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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934 FOR THE FISCAL YEAR ENDED:

SEPTEMBER 30, 1996

-OR-

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934

Commission File No. 1-5050

ALBERTO-CULVER COMPANY
(Exact name of registrant as specified in its charter)

Delaware 36-2257936
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization) Identification No.)

2525 Armitage Avenue
Melrose Park, Illinois 60160
(Address of principal executive offices) (Zip code)

Registrant's telephone number, including area code: (708)450-3000

Securities registered pursuant to Section 12(b) of the Act:

Name of each exchange
Title of each class on which registered
Class A Common Stock, par value $.22 per share New York Stock Exchange
Class B Common Stock, par value $.22 per share New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports) and (2) has been subject to such
filing requirements for the past 90 days. YES X NO

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [ ]

The aggregate market value of common stock held by non-affiliates (assuming for
this purpose only that all directors and executive officers are affiliates) on
November 25, 1996 was $400.6 million for Class A Common Stock and $365.0 million
for Class B Common Stock.

At November 25, 1996, there were 11,074,894 shares of Class A Common Stock
outstanding and 16,766,240 shares of Class B Common Stock outstanding.

DOCUMENTS INCORPORATED BY REFERENCE

Parts I and II........ Portions of annual report to stockholders for the year
ended September 30, 1996

Part III.............. Portions of proxy statement and notice of annual
meeting of stockholders on January 23, 1997

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PART I

ITEM 1. BUSINESS

BUSINESS SEGMENTS AND GEOGRAPHIC AREA INFORMATION

Alberto-Culver Company and its consolidated subsidiaries (herein referred to
collectively as the "company", unless indicated otherwise) have two principal
business segments. One segment, "Consumer Products" principally includes
developing, manufacturing, distributing and marketing branded consumer products
worldwide and includes the company's Alberto-Culver USA and Alberto-Culver
International business units. This segment also includes products intended for
end use by institutions and industries and the manufacturing of custom label
products for other companies. The second segment, "Specialty Distribution
- -Sally", consists of Sally Beauty Company, a specialty distributor of
professional beauty supplies with 1,656 stores as of September 30, 1996 in the
United States, Puerto Rico, the United Kingdom, Japan and Germany.

In February 1996, the company acquired St. Ives Laboratories, Inc. (St.
Ives) for approximately $110 million. St. Ives develops, manufactures and
markets personal care products under its SWISS FORMULA brand and manufactures
custom label products for sale by other companies.

Financial information about business segments and geographic area information is
incorporated herein by reference to the Business Segments and Geographic Area
Information note of "Notes to Consolidated Financial Statements" in the
registrant's annual report to stockholders for the year ended September 30,
1996.

PRODUCTS

The classes of products in the "Consumer Products" business segment include
health and beauty care products and food and household products. Health and
beauty care products accounted for approximately 43%, 39% and 39% of the
company's consolidated net sales for the years ended September 30, 1996, 1995
and 1994, respectively. Food and household products accounted for approximately
8%, 10% and 9% of the company's consolidated net sales for the years ended
September 30, 1996, 1995 and 1994, respectively.

The company's major health and beauty care products in the United States include
the ALBERTO VO5, TRESemme and CONSORT lines of hair care products, the St. Ives
SWISS FORMULA line of hair and skin care products, FDS feminine deodorant sprays
and the TCB line of hair care products for the ethnic market.

Food and household products sold in the United States include MRS. DASH
salt-free seasonings, MOLLY McBUTTER dairy sprinkles, SUGARTWIN sugar substitute
and STATIC GUARD anti-static spray. The company sold its Milani, Diafoods,
Thick-It and Smithers institutional food lines in July, 1996.

The company's consumer products are sold in more than 100 countries. Through its
Cederroth subsidiary, the company manufactures and markets health and beauty
care products throughout Scandanavia and Europe. Major products include
SALVEKVICK adhesive bandages, ALBERTO VO5 hair care products, SAMARIN antacids,
SELTIN salt substitute, LACTACYD liquid soap, TOPZ cotton buds, BLIW liquid
soaps, DATE anti-perspirants and cologne for women, FAMILY FRESH shampoo and
shower products, SUKETTER artificial sweetener, HEMANENT home permanents, HTH
and L300 skin care products and GRUMME TVATTSAPA detergents.

