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SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-K
(Mark One)
[ X ] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934 [FEE REQUIRED]
For the fiscal year ended December 31, 1998
OR
[ ]TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934 [NO FEE REQUIRED]
For the transition period from ___ to ___
Commission File Number 0-18761
HANSEN NATURAL CORPORATION
(Exact name of Registrant as specified in its charter)
Delaware 39-1679918
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization Identification No.)
2380 Railroad Street, Suite 101, Corona, California 91720
(Address of principal executive offices) (Zip Code)
Registrant's telephone number, including area code: (909) 739 - 6200
Securities registered pursuant to Section 12(b) of
the Act:
Name of each exchange
Title of each class on which registered
Not Applicable Not Applicable
Securities registered pursuant to Section 12(g) of
the Act:
Title of class
Common Stock, $.005 par value per share
Indicate by check mark whether the Registrant: (1) has filed all
reports required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period that the
Registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes X No
Indicate by check mark if disclosure of delinquent filers pursuant to
Item 405 of Regulation S-K is not contained herein, and will not be contained,
to the best of the Registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [ ]
The aggregate market value of the voting stock held by nonaffiliates of
the Registrant was approximately $22,867,281 computed by reference to the sale
price for such stock on the Nasdaq Small-Cap Market on March 1, 1999.
The number of shares of the Registrant's common stock, $.005 par value
per share (being the only class of common stock of the Registrant), outstanding
on March 1, 1999 was 9,923,414 shares.
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HANSEN NATURAL CORPORATION
FORM 10-K
TABLE OF CONTENTS
Item Number Page Number
PART I
1. Business 3
2. Properties 12
3. Legal Proceedings 13
4. Submission of Matters to a Vote of Security Holders 13
PART II
5. Market for the Registrant's Common Equity and Related
Shareholder Matters 14
6. Selected Consolidated Financial Data 15
7. Management's Discussion and Analysis of Financial
Condition and Results of Operations 15
8. Financial Statements and Supplementary Data 27
9. Changes in and Disagreements with Accountants on
Accounting and Financial Disclosure 27
PART III
10. Directors and Executive Officers of the Registrant 27
11. Executive Compensation 29
12. Security Ownership of Certain Beneficial Owners and Management 34
13. Certain Relationships and Related Transactions 36
PART IV
14. Exhibits, Financial Statement Schedules and Reports on Form 8-K 37
Signatures 38
PART I
ITEM 1. BUSINESS
Background of the Company and Subsidiaries
Hansen Natural Corporation ("Hansen" or the "Company"), which was
incorporated in Delaware on April 25, 1990, maintains its principal place of
business at 2380 Railroad Street, Suite 101, Corona, California 91720, and its
telephone number is (909) 739-6200.
The Company is a holding company and carries on no operating business
except through its direct wholly-owned subsidiary, Hansen Beverage Company
("HBC") which was incorporated in Delaware on June 8, 1992. HBC conducts all of
the Company's operating business and generates all of the Company's operating
revenues. References herein to "Hansen" or the "Company" when used to describe
the operating business of the Company are references to the business of HBC
unless otherwise indicated. The Company also owns all of the issued and
outstanding common stock of CVI Ventures, Inc. ("CVI"), which was incorporated
in Delaware on April 30, 1990. CVI is currently inactive. In addition, HBC owns
all of the issued and outstanding ordinary shares of its subsidiary located in
the United Kingdom, Hansen Beverage Company (UK) Limited ("HBC (UK)") which
ceased operating activities at the end of 1997 and is in the process of being
deregistered.
Background of the Hansen Business
In the 1930's, Hubert Hansen and his three sons started a business to
sell fresh non-pasteurized juices in Los Angeles, California. This business
eventually became Hansen's Juices, Inc., now known as The Fresh Juice Company of
California, Inc. ("FJC"). In 1977, Tim Hansen, one of the grandsons of Hubert
Hansen, perceived a demand for pasteurized natural juices and juice blends that
are shelf stable and formed Hansen Foods, Inc. ("HFI"), which was also based in
the Los Angeles area. Subsequently, HFI expanded its product line from juices to
include Hansen's(R) Natural Sodas. In November 1988, HFI reorganized its
business under Chapter 11 of the federal Bankruptcy Code. In connection with
those reorganization proceedings, California CoPackers Corporation (d/b/a/
Hansen Beverage Company) ("CCC") acquired certain assets of HFI including the
right to market the Hansen's(R) brand name, in January 1990. On July 27, 1992,
the Company, through HBC, acquired the Hansen's(R) brand natural soda and apple
juice business (the "Hansen Business") from CCC.
Products
Hansen is engaged in the business of marketing, selling and
distributing so-called "alternative" beverage category sodas, fruit juices,
fruit juice Smoothies, non-carbonated ready-to-drink iced teas, lemonades, juice
cocktails, "functional" drinks and still water, primarily under the Hansen's(R)
Natural brand name.
The alternative beverage category combines non-carbonated
ready-to-drink iced teas, lemonades, juice cocktails, single serve juices,
ready-to-drink iced coffees, sports drinks and single-serve still water with
"new age" beverages, including sodas that are considered natural, sparkling
juices and flavored sparkling waters. The alternative beverage category is the
fastest growing segment of the beverage marketplace. (Source: Beverage Marketing
Corporation). Sales for the alternative beverage category of the market are
estimated to have reached approximately $7.7 billion at wholesale in 1998 with a
growth rate of approximately 12.5% over the prior year.
(Source: Beverage Marketing Corporation).
Hansen's(R) Natural Sodas are classified as "new age" beverages and
have been a leading natural soda brand in Southern California for the past
twenty years. In 1998, Hansen's(R) Natural Sodas had the highest sales among
comparable carbonated new age category beverages measured by unit volume in the
Southern California market (Source: Nielsen Scantrack Reports for Southern
California). Hansen's(R) Natural Sodas are currently available in ten regular
flavors consisting of Mandarin Lime, Lemon Lime, Grapefruit, Raspberry, Creamy
Root Beer, Vanilla Cola, Cherry Vanilla Creme, Peach Mango, Kiwi Strawberry, and
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Tropical Passion. Hansen has two low calorie sodas in Wildberry and Cola
flavors. Hansen's(R) Natural Sodas contain no preservatives, sodium, caffeine or
artificial coloring and are made with high quality natural flavors, citric acid
and high fructose corn syrup, or in the case of low calorie sodas, with
aspartame. Hansen's(R) Natural Sodas are currently packaged in 12-ounce aluminum
cans.
In January 1999, Hansen introduced its new premium line of Signature
Sodas in unique proprietary 14-ounce glass bottles. Signature Sodas are
currently available in four flavors consisting of Orange Creme, Vanilla Creme,
Ginger Beer, and Sarsaparilla. Signature Sodas will initially be sold through
the Company's existing distributor network. Initial response from distributors
and consumers has been favorable.
During April 1997, the Company introduced a lightly carbonated citrus
flavored Hansen's(R) energy drink in an 8.2-ounce slim can. The Company's new
energy drink falls within the category that has generally been described as the
"functional" beverage category, namely, beverages that provide a real or
perceived benefit in addition to simply delivering refreshment. Management
believes that the functional beverage category has good growth potential. During
the first quarter of 1998, the Company extended its functional product line by
introducing three additional functional drinks in 8.2-ounce slim cans namely, a
ginger flavored d-stress(TM) drink, an orange flavored antioox(TM) drink and a
guarana berry flavored stamina(TM) drink. During the fourth quarter of 1998, the
Company introduced power(TM), it's newest functional drink in an 8.2-ounce slim
can. power(TM) is a black cherry flavored drink that contains Creatine,
Glutamine, and Red Panax Ginseng, as well as key B vitamins. Response from
distributors, convenience chain store buyers, and consumers continues to be
favorable.
The Company has concentrated on marketing its carbonated functional
drinks through its distributor network that continued to expand during 1998. The
Company intends to leverage its existing distributor network to facilitate the
introduction of its new line of premium Signature Sodas in glass bottles as well
as other new products that it plans to introduce later in 1999 and which are
described more fully below.
The Company's fruit juice product line currently includes Hansen's(R)
Natural Old Fashioned Apple Juice which is packaged in 64 and 128-ounce
polyethylene terephthalale ("P.E.T.") plastic bottles, Apple Strawberry and
Apple Grape juice blends in 64-ounce P.E.T. plastic bottles. These juice blends
were introduced in the second quarter of 1998. All of these Hansen's juice
products contain 100% juice and provides 100% of the recommended daily intake
for adults of Vitamin C and beginning in 1999, also contain added calcium.
Hansen's juice products compete in the shelf-stable juice category.
In March 1995, the Company expanded its juice product line by
introducing a line of fruit juice Smoothies. Hansen's(R) fruit juice Smoothies
contain approximately 35% juice and have a smooth texture that is thick but
lighter than a nectar. Hansen's(R) fruit juice Smoothies provide 100% of the
recommended daily intake for adults of Vitamins A, C & E (the antioxidant triad)
and represented Hansen's entry into the functional beverage category.
Hansen's(R) fruit juice Smoothies are packaged in 11.5-ounce aluminum cans and
in unique proprietary 13.5-ounce glass bottles designed by the Company.
Hansen's(R) fruit juice Smoothies are available in eight flavors: Strawberry
Banana, Peach Berry, Mango Pineapple, Guava Strawberry, Pineapple Coconut,
Apricot Nectar, Strawberry Lemonade, and Tropical Passion. There is also a
Cranberry Raspberry lite Smoothie available as well as an Energy Smoothie which
is different, not only from other beverages in the market, but also from other
Smoothies. The Energy Smoothie product contains Ginseng and Taurine, two popular
energy supplements, as well as Vitamins B2, B6, B12, Niacin, Vitamin C and
Glucose. The Company plans to introduce a new line of "premium" functional
Smoothies in 11.5-ounce cans and unique glass bottles later in 1999.
During the second quarter of 1998, the Company launched its first
Healthy Start(TM) product, DYNAoJUICE(TM), a shelf stable 100% juice blend with
15 vitamins and minerals added. DYNAoJUICE(TM) was renamed VITAMAXoJUICE during
the fourth quarter of 1998 to more directly communicate its attributes to
consumers. During the fourth quarter of 1998, the Company expanded its Healthy
Start(TM) product line with three new Healthy Start(TM) 100% juices namely,
ANTIOXoJUICE(TM), IMMUNEoJUICE(TM), and INTELLIoJUICE(TM). ANTIOXoJUICE(TM) is a
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carrot and tropical juice blend with Grape Seed extract, Vitamins A, C and E and
Selenium. IMMUNEoJUICE(TM) is an aronia and cranberry juice blend with Echinacea
and Zinc, and INTELLIoJUICE(TM) is an orange and tomato juice blend with Gingko
Biloba, Hawthorn Berry and Ginseng. The Healthy Start(TM) line was originally
launched in 46-ounce P.E.T. plastic bottles and at the end of 1998 the Company
expanded this line into 64-ounce P.E.T. plastic bottles as well.
Hansen's ready-to-drink iced teas and lemonades were introduced in
1993. Hansen's ready-to-drink iced teas are currently available in five flavors:
Original with Lemon, Tropical Peach, Wildberry, Tangerine and Low Calorie
Blueberry Raspberry and its lemonades are currently available in three flavors:
Original Old Fashioned Lemonade, Pink Lemonade and Strawberry Lemonade. Hansen's
juice cocktails were introduced in 1994 and are currently available in six
flavors: Kiwi Strawberry Melon, Tangerine Pineapple with Passion Fruit,
California Paradise Punch, Mango Magic, Apple and Low Calorie Peach Mango.
Hansen's ready-to-drink iced teas are made with decaffeinated tea. The
Company's other non-carbonated products are made with high quality juices.
Hansen's non-carbonated products (other than its 100% juice products) are also
made with natural flavors, high fructose corn syrup and in the case of the low
calorie iced tea and low calorie juice cocktail, with aspartame, citric acid and
other ingredients. Hansen's ready-to-drink iced teas, lemonades and juice
cocktails are currently packaged in 16-ounce non-returnable wide-mouth glass
bottles. Management is currently considering also offering these types of
beverages in 20-ounce glass bottles.
The Company discontinued marketing its Equator(R) brand of beverage
products in 20-ounce glass bottles and in their place offered a ready-to-drink
green tea in a 20-ounce glass bottle under the Hansen's(R) brand to select
customers. The Company is at present designing a proprietary 20-ounce glass
bottle for that product and intends to introduce three new specialty teas in
such bottle, to select customers in 1999.
Hansen's still water products were introduced in 1993. Hansen's still
water products are primarily sold in .5-liter plastic bottles.
The Company plans to introduce additional carbonated functional drinks
in 1999 as well as its Healthy Start(TM) 100% juice line in single serve glass
bottles through its distributor network. Other new product developments include
a new line of "premium" functional iced teas in unique proprietary glass bottles
late in 1999.
The Company continues to evaluate and where considered appropriate,
introduce additional flavors and other types of beverages to compliment its
existing product lines.
Manufacturing, Production and Distribution
The concentrates for Hansen's(R) Natural Soda and Hansen's(R) Signature
Soda products are blended at independent production facilities. In each case,
the concentrate is delivered by independent trucking companies to Hansen's
various copackers, each of which adds filtered water, high fructose corn syrup
or cane sugar, or in the case of the low calorie sodas, aspartame, citric acid,
and carbonation and packages the products in approved containers. Hansen's most
significant copacking arrangement is with Southwest Canning and Packaging, Inc.
("Southwest") pursuant to a contract under which Southwest packages Hansen's(R)
Natural Sodas. This arrangement continues indefinitely and is subject to
termination on 60 days written notice from either party.
The Company purchases juices, concentrates, flavors, vitamins,
nutrients, herbs and other ingredients for its juice products; ready-to-drink
iced teas, lemonades and juice cocktail products; fruit juice Smoothie products;
carbonated functional drinks; and Healthy Start(TM) products from various
producers and manufacturers. Such materials are then delivered to the Company's
various copackers for manufacture and packaging of the finished products.
5
All of the Company's beverage products are copacked by various
copackers situated throughout the United States under separate arrangements,
each of which continue on a month-to-month basis, except for the arrangement
with Southwest which is described above.
In the Western states, the Company's natural sodas, fruit juice
products, iced teas, lemonades, and juice cocktail products, fruit juice
Smoothie products in cans and Healthy Start(TM) products in P.E.T. bottles are
primarily sold to major grocery chain stores and, in certain limited instances,
to mass merchandisers through food brokers; club stores; specialty chain stores
and to certain mass merchandisers directly by Hansen; the health food trade
through specialty health food distributors; and in Colorado, to licensed
distributors. The Company's fruit juice Smoothie products in bottles, carbonated
functional drinks in 8.2-ounce slim cans and Signature Sodas are distributed
almost exclusively by bottlers and/or distributors that do not distribute other
products of the Company.
Management has secured limited additional copacking arrangements
outside California to enable the Company to produce certain of its products
closer to the markets where they are sold and thereby reduce freight costs. As
volumes in markets outside California grow, the Company will secure additional
copacking arrangements to further reduce freight costs.
During 1998, the Company entered into an arrangement with one of its
copackers, pursuant to which certain modifications were made to that copacker's
equipment to enable it to produce certain products on behalf of the Company. In
consideration thereof, the Company agreed to pack a minimum number of cases of
products over a four-year period. Should the Company fail to pack the agreed
minimum number of cases of products over such period, the Company will be liable
to reimburse the copacker for a proportionate share of the cost thereof based on
such shortfall. Based on the volume levels achieved by the Company in the past
and its expected volume levels, the Company does not believe that it will incur
any liability in connection with the above arrangement.
During March 1999, the Company entered into an arrangement with its
glass supplier pursuant to which its glass supplier agreed to install a shrink
sleeve-labeling machine at its plant to facilitate the pre-labeling of its glass
bottles at the point of manufacture. In consideration thereof, the Company
agreed to have a minimum quantity of such labels applied to its glass bottles
over a four year period. Should the Company fail to have the agreed minimum
quantity of labels applied over such period, the Company will be liable to
compensate it's supplier for a proportionate share of the cost thereof based on
such shortfall. Based on estimated volume levels, the Company does not believe
that it will incur any liability in connection with this arrangement.
The Company's ability to estimate demand is imprecise, particularly
with new products, and may be less precise during periods of rapid growth,
particularly in new markets. If the Company materially underestimates demand for
its products or is unable to secure sufficient ingredients or raw materials
including but not limited to glass, cans or labels, or copacking arrangements,
it might not be able to satisfy demand on a short-term basis.
Although the Company's arrangements for production of its products are
generally of short duration or are terminable upon request, management believes
that a short disruption would not significantly affect the Company's revenues
since alternative copacking facilities in the United States with adequate
capacity can be obtained for most of its products at commercially reasonable
rates, if necessary or desirable, within a reasonably short time period.
However, there are limited copacking facilities in the United States with
adequate capacity for products in 8.2-ounce slim cans. There are also limited
shrink sleeve-labeling facilities available in the United States with adequate
capacity for the Company's new Signature Soda line. A disruption in production
of either of such products could significantly affect the Company's revenues
from such products as alternative copacking facilities in the United States with
adequate capacity may not be available for such products at commercially
reasonable rates, if necessary or desirable, within a reasonably short time
period. The Company is taking steps to secure the availability of alternative
copacking facilities in the United States or Canada with adequate capacity for
the production of such products, to minimize the risk of any disruption in
production.
6
The Company itself is primarily responsible for marketing its products
(other than its fruit juice Smoothies in bottles, functional drinks in 8.2-ounce
slim cans and Signature Sodas in glass bottles) in the United States. The
Company has entered into distribution agreements with distributors to distribute
Smoothies in bottles and/or functional drinks in 8.2-ounce slims and/or
Signature Sodas in more than 40 states. However, in many of such states,
distribution is only on a limited scale. Certain of the Company's products are
also marketed in the United Kingdom and, on a more limited basis, in other
countries outside of the United States, including Canada, Mexico, Denmark,
Philippines, Guam, the Caribbean, and South Africa. During 1998, sales by the
Company to distributors outside the United States amounted to approximately
$500,000.
The Company intends to aggressively expand the distribution of its
products into new markets, both within the United States and abroad.
In January 1999, the Company introduced its new premium line of
Hansen's(R) Signature Sodas in 14-ounce proprietary glass bottles. The majority
of the Company's existing distributor network have agreed to distribute such
products commencing on varying dates over the next six months.
The Company is continuing to expand distribution of its products by
seeking to enter into agreements with regional bottlers, and beer or other
direct store delivery distributors having established sales, marketing and
distribution organizations. The Company's licensed bottlers and distributors are
affiliated with and manufacture and/or distribute other soda and non-carbonated
brands and other beverage products. In many cases, such products are directly
competitive with the Company's products. The Company's strategy of licensing
regional bottlers to produce Hansen's(R) Natural Sodas from concentrate provided
by the Company, has not fulfilled management's expectations, partly because
bottlers have preferred to focus on alternative beverage products having higher
margins than sodas. At the end of 1997, management awarded the Company's
distributor in Colorado the right to market and distribute its natural sodas in
that state in place of its licensed bottler. The Company continues to utilize
such bottler to manufacture Hansen's(R) Natural Sodas on its behalf.
Management continues to evaluate various alternatives to expand the
distribution of Hansen's(R) Natural Sodas into selected new markets.
In 1998, the Company expanded its national sales organization to
support and grow the sales primarily of Smoothies in bottles and functional
drinks in 8.2-ounce slim cans and intends to continue to build that organization
during 1999.
During September 1997, the Company's main distribution warehouse was
relocated to Corona, California and in March 1998, the corporate offices of the
Company relocated to the same facility. Although the Company agreed to sublease
a portion of the warehouse facility to the independent contractor which manages
the warehouse facility on its behalf and the repacking and distribution of the
Company's products therefrom, the sublease could not be implemented as the
entire warehouse facility is being utilized for the Company's products due to
higher inventory levels which are attributable to increased sales and additional
products being marketed and distributed by the Company. In light of its
agreement with the independent contractor, it will not be necessary for the
Company to employ additional personnel to manage the warehouse facility, or for
the repacking or distribution of its products.
Source and Availability of Raw Materials
The Company purchases its soda, functional drink and non-carbonated
beverage flavors, concentrates and supplements from independent suppliers
located in the United States and Mexico and juices, concentrates and flavors for
its juice, fruit juice Smoothie and Healthy Start(TM) products from independent
suppliers in the United States and abroad.
Suppliers regard flavors as proprietary to them. Consequently, Hansen
does not currently have the list of ingredients or formulae for its flavors and
certain of its concentrates readily available to it and may be unable to obtain
these flavors or concentrates from alternative suppliers on short notice. The
7
Company has identified alternative suppliers of many of the supplements
contained in its carbonated functional drinks, Smoothies and Healthy Start(TM)
line. However, industry wide shortages of certain supplements have been and,
from time to time in the future, could be experienced, which could interfere
with production of certain of the Company's products.
