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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549


FORM 10-Q


QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934


For the Quarterly Period Ended December 31, 2003 Commission file number 1-434


THE PROCTER & GAMBLE COMPANY
(Exact name of registrant as specified in its charter)


Ohio 31-0411980
(State of incorporation) (I.R.S. Employer Identification No.)


One Procter & Gamble Plaza, Cincinnati, Ohio 45202
(Address of principal executive offices) (Zip Code)


Registrant's telephone number, including area code (513) 983-1100


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes [X] No [ ]


Indicate by check mark whether the registrant is an accelerated filer (as
defined in Rule 12b-2 of the Exchange Act). Yes [X] No [ ]



There were 1,292,396,101 shares of Common Stock outstanding as of December 31,
2003.





PART I. FINANCIAL INFORMATION

Item 1. Financial Statements

The Consolidated Statement of Earnings of The Procter & Gamble Company and
subsidiaries for the three and six months ended December 31, 2003 and 2002, the
Consolidated Balance Sheet as of December 31, 2003 and June 30, 2003, and the
Consolidated Statement of Cash Flows for the six months ended December 31, 2003
and 2002 follow. In the opinion of management, these unaudited consolidated
financial statements contain all adjustments necessary to present fairly the
financial position, results of operations and cash flows for the interim periods
reported. However, such financial statements may not be indicative necessarily
of annual results.




THE PROCTER & GAMBLE COMPANY AND SUBSIDIARIES
CONSOLIDATED STATEMENT OF EARNINGS

Amounts in millions except per share amounts

Three Months Ended Six Months Ended
December 31 December 31
------------------------------------ ------------------------------------
2003 2002 2003 2002
---------------- ---------------- ---------------- ----------------

NET SALES $ 13,221 $ 11,005 $ 25,416 $ 21,801
Cost of products sold 6,324 5,490 12,203 10,979
Marketing, research, admini-
strative and other expense 4,155 3,267 7,828 6,395
---------- ---------- ---------- ----------

OPERATING INCOME 2,742 2,248 5,385 4,427
Interest expense 149 143 290 287
Other non-operating income, net 29 74 69 177
---------- ---------- ---------- ----------

EARNINGS BEFORE INCOME TAXES 2,622 2,179 5,164 4,317
Income taxes 804 685 1,585 1,359
---------- ---------- ---------- ----------

NET EARNINGS $ 1,818 $ 1,494 $ 3,579 $ 2,958
========== ========== ========== ==========

PER COMMON SHARE:
Basic net earnings $ 1.38 $ 1.13 $ 2.71 $ 2.23
Diluted net earnings $ 1.30 $ 1.06 $ 2.56 $ 2.10
Dividends $ 0.45 $ 0.41 $ 0.91 $ 0.82

AVERAGE COMMON SHARES
OUTSTANDING - DILUTED 1,400.4 1,402.6 1,399.6 1,404.9



See accompanying Notes to Consolidated Financial Statements





THE PROCTER & GAMBLE COMPANY AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEET
Amounts in millions

December 31 June 30
ASSETS 2003 2003
----------- ----------
CURRENT ASSETS

Cash and cash equivalents $ 4,943 $ 5,912
Investment securities 351 300
Accounts receivable 4,447 3,038
Inventories
Materials and supplies 1,322 1,095
Work in process 375 291
Finished goods 2,924 2,254
---------- ---------
Total Inventories 4,621 3,640
Deferred income taxes 877 843
Prepaid expenses and other 1,926 1,487
receivables ---------- ---------

TOTAL CURRENT ASSETS 17,165 15,220

PROPERTY, PLANT AND EQUIPMENT
Buildings 5,210 4,729
Machinery and equipment 19,188 18,222
Land 665 591
---------- ---------
25,063 23,542
Accumulated depreciation (11,020) (10,438)
---------- ---------

NET PROPERTY, PLANT AND EQUIPMENT 14,043 13,104

NET GOODWILL AND OTHER INTANGIBLE ASSETS
Goodwill 16,528 11,132
Trademarks and other intangible assets 4,182 2,375
---------- ---------

NET GOODWILL AND OTHER INTANGIBLE ASSETS 20,710 13,507

OTHER NON-CURRENT ASSETS 1,944 1,875
---------- ---------

TOTAL ASSETS $ 53,862 $ 43,706
========== =========

LIABILITIES AND SHAREHOLDERS' EQUITY

CURRENT LIABILITIES
Accounts payable $ 2,822 $ 2,795
Accrued and other liabilities 6,446 5,512
Taxes payable 2,454 1,879
Debt due within one year 5,885 2,172
---------- ---------

TOTAL CURRENT LIABILITIES 17,607 12,358

LONG-TERM DEBT 12,636 11,475

DEFERRED INCOME TAXES 1,898 1,396

OTHER NON-CURRENT LIABILITIES 3,149 2,291
---------- ---------

TOTAL LIABILITIES 35,290 27,520

SHAREHOLDERS' EQUITY
Preferred stock 1,554 1,580
Common stock - shares outstanding Dec 31 1,292.4 1,292
June 30 1,297.2 1,297
Additional paid-in capital 3,250 2,931
Reserve for ESOP debt retirement (1,296) (1,308)
Accumulated other comprehensive income (1,219) (2,006)
Retained earnings 14,991 13,692
---------- ---------

TOTAL SHAREHOLDERS' EQUITY 18,572 16,186
---------- ---------

TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY $ 53,862 $ 43,706
========== =========


See accompanying Notes to Consolidated Financial Statements






THE PROCTER & GAMBLE COMPANY AND SUBSIDIARIES
CONSOLIDATED STATEMENT OF CASH FLOWS

Six Months Ended
Amounts in millions December 31
---------------------------
2003 2002
----------- -----------

