Back to GetFilings.com





UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
FORM 10-K

[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934 [FEE REQUIRED]

For the fiscal year ended December 31, 1995

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES ACT
OF 1934 [NO FEE REQUIRED]

For the transition period from __________to __________

Commission File Number 1-6720

A. T. CROSS COMPANY
(Exact name of registrant as specified in its charter)

Rhode Island 05-0126220
(State or other jurisdiction of (I.R.S. Employer Identification No.)
incorporation or organization)

One Albion Road, Lincoln, Rhode Island 02865
(Address of principal executive offices) (Zip Code)

Registrant's telephone number, including area code (401) 333-1200

Securities registered pursuant to Section 12(b) of the Act:

Title of each class Name of each exchange on which registered:
Class A Common Stock ($1. Par Value) American Stock Exchange

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act
of 1934 during the preceding 12 months, and (2) has been subject to such
filing requirements for the past 90 days. Yes X No______

Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained,
to the best of registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10K or any
amendment to this Form 10-K. [ X ]

The aggregate market value of the voting stock held by non-affiliates of
the registrant as of February 29, 1996:
Class A common stock - $199,650,000

(For this purpose all directors have been treated as affiliates).

The number of shares outstanding of each of the issuer's classes of common
stock as of February 29, 1996:
Class A common stock - 14,751,010 shares
Class B common stock - 1,804,800 shares

DOCUMENTS INCORPORATED BY REFERENCE
Portions of the annual report to shareholders for the year ended December
31, 1995 are incorporated by reference into Parts I, II and IV. Portions
of the definitive proxy statement for the 1996 annual meeting of
shareholders are incorporated by reference into Part III.

PART I


Item 1. BUSINESS

A. T. Cross Company (the "registrant") currently operates predominantly in
one business segment, the manufacture and sale of high quality writing
instruments.

The registrant manufactures fine writing instruments consisting of ball-
point and fountain pens, Selectip roller-ball pens (which also accommodate
a porous point refill), mechanical pencils, desk sets and ball-point
refills. The registrant's writing instruments are offered in a variety of
styles and materials, including the traditional, narrow girth Century line
and the wider girth Townsend line, both fabricated primarily in metal, and
the new Solo and Solo Classic lines introduced in 1995, fabricated in
resin. In addition, the registrant markets certain writing instrument
accessories. The registrant continues to be the leading company in the
United States in fine writing instruments priced from $10 to $50. Products
in this price range include Century, Solo and Solo Classic. The Townsend
collection has given the registrant a notable presence in the $55 to $250
price range of products. In 1996, the Company will introduce another metal
based product, Metropolis, which will retail in the United States from $30
to $90. The registrant emphasizes styling, craftsmanship and quality
control in the design and production of its products. All of the
registrant's writing instruments carry a full warranty of unlimited
duration against mechanical failure. The registrant's writing instruments
are packaged and sold as individual units or in matching sets. The
registrant also sells single and double unit desk sets with bases made of
various materials such as onyx, marble and wood.

The registrant's writing instrument products are distributed throughout the
United States by approximately 39 manufacturer's agents or representatives
to about 7,100 active retail and wholesale accounts. Retail accounts
include gift stores, department stores, jewelers, stationery and office
supply stores, mass merchandisers and catalogue showrooms. The wholesale
accounts distribute the registrant's products to retail outlets which
purchase in smaller quantities.

Advertising specialty representatives market the registrant's writing
instruments in the United States to business and industry. Typically, such
products are engraved or carry the purchaser's name or emblem and are used
for gifts, sales promotions, incentive purposes or advertising. The
registrant also sells its products to United States military post
exchanges, service centers and central buying operations.

Sales of the registrant's writing instrument products outside the United
States during 1995 were made by the registrant and by its wholly-owned
subsidiaries to foreign distributors and to retailers principally in
Canada, Latin America, Europe, Africa, the Middle East, Asia, and the Far
East.

The registrant also markets fine quality leather goods (primarily ladies
handbags) and accessories through its wholly-owned subsidiary, Manetti-
Farrow, Incorporated. Manetti-Farrow is the exclusive wholesale
distributor for Fendi and Echo brands of leather products and fashion
accessories in the United States.

In 1993, the registrant sold its Mark Cross trademark and selected assets
of its wholly-owned subsidiary, Mark Cross, Inc. and discontinued its Mark
Cross retail business. See Note J to the registrant's financial statements
included in its annual report to shareholders for the year ended December
31, 1995 (filed herewith as Exhibit 13 and hereinafter referred to as the
"1995 Annual Report"), which note to such financial statements is
incorporated by reference herein.