In the United Kingdom, the company markets, among other products, the ALBERTO
VO5 line of hair care products, the St. Ives SWISS FORMULA line of hair and skin
care products, ALBERTO BALSAM shampoo and conditioner and the TRESemme line of
hair care products. INDOLA professional color bleaches, shampoos, conditioners
and styling products are sold throughout Europe and other international markets.
Other major international markets include Australia, Canada, China, Hong Kong,
Italy, Mexico, New Zealand and Puerto Rico.

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The "Specialty Distribution - Sally" business segment represents the operations
of Sally Beauty Company, Inc. which operates a network of cash-and-carry
professional beauty supply stores and also sells professional beauty products to
hairdressers, beauticians and cosmetologists through its own full-service
distributors. Sally stores provide salon owners, hairdressers and consumers with
an extensive selection of hair care and skin care products, cosmetics, styling
appliances and other beauty items. Sales of the "Specialty Distribution - Sally"
business segment accounted for approximately 49%, 51% and 52% of the company's
consolidated net sales for the years ended September 30, 1996, 1995 and 1994,
respectively.

Many of the company's consumer products are developed in the company's
laboratories. New products introduced by the company are assigned product
managers who guide the products from development to the consumer. The product
managers are responsible for the overall marketing plans for the products and
coordinate advertising, promotion and market research activities.

MARKETING

The company allocates a large portion of its revenues to advertising, promotion
and market research. Net earnings for all periods are materially affected by
advertising, promotion and market research expenditures. These expenditures are
charged to income in the period in which they are incurred. Advertising,
promotion and market research expenditures were $208.4 million in 1996, $188.0
million in 1995 and $178.5 million in 1994.

Advertising, promotion, and market research expenditures relating to a new
product will ordinarily constitute a higher percentage of sales than in the case
of a well-established product. There can be no assurance that such expenditures
will result in consumer acceptance and profitability for a product.

The company regards television as the best medium for its advertising and uses
it to conduct extensive network, spot and cable television advertising
campaigns. The company also advertises through other media such as newspapers,
magazines and radio as well as through Sally Beauty Company's direct mailings to
professional customers.

Extensive advertising and promotion are required to build and protect a
product's market position. The company believes there is significant consumer
awareness of its major brands and that such awareness is an important factor in
the company's operating results.

COMPETITION

The markets for the company's branded consumer products are highly competitive
and sensitive to changes in consumer preferences and demands. The company's
competitors range in size from large, highly diversified companies (some of
which have substantially greater financial resources than the company) to small,
specialized producers. The company competes on the basis of product quality and
price and believes that brand loyalty and consumer acceptance are important
factors. The company's markets are characterized by frequent introductions of
competitive products and by the entry of other manufacturers as new competitors,
both typically accompanied by extensive advertising and promotional campaigns.
Such campaigns are often very costly and can significantly affect the sales and
earnings of the company and its competitors.

Sally Beauty Company experiences competition from local and regional
professional beauty supply stores, full-service dealers calling directly on
salons and a wide range of retail outlets carrying a limited selection of
professional beauty products.

DISTRIBUTION IN THE UNITED STATES

Retail health and beauty care products and food and household products are sold
in the United States primarily through the company's sales force of
approximately 68 employees and 122 food brokers calling upon wholesale drug
establishments and retail outlets such as supermarkets, drug stores, mass
merchandisers and variety stores.

Hair care products for the professional trade in the United States are sold by
company sales representatives and brokers to beauty supply outlets and to beauty
distributors who in turn sell to beauty salons, barber shops and beauty schools.

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Sally Beauty Company sells its professional beauty supplies through full-service
distributors and its 1,656 stores located in 46 states, Puerto Rico, the United
Kingdom, Japan and Germany. Sally's stores are self-service, cash-and-carry and
are primarily located in shopping centers. Sally operates the world's largest
chain of professional beauty supply stores and as such is a major customer of
some of the company's competitors in the personal care products industry. Sally
sells the company's professional hair care products, but these products
represent only a small portion of Sally's selection of salon brands.