CASH AND CASH EQUIVALENTS, BEGINNING OF PERIOD $ 5,912 $ 3,427

OPERATING ACTIVITIES
Net earnings 3,579 2,958
Depreciation and amortization 857 844
Deferred income taxes 233 166
Change in:
Accounts receivable (452) (117)
Inventories (74) (89)
Accounts payable and accruals (183) 73
Other operating assets & liabilities (144) 151
Other 145 340
---------- ---------

TOTAL OPERATING ACTIVITIES 3,961 4,326
---------- ---------

INVESTING ACTIVITIES
Capital expenditures (810) (616)
Proceeds from asset sales 124 117
Acquisitions, net of cash acquired (5,358) 0
Change in investment securities (69) (8)
---------- ---------

TOTAL INVESTING ACTIVITIES (6,113) (507)
---------- ---------

FINANCING ACTIVITIES
Dividends to shareholders (1,245) (1,129)
Change in short-term debt 2,791 (1,188)
Additions to long-term debt 1,405 1,187
Reduction of long-term debt (993) (50)
Proceeds from stock options 233 58
Purchase of treasury shares (1,046) (1,025)
---------- ---------

TOTAL FINANCING ACTIVITIES 1,145 (2,147)
---------- ---------

EFFECT OF EXCHANGE RATE CHANGES ON CASH
AND CASH EQUIVALENTS 38 7

CHANGE IN CASH AND CASH EQUIVALENTS (969) 1,679
---------- ---------

CASH AND CASH EQUIVALENTS, END OF PERIOD $ 4,943 $ 5,106
========== =========


See accompanying Notes to Consolidated Financial Statements

THE PROCTER & GAMBLE COMPANY AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1. These statements should be read in conjunction with the Company's Annual
Report on Form 10-K for the fiscal year ended June 30, 2003. The results of
operations for the three-month and six-month periods ended December 31,
2003 are not indicative necessarily of annual results.

2. Comprehensive Income - Total comprehensive income is comprised primarily of
net earnings, net currency translation gains and losses, impacts of net
investment and cash flow hedges and net unrealized gains and losses on
securities. Total comprehensive income for the three months ended December
31, 2003 and 2002 was $2,429 million and $1,783 million, respectively. For
the six months ended December 31, 2003 and 2002, total comprehensive income
was $4,366 million and $3,143 million, respectively.

3. Segment Information - The basis for presenting segment results generally is
consistent with overall Company reporting. The primary difference relates
to partially-owned operations, where segment reporting reflects such
investments as consolidated subsidiaries with applicable adjustments to
comply with U.S. GAAP in the Corporate segment. The Corporate segment also
includes both operating and non-operating elements such as financing and
investment activities, certain employee benefit costs, intangible asset
amortization, certain restructuring charges, segment eliminations, prior
year results of certain divested businesses and other general corporate
items. Additionally, for interim periods certain non-recurring tax impacts
are reflected on a discrete basis for management and segment reporting
purposes, but are eliminated in Corporate to arrive at the Company's
effective tax rate for the quarter.



SEGMENT INFORMATION (Amounts in millions)


Three Months Fabric & Baby & Beauty Health Snacks &
Ended December 31 Home Care Family Care Care Care Beverages Corporate Total
- --------------------- ------------ ------------ ------------ ------------ ------------ ------------ ------------


Net Sales
2003 $ 3,407 $ 2,673 $ 4,492 $ 1,908 $ 931 $ (190) $ 13,221
2002 3,102 2,526 2,997 1,567 881 (68) 11,005

Earnings Before Income Taxes
2003 843 444 1,047 500 188 (400) 2,622
2002 768 443 731 374 168 (305) 2,179

Net Earnings
2003 570 281 681 333 122 (169) 1,818
2002 514 276 507 253 110 (166) 1,494

Six Months Fabric & Baby & Beauty Health Snacks &
Ended December 31 Home Care Family Care Care Care Beverages Corporate Total
- --------------------- ------------ ------------ ------------ ------------ ------------ ------------ ------------

Net Sales
2003 $ 6,800 $ 5,280 $ 8,245 $ 3,636 $ 1,827 $ (372) $ 25,416
2002 6,234 4,952 6,120 2,977 1,703 (185) 21,801

Earnings Before Income Taxes
2003 1,675 916 1,960 906 350 (643) 5,164
2002 1,577 843 1,535 649 290 (577) 4,317

Net Earnings
2003 1,132 576 1,297 609 231 (266) 3,579
2002 1,061 517 1,055 449 201 (325) 2,958





4. Acquisitions - Acquisitions during the six months ended December 31, 2003
consist primarily of the Company's September 2003 acquisition of a
controlling interest in Wella AG (Wella). Through a stock purchase
agreement with the majority shareholders of Wella and a tender offer made
on the remaining shares, the Company acquired a total of 81% of Wella's
outstanding shares, including 99% of Wella's outstanding voting class
shares, for a total purchase price of 4.67 billion Euros, excluding
acquisition costs (approximately $5.1 billion based on exchange rates on
the date of the transactions). The Wella business consists of professional
hair care, retail hair care, and cosmetics and fragrances divisions with
over $3 billion in annual net sales. The operating results of the Wella
business are reported in the Company's Beauty Care business segment.

The acquisition of Wella's shares has been accounted for as a purchase
business combination in accordance with Statement of Financial Accounting
Standards (SFAS) No. 141, "Business Combinations." Accordingly, the
Company's consolidated financial statements include the results of Wella
from the date on which the Company acquired control (September 2, 2003).