Raw Materials:
Most raw materials for production of writing instruments in the United
States are obtained domestically. Some desk set base materials, some
fountain pen nibs and front sections, certain finished caps and barrels,
and some lacquer coating of metal shells are imported from Germany and
France. Complete pencil mechanisms, some porous point refill components
and leads, resin caps and barrels and some fountain pen nibs and front
sections are imported from Japan. Raw materials for production of writing
instruments in Ireland are obtained largely from Ireland, Germany, Japan
and the United States.

Patents and Trademarks:
The registrant, directly and through its subsidiaries, has certain
trademark registrations in the United States and many foreign countries,
including but not limited to, its principal trademark "CROSS", and related
trademarks, and the frustoconical top of its writing instruments. The
principal trademark "CROSS" and related goodwill is of fundamental
importance to the business. The registrant also holds certain United
States and foreign patents covering its desk set units, Townsend series
writing instruments, Solo series writing instruments, Solo Classic series
writing Instruments, Metropolis series writing instruments, Signature
series writing instruments, fountain pens, mechanical pencils, and fountain
pen cartridges, and has filed United States and foreign patent applications
on certain of the foregoing writing instruments and other writing
instruments and related items. While the registrant pursues a practice of
seeking patent protection for novel inventions or designs, the Company's
business is not significantly dependent upon obtaining and maintaining
patents. As discussed above, the registrant sold its Mark Cross trademark
in 1993. However, under the terms of that sale, the registrant retained
the right to use the CROSS trademark in certain non-writing instruments
categories, without challenge by the purchaser of the Mark Cross trademark.

Seasonal Business:
Retail demand for the registrant's products is traditionally highest
immediately prior to Christmas and other gift-giving occasions. However,
seasonal fluctuations have not materially affected continuous production of
writing instrument products.

Working Capital Requirements:
The Company utilizes just-in-time inventory techniques. Inventory balances
tend to be highest in anticipation of new product launches and just before
peak selling seasons. The registrant has offered in the past, and may
offer in the future, extended payment terms to domestic customers who meet
minimum purchase levels at certain points during the year, usually
September through November. See the "Management's Discussion and Analysis
of Financial Condition and Results of Operations" section of the 1995
Annual Report, which section of the 1995 Annual Report is incorporated by
reference herein.

Customers:
The registrant is not dependent for a material part of its business upon
any single customer or a small number of customers.

Backlog of Orders:
The backlog of orders is not a significant factor in the registrant's
business.

Government Contracts:
Sales of the registrant's writing instrument products are made to military
post exchanges and service centers, but no contracts are entered into which
are subject to renegotiation or termination by the United States
Government.

Competition:
The writing instrument field is highly competitive. In particular,
competition is strong with respect to product quality and brand
recognition. There are numerous manufacturers of ball-point, roller-ball
and fountain pens and mechanical pencils in the United States and abroad.
Many of such manufacturers produce lower priced writing instruments than
those produced by the registrant. Although the registrant is a major
producer of ball-point, roller-ball and fountain pens and mechanical
pencils in the $10 to $50 price range, other writing instrument companies
have significantly higher sales volumes from a broader product line or have
greater resources as divisions of larger corporations.

Research and Development:
The registrant had expenditures for research and development of new
products and improvement of existing products of approximately $2,991,000
in 1995, $2,036,000 in 1994, and $2,213,000 in 1993.

Environment:
The registrant believes it is in substantial compliance with all Federal,
State and local environmental laws and regulations. It is believed that
future capital expenditures for environmental control facilities will not
be material.

Employees:
The registrant had approximately 1,300 employees at December 31, 1995, of
which 249 were employed by foreign subsidiaries or branches.