Management is continuing with it's attempts to develop back-up sources
of supply for its flavors and concentrates from other suppliers as well as to
conclude arrangements with suppliers which would enable it to obtain access to
certain concentrate formulae in certain circumstances. The Company has been
partially successful in these endeavors. By working with suppliers rather than
on its own, Hansen is able to develop new products at low cost as well as to
diversify its supplier network.
The Company's goal is to ensure that all raw materials used in the
manufacture and packaging of the Company's products, including natural soda,
functional drink and non-carbonated concentrates and juices, high fructose corn
syrup, cane sugar, citric acid, caps, cans, glass bottles and labels, are
readily available from two or more sources and is continuing its efforts to
achieve this goal.
In connection with the development of new products and flavors, Hansen
contracts with independent suppliers who bear a large portion of the expense of
product development, thereby enabling Hansen to develop new products and flavors
at a relatively low cost. Hansen has historically developed and successfully
introduced new products and flavors and packaging for its products and currently
anticipates developing and introducing new products and flavors for its existing
beverages.
Competition
The Company's functional energy drink competes directly with Red Bull,
Hype, XTC and many other brands and its other functional drinks compete directly
with Elix, Lipovitan, Sobe Essentials and other brands. The functional beverage
category is in its infancy and increased competition is anticipated within a
relatively short period of time. A number of companies who market and distribute
iced teas and juice cocktails in larger volume packages, such as 16- and
20-ounce glass bottles, have recently added or are in the process of adding
vitamins, herbs and/or nutrients to their products with a view to marketing
their products as functional beverages or as having functional benefits.
However, many of those products are believed to contain low levels of
supplements and principally deliver refreshment. In addition, many of the
competitive products are positioned differently to those of the Company.
The soda, juice, and non-carbonated beverage businesses are highly
competitive. The principal areas of competition are pricing, packaging,
development of new products and flavors and marketing campaigns. The Company's
products compete with traditional soft drinks (cola and non-cola), and
alternative beverages, including new age beverages and ready-to-drink iced teas,
lemonades and juice cocktails as well as juices and juice drinks and nectars
produced by a relatively large number of manufacturers, most of which have
substantially greater financial and marketing resources than Hansen.
For its natural sodas, smoothies, carbonated functional drinks and
Signature sodas as well as other products, Hansen competes not only for consumer
acceptance, but also for maximum marketing efforts by multi-brand licensed
bottlers, brokers and distributors, many of which have a principal affiliation
with competing companies and brands. The Company's products compete with all
liquid refreshments and with products of much larger and substantially better
financed competitors, including the products of numerous nationally known
producers such as The Coca Cola Company, PepsiCo, Inc., Dr. Pepper/Seven-Up
Companies, Inc., Cadbury Schweppes, The Quaker Oats Company, Triarc Group of
Companies (which includes the RC Soda, Snapple, Mistic and Stewards brands) and
Nestle Beverage Company. More specifically, the Company's products compete with
other alternative beverages, including new age beverages, such as Snapple,
Mistic, Arizona, Clearly Canadian, Sobe, Everfresh, Nantucket Nectar, Mistic
Rain Forest Nectar, Very Fine, Calistoga, Blue Sky, Red Bull and Crystal Geyser
brands. Due to the rapid growth of the alternative beverage segment of the
beverage marketplace, certain large companies such as The Coca Cola Company and
PepsiCo, Inc. have introduced products in that market segment which compete
directly with the Company's products such as Nestea, Fruitopia, Lipton and Ocean
Spray. The Company's products also compete with private label brands such as
8
those carried by chain and club stores. Important factors affecting Hansen's
ability to compete successfully include taste and flavor of products, trade and
consumer promotion, rapid and effective development of new, unique, cutting edge
products, attractive and different packaging, brand and product advertising and
pricing. Hansen must also compete for distributors who will concentrate on
marketing the Company's products over those of Hansen's competitors, provide
stable and reliable distribution and secure adequate shelf space in retail
outlets. Competitive pressures in the alternative and functional beverage
categories could cause the Company's products to lose market share or experience
price erosion which could have a material adverse effect on Hansen's business.
Hansen's(R) fruit juice Smoothies compete with Kern's nectars in the
western states and Libby's in the eastern states and Wipper Snapple, Mistic Rain
Forest Nectar, and Nantucket Nectar nationally and also with single serve juice
products produced by many competitors. Such competitive products are packaged in
glass and P.E.T. bottles ranging from 10- to 18-ounces in size and in 11.5-ounce
aluminum cans. The juice content of such competitive products ranges from 1% to
100%.
The Company's apple and other juice products compete directly with Tree
Top, Mott's, Martinelli's, Welsh's, Ocean Spray, Langers, Adams and Eve,
Northland and also with other brands of apple juice and juice blends, especially
store brands. The Company's Healthy Start(TM) line competes with Langer's, V8
Splash, Knudsen and other juice products. The Company's still water products
compete directly with Evian, Crystal Geyser, Naya, Palomar Mountain, Sahara,
Arrowhead, Aquafina, Dannon, and other brands of still water especially store
brands.
Marketing
Hansen's marketing strategy is to focus on consumers who seek beverages
which are perceived to be natural and healthy. To attract these consumers, the
Company emphasizes the natural ingredients and the absence of preservatives,
sodium, artificial coloring and caffeine in the Company's product lines (other
than the Company's new functional energy and stamina(TM) drinks which do contain
caffeine). This message is reinforced in the product packaging, the majority of
which is currently undergoing extensive redesign. The regular wholesale price of
Hansen's(R) Natural Sodas in cans is slightly higher than mainstream soft drinks
such as Coca-Cola and Pepsi, although generally lower than the prices of the
products of many competitors in the new age category. In its marketing, Hansen
emphasizes its high quality "natural" image and the fact that its soda products
contain no preservatives, sodium, caffeine or artificial coloring. The regular
wholesale price of the Company's iced teas, lemonades and juice cocktails is
slightly lower than competitive non-carbonated beverages marketed under the
Snapple, Mistic, Lipton, Nestea, Fruitopia, Ocean Spray and Arizona brands. In
its marketing, Hansen emphasizes its high quality natural image and the fact
that its iced tea products are decaffeinated and lighter than those of many of
its competitors. The regular wholesale prices of the Company's fruit juice
Smoothie products are similar to those of Kern's nectars. Without abandoning its
natural and healthy image, the Company launched a lightly carbonated energy
drink in 8.2-ounce slim cans, containing two popular energy supplements, Ginseng
and Taurine, to appeal to the young and active segment of the beverage market
that desires an energy boost from its beverage selection. Hansen's(R) energy
drink also contains Vitamins B2, B6, B12, Niacin, Vitamin C, Ginkgo Biloba,
Guarana, Caffeine and Glucose. The Company has since launched four additional
lightly carbonated functional drinks. The first, a stamina(TM) drink contains
Coenzyme Q-10, L-Carnitine, Bee Pollen, Royal Jelly, Schizandra Berry and
Vitamins B5, B6, B12, Niacin, Vitamin C, Guarana Berry and Caffeine; the second,
a d-stress(TM) drink contains Kava Kava, St John's Wort, L-Tyrosine, Chamomile
as well as Vitamins B5, B6, B12, Niacin and Vitamin C; the third, an antioox(TM)
drink contains Grape Seed Extract, Selenium, Echinacea, Vitamins A, C and E as
well as Vitamins B5, B6, B12 and Niacin; and the fourth, a power(TM) drink
contains Creatine, Glutamine, Red Panax Ginseng as well as key B Vitamins. The
vitamins, nutrients and herbs ("supplements") contained in each of the
functional drinks are intended to provide specific but different functional
benefits to the consumers of each of such products.
To cater for consumers who regularly purchase juices in multi-serve
sizes and would perceive the inclusion of supplements therein to be of added
value, the Company launched its Healthy Start(TM) line of 100% juices in 1998.
Although marketed in larger multi-serve packages that are appropriate for
9
grocery chain stores, club stores, specialty chains and health food stores, the
positioning of these products is similar to the Company's lightly carbonated
functional drinks in 8.2-ounce slim cans. To distinguish these products from
those of competitors, each label clearly indicates the function of the product
in addition to listing the supplements contained therein.
Hansen's sales and marketing strategy is to focus its primary efforts
on developing brand awareness and trial through sampling both in stores and at
events. Hansen intends to place increased emphasis on product sampling and
participating in direct promotions. The Company proposes to continue to use its
refrigerated truck extensively at events at which the Company's products,
particularly its fruit juice smoothies and natural sodas, will be distributed to
consumers for sampling. Hansen utilizes "push-pull" tactics to achieve maximum
shelf and display space exposure in sales outlets and maximum demand from
consumers for its products including advertising, price promotions, couponing,
sampling and sponsorship of sporting events such as marathons, 10k runs, bicycle
races, volleyball tournaments and other health- and sports-related activities
and also participates in product demonstrations, food tasting and other related
events. Posters, print, radio and television advertising together with price
promotions and couponing are also used extensively to promote the Hansen's(R)
brand.
Management increased expenditures for its sales and marketing programs
by approximately 37% in 1998 compared to 1997.
The Company intends to support its planned expansion of distribution
and sale of its Smoothie products in bottles, functional drinks in 8.2-ounce
cans and Signature Sodas, through the in-store placement of point-of-sale
materials, use of glide racks and a proprietary rolling rack for its functional
drinks and by attending and sponsoring many sporting events and by developing
local marketing programs in conjunction with its distributors in their
respective markets. By enlisting its distributors as participants in its
marketing and advertising programs, Hansen intends to create an environment
conducive to the growth of both the Hansen's(R) brand and the businesses of its
distributors.
In January 1994, the Company entered into an agreement with a barter
company for the exchange of certain inventory for future advertising and
marketing credits. The Company assigned a value of $490,000 to these credits
based on the net realizable value of the inventory exchanged. As of December 31,
1997, advertising and marketing credits totaled $265,000. Although such credits
remain available for use by the Company through January 2002, management was
unable to estimate their remaining net realizable value at December 31, 1997,
and fully expensed such advertising and marketing credits.
Management continues to believe that one of the keys to success in the
beverage industry is differentiation, making Hansen's(R) products clearly
distinctive from other beverages on the shelves of retailers. The Company
reviews its products and packaging on an ongoing basis and, where practical,
endeavors to make them different, better and unique. The Company recently
redesigned the labels for Hansen's(R) juice products. In the case of Hansen's(R)
Natural Soda products, an inexpensive redesign of the can graphics was
implemented during 1997 as an interim measure. The graphics for Hansen's(R)
Natural Soda and Smoothie products in cans are being completely redesigned in an
endeavor to develop a new packaging system that will maximize visibility and
identification of all Hansen's(R) brand products, wherever they may be placed in
stores. It is anticipated that such redesign will be completed by May 1999.
Customers
Retail and specialty chains, and club stores represented 72% of
Hansen's sales in the year ended December 31, 1997 but only 59% in the year
ended December 31, 1998, while the percentage of sales to full service
distributors (primarily of Hansens(R) Smoothies in bottles and functional drinks
in 8.2-ounce slim cans) increased from approximately 19% in the year ended
December 31, 1997 to approximately 32% in the year ended December 31, 1998.
Hansen's major customers in 1998 include Costco Wholesale, Trader Joes,
Sam's Club, Lucky, Vons, Safeway, Ralph's, Wal-Mart and Albertson's. One
customer accounted for approximately 27% of the Company's sales for the year
10
ended December 31, 1998. A decision by this major customer to decrease the
amount purchased from the Company or to cease carrying the Company's products
could have a material adverse effect on the Company's financial condition and
results of operations.
The Company has one operating segment but manages its business by
distribution channel through a warehouse and distributor function.
Seasonality
Hansen normally experiences greater sales and profitability during its
second and third fiscal quarters (April through September). The consumption of
beverage products fluctuates in part due to temperature changes with the
greatest consumption occurring during the warm months. During months where
temperatures are abnormally warm or cold, consumption goes up or down
accordingly. Similarly, consumption is affected in those regions where
temperature and other weather conditions undergo dramatic changes with the
seasons. Management anticipates that the sale of the Company's products may
become increasingly subject to seasonal fluctuations as more sales occur outside
of California in areas where weather conditions are intemperate. Sales of the
Company's juice products are less affected by such factors. The Company believes
that sales of its Healthy Start(TM) line and functional drinks will be less
affected by such factors. However, as the Company has not had sufficient
experience with such products, it is unable to predict the likely sales trend of
such products with any degree of accuracy.
Trademark
The Hansen's(R) trademark is crucial to the Company's business. This
trademark is registered in the U.S. Patent and Trademark Office and in various
countries throughout the world. The Hansen's(R) trademark is owned by a trust
(the "Trust") which was created by an agreement between Hansen and FJC's
predecessor (the "Agreement of Trust"). The Trust has licensed to HBC in
perpetuity on an exclusive world-wide royalty-free basis the right to use the
Hansen's(R) trademark in connection with the manufacture, sale and distribution
of carbonated beverages and waters and shelf stable fruit juices and drinks
containing fruit juices. In addition, the Trust has licensed to HBC, in
perpetuity, on an exclusive world-wide basis, the right to use the Hansen's(R)
trademark in connection with the manufacture, sale and distribution of certain
non-carbonated beverages and water in consideration of royalty payments. Such
license is, however, terminable if certain minimum royalty payments are not made
to the Trust. A similar license agreement exists between the Trust and HBC with
regard to non-beverage products. Royalty expenses incurred in respect of such
non-carbonated beverages and water during 1998 amounted to $15,257. No royalties
are payable on sodas, juices, lemonades, juice cocktails, fruit juice Smoothies,
functional drinks, Healthy Start(TM) or Signature Soda lines. HBC, FJC's
predecessor and the Trust have also entered into a Royalty Sharing Agreement
pursuant to which royalties payable by third parties procured by FJC or its
predecessor or HBC will initially be shared between the Trust and HBC and, after
a specified amount of royalties have been received, will be shared equally
between HBC and FJC. Under the terms of the Agreement of Trust, FJC will receive
royalty income paid to the Trust in excess of Trust expenses and a reserve
therefor. Management believes that such royalty payments as a percentage of
sales are comparatively low. FJC's predecessor applied to register the trademark
Hansen's Smoothie(TM), and agreed to assign its rights thereto to the Trust.
However, FJC's predecessor failed to prosecute such application or assignment
and the Trust is considering whether or not to proceed with an application to
register such trademark. The Company's right to use such trademark is
coextensive with its right to use the Hansen's(R) trademark.
The Company has applied to register a number of trademarks including,
but not limited to, antioox(TM), d-stress(TM), stamina(TM), THE REAL DEAL(TM),
It's Just Good(TM), Juice Blast(TM), and Aqua Blast(TM), ANTIOXoJUICE(TM),
INTELLIoJUICE(TM), IMMUNEoJUICE(TM), Defense(TM), bothin(TM), and Powerpack(TM).
The Company owns in its own right the trademarks, LIQUIDFRUIT(R),
Imported from Nature(R), California's Natural Choice(R), California's Choice(R)
and Equator(R).
11
Government Regulation
The production and marketing of beverages are subject to the rules and
regulations of the United States Food and Drug Administration (the "FDA") and
other federal, state and local health agencies. The FDA also regulates the
labeling of containers including, without limitation, statements concerning
product ingredients.
Employees
As of March 1, 1999, Hansen employed a total of 68 employees, 63 of
whom are employed on a full-time basis. Of Hansen's 68 employees, 27 are
employed in administrative and quality control capacities and 41 are employed in
sales and marketing capacities.
Compliance with Environmental Laws
The operation of Hansen's business is not materially affected by
compliance with federal, state or local environmental laws and regulations. In
California, Hansen is required to collect deposits from its customers and to
remit such deposits to the State of California Department of Conservation based
upon the number of cans and bottles of its carbonated products sold. In certain
other states and Canada where Hansens(R) products are sold, the Company is also
required to collect deposits from its customers and to remit such deposits to
the respective conservation agencies based upon the number of cans and bottles
of certain products sold.
ITEM 2. PROPERTIES
Hansen's corporate offices and warehouse are located in a single
building at 2380 Railroad Street, Suite 101, Corona, California 91720. This
facility is leased by HBC for a period of eighty-nine (89) months commencing
from September 19, 1997. The gross area of the facility is approximately 66,700
square feet.
12
ITEM 3. LEGAL PROCEEDINGS
The second stage of the trial in HBC's action against ERLY Industries,
Inc. ("ERLY") in the Superior Court for the State of California, was held in
July 1997 for the sole purpose of determining the amount of HBC's damages, if
any, resulting from ERLY's breach of certain rights of first refusal provisions
contained in HBC's subordinated secured promissory note in the principal amount
of $4 million in favor of ERLY. In November 1997, the court held that HBC had
not suffered any damages as a result of ERLY's breach of the note. HBC has filed
an appeal against that judgment. A motion was made by ERLY for the costs of such
action to be awarded in its favor, which was dismissed by the court. ERLY has
filed a cross appeal on that issue. The full amount due under the note to ERLY
was paid in November 1997 with the proceeds of a term loan obtained by the
Company from Comerica Bank - California. During 1998, ERLY filed for bankruptcy
and the appeal was consequently stayed by law. The Company has filed a claim
against ERLY but has received no response from the trustee and is consequently
unaware whether the trustee intends to accept the claim or pursue the appeal.
The ultimate outcome of this matter cannot presently be predicted.
Towards the end of 1998, the Company together with the trustee of the
Hansen Trust commenced arbitration proceedings against FJC, the former trustees
of the Trust and a company called Hansen Juice Creations, LLC, ("Creations") in
which the Company and the trustee claim (i) that certain acts of the former
trustees of the Trust constitute breach of trust; (ii) a certain agreement
purportedly entered into between the former trustees of the Trust and Creations,
is, in whole or in part, void or terminable by the Trust; and (iii) certain acts
of Creations constitute infringement of the Hansen's trademark and certain acts
of FJC constitute contributory infringement of the Hansen's trademarks. The
Company and the trustee seek damages and injunctive relief against FJC and
Creations. It is expected that such proceedings will be completed before the end
of 1999. The Company does not believe that the outcome of such proceedings will
materially affect the Company.
Except as described above, there are no material pending legal
proceedings to which the Company or any of its subsidiaries is a party or to
which any of the properties is subject, other than ordinary routine litigation
incidental to the Company's business.
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
The annual meeting of stockholders of the Company was held on June 19,
1998. At the meeting, the following individuals were elected as directors of the
Company and received the number of votes set opposite their respective names:
Votes For
Rodney C. Sacks 7,508,862
Hilton H. Schlosberg 7,512,349
Benjamin M. Polk 7,512,349
Norman C. Epstein 7,512,349
Harold C. Taber, Jr. 7,512,349
Mark S. Vidergauz 7,512,349
In addition, at the meeting the stockholders of the Company ratified
the appointment of Deloitte & Touche LLP as independent auditors of the Company
for the year ending December 31, 1998, by a vote of 7,491,314 for, 1,585 against
and 24,285 abstaining.
13
PART II
ITEM 5. MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED
SHAREHOLDER MATTERS
Principal Market
The Company's common stock began trading in the over-the-counter market
on November 8, 1990 and is quoted on the Nasdaq Small-Cap Market under the
symbol "HANS". As of March 1, 1999, there were 9,923,414 shares of the Company's
common stock outstanding held by approximately 681 holders of record.
Stock Price and Dividend Information
The following table sets forth high and low bid closing quotations for
the common stock, on a quarterly basis from January 1, 1996 to December 31,
1998:
Common Stock
----------------------------------------
High Bid Low Bid
------------ ----------
Year Ended December 31, 1998
First Quarter $ 2 9/16 $ 1 15/32
Second Quarter $ 4 3/4 $ 2 3/8
Third Quarter $ 6 13/16 $ 3 3/4
Fourth Quarter $ 6 17/32 $ 2 15/16
Year Ended December 31, 1997
$ 1 3/8 $ 1
First Quarter
$ 1 7/16 $ 31/32
Second Quarter
$ 1 15/16 $ 1 3/8
Third Quarter
$ 2 11/16 $ 1 9/16
Fourth Quarter
Year Ended December 31, 1996
$ 31/32 $ 5/8
First Quarter
$ 2 11/16 $ 5/8
Second Quarter
$ 2 1/2 $ 1 5/8
Third Quarter
$ 2 5/16 $ 1 1/16
Fourth Quarter
The quotations for the Company's common stock set forth above represent
bid quotations between dealers, do not include retail markups, mark-downs or
commissions and, bid quotations, may not necessarily represent actual
transactions and "real time" sale prices. The source of the bid information is
the Nasdaq Stock Market, Inc.
Hansen has not paid dividends to its stockholders since its inception
and does not anticipate paying dividends in the foreseeable future.
14
ITEM 6. SELECTED CONSOLIDATED FINANCIAL DATA
The consolidated statement of operations data set forth below with
respect to each of the years ended December 31, 1994 through 1998 and the
balance sheet data as of December 31, for the dates indicated, are derived from
the consolidated financial statements audited by Deloitte and Touche LLP,
independent certified public accountants, and should be read in conjunction with
those financial statements and notes thereto included elsewhere in this and in
the 1996 and 1997 Forms 10-K and in the 1994 and 1995 Forms 10-KSB.
