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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-K


[ X ] Annual Report Pursuant to Section 13 or
15(d) of the Securities Exchange Act of
1934 (No Fee Required)

For The Fiscal Year Ended January 29, 2000
----------------
or

[ ] Transition Report Pursuant to Section 13
or 15(d) of the Securities Exchange Act
of 1934 (No Fee Required)

For the transition period from _________ to _________

Commission File Number 1-09100

Gottschalks Inc.
______________________________________________________
(Exact name of Registrant as specified in
its charter)

Delaware 77-0159791
__________________________________________________________
(State or other jurisdiction of (IRS Employer
incorporation or organization) Identification No.)

7 River Park Place East, Fresno, CA 93720
(Address of principal executive offices) (Zip code)

Registrant's telephone no., including area code:
(559) 434-4800

Securities registered pursuant to Section 12(b) of
the Act:

Name of each exchange
Title of Each Class on which registered

Common Stock, $.01 par value New York Stock Exchange
Pacific Stock Exchange

Securities registered pursuant to Section 12(g) of
the Act: None

Indicate by check mark whether the Registrant; (1)
has filed all reports required to be filed by
Section 13 or 15(d) of the Securities Exchange Act
of 1934 during the preceding 12 months (or for such
shorter period that the Registrant was required to
file such reports); and (2) has been subject to
such filing requirements for the past 90 days.
Yes X No

Indicate by check mark if disclosure of delinquent
filers pursuant to Item 405 of Regulation S-K is
not contained herein, and will not be contained, to
the best of the Registrant's knowledge, in
definitive proxy or information statements
incorporated by reference in Part III of this Form
10-K or any amendment to this Form 10-K. [ X ]

The aggregate market value of the voting stock held
by non-affiliates of the Registrant as of March 31,
2000:
Common Stock, $.01 par value: $38,237,000

On March 31, 2000 the Registrant had outstanding
12,596,837 shares of Common Stock.

Documents Incorporated By Reference: Portions of
the Registrant's definitive proxy statement with
respect to its Annual Stockholders' Meeting
scheduled to be held on June 22, 2000, which will
be filed pursuant to Regulation 14A, are
incorporated by reference into Part III of this
Form 10-K.


INDEX

PART I
PAGE NO.
Item 1. Business............................................ 1
Item 2. Properties.......................................... 14
Item 3. Legal Proceedings................................... 18
Item 4. Submission of Matters to a Vote of
Security Holders.................................... 18

PART II

Item 5. Market for Registrant's Common Stock and Related
Stockholder Matters................................. 18
Item 6. Selected Financial Data............................. 19
Item 7. Management's Discussion and Analysis of Results of
Operations and Financial Condition.................. 22
Item 7A. Quantitative and Qualitative Disclosures About
Market Risk......................................... 37
Item 8. Financial Statements and Supplementary Data......... 38
Item 9. Changes in and Disagreements with Accountants on
Auditing and Financial Disclosures.................. 38

PART III

Item 10. Directors and Executive Officers of the
Registrant.......................................... 38
Item 11. Executive Compensation.............................. 40
Item 12. Security Ownership of Certain Beneficial Owners
and Management...................................... 40
Item 13. Certain Relationships and Related Transactions...... 40

PART IV

Item 14. Exhibits, Financial Statement Schedule and Reports
on Form 8-K......................................... 40

Signatures.................................................... 90



PART I

Item 1. BUSINESS

GENERAL

Gottschalks Inc. is a regional
department and specialty store chain based in
Fresno, California. The Company currently
operates forty-two full-line department
stores, including thirty-two "Gottschalks"
stores located throughout California, and in
Oregon, Washington and Nevada, and ten
"Harris/Gottschalks" stores located in the
Southern California area. The Company also
operates twenty "Gottschalks" and "Village
East" specialty apparel stores. (1). In fiscal
1999, the Company's sales totaled $539.4
million, a 13.1% increase from fiscal 1998
sales of $476.9 million. (2)

Gottschalks and Harris/Gottschalks
department stores typically offer a wide range
of moderate to better brand-name and private-
label merchandise, including men's, women's,
junior's and children's apparel; cosmetics,
shoes, fine jewelry and accessories; and home
furnishings including china, housewares,
domestics, small electric appliances and
furniture (in selected locations). The
majority of the Company's department stores
range from 50,000 to 150,000 in gross square
feet, and are generally anchor tenants of
regional shopping malls or strip centers.
Village East specialty stores, which offer
apparel for larger women, are located in the
same mall in which a Company department store
is located, or as a separate department within
some of the Company's larger stores. The
Company services all of its stores, including
its store locations outside California, from a
420,000 square foot distribution facility
centrally located in Madera, California.

The Company has operated
continuously for 96 years since it was founded
by Emil Gottschalk in 1904. The Company
initially offered its stock to the public in
1986, and most of its growth has occurred
since then. The Company is incorporated in the
state of Delaware.

Gottschalks Inc. has one wholly-
owned subsidiary, Gottschalks Credit
Receivables Corporation ("GCRC"). GCRC is a
qualified special purpose entity which was
formed in 1994 in connection with a
receivables securitization program. (See Note
3 to the Consolidated Financial Statements.)
_________________________

(1) The Company's specialty apparel sales
represent 3.7% of total fiscal 1999 sales.

(2) Total sales do not include leased
department sales totaling $29.0 million in
fiscal 1999 and $40.2 million in fiscal 1998.
Including leased department sales, total sales
in the Company's owned and leased departments
were $568.4 million in fiscal 1999 and $517.1
million in 1998.


BUSINESS ACQUISITIONS

Recent Developments.
On April 24, 2000, the Company entered into a
definitive asset purchase agreement with
Lamonts Apparel, Inc. ("Lamonts"), providing
for the Company to acquire all of Lamont's
department store leases and fixtures and
equipment. Lamonts is a Northwest-based
regional department store chain currently
operating thirty-eight department stores, with
twenty-three located in the state of
Washington, seven in Alaska, five in Idaho,
two in Oregon and one in Utah. Lamonts stores
generally carry an assortment of moderately
priced brand-name fashion apparel, accessories
and merchandise for the home. Lamonts filed a
voluntary petition for reorganization under
Chapter 11 of the Bankruptcy Code in January
2000, and the purchase is subject to approval
by the Bankruptcy Court. If approved, the
transaction is expected to close in late July
2000.

On August 20, 1998, the Company
acquired substantially all of the assets and
assumed certain liabilities of The Harris
Company ("Harris"), a wholly-owned subsidiary
of El Corte Ingles ("ECU") of Spain. Harris
operated nine full-line department stores
located in the Southern California area. As
planned, the Company closed one of the
acquired stores on January 31, 1999. The
Company operates the acquired stores as
"Harris/Gottschalks" stores. The Company also
converted two of its existing Gottschalks
department stores located in close proximity
to the acquired stores to Harris/Gottschalks
stores, bringing the total number of stores
operated as Harris/Gottschalks stores to ten
as of January 28, 2000. As a result of the
acquisition, Harris became a significant
stockholder of the Company. The Company also
leases three of the Harris/Gottschalks
locations from ECI. (See Note 2 to the
Consolidated Financial Statements).

OPERATING STRATEGY

Merchandising Strategy. The
Company's merchandising strategy is directed
at offering and promoting nationally
advertised, brand-name merchandise recognized
by its customers for style and value. Brand-
name merchandise is complemented with
offerings of private-label and other higher
and budget-priced merchandise. Brand-name
apparel, shoe, cosmetic and accessory lines
carried by the Company include Estee Lauder,
Lancome, Clinique, Chanel, Dooney & Bourke,
Nine West, Liz Claiborne, Carole Little,
Calvin Klein, Ralph Lauren (Polo and Chaps),
Guess, Nautica, Karen Kane, Tommy Hilfiger,
Esprit, Evan Picone, Haggar, Koret and Levi
Strauss. Brand-name merchandise carried for
the home includes Lenox, Krups, Calphalon,
Royal Velvet, Ralph Lauren, Tommy Hilfiger,
KitchenAid and Samsonite. The Company also
purchases merchandise from numerous other
suppliers. In no instance did purchases from
any single vendor amount to more than 5% of
the Company's net purchases in fiscal 1999. In
the Company's stores, brand-name merchandise
is prominently displayed, often using vendor
supplied fixtures and signage. The Company's
merchandising activities are conducted
centrally from its corporate offices in
Fresno, California.

The Company's merchandise mix as a
percentage of total sales is reflected in the
following table:




Fiscal Years
1999 1998 1997 1996 1995

Women's Apparel 26.6% 27.0% 27.2% 26.3% 25.9%
Cosmetics, Shoes
& Accessories(1) 22.2 19.0 17.8 17.5 17.2
Men's Apparel 13.7 14.0 14.0 14.5 14.3
Junior's and Children's
Apparel 10.3 10.1 10.5 10.7 10.9
Shoes, Fine Jewelry
& Other Leased
Departments(1) 5.1 7.7 7.8 7.8 7.4
Home 22.1 22.2 22.7 23.2 24.3

Total Sales (2) 100.0% 100.0% 100.0% 100.0% 100.0%
_____________________



(1) The increase in cosmetics, shoe and
accessory sales from fiscal 1998 to 1999, and
the corresponding decrease in leased
department sales, is primarily due to the
conversion of the shoe departments in twenty-
eight Gottschalks department stores from
leased departments to owned departments on
August 1, 1999. Prior to August 1, 1999, these
shoe departments were operated by an
independent lessee. The shoe departments in
the eight acquired Harris/Gottschalks
locations have been operated as owned
departments since the acquisition of those
stores in August 1998. The shoe departments in
the other two Harris/Gottschalks locations
were converted from leased to owned
departments in February 1999.

(2) Pursuant to Staff Accounting
Bulletin ("SAB") No. 101,
"Revenue Recognition in
Financial Statements", sales
amounts reported in the
Company's consolidated income
statements do not include sales
applicable to leased
departments. Leased department
sales are included in the table
above, however, in order to
facilitate an understanding of
the Company's sales relative to
its selling square footage.

Store Location and Expansion
Strategy. The Company's stores are located
primarily in diverse, growing, non-major
metropolitan areas in the western United
States. Management believes the Company has a
competitive advantage in offering moderate to
better brand-name merchandise and a high level
of service to customers in secondary markets
where there is strong demand and fewer
competitors offering such merchandise. The
Company has historically avoided expansion
into major metropolitan areas which are well
served by the Company's larger competitors.
Some of the Company's stores located in
California are in agricultural areas and cater
to mature customers with above average levels
of disposable income.

Most of the Company's department
stores are anchor tenants of regional shopping
malls. Other anchor tenants in the malls
generally complement the Company's goods with
a mixture of competing and non-competing
merchandise, and serve to increase customer
foot traffic within the mall. In recent years,
the Company has also opened new stores in
strategically located strip centers. With new
regional shopping mall construction on the
decline, management believes the Company has a
competitive advantage in being willing to
accommodate diverse locations into its
operation that may not be desired by its
larger competitors that adopt a more
standardized approach to expansion.

The Company generally seeks to open
two new department stores per year, although
more stores may be opened in any given year if
it is believed to be financially attractive to
the Company. As part of its expansion
strategy, the Company may also pursue
selective strategic acquisitions. (See Part I,
Item I, "Business Acquisitions Recent
Developments".) The Company has also continued
to invest in the renovation and refixturing of
its existing store locations in an attempt to
maintain and improve market share in those
market areas. Store renovation projects can
range from updating decor and improving in-
store lighting, fixturing, wall merchandising
and signage, to more extensive remodeling and
expansion projects. The Company sometimes
receives reimbursement from mall owners and
vendors for certain of its new store
construction costs and costs associated with
the renovation and refixturing of existing
store locations. Such contributions have
enhanced the Company's ability to enter into
attractive market areas that are consistent
with the Company's long-term expansion plans.

The following tables present
selected data related to the Company's stores
for the fiscal years indicated:





Stores open at Fiscal Years
year-end: 1999 1998 1997 1996 1995
---- ---- ---- ---- ----

Department stores 42 40(1) 34 32 31
Specialty stores (2) 20 22 25 27 29
-- -- -- -- --
TOTAL 62 62 59 59 60
== == == == ==

Gross store square
footage (in thousands):

Department stores 4,377 4,301 3,391 3,175 2,878
Specialty stores 77 83 94 101 106
----- ----- ----- ----- -----
TOTAL 4,454 4,384 3,485 3,276 2,984
===== ===== ===== ===== =====
_______________________________



(1) The Company acquired nine
stores from Harris in August 1998,
Cosing one of the stores acquired on
January 31, 1999, as planned. Two of
the stores acquired are located in
malls with pre-existing Gottschalks
locations. The Company combines
separate locations within the same
mall for the purpose of determining
the total number of stores being
operated, resulting in a net
addition of six department stores in
fiscal 1998.

(2) The Company has continued
to close certain free-standing
Village East
stores as their leases expire and
incorporate those stores as separate
departments into nearby Gottschalks
department stores. Sales generated
by these departments are combined
with total specialty store sales for
reporting purposes.

As of the end of fiscal 1999, the
Company operated thirty-eight department
stores in California, two in Nevada and one
each in Oregon and Washington. Following is a
summary of the Company's department store
locations, by store size:





# of
stores
open
------
Larger than 200,000 gross square feet 3
150,000 - 199,000 gross square feet 7
100,000 - 149,999 gross square feet 8
50,000 - 99,000 gross square feet 19
25,000 - 49,000 gross square feet 5
---
TOTAL 42
===


Sales Promotion Strategy. The
Company's sales promotion strategy is based on
a multi-media approach, using newspapers,
television, radio, direct mail and catalogs to
highlight seasonal promotions, selected brand-
name merchandise and frequent storewide sales
events. Advertising efforts are focused on
communicating branded merchandise offered by
the Company, and the high levels of quality,
value and customer service available in the
Company's stores. In its efforts to improve
the effectiveness of its advertising
expenditures, the Company uses data captured
through its proprietary credit card and third
party credit cards to develop segmented
advertising and promotional events targeted at
specific customers who have established
purchasing patterns for certain brands,
departments or store locations.

The Company's sales promotion
strategy also focuses on special events such
as fashion shows, bridal shows and wardrobing
seminars in its stores and in the communities
in which they are located to convey fashion
trends to its customers. The Company receives
reimbursement for certain of its promotional
activities from some of its vendors.

The Company offers selected
merchandise, a complete Bridal Registry
service, and other general corporate
information on the World Wide Web at
http://www.gottschalks.com, and sells
merchandise through its mail order department.

Customer Service. Management
believes one way the Company can differentiate
itself from its competitors is to provide a
consistently high level of customer service.
The Company has a "Four Star" customer service
program, designed to continually emphasize and
reward high standards of customer service in
the Company's stores. Sales associates are
encouraged to keep notebooks of customers'
names, clothing sizes, birthdays, and major
purchases and to telephone customers about
promotional sales and send thank-you notes and
other greetings to their customers during
their normal working hours. Product seminars
and other training programs are frequently
conducted in the Company's stores and its
corporate headquarters to ensure that sales
associates will be able to provide useful
product information to customers. The Company
also offers opportunities for management
training and leadership classes for those
associates identified for promotion within the
Company. Various financial incentives are
offered to the Company's sales associates for
reaching sales performance goals.

In addition to providing a high
level of personal sales assistance, management
believes that well-stocked stores, a liberal
return and exchange policy, frequent sales
promotions and a conveniently located and
attractive shopping environment enhance the
customers' shopping experience and increase
customer loyalty. Management also believes
that maintaining appropriate staffing levels
in its stores, particularly at peak selling
periods, is essential for providing a high
level of customer service.

Distribution of Merchandise. The
Company's 420,000 square foot distribution
center is centrally located in Madera,
California and serves all of the Company's
store locations, including its store locations
outside California. The distribution center
presently has the capacity to process
merchandise for up to fifty-five department
store locations, but was designed to provide
for the future growth of the Company and the
expansion of its capacity beyond that amount.

The Company currently receives
substantially all of its merchandise at the
distribution center and makes daily
distributions to the stores. The Company has
continued to focus on the adoption of new
technology and operational best practices at
its distribution center with the goals of
receiving, processing and distributing
merchandise to stores at a faster rate and at
a lower cost per unit. The Company's
logistical system, installed in fiscal 1998,
has reduced the manual handling of a large
percentage of incoming merchandise, and
through the use of "cross docking" techniques,
enables the Company to process merchandise
through the distribution center and to the
stores in minutes and hours as compared to
several days in the past. Currently,
approximately 56% of merchandise is processed
using cross-docking techniques. In addition,
over 90% of merchandise received by the
Company is shipped by vendors which provide
the Company with an advance shipping notice
("ASN"), which is an electronic document
transmitted by a vendor that details the
contents of each carton in route to the
distribution center. These vendors ship only
floor-ready merchandise which arrives on
approved hangers pre-tagged with universal
product code ("UPC") tickets, a bar coded
price label containing item numbers, retail
prices and other information that can be
electronically translated into the Company's
inventory systems. The Company also has formal
guidelines for vendors with respect to
shipping, receiving and invoicing for
merchandise. Vendors that do not comply with
the guidelines for shipping merchandise using
ASN's and in floor-ready status are charged
specified fees depending upon the degree of
non-compliance. Such fees are intended to
offset higher costs associated with the
processing of such merchandise.

