 28, 2004 and 14,972,117  
         shares at December 31, 2003    193    193  
      Class A - authorized 170,000,000 shares; issued and outstanding:  
         20,198,142 shares at March 28, 2004 and 20,191,542  
         shares at December 31, 2003    202    201  
     Additional paid-in capital    268,907    268,907  
     Unearned compensation    (118 )  (129 )
     Retained earnings    313,293    302,833  
     Treasury stock, at cost    (108,715 )  (108,715 )


     TOTAL SHAREHOLDERS' EQUITY    474,221    463,750  


     TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY   $ 734,494   $ 747,175  



Note: The balance sheet at December 31, 2003 has been derived from the audited financial statements at that date, but does not include all the information and footnotes required by generally accepted accounting principles in the United States for complete financial statements.

See accompanying notes to unaudited consolidated condensed financial statements.

2


JOURNAL COMMUNICATIONS, INC.
Unaudited Consolidated Condensed Statements of Earnings
(in thousands, except per share amounts)

First Quarter Ended
March 28, 2004
March 30, 2003
Operating revenue:            
     Publishing   $ 76,671   $ 74,555  
     Broadcasting    34,635    32,251  
     Telecommunications    35,557    36,658  
     Printing services    21,764    22,707  
     Other    24,043    23,699  


Total operating revenue    192,670    189,870  

Operating costs and expenses:
  
     Publishing    37,845    38,324  
     Broadcasting    15,102    15,084  
     Telecommunications    20,406    20,141  
     Printing services    18,460    18,464  
     Other    19,853    19,857  


Total operating costs and expenses    111,666    111,870  

Selling and administrative expenses
    54,294    56,783  


Total operating costs and expenses and selling  
      and administrative expenses    165,960    168,653  

Operating earnings
    26,710    21,217  

Other income and expense:
  
     Interest income and dividends    67    82  
     Interest expense, net    (612 )  (535 )


Total other income and expense    (545 )  (453 )



Earnings before income taxes
    26,165    20,764  

Provision for income taxes
    10,466    8,306  



Net earnings
   $ 15,699   $ 12,458  



Net earnings available to class A and B common shareholders
   $ 15,235   $ 12,458  



Earnings per share:
  
     Basic   $ 0.21   $ 0.16  



     Diluted
   $ 0.20   $ 0.16  



See accompanying notes to unaudited consolidated condensed financial statements.

3


Journal Communications, Inc.
Unaudited Consolidated Condensed Statement of Shareholders' Equity
For the Quarter ended March 28, 2004
(dollars in thousands, except per share amounts)

Common Stock
Preferred
Stock

Class C
Class B-2
Class B-1
Class A
Additional
Paid-in-Capital

Unearned
Compensation

Retained
Earnings

Stock,
at cost

Total
Comprehensive
Income (Loss)

Balance at December 31, 2003     $ --   $ 33   $ 427   $ 193   $ 201   $ 268,907   $ (129 ) $ 302,833   $ (108,715 ) $ 463,750      

Net earnings and other comprehensive income
                                15,699        15,699   $ 15,699  


Dividends declared:
  
    Class C ($0.142 per share)                                (464 )      (464 )    
    Class B ($0.065 per share)                                (3,463 )      (3,463 )    
    Class A ($0.065 per share)                                (1,312 )      (1,312 )    
Issuance of shares:  
    Conversion of class B to  
    class A            (1 )      1                    --      
Amortization of unearned compensation                            11            11      











Balance at March 28, 2004
   $ --   $ 33   $ 426   $ 193   $ 202   $ 268,907   $ (118 ) $ 313,293   $ (108,715 ) $ 474,221      















See accompanying notes to unaudited consolidated financial statements.

4


JOURNAL COMMUNICATIONS, INC.
Unaudited Consolidated Condensed Statements of Cash Flows
(in thousands)

First Quarter Ended
March 28, 2004
March 30, 2003
Cash flow from operating activities:            
     Net earnings   $ 15,699   $ 12,458  
     Adjustments for non-cash items:  
         Depreciation    11,089    11,323  
         Amortization    491    428  
         Provision for doubtful accounts    636    666  
         Deferred income taxes    2,181    --  
         Net loss from disposal of assets    51    3  
     Net changes in operating assets and liabilities:  
               Receivables    1,261    (87 )
               Inventories    35    (348 )
               Accounts payable    1,874    13,414  
               Other assets and liabilities    2,995    (278 )


                  NET CASH PROVIDED BY OPERATING ACTIVITIES    36,312    37,579  

Cash flow from investing activities:
  
     Capital expenditures for property and equipment    (5,507 )  (16,784 )
     Proceeds from sales of assets    12    92  
     Other, net    (70 )  (63 )


                  NET CASH USED FOR INVESTING ACTIVITIES    (5,565 )  (16,755 )

Cash flow from financing activities:
  
     Net decrease in notes payable to banks    --    (16,840 )
     Proceeds from long-term notes payable to banks    36,935    --  
     Payments of long-term notes payable to banks    (64,635 )  --  
     Cash dividends    (5,239 )  (7,775 )


                  NET CASH USED FOR FINANCING  
                           ACTIVITIES    (32,939 )  (24,615 )



NET DECREASE IN CASH AND CASH EQUIVALENTS
    (2,192 )  (3,791 )

Cash and cash equivalents:
  
     Beginning of year    8,444    8,455  



     At March 28, 2004 and March 30, 2003
   $ 6,252   $ 4,664  



See accompanying notes to unaudited consolidated condensed financial statements.

5


JOURNAL COMMUNICATIONS, INC.
Notes to Unaudited Consolidated Condensed Financial Statements
(in thousands, except per share amounts)

1 BASIS OF PRESENTATION

  The accompanying unaudited consolidated condensed financial statements have been prepared by Journal Communications, Inc. and its wholly owned subsidiaries in accordance with accounting principles generally accepted in the United States for interim financial information and pursuant to the rules and regulations of the Securities and Exchange Commission and reflect normal and recurring adjustments, which we believe to be necessary for a fair presentation. As permitted by these regulations, these statements do not include all of the information and footnotes required by accounting principles generally accepted in the United States for annual financial statements. However, we believe that the disclosures are adequate to make the information presented not misleading. The operating results for the first quarter ended March 28, 2004 are not necessarily indicative of the results that may be expected for the fiscal year ending December 26, 2004. You should read these unaudited consolidated condensed financial statements in conjunction with the consolidated financial statements and the notes thereto included in our Annual Report on Form 10-K for the year ended December 31, 2003.

2 ACCOUNTING PERIODS

  As of January 1, 2004, we adopted a 52-53 week fiscal year ending on the last Sunday of December in each year. In addition, we have four quarterly reporting periods, each consisting of 13 weeks and ending on a Sunday, provided that once every six years, starting in 2006, the fourth quarterly reporting period will be 14 weeks.