(in thousands, except per
share information)
1998 1997 1996 1995 1994
- ------------------ --------- ---------- ---------- ---------- ----------
Net sales $53,866 $43,057 $35,565 $33,991 $28,816
Net income (loss) $ 3,563 $ 1,250 $ 357 $(1,350) $(1,407)
Net income (loss)
per common share
Basic $0.38 $0.14 $0.04 $(0.15) $(0.15)
Diluted $0.34 $0.13 $0.04
Total assets $21,927 $16,933 $16,109 $17,521 $17,654
Long-term debt $ 1,335 $ 3,408 - $ 4,032 $ 3,971
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS
General
During 1998 the Company continued to make progress towards achieving
its goal of expanding both the Hansen's(R) brand product range and distribution
of such products into new markets outside of California. Sales of the Company's
four carbonated functional drinks continued to exhibit strength and good repeat
purchase by consumers. During the year, the Company introduced power(TM), it's
newest functional drink in an 8.2-ounce slim can and the new Healthy Start(TM)
juice line, consisting of VITAMAXoJUICE, ANTIOXoJUICE(TM), IMMUNEoJUICE(TM) and
INTELLIoJUICE(TM). power(TM) is a black cherry flavored drink that contains
Creatine, Glutamine and Red Panax Ginseng as well as key B Vitamins. The Healthy
Start(TM) line was originally launched in 46-ounce P.E.T. multiserve packs and
was extended to a 64-ounce size for the full line during the fourth quarter of
1998, following testing of DYNAoJUICE(TM) in that size package. Also during the
fourth quarter, DYNAoJUICE(TM) was renamed VITAMAXoJUICE.
The Company introduced its new line of premium Hansen's(R) Signature
Sodas in January 1999 and plans to introduce its new line of premium functional
Smoothies along with additional functional drinks in 8.2-ounce slim cans later
in 1999. Other new product development includes a new line of premium functional
iced teas in proprietary glass bottles later in 1999. Following enthusiastic
response from distributors to the Healthy Start(TM) line, the Company plans to
introduce the Healthy Start(TM) line in single-serve glass bottles for the down
the street market during 1999 as well. The Company continues to incur
expenditures in connection with the development and introduction of new products
and flavors.
The increase in net sales and profitability in the fourth quarter of
1998 and for the year ended December 31, 1998, was primarily attributable to
increased sales of the Company's functional drinks in 8.2-ounce slim cans and,
to a lesser extent, the Company's Healthy Start(TM) line and apple juice blends.
15
Net sales of iced teas, lemonades and juice cocktails were slightly
higher in 1998 than in 1997 primarily due to increased sales to club stores.
Net sales of Smoothie products were about the same in 1998 as in 1997.
Sales to distributors of Smoothies in glass bottles were slightly higher while
sales of Smoothies in cans to club stores and grocery chain stores were slightly
lower in 1998 than in 1997.
Net sales of natural sodas were slightly lower in 1998 than in 1997.
Management believes that the lower sales and gross profits from soda was
primarily attributable to decreased sales to retail stores and distributors due
to aggressive retail pricing and promotions of main stream sodas and decreased
sales to club stores. In 1997, a bonus 6-pack program was successfully
introduced in club stores and was repeated in 1998. However, such program did
not achieve the same level of success and consequently, the increase in sales
that was achieved in 1997 was not repeated in 1998.
Net sales of apple juice were lower in 1998 than in 1997. Such decrease
was primarily attributable to aggressive pricing promotions undertaken by
competitors of the Company.
The Company decided to discontinue offering its Equator(R) brand of
ready to drink iced teas, lemonades and juice cocktails in 20-ounce blue cobalt
glass bottles and in their place offered a green tea under the Equator brand in
20-ounce blue cobalt glass bottles to select customers. Subsequently, the
Company substituted the Hansen's brand name for the Equator brand name on such
green tea products. The Company is at the present time expanding its green tea
line with three new specialty teas and will offer that line, in a proprietary
20-ounce glass bottle that is presently being designed for the Company, to
select customers in 1999.
The mix of products sold by the Company continued to change in 1998
with an increased percentage of sales being attributable to the Company's
functional drinks in 8.2-ounce slim cans and to the new Healthy Start(TM) and
juice blends product lines. The change in product mix together with cost
reductions achieved resulted in an increase in the gross profit margin as a
percentage of net sales to 49.3 % for the year ended December 31, 1998 as
compared to 41.4% for year ended December 31, 1997.
During 1998, sales outside of California represented 34% of the
aggregate sales of the Company as compared to approximately 24% of the aggregate
sales of the Company in 1997. Sales to distributors outside the United States
from the United States during 1998 amounted to $500,000 compared to $854,000.
During 1998, the Company entered into several new distribution
agreements for the sale of its products both within and outside the United
States. As discussed under "ITEM 1. BUSINESS -Manufacture, Production and
Distribution", it is anticipated that the Company will continue building its
national sales organization in 1999 to support and grow the sales of its
products.
In 1998 the Company benefited from cost reductions achieved in the
procurement of certain concentrates, juices, flavors and packaging materials,
the co-packing of its sodas as well as the re-packing of certain of its
products. In 1998 cost savings were also realized from the relocation of the
Company's warehouse and corporate offices to the Corona facility. The Company
continues to take steps to reduce costs, particularly the cost of its soda and
non-carbonated and Smoothie product lines.
The Company continues to incur expenditures in connection with the
development and introduction of new products and flavors.
16
Results of Operations for the Year Ended December 31, 1998 Compared to the Year
Ended December 31, 1997.
Net Sales. For the year ended December 31, 1998, net sales were
approximately $53.9 million, an increase of $10.8 million or 25.1% over the
$43.1 million net sales for the year ended December 31, 1997. The increase in
net sales was primarily attributable to increased sales of the Company's energy
functional drink and sales of the Company's three additional functional drinks
in 8.2-ounce slim cans introduced in the first quarter of 1998. The increase in
sales of functional drinks was attributable in part to the fact that the Company
launched its energy functional drink in April 1997 and also that during 1997,
the Company did not have any sales of its three additional functional drinks
which were introduced in the first quarter of 1998. A portion of the sales of
functional drinks during 1998 were attributable to opening orders from
distributors prior to their launching such products in their respective
territories. Consequently, sales of functional drinks during 1998 may not be
indicative of sales that will be achieved from those products in subsequent
periods. The increase in net sales was also, to a lesser extent, attributable to
the Company's Healthy Start(TM) line and apple juice blends which were also
launched in 1998, and increased sales of Smoothies in bottles, iced teas,
lemonades and juice cocktails. The increase in net sales was partially offset by
decreased sales of soda, Smoothies in cans, and the discontinuance of Equator(R)
and other marginal products. The decrease in sales of Smoothies in cans was
primarily attributable to a large introductory order received during the third
quarter of 1997, which was not repeated in 1998 and also to the fact that only a
portion of the stores of the customer concerned continue to stock those
products.
Gross Profit. Gross profit was $26.5 million for the year ended
December 31, 1998, an increase of $8.7 million or 48.8% over the $17.8 million
gross profit for the year ended December 31, 1997. Gross profit as a percentage
of net sales increased to 49.3% for the year ended December 31, 1998 from 41.4%
for the year ended December 31, 1997. The increase in gross profit was primarily
attributable to increased net sales as well as cost reductions achieved in
certain raw materials and packaging. The increase in gross profit as a
percentage of net sales was primarily attributable to higher margins achieved as
a result of a change in the Company's product mix.
Total Operating Expenses. Total operating expenses were $20.6 million
for the year ended December 31, 1998, an increase of $4.6 million or 29.0%
higher than total operating expenses of $16.0 million for the year ended
December 31, 1997. Total operating expenses as a percentage of net sales
increased to 38.2% for the year ended December 31, 1998, from 37.0% for the year
ended December 31, 1997. The increase in total operating expenses was primarily
attributable to increased selling, general and administrative expenses incurred
as a result of the Company's increased sales volume which was partially offset
by decreased other expenses.
Selling, general and administrative expenses were $20.2 million for the
year ended December 31, 1998, an increase of $4.7 million or 30.8% higher than
selling, general and administrative expenses of $15.5 million for the year ended
December 31, 1997. Selling, general and administrative expenses as a percentage
of net sales increased to 37.5% for the year ended December 31, 1998 from 35.9%
for the year ended December 31, 1997. Selling expenses were $14.1 million for
the year ended December 31, 1998, an increase of $3.6 million or 33.9% higher
than selling expenses of $10.5 million for the year ended December 31, 1997.
Selling expenses as a percentage of net sales increased to 26.2% for the year
ended December 31, 1998 from 24.4% for the year ended December 31, 1997. The
increase in selling expenses was primarily attributable to increased costs of
promotional allowances and materials primarily to support the expansion of
distribution into new markets and to support the placement and sales of the
Company's functional drinks in 8.2-ounce slim cans and Smoothies in bottles and,
to a lesser extent, increased distribution costs. General and administrative
expenses were $6.1 million for the year ended December 31, 1998, an increase of
$1.2 million or 24.2% higher than general and administrative expenses of $4.9
million for the year ended December 31, 1997. General and administrative expense
as a percent of net sales was 11.4% both for the years ended December 31, 1998
and 1997, respectively. The increase in general and administrative expenses was
primarily attributable to increased payroll costs and certain other expenses
incurred in connection with the Company's product development and expansion
activities into additional states.
17
Amortization of trademark license and trademarks was $296,000 for the
year ended December 31, 1998, a decrease of $4,000 from amortization of
trademark license and trademarks of $301,000 for the year ended December 31,
1997.
Other expenses were $60,000 for the year ended December 31, 1998, a
decrease of $139,000 or 69.8% below other expenses of $199,000 for the year
ended December 31, 1997. This decrease was primarily attributable to the
expiration of certain consulting agreements in 1997 which were entered into in
connection with the purchase of the Hansen Business. This decrease was partially
offset by a new consulting agreement entered into in 1997 with the former
president of HBC.
Operating Income. Operating income was $6.0 million for the year ended
December 31, 1998, compared to $1.9 million for the year ended December 31,
1997. The $4.1 million increase in operating income was primarily attributable
to increased gross profits which was partially offset by increased operating
expenses.
Net Nonoperating Expense. Net nonoperating expense was $330,000 for the
year ended December 31, 1998, which was $262,000 lower than net nonoperating
expense of $592,000 for the year ended December 31, 1997. Net nonoperating
expense consists of interest and financing expense, interest income and other
expense. Interest and financing expense for the year ended December 31, 1998 was
$387,000 as compared to $525,000 for the year ended December 31, 1997. The
decrease in interest and financing expense was attributable to lower financing
fees; less interest incurred on the term loan (refer to "Liquidity and Capital
Resources" below); and lower average short-term borrowings during the year ended
December 31, 1998 than during 1997. Interest income for the year ended December
31, 1998 was $72,000 as compared to interest income of $3,000 for the year ended
December 31, 1997. The increase in interest income was primarily attributable to
interest earned on excess cash invested. Other expense of $15,000 for 1998
consists of certain expenses incurred in connection with the discontinuance of
operations in the United Kingdom. Other expense for 1997 consisted of a $70,000
loss incurred on the disposal of certain assets, arising primarily from the
closure of the route distribution system
Provision for income taxes. Provision for income taxes for the year
ended December 31,1998 was $2.1 million as compared to provision for income
taxes of $40,200 for the year ended December 31, 1997. The increase in provision
for income taxes was primarily attributable to increased operating income, and
to a lesser extent, decreased net nonoperating expense and a reduction in the
valuation allowance attributable to prior years net operating losses.
Net Income. Net income was $3.6 million for the year ended December 31,
1998, compared to $1.3 million for the year ended December 31, 1997. The $2.3
million increase in net income was attributable to increased operating income of
$4.1 million and decreased nonoperating expense of $262,000 which was offset by
increased provision for income taxes of $2.0 million.
Results of Operations for the Year Ended December 31, 1997 Compared to the Year
Ended December 31, 1996.
Net Sales. For the year ended December 31, 1997, net sales were
approximately $43.1 million, an increase of $7.5 million or 21.1% over the $35.6
million net sales for the year ended December 31, 1996. The increase in net
sales was primarily attributable to increased sales of Hansen's(R) fruit juice
Smoothies in cans and bottles, increased sales of Hansen's(R) apple juice, and
sales of Hansen's(R) energy drink, which was introduced during April 1997. The
increase in net sales was partially offset by decreased sales of soda and
Equator(R). Sales of iced teas, lemonades and juice cocktails were about the
same as in the comparable period in 1996.
Gross Profit. Gross profit was $17.8 million for the year ended
December 31, 1997, an increase of $3.9 million or 28.4% over the $13.9 million
gross profit for the year ended December 31, 1996. Gross profit as a percentage
of net sales increased to 41.4% for the year ended December 31, 1997 from 39.1%
for the year ended December 31, 1996. The increase in gross profit was primarily
attributable to increased net sales as well as cost reductions achieved for
certain raw materials and packaging. The increase in gross profit as a
18
percentage of net sales was primarily attributable to higher margins achieved as
a result of a change in the Company's product mix.
Total Operating Expenses. Total operating expenses were $16.0 million
for the year ended December 31, 1997, an increase of $2.8 million or 20.7%
higher than total operating expenses of $13.2 million for the year ended
December 31, 1996. Total operating expenses as a percentage of net sales
decreased to 37.0% for the year ended December 31, 1997, from 37.2% for the year
ended December 31, 1996. The increase in total operating expenses was primarily
attributable to increased selling, general and administrative expenses which was
partially offset by decreased amortization of trademark license and trademarks
and other expenses. The decrease in total operating expenses as a percentage of
net sales was primarily attributable to increased net sales and the
comparatively smaller increase in operating expenses from the comparable period
in 1996.
Selling, general and administrative expenses were $15.5 million for the
year ended December 31, 1997, an increase of $3.0 million or 23.4% higher than
selling, general and administrative expenses of $12.5 million for the year ended
December 31, 1996. Selling, general and administrative expenses as a percentage
of net sales increased to 35.9% for the year ended December 31, 1997 from 35.2%
for the year ended December 31, 1996. Selling expenses were $10.5 million for
the year ended December 31, 1997, an increase of $2.5 million or 30.8% higher
than selling expenses of $8.0 million for the year ended December 31, 1996.
Selling expenses as a percentage of net sales increased to 24.4% for the year
ended December 31, 1997 from 22.6% for the year ended December 31, 1996. The
increase in selling expenses was primarily attributable to increased advertising
and costs of promotional materials primarily to support the expansion of
distribution and sales of Smoothie bottles and the launch of the Company's new
energy drink; increased distribution costs; and, partially attributable to the
establishment of a reserve in the Company's financial statements against the
advertising and marketing credits more fully described under "ITEM 1. BUSINESS -
Marketing", above. General and administrative expenses were $4.9 million for the
year ended December 31, 1997, an increase of $449,000 or 10.0% higher than
general and administrative expenses of $4.5 million for the year ended December
31, 1996. General and administrative expenses as a percentage of net sales
decreased to 11.4% for the year ended December 31, 1997 from 12.6% for the year
ended December 31, 1996. The increase in general and administrative expenses was
primarily attributable to increased payroll costs in connection with the
Company's expansion activities into additional states.
Amortization of trademark license and trademarks was approximately
$301,000 for the year ended December 31, 1997, a decrease of $96,000 from the
$397,000 for the year ended December 31, 1996. This decrease is attributable to
the change in the amortization period from 25 years to 40 years as more fully
described in Note 1 in the Company's consolidated financial statements.
Other expenses were $199,000 for the year ended December 31, 1997, a
decrease of $97,000 or 32.8% below other expenses of $296,000 for the year ended
December 31, 1996. This decrease was primarily attributable to the expiration of
certain consulting agreements in 1997 which were entered into in connection with
the purchase of the Hansen Business. This decrease was partially offset by a new
consulting agreement entered into in 1997 with the former president of HBC.
Operating Income. Operating income was $1.9 million for the year ended
December 31, 1997, compared to $677,000 for the year ended December 31, 1996.
The increase in operating income was primarily attributable to increased gross
profit which was partially offset by increased operating expenses.
Net Nonoperating Expense. Net nonoperating expense was $592,000 for the
year ended December 31, 1997, which was $274,000 higher than net nonoperating
expense of $317,000 for the year ended December 31, 1996. Net nonoperating
expense for the year ended December 31, 1997 consists of interest and financing
expense, interest income and other expense. Net nonoperating expense for the
year ended December 31, 1996 consists of interest and financing expense,
interest income and other income. Interest and financing expense for the year
ended December 31, 1997 was $525,000 compared to $586,000 for the year ended
December 31, 1996. The decrease in interest and financing expense was
attributable to decreased amortization of certain capitalized financing costs
19
incurred in connection with the securing of HBC's previous revolving line of
credit, which were fully amortized by the third quarter of 1996; and lower
average short-term borrowings during the year ended December 31, 1997 than
during 1996. Interest income for the year ended December 31, 1997 was $4,000 as
compared to interest income of $9,000 for the year ended December 31, 1996.
Other expense for 1997 consists of a $70,000 loss on the disposal of certain
assets, arising primarily from the closure of the route distribution system.
Other income for 1996 consisted of $259,000 of income from the recovery under
the Hawaiian Water Partners note described in Note 11 in the Company's
consolidated financial statements.
Provision for income taxes. Provision for income taxes for the year
ended December 31,1997 was $40,200 as compared to provision for income taxes of
$2,400 for the year ended December 31, 1996. The increase in provision for
income taxes was primarily attributable to increased state franchise taxes.
Net Income. Net income was $1.3 million for the year ended December 31,
1997, compared to $357,000 for the year ended December 31, 1996. The $893,000
increase in net income was attributable to increased operating income of $1.2
million which was offset by increased nonoperating expense of $274,000 and
increased provision for income taxes of $38,000.
Liquidity and Capital Resources
As of December 31, 1998, the Company had working capital of $4,997,000
compared to working capital of $2,503,000 as of December 31, 1997. The increase
in working capital was primarily attributable to net income earned after
adjustments for certain noncash expenses, primarily amortization of trademark
license and trademarks, depreciation and other amortization, and compensation
expense related to the issuance of stock options. The increase in working
capital was partially offset by the reclassification of portion of long-term
debt to current portion of long-term debt and, to a lesser extent, by purchases
of property and equipment, increases in trademark license and trademarks, and
principal repayments made on long-term debt.
In 1997, a credit facility was granted to the Company by Comerica Bank-
California ("Comerica"), consisting of a revolving line of credit of up to $3
million in aggregate at any time outstanding and a term loan of $4 million. The
utilization of the revolving line of credit by the Company is dependent upon
certain levels of eligible accounts receivable and inventory from time to time.
Such revolving line of credit and term loan are secured by substantially all of
HBC's assets, including accounts receivable, inventory, trademark license and
trademarks, and certain equipment. The Company entered into a modification
agreement with Comerica as of December 1, 1998 which provides for the original
revolving line of credit agreement to be and remain in full force and effect
until May 1, 2000 and for the rate of interest payable by the Company on
advances under the revolving line of credit to be reduced from 1% above the
banks base (prime) rate to 2 1/2% over the bank's Libor rate or 1/4 of 1 percent
above the banks base (prime) rate, at the option of the Company. During the year
ended December 31, 1998, no amounts were borrowed under the revolving line of
credit and as of December 31, 1998, no amounts were outstanding under the
revolving line of credit. HBC anticipates that the revolving line of credit will
be renewed when it expires on May 1, 2000. However, there can be no assurance
that it will, in fact, be renewed, or if renewed, that the terms of such renewal
will not be disadvantageous to HBC and its business.
The initial use of proceeds under the term loan was to the principal
balance due by the Company under the Note (refer to "ITEM 3. LEGAL
PROCEEDINGS"). As of December 31, 1998, $3,399,996 was outstanding under the
term loan. The term loan is repayable over a period of 60 months from November
1997.
During 1998, a portion of the Company's cash reserves were used for
working capital including the acquisition of increased inventories, increases in
accounts receivable, and the acquisition of property and equipment and to reduce
long-term debt. The acquisition of increased inventories and increases in
accounts receivables, acquisition of property and equipment and repayment of the
Company's term loan, as well as HBC's acquisition and development plans are, and
for the foreseeable future, are expected to remain HBC's principle recurring use
of cash and working capital funds.
20
Net cash used in investing activities for the year ended December 31,
1998 was $515,000 as compared to net cash provided by investment activities of
$21,000 in 1997. The increase in net cash used in investing activities was
primarily attributable to purchases of property and equipment (including vans
and promotional vehicles) to support the Company's expansion and development
plans, and, to a lesser extent, to increases in trademark license and
trademarks. Although the Company has no current plans to incur any material
capital expenditures, management, from time to time, considers the acquisition
of property and equipment, particularly, merchandise display racks, vans and
promotional vehicles, coolers and other promotional equipment and businesses
compatible with the image of the Hansens(R) brand as well as the introduction of
new product lines. The Company may require additional capital resources in the
event of any such transaction, depending upon the cash requirements relating
thereto. Any such transaction will also be subject to the terms and restrictions
of HBC's credit facilities.
