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For the transition period from _____________ to _____________

Commission file number 0-7843

4Kids Entertainment, Inc. (Exact name of Registrant as specified in its charter)

New York (State or other jurisdiction of incorporation or organization)

13-2691380 (I.R.S. Employer Identification No.)

1414 Avenue of the Americas New York, New York 10019 (212) 758-7666 (Address, including zip code, and telephone number, including area code, of Registrant’s principal executive offices)

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days. Yes |X|    No |_|               Indicate by check mark whether the Registrant is an accelerated filer (as defined in Rule 12b-2 of the Exchange Act). Yes |X|    No |_|       At August 9, 2004, the number of shares outstanding of the Registrant’s common stock, par value $.01 per share, was 13,679,143. 4Kids Entertainment, Inc. and Subsidiaries Table of Contents

Page # Part I--FINANCIAL INFORMATION

Item 1.	Financial Statements
	Consolidated Balance Sheets as of June 30, 2004    (Unaudited) and December 31, 2003	2
	Consolidated Statements of Income for the three and six    months ended June 30, 2004 and 2003 (Unaudited)	3
	Consolidated Statements of Cash Flows for the six    months ended June 30, 2004 and 2003 (Unaudited)	4
	Notes to Consolidated Financial Statements (Unaudited)	5
Item 2.	Management’s Discussion and Analysis of Financial    Condition and Results of Operations	13
Item 3.	Quantitative and Qualitative Disclosures about Market Risk	20
Item 4.	Controls and Procedures	20
Part II—OTHER INFORMATION
Item 2.	Changes in Securities and Use of Proceeds	21
Item 4.	Submission of Matters to a Vote of Security Holders	21
Item 6.	Exhibits and Reports on Form 8-K	22

Signatures

23

Part I - FINANCIAL INFORMATION Item 1. Financial Statements 4KIDS ENTERTAINMENT, INC. AND SUBSIDIARIES CONSOLIDATED BALANCE SHEETS JUNE 30, 2004 AND DECEMBER 31, 2003 (In thousands of dollars, except share data)

ASSETS			2004			2003
CURRENT ASSETS:				(Unaudited)
Cash and cash equivalents			$	88,441		$	95,136
Investments				28,899			24,443
Total cash and investments				117,340			119,579
Accounts receivable - net				23,011			37,143
Prepaid Fox broadcast fee, net of accumulated amortization
of $47,152 and $36,447 in 2004 and 2003, respectively				17,573			8,688
Prepaid income taxes				2,486			2,670
Prepaid expenses and other current assets				2,032			1,690
Deferred income taxes				475			--
Total current assets				162,917			169,770
PROPERTY AND EQUIPMENT - NET				3,215			3,350
OTHER ASSETS:
Accounts receivable - noncurrent, net				4,266			2,662
Investment in equity securities				726			726
Film and television costs - net				9,193			8,183
Deferred income taxes - noncurrent				3,370			2,575
Other assets - net				9,723			6,014
TOTAL ASSETS			$	193,410		$	193,280
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
Due to licensors			$	11,641		$	11,835
Media payable				714			2,178
Accounts payable and accrued expenses				13,309			9,706
Deferred revenue				7,638			8,070
Deferred income taxes				--			52
Total current liabilities				33,302			31,841
DEFERRED RENT				987			952
Total liabilities				34,289			32,793
COMMITMENTS AND CONTINGENCIES  (Note 3)
STOCKHOLDERS' EQUITY
Preferred stock, $.01 par value - authorized, 3,000,000 shares; none issued				--			--
Common stock, $.01 par value - authorized, 40,000,000 shares;
issued, 14,079,143 and 13,965,343 shares; outstanding, 13,679,143 and        13,965,343 shares in 2004 and 2003, respectively				141			140
Additional paid-in capital				55,118			52,798
Accumulated other comprehensive income				791			693
Retained earnings				112,066			106,856
				168,116			160,487
Less- cost of 400,000 treasury shares				8,995			--
				159,121			160,487
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY			$	193,410		$	193,280

See notes to consolidated financial statements. 2 4KIDS ENTERTAINMENT, INC. AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF INCOME (UNAUDITED) THREE AND SIX MONTHS ENDED JUNE 30, 2004 AND 2003 (In thousands of dollars, except share data)

			Three Months Ended June 30,						Six Months Ended June 30,
			2004			2003			2004			2003
NET REVENUES			$	22,097		$	23,369		$	44,564		$	44,347
COSTS AND EXPENSES:
Selling, general and administrative				8,424			8,174			16,938			15,417
Production service costs				3,038			1,989			5,001			3,982
Amortization of television and film costs and
Fox broadcast fee				7,555			7,388			14,549			14,504
Total costs and expenses				19,017			17,551			36,488			33,903
INCOME FROM OPERATIONS				3,080			5,818			8,076			10,444
INTEREST INCOME				293			259			578			583
INCOME BEFORE INCOME TAXES				3,373			6,077			8,654			11,027
INCOME TAXES				1,330			2,432			3,444			4,412
NET INCOME			$	2,043		$	3,645		$	5,210		$	6,615
PER SHARE AMOUNTS:
Basic earnings per common share			$	0.15		$	0.28		$	0.38		$	0.50
Diluted earnings per common share			$	0.14		$	0.26		$	0.36		$	0.47
Weighted average common shares
outstanding - basic				13,794,353			13,139,981			13,880,984			13,137,450
Weighted average common shares
outstanding - diluted				14,493,824			13,987,627			14,608,084			13,943,629

