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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-Q

[X]

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)

OF THE SECURITIES EXCHANGE ACT OF 1934

For the Quarterly Period Ended April 2, 2005

[  ]

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)

OF THE SECURITIES EXCHANGE ACT OF 1934

For the Transition Period From _____ to ____

Commission file number 0-13365

      Oshkosh B'Gosh, Inc.      
(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)

 

39-0519915
(IRS Employer
Identification Number)

 

   

112 Otter Avenue
Oshkosh, Wisconsin 54901
(Address of principal executive offices)

(920) 231-8800
(Registrant's telephone number, including area code)

NOT APPLICABLE
(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes    X        No       .

Indicate by check mark whether the Company is an accelerated filer (as defined in Rule 12b-2 of the Exchange Act).  Yes     X        No      .

As of April 13, 2005, there were outstanding 9,631,299 shares of Class A Common Stock and 2,181,906 shares of Class B Common Stock.

 

FORM 10-Q
OSHKOSH B'GOSH, INC. AND SUBSIDIARIES
INDEX

       

Page

         

PART I

 

FINANCIAL INFORMATION

 

3

         

Item 1.

 

Financial Statements

 

3

         
   

Condensed Consolidated Balance Sheets -
April 2, 2005 and January 1, 2005

 


3

         
   

Unaudited Condensed Consolidated Statements of Operations -
Three-Month Periods Ended April 2, 2005 and April 3, 2004

 


4

         
   

Unaudited Condensed Consolidated Statements of Cash Flows -
Three-Month Periods Ended April 2, 2005 and April 3, 2004

 


5

         
   

Notes to Unaudited Condensed Consolidated Financial Statements

 

6

         

Item 2.

 

Management's Discussion and Analysis of Financial Condition and Results of Operations

 


10

         

Item 3.

 

Quantitative and Qualitative Disclosures About Market Risk

 

18

         

Item 4.

 

Controls and Procedures

 

19

         

PART II

 

OTHER INFORMATION

 

20

         

Item 6.

 

Exhibits

 

20

         
   

Signatures

 

20

         
         

 

PART I. FINANCIAL INFORMATION
ITEM 1. FINANCIAL STATEMENTS

OSHKOSH B'GOSH, INC. AND SUBSIDIARIES
Condensed Consolidated Balance Sheets
(In thousands)

     

 

April 2, 2005

 

January 1, 2005*

 

 

 

(unaudited)

 

 

 

 

 
                   

ASSETS

 

           

 

 

Current assets

 

           

 

 

 

Cash and cash equivalents

 

$

5,575

 

 

$

3,608

 

 
 

Investments

   

25,400

     

34,070

   

 

Accounts receivable, net

 

 

15,725

 

 

 

12,428

 

 

 

Inventories

 

 

54,086

 

 

 

61,044

 

 

 

Prepaid expenses and other current assets

 

 

10,070

 

 

 

10,242

 

 

 

Deferred income taxes

 

 

6,950

 

 

 

7,750

 

 

Total current assets

 

 

117,806

 

 

 

129,142

 

 
                   

 Property, plant and equipment

 

 

82,098

 

 

 

81,880

 

 

 

Less accumulated depreciation and amortization

 

 

54,456

 

 

 

52,750

 

 

 Net property, plant and equipment

 

 

27,642

 

 

 

29,130

 

 
                   

 Non-current deferred income taxes

 

 

1,350

 

 

 

950

 

 

 Other assets

 

 

5,161

 

 

 

5,168

 

 

 

               

 

 

Total assets

 

151,959

 

 

$

164,390

 

 

               

 

 

LIABILITIES AND SHAREHOLDERS' EQUITY

 

 

 

 

 

 

 

 

 

Current liabilities

 

 

 

 

 

 

 

 

 

 

Accounts payable

 

$

10,922

   

$

18,169

   

 

Accrued liabilities

 

 

28,875

     

33,197

   

Total current liabilities

 

 

39,797

     

51,366

   
                   

Deferred rent

   

3,965

     

4,037

   

Employee benefit plan liabilities

 

 

11,078

     

11,253

   
                   

Shareholders' equity

 

 

             

 

Preferred stock

 

 

--

     

--

   

 

Common stock:

 

 

             

 

 

Class A

 

 

96

     

95

   

 

 

Class B

 

 

22

     

22

   
 

Additional paid-in capital

   

4,629

     

3,726

   

 

Retained earnings

 

 

94,710

     

96,426

   

 

Unearned compensation under restricted stock plan

 

 

(2,338

)

   

(2,535

)

 

Total shareholders' equity

 

 

97,119

     

97,734

   

 

               

 

 

Total liabilities and shareholders' equity

 

151,959

 

 

164,390

 

 

 

               

 

 

*Condensed from audited financial statements.
See notes to condensed consolidated financial statements.