The Company is in the process of obtaining independent appraisals for the
purpose of allocating the purchase price to the individual assets acquired
and liabilities assumed. This will result in potential adjustments to the
carrying values of Wella's recorded assets and liabilities, the
establishment of certain intangible assets, the determination of the useful
lives of intangible assets, some of which may have indefinite lives not
subject to amortization, and the determination of the amount of any
residual value that will be allocated to goodwill. The preliminary
allocation of the purchase price included in the current period balance
sheet is based on the current best estimates of management and is subject
to revision based on final determination of fair values. The Company also
is completing its analysis of collaboration plans that may result in
additional purchase price allocation adjustments. The Company anticipates
the valuations and other studies will be substantially completed in the
fourth quarter of the fiscal year.

The following table provides pro forma results of operations for the six
months ended December 31, 2003 and 2002 and for the three months ended
December 31, 2002, as if Wella had been acquired as of the beginning of
each fiscal year presented. The pro forma results include certain
adjustments, including adjustments to convert Wella's historical financial
information from International Accounting Standards (IAS) into accounting
principles generally accepted in the United States of America (U.S. GAAP),
estimated interest impacts from funding of the acquisition and estimated
amortization of identifiable intangible assets. However, pro forma results
do not include any anticipated cost savings or other effects of the Wella
acquistion. Accordingly, such amounts are not necessarily indicative of the
results that would have occurred if the acquisition had occurred on the
dates indicated or that may result in the future.




PRO FORMA RESULTS (Amounts in millions)
---------------------------------------

Six Months Ended December 31
---------------------------------- Three Months Ended
2003 2002 December 31, 2002
-------------- -------------- ---------------------


Net Sales $25,932 $23,508 $11,936

Net Earnings 3,550 2,995 1,532

Diluted net earnings per 2.54 2.13 1.09
common share



5. Goodwill and Intangible Assets - Goodwill as of December 31, 2003 is
allocated by reportable segment as follows (amounts in millions):




Fabric & Baby & Beauty Health Snacks &
Home Care Family Care Care Care Beverages Total
------------- --------------- ------------ ---------- ------------- ---------

Goodwill, June 30, 2003 $460 $884 $6,600 $2,908 $280 $11,132
Acquisition (Note 4) 4,465 143 4,608
Translation & Other 4 53 704 26 1 788
----------------------------------------------------------------------------------------------------------------------
Goodwill, December 31, 2003 $464 $937 $11,769 $3,077 $281 $16,528



The increase in goodwill within the Beauty Care segment is primarily due to
the preliminary allocation of goodwill related to the acquisition of Wella
and translation. The increase in goodwill within Health Care is primarily
due to a small acquisition.

Identifiable intangible assets as of December 31, 2003 are comprised of:

Amounts in Millions
Gross
Carrying Accumulated
Amount Amortization
-------- ------------

Amortizable intangible assets $2,269 $517
Non-amortizable intangible assets 2,599 169
--------------------------------------------------------------------
Total identifiable intangible assets $4,868 $686


Amortizable intangible assets consist principally of patents, technology
and trademarks. The non-amortizable intangible assets consist primarily of
trademarks. Gross amortizable intangible assets increased by $962 million
during the six months ended December 31, 2003, primarily due to intangibles
from the Wella acquisition, translation and several small brand
acquisitions. Non-amortizable intangibles increased by $933 million during
the six months ended December 31, 2003 primarily due to trademarks from the
Wella acquisition and translation. These estimated allocations of the Wella
purchase price to specific assets acquired, including identifiable
intangibles, are subject to revision based on the final determination of
fair values, as discussed in footnote 4.

The amortization of intangible assets for the three and six months ended
December 31, 2003 is $47 million and $81 million, respectively.


6. Pro Forma Stock-Based Compensation - The Company has stock-based
compensation plans under which stock options are granted to key managers
and directors at the market price on the date of grant. In prior years, the
majority of grants to key managers were issued in the quarter ended
September 30. While certain grants were issued during the six months ended
December 31, 2003, the Company will issue the fiscal 2004 key manager
grants in the quarter ended March 31, 2004. Grants issued since September
2002 are vested after three years and have a ten-year life. Grants issued
from 1999 through 2002 are fully exercisable after three years and have a
fifteen-year life. The Company also makes other grants to employees, for
which vesting terms and option lives differ.

Pursuant to SFAS No. 123, "Accounting for Stock-Based Compensation," the
Company has elected to account for its employee stock option plans under
APB Opinion No. 25, "Accounting for Stock Issued to Employees," which
recognizes expense based on the intrinsic value at date of grant. As stock
options have been issued with exercise prices equal to the market value of
the underlying shares on the grant date, no compensation cost has resulted.
Had compensation cost for all options granted been determined based on the
fair value at grant date consistent with SFAS No. 123, the Company's net
earnings and earnings per share would have been as follows:

Three Months Ended Six Months Ended
December 31 December 31
--------------------- ----------------------
2003 2002 2003 2002
---------- --------- ---------- ----------
Net earnings
As reported $1,818 $1,494 $3,579 $2,958
Pro forma expense 65 101 147 205
Pro forma 1,753 1,393 3,432 2,753
---------- --------- ---------- ----------
Net earnings per common share
Basic
As reported $1.38 $1.13 $2.71 $2.23
Pro forma adjustments (0.05) (0.08) (0.11) (0.16)
Pro forma 1.33 1.05 2.60 2.07
Diluted
As reported 1.30 1.06 2.56 2.10
Pro forma adjustments (0.05) (0.07) (0.12) (0.14)
Pro forma 1.25 0.99 2.44 1.96
---------- --------- ---------- ----------


The assumptions used to calculate the fair value of options granted are
evaluated and revised, as necessary, to reflect market conditions and
experience.