See notes to consolidated financial statements. 3 4KIDS ENTERTAINMENT, INC. AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED) SIX MONTHS ENDED JUNE 30, 2004 AND 2003 (In thousands of dollars)

			2004			2003
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income			$	5,210		$	6,615
Adjustments to reconcile net income to net cash
provided by operating activities:
Depreciation and amortization				665			616
Amortization of television and film costs and Fox broadcast fee				14,549			14,504
Provision for doubtful accounts				30			253
Deferred income taxes				(1,322	)		(1,037	)
Tax benefit on exercise of stock options				1,127			71
Changes in operating assets and liabilities:
Accounts receivable				12,498			9,370
Film and television costs				(4,854	)		(5,597	)
Prepaid income taxes				184			927
Prepaid Fox broadcast fee				(19,590	)		(18,985	)
Prepaid expenses and other current assets				(342	)		(1,998	)
Other assets - net				(3,709	)		(1,734	)
Due to licensors				(194	)		(676	)
Media payable				(1,464	)		(4,213	)
Accounts payable and accrued expenses				3,603			266
Income taxes payable				--			--
Deferred revenue				(432	)		2,075
Deferred rent				35			119
Net cash provided by operating activities				5,994			576
CASH FLOWS FROM INVESTING ACTIVITIES:
Proceeds from maturities of investments				20,276			13,619
Purchase of investments				(24,732	)		(30,062	)
Purchase of property and equipment				(530	)		(405	)
Net cash used in investing activities				(4,986	)		(16,848	)
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from exercise of stock options				1,194			256
Purchase of treasury shares				(8,995	)		--
Net cash used in financing activities				(7,801	)		256
EFFECTS OF EXCHANGE RATE CHANGES ON CASH
AND CASH EQUIVALENTS				98			38
NET DECREASE IN CASH AND CASH EQUIVALENTS				(6,695	)		(15,978	)
CASH AND CASH EQUIVALENTS, BEGINNING OF PERIOD				95,136			78,712
CASH AND CASH EQUIVALENTS, END OF PERIOD			$	88,441		$	62,734
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
CASH PAID DURING THE PERIOD FOR:
Income Taxes			$	2,919		$	4,300