OSHKOSH B'GOSH, INC. AND SUBSIDIARIES
Condensed Consolidated Statements of Operations
(In thousands, except per share amounts)
(Unaudited)

     

 

Three-Month Period Ended

 

     

 

April 2,
2005

 

April 3,
2004

 

                   

Net Sales

 

$

84,496

   

$

79,507

   

 

 

 

 

             

Cost of products sold

 

 

51,138

     

48,709

   

 

 

 

 

             

Gross profit

 

 

33,358

     

30,798

   

 

 

 

 

             

Selling, general and administrative expenses

 

 

37,460

     

36,594

   

Royalty income, net

 

 

(3,311

)

   

(2,863

)

 

Gain on sale of assets

   

(3

)

   

(1,037

)

 

 

 

 

 

             

Operating loss

 

 

(788

)

   

(1,896

)

 

 

 

 

 

     

 

     

Other income (expense):

 

               

 

Interest expense

 

 

(47

)

   

(49

)

 

 

Interest income

 

 

135

   

 

67

   

 

Miscellaneous

 

 

(7

)

 

 

9

   

 

 

 

 

     

 

     

Other income (expense) -- net

 

 

81

     

27

   

 

 

 

 

             

Loss before income taxes

 

 

(707

)

   

(1,869

)

 

 

 

 

 

             

Income taxes (benefit)

 

 

(255

)

   

(673

)

 

 

 

 

 

             

Net loss

 

$

(452

)

 

$

(1,196

)

 

 

 

 

 

             

Net loss per common share

 

               

 

Basic -- Class A

 

(0.04

)

 

$

(0.10

)

 
 

Basic -- Class B

 

$

(0.04

)

 

$

(0.10

)

 

 

Diluted -- Class A

 

(0.04

)

 

$

(0.10

)

 
 

Diluted -- Class B

 

$

(0.04

)

 

$

(0.10

)

 
                     

Weighted average common shares outstanding

 

               

 

Basic -- Class A

 

 

11,785

   

 

11,693

   
 

Basic -- Class B

   

11,785

     

11,693

   

 

Diluted -- Class A

 

 

11,785

   

 

11,693

   
 

Diluted -- Class B

   

11,785

     

11,693

   

 

 

 

 

     

 

     

Cash dividends per common share

 

               

 

Class A

 

0.110

   

0.110

   

 

Class B

 

0.095

   

0.095

   

 

               

 

 

See notes to condensed consolidated financial statements.

 

OSHKOSH B'GOSH, INC. AND SUBSIDIARIES
Condensed Consolidated Statements of Cash Flows
(In thousands)
(Unaudited)

     

 

Three-Month Period Ended

 

     

 

April 2,
2005

 

April 3,
2004

 

                   

Cash flows from operating activities

 

           

 

 

 

Net loss

 

$

(452

)

 

$

(1,196

)

 

 

Depreciation and amortization

 

 

1,889

   

 

1,620

   

 

Deferred income taxes

 

 

400

   

 

450

   

 

Income tax benefit from stock options exercised

 

 

137

   

 

2

   

 

Items in net loss not affecting cash and cash
  equivalents

 

 


19

 

 

 


(1,186


)

 

 

Changes in current assets

 

 

3,833

   

 

1,180

   

 

Changes in current liabilities and deferred rent

 

 

(11,641

)

 

 

(6,954

)

 

                     

Net cash used in operating activities

 

 

(5,815

)

 

 

(6,084

)

 
                     

 Cash flows from investing activities

 

 

     

 

     

 

Additions to property, plant and equipment

 

 

(309

)

 

 

(945

 

 

Proceeds from disposal of assets

 

 

3

   

 

1,869

 

 
 

Sale of investments, net

   

8,670

     

7,610

   

 

Changes in other assets

 

 

(85

)

 

 

(120

 

 

 

 

 

     

 

     

 Net cash provided by investing activities

 

 

8,279

   

 

8,414

   
                     

 Cash flows from financing activities

 

 

     

 

     

 

Dividends paid

 

 

(1,263

)

 

 

(1,259

)

 

 

Net proceeds from issuance of common shares

 

 

766

   

 

19

   

 

                   

Net cash used in financing activities

 

 

(497

)

 

 

(1,240

)

 

                     

Net increase in cash and cash equivalents

 

 

1,967

   

 

1,090

   
                     

Cash and cash equivalents at beginning of period

 

 

3,608

 

 

 

3,456

   

                     

Cash and cash equivalents at end of period

 

$

5,575

 

 

$

4,546

   

                     

See notes to condensed consolidated financial statements.

 

 

OSHKOSH B'GOSH, INC. AND SUBSIDIARIES
Notes to Condensed Consolidated Financial Statements
(Dollars in thousands, except per share amounts)
(Unaudited)


NOTE 1. BASIS OF PREPARATION

The condensed consolidated financial statements included herein have been prepared by the Company without audit. However, the foregoing statements contain all adjustments (consisting only of normal recurring adjustments) which are, in the opinion of Company management, necessary to present fairly the financial position as of April 2, 2005, the results of operations for the three-month periods ended April 2, 2005 and April 3, 2004 and cash flows for the three-month periods ended April 2, 2005 and April 3, 2004. Certain prior year amounts have been reclassified to conform with the current year presentation.

Certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles have been condensed or omitted pursuant to the rules and regulations of the Securities and Exchange Commission. It is suggested that these condensed consolidated financial statements be read in conjunction with the financial statements and notes thereto included in the Company's 2004 Annual Report.