7. Medicare Prescription Drug Act - The Medicare Prescription Drug,
Improvement and Modernization Act of 2003 was signed into law on December
8, 2003. This Act introduced both a Medicare prescription-drug benefit and
a federal subsidy to sponsors of retiree health-care plans that provide a
benefit at least "actuarially equivalent" to the Medicare benefit. The Act
will not have a material impact on the Company's accumulated postretirement
benefit obligation or net postretirement benefit costs, due primarily to
the relative size of the expected federal subsidy, the Company's assumption
that its prescription benefits are at least as beneficial as those provided
under Medicare, and the Company's expectation that the Act will not
materially impact participation rates or per capita claims costs.
Accordingly, the effects of the Act will be factored into the Company's
normal year-end measurement process for other post-employment benefit
(OPEB) plans, which will decrease the Company's postretirement benefit
obligation reported at June 2004 and periodic net postretirement benefit
costs beginning in fiscal 2005. Specific authoritative guidance on the
accounting for the federal subsidy is pending and that guidance, if issued
after the effects of the Act are reflected in the measurement of the
accumulated postretirement benefit obligation or net postretirement benefit
costs, could require a subsequent change to such reported information.

8. Other New Pronouncements - In January and December 2003, the FASB issued
FASB Interpretation No. 46 (FIN 46) and No. 46, revised (FIN 46R),
"Consolidation of Variable Interest Entities". These statements, which
address preceived weaknesses in accounting for entities commonly known as
special-purpose or off-balance-sheet, require consolidation of certain
interests or arrangements by virtue of holding a controlling financial
interest in such entities. Certain provisions of FIN 46R related to
interests in special purpose entities were applicable for the period ended
December 31, 2003. The Company must apply FIN 46R to their interests in all
entities subject to the interpretation as of the first interim or annual
period ending after March 15, 2004. Adoption of this new method of
accounting for variable interest entities did not and is not expected to
have a material impact on the Company's consolidated results of operations
and financial position.


Item 2. Management's Discussion and Analysis of Financial Condition and Results
of Operations

OVERVIEW
- --------

The Company markets approximately 300 products in more than 160 countries around
the world in five distinct business segments: Fabric and Home Care, Beauty Care,
Baby and Family Care, Health Care and Snacks and Beverages.

During the first six months of the fiscal year through December 31, 2003, the
Company delivered strong top line results and double-digit earnings growth,
despite widespread competitive activity. All business segments posted volume and
earnings growth. Results include the impact of the Wella acquisition which was
completed in September 2003. Sales grew ahead of volume due to positive foreign
exchange impacts, partially offset by mix (driven by high growth in developing
markets) and pricing activity. Earnings increased due to the scale benefit of
volume, the completion of the Company's restructuring program which had $211
million of after tax charges in the base period, and lower manufacturing costs.
Earnings growth was partially offset by continued marketing investments in the
base business and in support of product initiatives.

Going forward, business and market uncertainties may affect results. For a
discussion of key factors that could impact and must be managed by the Company,
please refer to Management's Discussion and Analysis in the Company's Annual
Report on Form 10-K for the fiscal year ended June 30, 2003.


RESULTS OF OPERATIONS - Three Months Ended December 31, 2003
- ------------------------------------------------------------

THE PROCTER & GAMBLE COMPANY AND SUBSIDIARIES
(Amounts in Millions Except Per Share Amounts)
Consolidated Earnings Information


Three Months Ended
December 31
----------------------
2003 2002 % CHG
--------- --------- -----
NET SALES $ 13,221 $ 11,005 20 %
COST OF PRODUCTS SOLD 6,324 5,490 15 %
--------- ---------
GROSS MARGIN 6,897 5,515 25 %
MARKETING, RESEARCH, ADMINISTRATIVE & OTHER 4,155 3,267 27 %
--------- ---------
OPERATING INCOME 2,742 2,248 22 %
TOTAL INTEREST EXPENSE 149 143
OTHER NON-OPERATING INCOME, NET 29 74
--------- ---------
EARNINGS BEFORE INCOME TAXES 2,622 2,179 20 %
INCOME TAXES 804 685

NET EARNINGS 1,818 1,494 22 %

EFFECTIVE TAX RATE 30.7% 31.4%


PER COMMON SHARE:
BASIC NET EARNINGS $ 1.38 $ 1.13 22 %
DILUTED NET EARNINGS $ 1.30 $ 1.06 23 %
DIVIDENDS $ 0.45 $ 0.41
AVERAGE DILUTED SHARES OUTSTANDING 1,400.4 1,402.6

Basis Pt
COMPARISONS AS A % OF NET SALES Chg
- ------------------------------- --------
COST OF PRODUCTS SOLD 47.8% 49.9%
GROSS MARGIN 52.2% 50.1% 210
MARKETING, RESEARCH, ADMINISTRATIVE & OTHER 31.4% 29.7%
OPERATING MARGIN 20.7% 20.4% 30
EARNINGS BEFORE INCOME TAXES 19.8% 19.8%
NET EARNINGS 13.8% 13.6%


Unit volume for the quarter increased 19 percent, with all business segments and
geographic regions reporting unit volume growth. Excluding the impact of
acquisitions and divestitures, primarily Wella, unit volume increased nine
percent. Beauty Care led the business segments with unit volume growth of 45
percent. Excluding acquisitions and divestitures, Beauty Care volume increased
10 percent. Health Care and Fabric and Home Care volume increased 17 and nine
percent, respectively. Developing markets delivered strong, double-digit unit
volume growth.