  Prior to fiscal 2004, we divided our calendar year into 13 four-week accounting periods, except that the first and thirteenth periods were longer or shorter to the extent necessary to make each accounting year end on December 31 and we followed a practice of reporting our quarterly financial statements at the end of the third accounting period (the first quarter), at the end of the sixth accounting period (the second quarter), and at the end of the tenth accounting period (the third quarter). The results of the first quarter of 2003 have been presented on a basis which conforms to the quarterly reporting of operating results adopted effective January 1, 2004.

3 EARNINGS PER SHARE

  Basic earnings per share are computed by dividing net earnings available to class A and B common shareholders by the weighted average number of class A and B shares outstanding during the period. Diluted earnings per share are computed based upon the assumption that the class C shares outstanding were converted into class A and B shares. Certain of our non-statutory stock options granted to outside directors and employees are currently anti-dilutive and were not included. Certain of our non-statutory stock options granted to outside directors and employees are currently dilutive, however, the impact on earnings per share is immaterial and is not presented below. In the first quarter of 2003, basic and diluted earnings were the same because there were no dilutive securities. The term “share” includes both shares and units of beneficial interest outstanding.

  Basic and diluted earnings per share are computed as follows:

March 28, 2004
March 30, 2003
Basic earnings:            
Net earnings   $ 15,699   $ 12,458  
Less dividends on class C common stock    (464 )  --  


Net earnings available to class A and B common shareholders   $ 15,235   $ 12,458  



Weighted average class A and B shares outstanding
    73,457    77,747  

Basic earnings per share
   $ 0.21   $ 0.16  



Diluted earnings:
  
Net earnings available to class A and B common shareholders   $ 15,235   $ 12,458  
Plus dividends on class C common stock    464    --  


Net earnings   $ 15,699   $ 12,458  



Weighted average shares outstanding
    73,457    77,747  
Incremental class A and B shares for assumed conversion of class  
  C shares    4,452    --  


Adjusted weighted average shares outstanding    77,909    77,747  



Diluted earnings per share
   $ 0.20   $ 0.16  



6


JOURNAL COMMUNICATIONS, INC.
Notes to Unaudited Consolidated Condensed Financial Statements
(in thousands, except per share amounts)

3 EARNINGS PER SHARE, continued

  Each of the 3,264 class C shares outstanding, which are held by the Grant family shareholders, is convertible at any time at the option of the holder into either (i) 1.363970 class A shares (or a total of 4,452 class A shares) or (ii) 0.248243 class A shares (or a total of 810 class A shares) and 1.115727 class B shares (or a total of 3,642 class B shares). Pursuant to our articles of incorporation, each class of common stock has equal rights with respect to cash dividends, except that dividends on class C shares are cumulative and will not be less than $0.57 per year or $0.142 per quarter.

4 STOCK-BASED COMPENSATION

  We account for stock-based compensation by using the intrinsic value-based method in accordance with Accounting Principles Board Opinion (APB) No. 25, “Accounting for Stock Issued to Employees.” Under APB No. 25, we do not recognize compensation expense for our stock options because the exercise price equals the market price of the underlying stock on the grant date. We recognize compensation expense related to restricted stock grants over the vesting period. As permitted, we have elected to adopt the disclosure only provisions of Statement No. 123, “Accounting for Stock-Based Compensation” and Statement No. 148, “Accounting for Stock-Based Compensation — Transition and Disclosure — an Amendment of FASB Statement No. 123.”Statement No. 123, as amended by Statement No. 148, establishes a fair value-based method of accounting for employee stock-based compensation plans and encourages companies to adopt that method. However, it also allows companies to continue to apply the intrinsic value-based method currently prescribed under APB No. 25. We have chosen to continue to report stock-based compensation in accordance with APB No. 25, and provide the following pro forma disclosure of the effects of applying the fair value method to all applicable awards granted. The following table illustrates the effect on net earnings and net earnings per share if we had applied the fair value recognition provisions of Statement No. 123:

March 28, 2004
March 30, 2003
Net earnings as reported     $ 15,699   $ 12,458  
Add compensation cost of restricted stock grants, net of related tax  
  effects, included in the determination of net earnings as reported    7    --  
Deduct stock based compensation determined under fair value-  
  based method, net of related tax effects:  
  Stock options    (9 )  --  
  Restricted stock grants    (7 )  --  


Pro forma net earnings   $ 15,690   $ 12,458  



Net earnings per share of common stock:
  
  Basic earnings per share:  
    As reported   $ 0.21   $ 0.16  


    Pro forma   $ 0.21   $ 0.16  



  Diluted earnings per share:
  
    As reported   $ 0.20   $ 0.16  


    Pro forma   $ 0.20   $ 0.16  



5 INVENTORIES

  Inventories are stated at the lower of cost (first in, first out method) or market. Inventories at March 28, 2004 and December 31, 2003 consisted of the following:

March 28, 2004
December 31, 2003
Paper and supplies     $ 7,268   $ 6,903  
Work in process    2,003    2,328  
Finished goods    6,713    6,816  
Less obsolescence reserve    (803 )  (831 )


Inventories   $ 15,181   $ 15,216  



7


JOURNAL COMMUNICATIONS, INC.
Notes to Unaudited Consolidated Condensed Financial Statements
(in thousands, except per share amounts)

6 NOTES PAYABLE TO BANKS

  We have a $350 million unsecured revolving credit facility expiring on September 4, 2008. The interest rate on borrowings are either LIBOR plus a margin that ranges from 87.5 basis points to 150 basis points, depending on our leverage, or the “Base Rate,” which equals the higher of the prime rate set by U.S. Bank, N.A. or the Federal Funds Rate plus one percent per annum. As of March 28, 2004 we had borrowings of $56,300 under the facility at the weighted average interest rate of 2.01%. Fees of $1,959 in connection with the facility are being amortized over the term of the facility using the straight-line method which approximates the effective-interest method.

7 EMPLOYEE BENEFIT PLANS

  In accordance with the provisions of FASB Staff Position 106-1, we elected to defer accounting for the Medicare Prescription Drug, Improvement and Modernization Act of 2003 (the Act) pending guidance to be issued by the FASB during 2004. The Act is expected to reduce our postretirement benefit obligation by approximately $5,100.

  The components of our net periodic benefit costs for our defined benefit and non-qualified pension plans and our postretirement health benefit plan are as follows:

Pension Benefits
March 28, 2004
March 30, 2003

Service cost
    $ 1,236   $ 1,062  
Interest cost    2,080    2,022  
Expected return on plan assets    (2,598 )  (2,642 )
Amortization of:  
  Unrecognized prior service cost    64    64  
  Unrecognized net transition obligation    27    156  
  Unrecognized net loss    418    27  


Net periodic benefit cost included in total operating costs and  
  expenses and selling and administrative expenses   $ 1,227   $ 689  





 
Other Postretirement Benefits
March 28, 2004
March 30, 2003

Service cost
   $ 93   $ 93  
Interest cost    515    515  
Amortization of:  
  Unrecognized net transition obligation    137    137  
  Unrecognized net loss    112    112  


Net periodic benefit cost included in total operating costs and  
  expenses and selling and administrative expenses   $ 857   $ 857  



8 GOODWILL AND OTHER INTANGIBLE ASSETS

  Definite-lived Intangibles

  Our definite-lived intangible assets consist primarily of network affiliation agreements, customer lists and non-compete agreements. We amortize the network affiliation agreements over a period of 25 years, the customer lists over a period of 5 to 40 years and the non-compete agreements over the terms of the contracts.