 

NOTE 2. RECENT ACCOUNTING PRONOUNCEMENT

The Financial Accounting Standards Board issued SFAS No. 123(R), "Share-Based Payment," which replaces SFAS No. 123, "Accounting for Stock-Based Compensation" and supersedes Accounting Principles Board (APB) Opinion No. 25, "Accounting for Stock Issued to Employees." SFAS No.123(R) requires all share-based payments to employees, including grants of employee stock options, to be recognized in the financial statements based on their fair values, beginning with the first annual fiscal period after June 15, 2005. The Company is required to adopt SFAS No. 123(R) in its first quarter of fiscal 2006, beginning January 1, 2006. The pro forma disclosures previously permitted under SFAS No. 123 will no longer be an alternative to financial statement recognition. Additionally, SFAS No. 123(R) requires that compensation expense be recorded for all unvested stock options and restricted stock at the beginning of the first quarter of adoption of SFAS No. 123(R) and for all subsequent stock options granted thereafter. The Company is currently evaluating the impact of adoption of this statement.

 

NOTE 3. INVENTORIES

A summary of inventories follows:

 

 

April 2, 2005

 

January 1, 2005

 

                     

Finished goods

 

$

48,024

   

$

48,285

   

Work in process

 

 

3,719

     

11,703

   

Raw materials

 

 

2,343

     

1,056

   

Total

 

$

54,086

   

$

61,044

   

The replacement cost of inventory exceeds the above LIFO costs by $10,972 at April 2, 2005 and January 1, 2005.

 

NOTE 4. PENSION PLANS

The Company accounts for its defined benefit pension plans under the provisions of SFAS No. 87, "Employers' Accounting for Pensions," including the enhanced disclosures outlined in SFAS No. 132R, "Employers' Disclosure about Pensions and other Postretirement Benefits."

The Company's net periodic pension cost is comprised of the following components:

   

Three-Months Ended

 

   

April 2,
2005

 

April 3,
2004

 

Service cost

 

$

504

   

$

575

   

Interest cost

   

829

     

730

   

Expected return on assets

   

(1,029

)

   

(875

)

 

Amortization of prior service costs

   

81

     

81

   

Recognized actuarial loss

   

51

     

25

   

Net periodic pension cost

 

$

436

   

$

536

   

                   

The Company has not made any contributions to its defined benefit pension plans in 2005. While the Company has not yet determined the amount of its 2005 minimum and maximum funding levels for its qualified defined benefit pension plans, the Company intends to fund the qualified plans annually in an amount sufficient to have plan assets exceed the accumulated benefit obligation at year end while remaining in compliance with federal laws and regulations. The amount to be funded in 2005 is currently estimated to be approximately $2,000.

The assumptions used in the valuation of the Company's pension plans and the target investment allocations have remained the same as those disclosed in the Company's 2004 annual report.

 

NOTE 5. COMMON STOCK

The Company has elected to follow APB Opinion No. 25, "Accounting for Stock Issued to Employees," in accounting for its employee stock options. Under APB No. 25, because the exercise price of the Company's employee stock options equals the market price of the underlying stock on the date of grant and the number of shares granted is fixed, no compensation expense is recognized.

The OshKosh B'Gosh, Inc. 2004 Incentive Stock Plan, which became effective August 1, 2004, permits stock option and restricted stock grants covering a maximum of 1,350,000 shares of Class A Common Stock. Stock options granted under these plans generally have ten-year terms and vest ratably over a four-year period following date of grant.

The following pro forma information regarding net loss and net loss per share required by SFAS No. 123, "Accounting for Stock-Based Compensation," has been determined as if the Company had accounted for its employee stock options under the fair value method of that statement. The fair value for these options was estimated at the date of grant using a Black-Scholes option pricing model with the following weighted-average assumptions for 2005 and 2004, respectively: risk-free interest rates of 4.10% and 4.13%; annual dividend yield of 1.62% and 2.04%; volatility factors of the expected market price of the Company's common stock of 0.433 and 0.429; and a weighted-average expected life of the option of approximately eight years. Changes in these subjective assumptions can significantly affect the fair value calculations.

The estimated fair values of the options are amortized to expense over the options' vesting periods.

   

Three-Months Ended

 

   

April 2,
2005

 

April 3,
2004

 

Net loss as reported

 

$

(452

)

 

$

(1,196

)

 

Add: Stock based compensation included in net
   loss as reported, net of related tax effects

   


126

     


114

   

Deduct: Stock based compensation
   determined under fair value based
   methods for all awards, net of related
   tax effects

   




(424




)

   




(434




)

 

Pro forma net loss

 

$

(750

)

 

$

(1,516

)

 

Net loss per common share as reported

                 
 

Basic -- Class A

   

(0.04

)

   

(0.10

)

 
 

Basic -- Class B

   

(0.04

)

   

(0.10

)

 
 

Diluted -- Class A

   

(0.04

)

   

(0.10

)

 
 

Diluted -- Class B

   

(0.04

)

   

(0.10

)

 

Pro forma net loss per common share

                 
 

Basic -- Class A

   

(0.06

)

   

(0.13

)

 
 

Basic -- Class B

   

(0.06

)

   

(0.13

)

 
 

Diluted -- Class A

   

(0.06

)

   

(0.13

)

 
 

Diluted -- Class B

   

(0.06

)

   

(0.13

)

 

Restricted Stock

On February 10, 2004, the Company issued 129,700 shares of restricted stock to certain key employees. The restrictions lapse over four years based on attainment of certain financial performance targets and continued employment. Unearned compensation under the restricted stock plan as reflected on the balance sheet was recorded based on the fair market value of the shares issued. Under APB No. 25, compensation expense is reflected over the period in which services are performed and when the financial performance targets have been met.