Net sales increased 20 percent to $13.22 billion. Foreign exchange had a
positive impact of four percent due primarily to the strengthening of the Euro,
Canadian dollar, British pound and Japanese yen, offset by weakening of the
Mexican Peso and Venezuelan Bolivar. Mix was driven primarily by continued high
growth in developing markets, including China and Latin America. Pricing
activity, largely in response to competition, reduced sales by one percent.
Pricing includes responses to competitive actions across multiple categories
including family care in North America and Fabric and Home Care in Europe and
the Middle East. The table below identifies the drivers to net sales changes
versus the prior year quarter by business segment:





Volume
-----------------------------------
With Without Total
Acquisitions/ Acquisitions/ Total Impact
Divestitures Divestitures FX Price Mix/Other Impact Ex-FX
----------------------------------------------------------------------------------------------

FABRIC AND HOME CARE 9% 9% 4% -1% -2% 10% 6%
BEAUTY CARE 45% 10% 5% 0% 0% 50% 45%
BABY AND FAMILY CARE 4% 4% 5% -1% -2% 6% 1%
HEALTH CARE 17% 17% 4% 1% 0% 22% 18%
SNACKS AND BEVERAGES 1% 1% 4% -2% 3% 6% 2%
----------------------------------------------------------------------------------------------
TOTAL COMPANY 19% 9% 4% -1% -2% 20% 16%

Note: These sales percentage changes are approximations based on quantitative
formulas that are consistently applied.



Net earnings increased 22 percent to $1.82 billion. Earnings growth was
primarily driven by volume benefits, the completion of the prior year
restructuring program (which included $98 million after tax in the base period)
and lower manufacturing costs. These improvements were partially offset by
marketing investments to support base business growth and new initiatives.

Net earnings per share were $1.30, an increase of 23 percent, including a
slightly accretive effect from Wella.

Gross margin expanded 210 basis points. Of this, 70 basis points ($75 million
before tax) relates to restructuring charges in the prior period. Of the
remaining 140 basis points of expansion, approximately half was driven by the
addition of Wella, which has a higher gross margin than the base business. The
remaining half was driven by the scale benefit of volume growth, the mix impact
of higher volume in the Health and Beauty Care businesses, and product cost
savings.

Marketing, Research, Administrative and Other Costs (MRA&O) as a percentage of
net sales increased 170 basis points. The large majority of this basis point
increase is due to Wella, reflecting a higher ratio of marketing expenses to
sales than the base business and initial post-acquisition costs. The remaining
increase in spending reflects investments behind the base business and support
for initiatives. The addition of Wella and increased marketing investments more
than offset the basis point improvement due to the non-recurrence of
restructuring program charges ($57 million before tax) in the base period.


RESULTS OF OPERATIONS - Six Months Ended December 31, 2003
- ----------------------------------------------------------

THE PROCTER & GAMBLE COMPANY AND SUBSIDIARIES
(Amounts in Millions Except Per Share Amounts)
Consolidated Earnings Information

Six Months Ended
December 31
-----------------------
2003 2002 % CHG
----------------------- ------
NET SALES $ 25,416 $ 21,801 17 %
COST OF PRODUCTS SOLD 12,203 10,979 11 %
--------- ---------
GROSS MARGIN 13,213 10,822 22 %
MARKETING, RESEARCH, ADMINISTRATIVE & OTHER 7,828 6,395 22 %
--------- ---------
OPERATING INCOME 5,385 4,427 22%
TOTAL INTEREST EXPENSE 290 287
OTHER NON-OPERATING INCOME, NET 69 177
--------- ---------
EARNINGS BEFORE INCOME TAXES 5,164 4,317 20 %
INCOME TAXES 1,585 1,359
NET EARNINGS 3,579 2,958 21 %
========= =========
EFFECTIVE TAX RATE 30.7% 31.5%

PER COMMON SHARE:
BASIC NET EARNINGS $ 2.71 $ 2.23 22 %
DILUTED NET EARNINGS $ 2.56 $ 2.10 22 %
DIVIDENDS $ 0.91 $ 0.82
AVERAGE DILUTED SHARES OUTSTANDING 1,399.6 1,404.9

Basis Pt
COMPARISONS AS A % OF NET SALES Chg
- ------------------------------- --------
COST OF PRODUCTS SOLD 48.0% 50.4%
GROSS MARGIN 52.0% 49.6% 240
MARKETING, RESEARCH, ADMINISTRATIVE & OTHER 30.8% 29.3%
OPERATING MARGIN 21.2% 20.3% 90
EARNINGS BEFORE INCOME TAXES 20.3% 19.8%
NET EARNINGS 14.1% 13.6%


Fiscal year to date, unit volume increased 16 percent. All business segments and
geographic regions delivered unit volume growth. The lower growth rate year to
date versus the October - December quarter reflects the acquisition of Wella in
September. Excluding acquisitions and divestitures, unit volume increased nine
percent through the first six months of the fiscal year. Volume growth was led
by Beauty Care, up 33 percent, and Health Care, up 20 percent. Developing
markets delivered double-digit volume growth with strong results in China and
Central and Eastern Europe.