Foreign Operations and Export Sales:
Approximately 42% of the registrant's sales in 1995 were in foreign
markets. The registrant's primary foreign markets are in Europe and the
Far East. Sales of writing instrument products to foreign distributors are
subject to import duties in many countries although sales by the
registrant's wholly-owned manufacturing and distribution facilities in
Ireland into European Common Market countries are duty free. The
operations of the registrant's foreign subsidiaries and branches are
subject to the effects of currency fluctuations, to the availability of
dollar exchange, to exchange control and to other restrictive regulations.
Undistributed earnings of the foreign manufacturing and marketing
subsidiaries prior to Revenue Reconciliation Act of 1993 (i.e., the "1993
Act") generally are not subject to current United States federal income and
state income taxes. However, repatriation to the registrant of the
accumulated earnings of foreign subsidiaries would subject such earnings to
United States federal and state income taxes. It is not the intention of
the registrant to repatriate these earnings. The 1993 Act added Internal
Revenue Code Section 956A which had the effect of subjecting a portion of
current foreign earnings (i.e., earnings generated subsequent to the 1993
Act) to United States federal taxation. See Note F to the registrant's
financial statements included in the 1995 Annual Report, which note to such
financial statements is incorporated by reference herein. See geographic
information and export sales data in Note G to the registrant's financial
statements included in the 1995 Annual Report, which note to such financial
statements is hereby incorporated by reference.

___________________________________________________________________________

See the first paragraph under the "Management's Discussion and Analysis of
Financial Condition and Results of Operations" section of the 1995 Annual
Report incorporated herein by reference. In addition to statements in this
document that may be construed as forward-looking statements, there may be
statements in other documents of the registrant and oral statements by
representatives of the registrant to security analysts or investors that
may be construed as forward-looking statements about the business and new
products, sales and expenses, and operating and capital requirements. Any
such statements are subject to risks that could cause the actual results or
needs to vary materially. These risks are discussed in the section
referred to above.

Item 2. PROPERTIES
The registrant currently occupies approximately 269,000 square feet of
manufacturing, warehouse and office space in its facility in Lincoln, Rhode
Island. The registrant's wholly-owned subsidiary, A. T. Cross Limited,
owns and operates an approximately 64,000 square foot manufacturing plant
in Ballinasloe, County Galway, Ireland. Substantially all of these
facilities, which are well maintained and in good repair, are currently
being utilized in either a manufacturing, distribution or administrative
capacity. The productive capacity of these facilities is sufficient to
meet the registrant's needs for the foreseeable future. The registrant
also owns an approximately 130,000 square foot facility in Lincoln,
formerly the site of the registrant's distribution center and certain
administrative offices, which it is offering for sale, and which currently
is partially rented.

The registrant's operations in Germany, Japan, France, Italy, the United
Kingdom, Spain and Hong Kong, all lease their administrative offices and
warehouse space.

Manetti-Farrow leases administrative office space in New York, New York and
warehouse and office space in Oakland, California.

Item 3. LEGAL PROCEEDINGS
No material legal proceedings are pending by or against the registrant or
any of its subsidiaries which would have a material effect upon the
consolidated business and financial condition.

Item 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
Not applicable.



PART II

Item 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
MATTERS
See the "Market and Dividend Information" section of the 1995 Annual
Report, which section is incorporated by reference herein.

Item 6. SELECTED FINANCIAL DATA
See the "Five-Year Summary" section of the 1995 Annual Report, which
section is incorporated by reference herein.

Item 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS
See the "Management's Discussion and Analysis of Financial Condition and
Results of Operations" section of the 1995 Annual Report, which section is
incorporated by reference herein.

Item 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
The consolidated financial statements of the registrant and its
subsidiaries and the report of the independent auditors thereon, set forth
in the 1995 Annual Report, are incorporated herein by reference.

Quarterly Results of Operations in Note K of the registrant's financial
statements included in the 1995 Annual Report are incorporated herein by
reference.

Item 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE
Not applicable.


PART III

Item 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT
In addition to the directors and executive officers listed on pages 5 and 6
of the registrant's definitive proxy statement for the 1996 annual meeting
of shareholders, which pages are incorporated by reference herein, the
following are executive officers of the registrant (each of whom serves
until his or her successor is elected and has qualified):
Year in Which
Name Age Title First Held Office

Joseph F. Eastman 59 Vice President-Human Resources 1981

David A. Rogers 47 Vice President-U.S. Marketing
and Sales 1988

Michael El-Hillow 44 Vice President-Finance; Treasurer; 1990
Chief Financial Officer

Donald W. Reilly (1) 37 Corporate Controller 1992
Chief Accounting Officer

Tina C. Benik (2) 36 Vice President-Legal, General 1993
Counsel and Corporate Secretary

Steven T. Henick (3) 53 Vice President- 1993
Worldwide Marketing and Sales

J. John Lawler (4) 58 Vice President- 1993
Worldwide Tax and Duty Free

John T. Ruggieri (5) 39 Vice President- 1993
Corporate Development and Planning

Stephen A. Perreault (6) 48 Vice President-Manufacturing 1995

David J. Arthur (7) 37 Director, Engineering 1995

(1) Prior to becoming Corporate Controller in 1992, Donald W. Reilly was a
senior manager with the auditing firm of Ernst & Young.