 

NOTE 6. SEGMENT REPORTING

The Company designs, sources and markets apparel products using primarily the OshKosh B'Gosh and related brands. The apparel products are primarily marketed in two distinct distribution channels: domestic wholesale and through Company-owned retail stores. The Company designs and sources product to meet the needs of these distribution channels through a single procurement business unit.

Certain operations have been segregated into segments as defined by SFAS No. 131, "Disclosures about Segments of an Enterprise and Related Information." The Company manages its business operations by periodic analysis of business unit results. For this purpose, domestic wholesale, retail and procurement are separately identified for management reporting and are considered segments as defined by SFAS No. 131.

Management evaluates the operating performance of each of its business units based on income before taxes as well as return on net assets. For this purpose, product is transferred from procurement to the domestic wholesale and retail business units at cost. However, procurement receives a markup on product sold by the Company's wholesale and retail business units. Accounting policies used for segment reporting are consistent with the Company's overall accounting policies, except that inventories are valued on a FIFO basis. In addition, interest income, interest expense, certain corporate office expenses, gain (loss) on sale of assets and the effects of the LIFO inventory valuation method are not allocated to individual business units, and are included in the All Other/Corporate column below.

Segment assets include all assets used in the operation of each business unit, including accounts receivable, inventories and property, plant and equipment. Certain other corporate assets that cannot be specifically identified with the operation of a business unit are not allocated. Financial information for the Company's reportable segments follows (in thousands):

 

 

 

Domestic

                 

All Other/

       
 

 

Wholesale

 

Retail

 

Procurement

 

Corporate

 

Total

For the three months
ended April 2, 2005

 

 

 

 

 

 

 

 

                       

Net sales

 

$

32,016

   

$

51,522

   

$

--

   

$

958

   

$

84,496

 

Income (loss) before income
   taxes

 

 


121

     


(4,465


)

   


1,439

     


2,198

     


(707


)

Assets

   

24,120

     

78,803

     

10,919

     

38,117

     

151,959

 

Depreciation expense

 

 

236

 

   

1,356

     

65

     

140

     

1,797

 

Property, plant and equipment

                                       
 

additions

   

18

     

273

     

16

     

2

     

309

 
                                         

For the three months
ended April 3, 2004

 

 

 

 

 

 

 

 

                       

Net sales

 

$

32,112

   

$

46,514

   

$

58

   

$

823

   

$

79,507

 

Income (loss) before
   income taxes

 

 


366


   


(5,466


)

   


1,206

     


2,025


   


(1,869


)

Assets

   

29,797

     

69,409

     

14,850

     

28,932

     

142,988

 

Depreciation expense

 

 

247

     

999

     

121

     

136

     

1,503

 

Property, plant and equipment

                                       
 

additions

   

82

     

845

     

7

     

11

     

945

 
                                         

                                         

 

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

OVERVIEW

The Company's net sales increased $5.0 million (6.3%), primarily as a result of a 7.8% comparable store sales increase in the Company's retail stores, and additional sales contributed by Lifestyle stores opened during 2004. The comparable store sales increase is primarily attributable to an increase in the average selling price per item, based on a more compelling merchandise assortment and improved retail inventory management.

The increase in the Company's average retail selling price and a higher proportion of retail sales to total sales resulted in an increase in the Company's gross margin percentage from 38.7% to 39.5%. This gross margin percentage increase, combined with additional sales contributed by Lifestyle stores, resulted in an increase of $2.6 million in the Company's gross profit from $30.8 million in the first quarter of 2004 to $33.4 million in the first quarter of 2005.

The Company continued to control its selling, general and administrative expenses. Total selling, general and administrative expenses increased over prior year levels due to the operation of additional Lifestyle stores during the first quarter of 2005 compared to the first quarter of 2004. Royalty income for the first quarter increased from $2.9 million to $3.3 million, due to improved selling of the Genuine Kids from OshKosh product line, available exclusively at Target stores, and growth from the Company's international licensing agreements, primarily in Europe and Japan.

As a result of these factors, the Company's operating results improved to a net loss of ($0.04) in the first quarter of 2005 compared to a net loss of ($0.10) in the comparable quarter of 2004.

On February 17, 2005 the Company announced that in an effort to maximize shareholder value it has retained Goldman, Sachs & Co., a longtime financial advisor to the Company, to assist the Company in evaluating strategic alternatives, including a possible sale of the Company.

A more detailed analysis of the Company's results of operations and financial condition follows:

 

RESULTS OF OPERATIONS

The following table sets forth, for the periods indicated, selected Company statement of operations data expressed as a percentage of net sales.