The Company is presently evaluating
several alternatives for the expansion of its
distribution center in the event the proposed
acquisition of Lamonts is approved. The
Company currently expects it will receive and
process merchandise for the Lamonts stores at
the Lamonts' distribution center, which is
located in Kent, Washington, and managed by an
independent operator. (See "Business
Acquisitions Recent Developments.")

Private-Label Credit Card. The
Company issues its own credit card, which
management believes enhances the Company's
ability to generate and retain market
acceptance and increase its sales and other
revenues. As described more fully in Note 3 to
the Consolidated Financial Statements, the
Company sells its customer credit card
receivables to its wholly-owned subsidiary,
GCRC, on an ongoing basis in connection with a
receivables securitization program. The
Company has continued to service and
administer the receivables under the program.

The following table represents a
summary of information related to the
Company's credit card receivable portfolio for
the fiscal years indicated:




Fiscal Years
1999 1998 1997 1996 1995
----- ----- ---- ---- -----
(In thousands of dollars)

Average credit
card receivables

serviced (1) $79,125 $69,143 $64,612 $64,162 $62,492

Service charge income 15,482 13,431 11,618 10,493 10,937

Credit sales as a
% of total sales 44.2% 43.1% 43.7% 43.1% 43.6%

_______________________



(1) Includes receivables
sold, the retained interest in
receivables sold, and other
receivables, all of which are
serviced by the Company.


The Company has a variety of credit-
related programs which management believes
have improved customer service and have
increased service charge revenues. Such
programs include:

- an "Instant Credit" program,
through which successful credit
applicants receive a discount
ranging from 10% to 50%
(depending on the results of
the Instant Credit scratch-off
card) on the first day's
purchases made with the
Company's credit card;

- a "55-Plus" charge account
program, which offers
additional merchandise and
service discounts to customers
55 years of age and older;

- "Gold Card" and "55-Plus Gold
Card" programs, which offer
special services at a discount
for customers who have a
minimum net spending history on
their charge accounts of $1,000
per year; and

- The "Gottschalks Rewards"
program, which offers an annual
rebate certificate for up to 5%
of annual credit purchases on
the Company's credit card (up
to a maximum of $10,000 of
annual purchases) which can be
applied towards future
purchases of merchandise.

As of March 31, 2000, the Company
had approximately 650,000 active credit card
holders. Management believes holders of the
Company's credit card typically buy more
merchandise from the Company than other
customers.

Competition and Seasonality. See
Part I, Item I, "Risk Factors -- Competition"
and "Risk Factors -- Seasonality and Weather".

Employees. As of January 29, 2000,
the Company had 6,550 employees, including
1,950 employees working part-time (less than
20 hours per week on a regular basis). The
Company hires additional temporary employees
and increases the hours of part-time employees
during seasonal peak selling periods. None of
the Company's employees are covered by a
collective bargaining agreement. Management
considers its employee relations to be good.

Executive Officers of the
Registrant. Information relating to the
Company's executive officers is included in
Part III, Item 10 of this report and is
incorporated herein by reference.

FORWARD-LOOKING STATEMENTS

This Form 10-K contains certain
"forward-looking statements" regarding
activities, developments and conditions that
the Company anticipates may occur or exist in
the future relating to things such as:

- revenues and earnings;
- savings or synergies from
acquisitions;
- future capital expenditures;
- its expansion strategy;
- the impact of sales promotions
and customer service programs on
- consumer spending;
the utilization of consumer
credit programs.


Such forward-looking statements can be
identified by words such as: "believes",
"anticipates", "expects", "intends", "seeks",
"may", "will" and "estimates". The Company
bases its forward-looking statements on its
current views and assumptions. As a result,
those statements are subject to risks and
uncertainties that could cause actual results
to differ materially from those predicted.
Some of the factors that could cause the
Company's results to differ from those
predicted include the following risk factors.
The following list of important factors is not
exclusive and the Company does not undertake
to revise any forward-looking statement to
reflect events or circumstances that occur
after the statement is made.

RISK FACTORS

General Economic and Market
Conditions. The Company's stores are located
primarily in non-major metropolitan and
agricultural areas in the western United
States. A substantial portion of the stores
are located in California. The Company's
success depends upon consumer spending, which
may be materially and adversely affected by
any of the following events or conditions:

- a downturn in the national
economy or in the California
economy;
- a downturn in the local economies
where the stores are located;
- a decline in consumer confidence;
- an increase in interest rates;
- inflation or deflation;
- consumer credit availability;
- consumer debt levels;
- tax rates and policy; and
unemployment trends.

Seasonality and Weather. Seasonal
influences affect the Company's sales and
profits. The Company experiences its highest
levels of sales and profits during the
Christmas selling months of November and
December, and, to a lesser extent, during the
Easter holiday and Back-to-School seasons.
The Company has increased working capital
needs prior to the Christmas season to carry
significantly higher inventory levels and
generally increases its selling staff levels
to meet anticipated demands. Any substantial
decrease in sales during its traditional peak
selling periods could materially adversely
impact the Company's business, financial
condition and results of operations. Factors
that could cause results to vary include:

- the timing and level of sales
promotions;
- the weather;
- fashion trends;
- local unemployment levels; and
the overall health of the
national and local economies.

The Company depends on normal
weather patterns across its markets.
Historically, unusual weather patterns have
significantly impacted its business.

Consumer Trends. The Company's
success partially depends on its ability to
anticipate and respond to changing consumer
preferences and fashion trends in a timely
manner. However, it is difficult to predict
what merchandise consumers will demand,
particularly merchandise that is trend driven.
Failure to accurately predict constantly
changing consumer tastes, preferences and
spending patterns could adversely affect short
and long term results.

Expansion Strategy - Future Growth
and Recent Acquisitions. The Company's
expansion strategy involves remodeling and
expanding existing stores and acquiring or
opening new stores. The successful
implementation of such expansion plans
(including any potential acquisitions) depends
upon many factors, including the ability of
the Company to:

- identify, negotiate, finance,
obtain, construct, lease or
refurbish suitable store sites;
- hire, train and retain qualified
personnel; and
- integrate new stores into
existing information systems and
operations.

The Company cannot guarantee that it
will achieve its targets for remodeling or
expanding existing stores or for opening new
stores, or that such stores will operate
profitably when opened or acquired. If the
Company fails to effectively implement its
expansion strategy, it could materially and
adversely affect the Company's business,
financial condition and results of operations.

Competition. The retail business is
highly competitive. The Company's primary
competitors include national, regional and
local chain department and specialty stores,
general merchandise stores, discount and off-
price retailers and outlet malls. Increased
use and acceptance of the internet and other
home shopping formats also creates increased
competition. Some of these competitors offer
similar or better branded merchandise and have
greater financial resources to purchase larger
quantities of merchandise at lower prices.
The Company's success in counteracting these
competitive pressures depends on its ability
to:

- offer merchandise which reflects
the different regional and
local needs of its customers;
- differentiate and market itself
as a home-town, locally-oriented
store (as opposed to its more
- nationally focused competitors);
and continue to shift its
merchandise mix to a higher
proportion of better branded
merchandise.

Existing or new competitors,
however, may begin to carry such brand-name
merchandise or increase their offering of
better quality merchandise which may
negatively impact the Company's business,
financial condition and results of operations.

Vendor Relations. The Company
believes its close relationships with its key
vendors enhance its ability to purchase brand-
name merchandise at competitive prices. If
the Company loses key vendor support, is
unable to participate in group purchasing
activities or its vendors withdraw brand-name
merchandise, it could have a material adverse
effect on the Company's business, financial
condition and results of operations. The
Company cannot guarantee that it will be able
to acquire brand-name merchandise at
competitive prices or on competitive terms in
the future.

Leverage and Restrictive Covenants.
Due to the level of the Company's
indebtedness, any material adverse development
affecting the Company could significantly
limit its ability to withstand competitive
pressures and adverse economic conditions,
take advantage of expansion opportunities or
to meet its obligations as they become due.
The Company's existing debt agreements impose
operating and financial restrictions that
limit the Company's ability to make dividend
payments and grant liens, among other matters.

Interest Rate Risk. The Company's
borrowings under its revolving line of credit
facility bear a variable interest rate. If
interest rates increase significantly, the
Company's financial results could be
materially adversely affected. See Item 7A,
"Quantitative and Qualitative Disclosures
About Market Risk."

Consumer Credit Risks. The
Company's private-label credit card
facilitates sales and generates additional
revenue from credit card fees. Changes in
credit card use, default rates or in the laws
regulating the granting or servicing of credit
(including late fees and finance charges
applied to outstanding balances) could
materially adversely affect the Company's
business, financial condition and results of
operations. In addition, the Company cannot
guarantee that the credit card programs it has
implemented will increase or maintain customer
spending.

Securitization of Accounts
Receivable. The Company securitizes the
receivables generated under its private-label
credit card. Under the securitization program,
the Company sells such receivables to a wholly-
owned, special purpose entity which issues
securities representing interests in the
receivables to investors. The Company cannot
guarantee that it will continue to generate
receivables by credit card holders at the same
rate, or that it will establish new credit
card accounts at the rate it has in the past.
Any material decline in the generation of
receivables or in the rate of cardholder
payments on accounts could have a material
adverse effect on the Company's financial
condition and results of operations.

Dependence on Key Personnel. The
Company's success depends to a large extent on
its executive management team. The loss of the
services of certain of its executives could
have a material adverse effect on the Company.
The Company cannot guarantee that it will be
able to retain such key personnel or attract
additional qualified members to its management
team in the future.

Labor Conditions. The Company
depends on attracting and retaining a large
number of qualified employees to maintain and
increase sales and to execute its customer
service programs. Many of the employees are
in entry level or part-time positions with
historically high levels of turnover. The
Company's ability to meet its employment needs
is dependent on a number of factors,
including the following factors which affect
the Company's ability to hire or retain
qualified employees:

- unemployment levels;
- minimum wage legislation; and
changing demographics in the
local economies where stores are
located.

Item 2. PROPERTIES

Corporate Offices and Distribution
Center. The Company's corporate headquarters
are located in an office building in northeast
Fresno, California, constructed in 1991 by a
limited partnership in which the Company is
the sole limited partner holding a 36%
interest in the partnership and the building
constructed. The Company leases 89,000 square
feet of the 176,000 square foot building under
a twenty-year lease expiring in the year 2011.
The lease contains two consecutive ten-year
renewal options and the Company receives
favorable rental terms under the lease. The
Company believes that its current office space
is adequate to meet its long-term office space
requirements.

The Company's distribution center,
completed in 1989, was constructed and
equipped to meet the Company's long-term
merchandise distribution needs. The 420,000
square foot distribution facility is
strategically located in Madera, California to
economically service the Company's existing
store locations in the western United States
and its projected future market areas. The
Company leases the distribution facility from
an unrelated party under a 20-year lease
expiring in the year 2009, with six
consecutive five-year renewal options.

Store Leases and Locations. The
Company owns six of its forty-two department
stores, and leases the remaining thirty-six
department stores and all of its twenty
specialty stores. While there is no assurance
that the Company will be able to negotiate
further extensions of any particular lease,
management believes that satisfactory
extensions or suitable alternative store
locations will be available. Additional
information pertaining to the Company's store
leases is included in Note 8 to the
Consolidated Financial Statements.

The following table contains
specific information about each of the
Company's stores open as of the end of fiscal
1999. All locations are in the State of
California except as noted:

Expiration
Gross(1) Date of
Square Date Current Leased
Feet Opened Lease (2) or Owned
-------- ------ ---------- --------
DEPARTMENT STORES:

Northern Region (19 Gottschalks locations):
Antioch............. 80,000 1989 N/A (3) Owned
Auburn.............. 40,000 1995 2005 Leased
Carson City, Nevada. 68,000 1995 2005 Leased
Chico............... 85,000 1988 2017 Leased
Danville............ 42,200 1999 2009 Leased
Davis............... 34,000 1999 2020 Leased
Eureka.............. 96,900 1989 N/A (3) Owned
Klamath Falls,
Oregon............ 65,400 1992 2007 Leased
Modesto:
Vintage Faire.....161,500 1977 2007 Leased
Century Center.... 65,000 1984 2013 Leased
Reno, Nevada........138,000 1996 2016 Leased
Sacramento..........194,400 1994 2014 Leased
Santa Rosa..........131,300 1997 2017 Leased
Sonora.............. 59,800 1997 2017 Leased
Stockton............ 90,800 1987 2009 Leased
Tacoma, Washington..119,300 1992 2012 Leased
Tracy...............113,000 1995 2015 Leased
Woodland............ 57,300 1987 2017 Leased
Yuba City........... 80,000 1989 N/A(3) Owned
Central Region (13 Gottschalks locations):
Bakersfield,
Valley Plaza...... 90,000 1987 2017 Leased
Capitola............105,000 1990 2015 Leased
Clovis..............101,400 1988 2018 Leased
Fresno:
Fashion Fair......163,000 1970 2016 Leased
Fig Garden........ 36,000 1983 2005 Leased
Manchester........175,600 1979 2009 Leased
Hanford............. 98,800 1993 N/A(3) Owned
Merced.............. 60,000 1983 2013 Leased
Oakhurst............ 25,600 1994 2005 Leased
San Luis Obispo..... 99,300 1986 N/A(3) Owned
Santa Maria.........114,000 1976 2006 Leased
Visalia.............150,000 1995 2014 Leased
Watsonville......... 75,000 1995 2006 Leased

Southern Region (10 Harris/Gottschalks locations) (4):

Bakersfield, East
Hills:
Women's, Shoes and
Accessories.....105,000 1998 2008(5) Leased
Men's, Children's
and Home........ 92,900 1988 2009 Leased
Hemet............... 51,000 1998 2005 Leased
Indio............... 60,000 1998 2005 Leased
Moreno Valley.......153,000 1998 2008(5) Leased
Palmdale:
Women's, Shoes and
Accessories.....114,000 1998 2008(5) Leased
Men's, Children's
and Home........114,900 1990 N/A(3) Owned
Palm Springs........ 82,000 1991 2015 Leased
Redlands............106,000 1998 2007 Leased
Riverside...........208,000 1998 2002 Leased
San Bernardino......204,000 1995 2017 Leased
Victorville......... 71,000 1998 2006 Leased

Total Department
Store Square
Footage........ 4,377,400

SPECIALTY STORES:

Gottschalks:
Aptos............... 11,200 1988 2004 Leased
Redding............. 7,800 1993 Automatically Leased
renews every
60 days
Scotts Valley....... 11,200 1988 2001 Leased

Village East:
Antioch............. 2,100 1989 2005 Leased
Capitola............ 2,360 1991 2009 Leased
Carson City, Nevada. 3,400 1995 2005 Leased
Chico............... 2,300 1988 2005 Leased
Clovis.............. 2,300 1988 2009 Leased
Eureka.............. 2,820 1989 2004 Leased
Fresno, Fig Garden.. 2,800 1986 Monthly(6) Leased
Hanford............. 2,800 1993 2008 Leased
Modesto............. 2,730 1986 2005 Leased
Sacramento.......... 2,700 1994 2004 Leased
San Luis Obispo..... 2,500 1987 2011 Leased
Stockton............ 1,800 1989 Monthly(6) Leased
Tacoma, Washington.. 4,000 1992 2012 Leased
Tracy............... 3,400 1995 2006 Leased
Visalia............. 3,400 1975 2005 Leased
Woodland............ 2,000 1987 Monthly(6) Leased
Yuba City........... 3,200 1990 2000 Leased

Total Specialty Store
Square Footage.... 76,810

Total Square
Footage.........4,454,210
__________________________


(1) Reflects total store square footage,
including office space, storage,
service and other support space that
is not dedicated to direct
merchandise sales.

(2) Most of the Company's department
store leases contain renewal
options. Leases for specialty store
locations generally do not contain
renewal options.

(3) These stores are Company owned
and have been pledged as security
for various mortgage obligations of
the Company. (See Note 6 to the
Consolidated Financial Statements.)

(4) The Company acquired nine
stores from Harris in August 1998,
closing one of the acquired stores
in January 1999, as planned. The
Company also converted two of its
Gottschalks stores located in close
proximity to the Harris/Gottschalks
stores, bringing the total number of
Harris/Gottschalks stores operated
to ten as of January 29, 2000.

(5) These leases are with ECI, an
affiliate of the Company.

(6) These leases are renewable on a month-to-
month basis.


Item 3. LEGAL PROCEEDINGS

The Company is party to legal
proceedings and claims which have arisen
during the ordinary course of business. In the
opinion of management, the ultimate outcome of
such litigation and claims is not expected to
have a material adverse effect on the
Company's financial position or results of its
operations.

Item 4. SUBMISSION OF MATTERS TO A VOTE OF
SECURITIES HOLDERS

No matters were submitted to a vote
of security holders of the Company during the
fourth quarter of the fiscal year covered in
this report.