  Amortization expense was $491 for the first quarter ended March 28, 2004. Estimated amortization expense for our next five fiscal years is $1,336 for 2004, $763 for 2005, $748 for 2006, $710 for 2007 and $662 for 2008.

8


JOURNAL COMMUNICATIONS, INC.
Notes to Unaudited Consolidated Condensed Financial Statements
(in thousands, except per share amounts)

8 GOODWILL AND OTHER INTANGIBLE ASSETS, continued

  The gross carrying amount, accumulated amortization and net carrying amount of the major classes of definite-lived intangible assets as of March 28, 2004 and December 31, 2003 is as follows:

Gross
Carrying
Amount

Accumulated
Amortization

Net
Carrying
Amount

As of March 28, 2004                
Network affiliation agreements   $ 7,759   $ (935 ) $ 6,824  
Customer lists    18,011    (15,712 )  2,299  
Non-compete agreements    24,818    (24,547 )  271  
Other    2,860    (2,845 )  15  



Total   $ 53,448   $ (44,039 ) $ 9,409  




December 31, 2003
  
Network affiliation agreements   $ 7,759   $ (863 ) $ 6,896  
Customer lists    17,771    (15,368 )  2,403  
Non-compete agreements    24,838    (24,256 )  582  
Other    3,080    (3,061 )  19  



Total   $ 53,448   $ (43,548 ) $ 9,900  




  Indefinite-lived Intangibles

  Broadcast licenses are deemed to have indefinite useful lives because we have renewed these agreements without issue in the past and we intend to renew them indefinitely in the future. Accordingly, we expect the cash flows from our broadcast licenses to continue indefinitely. There were no changes to the carrying amount of broadcast licenses in the first quarter ended March 28, 2004.

  Goodwill

  There were no changes in the carrying amount of goodwill in the first quarter ended March 28, 2004.

9 WORKFORCE REDUCTION AND BUSINESS IMPROVEMENT INITIATIVES

  Activity associated with our daily newspaper’s and printing services’ workforce reduction and business improvement initiatives during the first quarter ended March 28, 2004 is as follows:

Balance at
December 31, 2003

Additions
Payments
Balance at
March 28, 2004

Employee severance and benefits     $ 347   $ --   $ (153 ) $ 194  
Facility costs    131    --    (23 )  108  




    $ 478   $ --   $ (176 ) $ 302  





  The obligations for our workforce reduction and business improvement initiatives are included in other current liabilities in the consolidated balance sheets. The remaining costs associated with these actions are expected to be paid in 2004, except for portions of the $108 liability representing the remaining operating lease obligation for the closed CD-ROM mastering and replication facility, expiring in June 2005.

10 SEGMENT INFORMATION

  We conduct our operations through four reportable segments: publishing, broadcasting, telecommunications and printing services. In addition, our label printing business, our direct marketing services business and certain administrative activities are aggregated and reported as “other.” All operations primarily conduct their business in the United States. We publish the Milwaukee Journal Sentinel and more than 90 weekly shopper and community newspapers in eight states. We also own and operate 38 radio stations and six television stations in 11 states. Our telecommunications business serves the wholesale carrier market and also provides integrated data communications solutions for small and mid size businesses. Our printing services business serves the publishing, software, entertainment and government markets by providing printing, assembly and complete fulfillment services.

9


JOURNAL COMMUNICATIONS, INC.
Notes to Unaudited Consolidated Condensed Financial Statements
(in thousands, except per share amounts)

10 SEGMENT INFORMATION, continued

  The following tables summarize operating revenue, operating earnings, depreciation and amortization and capital expenditures for the first quarter ended March 28, 2004 and March 30, 2003 and identifiable total assets at March 28, 2004 and December 31, 2003:

First Quarter Ended
March 28, 2004
March 30, 2003
Operating revenue            
Publishing   $ 76,671   $ 74,555  
Broadcasting    34,635    32,251  
Telecommunications    35,557    36,658  
Printing services    21,764    22,707  
Other    24,043    23,699  


    $ 192,670   $ 189,870  



Operating earnings
  
Publishing   $ 9,017   $ 4,077  
Broadcasting    6,504    3,824  
Telecommunications    8,730    10,014  
Printing services    914    1,191  
Other    1,545    2,111  


    $ 26,710   $ 21,217  



Depreciation and amortization
  
Publishing   $ 3,980   $ 4,136  
Broadcasting    2,100    1,884  
Telecommunications    4,310    4,193  
Printing services    583    886  
Other    607    652  


    $ 11,580   $ 11,751  



Capital expenditures
  
Publishing   $ 1,914   $ 10,786  
Broadcasting    1,813    2,913  
Telecommunications    918    2,438  
Printing services    429    376  
Other    433    271  


    $ 5,507   $ 16,784  



 
 
March 28, 2004
December 31, 2003

 
Audited
Identifiable total assets  
Publishing   $ 219,162   $ 222,582  
Broadcasting    308,938    315,748  
Telecommunications    100,348    104,161  
Printing services    26,364    26,623  
Other    79,682    78,061  


    $ 734,494   $ 747,175  



11 SUBSEQUENT EVENT

  On April 28, 2004, we signed an agreement to purchase the business and certain assets of an NBC affiliate WGBA-TV, in Green Bay, Wisconsin, subject to Federal Communications Commission approval. The cash purchase price for the television station is expected to be approximately $43,250. We will also assume an existing local marketing agreement between WGBA-TV and UPN affiliate WACY-TV, Channel 32, which is licensed to serve Appleton, Wisconsin.

10


JOURNAL COMMUNICATIONS, INC.

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion of our financial condition and results of operations should be read together with our unaudited consolidated condensed financial statements for the first quarter ended March 28, 2004, including the notes thereto. The results of the first quarter of 2003 have been presented on a basis which conforms to the quarterly reporting of operating results adopted effective January 1, 2004.

More information regarding us is available at our website at www.jc.com. We are not including the information contained in our website as a part of, or incorporating it by reference into, this Quarterly Report on Form 10-Q. Our Annual Report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and any amendments to those reports are made available to the public at no charge, other than a reader’s own internet access charges, through a link appearing on our website. We provide access to such material through our website as soon as reasonably practicable after we electronically file such material with, or furnish it to, the Securities and Exchange Commission.

Forward-Looking Statements

We make certain statements in this Quarterly Report on Form 10-Q that are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. We intend these forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in that Act, and we are including this statement for purposes of those safe harbor provisions. These forward-looking statements generally include all statements other than statements of historical fact, including statements regarding our future financial position, business strategy, budgets, projected revenues and expenses, expected regulatory actions and plans and objectives of management for future operations. We use words such as “may,” “will,” “intend,” “anticipate,” “believe,” or “should” and similar expressions in this Quarterly Report on Form 10-Q to identify forward-looking statements.