The term loan contains quarterly and annual financial covenants
requiring the Company to maintain certain financial ratios and maintain certain
levels of net worth. The term loan also contains certain nonfinancial covenants.
At both December 31, 1998 and 1997, respectively, the Company was in compliance
with all covenants.
Net cash used in financing activities decreased to $445,000 for the
year ended December 31, 1998 from $1,004,000 in 1997. The decrease in net cash
used in financing activities was attributable to the fact that during the twelve
months ended December 31, 1997, principal payments of $893,000 were made in
reduction of HBC's revolving line of credit as compared to no payments made on
such line in 1998. The decrease in net cash used in financing activities was
partially offset by principal payments made on long-term debt of $521,000 in the
year ended December 31, 1998 as compared to principal payments made on long-term
debt of $136,000 in 1997 and also by $76,000 received by the Company from the
issuance of common stock as compared to $11,000 received in 1997.
Management believes that cash available from operations, including cash
resources and its revolving line of credit, will be sufficient for its working
capital needs, including purchase commitments for raw materials, payments of tax
liabilities, debt servicing, expansion and development needs, repayments under
the term loan during 1999, as well as any purchases of capital assets or
equipment through December 31,1999.
Year 2000 Compliance
Many currently installed computer systems and software products are
coded to accept only two digit entries in the date code field. These date code
fields will need to accept four digit entries or be modified in some fashion to
distinguish twenty-first century dates from twentieth century dates. This
problem could force computers to either shut-down or provide incorrect data.
Incomplete or untimely resolution of Year 2000 issues by the Company, by
critically important suppliers, co-packers or customers of the Company could
have a material adverse impact on the Company's business, operations or
financial condition in the future.
The Company's Year 2000 compliance efforts are ongoing and its overall
plan, as well as the consideration of contingency plans, will continue to
evolve, as new information becomes available. While the Company anticipates no
major interruption of its business activities, this will be dependent in part,
upon the ability of third parties to be Year 2000 compliant. Although the
Company has implemented the actions described below to address third party
issues, it has no direct ability to influence compliance actions by such third
parties or to verify their representations that they are Year 2000 compliant.
The Company's most significant potential risk is the temporary inability of
certain key suppliers to supply raw materials and/or key co-packers to pack some
of the Company's products in certain locations and/or certain of the Company's
major customers to order and pay on a timely basis, should their systems not be
Year 2000 compliant by January 1, 2000.
21
The Company is in the process of investigating its information
technology ("IT") systems as well as its non-information technology ("NIT")
systems. Based upon such investigation, the Company believes that the majority
of its IT and NIT systems are Year 2000 compliant. However, certain systems such
as the communication and voice mail system still require remediation. To date,
the expenses incurred by the Company in order to become Year 2000 compliant,
including computer software costs, have been approximately $75,000 and the
current estimated cost to complete remediation is expected not to exceed
$50,000. Such costs, other than software, have been and will continue to be
expensed as incurred. Remediation and testing activities are well underway with
approximately 80% of the Company's systems already compliant. The Company
currently estimates that it will complete the required remediation, including
testing, of all of its IT and NIT systems, by the end of the third quarter of
1999.
An assessment of Year 2000 compliance issues by third parties with whom
the Company has relationships, such as critically important suppliers,
co-packers, customers, banking institutions, payroll processors and others is
ongoing. The Company has inquired and continues to inquire of such third parties
as to their readiness with respect to Year 2000 compliance issues and has to
date received indications from certain of them that their systems are compliant
or in the process of remediation. The Company will continue to monitor these
third parties to determine the possible impact of their non-compliance or
otherwise on the business of the Company and the actions the Company can take,
if any, in the event of non-compliance by any of these third parties. The
Company believes there are multiple vendors of many of the goods and services it
receives from its suppliers and thus Year 2000 compliance issue risks with
respect to any particular supplier is mitigated by this factor. However, certain
flavors and ingredients used by the Company are unique to certain suppliers and
the Company does not have and may not be able to secure alternative suppliers
therefor or alternatively, alternative suppliers that are able to supply flavors
or ingredients of the same or similar quality and/or with the same and similar
taste. The Company also is dependent on customers for sales and for cashflow.
Interruptions in customers' operations due to Year 2000 issues could result in
decreased revenue, increased inventory and cash flow reductions.
Contingency plans for Year 2000 related interruptions will be developed
during 1999 where necessary and possible and will include, but not be limited
to, the development of emergency back-up and recovery procedures, remediation of
existing systems parallel with the installation of new systems, replacing
electronic applications with manual processes, identification and securing of
alternative suppliers and increasing raw material and finished goods inventory
levels and alternative sales strategies. All plans are expected to be completed
by the end of 1999.
The Company's plans, which continue to evolve, including estimated
costs and dates for completion of Year 2000 remediation, are based in important
part on numerous assumptions about future events. Certain of these assumptions,
involving key matters such as the availability of certain resources, third party
remediation plans and other factors, involve inherent uncertainties or are not
within the Company's control. Given the numerous and significant uncertainties
involved, there can be no assurance that these estimates will be achieved and
therefore, actual results could differ materially. Specific factors that might
cause material differences include, but are not limited to, the ability to
identify and correct all relevant computer codes and imbedded chips,
unanticipated difficulties or delays in the implementation of project plans and
the ability of third parties to remediate their respective systems.
22
European Monetary Union
Within Europe, The European Economic and Monetary Union (the "EMU")
introduced a new currency, the euro, on January 1, 1999. The new currency s in
response to the EMU's policy of economic convergence to harmonize trade policy,
eliminate business costs associated with currency exchange and to promote the
free flow of capital, goods and services.
On January 1, 1999, the participating countries adopted the euro as
their local currency, initially available for currency trading on currency
exchanges and noncash transactions such as banking. The existing local
currencies, or legacy currencies, will remain legal tender through January 1,
2002. Beginning on January 1, 2002, euro-denominated bills and coins will be
used for cash transactions. For a period of up to six months from this date,
both legacy currencies and the euro will be legal tender. On or before July 1,
2002, the participating countries will withdraw all legacy currencies and
exclusively use the euro.
The Company's transactions are recorded in U.S. Dollars and the Company
does not currently anticipate future transactions being recorded in the euro.
Based on the lack of transactions recorded in the euro, the Company does not
believe that the euro will have a material effect on the financial position,
results of operations or cash flows of the Company. In addition, the Company has
not incurred and does not expect to incur any significant costs from the
continued implementation of the euro, including any currency risk, which could
materially affect the Company's business, financial condition or results of
operations.
The Company has not experienced any significant operational disruptions
to date and does not currently expect the continued implementation of the euro
to cause any significant operational disruptions.
New Accounting Pronouncements
The Company has adopted Statement of Financial Accounting Standard
("SFAS") No. 130, "Reporting Comprehensive Income" for the year ended December
31, 1998. SFAS 130 establishes standards for the reporting and display of
comprehensive income. Components of comprehensive income may include, among
other items, foreign currency translation adjustments, compensation expense
related to issuance of nonqualified stock options, minimum pension liability
adjustments, and unrealized gains and losses on marketable securities classified
as available-for-sale.
The Company has adopted SFAS No. 131, "Disclosures About Segments of an
Enterprise and Related Information". In accordance with SFAS No. 131, the
Company has determined that it has only one operating segment but manages its
business by distribution channel through a warehouse and distributor function.
The percentages of the Company's sales represented by each of those functions
over the past three years is set out in Note 12 in the Company's consolidated
financial statements.
In June 1998, the FASB issued SFAS No. 133, "Accounting for Derivative
Instruments and Hedging Activities", which the Company is required to adopt
effective in its fiscal year 2000. SFAS No. 133 will require the Company to
record all derivatives on the balance sheet at fair value. The Company does not
currently engage in hedging activities but will continue to evaluate the effects
of adopting SFAS No. 133. The Company will adopt SFAS No. 133 in its fiscal year
2000.
23
Forward Looking Statements
The Private Security Litigation Reform Act of 1995 (the "Act") provides
a safe harbor for forward looking statements made by or on behalf of the
Company. The Company and it's representatives may from time to time make written
or oral forward looking statements, including statements contained in this
report and other filings with the Securities and Exchange Commission and in
reports to shareholders and announcements. Certain statements made in this
report, including certain statements made in management's discussion and
analysis, may constitute forward looking statements (within the meaning of
Section 27.A of the Securities Act 1933 as amended and Section 21.E of the
Securities Exchange Act of 1934, as amended) regarding the expectations of
management with respect to revenues, profitability, adequacy of funds from
operations and the Company's existing credit facility, among other things. All
statements which address operating performance, events or developments that
management expects or anticipates will or may occur in the future including
statements related to new products, volume growth, revenues, profitability,
adequacy of funds from operations, and/or the Company's existing credit
facility, earnings per share growth, statements expressing general optimism
about future operating results and non-historical Year 2000 information, are
forward looking statements within the meaning of the Act.
24
Management cautions that these statements are qualified by their terms and/or
important factors, many of which are outside the control of the Company that
could cause actual results and events to differ materially from the statements
made including, but not limited to, the following:
- -Company's ability to generate sufficient cash flows to support capital
expansion plans and general operating activities;
- -Changes in consumer preferences;
- -Changes in demand that are weather related, particular in areas outside of
California;
- -Competitive products and pricing pressures and the Company's ability to
gain or maintain share of sales in the marketplace as a result of actions
by competitors;
- -The introduction of new products;
- -Laws and regulations, and/or any changes therein, including changes in
accounting standards, taxation requirements (including tax rate changes,
new tax laws and revised tax law interpretations) and environmental laws as
well as the Federal Food Drug and Cosmetic Act, the Dietary Supplement
Health and Education Act, and regulations made thereunder or in connection
therewith, especially those that may affect the way in which the Company's
products are marketed as well as laws and regulations or rules made or
enforced by the Food and Drug Administration;
- -Changes in the cost and availability of raw materials and the ability to
maintain favorable supply arrangements and relationships and procure timely
and/or adequate production of all or any of the Company's products;
- -The Company's ability to achieve earnings forecasts, which may be based on
projected volumes and sales of many product types and/or new products,
certain of which are more profitable than others. There can be no assurance
that the Company will achieve projected levels or mixes of product sales;
- -The Company's ability to penetrate new markets;
- -The marketing efforts of distributors of the Company's products, most of
which distribute products that are competitive with the products of the
Company;
- -Unilateral decisions by distributors, grocery chains, specialty chain
stores, club stores and other customers to discontinue carrying all or any
of the Company's products that they are carrying at any time;
- -The terms and/or availability of the Company's credit facilities and the
actions of it's creditors;
- -The effectiveness of the Company's advertising,marketing and promotional
programs;
- -Adverse weather conditions, which could reduce demand for the Company's
products;
- -The Company's customers', co-packers' and suppliers' ability to replace,
modify or upgrade computer programs in ways that adequately address Year 2000
issues; and
- -The Company's project plans, which continue to evolve, including estimated
costs and dates for completion of Year 2000 remediation, are based in
important part on numerous assumptions about future events. Certain of
these assumptions, involving key matters such as the availability of
certain resources, third party remediation plans and other factors, involve
inherent uncertainties or are not within the Company's control. Given the
numerous and significant uncertainties involved, there can be no assurance
that these estimates will be achieved and actual results could differ
materially. Specific factors that might cause material differences include,
but are not limited to, the inability to identify and correct all relevant
computer codes and imbedded chips, unanticipated difficulties or delays in
the implementation of project plans and the ability of third parties to
remediate their respective systems.
The foregoing list of important factors is not exhaustive.
25
Sales
The table set forth below discloses selected quarterly data regarding
sales for the past five years. Data from any one or more quarters are not
necessarily indicative of annual results or continuing trends.
Sales are expressed in actual cases and case equivalents. A case
equivalent is equal to the amount of soda concentrate sold that will yield
twenty-four 12-ounce (354 ml) cans measured by volume. Actual cases of soda
equal twenty-four 12-ounce (354 ml) cans or 11-ounce (325 ml) bottles or twelve
23-ounce (680 ml) bottles or twenty-four 14-ounce (414 ml) bottles measured by
volume. A case of apple juice equals twelve 32-ounce bottles, six 64-ounce glass
bottles, eight 64-ounce P.E.T. bottles, four 128-ounce P.E.T. bottles or the
equivalent volume. A case of non-carbonated iced teas, lemonades and juice
cocktails equals twenty-four 16-ounce (473 ml) or twenty-four 20-ounce (591 ml)
bottles measured by volume. A case of still water equals twenty-four 0.5-liter,
twelve 1.0-liter and twelve 1.5-liter plastic bottles measured by volume. A case
of fruit juice Smoothies equals twenty-four 11.5-ounce (354 ml) cans or
twenty-four 16-ounce (473 ml) or 13.5-ounce (400 ml) bottles measured by volume.
A case of functional drinks equals twenty-four 8.2-ounce (243 ml) cans measured
by volume.
The Company's quarterly results of operations reflect seasonal trends
that are primarily the result of increased demand in the warmer months of the
year. It has been Hansen's experience that beverage sales tend to be lower
during the first and fourth quarters of each fiscal year. Because the primary
historical market for Hansen's products is California, which has a year-long
temperate climate, the effect of seasonal fluctuations on quarterly results may
have been mitigated; however, such fluctuations may be more pronounced as the
distribution of Hansen's products expands outside of California. Quarterly
fluctuations may also be affected by other factors including the introduction of
new products including Hansen's functional drinks, the opening of new markets
where temperature fluctuations are more pronounced, the addition of new bottlers
and distributors, changes in the mix of the sales of its finished products and
soda concentrates and increased advertising and promotional expenses. See also
"ITEM 1. BUSINESS - Seasonality."
Case Sales (in Thousands)
1998 1997 1996 1995 1994
--------- -------- --------- --------- --------
Quarter 1 1,237 861 940 834 953
Quarter 2 1,566 1,383 1,340 1,282 1,270
Quart 1,845 1,648 1,341 1,580 1,210
Quarter 4 1,241 1,234 876 902 860
========= ========= ========= ========= =========
Totals 5,889 5,126 4,497 4,598 4,293
========= ========= ========= ========= =========
Sales Revenues (in Thousands)
1998 1997 1996 1995 1994
--------- --------- --------- --------- ---------
Quarter 1 $11,265 $ 7,120 $ 7,365 $ 5,434 $6,050
Quarter 2 13,950 11,496 10,394 9,560 8,749
Quarter 3 16,589 13,439 10,817 12,109 8,328
Quarter 4 12,062 11,002 6,989 6,888 5,689
========= ========= ========= ========= =========
Totals $53,866 $43,057 $35,565 $33,991 $28,816
========= ========= ========= ========= =========
Inflation
The Company does not believe that inflation had a significant impact on
the Company's results of operations for the periods presented.
26
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
The information required to be furnished in response to this item is
submitted hereinafter following the signature page hereto at pages F-1 through
F-19.
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE
None.
PART III
ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT
General
Directors of the Company are elected annually by the holders of the
common stock and executive officers are elected annually by the Board of
Directors, to serve until the next annual meeting of stockholders or the Board
of Directors, as the case may be, or until their successors are elected and
qualified. It is presently anticipated that the next annual meeting of
stockholders will be held in June 1999.
Set forth below are the names, ages and principal occupations for the
last five years of the directors and/or executive officers of the Company:
Rodney C. Sacks (49) - Chairman, Chief Executive Officer and director of
the Company from November 1990 to the present. Member of the Executive Committee
of the Board of Directors of the Company since October 1992. Chairman and a
director of HBC from June 1992 to the present. Mr. Sacks resigned from his
position as Chief Financial Officer of the Company in July 1996, which office
was assumed by Mr. Schlosberg.
Hilton H. Schlosberg (46) - Vice Chairman, President, Chief Operating
Officer, Chief Financial Officer, Secretary, and a director of the Company from
November 1990 to the present. Member of the Executive Committee of the Board of
Directors of the Company since October 1992. Member of the Audit Committee of
the Board of Directors of the Company since September 1997. Vice Chairman,
Secretary and a director of HBC from July 1992 to the present. In July 1996, Mr.
Schlosberg assumed the office of Chief Financial Officer, which was previously
held by Mr. Sacks. Director and/or Deputy Chairman of AAF Industries PLC, a
United Kingdom publicly quoted industrial group, from June 1990 until April
1995.
Benjamin M. Polk (48) - Director of the Company from November 1990 to
the present. Assistant Secretary of HBC since October 1992 and a director of HBC
since July 1992. Member of the Audit Committee of the Board of Directors of the
Company since September 1997. Member of the Compensation Committee of the Board
of Directors of the Company from April 1991 until September 1997. Partner with
Whitman Breed Abbott & Morgan LLP (New York, New York) where Mr. Polk has
practiced law with that firm and its predecessor, Whitman & Ransom, from August
1976 to the present. 1
Norman C. Epstein (58) - Director of the Company and member of the
Compensation Committee of the Board of Directors of the Company since June 1992.
Member and Chairman of the Audit Committee of the Board of Directors of the
Company since September 1997. Director of HBC since July 1992. Director of
Integrated Asset Management Limited, a company listed on the London Stock
Exchange since June 1998. Managing Director of Cheval Acceptances, a mortgage
finance company based in London, England. Partner with Moore Stephens, an
international accounting firm, from 1974 to December 1996 (senior partner
beginning 1989 and the managing partner of Moore Stephens, New York from 1993
until 1995).
27
Harold C. Taber, Jr. (59) - Director of the Company since July 1992.
Consultant to the Company from July 1, 1997 to the present. Consultant to The
Joseph Company from September 1997 to the present. President and Chief Executive
Officer and a director of HBC from July 1992 to June 1997. On June 30, 1997, Mr.
Taber resigned from his employment as well as director, President and Chief
Executive Officer of HBC. In addition, effective June 30, 1997, Mr. Taber
resigned as a member of the Executive Committee on which he served since October
1992.
Mark S. Vidergauz (45) - Director of the Company and member of the
Compensation Committee of the Board of Directors of the Company since June 1998.
Managing director and head of the Los Angeles office of ING Baring Furman Selz
LLC, a diversified financial services institution headquartered in the
Netherlands. Prior to joining ING Baring Furman Selz LLC in April 1995, Mr.
Vidergauz was a managing director at Wedbush Morgan Securities, an investment
banking firm in Los Angeles, from 1991 to 1995. Prior to joining Wedbush, Mr.
Vidergauz was a corporate finance attorney in the Los Angeles office of
O'Melveny & Meyers.
1Mr. Polk and his law firm, Whitman Breed Abbott & Morgan LLP, serve as counsel
to the Company.
Compliance with Section 16(a) of the Securities Exchange Act of 1934
Section 16(a) of the Exchange Act requires the Company's directors and
executive officers, and persons who own more than ten percent of a registered
class of the Company's equity securities, to file by specific dates with the SEC
initial reports of ownership and reports of changes in ownership of equity
securities of the Company. Officers, directors and greater than ten percent
stockholders are required by SEC regulation to furnish the Company with copies
of all Section 16(a) forms that they file. The Company is required to report in
this annual report on Form 10-K any failure of its directors and executive
officers and greater than ten percent stockholders to file by the relevant due
date any of these reports during the two preceding fiscal years.
To the Company's knowledge, based solely on review of copies of such
reports furnished to the Company during the two fiscal years ended December 31,
1998, all Section 16(a) filing requirements applicable to the Company's
officers, directors and greater than ten percent stockholders were in
compliance.
28
ITEM 11. EXECUTIVE COMPENSATION
The following tables set forth certain information regarding the total
remuneration earned and grants of options/SARs made to the chief executive
officer and each of the four most highly compensated executive officers of the
Company and its subsidiaries who earned total cash compensation in excess of
$100,000 during the year ended December 31, 1998. These amounts reflect total
cash compensation earned by the Company and its subsidiaries to these
individuals during the fiscal years December 31, 1996 through 1998.
SUMMARY COMPENSATION TABLE
- ---------------------------------------- ---------------------------------------------- --------------
Annual Compensation(1) Long Term
Compensation(4)
---------------------------------------------- --------------
Awards (5)
- ---------------------------------------- ---------------------------------------------- --------------
Other Securities
Annual underlying
Name and Principal Salary Bonus(2) Compensation(3) Options/SARs
Positions Year ($) ($) ($) (#)
- ---------------------------- ----------- -------------- ------------ ---------------- --------------
Rodney C. Sacks 1998 160,000 34,000 5,806 75,000
Chairman, CEO 1997 160,000 12,302
and Director 1996 135,000 10,293
- ---------------------------- ----------- -------------- ------------ --------------- --------------
Hilton H. Schlosberg 1998 160,000 34,000 5,847 75,000
Vice-Chairman, CFO 1997 158,030 5,572
President, Secretary and 1996 127,500 5,358
Director
- ---------------------------- ----------- -------------- ------------ --------------- --------------
Mark J. Hall 1998 136,250 65,000 1,322 30,000
Sr. Vice President 1997 116,250 40,000 6,327 120,000
Distributor Division 1996
- ---------------------------- ----------- -------------- ---------------------------- --------------
Kirk S. Blower 1998 111,250 16,800 1,400
Sr. Vice President 1997 102,850 10,000 7,468
Juice Division 1996 96,121 9,836 4,513
- ---------------------------- ----------- -------------- ------------ --------------- --------------
John R. Brooks 1998 99,658 9,340 15,894
Sr. Vice President 1997 59,723 5,137 14,922 60,000
Soda Division 1996
- ---------------------------- ----------- -------------- ------------ --------------- --------------
(1) SALARY-Pursuant to his employment agreement, Mr. Sacks is entitled to an
annual base salary of $170,000. For 1998 and 1997, Mr. Sacks agreed to a
temporary reduction of his annual base salary to $160,000. For 1996, Mr.