FOREIGN OPERATIONS

Products of the company are sold in more than 100 countries or geographic
regions, primarily through direct sales by subsidiaries, independent
distributors and licensees.

The company's foreign operations are subject to risks inherent in transactions
involving foreign currencies and fluctuating exchange rates.

EMPLOYEES

In its domestic and foreign operations, the company had approximately 10,700
full-time equivalent employees as of September 30, 1996, consisting of 6,200
hourly personnel and 4,500 salaried employees. At September 30, 1995, the
company had approximately 9,900 full-time equivalent employees. The increase in
employees in fiscal year 1996 is principally due to the growth in the number of
Sally Beauty Company stores and the acquisition of St. Ives Laboratories, Inc.

Certain subsidiaries of the company have union contracts covering production,
warehouse, shipping and maintenance personnel. The company considers relations
with its employees to be satisfactory.

REGULATION

The company is subject to the regulations of several federal and state agencies,
including the Federal Food and Drug Administration and the Federal Trade
Commission.

TRADEMARKS AND PATENTS

The company's trademarks, certain of which are material to its business, are
registered or legally protected in the United States, Canada and other countries
throughout the world in which products of the company are sold. Although the
company owns patents and has other patent applications pending, its business is
not materially dependent upon patents or patent protection.

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ITEM 2. PROPERTIES

The company's properties, plants and equipment are maintained in good condition
and are suitable and adequate to support the business. The company's principal
properties and their general characteristics are described in the following
table

Business
Location Type of Facility Segment

Company-Owned Properties:

Melrose Park, Illinois
(2525 Armitage Avenue) Executive Offices, Manufacturing, Warehouse (1)
(2150 N. 15th Avenue) Manufacturing, Warehouse (1)
(2100 N. 15th Avenue) Warehouse (1)
(1930 George Street) Office, Warehouse (1)
Atlanta, Georgia Warehouse (1)
Columbus, Ohio Warehouse (2)
Denton, Texas Office, Warehouse (2)
Falun, Sweden Office, Manufacturing, Warehouse (1)
Jacksonville, Florida Warehouse (2)
Madrid, Spain Office, Manufacturing, Warehouse (1)
Naguabo, Puerto Rico Manufacturing, Warehouse (1)
Naucalpan de Juarez, Mexico Office, Manufacturing, Warehouse (1)
North Rocks, New South Wales,
Australia Office, Manufacturing, Warehouse (1)
Reno, Nevada Warehouse (2)
Swansea, Wales, England Office, Manufacturing, Warehouse (1)
Tilburg, Holland Office, Manufacturing, Warehouse (1)
Toronto, Ontario, Canada Office, Manufacturing, Warehouse (1)

Leased Properties:

Albertslund, Denmark Office, Warehouse (1)
Auckland, New Zealand Office (1)
Basingstoke, Hampshire, England Office (1)
Chatsworth, California Office, Manufacturing, Warehouse (1)
Espoo, Finland Office, Warehouse (1)
Macedonia, Ohio Warehouse (2)
Morrow, Georgia Warehouse (2)
Rakkestad, Norway Office, Warehouse (1)
Sparks, Nevada Office, Warehouse (1)
Stockholm, Sweden Office, Manufacturing, Warehouse (1)
Various (1,656 locations in 46 states,
Puerto Rico, the United Kingdom, Japan
and Germany) Sally Beauty Company Stores (2)

(1) Consumer Products
(2) Specialty Distribution - Sally

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ITEM 3. LEGAL PROCEEDINGS

There are no material legal proceedings pending.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

There were no matters submitted to a vote of security holders, through the
solicitation of proxies or otherwise, during the fourth quarter of the year
ended September 30, 1996.

EXECUTIVE OFFICERS

The following table sets forth the names and current positions of the
registrant's executive officers, including their five-year business history and
ages. Executive officers of the company and its subsidiaries are elected
annually.