See notes to consolidated financial statements. 4 4KIDS ENTERTAINMENT, INC. AND SUBSIDIARIES NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED) (In thousands of dollars, except share and per share data) 1. DESCRIPTION OF BUSINESS 4Kids Entertainment, Inc. (the “Company”), together with the subsidiaries through which the Company’s businesses are conducted (the “Company”), is a diversified entertainment and media company specializing in the youth oriented market with operations in the following business segments: (i) Licensing, (ii) Advertising Media and Broadcast, (iii) Television and Film Production/Distribution. Licensing — The Company’s wholly-owned subsidiaries, 4Kids Entertainment Licensing, Inc. (“4Kids Licensing”) and 4Kids Entertainment International, Ltd. (“4Kids International”), are engaged in the business of licensing the commercial rights to popular children’s properties, personalities and product concepts. 4Kids Licensing typically acts as exclusive agent in connection with the grant to third parties of licenses to manufacture and sell all types of merchandise based on such properties, personalities and product concepts. The licensing of these rights has been primarily in the areas of toys, electronic games, trading cards, food, toiletries, apparel, housewares, footwear and publishing rights. 4Kids Licensing also licenses merchandising rights in connection with certain television shows and motion pictures produced by the Company. 4Kids International, which is based in London, manages the Company’s properties in the United Kingdom and European marketplaces. 4Kids Technology, Inc., a wholly-owned subsidiary, develops ideas and concepts for licensing which integrate new and existing technologies with traditional game and toy play patterns. Websites 4Kids, Inc., a wholly-owned subsidiary, specializes in website development by creating websites designed to enhance and support the marketing of children’s properties represented by the Company. Advertising Media and Broadcast — The Company, through a multi-year agreement with the Fox Broadcasting Company (“Fox”), leases Fox’s Saturday morning programming block (the “Fox Box”). The Company provides substantially all programming content to be broadcast on the Fox Box, which airs on Saturday mornings from 8am to 12pm eastern/pacific time (7am to 11am central time); and retains all of the revenue from network advertising sales for the four-hour time period. 4Kids Ad Sales, Inc., a wholly-owned subsidiary of the Company manages and accounts for the revenue and costs associated with the Fox Box. The Company’s wholly-owned subsidiary, The Summit Media Group, Inc. (“Summit Media”), provides media planning and buying services for clients in both print and broadcast media. Summit Media is compensated by receiving a percentage of the cost of the media it places. Television and Film Production/Distribution — The Company’s wholly-owned subsidiary, 4Kids Productions, Inc. (“4Kids Productions”), produces and acquires animated and live-action television programs for distribution to the television, home video and theatrical markets. 4Kids Productions adapts foreign programming for the US market and also produces original animated television programming for domestic and international broadcast. Additionally, 4Kids Productions produces original music compositions for use with its television and film production activities. 4Kids Entertainment Music, Inc. (“4Kids Music”), a wholly-owned subsidiary, markets and administers the musical operations for the Company on certain existing and newly created music associated with its television programming. 4Kids Entertainment Home Video, Inc. (“4Kids Home Video”), a wholly-owned subsidiary, distributes home videos associated with television programming produced by 4Kids Productions. 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Basis of Presentation — The consolidated financial statements, except for the December 31, 2003 consolidated balance sheet, are unaudited. In the opinion of management, the accompanying consolidated financial statements contain all adjustments (consisting only of normal recurring adjustments) necessary to present fairly the financial position of the Company as of June 30, 2004 and December 31, 2003 and the results of operations for the three and six months ended June 30, 2004 and 2003 and cash flows for the six months ended June 30, 2004 and 2003. Because of the inherent seasonality and changing trends of the toy, game, entertainment and advertising industries, operating results for the Company on a quarterly basis may not be indicative of operating results for the full year. 5 These consolidated financial statements should be read in conjunction with the Company’s audited consolidated financial statements and notes thereto, for the year ended December 31, 2003, which are included in the Company’s Annual Report on Form 10-K with respect to such period filed with the Securities and Exchange Commission on March 15, 2004. All significant intercompany accounts and transactions have been eliminated. The December 31, 2003 consolidated balance sheet amounts are derived from the Company’s audited consolidated financial statements. Revenue Recognition – Merchandising licensing revenues: Merchandise licensing revenues are recognized when the underlying royalties from the sales of the related products are earned. The Company recognizes guaranteed royalties at the time the arrangement becomes effective if the Company has no significant direct continuing involvement with the underlying property or obligation to the licensee. Where the Company has significant continuing direct involvement with the underlying property or obligation to the licensee, guaranteed minimum royalties are recognized ratably over the term of the license or based on sales of the related products, if greater. Licensing advances and guaranteed payments collected, but not yet earned by the Company, are classified as deferred revenue in the accompanying consolidated balance sheets. Broadcast advertising revenues: Advertising revenues are recognized when the related commercials are aired and are recorded net of agency commissions and an appropriate reserve when advertising is sold together with a guaranteed audience delivery. Internet advertising revenues are recognized on the basis of impression views in the period the advertising is displayed. Fee-based commissions for media planning and buying services, for clients in both print and broadcast media, are recognized at the time the related media runs. Episodic television series revenue: Television series initially produced for networks and first-run syndication are generally licensed to domestic and foreign markets concurrently. The length of the revenue cycle for episodic television varies depending on the number of seasons a series remains in active exploitation. Revenues arising from television license agreements are recognized in the period that the films or episodic television series are available for telecast. Production and adaptation costs charged to the licensor are included in net revenues and the corresponding costs are included in production service costs in the accompanying consolidated statements of income. Home video revenues: Revenues from home video and DVD sales, net of a reserve for returns, are recognized on the date that video and DVD units are shipped by the Company’s distributor to wholesalers/retailers. Consistent with the practice in the home video industry, the Company estimates the reserve for returns based upon its review of historical returns rates and expected future performance. Music revenues: Revenues from music sales, net of a reserve for returns, are recognized on the date units are shipped by the Company’s distributor to wholesalers/retailers as reported to the Company. In the case of musical performance revenues, the revenue is recognized when the musical recordings are broadcast and/or performed. Prepaid Fox Broadcast Fee — The Company has capitalized the broadcast fee paid to Fox and amortized the amount over the broadcast season based on estimated advertising revenue. During the six months ended June 30, 2004, the Company has paid Fox and certain affiliates $6,934 and $12,656 attributable to the second and third year’s broadcast fees, respectively, and during calendar year 2003, the Company had paid Fox and certain affiliates $6,328 and $19,506 attributable to the first and second year’s broadcast fees, respectively. The unamortized portion of these fees of $17,573 and $8,688 are included in “Prepaid Fox broadcast fee” on the accompanying consolidated balance sheets as of June 30, 2004 and December 31, 2003, respectively. Film and Television Costs — The Company accounts for its film and television costs pursuant to AICPA Statement of Position (“SOP”) No. 00-2, Accounting by Producers or Distributors of Films. The cost of production for television programming, including overhead, participations and talent residuals is capitalized and amortized using the individual-film-forecast method under which such costs are amortized for each television program in the ratio that revenue earned in the current period for such program bears to management’s estimate of the total revenues to be realized from all media and markets for such program. Management regularly reviews, and revises when necessary, its total revenue estimates on a title-by-title basis, which may result in a change in the rate of amortization applicable to such title and/or a write-down of the value of such title to estimated fair value. These revisions can result in significant quarter-to-quarter and year-to-year fluctuations in film write-downs and rates of amortization. If a total net loss is projected for a particular title, the associated film and television costs are written down to estimated fair value. All exploitation costs, including advertising and marketing costs, are expensed as incurred. Television adaptation and production costs that are adapted and/or produced are stated at the lower of cost, less accumulated amortization, or fair value. Reclassifications — Certain amounts for the prior period have been reclassified to conform to the current period’s presentation. 6 Translation of Foreign Currency — In accordance with SFAS No. 130, Reporting Comprehensive Income (“SFAS No. 130”), the Company classifies items of other comprehensive income by their nature in the financial statements and displays the accumulated balance of other comprehensive income separately from retained earnings and additional paid-in capital in the equity section of the consolidated balance sheet. The assets and liabilities of the Company’s foreign subsidiary, 4Kids International have been recorded in their local currency and translated to U.S. dollars using period-end exchange rates. Income and expense items have been translated at the average rate of exchange prevailing during the period. Any adjustment resulting from translating the financial statements of the foreign subsidiary is reflected as “other comprehensive income”. Comprehensive income for the three and six months ended June 30, 2004 was $1,953 and $5,308, respectively, which included translation adjustments of ($90) and $98 for the respective periods. Comprehensive income for the three and six months ended June 30, 2003 was $3,720 and $6,653, respectively, which included translation adjustments of $75 and $38 for the respective periods Stock-Based Compensation — SFAS No. 123, “Accounting for Stock-Based Compensation,” encourages, but does not require, companies to record compensation cost for stock-based compensation plans at fair value. The Company has chosen to account for stock-based compensation awards to employees under APB No. 25, “Accounting for Stock Issued to Employees,” and its interpretation, FASB Interpretation No. (“FIN”) 44, “Accounting for Certain Transactions Involving Stock Compensation, an interpretation of APB Opinion No. 25.” In December 2002, the FASB issued SFAS No. 148, Accounting for Stock-Based Compensation – Transition and Disclosure (“SFAS No. 148”). Among other things, SFAS No. 148 requires the disclosure in interim reports of compensation expense calculated according to SFAS No. 123 for those awards of stock-based employee compensation that were outstanding and accounted for under the intrinsic value method of APB No. 25. The following table illustrates the effect on net income and earnings per share as if the fair value based method under SFAS No. 123 had been applied to all outstanding and unvested awards in each period.