Sacks agreed to a temporary reduction of his annual base salary to $135,000.
Pursuant to his employment agreement, Mr. Schlosberg is entitled to an annual
base salary of $170,000 starting when he commenced full-time employment, during
July 1995. For 1998, Mr. Schlosberg agreed to a temporary reduction of his
annual base salary to $160,000. For 1997, Mr. Schlosberg agreed to a temporary
reduction of his annual base salary to $158,030. For 1996, Mr. Schlosberg agreed
to a temporary reduction of his annual base salary to $127,500.
(2) BONUS-Payments made in 1999 and 1998 for bonuses accrued in 1998 and 1997.
(3) OTHER ANNUAL COMPENSATION-The cash value of perquisites of the named persons
did not total $50,000 or 10% of payments of salary and bonus for each of the
years shown, except for Mr. Brooks in 1998 and 1997. For 1998, Mr. Brooks'
perquisites include $15,000 for housing allowances and $894 for automobile
related expenses. For 1997, Mr. Brooks' perquisites include $11,500 for housing
allowances and $3,422 for relocation and automobile related expenses.
(4) LTIP PAYOUTS-None paid. No plan in place.
(5) RESTRICTED STOCK AWARDS-The Company does not have a plan for restricted
stock awards.
ALL OTHER COMPENSATION - none paid
29
OPTION/SAR GRANTS FOR THE YEAR ENDED DECEMBER 31, 1998
- ------------------------------------------------------------------------------------------ -------------------------
Potential realizable
value at assumed annual
rates of stock price
appreciate for option
Individual Grants term
- -------------------------- ----------------- ------------------ ------------ ------------- ---------- --------------
Percent of total
Number of Options/SARs
Securities granted to Exercise
underlying employees in 1998 or base
Options/SARs price Expiration 5% 10%
Name granted (#) ($/Share) Date ($) ($)
- -------------------------- ----------------- ------------------ ------------ ------------- ---------- --------------
Rodney C. Sacks 75,000(1) 26.3% $1.59 1/30/08 75,000 189,750
- -------------------------- ----------------- ------------------ ------------ ------------- ---------- --------------
Hilton H. Schlosberg 75,000(1) 26.3% $1.59 1/30/08 75,000 189,750
- -------------------------- ----------------- ------------------ ------------ ------------- ---------- --------------
Mark J. Hall 30,000(2) 10.5% $1.59 1/30/04 30,000 75,900
- -------------------------- ----------------- ------------------ ------------ ------------- ---------- --------------
(1)37,500 options to purchase the Company's common stock are exercisable on
January 30, 1998; and 37,500 are exercisable on January 30, 1999.
(2) 10,000 options to purchase the Company's common stock are exercisable on
January 30, 1998; 10,000 are exercisable on January 30, 1999; and 10,000 are
exercisable on January 30, 2000.
AGGREGATED OPTION/SAR EXERCISES DURING THE YEAR ENDED DECEMBER 31 1998 AND OPTION/SAR VALUES AT DECEMBER 31, 1998
- ------------------------------ --------------------- --------------------- --------------------- ---------------------
Number of Value of
underlying unexercised
unexercised in-the-money
options/SARs at options/SARs at
December 31, 1998 December 31, 1998
(#) ($)
------------------- -----------------
Shares acquired on Value Exercisable/ Exercisable/
Name exercise (#) Realized ($) Unexercisable Unexercisable
- ------------------------------ --------------------- --------------------- --------------------- -----------------
Rodney C. Sacks 387,500 $1,921,625 0 / 37,500 (1) 0 / 141,938
- ------------------------------ --------------------- --------------------- --------------------- -----------------
Hilton H. Schlosberg 337,500 $1,684,125 0 / 37,500 (2) 0 / 141,938
- ------------------------------ --------------------- --------------------- --------------------- -----------------
Mark J. Hall 34,000 $ 179,660 0 / 116,000(3) 0 / 489,940
- ------------------------------ --------------------- --------------------- --------------------- -----------------
Kirk S. Blower 84,000 $ 362,040 0 / 0 0 / 0
- ------------------------------ --------------------- --------------------- --------------------- -----------------
John R. Brooks -- -- 12,000 / 48,000 (4) 50,940 / 203,760
- ------------------------------ --------------------- --------------------- --------------------- -----------------
1)Includes options to purchase 37,500 shares of the Company's common stock at
$1.59 per share of which none are exercisable at December 31, 1998, granted
pursuant to a Stock Option Agreement dated January 30, 1998 between the Company
and Mr. Sacks.
2)Includes options to purchase 37,500 shares of the Company's common stock at
$1.59 per share of which none are exercisable at December 31, 1998, granted
pursuant to a Stock Option Agreement dated January 30, 1998 between the Company
and Mr. Schlosberg.
3)Includes options to purchase 96,000 shares of the Company's common stock at
$1.06 per share of which none are exercisable at December 31, 1998, granted
pursuant to a Stock Option Agreement dated February 10, 1997 between the Company
and Mr. Hall; and options to purchase 20,000 shares of the Company's common
stock at $1.59 per share of which none are exercisable at December 31, 1998,
granted pursuant to a Stock Option Agreement dated January 30, 1998 between the
Company and Mr. Hall.
4)Includes options to purchase 60,000 share of the Company's common stock at
$1.59 per share of which 12,000 are exercisable at December 31, 1998, granted
pursuant to a Stock Option Agreement dated February 24, 1997 between the Company
and Mr. Brooks.
30
Performance Graph
The following graph shows a five-year comparison of cumulative total returns.(1)
TOTAL SHAREHOLDER RETURNS
ANNUAL RETURN PERCENTAGE
For the years ended December 31,
Company Name/Index 1994 1995 1996 1997 1998
- ----------------------- -------- -------- ------- -------- -------
HANSEN NAT CORP (28.57) (63.36) 54.59 70.62 196.63
S&P SMALLCAP 600 INDEX (4.77) 29.96 21.32 25.58 ( 1.31)
PEER GROUP (54.85) (25.29) 52.16 33.97 (42.80)
INDEXED RETURNS
For the years ended December 31,
Base
Period
Company Name/Index 1993 1994 1995 1996 1997 1998
- ----------------------- ------- -------- -------- ------- -------- -------
HANSEN NAT CORP 100 71.43 26.17 40.46 69.03 204.76
S&P SMALLCAP 600 INDEX 100 95.23 123.76 150.14 188.56 186.10
PEER GROUP 100 45.15 33.73 51.33 68.77 39.33
(1) Annual return assumes reinvestment of dividends. Cumulative total return
assumes an initial investment of $100 on December 31, 1993. The Company's
self-selected peer group is comprised of Atlantic Premium Brands, Ltd. (which
began trading in November 1993); Great Pines Water, Inc. (which began trading in
August 1993); Saratoga Beverage Group (which began trading in June 1993); Cable
Car Beverage Corporation (which was acquired by Triarc Companies, Inc. in
December 1997); and Cott Corporation, National Beverage Corporation, Clearly
Canadian Beverage Company, Triarc Companies, Inc. and Northland Cranberries,
which are also members of the peer group, traded during the entire five-year
period.
31
Employment Agreements
The Company entered into an employment agreement dated as of January 1,
1999, with Rodney C. Sacks pursuant to which Mr. Sacks renders services to the
Company as its Chairman and Chief Executive Officer for an annual base salary of
$180,000, for the twelve-month period ending December 31, 1999, increasing by a
minimum of 8% for each subsequent twelve-month period during the employment
period, plus an annual bonus in an amount determined at the discretion of the
Board of Directors and certain fringe benefits. The employment period commenced
on January 1, 1999 and ends on December 31, 2003.
The Company also entered into an employment agreement dated as of
January 1, 1999, with Hilton H. Schlosberg pursuant to which Mr. Schlosberg
renders services to the Company as its Vice Chairman, President and Chief
Financial Officer, for an annual base salary of $180,000, for the twelve-month
period ending December 31, 1999, increasing by a minimum of 8% for each
subsequent twelve-month period during the employment period, plus an annual
bonus in an amount determined at the discretion of the Board of Directors and
certain fringe benefits. The employment period commenced on January 1, 1999 and
ends on December 31, 2003.
Effective June 30, 1997, Mr. Taber elected to retire and terminated
his employment agreement with HBC and entered into a Severance and Consulting
Agreement with the Company and HBC (the "Consulting Agreement") pursuant to
which, among other matters, HBC agreed to retain Mr. Taber as a consultant for a
period of two years at a fixed monthly fee of $5,000 and Mr. Taber's Stock
Option Agreement with the Company dated as of June 30, 1995 was terminated and
replaced with a new Stock Option Agreement with the Company dated as of June 20,
1997 (the "Replacement Stock Option Agreement"). Under the terms of the
Replacement Stock Option Agreement, Mr. Taber was granted options to purchase
100,000 shares of the Company's common stock exercisable until June 30, 1999 at
$1.38 per share. Mr. Taber remains a director of the Company. In addition, Mr.
Taber agreed to repay amounts owed by him to HBC under a certain promissory note
by offsetting amounts owed under the note against accrued and unpaid base pay
payable under Mr. Taber's employment agreement and amounts payable under the
Consulting Agreement. See "Certain Relationships and Related Transactions"
below.
The preceding descriptions of the employment agreements for Messrs.
Sacks and Schlosberg and the Consulting Agreement and Replacement Stock Option
Agreement with Mr. Taber are qualified in their entirety by reference to such
agreements which have been filed or incorporated by reference as exhibits to
this report.
Directors' Compensation
The Company's current policy is to pay outside directors (non-executive
officers) who are not contractually entitled to be nominated to serve as
directors, annual fees of $7,000 plus $500 for each meeting attended of the
Board of Directors or any committee thereof. Benjamin M. Polk earned directors
fees of $8,000 and Norman C. Epstein earned directors fees of $7,500 for the
one-year period ended December 31, 1998. Mark S. Vidergauz earned directors fees
of $4,500 for the seven-month period ended December 31, 1998. See "ITEM 13.
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS" below for description of
contractual obligations to nominate certain outside directors.
32
Employee Stock Option Plan
The Company has a stock option plan (the "Plan") that provides for the
grant of options to purchase up to 2,000,000 shares of the Company's common
stock to certain key employees of the Company and its subsidiaries. Options
granted under the Plan may either be incentive stock options qualified under
Section 422 of the Internal Revenue Code of 1986, as amended, or non-qualified
options. Such options are exercisable at fair market value on the date of grant
for a period of up to ten years. Under the Plan, shares subject to options may
be purchased for cash, for shares of the Company's common stock valued at fair
market value on the date of purchase or in consideration of the cancellation of
options valued at the difference between the exercise price thereof and the fair
market value of the the Company's common stock on the date of exercise. The Plan
is administered by the Compensation Committee of the Board of Directors of the
Company, comprised of directors who have not received grants of options under
the Plan. Grants under the Plan are made pursuant to individual agreements
between the Company and each grantee that specifies the terms of the grant,
including the exercise price, exercise period, vesting and other terms thereof.
On January 4, 1999, the Board of Directors of the Company adopted a
resolution to amend the Plan to provide that the aggregate number of shares of
the Company's common stock issuable upon the exercise of options granted under
the Plan shall be increased from 2,000,000 shares to 3,000,000 shares. Such
amendment is subject to approval by the stockholders of the Company at the next
annual meeting of stockholders.
Outside Directors Stock Option Plan
The Company has an option plan for its outside directors (the
"Directors Plan") that provides for the grant of options to purchase up to an
aggregate of 100,000 shares of the Company's common stock of the Company to
directors of the Company who are not and have not been employed by or acted as
consultants to the Company and its subsidiaries or affiliates and who are not
and have not been nominated to the Board of Directors of the Company pursuant to
a contractual arrangement. On the date of the annual meeting of stockholders at
which an eligible director is initially elected, each eligible director is
entitled to receive a one-time grant of an option to purchase 6,000 shares
(12,000 shares if the director is serving on a committee of the Board) of the
Company's common stock exercisable at the closing price for a share of common
stock on the date of grant. Options become exercisable one-third each on the
first, second and third anniversary of the date of grant; provided, however,
that options granted as of February 14, 1995 are exercisable 66 2/3% on the date
of grant and 100% on July 8, 1995; provided further, that all options held by an
eligible director become fully and immediately exercisable upon a change in
control of the Company. Options granted under the Directors Plan that are not
exercised generally expire ten years after the date of grant. Option grants may
be made under the Directors Plan for ten years from the effective date of the
Directors Plan. The Directors Plan is a "formula plan" so that a non-employee
director's participation in the Directors Plan does not affect his status as a
"disinterested person" (as defined in Rule 16b-3 under the Securities Exchange
Act of 1934).
33
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
MANAGEMENT
(a) The following table sets forth information, as of March 1,
1999, of the only persons known to the Company who
beneficially own more than 5% of the Company's outstanding
common stock:
Title Name and Address of Amount and Nature of Percent
Of Class Beneficial Owner Beneficial Ownership of Class
- ------------ ------------------------- ---------------------------- ---------
Common Stock Brandon Limited
Partnership No. 1 (1) 680,899 6.9%
Brandon Limited
Partnership No. 2 (2) 2,831,667 28.5%
Rodney C. Sacks (3) 3,947,066(4) 39.6%
Hilton H. Schlosberg (5) 3,906,163(6) 39.2%
(1) The mailing address of Brandon No. 1 is P.O. Box 30749, Seven Mile Beach,
Grand Cayman, British West Indies. The general partners of Brandon No. 1 are
Rodney C. Sacks and Hilton H. Schlosberg.
(2) The mailing address of Brandon No. 2 is P.O. Box 30749, Seven Mile Beach,
Grand Cayman, British West Indies. The general partners of Brandon No. 2 are
Rodney C. Sacks and Hilton H. Schlosberg.
(3) The mailing address of Mr. Sacks is 2380 Railroad Street, Suite 101, Corona,
California 91720.
(4) Includes 387,500 shares of the Company's common stock owned by Mr. Sacks;
680,899 shares beneficially held by Brandon No. 1 because Mr. Sacks is one of
Brandon No. 1's general partners; and 2,831,667 shares beneficially held by
Brandon No. 2 because Mr. Sacks is one of Brandon No. 2's general partners. Also
includes options to purchase 37,500 shares of the Company's common stock
exercisable at $1.59 per share granted pursuant to a Stock Option Agreement
dated January 30, 1998; and options presently exercisable to purchase 9,500
shares of the Company's common stock, out of options to purchase a total of
100,000 shares, exercisable at $4.25 per share, granted pursuant to a Stock
Option Agreement dated February 2, 1999 between the Company and Mr. Sacks.
Mr. Sacks disclaims beneficial ownership of all shares deemed beneficially owned
by him hereunder except (i) 387,500 shares of the Company's common stock, (ii)
the 137,500 shares presently issuable under the Plan and (iii) his proportionate
interest as a shareholder in the following shares beneficially owned by
Hazelwood Investments Limited, a company controlled by Mr. Sacks and his family
("Hazelwood"): (a) the 243,546 shares held by Brandon No. 1 allocable to
Hazelwood's limited partnership interest in Brandon No. 1 and (b) the 250,000
shares held by Brandon No. 2 allocable to Hazelwood's limited partnership
interest in Brandon No. 2.
(5) The mailing address of Mr. Schlosberg is 2380 Railroad Street, Suite 101,
Corona, California 91720.
(6) Includes 346,597 shares of the Company's common stock owned by Mr.
Schlosberg; 680,899 shares beneficially held by Brandon No. 1 because Mr.
Schlosberg is one of Brandon No. 1's general partners; and 2,831,667 shares
beneficially held by Brandon No. 2 because Mr. Schlosberg is one of Brandon No.
2's general partners. Also includes options to purchase 37,500 shares of the
Company's common stock exercisable at $1.59 per share granted pursuant to a
Stock Option Agreement dated January 30, 1998 between the Company and Mr.
Schlosberg; and options presently exercisable to purchase 9,500 shares of the
Company's common stock, out of options to purchase a total of 100,000 shares,
exercisable at $4.25 per share, granted pursuant to a Stock Option Agreement
dated February 2, 1999 between the Company and Mr. Schlosberg.
Mr. Schlosberg disclaims beneficial ownership of all shares deemed beneficially
owned by him hereunder except (i) 346,597 shares of the Company's common stock,
(ii) the 137,500 shares presently issuable under the Plan and (iii) his
proportionate interest as a shareholder in the following shares beneficially
owned by Brandon Securities Limited, a company controlled by Mr. Schlosberg and
his family: (a) the 247,911 shares held by Brandon No. 1 allocable to Brandon
Securities Limited's limited partnership interest in Brandon No 1 and (b) the
250,000 shares held by Brandon No. 2 allocable to Brandon Securities Limited's
limited partnership interest in Brandon No. 2.
34
(b) The following table sets forth information as to the ownership
of shares of the Company's common stock, as of March 1, 1999,
held by persons who are directors of the Company, naming them,
and as to directors and officers of the Company as a group,
without naming them:
Title of Class Name Amount Owned Percent of Class
- --------------- ------------------------ ----------------- ----------------
Common Stock Rodney C. Sacks 3,947,066 (1) 39.6%
Hilton H. Schlosberg 3,906,163 (2) 39.2%
Harold C. Taber, Jr. 106,419 (3) 1.1%
Benjamin M. Polk 25,600 (4) * %
Norman C. Epstein 13,149 (5) * %
Mark S. Vidergauz -- (6) * %
Officers and Directors as a group (5 members:
4,485,831 shares or 44.7% in aggregate)
* Less than 2%
1 Includes 387,500 shares of the Company's common stock owned by Mr. Sacks;
680,899 shares beneficially held by Brandon No. 1 because Mr. Sacks is one of
Brandon No. 1's general partners; and 2,831,667 shares beneficially held by
Brandon No. 2 because Mr. Sacks is one of Brandon No. 2's general partners. Also
includes options to purchase 37,500 shares of the Company's common stock
exercisable at $1.59 per share granted pursuant to a Stock Option Agreement
dated January 30, 1998; and options presently exercisable to purchase 9,500
shares of the Company's common stock, out of options to purchase a total of
100,000 shares, exercisable at $4.25 per share, granted pursuant to a Stock
Option Agreement dated February 2, 1999 between the Company and Mr. Sacks.
Mr. Sacks disclaims beneficial ownership of all shares deemed beneficially owned
by him hereunder except (i) 387,500 shares of the Company's common stock, (ii)
the 137,500 shares presently issuable under the Plan and (iii) his proportionate
interest as a shareholder in the following shares beneficially owned by
Hazelwood Investments Limited, a company controlled by Mr. Sacks and his family
("Hazelwood"): (a) the 243,546 shares held by Brandon No. 1 allocable to
Hazelwood's limited partnership interest in Brandon No. 1 and (b) the 250,000
shares held by Brandon No. 2 allocable to Hazelwood's limited partnership
interest in Brandon No. 2.
2 Includes 346,597 shares of the Company's common stock owned by Mr. Schlosberg;
680,899 shares beneficially held by Brandon No. 1 because Mr. Schlosberg is one
of Brandon No. 1's general partners; and 2,831,667 shares beneficially held by
Brandon No. 2 because Mr. Schlosberg is one of Brandon No. 2's general partners.
Also includes options to purchase 37,500 shares of the Company's common stock
exercisable at $1.59 per share granted pursuant to a Stock Option Agreement
dated January 30, 1998 between the Company and Mr. Schlosberg; and options
presently exercisable to purchase 9,500 shares of the Company's common stock,
out of options to purchase a total of 100,000 shares, exercisable at $4.25 per
share, granted pursuant to a Stock Option Agreement dated February 2, 1999
between the Company and Mr. Schlosberg.
Mr. Schlosberg disclaims beneficial ownership of all shares deemed beneficially
owned by him hereunder except (i) 346,597 shares of the Company's common stock,
(ii) the 137,500 shares presently issuable under the Plan and (iii) his
proportionate interest as a shareholder in the following shares beneficially
owned by Brandon Securities Limited, a company controlled by Mr. Schlosberg and
his family: (a) the 247,911 shares held by Brandon No. 1 allocable to Brandon
Securities Limited's limited partnership interest in Brandon No 1 and (b) the
250,000 shares held by Brandon No. 2 allocable to Brandon Securities Limited's
limited partnership interest in Brandon No. 2.