 

   

As a Percentage of Net Sales for the

     

 

Three-Month Period Ended

     

 

April 2, 2005

 

April 3, 2004

             

Net Sales

 

100.0

%

 

100.0

%

Cost of products sold

 

60.5

%

 

61.3

%

Gross profit

 

39.5

%

 

38.7

%

Selling, general and administrative expenses

 

44.3

%

 

46.0

%

Royalty income, net

 

(3.9

%)

 

(3.6

%)

Gain on sale of assets

 

--

   

(1.3

%)

Operating loss

 

(0.9

%)

 

(2.4

%)

Other income (expense) -- net

 

0.1

%

 

--

 

Loss before income taxes

 

(0.8

%)

 

(2.4

%)

Income taxes (benefit)

 

(0.3

%)

 

(0.9

%)

Net loss

 

(0.5

%)

 

(1.5

%)

 

The Company's net sales for the three-month periods ended April 2, 2005 and April 3, 2004 are summarized as follows:

   

Net Sales
(Dollars in millions)

   

Domestic

               

 

 

 

Wholesale

     

Retail

     

Other

     

Total

 

                                   

Three months ended:

 

 

 

 

 

 

 

 

               
 

April 2, 2005

 

$

32.0

   

$

51.5

   

$

1.0

   

$

84.5

 
 

April 3, 2004

   

32.1

     

46.5

     

0.9

     

79.5

 

 

Increase (decrease)

 

$

(0.1

)

 

$

5.0

   

$

(0.1

)

 

$

5.0

 

                                   

Percent increase (decrease)

   

(0.3

%)

   

10.8

%

   

11.1

%

   

6.3

%

                                 

 

Net Sales

The Company's domestic wholesale unit shipments in the first quarter of 2005 were approximately 8.7% less than the comparable quarter in 2004, due in part to a reduction in close-out units sold. While the Company's products have experienced improved sell through, our wholesale customers continue to take a cautious approach to their inventory positions. Wholesale sales in dollars were comparable with prior year amounts. The impact of reduced unit shipments was offset by an increase in the average unit selling price, due to a reduction in close-out units sold at significant discounts, and a shift in product mix.

The Company's retail sales for the first quarter of 2005 were $5.0 million (10.8%) greater than the first quarter of 2004. The Company's comparable store sales reflected a 7.8% increase for the quarter, in addition to sales contributed by Lifestyle stores opened subsequent to April 3, 2004. The Company's comparable store sales calculations include sales for all stores that were open for the entire comparable fiscal periods, including remodeled and relocated stores. The comparable store sales increase is primarily attributable to an increase in the average selling price. The Company's reinvigorated product design has gained a level of consumer acceptance in its retail stores. Product enhancements, combined with improved inventory management, have reduced the need for promotional markdowns to sell seasonal product, resulting in increases in comparable store sales.

The Company closed five underperforming outlet stores in early January 2005. At April 2, 2005, the Company operated 170 domestic OshKosh retail stores, including 155 outlet stores and 15 Lifestyle stores. At April 3, 2004, the Company operated a total of 162 domestic OshKosh retail stores, including 3 Lifestyle stores.

Gross Profit

The Company's gross profit margin as a percent of sales was 39.5% in the first quarter of 2005, compared to 38.7% in the first quarter of 2004. A growing proportion of the Company's net sales came from its retail business at higher gross margins. This increase in proportion of retail sales contributes approximately 30 basis points of gross margin improvement for the quarter. The Company's design direction included the addition of distinguishing features to its product offering to provide a more compelling value proposition for its consumers. At the Company's retail stores, this change has driven increases on product selling prices and corresponding gross margin. In the Company's wholesale business, the design direction has improved product sell through, but put additional pressure on its gross margins due to increased product cost. The Company continues to provide margin support to wholesale customers and maintains a promotional pricing policy in its retail outlet stores to support sales. T hese factors continue to influence the Company's gross profit margin.

Further, the Company continues to evaluate and execute its sourcing strategy to reduce the overall cost of its product offering, considering production capacity in Mexico and Central America, the Far East and other regions of the world. Sourcing initiatives partially offset the Company's reinvigorated design direction which has added distinguishing features to the product presentation. The Company makes its ultimate global sourcing decisions on the basis of quality, timeliness of delivery and price. During the first quarter of 2005, efficient execution of this strategic sourcing strategy enabled the Company to improve its overall gross profit margin.

The Company includes certain distribution costs in its selling, general and administrative expenses. Accordingly, the Company's gross margin may not be comparable with other companies that include certain distribution costs in costs of goods sold.

Selling, General and Administrative Expenses (SG&A)

SG&A expenses for the first quarter of 2005 increased $0.9 million (2.4%) compared to the first quarter of 2004. As a percentage of net sales, SG&A expenses were 44.3% for the first quarter of 2005 as compared to 46.0% for the first quarter of 2004, due to the increase in net sales. In dollars, the Company incurred an additional $2.5 million in expenses related to an increase in the number of the Company's Lifestyle stores open during the first quarter of 2005 versus the number of stores open during the first quarter of 2004. These cost increases were partially offset by a $0.3 million reduction in distribution costs, $0.8 million in reduced advertising costs, and a $0.5 million reduction in other corporate support costs.

