UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Indicate by check mark whether the registrant is an accelerated filer (as defined in Rule 12b-2 of the Exchange Act).

APPLICABLE ONLY TO CORPORATE ISSUERS:

Indicate the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practicable date.

Common Stock, $.01 par value, 12,809,456 shares outstanding as of May 28, 2004

2

See notes to condensed consolidated financial statements.

3

See notes to condensed consolidated financial statements.

4

See notes to condensed consolidated financial statements.

5

See notes to condensed consolidated financial statements.

6

SHOE CARNIVAL, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
Unaudited

Note 1 - Basis of Presentation

In our opinion, the accompanying unaudited condensed consolidated financial statements contain all adjustments necessary to present fairly our financial position and the results of our operations and our cash flows for the periods presented. Certain information and disclosures normally included in notes to consolidated financial statements have been condensed or omitted according to the rules and regulations of the Securities and Exchange Commission, although we believe that the disclosures are adequate to make the information presented not misleading. The results of operations for the interim periods are not necessarily indicative of the results to be expected for the full year. The condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and the notes thereto contained in our Annual Report on Form 10-K for fiscal year ended January 31, 2004.

Note 2 - Net Income Per Share

Net income per share of common stock is based on the weighted average number of shares and common share equivalents outstanding during the period. The following table presents a reconciliation of our basic and diluted weighted average common shares outstanding as required by Statement of Financial Accounting Standards ("SFAS") No. 128, "Earnings Per Share":

Options to purchase 306,000 and 301,000 shares of common stock for the first quarter of fiscal 2004 and 2003, respectively, were not included in the computation of diluted shares because the options' exercise prices were greater than the average market price for the period.

7

SFAS No. 123, "Accounting for Stock-Based Compensation", requires that companies either recognize compensation expense for grants of stock options and other equity instruments based on fair value, or provide pro forma disclosure of net income and net income per share in the notes to the financial statements. At May 1, 2004, we had three stock-based compensation plans: the 1993 Stock Option and Incentive Plan, the Outside Directors Stock Option Plan and the 2000 Stock Option and Incentive Plan. We account for these plans under the recognition and measurement principles of Accounting Principles Board Opinion No. 25, "Accounting for Stock Issued to Employees", and related interpretations. Accordingly, no compensation cost has been recognized under SFAS No. 123 for our stock option plans. Had compensation cost for the awards under those plans been determined based on the grant date fair values, consistent with the method required under SFAS No. 123, our net income and net income per sh are would have been reduced to the pro forma amounts indicated below:

The weighted-average fair value of options granted was $8.49 at May 1, 2004 and $6.91 at May 3, 2003. The fair value of these options was estimated at grant date using a Black-Scholes option-pricing model with the following weighted-average assumptions:

Certain amounts in the condensed consolidated financial statements have been reclassified to conform to the current presentation.

8

Overview

Shoe Carnival, Inc. is one of the nation's largest and fastest-growing family footwear retailers. As of May 1, 2004, we operated 248 stores in 24 states in the Midwest, South and Southeast regions of the United States. We offer a distinctive shopping experience, a broad merchandise assortment and value to our customers while maintaining an efficient store level cost structure.

Our stores combine competitive pricing with a highly promotional, in-store marketing effort that encourages customer participation and creates a fun and exciting shopping experience. We believe this highly promotional atmosphere results in various competitive advantages, including increased multiple unit sales; the building of a loyal, repeat customer base; the creation of word-of-mouth advertising; and enhanced sell through of in-season goods. Our objective is to be the destination store-of-choice for a wide range of consumers seeking moderately priced, current season name brand and private label footwear. Our product assortment includes dress and casual shoes, sandals, boots and a wide assortment of athletic shoes for the entire family. We believe that by offering a wide selection of both athletic and non-athletic footwear, we are able to reduce our exposure to shifts in fashion preferences between those categories. Our ability to identify and react to fashion changes is a key facto r in our sales and earnings performance.

Our marketing effort targets middle income, value-conscious consumers seeking name brand footwear for all age groups. We believe that by offering a wide selection of popular styles of name brand merchandise at competitive prices, we generate broad customer appeal. Our cost-efficient store operations and real estate strategy enable us to price products competitively and earn attractive store level returns. Low labor costs are achieved by housing merchandise directly on the selling floor in an open-stock format, enabling customers who choose to serve themselves. This reduces the staffing required to assist customers and reduces store level labor costs as a percentage of sales. We prefer to locate stores predominantly in strip shopping centers in order to take advantage of lower occupancy costs and maximize our exposure to value-oriented shoppers.