These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control. These risks, uncertainties and other factors could cause actual results to differ materially from those expressed or implied by those forward-looking statements. Among such risks, uncertainties and other factors that may impact us are the following:

changes in advertising demand;
changes in newsprint prices and other costs of materials;

changes in federal or state laws and regulations or their interpretations (including changes in regulations governing the number and types of broadcast and cable system properties, newspapers and licenses that a person may control in a given market or in total);
changes in legislation or customs relating to the collection, management and aggregation and use of consumer information through telemarketing and electronic communication efforts;
the availability of quality broadcast programming at competitive prices;

changes in network affiliation agreements;

quality and rating of network over-the-air broadcast programs available to our customers;
effects of the loss of commercial inventory resulting from uninterrupted television news coverage and potential advertising cancellations due to war or terrorist acts;
effects of the rapidly changing nature of the publishing, broadcasting, telecommunications, and printing industries, including general business issues, competitive issues and the introduction of new technologies;
effects of bankruptcies and government investigations on customers for our telecommunications wholesale services;
the ability of regional telecommunications companies to expand service offerings to include intra-exchange services;
changes in interest rates;
the outcome of pending or future litigation;
energy costs;
the availability and effect of acquisitions, investments, and dispositions on our results of operations or financial condition; and
changes in general economic conditions.

We caution you not to place undue reliance on these forward-looking statements, which we have made as of the date of this Quarterly Report on Form 10-Q.

Overview

Our business segments are based on the organizational structure used by management for making operating and investment decisions and for assessing performance. Our reportable business segments are: (i) publishing; (ii) broadcasting; (iii) telecommunications; (iv) printing services; and (v) other. Our publishing segment consists of a daily newspaper, the Milwaukee Journal Sentinel, and more than 90 community newspapers and shoppers. Our broadcasting segment consists of 38 radio stations and six television stations in 11 states. Our telecommunications segment consists of wholesale and business-to-business telecommunications services provided through a high speed fiber optic telecommunications network that covers more than 4,400 route miles in seven states, of which we operate about 3,800 route miles. Our printing services segment reflects the operations of our printing and assembly and fulfillment business. Our other segment consists of a label printing business and a direct marketing services business. Also included in other are corporate expenses and eliminations.

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Noteworthy this quarter were the performances of the publishing and broadcasting groups, where operating earnings were up 121% and 70%, respectively. The efficiencies from the daily newspaper’s new production facility have materialized as expected, and we are encouraged by first quarter revenue gains in classified, general and other advertising at our daily newspaper and classified advertising at our community newspapers and shoppers business. Our television stations recorded revenue improvement this quarter, due in large part to political and issue and local advertising. Our overall success at our radio stations was driven by both gains in local advertising, advertising revenue from our sports broadcasts and cost controls. Despite continuing pricing pressure and other industry challenges in the first quarter of 2004, our telecommunications business experienced a smaller decline in revenue than we had expected. In wholesale telecommunications, service disconnections attributed to a decrease in revenue, but we are encouraged by continuing revenue growth in commercial telecommunications services which totaled more than 11% for the first quarter of 2004. Looking ahead to the second quarter of 2004, we anticipate continued strength in our publishing and broadcasting businesses and remain focused on pursuing acquisition opportunities.

Results of Operations

  First Quarter Ended March 28, 2004 compared to First Quarter Ended March 30, 2003

  Consolidated

Our consolidated operating revenue in the first quarter of 2004 was $192.7 million, an increase of $2.8 million, or 1.5%, compared to $189.9 million in the first quarter of 2003. Our consolidated operating costs and expenses in the first quarter of 2004 were $111.7 million, a decrease of $0.2 million, or 0.2%, compared to $111.9 million in the first quarter of 2003. Our consolidated selling and administrative expenses in the first quarter of 2004 were $54.3 million, a decrease of $2.5 million, or 4.4%, compared to $56.8 million in the first quarter 2003.

The following table presents our total operating revenue by segment, total operating costs and expenses, selling and administrative expenses and total operating earnings as a percent of total operating revenue for the first quarter of 2004 and 2003:

2004
Percent of
Total
Operating
Revenue

2003
Percent of
Total
Operating
Revenue

(dollars in millions)
Operating revenue:                    
Publishing   $ 76.7    39.8 % $ 74.6    39.3 %
Broadcasting    34.6    18.0    32.2    17.0  
Telecommunications    35.6    18.4    36.7    19.3  
Printing services    21.8    11.3    22.7    12.0  
Other    24.0    12.5    23.7    12.4  




     Total operating revenue    192.7    100.0    189.9    100.0  

Total operating costs and expenses
    111.7    58.0    111.9    58.9  
Selling and administrative expenses    54.3    28.1    56.8    29.9  




Total operating costs and expenses and selling  
   and administrative expenses    166.0    86.1    168.7    88.8  




Total operating earnings   $ 26.7    13.9 % $ 21.2    11.2 %




The increase in total operating revenue was due to an increase in political and issue advertising at our television stations, increases in local advertising at our radio and television stations, increases in classified, general and other advertising revenue at our daily newspaper, and an increase in commercial printing revenue at our publishing businesses. These increases were partially offset by a decrease in telecommunications revenue due to wholesale customer disconnections and a decrease in revenue from several computer-related customers in our printing services business.

The decrease in total operating costs and expenses was primarily due to the decrease in revenue at our label printing business, lower operating costs and expenses at our daily newspaper from its transition to the new production facility in the first quarter of 2003 and cost control initiatives across all of our businesses. These decreases were partially offset by higher operating costs and expenses associated with the revenue increases at our direct marketing business and our commercial telecommunications business.

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The decrease in selling and administrative expenses was primarily due to payroll savings and an employee benefit change at our daily newspaper plus cost control initiatives across all of our businesses offset by a corporate excise tax adjustment in the first quarter of 2003.

Our consolidated operating earnings in the first quarter of 2004 were $26.7 million, an increase of $5.5 million, or 25.9%, compared to $21.2 million in the first quarter of 2003. The following table presents our operating earnings by segment for the first quarter of 2004 and 2003:

2004
Percent of
Total
Operating
Earnings

2003
Percent of
Total
Operating
Earnings

(dollars in millions)
Publishing     $ 9.0    33.8 % $ 4.1    19.2 %
Broadcasting    6.5    24.3    3.8    18.0  
Telecommunications    8.7    32.7    10.0    47.2  
Printing services    0.9    3.4    1.2    5.6  
Other    1.6    5.8    2.1    10.0  




Total operating earnings   $ 26.7    100.0 % $ 21.2    100.0 %





The increase in total operating earnings was primarily due to increased operating efficiencies from the daily newspapers’ new production facility, an increase in operating revenue in our publishing businesses, an increase in political and issue advertising at our television stations and cost reduction initiatives across all of our businesses offset by wholesale telecommunications service disconnections and lower profit margins on the increased commercial telecommunications revenue, a decrease in revenue from several computer-related customers and lower profit margins at our printing services business and a corporate excise tax adjustment in the first quarter of 2003.