PART II

Item 5. MARKET FOR REGISTRANT'S COMMON
EQUITY AND RELATED STOCKHOLDER
MATTERS

The Company's common stock is listed
for trading on both the New York Stock
Exchange ("NYSE") and the Pacific Stock
Exchange. The following table sets forth the
high and low sales prices per share of common
stock as reported on the NYSE Composite Tape
under the symbol "GOT" during the periods
indicated:

1999 1998
------------- ------------
Fiscal Quarters High Low High Low
---- --- ---- ---
1st Quarter 7 13/16 6 3/4 9 1/4 6 13/16
2nd Quarter 9 3/16 7 3/16 8 7/8 7 3/4
3rd Quarter 9 3/16 8 1/16 8 3/4 6 9/16
4th Quarter 9 1/16 6 13/16 7 15/16 6 7/8

On March 31, 2000, the Company had 835
stockholders of record, some of which were
brokerage firms or other nominees holding
shares for multiple stockholders. The sales
price of the Company's common stock as
reported by the NYSE on March 31, 2000 was $5
per share.

The Company has not paid a cash
dividend since its initial public offering in
1986. The Board of Directors has no present
intention to pay cash dividends in the
foreseeable future, and will determine whether
to declare cash dividends in the future
depending on the Company's earnings, financial
condition and capital requirements. In
addition, the Company's credit agreement with
Congress Financial Corporation prohibits the
Company from paying dividends without prior
written consent from that lender.

Item 6. SELECTED FINANCIAL DATA

The Company reports on a 52/53 week
fiscal year ending on the Saturday nearest to
January 31. The fiscal years ended January 29,
2000, January 30, 1999, January 31, 1998,
February 1, 1997, and February 3, 1996 are
referred to herein as fiscal 1999, 1998, 1997,
1996 and 1995, respectively. All fiscal years
noted include 52 weeks, except for fiscal
1995,which includes 53 weeks.

The selected financial data below
should be read in conjunction with Part II,
Item 7, "Management's Discussion and Analysis
of Financial Condition and Results of
Operations," and the Consolidated Financial
Statements of the Company and related notes
included elsewhere herein. The Company
completed the acquisition of nine stores from
Harris on August 20, 1998, closing one of the
acquired stores on January 31, 1999, as
planned. The acquisition has affected the
comparability of the Company's financial
results. In addition, effective fiscal 1999,
the Company adopted the provisions of SAB No.
101, which requires that leased department
sales no longer be combined with owned sales
for financial reporting purposes. The Company,
like most retailers, previously combined sales
from leased departments with owned sales, with
the related costs combined with cost of sales.
All prior year amounts have been reclassified
to conform with the required presentation.




RESULTS OF OPERATIONS:
Fiscal Years
1999 1998 1997 1996 1995
---- ---- ---- ---- ----
(In thousands of dollars, except share data)


Net sales $539,398 $476,925 $413,013 $389,378 $371,275
Net credit revenues 8,573 6,897 6,385 4,775 4,272
Net leased department
revenues (1) 4,209 5,944 5,135 4,198 4,896
------- ------- ------- ------- -------
Total revenues 552,180 489,766 424,533 398,351 380,443

Costs and expenses:
Cost of sales 353,660 313,074 274,514 259,158 253,333
Selling, general and
administrative
expenses 166,027 150,884 130,922 123,860 120,637
Depreciation and
amortization(2) 9,465 8,040 6,078 5,585 5,568
New store pre-opening costs 495 421 589 1,337 2,524
Asset impairment charge (3) 1,933
Acquisition related
expenses 859 673
------- ------- ------- ------- -------
Total costs and expenses 531,580 473,278 412,772 389,940 382,062
------- ------- ------- ------- -------

Operating income (loss) 20,600 16,488 11,757 8,411 (1,619)

Other (income) expense:
Interest expense 11,279 9,470 7,325 8,111 7,718
Miscellaneous income (1,555) (2,011) (1,955) (2,792) (726)
------- ------- ------- ------- -------
9,724 7,459 5,370 5,319 6,922
------- ------- ------- ------- -------
Income (loss) before
income tax expense
(benefit) 10,876 9,029 6,387 3,092 (8,611)

Income tax expense
(benefit) 4,240 3,747 2,657 1,258 (2,972)
------- ------- ------ ------ -------
Net income (loss) $ 6,636 $ 5,282 $ 3,730 $ 1,834 $ (5,639)
======= ======= ======= ======= =======
Net income (loss)
per common share -
basic and diluted $ 0.53 $ 0.46 $ 0.36 $ 0.18 $ (0.54)
======= ======= ======= ======= =======
Weighted-average
number of common
shares outstanding:
Basic 12,577 11,418 10,474 10,461 10,416
Diluted 12,616 11,449 10,491 10,461 10,416








SELECTED BALANCE SHEET DATA:
Fiscal Years
1999 1998 1997 1996 1995
---- ---- ---- ---- ----
(In thousands of dollars)

Retained interest in

receivables sold $29,138 $ 37,399 $ 15,813 $ 20,871 $ 25,892
Credit card receivables,
net 3,508 15,675 3,085 1,818 1,575
Merchandise
inventories 130,028 123,118 99,294 89,472 87,507
Property and
equipment, net 120,393 113,645 99,057 87,370 89,250
Total assets 314,004 324,304 242,311 232,400 239,041
Working capital 104,719 96,231 67,579 70,231 42,904
Long-term obligations,
less current portion 80,674 74,114 62,420 60,241 34,872
Subordinated note
payable to affiliate 20,961 20,618 --- --- ---
Stockholders' equity 110,238 103,468 83,905 80,139 77,917






OTHER SELECTED DATA:
Fiscal Years
1999 1998 1997 1996 1995
---- ---- ---- ---- ----
(In thousands of dollars, except other selected data)
Sales growth:

Total store sales 9.9% 15.4% 6.2% 5.3% 10.3%
Comparable store sales,
including leased
departments 4.8% 2.1% 3.3% 1.4% (3.1%)
Comparable store sales,
excluding leased
departments (4) 7.7% --- --- --- ---

Comparable stores data (5):
Sales per selling
square foot $ 168 $ 170 $ 160 $ 170 $ 181
Selling square
footage 2,758 2,621 2,642 2,161 1,892

Capital expenditures $16,059 $16,801 $14,976 $6,845 $12,773
Current ratio 2.42:1 1.98:1 2.01:1 2.10:1 1.45:1
_______________________________________


(1) Net leased department revenues consist of
sales totaling $29.0 million, $40.2 million,
$35.2 million, $32.8 million and $29.8 million
in fiscal 1999, 1998, 1997, 1996 and 1995,
respectively, less cost of sales.

(2) Depreciation and
amortization includes amortization
of goodwill totaling $536,000 in
fiscal 1999, $291,000 in fiscal 1998
and $116,000 in each of the fiscal
years 1997 through 1995.

(3) Represents a non-
recurring charge related to an
investment in a co-operative buying
group. Excluding this amount, net
income for fiscal 1999 was $7.8
million, or $0.62 per share.

(4) Comparable
store sales amounts for fiscal 1999
were materially affected by the
termination of the shoe department
leases in the twenty-eight
Gottschalks stores effective August
1, 1999, and by the implementation
of SAB No. 101, which requires the
Company to report sales in leased
departments separately from sales in
owned departments. Comparable store
sales data for fiscal years 1995 -
1998 would not be materially
affected by the exclusion of leased
department sales, due to the
consistency of the contribution of
those departments during those
years.

(5) Includes leased department sales in
order to facilitate an understanding
of the Company's sales relative to
its selling square footage.


Item 7. MANAGEMENT'S DISCUSSION AND ANALYSIS
OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

Following is management's discussion
and analysis of significant factors which have
affected the Company's financial position and
its results of operations for the periods
presented in the accompanying Consolidated
Financial Statements. As described more fully
in Note 2 to the Consolidated Financial
Statements, the Company completed the
acquisition of nine stores from Harris on
August 20, 1998, closing one of the acquired
stores on January 31, 1999, as planned. As
noted below, the acquisition has affected the
comparability of the Company's financial
results. In addition, effective fiscal 1999,
the Company implemented the provisions of SAB
No. 101, which requires that leased department
sales no longer be combined with owned sales
for financial reporting purposes. The Company,
like most retailers, previously combined sales
from leased departments with owned sales, with
the related costs combined with cost of sales.
All prior year amounts have been reclassified
to conform with the required presentation.

Results of Operations

The following table sets forth for
the periods indicated certain items from the
Company's Consolidated Income Statements,
expressed as a percent of net sales:







Fiscal Years
1999 1998 1997
----- ----- -----

Net sales 100.0% 100.0% 100.0%
Net credit revenues 1.6 1.5 1.5
Net leased department revenues 0.8 1.2 1.2
----- ----- -----
102.4 102.7 102.7

Costs and expenses:
Cost of sales 65.6 65.6 66.4
Selling, general and
administrative expenses 30.8 31.6 31.7
Depreciation and amortization 1.7 1.7 1.5
New store pre-opening costs 0.1 0.1 0.1
Asset impairment charge 0.4
Acquisition related costs 0.2 0.2
----- ----- -----
98.6 99.2 99.9
----- ----- -----
Operating income 3.8 3.5 2.8

Other (income) expense:
Interest expense 2.1 2.0 1.8
Miscellaneous income (0.3) (0.4) (0.5)
----- ----- -----
1.8 1.6 1.3
----- ----- -----
Income before income tax expense 2.0 1.9 1.5

Income tax expense 0.8 0.8 0.6
----- ----- -----
Net income 1.2% 1.1% 0.9%
===== ===== =====


Fiscal 1999 Compared to Fiscal 1998

Net Sales

Net sales increased by approximately
$62.5 million, or 13.1%, to $539.4 million in
fiscal 1999 as compared to $476.9 million in
fiscal 1998. This increase is primarily due to
additional sales volume generated by the eight
new Harris/Gottschalks locations which were
not open for the entire period in the prior
year, and by two new stores opened in Davis
and Danville, California in October and
November 1999, respectively. The increase is
also due to a 7.7% increase in comparable
store sales, resulting partially from the
conversion of the shoe departments in twenty-
eight Gottschalks locations from leased to
owned departments, effective August 1, 1999.
Pursuant to SAB No. 101, sales generated in
these shoe departments prior to the
termination of the lease on August 1, 1999 are
included in Net Leased Department Revenues, as
described below.

Net Credit Revenues

Net credit revenues associated with
the Company's private label credit card
increased by approximately $1.7 million, or
24.3%, in fiscal 1999 as compared to fiscal
1998. As a percent of net sales, net credit
revenues increased to 1.6% of net sales in
fiscal 1999 as compared to 1.5% in fiscal
1998. Net credit revenues consist of the
following:




(In thousands of dollars) 1999 1998
- -----------------------------------------------------------------------

Service charge revenues $15,482 $13,431
Interest expense on securitized
receivables (4,069) (3,314)
Charge-offs on receivables sold and
provision for credit losses on
receivables ineligible for sale (3,013) (3,175)
Gain (loss) on sale of receivables 173 (45)
------ ------
$ 8,573 $ 6,897
====== ======



Service charge revenues increased by
approximately $2.1 million, or 15.3%, in
fiscal 1999 as compared to fiscal 1998. This
increase is primarily due to additional
service charge revenues generated by customer
credit card receivables acquired from Harris,
a change in the method of assessing service
charges to an average-daily balance method
effective April 1999 (previously assessed
based on the balance as of the end of a
billing period), and an increase in the volume
of late charge fees collected on delinquent
credit card balances. The Company's credit
sales as a percent of total sales increased to
44.2% in fiscal 1999 as compared to 43.1% in
fiscal 1998.

Interest expense on securitized
receivables increased by $755,000, or 22.8%,
in fiscal 1999 as compared to fiscal 1998.
This increase is primarily due to a higher
level of outstanding securitized borrowings
during the period, combined with a higher
weighted-average interest rate applicable to
such borrowings (7.59% in fiscal 1999 as
compared to 7.30% in fiscal 1998). Charge-offs
on receivables sold and the provision for
credit losses on receivables ineligible for
sale decreased by $162,000, or 5.1%, in fiscal
1999 as compared to 1998, primarily due to a
favorable trend in credit losses during the
period.

The Company accounts for the sale of
receivables pursuant to its securitization
program in accordance with Statement of
Financial Accounting Standards ("SFAS") No.
125, "Accounting for Transfers and Servicing
of Financial Assets and Extinguishments of
Liabilities." SFAS No. 125 has not materially
affected the Company's operating results since
its initial implementation in fiscal 1997.

Net Leased Department Revenues

Net rental income generated by the
Company's various leased departments decreased
by approximately $1.7 million, or 29.2%, to
$4.2 million in fiscal 1999 as compared to
$5.9 million in fiscal 1998. This decrease is
primarily due to the termination of the shoe
department leases in twenty-eight Gottschalks
locations effective August 1, 1999. Shoe
department sales in those locations after
August 1, 1999 are included in total sales for
financial reporting purposes.

As required by SAB No. 101, leased
department revenues are presented net of the
related costs for financial reporting
purposes. Sales generated by the Company's
leased departments, consisting primarily of
the shoe departments (prior to August 1,
1999), fine jewelry departments and the beauty
salons, totaled $29.0 million in fiscal 1999
and $40.2 million in fiscal 1998.

Cost of Sales

Cost of sales, which includes costs
associated with the buying, handling and
distribution of merchandise, increased by
approximately $40.6 million to $353.7 million
in fiscal 1999 as compared to $313.1 million
in fiscal 1998, an increase of 13.0%. These
increases are due to the increase in sales.
The Company's gross margin percentage remained
unchanged at 34.4% in fiscal 1999 and fiscal
1998.

Selling, General and Administrative Expenses

Selling, general and administrative
expenses increased by approximately $15.1
million to $166.0 million in fiscal 1999 as
compared to $150.9 million in fiscal 1998, an
increase of 10.0%. As a percent of net sales,
selling, general and administrative expenses
decreased to 30.8% in fiscal 1999 as compared
to 31.6% in fiscal 1998, primarily due to
higher sales volume gained through the
acquisition of the Harris stores, combined
with on-going Company-wide cost reduction
efforts.

Depreciation and Amortization

Depreciation and amortization
expense increased by approximately $1.5
million to $9.5 million in fiscal 1998 as
compared to $8.0 million in fiscal 1998, an
increase of 17.7%. As a percent of net sales,
depreciation and amortization remained
unchanged at 1.7% in fiscal 1999 and fiscal
1998. The dollar increase is primarily due to
additional depreciation related to assets
acquired from Harris and capital expenditures
for the renovation of existing stores, and a
full year of amortization of ($421,000 in
fiscal 1999 as compared to $176,000 in fiscal
1998).

New Store Pre-Opening Costs

New store pre-opening costs of
$495,000 were recognized in fiscal 1999,
representing costs incurred in connection with
the opening of two new stores in Davis and
Danville, California in October and November
1999, respectively. New store pre-opening
costs incurred in fiscal 1998, totaling
$421,000, related to the amortization of costs
arising from two new store openings in fiscal
1997.

Non-Recurring Items

The Company recognized a non-
recurring asset impairment charge of $1.9
million in fiscal 1999 related to an
investment in a cooperative merchandise buying
group accounted for on the cost method.

Fiscal 1998 results include
acquisition related expenses of $859,000,
consisting primarily of costs incurred prior
to the elimination of duplicative operations
of Harris, including merchandising,
advertising, credit and distribution
functions. By the end of fiscal 1998, all
duplicative operations of Harris had been
eliminated.

Interest Expense

Interest expense, which includes the
amortization of deferred financing costs,
increased by approximately $1.8 million to
$11.3 million in fiscal 1999 as compared to
$9.5 million in fiscal 1998, an increase of
19.1%. As a percent of net sales, interest
expense increased to 2.1% in fiscal 1999 as
compared to 2.0% in fiscal 1998. These
increases are primarily due to additional
interest associated with Subordinated Note
issued to Harris (see Note 7 to the
Consolidated Financial Statements), combined
with higher average outstanding borrowings
under the Company's working capital facility,
which were required to facilitate increased
inventory purchases for the newly owned shoe
departments and for new stores. These
increases were partially offset by a decrease
in the weighted-average interest rate
applicable to outstanding borrowings under the
Company's working capital facility (7.52% in
fiscal 1999 as compared to 7.88% in fiscal
1998), resulting primarily from a 1/4%
interest rate reduction effective March 1999.

Effective March 1, 2000, the Company
received a 1/8% reduction in the interest rate
on its working capital facility. It has been
reported in the media that interest rates may
increase during fiscal 2000. Any general
increase in interest rates could offset or
exceed the interest expense savings to the
Company resulting from the interest rate
reduction.

Interest expense related to
securitized receivables is reflected as a
reduction to net credit revenues and is not
included in interest expense for financial
reporting purposes.

Miscellaneous Income

Miscellaneous income, which includes
the amortization of deferred income and other
miscellaneous income and expense amounts,
decreased by approximately $400,000 to $1.6
million in fiscal 1999 as compared to $2.0
million in fiscal 1998. Miscellaneous income
in fiscal 1998 includes a credit of
approximately $350,000 to standardize the
amortization periods of certain donated
properties.