			Three Months Ended June 30,						Six Months Ended June 30,
			2004			2003			2004			2003
Net income as reported			$	2,043		$	3,645		$	5,210		$	6,615
Deduct stock-based employee compensation
expense determined under fair value based
method for all awards, net of tax				2,297			1,204			2,532			1,235
Pro forma net income (loss)			$	(254	)	$	2,441		$	2,678		$	5,380
Net income (loss) per share:
Reported
Basic			$	0.15		$	0.28		$	0.38		$	0.50
Diluted			$	0.14		$	0.26		$	0.36		$	0.47
Pro forma
Basic			$	(0.02	)	$	0.19		$	0.19		$	0.41
Diluted			$	(0.02	)	$	0.17		$	0.18		$	0.39

The fair value of each option grant is estimated on the date of grant using the Black-Scholes option-pricing model. The weighted average assumptions used for options granted in 2004 and 2003 included no dividend yield for the periods, expected volatility of approximately 58% and 60% for 2004 and 2003, respectively, a risk-free interest rate of approximately 2.06% and 1.92% for 2004 and 2003, respectively, and an option duration of 3.7 and 3.5 years for 2004 and 2003, respectively. Recently Issued Accounting Pronouncements — Consolidation of Variable Interest Entities — In January 2003, the FASB issued FIN No. 46, Consolidation of Variable Interest Entities. In December 2003, the FASB issued FIN No. 46 (Revised) (“FIN 46-R”) to address certain implementation issues. This interpretation clarifies the application of Accounting Research Bulletin (“ARB”) No. 51, Consolidated Financial Statements for companies that have interests in entities that are Variable Interest Entities (“VIE”) as defined under FIN 46. According to this interpretation, if a company has an interest in a VIE and 7 is at risk for a majority of the VIE’s losses or receives a majority of the VIE’s expected gains it shall consolidate the VIE. FIN 46-R also requires additional disclosures by primary beneficiaries and other significant variable interest holders. For entities acquired or created before February 1, 2003, this interpretation was effective no later than the end of the first interim or reporting period ended June 30, 2004, except for those VIE’s that are considered to be special purpose entities, for which the effective date was no later than the end of the first interim period or reporting period ending after December 15, 2003. The adoption of the provisions of this interpretation by the Company did not have a material effect on its consolidated financial position or results of operations. Derivative Instruments and Hedging Activities — In April 2003, the FASB issued SFAS No. 149, Amendment of Statement 133 on Derivative Instruments and Hedging Activities (“SFAS No. 149”). SFAS No. 149 amends and clarifies financial accounting and reporting for derivative instruments, including certain derivative instruments embedded in other contracts and for hedging activities. SFAS No. 149 is effective for contracts entered into or modified after June 30, 2003, except as stated in the statement for hedging relationships designated after June 30, 2003. The adoption of this standard by the Company did not have a material effect on its consolidated financial position or results of operations. Financial Instruments — In May 2003, the FASB issued SFAS No. 150, Accounting for Certain Financial Instruments with Characteristics of both Liabilities and Equity (“SFAS No. 150”). SFAS No. 150 requires that certain financial instruments, which under previous guidance were accounted for as equity, must now be accounted for as liabilities. The financial instruments affected include mandatory redeemable stock, certain financial instruments that require or may require the issuer to buy back some of its shares in exchange for cash or other assets and certain obligations that can be settled with shares of stock. SFAS No. 150 is effective for all financial instruments entered into or modified after May 31, 2003, and to all other instruments that exist as of the beginning of the first interim financial reporting period after June 15, 2003. The Company adopted the provisions of SFAS No. 150 on July 1, 2003. The adoption of this standard by the Company did not have a material effect on its consolidated financial position or results of operations. 3. COMMITMENTS AND CONTINGENCIES

a.