Our consolidated EBITDA in the first quarter of 2004 was $38.3 million, an increase of $5.3 million, or 16.1%, compared to $33.0 million in the first quarter of 2003. We define EBITDA as net earnings plus provision for income taxes, total other income and expense, depreciation and amortization. We believe the presentation of EBITDA is relevant and useful because it helps improve our investors’ ability to understand our operating performance and makes it easier to compare our results with other companies that have different financing and capital structures or tax rates. Our management uses EBITDA, among other things, to evaluate our operating performance, to value prospective acquisitions and as a component of incentive compensation targets for certain management personnel. In addition, our lenders use EBITDA as one of the measures of our ability to service our debt. EBITDA is not a measure of performance calculated in accordance with accounting principles generally accepted in the United States. EBITDA should not be considered in isolation of, or as a substitute for, net earnings as an indicator of operating performance or cash flows from operating activities as a measure of liquidity. EBITDA, as we calculate it, may not be comparable to EBITDA measures reported by other companies. In addition, EBITDA does not represent funds available for discretionary use.

The following table presents a reconciliation of our consolidated net earnings to consolidated EBITDA for the first quarter of 2004 and 2003:

2004
2003
(dollars in millions)

Net earnings
    $ 15.7   $ 12.5  
Provision for income taxes    10.5    8.3  
Total other income and expense    0.5    0.5  
Depreciation    11.1    11.3  
Amortization    0.5    0.4  


EBITDA   $ 38.3   $ 33.0  



The increase in total EBITDA is consistent with increases in operating earnings in our publishing and broadcasting segments offset by a decrease in operating earnings at our telecommunications, printing services and other segments.

  Publishing

Operating revenue from publishing in the first quarter of 2004 was $76.7 million, an increase of $2.1million, or 2.8%, compared to $74.6 million in the first quarter of 2003. Operating earnings from publishing were $9.0 million, an increase of $4.9 million, or 121.2%, compared to $4.1 million in the first quarter of 2003.

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The following table presents our publishing operating revenue and operating earnings for the first quarter of 2004 and 2003:

2004
2003
Daily
Newspaper

Community
Newspapers
& Shoppers

Total
Daily
Newspaper

Community
Newspapers
& Shoppers

Total
Percent
Change

(dollars in millions)

Operating revenue
    $ 53.9   $ 22.8   $ 76.7   $ 52.1   $ 22.5   $ 74.6    2.8  






Operating earnings   $ 8.6   $ 0.4   $ 9.0   $ 4.5   $ (0.4 ) $ 4.1    121.2  






The following table presents our publishing operating revenue by category for the first quarter of 2004 and 2003:

2004
2003
Daily
Newspaper

Community
Newspapers
& Shoppers

Total
Daily
Newspaper

Community
Newspapers
& Shoppers

Total
Percent
Change

(dollars in millions)
Advertising revenue:                                
   Retail   $ 18.3   $ 12.7   $ 31.0   $ 18.1   $ 12.9   $ 31.0    0.2  
   Classified    15.1    2.0    17.1    14.8    1.8    16.6    2.9  
   General    3.3    --    3.3    2.8    --    2.8    15.2  
   Other    4.2    0.6    4.8    3.8    0.6    4.4    10.1  






Total advertising revenue .    40.9    15.3    56.2    39.5    15.3    54.8    2.6  
Circulation revenue    10.5    0.7    11.2    10.5    0.7    11.2    (0.1 )
Other revenue    2.5    6.8    9.3    2.1    6.5    8.6    8.3  






Total operating revenue   $ 53.9   $ 22.8   $ 76.7   $ 52.1   $ 22.5   $ 74.6    2.8  






Advertising revenue in the first quarter of 2004 accounted for 73.3% of total publishing revenue compared to 73.5% in the first quarter of 2003.

Retail advertising revenue in the first quarter of 2004 and 2003 was $31.0 million. A $0.2 million increase in daily newspaper retail advertising was offset by a $0.2 million decrease in community newspaper and shopper retail advertising. The $0.2 million increase at the daily newspaper was primarily due to advertising from a new furniture retailer in the marketplace and the shift of an advertisers’ sales promotion program to the first quarter of the year which was previously held in the second quarter of the year. The $0.2 million decrease at our community newspapers and shoppers was primarily due to a reduction in automotive advertising. Preprint advertising for the first quarter of 2004 for both our daily newspaper and our community newspapers and shoppers was essentially even compared to the first quarter of 2003.

Classified advertising revenue in the first quarter of 2004 was $17.1 million, an increase of $0.5 million, or 2.9%, compared to $16.6 million in the first quarter of 2003. Increases in general advertising of $0.4 million and real estate advertising of $0.3 million at our daily newspaper and $0.2 million increase at our community newspapers and shoppers were partially offset by decreases in employment advertising of $0.2 million and automotive advertising of $0.2 million at our daily newspaper. The decrease in employment advertising, which accounted for 37.8% of total classified advertising in the first quarter of 2004, represented a 3.4% decrease from the first quarter of 2003 primarily due to continued economic uncertainty. The decrease in automotive advertising is due to a reduction in manufacturers’ incentives to dealers, inclement weather and certain advertisers switching their ad placement from the classified section to retail sections of the paper.

General advertising revenue in the first quarter of 2004 was $3.3 million, an increase of $0.5 million, or 15.2%, compared to $2.8 million in the first quarter of 2003. The increase was due to an increase in entertainment and airlines ROP (run-of-press) advertising and an increase in preprints from computer hardware manufacturers and national advertisers.

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The following table presents our daily newspaper’s core newspaper advertising linage by category for the first quarter of 2004 and 2003:

2004
2003
Percent
Change


Advertising linage (inches):
               
   Full run  
     Retail    157,514    159,068    (1.0 )
     Classified    200,587    202,957    (1.2 )
     General    15,910    11,923    33.4  


Total full run    374,011    373,948    --  
Part run    25,214    19,212    31.2  


Total advertising linage    399,225    393,160    1.5  



Preprint pieces (in thousands)
    185,774    199,781    (7.0 )



Total advertising linage in the first quarter of 2004 increased 1.5% compared to the first quarter of 2003. The increase was largely due to a 31.2% increase in part run advertising linage. Part run advertising linage increased in the first quarter of 2004 due to an increase in zoned retail advertising. Full run advertising linage in the first quarter of 2004 was essentially even compared to the first quarter of 2003 due to a 33.4% increase in general ROP advertising linage offset by 1.2% decrease in classified advertising linage and a 1.0% decrease in retail ROP advertising linage. The increase in general ROP advertising linage is consistent with the increase in general advertising revenue and the decrease in classified advertising linage is consistent with the decrease in classified advertising revenue. The decrease in retail ROP advertising linage is due to a decrease in daily ROP advertising. Preprint advertising pieces decreased 7.0% due to the closing of several area Kmart stores.