3 Includes 71,137 shares of the Company's common stock owned by Mr. Taber; and
35,281.7 shares of the Company's common stock owned by the Taber Family Trust of
which Mr. Taber and his wife are trustees.
4 Includes 13,600 shares of the Company's common stock jointly owned by Mr. Polk
and his wife. Also includes options to purchase 12,000 shares of the Company's
common stock exercisable at $1.38 per share, granted under a Stock Option
Agreement with the Company dated as of June 30, 1995 pursuant to the Directors
Plan.
5 Includes 13,149 shares of the Company's common stock owned by Mr. Epstein.
6 None of the options to purchase 12,000 shares of the Company's common stock
exercisable at $3.27 per share, granted under a Stock Option Agreement with the
Company dated as of June 18, 1998 pursuant to the Directors Plan, are presently
exercisable.
35
There are no arrangements known to the Company the operation of which
may at a subsequent date result in a change of control of the Company.
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
Benjamin M. Polk is a partner in the law firm of Whitman Breed Abbott &
Morgan LLP, a law firm retained by the Company since 1992 and in the current
fiscal year.
Pursuant to the terms of a certain Assignment Agreement dated July 27,
1992 between FJC's predecessor and Hansen, the Company has agreed to nominate
and solicit proxies for the election to the Company's Board of Directors of one
of the trustees designated by the trustees of a certain trust (the "Trust")
formed pursuant to an Agreement of Trust dated July 27, 1992 for so long as the
Trust shall be in existence for the benefit of Hansen and FJC. The initial
designee of the Trust nominated to the Board was Anthony F. Kane who resigned
from the Board in June, 1993. No other designee has been nominated by the Trust.
Rodney C. Sacks is currently acting as the sole trustee of the Trust,
as FJC has failed to designate any person to act as Trustee. The Company and HBC
have agreed to indemnify Mr. Sacks and hold him harmless from any claims, loss,
liability or expense arising out of his acting as Trustee.
Harold C. Taber, Jr., who is a director of the Company and a consultant
to HBC, is indebted to the Company in the amount of $20,861 as of December 31,
1998.
During 1998 the Company purchased promotional items from IFM Group,
Inc. to a total value of $151,393. Rodney C. Sacks, together with members of his
family, own approximately 27% of the issued shares in that Company. Hilton H.
Schlosberg, together with members of his family, own approximately 43% of the
issued shares in that Company. The Company continues to purchase promotional
items from IFM Group, Inc. in 1999.
The preceding descriptions of agreements are qualified in their
entirety by reference to such agreements, which have been filed as exhibits to
this Report.
36
PART IV
ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON
FORM 8-K
(a) 1. Exhibits
See the Index to Exhibits included hereinafter.
2. Index to Financial Statements filed as part of this Report:
Independent Auditors' Report F-2
Consolidated Balance Sheets as of December 31, 1998 and 1997 F-3
Consolidated Statements of Income for the years ended
December 31, 1998, 1997 and 1996 F-4
Consolidated Statements of Comprehensive Income for the years
ended December 31, 1998, 1997 and 1996 F-5
Consolidated Statements of Shareholders' Equity for the years
ended December 31, 1998, 1997 and 1996 F-6
Consolidated Statements of Cash Flows for the years ended
December 31, 1998, 1997 and 1996 F-7
Notes to Consolidated Financial Statements for the years ended
December 31, 1998, 1997 and 1996 F-8
(b) Financial Statement Schedules
Valuation and Qualifying Accounts for the years ended
December 31, 1998, 1997 and 1996 F-20
(c) Reports on Form 8-K
None
37
SIGNATURES
Pursuant to the requirements of Sections 13 and 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.
HANSEN NATURAL CORPORATION
By: /s/ RODNEY C. SACKS Date: March 31, 1999
-------------------------
Rodney C. Sacks
Chairman of the Board
Pursuant to the requirements of the Securities Exchange Act of 1934,
this report has been signed below by the following persons on behalf of the
Registrant in the capacities and on the dates indicated.
Signature Title Date
/s/ RODNEY C. SACKS Chairman of the Board of Directors March 31, 1999
- ------------------------ and Chief Executive Officer
Rodney C. Sacks (Principal Executive Officer)
/s/ HILTON H. SCHLOSBERG Vice Chairman of the Board of March 31, 1999
- ------------------------ Directors, President, Chief
Hilton H. Schlosberg Operating Officer, Principal
Financial and Accounting Officer
and Secretary
/s/ BENJAMIN M. POLK Director March 31, 1999
- -----------------------
Benjamin M. Polk
/s/ NORMAN C. EPSTEIN Director March 31, 1999
- -----------------------
Norman C. Epstein
/s/ HAROLD C. TABER, JR. Director March 31, 1999
- ------------------------
Harold C. Taber, Jr.
/s/ MARK S. VIDERGAUZ Director March 31, 1999
- ------------------------
Mark S. Vidergauz
38
INDEX TO EXHIBITS
The following designated exhibits, as indicated below, are either filed
herewith or have heretofore been filed with the Securities and Exchange
Commission under the Securities Act of 1933 or the Securities Exchange Act of
1934 as indicated by footnote.
- ---------------- ---------------------------------------------------------------------------------------------
Exhibit No. Document Description
- ---------------- ---------------------------------------------------------------------------------------------
3(a) Certificate of Incorporation 1
- ---------------- ---------------------------------------------------------------------------------------------
3(b) Amendment to Certificate of Incorporation dated October 21, 1992. 2
- ---------------- ---------------------------------------------------------------------------------------------
3(c) By-Laws 2
- ---------------- ---------------------------------------------------------------------------------------------
10(c) Asset Purchase Agreement dated June 8, 1992 ("Asset Purchase Agreement"), by and among
Unipac Corporation ("Unipac"), Hansen Beverage Company ("Hansen"), California CoPackers
Corporation ("CoPackers"), South Pacific Beverages, Ltd. ("SPB"), Harold C. Taber, Jr.
("Taber"), Raimana Martin ("R. Martin"), Charles Martin ("C. Martin"), and Marcus I. Bender
("Bender"), and with respect to certain provisions, ERLY Industries, Inc. ("ERLY"), Bender
Consulting Incorporated ("Bender Consulting") and Black Pearl International, Ltd. ("Blank
Pear"). 2
- ---------------- ---------------------------------------------------------------------------------------------
10(d) First Amendment to Asset Purchase Agreement dated as of July 10, 1992. 2
- ---------------- ---------------------------------------------------------------------------------------------
10(e) Second Amendment to Asset Purchase Agreement dated as of July 16, 1992. 2
- ---------------- ---------------------------------------------------------------------------------------------
10(f) Third Amendment to Asset Purchase Agreement dated as of July 17, 1992. 2
- ---------------- ---------------------------------------------------------------------------------------------
10(g) Fourth Amendment to Asset Purchase Agreement dated as of July 24, 1992. 2
- ---------------- ---------------------------------------------------------------------------------------------
10(h) Subordinated Secured Promissory Note of Hansen in favor of ERLY dated July 27, 1992 in the
principal amount of $4,000,000. 2
- ---------------- ---------------------------------------------------------------------------------------------
10(i) Security Agreement dated July 27, 1992 by and between Hansen and ERLY. 2
- ---------------- ---------------------------------------------------------------------------------------------
10(j) Stock Option Agreement by and between SPB and Unipac dated July 27, 1992 for an option
price of $4.75 per share. 2
- ---------------- ---------------------------------------------------------------------------------------------
10(k) Stock Option Agreement by and between Taber and Unipac dated July 27, 1992 for an option
price of $4.75 per share. 2
- ---------------- ---------------------------------------------------------------------------------------------
10(l) Stock Option Agreement by and between CoPackers and Unipac dated July 27, 1992 for an
option price of $4.75 per share. 2
- ---------------- ---------------------------------------------------------------------------------------------
10(n) Stock Option Agreement by and between SPB and Unipac dated July 27, 1992 for an option
price of $2.50 per share. 2
- ---------------- ---------------------------------------------------------------------------------------------
10(o) Stock Option Agreement by and between CoPackers and Unipac dated July 27, 1992 for an
option price of $2.50 per share. 2
- ---------------- ---------------------------------------------------------------------------------------------
10(p) Assignment Agreement re: Trademarks by and between Hansen's Juices, Inc. ("FJC"), and
Hansen, dated July 27, 1992. 8
- ---------------- ---------------------------------------------------------------------------------------------
10(q) Assignment of Trademarks dated July 27, 1992 by FJC to Gary
Hansen, Anthony Kane and Burton S. Rosky, as trustees under
that certain trust agreement dated July 27, 1992 (the "Trust").
8
- ---------------- ---------------------------------------------------------------------------------------------
10(r) Assignment of License by CoPackers to Hansen dated as of July 27, 1992. 8
- ---------------- ---------------------------------------------------------------------------------------------
10(s) Employment Agreement between Hansen and Taber dated as of July 27, 1992. 3
- ---------------- ---------------------------------------------------------------------------------------------
10(t) Consulting Agreement by and between Hansen and Black Pearl dated July 27, 1992.3
- ---------------- ---------------------------------------------------------------------------------------------
10(u) Consulting Agreement by and between Hansen and C. Martin dated July 27, 1992. 3
- ---------------- ---------------------------------------------------------------------------------------------
10(w) Registration Rights Agreement by and among Unipac, SPB, CoPackers, Taber, Wedbush Morgan
Securities ("Wedbush"), Rodney C. Sacks, and Hilton H. Schlosberg, dated July 27, 1992. 3
- ---------------- ---------------------------------------------------------------------------------------------
10(z) Soda Side Letter Agreement dated June 8, 1992 by and among Unipac, Hansen, SPB, Black
Pearl, Tahiti Beverages, S.A.R.L., R. Martin and C. Martin. 4
- ---------------- ---------------------------------------------------------------------------------------------
10(bb) Hansen/Taber Agreement dated July 27, 1992 by and among Hansen and Taber. 8
- ---------------- ---------------------------------------------------------------------------------------------
10(cc) Other Beverage License Agreement dated July 27, 1992 by and between Hansen and the Trust. 8
- ---------------- ---------------------------------------------------------------------------------------------
10(dd) Non-Beverage License Agreement dated July 27, 1992 by and between Hansen and the Trust. 8
- ---------------- ---------------------------------------------------------------------------------------------
10(ee) Agreement of Trust dated July 27, 1992 by and among FJC and Hansen and Gary Hansen, Anthony
Kane and Burton S. Rosky. 8
39
- ---------------- ---------------------------------------------------------------------------------------------
10(ff) Carbonated Beverage License Agreement dated July 27, 1992 by and between Hansen and the
Trust. 8
- ---------------- ---------------------------------------------------------------------------------------------
10(gg) Royalty Sharing Agreement dated July 27, 1992 by and between Hansen and the Trust. 8
- ---------------- ---------------------------------------------------------------------------------------------
10(hh) Fresh Juices License Agreement dated as of July 27, 1992 by and between Hansen and the
Trust. 8
- ---------------- ---------------------------------------------------------------------------------------------
10(ii) Incentive Stock Option Agreement dated July 27, 1992 by and between Unipac and Taber at the
option price of $2.00 per share. 2
- ---------------- ---------------------------------------------------------------------------------------------
10(jj) CoPacking Agreement dated November 24, 1992 by and between Tropicana Products Sales, Inc.
and Hansen. 4
- ---------------- ---------------------------------------------------------------------------------------------
10(kk) Office Lease, dated December 16, 1992 by and between Lest C. Smull as Trustee, and his
Successors under Declaration of Trust for the Smull family, dated December 7, 1984 , and
Hansen. 5
- ---------------- ---------------------------------------------------------------------------------------------
10(ll) Stock Option Agreement dated as of June 15, 1992 by and between Unipac and Rodney C.
Sacks. 5
- ---------------- ---------------------------------------------------------------------------------------------
10(mm) Stock Option Agreement dated as of June 15, 1992 by and between Unipac and Hilton H.
Schlosberg. 5
- ---------------- ---------------------------------------------------------------------------------------------
10(nn) Stock Option Agreement dated as of February 14, 1995 between Hansen Natural Corporation and
Benjamin M. Polk. 7
- ---------------- ---------------------------------------------------------------------------------------------
10(oo) Stock Option Agreement dated as of February 14, 1995 between Hansen Natural Corporation and
Norman C. Epstein. 7
- ---------------- ---------------------------------------------------------------------------------------------
10(pp) Employment Agreement dated as of January 1, 1994 between Hansen Natural Corporation and
Hilton H. Schlosberg. 6
- ---------------- ---------------------------------------------------------------------------------------------
10(qq) Employment Agreement dated as of January 1, 1994 between Hansen Natural Corporation and
Rodney C. Sacks. 6
- ---------------- ---------------------------------------------------------------------------------------------
10(rr) Stock Option Agreement dated as of July 3, 1995 between Hansen Natural Corporation and
Rodney C. Sacks. 8
- ---------------- ---------------------------------------------------------------------------------------------
10(ss) Stock Option Agreement dated as of July 3, 1995 between Hansen Natural Corporation and
Hilton H. Schlosberg. 8
- ---------------- ---------------------------------------------------------------------------------------------
10(tt) Stock Option Agreement dated as of June 30, 1995 between Hansen Natural Corporation and
Harold C. Taber, Jr. 8
- ---------------- ---------------------------------------------------------------------------------------------
10(uu) Standard Industrial Lease Agreement dated as of April 25, 1997 between Hansen Beverage
Company and 27 Railroad Partnership L.P. 9
- ---------------- ---------------------------------------------------------------------------------------------
10(vv) Sublease Agreement dated as of April 25, 1997 between Hansen Beverage Company and U.S.
Continental Packaging, Inc. 9
- ---------------- ---------------------------------------------------------------------------------------------
10(ww) Packaging Agreement dated April 14, 1997 between Hansen Beverage Company and U.S.
Continental Packaging, Inc. 10
- ---------------- ---------------------------------------------------------------------------------------------
10(xx) Revolving Credit Loan and Security Agreement dated May 15, 1997 between Comerica Bank -
California and Hansen Beverage Company. 10
- ---------------- ---------------------------------------------------------------------------------------------
10(yy) Severance and Consulting Agreement dated as of June 20, 1997 by and among Hansen Beverage
Company, Hansen Natural Corporation and Harold C. Taber, Jr. 10
- ---------------- ---------------------------------------------------------------------------------------------
10(zz) Stock Option Agreement dated as of June 20, 1997 by and between Hansen Natural Corporation
and Harold C. Taber, Jr. 10
- ---------------- ---------------------------------------------------------------------------------------------
10 (aaa) Variable Rate Installment Note dated October 14, 1997 between Comerica Bank - California
and Hansen Beverage Company. 10
- ---------------- ---------------------------------------------------------------------------------------------
10 (bbb) Stock Option Agreement dated as of January 30, 1998 by and between Hansen Natural
Corporation and Rodney C. Sacks11
- ---------------- ---------------------------------------------------------------------------------------------
10 (ccc) Stock Option Agreement dated as of January 30, 1998 by and between Hansen Natural
Corporation and Hilton S. Schlosberg11
40
- ---------------- -------------------------------------------------------------------------------------------
10 (ddd) Warrant Agreement made as of April 23, 1998 by and between Hansen Natural Corporation
and Rick Dees12
- ---------------- -------------------------------------------------------------------------------------------
10 (eee) Modification to Revolving Credit Loan and Security
Agreement as of December 31, 1998 by and between Hansen
Beverage Company and Comerica Bank - California
- ---------------- -------------------------------------------------------------------------------------------
10 (fff) Employment Agreement as of January 1, 1999 by and between Hansen Natural Corporation and
Rodney C. Sacks
- ---------------- -------------------------------------------------------------------------------------------
10 (ggg) Employment Agreement as of January 1, 1999 by and between Hansen Natural Corporation and
Hilton S. Schlosberg
- ---------------- -------------------------------------------------------------------------------------------
10 (hhh) Stock Option Agreement dated as of February 2, 1999 by and between Hansen Natural
Corporation and Rodney C. Sacks
- ---------------- -------------------------------------------------------------------------------------------
10 (iii) Stock Option Agreement dated as of February 2, 1999 by and between Hansen Natural
Corporation and Hilton S. Schlosberg
- ---------------- -------------------------------------------------------------------------------------------
21 Subsidiaries 5
- ---------------- -------------------------------------------------------------------------------------------
23 Independent Auditors' Consent
- ---------------- -------------------------------------------------------------------------------------------
27 Financial Data Schedule
- ---------------- -------------------------------------------------------------------------------------------
1 Filed previously as an exhibit to the Registration Statement on Form S-3
(no. 33-35796) (the "Registration Statement").
2 Filed previously as an exhibit to the Company's proxy statement dated
October 21, 1992.
3 Filed previously as an exhibit to Form 8-K dated July 27, 1992.
4 Filed previously as an exhibit to Post-Effective Amendment No. 8 to
the Registration Statement.
5 Filed previously as an exhibit to Form 10-KSB for the year ended
December 31, 1992.
6 Filed previously as an exhibit to Form 10-KSB for the year ended
December 31, 1993.
7 Filed previously as an exhibit to Form 10-KSB for the year ended
December 31, 1994.
8 Filed previously as an exhibit to Form 10-K for the year ended
December 31, 1995.
9 Filed previously as an exhibit to From 10-Q for the period ended
June 30, 1997.
10 Filed previously as an exhibit to From 10-Q for the period ended
September 30, 1997.
11 Filed previously as an exhibit to From 10-Q for the period ended March 31,
1998.
12 Filed previously as an exhibit to From 10-Q for the period ended June 30,
1998.
41
INDEX TO FINANCIAL STATEMENTS AND FINANCIAL STATEMENT SCHEDULE
HANSEN NATURAL CORPORATION AND SUBSIDIARIES
Page
----
Independent Auditors' Report F-2
Consolidated Balance Sheets as of December 31, 1998 and 1997 F-3
Consolidated Statements of Income for the years ended
December 31, 1998, 1997 and 1996 F-4
Consolidated Statements of Comprehensive Income for the years ended
December 31, 1998, 1997 and 1996 F-5
Consolidated Statements of Shareholders' Equity for the years ended
December 31, 1998, 1997 and 1996 F-6
Consolidated Statements of Cash Flows for the years ended
December 31, 1998, 1997 and 1996 F-7
Notes to Consolidated Financial Statements for the years ended
December 31, 1998, 1997 and 1996 F-8
Valuation and Qualifying Accounts for the years ended
December 31, 1998, 1997 and 1996 F-20
F - 1
INDEPENDENT AUDITORS' REPORT
The Board of Directors and Shareholders
Hansen Natural Corporation
Corona, California
We have audited the accompanying consolidated balance sheets of Hansen Natural
Corporation and subsidiaries (the Company) as of December 31, 1998 and 1997, and
the related consolidated statements of income, comprehensive income,
shareholders' equity and cash flows for the years ended December 31, 1998, 1997
and 1996. Our audits also included the financial statement schedule listed in
Item 14. These consolidated financial statements and financial statement
schedule are the responsibility of the Company's management. Our responsibility
is to express an opinion on these consolidated financial statements and
financial statement schedule based on our audits.
We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
In our opinion, such consolidated financial statements present fairly, in all
material respects, the financial position of Hansen Natural Corporation and
subsidiaries as of December 31, 1998 and 1997, and the consolidated results of
their operations and cash flows for the years ended December 31, 1998, 1997 and
1996 in conformity with generally accepted accounting principles. Also, in our
opinion, such financial statement schedule, when considered in relation to the
consolidated financial statements taken as a whole, presents fairly, in all
material respects, the information set forth therein.
/s/ DELOITTE AND TOUCHE LLP
Costa Mesa, California
March 23, 1999
except for Note 7, as to which the date is March 29, 1999
F - 2
HANSEN NATURAL CORPORATION AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
AS OF DECEMBER 31, 1998, 1997 AND 1996
- ---------------------------------------------------------------------------------------------------------------------------------
1998 1997
---- ----
ASSETS
CURRENT ASSETS:
Cash and cash equivalents $ 3,806,089 $ 395,231
Accounts receivable (net of allowance for doubtful
accounts, sales returns and cash discounts of $378,641
in 1998 and $315,629 in 1997 and promotional allowances
of $1,608,123 in 1998 and $1,067,749 in 1997) 1,827,544 1,541,731
Inventories, net (Note 3) 5,211,077 3,915,983
Prepaid expenses and other current assets (Note 4) 244,318 214,468
------------ ------------
11,089,028 6,067,413
PROPERTY AND EQUIPMENT, net (Note 5) 601,523 412,496
INTANGIBLE AND OTHER ASSETS:
Trademark license and trademarks (net of accumulated amortization
of $2,687,462 in 1998 and $2,390,878 in 1997) 10,003,417 10,208,116
Note receivable from director 20,861 60,252
Deposits and other assets 211,903 185,082
------------ ------------
10,236,181 10,453,450
------------ ------------
$21,926,732 $16,933,359
============ ============
LIABILITIES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES:
Accounts payable $ 1,870,253 $ 2,195,200
Accrued liabilities 403,864 488,807
Accrued compensation 476,001 322,114
Current portion of long-term debt (Note 7) 2,072,818 520,835
Income taxes payable (Note 9) 1,269,185 37,800
------------ ------------
Total current liabilities 6,092,121 3,564,756
LONG-TERM DEBT, less current portion (Note 7) 1,334,967 3,407,824
DEFERRED INCOME TAX LIABILITY (Note 9) 557,461
COMMITMENTS AND CONTINGENCIES (Note 8)
SHAREHOLDERS' EQUITY: (Note 10)
Common stock - $.005 par value; 30,000,000 shares
authorized; 9,911,905 and 9,130,869 shares issued
and outstanding in 1998 and 1997, respectively 49,560 45,654
Additional paid-in capital 11,207,765 10,858,315
Retained earnings (accumulated deficit) 2,752,099 (875,949)
Foreign currency translation adjustment (67,241) (67,241)
------------ ------------
Total shareholders' equity 13,942,183 9,960,779
------------ ------------
$21,926,732 $16,933,359
============ ============
See accompanying notes to consolidated financial statements.