Income Taxes

The Company's effective tax rate
decreased to 39.0% in fiscal 1999 as compared
to 41.5% in fiscal 1998, primarily due to the
implementation of tax planning strategies.
(See Note 9 to the Consolidated Financial
Statements.)

Net Income

As a result of the foregoing, the
Company's net income increased by
approximately $1.3 million to $6.6 million in
fiscal 1999 as compared to $5.3 million in
fiscal 1998. On a per share basis (basic and
diluted), net income increased to $0.53 per
share in fiscal 1999 as compared to $0.46 per
share in fiscal 1998. Excluding the previously
described non-recurring asset impairment
charge, net income for fiscal 1999 was $7.8
million, or $0.62 per share.

Fiscal 1998 Compared to Fiscal 1997

Net Sales

Net sales in fiscal 1998 increased
by $63.9 million to $476.9 million as compared
to $413.0 million in fiscal 1997, a 15.5%
increase. This increase is primarily due to
additional sales volume generated by the nine
new Harris/Gottschalks locations, beginning
August 20, 1998, and by two new stores not
open for the entire year in fiscal 1997. As
planned, the Company closed one of the stores
acquired from Harris on January 31, 1999.
Comparable store sales increased by 2.1% in
fiscal 1998 as compared to the prior year,
despite unseasonably cold and wet weather
conditions caused by the El Nino weather
system.

Net Credit Revenues

Net credit revenues consist of the
following:

(In thousands of dollars) 1998 1997
- --------------------------------------------------
Service charge revenues $13,431 $11,618
Interest expense on securitized
receivables (3,314) (3,579)
Charge-offs on receivables sold
and provision for credit losses
on receivables ineligible for
sale (3,175) (2,704)
Gain (loss) on sale of receivables (45) 1,050
------ ------
$ 6,897 $ 6,385
====== ======


Net credit revenues increased by
$512,000, or 8.0%, in fiscal 1998 as compared
to fiscal 1997. As a percent of net sales, net
credit revenues remained unchanged at 1.5% of
net sales in fiscal 1998 and 1997.

Service charge revenues increased by
approximately $1.8 million, or 15.6%, in
fiscal 1998 as compared to fiscal 1997. This
increase is primarily due to additional
service charge revenues generated by customer
credit card receivables acquired from Harris,
combined with an increase in the volume of
late charge fees collected on delinquent
credit card balances. Credit sales as a
percent of total sales decreased to 43.1% in
fiscal 1998 as compared to 43.7% in fiscal
1997, primarily due to lower credit sales
volume in the newly acquired
Harris/Gottschalks locations than in the
Gottschalks locations.

Interest expense on securitized
receivables decreased by $265,000, or 7.4%, in
fiscal 1998 as compared to fiscal 1997. This
decrease relates to lower outstanding
borrowings against securitized receivables
during the period as a result of principal
reductions made under the program prior to its
refinancing on March 1, 1999. (See Note 3 to
the Consolidated Financial Statements.) Charge-
offs on receivables sold and the provision for
credit losses on receivables ineligible for
sale increased by $471,000, or 17.4%, in
fiscal 1998 as compared to 1997. As a percent
of sales, however, such amounts remained
unchanged at 0.6% in fiscal 1998 and 1997.

The gain on sale of receivables in
fiscal 1997 includes a non-recurring credit of
$898,000 related to a change in the estimate
for the allowance for doubtful accounts for
receivables which were ineligible for sale.

Net Leased Department Revenues

Net rental income generated by the
Company's various leased departments increased
by $809,000, or 15.8%, to $5.9 million in
fiscal 1999 as compared to $5.1 million in
fiscal 1998. This increase is primarily due to
increased revenues generated by the newly
acquired Harris/Gottschalks stores beginning
August 1998. Sales generated by the Company's
leased departments totaled $40.2 million in
fiscal 1998 and $35.2 million in fiscal 1997.

Cost of Sales

Cost of sales increased by
approximately $38.6 million to $313.1 million
in fiscal 1998 as compared to $274.5 million
in fiscal 1997, an increase of 14.0%. The
Company's gross margin percentage increased to
34.4% in fiscal 1998 as compared to 33.6% in
fiscal 1997, primarily due to increased sales
of higher gross margin merchandise categories
in certain of the Company's stores, combined
with lower costs associated with the
processing of merchandise at the Company's
distribution center.

Selling, General and Administrative Expenses

Selling, general and administrative
expenses increased by approximately $20.0
million to $150.9 million in fiscal 1998 as
compared to $130.9 million in fiscal 1997, an
increase of 15.2%. As a percent of net sales,
selling, general and administrative expenses
decreased to 31.6% in fiscal 1998 as compared
to 31.7% in fiscal 1997, primarily due to
higher sales volume gained through the
acquisition of the Harris stores, lower rental
expense resulting from the modification of
certain store lease agreements and from the
refinancing and conversion of certain
operating equipment leases into capital
leases. This decrease was partially offset by
increased payroll and payroll related costs in
the Company's stores as a result of the
mandatory minimum wage increase in California
(from $5.15 to $5.75 per hour, an 11.7%
increase) effective March 1, 1998, and other
competitive wage adjustments. The Company also
increased advertising and credit solicitation
expenditures during the year in an attempt to
improve sluggish apparel sales during the
first half of the year caused by the El Nino
weather system and in connection with the
integration of the Harris stores.

Depreciation and Amortization

Depreciation and amortization
expense increased by approximately $1.9
million to $8.0 million in fiscal 1998 as
compared to $6.1 million in fiscal 1997, an
increase of 32.3%. As a percent of net sales,
depreciation and amortization increased to
1.7% in fiscal 1998 as compared to 1.5% in
fiscal 1997. These increases are primarily due
to additional depreciation related to capital
expenditures for new stores and for the
renovation of existing stores, new capital
lease obligations, and assets acquired from
Harris. These increases are also due to the
amortization of goodwill associated with the
August 1998 acquisition of the Harris stores.

New Store Pre-Opening Costs

The amortization of new store pre-
opening costs totaled $421,000 in fiscal 1998
as compared to $589,000 in fiscal 1997.

Non-Recurring Items

Fiscal 1998 results include
acquisition related expenses of $859,000,
consisting primarily of costs incurred prior
to the elimination of duplicative operations
of Harris, including merchandising,
advertising, credit and distribution
functions. By the end of fiscal 1998, all
duplicative operations of Harris had been
eliminated.

The Company had previously entered
into negotiations for the acquisition of
Harris in fiscal 1997. The parties were unable
to agree on the terms of the transaction,
however, and negotiations were discontinued.
Fiscal 1997 results include $673,000 of costs
related to the proposed transaction,
consisting primarily of legal, accounting and
investment banking fees.

Interest Expense

Interest expense increased by
approximately $2.2 million to $9.5 million in
fiscal 1998 as compared to $7.3 million in
fiscal 1997, an increase of 29.3%. As a
percent of net sales, interest expense
increased to 2.0% in fiscal 1998 as compared
to 1.8% in fiscal 1997. These increases are
primarily due to higher average outstanding
borrowings under the Company's working capital
facilities, and additional interest associated
with the Subordinated Note issued to Harris
(see Note 7 to the Consolidated Financial
Statements). These increases were partially
offset by a decrease in the weighted-average
interest rate applicable to outstanding
borrowings under the Company's working capital
facilities (7.88% in fiscal 1998 as compared
to 8.16% in fiscal 1997) resulting from
interest rate reductions during the year.

Miscellaneous Income

Miscellaneous income, which includes
the amortization of deferred income and other
miscellaneous income and expense amounts,
remained unchanged at approximately $2.0
million in fiscal 1998 and 1997. Miscellaneous
income in fiscal 1998 includes a credit of
approximately $350,000 to standardize the
amortization periods of certain donated
properties. Miscellaneous income in fiscal
1997 includes a credit to a deferred lease
incentive of $400,000, which resulted from the
revision of certain terms of the related
lease.

Income Taxes

The Company's effective tax rate was
41.5% in fiscal 1998 as compared to 41.6% in
fiscal 1997. (See Note 9 to the Consolidated
Financial Statements.)

Net Income

As a result of the foregoing, the
Company's net income increased by
approximately $1.6 million to $5.3 million in
fiscal 1998 as compared to $3.7 million in
fiscal 1997. On a per share basis (basic and
diluted), net income increased to $0.46 per
share in fiscal 1998 as compared to $0.36 per
share in fiscal 1997.

Liquidity and Capital Resources

The Company's working capital
requirements are currently met through a
combination of cash provided by operations,
short-term trade credit, and by borrowings
under its revolving line of credit and its
receivables securitization program. Working
capital increased by approximately $8.5
million to $104.7 million in fiscal 1999 as
compared to $96.2 million in fiscal 1998. The
Company's liquidity position, like that of
most retailers, is affected by seasonal
influences, with the greatest portion of cash
from operations generated in the fourth
quarter of each fiscal year. The Company's
ratio of current assets to current liabilities
increased to 2.42:1 as of the end of fiscal
1999 as compared to 1.98:1 as of the end of
fiscal 1998.

Proposed Business Acquisition.
On April 24, 2000, the Company entered into a
definitive asset purchase agreement with
Lamonts, providing for the Company to acquire
all of Lamont's department store leases and
store fixtures and equipment for a cash
purchase price of $19.0 million. Lamonts is a
Northwest-based regional department store
chain currently operating thirty-eight
department stores, with twenty-three located
in the state of Washington, seven in Alaska,
five in Idaho, two in Oregon and one in Utah.
Lamonts filed a voluntary petition for
reorganization under Chapter 11 of the
Bankruptcy Code in January 2000, and the
purchase is subject to approval by the
Bankruptcy Court. If approved, the transaction
is expected to close in late July 2000. The
Company has obtained a commitment from
Congress Financial Corporation ("Congress") to
provide a short-term acquisition financing
facility for $10.0 million to finance a
portion of the purchase price, with the
remaining $9.0 million of the purchase price
to be funded with working capital. The Company
expects to repay the short-term financing, due
December 31, 2000, with proceeds from a newly
issued certificate under its receivables
securitization program. The new certificate,
which is expected to be issued by the end of
the third quarter of fiscal 2000, will be
collateralized by credit card receivables in
excess of required amounts in the Company's
current portfolio, and by new receivables
expected to be generated in the acquired
locations. The Company also expects to
receive a $40.0 million increase to its
working capital facility, effective upon court
approval of the transaction, to provide for
increased inventory requirements for the new
stores.

Revolving Line of Credit. The
Company has a $140.0 million revolving line of
credit facility with Congress through March
31, 2002. Borrowings under the arrangement are
limited to a restrictive borrowing base equal
to 75% of eligible merchandise inventories,
increasing to 80% of such inventories during
the period of November 1 through December 31
of each year to fund increased seasonal
inventory requirements. Interest under the
facility was charged at a rate of LIBOR plus
2.00% for substantially all of fiscal 1999
(reduced to LIBOR plus 1.875% on March 1,
2000), with no interest charged on the unused
portion of the line of credit. The Company had
$21.1 million of excess availability under the
credit facility as of January 29, 2000.

Receivables Securitization Program.
As described more fully in Note 3 to the
Consolidated Financial Statements, the Company
sells all of its accounts receivable arising
under its private-label credit cards on an
ongoing basis under a receivables
securitization facility. The facility provides
the Company with an additional source of
working capital and long-term financing that
is generally more cost-effective than
traditional debt financing.

On March 1, 1999, the Company issued
a $53.0 million principal amount 7.66% Fixed
Base Class A-1 Credit Card Certificate (the
"1999-1 Series") to a single investor through
a private placement. Proceeds from the
issuance of the 1999-1 Series were used to
repay the outstanding balances of previously
issued certificates, totaling $26.9 million as
of that date and the remaining funds were used
to purchase additional receivables from the
Company. The holder of the 1999-1 Series
certificate earns interest on a monthly basis
at a fixed interest rate of 7.66%, and the
outstanding principal balance of the
certificate, which is off-balance sheet for
financial reporting purposes, is to be repaid
in twelve equal monthly installments
commencing September 2003 and continuing
through August 2004. Monthly cash flows
generated by the Company's credit card
portfolio, consisting of principal and
interest collections, are first used to pay
certain costs of the program, which include
interest payable to the investor, and are then
available to fund the working capital
requirements of the Company. Subject to
certain conditions, the Company may expand the
securitization program to meet future
receivables growth.

Uses of Liquidity.

Capital expenditures in fiscal 1999,
totaling $16.1 million, were primarily related
to tenant improvements and fixtures and
equipment for the two new department stores
opened during the year, and to the renovation
and refixturing of certain existing locations
and certain of the Company's new
Harris/Gottschalks locations. Commitments for
fiscal 2000 currently include the remodeling
and enlargement of the Company's existing
store in San Luis Obispo, California, and the
opening a new 45,000 square foot store in
Grants Pass, Oregon. While these projects are
expected to be completed by July and August
2000, respectively, there can be no assurance
that they will not be delayed due to a variety
of conditions precedent or other factors. The
remaining estimated cost of these projects as
of January 29, 2000 of approximately $4.3
million are expected to be funded through
existing capital resources.

As described more fully in Note 6 to
the Consolidated Financial Statements, the
Company has other long-term obligations with
total outstanding balances of $27.9 million at
January 29, 2000 ($30.2 million as of January
30, 1999). The loans mature at dates ranging
from 2001 to 2010, bear interest at fixed
rates ranging from 9.39% to 10.45%, and are
collateralized by various properties and
equipment of the Company. The scheduled annual
principal maturities on the Company's various
long-term obligations are $2.8 million, $2.5
million, $1.4 million, $1.4 million and
$620,000 for fiscal 2000 through 2004, with
$19.2 million due thereafter. In addition, in
fiscal 1998 the Company issued a $22.2 million
8% Subordinated Note in connection with the
Harris acquisition. The Subordinated Note is
due August 20, 2003, but may be extended to
August 2006 under certain circumstances.

On February 23, 2000, the Board of
Directors of the Company approved the
repurchase of up to $2.0 million of Company
common stock, in open market or private
transactions, for a period of up to twelve
months. Any shares that may be repurchased
will be held as treasury shares initially and
may be used in connection with the Company's
stock option program and for other general
corporate purposes or acquisitions. The
Company expects to finance the repurchases
from working capital. No shares have been
repurchased as of the date of this report.

The Company's revolving line of
credit agreement, and certain of its long-term
debt and lease arrangements contain various
restrictive covenants. The Company was in
compliance with all such restrictive covenants
as of January 29, 2000.

Management believes the previously
described sources of liquidity are adequate to
meet the Company's working capital, capital
expenditure and debt service requirements for
fiscal 2000. Management also believes it has
sufficient sources of liquidity for its long-
term growth plans at moderate levels. The
Company may engage in other financing
activities if they are necessary or deemed to
be advantageous.

Inflation

Although inflation has not been a
material factor in the Company's operations
during the past several years, the Company has
experienced increases in the costs of certain
of its merchandise, salaries, employee
benefits and other general and administrative
costs. The Company is generally able to offset
these increases by adjusting its selling
prices or by modifying its operations. The
Company's ability to adjust selling prices is
limited by competitive pressures in its market
areas.

The Company accounts for its
merchandise inventories on the retail method
using last-in, first-out (LIFO) cost based
upon the department store price indices
published by the Bureau of Labor Statistics.
Under this method, the cost of products sold
reported in the financial statements
approximates current costs and thus reduces
the impact of inflation on reported income due
to increasing costs.

Seasonality

The Company's business, like that of
most retailers, is subject to seasonal
influences, with the major portion of net
sales, gross profit and operating results
realized during the Christmas selling months
of November and December of each year, and to
a lesser extent, during the Easter and Back-to-
School selling seasons. The Company's results
may also vary from quarter to quarter as a
result of, among other things, the timing and
level of the Company's sales promotions,
weather, fashion trends and the overall health
of the economy, both nationally and in the
Company's market areas. Working capital
requirements also fluctuate during the year,
increasing substantially prior to the
Christmas selling season when the Company must
carry significantly higher inventory levels.

The following table sets forth
unaudited quarterly results of operations for
fiscal 1999 and 1998 (in thousands, except per
share data). (See Note 16 to the Consolidated
Financial Statements.)




1999
--------------------------------------------
Quarter Ended May 1 July 31 October 30 January 29
------ ------- ---------- ----------


Net sales (1) $111,104 $118,718 $122,873 $186,703
Gross profit 37,647 41,000 43,980 63,111
Income (loss) before
income tax expense
(benefit)(2) (1,851) ( 180) 615 12,292
Net income (loss) (1,079) ( 105) 358 7,462
Net income (loss)
per common share -
basic and diluted $ (0.09) $ (0.01) $ 0.03 $ 0.59
Weighted-average
number of common
shares outstanding:
Basic 12,575 12,575 12,575 12,581
Diluted 12,575 12,575 12,646 12,615







1998
--------------------------------------------
Quarter Ended May 2 August 1 October 31 January 30
----- -------- ---------- ----------

Net sales (1) $ 87,389 $ 95,263 $113,880 $180,393
Gross profit 28,792 31,361 41,898 61,800
Income (loss) before
income tax expense
(benefit) (3,408) (2,310) 604 14,143
Net income (loss) (1,994) (1,352) 345 8,283
Net income (loss)
per common share -
basic and diluted $ (0.19) $ (0.13) $ 0.03 $ 0.66
Weighted-average
number of common
shares outstanding(3):
Basic 10,479 10,479 12,138 12,575
Diluted 10,479 10,479 12,155 12,593



(1) The Company's net sales by quarter have been
reclassified to exclude leased department sales, in
accordance with the requirements of SAB No. 101.