The following table presents the full pages of advertising and revenue per page of our community newspapers and shoppers for the first quarter of 2004 and 2003:

2004
2003
Percent
Change


Full pages of advertising:
               
     Community newspapers    22,620    25,524    (11.4 )
     Shoppers    20,530    22,326    (8.0 )


Total full pages of advertising    43,150    47,850    (9.8 )


Revenue per page   $ 311.37 $ 280.58  11.0  



Total full pages of advertising for our community newspapers and shoppers in the first quarter of 2004 decreased 9.8% compared to the first quarter of 2003. The decrease was due to reformatting certain papers to more efficiently use the amount of available space on each page. Revenue per page increased 11.0% primarily due to the decrease in total pages of full advertising while increasing or maintaining the same advertising rates.

Other advertising revenue in the first quarter of 2004, consisting of revenue from direct marketing and event marketing efforts, JSOnline for our daily newspaper and company sponsored event advertising for our community newspapers and shoppers, was $4.8 million, an increase of $0.4 million, or 10.1%, compared to $4.4 million in the first quarter of 2003. The increase was due to a $0.3 million increase in company sponsored event advertising revenue at our community newspapers and shoppers and a $0.1 million increase in direct mail advertising revenue at our daily newspaper.

Circulation revenue in the first quarter of 2004 accounted for 14.6% of total publishing revenue compared to 15.0% in the first quarter of 2003. Circulation revenue in the first quarter of 2004 and 2003 was $11.2 million. Preliminary figures for the Audit Bureau of Circulations’ Newspaper Publisher’s Statement for the six month period ended March 31, 2004 indicate average net paid circulation for the daily newspaper decreased approximately 5.0% for the daily edition and approximately 1.0% for the Sunday edition compared to the six month period ended March 31, 2003. We believe these decreases are due to reduced discounting on renewal offers, which were targeted at already highly discounted subscriptions, a price increase on daily single copy sales in part of the PMA (primary market area), a cover price increase for both the daily and Sunday editions outside of the PMA, telemarketing “Do Not Call” legislation and persistent economic weakness. Average paid circulation for our community newspapers decreased 2.8% in the first quarter of 2004 compared to the first quarter of 2003.

Other revenue, which consists of revenue from commercial printing opportunities at the print plants for our community newspapers and shoppers and promotional, distribution and commercial printing revenue at our daily newspaper, in the first quarter of 2004 accounted for 12.1% of total publishing revenue compared to 11.5% in the first quarter of 2003. Other revenue in the first quarter of 2004 was $9.3 million, an increase of $0.7 million, or 8.3%, compared to $8.6 million in the first quarter of 2003. The increase was attributed to $0.4 million of commercial printing revenue at the daily newspaper as a result of the increased printing capabilities and capacity of our new presses and an increase of $0.3 million in printing revenue at our community newspapers and shoppers.

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Publishing operating earnings in the first quarter of 2004 were $9.0 million, an increase of $4.9 million, or 121.2%, compared to $4.1 million in the first quarter of 2003. The increase was primarily due to a $1.5 million decrease in payroll expenses related to the daily newspaper’s new production facility, a $0.6 million reduction of the vacation liability at the daily newspaper resulting from a policy change, $0.7 million in savings from the structural reorganization and other cost reduction initiatives of our community newspapers and shoppers business, and the increase in revenue at our daily newspaper. These operating earnings increases were partially offset by an increase in operating costs due to the increase of commercial printing revenue and the increase in direct mail advertising revenue at our daily newspaper, an increase in the cost of newsprint, and the recording of $0.3 million for additional bad debt expense. Newsprint costs were $9.7 million in the first quarter of 2004, an increase of $0.4 million, or 4.3%, compared to $9.3 million in the first quarter of 2003. The increase in the cost of newsprint was primarily attributed to price increases totaling $0.9 million, or an 11.0% price increase per average ton, partially offset by $0.8 million in savings at the daily newspaper from utilizing a smaller page size. The additional bad debt expense in the first quarter of 2004 was accrued for the prospect that our publishing businesses will be required to refund critical vendor payments received from Kmart Corporation during their bankruptcy proceedings. A recent ruling by the United States Court of Appeals for the 7th Circuit affirmed an earlier United States District Court decision that certain critical vendor payments made by Kmart Corporation during its bankruptcy proceedings in 2002 were without legal authority and are subject to recovery from recipients.

As of March 31, 2003, all production and distribution of the daily newspaper was transitioned to the new production facility. Production and distribution of the newspaper was performed at both the old and new production facilities from October 2002 until March 2003.

  Broadcasting

Operating revenue from broadcasting in the first quarter of 2004 was $34.6 million, an increase of $2.4 million, or 7.4%, compared to $32.2 million in the first quarter of 2003. Operating earnings from broadcasting in the first quarter of 2004 were $6.5 million, an increase of $2.7 million, or 70.1%, compared to $3.8 million in the first quarter of 2003.

The following table presents our broadcasting operating revenue and operating earnings for the first quarter of 2004 and 2003:

2004
2003
Radio
Television
Total
Radio
Television
Total
Percent
Change

(dollars in millions)

Operating revenue
    $ 16.7   $ 17.9   $ 34.6   $ 15.8   $ 16.4   $ 32.2    7.4  






Operating earnings   $ 3.1   $ 3.4   $ 6.5   $ 1.9   $ 1.9   $ 3.8    70.1  







Operating revenue from our radio stations in the first quarter of 2004 was $16.7 million, an increase of $0.9 million, or 5.7%, compared to $15.8 million in the first quarter of 2003. The increase was primarily attributed to a $1.1 million increase in local advertising revenue and a $0.1 million increase in political and issue advertising revenue offset by a $0.3 million decrease in national advertising.

Operating earnings from our radio stations in the first quarter of 2004 were $3.1 million, an increase of $1.2 million, or 63.2%, compared to $1.9 million in the first quarter of 2003. The increase was primarily attributed to the increase in revenue and decreases in programming, promotional, and sales expenses due to cost reduction initiatives offset by an increase in depreciation and technology expenses.

Operating revenue from our television stations in the first quarter of 2004 was $17.9 million, an increase of $1.5 million, or 9.1%, compared to $16.4 million in the first quarter of 2003. The increase was primarily attributed to a $1.2 million increase in political and issue advertising revenue and a $0.5 million increase in local advertising revenue offset by a $0.2 million decrease in national advertising.

Operating earnings from our television stations in the first quarter of 2004 were $3.4 million, an increase of $1.5 million, or 78.9%, compared to $1.9 million in the first quarter of 2003. The increase was primarily attributed to higher margins associated with the increased demand created by political and issue advertising offset by increases in programming and news expenses related to the Wisconsin presidential debate held in February 2004 and increased depreciation expense.