For the first six months of the fiscal year, net sales increased 17 percent to
$25.42 billion. Foreign exchange contributed three percent to sales growth.
Pricing and mix combined for a negative two percent impact on sales growth.
Pricing investments include activities to drive top line growth in multiple
businesses and to respond to competition. Mix was driven primarily by strong
growth in developing markets. The table below identifies the drivers to net
sales changes fiscal year to date versus the prior year by business segment:



Volume
-----------------------------------
With Without Total
Acquisitions/ Acquisitions/ Total Impact
Divestitures Divestitures FX Price Mix/Other Impact Ex-FX
--------------------------------------------------------------------------------------------

FABRIC AND HOME CARE 9% 8% 3% -1% -2% 9% 6%
BEAUTY CARE 33% 9% 4% -1% -1% 35% 31%
BABY AND FAMILY CARE 5% 5% 4% -1% -1% 7% 3%
HEALTH CARE 20% 20% 3% 0% -1% 22% 19%
SNACKS AND BEVERAGES 2% 2% 4% -1% 2% 7% 3%
--------------------------------------------------------------------------------------------
TOTAL COMPANY 16% 9% 3% -1% -1% 17% 14%

Note: These sales percentage changes are approximations based on quantitative
formulas that are consistently applied.


Fiscal year to date earnings increased 21 percent to $3.58 billion. Earnings
growth was driven by volume benefits, the completion of the restructuring
program (which included $211 million of after tax charges in the prior year
period) and product cost savings. Earnings growth was partially offset by
continued marketing investments in the base business and in support of
initiatives. Net earnings per share increased 22 percent to $2.56 compared to
$2.10 in the base period.

Gross margin fiscal year to date was 52.0 percent compared to 49.6 percent in
the prior year, an increase of 240 basis points. The gross margin improvement
was driven by the scale benefit of volume, the reduction of before tax charges
related to the completed restructuring program of $163 million, the
addition of Wella which has a higher gross margin than the base business, the
mix shift to the Health and Beauty Care segments (which have higher gross
margins than the Company average) and base business product cost savings. These
improvements were partially offset by the impact of pricing and higher commodity
costs.

Marketing, Research, Administrative and Other Costs (MRA&O) fiscal year to date
increased to 30.8 percent from 29.3 percent of net sales in the comparable base
period, an increase of 150 basis points. The majority of the increase is due to
Wella, reflecting a higher ratio of marketing expenses to sales than the base
business and initial post-acquisition costs. Marketing investments were made to
drive growth on the base business and in support of initiatives. The spending
increases associated with Wella and marketing investments more than offset the
reduction in prior year restructuring program charges of $120 million before
tax.


BUSINESS SEGMENT DISCUSSION
- ---------------------------

The following tables provide supplemental information on net earnings and the
underlying drivers of net sales changes by business segment for the quarter
ended December 31, 2003 and fiscal year to date:




THE PROCTER & GAMBLE COMPANY AND SUBSIDIARIES
(Amounts in Millions Except Per Share Amounts)
Consolidated Earnings Information

---------------------------------------------------------------------------------
Three Months Ended December 31, 2003
---------------------------------------------------------------------------------
% Change Earnings % Change % Change
Versus Before Versus Net Versus
Net Sales Year Ago Income Taxes Year Ago Earnings Year Ago
----------------------------------------------------------------------------------


FABRIC AND HOME CARE $ 3,407 10% $ 843 10% $ 570 11%
BEAUTY CARE 4,492 50% 1,047 43% 681 34%
BABY AND FAMILY CARE 2,673 6% 444 0% 281 2%
HEALTH CARE 1,908 22% 500 34% 333 32%
SNACKS AND BEVERAGES 931 6% 188 12% 122 11%
----------------------------------------------------------------------------------
TOTAL BUSINESS SEGMENT 13,411 21% 3,022 22% 1,987 20%
CORPORATE (190) n/a (400) n/a (169) n/a
----------------------------------------------------------------------------------
TOTAL COMPANY 13,221 20% 2,622 20% 1,818 22%



----------------------------------------------------------------------------------
Six Months Ended December 31, 2003
----------------------------------------------------------------------------------
% Change Earnings % Change % Change
Versus Before Versus Net Versus
Net Sales Year Ago Income Taxes Year Ago Earnings Year Ago
----------------------------------------------------------------------------------

FABRIC AND HOME CARE $ 6,800 9% $ 1,675 6% $ 1,132 7%
BEAUTY CARE 8,245 35% 1,960 28% 1,297 23%
BABY AND FAMILY CARE 5,280 7% 916 9% 576 11%
HEALTH CARE 3,636 22% 906 40% 609 36%
SNACKS AND BEVERAGES 1,827 7% 350 21% 231 15%
----------------------------------------------------------------------------------
TOTAL BUSINESS SEGMENT 25,788 17% 5,807 19% 3,845 17%
CORPORATE (372) n/a (643) n/a (266) n/a
----------------------------------------------------------------------------------
TOTAL COMPANY 25,416 17% 5,164 20% 3,579 21%



FABRIC AND HOME CARE
- --------------------

For the quarter, volume was up nine percent behind Tide, Gain, Era and the
continued success of initiatives including Mr. Clean Magic Eraser and Swiffer
Duster. Net sales increased 10 percent to $3.41 billion. Sales growth includes a
positive four percent foreign exchange impact that was partially offset by
negative pricing and mix. Mix was driven by continued strong growth in
developing markets, particularly China and Central and Eastern Europe. Pricing
had a one percent impact on sales and represents primarily the continuation of
prior period actions to maintain competitiveness. Net earnings increased 11
percent to $570 million driven primarily by volume, as lower manufacturing costs
were offset by the profit impact of continued pricing actions.

For the first six months of the fiscal year, Fabric and Home Care volume
increased nine percent. Net sales increased nine percent, including a positive
foreign exchange impact of three percent. Mix and pricing impacts combined for a
negative three percent impact on sales. Net earnings increased seven percent.
Earnings growth lags sales growth for the first six months of the fiscal year
due to a high base period comparison in the July - September quarter.