Name Current Position and Five-Year Business History Age

Leonard H. Lavin (1) October, 1994 - Chairman; previously Chairman and 77
Chief Executive Officer for more than five years

Howard B. Bernick (1) October, 1994 - President and Chief Executive Officer; 44
previously President and Chief Operating Officer for
more than five years

Bernice E. Lavin (1) July, 1994 - Vice Chairman, Secretary and Treasurer; 71
previously Vice President, Secretary and Treasurer for
more than five years

Carol L. Bernick (1) October, 1994 - Executive Vice President and Assistant 44
Secretary, Alberto-Culver Company and President,
Alberto-Culver USA, Inc., a subsidiary of registrant;
September, 1992 to October, 1994-Executive Vice President
and Assistant Secretary; October, 1990 to September, 1992
- Executive Vice President, Worldwide Marketing and
Assistant Secretary

John T. Boone June, 1994 - Group Vice President, Domestic Consumer 61
Products, Alberto-Culver USA, Inc., a subsidiary of
registrant; August, 1993 to June, 1994 - Vice President,
Operations, Modami Services, Inc.; August, 1991 to
August, 1993 - President, JTB Management, Inc.

William J. Cernugel October, 1993 - Senior Vice President, Finance & 54
Controller; April, 1982 to October, 1993 -Vice President,
Finance & Controller

- 6 -


Name Current Position and Five-Year Business History Age


David D. DeTomaso October, 1993 - Senior Vice President, Professional 53
Domestic Division, Alberto-Culver USA, Inc., a
subsidiary of registrant; May, 1983 to October, 1993 -
Vice President, Professional Domestic Division

Raymond W. Gass Vice President and General Counsel 59

John G. Horsman, Jr. January, 1994 -President, Alberto-Culver International, 58
Inc., a subsidiary of registrant;
January, 1992 to January, 1994 -
Retired; 1978 to January, 1992 - Group
Vice President, American Home Products
Corporation

Thomas J. Pallone Vice President, Research and Development 51

Michael H. Renzulli President, Sally Beauty Company, Inc., a subsidiary of 56
registrant


(1) Leonard H. Lavin and Bernice E. Lavin are husband and wife. Carol L.
Bernick is the wife of Howard B. Bernick and the daughter of Mr. and Mrs.
Lavin.

- 7 -



PART II

ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

Information required for this Item is incorporated herein by reference to the
section entitled "Market Price of Common Stock and Cash Dividends Per Share" and
note 4 of "Notes to Consolidated Financial Statements" in the registrant's
annual report to stockholders for the year ended September 30, 1996.

ITEM 6. SELECTED FINANCIAL DATA

Information required for this Item is incorporated herein by reference to the
section entitled "Selected Financial Data" in the registrant's annual report to
stockholders for the year ended September 30, 1996.

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

Information required for this Item is incorporated herein by reference to the
section entitled "Management's Discussion and Analysis of Results of Operations
and Financial Condition" in the registrant's annual report to stockholders for
the year ended September 30, 1996.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Information required for this Item is incorporated herein by reference to the
consolidated financial statements and notes and "Independent Auditors' Report"
of KPMG Peat Marwick LLP in the registrant's annual report to stockholders for
the year ended September 30, 1996.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

None.

- 8 -



PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

Information required for this Item regarding the directors of the company and
regarding delinquent filers pursuant to Item 405 of Regulation S-K is
incorporated herein by reference to the sections entitled "Election of
Directors" and "Section 16(a) Beneficial Ownership Reporting Compliance",
respectively, in the registrant's proxy statement for its annual meeting of
stockholders on January 23, 1997. Information concerning Executive Officers of
the registrant is included in Part I of this report.

ITEM 11. EXECUTIVE COMPENSATION

Information required for this Item is incorporated herein by reference to the
section entitled "Executive Compensation" in the registrant's proxy statement
for its annual meeting of stockholders on January 23, 1997.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

Information required for this Item is incorporated herein by reference to the
sections entitled "Share Ownership of Directors and Executive Officers" and
"Principal Stockholders" in the registrant's proxy statement for its annual
meeting of stockholders on January 23, 1997.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

None.

- 9 -


PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

(a) Documents filed as part of this report:

1. Financial statements:

The consolidated financial statements and notes to be
included in Part II, Item 8 are incorporated by reference
to the registrant's annual report to stockholders for the
year ended September 30, 1996, which is filed as an exhibit
to this report.