  Telecommunications

Operating revenue from telecommunications in the first quarter of 2004 was $35.6 million, a decrease of $1.1 million, or 3.0%, compared to $36.7 million in the first quarter of 2003. Operating earnings from telecommunications in the first quarter of 2004 were $8.7 million, a decrease of $1.3 million, or 12.8%, compared to $10.0 million in the first quarter of 2003.

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Wholesale telecommunication services provide network transmission solutions for other service providers by offering bulk transmission capacity. Operating revenue from wholesale services in the first quarter of 2004 was $20.6 million, a decrease of $2.6 million, or 11.2%, compared to $23.2 million in the first quarter of 2003. The decrease was primarily due to service disconnections which occurred during 2003. Due to the current state of the telecommunications industry, we have experienced a significant increase in customers disconnecting or terminating service. While we are not always able to determine the specific reason a customer may disconnect service, we believe the trend of customers focusing on reducing their network costs will continue, primarily due to consolidating traffic on least cost routes and economic and other changes occurring within our customers’ “end-user” customer base. Monthly recurring revenue from wholesale services at the end of the first quarter of 2004 was $6.8 million compared to $6.9 million at the beginning of 2004 and $7.4 million at the end of the first quarter of 2003. During the first quarter of 2004, new circuit connections of $0.1 million in monthly recurring revenue were more than offset by service disconnections.

Commercial telecommunication services provide advanced data communications and long distance service to small and medium sized businesses in the Upper Midwest, principally in Wisconsin, Michigan, Indiana, Minnesota and Illinois. Operating revenue from commercial services in the first quarter of 2004 was $15.0 million, an increase of $1.5 million, or 11.1%, compared to $13.5 million in the first quarter of 2003. The increase was primarily attributed to an increase in the number of customers served from new long distance and advanced data services business acquired in 2003. Monthly recurring revenue from commercial advanced data services at the end of the first quarter of 2004 was $3.4 million compared to $3.3 million at the beginning of 2004 and $3.1 million at the end of the first quarter of 2003. In the third quarter of 2003, regulators approved SBC Communications Inc.‘s application to offer long distance service in Wisconsin, Indiana, Illinois and Michigan. We believe this increased competition for commercial telecommunication services could adversely impact us through the loss of existing customers or by reducing the success rate of securing new customers. We have been proactively working with our customers by leveraging our customer service abilities and adding new bundled services as we extend contracts at reduced prices.

The decrease in operating earnings from telecommunications was primarily attributed to wholesale service disconnections that occurred during 2003 and a decrease in profit margin due to higher operating costs and expenses associated with the higher mix of commercial revenue.

MCI and Global Crossing together accounted for 16.6% and 18.9% of our telecommunications revenue in the first quarter of 2004 and 2003, respectively. Global Crossing filed for Chapter 11 bankruptcy protection in January 2002 and emerged in December 2003. We continue to provide services to Global Crossing and receive advance or timely payment for those services; however, under our current arrangement, Global Crossing may terminate circuits not under contract upon 30 days’ notice. Currently, a majority of the circuits are not under contract. We are currently negotiating a renewal service contract with Global Crossing and expect to complete negotiations in 2004. The new contract with Global Crossing will likely result in price reductions and the elimination of certain existing services. MCI filed for Chapter 11 bankruptcy protection in July 2002 and emerged in April 2004. We continue to provide services to MCI and receive advance or timely payment for those services. We are in the process of negotiating contract extensions with MCI for our current contracts and we believe they will remain a significant customer. These new contracts will likely result in a re-pricing of services and could result in providing them additional capacity. We expect these contract changes to result in a significant decrease in our telecommunications operating earnings. The loss of the ongoing business from either of these two customers would have a significant adverse effect on our results of operations.

We do not believe we have a material bad debt exposure because we bill all data services for both wholesale and commercial customers in advance of providing services. Most customers are required to pay their bill before services are provided.

  Printing Services

Operating revenue from printing services in the first quarter of 2004 was $21.8 million, a decrease of $0.9 million, or 4.2%, compared to $22.7 million in the first quarter of 2003. Operating earnings from printing services in the first quarter of 2004 were $0.9 million, a decrease of $0.3 million, or 23.3%, compared to $1.2 million in the first quarter of 2003.

The decrease in printing services operating revenue was primarily attributed to the decreases in revenue from several computer-related customers, including our largest customer, Dell Computer Corporation. These decreases were partially offset by an increase in publication printing revenue primarily from new business acquired in 2003.

The decrease in printing services operating earnings was primarily attributed to the decrease in revenue and lower operating margins as a result of operating beyond our optimum capacity due to our changing mix of business. These decreases were offset by cost reduction initiatives.

Dell Computer Corporation accounted for 27.1% and 28.4% of our printing services revenue in 2004 and 2003, respectively. We expect further revenue decreases from Dell, as we learned in the first quarter that we lost a $3 million, low-margin product of our Dell business and are facing very competitive pricing for other Dell products we produce. The loss of all of this business could have a material adverse effect on our results of operations.

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  Other

Other operating revenue in the first quarter of 2004 was $24.0 million, an increase of $0.3 million, or 1.5%, compared to $23.7 million in the first quarter of 2003. Other operating earnings in the first quarter of 2004 were $1.6 million, a decrease of $0.5 million, or 26.8%, compared to $2.1 million in the first quarter of 2003.

The following table presents our other operating revenue and operating earnings for the first quarter of 2004 and 2003:

2004
2003
Label
Printing

Direct
Marketing
Services

Corporate
and
Eliminations

Total
Label
Printing

Direct
Marketing
Services

Corporate
and
Eliminations

Total
Percent
Change

(dollars in millions)

Operating revenue
    $ 13.6   $ 11.3   $ (0.9 ) $ 24.0   $ 14.7   $ 9.8   $ (0.8 ) $ 23.7    1.5  








Operating earnings   $ 0.6   $ 0.6   $ 0.4   $ 1.6   $ 0.3   $ 0.5   $ 1.3   $ 2.1    (26.8 )









The increase in other operating revenue was primarily attributed to an increase in list and database marketing services and postage amounts billed to customers at our direct marketing services business. These increases were offset by a decrease in gravure label sales at our label printing operation. Included in operating revenue and operating costs and expenses from our direct marketing services business is $6.2 million and $5.1 million of postage amounts billed to customers in the first quarter of 2004 and 2003, respectively.

The decrease in other operating earnings was primarily attributed to a corporate excise tax adjustment in the first quarter of 2003 offset by the increase in revenue at our direct marketing services business and the related increased profit margins on list and database marketing services revenue.

SAB/Miller Brewing Company accounted for 44.2% and 43.6% of our label printing business’ revenue in the first quarter of 2004 and 2003, respectively. In 2004, our label printing business was in the fourth year of a five year contract with SAB/Miller Brewing Company. The loss of SAB/Miller Brewing Company could have a material adverse effect on our results of operations.

  Non Operating Income and Taxes from Continuing Operations

Interest income and dividends was $0.1 million in the first quarter of 2004 and 2003. Interest expense in the first quarter of 2004 was $0.6 million, an increase of $0.1 million, or 14.4%, compared to $0.5 million in the first quarter of 2003. Gross interest expense from borrowings under our credit agreement was $0.4 million in the first quarter of 2004 and $0.5 million in the first quarter of 2003.