Royalty Income

The Company licenses a children's apparel line under the Genuine Kids from OshKosh trademark, which is available exclusively in Target stores. The Company is responsible for all product design activities associated with this product. Due to substantially improved sales of Genuine Kids product during the first quarter of 2005, the Company earned royalty income of $1.0 million, compared to $0.8 million in the first quarter of 2004.

The Company's domestic and international license agreements continue to generate royalty income. Domestically, royalty income from product extensions including footwear, hosiery, underwear, juvenile products and certain outerwear totaled $0.5 million in the first quarter of 2005, compared to $0.6 million in the first quarter of 2004. Internationally, royalty income from international markets increased $0.3 million to $1.8 million in the first quarter of 2005, compared to $1.5 million in the first quarter of 2004, due primarily to growth in Europe and Japan.

Gain on Sale of Assets

During the first quarter of 2004, the Company sold its vacant distribution center in Oshkosh, Wisconsin, resulting in a gain of approximately $1.1 million.

Operating Results

Operating income in the Company's wholesale business unit was comparable with the prior year, as pressure on gross margins was offset by reduced selling, general and administrative expenses associated with the wholesale business unit. In the Company's retail business unit, operating results for the traditionally lower seasonal first quarter were favorably impacted by comparable store sales increases, offset in part by additional store operating costs associated with the operation of Lifestyle stores. Improvement in the Company's operating income for its procurement business unit relates to continued efficient supply chain execution. As a result of these factors, the Company's operating loss of $0.8 million for the first quarter of 2005 is $1.1 million less than the operating loss of $1.9 million for the first quarter of 2004.

Other Income (Expense) - Net

The Company's net other income (expense) for the first quarter of 2005 and first quarter of 2004, relating primarily to interest income on cash equivalents and investments, was not material in either period.

Income Taxes (Benefit)

The Company's effective tax rate was 36.0% for the first quarter of 2005 and 2004. The Company's consistent history of taxable income suggests a loss in the first quarter provides an income tax benefit that will be utilized in future periods.

Net Loss

The Company recorded a net loss for the three months ended April 2, 2005 of $ 0.5 million, compared to a net loss of $1.2 million for the three months ended April 3, 2004. Net loss per share of ($0.04) for the three months ended April 2, 2005 reflects a $0.06 per share improvement over net loss per share of ($0.10) for the three months ended April 3, 2004, which included a $0.06 gain on sale of assets.

 

SEASONALITY OF BUSINESS

The Company's business continues to be seasonal, with highest sales and income in the second half of the year, which includes significant wholesale shipping periods and a major retail selling season at its retail stores. The Company's sales and income in the first half of the year are typically lower than the second half of the year because of relatively low domestic wholesale unit shipments and relatively modest retail store sales during this period. The Company anticipates this seasonality trend to continue to impact 2005 quarterly sales and income.

 

FINANCIAL POSITION, CAPITAL RESOURCES AND LIQUIDITY

At April 2, 2005, the Company's cash and cash equivalents and investments were $31.0 million, compared to $37.7 million at the end of 2004 and $17.4 million at April 3, 2004. The decrease in cash and cash equivalents and investments at April 2, 2005 compared with January 1, 2005 relates primarily to seasonal reductions in accounts payable and accrued liabilities. Net working capital at April 2, 2005 was $78.0 million compared to $77.8 million at January 1, 2005 and $69.2 million at April 3, 2004. Accounts receivable at April 2, 2005 were $15.7 million compared to $12.4 million at January 1, 2005, and $14.2 million at April 3, 2004. The increase in accounts receivable levels from April 3, 2004 relates to the timing of wholesale shipments in the later portion of the first quarter in 2005.

Inventories at April 2, 2005 were $54.1 million, compared to $61.0 million at January 1, 2005, and $62.2 million at April 3, 2004. Continued effective execution of the Company's sourcing plan has resulted in receipt of finished goods just prior to shipment to fulfill wholesale orders or to support retail inventory plans. This has reduced the amount of work-in-process in-transit inventory as of April 2, 2005.

Cash used in operations was approximately $5.8 million in the first three months of 2005 and $6.1 million in the comparable period in 2004 due to anticipated seasonal operating activities. During 2005 and 2004, the Company used operating cash to reduce seasonal accounts payable related to inventory acquisitions at year end. In 2005, an increase in accounts receivable due to timing of wholesale shipments toward the later portion of the first quarter also reduced operating cash flow, which was offset by reduced inventory levels at April 2, 2005.

Cash provided by investing activities totaled $8.3 million for the first three months of 2005 compared to $8.4 million in 2004, and relates primarily to seasonal liquidation of short-term investments used as part of the Company's cash management process to support operating cash flows. Capital expenditures were $0.3 million for the first three months of 2005, compared to $0.9 million in the first quarter of 2004. Proceeds from disposal of assets in the first three months of 2004 relate primarily to the sale of the vacant Oshkosh distribution center in early 2004.

Cash used in financing activities totaled $0.5 million for the first three months of 2005, compared to $1.2 million for the first three months of 2004. The Company's primary financing activities in 2005 and 2004 consisted of cash dividends paid, offset in part by cash received from stock option exercises.