BEAUTY CARE
- -----------

Total volume in the October - December quarter increased 45 percent including
acquisitions and divestitures, primarily Wella. Excluding acquisitions and
divestitures, Beauty Care volume increased 10 percent. Strong base business
results were led by double-digit growth by the Pantene, Head & Shoulders and
Herbal Essences hair care brands, Olay skin care and the Always feminine care
brand. Net sales increased 50 percent to $4.49 billion, including a positive
five percent foreign exchange impact. Net earnings were $681 million, an
increase of 34 percent, due to strong top line growth, including Wella. Gross
margin expansion was partially offset by the higher ratio of marketing expenses
to sales for the Wella business, increased marketing investments in the North
America hair care and skin care businesses and in support of initiatives
(including Boss Intense, Lacoste Pour Femme, Rejoice in Greater China,
Always/Alldays upgrades, Herbal Essences and Pantene in Western Europe and the
geographic expansion of Olay Regenerist and Total Effects). The Wella
acquisition was accretive to Beauty Care earnings. Interest and amortization
expenses associated with Wella are included in Corporate.

For the six months ended December 31, Beauty Care volume increased 33 percent.
Volume growth fiscal year to date reflects the Wella acquisition, completed in
September, and double-digit increases in developing markets. Net sales increased
35 percent to $8.25 billion. A positive foreign exchange impact of four percent
was partially offset by pricing and mix. Net earnings increased 23 percent to
$1.30 billion. Volume benefits and lower product costs were partially offset by
additional marketing investments to support the base business and initiatives.

BABY AND FAMILY CARE
- --------------------

For the quarter ended December 31, volume increased four percent behind strong
growth in baby care - primarily in Western Europe and developing markets. Family
care volume was flat due, in part, to high promotional spending levels by key
competitors. Net sales increased six percent to $2.67 billion. Foreign exchange
was a positive impact of five percent; the impact of volume on sales was
partially offset by pricing and mix. Mix was primarily driven by strong growth
in mid-tier diaper products in developing markets. Pricing had a negative one
percent effect on sales in response to increased competitive promotional
activity in North America family care. Earnings grew two percent against strong
base period results (21 percent increase) to $281 million. Earnings in baby care
increased due to volume and cost savings, largely offset by the aforementioned
pricing investments and rising commodity costs in family care.

Fiscal year to date, Baby and Family Care volume increased five percent. Baby
care volume increased high single-digits, while family care volume increased low
single-digits. Net sales increased seven percent to $5.28 billion, including a
positive foreign exchange impact of four percent. Price and mix combined for a
negative two percent impact. Earnings were $576 million, an increase of 11
percent, as profit growth behind volume and product cost savings was partially
offset by pricing investments and increased commodity costs.

HEALTH CARE
- -----------

Health Care unit volume increased 17 percent during the October - December
quarter driven by the continued success of Actonel, Prilosec OTC and oral care.
Vicks also posted strong unit volume growth due to the early cough/cold season
in North America. Net sales increased 22 percent to $1.91 billion aided by a
positive four percent foreign exchange impact and one percent for pricing. Net
earnings were $333 million, an increase of 32 percent, on strong volume, lower
manufacturing costs and margin expansion due to product mix. Marketing spending
increased versus the base period primarily behind continued support of Prilosec
OTC, Crest Whitestrips and Crest Night Effects. While double-digit top line
growth is expected for the fiscal year, Prilosec OTC volume in the remaining
quarters is expected to reflect consumption levels following the successful
launch in September and continued strong results in October - December quarter.

Fiscal year to date, Health Care volume increased 20 percent. Net sales were
$3.64 billion, an increase of 22 percent. Sales growth was impacted by a
positive three percent for foreign exchange. Mix was a negative one percent
impact driven primarily by developing market growth. Net earnings increased 36
percent to $609 million. Earnings increased behind sales growth and margin
expansion, including the impact of product cost savings.

SNACKS AND BEVERAGES
- --------------------

Snacks and Beverages unit volume increased one percent. Beverages volume
increased two percent driven primarily by the Folgers AromaSeal initiative. Net
sales increased six percent to $931 million driven primarily by a foreign
exchange benefit of four percent. Volume and mix gains were partially offset by
increased merchandising costs to support the continued high level of promotional
activity in the coffee category. Manufacturing costs increased behind initiative
start-up expenses. Net earnings increased 11 percent to $122 million behind
sales growth and lower marketing and administrative spending.

For the first six months of the fiscal year, Snacks and Beverages volume
increased two percent. Net sales increased seven percent to $1.83 billion,
reflecting volume growth, a positive foreign exchange impact of four percent and
combined mix and pricing of one percent. Net earnings in Snacks and Beverages
increased 15 percent to $231 million.

CORPORATE
- ---------

Corporate includes certain operating and non-operating activities, as well as
eliminations to adjust management reporting principles to United States
Generally Accepted Accounting Principles (U.S. GAAP). For the quarter, net sales
were -$190 million compared to -$68 million in the prior period, primarily
driven by eliminations due to stronger joint venture sales. Net earnings for the
quarter were -$169 million compared to -$166 million in the comparable prior
period. Results primarily reflect lower costs from the restructuring program
offset by charges associated with Wella and hedging impacts. For the first six
months of the fiscal year, Corporate net sales were -$372 million compared to
- -$185 million in the prior period. Net earnings for the six month period were
- -$266 million versus -$325 million in the same period year ago.

FINANCIAL CONDITION
- -------------------

Operating Activities
- --------------------

Cash generated from operating activities for the six months ended December 31,
2003 was $3.96 billion compared to $4.33 billion in the comparable prior period.
Strong earnings, adjusted for non-cash items (depreciation, amortization and
deferred income taxes) generated $4.67 billion of cash flow and were partially
offset by increases in working capital.