2. Financial statement schedules:

Description Schedule

Valuation and Qualifying Accounts II

Schedules I, III, IV, and V are omitted as the information
required by these schedules is not applicable.

3. Exhibits:

Exhibit
Number Description

2 (a) Copy of Agreement and Plan of Merger,
dated as of October 30, 1995, between
Alberto- Culver Company, AC Acquiring Co.,
and St. Ives Laboratories, Inc. (filed as
Exhibit 2 and incorporated herein by
reference from the company's Schedule 13D
filed on November 7, 1995).

2 (b) Copy of stockholders stock option
agreement, dated as of october 30, 1995,
among alberto-culver company, gary h.
Worth, john r. Worth, the house of worth
trust dated july 9, 1982 as amended,
the worth family trust under an agreement
dated november 24, 1990 and the worth
family partnership, l.P. (Filed as exhibit
1 and incorporated herein by reference
from the company's schedule 13d filed on
november 7, 1995).

3(i)(a) Copy of Restated Certificate of
Incorporation of Alberto-Culver Company
(filed as Exhibit 3(a) and incorporated
herein by reference from the company's
Form 10-K Annual Report for the year ended
September 30, 1988).

3(i)(b) Copy of the amendment to the Restated
Certificate of Incorporation of
Alberto-Culver Company (filed as Exhibit
3(a)(1) and incorporated herein by
reference from the company's Form 10-Q
Quarterly Report for the quarter ended
December 31, 1989).

3(ii) Copy of the By-Laws of Alberto-Culver
Company, as amended and in effect as of
January 17, 1990 (filed as Exhibit 3(b)(1)
and incorporated herein by reference from
the company's Form 10-Q Quarterly Report
for the quarter ended December 31, 1989).

3. Exhibits: (continued)

Exhibit
Number Description

4 Certain instruments defining the rights
of holders of long-term obligations of the

- 10 -


registrant and certain of its
subsidiaries (the total amount of
securities authorized under each of
which does not exceed ten percent of
the registrant's consolidated assets)
are omitted pursuant to part 4 (iii)
(A) of Item 601 (b) of Regulation
S-K. The registrant agrees to furnish
copies of any such instruments to the
Securities and Exchange Commission
upon request.

4 (a) Copy of Note Agreement dated
September 28, 1993 among
Alberto-Culver Company and
Institutional Investors (filed as
Exhibit 4(f) and incorporated herein
by reference from the company's Form
10-K Annual Report for the year
ended September 30, 1993).

4 (b) Copy of Indenture dated June 30, 1995
by and between Alberto-Culver Company
as Issuer and Bankers Trustee Company
Limited as Trustee of 5-1/2%
Convertible Subordinated Debentures
due June 30, 2005 (filed as Exhibit
4(C)and incorporated herein by
reference from the company's Form
10-K Annual Report for the year ended
September 30, 1995).

10 (a) Copy of Alberto-Culver Company
Management Incentive Plan dated
October 27, 1994 *(filed as Exhibit
10(a) and incorporated herein by
reference from the company's Form
10-Q Quarterly Report for the quarter
ended March 31, 1995).

10 (b) Copy of Alberto-Culver Company
Employee Stock Option Plan of 1988,
as amended. *(filed as Exhibit 10(b)
and incorporated herein by reference
from the company's Form 10-K Annual
Report for the year ended September
30, 1995).

10 (c) Copy of Alberto-Culver Company 1994
Shareholder Value Incentive Plan
* (filed as Exhibit 10(C)and
incorporated herein by reference from
the company's Form 10-Q Quarterly
Report for the quarter ended March
31, 1995).

10 (d) Copy of Alberto-Culver Company 1994
Restricted Stock Plan *(filed as
Exhibit 10(d) and incorporated herein
by reference from the company's Form
10-Q Quarterly Report for the quarter
ended March 31, 1995.)

10 (e) Copy of Alberto-Culver Company 1994
Stock Option Plan for Non-Employee
Directors *(filed as Exhibit 10(e)
and incorporated herein by reference
from the company's Form 10-Q
Quarterly Report for the quarter
ended March 31, 1995).