(2) Net income in the three month period ended January
29, 2000 includes a non-recurring, pre-tax charge
of $1,933,000 to reflect the impairment of an
investment accounted for under the cost method.

(3) The increase in the weighted-average
number of common shares outstanding during fiscal
1998 resulted from the issuance of 2,095,900 shares
of common stock to Harris on August 20, 1998 in
connection with a business acquisition (see Note 2
to the Consolidated Financial Statements.)


Recently Issued Accounting Standards

The Securities and Exchange Commission recently
issued Staff Accounting Bulletin ("SAB") No. 101, "Revenue
Recognition in Financial Statements", which is effective for
fiscal 1999 and requires that leased department sales no
longer be combined with net sales for financial reporting
purposes, and that all prior periods presented be
reclassified to conform with the required presentation. The
Company, like most retailers, previously combined sales from
leased departments with owned sales, with the related costs
combined with cost of sales. The adoption of SAB No. 101 has
no impact on the Company's prior or future operating results
and relates only to financial statement presentation and
disclosure.

SFAS No. 133, "Accounting for Derivative
Instruments and Hedging Activities," as deferred by SFAS No.
137, requires an entity to recognize all derivatives as
either assets or liabilities in the statement of financial
position and measure those instruments at fair value. The
Company currently does not have any derivatives and therefore
does not expect that the adoption of this standard, effective
beginning fiscal 2001, will have a material impact on the
Company's financial position or the results of its
operations.

Item 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES
ABOUT MARKET RISK

The Company is exposed to market risks in the normal
course of business due to changes in interest rates on short-
term borrowings under its revolving line of credit. As of
January 29, 2000, line of credit borrowings subject to a
variable interest rate represented 38.6% of the Company's
total outstanding borrowings (both on and off-balance sheet).
The Company does not engage in financial transactions for
speculative or trading purposes, nor does the Company
purchase or hold any derivative financial instruments.

The interest payable on the Company's revolving line of
credit is based on a variable interest rate and is therefore
affected by changes in market interest rates. An increase of
80 basis points on existing line of credit borrowings (a 10%
change from the Company's weighted-average interest rate as
of January 29, 2000) would reduce the Company's pre-tax net
income and cash flow by approximately $500,000. This 80 basis
point increase in interest rates would not materially affect
the fair value of the Company's fixed rate financial
instruments. (See Note 1 to the Consolidated Financial
Statements.)

Item 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The response to this item is set forth under Part
IV, Item 14, included elsewhere herein.


Item 9. CHANGES IN AND DISAGREEMENTS WITH
ACCOUNTANTS ON ACCOUNTING AND FINANCIAL
DISCLOSURE

None.


PART III

Item 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE
COMPANY

The information required by Item 10 of Form 10-K,
other than the following information required by Paragraph
(b) of Item 401 of Regulation S-K, is incorporated by
reference from those portions of the Company's definitive
proxy statement with respect to the Annual Stockholders'
Meeting scheduled to be held on June 22, 2000, to be filed
pursuant to Regulation 14A (the "2000 Proxy") under the
headings "Nominees for Election as Director" and "Section
16(a) Beneficial Ownership Reporting Compliance."

The following table lists the executive officers of
the Company:

Name Age(1) Position
- ------------ ----- ---------
Joe W. Levy 69 Chairman

James R. Famalette 48 President and Chief
Executive Officer

Gary L. Gladding 60 Executive Vice
President/General
Merchandise
Manager

Michael S. Geele 49 Senior Vice
President and
Chief Financial
Officer

Michael J. Schmidt 58 Senior Vice
President/
Director of
Stores
__________________________
(1) As of March 31, 2000


Joe W. Levy is Chairman of the Company. From 1986
to June 25, 1999, he was Chairman and Chief Executive Officer
of the Company. He first joined the Company in 1956. (1) He
serves on the Board of Directors of the National Retail
Federation and the Executive Committee of Frederick Atkins.
He was formerly Chairman of the California Transportation
Commission and has served on numerous other boards, state and
local commissions and public service agencies.

James R. Famalette became President and Chief
Executive Officer of the Company on June 25, 1999 after
serving as President and Chief Operating Officer of the
Company since April 14, 1997. Prior to joining the Company,
Mr. Famalette was President and Chief Executive Officer of
Liberty House, a department and specialty store chain based
in Honolulu, Hawaii, from 1993 through 1997, and served in a
variety of other positions with Liberty House from 1987
through 1993, including Vice President, Stores and Vice
President, General Merchandise Manager. From 1982 through
1987, he served as Vice President, General Merchandise
Manager and later as President of Village Fashions/Cameo
Stores in Philadelphia, Pennsylvania, and from 1975 to 1982
served as a Divisional Merchandise Manager for Colonies, a
specialty store chain, based in Allentown, Pennsylvania. Mr.
Famalette serves on the Board of Directors of the National
Retail Federation and Frederick Atkins.

Gary L. Gladding has been Executive Vice President
of the Company since 1987, and joined the Company as Vice
President/General Merchandise Manager in 1983. (1) Prior to
1983, he served in a variety of management positions with
Lazarus Department Stores, a division of Federated Department
Stores, Inc., and the May Department Stores Co.

Michael S. Geele became Senior Vice President and
Chief Financial Officer of the Company on January 21, 1999.
Prior to joining the Company, Mr. Geele was Chief Financial
Officer of Southwest Supermarkets in Phoenix, Arizona from
1995 to 1998. From 1991 to 1995, Mr. Geele served as Vice
President of Finance for Smitty's Super Valu in Phoenix,
Arizona, and from 1981 to 1991 served in various financial
positions with Smitty's, including Senior Director and
Corporate Controller. Mr. Geele is a Certified Public
Accountant.

Michael J. Schmidt became Senior Vice
President/Director of Stores of the Company in 1985 (1). From
1983 through 1985, he was Manager of the Gottschalks Fashion
Fair store. Prior to joining the Company, he held management
positions with Liberty House, Allied Corporation and R.H.
Macy & Co., Inc.
____________________________

(1) References to the Company prior to 1986 are more
specifically to the Company's predecessor and former
subsidiary, E. Gottschalk and Co., Inc.


Item 11. EXECUTIVE COMPENSATION

The information required by this item is
incorporated by reference from those portions of the
Company's 2000 Proxy under the headings "Executive
Compensation" and "Director Compensation For Fiscal Year
1999."

Item 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
MANAGEMENT

The information required by this item is
incorporated by reference from the portion of the Company's
2000 Proxy under the heading "Security Ownership of Certain
Beneficial Owners and Management."

Item 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The information required by this item is
incorporated by reference from the portion of the Company's
2000 Proxy under the heading "Certain Relationships and
Related Transactions."


PART IV

Item 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULE, AND REPORTS
ON FORM 8-K

(a)(1) The following consolidated financial statements of
Gottschalks Inc. and Subsidiary as required by
Item 8 are included in this Part IV, Item 14:

Consolidated balance sheets - As of January 29,
2000 and January 30, 1999

Consolidated income statements -- Fiscal years
ended January 29, 2000, January 30, 1999 and
January 31, 1998

Consolidated statements of stockholders' equity --
Fiscal years ended January 29, 2000, January 30,
1999 and January 31, 1998

Consolidated statements of cash flows -- Fiscal
years ended January 29, 2000, January 30, 1999 and
January 31, 1998

Notes to consolidated financial statements -- Three
years ended January 29, 2000

Independent auditors' report

(a)(2) The following financial statement schedule of
Gottschalks Inc. and Subsidiary is included in Item
14(d):

Schedule II -- Valuation and qualifying accounts

All other schedules for which provision is made in
the applicable accounting regulations of the Securities and
Exchange Commission are included in the consolidated
financial statements, are not required under the related
instructions or are inapplicable, and therefore have been
omitted.

(a)(3) The following exhibits are required by Item 601 of
Regulation S-K and Item 14(c):



Incorporated by
Reference From
the
Exhibit Following
No. Description Document
- ------- ------------- -------------

3.1 Certificate of Incorporation Registration
of the Registrant, as amended Statement
on Form S-1 (File No.
33-3949)

3.2 By-Laws of the Registrant, Annual Report on
as amended Form 10-K for the
year ended February
3, 1996 (File No.
1-09100)

10.1 Agreement of Limited Partnership Annual Report on
dated March 16, 1990, by and Form 10-K for the
between River Park Properties I year ended February
and Gottschalks Inc. relating to 2, 1991 (File No.
the Company's corporate 1-09100)
headquarters

10.2 Gottschalks Inc. Retirement Registration
Savings Plan(*) Statement on Form
S-1 (File No. 33-3949)

10.3 Participation Agreement dated Annual Report on
as of December 1, 1988 among Form 10-K for the
Gottschalks Inc., General Foods year ended January
Credit Investors No. 2 Corporation 29, 1994 (File No.
and Manufacturers Hanover Trust 1-09100)
Company of California relating to
the sale-leaseback of the Stockton
and Bakersfield department stores
and the Madera distribution facility

10.4 Lease Agreement dated December 1, AnnualReport on
1988 by and between Manufacturers Form 10-K for the
Hanover Trust Company of California year ended January
and Gottschalks Inc. relating to 29, 1994 (File No.
the sale-leaseback of department 1-09100)
stores in Stockton and Bakersfield,
California and the Madera
distribution facility

10.5 Ground Lease dated December 1, Annual Report on
1988 by and between Gottschalks Form 10-K for the
Inc. and Manufacturers Hanover year ended January
Trust Company of California 29, 1994 (File No.
relating to the sale-leaseback 1-09100)
of the Bakersfield department store

10.6 Memorandum of Lease and Lease Annual Report on
Supplement dated July 1, 1989 by Form 10-K for the
and between Manufacturers Hanover year ended January
Trust Company of California and 29, 1994 (File No.
Gottschalks Inc. relating to the 1-09100)
sale-leaseback of the Stockton
department store

10.7 Ground Lease dated August 17, Annual Report on
1989 by and between Gottschalks Form 10-K for the
Inc. and Manufacturers Hanover year ended January
Trust Company of California 29, 1994 (File No.
relating to the sale-leaseback of 1-09100)
the Madera distribution facility

10.8 Lease Supplement dated as of Annual Report on
August 17, 1989 by and between Form 10-K for the
Manufacturers Hanover Trust year ended January
Company of California and 29, 1994 (File No.
Gottschalks Inc. relating to the 1-09100)
sale-leaseback of the Madera
distribution facility

10.9 Tax Indemnification Agreement Annual Report on
dated as of August 1, 1989 by Form 10-K for the
and between Gottschalks Inc. year ended January
and General Foods Credit 29, 1994 (File No.
Investors No. 2 Corporation 1-09100)
relating to the sale-leaseback
of the Stockton and Bakersfield
department stores and the
Madera distribution facility

10.10 Lease Agreement dated as of Annual Report on
March 16, 1990 by and between Form 10-K for the
Gottschalks Inc. and River year ended January
Park Properties I relating to the 29, 1994 (File No.
Company's corporate headquarters 1-09100)

10.11 Consulting Agreement dated Quarterly Report on
May 27, 1994 by and between Form 10-Q for the
Gottschalks Inc. and Gerald quarter ended April
H. Blum(*) 30, 1994 (File No.
1-09100)

10.12 Form of Severance Agreement Annual Report on
dated March 31, 1995 by and Form 10-K for the
between Gottschalks Inc. and year ended January
the following senior executives 28, 1995 (File No.
of the Company: Joseph W. Levy, 1-09100)
Gary L. Gladding and Michael
J. Schmidt(*)

10.13 1994 Key Employee Incentive Registration
Stock Option Plan(*) Statement on Form
S-8 (File #33-54789)

10.14 1994 Director Nonqualified Registration
Stock Option Plan(*) Statement on Form
S-8 (File #33-54783)

10.15 Promissory Note and Security Annual Report on
Agreement dated December 16, Form 10-K for the
1994 by and between year ended January
Gottschalks Inc. and 28, 1995 (File No.
Heller Financial, Inc. 1-09100)

10.16 Agreement of Sale dated June 27, Quarterly Report on
1995, by and between Gottschalks Form 10-Q for the
Inc. and Jack Baskin relating to quarter ended July
the sale and leaseback of the 29, 1995 (File No.
Capitola, California property 1-09100)

10.17 Lease and Agreement dated June 27, Quarterly Report on
1995, by and between Jack Baskin Form 10-Q for the
and Gottschalks Inc. relating to quarter ended July
the sale and leaseback of the 29, 1995 (File No.
Capitola, California property 1-09100)

10.18 Promissory Notes and Security Quarterly Report on
Agreements dated October 4, 1995 Form 10-Q for the
and October 10, 1995 by and quarter ended
between Gottschalks Inc. and October 28, 1995
Midland Commercial Funding (File No. 1-09100)

10.19 Promissory Note and Security Quarterly Report on
Agreement dated October 2, Form 10-Q for the
1996, by and between Gottschalks year ended November
Inc. and Heller Financial, Inc. 2, 1996 (File No.
1-09100)

10.20 Loan and Security Agreement dated Annual Report on
December 29, 1996, by and between Form 10-K for the
Gottschalks Inc. and Congress year ended February
Financial Corporation 1, 1997 (File No.
1-09100)

10.21 Gottschalks Inc. 1998 Stock Registration
Option Plan(*) Statement on Form
S-8 (File #33-61471)

10.22 Gottschalks Inc. 1998 Registration
Employee Stock Purchase Statement on Form
Plan(*) S-8 (File #33-61473)

10.23 Asset Purchase Agreement dated Current Report on
as of July 21, 1998 among Form 8-K dated July
Gottschalks Inc., The Harris 21, 1998 (File No.
Company and El Corte Ingles, 1-09100)
S. A. together with all
Exhibits thereto

10.24 Non-Negotiable, Extendable, Current Report on
Subordinated Note due Form 8-K dated
August 20, 2003 issued to August 20, 1998
The Harris Company (File No. 1-09100)

10.25 Registration Rights Agreement Current Report on
between The Harris Company and Form 8-K dated
Gottschalks Inc. dated August 20, 1998
August 20, 1998 (File No. 1-09100)

10.26 Employee Lease Agreement between Current Report on
The Harris Company and Gottschalks Form 8-K dated
Inc. dated August 20, 1998 August 20,1998
(File No. 1-09100)

10.27 Tradename License Agreement Current Report on
between The Harris Company and Form 8-K dated
Gottschalks Inc. dated August 20, 1998
August 20, 1998 (File No. 1-09100)

10.28 Stockholders' Agreement among Current Report on
El Corte Ingles, S. A., Gottschalks Form 8-K dated
Inc., Joseph Levy and Bret Levy August 20, 1998
dated August 20, 1998 (File No. 1-09100)

10.29 Standstill Agreement between Current Report on
El Corte Ingles, S. A., and Form 8-K dated
Gottschalks Inc. dated August 20,1998
August 20, 1998 (File No. 1-09100)

10.30 Store Lease Agreement between Current Report on
El Corte Ingles, S. A., and Form 8-K dated
Gottschalks Inc. dated August 20, 1998
August 20, 1998 re: East Hills (File No. 1-09100)
Mall, Bakersfield, California

10.31 Store Lease Agreement between Current Report on
El Corte Ingles, S. A., and Form 8-K dated
Gottschalks Inc. dated August 20, 1998
August 20, 1998 re: Moreno (File No. 1-09100)
Valley Mall at Towngate,
Moreno Valley, California

10.32 Store Lease Agreement between Current Report on
El Corte Ingles, S. A., and Form 8-K dated
Gottschalks Inc. dated August 20, 1998
August 20, 1998 re: Antelope (File No. 1-09100)
Valley Mall at Palmdale, California

10.33 Store Lease Agreement between Current Report on
El Corte Ingles, S. A., and Form 8-K dated
Gottschalks Inc. dated August 20, 1998
August 20, 1998 re: Carousel (File No.1-09100)
Mall at San Bernardino, California

10.34 Form of Severance Agreement Annual Report on
dated January 21, 1999 by Form 10-K for the
and between Gottschalks Inc. year ended January
and Michael S. Geele (*) 30,1999 (File No.
1-09100)

10.35 Receivables Purchase Annual Report on
Agreement dated March 1, 1999 Form 10-K for the
By and between Gottschalks year ended January
Credit Receivables Corporation 30, 1999 (File No.
and Gottschalks Inc. 1-09100)

10.36 Pooling and Servicing Annual Report on
Agreement dated as of March 1, Form 10-K for the
1999 by and among Gottschalks year ended January
Credit Receivables Corporation, 30, 1999 (File No.
Gottschalks Inc. and Bankers 1-09100)
Trust Company

10.37 Series 1999-1 Supplement to Annual Report on
Pooling and Servicing Form 10-K for the
Agreement dated March 1, 1999 year ended January
by and among Gottschalks Credit 30, 1999 (File No.
Receivables Corporation, 1-09100)
Gottschalks Inc. and Bankers
Trust Company

10.38 Sixth Amendment to Loan and Quarterly Report on
Security Agreement dated August Form 10-Q for the
12, 1999, by and between Gottschalks quarter ended July 31,
Inc. and Congress Financial 1999 (File No. 1-
Corporation (Western). 09100_


10.39 Employment Agreement dated June Quarterly Report on
25, 1999 by and between Form 10-Q for the
Gottschalks Inc. and James R. quarter ended July
Famalette(*). 31, 1999 (File No.
1-09100)

10.40 Seventh Amendment to Loan and Filed electronically
Security Agreement dated March herewith
27,2000, by and between
Gottschalks Inc. and Congress
Financial Corporation (Western).