Under existing stock repurchase programs authorized by the Company's board of directors, the Company has 151,200 shares of Class A common stock available to be repurchased. The Company utilizes a stock repurchase program to enhance long-term shareholder value by using excess cash to reduce the capitalization of the Company. The Company did not repurchase any common stock during the first quarter of 2005 or throughout 2004. Based on current stock prices, completion of the stock repurchase plan would not materially impact the Company's liquidity.

The Company has an unsecured credit agreement with a number of banks, as amended on October 28, 2004, which provides a $60 million revolving credit facility available for general corporate purposes, including cash borrowings and issuances of letters of credit. The agreement expires April 28, 2006. There were no outstanding borrowings against the revolving credit arrangement at April 2, 2005 or January 1, 2005, although the Credit Agreement is used to support merchandise letters of credit with its international vendors. The Company believes that this credit facility, along with cash generated from operations and the sale of investments, will be sufficient to finance the Company's seasonal working capital needs, capital expenditures, and any acquisitions under the Company's repurchase program, as well as other business development needs.

 

CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS

The Company's operating lease contractual obligations disclosure in its Annual Report on Form 10-K for the year ended January 1, 2005 has been updated to reflect the extension of store leases, partially offset by lease payments during the first three months of 2005.

Operating lease payments due by period are as follows:

   

(In thousands)

Less than 1 year

 

$

14,848

 

1-3 years

   

25,276

 

4-5 years

   

14,698

 

After 5 years

   

17,031

 

Total obligation

 

$

71,853

 

As of April 2, 2005, the Company remains obligated under commercial commitments for merchandise letters of credit of approximately $7.0 million and standby letters of credit of $0.2 million. All of these commitments expire within one year.

There have been no material changes to the Company's other contractual and commercial obligations from the amounts disclosed in its 2004 annual report.

 

CRITICAL ACCOUNTING POLICIES

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements, and revenues and expenses during the period. Significant accounting policies employed by the Company, including the use of estimates, were presented in the Notes to Consolidated Financial Statements of the Company's 2004 Annual Report.

Critical accounting policies are those that are most important to the presentation of the Company's financial condition and the results of operations, require management's most difficult, subjective and complex judgments, and involve uncertainties. The Company's most critical accounting policies pertain to revenue recognition, net accounts receivable, inventories, accrued expenses, income taxes and stock-based compensation. Each of these accounting policies and the application of critical accounting policies and estimates was discussed in the Company's Annual Report on Form 10-K for the year ended January 1, 2005. There were no significant changes in the application of critical accounting policies or estimates during 2005. Management must use informed judgments and best estimates to properly apply these critical accounting policies. Because of the uncertainty in these estimates, actual results could differ from estimates used in applying the critical accounting policies. The Company is not aware of an y reasonably likely events or circumstances which would result in different amounts being reported that would materially affect its financial condition or results of operations.

 

FORWARD OUTLOOK

The Company is currently planning low single-digit comparable store sales increases in our retail business for the second quarter along with incremental sales from stores opened during 2004, including 14 Lifestyle stores. These expected retail sales increases will be offset by the closure of five under-performing retail stores in early January 2005, and the decision to eliminate the June delivery to our wholesale customers which ordinarily would begin shipping on May 25. This delivery falls at a highly promotional time in the retail calendar, and has not achieved profitability expectations. As a result of this decision, we expect our second quarter wholesale sales to be approximately $5.0 million less than the second quarter of 2004.

We anticipate slightly lower consolidated net sales and flat to slightly lower operating results for the second quarter of 2005, compared to the comparable period in 2004.

The Company expects to open two new outlet stores and close one additional location in the remainder of 2005, in addition to opening a flagship Lifestyle store in the Mall of America.

The Company's Lifestyle store specialty retail strategy remains in place. Lifestyle stores will be merchandised exclusively for children, beginning with the Fall 2005 season. This conversion is not anticipated to result in any material financial charges. Existing store locations will be converted to exclusively children's stores, without substantial modifications to the store setting or fixturing, which have been well received by consumers. Assortments of adult merchandise will be sold through May, and remaining inventory will be liquidated through the Company's outlet stores. The Company hopes to develop its Lifestyle stores to provide for a full range of children's wardrobing needs, including apparel, gifts and accessories, and to create an emotional bond with our consumers who will think of the OshKosh brand first.

The Company anticipates that total royalty income from domestic and international use of OshKosh B'Gosh and related trademarks and use of Genuine Kids from OshKosh will improve over 2004 amounts, due to the ongoing success of the Genuine Kids label.

For the entire year 2005, capital expenditures are expected to total approximately $5.0 million, due primarily to retail store needs. The Company is currently budgeting depreciation and amortization for 2005 of approximately $7.0 million. The Company's effective tax rate is expected to be approximately 36.0% for 2005.

The foregoing forward-looking statements are qualified in their entirety by the reference to the risks and uncertainties set forth under the heading "Forward-Looking Statements" below.