Litigation — DSI Toys. During 2003, the Company’s subsidiary, Summit Media served as the media buying agency for DSI Toys, Inc. (“DSI”). On October 17, 2003, DSI filed a voluntary petition under Chapter 7 of the Bankruptcy Law in the United States Bankruptcy Court for the Southern District of Texas. In January 2004, the Trustee for the bankruptcy estate of DSI (the “Trustee”) sent a letter to Summit Media alleging that DSI made payments to Summit Media totaling $1,159 (the “Amount”) during the ninety (90) day period prior to DSI’s bankruptcy filing and asserting that such payments constituted avoidable preference payments. The Trustee formally demanded that Summit Media repay the Amount to the Trustee. The Trustee filed suit against Summit Media on May 6, 2004 to seek to recover the Amount. The Company believes it has meritorious defenses to this claim. The Amount paid to Summit Media was not a payment with respect to an antecedent debt, but rather payment by DSI to Summit Media for certain DSI advertising in advance of the broadcast of such DSI advertising. The Company intends to vigorously defend its position.

The Company, from time to time, is involved in litigation arising in the ordinary course of its business. The Company does not believe that such litigation will, individually or in the aggregate, have a material adverse effect on the Company’s consolidated financial position or results of its operations.

b.

Deferred Revenue — Music Publishing — In July 2002, 4Kids Music granted a right to receive a 50% interest in the Company’s net share of the music revenues from currently existing music produced by the Company for its television programs (excluding Pokémon)(“Current Music Assets”) to an unaffiliated third party in an arms length transaction for $3,000. Further, the Company agreed to grant a right to receive a 50% interest in the Company’s net share of music revenues from future music to be produced by the Company for its television programs (excluding Pokémon) (” Future Music Assets”) to the same third party for $2,000. In consideration of the grant of Future Music Assets, the Company received $750 in each of June 2003 and 2004 and will receive $500 in June 2005.

The Company has deferred all amounts received under the contract, and recognizes revenue as the Current Music Assets and Future Music Assets generate revenue over the contract term. Notwithstanding the foregoing, as of the date that the Company has delivered all of the Future Music Assets required under the contract, any portion of the $5,000 that remains deferred and not recognized, will be recognized as revenue. Pursuant to the above, the Company recognized revenue of $143 and $295 for the three and six months ended June 30, 2004, respectively, and $175 and $279 for the three and six months ended June 30, 2003, respectively. The Company has included $3,501 and $3,046 as deferred revenue on the accompanying consolidated balance sheets as of June 30, 2004 and December 31, 2003, respectively.

8

Home Video – On various dates since May 2002, 4Kids Home Video, has entered into agreements with an unaffiliated third party home video distributor (the “Video Distributor”), pursuant to which 4Kids Home Video provides ongoing advertising, marketing and promotional services with respect to certain home video titles, that are owned or controlled by the Company and which are distributed in the U.S. and Canada by the Video Distributor. The Video Distributor has paid the Company advances of $3,670 ($370 during the six months ended June 30, 2004) against 4Kids Home Video’s share of the distribution and service fee proceeds to be realized by 4Kids Home Video from such titles. Pursuant to the above agreements, the Company recognized revenue of $72 and $183 for the three and six months ended June 30, 2004, respectively, and $252 and $587 for the three and six months ended June 30, 2003, respectively. The Company has included $587 and $400 as deferred revenue on the accompanying consolidated balance sheets as of June 30, 2004 and December 31, 2003, respectively.

Other Agreements — In addition, the Company has entered into other agreements for various properties and advertising time on the Fox Box in which the Company has received certain advances and/or minimum guarantees. Accordingly, as of June 30, 2004 and December 31, 2003 the unearned portion of these advances and guaranteed payments were $3,550 and $4,624, respectively, and are included in deferred revenue on the accompanying consolidated balance sheets.

c.

Master Toy Licensee — 4Kids Licensing, is the exclusive Merchandise Licensing Agent for the “Pokémon” property outside Asia. The master toy licensee (“Licensee”) for the “Pokémon” property and The Pokémon Company LLC, (the assignee of certain rights and obligations of Nintendo of America Inc. with respect to the “Pokémon” property) entered into a master toy license agreement (the “Agreement”) effective January 1, 2001.

Under the terms of the Agreement, Licensee was required to pay a minimum royalty for the period from January 1, 2001 to December 31, 2003. Since all of the conditions under the Agreement were met and the full amount of the minimum guaranteed royalties were payable by the Licensee, the Company earned $7,500 over the period of the Agreement. For the three and six months ended June 30, 2003, the Company earned royalties relating to the Agreement of $0 and $2,500, respectively. During 2003, the Agreement was amended extending the term to December 31, 2006.

d.

Fox Broadcast Agreement — In January 2002, the Company entered into a multi-year agreement with Fox to lease the Fox Box. The Company is providing all programming content for the Fox Box and commenced doing so with the September 2002 broadcast year. The agreement has an initial term of four broadcast years, with the Company having the option to extend the term for up to two additional broadcast years. 4Kids will pay a fee of $25,312 for each broadcast year during the initial term of the agreement.

The agreement provided for 50% of the fee for the first broadcast season to be paid within ten days of the execution of the short form agreement in February 2002, with the balance of the fee for the first broadcast season to be paid in four equal installments in September 2002, December 2002, February 2003 and April 2003. The fee for each subsequent broadcast year is payable 50% in the June preceding the beginning of the broadcast year (which begins in September) with the balance of the fee for the broadcast year payable in four equal installments in September, December, February and April. All payments required to be made on or prior to August 10, 2004 have been made. Additionally, the agreement requires the Company to establish a $25,000 letter of credit for the benefit of Fox, which letter of credit may be reduced by the Company as installments of the final year’s fee are paid. As of June 30, 2004, the Company had received a commitment from a bank for the letter of credit, but the letter of credit had not been issued pending completion of the long form agreement with Fox. Upon the issuance of the letter of credit, the Company will grant a security interest in its cash balances to the issuing bank to secure the amount of such letter of credit and will appropriately disclose these amounts as restricted cash in its consolidated financial statements.