10.41 Asset Purchase Agreement dated Filed electronically
April 24, 2000 by and between herewith
Gottschalks Inc. and Lamonts
Apparel, Inc.

21. Subsidiary of the Registrant Annual Report on
Form 10-K for the
year ended January
28, 1995 (File No.
1-09100)

23. Independent Auditors' Consent Filed electronically
herewith

27. Financial Data Schedule Filed electronically
herewith

(*) Management contract, compensatory plan or
arrangement.
______________________________________________

(b) Reports on Form 8-K -- The
Company did not file any
Reports on Form 8-K during the
fourth quarter of fiscal 1999.

(c) Exhibits -- The response to
this portion of Item 14 is
submitted as a separate section
of this report.

(d) Financial Statement Schedule--
The response to this portion of
Item 14 is submitted as a
separate section of this
report.













ANNUAL REPORT ON FORM 10-K

ITEM 8, 14(a)(1) and (2), (c) and (d)

CONSOLIDATED FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

CERTAIN EXHIBITS

FINANCIAL STATEMENT SCHEDULE

YEAR ENDED JANUARY 29, 2000

GOTTSCHALKS INC. AND SUBSIDIARY

FRESNO, CALIFORNIA










INDEPENDENT AUDITORS' REPORT

To the Board of Directors and Stockholders
of Gottschalks Inc.
Fresno, California

We have audited the accompanying consolidated
balance sheets of Gottschalks Inc. and
Subsidiary as of January 29, 2000 and January
30, 1999, and the related consolidated
statements of income, stockholders' equity and
cash flows for each of the three years in the
period ended January 29, 2000. Our audits also
included the financial statement schedule
listed in the Index at Item 14(a)(2). These
financial statements and financial statement
schedule are the responsibility of the
Company's management. Our responsibility is to
express an opinion on these financial
statements and financial statement schedule
based on our audits.

We conducted our audits in accordance with
generally accepted auditing standards. Those
standards require that we plan and perform the
audit to obtain reasonable assurance about
whether the financial statements are free of
material misstatement. An audit includes
examining, on a test basis, evidence
supporting the amounts and disclosures in the
financial statements. An audit also includes
assessing the accounting principles used and
significant estimates made by management, as
well as evaluating the overall financial
statement presentation. We believe that our
audits provide a reasonable basis for our
opinion.

In our opinion, such consolidated financial
statements present fairly, in all material
respects, the financial position of
Gottschalks Inc. and Subsidiary as of January
29, 2000 and January 30, 1999, and the results
of their operations and their cash flows for
each of the three years in the period ended
January 29, 2000 in conformity with generally
accepted accounting principles. Also, in our
opinion, such financial statement schedule,
when considered in relation to the basic
financial statements taken as a whole,
presents fairly in all material respects the
information set forth therein.


/s/ Deloitte & Touche LLP


Deloitte & Touche LLP

Fresno, California
February 23, 2000 (April 24, 2000 as to Note
15)












GOTTSCHALKS INC. AND SUBSIDIARY
CONSOLIDATED BALANCE SHEETS
(In thousands)

January 29, January 30,
ASSETS 2000 1999
- ------- ----------- -----------
CURRENT ASSETS:

Cash $ 1,901 $ 1,693
Retained interest in receivables sold 29,138 37,399
Receivables - net 7,597 18,645
Merchandise inventories 130,028 123,118
Other 9,666 13,116
------- -------
Total current assets 178,330 193,971

PROPERTY AND EQUIPMENT - net 120,393 113,645

OTHER ASSETS:
Goodwill - net 8,708 9,244
Other 6,573 7,444
-------- --------
15,281 16,688
------- --------
$314,004 $324,304
======= =======




See notes to consolidated financial statements.






GOTTSCHALKS INC. AND SUBSIDIARY
CONSOLIDATED BALANCE SHEETS
(In thousands)

January 29, January 30,
2000 1999
----------- -----------
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
Trade accounts payable and accrued

expenses $ 58,976 $ 68,563
Revolving line of credit 5,479 20,273
Current portion of long-term obligations 4,479 4,434
Deferred income taxes 4,677 4,470
-------- -------
Total current liabilities 73,611 97,740

LONG-TERM OBLIGATIONS, less current portion 80,674 74,114

DEFERRED INCOME AND OTHER 20,911 24,111

DEFERRED INCOME TAXES 7,609 4,253

SUBORDINATED NOTE PAYABLE TO AFFILIATE - net 20,961 20,618

COMMITMENTS AND CONTINGENCIES

STOCKHOLDERS' EQUITY:
Preferred stock, par value of $.10 per share;
2,000,000 shares authorized; none issued
Common stock, par value of $.01 per share;
30,000,000 shares authorized; 12,596,837
and 12,575,565 issued 126 126
Additional paid-in capital 70,760 70,626
Retained earnings 39,352 32,716
------- -------
110,238 103,468
------- -------
$314,004 $324,304
======= =======




See notes to consolidated financial statements.







GOTTSCHALKS INC. AND SUBSIDIARY
CONSOLIDATED INCOME STATEMENTS
(In thousands, except per share data)


1999 1998 1997
-------- --------- --------

Net sales $539,398 $476,925 $413,013
Net credit revenues 8,573 6,897 6,385
Net leased department revenues 4,209 5,944 5,135
Total revenues 552,180 489,766 424,533

Costs and expenses:
Cost of sales 353,660 313,074 274,514
Selling, general and
administrative expenses 166,027 150,884 130,922
Depreciation and amortization 9,465 8,040 6,078
New store pre-opening costs 495 421 589
Asset impairment charge 1,933
Acquisition related expenses 859 673
------- ------- -------
Total costs and expenses 531,580 473,278 412,776
------- ------- -------
Operating income 20,600 16,488 11,757

Other (income) expense:
Interest expense 11,279 9,470 7,325
Miscellaneous income (1,555) (2,011) (1,955)
------- ------ ------
9,724 7,459 5,370
------- ------ ------
Income before income tax expense 10,876 9,029 6,387

Income tax expense 4,240 3,747 2,657
------- ------- -------
Net income $ 6,636 $ 5,282 $ 3,730
======= ======= =======
Net income per common share -
basic and diluted $ 0.53 $ 0.46 $ 0.36
======= ======= =======






See notes to consolidated financial statements.






GOTTSCHALKS INC. AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
(In thousands, except share data)


Additional
Common Stock Paid-In Retained
Shares Amount Capital Earnings Total
----------------- --------- ---------- -----

BALANCE, FEBRUARY 1, 1997 10,472,915 $105 $56,330 $23,704 $ 80,139
Net income 3,730 3,730
Shares issued under
stock option plan 5,500 36 36
---------- ----- ------ ------ ------

BALANCE, JANUARY 31, 1998 10,478,415 105 56,366 27,434 83,905
Net income 5,282 5,282
Shares issued for
business acquisition 2,095,900 21 14,252 14,273
Shares issued under
stock option plan 1,250 8 8
---------- ---- ------ ------ ------
BALANCE, JANUARY 30, 1999 12,575,565 126 70,626 32,716 103,468
Net income 6,636 6,636
Shares issued under
stock purchase plan 21,272 134 134
---------- --- ------ ------ ------
BALANCE, JANUARY 29, 2000 12,596,837 $126 $70,760 $39,352$110,238
========== === ====== ====== =======




See notes to consolidated financial statements.







GOTTSCHALKS INC. AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands of dollars)

1999 1998 1997
---- ---- ----
OPERATING ACTIVITIES:

Net income $ 6,636 $ 5,282 $ 3,730
Adjustments:
Depreciation and amortization 9,960 8,461 6,667
Deferred income taxes 3,562 633 2,557
Amortization of deferred items (3,201) (950) (888)
Provision for credit losses 982 992 470
Net loss (gain) from sale of assets 86 26 (72)
Asset impairment charge 1,933
Other non-cash items, net 343 (106) (1,170)
Decrease (increase) in assets, excluding
effect of business acquisition:
Receivables (2,643) (972) (1,346)
Merchandise inventories (6,117) (4,524) (9,227)
Other current and long-term assets 2,268 2,678 2,594
Increase (decrease) in liabilities,
excluding effect of business acquisition:
Trade accounts payable and accrued
expenses (7,868) (2,571) 1,873
Other current and long-term
liabilities (136) 2,545 (1,546)
------- ------- -------
Net cash provided by operating
activities 5,805 11,494 3,642
INVESTING ACTIVITIES:
Available-for-sale securities:
Maturities (305,926)(262,357) (230,433)
Purchases 304,795 256,571 235,491
Purchases of property and equipment (16,059) (16,801) (14,976)
Acquisition of business (1,369)
Proceeds from property and equipment
sales 123 680 365
Other 194 198 229
------- ------- -------
Net cash used in investing
activities (16,873) (23,078) (9,324)

FINANCING ACTIVITIES:
Net proceeds (repayments) under
revolving line of credit (4,794) 29,506 (8,137)
Proceeds from issuance of 1999-1
Series certificates 53,000
Proceeds from long-term obligations 500 3,214
Principal payments on retired
certificates (30,900) (15,800)
Principal payments on long-term
obligations (4,515) (4,065) (3,054)
Changes in cash management liability
and other (2,015) 2,035 13,764
------- ------- -------
Net cash provided by financing
activities 11,276 11,676 5,787
------- ------- -------
INCREASE IN CASH 208 92 105
CASH AT BEGINNING OF YEAR 1,693 1,601 1,496
------- ------- -------
CASH AT END OF YEAR $ 1,901 $ 1,693 $ 1,601
======= ======= =======
SUPPLEMENTAL SCHEDULE OF NON-CASH
ACTIVITIES:
INVESTING ACTIVITIES:
Consideration for acquisition of
business:
Issuance of 2,095,900 shares of
common stock $14,273
Issuance of 8% Subordinated Note 20,467
------
$34,740
FINANCING ACTIVITIES: ======
Acquisition of equipment under
capital leases $ 620 $ 1,273 $ 3,562
======= ====== =======


See notes to consolidated financial statements.



GOTTSCHALKS INC. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
1. NATURE OF OPERATIONS AND SIGNIFICANT
ACCOUNTING POLICIES

Gottschalks Inc. is a regional department and
specialty store chain based in Fresno, California,
currently consisting of forty-two full-line
department stores, including thirty-two
"Gottschalks" and ten "Harris/Gottschalks"
department stores, and twenty specialty apparel
stores. The Company's department stores are located
primarily in non-major metropolitan cities
throughout California and in Oregon, Washington and
Nevada, and typically offer a wide range of
moderate and better brand-name and private-label
merchandise, including men's, women's, junior's and
children's apparel, cosmetics, shoes and
accessories, home furnishings and other consumer
goods.

Use of Estimates - The preparation of the financial
statements in conformity with generally accepted
accounting principles requires management to make
estimates and assumptions that affect the reported
amounts of assets and liabilities at the date of
the financial statements and the reported amounts
of revenues and expenses during the reporting
periods. Such estimates and assumptions are subject
to inherent uncertainties which may cause actual
results to differ from reported amounts.

Principles of Consolidation - The accompanying
financial statements include the accounts of
Gottschalks Inc., and its wholly-owned subsidiary,
Gottschalks Credit Receivables Corporation
("GCRC"), (collectively, the "Company"). All
significant intercompany transactions and balances
have been eliminated in consolidation.

Fiscal Year - The Company's fiscal year ends on the
Saturday nearest January 31. Fiscal years 1999,
1998 and 1997, which ended on January 29, 2000,
January 30, 1999 and January 31, 1998,
respectively, each consist of 52 weeks.

Revenue Recognition - Net retail sales are recorded
at the point-of-sale and include sales of
merchandise, net of estimated returns and exclusive
of sales tax. Profits on special order sales are
recognized when the merchandise is delivered to the
customer and has been paid for in its entirety. The
Company does not sell merchandise on layaway.

Net leased department revenues consist of rental
income from lessees and sub-lessees. Sales
generated in such leased departments totaled
$29,028,000, $40,215,000 and $35,179,000 in 1999,
1998 and 1997, respectively.

Transfers and Servicing of Financial Assets - The
Company accounts for the transfer of receivables
pursuant to its receivables securitization program
in accordance with Statement of Financial
Accounting Standards ("SFAS") No. 125, "Accounting
for Transfers and Servicing of Financial Assets and
Extinguishments of Liabilities". SFAS No. 125
requires the Company to recognize gains and losses
on transfers of financial assets (securitizations)
that qualify as sales and to recognize as assets
certain financial components that are retained as a
result of such sales, which consist primarily of
the retained interest in receivables sold (Note 3),
the retained rights to future interest income from
the serviced assets in excess of the contractually
specified servicing fee, and the right to service
the receivables sold. The retained right to future
interest income totaled $182,000 at January 29,
2000 and $237,000 at January 30, 1999. The
estimated cost to service the assets is equal to
the contractually specified servicing fee,
resulting in no servicing asset or liability in
1999 or 1998.

The certificated portion of the retained interest
is considered readily marketable and is classified
as available-for-sale in accordance with SFAS No.
115, "Accounting for Certain Investments in Debt
and Equity Securities." Due to the short-term
revolving nature of the credit card portfolio, the
carrying value of the Company's retained interest
approximates its fair value, resulting in no
unrealized gains or losses.

Receivables - Receivables consist primarily of
customer credit card receivables that do not meet
certain eligibility requirements of the Company's
receivables securitization program and vendor
claims (Note 3). The credit card receivables are
not certificated and include revolving charge
accounts with terms which, in some cases, provide
for payments with terms in excess of one year. In
accordance with usual industry practice such
receivables are included in current assets.

The Company maintains reserves for possible credit
losses on such receivables which are based on their
expected collectibility.

Concentrations of Credit Risk - The Company
extends credit to individual customers based on
their credit worthiness and generally requires no
collateral from such customers. Concentrations of
credit risk with respect to the Company's credit
card receivables are limited due to the large
number of customers comprising the Company's
customer base.

Merchandise Inventories - Inventories, which
consist of merchandise held for resale, are valued
by the retail method and are stated at last-in,
first-out (LIFO) cost, which is not in excess of
market. Current cost, which approximates
replacement cost, under the first-in, first-out
(FIFO) method is equal to the LIFO value of
inventories at January 29, 2000 and January 30,
1999.

The Company includes in inventory the
capitalization of certain indirect purchasing,
merchandise handling and inventory storage costs to
better match sales with these related costs.

Store Pre-Opening Costs - New store pre-opening
costs are expensed as incurred.

Property and Equipment - Property and equipment is
stated on the basis of cost or appraised value as
to certain contributed land. Depreciation and
amortization is computed by the straight-line
method for financial reporting purposes over the
estimated useful lives of the assets, which range
from 20 to 40 years for buildings and leasehold
improvements and 3 to 15 years for furniture,
fixtures and equipment. The amortization of
buildings and equipment under capital leases is
computed by the straight-line method over the term
of the lease or the estimated economic life of the
asset, depending on the criteria used to classify
the lease, and such amortization is combined with
depreciation in the accompanying income statements.

Software Development Costs - Effective the
beginning of fiscal 1999, costs associated with the
acquisition or development of software for internal
use that meet the criteria of AICPA Statement of
Position No. 98-1, "Accounting for Costs of
Computer Software Developed or Obtained for
Internal Use" are capitalized and amortized over
the expected useful life of the software, which
generally ranges from 3 to 10 years. No material
software development costs were capitalized in
1999.

Goodwill - Goodwill, net of accumulated
amortization of $2,091,000 at January 29, 2000 and
$1,554,000 at January 30, 1999, represents the
excess of acquisition costs over the fair value of
the net assets acquired, amortized on a straight-
line basis over 20 years. Amortization of goodwill,
totaling $536,000, $291,000 and $116,000 in 1999,
1998 and 1997, respectively, is included in
depreciation and amortization in the accompanying
income statements.

The Company periodically analyzes the value of net
assets acquired to determine whether any impairment
in the value of such assets has occurred. The
primary indicators of recoverability used by the
Company are current or forecasted profitability of
the related acquired assets as compared to their
carrying values.