It is necessary for us to include certain judgements in our reported financial results. These judgements involve estimates that are inherently uncertain and actual results could differ materially from these estimates. The accounting policies that require the more significant judgements are:

Merchandise Inventories - Merchandise inventories are stated at the lower of cost or market using the first-in, first-out (FIFO) method. In determining market value, we estimate the future sales price of items of merchandise contained in the inventory as of the balance sheet date. Factors considered in this determination include, among others, current and recently recorded sales prices, the length of time product has been held in inventory and quantities of various product styles contained in inventory. The ultimate amount realized from the sale of certain product could differ materially from our estimates. We also estimate a shrinkage reserve for the period between the last physical count and the balance sheet date. The estimate for the shrinkage reserve can be affected by changes in merchandise mix and changes in actual shrinkage trends.

Valuation of Long-Lived Assets - We review long-lived assets whenever events or circumstances indicate the carrying value of an asset may not be recoverable and annually when no such event has occurred. We evaluate the ongoing value of assets associated with retail stores that have been open longer than one year. When undiscounted cash flows estimated to be generated by those assets are less than the carrying value of those assets, impairment losses are recorded. When events such as these occur, the impaired assets are adjusted to estimated fair value and an impairment loss is recorded in selling, general and administrative expenses. Our assumptions and estimates used in

9

the evaluation of impairment, including current and future economic trends for stores, are subject to a high degree of judgement and if actual results or market conditions differ from those anticipated, additional losses may be recorded.

Deferred Income Taxes - We calculate income taxes in accordance with Statement of Financial Accounting Standards No. 109, "Accounting for Income Taxes", which requires the use of the asset and liability method. Under this method, deferred tax assets and liabilities are recognized based on the difference between the consolidated financial statement carrying amounts of existing assets and liabilities and their respective tax basis. Deferred tax assets and liabilities are measured using the tax rates in effect in the years when those temporary differences are expected to reverse. Inherent in the measurement of these deferred balances are certain judgments and interpretations of existing tax law and other published guidance as applied to our operations. No valuation allowance has been provided for the deferred tax assets. We anticipate that future taxable income, and prior year taxable income during loss carryback periods, will be able to recover the full amount of deferred tax ass ets. Our effective tax rate considers our judgment of expected tax liabilities in the various taxing jurisdictions within which we are subject to tax. We have also been involved in tax audits. At any given time, multiple tax years are subject to audit by various taxing authorities.

Results of Operations

The following table sets forth our results of operations expressed as a percentage of net sales for the periods indicated:

10

Net Sales

Net sales increased $8.6 million to $145.5 million in the first quarter of 2004, a 6.3% increase over net sales of $136.9 million in the first quarter of 2003. The increase was attributable to the sales generated by the 48 new stores opened in 2003 and 2004 (net of seven stores closed in fiscal 2003) offset in part by the comparable store sales decrease of 2.2%. We believe net sales for the quarter were negatively impacted, at least in part, by a shift in advertising strategies that failed to increase customer traffic in our comparable stores and our earlier decision to reduce the number of entire stock "buy one, get one at half price" promotions. Consequently, both comparable stores and new stores did not perform as expected.

Gross Profit

Gross profit increased $1.5 million to $42.4 million in the first quarter of 2004, a 3.8% increase over gross profit of $40.9 million in the comparable prior year period. Our gross profit margin for the first quarter of 2004 decreased to 29.2% from 29.9% in the prior year. This decrease in profit margin resulted from the deleveraging effect of lower same store sales and the lower sales productivity of new stores on buying, distribution and occupancy costs. Our merchandise gross profit margin for the first quarter of 2004 remained constant with that of the same period in the prior year.

Selling, General and Administrative Expenses

Selling, general and administrative expenses increased $2.2 million to $34.8 million in the first quarter of 2004 from $32.6 million in the comparable prior year period. As a percentage of sales, these expenses increased to 23.9% from 23.8% in the prior year. Our aggressive approach to controlling expenses during the quarter was a key factor in mitigating the deleveraging effect of the lower sales productivity. Total pre-opening costs in the first quarter of 2004 were $729,000 or 0.5% of sales, as compared to $772,000 or 0.6% of sales in the first quarter of 2003. We opened 11 new stores in the first quarter of 2004 versus opening 13 stores in the first quarter of 2003.

The increase in net interest expense to $193,000 in the first quarter of 2004 from $166,000 in the first quarter of 2003 resulted primarily from higher average borrowings.

Income Taxes

The effective income tax rate for the first quarter of 2004 increased to 39.0% from 37.5% in the first quarter of 2003 due to higher state income taxes.

Liquidity and Capital Resources

Our primary sources of funds are cash flows from operations and borrowings under our revolving credit facility. Net cash provided by operating activities was $627,000 for the first quarter of 2004 as compared with $1.0 million for the first quarter of 2003. Excluding changes in operating assets and liabilities, cash provided by operating activities was $9.4 million in the first quarter of 2004 versus $8.1 million in the comparable prior year period.