The cost of the Fox Box is capitalized and amortized over each broadcast season based on estimated advertising revenue for the related broadcast season. The Company recorded amortization expense of $5,560 and $10,705 for the three and six months ended June 30, 2004, respectively, and $5,659 and $10,669 for the three and six months ended June 30, 2003, respectively. During 2004, the Company has paid Fox and certain affiliates $6,934 and $12,656, attributable to the second and third year’s broadcast fees, respectively, and during calendar year 2003, the Company paid $6,328 and $19,506 attributable to the first and second year’s broadcast fee, respectively. The unamortized portion of these fees of $17,573 and $8,688 are included in “Prepaid Fox broadcast fee” on the accompanying consolidated balance sheets as of June 30, 2004 and December 31, 2003, respectively.

9

The agreement further provides that, at the Company’s option, up to $10,300 of each year’s fee may be paid by delivering shares of the Company’s common stock. Over the initial four year term of the agreement, the Company will pay Fox an aggregate fee of $101,250. The Company will incur additional costs to program the four hour block and to sell the related network advertising time. These costs will include direct programming costs to acquire, adapt and deliver programming for broadcast during the weekly four hour block as well as additional indirect expenses of advertising sales, promotion and administration.

As of June 30, 2004, the minimum guaranteed payment obligations under the Fox broadcast agreement are as follows:

Year ending December 31,			Amount
2004			$	6,328
2005				25,312
2006				6,328
Total			$	37,968

The Company’s ability to recover the cost of its fee payable to Fox will depend on the popularity of the television programs the Company broadcasts on the Fox Box and the general market demand and pricing of advertising time for Saturday morning children’s broadcast television. The popularity of such programs impacts audience levels and the level of the network advertising rates that the Company can charge. Additionally, the success of merchandise licensing programs and international broadcast licenses and home video sales based on such television programs broadcast on the Fox Box is dependent on consumer acceptance of the properties. If the Company estimates that it will be unable to generate sufficient future revenue from advertising sales, home video sales and merchandising licensing at levels to cover the cost of its contractual obligation to Fox, the Company would record a charge to earnings to reflect an expected loss on the Fox agreement in the period in which the deficiency or factors affecting the recoverability of the fee payable become known. The Company will be required to make certain assumptions and estimates about future events such as advertising rates and audience viewing levels in evaluating its ability to recover the cost of the Fox fee. Such estimates and assumptions are subject to market forces and factors beyond the control of the Company and are inherently subject to change.

There can be no assurance that the Company will be able to recover the full cost of the Fox fee and in the event it cannot, it would record the resulting charge to earnings to reflect an expected loss on the Fox fee, which could be significant.

e.

Contractual Arrangements — During the normal course of business, the Company may enter into various agreements with third parties to license, acquire, distribute, broadcast, develop and/or promote properties. The terms of these agreements will vary based on the services and/or properties included within the agreement, as well as, geographic restrictions, duration, property and exploitation condition and results of operations.

f.

Stock Purchases — On November 25, 2003, the Company announced that its Board of Directors had authorized the Company to purchase up to 750,000 shares of its common stock in the open market or through negotiated prices from time-to-time through December 31, 2004. Such purchases are to be made out of the Company’s surplus. As of June 30, 2004, the Company had purchased 400,000 shares at an average price of $22.49 per share under the authorization. Subsequent to June 30, 2004, no additional shares were purchased by the Company.

10 4. SEGMENT AND RELATED INFORMATION The Company applies SFAS No. 131, Disclosures About Segments of an Enterprise and Related Information. The Company has three reportable segments; (i) Licensing, (ii) Advertising Media and Broadcast, and (iii) Television and Film Production/Distribution. The Company’s reportable segments are strategic business units, which, while managed separately, work together as a vertically integrated entertainment company. The Company’s management regularly evaluates the performance of each segment based on its net revenues, profit and loss after all expenses, including amortized film, television costs and the Fox broadcast fee and interest income. The accounting policies of the segments are the same as those described in the summary of significant accounting policies. The Company’s Television and Film Production/ Distribution segment recorded inter-segment revenues and the Company’s Advertising Media and Broadcast segment recorded inter-segment charges related to the estimated acquisition costs of episodic television series for broadcast. In the opinion of management, such acquisition costs represent the estimated fair value which would have been incurred in a transaction between unaffiliated third parties on an arms length basis. All inter-segment transactions have been eliminated in consolidation.