Cash Management Liability - Under the Company's
cash management program, checks issued by the
Company and not yet presented for payment
frequently result in overdraft balances for
accounting purposes. Such amounts represent
interest-free, short-term borrowings by the
Company. (See Note 5).

Deferred Income - Deferred income consists
primarily of donated land and cash incentives
received to construct a store and enter into a
lease arrangement. Land contributed to the Company
is included in land and recorded at appraised fair
market values. Donated income is amortized to
income over the average depreciable life of the
related fixed assets built on the land for
locations that are owned by the Company, and over
the minimum lease periods of the related building
leases with respect to locations that are leased by
the Company, ranging from 10 to 32 years. Deferred
income, net of accumulated amortization, totaled
$15,344,000 as of January 29, 2000 and $16,347,000
as of January 30, 1999.

Deferred Lease Payments - Certain of the Company's
department store operating leases provide for rent
abatements and scheduled rent increases during the
lease terms. The Company recognizes rental expense
for such leases on a straight-line basis over the
lease term and records the difference between
rental expense and amounts payable under the leases
as deferred lease payments. Deferred lease payments
totaled $5,058,000 at January 29, 2000 and
$6,850,000 at January 30, 1999.

Advertising Costs - Advertising costs, totaling
$24,042,000, $22,270,000 and $17,489,000 in 1999,
1998 and 1997, are expensed when the related
advertisement first takes place.

Income Taxes - Deferred tax assets and liabilities
are generally recognized for the expected future
tax consequences of events that have been included
in the financial statements or tax returns,
determined based on the differences between the
financial statement and tax basis of assets and
liabilities and net operating loss and tax credit
carryforwards, and by using enacted tax rates in
effect when the differences are expected to
reverse.

Fair Value of Financial Instruments - The carrying
value of the Company's cash and cash management
liability, receivables, notes receivable, trade
payables and other accrued expenses, revolving line
of credit and stand-by letters of credit
approximate their estimated fair values because of
the short maturities or variable interest rates
underlying those instruments. The retained
interest in receivables sold, the retained right to
future interest income and the Subordinated Note
are carried at their estimated fair values. The
following methods and assumptions were used to
estimate the fair value for each remaining class of
financial instruments:

Long-Term Obligations - The fair values of the
Company's mortgage loans and notes payable are
estimated using discounted cash flow analysis,
based on the Company's current incremental
borrowing rates for similar types of borrowing
arrangements. Borrowings with aggregate
carrying values of $27,937,000 and $30,216,000
at January 29, 2000 and January 30, 1999, had
estimated fair values of $28,664,000 and
$27,809,000 at January 29, 2000 and January
30, 1999, respectively.

Off-Balance Sheet Financial Instruments - The
Company's off-balance sheet financial
instruments consist primarily of certificates
issued under the securitization program. The
aggregate estimated fair values of the
certificates outstanding as of year end, based
on similar issues of certificates at current
rates for the same remaining maturities, with
aggregate face values of $53,000,000 at
January 29, 2000 and $30,667,000 at January
30, 1999 are $50,469,000 and $30,154,000,
respectively.

Stock-Based Compensation - The Company accounts for
stock-based awards to employees using the intrinsic
value method in accordance with APB No. 25,
"Accounting for Stock Issued to Employees".
Accordingly, no compensation expense has been
recognized in the 1999, 1998 or 1997 financial
statements for employee stock arrangements. Pro
forma information regarding net income and earnings
per share, as calculated under the provisions of
SFAS No. 123, "Accounting for Stock Based
Compensation", is disclosed in Note 11.

Long-Lived Assets - The Company periodically
evaluates the carrying value of long-lived assets
to be held and used, including goodwill and other
intangible assets, when events and circumstances
warrant such a review. When the anticipated
undiscounted cash flow from a long-lived asset is
less than its carrying value, a loss is recognized
based on the amount by which its carrying value
exceeds its fair market value. Fair market value is
determined primarily using the anticipated cash
flows discounted at a rate commensurate with the
risks involved. In 1999, the Company recognized a
non-recurring asset impairment charge of $1,933,000
related to an investment in a cooperative
merchandise buying group that is accounted for
under the cost method. The Company recognized no
impairment losses in 1998 or 1997.

Segment Reporting - The Company operates in one
reportable segment, which includes the Company's
proprietary credit card operation. The proprietary
credit card operation is considered an integral
component of the Company's retail store segment, as
its primary purpose is to support and enhance this
segment's retail operations.

Comprehensive Income - There were no items of
comprehensive income in 1999, 1998 or 1997, and
therefore net income is equal to comprehensive
income for each of those years.

Recently Issued Accounting Standards - The
Securities and Exchange Commission recently issued
Staff Accounting Bulletin ("SAB") No. 101, "Revenue
Recognition in Financial Statements", which is
effective for fiscal 1999 and requires that sales
from leased department sales no longer be combined
with owned sales for financial reporting purposes,
and that all prior periods presented be
reclassified to conform with the required
presentation. The Company, like most retailers,
previously combined sales from leased departments
with owned sales, with the related costs combined
with cost of sales, for financial reporting
purposes. The adoption of SAB No. 101 has no impact
on the Company's prior or future operating results
and relates only to financial statement
presentation and disclosure.

SFAS No. 133, "Accounting for Derivative
Instruments and Hedging Activities," as deferred by
SFAS No. 137, requires an entity to recognize all
derivatives as either assets or liabilities in the
statement of financial position and measure those
instruments at fair value. The Company currently
does not have any derivatives and therefore does
not expect that the adoption of this standard,
effective beginning fiscal 2001, will have a
material impact on the Company's financial position
or the results of its operations.

Reclassifications - Certain amounts in the
accompanying 1998 and 1997 consolidated financial
statements have been reclassified to conform with
the 1999 presentation.

2. BUSINESS ACQUISITION

On August 20, 1998, the Company completed the
acquisition of substantially all of the assets and
business of The Harris Company ("Harris"), pursuant
to an Asset Purchase Agreement entered into with
Harris and El Corte Ingles, S. A. ("ECI") of Spain,
the parent company of Harris. Harris operated nine
full-line department stores located throughout
southern California. The assets acquired consisted
primarily of merchandise inventories, customer
credit card receivables, fixtures and equipment and
certain intangibles. The Company also assumed
certain liabilities relating to the business,
including trade accounts payable, store leases and
certain other contracts. The purchase price for the
assets consisted of the issuance to Harris of
2,095,900 shares of common stock of the Company and
the issuance of an 8% Non-Negotiable, Extendable,
Subordinated Note (the "Subordinated Note") in the
principal amount of $22,179,000 (see Note 7).
Direct fees and expenses incurred in the
transaction consisted primarily of investment
banking, legal and accounting fees, severance and
costs associated with the closure of the former
Harris store located in San Bernardino. The
acquisition (hereinafter referred to as the "Harris
acquisition") was accounted for under the purchase
method of accounting and, accordingly, the results
of operations of the acquired stores are included
in the Company's financial statements from the
acquisition date of August 20, 1998.

The purchase price has been allocated to the
acquired assets and assumed liabilities on the
basis of their fair values as of the date of the
acquisition, as follows (in thousands):

Fair value of Subordinated Note (discounted to
an effective interest rate of 10%) $20,467
Fair value of common stock issued to Harris
(discounted by 20%) 14,273
Total direct fees and expenses 1,369
------
Total purchase price $36,109
======
Merchandise inventories $18,570
Customer credit card and other receivables 11,827
Leaseholds, fixtures and other equipment 5,731
Other current and long-term assets 3,809
Trade accounts payable and other current
liabilities (11,713)
Deferred income taxes (515)
Excess of purchase price over the fair value of
identifiable net assets acquired 8,400
------
Total purchase price $36,109
======


Unaudited Pro Forma Financial Information.

The following unaudited pro forma financial
information for the Company gives effect to the
acquisition as if it had occurred at the beginning
of fiscal 1998 and 1997, and includes certain
adjustments, including the amortization of
goodwill, interest expense associated with
acquisition debt, adjustments to rental expense to
reflect new store leases, adjustments to
depreciation expense to reflect the fair value of
assets acquired and the related income tax effects.
These pro forma results have been prepared for
comparative purposes only and are not necessarily
indicative of what would have occurred if the
acquisition had been completed as of those dates.
In addition, pro forma information is not intended
to be a projection of future results nor does it
reflect expected cost savings or synergies expected
to result from the integration of the Harris stores
into the Company's business.

(In thousands, except per share data) 1998 1997
- -------------------------------------------------------------
Net sales $565,745 $545,595
Net income (loss) $ 870 $ (2,771)
Net income (loss) per common share -
basic and diluted $ 0.07 $ (0.22)
Weighted-average number of
common shares outstanding -
basic and diluted 12,575 12,569


Acquisition Related Expenses.

Acquisition related expenses of $859,000 were
incurred in fiscal 1998, consisting primarily of
costs incurred prior to the elimination of certain
duplicative operations of Harris, including certain
merchandising, advertising, credit and distribution
functions. All duplicative operations of Harris
were eliminated by the end of fiscal 1998.

The Company had previously entered into
negotiations for the acquisition of the stores from
Harris in fiscal 1997. The parties were unable to
agree on the terms of the transaction, however, and
negotiations were discontinued during that year.
Fiscal 1997 results include $673,000 of costs
related to the proposed acquisition, consisting
primarily of legal, accounting and investment
banking fees.


3. RECEIVABLES

Receivable Securitization Program.

The Company's receivables securitization program
provides the Company with a source of long-term
financing that is generally more cost-effective
than traditional debt financing. Under the program,
the Company automatically sells all of its accounts
receivable arising under its private label customer
credit cards, servicing retained, to its wholly-
owned subsidiary, GCRC, and those receivables that
meet certain eligibility requirements of the
program are simultaneously conveyed to Gottschalks
Credit Card Master Trust ("GCC Trust"), to be used
as collateral for securities issued to investors.
GCC Trust is a qualified special purpose entity and
is not consolidated in the Company's financial
statements under SFAS No. 125. Accordingly, all
transfers of receivables to GCC Trust are accounted
for as sales for financial reporting purposes and
such transferred receivables are removed from the
Company's balance sheet. The Company retains an
ownership interest in certain of the receivables
sold under the program, represented by Exchangeable
and Subordinated Certificates, and also retains an
uncertificated ownership interest in receivables
that do not meet certain eligibility requirements
of the program.

On March 1, 1999, GCC Trust issued a $53.0 million
principal amount 7.66% Fixed Base Class A-1 Credit
Card Certificate (the "1999-1 Series") to a single
investor through a private placement. Proceeds from
the issuance of the 1999-1 Series were used to
repay the outstanding balances of previously issued
certificates, totaling $26,950,000 as of that date,
and the remaining funds were used to purchase
additional receivables from the Company. The holder
of the 1999-1 Series certificate earns interest on
a monthly basis at a fixed interest rate of 7.66%.
The outstanding principal balance of the
certificate, which is off-balance sheet for
financial reporting purposes, is to be repaid in
twelve equal monthly installments commencing
September 2003 and continuing through August 2004.
The Company is required, among other things, to
maintain certain portfolio performance standards
under the program. The portfolio performance has
exceeded such standards since the issuance date.
Subject to certain conditions, the master trust
permits further expansion of the program to meet
future receivables growth.


Receivables.

Receivables consist of the following:

January 29, January 30,
(In thousands) 2000 1999
- --------------------------------------------------------------

Credit card receivables $3,995 $17,331
Vendor claims 4,089 2,970
----- ------
Less allowance for doubtful
accounts ( 487) (1,656)
----- ------
$7,597 $18,645
===== ======

Credit card receivables as of January 30, 1999
included $12,708,000 of receivables acquired from
Harris which were incorporated into the
securitization program in early fiscal 1999.

Net Credit Revenues.

Net credit revenues associated with the Company's
credit card receivable portfolio, including
securitized receivables, consists of the following:

(In thousands) 1999 1998 1997
- --------------------------------------------------------------------
Service charge revenues $15,482 $13,431 $11,618
Gain (loss) on sale of receivables 173 (45) 1,050
Interest expense on securitized
receivables (4,069) (3,314) (3,579)
Charge-offs on receivables sold and
provision for credit losses on
receivables ineligible for sale (3,013) (3,175) (2,704)
------ ------ ------
$ 8,573 $ 6,897 $ 6,385
====== ====== ======

The Company adopted the provisions of SFAS No. 125
in fiscal 1997. The gain on sale of receivables of
$1,050,000 in 1997 includes a credit of $898,000
related to a change in estimate for the allowance
for doubtful accounts for receivables which were
ineligible for sale.

4. PROPERTY AND EQUIPMENT

Property and equipment consists of the following:

January 29, January 30,
(In thousands) 2000 1999
- --------------------------------------------------------------------
Furniture, fixtures and equipment $ 86,155 $ 77,060
Buildings and leasehold improvements 69,196 62,561
Land 15,108 15,102
Buildings and equipment under
capital leases 12,768 12,148
Construction in progress 892 909
------ -------
184,119 167,780
Less accumulated depreciation
and amortization 63,726 54,135
------ -------
$120,393 $113,645
======= =======

5. TRADE ACCOUNTS PAYABLE AND ACCRUED EXPENSES

Trade accounts payable and accrued expenses consist
of the following:
January 29, January 30,
(In thousands) 2000 1999
- -------------------------------------------------------------------
Trade accounts payable $15,617 $23,061
Cash management liability 10,027 12,176
Taxes, other than income taxes 11,141 11,078
Accrued expenses 9,958 10,654
Accrued payroll and related
liabilities 6,861 6,416
Federal and state income taxes payable 5,372 5,178
------ ------
$58,976 $68,563
====== ======
6. DEBT

Revolving Line of Credit.

The Company has a $140.0 million revolving line of
credit facility with Congress Financial Corporation
through March 30, 2001. Borrowings under the
facility are limited to a restrictive borrowing
base equal to 65% of eligible merchandise
inventories, increasing to 70% during the period of
September 1 through January 31 and, at the
Company's option, to 80% for any period from
November 1 through December 31 of each year, to
fund increased seasonal inventory requirements.
Interest on outstanding borrowings under the
facility is currently charged at a rate of LIBOR
plus 2.00% (7.84% at January 29, 2000), with no
interest charged on the unused portion of the line
of credit. The interest rate will be reduced to
LIBOR plus 1.875% on March 1, 2000. The maximum
amount available for borrowings under the line of
credit was $76,581,000 as of January 29, 2000, of
which $55,479,000 was outstanding as of that date.
Of that amount, $50,000,000 has been classified as
long-term in the accompanying financial statements
as of January 29, 2000 ($40,000,000 as of January
30, 1999) as the Company does not anticipate
repaying that amount prior to one year from the
balance sheet date. The agreement contains one
financial covenant, pertaining to the maintenance
of a minimum tangible net worth, with which the
Company was in compliance as of January 29, 2000.

Long-Term Obligations.

Long-term obligations consist of the following:

January 29, January 30,
(In thousands) 2000 1999
- -------------------------------------------------------------------
Revolving line of credit $50,000 $40,000
9.39% mortgage loans payable,
due 2010 18,958 19,242
9.97% mortgage loan payable,
due 2004 3,643 4,429
10.45% mortgage loan payable,
due 2002 1,900 2,850
10% notes payable, due 2001 824 1,384
Capital lease obligations 7,216 8,332
Other notes payable 2,612 2,311
------ ------
5,153 78,548
Less current portion 4,479 4,434
------ ------
$80,674 $74,114
====== ======

The mortgage loans and notes payable are
collateralized by certain real property, assets or
equipment.

The scheduled annual principal maturities of the
Company's mortgage loans and notes payable are
$2,814,000, $2,489,000, $1,380,000, $1,432,000 and
$620,000 for 2000 through 2004, with $19,202,000
payable thereafter.

Deferred debt issuance costs related to the
Company's various financing arrangements are
included in other current and long-term assets and
are charged to income as additional interest
expense on a straight-line basis over the life of
the related indebtedness. Such costs, net of
accumulated amortization, totaled $1,552,000 at
January 29, 2000 and $1,263,000 at January 30,
1999.

Interest paid, net of amounts capitalized, was
$14,536,000 in 1999, $12,063,000 in 1998 and
$10,302,000 in 1997. Capitalized interest expense
was $188,000 in 1999, $134,000 in 1998 and $114,000
in 1997. The weighted-average interest rate charged
on the Company's revolving line of credit was 7.52%
in 1999, 7.88% in 1998 and 8.16% in 1997.

Certain of the Company's long-term financing
arrangements include various restrictive covenants.
The Company was in compliance with all such
covenants as of January 29, 2000.

7. SUBORDINATED NOTE PAYABLE TO AFFILIATE

As described more fully in Note 2, the Company
issued the Subordinated Note to Harris on August
20, 1998 in consideration for the Harris
acquisition. The Subordinated Note, discounted to
an effective interest rate of 10% at issuance,
bears interest at a fixed rate of 8%, payable semi-
annually. The principal portion of the Subordinated
Note is due and payable on August 20, 2003, unless
such payment would result in a default on any of
the Company's other credit facilities, whereby its
maturity would be extended by three years to August
2006. The Subordinated Note is unsecured, contains
no restrictive financial covenants and is
subordinate to the payment of all debt, including
trade credit, of the Company. The discount on the
Subordinated Note is being amortized as additional
interest expense over the five year term of the
note. The unamortized discount totaled $1,218,000
as of January 29, 2000 and $1,561,000 as of January
30, 1999. Interest paid to Harris totaled
$2,117,000 in 1999 and $935,000 in 1998.