(2) Prior to becoming Vice President-Legal, General Counsel and Corporate
Secretary, Tina C. Benik was the general counsel of the registrant from
1989 to 1991 and corporate secretary from 1991 to 1993.

(3) Prior to becoming Vice President-Worldwide Marketing and Sales in
1993, Steven T. Henick held various senior executive positions in large
multi-national consumer goods companies, including Procter & Gamble, Inc.,
Tambrands, Inc., and Del International Incorporated.

(4) Prior to becoming Vice President-Worldwide Tax and Duty Free in 1993,
J. John Lawler was the Vice President International of the registrant.

(5) Prior to becoming Vice President-Corporate Development and Planning in
1993, John T. Ruggieri was the Executive Vice President of the registrant's
wholly-owned subsidiary Mark Cross, Inc.

(6) Prior to becoming Vice President-Engineering in 1995, Stephen A.
Perreault held various senior executive positions in the jewelry,
cosmetics, and gift manufacturing and distribution companies, including
Weingeroff Enterprises, Inc., Lantis Corporation, Swarovski Jewelry U.S.
Ltd., and Avon Products, Inc.

(7) Prior to becoming Director, Engineering in 1995, David J. Arthur was
the Manager, New Business Development of the registrant. From 1991-1994 Mr.
Arthur was Group Manager, Corporate R&D and Product Line Manager, Composite
Materials Division, at Rogers Corporation.

Item 11. EXECUTIVE COMPENSATION
See pages 7 through 13 of the registrant's definitive proxy statement for
its 1996 annual meeting of shareholders, which pages are incorporated by
reference herein.

Item 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
See pages 3 and 4 of the registrant's definitive proxy statement for the
1996 annual meeting of shareholders, which pages are incorporated by
reference herein.

Item 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
See pages 5 and 6 of the registrant's definitive proxy statement for the
1996 annual meeting of shareholders, which pages are incorporated by
reference herein.

PART IV

Item 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K
(a) (1) and (2) - The response to this portion of Item 14 is submitted
as a separate section of this report.

(3) Listing of Exhibits
(3) Restated Articles of Incorporation and By-laws
(incorporated by reference to Exhibit (3) to the
registrant's report on Form 10-K for the year ended
December 31, 1980); Amendment to Restated Articles
of Incorporation, Amendment to By-laws adopted
December 2, 1988 (incorporated by reference to
Exhibit (3) to the registrant's report on Form 10-K
for the year ended December 31, 1989); Amendment to
By-laws adopted February 6, 1992 (incorporated by
reference to Exhibit (3) to the registrant's report on
Form 10-K for the year ended December 31, 1991)

(10.1) A. T. Cross Company Executive Compensation Program
Performance Cash Plan, January 1, 1995 (incorporated by
reference to Exhibit (10.1) to the registrant's report
on Form 10-K for the year ended December 31, 1994)*

(10.2) A. T. Cross Company Executive Compensation Program
Annual Incentive Plan, January 1, 1995 (incorporated by
reference to Exhibit (10.2) to the registrant's report
on Form 10-K for the year ended December 31, 1994)*

(10.3) A. T. Cross Company Non-Qualified Stock Option Plan,
1975 (as amended and restated February 4, 1988, as
amended December 10, 1991, as amended October 21, 1993,
and as further amended and restated December 6, 1994)*

(10.4) A. T. Cross Company Incentive Stock Option Plan, 1981
(as amended February 6, 1992 and as further amended
April 28, 1994) (incorporated by reference to Exhibit
(10.4) to the registrant's report on Form 10-K for the
year ended December 31, 1994)*

(10.5) A. T. Cross Company Deferred Compensation Plan
(incorporated by reference to Exhibit (10.5) to the
registrant's report on Form 10-K for the year ended
December 31, 1994)*

(10.6) A. T. Cross Company Unfunded Excess Benefit Plan (as
amended) (incorporated by reference to Exhibit (10.6)
to the registrant's report on Form 10-K for the year
ended December 31, 1994)*

(10.7) A. T. Cross Company Restricted Stock Plan*

(11) Statement Re: Computation of Per Share Earnings

(13) Annual Report to Shareholders for the year ended
December 31, 1995. Filed only in respect to the
portions incorporated by reference in this Form 10-K.