			Licensing			Advertising Media and Broadcast			TV and Film Production/ Distribution			Total
Three Months Ended June 30,
2004:
Net revenues from external customers			$	9,667		$	4,365		$	8,065		$	22,097
Amortization of television
and film costs and Fox
broadcast fee				--			5,560			1,995			7,555
Segment profit (loss)				5,870			(3,275	)		778			3,373
Interest income				288			4			--			293
2003:
Net revenues from external customers			$	12,805		$	4,108		$	6,456		$	23,369
Amortization of television
and film costs and Fox
broadcast fee				--			5,659			1,729			7,388
Segment profit (loss)				8,335			(3,841	)		1,583			6,077
Interest income				254			5			--			259
Six Months Ended June 30,
2004:
Net revenues from external customers			$	21,022		$	9,093		$	14,449		$	44,564
Amortization of television
and film costs and Fox
broadcast fee				--			10,705			3,844			14,549
Segment profit (loss)				12,490			(5,692	)		1,856			8,654
Segment assets				148,126			23,113			22,171			193,410
Interest income				568			10			--			578
2003:
Net revenues from external customers			$	24,066		$	8,231		$	12,050		$	44,347
Amortization of television
and film costs and Fox
broadcast fee				--			10,669			3,835			14,504
Segment profit (loss)				15,859			(7,181	)		2,349			11,027
Segment assets				118,904			23,626			23,965			166,495
Interest income				531			12			--			583

11 Additionally, through the Company’s London office and network of international subagents, which allow it to license its properties throughout the world, the Company recognized net revenue from international sources primarily in Europe, of $2,617 and $5,064 for the three and six months ended June 30, 2004, respectively, and $1,028 and $3,720 for the three and six months ended June 30, 2003, respectively. ************** 12 Item 2.     Management’s Discussion and Analysis of Financial Condition and Results of Operations                   (In thousands of dollars unless otherwise specified) General The Company receives revenues from a number of sources, principally the Licensing, Advertising Media and Broadcast and Television and Film Production/Distribution reportable segments. The Company typically derives a substantial portion of its licensing revenues from a small number of properties, which properties usually generate revenues only for a limited period of time. Because the Company’s licensing revenues are highly subject to the changing trends in the toy, game and entertainment business, the Company’s licensing revenues from year to year from particular sources are subject to dramatic increases and decreases. It is not possible to precisely anticipate the length of time a property will be commercially successful, if at all. Popularity of properties can vary from months to years. As a result, the Company’s revenues and net income may fluctuate significantly between comparable periods. The Company’s licensing revenues have historically been derived primarily from the license of toy and game concepts. Thus, a substantial portion of the Company’s revenues and net income are subject to the seasonal variations of the toy and game industry and the decisions made by third parties regarding the timing of the release of licensed products and the questions of such licensed product to be released. Typically, a majority of toy orders are shipped in the third and fourth calendar quarters. In addition, Summit Media provides media buying services to a significant number of toy and video game companies which place a substantial portion of their overall annual advertising in the fourth quarter. The Company recognizes revenue from the sale of advertising time related to its lease of the Fox Saturday morning television block as more fully described in Note 2 to the Company’s consolidated financial statements. In view of the increased demand for commercial time on the Fox Box by children’s advertisers for the holiday season, the Company’s advertising sales subsidiary sells advertising time at higher rates in the fourth quarter generally resulting in higher advertising revenues for the fourth quarter. As a result, much of Summit Media’s and 4Kids Ad Sales revenues are earned in the fourth quarter when the majority of toy and video game advertising occurs. In the Company’s usual experience for many of the reasons stated above, the Company’s revenues during the second half of the year have generally been greater than during the first half of the year. The Company’s revenues in the most recent fiscal years have been heavily influenced by popularity trends of “Yu-Gi-Oh!", “Pokémon” and “Teenage Mutant Ninja Turtles” properties and advertising revenue derived from the sale of commercial time on the Fox Box which is typically sold with a guaranteed audience delivery. Further, revenue fluctuations result from guarantee and minimum royalty payments occurring throughout the year, some of which are recognized as revenue upon the execution and delivery of license agreements. Critical Accounting Policies This Management’s Discussion and Analysis of Financial Condition and Results of Operations discusses the Company’s consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these financial statements requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. The Company continually evaluates the policies and estimates it uses to prepare its consolidated financial statements. In general, management’s estimates and assumptions are based on historical experience, known trends or events, information from third-party professionals and other factors that are believed to be reasonable under the circumstances, the results of which form the basis for making the judgments about carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions and conditions. Our accounting policies are more fully described in Note 2 of the Notes to the Company’s consolidated financial statements. Below is a summary of the critical accounting policies, among others, that management believes involve significant judgments and estimates used in the preparation of its consolidated financial statements. Revenue Recognition The Company has revenue recognition policies for its various operating segments, which are appropriate to the circumstances of each business. See Note 2 of the Notes to the Company’s consolidated financial statements for a discussion of these revenue recognition policies. The Company records reductions to revenues for estimated future returns of merchandise, primarily home video products. These estimates are based on trends and projections of customer demand for and acceptance of various products. Differences may result in the amount and timing of the Company’s revenue for any period if actual performance varies from these estimates. In addition, the Company records a reduction to advertising revenue for any under-delivered audience guarantees with regard to advertising time sold on the Fox Box. 13 Film and Television Costs Film and television costs - -   In accordance with Statement of Position No. 00-2, “Accounting by Producers or Distributors of Films” (“SOP 00-2”), management’s judgment is required, as it relates to total revenues to be received and costs to be incurred throughout the life of each program or its license period, to determine the amortization of capitalized film and television programming costs associated with revenues earned and any fair value adjustments. Film and television programming costs are amortized in the consolidated statements of income in the direct proportion that revenues currently recognized bears to management’s estimate of total future revenues to be received throughout the life of each motion picture or television program. Estimates of revenues are reviewed and reassessed periodically on a title-by-title basis. Fox Broadcast Fee Fox Broadcast Agreement – The Company leases the Saturday morning programming block known as the Fox Box from Fox. The cost of the Fox Box has been and will be capitalized and amortized over the broadcast season based on estimated advertising revenue. In developing future estimated revenues, the Company has made certain assumptions with regard to the anticipated popularity of the television programs the Company broadcasts on the Fox Box and the general market demand and pricing of advertising time for Saturday morning children’s broadcast television. The popularity of such programs impacts audience levels and the level of the network advertising rates that the Company can charge. These estimates are based on historical trends, as well as the Company’s subjective judgment of future customer demand and acceptance of its television programming. Differences may result in the amount and timing of revenue for any period if actual performance varies from the Company’s estimates. See Note 3 of the Notes to the Company’s consolidated financial statements for a detailed discussion of the Fox broadcast agreement. Recently Issued Accounting Pronouncements Recently Issued Accounting Pronouncements — Consolidation of Variable Interest Entities — On January 2003, the FASB issued FIN No. 46, Consolidation of Variable Interest Entities. In December 2003, the FASB issued FIN No. 46 (Revised) (“FIN 46-R”) to address certain implementation issues. This interpretation clarifies the application of Accounting Research Bulletin (“ARB”) No. 51, Consolidated Financial Statements for companies that have interests in entities that are Variable Interest Entities (“VIE”) as defined under FIN 46. According to this interpretation, if a company has an interest in a VIE and is at risk for a majority of the VIE’s losses or receives a majority of the VIE’s expected gains it shall consolidate the VIE. FIN 46-R also requires additional disclosures by primary beneficiaries and other significant variable interest holders. For entities acquired or created before February 1, 2003, this interpretation was effective no later than the end of the first interim or reporting period ended June 30, 2004, except for those VIE’s that are considered to be special purpose entities, for which the effective date was no later than the end of the first interim period or reporting period ending after December 15, 2003. The adoption of the provisions of this interpretation by the Company did not have a material effect on its consolidated financial position or results of operations. Derivative Instruments and Hedging Activities — In April 2003, the FASB issued SFAS No. 149, Amendment of Statement 133 on Derivative Instruments and Hedging Activities (“SFAS No. 149”). SFAS No. 149 amends and clarifies financial accounting and reporting for derivative instruments, including certain derivative instruments embedded in other contracts and for hedging activities. SFAS No. 149 is effective for contracts entered into or modified after June 30, 2003, except as stated in the statement for hedging relationships designated after June 30, 2003. The adoption of this standard by the Company did not have a material effect on its consolidated financial position or results of operations. Financial Instruments — In May 2003, the FASB issued SFAS No. 150, Accounting for Certain Financial Instruments with Characteristics of both Liabilities and Equity (“SFAS No. 150”). SFAS No. 150 requires that certain financial instruments, which under previous guidance were accounted for as equity, must now be accounted for as liabilities. The financial instruments affected include mandatory redeemable stock, certain financial instruments that require or may require the issuer to buy back some of its shares in exchange for cash or other assets and certain obligations that can be settled with shares of stock. SFAS No. 150 is effective for all financial instruments entered into or modified after May 31, 2003, and to all other instruments that exist as of the beginning of the first interim financial reporting period after June 15, 2003. The Company adopted the provisions of SFAS No. 150 on July 1, 2003. The adoption of this standard by the Company did not have a material effect on its consolidated financial position or results of operations. 14 Results of Operations The following table sets forth our results of operations expressed as a percentage of total net revenues for the three and six months ended June 30, 2004 and 2003.