8. LEASES

The Company leases certain retail department
stores, specialty apparel stores, land, furniture,
fixtures and equipment under capital and
noncancellable operating leases that expire in
various years through 2021. Certain of the leases
provide for the payment of additional contingent
rentals based on a percentage of sales, require the
payment of property taxes, insurance and
maintenance costs and have renewal options for one
or more periods ranging from five to twenty years.
The Company also leases three of its department
stores from ECI, an affiliate of the Company. Rent
paid to ECI, which reflects current market rates,
totaled $900,000 in 1999 and $391,000 in 1998.

Future minimum lease payments as of January 29,
2000, by year and in the aggregate, under capital
leases and noncancellable operating leases with
initial or remaining terms in excess of one year
are as follows:
Capital Operating
(In thousands) Leases Leases
- --------------------------------------------------------------------
2000 $ 2,317 $ 17,917
2001 1,123 17,325
2002 1,085 16,991
2003 988 16,634
2004 752 16,177
Thereafter 5,389 120,539
------ -------
Total minimum lease payments $11,654 $205,583
=======
Amount representing interest (4,438)
------
Present value of minimum lease payments 7,216
Less current portion (1,665)
------
$ 5,551
======
Rental expense consists of the following:

(In thousands) 1999 1998 1997
- --------------------------------------------------------------------
Operating leases:
Buildings:
Minimum rentals $15,441 $14,395 $13,099
Contingent rentals 2,461 2,236 1,911
Fixtures and equipment 3,158 3,275 4,358
------ ------ ------
$21,060 $19,906 $19,368
====== ====== ======

One of the Company's lease agreements contains a restrictive covenant
pertaining to the debt to tangible net worth ratio with which the Company
was in compliance at January 29, 2000.

9. INCOME TAXES

The components of income tax expense are as follows:

(In thousands) 1999 1998 1997
- -------------------------------------------------------------------
Current:
Federal $ 219 $2,737 $ 92
State 459 377 8
----- ----- -----
678 3,114 100
Deferred:
Federal 3,337 210 1,976
State 225 423 581
----- ------ -----
3,562 633 2,557
----- ------ -----
$4,240 $3,747 $2,657
===== ===== =====

The principal components of deferred tax assets and liabilities
are as follows (in thousands):




January 29, January 30,
2000 1999
Deferred Deferred Deferred Deferred
Tax Tax Tax Tax
Assets Liabilities Assets Liabilities
------- ----------- ------ -----------
Current:
Accrued employee benefits $ 1,213 $ 1,019
Credit losses 132 658
State income taxes 267 125
LIFO inventory reserve $ (2,958) $ (3,636)
Supplies inventory (1,035) (1,340)
Workers' compensation (542) (760)
Gain on sale of receivables (120) (65)
Other items, net 183 (1,817) 322 (793)
------ ------- ------- -------
1,795 (6,472) 2,124 (6,594)
Long-Term:
Net operating loss and tax
credit carryforwards 5,906 7,985
State income taxes 580 504
Depreciation expense (10,716) (9,221)
Accounting for leases 805 (3,253) 945 (3,364)
Deferred income 1,291 (2,571) 1,495 (2,313)
Other items, net 973 (624) 724 (1,008)
------- -------- ------- --------
9,555 (17,164) 11,653 (15,906)
------- -------- ------- --------
$11,350 $(23,636) $13,777 $(22,500)
======= ======== ======= ========

Income tax expense varies from the amount computed by applying the statutory
federal income tax rate to the income before income taxes. The reasons for this
difference are as follows:

1999 1998 1997
- --------------------------------------------------------------------
Statutory rate 35.0% 35.0% 35.0%
State income taxes, net of
federal income tax benefit 4.2 5.8 5.9
General business credits (2.2) (1.7) (1.2)
Amortization of goodwill .4 .4 .6
Other items, net 1.6 2.0 1.3
---- ----- -----
Effective rate 39.0% 41.5% 41.6%
==== ===== =====

The Company paid income taxes, net of refunds,
of $109,000 in 1999 and $138,000 in 1998. At
January 29, 2000, the Company has, for federal
tax purposes, net operating loss carryforwards
of approximately $7,354,000 which expire in
the years 2008 through 2018, general business
credits of approximately $1,158,000 which
expire in the years 2009 through 2019, and
alternative minimum tax credits of
approximately $749,000 which may be used for
an indefinite period. At January 29, 2000, the
Company has, for state tax purposes,
enterprise zone credits of approximately
$1,345,000 and alternative minimum tax credits
of approximately $153,000 which may be used
for an indefinite period. These carryforwards
are available to offset future taxable income
and are expected to be fully utilized.

10. EARNINGS PER SHARE

Net earnings per common share is computed by
dividing net income by the weighted-average
number of common shares outstanding during the
year. Stock options represent potential common
shares and are included in computing diluted
earnings per share when the effect is
dilutive. A reconciliation of the weighted-
average shares used in the basic and diluted
earnings per share calculation is as follows:

(Shares in thousands) 1999 1998 1997
- ----------------------------------------------------------
Weighted average number of
shares - basic 12,577 11,418 10,474

Effect of assumed option
exercises 39 31 17
------ ------ ------
Weighted average number of
shares - diluted 12,616 11,449 10,491
====== ====== ======

Options with an exercise price greater than
the average market price of the Company's
common stock during the period are excluded
from the computation of the weighted-average
number of shares on a diluted basis as such
options are anti-dilutive. Anti-dilutive
options outstanding totaled 511,861, 426,698
and 136,510 as of the end of 1999, 1998 and
1997, respectively.

11. STOCK OPTION PLANS

The Company has stock option plans for
directors, officers and key employees which
provide for the grant of non-qualified and
incentive stock options. Under the plans, the
option exercise price may not be lower than
100% of the fair market value of such shares
at the date of the grant. Options granted
generally vest on a cumulative basis over five
years and expire ten years from the date of
the grant. At January 29, 2000, options for
601,000 shares were available for future
grants under the plans.


Option activity under the plans is as follows:

1999 1998 1997
-------------- --------------- ---------------
Weighted- Weighted- Weighted-
Number Average Number Average Number Average
of Exercise of Exercise of Exercise
Shares Price Shares Price Shares Price
------- -------- ------ -------- ------ -------
Options outstanding
at beginning of year 771,000 $8.45 500,500 $9.05 509,000 $9.36

Granted 209,000 8.45 329,000 7.73 74,000 5.87
Exercised (1,250) 5.75 (5,500) 6.55
Cancelled (27,000) 8.10 (57,250) 9.46 (77,000) 9.46
------- ----- ------- ----- ------- -----
Options outstanding
at end of year 953,000 $8.47 771,000 $8.45 500,500 $9.05
======= ===== ======= ===== ======= =====
Options exercisable
at end of year 465,750 $9.01 366,000 $9.50 298,500 $9.72
======= ===== ======= ===== ======= =====

Additional information regarding options outstanding as of January 29, 2000 is
as follows:

Options Outstanding Options Exercisable
------------------- -------------------
Weighted-Avg.
Remaining
Range of Number Contractual Weighted-Avg. Number Exercise
Exercise Prices Outstanding Life (yrs.) Exercise Price Exercisable Price
- --------------- ---------- ----------- -------------- ----------- --------
$5.38 to $10.87 953,000 7.05 yrs. $8.47 465,750 $9.01

If the Company had elected to follow the
measurement provisions of SFAS No. 123 in
accounting for stock options, compensation
expense would be recognized based on the fair
value of the options at the date of grant. To
estimate compensation expense which would be
recognized under SFAS No. 123, the Company
used the Black-Scholes options pricing model
with the following weighted-average
assumptions:
1999 1998 1997
---- ----- -----
Risk-free interest rate 6.7% 4.6% 5.41%
Expected dividend yield --- --- ---
Expected volatility 47.95% 51.08% 51.09%
Expected option life (years) 5 5 5
Fair value of options granted $5.10 $4.38 $4.26


Had the computed fair values of the 1999, 1998
and 1997 awards been amortized to expense over
the vesting period of the awards, pro-forma
net income and earnings per share (in
thousands, except per share data) would have
been as follows:

1999 1998 1997
---- ----- -----
Pro forma net income $6,237 $5,176 $3,693
Pro forma net income per share -
basic and diluted $ 0.50 $ 0.45 $ 0.35


12. EMPLOYEE BENEFIT PLANS

The Company has a Retirement Savings Plan
("Plan") which qualifies as an employee
retirement plan under Section 401(k) of the
Internal Revenue Code. Full-time employees
meeting certain requirements are eligible to
participate in the Plan and may elect to have
up to 20% of their annual eligible
compensation, subject to certain limitations,
deferred and deposited with a qualified
trustee. Participants in the Plan may receive
an employer matching contribution of up to 4%
of the participants' eligible compensation,
depending on the Company's quarterly and
annual financial performance. The Company
recognized $541,000, $424,000 and $875,000 in
expense related to the Plan in 1999, 1998 and
1997, respectively.

The Company also has a statutory Employee
Stock Purchase Plan, which provides for its
employees to purchase Company common stock at
a 15% discount. Employees can make
contributions to the Plan through payroll
deductions ranging from 1% to 10% of their
annual compensation, up to a maximum of
$21,250 per year. A total of 500,000 shares
were originally registered under the Plan,
with 21,272 shares issued through January 29,
2000.

13. COMMITMENTS AND CONTINGENCIES

The Company is party to legal proceedings and
claims which have arisen during the ordinary
course of business. In the opinion of
management, the ultimate outcome of such
litigation and claims is not expected to have
a material adverse effect on the Company's
financial position or results of its
operations.

The Company arranges for the issuance of
letters of credit in the ordinary course of
business. As of January 29, 2000, the Company
had outstanding letters of credit amounting to
$7.7 million.

The Company is in the process of remodeling
one of its existing store locations, and also
expects to open a new 45,000 square foot store
in Grants Pass, Oregon in August 2000. The
remaining estimated cost of the projects as of
January 29, 2000 is approximately $4.3
million, and such costs are expected to be
funded through existing capital resources.

14. STOCK REPURCHASE PROGRAM

On February 23, 2000, the Board of Directors
of the Company approved the repurchase of up
to $2.0 million of Company common stock, in
open market or private transactions, for a
period of up to twelve months. Any shares
repurchased will be held as treasury shares
initially and may be used in connection with
the Company's stock option program and for
other general corporate purposes or
acquisitions. The Company expects to finance
the repurchases from working capital.

15. SUBSEQUENT EVENT

On April 24, 2000, the Company entered into a
definitive asset purchase agreement with
Lamonts Apparel, Inc. ("Lamonts"), providing
for the Company to acquire all Lamont's
department store leases and fixtures and
equipment for a cash purchase price of $19.0
million. Lamonts is a regional department
store chain based in Kirkland, Washington,
currently operating thirty-eight department
stores, with twenty-three located in the State
of Washington, seven in Alaska, five in Idaho,
two in Oregon and one in Utah. Lamonts filed a
voluntary petition for reorganization under
Chapter 11 of the Bankruptcy Code in January
2000, and the purchase is subject to approval
by the Bankruptcy Court. If approved, the
transaction is expected to close in late July
2000.

16. QUARTERLY RESULTS OF OPERATIONS
(UNAUDITED)

The following is a summary of the unaudited
quarterly results of operations for 1999 and
1998 (in thousands, except per share data):




1999
---------------------------------------------
Quarter Ended May 1 July 31 October 30 January 29
- ------------- --------- --------- ----------- ----------

Net sales (1) $111,104 $118,718 $122,873 $186,703
Gross profit 37,647 41,000 43,980 63,111
Income (loss) before
income tax expense
(benefit)(2) (1,851) ( 180) 615 12,292
Net income (loss) (1,079) ( 105) 358 7,462
Net income (loss)
per common share -
basic and diluted $ (0.09) $ (0.01) $ 0.03 $ 0.59
Weighted-average
number of common
shares outstanding:
Basic 12,575 12,575 12,575 12,581
Diluted 12,575 12,575 12,646 12,615







1998
---------------------------------------------
Quarter Ended May 2 August 1 October 31 January 30
- -------------- -------- -------- ---------- -----------

Net sales (1) $ 87,389 $ 95,263 $113,880 $180,393
Gross profit 28,792 31,361 41,898 61,800
Income (loss) before
income tax expense
(benefit) (3,408) (2,310) 604 14,143
Net income (loss) (1,994) (1,352) 345 8,283
Net income (loss)
per common share -
basic and diluted $ (0.19) $ (0.13) $ 0.03 $ 0.66
Weighted-average
number of common
shares outstanding (3):
Basic 10,479 10,479 12,138 12,575
Diluted 10,479 10,479 12,155 12,593




(1) The Company's net sales by quarter have
been reclassified to exclude leased
department sales, in accordance with the
requirements of SAB No. 101.

(2) Net income in the three month period
ended January 29, 2000 includes a non-
recurring, pre-tax charge for $1,933,000
to reflect the impairment of an
investment accounted for under the cost
method.

(3) The increase in the weighted-average
number of common shares outstanding
during fiscal 1998 resulted from the
issuance of 2,095,900 shares of common
stock to Harris on August 20, 1998 in
connection with a business acquisition
(see Note 2 to the Consolidated Financial
Statements.)






SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS

GOTTSCHALKS INC. AND SUBSIDIARY

________________________________________________________________________________
COL. A COL. B COL. C COL. D COL. E COL. F
________________________________________________________________________________
ADDITIONS

Balance at Charged to Charged to Balance at
Beginning Costs and Other Accounts Deductions End of
DESCRIPTION of Period Expenses Describe Describe Period

Year ended January 29, 2000:
- ---------------------------
Allowance for
doubtful

accounts... $1,535,165 $ 982,260(1) $ (177,000)(2) $(1,933,737)(3)$406,688
========= ========= ========= ========== =======
Allowance for vendor
claims
receivable. $ 120,700 $ ( 40,700)(4)$ 80,000
========= ========= ========= ========== =======
Year ended January 30, 1999:
Allowance for
doubtful
accounts... $ 437,179 $ 991,523(1) $ 881,759(5) $(775,296)(3)$1,535,165
========= ========= ======== ======== =========
Allowance for
vendor
claims
receivable. $ 80,000 $ 40,700(6) $ 120,700
========= ========= ======== ======== =========
Year ended January 31, 1998:
Allowance for
doubtful
accounts... $1,322,107 $ 469,935(1) $( 898,000)(2) $(456,863)(3)$ 437,179
========= ========= ========= ======== =========
Allowance for vendor
claims
receivable.. $ 80,000 $ $ 80,000
========= ========= ========= ======== =========




Notes:

(1) Represents the provision for
credit losses on receivables
ineligible for sale.

(2) Represents a change
in estimate for the allowance for
doubtful accounts related to
receivables which were ineligible
for sale. (See Note 3 to the
Consolidated Financial
Statements.) These amounts are
included in net credit revenues in
the fiscal 1999 and 1997
consolidated income statements,
respectively.

(3) Represents
uncollectible accounts written
off, net of recoveries, pertaining
to receivables ineligible for sale
and for receivables acquired from
Harris.

(4) Represents
uncollectible accounts written
off, net of recoveries, pertaining
to vendor claims receivable
acquired from Harris.

(5) Represents the allowance
for doubtful accounts applicable
to the receivables acquired from
Harris (see Note 2 to the
Consolidated Financial
Statements).

(6) Represents the
allowance for vendor claims
receivable applicable to the
outstanding vendor claims acquired
from Harris (see Note 2 to the
Consolidated Financial
Statements.)


SIGNATURES


Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed
on its behalf by the undersigned, thereunto duly authorized.

Dated: April 28, 2000 GOTTSCHALKS INC.


By: \s\ James R. Famalette
James R. Famalette
President and Chief Executive Officer


Pursuant to the requirements of the Securities Exchange Act of 1934,
this report has been signed below by the following persons on behalf of the
Registrant and in the capacities and on the dates indicated.

Signature Title Date
- ----------- ------ -------------


/s/ Joseph W. Levy Chairman April 28, 2000


President, Chief
Executive Officer April 28, 2000
/s/ James R. Famalette and Director (principal
executive officer)


Senior Vice President
and Chief Financial
Officer (principal April 28, 2000
financial and
/s/ Michael S. Geele accounting officer)



/s/ O. James Woodward III Director April 28, 2000



/s/ Bret W. Levy Director April 28, 2000


/s/ Sharon Levy Director April 28, 2000


/s/ Joseph J. Penbera Director April 28, 2000


/s/ Fred Ruiz Director April 28, 2000


/s/ Max Gutmann Director April 28, 2000


/s/ Isidoro Alvarez Alvarez Director April 28, 2000


/s/ Jorge Pont Sanchez Director April 28, 2000