F - 3
HANSEN NATURAL CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF INCOME
FOR THE YEARS ENDED DECEMBER 31, 1998, 1997 AND 1996
- ------------------------------------------------------------------------------------------------------------------------------------
1998 1997 1996
---- ---- ----
NET SALES $ 53,866,294 $ 43,057,064 $ 35,565,485
COST OF SALES 27,332,028 25,222,881 21,671,064
------------------ ------------------ ------------------
GROSS PROFIT 26,534,266 17,834,183 13,894,421
OPERATING EXPENSES:
Selling, general and administrative 20,217,818 15,452,188 12,524,850
Amortization of trademark license and trademarks 296,584 301,238 396,755
Other expenses 60,000 198,848 295,869
------------------ ------------------ ------------------
Total operating expenses 20,574,402 15,952,274 13,217,474
------------------ ------------------ ------------------
OPERATING INCOME 5,959,864 1,881,909 676,947
NONOPERATING EXPENSE (INCOME):
Interest and financing expense 387,446 525,294 585,733
Interest income (72,352) (3,481) (8,919)
Other expense (income)(Note 11) 14,719 69,745 (259,433)
------------------ ------------------ ------------------
Net nonoperating expense 329,813 591,558 317,381
------------------ ------------------ ------------------
INCOME BEFORE PROVISION
FOR INCOME TAXES 5,630,051 1,290,351 359,566
PROVISION FOR INCOME TAXES (Note 9) 2,066,922 40,200 2,400
------------------ ------------------ ------------------
NET INCOME $ 3,563,129 $ 1,250,151 $ 357,166
================== ================== ==================
NET INCOME PER COMMON SHARE:
Basic $ 0.38 $ 0.14 $ 0.04
================== ================== ==================
Diluted $ 0.34 $ 0.13 $ 0.04
================== ================== ==================
NUMBER OF COMMON SHARES USED
IN PER SHARE COMPUTATIONS:
Basic 9,386,688 9,125,630 9,122,868
================== ================== ==================
Diluted 10,430,727 9,288,642 9,159,415
================== ================== ==================
See accompanying notes to consolidated financial statements.
F - 4
HANSEN NATURAL CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
FOR THE YEARS ENDED DECEMBER 31, 1998, 1997 AND 1996
- ------------------------------------------------------------------------------------------------------------------------------------
1998 1997 1996
---- ---- ----
NET INCOME, as reported $ 3,563,129 $ 1,250,151 $ 357,166
Compensation expense related to issuance of
nonqualified stock options 64,919
Foreign currency translation adjustment (127,823) 24,370
================== ================== ==============
COMPREHENSIVE INCOME $ 3,628,048 $ 1,122,328 $ 381,536
================== ================== ==============
See accompanying notes to consolidated financial statements.
F - 5
HANSEN NATURAL CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
FOR THE YEARS ENDED DECEMBER 31, 1998, 1997 AND 1996
- ------------------------------------------------------------------------------------------------------------------------------------
Retained Foreign
Common stock Additional earnings currency Total
------------------------------ paid-in (accumulated translation shareholders'
Shares Amount capital deficit) adjustment equity
-------------- -------------- ---------------- ------------------ -------------- -------------
Balance,
January 1, 1997 9,122,868 $ 45,614 $ 10,847,355 $ (2,126,100) $ 60,582 $ 8,827,451
Issuance of common stock 8,001 40 10,960 11,000
Foreign currency translation
adjustment (127,823) (127,823)
Net income 1,250,151 1,250,151
-------------- -------------- ---------------- ------------------ -------------- -------------
Balance,
December 31, 1997 9,130,869 45,654 10,858,315 (875,949) (67,241) 9,960,779
Issuance of common stock 781,036 3,906 72,051 75,957
Compensation expense related to
issuance of nonqualified
stock options (Note 10) 64,919 64,919
Reduction of tax liability in
connection with the exercise
of certain stock options 277,399 277,399
Net income 3,563,129 3,563,129
-------------- -------------- ---------------- ------------------ -------------- -------------
Balance,
December 31, 1998 9,911,905 $ 49,560 $ 11,207,765 $ 2,752,099 $ (67,241) $ 13,942,183
============== ============== ================ ================== ============== =============
See accompanying notes to consolidated financial statements.
F - 6
HANSEN NATURAL CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
FOR THE YEARS ENDED DECEMBER 31, 1998, 1997 AND 1996
- --------------------------------------------------------------------------------------------------------------------------------
1998 1997 1996
---- ---- ----
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income $ 3,563,129 $ 1,250,151 $ 357,166
Adjustments to reconcile net income to
net cash provided by operating activities:
Amortization of trademark license and trademarks 296,584 301,238 396,755
Depreciation and other amortization 246,494 270,114 249,035
Loss on disposal of plant and equipment 317 69,745
Compensation expense related to issuance of stock options 64,919
Deferred income taxes 557,461
Effect on cash of changes in operating assets and liabilities:
Accounts receivable (285,813) (589,521) 784,928
Inventories (1,295,094) (804,859) 9,395
Prepaid expenses and other current assets (29,850) 117,401 155,638
Accounts payable (324,947) 56,150 (1,243,715)
Accrued liabilities (84,943) 360,177 38,504
Accrued compensation 153,887 250,142 6,139
Income taxes payable 1,508,784 37,800
---------------- ---------------- ---------------
Net cash provided by operating activities 4,370,928 1,318,538 753,845
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchase of property and equipment (435,838) (186,570) (97,650)
Proceeds from sale of property and equipment 37,945 61,893
Increase in trademark license and trademarks (91,885) (50,209) (61,847)
Decrease in note receivable from director 39,391 1,918 3,730
(Increase)decrease in deposits and other assets (26,821) 218,271 40,150
---------------- ---------------- ---------------
Net cash (used in) provided by investing activities (515,153) 21,355 (53,724)
CASH FLOWS FROM FINANCING ACTIVITIES:
Decrease in short-term borrowings (893,429) (580,906)
Increase in long-term debt 14,546
Principal payments on long-term debt (520,874) (135,887) (44,570)
Issuance of common stock 75,957 11,000
---------------- ---------------- ---------------
Net cash used in financing activities (444,917) (1,003,770) (625,476)
EFFECT OF EXCHANGE RATE CHANGES ON CASH - (127,823) 24,370
---------------- ---------------- ---------------
NET INCREASE IN CASH 3,410,858 208,300 99,015
CASH AND CASH EQUIVALENTS, beginning of year 395,231 186,931 87,916
================ ================ ===============
CASH AND CASH EQUIVALENTS, end of year $ 3,806,089 $ 395,231 $ 186,931
================ ================ ===============
---------------- ---------------- ---------------
SUPPLEMENTAL INFORMATION Cash paid during the year for:
Interest $ 372,256 $ 375,821 $ 459,182
================ ================ ===============
Income taxes $ 2,400 $ 2,400 $ 2,400
================ ================ ===============
NONCASH TRANSACTIONS:
During 1998, the Company reduced its tax liability and increased
additional paid in capital in the amount of $277,399 in connection
with the exercise of certain stock options.
During 1998, the Company issued 554,732 shares of common stock to two
officers in connection with a net exercise of options to purchase
725,000 shares of common stock.
During 1998, the Company issued 138,900 shares of common stock to
employees in connection with a net exercise of options to purchase
99,167 shares of common stock.
During 1998, the Company issued 71,137 shares of common stock to a
non-employee in connection with a net exercise of options to purchase
100,000 shares of common stock.
See accompanying notes to consolidated financial statements.
F - 7
HANSEN NATURAL CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
- --------------------------------------------------------------------------------
FOR THE YEARS ENDED DECEMBER 31, 1998, 1997 AND 1996
1. ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Organization - Hansen Natural Corporation (the "Company" or "Hansen")
was incorporated in Delaware on April 25, 1990. The Company owns all of
the issued and outstanding common stock of CVI Ventures, Inc. ("CVI"),
which was incorporated in Delaware on April 30, 1990. CVI is currently
inactive. The Company also owns all of the issued and outstanding
common stock of Hansen Beverage Company ("HBC"), which was incorporated
in Delaware on June 8, 1992. HBC owns all of the issued and outstanding
ordinary shares of Hansen Beverage Company (UK) Limited ("HBC (UK)"),
which ceased operating activities at the end of 1997 and is in the
process of being deregistered in the United Kingdom.
The Company is a holding company and carries on no operating business
except through its direct wholly owned subsidiary, HBC. HBC conducts
all of the Company's operating business and generates all of the
Company's operating revenues. References herein to "Hansen" or the
"Company" when used to describe the operating business of the Company
are references to the business of HBC unless otherwise indicated.
Nature of Operations - Hansen is engaged in the business of marketing,
selling and distributing so-called "alternative" beverage category
sodas, fruit juices, fruit juice Smoothies, non-carbonated
ready-to-drink iced teas, lemonades, juice cocktails, "functional"
drinks and still water under the Hansen's(R) Natural brand name
primarily in certain Western states as well as other states, the United
Kingdom, and on a limited basis, in other countries outside the United
States.
Principles of Consolidation - The accompanying consolidated financial
statements include the accounts of Hansen and its wholly owned
subsidiaries, CVI and HBC and, up until December 31, 1997, HBC's wholly
owned subsidiary HBC (UK), since their date of incorporation. All
intercompany balances and transactions have been eliminated in
consolidation (Note 2).
Reclassifications - Certain reclassifications have been made in the
consolidated financial statements to conform to the 1998 presentation.
Translation of Foreign Currencies - Assets and liabilities of the
Company's United Kingdom subsidiary for the years 1997 and 1996 are
translated into U.S. dollars at year-end rates of exchange, and income
and expenses are translated at average rates during the respective
years. The functional currency of the subsidiary is the pound sterling;
therefore, translation gains or losses are recorded as a separate
component of shareholders' equity (Note 2).
Cash and Cash Equivalents - The Company considers certificates of
deposit with original maturities of three months or less to be cash
equivalents.
Inventories - Inventories are valued at the lower of first-in,
first-out (FIFO) cost or market value (net realizable value).
Property, Plant and Equipment - Property, plant and equipment are
stated at cost. Depreciation of furniture, fixtures, equipment and
vehicles is based on their estimated useful lives (three to five years)
and is calculated using the straight-line method. Amortization of
leasehold improvements is based on the lesser of their estimated useful
lives or the terms of the related leases and is calculated using the
straight-line method.
F - 8
Trademark License and Trademarks - Trademark license represents the
Company's license to use certain Hansen(R) brand names. Trademarks
represent expenditures incurred to trademark other branded names. Prior
to the third quarter of 1996, trademark license and trademarks were
being amortized over 25 years using the straight-line method.
Management periodically evaluates whether there has been any impairment
of the trademark license or trademarks based on an analysis of
applicable undiscounted expected future cash flows. During the third
quarter of 1996, the estimated life of the Company's trademark license
and trademarks was changed from 25 years to 40 years to more closely
conform such useful life with that used by other branded beverage
companies. The effect of such change in accounting estimate is (i) a
reduction in amortization of trademark license and trademarks of
$211,000 for 1998, $203,000 for 1997 and $101,000 for 1996 and (ii) an
increase in net income of $.02 per share on a diluted basis for both
1998 and 1997, and $.01 per share on a diluted basis for the year 1996.
Long-Lived Assets - The Company accounts for the impairment and
disposition of long-lived assets in accordance with Statement of
Financial Accounting Standard ("SFAS") No. 121, Accounting for the
Impairment of Long-Lived Assets and for Long-Lived Assets to Be
Disposed Of. In accordance with SFAS No. 121, long-lived assets to be
held are reviewed for events or changes in circumstances that indicate
that their carrying value may not be recoverable. The Company
periodically reviews the carrying value of long-lived assets to
determine whether or not impairment to such value has occurred. As of
December 31, 1998, management does not believe that the Company's
long-lived assets have been impaired.
Revenue Recognition - The Company records revenue at the time the
related products are shipped. Adequate provision against net sales has
been made for estimated returns, allowances and cash discounts.
Advertising - The Company accounts for advertising production costs by
expensing such production costs the first time the related advertising
takes place. Advertising expenses included in selling and general
expenses amount to $4.3 million in 1998, $2.9 million in 1997 and $1.5
million in 1996. In addition, the Company supports its customers
(including distributors) with promotional allowances, portion of which
are utilized for indirect advertising by them. Promotional allowances
amounted to $5.6 million in 1998, $4.0 million in 1997 and $3.6 million
in 1996.
Net Income Per Common Share - In accordance with SFAS No. 128, Earnings
per Share, net income per common share, on a basic and diluted basis,
is presented for all periods. Basic net income per share is computed by
dividing net income by the weighted average number of common shares
outstanding. Diluted net income per share is computed by dividing net
income by the weighted average number of common and dilutive common
equivalent shares outstanding, if dilutive. Weighted average common
equivalent shares include stock options using the treasury stock
method.
Concentration Risk - Certain of the Company's products utilize
components from a limited number of sources. A disruption in production
of such components could significantly affect the Company's revenues
from those products, as alternative sources of such components may not
be available at commercially reasonable rates or within a reasonably
short time period. The Company is taking steps to secure the
availability of alternative sources of such components, to minimize the
risk of any disruption in production.
Credit Risk - The Company sells its products nationally, primarily to
retailers and beverage distributors. The Company performs ongoing
credit evaluations of its customers and generally does not require
collateral. The Company maintains reserves for potential credit losses,
and such losses have been within management's expectations.
F - 9
Fair Value of Financial Instruments - SFAS No. 107, Disclosures about
Fair Value of Financial Instruments, requires management to disclose
the estimated fair value of certain assets and liabilities defined by
SFAS No. 107 as financial instruments. At December 31, 1998, management
believes that the carrying amount of cash accounts receivable and
accounts payable approximate fair value because of the short maturity
of these financial instruments. Long-term debt bears interest at a rate
comparable to the prime rate; therefore, management believes the
carrying amount for the outstanding borrowings at December 31, 1998,
approximates fair value.
Use of Estimates - The preparation of the consolidated financial
statements in conformity with generally accepted accounting principles
requires management to make estimates and assumptions that affect the
reported amounts of assets and liabilities and disclosure of contingent
assets and liabilities at the date of the financial statements and the
reported amounts of revenues and expenses during the reporting period.
Actual results could differ from those estimates.
New Accounting Pronouncements - The Company has adopted SFAS No. 130,
Reporting Comprehensive Income, for the year ended December 31, 1998.
SFAS No. 130 establishes standards for the reporting and display of
comprehensive income. Components of comprehensive income may include,
among other items, foreign currency translation adjustments,
compensation expense related to issuance of nonqualified stock options,
minimum pension liability adjustments, and unrealized gains and losses
on marketable securities classified as available-for-sale.
The Company has adopted SFAS No. 131, Disclosures About Segments of an
Enterprise and Related Information. In accordance with SFAS No. 131,
the Company has determined that it has only one operating segment but
manages its business by distribution channel through a warehouse and
distributor function. The percentages of the Company's sales
represented by each of those functions over the past three years is set
out in Note 12.
In June 1998, the Financial Accounting Standards Board issued SFAS No.
133, Accounting for Derivative Instruments and Hedging Activities,
which the Company is required to adopt effective in its fiscal year
2000. SFAS No. 133 will require the Company to record all derivatives
on the balance sheet at fair value. The Company does not currently
engage in hedging activities but will continue to evaluate the effects
of adopting SFAS No. 133. The Company will adopt SFAS No. 133 in its
fiscal year 2000.
2. REORGANIZATION OF UNITED KINGDOM OPERATIONS
Sales in the United Kingdom were lower than anticipated during 1997;
and, as a consequence, the Company's foreign subsidiary, HBC (UK)
ceased operating activities at the end of 1997 and is in the process of
being deregistered. Beginning in 1998, the Company dealt with its
distributor in the United Kingdom from its corporate offices in
California to export all products sold by it to such distributor from
the United States.
3. INVENTORIES
Inventories consist of the following at December 31:
1998 1997
---- ----
Raw materials $1,815,040 $ 875,884
Finished goods 3,664,270 3,423,326
---------------- --------------
5,479,310 4,299,210
Less inventory reserves (268,233) (383,227)
---------------- --------------
$5,211,077 $3,915,983
================ ==============
F - 10
4. PREPAID EXPENSES AND OTHER CURRENT ASSETS
In January 1994, the Company entered into an agreement with a barter
company for the exchange of certain inventory for future advertising
and marketing credits. The Company assigned a value of $490,000 to
these credits based on the net realizable value of the inventory
exchanged. As of December 31, 1997, advertising and marketing credits
totaled $265,000. Although such credits remain available for use by the
Company through January 2002, management was unable to estimate their
remaining net realizable value at December 31, 1997, and fully expensed
such advertising and marketing credits.
5. PROPERTY, PLANT AND EQUIPMENT
Property, plant and equipment consist of the following at December 31:
1998 1997
---- ----
Leasehold improvements $ 55,305 $ 54,203
Furniture and office equipment 523,650 332,817
Equipment and vehicles 826,599 656,391
-------------- -----------
1,405,554 1,043,411
Less accumulated depreciation (804,031) (630,915)
============= ===========
$ 601,523 $ 412,496
============= ===========
6. SHORT-TERM BORROWINGS
In 1997, HBC obtained a credit facility from Comerica Bank-California
("Comerica") consisting of a revolving line of credit of up to $3
million in aggregate at any time outstanding and a term loan of up to
$4 million, as more fully described in Note 7. The utilization of the
revolving line of credit by the Company is dependent upon certain
levels of eligible accounts receivable and inventory. The revolving
line of credit is secured by substantially all of HBC's assets,
including accounts receivable, inventory, trademark licenses and
trademarks, and certain equipment. The initial use of proceeds under
the revolving line of credit was to refinance HBC's previous line of
credit. As of December 31, 1998, no amounts were outstanding under the
revolving line of credit. The revolving line of credit is renewable on
May 1, 2000.
7. LONG-TERM DEBT
As discussed in Note 6 above, HBC obtained a credit facility from
Comerica consisting of a term loan of up to $4 million or such lesser
amount as was necessary to retire a note executed by the Company in
favor of ERLY Industries, Inc. ("ERLY") in the principal sum of $4
million (the "Note"). The full amount due under the Note was paid
during November 1997. The term loan will mature in October 2002 and
requires variable monthly payments of principal and interest which
escalate over time plus payments of a portion of HBC's adjusted cash
flow, from year to year. The interest rate payable on the term loan is
1.5% above the bank's base rate (7.75% as of December 31, 1998). For
the year ended December 31, 1998, the payment due Comerica on April 1,
1999, pursuant to HBC's adjusted cash flow for such year, was computed
to be $1,451,449, which was paid in full as of March 29, 1999.
The term loan contains quarterly and annual financial covenants
requiring the Company to maintain certain financial ratios and maintain
certain levels of net worth. The term loan also contains certain
nonfinancial covenants. At both December 31, 1998 and 1997,
respectively, the Company was in compliance with all covenants.
F - 11
Long-term debt consists of the following at December 31:
1998 1997
---- ----
Note payable to Comerica, collateralized by substantially all of HBC's
assets, payable in variable amounts of principle and interest which
escalate over time, and additional payments of a portion of HBC's
adjusted cash flow, from year to year, at an effective interest rate of
9.25% and 10% as of December 31, 1998 and 1997, respectively, due in
October 2002.
$3,399,996 $ 3,916,666
Other 7,789 11,993
---------------- ----------------
3,407,785 3,928,659
Less: current portion of long-term debt (2,072,818) ( 520,835)
================ ================
$1,334,967 $ 3,407,824
================ ================
Long-term debt is payable as follows:
Year ending December 31:
1999 $2,072,818
2000 719,750
2001 615,217
================
$3,407,785
================
Interest expense amounted to $368,896, $488,388, and $498,413, for the
years ended December 31, 1998, 1997 and 1996.