(21) Subsidiaries - incorporated by reference to the
"Subsidiaries and Branches" section of the registrant's
1995 Annual Report

(23) Consent of Ernst & Young

(27) Financial Data Schedules - filed electronically

(b) No reports on Form 8-K were filed in the fourth quarter of 1995.

(c) Exhibits--See Item (a)(3) above

(d) Financial Statement Schedules--The response to this portion of
Item 14 is submitted as a separate section of this report.

SIGNATURES
Pursuant to the requirements of Section 13 of the Securities Exchange Act
of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

A. T. CROSS COMPANY

By: BRADFORD R. BOSS
Bradford R. Boss
Chairman

Dated: March 29, 1996
Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
registrant in the capacities and on the dates indicated:

Signature Title Date


BRADFORD R. BOSS Chairman & Director March 29, 1996
(Bradford R. Boss)


RUSSELL A. BOSS President & Director March 29, 1996
(Russell A. Boss) (Chief Executive Officer)


JOHN E. BUCKLEY Executive Vice President March 29, 1996
(John E. Buckley) & Director
(Chief Operating Officer)


MICHAEL EL-HILLOW Vice President, Finance March 29, 1996
(Michael El-Hillow) Treasurer
(Chief Financial Officer)

DONALD W. REILLY Corporate Controller March 29, 1996
(Donald W. Reilly) (Chief Accounting Officer)


BERNARD V. BUONANNO, JR. Director March 29, 1996
(Bernard V. Buonanno, Jr.)


H. FREDERICK KRIMENDAHL, II Director March 29, 1996
(H. Frederick Krimendahl, II)


THOMAS C. MCDERMOTT Director March 29, 1996
(Thomas C. McDermott)


TERRENCE MURRAY Director March 29, 1996
(Terrence Murray)


JAMES C. TAPPAN Director March 29, 1996
(James C. Tappan)


EDWIN G. TORRANCE Director March 29, 1996
(Edwin G. Torrance)



ANNUAL REPORT ON FORM 10-K

ITEM 14 (a)(1) and (2), (c) and (d)

LIST OF FINANCIAL STATEMENTS AND FINANCIAL STATEMENT SCHEDULES

CERTAIN EXHIBITS

FINANCIAL STATEMENT SCHEDULES

YEAR ENDED DECEMBER 31, 1995

A. T. CROSS COMPANY

LINCOLN, RHODE ISLAND


FORM 10-K - ITEM 14(a)(1) and (2)

A. T. CROSS COMPANY AND SUBSIDIARIES

LIST OF FINANCIAL STATEMENTS AND FINANCIAL STATEMENT SCHEDULES

The following consolidated financial statements of A. T. Cross Company and
its subsidiaries, included in the annual report of the registrant to its
shareholders for the year ended December 31, 1995, are incorporated by
reference in Item 8:

Consolidated Balance Sheets - December 31, 1995 and December 31, 1994

Consolidated Statements of Income and Retained Earnings - Years Ended
December 31, 1995, 1994 and 1993

Consolidated Statements of Cash Flows - Years Ended December 31, 1995,
1994 and 1993

Notes to Consolidated Financial Statements - December 31, 1995

The following consolidated financial statement schedule of A. T. Cross
Company and its subsidiaries is included in Item 14(d):

Schedule II - Valuation and Qualifying Accounts

All other schedules for which provision is made in the applicable
accounting regulation of the Securities and Exchange Commission are not
required under the related instructions, or the information required
therein has otherwise been disclosed in the consolidated financial
statements referred to above, or are inapplicable, and therefore have been
omitted.

SCHEDULE II--VALUATION AND QUALIFYING ACCOUNTS
A. T. CROSS COMPANY AND SUBSIDIARIES


COLUMN A COLUMN B COLUMN C COLUMN D COLUMN E
Additions
(A)
Balance at Charged to Charged to Balance
Beginning Costs and Other Accounts Deductions at End of
DESCRIPTION of Period Expenses Describe Describe Period

Year Ended December 31, 1995
Deducted from asset account:
Allowance for doubtful
accounts $1,828,000 $360,755 $443,755(A) $1,745,000

Year Ended December 31, 1994
Deducted from asset account:
Allowance for doubtful
accounts $1,632,000 $405,592 $209,592(A) $1,828,000

Year Ended December 31, 1993
Deducted from asset account:
Allowance for doubtful
accounts $1,550,000 $422,719 $340,719(A) $1,632,000


(A) Uncollectible accounts written off.