The effective tax rate on continuing operations was 40.0% in the first quarter of 2004 and 2003.

  Earnings per Share

Our basic and diluted earnings per share in the first quarter of 2004 were $0.21 and $0.20, respectively, an increase of $0.05 and $0.04, respectively, compared to basic and diluted earnings per share of $0.16 in the first quarter of 2003. Earnings per share amounts are presented on a generally accepted accounting principles basis (discussed in Note 3 in our Notes to Unaudited Condensed Consolidated Financial Statements) and reflect our new capital structure effected by our initial public offering in September 2003 and the tender offer that was completed in November 2003.

Liquidity and Capital Resources

We have a $350 million unsecured revolving credit facility expiring on September 4, 2008. The interest rate on borrowings are either LIBOR plus a margin that ranges from 87.5 basis points to 150 basis points, depending on our leverage, or the “Base Rate,” which equals the higher of the prime rate set by U.S. Bank, N.A. or the Federal Funds Rate plus one percent per annum. As of March 28, 2004 we had borrowings of $56,300 under the facility at the weighted average interest rate of 2.01%. Fees of $1,959 in connection with the facility are being amortized over the term of the facility using the straight-line method which approximates the effective-interest method. The material covenants of this agreement include the following:

A consolidated funded debt ratio as determined for the four fiscal quarter period preceding the date of determination of not greater than 3.0:1.0. As of March 28, 2004, the consolidated funded debt ratio was 0.34.
A fixed charge coverage ratio as determined for the four fiscal quarter period preceding the date of determination of not less than 1.75:1.0. As of March 28, 2004, the fixed charge coverage ratio was 2.73.
A consolidated tangible net worth as of the end of any quarter of not less than $200 million. As of March 28, 2004, consolidated tangible net worth was $350.5 million.

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Consolidated capital expenditures during any fiscal year of not more than $75 million. As of March 28, 2004, consolidated capital expenditures were $5.5 million.
A consolidated rent expense during any fiscal year of not more than $40 million. As of March 28, 2004, consolidated rent expense was $6.2 million.

Cash balances were $6.3 million at March 28, 2004. We believe our expected cash flows from operations and borrowings available under our credit facility will adequately meet our needs for the foreseeable future.

Cash Flow

Cash provided by operating activities was $36.3 million in the first quarter of 2004 compared to $37.6 million in the first quarter of 2003. The decrease is primarily attributed to the lower accounts payable balance in the first quarter of 2004 compared to the first quarter of 2003.

Cash used for investing activities was $5.6 million in the first quarter of 2004 compared to $16.8 million in the first quarter of 2003. Capital expenditures for property and equipment were $5.5 million in the first quarter of 2004 and $16.8 million in the first quarter of 2003. In the first quarter of 2003, we were continuing to invest in the equipment and the building for our daily newspaper production facility.

Cash used for financing activities was $32.9 million in the first quarter of 2004 compared to $24.6 million in the first quarter of 2003. Borrowings under our new credit facility during the first quarter of 2004 were $36.9 million and we made payments of $64.6 million. We decreased our borrowing under our old credit agreement by $16.8 million in the first quarter of 2003. We paid cash dividends of $5.2 million and $7.8 million in the first quarter of 2004 and 2003, respectively.

Critical Accounting Policies

There are no material changes to the disclosures regarding critical accounting policies made in our Annual Report on Form 10-K for the year ended December 31, 2003.

ITEM 3.    QUANTITATIVE AND QUALITATIVE DISCLOSURE OF MARKET RISK

There are no material changes to the disclosures regarding interest rate risk and foreign currency exchange risk made in our Annual Report on Form 10-K for the year ended December 31, 2003.

ITEM 4.    CONTROLS AND PROCEDURES

We carried out an evaluation, under the supervision and with the participation of our Disclosure Committee, including our Chief Executive Officer and our Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures, as defined in Exchange Act Rules 13a-14(c) and 15d-14(c) as of the end of the period covered by this Quarterly Report on Form 10-Q. Based on that evaluation, the Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures are effective to ensure that information required to be disclosed in our Exchange Act reports is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms, and that such information is accumulated and communicated to them to allow timely decisions regarding required disclosure.

There has been no change in our internal control over financial reporting that occurred during our last fiscal quarter that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

PART II. OTHER INFORMATION

ITEM 1.    LEGAL PROCEEDINGS

National Advertising Representative Litigation. In September 2003, we hired a new national television advertising representative due to our assessment of the performance of the prior representative. On September 11, 2003, the prior representative, TeleRep, Inc. and Harrington, Righter & Parsons, Inc. (which are affiliated entities), filed suits against our subsidiary, Journal Broadcast Group, Inc., in the Supreme Court of the State of New York, County of New York, demanding a lump sum payment under certain contractual provisions in the aggregate amount of approximately $9.0 million. The new representative has assumed liability in connection with that claim and agreed to indemnify us for all losses, damages and certain expenses associated with the prior representative’s claim. At March 28, 2004 the estimated remaining amount of $8.0 million claimed by our prior national representative is included in the consolidated condensed balance sheet in other current liabilities and the estimated receivable of $8.0 million from the new national representative is included in the consolidated condensed balance sheet in receivables.

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ITEM 2.    CHANGES IN SECURITIES, USE OF PROCEEDS AND ISSUER PURCHASES OF EQUITY SECURITES

None.

ITEM 3.    DEFAULTS UPON SENIOR SECURITIES

None.

ITEM 4.    SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None.

ITEM 5.    OTHER INFORMATION

None.

ITEM 6.    EXHIBITS AND REPORTS ON FORM 8-K

(a) Exhibits

  Exhibit No.          Description

  31.1 Certification by Steven J. Smith, Chairman and Chief Executive Officer of Journal Communications, Inc., pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

  31.2 Certification by Paul M. Bonaiuto, Executive Vice President and Chief Financial Officer of Journal Communications, Inc., pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

  32 Certificationof Steven J. Smith, Chairman and Chief Executive Officer and Paul M. Bonaiuto, Executive Vice President and Chief Financial Officer of Journal Communications, Inc., pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

(b) Reports on Form 8-K

Filing Date Items Reported Financial Statements Filed
  8-K February 5, 2004 Item 5 Other Events and Regulation
     FD Disclosure None
   Item 7 Financial Statements and Exhibits None
   Item 12 Results of Operations and Financial
     Condition None

  8-K
February 11, 2004 Item 10 Amendments to the Registrant's
     Code of Ethics, or Waiver of a Provision
     of the Code of Ethics None




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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

JOURNAL COMMUNICATIONS, INC.
Registrant


Date:  April 28, 2004
/s/ Steven J. Smith
Steven J. Smith, Chairman and Chief Executive Officer


Date:  April 28, 2004
/s/ Paul M. Bonaiuto
Paul M. Bonaiuto, Executive Vice President and Chief Financial Officer









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