			Three Months Ended June 30,						Six Months Ended June 30,
			2004			2003			2004			2003
Net Revenues				100	%		100	%		100	%		100	%
Selling, general & administrative				38	%		35	%		38	%		35	%
Production service costs				14	%		8	%		11	%		9	%
Amortization of television
and film costs and Fox broadcast fee				34	%		32	%		33	%		32	%
Total Costs and Expenses				86	%		75	%		82	%		76	%
Income from Operations				14	%		25	%		18	%		24	%
Interest income				1	%		1	%		1	%		1	%
Income before income taxes				15	%		26	%		19	%		25	%
Income taxes				6	%		10	%		7	%		10	%
Net Income				9	%		16	%		12	%		15	%

Three and six months ended June 30, 2004 as compared to three and six months ended June 30, 2003 Revenues Revenues by reportable segment and for the Company as a whole, were as follows:           For the three months ended June 30, 2004 and 2003

			2004			2003			$ Change			% Change
Licensing			$	9,667		$	12,805		$	(3,138	)		(25%)
Advertising Media & Broadcast				4,365			4,108			257			6%
Television and Film Production/Distribution				8,065			6,456			1,609			25%
Total			$	22,097		$	23,369		$	(1,272	)		(5%)

          For the six months ended June 30, 2004 and 2003

          For the six months ended June 30, 2004 and 2003

Item 6. Exhibits and Reports on Form 8-K

(a) Exhibits

(b)   Exhibits Reports on Form 8-K

4KIDS ENTERTAINMENT, INC.

Dated: August 9, 2004

By: /s/ Alfred R. Kahn

Alfred R. Kahn
Chairman of the Board,
Chief Executive Officer and
Director

By: /s/ Joseph P. Garrity

Joseph P. Garrity
Executive Vice President,
Treasurer, Principle Financial Officer,
Principle Accounting Officer and
Director