FORWARD-LOOKING STATEMENTS

Statements contained herein and in future filings by the Company with the Securities and Exchange Commission (the "SEC"), in Company press releases and in oral statements made by, or with the approval of, authorized personnel that relate to the Company's future performance, including, without limitation, statements with respect to the Company's anticipated financial position, results of operations and level of business for 2005 or any other future period, are forward-looking statements within the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Such statements, which are generally indicated by words or phrases such as "intends", "planning", "estimate", "project", "anticipate", "hopes", "believes", "expect", "currently anticipates", and similar phrases are based on current expectations only and are subject to certain risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorre ct, actual results may vary materially from those anticipated, projected or estimated.

Among the factors that could cause actual results to materially differ include the level of consumer spending for apparel, particularly in the children's wear segment, the impact of deflation on children's wear apparel prices; risks associated with competition in the market place, including the financial condition of and consolidations, restructurings and other ownership changes in, the apparel and related products industry and the retail industry, the introduction of new products or pricing changes by the Company's competitors, and the Company's ability to remain competitive with respect to its product value proposition; risks associated with the Company's dependence on sales to a limited number of wholesale customers, including risks related to customer requirements for vendor margin support, as well as risks related to extending credit to large customers; risks associated with possible deterioration in the strength of the retail industry, including, but not limited to, business conditions and th e economy, natural disasters, and the unanticipated loss of a major customer; risks related to the failure of Company suppliers to timely deliver needed raw materials, risks associated with importing its products into the United States under current and future customs and quota rules and regulations, risks associated with using a global transportation matrix including a number of ports that are experiencing capacity constraints, and the Company's ability to correctly balance the level of its commitments with actual orders; risks associated with terrorist activities as well as risks associated with foreign operations including global disease management; risks related to the Company's ability to defend and protect its trademarks and other proprietary rights and other risks related to managing intellectual property issues. In addition, the inability to ship Company products within agreed time frames due to unanticipated manufacturing, distribution system or freight carrier delays or the failure of Company cont ractors to deliver products within scheduled time frames are risk factors in ongoing business. As a part of the Company's product sourcing strategy, it routinely contracts for apparel products produced by contractors in Asia, Africa, Mexico and Central America. If financial, political, impact of natural disasters or other difficulties were to adversely impact the Company's contractors in these regions, it could disrupt the supply of product contracted for by the Company.

The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

 

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Interest Rate Risk

The Company does not have any long-term debt, but has a credit facility available for general corporate purposes. Borrowings under this agreement would bear interest at a variable rate, based on the London Interbank Offered Rates. Accordingly, the Company could be affected by interest rate changes. Management monitors this risk by carefully analyzing the short-term rates before borrowing on the credit facility.

Foreign Currency Risk

The Company contracts for the manufacture of apparel with contractors in Asia, Africa, Central America and Mexico and other regions of the world. While these contracts are stated in terms of U.S. dollars, there can be no assurance that the cost for the production of the Company's products will not be affected by exchange fluctuations between the United States and the local currencies of these contractors. Due to the number of currencies involved, the Company cannot quantify the potential impact of future currency fluctuations on net income in future years. The Company does not hedge its exchange rate risk.

Inflation Risk

The Company manages its inflation risks by ongoing review of product selling prices and production costs. Management does not believe that inflation risks are material to the Company's business, its consolidated financial position, results of operations, or cash flows.

Investment Risk

The Company does not believe it has material exposure to market risk with respect to any of its investments; the Company does not utilize market rate sensitive instruments for trading or other purposes.

 

ITEM 4. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

The Company maintains disclosure controls and procedures designed to ensure that the information the Company must disclose in its filings with the Securities and Exchange Commission is recorded, processed, summarized and reported on a timely basis. The Company's principal executive officer and principal financial officer have reviewed and evaluated the Company's disclosure controls and procedures as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the "Exchange Act") as of the end of the period covered by this report (the "Evaluation Date"). Based on such evaluation, such officers have concluded that, as of the Evaluation Date, the Company's disclosure controls and procedures are effective in bringing to their attention on a timely basis material information relating to the Company required to be included in the Company's periodic filings under the Exchange Act.

Changes in Internal Control over Financial Reporting

There have not been any changes in the Company's internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) that occurred during the Company's most recent fiscal quarter that have materially affected, or are reasonably likely to materially affect, the Company's internal control over financial reporting.

 

PART II. OTHER INFORMATION

ITEM 6. EXHIBITS

   

31.1

Certification by the Chief Executive Officer

   

31.2

Certification by the Vice President Finance, Treasurer and Chief Financial Officer

       
   

32.1

Section 906 of the Sarbanes-Oxley Act Certification by the Chief Executive Officer

   

32.2

Section 906 of the Sarbanes-Oxley Act Certification by the Vice President Finance, Treasurer and Chief Financial Officer

 

SIGNATURES

Pursuant to the requirements of the Securities and Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

   
 

OSHKOSH B'GOSH, INC.

     
     
     

Date:  April 20, 2005

By:

/S/ DOUGLAS W. HYDE

   

Douglas W. Hyde

   

Chairman of the Board and
Chief Executive Officer

     
     

Date:  April 20, 2005

By:

/S/MICHAEL L. HEIDER

   

Michael L. Heider

   

Vice President Finance, Treasurer
and Chief Financial Officer