Working capital increased by $0.9 billion during the period. Accounts receivable
increased by $0.5 billion due mainly to strong December shipments. Accounts
payable decreased reflecting the Company's continued effort to accelerate
payments to suppliers in order to maximize efficiencies and capture all
discounts.

Cash generated from operating activities is down $0.4 billion versus the
comparable prior year period. The impact of increased earnings in the current
period were offset by a larger increase in working capital and the impact of
dividends received from a joint venture in the base period.


Investing Activities
- --------------------

Investing activities in the current year decreased cash by $6.11 billion
compared to a decrease of $0.5 billion in prior year period. The primary driver
was the acquisition of Wella for approximately $5.10 billion. Additional current
year acquisitions include Glide Dental Floss and fabric care brands in Western
Europe and the Middle East. There was no acquisition activity in the comparable
prior year period.

Capital spending increased to $810 million versus $616 million in the comparable
prior period. Capital spending as a percent of sales increased slightly versus
the comparable period, but was still below the Company's target of four percent.


Financing Activities
- --------------------

Financing activities in the current fiscal year to date increased cash by $1.14
billion, representing a year-over-year cash increase of $3.29 billion. Cash from
financing includes an increase in short and long-term debt to support the Wella
acquisition. The Company issued $1.38 billion aggregate principal amount of
notes with varying maturity dates. Additionally, two bonds matured reducing
long-term debt $993 million. The net change in long-term debt is an increase of
$412 million versus June 30. Treasury share repurchases were roughly in line
with the comparable base period. Treasury share repurchases through the
remainder of the fiscal year are expected to be higher than the prior year. The
Company purchased approximately $200 million of stock in the January - June 2003
period.

Current assets net of current liabilities declined by approximately $3.3 billion
during the six months ended December 31, 2003. This decline was primarily caused
by the issuance of commercial paper to partially fund the acquisition of Wella
AG. The Company anticipates being able to support its short-term liquidity
through cash generated from operations. The Company also has very strong long
and short-term credit ratings which will enable it to refinance this debt at
favorable rates in the commercial paper and bond markets. In addition, the
Company has agreements with a diverse group of creditworthy financial
institutions that, should they be needed, would provide sufficient credit
funding to meet short-term financing requirements.




Item 4. Controls and Procedures

The Company's Chairman of the Board, President and Chief Executive, A.G. Lafley,
and the Company's Chief Financial Officer, Clayton C. Daley, Jr., have evaluated
the Company's internal controls and disclosure controls systems as of the end of
the period covered by this report.

Messrs. Lafley and Daley have concluded that the Company's disclosure controls
systems are functioning effectively to provide reasonable assurance that the
Company can meet its disclosure obligations. The Company's disclosure controls
system is based upon a global chain of financial, staff and general business
reporting lines that converge in the world-wide headquarters of the Company in
Cincinnati, Ohio. The reporting process is designed to ensure that information
required to be disclosed by the Company in the reports that it files or submits
with the Commission is recorded, processed, summarized and reported within the
time periods specified in the Commission's rules and forms. Consistent with SEC
suggestion, the Company has a Disclosure Committee consisting of key Company
personnel designed to review the accuracy and completeness of all disclosures
made by the Company.

In connection with the evaluation described above, no changes in the Company's
internal control over financial reporting occurred during the Company's second
fiscal quarter that has materially affected, or is reasonably likely to
materially affect, the Company's internal control over financial reporting.



Item 6. Exhibits and Reports on Form 8-K

(a) Exhibits

(3-1) Amended Articles of Incorporation (Incorporated by reference
to Exhibit (3-1) of the Company's Annual Report on Form 10-K
for the year ended June 30, 2003).

(3-2) Regulations (Incorporated by reference to Exhibit (3-2) of the
Company's Annual Report on Form 10-K for the year ended June
30, 2003).

(11) Computation of Earnings per Share.

(12) Computation of Ratio of Earnings to Fixed Charges.

(31) Rule 13a-14(a)/15d-14(a) Certifications.

(32) Section 1350 Certifications.

(b) Reports on Form 8-K

During the quarter ended December 31, 2003, the Company did not file
any Current Reports on Form 8-K. During the quarter ended December 31,
2003, the Company furnished reports on Form 8-K pursuant to Item 9
("Regulation FD Disclosure") dated October 14, 2003, relating to
Chairman, President and Chief Executive A.G. Lafley's address to the
shareholders at the Company's annual meeting; and dated December 11,
2003, relating to updating previously issued guidance for the
October-December 2003 quarter and 2003/04 fiscal year. The Company also
furnished reports on Form 8-K containing information pursuant to Item
12 ("Results of Operations and Financial Condition") dated October 27,
2003, relating to the announcement of earnings for the quarter ended
September 30, 2003.





Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this Report to be signed on its behalf by the
undersigned thereunto duly authorized.


THE PROCTER & GAMBLE COMPANY


/S/JOHN K. JENSEN
- ------------------------------
(John K. Jensen)
Vice President and Comptroller

February 3, 2004
- ------------------------------
Date





EXHIBIT INDEX

Exhibit No. Page No.

(3-1) Amended Articles of Incorporation
(Incorporated by reference to Exhibit
(3-1) of the Company's Annual Report on
Form 10-K for the year ended June 30, 2003).

(3-2) Regulations (Incorporated by reference
to Exhibit (3-2) of the Company's Annual
Report on Form 10-K for the year ended June
30, 2003).

(11) Computation of Earnings per Share. 25

(12) Computation of Ratio of Earnings to Fixed Charges. 26

(31) Rule 13a-14(a)/15d-14(a) Certifications. 27-30

(32) Section 1350 Certifications. 31-32