8. COMMITMENTS AND CONTINGENCIES
Operating Leases - Hansen's warehouse facility and corporate offices
are leased for a period of 89 months commencing on September 19, 1997,
when the Company occupied the warehouse facilities. On March 1, 1998,
the corporate offices of the Company were relocated to such premises in
Corona, California. This lease and certain equipment under non
cancelable operating leases expire through 2005. Rent expenses related
to the Corona facility and other non-cancelable equipment leases
amounted to $369,000, $157,000, and $119,000 for the years ended
December 31, 1998, 1997 and 1996, respectively.
Future minimum rental payments under such leases referred to above are
as follows:
Year ending December 31:
1999 $ 350,000
2000 361,000
2001 367,000
2002 369,000
2003 377,000
Thereafter 414,000
==========
$2,238,000
===========
F - 12
Employment and Consulting Agreements - The Company entered into an
employment agreement with Rodney C. Sacks dated as of January 1, 1994,
pursuant to which Mr. Sacks renders services to the Company as its
Chairman and Chief Executive Officer, and entered into an employment
agreement with Hilton H. Schlosberg dated as of January 1, 1994,
pursuant to which Mr. Schlosberg renders services to the Company as its
Vice Chairman, President and Chief Financial Officer for an annual base
salary of $170,000 each, subject to adjustments annually, plus an
annual bonus in an amount determined at the discretion of the Board of
Directors and certain fringe benefits, both of which agreements
terminate on December 31, 1998. For the years ended December 31, 1998,
1997, and 1996, Mr. Sacks agreed to a temporary reduction of his annual
base salary to $160,000, $160,000 and $135,000, respectively. For the
years ended December 31, 1998, 1997, and 1996, Mr. Schlosberg agreed to
a temporary reduction of his annual base salary to $160,000, $158,030
and $127,500, respectively.
The Company also entered into employment agreements dated as of January
1, 1999, with Messrs. Sacks and Schlosberg pursuant to which each of
them will continue with their current responsibilities and authority
and that each of their annual base salaries will be increased to
$180,000, for the twelve-month period ending December 31, 1999, and
increasing by a minimum of 8% for each subsequent twelve-month period
during the employment period, plus an annual bonus in an amount
determined at the discretion of the Board of Directors and certain
fringe benefits for the period commencing January 1, 1999 and ending
December 31, 2003. After such date, such agreements provide for
automatic annual renewals unless written notice is delivered to each of
them by June 30, 2003, or any subsequent June 30 thereafter.
Effective June 30, 1997, Mr. Taber elected to retire and terminated his
employment agreement with HBC and entered into a Severance and
Consulting Agreement with the Company and HBC (the "Consulting
Agreement") pursuant to which, among other matters, HBC agreed to
retain Mr. Taber as a consultant for a period of two years at a fixed
monthly fee of $5,000. In terms of the Consulting Agreement, Mr.
Taber's existing Stock Option Agreement dated as of June 30, 1995, was
terminated and substituted with a new Stock Option Agreement dated as
of June 20, 1997 (the "Replacement Stock Option Agreement") between the
parties. Under the terms of the Replacement Stock Option Agreement, Mr.
Taber was granted options to purchase 100,000 shares of the Company's
common stock, outside the Company's stock option plans (Note 10),
exercisable until June 30, 1999, at $1.38 per share. Mr. Taber remains
a director of the Company. In addition, other than with respect to
certain restrictive covenants, Mr. Taber agreed to repay amounts owed
by him to HBC under a certain promissory note by offsetting amounts
owed under the note against accrued and unpaid base pay payable under
Mr. Taber's employment agreement and amounts payable under the
Consulting Agreement, beginning January 1, 1998.
Supplier Arrangements - During 1998, the Company entered into an
arrangement with one of its copackers, pursuant to which certain
modifications were made to that copacker's equipment to enable it to
produce certain products on behalf of the Company. In consideration
thereof, the Company agreed to pack a minimum number of cases of
products over a four-year period. Should the Company fail to pack the
agreed minimum number of cases of products over such period, the
Company will be liable to reimburse the copacker for a proportionate
share of the cost thereof based on such shortfall. Based on the volume
levels achieved by the Company in the past and its expected volume
levels, the Company does not believe that it will incur any liability
in connection with the above arrangement.
F - 13
During March 1999, the Company entered into an arrangement with its
glass supplier pursuant to which its glass supplier agreed to install a
shrink sleeve-labeling machine at its plant to facilitate the
pre-labeling of its glass bottles at the point of manufacture. In
consideration thereof, the Company agreed to have a minimum quantity of
such labels applied to its glass bottles over a four-year period.
Should the Company fail to have the agreed minimum quantity of labels
applied over such period, the Company will be liable to compensate its
supplier for a proportionate share of the cost thereof based on such
shortfall. Based on estimated volume levels, the Company does not
believe that it will incur any liability in connection with this
arrangement.
Purchase Commitments - As of December 31, 1998, the Company had open
purchase commitments for certain raw materials of approximately
$307,000.
9. INCOME TAXES
The Company accounts for income taxes under the provision of SFAS No.
109, Accounting for Income Taxes. This statement requires the
recognition of deferred tax assets and liabilities for the future
consequences of events that have been recognized in the Company's
financial statements or tax returns. Measurement of the deferred items
is based on enacted tax laws. In the event the future consequences of
differences between financial reporting bases and tax bases of the
Company's assets and liabilities result in a deferred tax asset, SFAS
No. 109 requires an evaluation of the probability of being able to
realize the future benefits indicated by such asset. A valuation
allowance related to a deferred tax asset is recorded when it is more
likely than not that some portion or all of the deferred tax asset will
not be realized.
Components of the income tax provision are as follows:
Year Ended December 31,
1998 1997 1996
Current income taxes:
Federal $1,180,688 $ - $ -
State 328,773 40,200 2,400
================= ================= =================
1,509,461 40,200 2,400
================= ================= =================
Deferred income taxes:
Federal 675,528 (89,215) 693,174
State 159,813 (38,435) 64,685
Less change in valuation allowance (277,880) 127,650 (757,859)
================= ================= =================
557,461 - -
================= ================= =================
$2,066,922 $ 40,200 $ 2,400
================= ================= =================
The differences between the income tax provision that would result from
applying the 34% federal statutory rate to income (loss) before
provision for income taxes and the reported provision for income taxes
are as follows:
Year Ended December 31,
1998 1997 1996
Income tax provision using the
statutory rate $1,914,217 $ 438,719 $ 122,252
State taxes, net of federal tax benefit 295,272 40,200 2,400
Change in utilization of certain net
operating losses 106,718
Permanent differences 6,318
Effect of foreign corporation (520,678) 69,386
Other 22,277 (45,691) 10,618
Change in valuation allowance (277,880) 127,650 (202,256)
================= ================ =================
$2,066,922 $ 40,200 $ 2,400
================= ================ =================
F - 14
Major components of the Company's deferred taxes at December 31 are as follows:
Year Ended December 31,
1998 1997 1996
Net operating loss carryforwards -
Non-Separate Return Loss Year Limitation
("SRLY") $ $ 653,290 $ 603,222
Net operating loss carryforwards - SRLY 101,160 32,149
Net operating loss carryforwards - state 107,021 88,960
Reserves for returns 79,311 61,730 60,533
Reserves for bad debts 56,657 28,860 30,310
Reserves for obsolescence 114,911 161,967 52,195
Capitalization of inventory costs 34,272 25,980 17,320
State franchise tax 141,000 (31,383) (38,310)
Accrued compensation 203,919 139,474 31,164
Amortization of trademark license (1,161,652) (920,997) (678,146)
Depreciation (25,879) (49,223) (49,168)
---------------- ---------------- ----------------
(557,461) 277,879 150,229
Less valuation allowance -- (277,879) (150,229)
================ ================ ================
$ (557,461) $ - $ -
================ ================ ================
During the year ended December 31, 1997, the operations of the
Company's foreign subsidiary, HBC (UK), ceased (Note 2). In connection
therewith, certain intercompany balances were forgiven resulting in
income to the foreign subsidiary. HBC (UK)'s prior year's net operating
loss carryforwards were utilized to fully reduce the taxable income of
HBC (UK).
10. STOCK OPTIONS AND WARRANTS
The Company has two stock option plans: the Employee Stock Option Plan
("the Plan") and the Outside Directors Stock Option Plan ("Directors
Plan").
The Plan provides for the granting of options to purchase not more than
2,000,000 shares of Hansen common stock to key employees of the Company
and its subsidiaries. Stock options are exercisable at such time and in
such amounts as determined by the Compensation Committee of the Board
of Directors of the Company up to a ten-year period after their date of
grant, and no options may be granted after July 1, 2001. The option
price will not be less than the fair market value at the date of grant.
As of December 31, 1998, options to purchase 1,717,800 shares of Hansen
common stock had been granted under the Plan, net of options that have
expired, and options to purchase 282,200 shares of Hansen common stock
remained available for grant under the Plan (Note 15).
The Directors' Plan provides for the grant of options to purchase up to
100,000 shares of common stock of the Company to directors of the
Company who are not and have not been employed by or acted as
consultants to the Company and its subsidiaries or affiliates and who
are not and have not been nominated to the Board of Directors of the
Company pursuant to a contractual arrangement. On the date of the
annual meeting of shareholders, at which an eligible director is
initially elected, each eligible director is entitled to receive a
one-time grant of an option to purchase 6,000 shares (12,000 shares if
the director is serving on a committee of the Board) of the Company's
common stock, exercisable one-third each on the first, second and third
anniversary of the date of grant; provided, however, that options
granted as of February 14, 1995, are exercisable 66 2/3% on the date of
grant and 100% on July 8, 1995; provided, further, that all options
F - 15
held by an eligible director become fully and immediately exercisable
upon a change in control of the Company. Options granted under the
Directors Plan that are not exercised generally expire ten years after
the date of grant. Option grants may be made under the Directors Plan
for ten years from the effective date of the Directors Plan. The
Directors Plan is a "formula" plan so that a non-employee director's
participation in the Directors Plan does not affect his status as a
"disinterested person" (as defined in Rule 16b-3 under the Securities
Exchange Act of 1934). As of December 31, 1998, options to purchase
36,000 shares of Hansen common stock had been granted under the
Directors Plan and options to purchase 64,000 shares of Hansen common
stock remain available for grant.
Information regarding the Plan and the Directors Plan is as follows:
1998 1997 1996
---- ---- ----
Weighted Weighted Weighted
average average average
exercise exercise exercise
Shares price Shares price Shares price
--------------- ------------- --------------- ------------- ------------- -------------
Options outstanding,
beginning of year 1,475,500 $1.34 1,332,000 $1.37 1,245,400 $1.44
Options granted 297,500 $2.04 370,500 $1.10 135,000 $.79
Options exercised (919,900) $1.49 - -
Options canceled or expired (19,200) $1.11 (227,000) $1.11 (48,400) $1.38
--------------- ------------- --------------- ------------- ------------- -------------
Options outstanding,
end of year 833,900 $1.49 1,475,500 $1.34 1,332,000 $1.37
=============== =============== =============
Option price range $.72 to $.72 to $.72 to
end of year $4.50 $1.79 $1.79
The Company has adopted the disclosure-only provisions of SFAS No. 123,
Accounting for Stock-Based Compensation. Accordingly, no compensation
cost has been recognized for the stock option plans. The impact of
stock options granted prior to 1995 has been excluded from the pro
forma calculation; accordingly, the 1998, 1997 and 1996 pro forma
adjustments are not indicative of future period pro forma adjustments,
when the calculation may apply to all applicable stock options. Had
compensation cost for the Company's option plans been determined based
on the fair value at the grant date for awards in the years 1996
through 1998 consistent with the provisions of SFAS No. 123, the
Company's net income and net income per common share would have been
reduced to the pro forma amounts indicated below:
1998 1997 1996
---- ---- ----
Net income, as reported $3,563,129 $1,250,151 $357,166
Net income, pro forma $3,383,375 $1,121,473 $ 49,819
Net income per common share,
as reported
Basic $.38 $.14 $.04
Diluted $.34 $.13 $.04
Net income per common share,
pro forma
Basic $.36 $.12 $.01
Diluted $.32 $.12 $.01
F - 16
The fair value of each option grant is estimated on the date of grant
using the Black-Scholes option-pricing model with the following
weighted-average assumptions used for grants in:
Risk-Free
Dividend Expected Interest
Yield Volatility Rate Expected Lives
1998 0% 72% 5.2% 4 years
1997 0% 43% 6.0% 3 years
1996 0% 81% 5.5% 2 years
The Company has granted warrants to various non-employees to purchase
shares of Hansen common stock. Such warrants vest in various increments
over an eighteen-month to three-year period. For the year ended
December 31, 1998, compensation expense recorded for such warrants
totaled $64,919 based on the fair value of such warrants using the
Black-Scholes option-pricing model with the following weighted-average
assumptions: dividend yield, 0%; expected volatility, 61%; risk-free
interest rate, 6%; and expected life, 36 months.
Information regarding non-employee stock options is as follows:
1998 1997 1996
---- ---- ----
Weighted Weighted Weighted
average average average
exercise exercise exercise
Shares price Shares price Shares price
--------------- ------------- --------------- ------------- ------------- -------------
Options outstanding,
beginning of year 145,000 $ 1.42 812,500 $ 3.57 812,500 $ 3.61
Options granted 180,000 2.48 100,000 1.38 15,000 1.50
Options exercised (100,000) 1.38 -- --
Options canceled or expired -- (767,500) 3.69 (15,000) 3.69
--------------- --------------- --------------
Options outstanding,
end of year 225,000 $ 2.29 145,000 $ 1.42 812,500 $ 3.57
=============== =============== =============
Option price range, $1.50 to $1.38 to $1.50 to
end of year $ 3.75 $1.50 $ 3.69
The following table summarizes information about fixed-price stock
options and warrants outstanding at December 31, 1998:
Options Outstanding Options Exercisable
------------------------------------------------------- ---------------------------------
Weighted
Number average Weighted average Number Weighted
outstanding at remaining exercise exercisable at average
Range of exercise December 31, 1998 contractual life price December 31, 1998 exercise
prices Price
----------------------- ------------------ ----------------- ------------------ ------------------ --------------
$.72 to $ 1.13 366,000 4 $1.01 62,800 $.96
$ 1.25 to $ 1.38 38,200 2 $1.38 34,400 $1.38
$ 1.50 to $ 1.59 340,700 4 $1.58 223,500 $1.58
$ 1.72 to $ 2.50 270,500 3 $2.26 58,498 $2.39
$ 3.75 to $ 4.50 47,000 5 $4.14 3,330 $3.75
================== ==================
$.72 to $ 4.50 1,062,400 382,528
================== ==================
F - 17
11. OTHER EXPENSE (INCOME)
In connection with the acquisition of the Hansen business, the Company
was assigned a promissory note made by Hawaiian Water Partners in the
original principal amount of $310,027 plus interest thereon and certain
additional principal amounts. The note was secured by the proceeds, if
any, of a lawsuit. The collectibility of this note was dependent on the
outcome of that lawsuit and, consequently, the Company fully reserved
against this asset. Following a judgment in the lawsuit, a settlement
was reached among the plaintiff, defendant and competing claimants to
the proceeds from the lawsuit. Under the terms of the settlement, the
Company was to receive a total of $616,000, plus interest. In 1995, the
reserve against the note was reduced to $270,000, and the Company
recorded $346,000 in other income. Following receipt of the remaining
proceeds during 1996, the remaining reserve against the note was
eliminated. In connection therewith, $233,000 was recorded in other
income during 1996, net of $37,000 of attorney's fees incurred in
connection with the settlement, which constituted the full extent of
recovery under this note.
12. MAJOR CUSTOMERS AND SEGMENTATION
One customer accounted for 27% of the Company's sales for the year
ended December 31, 1998. Two customers accounted for 29% and 11%,
respectively, of the Company's sales for the year ended December 31,
1997. Two customers accounted for 26% and 13%, respectively, of the
Company's sales for the year ended December 31, 1996. A decision by any
of these major customers to decrease the amount purchased from the
Company or to cease carrying the Company's products could have a
material adverse effect on the Company's financial condition and
results of operations.
The Company has determined that it has only one operating segment but
manages its business by distribution channel through a warehouse and
distributor function. The percentages of the Company's sales
represented by each of those functions over the past three years is set
out in the table below.
1998 1997 1996
---- ---- ----
Warehouse 67% 80% 84%
Distributor 32% 19% 15%
Export 1% 1% 1%
13. LEGAL PROCEEDINGS
The second stage of the trial in HBC's action against ERLY in the
Superior Court for the State of California was held in July 1997 for
the sole purpose of determining the amount of HBC's damages, if any,
resulting from ERLY's breach of certain rights of first refusal
provisions contained in HBC's subordinated secured promissory note in
the principal amount of $4 million in favor of ERLY. In November 1997,
the court held that HBC had not suffered any damages as a result of
ERLY's breach of the note. HBC has filed an appeal against that
judgment. A motion was made by ERLY for the costs of such action to be
awarded in its favor, which was dismissed by the court. ERLY has filed
a cross appeal on that issue. The full amount due under the note to
ERLY was paid in November 1997 with the proceeds of a term loan
obtained by the Company from Comerica Bank - California. During 1998,
ERLY filed for bankruptcy and the appeal was consequently stayed by
law. The Company has filed a claim against ERLY but has received no
response from the trustee and is consequently unaware whether the
trustee intends to accept the claim or pursue the appeal. The ultimate
outcome of this matter cannot presently be predicted.
F - 18
Towards the end of 1998, the Company together with the trustee of the
Hansen Trust commenced arbitration proceedings against The Fresh Juice
Company of California, Inc. ("FJC"), the former trustees of the Trust
and a company called Hansen Juice Creations, LLC, ("Creations") in
which the Company and the trustee claim (i) that certain acts of the
former trustees of the Trust constitute breach of trust; (ii) a certain
agreement purportedly entered into between the former trustees of the
trust and Creations, is, in whole or in part, void or terminable by the
Trust; (iii) certain acts of Creations constitute infringement of the
Hansen's trademark and certain acts of FJC constitute contributory
infringement of the Hansen's trademarks. The Company and the trustee
seek damages and injunctive relief against FJC and Creations. It is
expected that such proceedings will be completed before the end of
1999. The Company does not believe that the outcome of such proceedings
will materially affect the Company.
Except as described above, there are no material pending legal
proceedings to which the Company or any of its subsidiaries is a party
or to which any of the properties is subject, other than ordinary
routine litigation incidental to the Company's business.
14. RELATED PARTY
A director of the Company is a partner in a law firm that serves as
counsel to the Company. Expenses incurred to such firm in connection
with services rendered to the Company during 1998, 1997 and 1996 were
$173,673, $186,033 and $238,069, respectively.
A director of the Company has been a consultant to the Company since
July 1997. Expenses incurred to such director in connection with
consulting services rendered to the Company during 1998 and 1997 were
$60,000 and $ 30,000 respectively.
Two directors of the Company are principal owners of a company that
provides promotional materials to the Company. Expenses incurred to
such Company in connection with promotional materials purchased in 1998
amounted to $151,393.
In connection with a net exercise of options to purchase 725,000 shares
of the Company's common stock, during 1998, the Company issued 554,732
shares of common stock to two officers of the Company, who are also
directors and shareholders of the Company.
15. SUBSEQUENT EVENT
On January 4, 1999, the Board of Directors of the Company adopted a
resolution to amend the Plan to provide that the aggregate number of
shares of common stock issuable upon the exercise of options granted
under the Plan shall be increased from 2,000,000 shares to 3,000,000
shares. Such amendment is subject to approval by the stockholders of
the Company at the next annual meeting of stockholders.
Subsequent to year-end, the Company granted options to certain
employees to purchase 356,000 shares of Hansen common stock under the
Plan at an exercise price of $4.25 per share.
F - 19
HANSEN NATURAL CORPORATION AND SUBSIDIARIES
VALUATION AND QUALIFYING ACCOUNTS
FOR THE YEARS ENDED DECEMBER 31, 1998, 1997 AND 1996
- -------------------------------------------------------------------------------------------------------------------
Balance at
beginning of Charged to costs Balance at end
Description period and expenses Deductions of period
- ------------------- ------------------ --------------------- ----------------- ------------------
Allowance for doubtful accounts, sales returns and cash discounts:
1998 $ 315,629 1,432,404 (1,369,392) $ 378,641
1997 $ 234,749 1,090,929 (1,010,049) $ 315,629
1996 $ 422,831 937,502 (1,125,584) $ 234,749
Promotional allowances:
1998 $1,067,749 5,584,000 (5,043,626) $1,608,123
1997 $ 926,045 4,034,845 (3,893,141) $1,067,749
1996 $ 782,034 3,915,447 (3,771,436) $ 926,045
Inventory reserves:
1998 $ 383,227 4,027 ( 119,021) $ 268,233
1997 $ 120,543 253,514 9,170 $ 383,227
1996 $ 200,000 ( 57,997) ( 21,460) $ 120,543
F - 20