Working capital increased to $126.5 million at May 1, 2004 from $102.2 million at May 3, 2003. The current ratio at May 1, 2004 was 3.4 as compared to 2.8 at May 3, 2003. Long-term debt as a percentage of total capital (long-term debt plus shareholders' equity) at May 1, 2004 was 14.8% as compared to 12.0% at May 3, 2003.

11

The increase in working capital was primarily due to the increase in merchandise inventories and the shift from an income tax payable to a receivable position between the respective quarter ends. Merchandise inventories increased $17.0 million to $167.1 million at May 1, 2004 compared with $150.1 million at May 3, 2003. While the number of stores in operation at the end of the first quarter of fiscal 2004 increased 12.7% compared with the same period last year, merchandise inventories only increased 11.4%. This resulted in a decrease in merchandise inventories on a per-store basis of 1.2%. This per-store decline in inventory is in addition to a 1.2% decrease in merchandise inventories on a per-store basis at the end of the first quarter of fiscal 2003.

Our current store prototype uses between 8,000 and 15,000 square feet depending upon, among other factors, the location of the store and the population base the store is expected to service. Net capital expenditures for a new store in 2004 are expected to average approximately $330,000. The average inventory investment in a new store is expected to range from $450,000 to $750,000 depending on the size and sales expectation of the store and the timing of the new store opening. Pre-opening expenses, such as advertising, salaries and supplies, are expected to average approximately $87,000 per store for fiscal year 2004 with individual stores experiencing variances in expenditure levels based on the specific market.

Our unsecured credit facility provides for up to $70 million in cash advances on a revolving basis and commercial letters of credit. Borrowings under the revolving credit line are based on eligible inventory. Borrowings and letters of credit outstanding under the credit facility at May 1, 2004 were $26.1 million and $6.5 million, respectively. As of May 1, 2004, $37.4 million was available to us for additional borrowings under the credit facility.

We anticipate that our existing cash and cash flow from operations, supplemented by borrowings under the credit facility, will be sufficient to fund planned expansion and other operating cash requirements for at least the next 12 months.

Seasonality

Our quarterly results of operations have fluctuated and are expected to continue to fluctuate in the future primarily as a result of seasonal variances and the timing of sales and costs associated with opening new stores. Non-capital expenditures, such as advertising and payroll, incurred prior to opening a new store are charged to expense as incurred. Therefore, our results of operations may be adversely affected in any quarter in which we incur pre-opening expenses related to the opening of new stores.

We have three distinct selling periods: Easter, back-to-school and Christmas.

Factors That May Effect Future Results

This report on Form 10-Q contains forward-looking statements that involve a number of risks and uncertainties. A number of factors could cause our actual results, performance, achievements or industry results to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. These factors include, but are not limited to: general economic conditions in the areas of the United States in which our stores are located; changes in the overall retail environment and more specifically in the apparel and footwear retail sectors; the potential impact of national and international security concerns on the retail environment; changes in our relationships with key suppliers; the impact of competition and pricing; changes in weather patterns, consumer buying trends and our ability to identify and respond to emerging fashion trends; risks associated with the seasonality of the retail industry; the availability of desirable store loc ations at acceptable lease terms and our ability to open new stores in a timely and profitable manner; higher than anticipated costs associated with the closing of underperforming stores; the inability of manufacturers to deliver products in a timely manner; changes in the political and economic environments in the People's Republic of China, a major manufacturer of footwear; and the continued favorable trade relations between the United States and China and other countries which are the major manufacturers of footwear.

12

We are exposed to market risk in that the interest payable under our credit facility is based on variable interest rates and therefore is affected by changes in market rates. We do not use interest rate derivative instruments to manage exposure to changes in market interest rates. A 1% change in the weighted average interest rate charged under the credit facility would have resulted in interest expense fluctuating by approximately $66,000 for the first three months of 2004 and $50,000 for the first three months of 2003.

Our Chief Executive Officer and Chief Financial Officer have concluded, based on their evaluation as of May 1, 2004, that our disclosure controls and procedures are effective to ensure that information required to be disclosed by us in the reports filed or submitted by us under the Securities Exchange Act of 1934, as amended, is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission's rules and forms, and include controls and procedures designed to ensure that information required to be disclosed by us in such reports is accumulated and communicated to our management, including the Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure.

There have been no changes in our internal control over financial reporting that occurred during the quarter ended May 1, 2004 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

13

SHOE CARNIVAL, INC.
PART II - OTHER INFORMATION

ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K

14

SHOE CARNIVAL, INC.
SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed, on its behalf by the undersigned thereunto duly authorized.

15