10 (f) Copy of Split Dollar Life Insurance
Agreement dated September 30, 1993
between Alberto-Culver company and
the trustee of the Lavin Survivorship
Insurance Trust * (filed as Exhibit
10(e) and incorporated herein by
reference from the company's Form
10-K Annual Report for the year ended
September 30, 1993).


3. Exhibits: (continued)

Exhibit
Number Description

- 11 -


11 Computation of net earnings per share

13 Portions of annual report to
stockholders for the year ended
September 30, 1996 incorporated
herein by reference.

21 Subsidiaries of the Registrant.

23 Consent of KPMG Peat Marwick LLP

27 Financial Data Schedule


* This exhibit is a management contract or compensatory plan or
arrangement of the registrant.

(b) Reports on Form 8-K: None


- 12 -



SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange
Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized, on the 12th day of
December, 1996.
ALBERTO-CULVER COMPANY

By /s/ Howard B. Bernick
Howard B. Bernick
President and Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed below by the following persons on behalf of the registrant and
in the capacities and on the dates indicated.



Signature Title Date

/s/ Leonard H. Lavin Chairman of the Board December 12, 1996
Leonard H. Lavin and Director

/s/ Howard B. Bernick President, Chief Executive December 12, 1996
Howard B. Bernick Officer and Director

/s/ Bernice E. Lavin Vice Chairman, Secretary, December 12, 1996
Bernice E. Lavin Treasurer and Director

/s/ Carol L. Bernick Executive Vice President, December 12, 1996
Carol L. Bernick Assistant Secretary and Director

/s/ William J. Cernugel Senior Vice President, December 12, 1996
William J. Cernugel Finance & Controller (Principal
Financial & Accounting Officer)

/s/ Robert Abboud Director December 12, 1996
A. Robert Abboud

/s/ A.G. Atwater Director December 12, 1996
A. G. Atwater

Director December 12, 1996
Robert P. Gwinn

/s/ Leander W. Jennings Director December 12, 1996
Leander W. Jennings

/s/ Allan B. Muchin Director December 12, 1996
Allan B. Muchin

/s/ Robert H. Rock Director December 12, 1996
Robert H. Rock

/s/ Dr. Harold M. Visotsky Director December 12, 1996
Dr. Harold M. Visotsky

/s/ William W. Wirtz Director December 12, 1996
William W. Wirtz

- 13 -






Independent Auditors' Report



The Board of Directors and Stockholders
Alberto-Culver Company:

Under date of October 23, 1996, we reported on the consolidated balance
sheets of Alberto-Culver Company and subsidiaries as of September 30,
1996 and 1995 and the related consolidated statements of earnings,
retained earnings, and cash flows for each of the years in the
three-year period ended September 30, 1996, as contained in the 1996
annual report to stockholders. These consolidated financial statements
and our report thereon are incorporated by reference in the annual
report on Form 10-K for the year 1996. In connection with our audits of
the aforementioned consolidated financial statements, we also have
audited the related financial statement schedule as listed in Item
14(a)2 of the annual report on Form 10-K. This financial statement
schedule is the responsibility of the company's management. Our
responsibility is to express an opinion on this financial statement
schedule based on our audits.

In our opinion, such financial statement schedule, when considered in
relation to the basic consolidated financial statements taken as a
whole, presents fairly, in all material respects, the information set
forth therein.



/s/ KPMG PEAT MARWICK LLP

KPMG PEAT MARWICK LLP


Chicago, Illinois
October 23, 1996



- 13 -






Schedule II



ALBERTO-CULVER COMPANY AND SUBSIDIARIES

Valuation and Qualifying Accounts
(Thousands)


Year Ended September 30,

1996 1995 1994
Allowance for doubtful accounts:

Balance at beginning of period $5,663 5,497 5,493

Additions (deductions):

Charged to costs and expenses 6,309 3,277 3,412

Uncollectible accounts
written off, net of
recoveries (4,326) (3,187) (3,588)

Allowance for doubtful accounts
of acquired company 580 -- 83

Other (18) 76 97

Balance at end of period $8,208 5,663 5,497


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